Digital Analytics Job Trends in the Thames Valley

Digital Analytics
South East > Thames Valley

The table below provides summary statistics and salary benchmarking for jobs advertised in the Thames Valley requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 9 November 2025, with comparisons to the same periods in the previous two years.

6 months to
9 Nov 2025
Same period 2024 Same period 2023
Rank 157 190 180
Rank change year-on-year +33 -10 +67
Permanent jobs citing Digital Analytics 25 1 10
As % of all permanent jobs in the Thames Valley 0.72% 0.023% 0.29%
As % of the Processes & Methodologies category 0.82% 0.028% 0.31%
Number of salaries quoted 2 1 8
10th Percentile - - -
25th Percentile - £51,250 £40,000
Median annual salary (50th Percentile) £32,000 £52,500 £40,750
Median % change year-on-year -39.05% +28.83% -41.79%
75th Percentile - £53,750 £45,000
90th Percentile - - £56,250
South East median annual salary £86,000 £30,000 £42,000
% change year-on-year +186.67% -28.57% -43.05%

All Process and Methodology Skills
Thames Valley

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Thames Valley.

Permanent vacancies with a requirement for process or methodology skills 3,055 3,620 3,208
As % of all permanent jobs advertised in the Thames Valley 87.59% 84.19% 93.53%
Number of salaries quoted 1,574 1,738 2,217
10th Percentile £28,000 £33,500 £32,500
25th Percentile £34,000 £43,911 £40,875
Median annual salary (50th Percentile) £45,000 £56,525 £55,000
Median % change year-on-year -20.39% +2.77% -
75th Percentile £66,250 £73,750 £70,875
90th Percentile £80,000 £85,000 £85,000
South East median annual salary £47,500 £55,000 £55,000
% change year-on-year -13.64% - -

Digital Analytics
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in the Thames Valley.

Digital Analytics job vacancy trend in the Thames Valley

Digital Analytics
Salary Trend in the Thames Valley

Salary distribution trend for jobs in the Thames Valley citing Digital Analytics.

Salary distribution trend for jobs in the Thames Valley citing Digital Analytics

Digital Analytics
Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the Thames Valley region over the 6 months to 9 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire - 17 - - 4
Berkshire +6 6 - - 10
Oxfordshire - 2 £32,000 -
Digital Analytics
South East

Digital Analytics
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 6 (24.00%) SAP S/4HANA
Cloud Services
1 17 (68.00%) Azure
1 17 (68.00%) Snowflake
2 2 (8.00%) Google Analytics
2 2 (8.00%) MailChimp
Database & Business Intelligence
1 17 (68.00%) Data Warehouse
General
1 8 (32.00%) Finance
1 8 (32.00%) Social Skills
2 6 (24.00%) Influencing Skills
2 6 (24.00%) Manufacturing
3 2 (8.00%) Advertising
3 2 (8.00%) Analytical Skills
3 2 (8.00%) Financial Institution
3 2 (8.00%) French Language
3 2 (8.00%) Inclusion and Diversity
3 2 (8.00%) Legal
3 2 (8.00%) Mandarin Language
3 2 (8.00%) Marketing
3 2 (8.00%) Portuguese Language
3 2 (8.00%) Spanish Language
Job Titles
1 17 (68.00%) Architect
1 17 (68.00%) Data Architect
2 6 (24.00%) Lead
3 2 (8.00%) Communications Officer
Miscellaneous
1 6 (24.00%) Management Information System
1 6 (24.00%) Onboarding
1 6 (24.00%) Self-Motivation
2 2 (8.00%) Analytical Mindset
2 2 (8.00%) Social Media
2 2 (8.00%) Video Editing
2 2 (8.00%) Web Conferencing
Processes & Methodologies
1 25 (100.00%) Analytics
2 23 (92.00%) Data Integration
2 23 (92.00%) Data Management
3 17 (68.00%) Data Architecture
3 17 (68.00%) Data Engineering
3 17 (68.00%) Data Modelling
3 17 (68.00%) E-Commerce
4 6 (24.00%) Backlog Management
4 6 (24.00%) Backlog Prioritisation
4 6 (24.00%) Contract Management
4 6 (24.00%) Data Governance
4 6 (24.00%) Data Science
4 6 (24.00%) Data Strategy
4 6 (24.00%) Decarbonisation
4 6 (24.00%) Decision-Making
4 6 (24.00%) Regulatory Compliance
4 6 (24.00%) Risk Management
4 6 (24.00%) Source to Pay
4 6 (24.00%) Stakeholder Management
4 6 (24.00%) System Integration Testing
Qualifications
1 6 (24.00%) Degree
Quality Assurance & Compliance
1 17 (68.00%) Accessibility
Vendors
1 17 (68.00%) Microsoft
2 6 (24.00%) SAP
3 2 (8.00%) Google
3 2 (8.00%) Hootsuite
3 2 (8.00%) Instagram
3 2 (8.00%) YouTube