Senior Marketing Manager Job Trends in Wales

Senior Marketing Manager
UK > Wales

The median Senior Marketing Manager salary in Wales is £75,000 per year, according to job vacancies posted during the 6 months leading to 15 September 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
15 Sep 2026
Same period 2025 Same period 2024
Rank 117 - -
Rank change year-on-year - - -
Permanent jobs requiring a Senior Marketing Manager 22 0 0
As % of all permanent jobs in Wales 0.70% - -
As % of the Job Titles category 0.75% - -
Number of salaries quoted 6 0 0
Median annual salary (50th Percentile) £75,000 - -
UK median annual salary £75,000 £60,000 £87,500
% change year-on-year +25.00% -31.43% +12.90%

All Permanent IT Job Roles
Wales

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in Wales. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in Wales with a recognized job title 2,925 701 1,387
% of permanent jobs with a recognized job title 93.06% 84.76% 91.98%
Number of salaries quoted 1,847 527 966
10th Percentile £30,000 £25,087 £28,125
25th Percentile £36,750 £33,250 £35,000
Median annual salary (50th Percentile) £50,000 £48,500 £45,000
Median % change year-on-year +3.09% +7.78% -0.59%
75th Percentile £69,000 £60,000 £60,000
90th Percentile £80,000 £73,750 £70,250
UK median annual salary £59,319 £55,000 £55,000
% change year-on-year +7.85% - -8.33%

Senior Marketing Manager
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings featuring 'Senior Marketing Manager' in the job title relative to all permanent IT jobs advertised in Wales.

Senior Marketing Manager job vacancy trend in Wales

Senior Marketing Manager
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Marketing Manager within the Wales region over the 6 months to 15 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Wales - 13 - - 1
South Wales - 9 £75,000 - 3
Senior Marketing Manager
UK

Senior Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in Wales

For the 6 months to 15 September 2026, Senior Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the Wales region featuring Senior Marketing Manager in the job title.

1 22 (100.00%) Product Marketing
2 19 (86.36%) Continuous Improvement
2 19 (86.36%) Sales Enablement
2 19 (86.36%) Stakeholder Management
3 16 (72.73%) Customer Segmentation
3 16 (72.73%) Data Analysis
3 16 (72.73%) E-Commerce
3 16 (72.73%) Integrated Marketing
3 16 (72.73%) Microsoft Excel
3 16 (72.73%) SQL
3 16 (72.73%) Tableau
3 16 (72.73%) Value Proposition
4 6 (27.27%) SaaS
5 3 (13.64%) A/B Testing
5 3 (13.64%) AI
5 3 (13.64%) B2B
5 3 (13.64%) B2B Marketing
5 3 (13.64%) Budgeting and Forecasting
5 3 (13.64%) Collaborative Working
5 3 (13.64%) Customer Acquisition
5 3 (13.64%) Customer Insight
5 3 (13.64%) Google
5 3 (13.64%) Google Ads
5 3 (13.64%) GTM Strategy
5 3 (13.64%) Marketing Strategy
5 3 (13.64%) Microsoft
5 3 (13.64%) Paid Search
5 3 (13.64%) Planning and Forecasting
5 3 (13.64%) Project Management
5 3 (13.64%) Statistical Analysis

Senior Marketing Manager Skill Set
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 16 (72.73%) Microsoft Excel
Cloud Services
1 6 (27.27%) SaaS
2 3 (13.64%) Google Ads
Database & Business Intelligence
1 16 (72.73%) Tableau
General
1 22 (100.00%) Marketing
2 3 (13.64%) Advertising
2 3 (13.64%) Finance
2 3 (13.64%) Influencing Skills
2 3 (13.64%) Organisational Skills
Miscellaneous
1 16 (72.73%) Onboarding
Processes & Methodologies
1 22 (100.00%) Product Marketing
2 19 (86.36%) Continuous Improvement
2 19 (86.36%) Sales Enablement
2 19 (86.36%) Stakeholder Management
3 16 (72.73%) Customer Segmentation
3 16 (72.73%) Data Analysis
3 16 (72.73%) E-Commerce
3 16 (72.73%) Integrated Marketing
3 16 (72.73%) Value Proposition
4 3 (13.64%) A/B Testing
4 3 (13.64%) AI
4 3 (13.64%) B2B
4 3 (13.64%) B2B Marketing
4 3 (13.64%) Collaborative Working
4 3 (13.64%) Customer Acquisition
4 3 (13.64%) Customer Insight
4 3 (13.64%) Marketing Strategy
4 3 (13.64%) Project Management
4 3 (13.64%) Statistical Analysis
4 3 (13.64%) Strategic Thinking
Programming Languages
1 16 (72.73%) SQL
Vendors
1 3 (13.64%) Google
1 3 (13.64%) Microsoft