Advertising Job Trends in Wales

Advertising
UK > Wales

The table below looks at the prevalence of the term Advertising in permanent job vacancies in Wales. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 16 September 2026, comparing them to the same period in the previous two years.

6 months to
16 Sep 2026
Same period 2025 Same period 2024
Rank 126 66 72
Rank change year-on-year -60 +6 -10
Permanent jobs citing Advertising 19 3 12
As % of all permanent jobs in Wales 0.61% 0.36% 0.79%
As % of the General category 1.14% 0.58% 1.76%
Number of salaries quoted 15 2 10
10th Percentile - £25,530 £35,500
25th Percentile £30,000 £26,025 £37,500
Median annual salary (50th Percentile) £45,000 £27,400 £40,000
Median % change year-on-year +64.23% -31.50% -5.88%
75th Percentile - £28,725 £42,500
90th Percentile £75,000 £29,190 £45,000
UK median annual salary £46,500 £45,000 £54,992
% change year-on-year +3.33% -18.17% -0.02%

All General Skills
Wales

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Wales.

Permanent vacancies with a requirement for general skills 1,667 514 683
As % of all permanent jobs advertised in Wales 53.09% 62.23% 44.76%
Number of salaries quoted 763 372 401
10th Percentile £30,000 £21,708 £26,250
25th Percentile £35,250 £26,250 £34,000
Median annual salary (50th Percentile) £50,000 £40,000 £45,000
Median % change year-on-year +25.00% -11.11% +0.65%
75th Percentile £67,500 £57,500 £60,000
90th Percentile £78,462 £73,750 £70,000
UK median annual salary £55,000 £54,000 £55,655
% change year-on-year +1.85% -2.97% -7.24%

Advertising
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in Wales.

Advertising job vacancy trend in Wales

Advertising
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Advertising.

Salary distribution trend for jobs in Wales citing Advertising

Advertising
Salary Histogram in Wales

Salary distribution for jobs citing Advertising in Wales over the 6 months to 16 September 2026.

Salary histogram for Advertising in Wales

Advertising
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Wales region over the 6 months to 16 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Wales -28 19 £45,000 +64.23% 9
Advertising
UK

Advertising
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 3 (15.79%) Google Ads
1 3 (15.79%) SaaS
2 1 (5.26%) Adobe Creative Cloud
2 1 (5.26%) Canva
2 1 (5.26%) MailChimp
General
1 5 (26.32%) Inclusion and Diversity
1 5 (26.32%) Marketing
2 4 (21.05%) Finance
3 2 (10.53%) Social Skills
4 1 (5.26%) Multimedia
4 1 (5.26%) Publishing
Job Titles
1 10 (52.63%) Business Development Manager
1 10 (52.63%) Business Manager
1 10 (52.63%) Development Manager
2 5 (26.32%) Sales Business Development Manager
2 5 (26.32%) Sales Manager
3 4 (21.05%) Technology Director
4 3 (15.79%) Marketing Manager
4 3 (15.79%) Performance Manager
4 3 (15.79%) Senior
4 3 (15.79%) Senior Manager
4 3 (15.79%) Senior Marketing Manager
5 1 (5.26%) Business Sales Executive
5 1 (5.26%) Digital Executive
5 1 (5.26%) Digital Marketing Executive
5 1 (5.26%) Marketing Executive
5 1 (5.26%) New Business Sales Executive
5 1 (5.26%) Sales Executive
Miscellaneous
1 1 (5.26%) Algorithms
1 1 (5.26%) Graphic Design
1 1 (5.26%) Onboarding
1 1 (5.26%) Photography
1 1 (5.26%) Social Media
1 1 (5.26%) Video Editing
Processes & Methodologies
1 13 (68.42%) B2B
2 10 (52.63%) Business Development
3 5 (26.32%) B2B Sales
3 5 (26.32%) Cybersecurity
4 4 (21.05%) AI
4 4 (21.05%) Analytics
4 4 (21.05%) B2B Marketing
4 4 (21.05%) B2C
4 4 (21.05%) Data Architecture
4 4 (21.05%) Digital Strategy
4 4 (21.05%) Enterprise Architecture
4 4 (21.05%) Information Governance
4 4 (21.05%) Regulatory Compliance
4 4 (21.05%) Risk Management
4 4 (21.05%) Service Management
5 3 (15.79%) A/B Testing
5 3 (15.79%) Marketing Strategy
5 3 (15.79%) Paid Search
5 3 (15.79%) Product Marketing
5 3 (15.79%) Statistical Analysis
Quality Assurance & Compliance
1 4 (21.05%) GRC
Vendors
1 3 (15.79%) Google
1 3 (15.79%) Microsoft
2 1 (5.26%) Adobe
2 1 (5.26%) Facebook
2 1 (5.26%) Instagram