B2B Job Trends in Wales

Business-to-Business (B2B)
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 16 September 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Sep 2026
Same period 2025 Same period 2024
Rank 45 56 64
Rank change year-on-year +11 +8 +18
Permanent jobs citing B2B 118 13 20
As % of all permanent jobs in Wales 3.76% 1.57% 1.31%
As % of the Processes & Methodologies category 5.78% 1.91% 1.99%
Number of salaries quoted 47 11 20
10th Percentile £30,000 £25,750 -
25th Percentile £35,000 £29,375 £31,250
Median annual salary (50th Percentile) £45,000 £40,000 £32,500
Median % change year-on-year +12.50% +23.08% +30.00%
75th Percentile £72,500 £47,500 £56,250
90th Percentile £100,000 £55,000 £59,500
UK median annual salary £45,000 £44,873 £52,500
% change year-on-year +0.28% -14.53% +7.83%

All Process & Methodology Skills
Wales

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Wales.

Permanent vacancies with a requirement for process or methodology skills 2,043 682 1,003
As % of all permanent jobs advertised in Wales 65.06% 82.57% 65.73%
Number of salaries quoted 1,421 511 649
10th Percentile £30,000 £25,087 £30,000
25th Percentile £38,000 £29,875 £35,700
Median annual salary (50th Percentile) £52,500 £48,500 £47,000
Median % change year-on-year +8.25% +3.19% +4.44%
75th Percentile £70,000 £60,000 £62,500
90th Percentile £80,000 £73,750 £72,660
UK median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -4.17%

B2B
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Wales.

B2B job vacancy trend in Wales

B2B
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing B2B.

Salary distribution trend for jobs in Wales citing B2B

B2B
Salary Histogram in Wales

Salary distribution for jobs citing B2B in Wales over the 6 months to 16 September 2026.

Salary histogram for B2B in Wales

B2B
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Wales region over the 6 months to 16 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Wales +11 70 £57,500 +43.75% 18
West Wales -23 48 £8,500 -73.85% 4
B2B
UK

B2B
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (0.85%) CMS
1 1 (0.85%) Umbraco
Applications
1 60 (50.85%) Microsoft Excel
2 1 (0.85%) Microsoft Office
Cloud Services
1 77 (65.25%) SaaS
2 62 (52.54%) Google Ads
3 59 (50.00%) Meta Ads
4 3 (2.54%) GitHub
4 3 (2.54%) GitHub Copilot
5 2 (1.69%) Amazon SageMaker
5 2 (1.69%) AWS
5 2 (1.69%) Azure
6 1 (0.85%) Adobe Creative Cloud
6 1 (0.85%) Canva
6 1 (0.85%) Google Analytics
6 1 (0.85%) MailChimp
Communications & Networking
1 1 (0.85%) Broadband
Database & Business Intelligence
1 1 (0.85%) Metadata
General
1 67 (56.78%) Finance
2 65 (55.08%) Analytical Skills
2 65 (55.08%) Marketing
3 13 (11.02%) Advertising
4 10 (8.47%) Telecoms
5 9 (7.63%) Social Skills
6 6 (5.08%) German Language
7 4 (3.39%) Inclusion and Diversity
8 3 (2.54%) Retail
9 2 (1.69%) Public Sector
10 1 (0.85%) Billing
10 1 (0.85%) Legal
10 1 (0.85%) Multimedia
10 1 (0.85%) Organisational Skills
10 1 (0.85%) Pharmaceutical
10 1 (0.85%) Publishing
Job Titles
1 66 (55.93%) Senior
2 10 (8.47%) Sales Manager
3 9 (7.63%) Business Development Manager
3 9 (7.63%) Business Manager
3 9 (7.63%) Development Manager
4 8 (6.78%) Business Development Executive
4 8 (6.78%) Sales Business Development Manager
4 8 (6.78%) Sales Executive
5 6 (5.08%) Data Scientist
5 6 (5.08%) Lead
5 6 (5.08%) Lead Data Scientist
5 6 (5.08%) Senior Data Scientist
6 4 (3.39%) 2nd Line Support
6 4 (3.39%) Developer
6 4 (3.39%) Field Sales Executive
6 4 (3.39%) Senior Developer
6 4 (3.39%) Senior Software Developer
6 4 (3.39%) Software Developer
6 4 (3.39%) Technology Director
7 3 (2.54%) Senior Manager
Libraries, Frameworks & Software Standards
1 3 (2.54%) React
2 2 (1.69%) PyTorch
2 2 (1.69%) TensorFlow
3 1 (0.85%) SOAP
Miscellaneous
1 62 (52.54%) Onboarding
2 4 (3.39%) Self-Motivation
3 3 (2.54%) Driving Licence
4 2 (1.69%) Virtual Team
5 1 (0.85%) Blog
5 1 (0.85%) Graphic Design
5 1 (0.85%) Photography
5 1 (0.85%) Social Media
5 1 (0.85%) Video Editing
Processes & Methodologies
1 71 (60.17%) AI
2 65 (55.08%) Stakeholder Management
3 63 (53.39%) B2B Marketing
4 62 (52.54%) A/B Testing
4 62 (52.54%) Planning and Forecasting
5 59 (50.00%) Actionable Insight
5 59 (50.00%) Business Intelligence
5 59 (50.00%) Creative Strategy
5 59 (50.00%) Customer Segmentation
5 59 (50.00%) Data Analysis
5 59 (50.00%) Demand Generation
5 59 (50.00%) E-Commerce
5 59 (50.00%) Marketing Automation
5 59 (50.00%) Mathematical Modelling
5 59 (50.00%) Mathematics
5 59 (50.00%) Regression Analysis
5 59 (50.00%) Standard Deviation
5 59 (50.00%) Statistics
5 59 (50.00%) Test Automation
6 27 (22.88%) B2B Sales
Programming Languages
1 65 (55.08%) SQL
2 3 (2.54%) JavaScript
2 3 (2.54%) TypeScript
3 2 (1.69%) Python
Quality Assurance & Compliance
1 4 (3.39%) GRC
1 4 (3.39%) SLA
System Software
1 3 (2.54%) Docker
Systems Management
1 3 (2.54%) Kubernetes
Vendors
1 63 (53.39%) Google
1 63 (53.39%) Microsoft
2 2 (1.69%) Adobe
3 1 (0.85%) Facebook
3 1 (0.85%) Instagram
3 1 (0.85%) Salesforce
3 1 (0.85%) Zoho