Customer Analytics Job Trends in the West Midlands

Customer Analytics
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Customer Analytics skills. It covers permanent job vacancies from the 6 months leading up to 7 November 2025, with comparisons to the same periods in the previous two years.

6 months to
7 Nov 2025
Same period 2024 Same period 2023
Rank 167 - 169
Rank change year-on-year - - +120
Permanent jobs citing Customer Analytics 1 0 9
As % of all permanent jobs in the West Midlands 0.029% - 0.26%
As % of the Processes & Methodologies category 0.034% - 0.28%
Number of salaries quoted 0 0 9
10th Percentile - - -
25th Percentile - - £35,500
Median annual salary (50th Percentile) - - £39,000
Median % change year-on-year - - -9.30%
75th Percentile - - £41,000
90th Percentile - - £43,000
England median annual salary £100,000 £65,000 £46,500
% change year-on-year +53.85% +39.78% -2.11%

All Process and Methodology Skills
West Midlands

Customer Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 2,946 4,455 3,199
As % of all permanent jobs advertised in the West Midlands 84.97% 82.12% 93.08%
Number of salaries quoted 1,884 2,083 2,535
10th Percentile £29,000 £31,250 £26,500
25th Percentile £36,250 £40,000 £36,250
Median annual salary (50th Percentile) £51,000 £55,000 £50,000
Median % change year-on-year -7.27% +10.00% -
75th Percentile £67,500 £70,000 £63,840
90th Percentile £80,875 £81,250 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Customer Analytics
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Customer Analytics relative to all permanent IT jobs advertised in the West Midlands.

Customer Analytics job vacancy trend in the West Midlands

Customer Analytics
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Customer Analytics.

Salary distribution trend for jobs in the West Midlands citing Customer Analytics

Customer Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Analytics within the West Midlands region over the 6 months to 7 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham - 1 - - 3
Customer Analytics
England

Customer Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (100.00%) NetSuite
1 1 (100.00%) Odoo
Cloud Services
1 1 (100.00%) ChatGPT
1 1 (100.00%) Microsoft Copilot
1 1 (100.00%) Power Platform
Database & Business Intelligence
1 1 (100.00%) Power BI
1 1 (100.00%) Tableau
General
1 1 (100.00%) Back Office
1 1 (100.00%) Finance
1 1 (100.00%) Manufacturing
Job Titles
1 1 (100.00%) Implementation Manager
Libraries, Frameworks & Software Standards
1 1 (100.00%) PyTorch
1 1 (100.00%) TensorFlow
Miscellaneous
1 1 (100.00%) FMCG
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) AI Transformation
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Change Management
1 1 (100.00%) Computer Science
1 1 (100.00%) Data Science
1 1 (100.00%) Decision-Making
1 1 (100.00%) Digital Enablement
1 1 (100.00%) Digital Twin
1 1 (100.00%) ERP
1 1 (100.00%) Innovative Thinking
1 1 (100.00%) Machine Learning
1 1 (100.00%) Predictive Analytics
1 1 (100.00%) Predictive Maintenance
1 1 (100.00%) Project Management
1 1 (100.00%) Roadmaps
1 1 (100.00%) Stakeholder Engagement
1 1 (100.00%) Stakeholder Management
1 1 (100.00%) Use Case
Quality Assurance & Compliance
1 1 (100.00%) Data Quality
Vendors
1 1 (100.00%) Microsoft
1 1 (100.00%) OpenAI
1 1 (100.00%) SAP