Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Customer Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Customer Analytics
England > West Midlands
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 313 333 323
Rank change year-on-year +20 -10 -
Permanent jobs citing Customer Analytics 16 4 7
As % of all permanent IT jobs advertised in the West Midlands 0.16% 0.035% 0.064%
As % of the Processes & Methodologies category 0.18% 0.040% 0.073%
Number of salaries quoted 15 1 7
West Midlands median annual salary £40,500 £50,000 £67,500
Median salary % change year-on-year -19.00% -25.93% -
10th Percentile £34,500 £47,500 £57,250
90th Percentile £46,950 £52,500 £72,750
England median annual salary £45,000 £67,500 £55,000
% change year-on-year -33.33% +22.73% -15.38%

Customer Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8975 10081 9567
As % of all permanent IT jobs advertised in the West Midlands 88.89% 89.13% 87.63%
Number of salaries quoted 7261 7878 7887
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £63,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Customer Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Customer Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Customer Analytics in the West Midlands

Customer Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Analytics in the West Midlands.

Salary trend for Customer Analytics in the West Midlands

Customer Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Customer Analytics in the West Midlands over the 6 months to 20 November 2017.

Salary histogram for Customer Analytics in the West Midlands

Customer Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Analytics within the West Midlands region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Halesowen - 5 £42,500 -
Warwickshire - 4 £40,500 -
Coventry - 1 £40,000 -
Customer Analytics
England

For the 6 months to 20 November 2017, IT jobs citing Customer Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Customer Analytics.

1 16 (100.00%) SQL
1 16 (100.00%) Marketing
1 16 (100.00%) Analytics
2 14 (87.50%) Finance
3 11 (68.75%) VBA
3 11 (68.75%) Microsoft Excel
3 11 (68.75%) SAS
3 11 (68.75%) Analytical Skills
4 10 (62.50%) Statistics
5 9 (56.25%) Strategic Thinking
6 6 (37.50%) SAS Enterprise Guide
6 6 (37.50%) SAS Enterprise Miner
6 6 (37.50%) Oracle Database
6 6 (37.50%) Oracle
7 5 (31.25%) SQL Server
7 5 (31.25%) CSS
7 5 (31.25%) MySQL
7 5 (31.25%) CRM
7 5 (31.25%) Data Modelling
7 5 (31.25%) ETL
7 5 (31.25%) Data Analysis
7 5 (31.25%) Statistical Analysis
7 5 (31.25%) BBC
7 5 (31.25%) Games
7 5 (31.25%) HTML
7 5 (31.25%) Business Intelligence
7 5 (31.25%) Customer Engagement
7 5 (31.25%) Hadoop
7 5 (31.25%) Visualisation
7 5 (31.25%) Apache Hive

Customer Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (68.75%) SAS
2 5 (31.25%) Apache Spark
Applications
1 11 (68.75%) Microsoft Excel
Database & Business Intelligence
1 6 (37.50%) Oracle Database
1 6 (37.50%) SAS Enterprise Guide
1 6 (37.50%) SAS Enterprise Miner
2 5 (31.25%) Apache Hive
2 5 (31.25%) Hadoop
2 5 (31.25%) MySQL
2 5 (31.25%) SQL Server
2 5 (31.25%) Sqoop
General
1 16 (100.00%) Marketing
2 14 (87.50%) Finance
3 5 (31.25%) Games
Job Titles
1 16 (100.00%) Analyst
2 9 (56.25%) Data Analyst
3 6 (37.50%) SAS Analyst
4 5 (31.25%) Customer Analyst
4 5 (31.25%) Customer Insight Analyst
4 5 (31.25%) Data Insight Analyst
4 5 (31.25%) Insight Analyst
4 5 (31.25%) Insight Data Analyst
4 5 (31.25%) Marketing Analyst
5 3 (18.75%) Marketing Data Analyst
6 2 (12.50%) SAS Marketing Analyst
7 1 (6.25%) Excel Analyst
7 1 (6.25%) SAS Data Analyst
7 1 (6.25%) SQL Analyst
7 1 (6.25%) SQL Data Analyst
7 1 (6.25%) Statistical Analyst
Libraries, Frameworks & Software Standards
1 5 (31.25%) CSS
1 5 (31.25%) HTML
Miscellaneous
1 11 (68.75%) Analytical Skills
2 5 (31.25%) Algorithms
2 5 (31.25%) BBC
Processes & Methodologies
1 16 (100.00%) Analytics
2 10 (62.50%) Statistics
3 9 (56.25%) Strategic Thinking
4 5 (31.25%) Business Intelligence
4 5 (31.25%) Commercial Data Analysis
4 5 (31.25%) CRM
4 5 (31.25%) Customer Engagement
4 5 (31.25%) Data Analysis
4 5 (31.25%) Data Modelling
4 5 (31.25%) Data Visualisation
4 5 (31.25%) ETL
4 5 (31.25%) Monetization
4 5 (31.25%) Statistical Analysis
4 5 (31.25%) Statistical Modelling
4 5 (31.25%) Visualisation
Programming Languages
1 16 (100.00%) SQL
2 11 (68.75%) VBA
Systems Management
1 5 (31.25%) Oozie
Vendors
1 6 (37.50%) Oracle