Head of Marketing Job Trends in the West Midlands

Head of Marketing
England > West Midlands

The median Head of Marketing salary in the West Midlands is £90,000 per year, according to job vacancies posted during the 6 months leading to 4 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
4 Jan 2026
Same period 2025 Same period 2024
Rank 164 - -
Rank change year-on-year - - -
Permanent jobs requiring a Head of Marketing 7 0 0
As % of all permanent jobs in the West Midlands 0.13% - -
As % of the Job Titles category 0.15% - -
Number of salaries quoted 7 0 0
Median annual salary (50th Percentile) £90,000 - -
England median annual salary £90,000 £85,000 £78,750
% change year-on-year +5.88% +7.94% -10.00%

All Permanent IT Job Roles
West Midlands

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the West Midlands. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the West Midlands with a recognized job title 4,711 3,980 3,231
% of permanent jobs with a recognized job title 89.51% 93.30% 93.71%
Number of salaries quoted 2,707 1,911 2,729
10th Percentile £28,500 £31,250 £26,500
25th Percentile £36,250 £40,000 £34,643
Median annual salary (50th Percentile) £50,000 £52,500 £49,990
Median % change year-on-year -4.76% +5.02% -4.78%
75th Percentile £67,500 £67,500 £62,500
90th Percentile £82,500 £80,000 £75,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -1.78%

Head of Marketing
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings featuring 'Head of Marketing' in the job title relative to all permanent IT jobs advertised in the West Midlands.

Head of Marketing job vacancy trend in the West Midlands

Head of Marketing
Salary Trend in the West Midlands

Salary distribution trend for Head of Marketing job vacancies in the West Midlands.

Salary distribution trend for Head of Marketing job vacancies in the West Midlands

Head of Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Marketing within the West Midlands region over the 6 months to 4 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Warwickshire - 6 £90,000 -
Worcestershire - 1 £90,000 -
Head of Marketing
England

Head of Marketing Skill Set
Top 6 Co-Occurring Skills & Capabilities in the West Midlands

For the 6 months to 4 January 2026, Head of Marketing job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the West Midlands region featuring Head of Marketing in the job title.

1 6 (85.71%) Fintech
2 1 (14.29%) B2B
2 1 (14.29%) B2B Marketing
2 1 (14.29%) HubSpot
2 1 (14.29%) Multichannel Marketing
2 1 (14.29%) SaaS

Head of Marketing Skill Set
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (14.29%) SaaS
General
1 7 (100.00%) Marketing
2 1 (14.29%) Analytical Skills
Processes & Methodologies
1 6 (85.71%) Fintech
2 1 (14.29%) B2B
2 1 (14.29%) B2B Marketing
2 1 (14.29%) Multichannel Marketing
Vendors
1 1 (14.29%) HubSpot