Business-to-Business (B2B) Marketing
England > West Midlands
The table below provides summary statistics for permanent job vacancies advertised in the West Midlands requiring B2B Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B Marketing over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.
| 6 months to 31 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 194 | 245 | 254 |
| Rank change year-on-year | +51 | +9 | - |
| Permanent jobs citing B2B Marketing | 3 | 8 | 3 |
| As % of all permanent jobs advertised in the West Midlands | 0.072% | 0.10% | 0.050% |
| As % of the Processes & Methodologies category | 0.079% | 0.12% | 0.052% |
| Number of salaries quoted | 3 | 8 | 3 |
| 10th Percentile | - | £24,250 | £30,000 |
| 25th Percentile | - | £30,438 | £30,375 |
| Median annual salary (50th Percentile) | £28,000 | £35,000 | £34,000 |
| Median % change year-on-year | -20.00% | +2.94% | - |
| 75th Percentile | £32,750 | £37,500 | £37,250 |
| 90th Percentile | £35,600 | - | £37,400 |
| England median annual salary | £45,000 | £37,000 | £58,750 |
| % change year-on-year | +21.62% | -37.02% | +11.90% |
All Process and Methodology Skills
West Midlands
B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.
| Permanent vacancies with a requirement for process or methodology skills | 3,814 | 6,401 | 5,757 |
| As % of all permanent jobs advertised in the West Midlands | 91.20% | 81.10% | 96.77% |
| Number of salaries quoted | 1,573 | 4,665 | 3,155 |
| 10th Percentile | £28,822 | £26,350 | £30,602 |
| 25th Percentile | £37,000 | £35,700 | £40,000 |
| Median annual salary (50th Percentile) | £52,500 | £50,000 | £52,500 |
| Median % change year-on-year | +5.00% | -4.76% | +5.00% |
| 75th Percentile | £67,500 | £65,000 | £67,500 |
| 90th Percentile | £78,750 | £77,500 | £78,750 |
| England median annual salary | £57,500 | £55,000 | £62,500 |
| % change year-on-year | +4.55% | -12.00% | +4.17% |
B2B Marketing
Job Vacancy Trend in the West Midlands
Job postings citing B2B Marketing as a proportion of all IT jobs advertised in the West Midlands.
B2B Marketing
Salary Trend in the West Midlands
3-month moving average salary quoted in jobs citing B2B Marketing in the West Midlands.
B2B Marketing
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the West Midlands region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Staffordshire | +22 | 2 | £28,000 | +9.80% | |
| B2B Marketing England |
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B2B Marketing
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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