B2B Job Trends in the West Midlands

Business-to-Business (B2B)
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 8 September 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Sep 2026
Same period 2025 Same period 2024
Rank 71 52 111
Rank change year-on-year -19 +59 +25
Permanent jobs citing B2B 158 148 109
As % of all permanent jobs in the West Midlands 1.81% 4.45% 1.80%
As % of the Processes & Methodologies category 2.61% 5.26% 2.31%
Number of salaries quoted 149 78 79
10th Percentile £24,750 £24,925 -
25th Percentile £31,711 - -
Median annual salary (50th Percentile) £40,000 £30,580 £28,119
Median % change year-on-year +30.80% +8.75% +6.11%
75th Percentile £52,500 £45,625 £46,030
90th Percentile £75,500 £52,875 £59,000
England median annual salary £45,000 £45,000 £51,000
% change year-on-year - -11.76% -2.86%

All Process & Methodology Skills
West Midlands

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,045 2,812 4,723
As % of all permanent jobs advertised in the West Midlands 69.20% 84.47% 78.12%
Number of salaries quoted 4,525 1,771 2,610
10th Percentile £31,850 £28,750 £28,545
25th Percentile £40,500 £35,000 £37,000
Median annual salary (50th Percentile) £55,000 £50,000 £52,500
Median % change year-on-year +10.00% -4.76% -
75th Percentile £70,000 £67,500 £66,000
90th Percentile £85,000 £80,000 £80,000
England median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -7.26%

B2B
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in the West Midlands.

B2B job vacancy trend in the West Midlands

B2B
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing B2B.

Salary distribution trend for jobs in the West Midlands citing B2B

B2B
Salary Histogram in the West Midlands

Salary distribution for jobs citing B2B in the West Midlands over the 6 months to 8 September 2026.

Salary histogram for B2B in the West Midlands

B2B
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the West Midlands region over the 6 months to 8 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +21 71 £40,000 -25.58% 32
Coventry -1 31 £35,000 +59.09% 9
Shropshire -9 19 £45,000 -33.33% 1
Staffordshire -39 12 £31,711 +3.70% 15
Worcestershire -20 6 £47,500 - 7
Solihull +11 5 £30,000 -70.00% 5
Halesowen - 3 £47,500 -
Warwickshire -33 1 £80,000 +196.30% 8
Dudley - 1 £45,000 -
B2B
England

B2B
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (5.06%) WordPress
2 4 (2.53%) CMS
3 1 (0.63%) Microsoft Exchange
3 1 (0.63%) SharePoint
Applications
1 3 (1.90%) Microsoft Excel
1 3 (1.90%) Microsoft PowerPoint
2 2 (1.27%) Microsoft Office
3 1 (0.63%) Adobe XD
3 1 (0.63%) Photoshop
Business Applications
1 9 (5.70%) Salesforce CRM
2 4 (2.53%) Dynamics CRM
2 4 (2.53%) Shopify
3 3 (1.90%) Magento
Cloud Services
1 37 (23.42%) SaaS
2 7 (4.43%) Microsoft 365
3 4 (2.53%) MailChimp
3 4 (2.53%) Power Platform
4 3 (1.90%) AWS
4 3 (1.90%) Canva
5 1 (0.63%) Azure
5 1 (0.63%) Dynamics 365
5 1 (0.63%) Entra ID
5 1 (0.63%) Google Ads
5 1 (0.63%) Microsoft Copilot
5 1 (0.63%) Microsoft Purview
Communications & Networking
1 2 (1.27%) Broadband
1 2 (1.27%) VoIP
2 1 (0.63%) Internet
Database & Business Intelligence
1 5 (3.16%) Data Mining
2 3 (1.90%) MySQL
2 3 (1.90%) Power BI
2 3 (1.90%) SQL Server
General
1 40 (25.32%) Marketing
2 34 (21.52%) Telecoms
3 30 (18.99%) Social Skills
4 20 (12.66%) Finance
5 13 (8.23%) Analytical Skills
6 11 (6.96%) Organisational Skills
6 11 (6.96%) Presentation Skills
7 7 (4.43%) Public Sector
8 6 (3.80%) Automotive
8 6 (3.80%) Influencing Skills
9 3 (1.90%) Manufacturing
9 3 (1.90%) Retail
10 1 (0.63%) Advertising
10 1 (0.63%) Aerospace
10 1 (0.63%) Banking
10 1 (0.63%) Billing
10 1 (0.63%) Electronics
10 1 (0.63%) Financial Institution
10 1 (0.63%) Games
10 1 (0.63%) Pharmaceutical
Job Titles
1 26 (16.46%) Business Development Manager
1 26 (16.46%) Business Manager
1 26 (16.46%) Development Manager
2 18 (11.39%) Account Manager
3 15 (9.49%) Lead
4 12 (7.59%) Business Development Executive
5 11 (6.96%) Sales Executive
6 10 (6.33%) Marketing Manager
7 9 (5.70%) Commercial Manager
8 8 (5.06%) IT Manager
9 7 (4.43%) Senior
10 5 (3.16%) Accountant
10 5 (3.16%) Management Accountant
11 4 (2.53%) Marketing Executive
11 4 (2.53%) Sales Account Manager
11 4 (2.53%) Sales Manager
11 4 (2.53%) Senior Marketing Executive
12 3 (1.90%) IT Sales Consultant
12 3 (1.90%) Sales Consultant
12 3 (1.90%) Sales Representative
Libraries, Frameworks & Software Standards
1 3 (1.90%) CSS
1 3 (1.90%) HTML
1 3 (1.90%) RESTful
Miscellaneous
1 27 (17.09%) Self-Motivation
2 7 (4.43%) Onboarding
3 5 (3.16%) Social Media
4 4 (2.53%) Blog
4 4 (2.53%) Driving Licence
5 3 (1.90%) FMCG
5 3 (1.90%) iSeries
5 3 (1.90%) Linux Command Line
5 3 (1.90%) Web Conferencing
6 2 (1.27%) Educational Technology
6 2 (1.27%) Enterprise Software
6 2 (1.27%) Foreign Exchange (FX)
6 2 (1.27%) Management Information System
6 2 (1.27%) Virtual Team
7 1 (0.63%) Enterprise Cloud
7 1 (0.63%) EPoS
7 1 (0.63%) iPad
7 1 (0.63%) iPhone
7 1 (0.63%) Life Science
7 1 (0.63%) Product Ownership
Operating Systems
1 3 (1.90%) Linux
1 3 (1.90%) Windows
1 3 (1.90%) Windows Server
Processes & Methodologies
1 75 (47.47%) Business Development
2 63 (39.87%) CRM
3 44 (27.85%) B2B Sales
4 25 (15.82%) Lead Generation
5 24 (15.19%) Stakeholder Management
6 21 (13.29%) Decision-Making
7 19 (12.03%) B2C
8 17 (10.76%) Cybersecurity
8 17 (10.76%) Problem-Solving
8 17 (10.76%) Sales Enablement
9 16 (10.13%) Value Proposition
10 13 (8.23%) Continuous Improvement
11 12 (7.59%) Project Management
12 10 (6.33%) B2B Marketing
12 10 (6.33%) Roadmaps
13 9 (5.70%) Active Listening
13 9 (5.70%) Customer Engagement
13 9 (5.70%) Deadline-Driven
14 8 (5.06%) Customer Experience
15 7 (4.43%) Analytics
Programming Languages
1 6 (3.80%) Python
1 6 (3.80%) SQL
2 3 (1.90%) PowerShell
Qualifications
1 5 (3.16%) ACCA
1 5 (3.16%) CIMA
2 4 (2.53%) Degree
3 3 (1.90%) ITIL Foundation Certificate
4 2 (1.27%) Six Sigma Green Belt
5 1 (0.63%) PMI Certification
5 1 (0.63%) PMP
5 1 (0.63%) SC Cleared
5 1 (0.63%) Security Cleared
5 1 (0.63%) TOGAF Certification
Quality Assurance & Compliance
1 11 (6.96%) SLA
2 5 (3.16%) Cyber Essentials
3 3 (1.90%) GDPR
4 1 (0.63%) GxP
System Software
1 3 (1.90%) Active Directory
Systems Management
1 1 (0.63%) Single Sign-On
Vendors
1 15 (9.49%) Salesforce
2 12 (7.59%) Microsoft
3 9 (5.70%) SAP
4 5 (3.16%) Samsung
5 4 (2.53%) Adobe
6 3 (1.90%) ServiceNow
6 3 (1.90%) SolarWinds
7 2 (1.27%) Proofpoint
8 1 (0.63%) Google
8 1 (0.63%) HubSpot
8 1 (0.63%) WooCommerce