B2B Marketing Job Trends in West Yorkshire

Business-to-Business (B2B) Marketing
Yorkshire > West Yorkshire

The table below provides summary statistics and salary benchmarking for jobs advertised in West Yorkshire requiring B2B Marketing skills. It covers permanent job vacancies from the 6 months leading up to 10 February 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Feb 2026
Same period 2025 Same period 2024
Rank 126 - -
Rank change year-on-year - - -
Permanent jobs citing B2B Marketing 6 0 0
As % of all permanent jobs in West Yorkshire 0.29% - -
As % of the Processes & Methodologies category 0.37% - -
Number of salaries quoted 5 0 0
10th Percentile - - -
25th Percentile - - -
Median annual salary (50th Percentile) £30,000 - -
75th Percentile £40,000 - -
90th Percentile - - -
Yorkshire median annual salary £30,000 - -

All Process & Methodology Skills
West Yorkshire

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in West Yorkshire.

Permanent vacancies with a requirement for process or methodology skills 1,627 1,172 2,258
As % of all permanent jobs advertised in West Yorkshire 78.94% 90.64% 89.46%
Number of salaries quoted 976 615 1,749
10th Percentile £28,250 £27,573 £27,750
25th Percentile £37,500 £41,250 £40,000
Median annual salary (50th Percentile) £55,000 £55,000 £55,000
Median % change year-on-year - - -4.35%
75th Percentile £75,000 £73,943 £71,250
90th Percentile £90,000 £93,778 £86,250
Yorkshire median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% -8.90%

B2B Marketing
Job Vacancy Trend in West Yorkshire

Historical trend showing the proportion of permanent IT job postings citing B2B Marketing relative to all permanent IT jobs advertised in West Yorkshire.

B2B Marketing job vacancy trend in West Yorkshire

B2B Marketing
Salary Trend in West Yorkshire

Salary distribution trend for jobs in West Yorkshire citing B2B Marketing.

Salary distribution trend for jobs in West Yorkshire citing B2B Marketing

B2B Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the West Yorkshire region over the 6 months to 10 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Leeds - 3 £30,000 - 1
Wakefield - 1 - -
B2B Marketing
Yorkshire

B2B Marketing
Co-Occurring Skills & Capabilities in West Yorkshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 6 (100.00%) Marketing
2 1 (16.67%) Influencing Skills
2 1 (16.67%) Social Skills
Job Titles
1 3 (50.00%) Marketing Executive
2 2 (33.33%) Marketing Manager
3 1 (16.67%) Lead
Miscellaneous
1 2 (33.33%) Blog
1 2 (33.33%) Social Media
1 2 (33.33%) Web Conferencing
2 1 (16.67%) Management Information System
2 1 (16.67%) Self-Motivation
Processes & Methodologies
1 6 (100.00%) B2B
2 4 (66.67%) Demand Generation
3 3 (50.00%) AI
3 3 (50.00%) Digital Marketing
3 3 (50.00%) Lead Generation
4 2 (33.33%) Content Development
4 2 (33.33%) Multichannel Marketing
4 2 (33.33%) Performance Metrics
5 1 (16.67%) Continuous Improvement
5 1 (16.67%) CRM
5 1 (16.67%) Customer Journey Map
5 1 (16.67%) Journey Map
5 1 (16.67%) Marketing Automation
5 1 (16.67%) Marketing Strategy
5 1 (16.67%) Product Marketing
5 1 (16.67%) Sales Enablement
Vendors
1 1 (16.67%) HubSpot