Period
to 25 February 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 25 February 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Yorkshire > West Yorkshire
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 226 263 284
Rank change year-on-year +37 +21 +26
Permanent jobs citing Marketing Strategy 26 9 29
As % of all permanent IT jobs advertised in West Yorkshire 0.38% 0.12% 0.32%
As % of the Processes & Methodologies category 0.42% 0.14% 0.36%
Number of salaries quoted 17 11 32
West Yorkshire median annual salary £32,500 £36,000 £30,000
Median salary % change year-on-year -9.72% +20.00% +20.00%
10th Percentile £26,200 £33,000 £22,000
90th Percentile £33,750 £45,000 £34,650
Yorkshire median annual salary £32,500 £36,000 £30,000
% change year-on-year -9.72% +20.00% -9.09%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,218 6,530 8,050
As % of all permanent IT jobs advertised in West Yorkshire 91.36% 90.36% 89.84%
Number of salaries quoted 5,306 5,681 6,614
West Yorkshire median annual salary £43,000 £42,500 £42,000
Median salary % change year-on-year +1.18% +1.19% +5.00%
10th Percentile £27,750 £26,750 £27,500
90th Percentile £60,125 £61,346 £60,000
Yorkshire median annual salary £42,500 £41,500 £40,000
% change year-on-year +2.41% +3.75% -

Marketing Strategy
Job Vacancy Trend in West Yorkshire

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Marketing Strategy in West Yorkshire

Marketing Strategy
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in West Yorkshire.

Salary trend for Marketing Strategy in West Yorkshire

Marketing Strategy
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Yorkshire region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Huddersfield - 13 £32,500 -
Leeds +19 11 £23,250 -41.88%
Keighley - 1 £28,000 -
Marketing Strategy
Yorkshire

For the 6 months to 25 February 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Marketing Strategy.

1 26 (100.00%) Marketing
2 14 (53.85%) Digital Marketing
2 14 (53.85%) Social Media
2 14 (53.85%) SEO
2 14 (53.85%) Pay per click
3 13 (50.00%) Google
4 10 (38.46%) Twitter
5 9 (34.62%) Campaign Management
5 9 (34.62%) People Management
5 9 (34.62%) WordPress
5 9 (34.62%) Web Development
5 9 (34.62%) Agile Software Development
5 9 (34.62%) Project Management
5 9 (34.62%) Tandem
5 9 (34.62%) CMS
5 9 (34.62%) Scrum
5 9 (34.62%) Innovative Thinking
6 5 (19.23%) Analytics
7 4 (15.38%) Degree
7 4 (15.38%) Customer Engagement
7 4 (15.38%) Google Analytics
7 4 (15.38%) Email Marketing
7 4 (15.38%) AdWords
7 4 (15.38%) Wireframes
7 4 (15.38%) User Experience
7 4 (15.38%) Analytical Skills
7 4 (15.38%) E-Commerce
7 4 (15.38%) Retail
8 3 (11.54%) Microsoft Excel
9 2 (7.69%) Microsoft Office

Marketing Strategy
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (34.62%) CMS
1 9 (34.62%) WordPress
2 2 (7.69%) SAS
Applications
1 3 (11.54%) Microsoft Excel
2 2 (7.69%) Microsoft Office
3 1 (3.85%) Adobe Captivate
3 1 (3.85%) Adobe Illustrator
3 1 (3.85%) Adobe Premiere
3 1 (3.85%) InDesign
3 1 (3.85%) Photoshop
Cloud Services
1 4 (15.38%) AdWords
1 4 (15.38%) Google Analytics
2 1 (3.85%) Adobe Creative Cloud
2 1 (3.85%) Google Cloud Platform
2 1 (3.85%) Google Tag Manager
Database & Business Intelligence
1 1 (3.85%) Big Data
1 1 (3.85%) Relational Database
General
1 26 (100.00%) Marketing
2 4 (15.38%) Retail
Job Titles
1 9 (34.62%) Digital Marketing Manager
1 9 (34.62%) Marketing Manager
1 9 (34.62%) Project Manager
2 5 (19.23%) Marketing Executive
3 4 (15.38%) Digital Executive
3 4 (15.38%) Digital Marketing Executive
3 4 (15.38%) Digital Project Manager
4 3 (11.54%) Analyst
5 2 (7.69%) Technical Analyst
6 1 (3.85%) Data Analyst
6 1 (3.85%) Designer
6 1 (3.85%) Graphic Designer
Libraries, Frameworks & Software Standards
1 1 (3.85%) CSS
1 1 (3.85%) HTML
Miscellaneous
1 14 (53.85%) Social Media
2 9 (34.62%) Tandem
3 4 (15.38%) Analytical Skills
3 4 (15.38%) User Experience
Processes & Methodologies
1 14 (53.85%) Digital Marketing
1 14 (53.85%) Pay per click
1 14 (53.85%) SEO
2 9 (34.62%) Agile Software Development
2 9 (34.62%) Campaign Management
2 9 (34.62%) Innovative Thinking
2 9 (34.62%) People Management
2 9 (34.62%) Project Management
2 9 (34.62%) Scrum
2 9 (34.62%) Web Development
3 5 (19.23%) Analytics
4 4 (15.38%) Customer Engagement
4 4 (15.38%) E-Commerce
4 4 (15.38%) Email Marketing
4 4 (15.38%) Wireframes
5 2 (7.69%) Mathematics
5 2 (7.69%) Statistical Modelling
5 2 (7.69%) Time Management
6 1 (3.85%) Machine Learning
6 1 (3.85%) Online Marketing
Programming Languages
1 2 (7.69%) SQL
2 1 (3.85%) JavaScript
Qualifications
1 4 (15.38%) Degree
2 2 (7.69%) Numerate Degree
Vendors
1 13 (50.00%) Google
2 10 (38.46%) Twitter
3 2 (7.69%) Microsoft
4 1 (3.85%) Adobe
4 1 (3.85%) DoubleClick