Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
Yorkshire > West Yorkshire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 249 266 296
Rank change year-on-year +17 +30 +19
Permanent jobs citing Marketing Strategy 17 9 20
As % of all permanent IT jobs advertised in West Yorkshire 0.25% 0.12% 0.22%
As % of the Processes & Methodologies category 0.27% 0.13% 0.24%
Number of salaries quoted 10 9 35
West Yorkshire median annual salary £29,500 £55,000 £24,000
Median salary % change year-on-year -46.36% +129.17% -28.89%
10th Percentile £19,750 £34,750 £22,000
90th Percentile £32,500 £72,000 £34,350
Yorkshire median annual salary £29,500 £42,500 £24,500
% change year-on-year -30.59% +73.47% -14.04%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6251 6940 8398
As % of all permanent IT jobs advertised in West Yorkshire 91.48% 91.06% 91.05%
Number of salaries quoted 5256 5946 6737
West Yorkshire median annual salary £42,500 £42,500 £42,000
Median salary % change year-on-year - +1.19% +5.00%
10th Percentile £26,750 £26,750 £26,250
90th Percentile £62,500 £64,150 £60,000
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% +1.27%

Marketing Strategy
Job Vacancy Trend in West Yorkshire

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Marketing Strategy in West Yorkshire

Marketing Strategy
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in West Yorkshire.

Salary trend for Marketing Strategy in West Yorkshire

Marketing Strategy
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Yorkshire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +14 12 £21,500 -46.25% 3
Huddersfield - 3 £30,000 - 1
Keighley - 1 £28,000 -
Marketing Strategy
Yorkshire

For the 6 months to 21 November 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Marketing Strategy.

1 17 (100.00%) Marketing
2 14 (82.35%) Google
3 9 (52.94%) Agile Software Development
4 8 (47.06%) Twitter
4 8 (47.06%) Pay per click
4 8 (47.06%) Analytics
5 7 (41.18%) Digital Marketing
5 7 (41.18%) Innovative Thinking
5 7 (41.18%) Tandem
5 7 (41.18%) Google Analytics
5 7 (41.18%) Project Management
5 7 (41.18%) Scrum
6 6 (35.29%) SEO
7 5 (29.41%) Microsoft Excel
7 5 (29.41%) Email Marketing
7 5 (29.41%) AdWords
7 5 (29.41%) Social Media
8 4 (23.53%) Microsoft Office
8 4 (23.53%) Microsoft
9 3 (17.65%) E-Commerce
9 3 (17.65%) Degree
9 3 (17.65%) Web Analytics
9 3 (17.65%) Retail
9 3 (17.65%) Customer Engagement
9 3 (17.65%) Wireframes
9 3 (17.65%) User Experience
9 3 (17.65%) Analytical Skills
10 2 (11.76%) Social Media Management
10 2 (11.76%) Content Writing
10 2 (11.76%) Content Marketing

Marketing Strategy
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.76%) CMS
1 2 (11.76%) SAS
1 2 (11.76%) Umbraco
Applications
1 5 (29.41%) Microsoft Excel
2 4 (23.53%) Microsoft Office
Business Applications
1 2 (11.76%) Dynamics CRM
Cloud Services
1 7 (41.18%) Google Analytics
2 5 (29.41%) AdWords
3 1 (5.88%) Google Cloud Platform
3 1 (5.88%) Google Tag Manager
3 1 (5.88%) MailChimp
Database & Business Intelligence
1 1 (5.88%) Big Data
1 1 (5.88%) Relational Database
General
1 17 (100.00%) Marketing
2 3 (17.65%) Retail
3 2 (11.76%) Advertising
Job Titles
1 7 (41.18%) Project Manager
2 5 (29.41%) Analyst
2 5 (29.41%) Digital Executive
2 5 (29.41%) Digital Marketing Executive
2 5 (29.41%) Marketing Executive
3 3 (17.65%) Digital Project Manager
4 2 (11.76%) PPC Analyst
4 2 (11.76%) Technical Analyst
5 1 (5.88%) Data Analyst
Libraries, Frameworks & Software Standards
1 2 (11.76%) HTML
Miscellaneous
1 7 (41.18%) Tandem
2 5 (29.41%) Social Media
3 3 (17.65%) Analytical Skills
3 3 (17.65%) User Experience
4 2 (11.76%) Video Editing
Operating Systems
1 1 (5.88%) Windows
Processes & Methodologies
1 9 (52.94%) Agile Software Development
2 8 (47.06%) Analytics
2 8 (47.06%) Pay per click
3 7 (41.18%) Digital Marketing
3 7 (41.18%) Innovative Thinking
3 7 (41.18%) Project Management
3 7 (41.18%) Scrum
4 6 (35.29%) SEO
5 5 (29.41%) Email Marketing
6 3 (17.65%) Customer Engagement
6 3 (17.65%) E-Commerce
6 3 (17.65%) Web Analytics
6 3 (17.65%) Wireframes
7 2 (11.76%) Business Intelligence
7 2 (11.76%) Content Marketing
7 2 (11.76%) Content Writing
7 2 (11.76%) Creative Thinking
7 2 (11.76%) CRM
7 2 (11.76%) Data Management
7 2 (11.76%) Social Media Management
Programming Languages
1 2 (11.76%) SQL
Qualifications
1 3 (17.65%) Degree
2 2 (11.76%) Numerate Degree
Vendors
1 14 (82.35%) Google
2 8 (47.06%) Twitter
3 4 (23.53%) Microsoft
4 2 (11.76%) Apple
4 2 (11.76%) Omniture
5 1 (5.88%) DoubleClick