Period
to 22 January 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 January 2020 with a comparison to the same period over the previous 2 years.

Marketing
Yorkshire > West Yorkshire
6 months to
22 Jan 2020
Same period 2019 Same period 2018
Rank 54 68 73
Rank change year-on-year +14 +5 +18
Permanent jobs citing Marketing 185 189 234
As % of all permanent IT jobs advertised in West Yorkshire 4.52% 3.91% 3.52%
As % of the General category 13.62% 11.13% 9.37%
Number of salaries quoted 177 153 162
West Yorkshire median annual salary £45,000 £45,000 £35,000
Median salary % change year-on-year - +28.57% -2.78%
10th Percentile £22,300 £27,500 £23,250
90th Percentile £57,500 £63,750 £55,000
Yorkshire median annual salary £42,500 £42,000 £35,000
% change year-on-year +1.19% +20.00% -2.78%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for common skills.

All General Skills
West Yorkshire
Permanent vacancies with a requirement for common skills 1,358 1,698 2,498
As % of all permanent IT jobs advertised in West Yorkshire 33.16% 35.10% 37.53%
Number of salaries quoted 1,105 1,340 2,012
West Yorkshire median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £26,250 £26,250 £26,352
90th Percentile £72,500 £62,500 £62,500
Yorkshire median annual salary £45,000 £45,000 £42,000
% change year-on-year - +7.14% +5.00%

Marketing
Job Vacancy Trend in West Yorkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Marketing in West Yorkshire

Marketing
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in West Yorkshire.

Salary trend for Marketing in West Yorkshire

Marketing
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Marketing in West Yorkshire over the 6 months to 22 January 2020.

Salary histogram for Marketing in West Yorkshire

Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Yorkshire region over the 6 months to 22 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +9 150 £45,000 - 39
Bradford +21 18 £40,000 +60.00% 2
Wakefield +17 10 £40,500 +10.96% 1
Halifax +2 2 £38,750 -13.89% 1
Huddersfield -2 1 £22,500 -25.00% 6
Elland - 1 £31,000 -
Wetherby - 1 £29,500 -
Otley - 1 - -
Marketing
Yorkshire

For the 6 months to 22 January 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Marketing.

1 95 (51.35%) Agile Software Development
2 51 (27.57%) JavaScript
3 50 (27.03%) HTML
4 48 (25.95%) CSS
5 37 (20.00%) E-Commerce
6 33 (17.84%) jQuery
6 33 (17.84%) SDLC
7 29 (15.68%) React
8 28 (15.14%) High Availability
9 27 (14.59%) Docker
9 27 (14.59%) Java
10 26 (14.05%) MongoDB
11 25 (13.51%) WebSockets
11 25 (13.51%) Opscode Chef
11 25 (13.51%) TypeScript
11 25 (13.51%) Kubernetes
12 24 (12.97%) RabbitMQ
12 24 (12.97%) Windows
13 23 (12.43%) SQL
13 23 (12.43%) Microsoft
14 21 (11.35%) Python
15 20 (10.81%) MySQL
15 20 (10.81%) Active Directory
15 20 (10.81%) DevOps
15 20 (10.81%) Front End Development
16 19 (10.27%) Node.js
16 19 (10.27%) XHTML
16 19 (10.27%) Git (software)
16 19 (10.27%) Test Automation
17 18 (9.73%) PHP

Marketing
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (6.49%) MS Exchange
2 11 (5.95%) Exchange Server 2007
2 11 (5.95%) Exchange Server 2013
3 9 (4.86%) CMS
4 8 (4.32%) WordPress
5 7 (3.78%) Elasticsearch
5 7 (3.78%) nginx
6 3 (1.62%) SAS
7 1 (0.54%) Drupal
7 1 (0.54%) Sitecore CMS
7 1 (0.54%) Umbraco
Applications
1 16 (8.65%) Microsoft Office
2 5 (2.70%) Photoshop
3 3 (1.62%) Adobe Illustrator
3 3 (1.62%) InDesign
4 2 (1.08%) Adobe XD
4 2 (1.08%) Microsoft Excel
4 2 (1.08%) Sketch
5 1 (0.54%) Chatbot
5 1 (0.54%) InVision
5 1 (0.54%) MS Visio
Business Applications
1 5 (2.70%) Magento
2 4 (2.16%) Eloqua
3 2 (1.08%) Shopify
4 1 (0.54%) Payment Gateway
4 1 (0.54%) SAP QM
Cloud Services
1 13 (7.03%) AWS
2 12 (6.49%) Office 365
3 9 (4.86%) Azure
4 7 (3.78%) GCP
5 5 (2.70%) Google Analytics
6 4 (2.16%) Adobe Analytics
7 3 (1.62%) Power Platform
8 2 (1.08%) Adobe Creative Cloud
8 2 (1.08%) AWS CloudFormation
8 2 (1.08%) Trello
9 1 (0.54%) AdWords
9 1 (0.54%) AWS Lambda
9 1 (0.54%) Google Docs
9 1 (0.54%) Google Play
9 1 (0.54%) Serverless
Communications & Networking
1 3 (1.62%) TCP/IP
2 2 (1.08%) DHCP
2 2 (1.08%) DNS
3 1 (0.54%) Internet
Database & Business Intelligence
1 26 (14.05%) MongoDB
2 20 (10.81%) MySQL
3 15 (8.11%) NoSQL
4 8 (4.32%) Hadoop
4 8 (4.32%) Riak
5 7 (3.78%) PostgreSQL
5 7 (3.78%) Redis
6 6 (3.24%) BusinessObjects
7 3 (1.62%) Power BI
7 3 (1.62%) SQL Server Integration Services
7 3 (1.62%) SQL Server Reporting Services
8 2 (1.08%) SQL Server
9 1 (0.54%) Big Data
9 1 (0.54%) BigQuery
9 1 (0.54%) EDMS
9 1 (0.54%) Qlik Sense
9 1 (0.54%) QlikView
9 1 (0.54%) Relational Database
Development Applications
1 19 (10.27%) Git (software)
2 13 (7.03%) Selenium
3 11 (5.95%) Team Foundation Server
4 8 (4.32%) SpecFlow
5 7 (3.78%) JIRA
6 6 (3.24%) Jenkins
7 5 (2.70%) gulp
7 5 (2.70%) JMeter
7 5 (2.70%) PHPUnit
7 5 (2.70%) Ranorex
8 2 (1.08%) Codeception
8 2 (1.08%) Cucumber
8 2 (1.08%) Grunt
8 2 (1.08%) Visual Studio
8 2 (1.08%) Visual Studio Team System
8 2 (1.08%) webpack
9 1 (0.54%) Android Studio
9 1 (0.54%) Axure RP
9 1 (0.54%) Postman
9 1 (0.54%) SoapUI
General
1 7 (3.78%) Finance
1 7 (3.78%) Legal
1 7 (3.78%) Manufacturing
1 7 (3.78%) Retail
2 6 (3.24%) Public Sector
3 5 (2.70%) Telecoms
4 2 (1.08%) Advertising
5 1 (0.54%) Back Office
5 1 (0.54%) Electronics
5 1 (0.54%) Pharmaceutical
Job Titles
1 60 (32.43%) Developer
2 19 (10.27%) Front End Developer (Client-Side Developer)
3 18 (9.73%) Analyst
4 17 (9.19%) React Developer
5 14 (7.57%) Software Developer
6 13 (7.03%) Support Engineer
7 12 (6.49%) 3rd Line Support
7 12 (6.49%) JavaScript Developer
8 11 (5.95%) 3rd Line Infrastructure Support
8 11 (5.95%) Infrastructure Support
8 11 (5.95%) Project Manager
9 10 (5.41%) Java Developer
10 9 (4.86%) 3rd Line Engineer
10 9 (4.86%) 3rd Line Support Engineer
10 9 (4.86%) Consultant
10 9 (4.86%) Support Specialist
11 8 (4.32%) 3rd Line Infrastructure Engineer
11 8 (4.32%) Development Manager
11 8 (4.32%) Infrastructure Support Engineer
11 8 (4.32%) Java Software Developer
Libraries, Frameworks & Software Standards
1 50 (27.03%) HTML
2 48 (25.95%) CSS
3 33 (17.84%) jQuery
4 29 (15.68%) React
5 25 (13.51%) WebSockets
6 24 (12.97%) RabbitMQ
7 19 (10.27%) Node.js
7 19 (10.27%) XHTML
8 17 (9.19%) AngularJS
8 17 (9.19%) Kafka
9 15 (8.11%) Sass
10 13 (7.03%) HTML5
10 13 (7.03%) Spring
11 11 (5.95%) Symfony
12 10 (5.41%) CSS3
12 10 (5.41%) Vue.js
13 9 (4.86%) Hibernate
13 9 (4.86%) REST
14 6 (3.24%) .NET
14 6 (3.24%) JSON
Miscellaneous
1 17 (9.19%) Greenfield Project
2 11 (5.95%) Mobile App
3 7 (3.78%) Analytical Skills
4 6 (3.24%) Social Media
4 6 (3.24%) User Experience
5 5 (2.70%) Algorithms
6 4 (2.16%) Video on Demand
7 3 (1.62%) PMI
7 3 (1.62%) Video\Live Streaming
8 2 (1.08%) Cloud Native
8 2 (1.08%) Data Centre
8 2 (1.08%) Life Science
8 2 (1.08%) Public Cloud
8 2 (1.08%) SCADA
8 2 (1.08%) Virtual Team
9 1 (0.54%) Blog
9 1 (0.54%) Management Information System
9 1 (0.54%) Smartphone
Operating Systems
1 24 (12.97%) Windows
2 14 (7.57%) Windows 10
3 12 (6.49%) Windows Server
4 9 (4.86%) Linux
5 3 (1.62%) Windows 7
5 3 (1.62%) Windows 8
6 1 (0.54%) Android
6 1 (0.54%) Apple iOS
6 1 (0.54%) Windows Embedded Compact
Processes & Methodologies
1 95 (51.35%) Agile Software Development
2 37 (20.00%) E-Commerce
3 33 (17.84%) SDLC
4 28 (15.14%) High Availability
5 20 (10.81%) DevOps
5 20 (10.81%) Front End Development
6 19 (10.27%) Test Automation
7 15 (8.11%) API Testing
7 15 (8.11%) SEO
8 14 (7.57%) Infrastructure Engineering
8 14 (7.57%) Lean Software Development
8 14 (7.57%) Test Strategy
9 13 (7.03%) Analytics
9 13 (7.03%) Digital Marketing
9 13 (7.03%) Software Engineering
10 12 (6.49%) Problem-Solving
11 11 (5.95%) BDD
11 11 (5.95%) TDD
12 9 (4.86%) Business Development
12 9 (4.86%) Software Testing
Programming Languages
1 51 (27.57%) JavaScript
2 27 (14.59%) Java
3 25 (13.51%) TypeScript
4 23 (12.43%) SQL
5 21 (11.35%) Python
6 18 (9.73%) PHP
7 4 (2.16%) Apple Swift
7 4 (2.16%) C#
7 4 (2.16%) Kotlin
7 4 (2.16%) Objective-C
7 4 (2.16%) Ruby
8 3 (1.62%) Java 8
8 3 (1.62%) T-SQL
9 2 (1.08%) Bash Shell
9 2 (1.08%) C
9 2 (1.08%) C++
9 2 (1.08%) ES6
10 1 (0.54%) Dart
10 1 (0.54%) R
Qualifications
1 10 (5.41%) Degree
2 3 (1.62%) PMI Certification
3 1 (0.54%) ISEB
Quality Assurance & Compliance
1 14 (7.57%) QA
2 5 (2.70%) GDPR
3 2 (1.08%) PMO
4 1 (0.54%) SLA
System Software
1 27 (14.59%) Docker
2 20 (10.81%) Active Directory
3 12 (6.49%) VMware Infrastructure
4 11 (5.95%) VMware ESXi
5 1 (0.54%) Firmware
5 1 (0.54%) XenApp
Systems Management
1 25 (13.51%) Kubernetes
1 25 (13.51%) Opscode Chef
2 11 (5.95%) WSUS
3 8 (4.32%) Ansible
3 8 (4.32%) Puppet
4 5 (2.70%) Terraform
5 3 (1.62%) vCenter Server
6 1 (0.54%) cPanel
Vendors
1 23 (12.43%) Microsoft
2 13 (7.03%) Google
3 12 (6.49%) VMware
4 10 (5.41%) Adobe
5 9 (4.86%) Screaming Frog
6 5 (2.70%) Oracle
6 5 (2.70%) Remedy
7 4 (2.16%) HubSpot
7 4 (2.16%) Marketo
7 4 (2.16%) Pardot
7 4 (2.16%) SAP
8 3 (1.62%) Cisco
8 3 (1.62%) Meraki
9 1 (0.54%) Apple
9 1 (0.54%) Citrix
9 1 (0.54%) Facebook
9 1 (0.54%) Sitecore
9 1 (0.54%) Sony
9 1 (0.54%) Twitter
9 1 (0.54%) Zend