Period
to 8 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 8 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
Yorkshire > West Yorkshire
6 months to
8 Apr 2020
Same period 2019 Same period 2018
Rank 52 68 53
Rank change year-on-year +16 -15 +49
Permanent jobs citing Marketing 174 181 336
As % of all permanent jobs advertised in West Yorkshire 4.44% 3.83% 4.68%
As % of the General category 13.02% 12.28% 11.64%
Number of salaries quoted 161 158 249
Median annual salary £45,000 £42,000 £40,000
Median salary % change year-on-year +7.14% +5.00% -
10th Percentile £29,000 £29,000 £26,850
90th Percentile £60,000 £62,875 £57,500
Yorkshire median annual salary £45,000 £40,000 £37,500
% change year-on-year +12.50% +6.67% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for common skills.

All General Skills
West Yorkshire
Permanent vacancies with a requirement for common skills 1,336 1,474 2,887
As % of all permanent IT jobs advertised in West Yorkshire 34.10% 31.17% 40.17%
Number of salaries quoted 1,064 1,166 2,339
Median annual salary £50,000 £45,000 £43,000
Median salary % change year-on-year +11.11% +4.65% +1.18%
10th Percentile £28,750 £26,250 £26,000
90th Percentile £74,275 £66,250 £62,500
Yorkshire median annual salary £47,500 £45,000 £42,500
% change year-on-year +5.56% +5.88% +6.25%

Marketing
Job Vacancy Trend in West Yorkshire

Job postings citing Marketing as a proportion of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Marketing in West Yorkshire

Marketing
Salary Trend in West Yorkshire

3-month moving average salary quoted in jobs citing Marketing in West Yorkshire.

Salary trend for Marketing in West Yorkshire

Marketing
Salary Histogram in West Yorkshire

Salary distribution for jobs citing Marketing in West Yorkshire over the 6 months to 8 April 2020.

Salary histogram for Marketing in West Yorkshire

Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Yorkshire region over the 6 months to 8 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +17 136 £50,000 +19.76% 15
Bradford +11 16 £40,000 +33.33%
Wakefield +16 11 £30,000 -17.81% 3
Halifax 0 5 £65,000 +44.44% 1
Wetherby - 2 £41,250 -
Huddersfield +3 1 £22,500 -16.67%
Elland - 1 £31,000 -
Marketing
Yorkshire

For the 6 months to 8 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Marketing.

1 94 (54.02%) Agile Software Development
2 49 (28.16%) HTML
2 49 (28.16%) CSS
3 41 (23.56%) JavaScript
4 35 (20.11%) Git (software)
5 24 (13.79%) High Availability
6 23 (13.22%) Microsoft
7 22 (12.64%) Windows
7 22 (12.64%) Python
7 22 (12.64%) PHP
8 21 (12.07%) SQL
9 20 (11.49%) NoSQL
9 20 (11.49%) RabbitMQ
9 20 (11.49%) jQuery
10 19 (10.92%) Scrum
11 18 (10.34%) Java
11 18 (10.34%) E-Commerce
11 18 (10.34%) Active Directory
11 18 (10.34%) Google
11 18 (10.34%) Docker
12 16 (9.20%) SDLC
12 16 (9.20%) Test Automation
13 15 (8.62%) nginx
13 15 (8.62%) Node.js
13 15 (8.62%) Redis
13 15 (8.62%) React
13 15 (8.62%) Front End Development
13 15 (8.62%) Problem-Solving
14 14 (8.05%) Opscode Chef
14 14 (8.05%) Laravel

Marketing
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (8.62%) nginx
2 13 (7.47%) Elasticsearch
3 12 (6.90%) CMS
3 12 (6.90%) Exchange Server 2007
3 12 (6.90%) Exchange Server 2013
3 12 (6.90%) MS Exchange
4 3 (1.72%) WordPress
5 1 (0.57%) Umbraco
Applications
1 13 (7.47%) Microsoft Office
2 4 (2.30%) Photoshop
3 3 (1.72%) Adobe XD
3 3 (1.72%) InDesign
4 1 (0.57%) Adobe Creative Suite
4 1 (0.57%) Adobe Illustrator
4 1 (0.57%) Chatbot
4 1 (0.57%) MS Visio
4 1 (0.57%) Sketch
Business Applications
1 10 (5.75%) Magento
2 4 (2.30%) Eloqua
3 1 (0.57%) Dynamics CRM
3 1 (0.57%) Shopify
Cloud Services
1 10 (5.75%) Office 365
2 7 (4.02%) Google Analytics
3 6 (3.45%) Adobe Analytics
3 6 (3.45%) Azure
4 4 (2.30%) AWS
5 3 (1.72%) Adobe Creative Cloud
5 3 (1.72%) PaaS
6 2 (1.15%) AWS CloudFormation
6 2 (1.15%) GCP
6 2 (1.15%) Trello
7 1 (0.57%) AdWords
7 1 (0.57%) AWS Lambda
7 1 (0.57%) Dynamics 365
7 1 (0.57%) Google Docs
7 1 (0.57%) Serverless
Communications & Networking
1 1 (0.57%) DHCP
1 1 (0.57%) DNS
1 1 (0.57%) Internet
1 1 (0.57%) SMS
Database & Business Intelligence
1 20 (11.49%) NoSQL
2 15 (8.62%) Redis
3 14 (8.05%) MongoDB
4 13 (7.47%) PostgreSQL
5 11 (6.32%) MySQL
6 7 (4.02%) Hadoop
6 7 (4.02%) Riak
7 3 (1.72%) Big Data
7 3 (1.72%) BusinessObjects
7 3 (1.72%) SQL Server
8 1 (0.57%) BigQuery
8 1 (0.57%) EDMS
8 1 (0.57%) Qlik Sense
8 1 (0.57%) QlikView
8 1 (0.57%) Relational Database
8 1 (0.57%) SQL Server 2014
Development Applications
1 35 (20.11%) Git (software)
2 13 (7.47%) Selenium
3 12 (6.90%) Team Foundation Server
4 8 (4.60%) JIRA
5 6 (3.45%) gulp
5 6 (3.45%) JMeter
5 6 (3.45%) Ranorex
5 6 (3.45%) SpecFlow
6 3 (1.72%) Grunt
7 2 (1.15%) Jenkins
7 2 (1.15%) PHPUnit
7 2 (1.15%) Visual Studio
7 2 (1.15%) Visual Studio Team System
8 1 (0.57%) Cypress.io
8 1 (0.57%) webpack
General
1 8 (4.60%) Manufacturing
2 5 (2.87%) Finance
3 4 (2.30%) Advertising
3 4 (2.30%) Public Sector
3 4 (2.30%) Retail
4 1 (0.57%) Pharmaceutical
Job Titles
1 56 (32.18%) Developer
2 14 (8.05%) Analyst
3 13 (7.47%) Front End Developer (Client-Side Developer)
3 13 (7.47%) JavaScript Developer
3 13 (7.47%) PHP Developer
4 12 (6.90%) React Developer
5 11 (6.32%) 3rd Line Support
5 11 (6.32%) Support Engineer
6 10 (5.75%) Python Engineer
7 9 (5.17%) 3rd Line Engineer
7 9 (5.17%) Business Analyst
7 9 (5.17%) Project Manager
8 8 (4.60%) 3rd Line Support Engineer
8 8 (4.60%) Business Development Manager
8 8 (4.60%) Development Manager
8 8 (4.60%) Infrastructure Support
8 8 (4.60%) Senior Developer
8 8 (4.60%) Software Developer
8 8 (4.60%) Support Specialist
9 7 (4.02%) 3rd Line Infrastructure Support
Libraries, Frameworks & Software Standards
1 49 (28.16%) CSS
1 49 (28.16%) HTML
2 20 (11.49%) jQuery
2 20 (11.49%) RabbitMQ
3 15 (8.62%) Node.js
3 15 (8.62%) React
4 14 (8.05%) Laravel
4 14 (8.05%) XHTML
5 13 (7.47%) Symfony
6 9 (5.17%) Vue.js
7 8 (4.60%) JSON
7 8 (4.60%) REST
7 8 (4.60%) Sass
8 7 (4.02%) AngularJS
8 7 (4.02%) Hibernate
8 7 (4.02%) Kafka
8 7 (4.02%) Spring
8 7 (4.02%) WebSockets
9 5 (2.87%) .NET
9 5 (2.87%) HTML5
Miscellaneous
1 10 (5.75%) SCADA
2 9 (5.17%) Analytical Skills
2 9 (5.17%) Mobile App
3 8 (4.60%) User Experience
4 7 (4.02%) Greenfield Project
4 7 (4.02%) Video on Demand
5 6 (3.45%) Video\Live Streaming
6 3 (1.72%) Social Media
7 2 (1.15%) Algorithms
7 2 (1.15%) Cloud Native
7 2 (1.15%) PMI
7 2 (1.15%) Public Cloud
8 1 (0.57%) Blog
8 1 (0.57%) Data Centre
8 1 (0.57%) Life Science
8 1 (0.57%) Smartphone
Operating Systems
1 22 (12.64%) Windows
2 13 (7.47%) Windows Server
3 12 (6.90%) Windows 10
4 7 (4.02%) Linux
5 1 (0.57%) Windows Embedded Compact
Processes & Methodologies
1 94 (54.02%) Agile Software Development
2 24 (13.79%) High Availability
3 19 (10.92%) Scrum
4 18 (10.34%) E-Commerce
5 16 (9.20%) SDLC
5 16 (9.20%) Test Automation
6 15 (8.62%) Front End Development
6 15 (8.62%) Problem-Solving
7 14 (8.05%) BDD
7 14 (8.05%) TDD
8 13 (7.47%) API Testing
8 13 (7.47%) Business Development
9 12 (6.90%) Digital Marketing
9 12 (6.90%) Infrastructure Engineering
9 12 (6.90%) Lean Software Development
10 11 (6.32%) SEO
11 10 (5.75%) Analytics
11 10 (5.75%) Customer Requirements
11 10 (5.75%) Decision-Making
11 10 (5.75%) Value Proposition
Programming Languages
1 41 (23.56%) JavaScript
2 22 (12.64%) PHP
2 22 (12.64%) Python
3 21 (12.07%) SQL
4 18 (10.34%) Java
5 7 (4.02%) Apple Swift
5 7 (4.02%) Objective-C
5 7 (4.02%) Ruby
5 7 (4.02%) TypeScript
6 5 (2.87%) Bash Shell
6 5 (2.87%) C#
7 2 (1.15%) C
7 2 (1.15%) C++
7 2 (1.15%) ES6
7 2 (1.15%) PHP 7
8 1 (0.57%) R
Qualifications
1 14 (8.05%) Degree
2 2 (1.15%) PMI Certification
2 2 (1.15%) PRINCE2 Practitioner
3 1 (0.57%) ISEB
Quality Assurance & Compliance
1 13 (7.47%) QA
2 5 (2.87%) GDPR
3 1 (0.57%) SLA
System Software
1 18 (10.34%) Active Directory
1 18 (10.34%) Docker
2 13 (7.47%) VMware Infrastructure
3 7 (4.02%) VMware ESXi
4 5 (2.87%) Hyper-V
5 1 (0.57%) Firmware
5 1 (0.57%) XenApp
Systems Management
1 14 (8.05%) Opscode Chef
2 13 (7.47%) Kubernetes
3 12 (6.90%) WSUS
4 7 (4.02%) Ansible
4 7 (4.02%) Puppet
5 2 (1.15%) Terraform
Vendors
1 23 (13.22%) Microsoft
2 18 (10.34%) Google
3 13 (7.47%) VMware
4 11 (6.32%) Adobe
5 8 (4.60%) Screaming Frog
6 5 (2.87%) Oracle
7 4 (2.30%) Cisco
7 4 (2.30%) HubSpot
7 4 (2.30%) Marketo
7 4 (2.30%) Meraki
7 4 (2.30%) Pardot
8 2 (1.15%) Facebook
8 2 (1.15%) Remedy
8 2 (1.15%) Twitter
8 2 (1.15%) YouTube
9 1 (0.57%) Citrix
9 1 (0.57%) Hootsuite
9 1 (0.57%) Salesforce.com
9 1 (0.57%) Sony
9 1 (0.57%) Yahoo!