Period
to 21 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
Yorkshire > West Yorkshire
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 65 74 49
Rank change year-on-year +9 -25 +53
Permanent jobs citing Marketing 262 275 481
As % of all permanent IT jobs advertised in West Yorkshire 3.83% 3.61% 5.21%
As % of the General category 11.68% 10.05% 15.31%
Number of salaries quoted 169 229 485
West Yorkshire median annual salary £35,000 £35,000 £35,000
10th Percentile £21,900 £22,750 £21,500
90th Percentile £61,000 £55,000 £47,500
Yorkshire median annual salary £32,500 £35,000 £35,000
% change year-on-year -7.14% - +7.69%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for common skills.

All General Skills
West Yorkshire
Permanent vacancies with a requirement for common skills 2243 2736 3142
As % of all permanent IT jobs advertised in West Yorkshire 32.83% 35.90% 34.06%
Number of salaries quoted 1781 2284 2429
West Yorkshire median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% -
10th Percentile £26,250 £25,825 £24,700
90th Percentile £67,500 £75,000 £59,500
Yorkshire median annual salary £40,500 £42,500 £40,000
% change year-on-year -4.71% +6.25% -

Marketing
Job Vacancy Trend in West Yorkshire

Job postings citing Marketing as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Marketing in West Yorkshire

Marketing
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in West Yorkshire.

Salary trend for Marketing in West Yorkshire

Marketing
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Marketing in West Yorkshire over the 6 months to 21 November 2017.

Salary histogram for Marketing in West Yorkshire

Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Yorkshire region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +9 211 £37,500 +7.14% 41
Huddersfield +4 12 £30,000 -6.25% 1
Wakefield -2 7 £30,000 +27.66% 2
Bradford -1 6 £46,000 -1.08% 1
Ilkley - 6 £28,000 -
Bingley - 5 £38,500 -
Castleford - 3 £20,000 -
Keighley - 2 £26,500 -
Halifax +22 1 £26,500 -44.21% 3
Wetherby +8 1 £21,000 -53.33%
Batley - 1 £35,000 -
Mirfield - 1 £27,500 -
Marketing
Yorkshire

For the 6 months to 21 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Marketing.

1 100 (38.17%) Digital Marketing
2 65 (24.81%) Finance
3 64 (24.43%) Agile Software Development
4 62 (23.66%) Retail
5 56 (21.37%) Analytics
6 54 (20.61%) Creative Thinking
7 53 (20.23%) Microsoft
8 47 (17.94%) Google
9 43 (16.41%) Project Management
10 41 (15.65%) Analytical Skills
11 40 (15.27%) User Experience
11 40 (15.27%) HTML
12 37 (14.12%) Degree
13 35 (13.36%) E-Commerce
14 32 (12.21%) Microsoft Office
14 32 (12.21%) Windows
15 31 (11.83%) CSS
16 30 (11.45%) Microsoft Excel
17 29 (11.07%) Social Media
18 27 (10.31%) SAP
18 27 (10.31%) SEO
19 25 (9.54%) JavaScript
20 24 (9.16%) Business Intelligence
21 23 (8.78%) Google Analytics
22 22 (8.40%) Email Marketing
22 22 (8.40%) PHP
23 19 (7.25%) .NET
24 18 (6.87%) Continuous Improvement
25 17 (6.49%) Marketing Strategy
25 17 (6.49%) jQuery

Marketing
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (5.73%) WordPress
2 13 (4.96%) CMS
3 5 (1.91%) Confluence
4 4 (1.53%) SharePoint
5 3 (1.15%) SAS
6 2 (0.76%) Apache
6 2 (0.76%) MS Exchange
6 2 (0.76%) nginx
6 2 (0.76%) Umbraco
7 1 (0.38%) Drupal
7 1 (0.38%) EPiServer
7 1 (0.38%) Skype for Business
7 1 (0.38%) TYPO3
Applications
1 32 (12.21%) Microsoft Office
2 30 (11.45%) Microsoft Excel
3 8 (3.05%) Photoshop
4 6 (2.29%) Adobe Creative Suite
5 4 (1.53%) MS Visio
6 3 (1.15%) InVision
6 3 (1.15%) Microsoft Project
Business Applications
1 8 (3.05%) Magento
2 7 (2.67%) Eloqua
2 7 (2.67%) Salesforce.com CRM
3 6 (2.29%) WebTrends
3 6 (2.29%) Workfront
4 3 (1.15%) Dynamics CRM
5 2 (0.76%) SAP Business One
6 1 (0.38%) Remedy ITSM
Cloud Services
1 23 (8.78%) Google Analytics
2 16 (6.11%) Office 365
3 9 (3.44%) SaaS
4 8 (3.05%) Google Tag Manager
5 6 (2.29%) AdWords
6 5 (1.91%) Microsoft Azure
7 3 (1.15%) Amazon AWS
7 3 (1.15%) GitHub
7 3 (1.15%) Slack
8 1 (0.38%) Adobe Creative Cloud
8 1 (0.38%) Cloud Computing
8 1 (0.38%) G Suite
8 1 (0.38%) Google Cloud Platform
8 1 (0.38%) MailChimp
Communications & Networking
1 13 (4.96%) VPN
2 11 (4.20%) Internet
3 8 (3.05%) WAN
4 7 (2.67%) Firewall
5 6 (2.29%) LAN
6 5 (1.91%) Network Security
7 4 (1.53%) BGP
7 4 (1.53%) EIGRP
7 4 (1.53%) HSRP
7 4 (1.53%) Intranet
7 4 (1.53%) MPLS
7 4 (1.53%) OSPF
7 4 (1.53%) SAN
7 4 (1.53%) VPLS
7 4 (1.53%) VRRP
7 4 (1.53%) Wireless
8 3 (1.15%) DSL
8 3 (1.15%) TCP/IP
8 3 (1.15%) VLAN
8 3 (1.15%) VoIP
Database & Business Intelligence
1 17 (6.49%) SQL Server
2 14 (5.34%) Data Mining
3 9 (3.44%) BusinessObjects
4 6 (2.29%) Data Warehouse
4 6 (2.29%) SQL Server 2008
5 5 (1.91%) SQL Server 2016
6 4 (1.53%) MySQL
7 3 (1.15%) SQL Server 2012
7 3 (1.15%) SQL Server Reporting Services
8 2 (0.76%) Oracle Database
8 2 (0.76%) Oracle Database 12c
8 2 (0.76%) SQL Server Analysis Services
8 2 (0.76%) SQL Server Integration Services
9 1 (0.38%) Big Data
9 1 (0.38%) MongoDB
9 1 (0.38%) PostgreSQL
9 1 (0.38%) QlikView
9 1 (0.38%) Redis
9 1 (0.38%) Relational Database
Development Applications
1 16 (6.11%) JIRA
2 10 (3.82%) Cucumber
2 10 (3.82%) Selenium
3 7 (2.67%) Jenkins
4 6 (2.29%) Git (software)
5 4 (1.53%) SoapUI
5 4 (1.53%) SpecFlow
5 4 (1.53%) Team Foundation Server
6 3 (1.15%) Axure RP
7 2 (0.76%) Atlassian Bamboo
7 2 (0.76%) SQL Server Management Studio (SSMS)
8 1 (0.38%) NUnit
General
1 65 (24.81%) Finance
2 62 (23.66%) Retail
3 16 (6.11%) Advertising
4 9 (3.44%) Banking
5 5 (1.91%) Manufacturing
6 4 (1.53%) Electronics
6 4 (1.53%) Telecoms
7 3 (1.15%) Back Office
7 3 (1.15%) Multimedia
8 2 (0.76%) Legal
8 2 (0.76%) Music Industry
9 1 (0.38%) Automotive
9 1 (0.38%) Games
Job Titles
1 46 (17.56%) Developer
2 40 (15.27%) Analyst
3 22 (8.40%) Designer
4 19 (7.25%) Consultant
4 19 (7.25%) Project Manager
5 14 (5.34%) UX Designer
6 13 (4.96%) Account Manager
6 13 (4.96%) PHP Developer
7 12 (4.58%) .NET Developer
7 12 (4.58%) Graduate
7 12 (4.58%) Marketing Manager
8 11 (4.20%) Recruitment Consultant
8 11 (4.20%) Senior Analyst
9 10 (3.82%) Graduate Consultant
9 10 (3.82%) Graduate Recruitment Consultant
9 10 (3.82%) IT Analyst
10 9 (3.44%) Digital Account Manager
10 9 (3.44%) Digital Marketing Manager
10 9 (3.44%) Digital Project Manager
10 9 (3.44%) Marketing Executive
Libraries, Frameworks & Software Standards
1 40 (15.27%) HTML
2 31 (11.83%) CSS
3 19 (7.25%) .NET
4 17 (6.49%) jQuery
5 12 (4.58%) ASP.NET
6 11 (4.20%) ASP.NET Web API
7 10 (3.82%) AngularJS
8 7 (2.67%) CSS3
8 7 (2.67%) HTML5
8 7 (2.67%) React
9 6 (2.29%) ASP.NET MVC
9 6 (2.29%) LAMP
9 6 (2.29%) Node.js
9 6 (2.29%) RESTful
10 5 (1.91%) ASP.NET MVC 5
10 5 (1.91%) Laravel
10 5 (1.91%) Symfony
11 4 (1.53%) LESS
11 4 (1.53%) SailPoint
11 4 (1.53%) Sass
Miscellaneous
1 41 (15.65%) Analytical Skills
2 40 (15.27%) User Experience
3 29 (11.07%) Social Media
4 12 (4.58%) Mobile App
5 11 (4.20%) Management Information System
5 11 (4.20%) Tandem
6 9 (3.44%) Computer Science
7 8 (3.05%) Digital Media
8 7 (2.67%) FMCG
9 6 (2.29%) Blog
10 4 (1.53%) Digital Signage
11 3 (1.15%) Enterprise Software
11 3 (1.15%) iPad
11 3 (1.15%) Taxonomies
12 2 (0.76%) Data Centre
12 2 (0.76%) iPhone
12 2 (0.76%) Mobile Computing
12 2 (0.76%) Video Editing
13 1 (0.38%) Distributed Denial-of-Service
13 1 (0.38%) Video Conferencing
Operating Systems
1 32 (12.21%) Windows
2 14 (5.34%) Linux
3 13 (4.96%) Mac OS X
4 6 (2.29%) Apple iOS
5 5 (1.91%) Android
6 4 (1.53%) Mac OS
7 3 (1.15%) Windows Server
8 1 (0.38%) Windows 7
Processes & Methodologies
1 100 (38.17%) Digital Marketing
2 64 (24.43%) Agile Software Development
3 56 (21.37%) Analytics
4 54 (20.61%) Creative Thinking
5 43 (16.41%) Project Management
6 35 (13.36%) E-Commerce
7 27 (10.31%) SEO
8 24 (9.16%) Business Intelligence
9 22 (8.40%) Email Marketing
10 18 (6.87%) Continuous Improvement
11 17 (6.49%) CRM
11 17 (6.49%) Marketing Strategy
12 16 (6.11%) Stakeholder Management
12 16 (6.11%) Web Analytics
12 16 (6.11%) Web Design
12 16 (6.11%) Wireframes
13 15 (5.73%) MVC
13 15 (5.73%) Pay per click
13 15 (5.73%) Scrum
14 13 (4.96%) Business Development
Programming Languages
1 25 (9.54%) JavaScript
2 22 (8.40%) PHP
3 15 (5.73%) C#
3 15 (5.73%) SQL
4 9 (3.44%) VB
5 5 (1.91%) T-SQL
6 4 (1.53%) Java
6 4 (1.53%) Python
7 2 (0.76%) Bash Shell
7 2 (0.76%) Ruby
8 1 (0.38%) C
8 1 (0.38%) Clojure
8 1 (0.38%) Data Analysis Expressions (DAX)
8 1 (0.38%) Scala
8 1 (0.38%) VBA
Qualifications
1 37 (14.12%) Degree
2 8 (3.05%) Computer Science Degree
3 5 (1.91%) CCNA
3 5 (1.91%) Cisco Certification
4 4 (1.53%) Microsoft Certification
5 3 (1.15%) MCSA
5 3 (1.15%) MCSE
6 2 (0.76%) CCDP
6 2 (0.76%) CCIE
6 2 (0.76%) CCNP
6 2 (0.76%) CISA
6 2 (0.76%) CISM
6 2 (0.76%) CISSP
6 2 (0.76%) EMCIE
6 2 (0.76%) EMCTA
6 2 (0.76%) Numerate Degree
7 1 (0.38%) ISEB
7 1 (0.38%) ITIL Certification
7 1 (0.38%) MBA
Quality Assurance & Compliance
1 11 (4.20%) PMO
2 6 (2.29%) QA
2 6 (2.29%) SLA
3 2 (0.76%) ISO/IEC 27001
3 2 (0.76%) PCI DSS
System Software
1 15 (5.73%) Active Directory
2 3 (1.15%) Docker
2 3 (1.15%) VMware Infrastructure
3 1 (0.38%) Hyper-V
3 1 (0.38%) Terminal Services
Systems Management
1 4 (1.53%) SCCM
2 2 (0.76%) AirWatch
2 2 (0.76%) Failover Clustering
2 2 (0.76%) Nagios
3 1 (0.38%) Aspera SmartTrack
3 1 (0.38%) Grafana
3 1 (0.38%) Host Intrusion Detection System
3 1 (0.38%) Opscode Chef
Vendors
1 53 (20.23%) Microsoft
2 47 (17.94%) Google
3 27 (10.31%) SAP
4 14 (5.34%) Adobe
4 14 (5.34%) Citrix
5 13 (4.96%) Facebook
5 13 (4.96%) Twitter
6 10 (3.82%) Salesforce.com
7 8 (3.05%) VMware
8 7 (2.67%) HubSpot
8 7 (2.67%) Marketo
8 7 (2.67%) Pardot
8 7 (2.67%) Remedy
9 6 (2.29%) Ariba
9 6 (2.29%) Cisco
9 6 (2.29%) Tableau
10 5 (1.91%) Xamarin
10 5 (1.91%) Zend
11 4 (1.53%) DoubleClick
12 3 (1.15%) Cadence