Marketing Job Trends in West Yorkshire

Marketing
Yorkshire > West Yorkshire

The table below looks at the prevalence of the term Marketing in permanent job vacancies in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 9 May 2026, comparing them to the same period in the previous two years.

6 months to
9 May 2026
Same period 2025 Same period 2024
Rank 64 39 53
Rank change year-on-year -25 +14 -36
Permanent jobs citing Marketing 89 69 113
As % of all permanent jobs in West Yorkshire 2.70% 5.57% 3.99%
As % of the General category 5.93% 7.59% 6.46%
Number of salaries quoted 62 16 94
10th Percentile £29,500 £25,000 £28,000
25th Percentile £30,000 £35,313 £31,250
Median annual salary (50th Percentile) £40,000 £51,750 £43,250
Median % change year-on-year -22.71% +19.65% -19.16%
75th Percentile £64,375 £71,750 £54,000
90th Percentile £97,500 £115,000 £69,250
Yorkshire median annual salary £50,000 £45,000 £40,750
% change year-on-year +11.11% +10.43% -18.89%

All General Skills
West Yorkshire

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in West Yorkshire.

Permanent vacancies with a requirement for general skills 1,502 909 1,750
As % of all permanent jobs advertised in West Yorkshire 45.53% 73.37% 61.79%
Number of salaries quoted 884 552 1,353
10th Percentile £29,825 £25,313 £27,550
25th Percentile £40,000 £32,500 £37,250
Median annual salary (50th Percentile) £57,500 £50,000 £50,000
Median % change year-on-year +15.00% - -9.09%
75th Percentile £70,000 £73,886 £69,750
90th Percentile £95,000 £95,000 £85,000
Yorkshire median annual salary £50,000 £45,000 £47,500
% change year-on-year +11.11% -5.26% -9.52%

Marketing
Job Vacancy Trend in West Yorkshire

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in West Yorkshire.

Marketing job vacancy trend in West Yorkshire

Marketing
Salary Trend in West Yorkshire

Salary distribution trend for jobs in West Yorkshire citing Marketing.

Salary distribution trend for jobs in West Yorkshire citing Marketing

Marketing
Salary Histogram in West Yorkshire

Salary distribution for jobs citing Marketing in West Yorkshire over the 6 months to 9 May 2026.

Salary histogram for Marketing in West Yorkshire

Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the West Yorkshire region over the 6 months to 9 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Leeds -32 59 £38,750 -16.22% 49
Bradford -9 9 £75,000 +200.00% 1
Halifax - 6 £40,000 -
Sowerby Bridge - 4 £30,000 -
Pontefract 0 3 £14,723 -63.19%
Wetherby -2 3 £50,000 -
Wakefield - 2 - -
Marketing
Yorkshire

Marketing
Co-Occurring Skills & Capabilities in West Yorkshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (2.25%) CMS
1 2 (2.25%) Umbraco
Applications
1 4 (4.49%) Adobe After Effects
1 4 (4.49%) Adobe Premiere
2 2 (2.25%) Adobe Illustrator
2 2 (2.25%) DaVinci Resolve
2 2 (2.25%) Final Cut Pro
2 2 (2.25%) Microsoft Office
2 2 (2.25%) Photoshop
3 1 (1.12%) Microsoft Excel
3 1 (1.12%) Microsoft PowerPoint
Business Applications
1 2 (2.25%) Adobe Campaign
2 1 (1.12%) Dynamics CRM
2 1 (1.12%) Shopify
Cloud Services
1 14 (15.73%) SaaS
2 4 (4.49%) Google Ads
2 4 (4.49%) Google Analytics
3 2 (2.25%) Adobe Analytics
3 2 (2.25%) Adobe Creative Cloud
3 2 (2.25%) Canva
4 1 (1.12%) Entra ID
4 1 (1.12%) Google Tag Manager
4 1 (1.12%) iPaaS
Communications & Networking
1 2 (2.25%) Broadband
2 1 (1.12%) Firewall
2 1 (1.12%) VPN
2 1 (1.12%) Wireless
Database & Business Intelligence
1 1 (1.12%) Data Hub
1 1 (1.12%) Looker
1 1 (1.12%) Metadata
Development Applications
1 1 (1.12%) GitLab
1 1 (1.12%) Jenkins
1 1 (1.12%) Selenium
General
1 28 (31.46%) Social Skills
2 15 (16.85%) Finance
3 14 (15.73%) Retail
4 13 (14.61%) Advertising
5 5 (5.62%) Analytical Skills
5 5 (5.62%) Legal
6 4 (4.49%) French Language
6 4 (4.49%) German Language
7 3 (3.37%) Organisational Skills
7 3 (3.37%) Public Sector
8 2 (2.25%) Banking
8 2 (2.25%) Billing
8 2 (2.25%) Investment Banking
8 2 (2.25%) Law
8 2 (2.25%) Manufacturing
8 2 (2.25%) Multimedia
8 2 (2.25%) Pharmaceutical
8 2 (2.25%) Public Speaking
9 1 (1.12%) Electronics
9 1 (1.12%) Telecoms
Job Titles
1 12 (13.48%) Business Development Executive
1 12 (13.48%) Marketing Executive
2 11 (12.36%) Development Manager
3 8 (8.99%) Business Development Manager
3 8 (8.99%) Business Manager
4 6 (6.74%) Marketing Manager
5 5 (5.62%) Analyst
6 4 (4.49%) Data Analyst
6 4 (4.49%) Lead
6 4 (4.49%) Marketing Analyst
6 4 (4.49%) Marketing Data Analyst
6 4 (4.49%) PPC Executive
6 4 (4.49%) Product Lead
7 3 (3.37%) Content Editor
7 3 (3.37%) Head of Product Management
7 3 (3.37%) Head of Retail Systems
7 3 (3.37%) Product Manager
7 3 (3.37%) Senior
7 3 (3.37%) Software Manager
8 2 (2.25%) Junior Business Manager
Libraries, Frameworks & Software Standards
1 3 (3.37%) HTML
2 2 (2.25%) .NET
2 2 (2.25%) AngularJS
2 2 (2.25%) Apache Cordova
2 2 (2.25%) ASP.NET
2 2 (2.25%) CSS
2 2 (2.25%) HTML5
2 2 (2.25%) Ionic Framework
2 2 (2.25%) jQuery
3 1 (1.12%) JSON
3 1 (1.12%) XML
Miscellaneous
1 13 (14.61%) Self-Motivation
1 13 (14.61%) Social Media
2 7 (7.87%) Marketing Technology
3 5 (5.62%) Enterprise Software
3 5 (5.62%) Onboarding
4 4 (4.49%) Media Streaming
4 4 (4.49%) Photography
5 3 (3.37%) Blog
5 3 (3.37%) Management Information System
6 2 (2.25%) Animation
6 2 (2.25%) Digital Signage
6 2 (2.25%) Graphic Design
6 2 (2.25%) Hedge funds
6 2 (2.25%) Mobile App
6 2 (2.25%) Over-the-Top Content
6 2 (2.25%) Product Ownership
6 2 (2.25%) Taxonomies
6 2 (2.25%) Video Editing
6 2 (2.25%) Web Conferencing
7 1 (1.12%) Analytical Mindset
Processes & Methodologies
1 28 (31.46%) B2B
2 27 (30.34%) Business Development
3 22 (24.72%) Digital Marketing
4 19 (21.35%) AI
5 18 (20.22%) Analytics
6 17 (19.10%) B2B Marketing
7 15 (16.85%) Decision-Making
8 14 (15.73%) Roadmaps
9 13 (14.61%) User Experience
10 12 (13.48%) Demand Generation
10 12 (13.48%) E-Commerce
10 12 (13.48%) SEO
11 11 (12.36%) Product Vision
12 9 (10.11%) Agile
12 9 (10.11%) Continuous Improvement
13 8 (8.99%) CRM
13 8 (8.99%) Customer Experience
13 8 (8.99%) Pay per click
13 8 (8.99%) Product Strategy
14 6 (6.74%) Customer Service
Programming Languages
1 3 (3.37%) Python
2 2 (2.25%) JavaScript
2 2 (2.25%) Perl
2 2 (2.25%) Ruby
3 1 (1.12%) C#
3 1 (1.12%) COBOL
3 1 (1.12%) Java
3 1 (1.12%) SQL
Qualifications
1 7 (7.87%) Degree
2 4 (4.49%) ACCA
2 4 (4.49%) CIMA
3 2 (2.25%) CEH
3 2 (2.25%) CISA
3 2 (2.25%) CISSP
3 2 (2.25%) Computer Science Degree
3 2 (2.25%) OSCP
Quality Assurance & Compliance
1 4 (4.49%) GDPR
1 4 (4.49%) PCI DSS
1 4 (4.49%) QA
2 2 (2.25%) Accessibility
2 2 (2.25%) Data Quality
3 1 (1.12%) Cyber Essentials
3 1 (1.12%) Cyber Essentials PLUS
3 1 (1.12%) ISO/IEC 27001
Vendors
1 8 (8.99%) Google
2 6 (6.74%) Adobe
2 6 (6.74%) Microsoft
3 3 (3.37%) SAP
4 2 (2.25%) Hootsuite
4 2 (2.25%) HubSpot
4 2 (2.25%) Instagram
4 2 (2.25%) Salesforce
4 2 (2.25%) TikTok
4 2 (2.25%) YouTube
5 1 (1.12%) New Relic
5 1 (1.12%) Okta
5 1 (1.12%) Palo Alto
5 1 (1.12%) Trend Micro