Period
to 15 December 2017

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 15 December 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Yorkshire > West Yorkshire
6 months to
15 Dec 2017
Same period 2016 Same period 2015
Rank 239 275 255
Rank change year-on-year +36 -20 +22
Permanent jobs citing Pay per click 16 4 54
As % of all permanent IT jobs advertised in West Yorkshire 0.24% 0.053% 0.59%
As % of the Processes & Methodologies category 0.26% 0.058% 0.65%
Number of salaries quoted 16 6 75
West Yorkshire median annual salary £30,000 £35,500 £25,000
Median salary % change year-on-year -15.49% +42.00% -23.08%
10th Percentile £23,000 £32,125 £20,950
90th Percentile £32,500 £40,000 £33,750
Yorkshire median annual salary £30,000 £34,250 £25,000
% change year-on-year -12.41% +37.00% -16.67%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6192 6879 8293
As % of all permanent IT jobs advertised in West Yorkshire 91.38% 91.03% 90.91%
Number of salaries quoted 5224 5874 6709
West Yorkshire median annual salary £42,750 £42,500 £42,500
Median salary % change year-on-year +0.59% - +6.25%
10th Percentile £27,500 £27,000 £26,750
90th Percentile £61,250 £63,750 £60,000
Yorkshire median annual salary £42,500 £41,500 £40,000
% change year-on-year +2.41% +3.75% +2.56%

Pay per click
Job Vacancy Trend in West Yorkshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Pay per click in West Yorkshire

Pay per click
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in West Yorkshire.

Salary trend for Pay per click in West Yorkshire

Pay per click
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 6 months to 15 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +33 10 £28,000 -28.21% 1
Huddersfield +8 6 £30,000 -10.45% 2
Pay per click
Yorkshire

For the 6 months to 15 December 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Pay per click.

1 15 (93.75%) Marketing
2 14 (87.50%) SEO
3 11 (68.75%) Digital Marketing
4 9 (56.25%) Social Media
4 9 (56.25%) Analytics
4 9 (56.25%) Google
5 8 (50.00%) Marketing Strategy
5 8 (50.00%) Google Analytics
6 7 (43.75%) Email Marketing
7 6 (37.50%) Agile Software Development
8 5 (31.25%) Retail
8 5 (31.25%) E-Commerce
8 5 (31.25%) AdWords
9 4 (25.00%) Customer Engagement
9 4 (25.00%) Microsoft Excel
9 4 (25.00%) Content Marketing
9 4 (25.00%) Analytical Skills
10 3 (18.75%) Microsoft
10 3 (18.75%) CMS
10 3 (18.75%) Web Analytics
10 3 (18.75%) Web Development
11 2 (12.50%) Video Editing
11 2 (12.50%) Compatibility Testing
11 2 (12.50%) Umbraco
11 2 (12.50%) Manual Testing
11 2 (12.50%) Waterfall
11 2 (12.50%) BDD
11 2 (12.50%) ISTQB
11 2 (12.50%) Twitter
11 2 (12.50%) Cross-Browser Compatibility

Pay per click
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (18.75%) CMS
2 2 (12.50%) Umbraco
3 1 (6.25%) WordPress
Applications
1 4 (25.00%) Microsoft Excel
2 2 (12.50%) Microsoft Office
Business Applications
1 2 (12.50%) Dynamics CRM
2 1 (6.25%) Magento
Cloud Services
1 8 (50.00%) Google Analytics
2 5 (31.25%) AdWords
3 1 (6.25%) Google Cloud Platform
3 1 (6.25%) Google Tag Manager
3 1 (6.25%) MailChimp
Database & Business Intelligence
1 1 (6.25%) Big Data
1 1 (6.25%) Relational Database
Development Applications
1 1 (6.25%) JIRA
General
1 15 (93.75%) Marketing
2 5 (31.25%) Retail
3 2 (12.50%) Advertising
Job Titles
1 6 (37.50%) Digital Executive
1 6 (37.50%) Digital Marketing Executive
1 6 (37.50%) Marketing Executive
2 4 (25.00%) Analyst
3 2 (12.50%) Account Manager
3 2 (12.50%) Digital Account Manager
3 2 (12.50%) Digital Project Manager
3 2 (12.50%) Manual Test Analyst
3 2 (12.50%) Project Manager
3 2 (12.50%) Test Analyst
4 1 (6.25%) Data Analyst
4 1 (6.25%) PPC Analyst
4 1 (6.25%) PPC Manager
4 1 (6.25%) Senior Manager
4 1 (6.25%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (6.25%) HTML
Miscellaneous
1 9 (56.25%) Social Media
2 4 (25.00%) Analytical Skills
3 2 (12.50%) User Experience
3 2 (12.50%) Video Editing
Operating Systems
1 1 (6.25%) Windows
Processes & Methodologies
1 14 (87.50%) SEO
2 11 (68.75%) Digital Marketing
3 9 (56.25%) Analytics
4 8 (50.00%) Marketing Strategy
5 7 (43.75%) Email Marketing
6 6 (37.50%) Agile Software Development
7 5 (31.25%) E-Commerce
8 4 (25.00%) Content Marketing
8 4 (25.00%) Customer Engagement
9 3 (18.75%) Web Analytics
9 3 (18.75%) Web Development
10 2 (12.50%) BDD
10 2 (12.50%) Business Intelligence
10 2 (12.50%) Compatibility Testing
10 2 (12.50%) Content Marketing Strategy
10 2 (12.50%) CRM
10 2 (12.50%) Data Management
10 2 (12.50%) Functional Testing
10 2 (12.50%) Manual Testing
10 2 (12.50%) Waterfall
Programming Languages
1 1 (6.25%) SQL
Qualifications
1 2 (12.50%) ISTQB
2 1 (6.25%) Degree
Vendors
1 9 (56.25%) Google
2 3 (18.75%) Microsoft
3 2 (12.50%) DoubleClick
3 2 (12.50%) Twitter
4 1 (6.25%) Apple
4 1 (6.25%) Omniture