Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Yorkshire > West Yorkshire
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 235 264 257
Rank change year-on-year +29 -7 +47
Permanent jobs citing Pay per click 20 6 55
As % of all permanent IT jobs advertised in West Yorkshire 0.30% 0.083% 0.62%
As % of the Processes & Methodologies category 0.33% 0.092% 0.68%
Number of salaries quoted 20 10 76
West Yorkshire median annual salary £30,000 £36,000 £25,000
Median salary % change year-on-year -16.67% +44.00% -23.08%
10th Percentile £26,250 £32,425 £21,000
90th Percentile £33,750 £39,200 £35,000
Yorkshire median annual salary £30,000 £35,500 £26,500
% change year-on-year -15.49% +33.96% -4.50%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,075 6,552 8,089
As % of all permanent IT jobs advertised in West Yorkshire 91.27% 90.75% 90.64%
Number of salaries quoted 5,171 5,635 6,622
West Yorkshire median annual salary £43,000 £42,500 £42,500
Median salary % change year-on-year +1.18% - +6.25%
10th Percentile £27,500 £27,100 £27,500
90th Percentile £60,250 £62,500 £60,000
Yorkshire median annual salary £42,500 £41,500 £40,000
% change year-on-year +2.41% +3.75% -

Pay per click
Job Vacancy Trend in West Yorkshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Pay per click in West Yorkshire

Pay per click
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in West Yorkshire.

Salary trend for Pay per click in West Yorkshire

Pay per click
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Huddersfield +4 12 £31,250 -6.72% 2
Leeds +33 8 £28,000 -28.21% 2
Pay per click
Yorkshire

For the 6 months to 22 January 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Pay per click.

1 20 (100.00%) SEO
1 20 (100.00%) Marketing
2 16 (80.00%) Digital Marketing
3 15 (75.00%) Social Media
4 13 (65.00%) Marketing Strategy
5 9 (45.00%) Web Development
5 9 (45.00%) CMS
6 7 (35.00%) Google
6 7 (35.00%) Email Marketing
6 7 (35.00%) WordPress
6 7 (35.00%) Analytics
7 6 (30.00%) Campaign Management
7 6 (30.00%) People Management
7 6 (30.00%) Google Analytics
7 6 (30.00%) Agile Software Development
8 4 (20.00%) Retail
8 4 (20.00%) E-Commerce
8 4 (20.00%) Customer Engagement
8 4 (20.00%) Content Marketing
8 4 (20.00%) AdWords
8 4 (20.00%) Analytical Skills
9 3 (15.00%) Microsoft Excel
9 3 (15.00%) Web Analytics
10 2 (10.00%) Data Management
10 2 (10.00%) Video Editing
10 2 (10.00%) Dynamics CRM
10 2 (10.00%) ISTQB
10 2 (10.00%) CRM
10 2 (10.00%) Microsoft Office
10 2 (10.00%) Business Intelligence

Pay per click
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (45.00%) CMS
2 7 (35.00%) WordPress
3 2 (10.00%) Umbraco
Applications
1 3 (15.00%) Microsoft Excel
2 2 (10.00%) Microsoft Office
Business Applications
1 2 (10.00%) Dynamics CRM
2 1 (5.00%) Magento
Cloud Services
1 6 (30.00%) Google Analytics
2 4 (20.00%) AdWords
3 1 (5.00%) Google Cloud Platform
3 1 (5.00%) Google Tag Manager
3 1 (5.00%) MailChimp
Database & Business Intelligence
1 1 (5.00%) Big Data
1 1 (5.00%) Relational Database
Development Applications
1 1 (5.00%) JIRA
General
1 20 (100.00%) Marketing
2 4 (20.00%) Retail
3 1 (5.00%) Advertising
Job Titles
1 6 (30.00%) Digital Executive
1 6 (30.00%) Digital Marketing Executive
1 6 (30.00%) Digital Marketing Manager
1 6 (30.00%) Marketing Executive
1 6 (30.00%) Marketing Manager
2 3 (15.00%) Analyst
3 2 (10.00%) Account Manager
3 2 (10.00%) Digital Account Manager
3 2 (10.00%) Digital Project Manager
3 2 (10.00%) Manual Test Analyst
3 2 (10.00%) Project Manager
3 2 (10.00%) Test Analyst
4 1 (5.00%) Data Analyst
4 1 (5.00%) Web Manager
Miscellaneous
1 15 (75.00%) Social Media
2 4 (20.00%) Analytical Skills
3 2 (10.00%) User Experience
3 2 (10.00%) Video Editing
Operating Systems
1 1 (5.00%) Windows
Processes & Methodologies
1 20 (100.00%) SEO
2 16 (80.00%) Digital Marketing
3 13 (65.00%) Marketing Strategy
4 9 (45.00%) Web Development
5 7 (35.00%) Analytics
5 7 (35.00%) Email Marketing
6 6 (30.00%) Agile Software Development
6 6 (30.00%) Campaign Management
6 6 (30.00%) People Management
7 4 (20.00%) Content Marketing
7 4 (20.00%) Customer Engagement
7 4 (20.00%) E-Commerce
8 3 (15.00%) Web Analytics
9 2 (10.00%) BDD
9 2 (10.00%) Business Intelligence
9 2 (10.00%) Compatibility Testing
9 2 (10.00%) CRM
9 2 (10.00%) Data Management
9 2 (10.00%) Manual Testing
9 2 (10.00%) Waterfall
Programming Languages
1 1 (5.00%) SQL
Qualifications
1 2 (10.00%) ISTQB
2 1 (5.00%) Degree
Vendors
1 7 (35.00%) Google
2 2 (10.00%) Microsoft
2 2 (10.00%) Twitter
3 1 (5.00%) DoubleClick