Period
to 21 April 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 21 April 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Yorkshire > West Yorkshire
6 months to
21 Apr 2018
Same period 2017 Same period 2016
Rank 252 255 268
Rank change year-on-year +3 +13 -17
Permanent jobs citing Pay per click 17 12 33
As % of all permanent IT jobs advertised in West Yorkshire 0.24% 0.17% 0.38%
As % of the Processes & Methodologies category 0.26% 0.18% 0.42%
Number of salaries quoted 17 17 33
West Yorkshire median annual salary £32,500 £36,000 £25,000
Median salary % change year-on-year -9.72% +44.00% -9.09%
10th Percentile £27,800 £26,250 £20,750
90th Percentile £33,750 £39,000 £35,000
Yorkshire median annual salary £32,500 £35,000 £27,000
% change year-on-year -7.14% +29.63% -2.70%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,617 6,514 7,833
As % of all permanent IT jobs advertised in West Yorkshire 92.60% 91.75% 90.89%
Number of salaries quoted 5,607 5,716 6,486
West Yorkshire median annual salary £45,000 £42,500 £41,500
Median salary % change year-on-year +5.88% +2.41% +3.75%
10th Percentile £27,500 £26,250 £27,500
90th Percentile £61,250 £61,250 £60,000
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% -

Pay per click
Job Vacancy Trend in West Yorkshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Pay per click in West Yorkshire

Pay per click
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in West Yorkshire.

Salary trend for Pay per click in West Yorkshire

Pay per click
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 6 months to 21 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Huddersfield - 13 £32,500 -
Leeds +7 4 £28,000 +1.82% 1
Pay per click
Yorkshire

For the 6 months to 21 April 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Pay per click.

1 17 (100.00%) SEO
1 17 (100.00%) Marketing
2 15 (88.24%) Digital Marketing
2 15 (88.24%) Social Media
3 13 (76.47%) Marketing Strategy
4 11 (64.71%) Web Development
5 9 (52.94%) CMS
5 9 (52.94%) Campaign Management
5 9 (52.94%) WordPress
5 9 (52.94%) People Management
6 4 (23.53%) AdWords
6 4 (23.53%) Analytics
6 4 (23.53%) Analytical Skills
6 4 (23.53%) Customer Engagement
6 4 (23.53%) Agile Software Development
6 4 (23.53%) Retail
6 4 (23.53%) E-Commerce
6 4 (23.53%) Google
6 4 (23.53%) Google Analytics
6 4 (23.53%) Email Marketing
7 2 (11.76%) ISTQB
7 2 (11.76%) Twitter
7 2 (11.76%) Functional Testing
7 2 (11.76%) User Experience
7 2 (11.76%) Compatibility Testing
7 2 (11.76%) Manual Testing
7 2 (11.76%) Waterfall
7 2 (11.76%) BDD
7 2 (11.76%) Cross-Browser Compatibility
7 2 (11.76%) Content Marketing

Pay per click
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (52.94%) CMS
1 9 (52.94%) WordPress
Cloud Services
1 4 (23.53%) AdWords
1 4 (23.53%) Google Analytics
Development Applications
1 1 (5.88%) JIRA
General
1 17 (100.00%) Marketing
2 4 (23.53%) Retail
Job Titles
1 9 (52.94%) Digital Marketing Manager
1 9 (52.94%) Marketing Manager
2 4 (23.53%) Digital Executive
2 4 (23.53%) Digital Marketing Executive
2 4 (23.53%) Marketing Executive
3 2 (11.76%) Analyst
3 2 (11.76%) Digital Project Manager
3 2 (11.76%) Manual Test Analyst
3 2 (11.76%) Project Manager
3 2 (11.76%) Test Analyst
Miscellaneous
1 15 (88.24%) Social Media
2 4 (23.53%) Analytical Skills
3 2 (11.76%) User Experience
Processes & Methodologies
1 17 (100.00%) SEO
2 15 (88.24%) Digital Marketing
3 13 (76.47%) Marketing Strategy
4 11 (64.71%) Web Development
5 9 (52.94%) Campaign Management
5 9 (52.94%) People Management
6 4 (23.53%) Agile Software Development
6 4 (23.53%) Analytics
6 4 (23.53%) Customer Engagement
6 4 (23.53%) E-Commerce
6 4 (23.53%) Email Marketing
7 2 (11.76%) BDD
7 2 (11.76%) Compatibility Testing
7 2 (11.76%) Content Marketing
7 2 (11.76%) Cross-Browser Compatibility
7 2 (11.76%) Functional Testing
7 2 (11.76%) Manual Testing
7 2 (11.76%) Waterfall
8 1 (5.88%) Project Management
Qualifications
1 2 (11.76%) ISTQB
Vendors
1 4 (23.53%) Google
2 2 (11.76%) Twitter