Period
to 20 April 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 20 April 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire > West Yorkshire
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 200 213 230
Rank change year-on-year +13 +17 -7
Permanent jobs citing SEO 67 58 66
As % of all permanent IT jobs advertised in West Yorkshire 0.94% 0.81% 0.76%
As % of the Processes & Methodologies category 1.01% 0.88% 0.84%
Number of salaries quoted 66 56 62
West Yorkshire median annual salary £34,000 £35,000 £35,000
Median salary % change year-on-year -2.86% - +25.00%
10th Percentile £27,500 £24,625 £23,750
90th Percentile £48,750 £56,875 £45,000
Yorkshire median annual salary £35,000 £35,000 £35,000

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,621 6,569 7,842
As % of all permanent IT jobs advertised in West Yorkshire 92.60% 91.71% 90.86%
Number of salaries quoted 5,609 5,767 6,496
West Yorkshire median annual salary £45,000 £42,500 £41,500
Median salary % change year-on-year +5.88% +2.41% +3.75%
10th Percentile £27,500 £26,250 £27,500
90th Percentile £61,250 £61,250 £60,000
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% -

SEO
Job Vacancy Trend in West Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for SEO in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in West Yorkshire.

Salary trend for SEO in West Yorkshire

SEO
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing SEO in West Yorkshire over the 6 months to 20 April 2018.

Salary histogram for SEO in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -5 35 £36,250 +11.54% 8
Huddersfield +18 21 £32,500 -7.14%
Bradford -10 7 £47,500 +31.94% 3
Wakefield -8 1 £32,500 -7.14%
Bingley - 1 £38,500 -
SEO
Yorkshire

For the 6 months to 20 April 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for SEO.

1 31 (46.27%) Web Development
2 25 (37.31%) CSS
3 24 (35.82%) WordPress
4 22 (32.84%) Marketing
4 22 (32.84%) PHP
5 21 (31.34%) Agile Software Development
5 21 (31.34%) Social Media
6 20 (29.85%) HTML
7 19 (28.36%) MySQL
7 19 (28.36%) CMS
8 17 (25.37%) JavaScript
8 17 (25.37%) Pay per click
9 16 (23.88%) Digital Marketing
9 16 (23.88%) Linux
10 14 (20.90%) LAMP
10 14 (20.90%) Google
11 13 (19.40%) Marketing Strategy
11 13 (19.40%) jQuery
12 12 (17.91%) HTML5
12 12 (17.91%) User Experience
13 11 (16.42%) Responsive Web Design
13 11 (16.42%) E-Commerce
14 10 (14.93%) Google Analytics
14 10 (14.93%) Analytics
15 9 (13.43%) Campaign Management
15 9 (13.43%) People Management
15 9 (13.43%) Chatbot
15 9 (13.43%) Bash Shell
15 9 (13.43%) Data Protection
15 9 (13.43%) ExpressionEngine

SEO
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (35.82%) WordPress
2 19 (28.36%) CMS
3 9 (13.43%) ExpressionEngine
4 4 (5.97%) Apache
5 1 (1.49%) Elasticsearch
5 1 (1.49%) nginx
5 1 (1.49%) WebSphere
Applications
1 9 (13.43%) Chatbot
2 5 (7.46%) Photoshop
3 2 (2.99%) Microsoft Office
4 1 (1.49%) Adobe Creative Suite
4 1 (1.49%) Microsoft Excel
Business Applications
1 1 (1.49%) Magento
1 1 (1.49%) WebTrends
Cloud Services
1 10 (14.93%) Google Analytics
2 6 (8.96%) GitHub
3 4 (5.97%) AdWords
4 1 (1.49%) Boomi
Database & Business Intelligence
1 19 (28.36%) MySQL
2 3 (4.48%) NoSQL
3 1 (1.49%) Data Warehouse
3 1 (1.49%) PostgreSQL
3 1 (1.49%) Redis
3 1 (1.49%) SQL Server
Development Applications
1 7 (10.45%) JIRA
1 7 (10.45%) Team Foundation Server
2 6 (8.96%) Subversion
3 5 (7.46%) Git (software)
4 1 (1.49%) Bitbucket
4 1 (1.49%) CA Release Automation
4 1 (1.49%) Grunt
General
1 22 (32.84%) Marketing
2 6 (8.96%) Advertising
2 6 (8.96%) Retail
3 4 (5.97%) Finance
4 2 (2.99%) Multimedia
Job Titles
1 29 (43.28%) Developer
2 18 (26.87%) Web Developer
3 14 (20.90%) Front End Developer (Client-Side Developer)
4 10 (14.93%) Marketing Manager
4 10 (14.93%) Project Manager
5 9 (13.43%) Digital Marketing Manager
5 9 (13.43%) Front End Web Developer (Client-Side Developer)
6 8 (11.94%) PHP Developer
7 7 (10.45%) Analyst
8 5 (7.46%) Business Analyst
8 5 (7.46%) Designer
8 5 (7.46%) UX Designer
9 4 (5.97%) Applications Developer
9 4 (5.97%) Digital Executive
9 4 (5.97%) Digital Marketing Executive
9 4 (5.97%) Marketing Executive
9 4 (5.97%) PHP Web Applications Developer
9 4 (5.97%) PHP Web Developer
9 4 (5.97%) Web Applications Developer
10 2 (2.99%) WordPress Developer
Libraries, Frameworks & Software Standards
1 25 (37.31%) CSS
2 20 (29.85%) HTML
3 14 (20.90%) LAMP
4 13 (19.40%) jQuery
5 12 (17.91%) HTML5
6 8 (11.94%) Ajax
6 8 (11.94%) CSS3
7 7 (10.45%) Laravel
8 6 (8.96%) XML
9 4 (5.97%) XHTML
10 3 (4.48%) Redux
10 3 (4.48%) Sass
10 3 (4.48%) Symfony
11 2 (2.99%) .NET
11 2 (2.99%) Spring
12 1 (1.49%) RabbitMQ
12 1 (1.49%) SOAP
12 1 (1.49%) Web Services
12 1 (1.49%) XSD
12 1 (1.49%) XSLT
Miscellaneous
1 21 (31.34%) Social Media
2 12 (17.91%) User Experience
3 6 (8.96%) Analytical Skills
4 4 (5.97%) Graphic Design
5 2 (2.99%) Linux Command Line
5 2 (2.99%) Semantic Web
6 1 (1.49%) Algorithms
6 1 (1.49%) Blog
6 1 (1.49%) Enterprise Software
6 1 (1.49%) Self-Motivation
6 1 (1.49%) Smartphone
Operating Systems
1 16 (23.88%) Linux
2 9 (13.43%) Debian
3 4 (5.97%) CentOS
4 1 (1.49%) Android
Processes & Methodologies
1 31 (46.27%) Web Development
2 21 (31.34%) Agile Software Development
3 17 (25.37%) Pay per click
4 16 (23.88%) Digital Marketing
5 13 (19.40%) Marketing Strategy
6 11 (16.42%) E-Commerce
6 11 (16.42%) Responsive Web Design
7 10 (14.93%) Analytics
8 9 (13.43%) Campaign Management
8 9 (13.43%) Data Protection
8 9 (13.43%) People Management
9 8 (11.94%) MVC
9 8 (11.94%) Waterfall
10 7 (10.45%) Project Management
10 7 (10.45%) Scrum
11 6 (8.96%) Agile Project Management
11 6 (8.96%) Front End Development
11 6 (8.96%) Project Planning
11 6 (8.96%) Stakeholder Management
11 6 (8.96%) User Stories
Programming Languages
1 22 (32.84%) PHP
2 17 (25.37%) JavaScript
3 9 (13.43%) Bash Shell
3 9 (13.43%) Java
4 1 (1.49%) C#
4 1 (1.49%) C++
4 1 (1.49%) Python
4 1 (1.49%) SQL
4 1 (1.49%) T-SQL
Qualifications
1 2 (2.99%) ISTQB
2 1 (1.49%) Degree
System Software
1 4 (5.97%) Samba
Systems Management
1 1 (1.49%) Ansible
Vendors
1 14 (20.90%) Google
2 8 (11.94%) Microsoft
3 6 (8.96%) Facebook
3 6 (8.96%) Twitter
4 5 (7.46%) Adobe
5 4 (5.97%) DoubleClick
6 2 (2.99%) hybris
6 2 (2.99%) Zend
7 1 (1.49%) Dell
7 1 (1.49%) MuleSoft
7 1 (1.49%) Oracle
7 1 (1.49%) Sun
7 1 (1.49%) Talend
7 1 (1.49%) TIBCO
7 1 (1.49%) webMethods