Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire > West Yorkshire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 201 246 190
Rank change year-on-year +45 -56 +33
Permanent jobs citing SEO 62 33 129
As % of all permanent IT jobs advertised in West Yorkshire 0.92% 0.43% 1.39%
As % of the Processes & Methodologies category 1.01% 0.47% 1.52%
Number of salaries quoted 62 31 162
West Yorkshire median annual salary £31,750 £27,500 £32,500
Median salary % change year-on-year +15.45% -15.38% -
10th Percentile £22,500 £21,250 £19,850
90th Percentile £53,750 £55,000 £37,500
Yorkshire median annual salary £33,500 £30,000 £31,000
% change year-on-year +11.67% -3.23% +3.33%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6155 6987 8465
As % of all permanent IT jobs advertised in West Yorkshire 91.55% 91.05% 91.02%
Number of salaries quoted 5168 5991 6785
West Yorkshire median annual salary £42,500 £42,500 £41,500
Median salary % change year-on-year - +2.41% +3.75%
10th Percentile £26,750 £26,750 £26,250
90th Percentile £62,500 £64,750 £60,000
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% +0.69%

SEO
Job Vacancy Trend in West Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for SEO in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in West Yorkshire.

Salary trend for SEO in West Yorkshire

SEO
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing SEO in West Yorkshire over the 6 months to 18 November 2017.

Salary histogram for SEO in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +37 41 £32,250 +19.44% 4
Huddersfield +5 6 £30,000 -10.45% 1
Bingley - 5 £38,500 -
Wetherby +16 1 £31,500 -7.35%
Halifax - 1 £26,500 - 3
Ilkley - 1 £27,500 -
Keighley - 1 £25,000 -
SEO
Yorkshire

For the 6 months to 18 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for SEO.

1 26 (41.94%) Marketing
2 24 (38.71%) Agile Software Development
3 21 (33.87%) JavaScript
3 21 (33.87%) Google
4 20 (32.26%) PHP
5 19 (30.65%) Analytics
6 18 (29.03%) HTML
7 17 (27.42%) jQuery
8 16 (25.81%) CSS
9 15 (24.19%) MySQL
9 15 (24.19%) Google Analytics
9 15 (24.19%) Web Development
10 14 (22.58%) Social Media
11 13 (20.97%) Digital Marketing
11 13 (20.97%) CMS
12 12 (19.35%) Pay per click
13 11 (17.74%) WordPress
13 11 (17.74%) Git (software)
14 10 (16.13%) Web Analytics
14 10 (16.13%) MVC
14 10 (16.13%) Adobe
14 10 (16.13%) E-Commerce
14 10 (16.13%) Analytical Skills
14 10 (16.13%) Front End Development
15 8 (12.90%) User Experience
15 8 (12.90%) Microsoft
15 8 (12.90%) Microsoft Office
15 8 (12.90%) Web Design
15 8 (12.90%) Ajax
16 7 (11.29%) Email Marketing

SEO
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (20.97%) CMS
2 11 (17.74%) WordPress
3 3 (4.84%) Perch
3 3 (4.84%) Umbraco
4 2 (3.23%) Apache
4 2 (3.23%) Sitecore CMS
5 1 (1.61%) Apache Solr
5 1 (1.61%) Drupal
5 1 (1.61%) Elasticsearch
5 1 (1.61%) EPiServer
5 1 (1.61%) IIS
5 1 (1.61%) nginx
5 1 (1.61%) TYPO3
Applications
1 8 (12.90%) Microsoft Office
2 4 (6.45%) Microsoft Excel
3 2 (3.23%) Adobe Creative Suite
3 2 (3.23%) Chatbot
3 2 (3.23%) Photoshop
4 1 (1.61%) Spreadsheet
Business Applications
1 6 (9.68%) WebTrends
2 5 (8.06%) Magento
3 2 (3.23%) Dynamics CRM
Cloud Services
1 15 (24.19%) Google Analytics
2 3 (4.84%) AdWords
3 2 (3.23%) Google Tag Manager
4 1 (1.61%) Google Cloud Platform
4 1 (1.61%) MailChimp
Communications & Networking
1 1 (1.61%) SMS
1 1 (1.61%) SSL
Database & Business Intelligence
1 15 (24.19%) MySQL
2 2 (3.23%) NoSQL
3 1 (1.61%) Big Data
3 1 (1.61%) Data Warehouse
3 1 (1.61%) PostgreSQL
3 1 (1.61%) Redis
3 1 (1.61%) Relational Database
3 1 (1.61%) SQL Server
Development Applications
1 11 (17.74%) Git (software)
2 1 (1.61%) JIRA
2 1 (1.61%) Subversion
General
1 26 (41.94%) Marketing
2 4 (6.45%) Retail
3 3 (4.84%) Advertising
3 3 (4.84%) Finance
3 3 (4.84%) Manufacturing
4 2 (3.23%) Legal
5 1 (1.61%) Multimedia
5 1 (1.61%) Pharmaceutical
Job Titles
1 26 (41.94%) Developer
2 11 (17.74%) PHP Developer
3 8 (12.90%) Web Developer
4 6 (9.68%) Project Manager
5 5 (8.06%) Front End Developer (Client-Side Developer)
6 4 (6.45%) Analyst
6 4 (6.45%) Business Analyst
6 4 (6.45%) Digital Executive
6 4 (6.45%) Digital Marketing Executive
6 4 (6.45%) Marketing Executive
6 4 (6.45%) Web Manager
7 3 (4.84%) Analytics Manager
7 3 (4.84%) Digital Project Manager
7 3 (4.84%) PHP Web Developer
8 2 (3.23%) Content Manager
8 2 (3.23%) Data Scientist
8 2 (3.23%) Digital Account Manager
8 2 (3.23%) Digital Marketing Manager
8 2 (3.23%) JavaScript Developer
8 2 (3.23%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 18 (29.03%) HTML
2 17 (27.42%) jQuery
3 16 (25.81%) CSS
4 8 (12.90%) Ajax
5 7 (11.29%) LAMP
5 7 (11.29%) Node.js
6 6 (9.68%) XML
7 5 (8.06%) HTML5
8 4 (6.45%) .NET
9 3 (4.84%) Redux
9 3 (4.84%) Twitter Bootstrap
10 2 (3.23%) ASP.NET
10 2 (3.23%) CSS3
10 2 (3.23%) JSON
10 2 (3.23%) React
10 2 (3.23%) Sass
10 2 (3.23%) Spring
10 2 (3.23%) Web Services
11 1 (1.61%) SOAP
11 1 (1.61%) XHTML
Miscellaneous
1 14 (22.58%) Social Media
2 10 (16.13%) Analytical Skills
3 8 (12.90%) User Experience
4 3 (4.84%) Greenfield Project
5 2 (3.23%) Blog
5 2 (3.23%) Graphic Design
5 2 (3.23%) iPad
5 2 (3.23%) N-Tier
5 2 (3.23%) Taxonomies
5 2 (3.23%) Video Editing
6 1 (1.61%) Algorithms
6 1 (1.61%) Digital Media
6 1 (1.61%) iPhone
6 1 (1.61%) Mobile App
6 1 (1.61%) NHS
6 1 (1.61%) Semantic Web
Operating Systems
1 1 (1.61%) Android
1 1 (1.61%) CentOS
1 1 (1.61%) Linux
1 1 (1.61%) Windows
Processes & Methodologies
1 24 (38.71%) Agile Software Development
2 19 (30.65%) Analytics
3 15 (24.19%) Web Development
4 13 (20.97%) Digital Marketing
5 12 (19.35%) Pay per click
6 10 (16.13%) E-Commerce
6 10 (16.13%) Front End Development
6 10 (16.13%) MVC
6 10 (16.13%) Web Analytics
7 8 (12.90%) Web Design
8 7 (11.29%) Business Intelligence
8 7 (11.29%) Email Marketing
8 7 (11.29%) OOP
8 7 (11.29%) TDD
9 6 (9.68%) A/B Testing
9 6 (9.68%) Continuous Improvement
9 6 (9.68%) OOA/OOD
9 6 (9.68%) OOD
10 5 (8.06%) Content Management
10 5 (8.06%) Marketing Strategy
Programming Languages
1 21 (33.87%) JavaScript
2 20 (32.26%) PHP
3 6 (9.68%) Java
3 6 (9.68%) SQL
4 2 (3.23%) C#
4 2 (3.23%) Python
5 1 (1.61%) C++
Qualifications
1 4 (6.45%) Degree
Quality Assurance & Compliance
1 2 (3.23%) GDPR
2 1 (1.61%) PCI DSS
System Software
1 1 (1.61%) Samba
Systems Management
1 1 (1.61%) Ansible
Vendors
1 21 (33.87%) Google
2 10 (16.13%) Adobe
3 8 (12.90%) Microsoft
4 7 (11.29%) Zend
5 4 (6.45%) Twitter
6 2 (3.23%) DoubleClick
6 2 (3.23%) Sitecore
7 1 (1.61%) hybris
7 1 (1.61%) Oracle
7 1 (1.61%) Sun
7 1 (1.61%) WooCommerce