Period
to 19 January 2018

The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 January 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire > West Yorkshire
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 176 235 187
Rank change year-on-year +59 -48 +62
Permanent jobs citing SEO 76 37 119
As % of all permanent IT jobs advertised in West Yorkshire 1.14% 0.51% 1.34%
As % of the Processes & Methodologies category 1.25% 0.56% 1.48%
Number of salaries quoted 75 35 154
West Yorkshire median annual salary £35,000 £33,500 £32,500
Median salary % change year-on-year +4.48% +3.08% -5.80%
10th Percentile £26,250 £26,250 £20,900
90th Percentile £53,250 £55,000 £37,500
Yorkshire median annual salary £35,363 £34,000 £32,500
% change year-on-year +4.01% +4.62% +8.33%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
West Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,070 6,645 8,066
As % of all permanent IT jobs advertised in West Yorkshire 91.22% 90.79% 90.64%
Number of salaries quoted 5,161 5,716 6,583
West Yorkshire median annual salary £43,000 £42,500 £42,500
Median salary % change year-on-year +1.18% - +6.25%
10th Percentile £27,500 £27,375 £27,500
90th Percentile £60,250 £62,500 £60,000
Yorkshire median annual salary £42,500 £41,500 £40,000
% change year-on-year +2.41% +3.75% -

SEO
Job Vacancy Trend in West Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for SEO in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in West Yorkshire.

Salary trend for SEO in West Yorkshire

SEO
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing SEO in West Yorkshire over the 6 months to 19 January 2018.

Salary histogram for SEO in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +36 46 £35,000 +9.38% 7
Huddersfield +11 16 £30,000 -12.41% 6
Bingley - 6 £38,500 - 1
Bradford +1 3 £42,500 +18.06% 3
Halifax - 1 £26,500 - 1
SEO
Yorkshire

For the 6 months to 19 January 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for SEO.

1 31 (40.79%) Marketing
2 30 (39.47%) Agile Software Development
3 27 (35.53%) Google
4 25 (32.89%) JavaScript
5 23 (30.26%) Web Development
5 23 (30.26%) Analytics
6 22 (28.95%) PHP
7 21 (27.63%) Google Analytics
7 21 (27.63%) Social Media
8 20 (26.32%) Digital Marketing
9 19 (25.00%) Pay per click
10 18 (23.68%) HTML
11 17 (22.37%) jQuery
12 16 (21.05%) WordPress
12 16 (21.05%) MySQL
12 16 (21.05%) CSS
13 14 (18.42%) MVC
13 14 (18.42%) CMS
14 13 (17.11%) LAMP
15 12 (15.79%) Microsoft
15 12 (15.79%) E-Commerce
15 12 (15.79%) Ajax
15 12 (15.79%) Marketing Strategy
15 12 (15.79%) Analytical Skills
16 11 (14.47%) User Experience
16 11 (14.47%) Adobe
17 10 (13.16%) Web Analytics
17 10 (13.16%) Git (software)
18 9 (11.84%) Microsoft Office
18 9 (11.84%) Java

SEO
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (21.05%) WordPress
2 14 (18.42%) CMS
3 5 (6.58%) Apache
4 3 (3.95%) Umbraco
5 2 (2.63%) Elasticsearch
5 2 (2.63%) ExpressionEngine
5 2 (2.63%) nginx
6 1 (1.32%) Apache Solr
6 1 (1.32%) Drupal
6 1 (1.32%) EPiServer
6 1 (1.32%) IIS
6 1 (1.32%) Sitecore CMS
6 1 (1.32%) TYPO3
Applications
1 9 (11.84%) Microsoft Office
2 4 (5.26%) Chatbot
2 4 (5.26%) Microsoft Excel
3 3 (3.95%) Photoshop
4 2 (2.63%) Adobe Creative Suite
5 1 (1.32%) Spreadsheet
Business Applications
1 7 (9.21%) WebTrends
2 2 (2.63%) Dynamics CRM
2 2 (2.63%) Magento
Cloud Services
1 21 (27.63%) Google Analytics
2 4 (5.26%) AdWords
3 2 (2.63%) Google Tag Manager
4 1 (1.32%) GitHub
4 1 (1.32%) Google Cloud Platform
4 1 (1.32%) MailChimp
Communications & Networking
1 1 (1.32%) SMS
Database & Business Intelligence
1 16 (21.05%) MySQL
2 3 (3.95%) NoSQL
3 2 (2.63%) PostgreSQL
3 2 (2.63%) Redis
4 1 (1.32%) Big Data
4 1 (1.32%) Data Warehouse
4 1 (1.32%) Relational Database
4 1 (1.32%) SQL Server
Development Applications
1 10 (13.16%) Git (software)
2 5 (6.58%) Subversion
3 4 (5.26%) JIRA
4 3 (3.95%) Team Foundation Server
General
1 31 (40.79%) Marketing
2 6 (7.89%) Advertising
2 6 (7.89%) Retail
3 4 (5.26%) Finance
4 2 (2.63%) Legal
4 2 (2.63%) Multimedia
5 1 (1.32%) Pharmaceutical
Job Titles
1 30 (39.47%) Developer
2 14 (18.42%) PHP Developer
3 13 (17.11%) Web Developer
4 8 (10.53%) Project Manager
5 7 (9.21%) Analyst
6 6 (7.89%) Digital Executive
6 6 (7.89%) Digital Marketing Executive
6 6 (7.89%) Front End Developer (Client-Side Developer)
6 6 (7.89%) Marketing Executive
7 5 (6.58%) Business Analyst
7 5 (6.58%) Digital Marketing Manager
7 5 (6.58%) Marketing Manager
7 5 (6.58%) PHP Web Developer
8 4 (5.26%) Applications Developer
8 4 (5.26%) PHP Web Applications Developer
8 4 (5.26%) Web Applications Developer
8 4 (5.26%) Web Manager
9 3 (3.95%) Analytics Manager
9 3 (3.95%) WordPress Developer
10 2 (2.63%) PHP WordPress Developer
Libraries, Frameworks & Software Standards
1 18 (23.68%) HTML
2 17 (22.37%) jQuery
3 16 (21.05%) CSS
4 13 (17.11%) LAMP
5 12 (15.79%) Ajax
6 7 (9.21%) HTML5
6 7 (9.21%) XML
7 6 (7.89%) Node.js
8 5 (6.58%) Laravel
9 4 (5.26%) XHTML
10 3 (3.95%) .NET
10 3 (3.95%) Redux
10 3 (3.95%) Sass
11 2 (2.63%) CSS3
11 2 (2.63%) JSON
11 2 (2.63%) RabbitMQ
11 2 (2.63%) Spring
11 2 (2.63%) Web Services
12 1 (1.32%) Apache Flex
12 1 (1.32%) Symfony
Miscellaneous
1 21 (27.63%) Social Media
2 12 (15.79%) Analytical Skills
3 11 (14.47%) User Experience
4 5 (6.58%) Graphic Design
5 3 (3.95%) Greenfield Project
6 2 (2.63%) iPad
6 2 (2.63%) Semantic Web
6 2 (2.63%) Taxonomies
6 2 (2.63%) Video Editing
7 1 (1.32%) Algorithms
7 1 (1.32%) Enterprise Software
7 1 (1.32%) Mobile App
7 1 (1.32%) NHS
7 1 (1.32%) N-Tier
Operating Systems
1 7 (9.21%) Linux
2 4 (5.26%) CentOS
3 2 (2.63%) Debian
4 1 (1.32%) Android
4 1 (1.32%) Windows
Processes & Methodologies
1 30 (39.47%) Agile Software Development
2 23 (30.26%) Analytics
2 23 (30.26%) Web Development
3 20 (26.32%) Digital Marketing
4 19 (25.00%) Pay per click
5 14 (18.42%) MVC
6 12 (15.79%) E-Commerce
6 12 (15.79%) Marketing Strategy
7 10 (13.16%) Web Analytics
8 8 (10.53%) Business Intelligence
8 8 (10.53%) Front End Development
8 8 (10.53%) TDD
9 7 (9.21%) A/B Testing
9 7 (9.21%) Email Marketing
9 7 (9.21%) OOP
10 6 (7.89%) B2B
10 6 (7.89%) Continuous Improvement
10 6 (7.89%) OOA/OOD
10 6 (7.89%) OOD
10 6 (7.89%) Project Management
Programming Languages
1 25 (32.89%) JavaScript
2 22 (28.95%) PHP
3 9 (11.84%) Java
4 5 (6.58%) SQL
5 3 (3.95%) Python
6 2 (2.63%) Bash Shell
6 2 (2.63%) C#
6 2 (2.63%) C++
Qualifications
1 3 (3.95%) Degree
2 2 (2.63%) ISTQB
Quality Assurance & Compliance
1 2 (2.63%) GDPR
System Software
1 4 (5.26%) Samba
Systems Management
1 2 (2.63%) Ansible
Vendors
1 27 (35.53%) Google
2 12 (15.79%) Microsoft
3 11 (14.47%) Adobe
4 7 (9.21%) Zend
5 5 (6.58%) DoubleClick
5 5 (6.58%) Twitter
6 2 (2.63%) hybris
7 1 (1.32%) Facebook
7 1 (1.32%) Oracle
7 1 (1.32%) Sitecore
7 1 (1.32%) Sun
7 1 (1.32%) WooCommerce