The following table provides summary statistics for permanent job vacancies advertised in West Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire / West Yorkshire
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 153 173 173
Rank change year-on-year +20 0  
Permanent jobs citing SEO 35 30 35
As % of all permanent IT jobs advertised in West Yorkshire 1.00% 0.76% 0.76%
As % of the Processes & Methodologies category 1.08% 0.83% 0.85%
Number of salaries quoted 33 26 22
Median salary £27,500 £32,500 £26,000
Median salary % change year-on-year -15.38% +25.00%  
90% offered a salary of more than £25,000 £25,000 £22,500
10% offered a salary of more than £52,000 £45,000 £37,250
UK excluding London median salary £33,250 £32,500 £32,500
% change year-on-year +2.30% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for process and methodology skills.

Process & Methodology Skills
West Yorkshire
Permanent job vacancies with a requirement for process and methodology skills 3240 3618 4141
As % of all permanent IT job vacancies advertised in West Yorkshire 92.49% 91.53% 90.14%
Number of salaries quoted 2716 3025 3288
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% -  
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in West Yorkshire

The job posting trend of jobs advertised in West Yorkshire citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in West Yorkshire

SEO
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in West Yorkshire.

Salary trend for SEO in West Yorkshire

SEO
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing SEO in West Yorkshire over the 3 months to 24 June 2017.

Salary histogram for SEO in West Yorkshire

SEO
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the West Yorkshire region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +13 27 £28,000 -6.66% 2
Halifax - 1 - -
Ilkley - 1 £27,500 -
Keighley - 1 £25,000 -
Pontefract - 1 £30,000 -
Wetherby - 1 £31,500 -
SEO
Yorkshire

For the 6 months to 24 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for SEO.

1 28 (49.12%) CSS
2 27 (47.37%) HTML
3 22 (38.60%) PHP
4 21 (36.84%) Front End Development
5 18 (31.58%) JavaScript
6 17 (29.82%) CMS
6 17 (29.82%) Agile Software Development
6 17 (29.82%) Marketing
7 16 (28.07%) HTML5
8 15 (26.32%) CSS3
8 15 (26.32%) Twitter Bootstrap
9 12 (21.05%) Social Media
9 12 (21.05%) Web Development
9 12 (21.05%) SDLC
10 11 (19.30%) Google
10 11 (19.30%) jQuery
10 11 (19.30%) MySQL
11 10 (17.54%) Analytics
12 9 (15.79%) E-Commerce
12 9 (15.79%) WordPress
13 8 (14.04%) Google Analytics
13 8 (14.04%) Digital Marketing
13 8 (14.04%) Retail
13 8 (14.04%) Content Management
13 8 (14.04%) Analytical Skills
14 7 (12.28%) Adobe
14 7 (12.28%) Pay per click
15 6 (10.53%) Blog
15 6 (10.53%) Magento
15 6 (10.53%) Responsive Web Design

SEO
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (29.82%) CMS
2 9 (15.79%) WordPress
3 3 (5.26%) Apache
3 3 (5.26%) Perch
4 1 (1.75%) concrete5
4 1 (1.75%) ExpressionEngine
4 1 (1.75%) nginx
4 1 (1.75%) Sitecore CMS
Applications
1 5 (8.77%) Adobe Creative Suite
2 3 (5.26%) Photoshop
3 1 (1.75%) Adobe Illustrator
Business Applications
1 6 (10.53%) Magento
Cloud Services
1 8 (14.04%) Google Analytics
2 5 (8.77%) AdWords
3 1 (1.75%) Basecamp
3 1 (1.75%) Google Tag Manager
3 1 (1.75%) Microsoft Azure
3 1 (1.75%) Sage Pay
Communications & Networking
1 6 (10.53%) Wireless
2 1 (1.75%) SSL
Database & Business Intelligence
1 11 (19.30%) MySQL
2 5 (8.77%) Data Warehouse
3 2 (3.51%) MongoDB
3 2 (3.51%) NoSQL
4 1 (1.75%) CouchDB
4 1 (1.75%) Redis
4 1 (1.75%) SQL Server
Development Applications
1 3 (5.26%) Git (software)
1 3 (5.26%) Subversion
2 2 (3.51%) Grunt
2 2 (3.51%) gulp
3 1 (1.75%) Appcelerator Titanium
3 1 (1.75%) Axure RP
3 1 (1.75%) Balsamiq Mockups
3 1 (1.75%) Bower
3 1 (1.75%) Visual Studio
3 1 (1.75%) webpack
General
1 17 (29.82%) Marketing
2 8 (14.04%) Retail
3 5 (8.77%) Advertising
4 3 (5.26%) Finance
4 3 (5.26%) Manufacturing
5 2 (3.51%) Banking
6 1 (1.75%) Games
Job Titles
1 23 (40.35%) Developer
2 13 (22.81%) Project Manager
3 11 (19.30%) Front End Developer (Client-Side Developer)
4 6 (10.53%) Digital Marketing Manager
4 6 (10.53%) HTML CSS Developer
4 6 (10.53%) HTML Developer
4 6 (10.53%) Marketing Manager
4 6 (10.53%) Web Developer
5 5 (8.77%) Analyst
5 5 (8.77%) PHP Developer
6 4 (7.02%) Business Analyst
6 4 (7.02%) PHP Web Developer
6 4 (7.02%) Senior Manager
6 4 (7.02%) Senior Project Manager
7 3 (5.26%) Applications Developer
7 3 (5.26%) JavaScript Developer
7 3 (5.26%) PHP Web Applications Developer
7 3 (5.26%) Web Applications Developer
8 2 (3.51%) Digital Project Manager
8 2 (3.51%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 28 (49.12%) CSS
2 27 (47.37%) HTML
3 16 (28.07%) HTML5
4 15 (26.32%) CSS3
4 15 (26.32%) Twitter Bootstrap
5 11 (19.30%) jQuery
6 5 (8.77%) Sass
7 4 (7.02%) Ajax
8 3 (5.26%) AngularJS
8 3 (5.26%) LAMP
8 3 (5.26%) LESS
8 3 (5.26%) React
8 3 (5.26%) XHTML
8 3 (5.26%) XML
9 2 (3.51%) .NET
9 2 (3.51%) JSON
9 2 (3.51%) Node.js
9 2 (3.51%) RESTful
10 1 (1.75%) ASP.NET MVC
10 1 (1.75%) WCF
Miscellaneous
1 12 (21.05%) Social Media
2 8 (14.04%) Analytical Skills
3 6 (10.53%) Blog
4 5 (8.77%) User Experience
5 3 (5.26%) Graphic Design
6 2 (3.51%) Mobile App
7 1 (1.75%) Algorithms
7 1 (1.75%) Digital Media
7 1 (1.75%) iPad
7 1 (1.75%) iPhone
7 1 (1.75%) N-Tier
7 1 (1.75%) Taxonomies
Operating Systems
1 4 (7.02%) CentOS
1 4 (7.02%) Linux
2 1 (1.75%) Android
Processes & Methodologies
1 21 (36.84%) Front End Development
2 17 (29.82%) Agile Software Development
3 12 (21.05%) SDLC
3 12 (21.05%) Web Development
4 10 (17.54%) Analytics
5 9 (15.79%) E-Commerce
6 8 (14.04%) Content Management
6 8 (14.04%) Digital Marketing
7 7 (12.28%) Pay per click
8 6 (10.53%) Content Marketing
8 6 (10.53%) Project Management
8 6 (10.53%) Responsive Web Design
8 6 (10.53%) Scrum
9 5 (8.77%) DSDM
9 5 (8.77%) Gantt Chart
9 5 (8.77%) MVC
9 5 (8.77%) Software Delivery
9 5 (8.77%) Software Engineering
9 5 (8.77%) Test Automation
10 4 (7.02%) Web Design
Programming Languages
1 22 (38.60%) PHP
2 18 (31.58%) JavaScript
3 5 (8.77%) Java
3 5 (8.77%) SQL
4 2 (3.51%) C#
Qualifications
1 4 (7.02%) Degree
Quality Assurance & Compliance
1 1 (1.75%) PCI DSS
System Software
1 3 (5.26%) Samba
2 1 (1.75%) Varnish
Vendors
1 11 (19.30%) Google
2 7 (12.28%) Adobe
3 3 (5.26%) DoubleClick
4 2 (3.51%) Zend
5 1 (1.75%) Microsoft
5 1 (1.75%) PayPal
5 1 (1.75%) Red Hat
5 1 (1.75%) Sitecore
5 1 (1.75%) Xamarin
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