CRM Consultant - FTC 3M
- Location
- Greater London, England, United Kingdom
journeys,data,platformsand measurement frameworks and develop recommendations for futureonboarding, engagementretentionand reactivation programmes Developrequirements and recommendations for the future preference centre, consentmanagementapproachand customer contact strategy Help define and document the future CRM operating model, including governance, process,rolesand responsibilities. Help evolve our customer segmentation and profiling approachesto supportpersonalisationandhelp optimise … experience for ourcustomers Develop a future-statemulti-channel CRM strategy spanning email, SMS, pushnotificationsand other merging channels Ensure customer insight andbehaviour data are effectively incorporated into CRM planning and decision making Recommend testing,measurementandoptimisation frameworks to supportcontinuousimprovement across customer communications Identifyopportunities toleveragenew technologies,channelsand CRM innovation to improve customer ...