across our marketplace is essential. The Senior CRM Manager will be key to deepening funnel engagement and boosting lifetime value through targeted strategies across email, SMS, and WhatsApp - refining segmentation, shaping personalised journeys, and building loyalty that drives repeat behaviour. This role sits at the core of our growth strategy, powering better retention, relevance, and repeatability across our three … customer segments: Trade Ecommerce, DIY Ecommerce, and MaterialsPro. Reporting to the CEO and embedded in the marketing team, you'll own the customer contact strategy - leading lifecycle comms that turn user insight into high-impact campaigns and go-to-market plans. You’ll drive product-led messaging across both customer and supplier sides, fuelling engagement and long … be confident distilling complexity into clear, compelling narratives. Your work will be critical to scaling adoption of our procurement engine and reinforcing our edge on price, speed, and amazing customer service. What you’ll do ● Lead the end-to-end CRM strategy - developing lifecycle communications that deepen engagement, drive order fulfillment, and build long-term value ● Deliver multi-channel More ❯
Henley-On-Thames, Oxfordshire, South East, United Kingdom Hybrid / WFH Options
Headliners Recruitment
CRM Specialist to join the team of a growing Henley based B2C business. Youll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities … Develop and execute the global CRM strategy and customer lifecycle communications. Lead the design, launch, and optimisation of our first loyalty programme. Manage the email marketing calendar, including campaign planning and A/B testing. Identify data opportunities for deeper customersegmentation and personalisation. Collaborate with internal teams and agencies on CRM and data integration projects. Analyse More ❯
Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive. What you will be doing: Oversee the retention strategy to achieve customer retention targets and increase revenue from existing customers through effective CRM strategies, channel execution, and understanding of current customer behaviour. Manage the company's loyalty programme-management, analysis … Own and manage the email marketing strategy-planning, overseeing briefs, creative and A/B testing plans, reporting, and driving performance through both broadcast and lifecycle journey-building. CRM customer data reporting and analysis-tracking shopping behaviour of new and existing customers, building weekly, monthly, and yearly reports with actionable insights. Own and manage the SMS marketing strategy-planning … managing spend. Grow the database using both paid and organic tools (e.g., Meta lead generation, website data capture including popups, Preference Centre, and brand-led data capture initiatives). Customersegmentation-segmenting the base to ensure optimal and efficient targeting and retargeting across all channels. Collaborate with the Ecommerce, Brand, and Digital Design teams on campaign planning, briefing More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirements Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customersegmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯