CRM AVP
- Location
- Southampton, England, United Kingdom
customer at the right time across owned channels. The role plays a central leadership role in scaling Carnival UK's marketing technology ecosystem, notably Salesforce and Adobe Experience Platform, to enable a single, actionable view of the guest. Key Accountabilities: Lead and define the CRM and customer engagement strategy across … experiences at scale across owned channels, driving engagement, conversion and loyalty. Serve as the centre of excellence for the CRM marketing technology ecosystem, including Salesforce and Adobe Experience Platform, defining the vision, roadmap and prioritisation of use cases. Build and lead a high-performing CRM function while providing enterprise leadership ...