The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Digital Marketing
Rank 157 218 281
Rank change year-on-year
+61 +63
Permanent jobs citing Digital Marketing 175 106 50
As % of all permanent IT jobs located in the City of London 1.500% 0.811% 0.324%
As % of the Processes & Methodologies category 1.926% 1.058% 0.429%
Number of salaries quoted 107 102 45
Average salary £40,000 £39,500 £45,000
Average salary % change year-on-year
+1.26% -12.22%
90% offered a salary of more than £22,500 £27,000 £26,900
10% offered a salary of more than £57,000 £55,000 £65,600
UK excluding London average salary £35,000 £35,000 £30,000
% change year-on-year
- +16.66%
All Processes & Methodologies
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9087 10019 11653
As % of all permanent IT jobs located in the City of London 77.90% 76.69% 75.54%
Number of salaries quoted 7796 9093 10432
Average salary £55,000 £57,500 £60,000
Average salary % change year-on-year
-4.34% -4.16%
90% offered a salary of more than £37,500 £36,000 £37,000
10% offered a salary of more than £80,000 £87,500 £82,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Digital Marketing
London

Digital Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Digital Marketing Jobs Demand Trend

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the City of London region.

City of London Digital Marketing Salary Trend

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing across the City of London region over the 3 months to 24 May 2013.

City of London Digital Marketing Salary Histogram

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the City of London region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 251 (100.00%) Marketing
2 88 (35.06%) SEO
3 79 (31.47%) Analytics
4 68 (27.09%) Social Media
5 67 (26.69%) Pay per click
6 64 (25.50%) Advertising
7 61 (24.30%) E-Commerce
8 40 (15.94%) CSS
8 40 (15.94%) Finance
9 35 (13.94%) HTML
9 35 (13.94%) Facebook
10 31 (12.35%) Photoshop
11 29 (11.55%) Digital Media
12 28 (11.16%) .NET
12 28 (11.16%) PHP
12 28 (11.16%) CRM
13 27 (10.76%) Web Design
14 26 (10.36%) Retail
14 26 (10.36%) JavaScript
15 25 (9.960%) Adobe Illustrator
15 25 (9.960%) Online Marketing
16 24 (9.562%) Twitter
16 24 (9.562%) ASP.NET
17 23 (9.163%) B2C
17 23 (9.163%) Google
17 23 (9.163%) Degree
18 22 (8.765%) Google Analytics
19 21 (8.367%) Project Management
20 20 (7.968%) Information Architecture
20 20 (7.968%) MySQL

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the City of London region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Development
1 40 (15.94%) CSS
2 35 (13.94%) HTML
3 28 (11.16%) .NET
4 24 (9.562%) ASP.NET
5 18 (7.171%) Flash
6 16 (6.375%) jQuery
7 11 (4.382%) CSS3
8 10 (3.984%) Sass
8 10 (3.984%) HTML5
9 7 (2.789%) Ajax
10 6 (2.390%) RESTful
10 6 (2.390%) XHTML
11 5 (1.992%) SCSS
11 5 (1.992%) Symfony
11 5 (1.992%) Django
12 4 (1.594%) .NET Framework
12 4 (1.594%) ISAPI
13 3 (1.195%) JSON
14 2 (0.797%) WCF
14 2 (0.797%) Smarty
Application Platforms
1 17 (6.773%) CMS
2 7 (2.789%) Drupal
3 5 (1.992%) Apache Solr
4 3 (1.195%) Apache
5 2 (0.797%) SAS
6 1 (0.398%) ActiveMQ
6 1 (0.398%) SharePoint
6 1 (0.398%) Commerce Server
6 1 (0.398%) IIS
6 1 (0.398%) nginx
6 1 (0.398%) WordPress
6 1 (0.398%) Umbraco
Applications
1 31 (12.35%) Photoshop
2 25 (9.960%) Adobe Illustrator
3 10 (3.984%) MS Excel
4 8 (3.187%) MS Office
5 4 (1.594%) InDesign
6 2 (0.797%) Adobe After Effects
6 2 (0.797%) MS PowerPoint
6 2 (0.797%) OmniGraffle
7 1 (0.398%) Maya
7 1 (0.398%) SPSS
Business Applications
1 22 (8.765%) Google Analytics
2 6 (2.390%) SAP Oil and Gas
3 4 (1.594%) SAP ERP
4 2 (0.797%) WebTrends
4 2 (0.797%) Tridion
4 2 (0.797%) SiteCatalyst
Communications & Networking
1 8 (3.187%) Internet
2 5 (1.992%) SMS
3 4 (1.594%) Intranet
Database & Business Intelligence
1 20 (7.968%) MySQL
2 14 (5.578%) SQL Server
3 5 (1.992%) MongoDB
3 5 (1.992%) PostgreSQL
4 4 (1.594%) Data Warehouse
5 2 (0.797%) SQL Server 2008
5 2 (0.797%) Big Data
6 1 (0.398%) SQL Server 2005
6 1 (0.398%) SQL Server Integration Services
6 1 (0.398%) SQL Server Reporting Services
6 1 (0.398%) Hadoop
6 1 (0.398%) SQL Server Analysis Services
Development Applications
1 7 (2.789%) Subversion
2 6 (2.390%) Git (software)
2 6 (2.390%) JIRA
3 2 (0.797%) Selenium
4 1 (0.398%) Jenkins
4 1 (0.398%) RSpec
4 1 (0.398%) Hudson
4 1 (0.398%) Capistrano
4 1 (0.398%) Cucumber
4 1 (0.398%) Eclipse
4 1 (0.398%) Ant
4 1 (0.398%) JUnit
4 1 (0.398%) Visual Studio
4 1 (0.398%) Maven
4 1 (0.398%) Team Foundation Server
General
1 251 (100.00%) Marketing
2 64 (25.50%) Advertising
3 40 (15.94%) Finance
4 26 (10.36%) Retail
5 17 (6.773%) Games
6 11 (4.382%) Publishing
6 11 (4.382%) Telecoms
7 9 (3.586%) Automotive
8 8 (3.187%) Manufacturing
9 7 (2.789%) German Language
10 6 (2.390%) French Language
10 6 (2.390%) Electronics
11 5 (1.992%) Legal
11 5 (1.992%) Interactive Media
12 3 (1.195%) Italian Language
13 2 (0.797%) Thai Language
13 2 (0.797%) Portuguese Language
13 2 (0.797%) Russian Language
13 2 (0.797%) Indonesian Language
13 2 (0.797%) Music
Job Titles
1 32 (12.75%) Designer
2 29 (11.55%) Marketing Manager
3 27 (10.76%) Developer
4 22 (8.765%) Digital Marketing Manager
5 21 (8.367%) PPC Specialist
5 21 (8.367%) PPC Executive
5 21 (8.367%) PPC Manager
5 21 (8.367%) PPC Analyst
6 16 (6.375%) Analyst
7 15 (5.976%) Photoshop Designer
8 13 (5.179%) Marketing Executive
8 13 (5.179%) Digital Marketing Executive
9 12 (4.781%) Account Executive
10 11 (4.382%) Sales Manager
11 10 (3.984%) Senior Designer
11 10 (3.984%) Web Developer
12 9 (3.586%) Senior Manager
13 8 (3.187%) PHP Developer
13 8 (3.187%) Digital Designer
14 7 (2.789%) Senior Photoshop Designer
Miscellaneous
1 68 (27.09%) Social Media
2 29 (11.55%) Digital Media
3 16 (6.375%) Mathematics
4 15 (5.976%) Video Editing
5 11 (4.382%) Graphic Design
6 10 (3.984%) Mobile App
6 10 (3.984%) Statistics
7 7 (2.789%) Blog
8 6 (2.390%) DTV
9 5 (1.992%) Open Source
9 5 (1.992%) Taxonomies
10 3 (1.195%) SaaS
10 3 (1.195%) Computer Science
10 3 (1.195%) FMCG
10 3 (1.195%) Social Network
11 2 (0.797%) Credit Risk
11 2 (0.797%) Online Games
11 2 (0.797%) Smartphone
11 2 (0.797%) Economics
11 2 (0.797%) Augmented Reality
Operating Systems
1 11 (4.382%) Linux
2 4 (1.594%) Windows
3 2 (0.797%) Windows Server 2008
3 2 (0.797%) Android
3 2 (0.797%) UNIX
4 1 (0.398%) CentOS
4 1 (0.398%) Red Hat Enterprise Linux
Processes & Methodologies
1 88 (35.06%) SEO
2 79 (31.47%) Analytics
3 67 (26.69%) Pay per click
4 61 (24.30%) E-Commerce
5 28 (11.16%) CRM
6 27 (10.76%) Web Design
7 25 (9.960%) Online Marketing
8 23 (9.163%) B2C
9 21 (8.367%) Project Management
10 20 (7.968%) Information Architecture
11 18 (7.171%) Web Analytics
11 18 (7.171%) Multivariate Testing
12 16 (6.375%) Stakeholder Management
13 13 (5.179%) Web Development
13 13 (5.179%) Marketing Strategy
14 12 (4.781%) Email Marketing
14 12 (4.781%) B2B
15 10 (3.984%) Data Analysis
15 10 (3.984%) Programme Management
16 9 (3.586%) Business Intelligence
Programming Languages
1 28 (11.16%) PHP
2 26 (10.36%) JavaScript
3 16 (6.375%) ActionScript
4 10 (3.984%) SQL
5 9 (3.586%) C#
6 5 (1.992%) Python
6 5 (1.992%) PHP5
7 4 (1.594%) Ruby
8 1 (0.398%) ActionScript 3.0
8 1 (0.398%) ActionScript 2.0
8 1 (0.398%) Perl
8 1 (0.398%) Java
8 1 (0.398%) Groovy
Qualifications
1 23 (9.163%) Degree
2 2 (0.797%) ISEB
3 1 (0.398%) Microsoft Certified Architect
3 1 (0.398%) MBA
3 1 (0.398%) Microsoft Certification
3 1 (0.398%) MCSE
Quality Assurance & Compliance
1 15 (5.976%) WAI
2 1 (0.398%) QA
System Software
1 1 (0.398%) VirtualBox
1 1 (0.398%) Varnish
Systems Management
1 2 (0.797%) HP Quality Center
2 1 (0.398%) Puppet
Vendors
1 35 (13.94%) Facebook
2 24 (9.562%) Twitter
3 23 (9.163%) Google
4 12 (4.781%) Adobe
5 10 (3.984%) SAP
6 8 (3.187%) Microsoft
7 6 (2.390%) Omniture
8 5 (1.992%) Nokia
9 3 (1.195%) hybris
9 3 (1.195%) ATG
9 3 (1.195%) IBM
10 2 (0.797%) Oracle
10 2 (0.797%) Salesforce.com
11 1 (0.398%) Sony
11 1 (0.398%) Remedy
11 1 (0.398%) Yahoo!
11 1 (0.398%) Sitecore
City of London
Reporting directly into the company Operations Director you will play a pivotal role in shaping the future of digital marketing campaigns, with a strong focus on email marketing (...
Salary: £35000 - £45000 per annum
Posted: 27 April 2013
City, London
A CSS, HTML, JavaScript Front End Web Developer is urgently needed for this forward thinking and innovative digital marketing agency based in Central London... The CSS, HTML, JavaScript...
Oscar Associates (UK) Ltd
Salary: £22000 - £28000 per annum
Posted: 17 May 2013
City, London
Requirements: Demonstrable track record of delivering high quality websites using JavaScript and HTML5 within a content management system... Degree educated - Computer Science or similar technical discipline. Desirable: CQ5,...
Client Server
Salary: £55k to £65k + bonus + benefits
Posted: 17 May 2013
City, London
The Junior C#, ASP.Net, MVC .Net Developer will be developing and unit testing new products to industry standards and enhancing and maintaining a range of existing big...
Oscar Associates (UK) Ltd
Salary: £22000 - £28000 per annum
Posted: 17 May 2013
City of London
They are looking for someone who is well educated and this again will ideally have been within digital marketing... You must have an excellent understating of the digital...
Interquest Group PLC
Salary: £35000 - £40000 per annum + Bonus, Pension + Health
Posted: 18 May 2013
City, London
You will be responsible for understanding your client need and then translating those into digital marketing solutions... This is a great opportunity to join a company where data...
Eligo Recruitment Ltd
Salary: £22000 - £30000 per annum + benefits
Posted: 22 May 2013
City, London
People Source specialise in niche technology markets including Information Technology, Digital TV, Digital Marketing, Project and Programme Management, SAP, Digital and Consumer Electronics, Air Traffic Management, Management Consultancy,...
People Source Consulting
Posted: 23 May 2013