The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 21 30 25
Rank change year-on-year
+9 -5
Permanent jobs citing Marketing 149 157 217
As % of all permanent IT jobs located in Reading 9.11% 6.42% 8.20%
As % of the General category 21.59% 14.92% 17.42%
Number of salaries quoted 55 79 74
Median salary £50,000 £45,000 £55,000
Median salary % change year-on-year
+11.11% -18.18%
90% offered a salary of more than £27,000 £24,700 £28,250
10% offered a salary of more than £79,500 £75,000 £75,000
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
690 1052 1246
As % of all permanent IT jobs located in Reading 42.20% 43.03% 47.11%
Number of salaries quoted 417 727 611
Median salary £50,000 £50,750 £52,500
Median salary % change year-on-year
-1.47% -3.33%
90% offered a salary of more than £27,500 £35,000 £32,500
10% offered a salary of more than £77,500 £75,000 £72,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Reading region.

Marketing Salary Trend in Reading

Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Marketing across the Reading region over the 3 months to 10 December 2016.

Marketing Salary Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 10 December 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing.

1 148 (55.85%) Telecoms
2 72 (27.17%) Degree
3 67 (25.28%) Finance
4 62 (23.40%) Network Design
5 59 (22.26%) Presales
6 45 (16.98%) Analytical Skills
6 45 (16.98%) Business Development
7 42 (15.85%) MPLS
8 39 (14.72%) CRM
8 39 (14.72%) Product Management
9 38 (14.34%) HP
10 36 (13.58%) Huawei
11 35 (13.21%) Cisco
12 30 (11.32%) Product Marketing
13 28 (10.57%) Internet
14 27 (10.19%) Change Management
14 27 (10.19%) MS Office
15 26 (9.81%) IBM
15 26 (9.81%) Customer Engagement
16 25 (9.43%) Marketing Strategy
16 25 (9.43%) Multicast
16 25 (9.43%) VPN
16 25 (9.43%) IPv6
16 25 (9.43%) MS Excel
16 25 (9.43%) Ethernet
16 25 (9.43%) BGP
16 25 (9.43%) Programme Management
16 25 (9.43%) Migration
17 24 (9.06%) MBA
17 24 (9.06%) Firewall

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (3.02%) SharePoint
2 4 (1.51%) CMS
3 3 (1.13%) Apache
3 3 (1.13%) Umbraco
4 2 (0.75%) OpenStack
5 1 (0.38%) Adobe Experience Manager
5 1 (0.38%) ArcGIS
5 1 (0.38%) Blackberry Enterprise Server
5 1 (0.38%) Confluence
5 1 (0.38%) Drupal
5 1 (0.38%) GeoServer
5 1 (0.38%) WordPress
Applications
1 27 (10.19%) MS Office
2 25 (9.43%) MS Excel
3 24 (9.06%) MS PowerPoint
4 5 (1.89%) FrameMaker
4 5 (1.89%) Snagit
5 4 (1.51%) Acrobat
5 4 (1.51%) MS Visio
5 4 (1.51%) Photoshop
6 3 (1.13%) Adobe Creative Suite
6 3 (1.13%) InDesign
7 1 (0.38%) S-PLUS
7 1 (0.38%) Spreadsheet
Business Applications
1 4 (1.51%) BigMachines
2 3 (1.13%) SAP Oil and Gas
3 2 (0.75%) Eloqua
4 1 (0.38%) SAP hybris
Cloud Services
1 17 (6.42%) Cloud Computing
2 12 (4.53%) SaaS
3 8 (3.02%) Office 365
4 5 (1.89%) Amazon AWS
5 4 (1.51%) PaaS
6 3 (1.13%) IaaS
7 1 (0.38%) Microsoft Azure
Communications & Networking
1 42 (15.85%) MPLS
2 28 (10.57%) Internet
3 25 (9.43%) BGP
3 25 (9.43%) Ethernet
3 25 (9.43%) IPv6
3 25 (9.43%) Multicast
3 25 (9.43%) VPN
4 24 (9.06%) Firewall
4 24 (9.06%) OSPF
5 14 (5.28%) Broadband
5 14 (5.28%) LAN
5 14 (5.28%) Wireless
6 13 (4.91%) DSLAM
6 13 (4.91%) NaaS
6 13 (4.91%) TCP/IP
6 13 (4.91%) VoLTE
6 13 (4.91%) VoWiFi
7 12 (4.53%) DOCSIS
7 12 (4.53%) DWDM
7 12 (4.53%) xDSL
Database & Business Intelligence
1 4 (1.51%) Big Data
2 3 (1.13%) MySQL
3 2 (0.75%) PostgreSQL
4 1 (0.38%) Amazon Redshift
4 1 (0.38%) Data Mining
4 1 (0.38%) Data Warehouse
4 1 (0.38%) DB2
4 1 (0.38%) GIS
4 1 (0.38%) QGIS
4 1 (0.38%) Relational Database
4 1 (0.38%) SQL Server
Development Applications
1 6 (2.26%) Dreamweaver
2 5 (1.89%) Git (software)
3 4 (1.51%) Subversion
4 3 (1.13%) JIRA
5 1 (0.38%) Hudson
5 1 (0.38%) Jenkins
5 1 (0.38%) Rational Rhapsody
5 1 (0.38%) Selenium
General
1 148 (55.85%) Telecoms
2 67 (25.28%) Finance
3 23 (8.68%) Advertising
4 22 (8.30%) Retail
5 19 (7.17%) Mandarin Language
5 19 (7.17%) Spanish Language
6 12 (4.53%) Electronics
7 9 (3.40%) Games
8 6 (2.26%) Banking
9 5 (1.89%) Publishing
10 4 (1.51%) Multimedia
11 3 (1.13%) Billing
11 3 (1.13%) Manufacturing
12 1 (0.38%) German Language
12 1 (0.38%) Swedish Language
Job Titles
1 45 (16.98%) Product Manager
2 39 (14.72%) Consultant
3 23 (8.68%) IP Engineer
3 23 (8.68%) Network Manager
4 18 (6.79%) Service Manager
5 17 (6.42%) Business Consultant
5 17 (6.42%) Sales Manager
6 15 (5.66%) Analyst
6 15 (5.66%) Senior IP Engineer
7 14 (5.28%) Marketing Manager
8 13 (4.91%) Account Manager
9 12 (4.53%) IT Consultant
9 12 (4.53%) Senior Consultant
9 12 (4.53%) Senior Manager
10 10 (3.77%) IT Recruitment Consultant
10 10 (3.77%) Recruitment Consultant
11 9 (3.40%) Senior Business Consultant
12 8 (3.02%) Architect
12 8 (3.02%) Senior Account Manager
12 8 (3.02%) Solutions Architect
Libraries, Frameworks & Software Standards
1 13 (4.91%) WebRTC
2 11 (4.15%) HTML
3 10 (3.77%) CSS
4 9 (3.40%) XML
5 3 (1.13%) .NET
5 3 (1.13%) RESTful
6 1 (0.38%) AngularJS
6 1 (0.38%) Backbone.js
6 1 (0.38%) COM
6 1 (0.38%) CSS3
6 1 (0.38%) Flash
6 1 (0.38%) Handlebars
6 1 (0.38%) HTML5
6 1 (0.38%) jQuery
6 1 (0.38%) LESS
6 1 (0.38%) OpenDaylight
6 1 (0.38%) PostGIS
6 1 (0.38%) Sass
6 1 (0.38%) Twitter Bootstrap
6 1 (0.38%) Web Services
Miscellaneous
1 45 (16.98%) Analytical Skills
2 24 (9.06%) Data Centre
3 20 (7.55%) Economics
4 14 (5.28%) Computer Science
5 13 (4.91%) Smart Home
6 11 (4.15%) PMI
7 10 (3.77%) User Experience
8 9 (3.40%) Social Media
9 7 (2.64%) Handset
10 5 (1.89%) BBC
10 5 (1.89%) Management Information System
10 5 (1.89%) Mobile Games
11 3 (1.13%) Blog
11 3 (1.13%) Health Informatics
11 3 (1.13%) Informatics
11 3 (1.13%) Internet of Things
11 3 (1.13%) IPTV
11 3 (1.13%) Mobile App
11 3 (1.13%) Streaming Video
12 2 (0.75%) iPhone
Operating Systems
1 8 (3.02%) Unix
2 6 (2.26%) Linux
3 3 (1.13%) CentOS
3 3 (1.13%) Debian
3 3 (1.13%) Ubuntu
3 3 (1.13%) Windows
4 2 (0.75%) Android
Processes & Methodologies
1 62 (23.40%) Network Design
2 59 (22.26%) Presales
3 45 (16.98%) Business Development
4 39 (14.72%) CRM
4 39 (14.72%) Product Management
5 30 (11.32%) Product Marketing
6 27 (10.19%) Change Management
7 26 (9.81%) Customer Engagement
8 25 (9.43%) Marketing Strategy
8 25 (9.43%) Migration
8 25 (9.43%) Programme Management
9 24 (9.06%) Analytics
9 24 (9.06%) Service Management
10 21 (7.92%) Business Analysis
11 20 (7.55%) Business Transformation
12 19 (7.17%) Case Management
12 19 (7.17%) Data Architecture
12 19 (7.17%) Enterprise Architecture
12 19 (7.17%) PLM
13 17 (6.42%) eTOM
Programming Languages
1 10 (3.77%) SQL
2 4 (1.51%) C
2 4 (1.51%) Java
3 2 (0.75%) JavaScript
4 1 (0.38%) C#
4 1 (0.38%) Python
4 1 (0.38%) Ruby
4 1 (0.38%) VBA
Qualifications
1 72 (27.17%) Degree
2 24 (9.06%) MBA
3 19 (7.17%) PMI Certification
4 13 (4.91%) Cisco Certification
5 12 (4.53%) CCIP
5 12 (4.53%) CCNP
6 11 (4.15%) CCIE
7 10 (3.77%) SC Cleared
7 10 (3.77%) Security Cleared
8 8 (3.02%) PMP
9 6 (2.26%) HNC
9 6 (2.26%) HND
10 2 (0.75%) A+ Certification
10 2 (0.75%) ISTQB
11 1 (0.38%) CISSP
11 1 (0.38%) ISEB
11 1 (0.38%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 11 (4.15%) SLA
2 8 (3.02%) QA
3 2 (0.75%) Actionable Recommendations
4 1 (0.38%) HL7
System Software
1 2 (0.75%) VMware Infrastructure
2 1 (0.38%) Docker
Systems Management
1 14 (5.28%) EMC NetWorker
2 3 (1.13%) Opscode Chef
2 3 (1.13%) Puppet
Vendors
1 38 (14.34%) HP
2 36 (13.58%) Huawei
3 35 (13.21%) Cisco
4 26 (9.81%) IBM
5 20 (7.55%) Nokia Networks
6 18 (6.79%) Salesforce.com
7 14 (5.28%) Ericsson
7 14 (5.28%) Oracle
8 12 (4.53%) Microsoft
9 9 (3.40%) Adobe
9 9 (3.40%) Alcatel-Lucent
10 8 (3.02%) Google
10 8 (3.02%) TIBCO
11 5 (1.89%) Dell
11 5 (1.89%) EMC
11 5 (1.89%) Marketo
12 4 (1.51%) Apttus
12 4 (1.51%) Facebook
12 4 (1.51%) Forcepoint
12 4 (1.51%) SAP
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