The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 25 26 46
Rank change year-on-year
+1 +20
Permanent jobs citing Marketing 197 176 103
As % of all permanent IT jobs located in Reading 7.61% 7.01% 5.03%
As % of the General category 16.61% 16.34% 13.12%
Number of salaries quoted 76 86 89
Average salary £50,000 £47,500 £38,000
Average salary % change year-on-year
+5.26% +25.00%
90% offered a salary of more than £35,500 £25,000 £29,800
10% offered a salary of more than £77,500 £72,500 £60,000
UK excluding London average salary £38,500 £35,000 £35,000
% change year-on-year
+10.00% -
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1186 1077 785
As % of all permanent IT jobs located in Reading 45.84% 42.87% 38.33%
Number of salaries quoted 643 752 616
Average salary £52,500 £50,000 £47,500
Average salary % change year-on-year
+5.00% +5.26%
90% offered a salary of more than £32,500 £32,000 £30,000
10% offered a salary of more than £77,500 £65,000 £70,300
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Reading region.

Marketing Salary Trend in Reading

Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Marketing across the Reading region over the 3 months to 31 October 2014.

Marketing Salary Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 31 October 2014, IT jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 197 (54.57%) Telecoms
2 80 (22.16%) Finance
3 78 (21.61%) Degree
4 63 (17.45%) Service Delivery
5 53 (14.68%) Product Management
6 52 (14.40%) CRM
7 50 (13.85%) Microsoft
8 49 (13.57%) Internet
9 48 (13.30%) MS Office
10 44 (12.19%) UMTS
11 43 (11.91%) Broadband
12 41 (11.36%) Wireless
12 41 (11.36%) Programme Management
13 40 (11.08%) MS Excel
13 40 (11.08%) Digital Marketing
14 38 (10.53%) German Language
15 36 (9.97%) GSM
16 35 (9.70%) HTML
17 34 (9.42%) JavaScript
17 34 (9.42%) UNIX
18 33 (9.14%) CSS
18 33 (9.14%) Retail
18 33 (9.14%) Advertising
19 30 (8.31%) Change Management
19 30 (8.31%) jQuery
20 29 (8.03%) Product Marketing
20 29 (8.03%) LTE
21 28 (7.76%) Smartphone
22 27 (7.48%) Nokia Solutions and Networks
22 27 (7.48%) Manufacturing

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 31 October 2014, IT jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 23 (6.37%) CMS
2 20 (5.54%) Drupal
3 12 (3.32%) WordPress
4 5 (1.39%) OpenStack
5 3 (0.83%) SharePoint
6 2 (0.55%) Umbraco
7 1 (0.28%) Oracle Collaboration Suite
7 1 (0.28%) IIS
7 1 (0.28%) Apache
7 1 (0.28%) Movable Type
7 1 (0.28%) Sitecore CMS
7 1 (0.28%) ExpressionEngine
7 1 (0.28%) Kentico
7 1 (0.28%) Node.js
Applications
1 48 (13.30%) MS Office
2 40 (11.08%) MS Excel
3 15 (4.16%) MS PowerPoint
4 12 (3.32%) Photoshop
5 3 (0.83%) MS Project
6 1 (0.28%) Adobe Creative Suite
6 1 (0.28%) Adobe Illustrator
6 1 (0.28%) Adobe Premiere
Business Applications
1 18 (4.99%) SAP Oil and Gas
2 4 (1.11%) SAP R/3
2 4 (1.11%) SAP FI
2 4 (1.11%) SAP FI/CO
2 4 (1.11%) SAP CO
3 3 (0.83%) Google Analytics
4 2 (0.55%) Dynamics AX
4 2 (0.55%) WebTrends
5 1 (0.28%) Oracle BRM
Cloud Services
1 21 (5.82%) Office 365
2 3 (0.83%) Cloud Computing
2 3 (0.83%) SaaS
Communications & Networking
1 49 (13.57%) Internet
2 44 (12.19%) UMTS
3 43 (11.91%) Broadband
4 41 (11.36%) Wireless
5 36 (9.97%) GSM
6 29 (8.03%) LTE
7 27 (7.48%) HTTP
7 27 (7.48%) SS7
8 20 (5.54%) 3G
9 19 (5.26%) 3GPP
9 19 (5.26%) Network Security
10 17 (4.71%) MVNO
10 17 (4.71%) VoLTE
11 16 (4.43%) SMS
12 12 (3.32%) CDMA
12 12 (3.32%) ATM
13 11 (3.05%) IPv6
14 10 (2.77%) VPN
14 10 (2.77%) Software-Defined Networking
15 9 (2.49%) M3UA
Database & Business Intelligence
1 14 (3.88%) MySQL
2 13 (3.60%) SQL Server
3 11 (3.05%) SQL Server Reporting Services
4 8 (2.22%) SQL Server Integration Services
4 8 (2.22%) DTS
5 6 (1.66%) Data Mining
5 6 (1.66%) Relational Database
6 4 (1.11%) Big Data
6 4 (1.11%) Data Warehouse
6 4 (1.11%) PostgreSQL
7 3 (0.83%) BusinessObjects
7 3 (0.83%) Crystal Reports
7 3 (0.83%) QlikView
7 3 (0.83%) Hadoop
7 3 (0.83%) Apache Cassandra
7 3 (0.83%) NoSQL
8 2 (0.55%) OLAP
9 1 (0.28%) MS Access
9 1 (0.28%) MongoDB
9 1 (0.28%) SQL Server 2008
Development Applications
1 9 (2.49%) Dreamweaver
1 9 (2.49%) Subversion
1 9 (2.49%) Git (software)
2 5 (1.39%) Team Foundation Server
2 5 (1.39%) Visual Studio
General
1 197 (54.57%) Telecoms
2 80 (22.16%) Finance
3 38 (10.53%) German Language
4 33 (9.14%) Advertising
4 33 (9.14%) Retail
5 27 (7.48%) Manufacturing
6 25 (6.93%) Electronics
7 22 (6.09%) Multimedia
8 14 (3.88%) Billing
9 13 (3.60%) Italian Language
9 13 (3.60%) French Language
10 12 (3.32%) Games
11 10 (2.77%) Banking
12 8 (2.22%) Automotive
13 7 (1.94%) Legal
14 6 (1.66%) Publishing
14 6 (1.66%) Spanish Language
15 4 (1.11%) Interactive Media
16 3 (0.83%) Portuguese Language
17 1 (0.28%) Pharmaceutical
Job Titles
1 48 (13.30%) Account Manager
2 46 (12.74%) Consultant
3 42 (11.63%) Architect
4 31 (8.59%) Developer
5 25 (6.93%) Support Engineer
6 21 (5.82%) Recruitment Consultant
6 21 (5.82%) Resourcer
6 21 (5.82%) Recruitment Resourcer
7 20 (5.54%) Solutions Architect
7 20 (5.54%) Web Developer
8 17 (4.71%) Technical Design Authority
9 15 (4.16%) Marketing Manager
10 14 (3.88%) Analyst
10 14 (3.88%) Product Manager
11 10 (2.77%) Security Architect
11 10 (2.77%) Network Architect
11 10 (2.77%) Business Analyst
11 10 (2.77%) Network Security Architect
12 9 (2.49%) Senior Design Engineer
12 9 (2.49%) Design Engineer
Libraries, Frameworks & Software Standards
1 35 (9.70%) HTML
2 33 (9.14%) CSS
3 30 (8.31%) jQuery
4 23 (6.37%) HTML5
5 21 (5.82%) CSS3
6 15 (4.16%) XML
7 14 (3.88%) .NET
8 12 (3.32%) ASP.NET
9 10 (2.77%) SOAP
10 9 (2.49%) XHTML
11 8 (2.22%) Ajax
11 8 (2.22%) Twitter Bootstrap
12 6 (1.66%) REST
13 4 (1.11%) LAMP
14 2 (0.55%) Java EE
14 2 (0.55%) Spring
14 2 (0.55%) OSGi
15 1 (0.28%) RESTful
15 1 (0.28%) Backbone.js
15 1 (0.28%) KnockoutJS
Miscellaneous
1 28 (7.76%) Smartphone
2 18 (4.99%) DTV
3 14 (3.88%) Computer Science
4 10 (2.77%) Economics
5 8 (2.22%) Social Media
6 7 (1.94%) Management Information System
6 7 (1.94%) Handset
7 5 (1.39%) NHS
7 5 (1.39%) Open Source
7 5 (1.39%) Analytical Skills
8 4 (1.11%) User Experience
8 4 (1.11%) STB
9 3 (0.83%) Enterprise Software
9 3 (0.83%) Mathematics
9 3 (0.83%) Visualisation
10 1 (0.28%) Motion Graphics
10 1 (0.28%) Digital Media
10 1 (0.28%) Copywriting
10 1 (0.28%) FMCG
10 1 (0.28%) Graphic Design
Operating Systems
1 34 (9.42%) UNIX
2 15 (4.16%) Windows
3 8 (2.22%) Windows Server 2008
3 8 (2.22%) Windows Server 2012
4 7 (1.94%) Windows Server 2003
4 7 (1.94%) Linux
5 4 (1.11%) Windows 2000
5 4 (1.11%) Windows NT
6 3 (0.83%) Debian
6 3 (0.83%) Ubuntu
6 3 (0.83%) Red Hat Enterprise Linux
Processes & Methodologies
1 63 (17.45%) Service Delivery
2 53 (14.68%) Product Management
3 52 (14.40%) CRM
4 41 (11.36%) Programme Management
5 40 (11.08%) Digital Marketing
6 30 (8.31%) Change Management
7 29 (8.03%) Product Marketing
8 26 (7.20%) Business Intelligence
9 23 (6.37%) Agile Software Development
10 22 (6.09%) Project Management
11 21 (5.82%) SEO
11 21 (5.82%) Campaign Management
12 17 (4.71%) Capacity Management
12 17 (4.71%) Service Management
12 17 (4.71%) Business Development
13 16 (4.43%) Analytics
14 15 (4.16%) Scrum
15 14 (3.88%) Quality Management
15 14 (3.88%) Requirements Analysis
15 14 (3.88%) Technical Architecture
Programming Languages
1 34 (9.42%) JavaScript
2 19 (5.26%) PHP
3 10 (2.77%) SQL
3 10 (2.77%) C#
4 9 (2.49%) Java
5 8 (2.22%) VB.NET
6 5 (1.39%) Python
7 4 (1.11%) ABAP
7 4 (1.11%) C
8 3 (0.83%) Ruby
8 3 (0.83%) PHP5
9 2 (0.55%) C++
9 2 (0.55%) Perl
10 1 (0.28%) T-SQL
Qualifications
1 78 (21.61%) Degree
2 24 (6.65%) HNC
2 24 (6.65%) HND
3 8 (2.22%) CCNA
3 8 (2.22%) Cisco Certification
3 8 (2.22%) Security Cleared
4 5 (1.39%) CRISC
4 5 (1.39%) CISSP
4 5 (1.39%) PCI QSA
4 5 (1.39%) CISA
4 5 (1.39%) CISM
5 4 (1.11%) CCA
6 3 (0.83%) MBA
7 2 (0.55%) SC Cleared
7 2 (0.55%) DV Cleared
8 1 (0.28%) PRINCE2 Certification
8 1 (0.28%) PMI Certification
Quality Assurance & Compliance
1 5 (1.39%) ISO/IEC 27001
1 5 (1.39%) PCI DSS
2 3 (0.83%) SLA
3 1 (0.28%) QA
System Software
1 27 (7.48%) NDS
2 4 (1.11%) Xen
3 3 (0.83%) VMware Infrastructure
3 3 (0.83%) Hyper-V
3 3 (0.83%) Active Directory
4 1 (0.28%) KVM
Systems Management
1 2 (0.55%) Tivoli Storage Manager
1 2 (0.55%) NetBackup
1 2 (0.55%) EMC NetWorker
2 1 (0.28%) Opsview
Vendors
1 50 (13.85%) Microsoft
2 27 (7.48%) TIBCO
2 27 (7.48%) Nokia Solutions and Networks
3 25 (6.93%) SAP
4 22 (6.09%) Alcatel-Lucent
5 21 (5.82%) Huawei
6 16 (4.43%) Cisco
7 14 (3.88%) Salesforce.com
8 11 (3.05%) HP
9 9 (2.49%) Avaya
9 9 (2.49%) Juniper
10 7 (1.94%) Sybase
11 4 (1.11%) IBM
11 4 (1.11%) Adobe
12 3 (0.83%) Business Objects
12 3 (0.83%) Ericsson
12 3 (0.83%) Nokia
12 3 (0.83%) Siemens
12 3 (0.83%) Oracle
12 3 (0.83%) VMware
Reading, Berkshire
TRG
Salary: £25000 Per Annum + excellent benefits
Posted: 14 hours ago
Reading
People Source
Salary: £60000 - £80000 per annum + Benefits
Posted: 18 hours ago
Reading
People Source
Salary: £50000 - £60000 per annum + Benefits
Posted: Yesterday
Reading, Berkshire
JM
Salary: £65000 - £75000 per annum + Benefits
Posted: Yesterday
Reading
People Source
Salary: £60000 - £90000 per annum + 20% Bonus + Bens
Posted: 2 days ago
Reading, Berkshire
Oxbridge Answers
Salary: 55,000 -65,000
Posted: 3 days ago
Reading, Berkshire
hibu
Salary: £45,000 - £55,000 per annum + Exc Bens
Posted: 13 days ago