The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 21 42 63
Rank change year-on-year
+21 +21
Permanent jobs citing Marketing 206 114 78
As % of all permanent IT jobs located in Reading 8.95% 5.18% 3.97%
As % of the General category 19.54% 13.48% 8.93%
Number of salaries quoted 77 71 53
Average salary £42,500 £49,000 £36,500
Average salary % change year-on-year
-13.26% +34.24%
90% offered a salary of more than £27,500 £29,000 £30,300
10% offered a salary of more than £60,000 £87,500 £57,000
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1054 846 873
As % of all permanent IT jobs located in Reading 45.81% 38.47% 44.40%
Number of salaries quoted 588 531 662
Average salary £52,500 £50,000 £45,000
Average salary % change year-on-year
+5.00% +11.11%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Reading region.

Marketing Salary Trend in Reading

Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Marketing across the Reading region over the 3 months to 5 March 2015.

Marketing Salary Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 5 March 2015, IT jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 219 (51.65%) Telecoms
2 103 (24.29%) Degree
3 88 (20.75%) Finance
4 84 (19.81%) Product Management
5 64 (15.09%) Wireless
6 60 (14.15%) UMTS
7 53 (12.50%) Digital Marketing
8 50 (11.79%) Agile Software Development
8 50 (11.79%) CRM
9 49 (11.56%) UNIX
10 48 (11.32%) Service Delivery
11 47 (11.08%) Broadband
12 45 (10.61%) GSM
12 45 (10.61%) Business Development
13 44 (10.38%) Service Management
14 41 (9.67%) Microsoft
15 40 (9.43%) Product Marketing
16 37 (8.73%) Advertising
17 36 (8.49%) Change Management
18 34 (8.02%) Business Intelligence
19 33 (7.78%) Manufacturing
20 32 (7.55%) SS7
21 30 (7.08%) Nokia Solutions and Networks
22 29 (6.84%) Analytics
22 29 (6.84%) NDS
22 29 (6.84%) TIBCO
23 28 (6.60%) SAP
24 27 (6.37%) Project Management
25 26 (6.13%) Electronics
25 26 (6.13%) ATM

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 5 March 2015, IT jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (2.59%) OpenStack
2 10 (2.36%) CMS
3 7 (1.65%) Lotus Domino
4 4 (0.94%) IIS
4 4 (0.94%) SharePoint
5 3 (0.71%) Joomla!
6 2 (0.47%) Umbraco
6 2 (0.47%) Apache
7 1 (0.24%) WordPress
7 1 (0.24%) Sitecore CMS
7 1 (0.24%) Kentico
7 1 (0.24%) Lync
7 1 (0.24%) MS Exchange
7 1 (0.24%) SAS
7 1 (0.24%) Oracle Collaboration Suite
Applications
1 21 (4.95%) MS Office
2 16 (3.77%) MS Excel
3 14 (3.30%) MS PowerPoint
4 4 (0.94%) Photoshop
5 2 (0.47%) Fireworks
5 2 (0.47%) Adobe Illustrator
6 1 (0.24%) Adobe Premiere
6 1 (0.24%) MS Visio
Business Applications
1 22 (5.19%) SAP Oil and Gas
2 6 (1.42%) Google Analytics
3 3 (0.71%) Dynamics CRM
4 2 (0.47%) Dynamics AX
4 2 (0.47%) SAP R/3
4 2 (0.47%) SAP FI
4 2 (0.47%) SAP FI/CO
4 2 (0.47%) SAP CO
5 1 (0.24%) Oracle BRM
Cloud Services
1 17 (4.01%) Cloud Computing
2 15 (3.54%) SaaS
3 12 (2.83%) Office 365
4 4 (0.94%) MailChimp
5 2 (0.47%) IaaS
6 1 (0.24%) PaaS
6 1 (0.24%) Force.com
6 1 (0.24%) Microsoft Azure
6 1 (0.24%) Google App Engine
6 1 (0.24%) Google Cloud Platform
Communications & Networking
1 64 (15.09%) Wireless
2 60 (14.15%) UMTS
3 47 (11.08%) Broadband
4 45 (10.61%) GSM
5 32 (7.55%) SS7
6 26 (6.13%) ATM
7 24 (5.66%) SDH
8 23 (5.42%) Firewall
9 22 (5.19%) CDMA
9 22 (5.19%) DSLAM
10 21 (4.95%) VPN
11 19 (4.48%) NGN
12 16 (3.77%) VoLTE
12 16 (3.77%) Internet
13 15 (3.54%) MPLS
13 15 (3.54%) 3GPP
13 15 (3.54%) LTE
14 13 (3.07%) GPRS
14 13 (3.07%) WCDMA
15 11 (2.59%) Network Security
Database & Business Intelligence
1 15 (3.54%) Big Data
2 9 (2.12%) SQL Server
3 6 (1.42%) Data Warehouse
4 5 (1.18%) BusinessObjects
4 5 (1.18%) SQL Server Reporting Services
4 5 (1.18%) MySQL
5 4 (0.94%) QlikView
5 4 (0.94%) Hadoop
5 4 (0.94%) Crystal Reports
5 4 (0.94%) NoSQL
6 3 (0.71%) Oracle Database
6 3 (0.71%) Apache Cassandra
7 2 (0.47%) SQL Server 2012
8 1 (0.24%) MongoDB
8 1 (0.24%) SQL Server Analysis Services
8 1 (0.24%) SQL Server 2008
8 1 (0.24%) Data Mining
8 1 (0.24%) SQL Server Integration Services
8 1 (0.24%) SQL Server 2000
8 1 (0.24%) Microsoft Analysis Services
Development Applications
1 6 (1.42%) Visual Studio
2 2 (0.47%) Subversion
2 2 (0.47%) Git (software)
3 1 (0.24%) Team Foundation Server
3 1 (0.24%) Hudson
3 1 (0.24%) Jenkins
General
1 219 (51.65%) Telecoms
2 88 (20.75%) Finance
3 37 (8.73%) Advertising
4 33 (7.78%) Manufacturing
5 26 (6.13%) Electronics
6 21 (4.95%) Billing
6 21 (4.95%) German Language
7 20 (4.72%) Retail
8 10 (2.36%) French Language
9 9 (2.12%) Banking
10 8 (1.89%) Publishing
11 6 (1.42%) Games
12 5 (1.18%) Legal
12 5 (1.18%) Italian Language
13 4 (0.94%) Spanish Language
14 3 (0.71%) Swedish Language
14 3 (0.71%) Portuguese Language
14 3 (0.71%) Mandarin Language
14 3 (0.71%) Cantonese Language
15 2 (0.47%) Multimedia
Job Titles
1 99 (23.35%) Account Manager
2 44 (10.38%) Consultant
3 35 (8.25%) Senior Manager
4 26 (6.13%) Marketing Manager
5 24 (5.66%) Sales Manager
6 23 (5.42%) Support Engineer
7 21 (4.95%) Developer
8 19 (4.48%) Architect
9 17 (4.01%) Analyst
10 15 (3.54%) Solutions Architect
11 12 (2.83%) Business Analyst
12 10 (2.36%) Senior Account Manager
13 9 (2.12%) Junior
13 9 (2.12%) Procurement Manager
14 8 (1.89%) Principal Architect
14 8 (1.89%) Technical Design Authority
14 8 (1.89%) Principal Solutions Architect
15 7 (1.65%) Agile Business Analyst
15 7 (1.65%) Designer
15 7 (1.65%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 21 (4.95%) HTML
2 20 (4.72%) CSS
3 17 (4.01%) jQuery
4 12 (2.83%) .NET
5 11 (2.59%) ASP.NET
6 10 (2.36%) XML
6 10 (2.36%) HTML5
7 9 (2.12%) REST
8 6 (1.42%) CSS3
8 6 (1.42%) Ajax
9 4 (0.94%) Twitter Bootstrap
9 4 (0.94%) ASP.NET Web Forms
10 3 (0.71%) Web Services
10 3 (0.71%) ASP.NET MVC
10 3 (0.71%) WAP
10 3 (0.71%) .NET Framework
11 2 (0.47%) Java EE
11 2 (0.47%) WCF
11 2 (0.47%) CakePHP
11 2 (0.47%) WinForms
Miscellaneous
1 25 (5.90%) Computer Science
2 22 (5.19%) DTV
3 16 (3.77%) Social Media
3 16 (3.77%) Analytical Skills
4 15 (3.54%) Open Source
5 10 (2.36%) Smartphone
6 9 (2.12%) Management Information System
6 9 (2.12%) NHS
7 8 (1.89%) IPTV
8 7 (1.65%) Graphic Design
9 6 (1.42%) Enterprise Software
9 6 (1.42%) Over-the-Top Content
10 5 (1.18%) User Experience
10 5 (1.18%) Machine to Machine
10 5 (1.18%) Mathematics
10 5 (1.18%) FMCG
11 4 (0.94%) Visualisation
11 4 (0.94%) W3C
11 4 (0.94%) Video on Demand
12 3 (0.71%) Internet of Things
Operating Systems
1 49 (11.56%) UNIX
2 15 (3.54%) Windows
3 12 (2.83%) Linux
4 7 (1.65%) Windows 2000
4 7 (1.65%) Windows NT
5 6 (1.42%) Red Hat Enterprise Linux
6 3 (0.71%) Debian
6 3 (0.71%) Ubuntu
7 1 (0.24%) Windows Server 2008
7 1 (0.24%) Windows Server 2012
Processes & Methodologies
1 84 (19.81%) Product Management
2 53 (12.50%) Digital Marketing
3 50 (11.79%) CRM
3 50 (11.79%) Agile Software Development
4 48 (11.32%) Service Delivery
5 45 (10.61%) Business Development
6 44 (10.38%) Service Management
7 40 (9.43%) Product Marketing
8 36 (8.49%) Change Management
9 34 (8.02%) Business Intelligence
10 29 (6.84%) Analytics
11 27 (6.37%) Project Management
12 23 (5.42%) Programme Management
13 18 (4.25%) Scrum
14 17 (4.01%) E-Commerce
15 15 (3.54%) Coaching
16 14 (3.30%) Web Analytics
16 14 (3.30%) Email Marketing
17 12 (2.83%) Network Design
17 12 (2.83%) Data Analysis
Programming Languages
1 22 (5.19%) JavaScript
2 16 (3.77%) SQL
3 12 (2.83%) C#
4 10 (2.36%) C
5 7 (1.65%) Java
6 6 (1.42%) PHP
7 3 (0.71%) VB.NET
8 2 (0.47%) ABAP
8 2 (0.47%) T-SQL
8 2 (0.47%) PL/SQL
8 2 (0.47%) C++
9 1 (0.24%) Perl
9 1 (0.24%) Python
9 1 (0.24%) Ruby
9 1 (0.24%) Apex Code
Qualifications
1 103 (24.29%) Degree
2 24 (5.66%) HNC
2 24 (5.66%) HND
3 14 (3.30%) VCP4
4 12 (2.83%) Security Cleared
5 11 (2.59%) SC Cleared
6 7 (1.65%) A+ Certification
7 5 (1.18%) PCI QSA
7 5 (1.18%) CISA
7 5 (1.18%) CISM
7 5 (1.18%) CCIE
7 5 (1.18%) CCNP
7 5 (1.18%) CCNA
7 5 (1.18%) CISSP
7 5 (1.18%) Cisco Certification
7 5 (1.18%) JNCIE
7 5 (1.18%) CRISC
8 4 (0.94%) MBA
9 2 (0.47%) CCA
10 1 (0.24%) Microsoft Certification
Quality Assurance & Compliance
1 5 (1.18%) ISO/IEC 27001
1 5 (1.18%) PCI DSS
2 3 (0.71%) HL7
3 1 (0.24%) COBIT
System Software
1 29 (6.84%) NDS
2 14 (3.30%) VMware Infrastructure
3 11 (2.59%) KVM
4 7 (1.65%) Hyper-V
5 4 (0.94%) Xen
5 4 (0.94%) Active Directory
6 2 (0.47%) XenServer
7 1 (0.24%) Forefront TMG
7 1 (0.24%) UAG
7 1 (0.24%) ISA Server
Systems Management
1 2 (0.47%) Tivoli Storage Manager
1 2 (0.47%) NetBackup
1 2 (0.47%) EMC NetWorker
1 2 (0.47%) Opsview
Vendors
1 41 (9.67%) Microsoft
2 30 (7.08%) Nokia Solutions and Networks
3 29 (6.84%) TIBCO
4 28 (6.60%) SAP
5 23 (5.42%) Huawei
6 19 (4.48%) VMware
7 18 (4.25%) Salesforce.com
8 17 (4.01%) Sybase
9 16 (3.77%) HP
9 16 (3.77%) Oracle
9 16 (3.77%) Alcatel-Lucent
10 15 (3.54%) Cisco
11 10 (2.36%) Google
11 10 (2.36%) Juniper
12 9 (2.12%) Adobe
12 9 (2.12%) Avaya
13 5 (1.18%) Business Objects
14 4 (0.94%) NetApp
14 4 (0.94%) Tableau
14 4 (0.94%) Twitter
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