The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 26 39 28
Rank change year-on-year
+13 -11
Permanent jobs citing Marketing 133 133 171
As % of all permanent IT jobs located in Reading 7.99% 5.96% 6.80%
As % of the General category 17.83% 15.76% 15.69%
Number of salaries quoted 59 95 74
Median salary £55,000 £50,000 £50,000
Median salary % change year-on-year
+10.00% -
90% offered a salary of more than £27,000 £28,200 £33,950
10% offered a salary of more than £80,500 £80,000 £76,750
UK excluding London median salary £40,000 £37,500 £39,260
% change year-on-year
+6.66% -4.48%
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
746 844 1090
As % of all permanent IT jobs located in Reading 44.83% 37.81% 43.37%
Number of salaries quoted 466 597 638
Median salary £55,000 £55,000 £50,000
Median salary % change year-on-year
- +10.00%
90% offered a salary of more than £30,500 £32,500 £32,500
10% offered a salary of more than £77,500 £85,000 £77,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Reading region.

Marketing Salary Trend in Reading

Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Marketing across the Reading region over the 3 months to 29 September 2016.

Marketing Salary Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 29 September 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing.

1 106 (52.22%) Telecoms
2 54 (26.60%) Presales
3 52 (25.62%) Finance
4 48 (23.65%) Degree
5 46 (22.66%) Network Design
6 31 (15.27%) Product Management
7 30 (14.78%) MPLS
8 28 (13.79%) Cisco
8 28 (13.79%) Product Marketing
9 26 (12.81%) Huawei
9 26 (12.81%) Business Development
10 25 (12.32%) Data Centre
11 22 (10.84%) Analytical Skills
12 20 (9.85%) Competitor Analysis
13 19 (9.36%) Computer Science
13 19 (9.36%) EMC NetWorker
13 19 (9.36%) BGP
13 19 (9.36%) PMI Certification
13 19 (9.36%) IPv6
13 19 (9.36%) VPN
13 19 (9.36%) Multicast
13 19 (9.36%) VoLTE
13 19 (9.36%) VoWiFi
13 19 (9.36%) WebRTC
13 19 (9.36%) NaaS
13 19 (9.36%) Smart Home
14 18 (8.87%) Migration
15 17 (8.37%) PMI
15 17 (8.37%) HP
15 17 (8.37%) Oracle

Marketing
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (3.45%) SharePoint
2 6 (2.96%) CMS
3 4 (1.97%) Umbraco
4 2 (0.99%) WordPress
5 1 (0.49%) Blackberry Enterprise Server
5 1 (0.49%) OpenStack
Applications
1 17 (8.37%) MS Office
2 14 (6.90%) MS Excel
3 11 (5.42%) MS PowerPoint
4 6 (2.96%) Photoshop
5 5 (2.46%) Adobe Creative Suite
5 5 (2.46%) InDesign
6 3 (1.48%) Spreadsheet
7 1 (0.49%) Adobe Illustrator
7 1 (0.49%) S-PLUS
Business Applications
1 3 (1.48%) SAP Oil and Gas
2 2 (0.99%) Eloqua
2 2 (0.99%) Summit
3 1 (0.49%) Dynamics CRM
Cloud Services
1 14 (6.90%) Cloud Computing
2 9 (4.43%) Office 365
3 7 (3.45%) SaaS
4 5 (2.46%) Amazon AWS
5 2 (0.99%) IaaS
5 2 (0.99%) PaaS
Communications & Networking
1 30 (14.78%) MPLS
2 19 (9.36%) BGP
2 19 (9.36%) IPv6
2 19 (9.36%) Multicast
2 19 (9.36%) NaaS
2 19 (9.36%) VoLTE
2 19 (9.36%) VoWiFi
2 19 (9.36%) VPN
3 14 (6.90%) Firewall
3 14 (6.90%) OSPF
4 13 (6.40%) Ethernet
5 12 (5.91%) TCP/IP
6 11 (5.42%) DSLAM
7 9 (4.43%) Wireless
8 8 (3.94%) Broadband
9 7 (3.45%) LAN
10 6 (2.96%) DOCSIS
10 6 (2.96%) DWDM
10 6 (2.96%) PSTN
10 6 (2.96%) SDH
Database & Business Intelligence
1 3 (1.48%) Big Data
2 1 (0.49%) Amazon Redshift
2 1 (0.49%) Data Warehouse
2 1 (0.49%) PostgreSQL
2 1 (0.49%) Relational Database
2 1 (0.49%) SQL Server
Development Applications
1 2 (0.99%) JIRA
2 1 (0.49%) Git (software)
2 1 (0.49%) Rational Rhapsody
2 1 (0.49%) Selenium
2 1 (0.49%) Subversion
General
1 106 (52.22%) Telecoms
2 52 (25.62%) Finance
3 17 (8.37%) Advertising
4 14 (6.90%) Retail
5 12 (5.91%) Electronics
6 9 (4.43%) Banking
7 5 (2.46%) Multimedia
8 3 (1.48%) Manufacturing
9 1 (0.49%) Automotive
9 1 (0.49%) Games
9 1 (0.49%) German Language
9 1 (0.49%) Italian Language
9 1 (0.49%) Law
9 1 (0.49%) Swedish Language
Job Titles
1 50 (24.63%) Product Manager
2 27 (13.30%) Network Manager
3 24 (11.82%) Consultant
4 21 (10.34%) Service Manager
5 19 (9.36%) Sales Manager
6 13 (6.40%) IP Engineer
7 12 (5.91%) IT Consultant
7 12 (5.91%) Marketing Manager
7 12 (5.91%) Senior Manager
8 11 (5.42%) IT Recruitment Consultant
8 11 (5.42%) Recruitment Consultant
9 10 (4.93%) IT Manager
10 9 (4.43%) Account Manager
10 9 (4.43%) Developer
10 9 (4.43%) Senior IP Engineer
11 7 (3.45%) Analyst
12 6 (2.96%) Presales Engineer
12 6 (2.96%) Telecoms Manager
13 5 (2.46%) Broadband Product Manager
13 5 (2.46%) Senior Consultant
Libraries, Frameworks & Software Standards
1 19 (9.36%) WebRTC
2 12 (5.91%) HTML
3 10 (4.93%) CSS
4 6 (2.96%) .NET
5 5 (2.46%) HTML5
6 3 (1.48%) XML
7 2 (0.99%) ASP.NET
7 2 (0.99%) ASP.NET MVC
7 2 (0.99%) jQuery
7 2 (0.99%) LAMP
7 2 (0.99%) RESTful
7 2 (0.99%) Sass
7 2 (0.99%) WCF
8 1 (0.49%) ASP.NET Web API
8 1 (0.49%) CSS3
8 1 (0.49%) LESS
8 1 (0.49%) Semantic HTML
8 1 (0.49%) Twitter Bootstrap
Miscellaneous
1 25 (12.32%) Data Centre
2 22 (10.84%) Analytical Skills
3 19 (9.36%) Computer Science
3 19 (9.36%) Smart Home
4 17 (8.37%) PMI
5 12 (5.91%) Social Media
6 6 (2.96%) User Experience
7 5 (2.46%) Blog
7 5 (2.46%) IPTV
7 5 (2.46%) Mathematics
8 3 (1.48%) Handset
8 3 (1.48%) Health Informatics
8 3 (1.48%) Informatics
8 3 (1.48%) Internet of Things
8 3 (1.48%) Management Information System
8 3 (1.48%) Streaming Video
9 2 (0.99%) BBC
9 2 (0.99%) iPhone
9 2 (0.99%) Statistics
9 2 (0.99%) Visualisation
Operating Systems
1 6 (2.96%) Unix
1 6 (2.96%) Windows
2 5 (2.46%) Linux
3 2 (0.99%) Android
Processes & Methodologies
1 54 (26.60%) Presales
2 46 (22.66%) Network Design
3 31 (15.27%) Product Management
4 28 (13.79%) Product Marketing
5 26 (12.81%) Business Development
6 20 (9.85%) Competitor Analysis
7 18 (8.87%) Migration
8 17 (8.37%) Network Architecture
9 15 (7.39%) PRINCE2
10 14 (6.90%) Agile Software Development
10 14 (6.90%) CMMI
10 14 (6.90%) eTOM
10 14 (6.90%) Financial Modelling
10 14 (6.90%) ITIL
11 13 (6.40%) Marketing Strategy
11 13 (6.40%) Service Management
12 12 (5.91%) CRM
13 11 (5.42%) B2B
13 11 (5.42%) Digital Marketing
14 10 (4.93%) Stakeholder Management
Programming Languages
1 8 (3.94%) SQL
2 5 (2.46%) C
3 4 (1.97%) Java
3 4 (1.97%) JavaScript
4 3 (1.48%) C#
5 2 (0.99%) PHP
6 1 (0.49%) Python
6 1 (0.49%) Ruby
6 1 (0.49%) VBA
Qualifications
1 48 (23.65%) Degree
2 19 (9.36%) PMI Certification
3 15 (7.39%) Cisco Certification
4 13 (6.40%) CCIE
5 11 (5.42%) SC Cleared
5 11 (5.42%) Security Cleared
6 10 (4.93%) CCIP
6 10 (4.93%) CCNP
7 5 (2.46%) PMP
8 2 (0.99%) A+ Certification
8 2 (0.99%) HNC
8 2 (0.99%) HND
8 2 (0.99%) ISTQB
9 1 (0.49%) ACCA
9 1 (0.49%) CIMA
9 1 (0.49%) ISEB
9 1 (0.49%) ISTQB Foundation Certification
9 1 (0.49%) PRINCE2 Certification
Quality Assurance & Compliance
1 11 (5.42%) SLA
2 5 (2.46%) QA
3 1 (0.49%) HL7
System Software
1 1 (0.49%) VMware Infrastructure
Systems Management
1 19 (9.36%) EMC NetWorker
Vendors
1 28 (13.79%) Cisco
2 26 (12.81%) Huawei
3 17 (8.37%) HP
3 17 (8.37%) Oracle
4 16 (7.88%) Ericsson
4 16 (7.88%) Nokia Networks
5 10 (4.93%) Salesforce.com
6 9 (4.43%) Microsoft
7 7 (3.45%) Adobe
8 6 (2.96%) Facebook
9 4 (1.97%) Alcatel-Lucent
9 4 (1.97%) Marketo
10 3 (1.48%) SAP
11 2 (0.99%) Apple
11 2 (0.99%) Mitel
11 2 (0.99%) Nokia
11 2 (0.99%) TIBCO
12 1 (0.49%) EMC
12 1 (0.49%) InterSystems
12 1 (0.49%) VMware
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