The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing
Rank 18 36 51
Rank change year-on-year
+18 +15
Permanent jobs citing Marketing 241 135 94
As % of all permanent IT jobs located in Reading 9.91% 5.77% 4.62%
As % of the General category 20.70% 14.90% 10.63%
Number of salaries quoted 84 78 58
Average salary £45,000 £50,000 £33,500
Average salary % change year-on-year
-10.00% +49.25%
90% offered a salary of more than £27,500 £29,000 £30,000
10% offered a salary of more than £60,700 £90,000 £53,250
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Reading region.

General Category
Reading
Permanent IT job ads with a match in the
General category
1164 906 884
As % of all permanent IT jobs located in Reading 47.84% 38.70% 43.44%
Number of salaries quoted 602 551 649
Average salary £52,500 £47,500 £42,500
Average salary % change year-on-year
+10.52% +11.76%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £76,000 £65,000 £70,000
UK excluding London average salary £45,000 £42,500 £42,000
% change year-on-year
+5.88% +1.19%

Marketing
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Reading region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Reading region.

Marketing Salary Trend in Reading

Marketing
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Marketing across the Reading region over the 3 months to 27 March 2015.

Marketing Salary Histogram in Reading

Marketing
Top 30 Related IT Skills in Reading

For the 6 months to 27 March 2015, IT jobs across the Reading region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 243 (53.88%) Telecoms
2 109 (24.17%) Degree
3 93 (20.62%) Product Management
4 84 (18.63%) Finance
5 67 (14.86%) Wireless
5 67 (14.86%) Agile Software Development
6 61 (13.53%) UMTS
7 60 (13.30%) Business Development
8 54 (11.97%) CRM
9 53 (11.75%) Microsoft
10 51 (11.31%) UNIX
11 49 (10.86%) Service Management
12 48 (10.64%) Digital Marketing
13 46 (10.20%) Broadband
13 46 (10.20%) GSM
14 44 (9.76%) Advertising
15 43 (9.53%) Service Delivery
16 40 (8.87%) Product Marketing
17 33 (7.32%) Change Management
17 33 (7.32%) Business Intelligence
18 32 (7.10%) Firewall
18 32 (7.10%) SS7
18 32 (7.10%) Project Management
19 31 (6.87%) Analytics
20 30 (6.65%) Manufacturing
20 30 (6.65%) VMware
20 30 (6.65%) VPN
20 30 (6.65%) JavaScript
21 29 (6.43%) ATM
21 29 (6.43%) Nokia Solutions and Networks

Marketing
Top Related IT Skills in Reading by Category

For the 6 months to 27 March 2015, IT jobs across the Reading region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (2.88%) CMS
1 13 (2.88%) OpenStack
2 8 (1.77%) Lotus Domino
3 7 (1.55%) Umbraco
3 7 (1.55%) Sitecore CMS
3 7 (1.55%) Kentico
4 4 (0.89%) IIS
5 3 (0.67%) Joomla!
6 2 (0.44%) SAS
6 2 (0.44%) Apache
6 2 (0.44%) SharePoint
7 1 (0.22%) MS Exchange
7 1 (0.22%) Oracle Collaboration Suite
7 1 (0.22%) Lync
Applications
1 28 (6.21%) MS Excel
2 21 (4.66%) MS Office
3 19 (4.21%) MS PowerPoint
4 4 (0.89%) MS Visio
5 3 (0.67%) Photoshop
6 2 (0.44%) Fireworks
6 2 (0.44%) Adobe Illustrator
7 1 (0.22%) Adobe Premiere
7 1 (0.22%) FastStats
7 1 (0.22%) SPSS
Business Applications
1 20 (4.43%) SAP Oil and Gas
2 6 (1.33%) Google Analytics
3 3 (0.67%) Dynamics CRM
4 1 (0.22%) Oracle BRM
Cloud Services
1 23 (5.10%) Cloud Computing
2 20 (4.43%) SaaS
3 7 (1.55%) Office 365
4 4 (0.89%) MailChimp
5 2 (0.44%) IaaS
6 1 (0.22%) Google Cloud Platform
6 1 (0.22%) GitHub
6 1 (0.22%) PaaS
6 1 (0.22%) Force.com
6 1 (0.22%) Microsoft Azure
6 1 (0.22%) Google App Engine
Communications & Networking
1 67 (14.86%) Wireless
2 61 (13.53%) UMTS
3 46 (10.20%) Broadband
3 46 (10.20%) GSM
4 32 (7.10%) SS7
4 32 (7.10%) Firewall
5 30 (6.65%) VPN
6 29 (6.43%) ATM
7 27 (5.99%) SDH
7 27 (5.99%) DSLAM
8 24 (5.32%) MPLS
9 23 (5.10%) CDMA
10 21 (4.66%) NGN
11 15 (3.33%) Internet
12 14 (3.10%) GPRS
12 14 (3.10%) PSTN
12 14 (3.10%) WCDMA
12 14 (3.10%) 3GPP
13 13 (2.88%) DWDM
14 12 (2.66%) VoLTE
Database & Business Intelligence
1 19 (4.21%) Big Data
2 9 (2.00%) SQL Server
3 8 (1.77%) MySQL
4 7 (1.55%) NoSQL
5 6 (1.33%) Data Warehouse
6 5 (1.11%) BusinessObjects
6 5 (1.11%) SQL Server Reporting Services
7 4 (0.89%) Crystal Reports
7 4 (0.89%) Hadoop
7 4 (0.89%) QlikView
7 4 (0.89%) Oracle Database
8 3 (0.67%) Apache Cassandra
9 2 (0.44%) SQL Server 2012
9 2 (0.44%) SQL Server 2008
10 1 (0.22%) SQL Server Analysis Services
10 1 (0.22%) MongoDB
10 1 (0.22%) RavenDB
10 1 (0.22%) MS Access
10 1 (0.22%) Data Mining
10 1 (0.22%) SQL Server Integration Services
Development Applications
1 7 (1.55%) Visual Studio
2 2 (0.44%) QuickTest Pro
2 2 (0.44%) JMeter
2 2 (0.44%) Selenium
2 2 (0.44%) Team Foundation Server
2 2 (0.44%) JBehave
2 2 (0.44%) SoapUI
2 2 (0.44%) Robotium
3 1 (0.22%) Jenkins
3 1 (0.22%) Hudson
3 1 (0.22%) Git (software)
3 1 (0.22%) Subversion
General
1 243 (53.88%) Telecoms
2 84 (18.63%) Finance
3 44 (9.76%) Advertising
4 30 (6.65%) Manufacturing
5 24 (5.32%) Retail
6 22 (4.88%) Electronics
7 21 (4.66%) German Language
8 15 (3.33%) Billing
9 8 (1.77%) French Language
10 6 (1.33%) Publishing
11 5 (1.11%) Banking
11 5 (1.11%) Mandarin Language
11 5 (1.11%) Cantonese Language
12 4 (0.89%) Games
12 4 (0.89%) Legal
13 3 (0.67%) Italian Language
13 3 (0.67%) Spanish Language
13 3 (0.67%) Swedish Language
14 2 (0.44%) Portuguese Language
14 2 (0.44%) Multimedia
Job Titles
1 109 (24.17%) Account Manager
2 48 (10.64%) Senior Manager
3 44 (9.76%) Consultant
4 33 (7.32%) Marketing Manager
5 30 (6.65%) Sales Manager
6 28 (6.21%) Developer
7 24 (5.32%) Architect
8 22 (4.88%) Solutions Architect
9 20 (4.43%) Support Engineer
10 15 (3.33%) Analyst
11 12 (2.66%) Senior Account Manager
11 12 (2.66%) Principal Architect
11 12 (2.66%) Principal Solutions Architect
12 11 (2.44%) Junior
13 10 (2.22%) Graduate
14 9 (2.00%) Senior Consultant
14 9 (2.00%) Procurement Manager
14 9 (2.00%) .NET Developer
14 9 (2.00%) Bid Manager
15 8 (1.77%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 27 (5.99%) HTML
2 26 (5.76%) CSS
3 17 (3.77%) .NET
3 17 (3.77%) ASP.NET
4 16 (3.55%) jQuery
5 12 (2.66%) HTML5
6 10 (2.22%) XML
7 8 (1.77%) Web Services
7 8 (1.77%) CSS3
8 7 (1.55%) REST
9 6 (1.33%) ASP.NET Web Forms
9 6 (1.33%) WinForms
9 6 (1.33%) Ajax
10 4 (0.89%) WAP
10 4 (0.89%) Visualforce
10 4 (0.89%) ASP.NET MVC
11 3 (0.67%) .NET Framework
12 2 (0.44%) XSLT
12 2 (0.44%) SOAP
12 2 (0.44%) Classic ASP
Miscellaneous
1 29 (6.43%) Computer Science
2 22 (4.88%) Open Source
3 20 (4.43%) DTV
4 17 (3.77%) Analytical Skills
5 15 (3.33%) Social Media
6 11 (2.44%) IPTV
7 9 (2.00%) NHS
8 8 (1.77%) Over-the-Top Content
9 7 (1.55%) Machine to Machine
9 7 (1.55%) Smartphone
9 7 (1.55%) Graphic Design
10 6 (1.33%) W3C
10 6 (1.33%) Management Information System
10 6 (1.33%) Enterprise Software
10 6 (1.33%) Video on Demand
11 5 (1.11%) FMCG
11 5 (1.11%) Internet of Things
11 5 (1.11%) User Experience
11 5 (1.11%) Handset
12 4 (0.89%) IVR
Operating Systems
1 51 (11.31%) UNIX
2 17 (3.77%) Windows
3 14 (3.10%) Linux
4 8 (1.77%) Windows 2000
4 8 (1.77%) Windows NT
5 7 (1.55%) Red Hat Enterprise Linux
6 3 (0.67%) Debian
6 3 (0.67%) Ubuntu
7 1 (0.22%) Android
7 1 (0.22%) Windows Server 2008
7 1 (0.22%) Apple iOS
7 1 (0.22%) Windows Server 2012
7 1 (0.22%) Windows Phone 8
7 1 (0.22%) Windows Phone
Processes & Methodologies
1 93 (20.62%) Product Management
2 67 (14.86%) Agile Software Development
3 60 (13.30%) Business Development
4 54 (11.97%) CRM
5 49 (10.86%) Service Management
6 48 (10.64%) Digital Marketing
7 43 (9.53%) Service Delivery
8 40 (8.87%) Product Marketing
9 33 (7.32%) Change Management
9 33 (7.32%) Business Intelligence
10 32 (7.10%) Project Management
11 31 (6.87%) Analytics
12 21 (4.66%) E-Commerce
12 21 (4.66%) Programme Management
13 16 (3.55%) Scrum
13 16 (3.55%) Coaching
14 15 (3.33%) B2B
14 15 (3.33%) Network Design
14 15 (3.33%) Web Analytics
15 14 (3.10%) Marketing Strategy
Programming Languages
1 30 (6.65%) JavaScript
2 27 (5.99%) SQL
3 18 (3.99%) C#
4 12 (2.66%) C
5 9 (2.00%) PHP
6 7 (1.55%) Java
7 4 (0.89%) Apex Code
8 3 (0.67%) VB.NET
8 3 (0.67%) Python
8 3 (0.67%) T-SQL
9 2 (0.44%) VBScript
9 2 (0.44%) PL/SQL
9 2 (0.44%) Shell Script
9 2 (0.44%) XPath
9 2 (0.44%) Groovy
10 1 (0.22%) Ruby
10 1 (0.22%) C++
Qualifications
1 109 (24.17%) Degree
2 23 (5.10%) HNC
2 23 (5.10%) HND
3 14 (3.10%) Security Cleared
4 13 (2.88%) SC Cleared
5 9 (2.00%) Cisco Certification
5 9 (2.00%) CCIE
5 9 (2.00%) CCNP
5 9 (2.00%) CCNA
5 9 (2.00%) JNCIE
6 8 (1.77%) A+ Certification
7 4 (0.89%) CISA
7 4 (0.89%) CISM
7 4 (0.89%) MBA
7 4 (0.89%) PCI QSA
7 4 (0.89%) CISSP
7 4 (0.89%) CRISC
8 1 (0.22%) Microsoft Certification
8 1 (0.22%) PRINCE2 Certification
8 1 (0.22%) MCSE
Quality Assurance & Compliance
1 4 (0.89%) ISO/IEC 27001
1 4 (0.89%) PCI DSS
2 3 (0.67%) HL7
3 1 (0.22%) COBIT
3 1 (0.22%) QA
System Software
1 28 (6.21%) NDS
2 21 (4.66%) VMware Infrastructure
3 17 (3.77%) KVM
4 10 (2.22%) Hyper-V
5 6 (1.33%) XenServer
6 4 (0.89%) Xen
6 4 (0.89%) Active Directory
7 1 (0.22%) ISA Server
7 1 (0.22%) Forefront TMG
7 1 (0.22%) UAG
Systems Management
1 3 (0.67%) Linux-HA
2 2 (0.44%) HP Quality Center
3 1 (0.22%) Symantec Enterprise Vault
3 1 (0.22%) Opsview
3 1 (0.22%) NetBackup
3 1 (0.22%) Veritas Storage Foundation
Vendors
1 53 (11.75%) Microsoft
2 30 (6.65%) VMware
3 29 (6.43%) Nokia Solutions and Networks
4 28 (6.21%) TIBCO
5 24 (5.32%) Huawei
5 24 (5.32%) SAP
6 22 (4.88%) HP
7 20 (4.43%) Cisco
8 19 (4.21%) Sybase
9 17 (3.77%) Oracle
10 15 (3.33%) Alcatel-Lucent
11 14 (3.10%) Salesforce.com
12 13 (2.88%) Google
13 10 (2.22%) Juniper
13 10 (2.22%) Adobe
14 9 (2.00%) Avaya
15 8 (1.77%) IBM
16 7 (1.55%) Citrix
16 7 (1.55%) Sitecore
17 6 (1.33%) 3PAR
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