The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 255 339 448
Rank change year-on-year
+84 +109
Contract jobs citing Digital Marketing 409 260 117
As % of all contract IT jobs located in England 0.86% 0.56% 0.26%
As % of the Processes & Methodologies category 1.06% 0.72% 0.34%
Number of daily rates quoted 321 182 54
Average daily rate £375 £395 £325
Average daily rate % change year-on-year
-5.06% +21.53%
90% offered a daily rate of more than £200 £275 £215
10% offered a daily rate of more than £550 £523 £461
UK excluding London average daily rate £350 £375 £310
% change year-on-year
-6.66% +20.96%
Number of hourly rates quoted 14 5 3
Average hourly rate £26.59 £18.00 £17.50
Average hourly rate % change year-on-year
+47.70% +2.85%
90% offered a hourly rate of more than £20.00 £15.90 £15.50
10% offered a hourly rate of more than £55.00 £39.75 £23.50
UK excluding London average hourly rate £45.50 £18.00 £17.50
% change year-on-year
+152.77% +2.85%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38540 36317 34567
As % of all contract IT jobs located in England 81.50% 78.00% 77.20%
Number of daily rates quoted 25554 23532 21284
Average daily rate £430 £425 £405
Average daily rate % change year-on-year
+1.17% +4.93%
90% offered a daily rate of more than £300 £287 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1069 979 1093
Average hourly rate £37.50 £27.50 £27.50
Average hourly rate % change year-on-year
+36.36% -
90% offered a hourly rate of more than £12.72 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £50.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Digital Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 14 February 2016.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 14 February 2016.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +91 207 £403 +0.62% 119
South East +34 80 £332 -21.82% 76
South West +2 54 £375 - 62
North West -5 15 £325 +10.16% 29
North East -9 13 £365 -5.80% 1
Yorkshire -7 10 £300 -3.14% 10
East of England -9 10 £450 +12.35% 14
East Midlands - 8 £245 - 8
West Midlands -22 7 £435 +33.84% 12
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 14 February 2016, IT contractor jobs across the England region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 763 (100.00%) Marketing
2 415 (54.39%) Finance
3 380 (49.80%) Business Intelligence
4 373 (48.89%) Telecoms
5 368 (48.23%) Electronics
5 368 (48.23%) SAP
5 368 (48.23%) Programme Management
6 366 (47.97%) Manufacturing
6 366 (47.97%) SAP Oil and Gas
7 195 (25.56%) Agile Software Development
8 136 (17.82%) HTML
9 133 (17.43%) Analytics
10 120 (15.73%) E-Commerce
11 106 (13.89%) CSS
12 94 (12.32%) JavaScript
12 94 (12.32%) SEO
13 93 (12.19%) Project Management
14 92 (12.06%) CMS
15 82 (10.75%) SQL
16 81 (10.62%) Java
17 75 (9.83%) Google
18 71 (9.31%) Adobe
19 70 (9.17%) Social Media
20 67 (8.78%) Scrum
21 63 (8.26%) User Experience
22 62 (8.13%) Stakeholder Management
23 60 (7.86%) Google Analytics
24 58 (7.60%) Content Management
24 58 (7.60%) Analytical Skills
25 56 (7.34%) Retail

Digital Marketing
Top Related IT Skills in England by Category

For the 6 months to 14 February 2016, IT contractor jobs across the England region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 92 (12.06%) CMS
2 39 (5.11%) Drupal
3 23 (3.01%) SharePoint
4 20 (2.62%) Confluence
5 19 (2.49%) Adobe Experience Manager
6 14 (1.83%) WordPress
7 13 (1.70%) Apache
8 11 (1.44%) Node.js
9 10 (1.31%) WebSphere
10 9 (1.18%) Sitecore CMS
11 7 (0.92%) Umbraco
12 5 (0.66%) MS Exchange
12 5 (0.66%) Skype for Business
12 5 (0.66%) Tomcat
12 5 (0.66%) WebLogic
13 4 (0.52%) GlassFish
13 4 (0.52%) JBoss
13 4 (0.52%) Joomla!
13 4 (0.52%) Mule
13 4 (0.52%) WebLogic Portal
Applications
1 45 (5.90%) MS Excel
2 27 (3.54%) Photoshop
3 26 (3.41%) MS PowerPoint
4 22 (2.88%) MS Office
5 18 (2.36%) MS Visio
6 12 (1.57%) Adobe Illustrator
7 7 (0.92%) MS Project
8 4 (0.52%) InDesign
9 3 (0.39%) Fireworks
10 2 (0.26%) Adobe Creative Suite
11 1 (0.13%) Simulink
11 1 (0.13%) Spreadsheet
Business Applications
1 366 (47.97%) SAP Oil and Gas
2 14 (1.83%) Adobe Campaign
3 10 (1.31%) WebTrends
4 7 (0.92%) Dynamics CRM
5 6 (0.79%) Oracle CRM
6 5 (0.66%) Dynamics AX
7 4 (0.52%) Eloqua
7 4 (0.52%) Unit4 Business World
8 3 (0.39%) Magento
9 2 (0.26%) Remedy ITSM
9 2 (0.26%) SAP PM
10 1 (0.13%) Dynamics NAV
10 1 (0.13%) FastStats
10 1 (0.13%) Sage 200
10 1 (0.13%) SAP CRM
10 1 (0.13%) SAP ERP
10 1 (0.13%) SAP FI
10 1 (0.13%) SAP HR
10 1 (0.13%) SAP R/3
10 1 (0.13%) SDL Web 8
Cloud Services
1 60 (7.86%) Google Analytics
2 22 (2.88%) Adobe Analytics
3 17 (2.23%) Amazon AWS
4 11 (1.44%) AdWords
5 8 (1.05%) SmartFocus
6 7 (0.92%) GitHub
7 6 (0.79%) Office 365
7 6 (0.79%) SaaS
8 5 (0.66%) Google Cloud Platform
9 3 (0.39%) Cloud Computing
9 3 (0.39%) MailChimp
9 3 (0.39%) Microsoft Azure
10 2 (0.26%) SuccessFactors
11 1 (0.13%) Google Apps
11 1 (0.13%) Google Tag Manager
11 1 (0.13%) Mimecast
11 1 (0.13%) PaaS
11 1 (0.13%) Silverpop
11 1 (0.13%) Trello
11 1 (0.13%) Yammer
Communications & Networking
1 15 (1.97%) DNS
2 12 (1.57%) DHCP
3 10 (1.31%) Internet
3 10 (1.31%) TCP/IP
4 8 (1.05%) LAN
4 8 (1.05%) MPLS
4 8 (1.05%) WAN
5 7 (0.92%) HTTP
5 7 (0.92%) VPN
6 5 (0.66%) BGP
6 5 (0.66%) Firewall
6 5 (0.66%) Intranet
6 5 (0.66%) IPv6
6 5 (0.66%) LDAP
6 5 (0.66%) OSPF
6 5 (0.66%) SAN
7 4 (0.52%) FTP
7 4 (0.52%) IPv4
8 3 (0.39%) SMS
8 3 (0.39%) VoIP
Database & Business Intelligence
1 44 (5.77%) SQL Server
2 33 (4.33%) Big Data
3 20 (2.62%) MySQL
3 20 (2.62%) Oracle Database
4 18 (2.36%) Data Warehouse
5 17 (2.23%) Relational Database
6 12 (1.57%) Data Mining
7 10 (1.31%) SQL Server Integration Services
8 9 (1.18%) SQL Server 2008
9 8 (1.05%) NoSQL
10 7 (0.92%) Apache Cassandra
10 7 (0.92%) Hadoop
11 6 (0.79%) MongoDB
11 6 (0.79%) SQL Server Analysis Services
12 5 (0.66%) Apache Hive
12 5 (0.66%) BigQuery
12 5 (0.66%) RDBMS
12 5 (0.66%) SQL Server Reporting Services
13 4 (0.52%) QlikView
13 4 (0.52%) SAP BI
Development Applications
1 28 (3.67%) JIRA
2 14 (1.83%) Git (software)
2 14 (1.83%) Selenium
2 14 (1.83%) Visual Studio
3 11 (1.44%) Subversion
4 9 (1.18%) Dreamweaver
4 9 (1.18%) JUnit
5 8 (1.05%) Cucumber
5 8 (1.05%) Jenkins
5 8 (1.05%) WebDriver
6 6 (0.79%) Ant
6 6 (0.79%) Eclipse
6 6 (0.79%) JMeter
6 6 (0.79%) Maven
6 6 (0.79%) SoapUI
7 5 (0.66%) TeamCity
8 4 (0.52%) Atlassian Bamboo
8 4 (0.52%) Axure RP
8 4 (0.52%) Mockito
8 4 (0.52%) VisualVM
General
1 763 (100.00%) Marketing
2 415 (54.39%) Finance
3 373 (48.89%) Telecoms
4 368 (48.23%) Electronics
5 366 (47.97%) Manufacturing
6 56 (7.34%) Retail
7 40 (5.24%) Advertising
8 28 (3.67%) Publishing
9 24 (3.15%) Banking
10 12 (1.57%) Legal
11 8 (1.05%) Automotive
12 7 (0.92%) Multimedia
13 5 (0.66%) Games
13 5 (0.66%) Spanish Language
14 4 (0.52%) Back Office
14 4 (0.52%) Pharmaceutical
15 3 (0.39%) French Language
15 3 (0.39%) German Language
15 3 (0.39%) Italian Language
15 3 (0.39%) Portuguese Language
Job Titles
1 150 (19.66%) Developer
2 138 (18.09%) Analyst
3 74 (9.70%) Project Manager
4 70 (9.17%) Architect
5 66 (8.65%) Business Analyst
6 39 (5.11%) Consultant
7 35 (4.59%) Digital Analyst
7 35 (4.59%) Marketing Manager
8 33 (4.33%) Senior Developer
9 31 (4.06%) Digital Project Manager
10 30 (3.93%) Digital Architect
11 25 (3.28%) Digital Executive
11 25 (3.28%) Digital Marketing Manager
12 23 (3.01%) Designer
12 23 (3.01%) Java Developer
13 22 (2.88%) Digital Business Analyst
13 22 (2.88%) Marketing Executive
14 21 (2.75%) Senior Manager
15 20 (2.62%) Solutions Architect
15 20 (2.62%) SQL Developer
Libraries, Frameworks & Software Standards
1 136 (17.82%) HTML
2 106 (13.89%) CSS
3 54 (7.08%) jQuery
4 49 (6.42%) .NET
5 39 (5.11%) Web Services
6 37 (4.85%) HTML5
7 28 (3.67%) ASP.NET
8 25 (3.28%) XML
9 22 (2.88%) CSS3
10 19 (2.49%) SOAP
11 18 (2.36%) J2EE
11 18 (2.36%) Spring
12 14 (1.83%) AngularJS
13 13 (1.70%) Ajax
13 13 (1.70%) ASP.NET MVC
13 13 (1.70%) JSON
13 13 (1.70%) REST
14 12 (1.57%) .NET Framework
14 12 (1.57%) LAMP
14 12 (1.57%) XHTML
Miscellaneous
1 70 (9.17%) Social Media
2 63 (8.26%) User Experience
3 58 (7.60%) Analytical Skills
4 35 (4.59%) Mobile App
5 25 (3.28%) Digital Media
6 22 (2.88%) NHS
7 19 (2.49%) Data Centre
8 16 (2.10%) Computer Science
9 14 (1.83%) Algorithms
9 14 (1.83%) Data Integration
10 13 (1.70%) FMCG
11 11 (1.44%) Visualisation
12 8 (1.05%) Management Information System
13 7 (0.92%) Graphic Design
14 6 (0.79%) Copywriting
15 5 (0.66%) Animation
15 5 (0.66%) Blog
15 5 (0.66%) iPad
15 5 (0.66%) Replication
15 5 (0.66%) Video on Demand
Operating Systems
1 43 (5.64%) Windows
2 34 (4.46%) Linux
3 18 (2.36%) Windows Server
4 16 (2.10%) Unix
5 12 (1.57%) Solaris
6 11 (1.44%) Android
7 10 (1.31%) Apple iOS
8 6 (0.79%) Windows Server 2012
9 3 (0.39%) CentOS
9 3 (0.39%) Windows Server 2003
9 3 (0.39%) Windows XP
10 2 (0.26%) AIX
10 2 (0.26%) Windows 10
10 2 (0.26%) Windows Server 2008
10 2 (0.26%) Windows Vista
11 1 (0.13%) Amazon Linux
11 1 (0.13%) Mac OS
11 1 (0.13%) Red Hat Enterprise Linux
11 1 (0.13%) Windows 2000
11 1 (0.13%) Windows 7
Processes & Methodologies
1 380 (49.80%) Business Intelligence
2 368 (48.23%) Programme Management
3 195 (25.56%) Agile Software Development
4 133 (17.43%) Analytics
5 120 (15.73%) E-Commerce
6 94 (12.32%) SEO
7 93 (12.19%) Project Management
8 67 (8.78%) Scrum
9 62 (8.13%) Stakeholder Management
10 58 (7.60%) Content Management
11 53 (6.95%) PRINCE2
12 50 (6.55%) CRM
13 48 (6.29%) B2C
14 42 (5.50%) B2B
15 40 (5.24%) Migration
16 37 (4.85%) OO
17 35 (4.59%) Web Analytics
18 34 (4.46%) TDD
19 32 (4.19%) Pay per click
19 32 (4.19%) Web Development
Programming Languages
1 94 (12.32%) JavaScript
2 82 (10.75%) SQL
3 81 (10.62%) Java
4 39 (5.11%) PHP
5 35 (4.59%) C#
6 22 (2.88%) Ruby
7 18 (2.36%) PL/SQL
8 14 (1.83%) Python
9 8 (1.05%) C++
9 8 (1.05%) Perl
9 8 (1.05%) T-SQL
10 6 (0.79%) VBA
11 4 (0.52%) C
11 4 (0.52%) VB.NET
12 3 (0.39%) Embedded C
12 3 (0.39%) MATLAB
12 3 (0.39%) Objective-C
12 3 (0.39%) PowerShell
13 2 (0.26%) Shell Script
13 2 (0.26%) VB
Qualifications
1 49 (6.42%) Degree
2 16 (2.10%) Security Cleared
3 15 (1.97%) PMP
4 14 (1.83%) PMI Certification
4 14 (1.83%) SC Cleared
5 8 (1.05%) ISEB
5 8 (1.05%) PRINCE2 Certification
6 6 (0.79%) APMP
7 5 (0.66%) VMware Certified Professional (VCP)
8 4 (0.52%) Cisco Certification
8 4 (0.52%) ITIL Certification
9 3 (0.39%) CCNA
10 2 (0.26%) Postgraduate
10 2 (0.26%) VCP5
11 1 (0.13%) BPSS Clearance
11 1 (0.13%) CCIE
11 1 (0.13%) MBA
11 1 (0.13%) MCSA
11 1 (0.13%) MCSE
11 1 (0.13%) PhD
Quality Assurance & Compliance
1 53 (6.95%) QA
2 8 (1.05%) Data Quality
3 3 (0.39%) SLA
3 3 (0.39%) WCAG
4 2 (0.26%) COBIT
4 2 (0.26%) HL7
4 2 (0.26%) SDET
5 1 (0.13%) ISO 9001
5 1 (0.13%) P3O
System Software
1 23 (3.01%) Active Directory
2 13 (1.70%) VMware Infrastructure
3 9 (1.18%) Hyper-V
4 5 (0.66%) VMware ESX
4 5 (0.66%) VMware ESXi
5 2 (0.26%) Firmware
6 1 (0.13%) Docker
6 1 (0.13%) HDFS
6 1 (0.13%) Veritas Cluster Server
6 1 (0.13%) Veritas File System
6 1 (0.13%) Veritas Volume Manager
6 1 (0.13%) XenApp
Systems Management
1 8 (1.05%) SCCM
2 6 (0.79%) SCOM
3 2 (0.26%) NetBackup
3 2 (0.26%) vRealize
4 1 (0.13%) Business Desktop Deployment
4 1 (0.13%) Kibana
4 1 (0.13%) logstash
4 1 (0.13%) Opscode Chef
4 1 (0.13%) Oracle ZFS
4 1 (0.13%) Puppet
4 1 (0.13%) Systems Management Server (SMS)
Vendors
1 368 (48.23%) SAP
2 75 (9.83%) Google
3 71 (9.31%) Adobe
4 51 (6.68%) Oracle
5 48 (6.29%) Microsoft
6 27 (3.54%) Salesforce.com
7 26 (3.41%) VMware
8 15 (1.97%) Sitecore
8 15 (1.97%) Tableau
9 13 (1.70%) Cisco
10 12 (1.57%) Facebook
11 11 (1.44%) hybris
11 11 (1.44%) Salesforce Marketing Cloud
12 10 (1.31%) IBM
13 8 (1.05%) Citrix
14 7 (0.92%) Marketo
15 6 (0.79%) Apple
15 6 (0.79%) Omniture
16 5 (0.66%) ATG
16 5 (0.66%) DoubleClick
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