The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 294 311 349
Rank change year-on-year
+17 +38
Contract jobs citing Digital Marketing 383 402 280
As % of all contract IT jobs located in England 0.78% 0.76% 0.53%
As % of the Processes & Methodologies category 0.93% 0.94% 0.69%
Number of daily rates quoted 298 289 189
Median daily rate £411 £345 £350
Median daily rate % change year-on-year
+19.20% -1.49%
90% offered a daily rate of more than £239 £200 £225
10% offered a daily rate of more than £550 £475 £466
UK excluding London median daily rate £370 £365 £363
% change year-on-year
+1.36% +0.62%
Number of hourly rates quoted 17 18 8
Median hourly rate £32.40 £20.00 £41.95
Median hourly rate % change year-on-year
+62.00% -52.32%
90% offered a hourly rate of more than £17.20 £14.50 £21.54
10% offered a hourly rate of more than £42.82 £41.50 £49.40
UK excluding London median hourly rate £32.40 £20.00 £44.73
% change year-on-year
+62.00% -55.28%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41047 42746 40764
As % of all contract IT jobs located in England 83.47% 81.10% 77.62%
Number of daily rates quoted 27382 28436 25881
Median daily rate £450 £425 £413
Median daily rate % change year-on-year
+5.88% +3.03%
90% offered a daily rate of more than £300 £293 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1034 1183 1137
Median hourly rate £31.00 £32.00 £23.50
Median hourly rate % change year-on-year
-3.12% +36.17%
90% offered a hourly rate of more than £13.00 £13.00 £12.50
10% offered a hourly rate of more than £50.00 £47.76 £47.70
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

Digital Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 25 September 2016.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 25 September 2016.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +36 172 £475 +48.43% 104
South East -2 90 £375 +5.26% 56
East of England +31 44 £350 +2.94% 20
South West +9 37 £350 -12.50% 51
North West +13 17 £413 +43.47% 24
East Midlands -14 7 £400 -11.11% 13
North East -26 7 £475 +18.01% 1
Yorkshire -7 4 £375 +23.53% 15
West Midlands -20 2 £469 +44.23% 13
South Coast - 2 £263 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 25 September 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 783 (100.00%) Marketing
2 406 (51.85%) Finance
3 370 (47.25%) Business Intelligence
4 369 (47.13%) Manufacturing
5 368 (47.00%) Telecoms
5 368 (47.00%) Programme Management
6 365 (46.62%) SAP
7 363 (46.36%) Electronics
8 362 (46.23%) SAP Oil and Gas
9 226 (28.86%) Agile Software Development
10 147 (18.77%) Analytics
11 146 (18.65%) HTML
12 122 (15.58%) CSS
13 121 (15.45%) Java
14 117 (14.94%) E-Commerce
15 96 (12.26%) JavaScript
16 89 (11.37%) Social Media
17 87 (11.11%) Scrum
18 79 (10.09%) SQL
19 76 (9.71%) .NET
20 74 (9.45%) SEO
21 69 (8.81%) CRM
21 69 (8.81%) Microsoft
22 68 (8.68%) Continuous Integration
23 67 (8.56%) Oracle
24 66 (8.43%) TDD
25 65 (8.30%) Linux
26 64 (8.17%) Project Management
27 63 (8.05%) Retail
28 62 (7.92%) Google

Digital Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (7.66%) CMS
2 42 (5.36%) SharePoint
3 26 (3.32%) Adobe Experience Manager
4 22 (2.81%) Apache
5 19 (2.43%) Drupal
6 17 (2.17%) Mule
6 17 (2.17%) Sitecore CMS
7 16 (2.04%) Tomcat
8 14 (1.79%) WordPress
9 12 (1.53%) IIS
9 12 (1.53%) Oracle Service Bus
10 11 (1.40%) Confluence
11 10 (1.28%) Apache Spark
12 8 (1.02%) Umbraco
13 7 (0.89%) Elasticsearch
13 7 (0.89%) SAS
13 7 (0.89%) Skype for Business
14 6 (0.77%) MS Exchange
14 6 (0.77%) WebLogic
15 5 (0.64%) Mule ESB
Applications
1 56 (7.15%) MS Excel
2 47 (6.00%) MS Office
3 34 (4.34%) MS PowerPoint
4 30 (3.83%) Photoshop
5 11 (1.40%) Adobe Illustrator
6 6 (0.77%) InDesign
6 6 (0.77%) MS Project
7 3 (0.38%) MS Visio
8 2 (0.26%) Adobe Creative Suite
8 2 (0.26%) SPSS
9 1 (0.13%) Adobe After Effects
9 1 (0.13%) Fireworks
9 1 (0.13%) InVision
9 1 (0.13%) ProjectWise
9 1 (0.13%) Revit
9 1 (0.13%) Spreadsheet
Business Applications
1 362 (46.23%) SAP Oil and Gas
2 12 (1.53%) Adobe Campaign
2 12 (1.53%) Unit4 Business World
3 7 (0.89%) Dynamics CRM
3 7 (0.89%) Eloqua
4 5 (0.64%) Oracle EBS
4 5 (0.64%) Oracle EBS R12
4 5 (0.64%) Unica
4 5 (0.64%) WebTrends
5 4 (0.51%) Magento
5 4 (0.51%) Sage X3
6 3 (0.38%) Aligne
6 3 (0.38%) OpenCart
6 3 (0.38%) Oracle Applications
6 3 (0.38%) Radian6
7 2 (0.26%) Remedy ITSM
7 2 (0.26%) Salesforce.com CRM
7 2 (0.26%) SAP APO
7 2 (0.26%) SAP LE
7 2 (0.26%) SDL Web 8
Cloud Services
1 47 (6.00%) Google Analytics
2 21 (2.68%) Amazon AWS
3 16 (2.04%) SaaS
4 9 (1.15%) Amazon EC2
5 7 (0.89%) GitHub
5 7 (0.89%) Virtual Private Cloud
6 6 (0.77%) Adobe Analytics
6 6 (0.77%) AdWords
6 6 (0.77%) Microsoft Azure
7 4 (0.51%) Yammer
8 3 (0.38%) Force.com
8 3 (0.38%) Google Tag Manager
8 3 (0.38%) Office 365
9 2 (0.26%) Adobe Creative Cloud
9 2 (0.26%) BlueKai
9 2 (0.26%) IaaS
9 2 (0.26%) Responsys
9 2 (0.26%) Slack
10 1 (0.13%) AWS CloudFormation
10 1 (0.13%) Google Play
Communications & Networking
1 32 (4.09%) Internet
2 26 (3.32%) HTTP
3 25 (3.19%) TCP/IP
4 16 (2.04%) SMS
4 16 (2.04%) SSL
5 11 (1.40%) DNS
6 10 (1.28%) FTP
7 9 (1.15%) HTTPS
7 9 (1.15%) Intranet
8 7 (0.89%) Firewall
8 7 (0.89%) WAN
9 5 (0.64%) LAN
9 5 (0.64%) SSH
9 5 (0.64%) Wireless
10 4 (0.51%) Broadband
10 4 (0.51%) Cisco ASA
10 4 (0.51%) MPLS
10 4 (0.51%) Reverse Proxy
10 4 (0.51%) Skype
11 3 (0.38%) ADSL
Database & Business Intelligence
1 44 (5.62%) SQL Server
2 39 (4.98%) Big Data
3 23 (2.94%) Hadoop
3 23 (2.94%) MySQL
3 23 (2.94%) Oracle Database
4 13 (1.66%) Data Warehouse
5 12 (1.53%) NoSQL
6 9 (1.15%) MongoDB
7 8 (1.02%) PostgreSQL
7 8 (1.02%) SQL Server 2008
8 6 (0.77%) Apache Hive
8 6 (0.77%) Relational Database
9 5 (0.64%) Oracle Database 11g
9 5 (0.64%) Redis
10 4 (0.51%) BusinessObjects
10 4 (0.51%) Data Mining
10 4 (0.51%) DB2
10 4 (0.51%) Oracle BI EE
11 3 (0.38%) Oracle Reports
12 2 (0.26%) Oracle Database 10g
Development Applications
1 27 (3.45%) Jenkins
2 26 (3.32%) Git (software)
3 25 (3.19%) JIRA
4 15 (1.92%) Visual Studio
5 14 (1.79%) Maven
6 11 (1.40%) JUnit
7 9 (1.15%) Selenium
8 8 (1.02%) Cucumber
8 8 (1.02%) Subversion
9 7 (0.89%) WebDriver
10 5 (0.64%) Mockito
10 5 (0.64%) Team Foundation Server
10 5 (0.64%) TeamCity
11 4 (0.51%) Dreamweaver
11 4 (0.51%) GitLab
11 4 (0.51%) webpack
12 3 (0.38%) Atlassian Bamboo
12 3 (0.38%) Oracle APEX
12 3 (0.38%) Talend Open Studio
12 3 (0.38%) TestNG
General
1 783 (100.00%) Marketing
2 406 (51.85%) Finance
3 369 (47.13%) Manufacturing
4 368 (47.00%) Telecoms
5 363 (46.36%) Electronics
6 63 (8.05%) Retail
7 43 (5.49%) Advertising
8 19 (2.43%) Legal
9 17 (2.17%) Banking
9 17 (2.17%) Brand Awareness
10 15 (1.92%) Publishing
11 13 (1.66%) German Language
12 8 (1.02%) Pharmaceutical
13 7 (0.89%) General Ledger
14 5 (0.64%) Automotive
15 4 (0.51%) Billing
15 4 (0.51%) Games
16 3 (0.38%) Back Office
17 2 (0.26%) Financial Institution
17 2 (0.26%) Polish Language
Job Titles
1 200 (25.54%) Developer
2 128 (16.35%) Analyst
3 86 (10.98%) Architect
4 49 (6.26%) Marketing Manager
5 48 (6.13%) Business Analyst
6 47 (6.00%) Project Manager
7 46 (5.87%) Solutions Architect
8 45 (5.75%) Java Developer
9 34 (4.34%) Consultant
10 29 (3.70%) Digital Marketing Manager
11 27 (3.45%) Digital Architect
12 24 (3.07%) Senior Developer
13 22 (2.81%) Digital Project Manager
14 21 (2.68%) .NET Developer
15 20 (2.55%) Data Analyst
15 20 (2.55%) Designer
16 18 (2.30%) ASP.NET MVC Developer
16 18 (2.30%) C# Developer
16 18 (2.30%) Digital Analyst
16 18 (2.30%) Digital Solutions Architect
Libraries, Frameworks & Software Standards
1 146 (18.65%) HTML
2 122 (15.58%) CSS
3 76 (9.71%) .NET
4 53 (6.77%) Web Services
5 52 (6.64%) SOAP
6 49 (6.26%) J2EE
7 46 (5.87%) HTML5
8 43 (5.49%) REST
9 42 (5.36%) AngularJS
10 40 (5.11%) jQuery
11 36 (4.60%) JSON
12 34 (4.34%) ASP.NET
13 32 (4.09%) Spring
14 31 (3.96%) CSS3
15 30 (3.83%) XML
16 26 (3.32%) JMS
16 26 (3.32%) RESTful
17 20 (2.55%) Twitter Bootstrap
18 19 (2.43%) ASP.NET MVC
19 17 (2.17%) ASP.NET Web API
Miscellaneous
1 89 (11.37%) Social Media
2 50 (6.39%) Analytical Skills
3 40 (5.11%) User Experience
4 28 (3.58%) Digital Media
5 19 (2.43%) Visualisation
6 17 (2.17%) Management Information System
7 15 (1.92%) Virtual Team
8 14 (1.79%) Copywriting
9 12 (1.53%) NHS
10 11 (1.40%) N-Tier
11 10 (1.28%) Mobile App
12 9 (1.15%) FMCG
12 9 (1.15%) Statistics
13 7 (0.89%) Algorithms
13 7 (0.89%) Animation
13 7 (0.89%) Blog
14 6 (0.77%) Fintech
14 6 (0.77%) Mathematics
14 6 (0.77%) Wiki
15 5 (0.64%) Performance Metrics
Operating Systems
1 65 (8.30%) Linux
2 42 (5.36%) Windows
3 21 (2.68%) Android
3 21 (2.68%) Unix
4 19 (2.43%) Red Hat Enterprise Linux
5 13 (1.66%) Apple iOS
5 13 (1.66%) Windows Server 2008
6 11 (1.40%) Windows Server
7 7 (0.89%) CentOS
8 6 (0.77%) Fedora
8 6 (0.77%) Windows 7
8 6 (0.77%) Windows Server 2012
9 5 (0.64%) Windows 10
10 3 (0.38%) Mac OS X
10 3 (0.38%) zOS
11 2 (0.26%) SUSE
11 2 (0.26%) Ubuntu
12 1 (0.13%) AIX
12 1 (0.13%) Debian
12 1 (0.13%) Embedded Linux
Processes & Methodologies
1 370 (47.25%) Business Intelligence
2 368 (47.00%) Programme Management
3 226 (28.86%) Agile Software Development
4 147 (18.77%) Analytics
5 117 (14.94%) E-Commerce
6 87 (11.11%) Scrum
7 74 (9.45%) SEO
8 69 (8.81%) CRM
9 68 (8.68%) Continuous Integration
10 66 (8.43%) TDD
11 64 (8.17%) Project Management
12 61 (7.79%) Stakeholder Management
13 50 (6.39%) MVC
14 45 (5.75%) Pay per click
15 44 (5.62%) Migration
16 42 (5.36%) B2B
16 42 (5.36%) SOA
17 40 (5.11%) OO
18 38 (4.85%) B2C
19 36 (4.60%) Web Development
Programming Languages
1 121 (15.45%) Java
2 96 (12.26%) JavaScript
3 79 (10.09%) SQL
4 36 (4.60%) C#
5 26 (3.32%) Python
6 25 (3.19%) PHP
7 15 (1.92%) Bash Shell
8 14 (1.79%) R
8 14 (1.79%) Ruby
9 12 (1.53%) PL/SQL
10 9 (1.15%) C++
10 9 (1.15%) Objective-C
11 8 (1.02%) C
12 6 (0.77%) Perl
13 4 (0.51%) PowerShell
13 4 (0.51%) Scala
13 4 (0.51%) VBA
13 4 (0.51%) XPath
14 3 (0.38%) ABAP
14 3 (0.38%) Groovy
Qualifications
1 60 (7.66%) Degree
2 36 (4.60%) Security Cleared
3 22 (2.81%) SC Cleared
4 13 (1.66%) DV Cleared
5 7 (0.89%) ISEB
6 4 (0.51%) Cisco Certification
6 4 (0.51%) ITIL Certification
6 4 (0.51%) PRINCE2 Certification
7 3 (0.38%) CCNP
7 3 (0.38%) ISTQB
7 3 (0.38%) PMI Certification
7 3 (0.38%) PMP
8 2 (0.26%) CCDP
8 2 (0.26%) CCSA
8 2 (0.26%) CCSE
8 2 (0.26%) MBA
8 2 (0.26%) Microsoft Certification
8 2 (0.26%) PRINCE2 Practitioner
9 1 (0.13%) MCITP
9 1 (0.13%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 38 (4.85%) QA
2 16 (2.04%) Data Quality
3 10 (1.28%) SLA
4 4 (0.51%) PCI DSS
5 3 (0.38%) WCAG
6 2 (0.26%) Actionable Recommendations
6 2 (0.26%) COBIT
6 2 (0.26%) HL7
7 1 (0.13%) Disclosure Scotland
7 1 (0.13%) Sarbanes-Oxley
System Software
1 19 (2.43%) Active Directory
2 18 (2.30%) VMware Infrastructure
3 6 (0.77%) Docker
4 3 (0.38%) HDFS
4 3 (0.38%) Hyper-V
4 3 (0.38%) vSphere
4 3 (0.38%) Xen
5 2 (0.26%) Virtual Servers
5 2 (0.26%) VMware ESX
5 2 (0.26%) VMware ESXi
6 1 (0.13%) Apache Flume
6 1 (0.13%) vCloud
6 1 (0.13%) VirtualBox
Systems Management
1 12 (1.53%) Puppet
2 10 (1.28%) Opscode Chef
3 4 (0.51%) QRadar
4 3 (0.38%) RSA Archer
4 3 (0.38%) SCCM
5 2 (0.26%) AirWatch
5 2 (0.26%) Ansible
5 2 (0.26%) Cisco Prime
5 2 (0.26%) HP Quality Center
5 2 (0.26%) Nagios
6 1 (0.13%) FortiGate
6 1 (0.13%) FreeIPA
6 1 (0.13%) HP Data Protector
6 1 (0.13%) Icinga
6 1 (0.13%) Kibana
6 1 (0.13%) Kubernetes
6 1 (0.13%) logstash
6 1 (0.13%) Oracle ZFS
6 1 (0.13%) SCOM
6 1 (0.13%) SELinux
Vendors
1 365 (46.62%) SAP
2 69 (8.81%) Microsoft
3 67 (8.56%) Oracle
4 62 (7.92%) Adobe
4 62 (7.92%) Google
5 35 (4.47%) Salesforce.com
6 29 (3.70%) Sitecore
7 22 (2.81%) Facebook
8 21 (2.68%) Red Hat
8 21 (2.68%) VMware
9 17 (2.17%) Tableau
10 15 (1.92%) Marketo
11 14 (1.79%) WSO2
12 13 (1.66%) hybris
13 12 (1.53%) DoubleClick
14 10 (1.28%) Cisco
14 10 (1.28%) IBM
14 10 (1.28%) Twitter
15 8 (1.02%) HP
16 7 (0.89%) Citrix
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