The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 278 314 316
Rank change year-on-year
+36 +2
Contract jobs citing Digital Marketing 409 349 301
As % of all contract IT jobs located in England 0.83% 0.70% 0.63%
As % of the Processes & Methodologies category 1.00% 0.87% 0.80%
Number of daily rates quoted 320 271 200
Median daily rate £390 £375 £345
Median daily rate % change year-on-year
+4.00% +8.69%
90% offered a daily rate of more than £215 £228 £225
10% offered a daily rate of more than £600 £500 £464
UK excluding London median daily rate £375 £375 £339
% change year-on-year
- +10.70%
Number of hourly rates quoted 19 3 4
Median hourly rate £26.25 £35.00 £26.50
Median hourly rate % change year-on-year
-25.00% +32.07%
90% offered a hourly rate of more than £18.72 £23.00 £22.30
10% offered a hourly rate of more than £44.77 £38.20 £30.00
UK excluding London median hourly rate £32.25 £35.00 £23.00
% change year-on-year
-7.85% +52.17%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40710 39911 37758
As % of all contract IT jobs located in England 82.40% 79.72% 78.63%
Number of daily rates quoted 27348 26219 24080
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 934 1059 1123
Median hourly rate £27.50 £27.50 £27.50
90% offered a hourly rate of more than £13.00 £12.21 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £46.00
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Digital Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 28 June 2016.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 28 June 2016.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +36 177 £413 +13.79% 100
South East +1 78 £375 - 59
South West +10 68 £375 -1.31% 46
North West +1 28 £375 +18.11% 26
Yorkshire +5 18 £400 +14.28% 10
East Midlands -8 14 £450 -25.00% 5
East of England +8 11 £600 +50.00% 13
West Midlands -31 11 £375 +15.38% 5
North East -62 1 - -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 28 June 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 794 (100.00%) Marketing
2 457 (57.56%) Finance
3 417 (52.52%) Business Intelligence
4 416 (52.39%) Telecoms
5 414 (52.14%) Programme Management
6 413 (52.02%) Manufacturing
7 409 (51.51%) SAP
8 408 (51.39%) Electronics
9 407 (51.26%) SAP Oil and Gas
10 233 (29.35%) Agile Software Development
11 122 (15.37%) HTML
12 120 (15.11%) Analytics
13 116 (14.61%) Java
13 116 (14.61%) E-Commerce
14 100 (12.59%) Scrum
15 99 (12.47%) CSS
16 96 (12.09%) SQL
17 87 (10.96%) Stakeholder Management
18 80 (10.08%) JavaScript
18 80 (10.08%) SEO
19 75 (9.45%) Project Management
19 75 (9.45%) Social Media
20 69 (8.69%) Microsoft
21 64 (8.06%) CMS
21 64 (8.06%) Degree
22 63 (7.93%) Linux
23 59 (7.43%) .NET
24 58 (7.30%) User Experience
25 56 (7.05%) Oracle
25 56 (7.05%) TDD

Digital Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 64 (8.06%) CMS
2 37 (4.66%) SharePoint
3 21 (2.64%) Drupal
4 20 (2.52%) Confluence
4 20 (2.52%) Tomcat
5 19 (2.39%) Apache
6 17 (2.14%) Mule
6 17 (2.14%) Sitecore CMS
7 13 (1.64%) WordPress
8 12 (1.51%) Adobe Experience Manager
8 12 (1.51%) Oracle Service Bus
9 10 (1.26%) MS Exchange
10 9 (1.13%) Mule ESB
11 7 (0.88%) Apache Spark
11 7 (0.88%) Umbraco
11 7 (0.88%) WebLogic
12 6 (0.76%) Joomla!
13 5 (0.63%) Exchange Server 2010
13 5 (0.63%) Skype for Business
13 5 (0.63%) WebSphere
Applications
1 55 (6.93%) MS Excel
2 49 (6.17%) MS Office
3 29 (3.65%) MS PowerPoint
3 29 (3.65%) Photoshop
4 8 (1.01%) MS Project
4 8 (1.01%) MS Visio
5 6 (0.76%) Adobe Illustrator
6 4 (0.50%) InDesign
7 3 (0.38%) Adobe Creative Suite
7 3 (0.38%) Fireworks
8 1 (0.13%) ProjectWise
8 1 (0.13%) Revit
8 1 (0.13%) SPSS
Business Applications
1 407 (51.26%) SAP Oil and Gas
2 12 (1.51%) Unit4 Business World
3 9 (1.13%) Adobe Campaign
4 8 (1.01%) Dynamics CRM
4 8 (1.01%) WebTrends
5 5 (0.63%) Magento
6 4 (0.50%) Eloqua
6 4 (0.50%) Oracle EBS
6 4 (0.50%) Oracle EBS R12
6 4 (0.50%) Remedy ITSM
7 3 (0.38%) Aligne
8 2 (0.25%) OpenCart
8 2 (0.25%) ResourceLink
9 1 (0.13%) Dynamics NAV
9 1 (0.13%) Oracle Payables
9 1 (0.13%) Radian6
9 1 (0.13%) SAP ERP
9 1 (0.13%) SAP MM
9 1 (0.13%) SAP R/3
9 1 (0.13%) Shopify
Cloud Services
1 42 (5.29%) Google Analytics
2 28 (3.53%) Amazon AWS
3 15 (1.89%) SaaS
4 11 (1.39%) Amazon EC2
4 11 (1.39%) GitHub
5 9 (1.13%) Virtual Private Cloud
6 8 (1.01%) AdWords
6 8 (1.01%) Office 365
7 6 (0.76%) Adobe Analytics
7 6 (0.76%) Microsoft Azure
7 6 (0.76%) Yammer
8 4 (0.50%) SuccessFactors
9 3 (0.38%) Google Checkout
9 3 (0.38%) MailChimp
10 2 (0.25%) AWS Lambda
10 2 (0.25%) Cloud Computing
11 1 (0.13%) Amazon S3
11 1 (0.13%) Force.com
11 1 (0.13%) PaaS
11 1 (0.13%) SmartFocus
Communications & Networking
1 30 (3.78%) Internet
2 20 (2.52%) TCP/IP
3 13 (1.64%) Intranet
4 12 (1.51%) MPLS
4 12 (1.51%) WAN
5 11 (1.39%) BGP
5 11 (1.39%) DNS
5 11 (1.39%) OSPF
5 11 (1.39%) VPN
6 10 (1.26%) HTTP
7 9 (1.13%) IPv6
8 8 (1.01%) Firewall
8 8 (1.01%) LAN
9 6 (0.76%) DHCP
9 6 (0.76%) SAN
9 6 (0.76%) SMS
10 5 (0.63%) IPv4
11 4 (0.50%) FTP
11 4 (0.50%) SSH
11 4 (0.50%) SSL
Database & Business Intelligence
1 47 (5.92%) SQL Server
2 32 (4.03%) Big Data
3 23 (2.90%) Oracle Database
4 22 (2.77%) MySQL
5 19 (2.39%) Data Warehouse
6 13 (1.64%) Hadoop
7 10 (1.26%) NoSQL
8 7 (0.88%) Data Mining
8 7 (0.88%) Relational Database
8 7 (0.88%) SQL Server 2008
9 6 (0.76%) MongoDB
10 5 (0.63%) Apache Hive
10 5 (0.63%) DB2
10 5 (0.63%) SQL Server Reporting Services
11 4 (0.50%) PostgreSQL
11 4 (0.50%) SQL Server Integration Services
12 3 (0.38%) Apache Cassandra
12 3 (0.38%) Oracle BI EE
12 3 (0.38%) Oracle Database 11g
12 3 (0.38%) SQL Server Analysis Services
Development Applications
1 44 (5.54%) JIRA
2 22 (2.77%) Jenkins
3 19 (2.39%) JUnit
4 17 (2.14%) Git (software)
5 16 (2.02%) Maven
6 14 (1.76%) Subversion
7 13 (1.64%) Visual Studio
8 9 (1.13%) Cucumber
9 7 (0.88%) Selenium
10 6 (0.76%) Mockito
10 6 (0.76%) Team Foundation Server
11 4 (0.50%) Atlassian Bamboo
11 4 (0.50%) Axure RP
11 4 (0.50%) Gradle
11 4 (0.50%) PhantomJS
11 4 (0.50%) Zephyr
12 3 (0.38%) Grunt
12 3 (0.38%) gulp
12 3 (0.38%) Sublime Text
12 3 (0.38%) Talend Open Studio
General
1 794 (100.00%) Marketing
2 457 (57.56%) Finance
3 416 (52.39%) Telecoms
4 413 (52.02%) Manufacturing
5 408 (51.39%) Electronics
6 46 (5.79%) Retail
7 38 (4.79%) Advertising
8 19 (2.39%) Banking
9 18 (2.27%) Publishing
10 16 (2.02%) Brand Awareness
11 14 (1.76%) German Language
11 14 (1.76%) Legal
12 6 (0.76%) Games
13 5 (0.63%) Spanish Language
14 4 (0.50%) Back Office
14 4 (0.50%) Italian Language
15 3 (0.38%) Billing
15 3 (0.38%) French Language
16 2 (0.25%) Polish Language
16 2 (0.25%) Portuguese Language
Job Titles
1 207 (26.07%) Developer
2 128 (16.12%) Analyst
3 64 (8.06%) Architect
4 59 (7.43%) Project Manager
5 57 (7.18%) Business Analyst
6 56 (7.05%) Java Developer
7 50 (6.30%) Marketing Manager
8 42 (5.29%) Senior Developer
9 26 (3.27%) Digital Marketing Manager
10 24 (3.02%) Digital Project Manager
11 23 (2.90%) Consultant
12 21 (2.64%) Digital Analyst
12 21 (2.64%) Marketing Executive
13 20 (2.52%) Digital Architect
14 19 (2.39%) Solutions Architect
15 18 (2.27%) Data Analyst
15 18 (2.27%) Senior Manager
16 17 (2.14%) C# Developer
16 17 (2.14%) Digital Executive
16 17 (2.14%) Integration Developer
Libraries, Frameworks & Software Standards
1 122 (15.37%) HTML
2 99 (12.47%) CSS
3 59 (7.43%) .NET
4 50 (6.30%) Web Services
5 45 (5.67%) Spring
6 42 (5.29%) HTML5
6 42 (5.29%) J2EE
7 41 (5.16%) SOAP
8 38 (4.79%) jQuery
8 38 (4.79%) XML
9 30 (3.78%) ASP.NET
10 29 (3.65%) CSS3
11 26 (3.27%) JMS
12 25 (3.15%) AngularJS
13 24 (3.02%) JSON
14 23 (2.90%) RESTful
15 22 (2.77%) Spring MVC
16 21 (2.64%) Hibernate
16 21 (2.64%) REST
17 19 (2.39%) Ajax
Miscellaneous
1 75 (9.45%) Social Media
2 58 (7.30%) User Experience
3 44 (5.54%) Analytical Skills
4 28 (3.53%) Digital Media
5 19 (2.39%) Mobile App
6 12 (1.51%) Visualisation
7 10 (1.26%) Copywriting
7 10 (1.26%) NHS
8 9 (1.13%) Data Integration
8 9 (1.13%) FMCG
8 9 (1.13%) Statistics
9 8 (1.01%) Computer Science
9 8 (1.01%) Mathematics
9 8 (1.01%) N-Tier
9 8 (1.01%) Wiki
10 7 (0.88%) Algorithms
10 7 (0.88%) Fintech
10 7 (0.88%) Graphic Design
10 7 (0.88%) Management Information System
11 6 (0.76%) Data Centre
Operating Systems
1 63 (7.93%) Linux
2 34 (4.28%) Windows
3 27 (3.40%) Unix
4 15 (1.89%) Windows Server
5 10 (1.26%) Android
6 8 (1.01%) Windows Server 2012
7 7 (0.88%) CentOS
7 7 (0.88%) Red Hat Enterprise Linux
8 6 (0.76%) Apple iOS
9 5 (0.63%) Fedora
9 5 (0.63%) Windows Server 2008
10 4 (0.50%) Solaris
11 3 (0.38%) zOS
12 2 (0.25%) Windows Server 2003
13 1 (0.13%) AIX
13 1 (0.13%) Debian
13 1 (0.13%) Mac OS X
13 1 (0.13%) Mac OS X Server
13 1 (0.13%) Ubuntu
13 1 (0.13%) VMS
Processes & Methodologies
1 417 (52.52%) Business Intelligence
2 414 (52.14%) Programme Management
3 233 (29.35%) Agile Software Development
4 120 (15.11%) Analytics
5 116 (14.61%) E-Commerce
6 100 (12.59%) Scrum
7 87 (10.96%) Stakeholder Management
8 80 (10.08%) SEO
9 75 (9.45%) Project Management
10 56 (7.05%) TDD
11 51 (6.42%) CRM
12 45 (5.67%) Pay per click
13 43 (5.42%) MVC
13 43 (5.42%) Web Development
14 40 (5.04%) B2B
14 40 (5.04%) Migration
15 39 (4.91%) Continuous Integration
16 36 (4.53%) B2C
16 36 (4.53%) Waterfall
17 34 (4.28%) Content Management
Programming Languages
1 116 (14.61%) Java
2 96 (12.09%) SQL
3 80 (10.08%) JavaScript
4 31 (3.90%) C#
5 25 (3.15%) PHP
6 24 (3.02%) Python
7 17 (2.14%) PL/SQL
8 14 (1.76%) Ruby
9 10 (1.26%) C++
10 9 (1.13%) R
11 8 (1.01%) Perl
12 7 (0.88%) VBA
13 6 (0.76%) PowerShell
14 5 (0.63%) C
15 4 (0.50%) Bash Shell
15 4 (0.50%) Groovy
15 4 (0.50%) T-SQL
16 3 (0.38%) Apex Code
16 3 (0.38%) Shell Script
17 2 (0.25%) SQR
Qualifications
1 64 (8.06%) Degree
2 28 (3.53%) Security Cleared
3 15 (1.89%) SC Cleared
4 11 (1.39%) DV Cleared
4 11 (1.39%) ISEB
5 9 (1.13%) ITIL Certification
6 7 (0.88%) Cisco Certification
7 5 (0.63%) ISTQB
7 5 (0.63%) PMI Certification
7 5 (0.63%) PMP
8 4 (0.50%) Microsoft Certification
8 4 (0.50%) PRINCE2 Certification
9 3 (0.38%) CCNP
9 3 (0.38%) MCSA
10 2 (0.25%) CCDP
10 2 (0.25%) CCNA
10 2 (0.25%) CCSA
10 2 (0.25%) MCSE
10 2 (0.25%) Postgraduate
10 2 (0.25%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 40 (5.04%) QA
2 12 (1.51%) Data Quality
3 7 (0.88%) SLA
4 6 (0.76%) WCAG
5 4 (0.50%) COBIT
6 3 (0.38%) HL7
7 2 (0.25%) PCI DSS
8 1 (0.13%) Sarbanes-Oxley
System Software
1 18 (2.27%) Active Directory
2 13 (1.64%) Docker
3 11 (1.39%) VMware Infrastructure
4 6 (0.76%) VMware ESX
5 5 (0.63%) VMware ESXi
6 4 (0.50%) vSphere
7 3 (0.38%) Hyper-V
8 2 (0.25%) HDFS
8 2 (0.25%) Virtual Servers
9 1 (0.13%) Microsoft Virtual Server
9 1 (0.13%) Virtual Machines
9 1 (0.13%) VirtualBox
9 1 (0.13%) Xen
9 1 (0.13%) XenApp
Systems Management
1 14 (1.76%) Puppet
2 11 (1.39%) Opscode Chef
3 5 (0.63%) Packer
3 5 (0.63%) Terraform
4 3 (0.38%) Nagios
4 3 (0.38%) QRadar
4 3 (0.38%) RSA Archer
5 2 (0.25%) Ansible
5 2 (0.25%) Cisco Prime
5 2 (0.25%) FreeIPA
5 2 (0.25%) Icinga
5 2 (0.25%) Kubernetes
5 2 (0.25%) Mesos
5 2 (0.25%) SCCM
5 2 (0.25%) SELinux
6 1 (0.13%) AirWatch
6 1 (0.13%) FortiGate
6 1 (0.13%) Kibana
6 1 (0.13%) logstash
6 1 (0.13%) XenMobile
Vendors
1 409 (51.51%) SAP
2 69 (8.69%) Microsoft
3 56 (7.05%) Oracle
4 48 (6.05%) Google
5 46 (5.79%) Adobe
6 34 (4.28%) Salesforce.com
7 28 (3.53%) Sitecore
8 20 (2.52%) Cisco
9 18 (2.27%) hybris
9 18 (2.27%) VMware
10 17 (2.14%) Marketo
11 15 (1.89%) Tableau
12 11 (1.39%) WSO2
13 10 (1.26%) HP
13 10 (1.26%) Red Hat
14 9 (1.13%) Facebook
15 8 (1.01%) DoubleClick
16 7 (0.88%) Citrix
17 6 (0.76%) ATG
17 6 (0.76%) IBM
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