The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 264 294 452
Rank change year-on-year
+30 +158
Contract jobs citing Digital Marketing 420 321 107
As % of all contract IT jobs located in England 0.79% 0.64% 0.22%
As % of the Processes & Methodologies category 1.01% 0.83% 0.30%
Number of daily rates quoted 315 213 55
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £350 £400
Average daily rate % change year-on-year
-7.14% -12.50%
90% offered a daily rate of more than £200 £225 £205
10% offered a daily rate of more than £475 £475 £570
UK excluding London average daily rate £345 £350 £340
% change year-on-year
-1.42% +2.94%
Number of hourly rates quoted 17 8 3
Average hourly rate £33.64 £35.98 £18.00
Average hourly rate % change year-on-year
-6.49% +99.86%
UK excluding London average hourly rate £33.64 £41.95 -
% change year-on-year
-19.80% -
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41529 38605 35912
As % of all contract IT jobs located in England 78.30% 76.37% 75.38%
Number of daily rates quoted 27590 24397 22520
Average daily rate £425 £413 £410
Average daily rate % change year-on-year
+3.03% +0.60%
90% offered a daily rate of more than £295 £275 £275
10% offered a daily rate of more than £588 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1128 1085 1024
Average hourly rate £31.00 £24.56 £30.00
Average hourly rate % change year-on-year
+26.22% -18.13%
90% offered a hourly rate of more than £13.00 £12.50 £12.66
10% offered a hourly rate of more than £50.00 £47.50 £50.00
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

Digital Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 4 September 2015.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 4 September 2015.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +35 139 £323 -12.83% 63
South East -21 114 £325 -7.14% 60
South West +10 48 £388 +19.23% 20
North West -23 30 £310 -22.50% 20
East of England +17 27 £325 -25.71% 9
Yorkshire -9 25 £310 +106.66% 15
East Midlands +1 16 £450 +63.63% 6
North East -24 12 £400 +6.66% 7
West Midlands +8 5 £325 +44.44% 8
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 4 September 2015, IT contractor jobs across the England region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 758 (100.00%) Marketing
2 359 (47.36%) Finance
3 316 (41.69%) Telecoms
4 311 (41.03%) Business Intelligence
5 309 (40.77%) Programme Management
6 307 (40.50%) Manufacturing
7 306 (40.37%) Electronics
8 305 (40.24%) SAP
9 303 (39.97%) DTV
9 303 (39.97%) SAP Oil and Gas
10 188 (24.80%) Agile Software Development
11 159 (20.98%) HTML
12 135 (17.81%) CSS
13 131 (17.28%) E-Commerce
14 118 (15.57%) Analytics
15 112 (14.78%) Project Management
16 111 (14.64%) User Experience
17 107 (14.12%) JavaScript
18 105 (13.85%) Adobe
19 97 (12.80%) SEO
20 93 (12.27%) Content Management
21 84 (11.08%) SQL
22 77 (10.16%) Social Media
23 75 (9.89%) Java
24 74 (9.76%) CMS
25 72 (9.50%) Oracle
26 68 (8.97%) Scrum
27 65 (8.58%) Google
28 57 (7.52%) Retail
29 56 (7.39%) .NET

Digital Marketing
Top Related IT Skills in England by Category

For the 6 months to 4 September 2015, IT contractor jobs across the England region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 74 (9.76%) CMS
2 40 (5.28%) WebSphere
3 38 (5.01%) Adobe Experience Manager
4 23 (3.03%) SharePoint
5 17 (2.24%) WebLogic
6 15 (1.98%) WebLogic Portal
7 14 (1.85%) WordPress
7 14 (1.85%) WebSphere Portal
8 13 (1.72%) Drupal
9 12 (1.58%) ColdFusion
9 12 (1.58%) IIS
9 12 (1.58%) Apache
9 12 (1.58%) Tomcat
9 12 (1.58%) Mule
10 11 (1.45%) JBoss
11 10 (1.32%) Umbraco
12 9 (1.19%) Commerce Server
12 9 (1.19%) Confluence
13 8 (1.06%) Mule ESB
14 7 (0.92%) Sitecore CMS
Applications
1 40 (5.28%) Photoshop
2 34 (4.49%) MS Excel
3 24 (3.17%) MS Visio
4 19 (2.51%) MS Office
5 18 (2.37%) MS Project
5 18 (2.37%) MS PowerPoint
6 17 (2.24%) Adobe Illustrator
7 8 (1.06%) Spreadsheet
8 7 (0.92%) Adobe Creative Suite
9 6 (0.79%) InDesign
10 5 (0.66%) SPSS
11 3 (0.40%) Acrobat
12 2 (0.26%) Fireworks
13 1 (0.13%) Simulink
13 1 (0.13%) ImageReady
13 1 (0.13%) GNU Octave
13 1 (0.13%) FastStats
13 1 (0.13%) PowerPivot
Business Applications
1 303 (39.97%) SAP Oil and Gas
2 10 (1.32%) Radian6
3 9 (1.19%) Adobe Campaign
4 8 (1.06%) Remedy ITSM
5 7 (0.92%) Dynamics CRM
6 4 (0.53%) WebTrends
7 3 (0.40%) Agresso
8 2 (0.26%) Magento
8 2 (0.26%) Dynamics AX
8 2 (0.26%) Unica
9 1 (0.13%) Oracle BPM
9 1 (0.13%) SAP FI
9 1 (0.13%) Oracle EBS
Cloud Services
1 42 (5.54%) Google Analytics
2 25 (3.30%) Adobe Analytics
3 24 (3.17%) Amazon AWS
4 10 (1.32%) Amazon EC2
5 6 (0.79%) SaaS
6 5 (0.66%) Silverpop
7 3 (0.40%) Office 365
8 2 (0.26%) GitHub
8 2 (0.26%) Virtual Private Cloud
8 2 (0.26%) PaaS
8 2 (0.26%) SmartFocus
8 2 (0.26%) Cloud Computing
9 1 (0.13%) Google Apps
9 1 (0.13%) Google Cloud Platform
Communications & Networking
1 19 (2.51%) Internet
2 15 (1.98%) TCP/IP
3 13 (1.72%) HTTP
4 11 (1.45%) SAN
4 11 (1.45%) DNS
5 9 (1.19%) DHCP
6 8 (1.06%) LDAP
6 8 (1.06%) NAS
7 6 (0.79%) LAN
7 6 (0.79%) VPN
7 6 (0.79%) HTTPS
8 5 (0.66%) WAN
8 5 (0.66%) Firewall
9 4 (0.53%) Cisco ASA
9 4 (0.53%) MPLS
10 3 (0.40%) Intranet
10 3 (0.40%) FTP
10 3 (0.40%) BGP
11 2 (0.26%) Network Security
11 2 (0.26%) Cisco Nexus
Database & Business Intelligence
1 52 (6.86%) SQL Server
2 27 (3.56%) Relational Database
3 24 (3.17%) MySQL
4 15 (1.98%) Big Data
5 13 (1.72%) SQL Server Reporting Services
6 12 (1.58%) SQLite
6 12 (1.58%) Data Warehouse
7 10 (1.32%) Hadoop
8 8 (1.06%) SQL Server Integration Services
8 8 (1.06%) SQL Server 2012
9 7 (0.92%) QlikView
10 6 (0.79%) PostgreSQL
10 6 (0.79%) RDBMS
10 6 (0.79%) BusinessObjects
10 6 (0.79%) Oracle Database
10 6 (0.79%) SQL Server 2008
11 5 (0.66%) SQL Server Analysis Services
11 5 (0.66%) MongoDB
12 4 (0.53%) NoSQL
13 3 (0.40%) SAP Data Services
Development Applications
1 25 (3.30%) JIRA
2 23 (3.03%) Git (software)
3 13 (1.72%) Maven
4 12 (1.58%) Subversion
5 11 (1.45%) Selenium
5 11 (1.45%) Eclipse
6 10 (1.32%) Ant
6 10 (1.32%) Visual Studio
7 9 (1.19%) Jenkins
8 8 (1.06%) Dreamweaver
9 7 (0.92%) RSpec
10 6 (0.79%) WebDriver
10 6 (0.79%) SoapUI
11 5 (0.66%) TeamCity
12 4 (0.53%) JUnit
12 4 (0.53%) Atlassian Bamboo
13 3 (0.40%) Cucumber
13 3 (0.40%) Axure RP
14 2 (0.26%) FindBugs
14 2 (0.26%) SpecFlow
General
1 758 (100.00%) Marketing
2 359 (47.36%) Finance
3 316 (41.69%) Telecoms
4 307 (40.50%) Manufacturing
5 306 (40.37%) Electronics
6 57 (7.52%) Retail
7 31 (4.09%) Advertising
8 20 (2.64%) Publishing
9 19 (2.51%) Legal
9 19 (2.51%) Banking
10 16 (2.11%) Automotive
11 14 (1.85%) Games
12 13 (1.72%) Billing
13 8 (1.06%) Multimedia
14 6 (0.79%) Law
14 6 (0.79%) Pharmaceutical
15 3 (0.40%) Portuguese Language
15 3 (0.40%) Interactive Media
15 3 (0.40%) Dutch Language
15 3 (0.40%) French Language
Job Titles
1 174 (22.96%) Developer
2 123 (16.23%) Analyst
3 87 (11.48%) Project Manager
4 59 (7.78%) Business Analyst
5 49 (6.46%) Architect
6 42 (5.54%) Designer
7 36 (4.75%) Consultant
8 34 (4.49%) Digital Project Manager
9 33 (4.35%) Marketing Manager
10 27 (3.56%) Web Developer
11 25 (3.30%) Senior Developer
12 24 (3.17%) Java Developer
13 22 (2.90%) Digital Marketing Manager
14 21 (2.77%) Solutions Architect
15 19 (2.51%) Front-End Developer
16 17 (2.24%) Junior
16 17 (2.24%) Administrator
17 16 (2.11%) Coordinator
18 15 (1.98%) Web Designer
19 14 (1.85%) Web Manager
Libraries, Frameworks & Software Standards
1 159 (20.98%) HTML
2 135 (17.81%) CSS
3 56 (7.39%) .NET
4 47 (6.20%) Web Services
5 42 (5.54%) XML
6 40 (5.28%) HTML5
7 39 (5.15%) jQuery
8 36 (4.75%) ASP.NET
9 30 (3.96%) SOAP
10 27 (3.56%) REST
11 26 (3.43%) CSS3
12 20 (2.64%) JSON
13 19 (2.51%) Spring
14 18 (2.37%) Ajax
14 18 (2.37%) ASP.NET MVC
14 18 (2.37%) WebCenter
15 17 (2.24%) J2EE
16 16 (2.11%) AngularJS
17 12 (1.58%) Flash
18 11 (1.45%) XHTML
Miscellaneous
1 303 (39.97%) DTV
2 111 (14.64%) User Experience
3 77 (10.16%) Social Media
4 55 (7.26%) NHS
5 49 (6.46%) Analytical Skills
6 43 (5.67%) Mobile App
7 28 (3.69%) Digital Media
8 17 (2.24%) Computer Science
9 16 (2.11%) Management Information System
10 13 (1.72%) Graphic Design
10 13 (1.72%) Data Centre
11 12 (1.58%) Algorithms
12 11 (1.45%) Replication
13 8 (1.06%) Blog
13 8 (1.06%) iPhone
14 7 (0.92%) Copywriting
14 7 (0.92%) PMI
15 6 (0.79%) Visualisation
16 5 (0.66%) Social Network
17 4 (0.53%) FMCG
Operating Systems
1 50 (6.60%) Windows
2 43 (5.67%) Linux
3 25 (3.30%) UNIX
4 18 (2.37%) Apple iOS
5 14 (1.85%) Android
5 14 (1.85%) Windows Server 2008
5 14 (1.85%) Red Hat Enterprise Linux
6 9 (1.19%) Solaris
7 6 (0.79%) Windows 7
8 4 (0.53%) Windows Server 2012
8 4 (0.53%) Amazon Linux
8 4 (0.53%) Windows Server 2003
9 3 (0.40%) Windows 8
9 3 (0.40%) CentOS
10 2 (0.26%) Fedora
10 2 (0.26%) Windows 2000
11 1 (0.13%) Windows XP
11 1 (0.13%) Ubuntu
11 1 (0.13%) Embedded Linux
11 1 (0.13%) SUSE
Processes & Methodologies
1 311 (41.03%) Business Intelligence
2 309 (40.77%) Programme Management
3 188 (24.80%) Agile Software Development
4 131 (17.28%) E-Commerce
5 118 (15.57%) Analytics
6 112 (14.78%) Project Management
7 97 (12.80%) SEO
8 93 (12.27%) Content Management
9 68 (8.97%) Scrum
10 55 (7.26%) PRINCE2
11 45 (5.94%) CRM
12 43 (5.67%) Stakeholder Management
13 40 (5.28%) OO
14 39 (5.15%) TDD
15 35 (4.62%) Web Analytics
15 35 (4.62%) B2C
15 35 (4.62%) MVC
16 34 (4.49%) Migration
17 33 (4.35%) Web Design
17 33 (4.35%) Pay per click
Programming Languages
1 107 (14.12%) JavaScript
2 84 (11.08%) SQL
3 75 (9.89%) Java
4 39 (5.15%) C#
5 28 (3.69%) PHP
6 18 (2.37%) Ruby
7 12 (1.58%) CFML
8 11 (1.45%) Objective-C
9 9 (1.19%) Python
9 9 (1.19%) T-SQL
9 9 (1.19%) C
10 8 (1.06%) C++
10 8 (1.06%) PowerShell
11 6 (0.79%) Bash Shell
11 6 (0.79%) VB.NET
12 4 (0.53%) PL/SQL
12 4 (0.53%) Perl
12 4 (0.53%) R
13 2 (0.26%) PHP5
14 1 (0.13%) Groovy
Qualifications
1 53 (6.99%) Degree
2 11 (1.45%) PRINCE2 Certification
3 7 (0.92%) PMI Certification
4 5 (0.66%) Security Cleared
4 5 (0.66%) ITIL Certification
5 4 (0.53%) ISEB
5 4 (0.53%) Cisco Certification
6 3 (0.40%) PMP
6 3 (0.40%) CCNP
6 3 (0.40%) SC Cleared
7 2 (0.26%) ACCA
7 2 (0.26%) CIMA
7 2 (0.26%) CCIP
7 2 (0.26%) CCNA
8 1 (0.13%) Microsoft Certification
8 1 (0.13%) Oracle Certification
8 1 (0.13%) VMware Certified Professional (VCP)
8 1 (0.13%) APMP
Quality Assurance & Compliance
1 17 (2.24%) QA
2 10 (1.32%) SLA
3 4 (0.53%) HL7
4 2 (0.26%) Data Quality
5 1 (0.13%) PCI DSS
5 1 (0.13%) WCAG
5 1 (0.13%) WAI
System Software
1 18 (2.37%) Active Directory
2 12 (1.58%) VMware Infrastructure
3 8 (1.06%) NFS
4 6 (0.79%) vSphere
5 4 (0.53%) XenApp
6 3 (0.40%) vCloud
7 2 (0.26%) GPFS
7 2 (0.26%) Ceph
7 2 (0.26%) VMware ESXi
7 2 (0.26%) XenServer
7 2 (0.26%) VMware ESX
8 1 (0.13%) Microsoft App-V
8 1 (0.13%) Microsoft Virtual Server
8 1 (0.13%) Terminal Services
8 1 (0.13%) XenDesktop
8 1 (0.13%) EMC RecoverPoint
8 1 (0.13%) Hyper-V
8 1 (0.13%) HDFS
Systems Management
1 10 (1.32%) Puppet
2 8 (1.06%) Netcool
3 5 (0.66%) Opscode Chef
4 3 (0.40%) HP Data Protector
5 2 (0.26%) HP Quality Center
5 2 (0.26%) Tivoli Storage Manager
5 2 (0.26%) Oracle ZFS
6 1 (0.13%) TeamSite
6 1 (0.13%) Rundeck
6 1 (0.13%) EMC VPLEX
6 1 (0.13%) Systems Management Server (SMS)
6 1 (0.13%) NetBackup
6 1 (0.13%) EMC NetWorker
6 1 (0.13%) FortiGate
Vendors
1 305 (40.24%) SAP
2 105 (13.85%) Adobe
3 72 (9.50%) Oracle
4 65 (8.58%) Google
5 38 (5.01%) IBM
6 35 (4.62%) Microsoft
7 32 (4.22%) Sitecore
8 26 (3.43%) Facebook
9 25 (3.30%) Twitter
9 25 (3.30%) Salesforce.com
10 23 (3.03%) hybris
11 22 (2.90%) VMware
12 17 (2.24%) Eloqua
13 16 (2.11%) Red Hat
14 15 (1.98%) HP
15 14 (1.85%) TIBCO
15 14 (1.85%) ATG
16 13 (1.72%) Cisco
17 12 (1.58%) Citrix
17 12 (1.58%) Endeca
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