The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 264 319 405
Rank change year-on-year
+55 +86
Contract jobs citing Digital Marketing 405 341 218
As % of all contract IT jobs located in England 0.88% 0.68% 0.42%
As % of the Processes & Methodologies category 1.07% 0.83% 0.55%
Number of daily rates quoted 337 267 152
Median daily rate £425 £375 £400
Median daily rate % change year-on-year
+13.33% -6.25%
90% offered a daily rate of more than £250 £200 £271
10% offered a daily rate of more than £550 £525 £550
UK excluding London median daily rate £405 £375 £375
% change year-on-year
+8.06% -
Number of hourly rates quoted 10 16 1
Median hourly rate £22.50 £45.50 £21.56
Median hourly rate % change year-on-year
-50.54% +111.03%
UK excluding London median hourly rate £26.88 £45.50 -
% change year-on-year
-40.93% -
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37964 41054 39822
As % of all contract IT jobs located in England 82.80% 81.51% 77.28%
Number of daily rates quoted 25471 27018 26370
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 997 1215 1133
Median hourly rate £28.00 £29.50 £25.00
Median hourly rate % change year-on-year
-5.08% +18.00%
90% offered a hourly rate of more than £12.50 £12.35 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

Digital Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 10 December 2016.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 10 December 2016.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +51 190 £475 +31.03% 126
South East -5 66 £400 +23.07% 28
South West +26 65 £375 - 68
East of England +33 44 £350 -15.15% 16
North West +3 15 £475 +50.79% 33
Yorkshire +15 10 £413 +32.08% 15
West Midlands -16 7 £375 -15.25% 14
East Midlands 0 4 £319 -19.81% 9
North East -39 2 £360 -1.36% 1
South Coast - 2 £263 -
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 10 December 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 804 (100.00%) Marketing
2 447 (55.60%) Finance
3 411 (51.12%) Business Intelligence
4 410 (51.00%) Manufacturing
4 410 (51.00%) Programme Management
5 408 (50.75%) Telecoms
5 408 (50.75%) SAP
6 403 (50.12%) Electronics
6 403 (50.12%) SAP Oil and Gas
7 297 (36.94%) Agile Software Development
8 152 (18.91%) Analytics
9 137 (17.04%) HTML
10 131 (16.29%) Java
11 120 (14.93%) CSS
12 111 (13.81%) JavaScript
13 109 (13.56%) Scrum
14 91 (11.32%) E-Commerce
15 90 (11.19%) .NET
15 90 (11.19%) Security Cleared
16 84 (10.45%) Social Media
17 83 (10.32%) Adobe
18 78 (9.70%) TDD
19 76 (9.45%) SQL
19 76 (9.45%) Project Management
20 72 (8.96%) Oracle
21 70 (8.71%) Google
21 70 (8.71%) Retail
22 68 (8.46%) SC Cleared
23 66 (8.21%) CRM
24 65 (8.08%) CMS

Digital Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 65 (8.08%) CMS
2 38 (4.73%) Adobe Experience Manager
3 25 (3.11%) Apache
4 23 (2.86%) Mule
4 23 (2.86%) SharePoint
5 20 (2.49%) Apache Spark
6 19 (2.36%) Oracle SOA Suite
7 18 (2.24%) Oracle Service Bus
8 15 (1.87%) IIS
9 13 (1.62%) Sitecore CMS
10 12 (1.49%) Drupal
11 10 (1.24%) Elasticsearch
12 9 (1.12%) WordPress
13 7 (0.87%) Umbraco
14 6 (0.75%) Confluence
14 6 (0.75%) Mule ESB
14 6 (0.75%) SAS
14 6 (0.75%) SharePoint 2013
15 5 (0.62%) MS Exchange
15 5 (0.62%) Skype for Business
Applications
1 37 (4.60%) MS Excel
2 28 (3.48%) MS Office
3 20 (2.49%) MS PowerPoint
4 17 (2.11%) Photoshop
5 13 (1.62%) MS Project
6 7 (0.87%) Adobe Illustrator
7 4 (0.50%) InDesign
7 4 (0.50%) MS Visio
8 2 (0.25%) Spreadsheet
9 1 (0.12%) Adobe After Effects
9 1 (0.12%) Adobe Creative Suite
9 1 (0.12%) Chatbot
9 1 (0.12%) Fireworks
9 1 (0.12%) InVision
9 1 (0.12%) SPSS
Business Applications
1 403 (50.12%) SAP Oil and Gas
2 19 (2.36%) Adobe Campaign
3 12 (1.49%) Unit4 Business World
4 9 (1.12%) Eloqua
5 7 (0.87%) Sprinklr
6 5 (0.62%) Oracle Applications
6 5 (0.62%) Oracle EBS
6 5 (0.62%) Oracle EBS R12
6 5 (0.62%) Radian6
6 5 (0.62%) Unica
7 4 (0.50%) Magento
7 4 (0.50%) Sage X3
8 3 (0.37%) Dynamics CRM
8 3 (0.37%) Salesforce.com CRM
8 3 (0.37%) SDL Web 8
9 2 (0.25%) SAP APO
9 2 (0.25%) SAP CO
9 2 (0.25%) SAP FI
9 2 (0.25%) SAP FI/CO
9 2 (0.25%) WebTrends
Cloud Services
1 46 (5.72%) Google Analytics
2 40 (4.98%) Amazon AWS
3 14 (1.74%) Microsoft Azure
4 11 (1.37%) SaaS
5 10 (1.24%) Adobe Analytics
5 10 (1.24%) Amazon EC2
6 9 (1.12%) PaaS
6 9 (1.12%) Virtual Private Cloud
7 7 (0.87%) AdWords
7 7 (0.87%) IaaS
8 4 (0.50%) BlueKai
8 4 (0.50%) Office 365
9 3 (0.37%) AWS CloudFormation
9 3 (0.37%) Datadog
9 3 (0.37%) GitHub
9 3 (0.37%) Google Cloud Platform
9 3 (0.37%) Google Tag Manager
10 2 (0.25%) Adobe Creative Cloud
10 2 (0.25%) Amazon EMR
10 2 (0.25%) Responsys
Communications & Networking
1 27 (3.36%) HTTP
2 24 (2.99%) Internet
3 21 (2.61%) SMS
3 21 (2.61%) TCP/IP
4 14 (1.74%) HTTPS
4 14 (1.74%) SSL
5 12 (1.49%) FTP
6 9 (1.12%) DNS
7 6 (0.75%) SSH
8 5 (0.62%) MPLS
8 5 (0.62%) Telnet
8 5 (0.62%) Wireless
9 4 (0.50%) Firewall
9 4 (0.50%) LAN
9 4 (0.50%) Skype
9 4 (0.50%) WAN
10 3 (0.37%) ADSL
10 3 (0.37%) Broadband
10 3 (0.37%) SMTP
10 3 (0.37%) VoIP
Database & Business Intelligence
1 54 (6.72%) Big Data
2 41 (5.10%) SQL Server
3 35 (4.35%) Hadoop
4 27 (3.36%) Oracle Database
5 22 (2.74%) MySQL
6 18 (2.24%) MongoDB
7 16 (1.99%) PostgreSQL
8 11 (1.37%) Apache Hive
8 11 (1.37%) NoSQL
8 11 (1.37%) Redis
9 10 (1.24%) Relational Database
10 8 (1.00%) Data Warehouse
10 8 (1.00%) Oracle Database 11g
10 8 (1.00%) SQL Server 2008
11 7 (0.87%) Data Mining
12 5 (0.62%) Couchbase
12 5 (0.62%) Oracle BI EE
12 5 (0.62%) Oracle Reports
13 4 (0.50%) Amazon RDS
13 4 (0.50%) SQL Server Integration Services
Development Applications
1 38 (4.73%) Git (software)
2 29 (3.61%) Maven
3 23 (2.86%) Jenkins
4 15 (1.87%) Visual Studio
5 14 (1.74%) Cucumber
5 14 (1.74%) JIRA
6 13 (1.62%) Selenium
7 11 (1.37%) Team Foundation Server
8 10 (1.24%) SoapUI
8 10 (1.24%) WebDriver
9 8 (1.00%) TeamCity
10 7 (0.87%) JUnit
10 7 (0.87%) Subversion
11 6 (0.75%) Oracle APEX
12 5 (0.62%) Atlassian Bamboo
13 4 (0.50%) Dreamweaver
13 4 (0.50%) webpack
14 3 (0.37%) GitLab
14 3 (0.37%) Karma Test Runner
14 3 (0.37%) Mercurial
General
1 804 (100.00%) Marketing
2 447 (55.60%) Finance
3 410 (51.00%) Manufacturing
4 408 (50.75%) Telecoms
5 403 (50.12%) Electronics
6 70 (8.71%) Retail
7 37 (4.60%) Advertising
8 29 (3.61%) Legal
9 12 (1.49%) Pharmaceutical
9 12 (1.49%) Publishing
10 11 (1.37%) Banking
11 9 (1.12%) Brand Awareness
12 6 (0.75%) General Ledger
12 6 (0.75%) German Language
13 4 (0.50%) Automotive
14 3 (0.37%) Law
14 3 (0.37%) Retail Banking
15 2 (0.25%) Billing
15 2 (0.25%) Financial Institution
15 2 (0.25%) Games
Job Titles
1 206 (25.62%) Developer
2 115 (14.30%) Analyst
3 98 (12.19%) Architect
4 60 (7.46%) Business Analyst
5 50 (6.22%) Solutions Architect
6 45 (5.60%) Consultant
6 45 (5.60%) Marketing Manager
7 43 (5.35%) Project Manager
8 39 (4.85%) Java Developer
9 37 (4.60%) Digital Architect
10 30 (3.73%) Digital Analyst
11 29 (3.61%) Digital Marketing Manager
12 28 (3.48%) Digital Marketing Architect
13 27 (3.36%) .NET Developer
14 26 (3.23%) C# Developer
15 24 (2.99%) Digital Business Analyst
16 23 (2.86%) Digital Project Manager
17 22 (2.74%) C# .NET Developer
17 22 (2.74%) Front End Developer (Client-Side Developer)
17 22 (2.74%) Senior Developer
Libraries, Frameworks & Software Standards
1 137 (17.04%) HTML
2 120 (14.93%) CSS
3 90 (11.19%) .NET
4 54 (6.72%) JSON
5 51 (6.34%) AngularJS
5 51 (6.34%) jQuery
6 49 (6.09%) REST
7 48 (5.97%) Web Services
8 47 (5.85%) SOAP
9 41 (5.10%) HTML5
10 40 (4.98%) ASP.NET
10 40 (4.98%) J2EE
11 30 (3.73%) XML
12 27 (3.36%) CSS3
12 27 (3.36%) Twitter Bootstrap
13 24 (2.99%) Apache Camel
13 24 (2.99%) ASP.NET MVC
13 24 (2.99%) RESTful
13 24 (2.99%) Spring
14 23 (2.86%) Middleware
Miscellaneous
1 84 (10.45%) Social Media
2 52 (6.47%) User Experience
3 44 (5.47%) Analytical Skills
4 24 (2.99%) Virtual Team
5 20 (2.49%) Visualisation
6 18 (2.24%) Digital Media
7 17 (2.11%) FMCG
8 15 (1.87%) NHS
9 13 (1.62%) Copywriting
9 13 (1.62%) Management Information System
10 10 (1.24%) N-Tier
11 9 (1.12%) Animation
12 8 (1.00%) Mobile App
13 7 (0.87%) Computer Science
14 6 (0.75%) Data Centre
14 6 (0.75%) Fintech
15 5 (0.62%) Algorithms
15 5 (0.62%) Statistics
16 4 (0.50%) Blog
16 4 (0.50%) Mainframe
Operating Systems
1 46 (5.72%) Linux
2 33 (4.10%) Windows
3 20 (2.49%) Android
4 18 (2.24%) Red Hat Enterprise Linux
5 11 (1.37%) Apple iOS
5 11 (1.37%) Unix
5 11 (1.37%) Windows Server 2008
6 6 (0.75%) Windows 10
6 6 (0.75%) Windows 7
6 6 (0.75%) Windows Server
7 5 (0.62%) Windows Server 2012
8 4 (0.50%) CentOS
9 3 (0.37%) Mac OS X
10 2 (0.25%) Fedora
10 2 (0.25%) Oracle Linux
10 2 (0.25%) SUSE
10 2 (0.25%) Windows XP
11 1 (0.12%) Debian
11 1 (0.12%) Ubuntu
11 1 (0.12%) Windows Vista
Processes & Methodologies
1 411 (51.12%) Business Intelligence
2 410 (51.00%) Programme Management
3 297 (36.94%) Agile Software Development
4 152 (18.91%) Analytics
5 109 (13.56%) Scrum
6 91 (11.32%) E-Commerce
7 78 (9.70%) TDD
8 76 (9.45%) Project Management
9 66 (8.21%) CRM
10 65 (8.08%) Continuous Integration
11 56 (6.97%) SEO
11 56 (6.97%) SOA
12 55 (6.84%) MVC
12 55 (6.84%) Stakeholder Management
13 48 (5.97%) Business Analysis
14 44 (5.47%) OO
15 42 (5.22%) Web Development
16 41 (5.10%) BDD
16 41 (5.10%) Continuous Delivery
17 40 (4.98%) Content Management
Programming Languages
1 131 (16.29%) Java
2 111 (13.81%) JavaScript
3 76 (9.45%) SQL
4 53 (6.59%) C#
5 38 (4.73%) Python
6 27 (3.36%) PHP
7 20 (2.49%) Ruby
8 18 (2.24%) Bash Shell
9 16 (1.99%) XPath
10 13 (1.62%) PL/SQL
11 10 (1.24%) C
11 10 (1.24%) R
12 9 (1.12%) Scala
13 8 (1.00%) Go
13 8 (1.00%) Objective-C
14 7 (0.87%) Perl
15 6 (0.75%) C++
15 6 (0.75%) Shell Script
16 5 (0.62%) F#
16 5 (0.62%) PowerShell
Qualifications
1 90 (11.19%) Security Cleared
2 68 (8.46%) SC Cleared
3 41 (5.10%) Degree
4 16 (1.99%) DV Cleared
5 8 (1.00%) PMI Certification
6 6 (0.75%) PMP
7 5 (0.62%) CTC Cleared
7 5 (0.62%) ISEB
8 3 (0.37%) MBA
8 3 (0.37%) PRINCE2 Certification
9 2 (0.25%) CISSP
9 2 (0.25%) ISTQB
9 2 (0.25%) ITIL Foundation Certificate
9 2 (0.25%) PhD
9 2 (0.25%) PRINCE2 Practitioner
10 1 (0.12%) APMP
10 1 (0.12%) CCIE
10 1 (0.12%) CCNP
10 1 (0.12%) DBS Check
10 1 (0.12%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 42 (5.22%) QA
2 21 (2.61%) Data Quality
3 9 (1.12%) SLA
4 3 (0.37%) Actionable Recommendations
4 3 (0.37%) HMG Security Policy Framework
4 3 (0.37%) ISO/IEC 27001
4 3 (0.37%) PCI DSS
5 1 (0.12%) Disclosure Scotland
5 1 (0.12%) PA-DSS
System Software
1 16 (1.99%) VMware Infrastructure
2 15 (1.87%) Active Directory
3 14 (1.74%) Docker
4 3 (0.37%) VMware ESX
4 3 (0.37%) Xen
5 2 (0.25%) HDFS
5 2 (0.25%) vSphere
6 1 (0.12%) Apache Flume
6 1 (0.12%) Hyper-V
6 1 (0.12%) vCloud
6 1 (0.12%) Virtual Machines
6 1 (0.12%) Virtual Servers
6 1 (0.12%) VirtualBox
6 1 (0.12%) VMware ESXi
6 1 (0.12%) XenApp
Systems Management
1 10 (1.24%) Puppet
2 8 (1.00%) Opscode Chef
3 5 (0.62%) Ansible
3 5 (0.62%) Salt
4 4 (0.50%) Kibana
5 3 (0.37%) HP Quality Center
5 3 (0.37%) logstash
5 3 (0.37%) Terraform
6 2 (0.25%) AirWatch
6 2 (0.25%) Mesos
6 2 (0.25%) QRadar
6 2 (0.25%) SCCM
7 1 (0.12%) Forefront Identity Manager
7 1 (0.12%) Hadoop YARN
7 1 (0.12%) McAfee ePO
7 1 (0.12%) Nagios
7 1 (0.12%) RSA Archer
7 1 (0.12%) SCOM
7 1 (0.12%) Simpana
Vendors
1 408 (50.75%) SAP
2 83 (10.32%) Adobe
3 72 (8.96%) Oracle
4 70 (8.71%) Google
5 59 (7.34%) Microsoft
6 31 (3.86%) Salesforce.com
7 25 (3.11%) Facebook
8 20 (2.49%) Sitecore
9 19 (2.36%) Red Hat
9 19 (2.36%) VMware
10 18 (2.24%) WSO2
11 15 (1.87%) DoubleClick
11 15 (1.87%) Tableau
12 13 (1.62%) hybris
13 10 (1.24%) IBM
13 10 (1.24%) Twitter
14 9 (1.12%) Marketo
15 8 (1.00%) CA Agile Central
15 8 (1.00%) HP
15 8 (1.00%) Salesforce Marketing Cloud
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