The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 296 331 345
Rank change year-on-year
+35 +14
Contract jobs citing Digital Marketing 360 309 248
As % of all contract IT jobs located in England 0.73% 0.63% 0.51%
As % of the Processes & Methodologies category 0.89% 0.79% 0.65%
Number of daily rates quoted 293 231 168
Median daily rate £375 £375 £343
Median daily rate % change year-on-year
- +9.48%
90% offered a daily rate of more than £218 £245 £200
10% offered a daily rate of more than £575 £488 £463
UK excluding London median daily rate £375 £364 £338
% change year-on-year
+3.09% +7.77%
Number of hourly rates quoted 14 1 5
Median hourly rate £21.61 £39.00 £20.00
Median hourly rate % change year-on-year
-44.58% +95.00%
90% offered a hourly rate of more than £16.15 £39.00 £18.10
10% offered a hourly rate of more than £30.63 £39.00 £28.40
UK excluding London median hourly rate £19.61 £39.00 £19.31
% change year-on-year
-49.71% +102.02%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
40315 38993 38117
As % of all contract IT jobs located in England 82.10% 79.28% 78.10%
Number of daily rates quoted 26990 25067 24411
Median daily rate £450 £415 £400
Median daily rate % change year-on-year
+8.43% +3.75%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 894 1117 1167
Median hourly rate £27.50 £29.00 £29.25
Median hourly rate % change year-on-year
-5.17% -0.85%
90% offered a hourly rate of more than £12.50 £12.00 £12.50
10% offered a hourly rate of more than £47.39 £47.83 £47.50
UK excluding London median hourly rate £35.00 £31.00 £30.00
% change year-on-year
+12.90% +3.33%

Digital Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 24 May 2016.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 24 May 2016.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +50 172 £425 +13.33% 115
South East +20 78 £375 +7.14% 71
South West +11 56 £368 -3.60% 60
North West -12 18 £369 +5.35% 38
Yorkshire +6 10 £293 -13.33% 14
East of England -13 10 £310 -22.50% 15
East Midlands +4 8 £290 -40.51% 8
West Midlands -12 5 £375 +19.04% 12
North East -54 1 - - 2
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 24 May 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 752 (100.00%) Marketing
2 450 (59.84%) Finance
3 409 (54.39%) Business Intelligence
4 404 (53.72%) Telecoms
5 399 (53.06%) Manufacturing
6 397 (52.79%) Electronics
7 396 (52.66%) SAP
7 396 (52.66%) Programme Management
8 394 (52.39%) SAP Oil and Gas
9 215 (28.59%) Agile Software Development
10 123 (16.36%) Analytics
11 115 (15.29%) Java
12 110 (14.63%) E-Commerce
13 102 (13.56%) HTML
13 102 (13.56%) SQL
14 101 (13.43%) Scrum
15 82 (10.90%) SEO
16 80 (10.64%) CSS
17 77 (10.24%) Project Management
17 77 (10.24%) Social Media
18 73 (9.71%) Stakeholder Management
19 68 (9.04%) JavaScript
20 63 (8.38%) Linux
20 63 (8.38%) Microsoft
21 60 (7.98%) Degree
22 53 (7.05%) TDD
23 52 (6.91%) User Experience
24 51 (6.78%) MS Excel
24 51 (6.78%) Oracle
25 49 (6.52%) CMS

Digital Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 49 (6.52%) CMS
2 27 (3.59%) SharePoint
3 24 (3.19%) Confluence
4 20 (2.66%) Drupal
5 19 (2.53%) Apache
5 19 (2.53%) Tomcat
6 14 (1.86%) Mule
7 13 (1.73%) Adobe Experience Manager
8 12 (1.60%) MS Exchange
8 12 (1.60%) WordPress
9 9 (1.20%) WebLogic
10 8 (1.06%) Mule ESB
10 8 (1.06%) Oracle Service Bus
10 8 (1.06%) Sitecore CMS
11 7 (0.93%) Umbraco
11 7 (0.93%) WebSphere
12 6 (0.80%) Exchange Server 2010
13 5 (0.66%) Apache Spark
13 5 (0.66%) Node.js
13 5 (0.66%) Skype for Business
Applications
1 51 (6.78%) MS Excel
2 42 (5.59%) MS Office
3 25 (3.32%) MS PowerPoint
4 22 (2.93%) Photoshop
5 9 (1.20%) MS Project
6 8 (1.06%) MS Visio
7 3 (0.40%) Adobe Creative Suite
7 3 (0.40%) Fireworks
8 2 (0.27%) Adobe Illustrator
9 1 (0.13%) ProjectWise
9 1 (0.13%) Revit
Business Applications
1 394 (52.39%) SAP Oil and Gas
2 12 (1.60%) Adobe Campaign
3 10 (1.33%) Unit4 Business World
4 8 (1.06%) WebTrends
5 7 (0.93%) Dynamics CRM
6 5 (0.66%) Magento
7 4 (0.53%) Eloqua
8 3 (0.40%) Aligne
8 3 (0.40%) Remedy ITSM
9 2 (0.27%) ResourceLink
9 2 (0.27%) SAP PM
9 2 (0.27%) SAP R/3
10 1 (0.13%) Dynamics NAV
10 1 (0.13%) Lorenzo
10 1 (0.13%) Sage 200
10 1 (0.13%) SAP CRM
10 1 (0.13%) SAP ERP
10 1 (0.13%) SAP MM
Cloud Services
1 42 (5.59%) Google Analytics
2 25 (3.32%) Amazon AWS
3 13 (1.73%) SaaS
4 10 (1.33%) Amazon EC2
5 9 (1.20%) GitHub
6 8 (1.06%) Virtual Private Cloud
7 7 (0.93%) Adobe Analytics
7 7 (0.93%) AdWords
7 7 (0.93%) Office 365
8 6 (0.80%) Yammer
9 5 (0.66%) Microsoft Azure
10 4 (0.53%) SmartFocus
10 4 (0.53%) SuccessFactors
11 3 (0.40%) Google Checkout
11 3 (0.40%) MailChimp
12 2 (0.27%) AWS Lambda
12 2 (0.27%) Cloud Computing
12 2 (0.27%) Google Cloud Platform
12 2 (0.27%) Silverpop
13 1 (0.13%) Force.com
Communications & Networking
1 24 (3.19%) Internet
2 18 (2.39%) TCP/IP
3 17 (2.26%) DNS
4 14 (1.86%) WAN
5 13 (1.73%) Intranet
6 12 (1.60%) DHCP
7 11 (1.46%) VPN
8 10 (1.33%) BGP
8 10 (1.33%) LAN
8 10 (1.33%) MPLS
8 10 (1.33%) OSPF
9 9 (1.20%) Firewall
9 9 (1.20%) IPv6
10 7 (0.93%) SAN
11 6 (0.80%) HTTP
12 5 (0.66%) IPv4
13 4 (0.53%) FTP
13 4 (0.53%) SSH
14 3 (0.40%) SMS
14 3 (0.40%) VoIP
Database & Business Intelligence
1 41 (5.45%) SQL Server
2 34 (4.52%) Big Data
3 23 (3.06%) Oracle Database
4 22 (2.93%) MySQL
5 19 (2.53%) Data Warehouse
6 13 (1.73%) NoSQL
7 9 (1.20%) Data Mining
7 9 (1.20%) Hadoop
7 9 (1.20%) MongoDB
8 8 (1.06%) Relational Database
8 8 (1.06%) SQL Server 2008
9 7 (0.93%) Apache Cassandra
10 6 (0.80%) Neo4j
10 6 (0.80%) SQL Server Integration Services
11 5 (0.66%) SQL Server Reporting Services
12 4 (0.53%) DB2
12 4 (0.53%) SAP BI
12 4 (0.53%) SAP BW
12 4 (0.53%) SQL Server Analysis Services
13 3 (0.40%) SQL Server 2012
Development Applications
1 44 (5.85%) JIRA
2 21 (2.79%) Jenkins
3 19 (2.53%) JUnit
4 17 (2.26%) Maven
5 15 (1.99%) Git (software)
6 14 (1.86%) Subversion
7 12 (1.60%) Cucumber
7 12 (1.60%) Selenium
8 9 (1.20%) Visual Studio
9 6 (0.80%) JMeter
9 6 (0.80%) Team Foundation Server
10 5 (0.66%) Mockito
11 4 (0.53%) Ant
11 4 (0.53%) Atlassian Bamboo
11 4 (0.53%) Axure RP
11 4 (0.53%) Eclipse
11 4 (0.53%) Gradle
11 4 (0.53%) SoapUI
11 4 (0.53%) WATIR
11 4 (0.53%) WebDriver
General
1 752 (100.00%) Marketing
2 450 (59.84%) Finance
3 404 (53.72%) Telecoms
4 399 (53.06%) Manufacturing
5 397 (52.79%) Electronics
6 38 (5.05%) Advertising
7 34 (4.52%) Retail
8 21 (2.79%) Publishing
9 18 (2.39%) Banking
10 15 (1.99%) Legal
11 12 (1.60%) Brand Awareness
12 11 (1.46%) German Language
13 8 (1.06%) Games
14 5 (0.66%) Spanish Language
15 4 (0.53%) Italian Language
16 3 (0.40%) Back Office
16 3 (0.40%) French Language
17 2 (0.27%) Aerospace
17 2 (0.27%) Automotive
17 2 (0.27%) Law
Job Titles
1 176 (23.40%) Developer
2 122 (16.22%) Analyst
3 66 (8.78%) Architect
4 55 (7.31%) Java Developer
4 55 (7.31%) Project Manager
5 51 (6.78%) Business Analyst
6 42 (5.59%) Marketing Manager
7 41 (5.45%) Senior Developer
8 25 (3.32%) Consultant
8 25 (3.32%) Digital Architect
9 24 (3.19%) Digital Project Manager
10 23 (3.06%) Digital Analyst
10 23 (3.06%) Digital Marketing Manager
11 22 (2.93%) Data Analyst
12 21 (2.79%) Marketing Executive
13 19 (2.53%) SQL Developer
14 18 (2.39%) Digital Executive
14 18 (2.39%) Solutions Architect
15 17 (2.26%) IT Manager
16 16 (2.13%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 102 (13.56%) HTML
2 80 (10.64%) CSS
3 47 (6.25%) Spring
3 47 (6.25%) Web Services
4 44 (5.85%) .NET
5 40 (5.32%) J2EE
6 38 (5.05%) jQuery
7 37 (4.92%) SOAP
8 32 (4.26%) XML
9 28 (3.72%) HTML5
10 23 (3.06%) Hibernate
10 23 (3.06%) JMS
10 23 (3.06%) Spring MVC
11 22 (2.93%) RESTful
12 20 (2.66%) Ajax
12 20 (2.66%) AngularJS
12 20 (2.66%) CSS3
13 19 (2.53%) ASP.NET
13 19 (2.53%) JSON
13 19 (2.53%) REST
Miscellaneous
1 77 (10.24%) Social Media
2 52 (6.91%) User Experience
3 48 (6.38%) Analytical Skills
4 27 (3.59%) Mobile App
5 22 (2.93%) Digital Media
6 12 (1.60%) Data Integration
7 11 (1.46%) NHS
8 10 (1.33%) Visualisation
9 9 (1.20%) Copywriting
9 9 (1.20%) Data Centre
9 9 (1.20%) FMCG
10 8 (1.06%) Algorithms
10 8 (1.06%) Management Information System
10 8 (1.06%) Mathematics
10 8 (1.06%) Wiki
11 7 (0.93%) Blog
11 7 (0.93%) Clustering
11 7 (0.93%) Graphic Design
11 7 (0.93%) Statistics
12 6 (0.80%) Computer Science
Operating Systems
1 63 (8.38%) Linux
2 39 (5.19%) Windows
3 24 (3.19%) Unix
4 19 (2.53%) Windows Server
5 9 (1.20%) Android
6 8 (1.06%) Windows Server 2012
7 7 (0.93%) CentOS
7 7 (0.93%) Red Hat Enterprise Linux
7 7 (0.93%) Solaris
8 6 (0.80%) Apple iOS
9 5 (0.66%) Fedora
9 5 (0.66%) Windows Server 2008
10 3 (0.40%) Windows Server 2003
10 3 (0.40%) Windows XP
11 2 (0.27%) AIX
11 2 (0.27%) Windows 7
11 2 (0.27%) Windows Vista
11 2 (0.27%) zOS
12 1 (0.13%) Mac OS
12 1 (0.13%) Windows 8
Processes & Methodologies
1 409 (54.39%) Business Intelligence
2 396 (52.66%) Programme Management
3 215 (28.59%) Agile Software Development
4 123 (16.36%) Analytics
5 110 (14.63%) E-Commerce
6 101 (13.43%) Scrum
7 82 (10.90%) SEO
8 77 (10.24%) Project Management
9 73 (9.71%) Stakeholder Management
10 53 (7.05%) TDD
11 44 (5.85%) B2B
11 44 (5.85%) B2C
11 44 (5.85%) CRM
12 38 (5.05%) MVC
13 35 (4.65%) Continuous Integration
13 35 (4.65%) Pay per click
13 35 (4.65%) PRINCE2
14 33 (4.39%) Content Management
15 31 (4.12%) Migration
16 27 (3.59%) ITIL
Programming Languages
1 115 (15.29%) Java
2 102 (13.56%) SQL
3 68 (9.04%) JavaScript
4 26 (3.46%) C#
5 23 (3.06%) Ruby
6 22 (2.93%) PL/SQL
7 20 (2.66%) PHP
8 19 (2.53%) Python
9 8 (1.06%) C++
9 8 (1.06%) Perl
10 6 (0.80%) R
10 6 (0.80%) VBA
11 5 (0.66%) PowerShell
12 4 (0.53%) Bash Shell
12 4 (0.53%) C
12 4 (0.53%) Shell Script
12 4 (0.53%) T-SQL
13 3 (0.40%) Apex Code
13 3 (0.40%) Objective-C
14 2 (0.27%) Groovy
Qualifications
1 60 (7.98%) Degree
2 13 (1.73%) Security Cleared
3 12 (1.60%) ISEB
4 8 (1.06%) ITIL Certification
4 8 (1.06%) SC Cleared
5 5 (0.66%) Cisco Certification
5 5 (0.66%) ISTQB
5 5 (0.66%) PMI Certification
5 5 (0.66%) PMP
6 4 (0.53%) PRINCE2 Certification
7 3 (0.40%) APMP
7 3 (0.40%) DV Cleared
7 3 (0.40%) Microsoft Certification
8 2 (0.27%) CCNA
8 2 (0.27%) MCSA
8 2 (0.27%) Postgraduate
8 2 (0.27%) VMware Certified Professional (VCP)
9 1 (0.13%) CCSA
9 1 (0.13%) CCSE
9 1 (0.13%) MCITP
Quality Assurance & Compliance
1 38 (5.05%) QA
2 12 (1.60%) Data Quality
3 8 (1.06%) SLA
4 5 (0.66%) WCAG
5 4 (0.53%) COBIT
6 2 (0.27%) SDET
7 1 (0.13%) HL7
7 1 (0.13%) PCI DSS
7 1 (0.13%) Sarbanes-Oxley
System Software
1 26 (3.46%) Active Directory
2 15 (1.99%) VMware Infrastructure
3 12 (1.60%) Docker
4 8 (1.06%) VMware ESX
5 5 (0.66%) VMware ESXi
6 4 (0.53%) Hyper-V
6 4 (0.53%) vSphere
7 1 (0.13%) Microsoft Virtual Server
7 1 (0.13%) Veritas File System
7 1 (0.13%) Veritas Volume Manager
7 1 (0.13%) VirtualBox
7 1 (0.13%) XenApp
Systems Management
1 13 (1.73%) Puppet
2 11 (1.46%) Opscode Chef
3 7 (0.93%) SCCM
4 6 (0.80%) SCOM
5 5 (0.66%) Packer
5 5 (0.66%) Terraform
6 3 (0.40%) Nagios
7 2 (0.27%) FreeIPA
7 2 (0.27%) Icinga
7 2 (0.27%) Kubernetes
7 2 (0.27%) Mesos
7 2 (0.27%) SELinux
7 2 (0.27%) vRealize
8 1 (0.13%) AirWatch
8 1 (0.13%) Ansible
8 1 (0.13%) Kibana
8 1 (0.13%) logstash
8 1 (0.13%) Oracle ZFS
8 1 (0.13%) RSA Archer
8 1 (0.13%) XenMobile
Vendors
1 396 (52.66%) SAP
2 63 (8.38%) Microsoft
3 51 (6.78%) Oracle
4 44 (5.85%) Google
5 41 (5.45%) Adobe
6 25 (3.32%) Salesforce.com
7 24 (3.19%) VMware
8 19 (2.53%) Cisco
9 18 (2.39%) hybris
10 16 (2.13%) Marketo
10 16 (2.13%) Tableau
11 15 (1.99%) Sitecore
12 11 (1.46%) HP
13 10 (1.33%) Facebook
13 10 (1.33%) Red Hat
14 9 (1.20%) Salesforce Marketing Cloud
14 9 (1.20%) WSO2
15 8 (1.06%) Citrix
15 8 (1.06%) IBM
16 7 (0.93%) NetApp
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