The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the England region. Included is a guide to the contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 May 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 302 329 369
Rank change year-on-year
+27 +40
Contract jobs citing Digital Marketing 363 313 227
As % of all contract IT jobs located in England 0.71% 0.62% 0.46%
As % of the Processes & Methodologies category 0.87% 0.78% 0.59%
Number of daily rates quoted 295 236 159
Median daily rate £375 £364 £343
Median daily rate % change year-on-year
+3.09% +6.20%
90% offered a daily rate of more than £200 £248 £206
10% offered a daily rate of more than £550 £475 £475
UK excluding London median daily rate £369 £350 £335
% change year-on-year
+5.35% +4.47%
Number of hourly rates quoted 15 5 4
Median hourly rate £26.25 £18.00 £19.65
Median hourly rate % change year-on-year
+45.83% -8.40%
90% offered a hourly rate of more than £16.20 £14.70 £17.90
10% offered a hourly rate of more than £46.00 £31.00 £24.20
UK excluding London median hourly rate £16.50 £18.00 £19.31
% change year-on-year
-8.33% -6.75%
Digital Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
41645 40103 38723
As % of all contract IT jobs located in England 81.71% 79.12% 77.96%
Number of daily rates quoted 27844 25420 24585
Median daily rate £445 £415 £400
Median daily rate % change year-on-year
+7.22% +3.75%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 911 1177 1144
Median hourly rate £30.00 £29.00 £30.00
Median hourly rate % change year-on-year
+3.44% -3.33%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £47.88 £50.00
UK excluding London median hourly rate £36.00 £30.50 £31.00
% change year-on-year
+18.03% -1.61%

Digital Marketing
Jobs Demand Trend in England

The demand trend of contract jobs across the England region citing Digital Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in England

Digital Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the England region.

Digital Marketing Daily Rate Trend in England

Digital Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 4 May 2016.

Digital Marketing Daily Rate Histogram in England

Digital Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the England region.

Digital Marketing Hourly Rate Trend in England

Digital Marketing
Hourly Rate Histogram in England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Digital Marketing across the England region over the 3 months to 4 May 2016.

Digital Marketing Hourly Rate Histogram in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 4 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +72 184 £450 +20.00% 107
South East +9 70 £375 +11.11% 63
South West +6 55 £350 -6.66% 55
North West -7 19 £363 -2.02% 31
Yorkshire -4 12 £303 -13.57% 15
East of England -19 9 £425 +6.25% 15
East Midlands +5 8 £290 -39.74% 4
West Midlands -22 3 £375 +30.43% 11
Digital Marketing
UK

Digital Marketing
Top 30 Related IT Skills in England

For the 6 months to 4 May 2016, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 773 (100.00%) Marketing
2 467 (60.41%) Finance
3 428 (55.37%) Business Intelligence
4 423 (54.72%) Telecoms
5 417 (53.95%) Manufacturing
6 416 (53.82%) Electronics
7 415 (53.69%) Programme Management
8 414 (53.56%) SAP
9 413 (53.43%) SAP Oil and Gas
10 231 (29.88%) Agile Software Development
11 124 (16.04%) Analytics
12 122 (15.78%) Java
13 111 (14.36%) E-Commerce
14 110 (14.23%) HTML
15 103 (13.32%) SQL
16 101 (13.07%) Scrum
17 86 (11.13%) CSS
18 83 (10.74%) Project Management
19 80 (10.35%) SEO
20 78 (10.09%) Stakeholder Management
21 76 (9.83%) JavaScript
22 74 (9.57%) Social Media
23 59 (7.63%) Linux
23 59 (7.63%) Microsoft
24 57 (7.37%) Degree
25 55 (7.12%) Google
26 53 (6.86%) TDD
26 53 (6.86%) Adobe
26 53 (6.86%) Oracle
27 50 (6.47%) MS Excel

Digital Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (6.47%) CMS
2 26 (3.36%) Confluence
3 21 (2.72%) SharePoint
4 20 (2.59%) Apache
5 18 (2.33%) Drupal
5 18 (2.33%) Tomcat
6 17 (2.20%) Adobe Experience Manager
7 13 (1.68%) MS Exchange
7 13 (1.68%) Mule
8 10 (1.29%) WordPress
9 9 (1.16%) Sitecore CMS
10 8 (1.03%) Mule ESB
10 8 (1.03%) Skype for Business
10 8 (1.03%) Umbraco
10 8 (1.03%) WebLogic
11 7 (0.91%) Exchange Server 2010
11 7 (0.91%) Node.js
11 7 (0.91%) Oracle Service Bus
11 7 (0.91%) WebSphere
12 5 (0.65%) Apache Spark
Applications
1 50 (6.47%) MS Excel
2 37 (4.79%) MS Office
3 27 (3.49%) MS PowerPoint
4 21 (2.72%) Photoshop
5 9 (1.16%) MS Project
6 8 (1.03%) MS Visio
7 3 (0.39%) Adobe Creative Suite
7 3 (0.39%) Fireworks
8 2 (0.26%) Adobe Illustrator
9 1 (0.13%) ProjectWise
9 1 (0.13%) Revit
Business Applications
1 413 (53.43%) SAP Oil and Gas
2 14 (1.81%) Adobe Campaign
3 12 (1.55%) Unit4 Business World
4 9 (1.16%) WebTrends
5 7 (0.91%) Dynamics CRM
6 5 (0.65%) Magento
7 3 (0.39%) Aligne
7 3 (0.39%) Eloqua
7 3 (0.39%) SAP PM
8 2 (0.26%) Remedy ITSM
8 2 (0.26%) ResourceLink
8 2 (0.26%) SAP R/3
9 1 (0.13%) Dynamics NAV
9 1 (0.13%) Lorenzo
9 1 (0.13%) Oracle EBS
9 1 (0.13%) Sage 200
9 1 (0.13%) SAP CRM
9 1 (0.13%) SAP ERP
9 1 (0.13%) SAP MM
9 1 (0.13%) SDL Web 8
Cloud Services
1 50 (6.47%) Google Analytics
2 27 (3.49%) Amazon AWS
3 13 (1.68%) SaaS
4 12 (1.55%) Adobe Analytics
5 9 (1.16%) AdWords
5 9 (1.16%) Amazon EC2
5 9 (1.16%) GitHub
5 9 (1.16%) Office 365
6 7 (0.91%) Virtual Private Cloud
7 6 (0.78%) Microsoft Azure
7 6 (0.78%) SmartFocus
7 6 (0.78%) Yammer
8 4 (0.52%) SuccessFactors
9 3 (0.39%) Google Checkout
9 3 (0.39%) Google Cloud Platform
9 3 (0.39%) MailChimp
10 2 (0.26%) AWS Lambda
10 2 (0.26%) IaaS
10 2 (0.26%) PaaS
10 2 (0.26%) Silverpop
Communications & Networking
1 20 (2.59%) Internet
2 17 (2.20%) TCP/IP
3 15 (1.94%) DNS
4 13 (1.68%) Intranet
5 12 (1.55%) WAN
6 11 (1.42%) VPN
7 10 (1.29%) DHCP
7 10 (1.29%) MPLS
8 9 (1.16%) BGP
8 9 (1.16%) Firewall
8 9 (1.16%) IPv6
8 9 (1.16%) LAN
8 9 (1.16%) OSPF
9 7 (0.91%) HTTP
9 7 (0.91%) SAN
10 5 (0.65%) IPv4
10 5 (0.65%) LDAP
10 5 (0.65%) SMS
11 4 (0.52%) FTP
11 4 (0.52%) VoIP
Database & Business Intelligence
1 39 (5.05%) Big Data
1 39 (5.05%) SQL Server
2 23 (2.98%) Oracle Database
3 21 (2.72%) MySQL
4 20 (2.59%) Data Warehouse
5 14 (1.81%) NoSQL
6 11 (1.42%) Data Mining
7 10 (1.29%) Hadoop
8 9 (1.16%) Apache Cassandra
8 9 (1.16%) MongoDB
9 8 (1.03%) Relational Database
9 8 (1.03%) SQL Server Integration Services
10 7 (0.91%) SQL Server 2008
11 6 (0.78%) Neo4j
12 5 (0.65%) SQL Server Analysis Services
13 4 (0.52%) Apache Hive
13 4 (0.52%) DB2
13 4 (0.52%) Power BI
13 4 (0.52%) SAP BI
13 4 (0.52%) SQL Server Reporting Services
Development Applications
1 45 (5.82%) JIRA
2 20 (2.59%) Jenkins
2 20 (2.59%) JUnit
3 17 (2.20%) Git (software)
4 15 (1.94%) Selenium
4 15 (1.94%) Subversion
5 14 (1.81%) Maven
6 13 (1.68%) Cucumber
7 8 (1.03%) Visual Studio
8 7 (0.91%) Mockito
9 6 (0.78%) JMeter
9 6 (0.78%) WebDriver
10 5 (0.65%) Atlassian Bamboo
11 4 (0.52%) Ant
11 4 (0.52%) Axure RP
11 4 (0.52%) Eclipse
11 4 (0.52%) Gradle
11 4 (0.52%) SoapUI
11 4 (0.52%) Team Foundation Server
11 4 (0.52%) WATIR
General
1 773 (100.00%) Marketing
2 467 (60.41%) Finance
3 423 (54.72%) Telecoms
4 417 (53.95%) Manufacturing
5 416 (53.82%) Electronics
6 39 (5.05%) Retail
7 36 (4.66%) Advertising
8 19 (2.46%) Publishing
9 18 (2.33%) Banking
10 15 (1.94%) Legal
11 11 (1.42%) Brand Awareness
11 11 (1.42%) German Language
12 5 (0.65%) Games
12 5 (0.65%) Spanish Language
13 4 (0.52%) Italian Language
14 3 (0.39%) Back Office
14 3 (0.39%) French Language
15 2 (0.26%) Aerospace
15 2 (0.26%) Automotive
15 2 (0.26%) Law
Job Titles
1 180 (23.29%) Developer
2 134 (17.34%) Analyst
3 67 (8.67%) Architect
4 60 (7.76%) Business Analyst
5 59 (7.63%) Project Manager
6 57 (7.37%) Java Developer
7 42 (5.43%) Senior Developer
8 38 (4.92%) Marketing Manager
9 33 (4.27%) Consultant
10 26 (3.36%) Digital Architect
11 25 (3.23%) Digital Analyst
12 23 (2.98%) Digital Project Manager
13 22 (2.85%) Data Analyst
14 21 (2.72%) Digital Marketing Manager
14 21 (2.72%) Marketing Executive
15 20 (2.59%) Solutions Architect
16 19 (2.46%) Digital Executive
16 19 (2.46%) SQL Developer
17 18 (2.33%) Senior Manager
18 17 (2.20%) IT Manager
Libraries, Frameworks & Software Standards
1 110 (14.23%) HTML
2 86 (11.13%) CSS
3 48 (6.21%) Web Services
4 47 (6.08%) Spring
5 43 (5.56%) .NET
6 39 (5.05%) J2EE
7 38 (4.92%) jQuery
8 33 (4.27%) SOAP
9 32 (4.14%) XML
10 27 (3.49%) HTML5
11 23 (2.98%) Hibernate
12 21 (2.72%) RESTful
12 21 (2.72%) Spring MVC
13 20 (2.59%) JMS
14 18 (2.33%) Ajax
14 18 (2.33%) AngularJS
14 18 (2.33%) ASP.NET
15 17 (2.20%) CSS3
15 17 (2.20%) JSON
16 16 (2.07%) REST
Miscellaneous
1 74 (9.57%) Social Media
2 50 (6.47%) User Experience
3 48 (6.21%) Analytical Skills
4 28 (3.62%) Mobile App
5 23 (2.98%) Digital Media
6 16 (2.07%) Data Centre
7 14 (1.81%) Data Integration
8 12 (1.55%) Algorithms
9 11 (1.42%) Visualisation
10 10 (1.29%) Computer Science
10 10 (1.29%) FMCG
11 9 (1.16%) Mathematics
11 9 (1.16%) NHS
12 8 (1.03%) Copywriting
12 8 (1.03%) Graphic Design
12 8 (1.03%) Management Information System
12 8 (1.03%) Wiki
13 7 (0.91%) Statistics
14 6 (0.78%) Clustering
14 6 (0.78%) Replication
Operating Systems
1 59 (7.63%) Linux
2 41 (5.30%) Windows
3 22 (2.85%) Unix
4 17 (2.20%) Windows Server
5 13 (1.68%) Android
6 11 (1.42%) Solaris
7 8 (1.03%) CentOS
8 7 (0.91%) Apple iOS
9 6 (0.78%) Windows Server 2012
10 5 (0.65%) Red Hat Enterprise Linux
11 4 (0.52%) Fedora
11 4 (0.52%) Windows Server 2008
12 3 (0.39%) Windows Server 2003
12 3 (0.39%) Windows XP
13 2 (0.26%) AIX
13 2 (0.26%) Windows 10
13 2 (0.26%) Windows 7
13 2 (0.26%) Windows Vista
13 2 (0.26%) zOS
14 1 (0.13%) Data ONTAP
Processes & Methodologies
1 428 (55.37%) Business Intelligence
2 415 (53.69%) Programme Management
3 231 (29.88%) Agile Software Development
4 124 (16.04%) Analytics
5 111 (14.36%) E-Commerce
6 101 (13.07%) Scrum
7 83 (10.74%) Project Management
8 80 (10.35%) SEO
9 78 (10.09%) Stakeholder Management
10 53 (6.86%) TDD
11 44 (5.69%) B2B
12 43 (5.56%) B2C
13 42 (5.43%) CRM
14 41 (5.30%) PRINCE2
15 40 (5.17%) Migration
16 36 (4.66%) Content Management
16 36 (4.66%) MVC
17 35 (4.53%) Continuous Integration
18 33 (4.27%) Pay per click
19 29 (3.75%) SDLC
Programming Languages
1 122 (15.78%) Java
2 103 (13.32%) SQL
3 76 (9.83%) JavaScript
4 24 (3.10%) C#
4 24 (3.10%) PHP
5 23 (2.98%) PL/SQL
6 22 (2.85%) Ruby
7 20 (2.59%) Python
8 9 (1.16%) Perl
9 8 (1.03%) VBA
10 7 (0.91%) C++
11 5 (0.65%) PowerShell
11 5 (0.65%) T-SQL
12 4 (0.52%) Bash Shell
12 4 (0.52%) R
13 3 (0.39%) Apex Code
13 3 (0.39%) Shell Script
14 2 (0.26%) C
14 2 (0.26%) SQR
14 2 (0.26%) VB
Qualifications
1 57 (7.37%) Degree
2 20 (2.59%) Security Cleared
3 16 (2.07%) SC Cleared
4 13 (1.68%) ISEB
5 7 (0.91%) VMware Certified Professional (VCP)
6 6 (0.78%) ITIL Certification
6 6 (0.78%) PRINCE2 Certification
7 4 (0.52%) APMP
7 4 (0.52%) Cisco Certification
7 4 (0.52%) ISTQB
7 4 (0.52%) PMI Certification
7 4 (0.52%) PMP
8 3 (0.39%) Microsoft Certification
9 2 (0.26%) CCNA
9 2 (0.26%) DV Cleared
9 2 (0.26%) MCSA
9 2 (0.26%) Postgraduate
9 2 (0.26%) VCP5
10 1 (0.13%) MCP
10 1 (0.13%) MCSE
Quality Assurance & Compliance
1 49 (6.34%) QA
2 12 (1.55%) Data Quality
3 6 (0.78%) SLA
4 3 (0.39%) WCAG
5 2 (0.26%) COBIT
5 2 (0.26%) SDET
6 1 (0.13%) HL7
System Software
1 26 (3.36%) Active Directory
2 15 (1.94%) VMware Infrastructure
3 11 (1.42%) Docker
4 9 (1.16%) VMware ESXi
5 8 (1.03%) Hyper-V
5 8 (1.03%) VMware ESX
6 3 (0.39%) vSphere
7 1 (0.13%) Microsoft Virtual Server
7 1 (0.13%) Veritas Cluster Server
7 1 (0.13%) Veritas File System
7 1 (0.13%) Veritas Volume Manager
7 1 (0.13%) XenApp
Systems Management
1 12 (1.55%) Puppet
2 10 (1.29%) Opscode Chef
3 7 (0.91%) SCCM
4 6 (0.78%) SCOM
5 5 (0.65%) Packer
5 5 (0.65%) Terraform
6 3 (0.39%) Nagios
7 2 (0.26%) FreeIPA
7 2 (0.26%) Icinga
7 2 (0.26%) Kubernetes
7 2 (0.26%) Mesos
7 2 (0.26%) SELinux
7 2 (0.26%) vRealize
8 1 (0.13%) AirWatch
8 1 (0.13%) Backup Exec
8 1 (0.13%) Kibana
8 1 (0.13%) logstash
8 1 (0.13%) Oracle ZFS
8 1 (0.13%) TeamSite
8 1 (0.13%) XenMobile
Vendors
1 414 (53.56%) SAP
2 59 (7.63%) Microsoft
3 55 (7.12%) Google
4 53 (6.86%) Adobe
4 53 (6.86%) Oracle
5 27 (3.49%) VMware
6 23 (2.98%) Salesforce.com
7 19 (2.46%) Cisco
8 17 (2.20%) hybris
8 17 (2.20%) Tableau
9 15 (1.94%) Marketo
10 13 (1.68%) Sitecore
11 11 (1.42%) Facebook
11 11 (1.42%) Salesforce Marketing Cloud
12 10 (1.29%) Red Hat
13 8 (1.03%) Citrix
13 8 (1.03%) HP
13 8 (1.03%) WSO2
14 7 (0.91%) Atlassian
14 7 (0.91%) Zend
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