The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 166 146 176
Rank change year-on-year
-20 +30
Permanent jobs citing Digital Marketing 75 67 41
As % of all permanent IT jobs located in the South West 1.22% 1.32% 0.71%
As % of the Processes & Methodologies category 1.50% 1.62% 0.93%
Number of salaries quoted 59 58 41
Average salary £35,000 £30,750 £28,000
Average salary % change year-on-year
+13.82% +9.82%
90% offered a salary of more than £27,500 £21,350 £17,000
10% offered a salary of more than £52,500 £37,500 £38,700
UK excluding London average salary £40,000 £32,500 £32,500
% change year-on-year
+23.07% -
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5000 4138 4393
As % of all permanent IT jobs located in the South West 81.02% 81.63% 75.58%
Number of salaries quoted 4088 3561 3858
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the South West region.

Digital Marketing Salary Trend in the South West

Digital Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the South West region over the 3 months to 22 September 2014.

Digital Marketing Salary Histogram in the South West

Digital Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +1 34 £32,500 - 7
Dorset -3 11 £27,500 -15.38% 1
Wiltshire -5 11 £42,500 +47.82% 2
Devon -19 5 £45,000 +109.30% 2
Gloucestershire - 5 £42,500 - 4
Somerset -21 4 £50,000 +88.67% 4
Cornwall -11 3 £32,500 +56.62%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 22 September 2014, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 159 (100.00%) Marketing
2 58 (36.48%) HTML
3 57 (35.85%) CSS
4 55 (34.59%) Finance
5 47 (29.56%) Business Intelligence
6 45 (28.30%) SEO
7 44 (27.67%) Analytics
8 43 (27.04%) Telecoms
8 43 (27.04%) SAP
9 42 (26.42%) Electronics
9 42 (26.42%) Manufacturing
9 42 (26.42%) Programme Management
9 42 (26.42%) DTV
9 42 (26.42%) SAP Oil and Gas
10 39 (24.53%) CMS
10 39 (24.53%) JavaScript
11 37 (23.27%) .NET
11 37 (23.27%) E-Commerce
12 34 (21.38%) Social Media
13 33 (20.75%) Google
14 30 (18.87%) Agile Software Development
14 30 (18.87%) HTML5
15 29 (18.24%) Facebook
16 27 (16.98%) Twitter
16 27 (16.98%) Pay per click
17 26 (16.35%) SQL Server
18 24 (15.09%) Google Analytics
19 22 (13.84%) Content Management
20 21 (13.21%) PHP
21 20 (12.58%) jQuery

Digital Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 22 September 2014, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (24.53%) CMS
2 17 (10.69%) WordPress
3 9 (5.66%) Umbraco
4 7 (4.40%) Tomcat
5 6 (3.77%) Immediacy CMS
6 5 (3.14%) IIS
7 4 (2.52%) Drupal
7 4 (2.52%) Apache
8 3 (1.89%) MS Exchange
9 2 (1.26%) Apache Solr
10 1 (0.63%) SharePoint 2010
10 1 (0.63%) Kentico
10 1 (0.63%) Sitecore CMS
10 1 (0.63%) SAS
10 1 (0.63%) SharePoint
10 1 (0.63%) Joomla!
Applications
1 17 (10.69%) Photoshop
2 9 (5.66%) Fireworks
3 8 (5.03%) MS Excel
4 5 (3.14%) Adobe Illustrator
5 4 (2.52%) MS Office
5 4 (2.52%) MS Visio
6 1 (0.63%) FastStats
6 1 (0.63%) MS Project
6 1 (0.63%) SPSS
6 1 (0.63%) MS PowerPoint
6 1 (0.63%) InfoPath
Business Applications
1 42 (26.42%) SAP Oil and Gas
2 24 (15.09%) Google Analytics
3 10 (6.29%) Magento
4 6 (3.77%) Dynamics CRM
5 1 (0.63%) SAP CRM
5 1 (0.63%) Agresso
Cloud Services
1 9 (5.66%) Amazon AWS
2 8 (5.03%) Pure360
3 6 (3.77%) Microsoft Azure
3 6 (3.77%) SaaS
4 5 (3.14%) Cloud Computing
5 4 (2.52%) Amazon EC2
6 3 (1.89%) Office 365
7 1 (0.63%) Amazon S3
Communications & Networking
1 4 (2.52%) Intranet
2 3 (1.89%) Extranet
2 3 (1.89%) Firewall
2 3 (1.89%) IPv4
2 3 (1.89%) IPv6
2 3 (1.89%) VLAN
3 2 (1.26%) Internet
4 1 (0.63%) Ethernet
Database & Business Intelligence
1 26 (16.35%) SQL Server
2 14 (8.81%) MySQL
3 10 (6.29%) Relational Database
4 6 (3.77%) MongoDB
5 4 (2.52%) Big Data
6 3 (1.89%) SQL Server 2008
6 3 (1.89%) SQL Server 2005
7 2 (1.26%) CouchDB
8 1 (0.63%) Hazelcast
8 1 (0.63%) Amazon DynamoDB
8 1 (0.63%) Amazon RDS
8 1 (0.63%) Apache Cassandra
8 1 (0.63%) NoSQL
8 1 (0.63%) Hadoop
8 1 (0.63%) SQLPlus
8 1 (0.63%) SAP BI
8 1 (0.63%) Data Warehouse
8 1 (0.63%) SQL Server Reporting Services
8 1 (0.63%) SQL Server Integration Services
8 1 (0.63%) QlikView
Development Applications
1 9 (5.66%) Visual Studio
2 6 (3.77%) Subversion
3 4 (2.52%) Selenium
3 4 (2.52%) Axure RP
4 3 (1.89%) WebDriver
4 3 (1.89%) Git (software)
4 3 (1.89%) Dreamweaver
4 3 (1.89%) JUnit
4 3 (1.89%) Maven
5 2 (1.26%) Ant
5 2 (1.26%) TestNG
5 2 (1.26%) Cucumber
6 1 (0.63%) Moq
6 1 (0.63%) Team Foundation Server
6 1 (0.63%) NUnit
6 1 (0.63%) WATIR
6 1 (0.63%) FitNesse
General
1 159 (100.00%) Marketing
2 55 (34.59%) Finance
3 43 (27.04%) Telecoms
4 42 (26.42%) Electronics
4 42 (26.42%) Manufacturing
5 13 (8.18%) Advertising
6 10 (6.29%) Retail
7 8 (5.03%) Interactive Media
8 4 (2.52%) Games
9 2 (1.26%) Banking
10 1 (0.63%) Pharmaceutical
10 1 (0.63%) Aerospace
10 1 (0.63%) Automotive
10 1 (0.63%) Back Office
Job Titles
1 40 (25.16%) Developer
2 21 (13.21%) Marketing Executive
3 15 (9.43%) Analyst
4 14 (8.81%) Digital Marketing Executive
5 11 (6.92%) Consultant
6 10 (6.29%) Web Developer
6 10 (6.29%) Architect
7 9 (5.66%) SEO Manager
8 8 (5.03%) PPC Specialist
8 8 (5.03%) Team Leader
8 8 (5.03%) Technical Team Leader
8 8 (5.03%) PHP Developer
8 8 (5.03%) Business Analyst
8 8 (5.03%) PPC Executive
8 8 (5.03%) PPC Manager
8 8 (5.03%) PPC Analyst
9 7 (4.40%) Java Developer
9 7 (4.40%) .NET Developer
10 6 (3.77%) SEO Executive
10 6 (3.77%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 58 (36.48%) HTML
2 57 (35.85%) CSS
3 37 (23.27%) .NET
4 30 (18.87%) HTML5
5 20 (12.58%) jQuery
6 18 (11.32%) ASP.NET
7 16 (10.06%) CSS3
8 12 (7.55%) SOAP
9 10 (6.29%) ASP.NET MVC
10 9 (5.66%) JSON
11 7 (4.40%) REST
11 7 (4.40%) Web Services
11 7 (4.40%) XML
12 6 (3.77%) Spring
12 6 (3.77%) Flash
12 6 (3.77%) XHTML
12 6 (3.77%) LAMP
13 5 (3.14%) WebSockets
13 5 (3.14%) Middleware
13 5 (3.14%) JMS
Miscellaneous
1 42 (26.42%) DTV
2 34 (21.38%) Social Media
3 20 (12.58%) Analytical Skills
4 16 (10.06%) Mobile App
5 15 (9.43%) Blog
6 13 (8.18%) User Experience
7 10 (6.29%) Open Source
8 8 (5.03%) Replication
8 8 (5.03%) Digital Media
9 3 (1.89%) Management Information System
9 3 (1.89%) Smartphone
9 3 (1.89%) Psychology
9 3 (1.89%) Human Factors
9 3 (1.89%) Copywriting
10 2 (1.26%) Computer Science
10 2 (1.26%) Graphic Design
10 2 (1.26%) Statistics
11 1 (0.63%) Enterprise Software
11 1 (0.63%) Embedded Systems
11 1 (0.63%) Verilog
Operating Systems
1 12 (7.55%) Linux
2 7 (4.40%) Apple iOS
2 7 (4.40%) Android
2 7 (4.40%) CentOS
2 7 (4.40%) Fedora
3 4 (2.52%) Windows
4 3 (1.89%) UNIX
5 2 (1.26%) SUSE
5 2 (1.26%) Debian
6 1 (0.63%) Red Hat Enterprise Linux
6 1 (0.63%) Ubuntu
Processes & Methodologies
1 47 (29.56%) Business Intelligence
2 45 (28.30%) SEO
3 44 (27.67%) Analytics
4 42 (26.42%) Programme Management
5 37 (23.27%) E-Commerce
6 30 (18.87%) Agile Software Development
7 27 (16.98%) Pay per click
8 22 (13.84%) Content Management
9 19 (11.95%) Email Marketing
10 17 (10.69%) MVC
11 16 (10.06%) Software Engineering
11 16 (10.06%) Mentoring
12 15 (9.43%) Online Marketing
12 15 (9.43%) Scrum
13 12 (7.55%) Marketing Strategy
14 11 (6.92%) CRM
14 11 (6.92%) B2C
14 11 (6.92%) TDD
15 10 (6.29%) Campaign Management
16 8 (5.03%) Link Building
Programming Languages
1 39 (24.53%) JavaScript
2 21 (13.21%) PHP
3 16 (10.06%) C#
4 15 (9.43%) Java
4 15 (9.43%) SQL
5 10 (6.29%) Ruby
6 8 (5.03%) Python
7 5 (3.14%) Bash Shell
7 5 (3.14%) Perl
7 5 (3.14%) PHP5
8 3 (1.89%) PowerShell
9 2 (1.26%) ActionScript
9 2 (1.26%) C++
9 2 (1.26%) ActionScript 3.0
9 2 (1.26%) ActionScript 2.0
10 1 (0.63%) C
10 1 (0.63%) Groovy
Qualifications
1 6 (3.77%) Degree
2 1 (0.63%) MCSE
2 1 (0.63%) MCSA
2 1 (0.63%) MCP
2 1 (0.63%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.89%) QA
System Software
1 4 (2.52%) VMware Infrastructure
2 3 (1.89%) Hyper-V
2 3 (1.89%) Active Directory
2 3 (1.89%) Xen
Systems Management
1 1 (0.63%) Opscode Chef
1 1 (0.63%) Puppet
Vendors
1 43 (27.04%) SAP
2 33 (20.75%) Google
3 29 (18.24%) Facebook
4 27 (16.98%) Twitter
5 9 (5.66%) Adobe
6 8 (5.03%) SmartFocus
7 7 (4.40%) Microsoft
7 7 (4.40%) Red Hat
8 5 (3.14%) Sitecore
8 5 (3.14%) TIBCO
9 4 (2.52%) Zend
9 4 (2.52%) VMware
10 1 (0.63%) Tableau
10 1 (0.63%) hybris
10 1 (0.63%) Ektron
10 1 (0.63%) JBoss
10 1 (0.63%) Oracle
10 1 (0.63%) EMC
10 1 (0.63%) Citrix
10 1 (0.63%) Cognos
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