The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 170 145 198
Rank change year-on-year
-25 +53
Permanent jobs citing Digital Marketing 78 91 24
As % of all permanent IT jobs located in the South West 1.27% 1.57% 0.44%
As % of the Processes & Methodologies category 1.53% 1.92% 0.55%
Number of salaries quoted 67 72 20
Average salary £45,000 £32,500 £30,125
Average salary % change year-on-year
+38.46% +7.88%
90% offered a salary of more than £26,500 £21,550 £22,500
10% offered a salary of more than £67,500 £50,000 £53,000
UK excluding London average salary £36,000 £35,000 £32,500
% change year-on-year
+2.85% +7.69%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5100 4736 4327
As % of all permanent IT jobs located in the South West 82.75% 81.77% 79.18%
Number of salaries quoted 4195 3950 3810
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £62,500 £55,000 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Digital Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the South West region.

Digital Marketing Salary Trend in the South West

Digital Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the South West region over the 3 months to 17 April 2015.

Digital Marketing Salary Histogram in the South West

Digital Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire +4 20 £62,500 +73.61% 7
Bristol -4 19 £43,000 +1.17% 8
Cornwall - 8 £25,000 -
Somerset +8 7 £47,000 -1.05% 2
Dorset -26 6 £32,000 +6.66% 1
Devon -14 5 - - 3
Wiltshire -21 4 £32,500 +18.18%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 17 April 2015, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 131 (100.00%) Marketing
2 61 (46.56%) Finance
3 58 (44.27%) Telecoms
4 57 (43.51%) Business Intelligence
5 56 (42.75%) SAP
5 56 (42.75%) Electronics
5 56 (42.75%) DTV
5 56 (42.75%) Manufacturing
5 56 (42.75%) Programme Management
5 56 (42.75%) SAP Oil and Gas
6 51 (38.93%) HTML
7 47 (35.88%) JavaScript
8 44 (33.59%) Agile Software Development
9 39 (29.77%) CSS
10 30 (22.90%) MVC
11 29 (22.14%) Degree
12 27 (20.61%) jQuery
12 27 (20.61%) SEO
12 27 (20.61%) .NET
12 27 (20.61%) E-Commerce
13 25 (19.08%) Java
13 25 (19.08%) C#
14 23 (17.56%) SQL Server
14 23 (17.56%) Linux
15 20 (15.27%) PHP
15 20 (15.27%) SQL
15 20 (15.27%) ASP.NET
15 20 (15.27%) Web Services
15 20 (15.27%) Social Media
16 19 (14.50%) Scrum

Digital Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 17 April 2015, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (11.45%) Tomcat
2 7 (5.34%) JBoss
3 5 (3.82%) WebSphere
4 4 (3.05%) CMS
5 3 (2.29%) Apache Solr
5 3 (2.29%) Commerce Server
6 2 (1.53%) Drupal
6 2 (1.53%) Umbraco
6 2 (1.53%) WordPress
7 1 (0.76%) Sitecore CMS
7 1 (0.76%) nginx
7 1 (0.76%) Node.js
7 1 (0.76%) Elasticsearch
7 1 (0.76%) Mule
7 1 (0.76%) Apache
Applications
1 9 (6.87%) MS Office
2 6 (4.58%) MS Excel
2 6 (4.58%) MS Project
3 5 (3.82%) Adobe Creative Suite
3 5 (3.82%) MS Visio
4 3 (2.29%) InDesign
5 2 (1.53%) Photoshop
6 1 (0.76%) OmniGraffle
Business Applications
1 56 (42.75%) SAP Oil and Gas
2 10 (7.63%) Google Analytics
3 3 (2.29%) SiteCatalyst
4 1 (0.76%) Dynamics CRM
Cloud Services
1 18 (13.74%) Amazon AWS
2 15 (11.45%) Amazon EC2
3 7 (5.34%) SaaS
4 4 (3.05%) Amazon S3
5 3 (2.29%) Virtual Private Cloud
6 1 (0.76%) Lucidchart
6 1 (0.76%) MailChimp
Communications & Networking
1 11 (8.40%) Internet
2 3 (2.29%) Intranet
3 1 (0.76%) SMS
3 1 (0.76%) TCP/IP
3 1 (0.76%) SAN
Database & Business Intelligence
1 23 (17.56%) SQL Server
2 16 (12.21%) MySQL
3 11 (8.40%) MongoDB
4 8 (6.11%) NoSQL
5 7 (5.34%) Amazon DynamoDB
6 4 (3.05%) Relational Database
6 4 (3.05%) QlikView
7 3 (2.29%) Hazelcast
7 3 (2.29%) Amazon RDS
8 2 (1.53%) Big Data
8 2 (1.53%) SQL Server 2008
9 1 (0.76%) SQL Server Analysis Services
9 1 (0.76%) Data Warehouse
9 1 (0.76%) RDBMS
9 1 (0.76%) PostgreSQL
9 1 (0.76%) SQL Server Reporting Services
9 1 (0.76%) SQL Server 2005
9 1 (0.76%) SQL Server Integration Services
9 1 (0.76%) Apache Cassandra
Development Applications
1 12 (9.16%) Git (software)
2 8 (6.11%) JUnit
3 7 (5.34%) IntelliJ
3 7 (5.34%) JIRA
4 4 (3.05%) Visual Studio
4 4 (3.05%) Maven
4 4 (3.05%) Jenkins
5 2 (1.53%) TeamCity
5 2 (1.53%) Atlassian Bamboo
5 2 (1.53%) Subversion
6 1 (0.76%) Ant
6 1 (0.76%) Selenium
6 1 (0.76%) Dreamweaver
6 1 (0.76%) TestNG
6 1 (0.76%) Team Foundation Server
6 1 (0.76%) WebDriver
6 1 (0.76%) Balsamiq Mockups
6 1 (0.76%) Hudson
General
1 131 (100.00%) Marketing
2 61 (46.56%) Finance
3 58 (44.27%) Telecoms
4 56 (42.75%) Manufacturing
4 56 (42.75%) Electronics
5 9 (6.87%) Advertising
5 9 (6.87%) Retail
6 8 (6.11%) Banking
7 6 (4.58%) Games
8 4 (3.05%) Legal
9 1 (0.76%) Back Office
Job Titles
1 54 (41.22%) Developer
2 20 (15.27%) Architect
3 19 (14.50%) Senior Developer
4 14 (10.69%) Project Manager
4 14 (10.69%) Java Developer
5 10 (7.63%) Senior Java Developer
6 9 (6.87%) Web Developer
6 9 (6.87%) Lead Developer
7 8 (6.11%) C# Developer
8 7 (5.34%) Java Architect
9 6 (4.58%) Solutions Architect
10 5 (3.82%) Analyst
10 5 (3.82%) Linux Engineer
10 5 (3.82%) PHP Developer
10 5 (3.82%) E-Learning Developer
10 5 (3.82%) Marketing Executive
10 5 (3.82%) Digital Project Manager
10 5 (3.82%) Digital Marketing Executive
11 4 (3.05%) Senior Architect
11 4 (3.05%) Front-End Developer
Libraries, Frameworks & Software Standards
1 51 (38.93%) HTML
2 39 (29.77%) CSS
3 27 (20.61%) .NET
3 27 (20.61%) jQuery
4 20 (15.27%) Web Services
4 20 (15.27%) ASP.NET
5 18 (13.74%) JSON
6 16 (12.21%) Spring
6 16 (12.21%) XML
6 16 (12.21%) AngularJS
7 15 (11.45%) ASP.NET MVC
8 13 (9.92%) HTML5
9 12 (9.16%) Ajax
10 11 (8.40%) Hibernate
11 8 (6.11%) Spring MVC
11 8 (6.11%) JPA
11 8 (6.11%) LAMP
11 8 (6.11%) REST
11 8 (6.11%) ASP.NET Web Forms
12 7 (5.34%) SOAP
Miscellaneous
1 56 (42.75%) DTV
2 20 (15.27%) Social Media
3 9 (6.87%) Blog
3 9 (6.87%) Analytical Skills
4 6 (4.58%) Copywriting
5 5 (3.82%) User Experience
5 5 (3.82%) E-Learning
5 5 (3.82%) Statistics
5 5 (3.82%) Graphic Design
6 4 (3.05%) Mobile App
7 3 (2.29%) Open Source
7 3 (2.29%) Video Editing
8 2 (1.53%) Computer Science
9 1 (0.76%) RIA
9 1 (0.76%) Internet of Things
9 1 (0.76%) Informatics
9 1 (0.76%) Device Driver
9 1 (0.76%) MPEG
9 1 (0.76%) PMI
9 1 (0.76%) NHS
Operating Systems
1 23 (17.56%) Linux
2 7 (5.34%) Fedora
2 7 (5.34%) CentOS
3 5 (3.82%) Red Hat Enterprise Linux
4 4 (3.05%) Windows
5 3 (2.29%) Android
5 3 (2.29%) Apple iOS
6 2 (1.53%) Amazon Linux
7 1 (0.76%) Windows Server 2008
7 1 (0.76%) Mac OS
7 1 (0.76%) UNIX
7 1 (0.76%) Windows Server 2003
Processes & Methodologies
1 57 (43.51%) Business Intelligence
2 56 (42.75%) Programme Management
3 44 (33.59%) Agile Software Development
4 30 (22.90%) MVC
5 27 (20.61%) SEO
5 27 (20.61%) E-Commerce
6 19 (14.50%) Scrum
7 16 (12.21%) Software Engineering
8 15 (11.45%) TDD
9 13 (9.92%) Pay per click
9 13 (9.92%) Project Management
9 13 (9.92%) OO
10 12 (9.16%) BDD
10 12 (9.16%) Analytics
11 10 (7.63%) Kanban
12 9 (6.87%) B2C
12 9 (6.87%) Web Development
13 8 (6.11%) Online Marketing
13 8 (6.11%) Integration Testing
13 8 (6.11%) Social Media Marketing
Programming Languages
1 47 (35.88%) JavaScript
2 25 (19.08%) C#
2 25 (19.08%) Java
3 20 (15.27%) PHP
3 20 (15.27%) SQL
4 14 (10.69%) T-SQL
5 10 (7.63%) Ruby
5 10 (7.63%) PHP5
6 6 (4.58%) Python
6 6 (4.58%) Bash Shell
7 5 (3.82%) ActionScript
7 5 (3.82%) C++
7 5 (3.82%) ActionScript 3.0
7 5 (3.82%) ActionScript 2.0
8 3 (2.29%) Groovy
8 3 (2.29%) C
9 1 (0.76%) Clojure
9 1 (0.76%) Golang
9 1 (0.76%) Rust
9 1 (0.76%) Embedded C
Qualifications
1 29 (22.14%) Degree
2 2 (1.53%) PhD
3 1 (0.76%) ISEB
3 1 (0.76%) PRINCE2 Certification
3 1 (0.76%) PMI Certification
3 1 (0.76%) ISTQB
3 1 (0.76%) SC Cleared
3 1 (0.76%) Security Cleared
System Software
1 4 (3.05%) VMware Infrastructure
2 1 (0.76%) Active Directory
Systems Management
1 8 (6.11%) Puppet
1 8 (6.11%) Opscode Chef
Vendors
1 56 (42.75%) SAP
2 12 (9.16%) Google
3 11 (8.40%) Adobe
4 9 (6.87%) Red Hat
5 7 (5.34%) Oracle
5 7 (5.34%) Microsoft
6 5 (3.82%) Demandware
6 5 (3.82%) IBM
6 5 (3.82%) ATG
6 5 (3.82%) hybris
6 5 (3.82%) RedPrairie
7 4 (3.05%) VMware
8 3 (2.29%) Trapeze
8 3 (2.29%) Apple
9 2 (1.53%) HP
9 2 (1.53%) Zend
10 1 (0.76%) EPiServer
10 1 (0.76%) Sitecore
10 1 (0.76%) Salesforce.com
10 1 (0.76%) Cisco
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