The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 163 140 180
Rank change year-on-year
-23 +40
Permanent jobs citing Digital Marketing 66 70 36
As % of all permanent IT jobs located in the South West 1.07% 1.37% 0.63%
As % of the Processes & Methodologies category 1.34% 1.70% 0.85%
Number of salaries quoted 53 56 36
Average salary £32,500 £30,000 £28,000
Average salary % change year-on-year
+8.33% +7.14%
90% offered a salary of more than £26,200 £23,000 £22,000
10% offered a salary of more than £52,500 £37,500 £37,500
UK excluding London average salary £37,500 £32,500 £33,500
% change year-on-year
+15.38% -2.98%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4926 4128 4244
As % of all permanent IT jobs located in the South West 80.19% 80.56% 74.82%
Number of salaries quoted 3982 3528 3751
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,000 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the South West region.

Digital Marketing Salary Trend in the South West

Digital Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the South West region over the 3 months to 1 September 2014.

Digital Marketing Salary Histogram in the South West

Digital Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 1 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +14 33 £30,100 -7.38% 10
Wiltshire -4 10 £42,500 +30.76% 1
Dorset -10 6 £30,000 - 2
Somerset -20 6 £49,250 +79.09% 5
Gloucestershire +2 4 £27,500 -8.33% 2
Cornwall -11 3 £32,500 +22.64%
Devon -12 2 £21,000 -20.00%
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 1 September 2014, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 152 (100.00%) Marketing
2 58 (38.16%) HTML
3 57 (37.50%) CSS
4 50 (32.89%) Finance
5 45 (29.61%) Business Intelligence
6 43 (28.29%) SEO
7 42 (27.63%) JavaScript
8 41 (26.97%) SAP
8 41 (26.97%) Telecoms
8 41 (26.97%) CMS
9 40 (26.32%) Manufacturing
9 40 (26.32%) Electronics
9 40 (26.32%) DTV
9 40 (26.32%) Programme Management
9 40 (26.32%) SAP Oil and Gas
9 40 (26.32%) Analytics
10 39 (25.66%) .NET
11 35 (23.03%) E-Commerce
12 33 (21.71%) Social Media
13 32 (21.05%) HTML5
14 30 (19.74%) Google
15 29 (19.08%) Pay per click
16 25 (16.45%) SQL Server
17 23 (15.13%) Facebook
18 22 (14.47%) Software Engineering
19 21 (13.82%) Content Management
19 21 (13.82%) Google Analytics
19 21 (13.82%) Photoshop
20 20 (13.16%) PHP
21 19 (12.50%) ASP.NET

Digital Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 1 September 2014, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 41 (26.97%) CMS
2 19 (12.50%) WordPress
3 10 (6.58%) Umbraco
4 8 (5.26%) Immediacy CMS
5 5 (3.29%) IIS
5 5 (3.29%) Tomcat
6 4 (2.63%) Apache
7 3 (1.97%) MS Exchange
7 3 (1.97%) Drupal
8 2 (1.32%) SAS
9 1 (0.66%) Joomla!
9 1 (0.66%) Sitecore CMS
9 1 (0.66%) Kentico
Applications
1 21 (13.82%) Photoshop
2 13 (8.55%) Fireworks
3 8 (5.26%) MS Excel
4 6 (3.95%) Adobe Illustrator
5 4 (2.63%) MS Visio
5 4 (2.63%) MS Office
6 2 (1.32%) SPSS
7 1 (0.66%) MS Project
7 1 (0.66%) MS PowerPoint
7 1 (0.66%) FastStats
Business Applications
1 40 (26.32%) SAP Oil and Gas
2 21 (13.82%) Google Analytics
3 13 (8.55%) Magento
4 6 (3.95%) Dynamics CRM
5 1 (0.66%) Agresso
5 1 (0.66%) SAP CRM
Cloud Services
1 9 (5.92%) Amazon AWS
2 7 (4.61%) SaaS
3 6 (3.95%) Microsoft Azure
4 5 (3.29%) Pure360
4 5 (3.29%) Cloud Computing
5 4 (2.63%) Amazon EC2
6 3 (1.97%) Office 365
7 1 (0.66%) Amazon S3
Communications & Networking
1 4 (2.63%) Intranet
2 3 (1.97%) Internet
2 3 (1.97%) Extranet
2 3 (1.97%) Firewall
2 3 (1.97%) VLAN
2 3 (1.97%) IPv4
2 3 (1.97%) IPv6
3 1 (0.66%) Ethernet
Database & Business Intelligence
1 25 (16.45%) SQL Server
2 12 (7.89%) MySQL
3 7 (4.61%) Relational Database
4 4 (2.63%) MongoDB
5 3 (1.97%) SQL Server 2008
5 3 (1.97%) SQL Server 2005
6 2 (1.32%) CouchDB
6 2 (1.32%) Big Data
7 1 (0.66%) Hazelcast
7 1 (0.66%) Amazon DynamoDB
7 1 (0.66%) Amazon RDS
7 1 (0.66%) Hadoop
7 1 (0.66%) SQL Server Integration Services
7 1 (0.66%) Spotfire
7 1 (0.66%) QlikView
7 1 (0.66%) SQL Server Analysis Services
7 1 (0.66%) Data Warehouse
7 1 (0.66%) SQLPlus
7 1 (0.66%) SAP BI
7 1 (0.66%) SQL Server Reporting Services
Development Applications
1 11 (7.24%) Visual Studio
2 5 (3.29%) Subversion
3 4 (2.63%) Dreamweaver
3 4 (2.63%) Axure RP
4 2 (1.32%) Cucumber
4 2 (1.32%) Selenium
4 2 (1.32%) Git (software)
5 1 (0.66%) Team Foundation Server
5 1 (0.66%) WebDriver
5 1 (0.66%) Moq
5 1 (0.66%) NUnit
5 1 (0.66%) Maven
5 1 (0.66%) WATIR
5 1 (0.66%) FitNesse
5 1 (0.66%) JUnit
General
1 152 (100.00%) Marketing
2 50 (32.89%) Finance
3 41 (26.97%) Telecoms
4 40 (26.32%) Electronics
4 40 (26.32%) Manufacturing
5 8 (5.26%) Advertising
5 8 (5.26%) Interactive Media
6 6 (3.95%) Retail
7 4 (2.63%) Automotive
7 4 (2.63%) Games
8 2 (1.32%) Banking
9 1 (0.66%) Pharmaceutical
9 1 (0.66%) Back Office
9 1 (0.66%) Aerospace
Job Titles
1 38 (25.00%) Developer
2 13 (8.55%) Analyst
2 13 (8.55%) Architect
3 11 (7.24%) Marketing Executive
4 10 (6.58%) Web Developer
4 10 (6.58%) Consultant
5 9 (5.92%) SEO Manager
6 8 (5.26%) PPC Manager
6 8 (5.26%) PPC Analyst
6 8 (5.26%) PPC Executive
6 8 (5.26%) Business Analyst
6 8 (5.26%) Team Leader
6 8 (5.26%) Technical Team Leader
6 8 (5.26%) SEO Executive
6 8 (5.26%) PPC Specialist
7 7 (4.61%) .NET Developer
7 7 (4.61%) Senior Analyst
8 6 (3.95%) Senior Business Analyst
8 6 (3.95%) C# Developer
8 6 (3.95%) PHP Developer
Libraries, Frameworks & Software Standards
1 58 (38.16%) HTML
2 57 (37.50%) CSS
3 39 (25.66%) .NET
4 32 (21.05%) HTML5
5 19 (12.50%) CSS3
5 19 (12.50%) ASP.NET
6 18 (11.84%) jQuery
7 10 (6.58%) SOAP
7 10 (6.58%) ASP.NET MVC
8 9 (5.92%) JSON
8 9 (5.92%) Flash
9 6 (3.95%) Web Services
9 6 (3.95%) XML
9 6 (3.95%) REST
10 5 (3.29%) .NET Framework
10 5 (3.29%) WebSockets
10 5 (3.29%) XHTML
10 5 (3.29%) JMS
10 5 (3.29%) Middleware
11 4 (2.63%) LAMP
Miscellaneous
1 40 (26.32%) DTV
2 33 (21.71%) Social Media
3 19 (12.50%) Mobile App
4 12 (7.89%) Open Source
5 8 (5.26%) Digital Media
5 8 (5.26%) Blog
6 5 (3.29%) Replication
7 3 (1.97%) Management Information System
7 3 (1.97%) Smartphone
7 3 (1.97%) Copywriting
8 2 (1.32%) Computer Science
8 2 (1.32%) IPTV
9 1 (0.66%) NHS
9 1 (0.66%) Podcast
9 1 (0.66%) FMCG
9 1 (0.66%) Embedded Systems
9 1 (0.66%) CPLD
9 1 (0.66%) Animation
9 1 (0.66%) Photography
9 1 (0.66%) Mathematics
Operating Systems
1 11 (7.24%) Linux
2 7 (4.61%) Fedora
2 7 (4.61%) Android
2 7 (4.61%) CentOS
2 7 (4.61%) Apple iOS
3 5 (3.29%) Windows
4 3 (1.97%) UNIX
5 2 (1.32%) SUSE
5 2 (1.32%) Debian
6 1 (0.66%) Red Hat Enterprise Linux
6 1 (0.66%) Ubuntu
Processes & Methodologies
1 45 (29.61%) Business Intelligence
2 43 (28.29%) SEO
3 40 (26.32%) Programme Management
3 40 (26.32%) Analytics
4 35 (23.03%) E-Commerce
5 29 (19.08%) Pay per click
6 22 (14.47%) Software Engineering
7 21 (13.82%) Content Management
8 15 (9.87%) Scrum
8 15 (9.87%) MVC
9 14 (9.21%) Email Marketing
10 12 (7.89%) Agile Software Development
11 11 (7.24%) CRM
12 10 (6.58%) Online Marketing
13 9 (5.92%) B2B
13 9 (5.92%) TDD
14 8 (5.26%) Link Building
15 7 (4.61%) Campaign Management
15 7 (4.61%) Web Development
15 7 (4.61%) Business Development
Programming Languages
1 42 (27.63%) JavaScript
2 20 (13.16%) PHP
3 18 (11.84%) C#
4 16 (10.53%) SQL
5 13 (8.55%) Java
6 10 (6.58%) Ruby
7 8 (5.26%) Python
8 5 (3.29%) Bash Shell
8 5 (3.29%) PHP5
8 5 (3.29%) Perl
9 3 (1.97%) ActionScript
9 3 (1.97%) PowerShell
9 3 (1.97%) ActionScript 3.0
9 3 (1.97%) ActionScript 2.0
10 2 (1.32%) C++
11 1 (0.66%) C
11 1 (0.66%) Groovy
Qualifications
1 5 (3.29%) Degree
2 1 (0.66%) MCP
2 1 (0.66%) MCSE
2 1 (0.66%) MCSA
2 1 (0.66%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.97%) QA
System Software
1 5 (3.29%) VMware Infrastructure
2 4 (2.63%) Hyper-V
3 3 (1.97%) Active Directory
3 3 (1.97%) Xen
Systems Management
1 1 (0.66%) Puppet
1 1 (0.66%) Opscode Chef
Vendors
1 41 (26.97%) SAP
2 30 (19.74%) Google
3 23 (15.13%) Facebook
4 19 (12.50%) Twitter
5 14 (9.21%) Adobe
6 7 (4.61%) Microsoft
6 7 (4.61%) Red Hat
7 5 (3.29%) TIBCO
7 5 (3.29%) VMware
7 5 (3.29%) SmartFocus
7 5 (3.29%) Sitecore
8 4 (2.63%) Zend
9 2 (1.32%) NetApp
9 2 (1.32%) HP
9 2 (1.32%) Dell
10 1 (0.66%) EMC
10 1 (0.66%) Citrix
10 1 (0.66%) JBoss
10 1 (0.66%) Cognos
10 1 (0.66%) Cisco
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