The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
England / South West
Rank 94 102 205
Rank change year-on-year
+8 +103
Permanent jobs citing Digital Marketing 154 169 49
As % of all permanent IT jobs located in the South West 3.11% 3.03% 0.82%
As % of the Processes & Methodologies category 3.53% 3.40% 0.95%
Number of salaries quoted 147 149 36
Median salary £45,000 £55,000 £35,000
Median salary % change year-on-year
-18.18% +57.14%
90% offered a salary of more than £29,000 £33,750 £25,000
10% offered a salary of more than £70,000 £72,500 £45,000
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4365 4970 5165
As % of all permanent IT jobs located in the South West 88.13% 89.10% 86.91%
Number of salaries quoted 3576 4207 4319
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £30,000 £28,500
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the South West region.

Digital Marketing Salary Trend in the South West

Digital Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the South West region over the 3 months to 18 January 2017.

Digital Marketing Salary Histogram in the South West

Digital Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire -9 64 £52,500 -16.00% 17
Bristol +9 52 £45,000 -18.18% 22
Wiltshire +49 24 £37,500 -46.42% 7
Somerset +7 8 £35,000 +6.06% 7
Dorset -4 6 £27,500 -30.15% 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 18 January 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Digital Marketing.

1 330 (100.00%) Marketing
2 248 (75.15%) Finance
3 244 (73.94%) Manufacturing
4 243 (73.64%) Electronics
4 243 (73.64%) Telecoms
4 243 (73.64%) Programme Management
4 243 (73.64%) SAP
4 243 (73.64%) Business Intelligence
4 243 (73.64%) SAP Oil and Gas
5 168 (50.91%) Agile Software Development
6 121 (36.67%) Java
7 101 (30.61%) Scrum
8 91 (27.58%) MVC
9 85 (25.76%) Spring
9 85 (25.76%) REST
10 81 (24.55%) JIRA
11 78 (23.64%) Web Services
12 77 (23.33%) TDD
13 76 (23.03%) SOAP
14 75 (22.73%) Linux
15 74 (22.42%) XML
15 74 (22.42%) SQL
16 73 (22.12%) Kanban
17 71 (21.52%) Git (software)
17 71 (21.52%) HTML
18 68 (20.61%) BDD
19 66 (20.00%) E-Commerce
20 65 (19.70%) Spring MVC
21 62 (18.79%) Amazon AWS
21 62 (18.79%) C#

Digital Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 57 (17.27%) Mule
2 49 (14.85%) JBoss
2 49 (14.85%) Mule ESB
3 42 (12.73%) Tomcat
4 17 (5.15%) Confluence
5 14 (4.24%) CMS
6 12 (3.64%) SharePoint
7 7 (2.12%) Apache
7 7 (2.12%) SharePoint 2013
8 6 (1.82%) MS Exchange
9 5 (1.52%) IIS
10 4 (1.21%) Sitecore CMS
10 4 (1.21%) Umbraco
11 2 (0.61%) Exchange Server 2010
11 2 (0.61%) Skype for Business
11 2 (0.61%) WebSphere
11 2 (0.61%) WordPress
12 1 (0.30%) ColdFusion
12 1 (0.30%) OpenStack
12 1 (0.30%) SAS
Applications
1 18 (5.45%) MS Excel
2 8 (2.42%) Adobe Creative Suite
3 7 (2.12%) MS Office
3 7 (2.12%) Photoshop
4 2 (0.61%) Adobe Illustrator
4 2 (0.61%) Gliffy
4 2 (0.61%) MS Project
4 2 (0.61%) MS Visio
4 2 (0.61%) OmniGraffle
5 1 (0.30%) SPSS
Business Applications
1 243 (73.64%) SAP Oil and Gas
2 5 (1.52%) WebTrends
3 2 (0.61%) Unit4 Business World
4 1 (0.30%) Adobe Campaign
4 1 (0.30%) FastStats
4 1 (0.30%) SAP hybris
4 1 (0.30%) SessionCam
Cloud Services
1 62 (18.79%) Amazon AWS
2 60 (18.18%) SaaS
3 44 (13.33%) Amazon EC2
4 29 (8.79%) Google Analytics
5 12 (3.64%) Adobe Analytics
6 9 (2.73%) AdWords
6 9 (2.73%) Microsoft Azure
7 5 (1.52%) PaaS
8 2 (0.61%) Amazon S3
8 2 (0.61%) Amazon SQS
8 2 (0.61%) Google Cloud Platform
8 2 (0.61%) Lucidchart
8 2 (0.61%) Virtual Private Cloud
9 1 (0.30%) BlueKai
9 1 (0.30%) Cloud Computing
9 1 (0.30%) GitHub
9 1 (0.30%) Mailgun
9 1 (0.30%) Silverpop
Communications & Networking
1 12 (3.64%) SSH
2 11 (3.33%) HTTP
3 8 (2.42%) Firewall
4 5 (1.52%) TCP/IP
5 4 (1.21%) DHCP
6 2 (0.61%) FTP
6 2 (0.61%) Internet
6 2 (0.61%) LAN
6 2 (0.61%) WAN
6 2 (0.61%) Wireshark
7 1 (0.30%) DNS
7 1 (0.30%) DVB
7 1 (0.30%) Intranet
7 1 (0.30%) Intrusion Detection
7 1 (0.30%) SSL
Database & Business Intelligence
1 60 (18.18%) NoSQL
2 50 (15.15%) MongoDB
3 49 (14.85%) Amazon DynamoDB
4 33 (10.00%) SQL Server
5 15 (4.55%) Oracle Database
6 12 (3.64%) Data Warehouse
7 10 (3.03%) MySQL
8 9 (2.73%) PostgreSQL
9 6 (1.82%) Amazon Redshift
10 5 (1.52%) Relational Database
11 4 (1.21%) Crystal Reports
11 4 (1.21%) Oracle Database 11g
12 3 (0.91%) Oracle Database 10g
13 2 (0.61%) BusinessObjects
13 2 (0.61%) Redis
13 2 (0.61%) SQL Server Integration Services
14 1 (0.30%) MariaDB
14 1 (0.30%) SQL Server 2008
14 1 (0.30%) SQL Server 2012
14 1 (0.30%) SQL Server Reporting Services
Development Applications
1 81 (24.55%) JIRA
2 71 (21.52%) Git (software)
3 59 (17.88%) JUnit
4 40 (12.12%) IntelliJ
5 23 (6.97%) Jenkins
6 18 (5.45%) Atlassian Bamboo
7 14 (4.24%) Cucumber
7 14 (4.24%) Team Foundation Server
8 12 (3.64%) Zephyr
9 11 (3.33%) Selenium
10 10 (3.03%) Maven
11 8 (2.42%) Visual Studio
12 7 (2.12%) Bitbucket
13 6 (1.82%) Grunt
13 6 (1.82%) Subversion
14 5 (1.52%) Mockito
14 5 (1.52%) PhantomJS
14 5 (1.52%) VSS/SourceSafe
15 4 (1.21%) Vagrant
16 3 (0.91%) Octopus Deploy
General
1 330 (100.00%) Marketing
2 248 (75.15%) Finance
3 244 (73.94%) Manufacturing
4 243 (73.64%) Electronics
4 243 (73.64%) Telecoms
5 49 (14.85%) Retail
6 6 (1.82%) Advertising
6 6 (1.82%) Multimedia
7 5 (1.52%) Military
8 4 (1.21%) Brand Awareness
8 4 (1.21%) Front Office
9 3 (0.91%) Games
10 2 (0.61%) Automotive
10 2 (0.61%) Back Office
10 2 (0.61%) Billing
11 1 (0.30%) Music Industry
Job Titles
1 122 (36.97%) Developer
2 67 (20.30%) Java Developer
3 46 (13.94%) Senior Developer
4 39 (11.82%) Analyst
4 39 (11.82%) Senior Java Developer
5 29 (8.79%) .NET Developer
6 26 (7.88%) Software Developer
7 21 (6.36%) C# Developer
8 20 (6.06%) .NET Software Developer
8 20 (6.06%) C# .NET Developer
9 18 (5.45%) Architect
9 18 (5.45%) Java Engineer
10 17 (5.15%) Business Analyst
11 14 (4.24%) Java Software Developer
11 14 (4.24%) Software Engineer
11 14 (4.24%) Team Leader
12 13 (3.94%) C# Software Developer
13 12 (3.64%) Search Manager
13 12 (3.64%) SEO Manager
13 12 (3.64%) Software Team Leader
Libraries, Frameworks & Software Standards
1 85 (25.76%) REST
1 85 (25.76%) Spring
2 78 (23.64%) Web Services
3 76 (23.03%) SOAP
4 74 (22.42%) XML
5 71 (21.52%) HTML
6 65 (19.70%) Spring MVC
7 58 (17.58%) Hibernate
8 57 (17.27%) JSON
9 55 (16.67%) Apache Camel
10 50 (15.15%) JPA
11 48 (14.55%) CSS
12 47 (14.24%) Spring Integration
13 46 (13.94%) .NET
14 28 (8.48%) jQuery
15 27 (8.18%) AngularJS
16 22 (6.67%) ASP.NET
17 18 (5.45%) RESTful
18 15 (4.55%) ASP.NET MVC
18 15 (4.55%) HTML5
Miscellaneous
1 20 (6.06%) Analytical Skills
2 15 (4.55%) Social Media
3 10 (3.03%) Mobile App
3 10 (3.03%) User Experience
4 8 (2.42%) Enterprise Software
5 7 (2.12%) Blog
5 7 (2.12%) Computer Science
5 7 (2.12%) Data Integration
6 6 (1.82%) e-Learning
7 5 (1.52%) Management Information System
8 4 (1.21%) Derivative
8 4 (1.21%) Public Cloud
9 3 (0.91%) Cryptography
10 2 (0.61%) CESG
10 2 (0.61%) Client/Server
10 2 (0.61%) Embedded Systems
10 2 (0.61%) Fintech
10 2 (0.61%) Mathematics
10 2 (0.61%) N-Tier
10 2 (0.61%) Security Operations Centre
Operating Systems
1 75 (22.73%) Linux
2 10 (3.03%) Windows
3 8 (2.42%) CentOS
4 6 (1.82%) Apple iOS
5 4 (1.21%) Oracle Linux
5 4 (1.21%) Red Hat Enterprise Linux
5 4 (1.21%) Solaris
5 4 (1.21%) Unix
6 2 (0.61%) Android
6 2 (0.61%) Mac OS
6 2 (0.61%) Windows 7
6 2 (0.61%) Windows Server
6 2 (0.61%) Windows Server 2003
6 2 (0.61%) Windows Server 2008
6 2 (0.61%) Windows Server 2012
Processes & Methodologies
1 243 (73.64%) Business Intelligence
1 243 (73.64%) Programme Management
2 168 (50.91%) Agile Software Development
3 101 (30.61%) Scrum
4 91 (27.58%) MVC
5 77 (23.33%) TDD
6 73 (22.12%) Kanban
7 68 (20.61%) BDD
8 66 (20.00%) E-Commerce
9 57 (17.27%) Integration Testing
10 43 (13.03%) Analytics
11 39 (11.82%) OO
12 36 (10.91%) Software Engineering
13 31 (9.39%) SEO
14 23 (6.97%) OOP
15 21 (6.36%) Web Development
16 17 (5.15%) Project Management
17 16 (4.85%) CRM
18 15 (4.55%) Pay per click
18 15 (4.55%) Test Management
Programming Languages
1 121 (36.67%) Java
2 74 (22.42%) SQL
3 62 (18.79%) C#
3 62 (18.79%) JavaScript
4 42 (12.73%) Python
5 24 (7.27%) Ruby
6 16 (4.85%) C++
7 15 (4.55%) PL/SQL
8 13 (3.94%) PHP
9 11 (3.33%) Perl
10 9 (2.73%) Bash Shell
10 9 (2.73%) C
11 8 (2.42%) PowerShell
11 8 (2.42%) Shell Script
12 7 (2.12%) T-SQL
13 5 (1.52%) Clojure
13 5 (1.52%) Go
13 5 (1.52%) VB
14 4 (1.21%) XPath
15 3 (0.91%) Apple Swift
Qualifications
1 36 (10.91%) Degree
2 17 (5.15%) Security Cleared
3 12 (3.64%) Analytics IQ
3 12 (3.64%) ISEB
3 12 (3.64%) ISTQB
4 5 (1.52%) SC Cleared
5 3 (0.91%) CEH
6 2 (0.61%) CISSP
6 2 (0.61%) DV Cleared
6 2 (0.61%) MCITP
6 2 (0.61%) Microsoft Certification
7 1 (0.30%) CISA
7 1 (0.30%) CRISC
Quality Assurance & Compliance
1 7 (2.12%) QA
2 1 (0.30%) ISO/IEC 27001
2 1 (0.30%) PCI DSS
System Software
1 13 (3.94%) Active Directory
2 7 (2.12%) Docker
3 6 (1.82%) VMware Infrastructure
4 1 (0.30%) Hyper-V
4 1 (0.30%) KVM
4 1 (0.30%) Xen
Systems Management
1 9 (2.73%) Opscode Chef
2 8 (2.42%) Puppet
3 3 (0.91%) Ansible
3 3 (0.91%) HP Quality Center
4 2 (0.61%) Nagios
5 1 (0.30%) Salt
Vendors
1 243 (73.64%) SAP
2 50 (15.15%) Apple
3 39 (11.82%) Microsoft
4 34 (10.30%) Google
5 32 (9.70%) Oracle
6 21 (6.36%) Adobe
7 13 (3.94%) VMware
8 12 (3.64%) Atlassian
8 12 (3.64%) HP
9 8 (2.42%) Red Hat
10 4 (1.21%) EPiServer
10 4 (1.21%) Sitecore
11 3 (0.91%) CheckPoint
11 3 (0.91%) IBM
11 3 (0.91%) Logi Analytics
11 3 (0.91%) Zend
12 2 (0.61%) CA Agile Central
13 1 (0.30%) hybris
13 1 (0.30%) Salesforce.com
13 1 (0.30%) Tealium
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