The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 177 171 204
Rank change year-on-year
-6 +33
Permanent jobs citing Digital Marketing 65 54 21
As % of all permanent IT jobs located in the South West 1.09% 1.02% 0.39%
As % of the Processes & Methodologies category 1.31% 1.25% 0.50%
Number of salaries quoted 54 46 20
Average salary £45,000 £27,500 £31,250
Average salary % change year-on-year
+63.63% -12.00%
90% offered a salary of more than £29,400 £21,500 £23,850
10% offered a salary of more than £67,500 £40,000 £35,000
UK excluding London average salary £35,000 £34,500 £32,500
% change year-on-year
+1.44% +6.15%
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4972 4330 4210
As % of all permanent IT jobs located in the South West 83.19% 81.68% 78.54%
Number of salaries quoted 4154 3628 3722
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £29,000 £26,500 £27,500
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Digital Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the South West

Digital Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the South West region.

Digital Marketing Salary Trend in the South West

Digital Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Digital Marketing across the South West region over the 3 months to 4 March 2015.

Digital Marketing Salary Histogram in the South West

Digital Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the South West region over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol 0 20 £45,000 +40.62% 7
Gloucestershire -3 11 £57,500 +51.31% 4
Wiltshire +1 9 £31,500 +14.54%
Devon -3 7 £25,000 +16.27% 1
Dorset -22 6 £32,000 +16.36% 3
Somerset +6 5 £45,000 +16.12% 3
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 4 March 2015, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 122 (100.00%) Marketing
2 48 (39.34%) HTML
3 45 (36.89%) Finance
4 44 (36.07%) JavaScript
5 42 (34.43%) SAP
5 42 (34.43%) Business Intelligence
5 42 (34.43%) Programme Management
5 42 (34.43%) DTV
5 42 (34.43%) Electronics
5 42 (34.43%) Telecoms
5 42 (34.43%) Manufacturing
5 42 (34.43%) SAP Oil and Gas
6 37 (30.33%) CSS
7 36 (29.51%) Agile Software Development
8 29 (23.77%) jQuery
9 27 (22.13%) SQL Server
10 26 (21.31%) Degree
11 25 (20.49%) SEO
12 24 (19.67%) MVC
13 23 (18.85%) C#
14 22 (18.03%) .NET
15 19 (15.57%) Analytics
15 19 (15.57%) Blog
15 19 (15.57%) Social Media
15 19 (15.57%) MySQL
15 19 (15.57%) ASP.NET
15 19 (15.57%) E-Commerce
16 18 (14.75%) B2C
16 18 (14.75%) SQL
17 16 (13.11%) PHP

Digital Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 4 March 2015, IT jobs across the South West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (9.02%) Tomcat
2 6 (4.92%) Apache Solr
3 5 (4.10%) CMS
4 4 (3.28%) WordPress
5 3 (2.46%) Drupal
6 2 (1.64%) JBoss
7 1 (0.82%) WebSphere
7 1 (0.82%) nginx
7 1 (0.82%) Mule
7 1 (0.82%) Umbraco
7 1 (0.82%) SharePoint 2010
7 1 (0.82%) Commerce Server
7 1 (0.82%) SharePoint
7 1 (0.82%) Apache
Applications
1 8 (6.56%) MS Office
2 6 (4.92%) MS Visio
3 5 (4.10%) Adobe Creative Suite
3 5 (4.10%) MS Excel
4 4 (3.28%) MS Project
5 3 (2.46%) InDesign
6 1 (0.82%) InfoPath
6 1 (0.82%) OmniGraffle
6 1 (0.82%) Photoshop
Business Applications
1 42 (34.43%) SAP Oil and Gas
2 14 (11.48%) Google Analytics
3 1 (0.82%) Dynamics CRM
3 1 (0.82%) Remedy ITSM
3 1 (0.82%) Magento
Cloud Services
1 8 (6.56%) Amazon AWS
1 8 (6.56%) Amazon EC2
2 5 (4.10%) Amazon S3
2 5 (4.10%) SaaS
3 4 (3.28%) Pure360
4 1 (0.82%) LucidChart
Communications & Networking
1 8 (6.56%) Internet
2 3 (2.46%) Intranet
3 1 (0.82%) SMS
3 1 (0.82%) TCP/IP
Database & Business Intelligence
1 27 (22.13%) SQL Server
2 19 (15.57%) MySQL
3 7 (5.74%) Relational Database
3 7 (5.74%) MongoDB
4 5 (4.10%) Big Data
4 5 (4.10%) QlikView
5 4 (3.28%) Amazon RDS
5 4 (3.28%) Hazelcast
6 3 (2.46%) NoSQL
7 2 (1.64%) Amazon DynamoDB
8 1 (0.82%) Apache Cassandra
8 1 (0.82%) Data Warehouse
8 1 (0.82%) PostgreSQL
Development Applications
1 8 (6.56%) Git (software)
2 6 (4.92%) JUnit
3 5 (4.10%) Maven
3 5 (4.10%) Visual Studio
4 4 (3.28%) Ant
4 4 (3.28%) WebDriver
4 4 (3.28%) TestNG
4 4 (3.28%) Selenium
5 3 (2.46%) Subversion
5 3 (2.46%) Axure RP
6 2 (1.64%) IntelliJ
6 2 (1.64%) JIRA
6 2 (1.64%) Jenkins
7 1 (0.82%) Hudson
7 1 (0.82%) Team Foundation Server
7 1 (0.82%) Balsamiq Mockups
General
1 122 (100.00%) Marketing
2 45 (36.89%) Finance
3 42 (34.43%) Electronics
3 42 (34.43%) Telecoms
3 42 (34.43%) Manufacturing
4 9 (7.38%) Retail
4 9 (7.38%) Advertising
5 6 (4.92%) Banking
6 5 (4.10%) Legal
7 4 (3.28%) Games
Job Titles
1 48 (39.34%) Developer
2 20 (16.39%) Marketing Executive
2 20 (16.39%) Digital Marketing Executive
3 13 (10.66%) Senior Developer
3 13 (10.66%) Project Manager
4 12 (9.84%) Architect
4 12 (9.84%) Web Developer
5 8 (6.56%) Java Developer
5 8 (6.56%) Digital Project Manager
6 7 (5.74%) PHP Developer
6 7 (5.74%) Lead Developer
7 6 (4.92%) Analyst
8 5 (4.10%) E-Learning Developer
8 5 (4.10%) Lead Architect
8 5 (4.10%) C# Developer
9 4 (3.28%) Website Manager
9 4 (3.28%) Front-End Developer
9 4 (3.28%) Senior Front-End Developer
9 4 (3.28%) Senior PHP Developer
10 3 (2.46%) Linux Engineer
Libraries, Frameworks & Software Standards
1 48 (39.34%) HTML
2 37 (30.33%) CSS
3 29 (23.77%) jQuery
4 22 (18.03%) .NET
5 19 (15.57%) ASP.NET
6 15 (12.30%) AngularJS
6 15 (12.30%) Web Services
7 14 (11.48%) Ajax
7 14 (11.48%) HTML5
7 14 (11.48%) XML
8 12 (9.84%) ASP.NET MVC
8 12 (9.84%) JSON
9 9 (7.38%) Spring
10 8 (6.56%) ASP.NET Web Forms
11 7 (5.74%) Hibernate
12 6 (4.92%) LAMP
12 6 (4.92%) SOAP
12 6 (4.92%) Flash
12 6 (4.92%) RESTful
12 6 (4.92%) Lucene
Miscellaneous
1 42 (34.43%) DTV
2 19 (15.57%) Blog
2 19 (15.57%) Social Media
3 10 (8.20%) User Experience
3 10 (8.20%) Graphic Design
3 10 (8.20%) Statistics
4 5 (4.10%) Mobile App
4 5 (4.10%) Copywriting
4 5 (4.10%) E-Learning
5 4 (3.28%) Replication
6 3 (2.46%) Analytical Skills
6 3 (2.46%) Psychology
6 3 (2.46%) Human Factors
6 3 (2.46%) Video Editing
6 3 (2.46%) Open Source
7 1 (0.82%) Internet of Things
7 1 (0.82%) Algorithms
7 1 (0.82%) Computer Science
7 1 (0.82%) RIA
7 1 (0.82%) PMI
Operating Systems
1 14 (11.48%) Linux
2 6 (4.92%) CentOS
3 5 (4.10%) Fedora
4 4 (3.28%) Red Hat Enterprise Linux
5 3 (2.46%) Windows
6 2 (1.64%) Android
6 2 (1.64%) Apple iOS
7 1 (0.82%) Mac OS
Processes & Methodologies
1 42 (34.43%) Business Intelligence
1 42 (34.43%) Programme Management
2 36 (29.51%) Agile Software Development
3 25 (20.49%) SEO
4 24 (19.67%) MVC
5 19 (15.57%) Analytics
5 19 (15.57%) E-Commerce
6 18 (14.75%) B2C
7 16 (13.11%) Marketing Strategy
7 16 (13.11%) Social Media Marketing
8 15 (12.30%) Email Marketing
9 14 (11.48%) Online Marketing
10 13 (10.66%) OO
11 12 (9.84%) Software Engineering
12 11 (9.02%) Web Design
12 11 (9.02%) Scrum
13 10 (8.20%) TDD
13 10 (8.20%) Project Management
13 10 (8.20%) Data Management
13 10 (8.20%) Pay per click
Programming Languages
1 44 (36.07%) JavaScript
2 23 (18.85%) C#
3 18 (14.75%) SQL
4 16 (13.11%) PHP
4 16 (13.11%) Java
5 10 (8.20%) T-SQL
6 8 (6.56%) PHP5
7 6 (4.92%) Ruby
8 5 (4.10%) ActionScript 3.0
8 5 (4.10%) ActionScript 2.0
8 5 (4.10%) ActionScript
9 4 (3.28%) C++
9 4 (3.28%) Bash Shell
9 4 (3.28%) Groovy
10 3 (2.46%) C
10 3 (2.46%) Python
11 1 (0.82%) Golang
11 1 (0.82%) Erlang
11 1 (0.82%) Embedded C
11 1 (0.82%) XAML
Qualifications
1 26 (21.31%) Degree
2 3 (2.46%) VCP4
3 2 (1.64%) PhD
3 2 (1.64%) SC Cleared
3 2 (1.64%) Security Cleared
4 1 (0.82%) CCNP
4 1 (0.82%) CCNA
4 1 (0.82%) Cisco Certification
4 1 (0.82%) PRINCE2 Certification
4 1 (0.82%) PMI Certification
System Software
1 5 (4.10%) VMware Infrastructure
Systems Management
1 7 (5.74%) Opscode Chef
1 7 (5.74%) Puppet
Vendors
1 42 (34.43%) SAP
2 15 (12.30%) Google
3 11 (9.02%) Facebook
3 11 (9.02%) Twitter
4 8 (6.56%) Adobe
5 6 (4.92%) Microsoft
5 6 (4.92%) Red Hat
6 5 (4.10%) VMware
7 4 (3.28%) SmartFocus
8 3 (2.46%) Trapeze
9 2 (1.64%) HP
9 2 (1.64%) Cisco
10 1 (0.82%) Demandware
10 1 (0.82%) Rackspace
10 1 (0.82%) Zend
10 1 (0.82%) hybris
10 1 (0.82%) RedPrairie
10 1 (0.82%) Oracle
10 1 (0.82%) IBM
10 1 (0.82%) BMC
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