The table below looks at the statistics for Customer Segmentation skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Customer Segmentation over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Customer Segmentation
Rank 805 804 821
Rank change year-on-year
-1 +17
Permanent jobs citing Customer Segmentation 61 71 65
As % of all permanent IT jobs located in the UK 0.059% 0.068% 0.059%
As % of the Processes & Methodologies category 0.071% 0.083% 0.073%
Number of salaries quoted 51 56 46
Average salary £37,500 £45,000 £43,750
Average salary % change year-on-year
-16.66% +2.85%
90% offered a salary of more than £30,000 £30,000 £32,500
10% offered a salary of more than £70,000 £62,500 £61,250
UK excluding London average salary £35,000 £35,250 £50,000
% change year-on-year
-0.70% -29.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86105 85797 88471
As % of all permanent IT jobs located in the UK 82.69% 82.28% 80.11%
Number of salaries quoted 70901 68441 74950
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Segmentation within the UK.

Customer Segmentation Salary Trend in the UK

Customer Segmentation
Salary Histogram

This chart provides a salary histogram for IT jobs citing Customer Segmentation over the 3 months to 29 January 2015 within the UK.

Customer Segmentation Salary Histogram in the UK

Customer Segmentation
Top 24 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 60 £38,750 -13.88% 7
London -15 40 £40,500 -19.00% 4
West Yorkshire 0 8 £35,000 -30.00% 3
Yorkshire -1 8 £35,000 -30.00% 3
West Midlands -4 5 - -
Solihull - 5 - -
South East -30 3 £95,000 +111.11%
Leeds +12 2 £32,500 -35.00% 2
Berkshire -12 2 £95,000 +72.72%
South West - 2 £46,750 -
East of England -8 1 £35,000 +16.66%
East Sussex -18 1 - -
Hertfordshire -20 1 £35,000 +16.66%
North West - 1 £40,000 -
Wales - 1 £30,000 - 1
South Wales - 1 £30,000 - 1
Cheshire - 1 £40,000 -
Bexhill-On-Sea - 1 - -
Bingley - 1 £32,500 - 1
Brentford - 1 £44,000 - 1
Bristol - 1 £37,000 -
Cardiff - 1 £30,000 - 1
Harrow - 1 - -
Wimbledon - 1 - -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 29 January 2015, IT jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Segmentation.

1 89 (80.18%) Marketing
2 73 (65.77%) Analytics
3 67 (60.36%) Analytical Skills
4 59 (53.15%) SAS
5 43 (38.74%) SPSS
5 43 (38.74%) Degree
6 39 (35.14%) Statistical Modelling
7 36 (32.43%) Statistics
7 36 (32.43%) SQL
8 35 (31.53%) Customer Insight
9 32 (28.83%) Data Analysis
10 30 (27.03%) Mathematics
11 29 (26.13%) MS Excel
12 27 (24.32%) Big Data
13 26 (23.42%) Data Mining
13 26 (23.42%) Google
13 26 (23.42%) Retail
14 23 (20.72%) Direct Marketing
14 23 (20.72%) CRM
14 23 (20.72%) Propensity Modelling
15 22 (19.82%) Finance
16 20 (18.02%) Web Analytics
17 17 (15.32%) MS Office
17 17 (15.32%) Google Analytics
18 16 (14.41%) Base SAS
18 16 (14.41%) R
18 16 (14.41%) T-SQL
18 16 (14.41%) PhD
18 16 (14.41%) Business Intelligence
18 16 (14.41%) Project Management

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 29 January 2015, IT jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 59 (53.15%) SAS
2 2 (1.80%) Apache Pig
3 1 (0.90%) Node.js
3 1 (0.90%) Drupal
3 1 (0.90%) WordPress
3 1 (0.90%) Joomla!
3 1 (0.90%) CMS
Applications
1 43 (38.74%) SPSS
2 29 (26.13%) MS Excel
3 17 (15.32%) MS Office
4 11 (9.91%) FastStats
5 7 (6.31%) MS PowerPoint
6 3 (2.70%) MS Visio
6 3 (2.70%) Stata
Business Applications
1 17 (15.32%) Google Analytics
2 11 (9.91%) SAP InfiniteInsight
3 10 (9.01%) WebTrends
3 10 (9.01%) SiteCatalyst
4 5 (4.50%) Dynamics CRM
5 2 (1.80%) Magento
6 1 (0.90%) Dynamics GP
Communications & Networking
1 2 (1.80%) Broadband
2 1 (0.90%) Internet
2 1 (0.90%) SMS
Database & Business Intelligence
1 27 (24.32%) Big Data
2 26 (23.42%) Data Mining
3 16 (14.41%) Base SAS
4 13 (11.71%) Hadoop
5 12 (10.81%) SAS Enterprise Miner
6 8 (7.21%) Apache Hive
7 7 (6.31%) SAS Data Integration Studio
7 7 (6.31%) SAS Enterprise Guide
7 7 (6.31%) SQL Server
8 5 (4.50%) BusinessObjects XI
8 5 (4.50%) MySQL
9 4 (3.60%) Spotfire
9 4 (3.60%) Data Warehouse
9 4 (3.60%) Oracle Database
9 4 (3.60%) QlikView
9 4 (3.60%) Oracle Database 11g
10 2 (1.80%) DB2
10 2 (1.80%) MS Access
11 1 (0.90%) Oracle BI EE
11 1 (0.90%) Relational Database
Development Applications
1 2 (1.80%) Git (software)
2 1 (0.90%) Dreamweaver
General
1 89 (80.18%) Marketing
2 26 (23.42%) Retail
3 22 (19.82%) Finance
4 16 (14.41%) Banking
5 10 (9.01%) Advertising
6 8 (7.21%) Telecoms
7 4 (3.60%) Pharmaceutical
8 1 (0.90%) Billing
Job Titles
1 49 (44.14%) Analyst
2 28 (25.23%) Insight Analyst
3 18 (16.22%) SAS Analyst
4 12 (10.81%) Senior Analyst
5 11 (9.91%) Data Scientist
5 11 (9.91%) SAS Insight Analyst
6 10 (9.01%) Customer Analyst
6 10 (9.01%) Data Analyst
6 10 (9.01%) Senior SAS Analyst
6 10 (9.01%) Senior Insight Analyst
7 9 (8.11%) Coordinator
8 7 (6.31%) Customer Insight Analyst
8 7 (6.31%) Consultant
9 6 (5.41%) Junior
9 6 (5.41%) Business Intelligence Specialist
10 5 (4.50%) SAS Data Analyst
10 5 (4.50%) Developer
10 5 (4.50%) Marketing Analyst
11 4 (3.60%) Business Consultant
11 4 (3.60%) Business Analyst
Libraries, Frameworks & Software Standards
1 3 (2.70%) HTML
2 2 (1.80%) Ajax
2 2 (1.80%) CSS
3 1 (0.90%) jQuery
3 1 (0.90%) Symfony
3 1 (0.90%) CakePHP
3 1 (0.90%) AngularJS
3 1 (0.90%) XHTML
3 1 (0.90%) Web Services
3 1 (0.90%) LAMP
Miscellaneous
1 67 (60.36%) Analytical Skills
2 36 (32.43%) Statistics
3 30 (27.03%) Mathematics
4 14 (12.61%) Visualisation
5 13 (11.71%) Social Media
5 13 (11.71%) Economics
6 10 (9.01%) Computer Science
7 9 (8.11%) Blog
7 9 (8.11%) New Media
7 9 (8.11%) Physics
8 7 (6.31%) User Experience
9 3 (2.70%) Data Integration
9 3 (2.70%) Management Information System
10 2 (1.80%) Open Source
11 1 (0.90%) Credit Risk
11 1 (0.90%) FMCG
Processes & Methodologies
1 73 (65.77%) Analytics
2 39 (35.14%) Statistical Modelling
3 35 (31.53%) Customer Insight
4 32 (28.83%) Data Analysis
5 23 (20.72%) Direct Marketing
5 23 (20.72%) CRM
5 23 (20.72%) Propensity Modelling
6 20 (18.02%) Web Analytics
7 16 (14.41%) Business Intelligence
7 16 (14.41%) Project Management
8 15 (13.51%) SEO
8 15 (13.51%) CHAID
8 15 (13.51%) Marketing Strategy
9 12 (10.81%) Logistic Regression
9 12 (10.81%) Predictive Modelling
9 12 (10.81%) Data Analytics
10 11 (9.91%) Line Management
10 11 (9.91%) Coaching
10 11 (9.91%) E-Commerce
11 10 (9.01%) Time Management
Programming Languages
1 36 (32.43%) SQL
2 16 (14.41%) R
2 16 (14.41%) T-SQL
3 7 (6.31%) Python
4 6 (5.41%) Java
4 6 (5.41%) SAS Macro
4 6 (5.41%) Scala
5 4 (3.60%) VBA
5 4 (3.60%) C
6 3 (2.70%) JavaScript
7 2 (1.80%) PHP
8 1 (0.90%) PHP5
8 1 (0.90%) VB
Qualifications
1 43 (38.74%) Degree
2 16 (14.41%) PhD
Vendors
1 26 (23.42%) Google
2 12 (10.81%) Microsoft
2 12 (10.81%) Business Objects
3 11 (9.91%) Oracle
4 10 (9.01%) Adobe
5 9 (8.11%) Facebook
5 9 (8.11%) Twitter
6 8 (7.21%) Tableau
7 5 (4.50%) SmartFocus
7 5 (4.50%) Teradata
8 4 (3.60%) Alterian
8 4 (3.60%) Minitab
9 2 (1.80%) Unica
9 2 (1.80%) Omniture
10 1 (0.90%) Hitwise
10 1 (0.90%) Zend
10 1 (0.90%) JD Edwards
10 1 (0.90%) Cognos
10 1 (0.90%) Chordiant
10 1 (0.90%) SAP
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