The table below looks at the statistics for Customer Segmentation skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Customer Segmentation over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Customer Segmentation
Rank 851 836 793
Rank change year-on-year
-15 -43
Permanent jobs citing Customer Segmentation 46 63 105
As % of all permanent IT jobs located in the UK 0.040% 0.058% 0.093%
As % of the Processes & Methodologies category 0.049% 0.071% 0.12%
Number of salaries quoted 25 53 84
Average salary £40,000 £42,500 £46,500
Average salary % change year-on-year
-5.88% -8.60%
90% offered a salary of more than £31,500 £32,320 £35,000
10% offered a salary of more than £50,000 £67,000 £55,000
UK excluding London average salary £40,000 £40,000 £50,000
% change year-on-year
- -20.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93401 88946 88786
As % of all permanent IT jobs located in the UK 82.12% 81.57% 78.95%
Number of salaries quoted 75687 73070 74912
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Customer Segmentation
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Customer Segmentation within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Segmentation within the UK.

Customer Segmentation Salary Trend in the UK

Customer Segmentation
Salary Histogram

This chart provides a salary histogram for IT jobs citing Customer Segmentation over the 3 months to 31 October 2014 within the UK.

Customer Segmentation Salary Histogram in the UK

Customer Segmentation
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -33 44 £40,000 -11.11% 2
London +7 33 £44,000 -4.34%
West Midlands - 3 £48,500 - 2
Berkshire +17 2 £21,500 -60.90%
South East -16 2 £21,500 -60.90%
North West -23 2 £40,000 -
Cheshire - 2 £40,000 -
Bedfordshire -5 1 £27,500 +5.76%
East of England -25 1 £27,500 +5.76%
Warwickshire - 1 £23,500 -
Slough - 1 £21,500 -
Walsall - 1 £48,500 -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 31 October 2014, IT jobs within the UK citing Customer Segmentation also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Segmentation.

1 111 (80.43%) Marketing
2 90 (65.22%) Analytics
3 67 (48.55%) Degree
4 52 (37.68%) Analytical Skills
5 47 (34.06%) SAS
6 44 (31.88%) Mathematics
7 41 (29.71%) Statistics
7 41 (29.71%) SPSS
8 40 (28.99%) Statistical Modelling
9 35 (25.36%) E-Commerce
10 31 (22.46%) Marketing Strategy
11 30 (21.74%) Economics
12 28 (20.29%) Customer Insight
13 27 (19.57%) Data Management
13 27 (19.57%) Logistic Regression
13 27 (19.57%) SQL
14 26 (18.84%) Project Management
14 26 (18.84%) Data Analysis
14 26 (18.84%) Web Analytics
15 25 (18.12%) Finance
15 25 (18.12%) Business Intelligence
16 23 (16.67%) Direct Marketing
16 23 (16.67%) Predictive Modelling
17 22 (15.94%) Propensity Modelling
18 20 (14.49%) Retail
19 19 (13.77%) Google
19 19 (13.77%) CRM
19 19 (13.77%) SEO
19 19 (13.77%) Marketing Analytics
19 19 (13.77%) Customer Analytics

Customer Segmentation
Top Related IT Skills by Category

For the 6 months to 31 October 2014, IT jobs within the UK citing Customer Segmentation also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Segmentation. Up to 20 skills are shown per category.

Application Platforms
1 47 (34.06%) SAS
2 5 (3.62%) CMS
2 5 (3.62%) WordPress
Applications
1 41 (29.71%) SPSS
2 16 (11.59%) MS Excel
3 11 (7.97%) MS Visio
4 9 (6.52%) FastStats
5 6 (4.35%) MS Office
6 5 (3.62%) MS PowerPoint
7 3 (2.17%) Spreadsheet
Business Applications
1 10 (7.25%) Google Analytics
2 9 (6.52%) SAP InfiniteInsight
2 9 (6.52%) SiteCatalyst
2 9 (6.52%) Dynamics CRM
3 8 (5.80%) WebTrends
4 6 (4.35%) Magento
5 3 (2.17%) Oracle CRM
5 3 (2.17%) Dynamics GP
6 1 (0.72%) SAP CRM
Cloud Services
1 6 (4.35%) SaaS
Communications & Networking
1 6 (4.35%) SMS
2 2 (1.45%) Broadband
Database & Business Intelligence
1 12 (8.70%) Data Warehouse
1 12 (8.70%) Spotfire
1 12 (8.70%) QlikView
2 8 (5.80%) MySQL
2 8 (5.80%) Big Data
3 7 (5.07%) Oracle BI EE
3 7 (5.07%) Data Mining
3 7 (5.07%) Base SAS
4 5 (3.62%) Oracle Database 11g
4 5 (3.62%) SQL Server
4 5 (3.62%) Oracle Database
5 4 (2.90%) MS Access
6 3 (2.17%) SAS Enterprise Miner
7 2 (1.45%) Hadoop
7 2 (1.45%) Apache Hive
8 1 (0.72%) Amazon Redshift
8 1 (0.72%) Cognos Report Studio
8 1 (0.72%) BusinessObjects
General
1 111 (80.43%) Marketing
2 25 (18.12%) Finance
3 20 (14.49%) Retail
4 12 (8.70%) Advertising
5 11 (7.97%) Pharmaceutical
6 9 (6.52%) Banking
7 5 (3.62%) Telecoms
8 3 (2.17%) Publishing
9 1 (0.72%) Games
9 1 (0.72%) Billing
9 1 (0.72%) Dutch Language
9 1 (0.72%) French Language
9 1 (0.72%) German Language
9 1 (0.72%) Polish Language
Job Titles
1 38 (27.54%) Analyst
2 33 (23.91%) Consultant
3 20 (14.49%) Senior Analyst
4 13 (9.42%) Business Consultant
4 13 (9.42%) Insight Analyst
5 12 (8.70%) Senior Insight Analyst
5 12 (8.70%) Marketing Consultant
5 12 (8.70%) SAS Insight Analyst
5 12 (8.70%) Business Analyst
5 12 (8.70%) SAS Analyst
5 12 (8.70%) Senior SAS Analyst
6 11 (7.97%) Business Intelligence Analyst
6 11 (7.97%) Data Analyst
7 9 (6.52%) Coordinator
8 7 (5.07%) Data Scientist
9 6 (4.35%) Email Marketing Manager
9 6 (4.35%) Junior
9 6 (4.35%) Account Manager
9 6 (4.35%) Senior Business Analyst
9 6 (4.35%) Marketing Manager
Libraries, Frameworks & Software Standards
1 12 (8.70%) HTML
2 6 (4.35%) CSS
3 4 (2.90%) ATL
Miscellaneous
1 52 (37.68%) Analytical Skills
2 44 (31.88%) Mathematics
3 41 (29.71%) Statistics
4 30 (21.74%) Economics
5 15 (10.87%) Social Media
6 14 (10.14%) Visualisation
7 12 (8.70%) Computer Science
8 10 (7.25%) Blog
8 10 (7.25%) Physics
9 9 (6.52%) Neural Network
9 9 (6.52%) New Media
9 9 (6.52%) User Experience
10 4 (2.90%) Digital Media
11 1 (0.72%) Performance Metrics
11 1 (0.72%) Management Information System
11 1 (0.72%) FMCG
Processes & Methodologies
1 90 (65.22%) Analytics
2 40 (28.99%) Statistical Modelling
3 35 (25.36%) E-Commerce
4 31 (22.46%) Marketing Strategy
5 28 (20.29%) Customer Insight
6 27 (19.57%) Data Management
6 27 (19.57%) Logistic Regression
7 26 (18.84%) Web Analytics
7 26 (18.84%) Data Analysis
7 26 (18.84%) Project Management
8 25 (18.12%) Business Intelligence
9 23 (16.67%) Direct Marketing
9 23 (16.67%) Predictive Modelling
10 22 (15.94%) Propensity Modelling
11 19 (13.77%) Marketing Analytics
11 19 (13.77%) Customer Analytics
11 19 (13.77%) CRM
11 19 (13.77%) SEO
12 18 (13.04%) Time Management
13 16 (11.59%) Regression Analysis
Programming Languages
1 27 (19.57%) SQL
2 15 (10.87%) R
3 9 (6.52%) MATLAB
4 7 (5.07%) PHP
5 3 (2.17%) Python
6 2 (1.45%) SAS Macro
6 2 (1.45%) Scala
6 2 (1.45%) Java
7 1 (0.72%) C
7 1 (0.72%) VBA
Qualifications
1 67 (48.55%) Degree
2 2 (1.45%) PhD
Vendors
1 19 (13.77%) Google
2 13 (9.42%) Tableau
2 13 (9.42%) Business Objects
3 11 (7.97%) Twitter
4 10 (7.25%) Facebook
5 9 (6.52%) Adobe
6 8 (5.80%) Oracle
7 7 (5.07%) Microsoft
8 4 (2.90%) Salesforce.com
8 4 (2.90%) Minitab
8 4 (2.90%) Alterian
8 4 (2.90%) SmartFocus
9 3 (2.17%) ExactTarget
10 2 (1.45%) SAP
11 1 (0.72%) Cognos
11 1 (0.72%) Siebel
11 1 (0.72%) JD Edwards
11 1 (0.72%) Sage
11 1 (0.72%) Mapinfo