The table below looks at the statistics for Customer Segmentation skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Customer Segmentation over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 May 2016
Same period 2015 Same period 2014
Customer Segmentation
Rank 876 907 892
Rank change year-on-year
+31 -15
Permanent jobs citing Customer Segmentation 45 60 111
As % of all permanent IT jobs located in the UK 0.046% 0.056% 0.092%
As % of the Processes & Methodologies category 0.052% 0.064% 0.11%
Number of salaries quoted 37 50 82
Median salary £50,000 £35,000 £49,500
Median salary % change year-on-year
+42.85% -29.29%
90% offered a salary of more than £32,500 £28,500 £32,750
10% offered a salary of more than £66,000 £67,500 £75,000
UK excluding London median salary £35,000 £30,750 £35,000
% change year-on-year
+13.82% -12.14%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86262 93359 103515
As % of all permanent IT jobs located in the UK 87.85% 86.36% 85.34%
Number of salaries quoted 71870 75862 84172
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Customer Segmentation
Jobs Demand Trend

The demand trend of job ads citing Customer Segmentation as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Customer Segmentation Jobs Demand Trend in the UK

Customer Segmentation
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Segmentation within the UK.

Customer Segmentation Salary Trend in the UK

Customer Segmentation
Salary Histogram

This chart provides a salary histogram for IT jobs citing Customer Segmentation over the 3 months to 30 May 2016 within the UK.

Customer Segmentation Salary Histogram in the UK

Customer Segmentation
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Segmentation within the UK over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 44 £50,000 +42.85% 5
London +41 35 £50,000 +25.00% 4
South East +31 3 £32,500 -
Hove - 3 £32,500 -
East Sussex - 3 £32,500 -
City of London +50 2 £50,000 - 3
North West +16 2 £35,000 +45.83%
East of England - 2 £48,750 - 1
Essex - 2 £48,750 - 1
West Yorkshire +1 1 £38,500 +25.20%
Yorkshire -7 1 £38,500 +25.20%
Wales - 1 £45,500 -
East Midlands - 1 £35,000 -
Leicestershire - 1 £35,000 -
Cheshire - 1 £30,000 -
Leicester - 1 £35,000 -
Colchester - 1 £35,000 - 1
Alderley Edge - 1 £30,000 -

Customer Segmentation
Top 30 Related IT Skills

For the 6 months to 30 May 2016, IT jobs citing Customer Segmentation also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Customer Segmentation.

1 84 (84.85%) Marketing
2 45 (45.45%) Analytics
3 41 (41.41%) Analytical Skills
3 41 (41.41%) SQL
4 35 (35.35%) SAS
5 31 (31.31%) CRM
6 27 (27.27%) Data Analytics
7 22 (22.22%) Data Analysis
8 21 (21.21%) Business Intelligence
9 18 (18.18%) Predictive Modelling
10 17 (17.17%) Customer Insight
10 17 (17.17%) Statistical Modelling
10 17 (17.17%) Propensity Modelling
10 17 (17.17%) Performance Analysis
10 17 (17.17%) Telecoms
11 16 (16.16%) Social Media
12 15 (15.15%) Campaign Analysis
12 15 (15.15%) Big Data
12 15 (15.15%) Advertising
12 15 (15.15%) VBA
13 14 (14.14%) Data Mining
13 14 (14.14%) Database Marketing
14 13 (13.13%) Email Marketing
14 13 (13.13%) Degree
15 12 (12.12%) Campaign Management
15 12 (12.12%) Algorithms
15 12 (12.12%) Retail
15 12 (12.12%) Google
16 11 (11.11%) Web Development
16 11 (11.11%) Pay per click

Customer Segmentation
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (35.35%) SAS
2 3 (3.03%) IPython
2 3 (3.03%) Jupyter
3 2 (2.02%) Node.js
Applications
1 10 (10.10%) SPSS
2 7 (7.07%) MS Office
2 7 (7.07%) MS PowerPoint
3 5 (5.05%) MS Excel
Business Applications
1 9 (9.09%) Dynamics CRM
2 2 (2.02%) Unica
3 1 (1.01%) FastStats
Cloud Services
1 8 (8.08%) Google Analytics
2 6 (6.06%) SmartFocus
3 3 (3.03%) Amazon AWS
3 3 (3.03%) Amazon EC2
4 2 (2.02%) Adobe Analytics
Communications & Networking
1 11 (11.11%) SMS
2 2 (2.02%) FTP
3 1 (1.01%) Broadband
Database & Business Intelligence
1 15 (15.15%) Big Data
2 14 (14.14%) Data Mining
3 10 (10.10%) Base SAS
3 10 (10.10%) Data Warehouse
4 8 (8.08%) Relational Database
5 7 (7.07%) QlikView
6 6 (6.06%) BusinessObjects
7 4 (4.04%) Oracle Database
7 4 (4.04%) Oracle Database 11g
7 4 (4.04%) Spotfire
8 3 (3.03%) Amazon Redshift
8 3 (3.03%) Crystal Reports
9 2 (2.02%) MySQL
9 2 (2.02%) PostgreSQL
10 1 (1.01%) Hadoop
10 1 (1.01%) Pentaho
10 1 (1.01%) Power BI
10 1 (1.01%) SAS Enterprise Guide
10 1 (1.01%) SAS Enterprise Miner
10 1 (1.01%) Text Mining
Development Applications
1 2 (2.02%) Git (software)
General
1 84 (84.85%) Marketing
2 17 (17.17%) Telecoms
3 15 (15.15%) Advertising
4 12 (12.12%) Retail
5 11 (11.11%) Finance
6 7 (7.07%) Games
7 3 (3.03%) French Language
7 3 (3.03%) German Language
7 3 (3.03%) Italian Language
7 3 (3.03%) Pharmaceutical
7 3 (3.03%) Spanish Language
8 1 (1.01%) Banking
8 1 (1.01%) Financial Institution
8 1 (1.01%) Retail Banking
Job Titles
1 45 (45.45%) Analyst
2 22 (22.22%) Data Analyst
3 13 (13.13%) Insight Analyst
3 13 (13.13%) Marketing Executive
4 10 (10.10%) Marketing Analyst
5 8 (8.08%) Data Scientist
5 8 (8.08%) Marketing Data Analyst
6 7 (7.07%) Analytics Manager
6 7 (7.07%) Customer Analyst
6 7 (7.07%) Senior Analyst
7 6 (6.06%) Business Analyst
7 6 (6.06%) Business Data Analyst
7 6 (6.06%) CRM Manager
7 6 (6.06%) Excel Analyst
7 6 (6.06%) FMCG Analyst
7 6 (6.06%) Machine Learning Scientist
7 6 (6.06%) SAS Analyst
8 5 (5.05%) Customer Insight Analyst
8 5 (5.05%) SAS Insight Analyst
8 5 (5.05%) Senior Manager
Libraries, Frameworks & Software Standards
1 3 (3.03%) .NET
1 3 (3.03%) .NET Framework
1 3 (3.03%) D3.js
1 3 (3.03%) scikit-learn
2 2 (2.02%) Ajax
2 2 (2.02%) AngularJS
2 2 (2.02%) COM
2 2 (2.02%) Django
2 2 (2.02%) jQuery
3 1 (1.01%) Natural Language Processing
3 1 (1.01%) NumPy
Miscellaneous
1 41 (41.41%) Analytical Skills
2 16 (16.16%) Social Media
3 12 (12.12%) Algorithms
4 9 (9.09%) Mathematics
5 8 (8.08%) Computer Science
6 7 (7.07%) Statistics
6 7 (7.07%) Visualisation
7 6 (6.06%) Credit Risk
7 6 (6.06%) FMCG
8 5 (5.05%) Physics
9 4 (4.04%) Economics
10 3 (3.03%) Applied Mathematics
10 3 (3.03%) Psychology
11 2 (2.02%) Management Information System
11 2 (2.02%) User Experience
12 1 (1.01%) Copywriting
12 1 (1.01%) Neural Network
Operating Systems
1 2 (2.02%) Windows
1 2 (2.02%) Windows Vista
Processes & Methodologies
1 45 (45.45%) Analytics
2 31 (31.31%) CRM
3 27 (27.27%) Data Analytics
4 22 (22.22%) Data Analysis
5 21 (21.21%) Business Intelligence
6 18 (18.18%) Predictive Modelling
7 17 (17.17%) Customer Insight
7 17 (17.17%) Performance Analysis
7 17 (17.17%) Propensity Modelling
7 17 (17.17%) Statistical Modelling
8 15 (15.15%) Campaign Analysis
9 14 (14.14%) Database Marketing
10 13 (13.13%) Email Marketing
11 12 (12.12%) Campaign Management
12 11 (11.11%) Digital Marketing
12 11 (11.11%) Pay per click
12 11 (11.11%) Web Development
13 10 (10.10%) CHAID
14 9 (9.09%) Logistic Regression
14 9 (9.09%) Statistical Analysis
Programming Languages
1 41 (41.41%) SQL
2 15 (15.15%) VBA
3 10 (10.10%) Python
4 9 (9.09%) SAS Macro
5 4 (4.04%) R
5 4 (4.04%) VB
6 2 (2.02%) JavaScript
7 1 (1.01%) C
7 1 (1.01%) Java
7 1 (1.01%) Scala
Qualifications
1 13 (13.13%) Degree
2 5 (5.05%) PhD
Quality Assurance & Compliance
1 4 (4.04%) Data Quality
System Software
1 3 (3.03%) Docker
Vendors
1 12 (12.12%) Google
2 9 (9.09%) Teradata
3 8 (8.08%) Adobe
3 8 (8.08%) Tableau
4 7 (7.07%) Cognos
4 7 (7.07%) Microsoft
4 7 (7.07%) MicroStrategy
4 7 (7.07%) Oracle
5 6 (6.06%) Salesforce.com
6 2 (2.02%) Facebook
6 2 (2.02%) IBM
6 2 (2.02%) Salesforce Marketing Cloud
6 2 (2.02%) Sitecore
7 1 (1.01%) Minitab
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