The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 1 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Mar 2017
Same period 2016 Same period 2015
Web Analytics
England / West Midlands
Rank 117 125 -
Rank change year-on-year
+8 -
Contract jobs citing Web Analytics 4 2 0
As % of all contract IT jobs located in the West Midlands 0.17% 0.077% -
As % of the Processes & Methodologies category 0.21% 0.093% -
Number of daily rates quoted 4 2 0
Median daily rate £306 £338 -
Median daily rate % change year-on-year
-9.25% -
UK excluding London median daily rate £350 £388 £350
% change year-on-year
-9.67% +10.71%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1882 2141 1657
As % of all contract IT jobs located in the West Midlands 79.68% 82.31% 73.06%
Number of daily rates quoted 1217 1202 948
Median daily rate £425 £413 £375
Median daily rate % change year-on-year
+3.03% +10.00%
90% offered a daily rate of more than £275 £273 £250
10% offered a daily rate of more than £525 £550 £525
UK excluding London median daily rate £409 £400 £398
% change year-on-year
+2.25% +0.62%
Number of hourly rates quoted 61 48 105
Median hourly rate £25.00 £19.61 £29.00
Median hourly rate % change year-on-year
+27.48% -32.37%
90% offered a hourly rate of more than £16.00 £11.08 £12.50
10% offered a hourly rate of more than £45.00 £35.25 £39.50
UK excluding London median hourly rate £36.00 £40.00 £29.00
% change year-on-year
-10.00% +37.93%

Web Analytics
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the West Midlands region.

Web Analytics Daily Rate Trend in the West Midlands

Web Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 1 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Solihull - 2 £300 -
Birmingham -4 1 £375 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 March 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Web Analytics.

1 25 (100.00%) Analytics
2 12 (48.00%) Data Analysis
2 12 (48.00%) Analytical Skills
2 12 (48.00%) Visualisation
3 11 (44.00%) Big Data
3 11 (44.00%) Marketing
3 11 (44.00%) Credit Risk
3 11 (44.00%) Business Intelligence
4 10 (40.00%) Google Analytics
4 10 (40.00%) Agile Software Development
4 10 (40.00%) Google
4 10 (40.00%) R
5 8 (32.00%) SQL
6 7 (28.00%) Degree
7 6 (24.00%) Stakeholder Management
8 5 (20.00%) Finance
8 5 (20.00%) ETL
8 5 (20.00%) Computer Science
8 5 (20.00%) Retail
9 4 (16.00%) Banking
9 4 (16.00%) Data Warehouse
9 4 (16.00%) E-Commerce
9 4 (16.00%) Oracle
9 4 (16.00%) User Experience
9 4 (16.00%) Dashboard Development
10 3 (12.00%) Migration
10 3 (12.00%) Ab Initio
10 3 (12.00%) WebTrends
10 3 (12.00%) Informatica
10 3 (12.00%) Statistics

Web Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.00%) SAS
Applications
1 2 (8.00%) MS Excel
1 2 (8.00%) SPSS
Business Applications
1 3 (12.00%) WebTrends
2 2 (8.00%) FastStats
Cloud Services
1 10 (40.00%) Google Analytics
Database & Business Intelligence
1 11 (44.00%) Big Data
2 4 (16.00%) Data Warehouse
3 2 (8.00%) BusinessObjects
3 2 (8.00%) Oracle Reports
3 2 (8.00%) Power BI
3 2 (8.00%) Qlik Sense
3 2 (8.00%) QlikView
3 2 (8.00%) SQL Server Reporting Services
4 1 (4.00%) Oracle BI EE
4 1 (4.00%) SQL Server Analysis Services
4 1 (4.00%) SQL Server Integration Services
General
1 11 (44.00%) Marketing
2 5 (20.00%) Finance
2 5 (20.00%) Retail
3 4 (16.00%) Banking
4 2 (8.00%) Telecoms
5 1 (4.00%) Automotive
5 1 (4.00%) Publishing
Job Titles
1 15 (60.00%) Analyst
2 8 (32.00%) Google Analytics Analyst
3 7 (28.00%) Performance Analyst
4 4 (16.00%) Consultant
4 4 (16.00%) Developer
4 4 (16.00%) Digital Analyst
5 3 (12.00%) Digital Analytics Analyst
5 3 (12.00%) Web Analyst
6 2 (8.00%) Ab Initio Developer
6 2 (8.00%) Business Analyst
6 2 (8.00%) Business Intelligence Consultant
6 2 (8.00%) Customer Analyst
6 2 (8.00%) Customer Insight Analyst
6 2 (8.00%) Digital Business Analyst
6 2 (8.00%) Insight Analyst
6 2 (8.00%) SPSS Analyst
7 1 (4.00%) Agile Product Owner
7 1 (4.00%) Excel Analyst
7 1 (4.00%) Insight Consultant
7 1 (4.00%) Product Owner
Libraries, Frameworks & Software Standards
1 1 (4.00%) Web Services
Miscellaneous
1 12 (48.00%) Analytical Skills
2 11 (44.00%) Credit Risk
3 5 (20.00%) Computer Science
4 4 (16.00%) User Experience
Operating Systems
1 1 (4.00%) Linux
1 1 (4.00%) Unix
Processes & Methodologies
1 25 (100.00%) Analytics
2 12 (48.00%) Data Analysis
2 12 (48.00%) Visualisation
3 11 (44.00%) Business Intelligence
4 10 (40.00%) Agile Software Development
5 6 (24.00%) Stakeholder Management
6 5 (20.00%) ETL
7 4 (16.00%) Dashboard Development
7 4 (16.00%) E-Commerce
8 3 (12.00%) Business Development
8 3 (12.00%) Data Migration
8 3 (12.00%) Migration
8 3 (12.00%) Performance Management
8 3 (12.00%) Statistics
9 2 (8.00%) Behavioural Analysis
9 2 (8.00%) Customer Insight
9 2 (8.00%) Customer Segmentation
9 2 (8.00%) Logistics
9 2 (8.00%) Performance Analysis
9 2 (8.00%) Performance Monitoring
Programming Languages
1 10 (40.00%) R
2 8 (32.00%) SQL
3 1 (4.00%) C
3 1 (4.00%) Python
Qualifications
1 7 (28.00%) Degree
2 2 (8.00%) Security Cleared
Quality Assurance & Compliance
1 2 (8.00%) Data Quality
2 1 (4.00%) Disclosure Scotland
Vendors
1 10 (40.00%) Google
2 4 (16.00%) Oracle
3 3 (12.00%) Ab Initio
3 3 (12.00%) Informatica
4 2 (8.00%) Microsoft
4 2 (8.00%) Tableau
4 2 (8.00%) Tealium
5 1 (4.00%) Teradata