The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 112 96 103
Rank change year-on-year
-16 +7
Contract jobs citing Web Analytics 6 7 2
As % of all contract IT jobs located in the West Midlands 0.25% 0.38% 0.089%
As % of the Processes & Methodologies category 0.36% 0.56% 0.14%
Number of daily rates quoted 4 6 1
Average daily rate £313 £246 £358
Average daily rate % change year-on-year
+26.90% -31.11%
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1661 1256 1419
As % of all contract IT jobs located in the West Midlands 69.85% 68.56% 62.93%
Number of daily rates quoted 866 606 672
Average daily rate £375 £340 £350
Average daily rate % change year-on-year
+10.29% -2.85%
90% offered a daily rate of more than £245 £220 £240
10% offered a daily rate of more than £485 £500 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 92 94 66
Average hourly rate £31.50 £37.00 £27.50
Average hourly rate % change year-on-year
-14.86% +34.54%
90% offered a hourly rate of more than £10.15 £15.00 £13.20
10% offered a hourly rate of more than £125.15 £37.80 £38.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
England

Web Analytics
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the West Midlands region.

Web Analytics Daily Rate Trend in the West Midlands

Web Analytics
Top 10 Related IT Skills in the West Midlands

For the 6 months to 18 April 2014, IT contractor jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 11 (100.00%) Marketing
1 11 (100.00%) Analytics
2 10 (90.91%) E-Commerce
3 9 (81.82%) Degree
3 9 (81.82%) Digital Marketing
4 4 (36.36%) Retail
5 3 (27.27%) Finance
6 1 (9.09%) Stakeholder Management
6 1 (9.09%) User Experience Design
6 1 (9.09%) Copywriting

Web Analytics
Top Related IT Skills in the West Midlands by Category

For the 6 months to 18 April 2014, IT contractor jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

General
1 11 (100.00%) Marketing
2 4 (36.36%) Retail
3 3 (27.27%) Finance
Job Titles
1 9 (81.82%) Architect
2 7 (63.64%) Lead Architect
3 3 (27.27%) User Experience Architect
4 1 (9.09%) User Experience Consultant
4 1 (9.09%) User Experience Designer
4 1 (9.09%) Designer
4 1 (9.09%) Consultant
4 1 (9.09%) Lead Designer
Miscellaneous
1 1 (9.09%) Copywriting
Processes & Methodologies
1 11 (100.00%) Analytics
2 10 (90.91%) E-Commerce
3 9 (81.82%) Digital Marketing
4 1 (9.09%) Stakeholder Management
4 1 (9.09%) User Experience Design
Qualifications
1 9 (81.82%) Degree