The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 88 - -
Rank change year-on-year
- 0
Contract jobs citing Web Analytics 7 0 0
As % of all contract IT jobs located in the West Midlands 0.429% - -
As % of the Processes & Methodologies category 0.645% - -
Number of daily rates quoted 4 0 0
Average daily rate £184 - -
UK excluding London average daily rate £238 £350 £275
% change year-on-year
-32.14% +27.27%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 -
All Processes & Methodologies
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1085 1431 1197
As % of all contract IT jobs located in the West Midlands 66.44% 63.83% 63.27%
Number of daily rates quoted 527 675 550
Average daily rate £350 £330 £350
Average daily rate % change year-on-year
+6.06% -5.71%
90% offered a daily rate of more than £233 £235 £200
10% offered a daily rate of more than £527 £500 £500
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 72 73 75
Average hourly rate £37.80 £20.26 £25.00
Average hourly rate % change year-on-year
+86.62% -18.98%
UK excluding London average hourly rate £30.00 £25.00 £29.50
% change year-on-year
+20.00% -15.25%
Web Analytics
England

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

West Midlands Web Analytics Jobs Demand Trend

Web Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the West Midlands region.

West Midlands Web Analytics Daily Rate Trend

Web Analytics
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the West Midlands region over the 3 months to 24 May 2013.

West Midlands Web Analytics Daily Rate Histogram

Web Analytics
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Worcestershire - 3 £279 -
Birmingham - 2 £125 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT contractor jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 9 (100.00%) SEO
1 9 (100.00%) Analytics
2 6 (66.67%) Continuous Improvement
2 6 (66.67%) N-Tier
2 6 (66.67%) C#
2 6 (66.67%) .NET
2 6 (66.67%) SQL Server
2 6 (66.67%) ASP.NET
2 6 (66.67%) Web Services
2 6 (66.67%) PRINCE2
2 6 (66.67%) UML
2 6 (66.67%) OO
2 6 (66.67%) Agile Software Development
2 6 (66.67%) Content Management
3 5 (55.56%) .NET Framework
3 5 (55.56%) CMS
4 4 (44.44%) SQL Server 2005
4 4 (44.44%) ASP.NET MVC
4 4 (44.44%) Workflow
4 4 (44.44%) ASP.NET MVC 2
5 3 (33.33%) Disaster Recovery
5 3 (33.33%) MVC
5 3 (33.33%) Internet
5 3 (33.33%) E-Commerce
5 3 (33.33%) Google
5 3 (33.33%) QA
5 3 (33.33%) Google Analytics
5 3 (33.33%) Data Protection
5 3 (33.33%) Pay per click
5 3 (33.33%) Incident Management

Web Analytics
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT contractor jobs across the West Midlands region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 6 (66.67%) .NET
1 6 (66.67%) ASP.NET
1 6 (66.67%) Web Services
2 5 (55.56%) .NET Framework
3 4 (44.44%) ASP.NET MVC
3 4 (44.44%) ASP.NET MVC 2
4 2 (22.22%) HTML
Application Platforms
1 5 (55.56%) CMS
Business Applications
1 3 (33.33%) Google Analytics
Communications & Networking
1 3 (33.33%) Internet
Database & Business Intelligence
1 6 (66.67%) SQL Server
2 4 (44.44%) SQL Server 2005
Job Titles
1 6 (66.67%) Developer
2 5 (55.56%) .NET Developer
3 3 (33.33%) Consultant
3 3 (33.33%) SEO Consultant
4 2 (22.22%) Web Developer
5 1 (11.11%) CMS Developer
5 1 (11.11%) C# Developer
5 1 (11.11%) ASP.NET Developer
5 1 (11.11%) .NET Web Developer
Miscellaneous
1 6 (66.67%) N-Tier
Processes & Methodologies
1 9 (100.00%) SEO
1 9 (100.00%) Analytics
2 6 (66.67%) Continuous Improvement
2 6 (66.67%) PRINCE2
2 6 (66.67%) UML
2 6 (66.67%) OO
2 6 (66.67%) Agile Software Development
2 6 (66.67%) Content Management
3 4 (44.44%) Workflow
4 3 (33.33%) Disaster Recovery
4 3 (33.33%) MVC
4 3 (33.33%) E-Commerce
4 3 (33.33%) Data Protection
4 3 (33.33%) Pay per click
4 3 (33.33%) Incident Management
4 3 (33.33%) Web Development
5 2 (22.22%) Information Architecture
Programming Languages
1 6 (66.67%) C#
2 2 (22.22%) JavaScript
Quality Assurance & Compliance
1 3 (33.33%) QA
Vendors
1 3 (33.33%) Google
2 2 (22.22%) SAP