The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 121 112 118
Rank change year-on-year
-9 +6
Contract jobs citing Web Analytics 20 2 3
As % of all contract IT jobs located in the West Midlands 0.71% 0.079% 0.13%
As % of the Processes & Methodologies category 0.86% 0.100% 0.17%
Number of daily rates quoted 16 2 1
Median daily rate £475 £350 £275
Median daily rate % change year-on-year
+35.71% +27.27%
UK excluding London median daily rate £420 £400 £369
% change year-on-year
+5.00% +8.47%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £36.00 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2328 2010 1725
As % of all contract IT jobs located in the West Midlands 82.94% 79.35% 72.97%
Number of daily rates quoted 1427 1119 998
Median daily rate £413 £400 £375
Median daily rate % change year-on-year
+3.12% +6.66%
90% offered a daily rate of more than £300 £275 £225
10% offered a daily rate of more than £550 £550 £488
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 61 78 90
Median hourly rate £19.61 £30.00 £25.00
Median hourly rate % change year-on-year
-34.63% +20.00%
90% offered a hourly rate of more than £12.39 £11.26 £13.00
10% offered a hourly rate of more than £55.00 £45.00 £37.80
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

Web Analytics
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in the West Midlands

Web Analytics
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the West Midlands region.

Web Analytics Daily Rate Trend in the West Midlands

Web Analytics
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the West Midlands region over the 3 months to 6 December 2016.

Web Analytics Daily Rate Histogram in the West Midlands

Web Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry -6 11 £518 +29.37%
Birmingham -9 1 £313 -10.71% 2
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 6 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Web Analytics.

1 23 (100.00%) Analytics
2 12 (52.17%) Data Analysis
2 12 (52.17%) Visualisation
3 11 (47.83%) Marketing
3 11 (47.83%) Agile Software Development
3 11 (47.83%) R
3 11 (47.83%) Big Data
4 10 (43.48%) Analytical Skills
4 10 (43.48%) Business Intelligence
4 10 (43.48%) Google
4 10 (43.48%) Credit Risk
4 10 (43.48%) Google Analytics
5 7 (30.43%) SQL
6 6 (26.09%) ETL
6 6 (26.09%) Degree
6 6 (26.09%) User Experience
7 5 (21.74%) Retail
7 5 (21.74%) Finance
8 4 (17.39%) Banking
8 4 (17.39%) Data Warehouse
8 4 (17.39%) Oracle
8 4 (17.39%) Computer Science
9 3 (13.04%) Dashboard Development
9 3 (13.04%) Performance Management
9 3 (13.04%) Data Migration
9 3 (13.04%) Informatica
9 3 (13.04%) Migration
9 3 (13.04%) Stakeholder Management
9 3 (13.04%) Ab Initio
10 2 (8.70%) Telecoms

Web Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) SAS
2 1 (4.35%) Apache Pig
2 1 (4.35%) Elasticsearch
Applications
1 2 (8.70%) SPSS
Business Applications
1 2 (8.70%) FastStats
Cloud Services
1 10 (43.48%) Google Analytics
2 1 (4.35%) Amazon AWS
2 1 (4.35%) Microsoft Azure
Database & Business Intelligence
1 11 (47.83%) Big Data
2 4 (17.39%) Data Warehouse
3 2 (8.70%) BusinessObjects
3 2 (8.70%) Oracle Reports
3 2 (8.70%) SQL Server Reporting Services
4 1 (4.35%) Apache Hive
4 1 (4.35%) Impala
4 1 (4.35%) NoSQL
4 1 (4.35%) Oracle BI EE
4 1 (4.35%) Power BI
4 1 (4.35%) Qlik Sense
4 1 (4.35%) QlikView
4 1 (4.35%) SQL Server Analysis Services
4 1 (4.35%) SQL Server Integration Services
General
1 11 (47.83%) Marketing
2 5 (21.74%) Finance
2 5 (21.74%) Retail
3 4 (17.39%) Banking
4 2 (8.70%) Publishing
4 2 (8.70%) Telecoms
5 1 (4.35%) Advertising
5 1 (4.35%) Automotive
5 1 (4.35%) Games
Job Titles
1 12 (52.17%) Analyst
2 8 (34.78%) Google Analytics Analyst
3 7 (30.43%) Performance Analyst
4 4 (17.39%) Developer
4 4 (17.39%) Digital Analyst
5 3 (13.04%) Consultant
5 3 (13.04%) Digital Analytics Analyst
6 2 (8.70%) Ab Initio Developer
6 2 (8.70%) Agile Product Owner
6 2 (8.70%) Business Analyst
6 2 (8.70%) Customer Analyst
6 2 (8.70%) Customer Insight Analyst
6 2 (8.70%) Digital Business Analyst
6 2 (8.70%) Insight Analyst
6 2 (8.70%) Product Owner
6 2 (8.70%) SPSS Analyst
7 1 (4.35%) Digital Performance Analyst
7 1 (4.35%) Excel Analyst
7 1 (4.35%) Insight Consultant
7 1 (4.35%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 1 (4.35%) Web Services
Miscellaneous
1 12 (52.17%) Visualisation
2 10 (43.48%) Analytical Skills
2 10 (43.48%) Credit Risk
3 6 (26.09%) User Experience
4 4 (17.39%) Computer Science
5 2 (8.70%) Statistics
6 1 (4.35%) Data Extraction
6 1 (4.35%) Data Integration
Operating Systems
1 1 (4.35%) Linux
1 1 (4.35%) Unix
Processes & Methodologies
1 23 (100.00%) Analytics
2 12 (52.17%) Data Analysis
3 11 (47.83%) Agile Software Development
4 10 (43.48%) Business Intelligence
5 6 (26.09%) ETL
6 3 (13.04%) Dashboard Development
6 3 (13.04%) Data Migration
6 3 (13.04%) Migration
6 3 (13.04%) Performance Management
6 3 (13.04%) Stakeholder Management
7 2 (8.70%) Business Analysis
7 2 (8.70%) Business Development
7 2 (8.70%) Customer Insight
7 2 (8.70%) Performance Analysis
7 2 (8.70%) Service Design
7 2 (8.70%) UX Design
8 1 (4.35%) Data Management
8 1 (4.35%) Operations Research
8 1 (4.35%) Scrum
8 1 (4.35%) Statistical Analysis
Programming Languages
1 11 (47.83%) R
2 7 (30.43%) SQL
3 2 (8.70%) C
3 2 (8.70%) Python
4 1 (4.35%) C++
Qualifications
1 6 (26.09%) Degree
2 2 (8.70%) Security Cleared
3 1 (4.35%) PhD
Quality Assurance & Compliance
1 2 (8.70%) Data Quality
1 2 (8.70%) Disclosure Scotland
Vendors
1 10 (43.48%) Google
2 4 (17.39%) Oracle
3 3 (13.04%) Ab Initio
3 3 (13.04%) Informatica
4 1 (4.35%) Tableau
4 1 (4.35%) Teradata