The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 120 103 109
Rank change year-on-year
-17 +6
Contract jobs citing SEO 12 25 12
As % of all contract IT jobs located in the West Midlands 0.43% 0.98% 0.50%
As % of the Processes & Methodologies category 0.53% 1.28% 0.67%
Number of daily rates quoted 5 12 8
Median daily rate £350 £291 £330
Median daily rate % change year-on-year
+20.17% -11.74%
90% offered a daily rate of more than £275 £225 £310
10% offered a daily rate of more than £375 £450 £405
UK excluding London median daily rate £350 £270 £330
% change year-on-year
+29.62% -18.18%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2258 1946 1787
As % of all contract IT jobs located in the West Midlands 81.31% 76.08% 75.08%
Number of daily rates quoted 1277 1212 943
Median daily rate £400 £375 £375
Median daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £268 £260 £253
10% offered a daily rate of more than £525 £515 £497
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 46 90 109
Median hourly rate £20.50 £29.00 £34.32
Median hourly rate % change year-on-year
-29.31% -15.50%
90% offered a hourly rate of more than £10.96 £15.50 £12.20
10% offered a hourly rate of more than £42.50 £40.00 £37.80
UK excluding London median hourly rate £35.00 £31.00 £30.00
% change year-on-year
+12.90% +3.33%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the West Midlands region over the 3 months to 24 May 2016.

SEO Daily Rate Histogram in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 7 £350 - 1
Birmingham -4 2 £375 +57.89% 2
Warwickshire - 2 - -
Staffordshire - 1 £225 - 1
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for SEO.

1 13 (68.42%) Web Application Development
2 12 (63.16%) Social Media
2 12 (63.16%) Publishing
2 12 (63.16%) Agile Software Development
2 12 (63.16%) User Experience
3 11 (57.89%) Legal
4 8 (42.11%) Web Usability
4 8 (42.11%) Management Information System
5 6 (31.58%) HTML
5 6 (31.58%) JavaScript
5 6 (31.58%) CSS
5 6 (31.58%) jQuery
5 6 (31.58%) CSS3
6 5 (26.32%) Web Development
7 4 (21.05%) HTML5
7 4 (21.05%) CMS
7 4 (21.05%) Cross-Browser Compatibility
8 3 (15.79%) Wireframes
8 3 (15.79%) Finance
8 3 (15.79%) E-Commerce
8 3 (15.79%) .NET
8 3 (15.79%) SQL Server
8 3 (15.79%) Twitter Bootstrap
8 3 (15.79%) Degree
8 3 (15.79%) Marketing
9 2 (10.53%) Digital Marketing
9 2 (10.53%) Computer Science
9 2 (10.53%) Blog
9 2 (10.53%) WCAG
9 2 (10.53%) WordPress

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (21.05%) CMS
2 2 (10.53%) Kentico
2 2 (10.53%) WordPress
3 1 (5.26%) Confluence
3 1 (5.26%) SharePoint
Applications
1 1 (5.26%) MS PowerPoint
1 1 (5.26%) MS Project
Cloud Services
1 1 (5.26%) Adobe Analytics
1 1 (5.26%) Google Analytics
Database & Business Intelligence
1 3 (15.79%) SQL Server
Development Applications
1 1 (5.26%) Git (software)
1 1 (5.26%) JIRA
1 1 (5.26%) Mercurial
1 1 (5.26%) Subversion
General
1 12 (63.16%) Publishing
2 11 (57.89%) Legal
3 3 (15.79%) Finance
3 3 (15.79%) Marketing
4 1 (5.26%) Retail
Job Titles
1 11 (57.89%) Content Designer
1 11 (57.89%) Designer
2 6 (31.58%) Developer
3 4 (21.05%) Web Developer
4 2 (10.53%) Front End Developer (Client-Side Developer)
4 2 (10.53%) Web Content Designer
4 2 (10.53%) Web Designer
5 1 (5.26%) Analyst
5 1 (5.26%) Applications Developer
5 1 (5.26%) Business Analyst
5 1 (5.26%) Content Editor
5 1 (5.26%) Digital Analyst
5 1 (5.26%) Digital Business Analyst
5 1 (5.26%) HTML CSS Developer
5 1 (5.26%) HTML Developer
5 1 (5.26%) JavaScript Developer
5 1 (5.26%) Web Applications Developer
5 1 (5.26%) Web Content Editor
5 1 (5.26%) Web Editor
Libraries, Frameworks & Software Standards
1 6 (31.58%) CSS
1 6 (31.58%) CSS3
1 6 (31.58%) HTML
1 6 (31.58%) jQuery
2 4 (21.05%) HTML5
3 3 (15.79%) .NET
3 3 (15.79%) Twitter Bootstrap
4 2 (10.53%) AngularJS
5 1 (5.26%) Ajax
5 1 (5.26%) ASP.NET
5 1 (5.26%) Backbone.js
5 1 (5.26%) Durandal
5 1 (5.26%) KnockoutJS
5 1 (5.26%) LESS
5 1 (5.26%) React
5 1 (5.26%) Sass
Miscellaneous
1 12 (63.16%) Social Media
1 12 (63.16%) User Experience
2 8 (42.11%) Management Information System
3 2 (10.53%) Blog
3 2 (10.53%) Computer Science
4 1 (5.26%) Analytical Skills
Processes & Methodologies
1 13 (68.42%) Web Application Development
2 12 (63.16%) Agile Software Development
3 8 (42.11%) Web Usability
4 5 (26.32%) Web Development
5 4 (21.05%) Cross-Browser Compatibility
6 3 (15.79%) E-Commerce
6 3 (15.79%) Wireframes
7 2 (10.53%) Analytics
7 2 (10.53%) Digital Marketing
7 2 (10.53%) Front End Development
7 2 (10.53%) Kalman Filter
7 2 (10.53%) Marketing Automation
7 2 (10.53%) Web Analytics
8 1 (5.26%) Business Analysis
8 1 (5.26%) Business Intelligence
8 1 (5.26%) Data Analysis
8 1 (5.26%) Digital Analytics
8 1 (5.26%) Responsive Web Design
8 1 (5.26%) Tag Management
8 1 (5.26%) Waterfall
Programming Languages
1 6 (31.58%) JavaScript
2 2 (10.53%) C#
2 2 (10.53%) PHP
3 1 (5.26%) ActionScript
3 1 (5.26%) ActionScript 2.0
3 1 (5.26%) SQL
Qualifications
1 3 (15.79%) Degree
Quality Assurance & Compliance
1 2 (10.53%) WCAG
Vendors
1 1 (5.26%) Google
1 1 (5.26%) Omniture
1 1 (5.26%) Tealium