The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 106 100 74
Rank change year-on-year
-6 -26
Contract jobs citing SEO 6 7 27
As % of all contract IT jobs located in the West Midlands 0.28% 0.33% 1.48%
As % of the Processes & Methodologies category 0.41% 0.48% 2.16%
Number of daily rates quoted 1 4 22
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £281 £330
Average daily rate % change year-on-year
+33.33% -14.77%
UK excluding London average daily rate £269 £325 £300
% change year-on-year
-17.30% +8.33%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £20.00
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1477 1469 1249
As % of all contract IT jobs located in the West Midlands 68.25% 70.09% 68.40%
Number of daily rates quoted 871 789 620
Average daily rate £375 £350 £338
Average daily rate % change year-on-year
+7.14% +3.70%
90% offered a daily rate of more than £250 £250 £245
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 97 77 111
Average hourly rate £22.50 £27.50 £32.00
Average hourly rate % change year-on-year
-18.18% -14.06%
90% offered a hourly rate of more than £11.50 £11.53 £12.30
10% offered a hourly rate of more than £37.50 £75.05 £36.00
UK excluding London average hourly rate £25.25 £27.50 £31.00
% change year-on-year
-8.18% -11.29%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry +3 2 - - 2
Worcestershire - 1 - - 3
Birmingham - - - - 2
Solihull - - - - 1
Walsall - - - -
Shropshire - - - -
Staffordshire - - - -
Warwickshire - - - - 2
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 January 2015, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 6 (50.00%) Marketing
1 6 (50.00%) Analytics
2 5 (41.67%) Online Marketing
3 4 (33.33%) Web Analytics
3 4 (33.33%) Retail
3 4 (33.33%) E-Commerce
3 4 (33.33%) Linux
3 4 (33.33%) Customer Segmentation
3 4 (33.33%) Performance Monitoring
4 3 (25.00%) Project Management
4 3 (25.00%) CMS
4 3 (25.00%) Adobe
4 3 (25.00%) HTML
4 3 (25.00%) Windows
4 3 (25.00%) Content Management
5 2 (16.67%) Intrusion Detection
5 2 (16.67%) SC Cleared
5 2 (16.67%) Security Cleared
5 2 (16.67%) ISO/IEC 27001
5 2 (16.67%) Social Media
5 2 (16.67%) High Availability
5 2 (16.67%) SIEM
5 2 (16.67%) Adobe Illustrator
5 2 (16.67%) Information Security
5 2 (16.67%) QA
5 2 (16.67%) JavaScript
5 2 (16.67%) PHP
5 2 (16.67%) Photoshop
5 2 (16.67%) CSS
5 2 (16.67%) Citrix

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 27 January 2015, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (25.00%) CMS
2 1 (8.33%) WordPress
Applications
1 2 (16.67%) Adobe Illustrator
1 2 (16.67%) Photoshop
1 2 (16.67%) Adobe Creative Suite
Business Applications
1 1 (8.33%) WebTrends
Communications & Networking
1 2 (16.67%) Intrusion Detection
1 2 (16.67%) SAN
2 1 (8.33%) Intranet
Database & Business Intelligence
1 1 (8.33%) MySQL
General
1 6 (50.00%) Marketing
2 4 (33.33%) Retail
3 1 (8.33%) Telecoms
3 1 (8.33%) Automotive
Job Titles
1 2 (16.67%) Front-End Developer
1 2 (16.67%) Security Engineer
1 2 (16.67%) Systems Engineer
1 2 (16.67%) Developer
1 2 (16.67%) IT Manager
2 1 (8.33%) Consultant
2 1 (8.33%) Analyst
2 1 (8.33%) Architect
2 1 (8.33%) Development Manager
2 1 (8.33%) Strategy Consultant
2 1 (8.33%) Digital Marketing Consultant
2 1 (8.33%) Marketing Consultant
2 1 (8.33%) Business Development Manager
2 1 (8.33%) Systems Architect
2 1 (8.33%) Security Architect
2 1 (8.33%) Business Manager
2 1 (8.33%) Marketing Strategy Consultant
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
2 2 (16.67%) CSS
3 1 (8.33%) Sass
3 1 (8.33%) Twitter Bootstrap
3 1 (8.33%) XHTML
3 1 (8.33%) XML
3 1 (8.33%) .NET
3 1 (8.33%) jQuery
3 1 (8.33%) HTML5
Miscellaneous
1 2 (16.67%) Social Media
1 2 (16.67%) Management Information System
2 1 (8.33%) Blog
Operating Systems
1 4 (33.33%) Linux
2 3 (25.00%) Windows
3 1 (8.33%) Mac OS X
Processes & Methodologies
1 6 (50.00%) Analytics
2 5 (41.67%) Online Marketing
3 4 (33.33%) Web Analytics
3 4 (33.33%) E-Commerce
3 4 (33.33%) Customer Segmentation
3 4 (33.33%) Performance Monitoring
4 3 (25.00%) Project Management
4 3 (25.00%) Content Management
5 2 (16.67%) High Availability
5 2 (16.67%) SIEM
5 2 (16.67%) Information Security
5 2 (16.67%) Service Delivery
5 2 (16.67%) Information Security Management
5 2 (16.67%) Security Management
5 2 (16.67%) Cyber Security
5 2 (16.67%) Protective Monitoring
5 2 (16.67%) Pay per click
6 1 (8.33%) CRM
6 1 (8.33%) Validation
6 1 (8.33%) PRINCE2
Programming Languages
1 2 (16.67%) JavaScript
1 2 (16.67%) PHP
Qualifications
1 2 (16.67%) SC Cleared
1 2 (16.67%) Security Cleared
2 1 (8.33%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (16.67%) ISO/IEC 27001
1 2 (16.67%) QA
Vendors
1 3 (25.00%) Adobe
2 2 (16.67%) Citrix
2 2 (16.67%) LogRhythm
2 2 (16.67%) Twitter
3 1 (8.33%) VMware
3 1 (8.33%) Salesforce.com
3 1 (8.33%) Facebook
3 1 (8.33%) Google