The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 131 124 113
Rank change year-on-year
-7 -11
Contract jobs citing SEO 12 2 8
As % of all contract IT jobs located in the West Midlands 0.38% 0.078% 0.31%
As % of the Processes & Methodologies category 0.46% 0.100% 0.41%
Number of daily rates quoted 0 2 4
Median daily rate - £313 £363
Median daily rate % change year-on-year
- -13.79%
UK excluding London median daily rate £331 £375 £275
% change year-on-year
-11.66% +36.36%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £27.50
UK excluding London median hourly rate £19.61 £38.34 £27.50
% change year-on-year
-48.84% +39.40%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2604 2007 1929
As % of all contract IT jobs located in the West Midlands 81.73% 78.58% 74.65%
Number of daily rates quoted 1536 1166 1017
Median daily rate £400 £400 £375
Median daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £290 £275 £225
10% offered a daily rate of more than £550 £575 £500
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 68 101 109
Median hourly rate £19.72 £31.44 £29.75
Median hourly rate % change year-on-year
-37.27% +5.68%
90% offered a hourly rate of more than £12.50 £12.35 £13.00
10% offered a hourly rate of more than £40.00 £40.00 £42.00
UK excluding London median hourly rate £32.50 £34.00 £26.00
% change year-on-year
-4.41% +30.76%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 11 - -
Coventry -11 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 October 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for SEO.

1 22 (75.86%) Agile Software Development
1 22 (75.86%) Legal
2 21 (72.41%) Web Application Development
2 21 (72.41%) User Experience
3 20 (68.97%) Web Usability
4 19 (65.52%) Social Media
4 19 (65.52%) Publishing
5 17 (58.62%) Management Information System
6 9 (31.03%) HTML
7 6 (20.69%) JavaScript
7 6 (20.69%) CSS
8 5 (17.24%) CMS
9 4 (13.79%) CSS3
9 4 (13.79%) Analytics
10 3 (10.34%) HTML5
10 3 (10.34%) Analytical Skills
10 3 (10.34%) React
10 3 (10.34%) GitHub
10 3 (10.34%) AngularJS
10 3 (10.34%) C#
10 3 (10.34%) Digital Marketing
10 3 (10.34%) jQuery
10 3 (10.34%) Marketing
10 3 (10.34%) Web Development
10 3 (10.34%) .NET
10 3 (10.34%) SQL Server
10 3 (10.34%) Prototyping
11 2 (6.90%) Wireframes
11 2 (6.90%) Front End Development
11 2 (6.90%) Marketing Automation

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (17.24%) CMS
2 2 (6.90%) Kentico
3 1 (3.45%) WordPress
Applications
1 2 (6.90%) Adobe Illustrator
1 2 (6.90%) Photoshop
Cloud Services
1 3 (10.34%) GitHub
Communications & Networking
1 1 (3.45%) FTP
Database & Business Intelligence
1 3 (10.34%) SQL Server
2 1 (3.45%) RethinkDB
Development Applications
1 1 (3.45%) Git (software)
1 1 (3.45%) Jenkins
General
1 22 (75.86%) Legal
2 19 (65.52%) Publishing
3 3 (10.34%) Marketing
4 1 (3.45%) Finance
Job Titles
1 22 (75.86%) Content Designer
1 22 (75.86%) Designer
2 6 (20.69%) Developer
3 3 (10.34%) Web Developer
4 2 (6.90%) Front End Developer (Client-Side Developer)
4 2 (6.90%) Web Content Designer
4 2 (6.90%) Web Designer
5 1 (3.45%) Applications Developer
5 1 (3.45%) Content Editor
5 1 (3.45%) JavaScript Developer
5 1 (3.45%) Node.js Developer
5 1 (3.45%) SEO Executive
5 1 (3.45%) Social Media Designer
5 1 (3.45%) Web Applications Developer
5 1 (3.45%) Web Content Editor
5 1 (3.45%) Web Editor
Libraries, Frameworks & Software Standards
1 9 (31.03%) HTML
2 6 (20.69%) CSS
3 4 (13.79%) CSS3
4 3 (10.34%) .NET
4 3 (10.34%) AngularJS
4 3 (10.34%) HTML5
4 3 (10.34%) jQuery
4 3 (10.34%) React
5 1 (3.45%) ASP.NET
5 1 (3.45%) Node.js
5 1 (3.45%) RabbitMQ
5 1 (3.45%) RESTful
5 1 (3.45%) Sass
5 1 (3.45%) Twitter Bootstrap
5 1 (3.45%) Web Services
Miscellaneous
1 21 (72.41%) User Experience
2 19 (65.52%) Social Media
3 17 (58.62%) Management Information System
4 3 (10.34%) Analytical Skills
5 2 (6.90%) Blog
6 1 (3.45%) Computer Science
6 1 (3.45%) W3C
Operating Systems
1 1 (3.45%) Linux
1 1 (3.45%) Ubuntu
Processes & Methodologies
1 22 (75.86%) Agile Software Development
2 21 (72.41%) Web Application Development
3 20 (68.97%) Web Usability
4 4 (13.79%) Analytics
5 3 (10.34%) Digital Marketing
5 3 (10.34%) Prototyping
5 3 (10.34%) Web Development
6 2 (6.90%) Content Management
6 2 (6.90%) E-Commerce
6 2 (6.90%) Enterprise Content Management
6 2 (6.90%) Front End Development
6 2 (6.90%) Full Text Search
6 2 (6.90%) Kalman Filter
6 2 (6.90%) Marketing Automation
6 2 (6.90%) Wireframes
7 1 (3.45%) Cross-Browser Compatibility
7 1 (3.45%) SDLC
7 1 (3.45%) Unit Testing
7 1 (3.45%) Validation
7 1 (3.45%) Web Design
Programming Languages
1 6 (20.69%) JavaScript
2 3 (10.34%) C#
3 1 (3.45%) PHP
Qualifications
1 1 (3.45%) Degree
Quality Assurance & Compliance
1 2 (6.90%) WCAG
System Software
1 1 (3.45%) Docker
Systems Management
1 1 (3.45%) Rancher
Vendors
1 1 (3.45%) Adobe
1 1 (3.45%) Google