The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 105 104 81
Rank change year-on-year
-1 -23
Contract jobs citing SEO 19 9 18
As % of all contract IT jobs located in the West Midlands 0.71% 0.38% 0.99%
As % of the Processes & Methodologies category 0.97% 0.53% 1.41%
Number of daily rates quoted 10 8 15
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£291 £325 £290
Average daily rate % change year-on-year
-10.38% +12.06%
90% offered a daily rate of more than £216 £275 £172
10% offered a daily rate of more than £450 £405 £330
UK excluding London average daily rate £269 £325 £261
% change year-on-year
-17.38% +24.40%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £46.00 £13.50
% change year-on-year
-69.56% +240.74%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1952 1696 1276
As % of all contract IT jobs located in the West Midlands 72.46% 70.96% 70.07%
Number of daily rates quoted 1155 885 605
Average daily rate £380 £375 £340
Average daily rate % change year-on-year
+1.33% +10.29%
90% offered a daily rate of more than £260 £250 £220
10% offered a daily rate of more than £525 £490 £500
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 102 99 91
Average hourly rate £29.00 £32.00 £37.80
Average hourly rate % change year-on-year
-9.37% -15.34%
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the West Midlands region over the 3 months to 24 April 2015.

SEO Daily Rate Histogram in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +1 6 £250 -9.09% 4
Coventry - 5 - - 1
Worcestershire +5 3 £450 - 1
Solihull - 2 £291 - 6
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 April 2015, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 17 (65.38%) HTML
2 14 (53.85%) Photoshop
2 14 (53.85%) CSS
3 12 (46.15%) Content Management
4 11 (42.31%) Analytics
5 10 (38.46%) Marketing
5 10 (38.46%) Adobe
5 10 (38.46%) JavaScript
6 9 (34.62%) Adobe Illustrator
7 8 (30.77%) E-Commerce
7 8 (30.77%) Online Marketing
8 7 (26.92%) Pay per click
8 7 (26.92%) Management Information System
8 7 (26.92%) CMS
8 7 (26.92%) Digital Marketing
8 7 (26.92%) XHTML
8 7 (26.92%) Retail
9 6 (23.08%) jQuery
9 6 (23.08%) Linux
9 6 (23.08%) HTML5
9 6 (23.08%) User Experience
9 6 (23.08%) Analytical Skills
10 5 (19.23%) Information Architecture
10 5 (19.23%) Spreadsheet
10 5 (19.23%) Degree
10 5 (19.23%) Web Design
11 4 (15.38%) PHP
11 4 (15.38%) CSS3
12 3 (11.54%) SIEM
12 3 (11.54%) Enterprise Content Management

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 24 April 2015, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (26.92%) CMS
2 1 (3.85%) Apache
2 1 (3.85%) WordPress
Applications
1 14 (53.85%) Photoshop
2 9 (34.62%) Adobe Illustrator
3 5 (19.23%) Spreadsheet
4 2 (7.69%) Adobe Creative Suite
Cloud Services
1 1 (3.85%) Google Analytics
Communications & Networking
1 3 (11.54%) Intrusion Detection
2 2 (7.69%) SAN
2 2 (7.69%) FTP
Database & Business Intelligence
1 2 (7.69%) MySQL
2 1 (3.85%) MongoDB
Development Applications
1 1 (3.85%) Balsamiq Mockups
1 1 (3.85%) Git (software)
General
1 10 (38.46%) Marketing
2 7 (26.92%) Retail
Job Titles
1 12 (46.15%) Developer
2 9 (34.62%) Front-End Developer
3 3 (11.54%) Systems Engineer
3 3 (11.54%) Web Developer
3 3 (11.54%) Security Engineer
4 2 (7.69%) Front-End Web Developer
4 2 (7.69%) PHP Developer
4 2 (7.69%) IT Manager
5 1 (3.85%) Digital Project Manager
5 1 (3.85%) SEO Developer
5 1 (3.85%) Marketing Strategy Consultant
5 1 (3.85%) Senior Developer
5 1 (3.85%) Project Manager
5 1 (3.85%) Consultant
5 1 (3.85%) HTML Developer
5 1 (3.85%) Senior PHP Developer
5 1 (3.85%) Strategy Consultant
5 1 (3.85%) Digital Marketing Consultant
5 1 (3.85%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 17 (65.38%) HTML
2 14 (53.85%) CSS
3 7 (26.92%) XHTML
4 6 (23.08%) jQuery
4 6 (23.08%) HTML5
5 4 (15.38%) CSS3
6 3 (11.54%) Flash
7 1 (3.85%) Sass
7 1 (3.85%) Twitter Bootstrap
7 1 (3.85%) .NET
7 1 (3.85%) Web Services
7 1 (3.85%) XML
Miscellaneous
1 7 (26.92%) Management Information System
2 6 (23.08%) User Experience
2 6 (23.08%) Analytical Skills
3 3 (11.54%) W3C
4 1 (3.85%) Social Media
4 1 (3.85%) Mobile App
4 1 (3.85%) Blog
Operating Systems
1 6 (23.08%) Linux
2 3 (11.54%) Windows
Processes & Methodologies
1 12 (46.15%) Content Management
2 11 (42.31%) Analytics
3 8 (30.77%) E-Commerce
3 8 (30.77%) Online Marketing
4 7 (26.92%) Pay per click
4 7 (26.92%) Digital Marketing
5 5 (19.23%) Information Architecture
5 5 (19.23%) Web Design
6 3 (11.54%) SIEM
6 3 (11.54%) Enterprise Content Management
6 3 (11.54%) High Availability
6 3 (11.54%) Cyber Security
6 3 (11.54%) Protective Monitoring
7 2 (7.69%) Web Analytics
7 2 (7.69%) Information Security
7 2 (7.69%) Project Management
7 2 (7.69%) Service Delivery
7 2 (7.69%) Information Security Management
7 2 (7.69%) Security Management
7 2 (7.69%) Customer Segmentation
Programming Languages
1 10 (38.46%) JavaScript
2 4 (15.38%) PHP
3 1 (3.85%) PHP5
Qualifications
1 5 (19.23%) Degree
2 3 (11.54%) SC Cleared
2 3 (11.54%) Security Cleared
Quality Assurance & Compliance
1 3 (11.54%) QA
2 2 (7.69%) ISO/IEC 27001
Vendors
1 10 (38.46%) Adobe
2 3 (11.54%) LogRhythm
2 3 (11.54%) Oracle
3 2 (7.69%) Google
3 2 (7.69%) Citrix
3 2 (7.69%) Stellent
4 1 (3.85%) Twitter
4 1 (3.85%) VMware
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