The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 110 100 79
Rank change year-on-year
-10 -21
Contract jobs citing SEO 3 8 23
As % of all contract IT jobs located in the West Midlands 0.13% 0.36% 1.27%
As % of the Processes & Methodologies category 0.19% 0.51% 1.83%
Number of daily rates quoted 1 6 20
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£450 £325 £325
Average daily rate % change year-on-year
+38.46% -
UK excluding London average daily rate £300 £325 £275
% change year-on-year
-7.69% +18.18%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £20.00
UK excluding London average hourly rate £19.00 £48.75 £20.00
% change year-on-year
-61.02% +143.75%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1560 1568 1259
As % of all contract IT jobs located in the West Midlands 68.84% 70.95% 69.60%
Number of daily rates quoted 889 818 622
Average daily rate £375 £355 £350
Average daily rate % change year-on-year
+5.63% +1.42%
90% offered a daily rate of more than £260 £250 £235
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 98 84 93
Average hourly rate £29.00 £32.50 £31.50
Average hourly rate % change year-on-year
-10.76% +3.17%
90% offered a hourly rate of more than £12.05 £10.00 £11.66
10% offered a hourly rate of more than £39.50 £155.00 £37.80
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire - 2 £450 -
Coventry - 1 - - 3
Solihull - - - -
Walsall - - - - 2
Shropshire - - - - 2
Staffordshire - - - - 6
Warwickshire - - - -
Birmingham - - - -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 27 February 2015, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 5 (50.00%) Analytics
2 4 (40.00%) HTML
2 4 (40.00%) Linux
2 4 (40.00%) Content Management
2 4 (40.00%) Marketing
2 4 (40.00%) Online Marketing
3 3 (30.00%) Retail
3 3 (30.00%) Management Information System
3 3 (30.00%) CMS
3 3 (30.00%) Photoshop
3 3 (30.00%) CSS
3 3 (30.00%) E-Commerce
4 2 (20.00%) Adobe
4 2 (20.00%) Citrix
4 2 (20.00%) SAN
4 2 (20.00%) Project Management
4 2 (20.00%) Service Delivery
4 2 (20.00%) Information Security Management
4 2 (20.00%) Security Management
4 2 (20.00%) JavaScript
4 2 (20.00%) PHP
4 2 (20.00%) Adobe Illustrator
4 2 (20.00%) Intrusion Detection
4 2 (20.00%) Web Analytics
4 2 (20.00%) Information Security
4 2 (20.00%) Windows
4 2 (20.00%) Pay per click
4 2 (20.00%) ISO/IEC 27001
4 2 (20.00%) QA
4 2 (20.00%) Digital Marketing

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 27 February 2015, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) CMS
2 1 (10.00%) WordPress
Applications
1 3 (30.00%) Photoshop
2 2 (20.00%) Adobe Illustrator
3 1 (10.00%) Spreadsheet
3 1 (10.00%) Adobe Creative Suite
Communications & Networking
1 2 (20.00%) SAN
1 2 (20.00%) Intrusion Detection
Database & Business Intelligence
1 1 (10.00%) MySQL
General
1 4 (40.00%) Marketing
2 3 (30.00%) Retail
Job Titles
1 2 (20.00%) Developer
1 2 (20.00%) IT Manager
1 2 (20.00%) Systems Engineer
1 2 (20.00%) Security Engineer
1 2 (20.00%) Front-End Developer
2 1 (10.00%) Marketing Strategy Consultant
2 1 (10.00%) Architect
2 1 (10.00%) Strategy Consultant
2 1 (10.00%) Digital Marketing Consultant
2 1 (10.00%) Marketing Consultant
2 1 (10.00%) Systems Architect
2 1 (10.00%) Security Architect
2 1 (10.00%) Consultant
Libraries, Frameworks & Software Standards
1 4 (40.00%) HTML
2 3 (30.00%) CSS
3 1 (10.00%) XML
3 1 (10.00%) XHTML
3 1 (10.00%) jQuery
3 1 (10.00%) HTML5
3 1 (10.00%) Sass
3 1 (10.00%) Twitter Bootstrap
3 1 (10.00%) .NET
Miscellaneous
1 3 (30.00%) Management Information System
2 1 (10.00%) Blog
2 1 (10.00%) Social Media
2 1 (10.00%) User Experience
2 1 (10.00%) Analytical Skills
Operating Systems
1 4 (40.00%) Linux
2 2 (20.00%) Windows
Processes & Methodologies
1 5 (50.00%) Analytics
2 4 (40.00%) Online Marketing
2 4 (40.00%) Content Management
3 3 (30.00%) E-Commerce
4 2 (20.00%) Project Management
4 2 (20.00%) Service Delivery
4 2 (20.00%) Information Security Management
4 2 (20.00%) Security Management
4 2 (20.00%) Web Analytics
4 2 (20.00%) Pay per click
4 2 (20.00%) Digital Marketing
4 2 (20.00%) Cyber Security
4 2 (20.00%) Protective Monitoring
4 2 (20.00%) Customer Segmentation
4 2 (20.00%) Performance Monitoring
4 2 (20.00%) High Availability
4 2 (20.00%) SIEM
4 2 (20.00%) Information Security
5 1 (10.00%) Marketing Strategy
5 1 (10.00%) Marketing Management
Programming Languages
1 2 (20.00%) JavaScript
1 2 (20.00%) PHP
Qualifications
1 2 (20.00%) SC Cleared
1 2 (20.00%) Security Cleared
2 1 (10.00%) Degree
Quality Assurance & Compliance
1 2 (20.00%) ISO/IEC 27001
1 2 (20.00%) QA
Vendors
1 2 (20.00%) Adobe
1 2 (20.00%) Citrix
1 2 (20.00%) LogRhythm
2 1 (10.00%) VMware
2 1 (10.00%) Google
2 1 (10.00%) Twitter
Coventry, Warwickshire
Camping and Caravanning Club
Rate: £19,000 - £25,000 + Benefits
Posted: 10 days ago
Walsall, West Midlands (County)
QA Limited
Rate: £105.00 per week
Posted: 17 days ago