The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 126 110 111
Rank change year-on-year
-16 +1
Contract jobs citing SEO 9 19 12
As % of all contract IT jobs located in the West Midlands 0.31% 0.71% 0.51%
As % of the Processes & Methodologies category 0.38% 0.94% 0.69%
Number of daily rates quoted 3 10 9
Average daily rate £275 £291 £325
Average daily rate % change year-on-year
-5.57% -10.38%
90% offered a daily rate of more than £235 £216 £275
10% offered a daily rate of more than £335 £450 £395
UK excluding London average daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
2342 2023 1745
As % of all contract IT jobs located in the West Midlands 80.98% 75.40% 74.19%
Number of daily rates quoted 1302 1211 935
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £255 £260 £250
10% offered a daily rate of more than £550 £525 £489
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 49 101 97
Average hourly rate £19.61 £29.00 £32.50
Average hourly rate % change year-on-year
-32.37% -10.76%
90% offered a hourly rate of more than £10.81 £15.00 £10.85
10% offered a hourly rate of more than £42.50 £39.50 £37.80
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

SEO
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Daily Rate Histogram in the West Midlands

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the West Midlands region over the 3 months to 30 April 2016.

SEO Daily Rate Histogram in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the West Midlands region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 5 £350 - 2
Warwickshire - 2 - - 7
Staffordshire - 1 £225 -
SEO
England

SEO
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 April 2016, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 11 (68.75%) Publishing
1 11 (68.75%) Agile Software Development
1 11 (68.75%) Social Media
1 11 (68.75%) User Experience
2 10 (62.50%) Web Application Development
2 10 (62.50%) Legal
3 8 (50.00%) Web Usability
3 8 (50.00%) Management Information System
4 4 (25.00%) CSS
4 4 (25.00%) HTML
4 4 (25.00%) JavaScript
4 4 (25.00%) jQuery
4 4 (25.00%) CSS3
4 4 (25.00%) Cross-Browser Compatibility
5 3 (18.75%) Twitter Bootstrap
5 3 (18.75%) Web Development
5 3 (18.75%) Degree
5 3 (18.75%) E-Commerce
5 3 (18.75%) Finance
6 2 (12.50%) PHP
6 2 (12.50%) CMS
6 2 (12.50%) Web Analytics
6 2 (12.50%) WordPress
6 2 (12.50%) Computer Science
6 2 (12.50%) Front End Development
6 2 (12.50%) AngularJS
6 2 (12.50%) Analytics
6 2 (12.50%) HTML5
7 1 (6.25%) Digital Analytics
7 1 (6.25%) Sass

SEO
Top Related IT Skills in the West Midlands by Category

For the 6 months to 30 April 2016, IT contractor jobs across the West Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) CMS
1 2 (12.50%) WordPress
2 1 (6.25%) Confluence
2 1 (6.25%) SharePoint
Applications
1 1 (6.25%) MS PowerPoint
1 1 (6.25%) MS Project
Cloud Services
1 1 (6.25%) Adobe Analytics
1 1 (6.25%) Google Analytics
Database & Business Intelligence
1 1 (6.25%) SQL Server
Development Applications
1 1 (6.25%) Git (software)
1 1 (6.25%) JIRA
1 1 (6.25%) Mercurial
1 1 (6.25%) Subversion
General
1 11 (68.75%) Publishing
2 10 (62.50%) Legal
3 3 (18.75%) Finance
4 1 (6.25%) Marketing
4 1 (6.25%) Retail
Job Titles
1 10 (62.50%) Content Designer
1 10 (62.50%) Designer
2 4 (25.00%) Developer
3 2 (12.50%) Front End Developer (Client-Side Developer)
3 2 (12.50%) Web Developer
4 1 (6.25%) Analyst
4 1 (6.25%) Business Analyst
4 1 (6.25%) Content Editor
4 1 (6.25%) Digital Analyst
4 1 (6.25%) Digital Business Analyst
4 1 (6.25%) HTML CSS Developer
4 1 (6.25%) HTML Developer
4 1 (6.25%) JavaScript Developer
4 1 (6.25%) Web Content Designer
4 1 (6.25%) Web Content Editor
4 1 (6.25%) Web Designer
4 1 (6.25%) Web Editor
Libraries, Frameworks & Software Standards
1 4 (25.00%) CSS
1 4 (25.00%) CSS3
1 4 (25.00%) HTML
1 4 (25.00%) jQuery
2 3 (18.75%) Twitter Bootstrap
3 2 (12.50%) AngularJS
3 2 (12.50%) HTML5
4 1 (6.25%) .NET
4 1 (6.25%) Ajax
4 1 (6.25%) ASP.NET
4 1 (6.25%) Backbone.js
4 1 (6.25%) Durandal
4 1 (6.25%) KnockoutJS
4 1 (6.25%) LESS
4 1 (6.25%) React
4 1 (6.25%) Sass
Miscellaneous
1 11 (68.75%) Social Media
1 11 (68.75%) User Experience
2 8 (50.00%) Management Information System
3 2 (12.50%) Computer Science
4 1 (6.25%) Analytical Skills
Processes & Methodologies
1 11 (68.75%) Agile Software Development
2 10 (62.50%) Web Application Development
3 8 (50.00%) Web Usability
4 4 (25.00%) Cross-Browser Compatibility
5 3 (18.75%) E-Commerce
5 3 (18.75%) Web Development
6 2 (12.50%) Analytics
6 2 (12.50%) Front End Development
6 2 (12.50%) Web Analytics
7 1 (6.25%) Business Analysis
7 1 (6.25%) Business Intelligence
7 1 (6.25%) Data Analysis
7 1 (6.25%) Digital Analytics
7 1 (6.25%) Responsive Web Design
7 1 (6.25%) Scrum
7 1 (6.25%) Tag Management
7 1 (6.25%) Waterfall
Programming Languages
1 4 (25.00%) JavaScript
2 2 (12.50%) PHP
3 1 (6.25%) ActionScript
3 1 (6.25%) ActionScript 2.0
3 1 (6.25%) SQL
Qualifications
1 3 (18.75%) Degree
Vendors
1 1 (6.25%) Google
1 1 (6.25%) Omniture