The table below looks at the statistics for SEO skills in IT contracts advertised for the West Midlands region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / West Midlands
Rank - 109 102
Contract jobs citing SEO 0 7 7
As % of all contract IT jobs located in the West Midlands - 0.29% 0.33%
As % of the Processes & Methodologies category - 0.36% 0.46%
Number of daily rates quoted 0 3 1
Median daily rate - £375 £375
UK excluding London median daily rate £350 £363 £300
% change year-on-year
-3.44% +20.83%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £27.00 £30.00 £30.00
% change year-on-year
-10.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Contract IT job ads with a match in the
Processes & Methodologies category
1888 1949 1510
As % of all contract IT jobs located in the West Midlands 78.96% 81.04% 71.73%
Number of daily rates quoted 1183 1065 895
Median daily rate £413 £410 £375
Median daily rate % change year-on-year
+0.60% +9.33%
90% offered a daily rate of more than £285 £275 £228
10% offered a daily rate of more than £550 £550 £500
UK excluding London median daily rate £405 £400 £390
% change year-on-year
+1.25% +2.56%
Number of hourly rates quoted 53 63 94
Median hourly rate £25.00 £20.00 £25.00
Median hourly rate % change year-on-year
+25.00% -20.00%
90% offered a hourly rate of more than £15.00 £11.42 £12.50
10% offered a hourly rate of more than £55.00 £43.40 £37.50
UK excluding London median hourly rate £35.00 £40.00 £26.00
% change year-on-year
-12.50% +53.84%

SEO
Jobs Demand Trend in the West Midlands

The demand trend of contract jobs across the West Midlands region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the West Midlands

SEO
Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the West Midlands region.

SEO Daily Rate Trend in the West Midlands

SEO
Hourly Rate Trend in the West Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the West Midlands region.

SEO Hourly Rate Trend in the West Midlands

SEO
Top 26 Related IT Skills in the West Midlands

For the 6 months to 24 January 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for SEO.

1 11 (100.00%) Agile Software Development
2 8 (72.73%) Management Information System
2 8 (72.73%) Legal
2 8 (72.73%) Publishing
2 8 (72.73%) Web Usability
2 8 (72.73%) Social Media
2 8 (72.73%) Web Application Development
2 8 (72.73%) User Experience
3 3 (27.27%) Git (software)
3 3 (27.27%) Drush
3 3 (27.27%) API Integration
3 3 (27.27%) GitHub
3 3 (27.27%) PaaS
3 3 (27.27%) Apache Solr
3 3 (27.27%) LAMP
3 3 (27.27%) HTML
3 3 (27.27%) JavaScript
3 3 (27.27%) PHP
3 3 (27.27%) MySQL
3 3 (27.27%) CSS
3 3 (27.27%) Web Development
3 3 (27.27%) QA
3 3 (27.27%) Drupal
4 2 (18.18%) Linux
4 2 (18.18%) Apache
5 1 (9.09%) Google

SEO
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) Apache Solr
1 3 (27.27%) Drupal
2 2 (18.18%) Apache
Cloud Services
1 3 (27.27%) GitHub
1 3 (27.27%) PaaS
Database & Business Intelligence
1 3 (27.27%) MySQL
Development Applications
1 3 (27.27%) Git (software)
General
1 8 (72.73%) Legal
1 8 (72.73%) Publishing
Job Titles
1 8 (72.73%) Content Designer
1 8 (72.73%) Designer
2 3 (27.27%) Developer
3 2 (18.18%) Drupal Developer
3 2 (18.18%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (27.27%) CSS
1 3 (27.27%) Drush
1 3 (27.27%) HTML
1 3 (27.27%) LAMP
Miscellaneous
1 8 (72.73%) Management Information System
1 8 (72.73%) Social Media
1 8 (72.73%) User Experience
Operating Systems
1 2 (18.18%) Linux
Processes & Methodologies
1 11 (100.00%) Agile Software Development
2 8 (72.73%) Web Application Development
2 8 (72.73%) Web Usability
3 3 (27.27%) API Integration
3 3 (27.27%) Web Development
Programming Languages
1 3 (27.27%) JavaScript
1 3 (27.27%) PHP
Quality Assurance & Compliance
1 3 (27.27%) QA
Vendors
1 1 (9.09%) Google