The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 145 146 127
Rank change year-on-year
+1 -19
Permanent jobs citing SEO 22 30 28
As % of all permanent IT jobs located in Scotland 0.67% 0.81% 0.93%
As % of the Processes & Methodologies category 0.75% 0.98% 1.12%
Number of salaries quoted 12 27 19
Average salary £30,500 £35,000 £30,000
Average salary % change year-on-year
-12.85% +16.66%
90% offered a salary of more than £28,050 £19,000 £21,500
10% offered a salary of more than £37,500 £40,000 £49,000
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2926 3074 2492
As % of all permanent IT jobs located in Scotland 88.83% 83.31% 82.82%
Number of salaries quoted 1831 1970 1622
Average salary £45,000 £42,000 £42,500
Average salary % change year-on-year
+7.14% -1.17%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £64,200 £56,500 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 4 September 2015.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +7 17 £28,500 -13.63% 6
West Lothian - 2 £32,500 -
Glasgow -19 1 £37,500 +7.14%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 4 September 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (73.68%) Marketing
2 17 (44.74%) HTML
3 14 (36.84%) Social Media
4 13 (34.21%) Digital Marketing
5 12 (31.58%) Analytics
6 11 (28.95%) CSS
6 11 (28.95%) CRM
6 11 (28.95%) Pay per click
7 10 (26.32%) Finance
8 8 (21.05%) JavaScript
8 8 (21.05%) Degree
9 7 (18.42%) Retail
9 7 (18.42%) PHP
10 6 (15.79%) E-Commerce
10 6 (15.79%) Agile Software Development
10 6 (15.79%) Google
10 6 (15.79%) User Experience
10 6 (15.79%) Analytical Skills
11 5 (13.16%) Google Analytics
11 5 (13.16%) TeamSite
11 5 (13.16%) Advertising
11 5 (13.16%) CMS
12 4 (10.53%) Internet
12 4 (10.53%) Business Intelligence
12 4 (10.53%) Adobe
12 4 (10.53%) Photography
12 4 (10.53%) Customer Insight
12 4 (10.53%) Responsive Web Design
13 3 (7.89%) HTML5
13 3 (7.89%) CSS3

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 4 September 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (13.16%) CMS
2 3 (7.89%) Drupal
3 2 (5.26%) Umbraco
4 1 (2.63%) WordPress
4 1 (2.63%) Joomla!
4 1 (2.63%) SharePoint
Applications
1 2 (5.26%) Adobe Creative Suite
Business Applications
1 1 (2.63%) Magento
Cloud Services
1 5 (13.16%) Google Analytics
Communications & Networking
1 4 (10.53%) Internet
Database & Business Intelligence
1 3 (7.89%) MySQL
2 2 (5.26%) Big Data
3 1 (2.63%) SQL Server
3 1 (2.63%) NoSQL
General
1 28 (73.68%) Marketing
2 10 (26.32%) Finance
3 7 (18.42%) Retail
4 5 (13.16%) Advertising
5 3 (7.89%) Publishing
6 1 (2.63%) Banking
6 1 (2.63%) Retail Banking
Job Titles
1 8 (21.05%) Analyst
2 4 (10.53%) Website Manager
2 4 (10.53%) SEO Specialist
2 4 (10.53%) SEO Analyst
2 4 (10.53%) SEO Manager
2 4 (10.53%) Insight Analyst
2 4 (10.53%) Developer
3 3 (7.89%) Content Manager
3 3 (7.89%) Digital Designer
3 3 (7.89%) Designer
3 3 (7.89%) Technical Manager
4 2 (5.26%) Data Analyst
4 2 (5.26%) Web Developer
4 2 (5.26%) E-Commerce Manager
4 2 (5.26%) Data Insight Analyst
4 2 (5.26%) Data Conversion Specialist
5 1 (2.63%) SEO Account Manager
5 1 (2.63%) PPC Manager
5 1 (2.63%) PPC Analyst
5 1 (2.63%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 17 (44.74%) HTML
2 11 (28.95%) CSS
3 3 (7.89%) jQuery
3 3 (7.89%) HTML5
3 3 (7.89%) CSS3
4 1 (2.63%) Web Services
Miscellaneous
1 14 (36.84%) Social Media
2 6 (15.79%) User Experience
2 6 (15.79%) Analytical Skills
3 4 (10.53%) Photography
4 2 (5.26%) Graphic Design
4 2 (5.26%) Data Conversion
5 1 (2.63%) Blog
5 1 (2.63%) Mobile App
Processes & Methodologies
1 13 (34.21%) Digital Marketing
2 12 (31.58%) Analytics
3 11 (28.95%) CRM
3 11 (28.95%) Pay per click
4 6 (15.79%) Agile Software Development
4 6 (15.79%) E-Commerce
5 4 (10.53%) Business Intelligence
5 4 (10.53%) Responsive Web Design
5 4 (10.53%) Customer Insight
6 3 (7.89%) Target Operating Model
6 3 (7.89%) Email Marketing
6 3 (7.89%) Internet Marketing
6 3 (7.89%) Information Architecture
6 3 (7.89%) Content Management
7 2 (5.26%) Technical Architecture
7 2 (5.26%) Web Development
7 2 (5.26%) Business Development
7 2 (5.26%) Marketing Intelligence
7 2 (5.26%) MVC
7 2 (5.26%) Stakeholder Management
Programming Languages
1 8 (21.05%) JavaScript
2 7 (18.42%) PHP
3 2 (5.26%) PHP5
4 1 (2.63%) SQL
4 1 (2.63%) CFML
Qualifications
1 8 (21.05%) Degree
Quality Assurance & Compliance
1 1 (2.63%) QA
Systems Management
1 5 (13.16%) TeamSite
Vendors
1 6 (15.79%) Google
2 4 (10.53%) Adobe
3 1 (2.63%) Oracle
3 1 (2.63%) Facebook
3 1 (2.63%) Twitter
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