The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 158 149 147
Rank change year-on-year
-9 -2
Permanent jobs citing SEO 11 16 34
As % of all permanent IT jobs located in Scotland 0.38% 0.51% 0.91%
As % of the Processes & Methodologies category 0.42% 0.58% 1.06%
Number of salaries quoted 9 12 29
Median salary £33,500 £33,750 £37,500
Median salary % change year-on-year
-0.74% -10.00%
UK excluding London median salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2593 2777 3218
As % of all permanent IT jobs located in Scotland 90.29% 89.18% 85.95%
Number of salaries quoted 1466 1749 2164
Median salary £45,000 £44,000 £42,500
Median salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £30,000 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 28 June 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -1 6 £32,875 +3.54% 1
Glasgow -6 5 £33,500 -16.25% 1
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 28 June 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 17 (77.27%) Marketing
2 14 (63.64%) Digital Marketing
3 12 (54.55%) Pay per click
4 11 (50.00%) Analytics
5 10 (45.45%) Banking
6 9 (40.91%) Google
7 8 (36.36%) Google Analytics
8 7 (31.82%) HTML
9 6 (27.27%) Analytical Skills
10 5 (22.73%) User Experience
10 5 (22.73%) Social Media
11 4 (18.18%) Email Marketing
11 4 (18.18%) CMS
11 4 (18.18%) CSS
11 4 (18.18%) Project Management
12 3 (13.64%) JavaScript
12 3 (13.64%) Campaign Analysis
12 3 (13.64%) Web Development
12 3 (13.64%) AdWords
13 2 (9.09%) Electronic Patient Records
13 2 (9.09%) Tag Management
13 2 (9.09%) Relational Database
13 2 (9.09%) Online Marketing
13 2 (9.09%) Line Management
13 2 (9.09%) Retail Banking
13 2 (9.09%) Informatics
13 2 (9.09%) Migration
13 2 (9.09%) HL7
13 2 (9.09%) User Stories
13 2 (9.09%) Health Informatics

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (18.18%) CMS
2 2 (9.09%) SharePoint
3 1 (4.55%) Sitecore CMS
Cloud Services
1 8 (36.36%) Google Analytics
2 3 (13.64%) AdWords
Database & Business Intelligence
1 2 (9.09%) Electronic Patient Records
1 2 (9.09%) Relational Database
General
1 17 (77.27%) Marketing
2 10 (45.45%) Banking
3 2 (9.09%) Retail
3 2 (9.09%) Retail Banking
Job Titles
1 5 (22.73%) Analyst
2 3 (13.64%) Consultant
2 3 (13.64%) Digital Analyst
2 3 (13.64%) Web Analyst
3 2 (9.09%) Banking Analyst
3 2 (9.09%) Developer
3 2 (9.09%) Digital Marketing Analyst
3 2 (9.09%) Digital Project Manager
3 2 (9.09%) Healthcare Consultant
3 2 (9.09%) Implementation Consultant
3 2 (9.09%) Marketing Analyst
3 2 (9.09%) PHP Developer
3 2 (9.09%) PPC Specialist
3 2 (9.09%) Project Manager
3 2 (9.09%) SEO Executive
3 2 (9.09%) SEO Specialist
3 2 (9.09%) Web Content Analyst
4 1 (4.55%) Content Manager
4 1 (4.55%) SEO Analyst
4 1 (4.55%) Web Consultant
Libraries, Frameworks & Software Standards
1 7 (31.82%) HTML
2 4 (18.18%) CSS
Miscellaneous
1 6 (27.27%) Analytical Skills
2 5 (22.73%) Social Media
2 5 (22.73%) User Experience
3 2 (9.09%) e-Health
3 2 (9.09%) Health Informatics
3 2 (9.09%) Informatics
3 2 (9.09%) LIMS
3 2 (9.09%) NHS
3 2 (9.09%) PACS
4 1 (4.55%) Blog
4 1 (4.55%) Copywriting
Processes & Methodologies
1 14 (63.64%) Digital Marketing
2 12 (54.55%) Pay per click
3 11 (50.00%) Analytics
4 4 (18.18%) Email Marketing
4 4 (18.18%) Project Management
5 3 (13.64%) Campaign Analysis
5 3 (13.64%) Web Development
6 2 (9.09%) Agile Software Development
6 2 (9.09%) Business Intelligence
6 2 (9.09%) Competitor Analysis
6 2 (9.09%) Data Migration
6 2 (9.09%) Line Management
6 2 (9.09%) Migration
6 2 (9.09%) Online Marketing
6 2 (9.09%) OO
6 2 (9.09%) OOP
6 2 (9.09%) Tag Management
6 2 (9.09%) User Stories
6 2 (9.09%) Web Analytics
6 2 (9.09%) Web Application Development
Programming Languages
1 3 (13.64%) JavaScript
2 2 (9.09%) PHP
2 2 (9.09%) SQL
2 2 (9.09%) VBA
Quality Assurance & Compliance
1 2 (9.09%) HL7
Systems Management
1 2 (9.09%) TeamSite
Vendors
1 9 (40.91%) Google
2 1 (4.55%) Sitecore
Glasgow, Lanarkshire
RecruitmentRevolution.com Limited
Salary: From £27,000 to £30,000 per annum + Benefits
Posted: 3 days ago
Edinburgh
Recruitment Genius Ltd
Salary: £20000 - £25000 per annum
Posted: 8 days ago
Scotland
FPSG Connect
Posted: 6 days ago