The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 138 125 143
Rank change year-on-year
-13 +18
Permanent jobs citing SEO 34 30 15
As % of all permanent IT jobs located in Scotland 0.94% 0.98% 0.46%
As % of the Processes & Methodologies category 1.15% 1.20% 0.60%
Number of salaries quoted 30 20 12
Average salary £35,000 £30,750 £32,500
Average salary % change year-on-year
+13.82% -5.38%
90% offered a salary of more than £22,000 £21,500 £24,000
10% offered a salary of more than £40,000 £55,000 £38,000
UK excluding London average salary £30,000 £31,000 £30,000
% change year-on-year
-3.22% +3.33%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2961 2507 2493
As % of all permanent IT jobs located in Scotland 82.18% 81.58% 77.04%
Number of salaries quoted 1902 1628 1650
Average salary £42,000 £42,500 £40,000
Average salary % change year-on-year
-1.17% +6.25%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 23 September 2014.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -6 20 £35,000 - 1
Edinburgh -9 11 £32,750 +0.76% 3
Fife - 3 £22,000 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 23 September 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 59 (81.94%) User Experience
2 48 (66.67%) MVC
3 47 (65.28%) User Experience Design
4 45 (62.50%) C#
4 45 (62.50%) ASP.NET
4 45 (62.50%) .NET
5 44 (61.11%) SQL Server
6 43 (59.72%) Agile Software Development
7 22 (30.56%) Software Engineering
8 18 (25.00%) HTML
8 18 (25.00%) JavaScript
9 17 (23.61%) CSS
10 16 (22.22%) Marketing
11 12 (16.67%) jQuery
11 12 (16.67%) Social Media
12 10 (13.89%) HTML5
12 10 (13.89%) CSS3
13 9 (12.50%) PHP
14 6 (8.33%) Analytics
14 6 (8.33%) Responsive Web Design
14 6 (8.33%) Web Design
15 5 (6.94%) Photoshop
15 5 (6.94%) Facebook
15 5 (6.94%) Twitter
15 5 (6.94%) Drupal
15 5 (6.94%) Web Development
15 5 (6.94%) Degree
16 4 (5.56%) WordPress
16 4 (5.56%) Mentoring
16 4 (5.56%) Twitter Bootstrap

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 23 September 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (6.94%) Drupal
2 4 (5.56%) WordPress
2 4 (5.56%) CMS
3 3 (4.17%) Joomla!
4 2 (2.78%) IIS
4 2 (2.78%) Umbraco
5 1 (1.39%) SharePoint
5 1 (1.39%) TeamSite
Applications
1 5 (6.94%) Photoshop
2 3 (4.17%) Fireworks
3 1 (1.39%) MS Office
Business Applications
1 3 (4.17%) Google Analytics
2 2 (2.78%) WebTrends
3 1 (1.39%) SiteCatalyst
Cloud Services
1 1 (1.39%) Trello
Communications & Networking
1 1 (1.39%) SSL
1 1 (1.39%) Internet
Database & Business Intelligence
1 44 (61.11%) SQL Server
2 3 (4.17%) MySQL
Development Applications
1 3 (4.17%) Dreamweaver
2 2 (2.78%) Visual Studio
3 1 (1.39%) Git (software)
General
1 16 (22.22%) Marketing
2 4 (5.56%) Advertising
3 2 (2.78%) Finance
Job Titles
1 51 (70.83%) Developer
2 36 (50.00%) Programmer
3 22 (30.56%) Software Engineer
3 22 (30.56%) Software Developer
3 22 (30.56%) Software Programmer
4 14 (19.44%) Graduate Programmer
4 14 (19.44%) Graduate Developer
4 14 (19.44%) Graduate
5 7 (9.72%) Designer
5 7 (9.72%) Digital Designer
6 6 (8.33%) Project Manager
6 6 (8.33%) Web Developer
7 5 (6.94%) Team Leader
7 5 (6.94%) Digital Project Manager
8 4 (5.56%) Senior Digital Designer
8 4 (5.56%) Senior Designer
8 4 (5.56%) Agile .NET Developer
8 4 (5.56%) PHP Developer
8 4 (5.56%) .NET Developer
9 3 (4.17%) Creative Web Developer
Libraries, Frameworks & Software Standards
1 45 (62.50%) .NET
1 45 (62.50%) ASP.NET
2 18 (25.00%) HTML
3 17 (23.61%) CSS
4 12 (16.67%) jQuery
5 10 (13.89%) HTML5
5 10 (13.89%) CSS3
6 4 (5.56%) REST
6 4 (5.56%) XHTML
6 4 (5.56%) LAMP
6 4 (5.56%) Twitter Bootstrap
7 3 (4.17%) Sass
7 3 (4.17%) LESS
7 3 (4.17%) SOAP
7 3 (4.17%) XML
7 3 (4.17%) Flash
8 2 (2.78%) ASP.NET MVC
9 1 (1.39%) Google Maps API
9 1 (1.39%) PhoneGap
9 1 (1.39%) .NET Framework
Miscellaneous
1 59 (81.94%) User Experience
2 12 (16.67%) Social Media
3 3 (4.17%) Web 2.0
3 3 (4.17%) Mobile App
4 2 (2.78%) Analytical Skills
5 1 (1.39%) Digital Media
Processes & Methodologies
1 48 (66.67%) MVC
2 47 (65.28%) User Experience Design
3 43 (59.72%) Agile Software Development
4 22 (30.56%) Software Engineering
5 6 (8.33%) Web Design
5 6 (8.33%) Responsive Web Design
5 6 (8.33%) Analytics
6 5 (6.94%) Web Development
7 4 (5.56%) Mentoring
8 3 (4.17%) Project Management
8 3 (4.17%) OOP
8 3 (4.17%) OO
9 2 (2.78%) Scrum
9 2 (2.78%) Pay per click
9 2 (2.78%) Content Management
10 1 (1.39%) Data Analysis
10 1 (1.39%) Asset Management
10 1 (1.39%) Business Analysis
10 1 (1.39%) Web Analytics
10 1 (1.39%) PRINCE2
Programming Languages
1 45 (62.50%) C#
2 18 (25.00%) JavaScript
3 9 (12.50%) PHP
4 3 (4.17%) Ruby
5 1 (1.39%) SQL
5 1 (1.39%) T-SQL
Qualifications
1 5 (6.94%) Degree
Vendors
1 5 (6.94%) Facebook
1 5 (6.94%) Twitter
2 3 (4.17%) Google
2 3 (4.17%) Adobe
3 1 (1.39%) HP
3 1 (1.39%) Yahoo!
3 1 (1.39%) IBM
3 1 (1.39%) Microsoft
3 1 (1.39%) Ektron
3 1 (1.39%) ExactTarget
Edinburgh, Midlothian
Premier Group Recruitment
Salary: £25000 - £30000 per annum + Benefits.
Posted: 5 days ago
Edinburgh
Recruitment Genius
Salary: £28000 - £33000 per annum
Posted: 11 days ago
Edinburgh
Hays IT - Uk Posting account
Salary: £27000.00 - £30000.00 per annum
Posted: 25 days ago