The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK / Scotland
Rank 122 135 123
Rank change year-on-year
+13 -12
Permanent jobs citing SEO 10 14 37
As % of all permanent IT jobs located in Scotland 0.45% 0.48% 1.26%
As % of the Processes & Methodologies category 0.50% 0.53% 1.42%
Number of salaries quoted 8 14 33
Median salary £24,000 £35,000 £35,000
Median salary % change year-on-year
-31.42% -
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2006 2618 2600
As % of all permanent IT jobs located in Scotland 89.35% 90.56% 88.56%
Number of salaries quoted 1262 1686 1719
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £60,500 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 17 January 2017.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +16 6 £24,000 -31.42%
Aberdeen - 3 £24,000 -
Edinburgh -5 1 £55,000 +57.14%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 17 January 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 14 (73.68%) Analytics
2 10 (52.63%) Google Analytics
2 10 (52.63%) HTML
2 10 (52.63%) JavaScript
2 10 (52.63%) CSS
2 10 (52.63%) Google
3 9 (47.37%) Content Management
3 9 (47.37%) PHP
4 8 (42.11%) MySQL
4 8 (42.11%) Adobe
5 7 (36.84%) SQL
5 7 (36.84%) HTML5
5 7 (36.84%) jQuery
5 7 (36.84%) CSS3
6 6 (31.58%) Digital Media
6 6 (31.58%) Adobe Captivate
6 6 (31.58%) Relational Database
6 6 (31.58%) Java
6 6 (31.58%) Photoshop
6 6 (31.58%) Flash
6 6 (31.58%) SharePoint
6 6 (31.58%) Dreamweaver
6 6 (31.58%) RDBMS
6 6 (31.58%) Adobe Illustrator
6 6 (31.58%) InDesign
6 6 (31.58%) CMS
7 5 (26.32%) Web Development
7 5 (26.32%) Internet
7 5 (26.32%) Analytical Skills
8 4 (21.05%) Social Media

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (31.58%) CMS
1 6 (31.58%) SharePoint
2 2 (10.53%) Elasticsearch
3 1 (5.26%) Umbraco
Applications
1 6 (31.58%) Adobe Captivate
1 6 (31.58%) Adobe Illustrator
1 6 (31.58%) InDesign
1 6 (31.58%) Photoshop
Business Applications
1 1 (5.26%) Magento
1 1 (5.26%) nopCommerce
Cloud Services
1 10 (52.63%) Google Analytics
Communications & Networking
1 5 (26.32%) Internet
2 1 (5.26%) CHAP
Database & Business Intelligence
1 8 (42.11%) MySQL
2 6 (31.58%) RDBMS
2 6 (31.58%) Relational Database
Development Applications
1 6 (31.58%) Dreamweaver
General
1 4 (21.05%) Finance
1 4 (21.05%) Marketing
2 1 (5.26%) Legal
2 1 (5.26%) Retail
Job Titles
1 8 (42.11%) Developer
2 6 (31.58%) Digital Developer
3 3 (15.79%) Development Manager
4 2 (10.53%) Digital Development Manager
4 2 (10.53%) Search Manager
4 2 (10.53%) Senior Software Engineer
4 2 (10.53%) SEO Manager
4 2 (10.53%) Software Engineer
5 1 (5.26%) Designer
5 1 (5.26%) Digital Project Manager
5 1 (5.26%) E-Commerce Developer
5 1 (5.26%) E-Commerce Web Developer
5 1 (5.26%) Java Development Manager
5 1 (5.26%) Junior
5 1 (5.26%) Junior Developer
5 1 (5.26%) Programme Director
5 1 (5.26%) Project Manager
5 1 (5.26%) Senior Designer
5 1 (5.26%) Senior UX Designer
5 1 (5.26%) UX Designer
Libraries, Frameworks & Software Standards
1 10 (52.63%) CSS
1 10 (52.63%) HTML
2 7 (36.84%) CSS3
2 7 (36.84%) HTML5
2 7 (36.84%) jQuery
3 6 (31.58%) Flash
4 3 (15.79%) .NET
5 2 (10.53%) RabbitMQ
5 2 (10.53%) React
5 2 (10.53%) Ruby on Rails
5 2 (10.53%) XML
6 1 (5.26%) .NET Framework
6 1 (5.26%) Ajax
6 1 (5.26%) ASP.NET
6 1 (5.26%) ASP.NET MVC
6 1 (5.26%) Entity Framework
6 1 (5.26%) Web Services
Miscellaneous
1 6 (31.58%) Digital Media
2 5 (26.32%) Analytical Skills
3 4 (21.05%) Social Media
4 3 (15.79%) Enterprise Software
4 3 (15.79%) Smartphone
4 3 (15.79%) User Experience
5 2 (10.53%) Algorithms
6 1 (5.26%) Computer Science
6 1 (5.26%) Psychology
Processes & Methodologies
1 14 (73.68%) Analytics
2 9 (47.37%) Content Management
3 5 (26.32%) Web Development
4 4 (21.05%) Pay per click
4 4 (21.05%) Web Analytics
5 3 (15.79%) Data Management
5 3 (15.79%) E-Commerce
5 3 (15.79%) Software Engineering
6 2 (10.53%) Agile Software Development
6 2 (10.53%) Content Development
6 2 (10.53%) Customer Insight
6 2 (10.53%) Digital Marketing
6 2 (10.53%) OO
6 2 (10.53%) OOP
7 1 (5.26%) Front End Development
7 1 (5.26%) Information Architecture
7 1 (5.26%) Performance Management
7 1 (5.26%) Prototyping
7 1 (5.26%) Resource Allocation
7 1 (5.26%) Secure Coding
Programming Languages
1 10 (52.63%) JavaScript
2 9 (47.37%) PHP
3 7 (36.84%) SQL
4 6 (31.58%) Java
5 2 (10.53%) C++
5 2 (10.53%) Ruby
6 1 (5.26%) C#
Qualifications
1 4 (21.05%) Degree
Systems Management
1 2 (10.53%) Puppet
Vendors
1 10 (52.63%) Google
2 8 (42.11%) Adobe
3 2 (10.53%) Omniture
Dundee
Recruitment Genius Ltd
Salary: £20000 - £30000 per annum
Posted: 6 days ago