The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 121 138 141
Rank change year-on-year
+17 +3
Permanent jobs citing SEO 40 19 16
As % of all permanent IT jobs located in Scotland 1.24% 0.58% 0.51%
As % of the Processes & Methodologies category 1.47% 0.71% 0.66%
Number of salaries quoted 35 5 13
Average salary £35,000 £32,500 £32,500
Average salary % change year-on-year
+7.69% -
90% offered a salary of more than £24,600 £26,000 £20,700
10% offered a salary of more than £36,700 £47,000 £37,400
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2728 2667 2442
As % of all permanent IT jobs located in Scotland 84.88% 81.24% 77.57%
Number of salaries quoted 1790 1698 1692
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £65,000 £57,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 27 November 2014.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +18 21 £35,000 -22.22%
Edinburgh -3 14 £31,750 +6.72% 1
Fife - 4 £22,000 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 27 November 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 49 (73.13%) User Experience
2 38 (56.72%) MVC
2 38 (56.72%) UX Design
3 35 (52.24%) Agile Software Development
4 33 (49.25%) C#
4 33 (49.25%) .NET
4 33 (49.25%) ASP.NET
5 32 (47.76%) SQL Server
6 22 (32.84%) HTML
7 21 (31.34%) CSS
8 19 (28.36%) JavaScript
8 19 (28.36%) Marketing
9 18 (26.87%) Social Media
10 15 (22.39%) HTML5
10 15 (22.39%) CSS3
10 15 (22.39%) jQuery
11 13 (19.40%) Software Engineering
12 11 (16.42%) PHP
13 9 (13.43%) MySQL
14 8 (11.94%) CMS
14 8 (11.94%) Mobile App
15 6 (8.96%) Advertising
15 6 (8.96%) Drupal
15 6 (8.96%) Degree
15 6 (8.96%) Web Development
15 6 (8.96%) OO
16 5 (7.46%) Photoshop
16 5 (7.46%) LAMP
16 5 (7.46%) PHP5
16 5 (7.46%) Magento

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 27 November 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (11.94%) CMS
2 6 (8.96%) Drupal
3 1 (1.49%) Umbraco
3 1 (1.49%) SharePoint
Applications
1 5 (7.46%) Photoshop
2 2 (2.99%) MS Office
3 1 (1.49%) MS Project
Business Applications
1 5 (7.46%) Magento
Cloud Services
1 1 (1.49%) Trello
Communications & Networking
1 1 (1.49%) SSL
1 1 (1.49%) Internet
Database & Business Intelligence
1 32 (47.76%) SQL Server
2 9 (13.43%) MySQL
3 1 (1.49%) Data Mining
3 1 (1.49%) Relational Database
Development Applications
1 1 (1.49%) Git (software)
General
1 19 (28.36%) Marketing
2 6 (8.96%) Advertising
3 1 (1.49%) Finance
Job Titles
1 44 (65.67%) Developer
2 18 (26.87%) Programmer
3 13 (19.40%) .NET Developer
3 13 (19.40%) Agile .NET Developer
4 12 (17.91%) Software Engineer
4 12 (17.91%) Software Programmer
4 12 (17.91%) Software Developer
5 10 (14.93%) PHP Developer
5 10 (14.93%) Designer
5 10 (14.93%) Digital Designer
6 6 (8.96%) Graduate Programmer
6 6 (8.96%) Digital Project Manager
6 6 (8.96%) Graduate Developer
6 6 (8.96%) Graduate
6 6 (8.96%) Project Manager
7 4 (5.97%) Senior Designer
7 4 (5.97%) Senior Digital Designer
8 2 (2.99%) Web Developer
8 2 (2.99%) Consultant
8 2 (2.99%) Team Leader
Libraries, Frameworks & Software Standards
1 33 (49.25%) .NET
1 33 (49.25%) ASP.NET
2 22 (32.84%) HTML
3 21 (31.34%) CSS
4 15 (22.39%) jQuery
4 15 (22.39%) HTML5
4 15 (22.39%) CSS3
5 5 (7.46%) REST
5 5 (7.46%) LAMP
6 4 (5.97%) SOAP
6 4 (5.97%) XML
6 4 (5.97%) Flash
6 4 (5.97%) XHTML
7 2 (2.99%) ASP.NET MVC
8 1 (1.49%) .NET Framework
8 1 (1.49%) ASP.NET Web Forms
8 1 (1.49%) WSDL
8 1 (1.49%) SAML
Miscellaneous
1 49 (73.13%) User Experience
2 18 (26.87%) Social Media
3 8 (11.94%) Mobile App
4 5 (7.46%) Open Source
5 2 (2.99%) Analytical Skills
6 1 (1.49%) Digital Media
6 1 (1.49%) New Media
Processes & Methodologies
1 38 (56.72%) MVC
1 38 (56.72%) UX Design
2 35 (52.24%) Agile Software Development
3 13 (19.40%) Software Engineering
4 6 (8.96%) Web Development
4 6 (8.96%) OO
5 5 (7.46%) Responsive Web Design
5 5 (7.46%) Web Application Development
5 5 (7.46%) Analytics
6 4 (5.97%) Mentoring
6 4 (5.97%) OOP
7 3 (4.48%) Pay per click
8 2 (2.99%) Digital Marketing
8 2 (2.99%) Web Design
8 2 (2.99%) E-Commerce
9 1 (1.49%) Project Management
9 1 (1.49%) CRM
9 1 (1.49%) Migration
9 1 (1.49%) Scrum
9 1 (1.49%) Internet Marketing
Programming Languages
1 33 (49.25%) C#
2 19 (28.36%) JavaScript
3 11 (16.42%) PHP
4 5 (7.46%) PHP5
5 2 (2.99%) SQL
6 1 (1.49%) T-SQL
Qualifications
1 6 (8.96%) Degree
Vendors
1 1 (1.49%) Microsoft
1 1 (1.49%) HP
1 1 (1.49%) Google
1 1 (1.49%) ExactTarget
Edinburgh
Hays IT - Uk Posting account
Salary: £27000.00 - £35000.00 per annum
Posted: 17 days ago