The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 127 151 126
Rank change year-on-year
+24 -25
Permanent jobs citing SEO 11 15 38
As % of all permanent IT jobs located in Scotland 0.45% 0.49% 1.19%
As % of the Processes & Methodologies category 0.51% 0.55% 1.34%
Number of salaries quoted 9 14 33
Median salary £35,000 £35,000 £35,000
90% offered a salary of more than £24,000 £31,500 £23,300
10% offered a salary of more than £55,000 £42,000 £37,100
UK excluding London median salary £35,000 £35,000 £32,000
% change year-on-year
- +9.37%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2158 2747 2826
As % of all permanent IT jobs located in Scotland 88.99% 89.60% 88.56%
Number of salaries quoted 1341 1737 1859
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 6 December 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +20 5 £35,000 +2.94%
Edinburgh +9 4 £55,000 +57.14% 1
Aberdeen - 2 £24,000 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 6 December 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 12 (63.16%) HTML
1 12 (63.16%) JavaScript
1 12 (63.16%) CSS
2 11 (57.89%) Analytics
3 9 (47.37%) jQuery
3 9 (47.37%) HTML5
3 9 (47.37%) CSS3
4 8 (42.11%) PHP
4 8 (42.11%) SQL
4 8 (42.11%) Google
4 8 (42.11%) Web Development
4 8 (42.11%) Google Analytics
5 7 (36.84%) MySQL
6 6 (31.58%) .NET
6 6 (31.58%) CMS
6 6 (31.58%) Adobe
6 6 (31.58%) E-Commerce
6 6 (31.58%) Degree
6 6 (31.58%) Software Engineering
7 5 (26.32%) Web Design
7 5 (26.32%) Marketing
7 5 (26.32%) Content Management
7 5 (26.32%) Photoshop
7 5 (26.32%) Front End Development
8 4 (21.05%) Secure Coding
8 4 (21.05%) Analytical Skills
8 4 (21.05%) Relational Database
8 4 (21.05%) nopCommerce
8 4 (21.05%) Digital Media
8 4 (21.05%) Entity Framework

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (31.58%) CMS
2 4 (21.05%) SharePoint
2 4 (21.05%) Umbraco
3 2 (10.53%) Elasticsearch
4 1 (5.26%) WordPress
Applications
1 5 (26.32%) Photoshop
2 4 (21.05%) Adobe Captivate
2 4 (21.05%) Adobe Illustrator
2 4 (21.05%) InDesign
Business Applications
1 4 (21.05%) nopCommerce
2 1 (5.26%) Magento
Cloud Services
1 8 (42.11%) Google Analytics
Communications & Networking
1 3 (15.79%) Internet
2 1 (5.26%) CHAP
Database & Business Intelligence
1 7 (36.84%) MySQL
2 4 (21.05%) RDBMS
2 4 (21.05%) Relational Database
Development Applications
1 4 (21.05%) Dreamweaver
General
1 5 (26.32%) Marketing
2 2 (10.53%) Finance
3 1 (5.26%) Banking
3 1 (5.26%) Retail
Job Titles
1 10 (52.63%) Developer
2 4 (21.05%) Digital Developer
2 4 (21.05%) E-Commerce Developer
3 3 (15.79%) .NET Developer
3 3 (15.79%) Junior
3 3 (15.79%) Junior Developer
4 2 (10.53%) Development Manager
4 2 (10.53%) Junior .NET Developer
4 2 (10.53%) Search Manager
4 2 (10.53%) Senior Software Engineer
4 2 (10.53%) SEO Manager
4 2 (10.53%) Software Engineer
5 1 (5.26%) Designer
5 1 (5.26%) Digital Account Director
5 1 (5.26%) Digital Development Manager
5 1 (5.26%) Digital Director
5 1 (5.26%) Digital Project Manager
5 1 (5.26%) E-Commerce Web Developer
5 1 (5.26%) Front End Developer (Client-Side Developer)
5 1 (5.26%) Java Development Manager
Libraries, Frameworks & Software Standards
1 12 (63.16%) CSS
1 12 (63.16%) HTML
2 9 (47.37%) CSS3
2 9 (47.37%) HTML5
2 9 (47.37%) jQuery
3 6 (31.58%) .NET
4 4 (21.05%) .NET Framework
4 4 (21.05%) Ajax
4 4 (21.05%) ASP.NET
4 4 (21.05%) ASP.NET MVC
4 4 (21.05%) Entity Framework
4 4 (21.05%) Flash
4 4 (21.05%) Web Services
5 2 (10.53%) RabbitMQ
5 2 (10.53%) React
5 2 (10.53%) Ruby on Rails
5 2 (10.53%) XML
Miscellaneous
1 4 (21.05%) Analytical Skills
1 4 (21.05%) Computer Science
1 4 (21.05%) Digital Media
2 2 (10.53%) Algorithms
2 2 (10.53%) Social Media
2 2 (10.53%) User Experience
3 1 (5.26%) Enterprise Software
3 1 (5.26%) Smartphone
Processes & Methodologies
1 11 (57.89%) Analytics
2 8 (42.11%) Web Development
3 6 (31.58%) E-Commerce
3 6 (31.58%) Software Engineering
4 5 (26.32%) Content Management
4 5 (26.32%) Front End Development
4 5 (26.32%) Web Design
5 4 (21.05%) MVC
5 4 (21.05%) Secure Coding
6 3 (15.79%) Digital Marketing
6 3 (15.79%) Pay per click
7 2 (10.53%) Agile Software Development
7 2 (10.53%) Content Development
7 2 (10.53%) Customer Insight
7 2 (10.53%) OO
7 2 (10.53%) OOP
7 2 (10.53%) Stakeholder Management
7 2 (10.53%) Web Analytics
8 1 (5.26%) Coaching
8 1 (5.26%) Scrum
Programming Languages
1 12 (63.16%) JavaScript
2 8 (42.11%) PHP
2 8 (42.11%) SQL
3 4 (21.05%) C#
3 4 (21.05%) Java
4 2 (10.53%) C++
4 2 (10.53%) Ruby
Qualifications
1 6 (31.58%) Degree
Systems Management
1 2 (10.53%) Puppet
Vendors
1 8 (42.11%) Google
2 6 (31.58%) Adobe
3 2 (10.53%) Omniture
Edinburgh, Midlothian
Nigel Frank International Ltd
Salary: £30000 - £65000 per annum
Posted: 10 hours ago