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The first part of the table below looks at the demand for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 March 2010 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.
| Search Engine Optimisation (SEO) |
| 3 months to
18 Mar 2010 | Same period 2009 | Same period 2008 |
| Rank | 79 | 92 | 172 |
| Rank change year-on-year |
 +13 | +80 |
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| Matching permanent IT job ads | 16 | 18 | 5 |
| As % of all permanent IT jobs located in Scotland | 0.861 % | 0.873 % | 0.094 % |
| As % of the Processes & Methodologies category | 1.327 % | 1.422 % | 0.174 % |
| Salaries quoted | 16 | 15 | 4 |
| Average salary | £31,250 | £30,000 | £37,500 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £22,500 | £25,000 | £35,000 |
| 10% of jobs offered a salary of more than | £50,000 | £45,000 | £40,000 |
| UK excluding London average salary | £29,000 | £30,000 | £28,000 |
| % change year-on-year | |
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Permanent IT job ads with a match in the
Processes & Methodologies category | 1206 | 1266 | 2876 |
| As % of all permanent IT jobs located in Scotland | 64.91 % | 61.37 % | 54.08 % |
| Salaries quoted | 720 | 899 | 1844 |
| Average salary | £38,500 | £40,000 | £40,000 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £27,500 | £25,750 | £26,000 |
| 10% of jobs offered a salary of more than | £55,000 | £60,000 | £60,000 |
| UK excluding London average salary | £40,000 | £40,000 | £40,000 |
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SEO
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.
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