The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 134 149 140
Rank change year-on-year
+15 -9
Permanent jobs citing SEO 12 22 34
As % of all permanent IT jobs located in Scotland 0.48% 0.66% 0.94%
As % of the Processes & Methodologies category 0.54% 0.73% 1.10%
Number of salaries quoted 7 12 30
Median salary £28,500 £32,500 £35,000
Median salary % change year-on-year
-12.30% -7.14%
90% offered a salary of more than £26,900 £28,050 £22,000
10% offered a salary of more than £49,500 £42,000 £40,000
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2233 3013 3097
As % of all permanent IT jobs located in Scotland 89.79% 90.89% 85.96%
Number of salaries quoted 1384 1895 1989
Median salary £45,000 £45,000 £41,500
Median salary % change year-on-year
- +8.43%
90% offered a salary of more than £30,400 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 25 September 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +21 7 £28,500 -24.00%
Edinburgh +1 3 - -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 25 September 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 13 (56.52%) Marketing
2 12 (52.17%) HTML
2 12 (52.17%) Digital Marketing
3 11 (47.83%) Analytics
3 11 (47.83%) Pay per click
4 10 (43.48%) CSS
5 9 (39.13%) JavaScript
6 8 (34.78%) Web Development
6 8 (34.78%) Google
6 8 (34.78%) Analytical Skills
7 7 (30.43%) Google Analytics
7 7 (30.43%) Banking
8 6 (26.09%) Degree
9 5 (21.74%) Web Design
9 5 (21.74%) E-Commerce
9 5 (21.74%) jQuery
9 5 (21.74%) HTML5
9 5 (21.74%) Social Media
9 5 (21.74%) CSS3
9 5 (21.74%) Front End Development
10 4 (17.39%) Secure Coding
10 4 (17.39%) nopCommerce
10 4 (17.39%) User Experience
10 4 (17.39%) Entity Framework
10 4 (17.39%) ASP.NET MVC
10 4 (17.39%) Umbraco
10 4 (17.39%) C#
10 4 (17.39%) ASP.NET
10 4 (17.39%) Web Services
10 4 (17.39%) SQL

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (17.39%) CMS
1 4 (17.39%) Umbraco
2 1 (4.35%) WordPress
Applications
1 1 (4.35%) Photoshop
Business Applications
1 4 (17.39%) nopCommerce
Cloud Services
1 7 (30.43%) Google Analytics
2 1 (4.35%) AdWords
Communications & Networking
1 3 (13.04%) Internet
2 1 (4.35%) CHAP
Database & Business Intelligence
1 1 (4.35%) MySQL
General
1 13 (56.52%) Marketing
2 7 (30.43%) Banking
3 2 (8.70%) Finance
3 2 (8.70%) Retail
3 2 (8.70%) Retail Banking
Job Titles
1 6 (26.09%) Developer
2 5 (21.74%) Analyst
3 4 (17.39%) E-Commerce Developer
4 3 (13.04%) .NET Developer
4 3 (13.04%) Digital Analyst
4 3 (13.04%) Junior
4 3 (13.04%) Junior Developer
4 3 (13.04%) Web Analyst
5 2 (8.70%) Banking Analyst
5 2 (8.70%) Development Manager
5 2 (8.70%) Digital Marketing Analyst
5 2 (8.70%) Digital Project Manager
5 2 (8.70%) Junior .NET Developer
5 2 (8.70%) Marketing Analyst
5 2 (8.70%) PPC Specialist
5 2 (8.70%) Project Manager
5 2 (8.70%) Search Manager
5 2 (8.70%) SEO Manager
5 2 (8.70%) SEO Specialist
5 2 (8.70%) Web Content Analyst
Libraries, Frameworks & Software Standards
1 12 (52.17%) HTML
2 10 (43.48%) CSS
3 5 (21.74%) CSS3
3 5 (21.74%) HTML5
3 5 (21.74%) jQuery
4 4 (17.39%) .NET
4 4 (17.39%) .NET Framework
4 4 (17.39%) Ajax
4 4 (17.39%) ASP.NET
4 4 (17.39%) ASP.NET MVC
4 4 (17.39%) Entity Framework
4 4 (17.39%) Web Services
5 2 (8.70%) XML
Miscellaneous
1 8 (34.78%) Analytical Skills
2 5 (21.74%) Social Media
3 4 (17.39%) Computer Science
3 4 (17.39%) User Experience
4 2 (8.70%) Algorithms
5 1 (4.35%) Blog
5 1 (4.35%) Copywriting
5 1 (4.35%) Enterprise Software
5 1 (4.35%) Smartphone
Processes & Methodologies
1 12 (52.17%) Digital Marketing
2 11 (47.83%) Analytics
2 11 (47.83%) Pay per click
3 8 (34.78%) Web Development
4 5 (21.74%) E-Commerce
4 5 (21.74%) Front End Development
4 5 (21.74%) Web Design
5 4 (17.39%) MVC
5 4 (17.39%) Project Management
5 4 (17.39%) Secure Coding
5 4 (17.39%) Software Engineering
5 4 (17.39%) Web Analytics
6 3 (13.04%) Content Management
6 3 (13.04%) Email Marketing
7 2 (8.70%) Campaign Analysis
7 2 (8.70%) Content Development
7 2 (8.70%) Customer Insight
7 2 (8.70%) Line Management
7 2 (8.70%) Tag Management
7 2 (8.70%) User Stories
Programming Languages
1 9 (39.13%) JavaScript
2 4 (17.39%) C#
2 4 (17.39%) SQL
3 2 (8.70%) Java
3 2 (8.70%) VBA
4 1 (4.35%) PHP
Qualifications
1 6 (26.09%) Degree
2 2 (8.70%) Analytics IQ
Systems Management
1 2 (8.70%) TeamSite
Vendors
1 8 (34.78%) Google
2 2 (8.70%) Adobe
2 2 (8.70%) Omniture