The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 117 152 137
Rank change year-on-year
+35 -15
Permanent jobs citing SEO 39 13 14
As % of all permanent IT jobs located in Scotland 1.27% 0.39% 0.48%
As % of the Processes & Methodologies category 1.49% 0.48% 0.60%
Number of salaries quoted 34 0 11
Average salary £35,000 - £31,000
90% offered a salary of more than £31,450 - £20,000
10% offered a salary of more than £37,500 - £35,000
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2615 2689 2351
As % of all permanent IT jobs located in Scotland 84.85% 81.41% 80.07%
Number of salaries quoted 1690 1731 1570
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £32,500 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 29 January 2015.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +37 28 £35,000 -
Edinburgh +4 10 £31,000 - 3
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 29 January 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 55 (71.43%) User Experience
2 46 (59.74%) UX Design
3 32 (41.56%) MVC
4 29 (37.66%) Agile Software Development
5 28 (36.36%) Marketing
6 27 (35.06%) C#
6 27 (35.06%) .NET
6 27 (35.06%) SQL Server
6 27 (35.06%) ASP.NET
7 21 (27.27%) HTML
8 20 (25.97%) CSS
9 18 (23.38%) Social Media
10 16 (20.78%) JavaScript
11 15 (19.48%) jQuery
11 15 (19.48%) CSS3
11 15 (19.48%) HTML5
12 11 (14.29%) PHP
12 11 (14.29%) Degree
13 10 (12.99%) Pay per click
14 9 (11.69%) MySQL
15 7 (9.09%) Analytics
15 7 (9.09%) CMS
15 7 (9.09%) Digital Marketing
16 6 (7.79%) Drupal
16 6 (7.79%) Software Engineering
16 6 (7.79%) Web Development
16 6 (7.79%) Advertising
16 6 (7.79%) OO
16 6 (7.79%) Mobile App
17 5 (6.49%) Open Source

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 29 January 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (9.09%) CMS
2 6 (7.79%) Drupal
3 1 (1.30%) Umbraco
Applications
1 5 (6.49%) Photoshop
2 2 (2.60%) MS Office
3 1 (1.30%) MS Project
Business Applications
1 5 (6.49%) Magento
2 2 (2.60%) Google Analytics
Cloud Services
1 1 (1.30%) Trello
Communications & Networking
1 4 (5.19%) Internet
Database & Business Intelligence
1 27 (35.06%) SQL Server
2 9 (11.69%) MySQL
3 1 (1.30%) Relational Database
3 1 (1.30%) Data Mining
Development Applications
1 1 (1.30%) Git (software)
General
1 28 (36.36%) Marketing
2 6 (7.79%) Advertising
3 4 (5.19%) Finance
4 2 (2.60%) Games
4 2 (2.60%) Publishing
4 2 (2.60%) Retail
Job Titles
1 38 (49.35%) Developer
2 21 (27.27%) .NET Developer
2 21 (27.27%) Agile .NET Developer
3 14 (18.18%) Digital Project Manager
3 14 (18.18%) Project Manager
4 10 (12.99%) PHP Developer
4 10 (12.99%) Consultant
5 9 (11.69%) Digital Designer
5 9 (11.69%) Designer
6 6 (7.79%) PPC Specialist
6 6 (7.79%) PPC Executive
6 6 (7.79%) PPC Manager
6 6 (7.79%) PPC Analyst
7 5 (6.49%) Programmer
7 5 (6.49%) Software Engineer
7 5 (6.49%) Software Developer
7 5 (6.49%) Software Programmer
8 4 (5.19%) SEO Consultant
8 4 (5.19%) Senior Designer
8 4 (5.19%) Senior Digital Designer
Libraries, Frameworks & Software Standards
1 27 (35.06%) .NET
1 27 (35.06%) ASP.NET
2 21 (27.27%) HTML
3 20 (25.97%) CSS
4 15 (19.48%) jQuery
4 15 (19.48%) CSS3
4 15 (19.48%) HTML5
5 5 (6.49%) LAMP
6 4 (5.19%) Flash
6 4 (5.19%) XHTML
6 4 (5.19%) SOAP
6 4 (5.19%) XML
6 4 (5.19%) REST
7 1 (1.30%) ASP.NET Web Forms
7 1 (1.30%) ASP.NET MVC
7 1 (1.30%) .NET Framework
Miscellaneous
1 55 (71.43%) User Experience
2 18 (23.38%) Social Media
3 6 (7.79%) Mobile App
4 5 (6.49%) Open Source
5 2 (2.60%) Analytical Skills
6 1 (1.30%) Digital Media
6 1 (1.30%) New Media
Processes & Methodologies
1 46 (59.74%) UX Design
2 32 (41.56%) MVC
3 29 (37.66%) Agile Software Development
4 10 (12.99%) Pay per click
5 7 (9.09%) Analytics
5 7 (9.09%) Digital Marketing
6 6 (7.79%) Software Engineering
6 6 (7.79%) Web Development
6 6 (7.79%) OO
7 5 (6.49%) Responsive Web Design
7 5 (6.49%) Web Application Development
8 4 (5.19%) Internet Marketing
8 4 (5.19%) CRM
8 4 (5.19%) OOP
8 4 (5.19%) Mentoring
9 2 (2.60%) Migration
9 2 (2.60%) Time Management
10 1 (1.30%) Coaching
10 1 (1.30%) OO PHP
10 1 (1.30%) Online Marketing
Programming Languages
1 27 (35.06%) C#
2 16 (20.78%) JavaScript
3 11 (14.29%) PHP
4 5 (6.49%) PHP5
5 2 (2.60%) SQL
6 1 (1.30%) T-SQL
Qualifications
1 11 (14.29%) Degree
Quality Assurance & Compliance
1 1 (1.30%) QA
Vendors
1 4 (5.19%) Google
2 1 (1.30%) Microsoft
Edinburgh
DP Connect
Posted: 14 days ago
Edinburgh, Midlothian
Sanderson
Posted: 16 days ago