The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK / Scotland
Rank 117 150 129
Rank change year-on-year
+33 -21
Permanent jobs citing SEO 15 10 36
As % of all permanent IT jobs located in Scotland 0.66% 0.34% 1.14%
As % of the Processes & Methodologies category 0.74% 0.37% 1.30%
Number of salaries quoted 13 10 30
Median salary £35,000 £36,250 £35,000
Median salary % change year-on-year
-3.44% +3.57%
90% offered a salary of more than £24,000 £29,850 £32,500
10% offered a salary of more than £55,000 £38,750 £37,500
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2039 2688 2759
As % of all permanent IT jobs located in Scotland 89.82% 90.38% 87.53%
Number of salaries quoted 1322 1716 1761
Median salary £45,000 £45,000 £43,250
Median salary % change year-on-year
- +4.04%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 19 February 2017.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +22 6 £24,000 -36.00% 1
Edinburgh +6 6 £55,000 +57.14%
Aberdeen - 3 £24,000 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 19 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 15 (65.22%) Analytics
2 11 (47.83%) JavaScript
2 11 (47.83%) PHP
2 11 (47.83%) HTML
2 11 (47.83%) CSS
3 10 (43.48%) Google
3 10 (43.48%) Google Analytics
4 9 (39.13%) Content Management
4 9 (39.13%) Adobe
5 8 (34.78%) MySQL
5 8 (34.78%) Photoshop
5 8 (34.78%) Adobe Illustrator
5 8 (34.78%) jQuery
5 8 (34.78%) User Experience
6 7 (30.43%) Finance
6 7 (30.43%) Java
7 6 (26.09%) SQL
7 6 (26.09%) Flash
7 6 (26.09%) SharePoint
7 6 (26.09%) CMS
7 6 (26.09%) Dreamweaver
7 6 (26.09%) RDBMS
7 6 (26.09%) InDesign
7 6 (26.09%) Degree
7 6 (26.09%) Adobe Captivate
7 6 (26.09%) Analytical Skills
7 6 (26.09%) CSS3
7 6 (26.09%) Digital Media
7 6 (26.09%) HTML5
7 6 (26.09%) Relational Database

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (26.09%) CMS
1 6 (26.09%) SharePoint
2 2 (8.70%) Elasticsearch
Applications
1 8 (34.78%) Adobe Illustrator
1 8 (34.78%) Photoshop
2 6 (26.09%) Adobe Captivate
2 6 (26.09%) InDesign
Business Applications
1 1 (4.35%) Magento
Cloud Services
1 10 (43.48%) Google Analytics
2 1 (4.35%) Adobe Analytics
Communications & Networking
1 5 (21.74%) Internet
2 1 (4.35%) CHAP
Database & Business Intelligence
1 8 (34.78%) MySQL
2 6 (26.09%) RDBMS
2 6 (26.09%) Relational Database
Development Applications
1 6 (26.09%) Dreamweaver
General
1 7 (30.43%) Finance
2 5 (21.74%) Marketing
3 4 (17.39%) Legal
4 1 (4.35%) Banking
4 1 (4.35%) Retail
Job Titles
1 9 (39.13%) Developer
2 7 (30.43%) Digital Developer
3 4 (17.39%) Designer
3 4 (17.39%) Senior Designer
3 4 (17.39%) Senior UX Designer
3 4 (17.39%) UX Designer
4 3 (13.04%) Development Manager
5 2 (8.70%) Digital Development Manager
5 2 (8.70%) Search Manager
5 2 (8.70%) Senior Software Engineer
5 2 (8.70%) SEO Manager
5 2 (8.70%) Software Engineer
6 1 (4.35%) Digital Project Manager
6 1 (4.35%) E-Commerce Developer
6 1 (4.35%) E-Commerce Web Developer
6 1 (4.35%) Front End Developer (Client-Side Developer)
6 1 (4.35%) Java Development Manager
6 1 (4.35%) Senior Reporting Analyst
6 1 (4.35%) Senior Web Analyst
6 1 (4.35%) Web Analyst
Libraries, Frameworks & Software Standards
1 11 (47.83%) CSS
1 11 (47.83%) HTML
2 8 (34.78%) jQuery
3 6 (26.09%) CSS3
3 6 (26.09%) Flash
3 6 (26.09%) HTML5
4 2 (8.70%) .NET
4 2 (8.70%) Ajax
4 2 (8.70%) RabbitMQ
4 2 (8.70%) React
4 2 (8.70%) Ruby on Rails
4 2 (8.70%) XML
5 1 (4.35%) J2EE
5 1 (4.35%) Node.js
Miscellaneous
1 8 (34.78%) User Experience
2 6 (26.09%) Analytical Skills
2 6 (26.09%) Digital Media
3 4 (17.39%) Social Media
4 3 (13.04%) Enterprise Software
4 3 (13.04%) Smartphone
5 2 (8.70%) Algorithms
Processes & Methodologies
1 15 (65.22%) Analytics
2 9 (39.13%) Content Management
3 5 (21.74%) Pay per click
4 4 (17.39%) Agile Software Development
4 4 (17.39%) Prototyping
4 4 (17.39%) Psychology
4 4 (17.39%) Web Analytics
4 4 (17.39%) Web Development
5 3 (13.04%) Data Management
6 2 (8.70%) Content Development
6 2 (8.70%) Cross-Browser Development
6 2 (8.70%) Customer Insight
6 2 (8.70%) Digital Marketing
6 2 (8.70%) E-Commerce
6 2 (8.70%) OO
6 2 (8.70%) OOP
6 2 (8.70%) Responsive Web Design
6 2 (8.70%) Software Engineering
7 1 (4.35%) Coaching
7 1 (4.35%) Front End Development
Programming Languages
1 11 (47.83%) JavaScript
1 11 (47.83%) PHP
2 7 (30.43%) Java
3 6 (26.09%) SQL
4 2 (8.70%) C++
4 2 (8.70%) Python
4 2 (8.70%) Ruby
Qualifications
1 6 (26.09%) Degree
Systems Management
1 2 (8.70%) Puppet
Vendors
1 10 (43.48%) Google
2 9 (39.13%) Adobe
3 2 (8.70%) Omniture
Glasgow, Lanarkshire
RecruitmentRevolution.com Limited
Salary: Up to £30,000 per annum + Benefits
Posted: 6 days ago