The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 138 121 159
Rank change year-on-year
-17 +38
Permanent jobs citing SEO 20 54 4
As % of all permanent IT jobs located in Scotland 0.64% 1.35% 0.12%
As % of the Processes & Methodologies category 0.75% 1.66% 0.16%
Number of salaries quoted 15 32 2
Average salary £35,000 £37,500 £30,000
Average salary % change year-on-year
-6.66% +25.00%
90% offered a salary of more than £28,900 £19,000 £28,000
10% offered a salary of more than £41,500 £47,500 £32,000
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2678 3246 2509
As % of all permanent IT jobs located in Scotland 85.48% 81.29% 78.24%
Number of salaries quoted 1669 2143 1464
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £30,000 £29,500
10% offered a salary of more than £60,000 £60,000 £59,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 1 May 2015.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +13 11 £32,500 -4.41% 1
Glasgow -20 8 £37,500 - 1
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 1 May 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 33 (56.90%) User Experience
2 31 (53.45%) UX Design
3 22 (37.93%) Marketing
4 19 (32.76%) Agile Software Development
5 16 (27.59%) MVC
6 15 (25.86%) SQL Server
7 14 (24.14%) ASP.NET
7 14 (24.14%) C#
7 14 (24.14%) HTML
7 14 (24.14%) .NET
8 12 (20.69%) Social Media
8 12 (20.69%) CSS
8 12 (20.69%) Pay per click
9 11 (18.97%) JavaScript
10 10 (17.24%) CMS
11 9 (15.52%) jQuery
11 9 (15.52%) Digital Marketing
11 9 (15.52%) Finance
11 9 (15.52%) CRM
12 8 (13.79%) PHP
12 8 (13.79%) CSS3
12 8 (13.79%) HTML5
13 7 (12.07%) Analytics
13 7 (12.07%) Degree
13 7 (12.07%) Drupal
13 7 (12.07%) MySQL
14 6 (10.34%) PHP5
14 6 (10.34%) Google
14 6 (10.34%) Open Source
15 5 (8.62%) Mobile App

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 1 May 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 10 (17.24%) CMS
2 7 (12.07%) Drupal
3 3 (5.17%) Umbraco
4 1 (1.72%) WordPress
4 1 (1.72%) Apache
4 1 (1.72%) Tomcat
4 1 (1.72%) SharePoint
Business Applications
1 5 (8.62%) Magento
Cloud Services
1 3 (5.17%) Google Analytics
Communications & Networking
1 5 (8.62%) Internet
Database & Business Intelligence
1 15 (25.86%) SQL Server
2 7 (12.07%) MySQL
Development Applications
1 1 (1.72%) Selenium
General
1 22 (37.93%) Marketing
2 9 (15.52%) Finance
3 2 (3.45%) Publishing
3 2 (3.45%) Games
3 2 (3.45%) Retail
4 1 (1.72%) Advertising
Job Titles
1 23 (39.66%) Developer
2 13 (22.41%) .NET Developer
2 13 (22.41%) Agile .NET Developer
3 12 (20.69%) Project Manager
3 12 (20.69%) Digital Project Manager
4 10 (17.24%) Consultant
5 8 (13.79%) PPC Specialist
5 8 (13.79%) PPC Manager
5 8 (13.79%) PPC Analyst
5 8 (13.79%) PPC Executive
6 5 (8.62%) PHP Developer
7 4 (6.90%) SEO Consultant
7 4 (6.90%) Website Manager
8 3 (5.17%) Content Manager
8 3 (5.17%) SEO Manager
8 3 (5.17%) Technical Consultant
9 2 (3.45%) Web Developer
9 2 (3.45%) Technical Manager
9 2 (3.45%) Front-End Developer
10 1 (1.72%) Relationships Manager
Libraries, Frameworks & Software Standards
1 14 (24.14%) ASP.NET
1 14 (24.14%) HTML
1 14 (24.14%) .NET
2 12 (20.69%) CSS
3 9 (15.52%) jQuery
4 8 (13.79%) CSS3
4 8 (13.79%) HTML5
5 1 (1.72%) Ajax
5 1 (1.72%) .NET Framework
5 1 (1.72%) Ext JS
5 1 (1.72%) Web Services
5 1 (1.72%) ASP.NET MVC
5 1 (1.72%) ASP.NET Web Forms
5 1 (1.72%) Sass
Miscellaneous
1 33 (56.90%) User Experience
2 12 (20.69%) Social Media
3 6 (10.34%) Open Source
4 5 (8.62%) Mobile App
5 1 (1.72%) Blog
5 1 (1.72%) New Media
Operating Systems
1 1 (1.72%) UNIX
Processes & Methodologies
1 31 (53.45%) UX Design
2 19 (32.76%) Agile Software Development
3 16 (27.59%) MVC
4 12 (20.69%) Pay per click
5 9 (15.52%) Digital Marketing
5 9 (15.52%) CRM
6 7 (12.07%) Analytics
7 5 (8.62%) Web Development
7 5 (8.62%) Internet Marketing
8 4 (6.90%) Responsive Web Design
8 4 (6.90%) Web Application Development
9 2 (3.45%) Migration
9 2 (3.45%) Stakeholder Management
9 2 (3.45%) OO
9 2 (3.45%) Content Management
10 1 (1.72%) Automated Testing
10 1 (1.72%) Web Analytics
10 1 (1.72%) Scrum
10 1 (1.72%) Direct Marketing
10 1 (1.72%) Technical Architecture
Programming Languages
1 14 (24.14%) C#
2 11 (18.97%) JavaScript
3 8 (13.79%) PHP
4 6 (10.34%) PHP5
5 1 (1.72%) Java
5 1 (1.72%) SQL
5 1 (1.72%) T-SQL
Qualifications
1 7 (12.07%) Degree
Quality Assurance & Compliance
1 3 (5.17%) QA
Systems Management
1 3 (5.17%) TeamSite
Vendors
1 6 (10.34%) Google
2 1 (1.72%) Oracle
2 1 (1.72%) Facebook
Glasgow, Lanarkshire
Net Talent
Posted: 2 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £30000 - £37000 per annum
Posted: 6 days ago