The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 129 147 149
Rank change year-on-year
+18 +2
Permanent jobs citing SEO 33 19 11
As % of all permanent IT jobs located in Scotland 1.06% 0.58% 0.35%
As % of the Processes & Methodologies category 1.25% 0.72% 0.45%
Number of salaries quoted 29 1 8
Average salary £35,000 £23,500 £28,000
Average salary % change year-on-year
+48.93% -16.07%
90% offered a salary of more than £28,500 £23,500 £19,850
10% offered a salary of more than £37,500 £23,500 £35,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2649 2641 2470
As % of all permanent IT jobs located in Scotland 85.15% 81.09% 79.32%
Number of salaries quoted 1763 1676 1714
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,700 £30,000 £28,000
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 19 December 2014.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +19 20 £35,000 - 1
Edinburgh -5 10 £31,000 +31.91% 3
Fife - 2 £22,000 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 19 December 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 49 (72.06%) User Experience
2 38 (55.88%) UX Design
3 34 (50.00%) MVC
4 31 (45.59%) Agile Software Development
5 29 (42.65%) C#
5 29 (42.65%) .NET
5 29 (42.65%) ASP.NET
6 28 (41.18%) SQL Server
7 22 (32.35%) HTML
7 22 (32.35%) Marketing
8 21 (30.88%) CSS
9 19 (27.94%) JavaScript
10 18 (26.47%) Social Media
11 15 (22.06%) jQuery
11 15 (22.06%) HTML5
11 15 (22.06%) CSS3
12 11 (16.18%) PHP
13 10 (14.71%) Software Engineering
14 9 (13.24%) MySQL
15 8 (11.76%) CMS
15 8 (11.76%) Degree
15 8 (11.76%) Mobile App
16 6 (8.82%) Advertising
16 6 (8.82%) Drupal
16 6 (8.82%) Analytics
16 6 (8.82%) OO
16 6 (8.82%) Pay per click
16 6 (8.82%) Web Development
17 5 (7.35%) Photoshop
17 5 (7.35%) Responsive Web Design

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 19 December 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (11.76%) CMS
2 6 (8.82%) Drupal
3 1 (1.47%) Umbraco
3 1 (1.47%) SharePoint
Applications
1 5 (7.35%) Photoshop
2 2 (2.94%) MS Office
3 1 (1.47%) MS Project
Business Applications
1 5 (7.35%) Magento
Cloud Services
1 1 (1.47%) Trello
Communications & Networking
1 1 (1.47%) SSL
1 1 (1.47%) Internet
Database & Business Intelligence
1 28 (41.18%) SQL Server
2 9 (13.24%) MySQL
3 1 (1.47%) Data Mining
3 1 (1.47%) Relational Database
Development Applications
1 1 (1.47%) Git (software)
General
1 22 (32.35%) Marketing
2 6 (8.82%) Advertising
3 2 (2.94%) Finance
Job Titles
1 40 (58.82%) Developer
2 15 (22.06%) .NET Developer
2 15 (22.06%) Agile .NET Developer
3 12 (17.65%) Programmer
4 10 (14.71%) PHP Developer
4 10 (14.71%) Digital Designer
4 10 (14.71%) Designer
5 9 (13.24%) Software Programmer
5 9 (13.24%) Software Engineer
5 9 (13.24%) Software Developer
6 8 (11.76%) Project Manager
6 8 (11.76%) Digital Project Manager
7 4 (5.88%) Senior Designer
7 4 (5.88%) Senior Digital Designer
7 4 (5.88%) Consultant
8 3 (4.41%) Graduate Developer
8 3 (4.41%) Graduate
8 3 (4.41%) PPC Manager
8 3 (4.41%) PPC Analyst
8 3 (4.41%) PPC Specialist
Libraries, Frameworks & Software Standards
1 29 (42.65%) .NET
1 29 (42.65%) ASP.NET
2 22 (32.35%) HTML
3 21 (30.88%) CSS
4 15 (22.06%) jQuery
4 15 (22.06%) HTML5
4 15 (22.06%) CSS3
5 5 (7.35%) REST
5 5 (7.35%) LAMP
6 4 (5.88%) SOAP
6 4 (5.88%) XML
6 4 (5.88%) Flash
6 4 (5.88%) XHTML
7 2 (2.94%) ASP.NET MVC
8 1 (1.47%) .NET Framework
8 1 (1.47%) ASP.NET Web Forms
8 1 (1.47%) WSDL
8 1 (1.47%) SAML
Miscellaneous
1 49 (72.06%) User Experience
2 18 (26.47%) Social Media
3 8 (11.76%) Mobile App
4 5 (7.35%) Open Source
5 2 (2.94%) Analytical Skills
6 1 (1.47%) Digital Media
6 1 (1.47%) New Media
Processes & Methodologies
1 38 (55.88%) UX Design
2 34 (50.00%) MVC
3 31 (45.59%) Agile Software Development
4 10 (14.71%) Software Engineering
5 6 (8.82%) Analytics
5 6 (8.82%) Pay per click
5 6 (8.82%) Web Development
5 6 (8.82%) OO
6 5 (7.35%) Responsive Web Design
6 5 (7.35%) Web Application Development
7 4 (5.88%) Mentoring
7 4 (5.88%) OOP
8 3 (4.41%) Digital Marketing
9 2 (2.94%) Time Management
9 2 (2.94%) Web Analytics
9 2 (2.94%) Web Design
9 2 (2.94%) CRM
9 2 (2.94%) E-Commerce
10 1 (1.47%) Project Management
10 1 (1.47%) Migration
Programming Languages
1 29 (42.65%) C#
2 19 (27.94%) JavaScript
3 11 (16.18%) PHP
4 5 (7.35%) PHP5
5 2 (2.94%) SQL
6 1 (1.47%) T-SQL
Qualifications
1 8 (11.76%) Degree
Vendors
1 1 (1.47%) Microsoft
1 1 (1.47%) HP
1 1 (1.47%) Google
1 1 (1.47%) ExactTarget
Edinburgh, Midlothian
Sanderson
Posted: 3 days ago
Edinburgh
DP Connect
Salary: £40000 - £45000 per annum + Pension, Benefits, Bonus
Posted: 4 days ago
Glasgow
Recruitment Genius
Salary: £17000 - £20000 per annum
Posted: 19 days ago