The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 142 146 141
Rank change year-on-year
+4 -5
Permanent jobs citing SEO 19 30 15
As % of all permanent IT jobs located in Scotland 0.60% 0.80% 0.46%
As % of the Processes & Methodologies category 0.68% 0.96% 0.56%
Number of salaries quoted 15 24 9
Average salary £32,500 £37,500 £31,500
Average salary % change year-on-year
-13.33% +19.04%
90% offered a salary of more than £27,700 £19,000 £21,500
10% offered a salary of more than £37,500 £37,500 £49,000
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2784 3137 2695
As % of all permanent IT jobs located in Scotland 88.41% 83.99% 81.89%
Number of salaries quoted 1772 2096 1763
Average salary £42,500 £42,500 £41,500
Average salary % change year-on-year
- +2.40%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London average salary £44,500 £42,500 £41,000
% change year-on-year
+4.70% +3.65%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 28 July 2015.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +11 14 £28,500 -9.52% 3
West Lothian - 2 £32,500 - 1
Glasgow -12 1 £37,500 -
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 28 July 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 24 (61.54%) Marketing
2 16 (41.03%) HTML
3 15 (38.46%) Social Media
4 13 (33.33%) Digital Marketing
5 12 (30.77%) CRM
5 12 (30.77%) Pay per click
6 10 (25.64%) CSS
6 10 (25.64%) User Experience
7 9 (23.08%) Analytics
7 9 (23.08%) JavaScript
7 9 (23.08%) Agile Software Development
8 8 (20.51%) Degree
9 6 (15.38%) Finance
9 6 (15.38%) CMS
9 6 (15.38%) PHP
9 6 (15.38%) UX Design
10 5 (12.82%) jQuery
10 5 (12.82%) CSS3
10 5 (12.82%) HTML5
10 5 (12.82%) Responsive Web Design
10 5 (12.82%) Analytical Skills
10 5 (12.82%) TeamSite
10 5 (12.82%) Google
11 4 (10.26%) Google Analytics
11 4 (10.26%) Internet
11 4 (10.26%) Advertising
11 4 (10.26%) MVC
12 3 (7.69%) Target Operating Model
12 3 (7.69%) MySQL
12 3 (7.69%) SQL Server

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 28 July 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (15.38%) CMS
2 3 (7.69%) Drupal
3 2 (5.13%) Umbraco
4 1 (2.56%) WordPress
4 1 (2.56%) SharePoint
4 1 (2.56%) Apache
4 1 (2.56%) Tomcat
4 1 (2.56%) Joomla!
Applications
1 2 (5.13%) Adobe Creative Suite
Business Applications
1 1 (2.56%) Magento
Cloud Services
1 4 (10.26%) Google Analytics
Communications & Networking
1 4 (10.26%) Internet
Database & Business Intelligence
1 3 (7.69%) MySQL
1 3 (7.69%) SQL Server
2 2 (5.13%) Big Data
Development Applications
1 1 (2.56%) Selenium
General
1 24 (61.54%) Marketing
2 6 (15.38%) Finance
3 4 (10.26%) Advertising
4 3 (7.69%) Retail
5 1 (2.56%) Publishing
5 1 (2.56%) Retail Banking
5 1 (2.56%) Banking
Job Titles
1 7 (17.95%) Developer
1 7 (17.95%) Analyst
2 4 (10.26%) Website Manager
2 4 (10.26%) SEO Specialist
2 4 (10.26%) SEO Analyst
2 4 (10.26%) Project Manager
2 4 (10.26%) SEO Manager
2 4 (10.26%) Digital Project Manager
3 3 (7.69%) Insight Analyst
3 3 (7.69%) Content Manager
3 3 (7.69%) Technical Manager
4 2 (5.13%) E-Commerce Manager
4 2 (5.13%) .NET Developer
4 2 (5.13%) PPC Specialist
4 2 (5.13%) Account Manager
4 2 (5.13%) PPC Executive
4 2 (5.13%) Agile .NET Developer
4 2 (5.13%) Data Conversion Specialist
4 2 (5.13%) PPC Manager
4 2 (5.13%) PPC Analyst
Libraries, Frameworks & Software Standards
1 16 (41.03%) HTML
2 10 (25.64%) CSS
3 5 (12.82%) jQuery
3 5 (12.82%) CSS3
3 5 (12.82%) HTML5
4 2 (5.13%) ASP.NET
4 2 (5.13%) .NET
5 1 (2.56%) Ext JS
5 1 (2.56%) Sass
5 1 (2.56%) Web Services
5 1 (2.56%) Ajax
Miscellaneous
1 15 (38.46%) Social Media
2 10 (25.64%) User Experience
3 5 (12.82%) Analytical Skills
4 2 (5.13%) Data Conversion
5 1 (2.56%) Mobile App
5 1 (2.56%) Blog
Operating Systems
1 1 (2.56%) UNIX
Processes & Methodologies
1 13 (33.33%) Digital Marketing
2 12 (30.77%) CRM
2 12 (30.77%) Pay per click
3 9 (23.08%) Analytics
3 9 (23.08%) Agile Software Development
4 6 (15.38%) UX Design
5 5 (12.82%) Responsive Web Design
6 4 (10.26%) MVC
7 3 (7.69%) Target Operating Model
7 3 (7.69%) Email Marketing
7 3 (7.69%) Internet Marketing
7 3 (7.69%) Content Management
8 2 (5.13%) Stakeholder Management
8 2 (5.13%) E-Commerce
8 2 (5.13%) Marketing Intelligence
8 2 (5.13%) Campaign Management
8 2 (5.13%) User Stories
8 2 (5.13%) Marketing Strategy
8 2 (5.13%) Open Source
8 2 (5.13%) Web Development
Programming Languages
1 9 (23.08%) JavaScript
2 6 (15.38%) PHP
3 2 (5.13%) C#
3 2 (5.13%) PHP5
4 1 (2.56%) Java
Qualifications
1 8 (20.51%) Degree
Quality Assurance & Compliance
1 2 (5.13%) QA
Systems Management
1 5 (12.82%) TeamSite
Vendors
1 5 (12.82%) Google
2 2 (5.13%) Adobe
3 1 (2.56%) Facebook
3 1 (2.56%) Twitter
3 1 (2.56%) Oracle
Edinburgh, Midlothian
Jagger Talent
Salary: From £25,000 to £30,000 per annum Strong benefits package
Posted: 12 hours ago
Edinburgh, Midlothian
Hays Specialist Recruitment
Salary: benefits
Posted: Yesterday
Edinburgh, Midlothian
HAYS INFORMATION TECHNOLOGY
Salary: £26000.00 - £30000.00 per annum + benefits
Posted: 6 days ago
Livingston
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Salary: £30000 - £35000 per annum + BENEFITS
Posted: 15 days ago