The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 143 148 154
Rank change year-on-year
+5 +6
Permanent jobs citing SEO 12 19 30
As % of all permanent IT jobs located in Scotland 0.42% 0.60% 0.81%
As % of the Processes & Methodologies category 0.46% 0.67% 0.93%
Number of salaries quoted 11 15 24
Median salary £28,500 £32,500 £37,500
Median salary % change year-on-year
-12.30% -13.33%
UK excluding London median salary £31,500 £32,500 £30,000
% change year-on-year
-3.07% +8.33%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2606 2847 3212
As % of all permanent IT jobs located in Scotland 90.20% 90.50% 86.32%
Number of salaries quoted 1473 1819 2152
Median salary £45,000 £42,500 £42,500
Median salary % change year-on-year
+5.88% -
90% offered a salary of more than £30,000 £31,500 £30,000
10% offered a salary of more than £63,950 £60,000 £62,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 29 July 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 29 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +3 7 £28,500 -24.00% 3
Edinburgh -5 4 £32,875 +15.35%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 29 July 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 16 (76.19%) Marketing
2 13 (61.90%) Digital Marketing
3 12 (57.14%) Pay per click
4 11 (52.38%) HTML
5 10 (47.62%) Banking
6 9 (42.86%) Analytics
7 8 (38.10%) CSS
7 8 (38.10%) Google
8 7 (33.33%) Web Development
8 7 (33.33%) Google Analytics
8 7 (33.33%) JavaScript
9 6 (28.57%) CMS
9 6 (28.57%) Analytical Skills
10 5 (23.81%) User Experience
10 5 (23.81%) Web Design
10 5 (23.81%) Project Management
11 4 (19.05%) HTML5
11 4 (19.05%) Social Media
11 4 (19.05%) jQuery
11 4 (19.05%) Front End Development
11 4 (19.05%) CSS3
12 3 (14.29%) Campaign Analysis
12 3 (14.29%) nopCommerce
12 3 (14.29%) ASP.NET MVC
12 3 (14.29%) Secure Coding
12 3 (14.29%) Degree
12 3 (14.29%) .NET Framework
12 3 (14.29%) Umbraco
12 3 (14.29%) Computer Science
12 3 (14.29%) Entity Framework

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (28.57%) CMS
2 3 (14.29%) Umbraco
3 1 (4.76%) Sitecore CMS
3 1 (4.76%) WordPress
Applications
1 1 (4.76%) Photoshop
Business Applications
1 3 (14.29%) nopCommerce
Cloud Services
1 7 (33.33%) Google Analytics
2 2 (9.52%) AdWords
Database & Business Intelligence
1 1 (4.76%) MySQL
General
1 16 (76.19%) Marketing
2 10 (47.62%) Banking
3 2 (9.52%) Retail
3 2 (9.52%) Retail Banking
4 1 (4.76%) Finance
Job Titles
1 5 (23.81%) Analyst
2 4 (19.05%) Developer
3 3 (14.29%) .NET Developer
3 3 (14.29%) Digital Analyst
3 3 (14.29%) E-Commerce Developer
3 3 (14.29%) Web Analyst
4 2 (9.52%) Banking Analyst
4 2 (9.52%) Digital Marketing Analyst
4 2 (9.52%) Digital Project Manager
4 2 (9.52%) Junior
4 2 (9.52%) Junior .NET Developer
4 2 (9.52%) Junior Developer
4 2 (9.52%) Marketing Analyst
4 2 (9.52%) PPC Specialist
4 2 (9.52%) Project Manager
4 2 (9.52%) SEO Specialist
4 2 (9.52%) Web Content Analyst
5 1 (4.76%) Consultant
5 1 (4.76%) Marketing Manager
5 1 (4.76%) Solutions Architect
Libraries, Frameworks & Software Standards
1 11 (52.38%) HTML
2 8 (38.10%) CSS
3 4 (19.05%) CSS3
3 4 (19.05%) HTML5
3 4 (19.05%) jQuery
4 3 (14.29%) .NET
4 3 (14.29%) .NET Framework
4 3 (14.29%) Ajax
4 3 (14.29%) ASP.NET
4 3 (14.29%) ASP.NET MVC
4 3 (14.29%) Entity Framework
4 3 (14.29%) Web Services
Miscellaneous
1 6 (28.57%) Analytical Skills
2 5 (23.81%) User Experience
3 4 (19.05%) Social Media
4 3 (14.29%) Computer Science
5 1 (4.76%) Blog
5 1 (4.76%) Copywriting
Processes & Methodologies
1 13 (61.90%) Digital Marketing
2 12 (57.14%) Pay per click
3 9 (42.86%) Analytics
4 7 (33.33%) Web Development
5 5 (23.81%) Project Management
5 5 (23.81%) Web Design
6 4 (19.05%) Front End Development
7 3 (14.29%) Campaign Analysis
7 3 (14.29%) E-Commerce
7 3 (14.29%) Email Marketing
7 3 (14.29%) MVC
7 3 (14.29%) Secure Coding
7 3 (14.29%) Software Engineering
8 2 (9.52%) Agile Software Development
8 2 (9.52%) Content Management
8 2 (9.52%) Line Management
8 2 (9.52%) Tag Management
8 2 (9.52%) User Stories
8 2 (9.52%) Web Analytics
9 1 (4.76%) Marketing Strategy
Programming Languages
1 7 (33.33%) JavaScript
2 3 (14.29%) C#
2 3 (14.29%) SQL
3 2 (9.52%) VBA
4 1 (4.76%) PHP
Qualifications
1 3 (14.29%) Degree
Systems Management
1 2 (9.52%) TeamSite
Vendors
1 8 (38.10%) Google
2 1 (4.76%) Sitecore
Glasgow, Lanarkshire
RecruitmentRevolution.com Limited
Salary: From £27,000 to £30,000 per annum + Benefits
Posted: Yesterday
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Salary: £19000 - £30000 per annum
Posted: 21 days ago
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