The first table below looks at the demand for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 136 143 143
Rank change year-on-year
+7 0
Permanent jobs citing SEO 27 18 15
As % of all permanent IT jobs located in Scotland 0.74% 0.56% 0.48%
As % of the Processes & Methodologies category 0.92% 0.69% 0.63%
Number of salaries quoted 21 11 7
Average salary £37,500 £31,500 £30,000
Average salary % change year-on-year
+19.04% +5.00%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2932 2597 2364
As % of all permanent IT jobs located in Scotland 80.53% 80.58% 75.87%
Number of salaries quoted 1944 1691 1606
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
SEO
UK

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 31 July 2014.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +1 21 £37,500 -31.81%
Edinburgh -16 4 £31,500 -3.07%
Falkirk +3 2 £35,000 +42.85%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 31 July 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 53 (65.43%) .NET
2 52 (64.20%) C#
2 52 (64.20%) ASP.NET
3 48 (59.26%) SQL Server
4 46 (56.79%) MVC
5 43 (53.09%) Agile Software Development
5 43 (53.09%) User Experience Design
6 21 (25.93%) Social Media
7 20 (24.69%) Software Engineering
7 20 (24.69%) Marketing
8 17 (20.99%) HTML
9 16 (19.75%) JavaScript
10 15 (18.52%) Pay per click
11 14 (17.28%) CSS
12 13 (16.05%) CMS
13 10 (12.35%) Web Development
13 10 (12.35%) Degree
14 9 (11.11%) Digital Marketing
14 9 (11.11%) jQuery
14 9 (11.11%) Analytics
15 8 (9.88%) Project Management
15 8 (9.88%) E-Commerce
16 7 (8.64%) IIS
17 6 (7.41%) E-business
17 6 (7.41%) PHP
17 6 (7.41%) EDI
17 6 (7.41%) B2B
17 6 (7.41%) Twitter
17 6 (7.41%) User Acceptance Testing
18 5 (6.17%) Google

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 31 July 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (16.05%) CMS
2 7 (8.64%) IIS
3 5 (6.17%) Drupal
4 4 (4.94%) SharePoint
4 4 (4.94%) WordPress
4 4 (4.94%) Umbraco
5 3 (3.70%) Joomla!
6 1 (1.23%) TeamSite
Applications
1 4 (4.94%) MS Excel
2 3 (3.70%) Photoshop
2 3 (3.70%) Fireworks
Business Applications
1 4 (4.94%) Google Analytics
2 2 (2.47%) WebTrends
3 1 (1.23%) SiteCatalyst
Communications & Networking
1 1 (1.23%) Internet
1 1 (1.23%) SSL
Database & Business Intelligence
1 48 (59.26%) SQL Server
2 3 (3.70%) Relational Database
3 1 (1.23%) SQL Server 2008
3 1 (1.23%) MySQL
Development Applications
1 4 (4.94%) Visual Studio
2 3 (3.70%) Dreamweaver
3 1 (1.23%) PhoneGap
General
1 20 (24.69%) Marketing
2 3 (3.70%) Finance
2 3 (3.70%) Advertising
2 3 (3.70%) Publishing
3 1 (1.23%) Retail
Job Titles
1 51 (62.96%) Developer
2 37 (45.68%) Programmer
3 20 (24.69%) Software Programmer
3 20 (24.69%) Software Engineer
3 20 (24.69%) Software Developer
4 17 (20.99%) Graduate
4 17 (20.99%) Graduate Developer
4 17 (20.99%) Graduate Programmer
5 9 (11.11%) Web Developer
6 7 (8.64%) Team Leader
7 6 (7.41%) Development Team Leader
7 6 (7.41%) .NET Team Leader
8 5 (6.17%) PPC Specialist
8 5 (6.17%) PPC Executive
8 5 (6.17%) PPC Manager
8 5 (6.17%) PPC Analyst
8 5 (6.17%) .NET Developer
9 3 (3.70%) SEO Specialist
9 3 (3.70%) Engagement Manager
9 3 (3.70%) .NET Web Developer
Libraries, Frameworks & Software Standards
1 53 (65.43%) .NET
2 52 (64.20%) ASP.NET
3 17 (20.99%) HTML
4 14 (17.28%) CSS
5 9 (11.11%) jQuery
6 6 (7.41%) EDI
7 5 (6.17%) .NET Framework
7 5 (6.17%) CSS3
7 5 (6.17%) HTML5
8 4 (4.94%) Twitter Bootstrap
9 3 (3.70%) Sass
9 3 (3.70%) LESS
10 2 (2.47%) ASP.NET MVC
11 1 (1.23%) Google Maps API
11 1 (1.23%) REST
11 1 (1.23%) SAML
11 1 (1.23%) WSDL
11 1 (1.23%) XHTML
11 1 (1.23%) ASP.NET Web Forms
Miscellaneous
1 21 (25.93%) Social Media
2 3 (3.70%) Web 2.0
2 3 (3.70%) Mobile App
2 3 (3.70%) Open Source
Processes & Methodologies
1 46 (56.79%) MVC
2 43 (53.09%) Agile Software Development
2 43 (53.09%) User Experience Design
3 20 (24.69%) Software Engineering
4 15 (18.52%) Pay per click
5 10 (12.35%) Web Development
6 9 (11.11%) Digital Marketing
6 9 (11.11%) Analytics
7 8 (9.88%) Project Management
7 8 (9.88%) E-Commerce
8 6 (7.41%) E-business
8 6 (7.41%) B2B
8 6 (7.41%) User Acceptance Testing
9 5 (6.17%) Web Design
10 4 (4.94%) Online Marketing
10 4 (4.94%) Responsive Web Design
11 3 (3.70%) Web Application Development
11 3 (3.70%) ITIL
11 3 (3.70%) OO
11 3 (3.70%) OOD
Programming Languages
1 52 (64.20%) C#
2 16 (19.75%) JavaScript
3 6 (7.41%) PHP
4 3 (3.70%) Ruby
5 1 (1.23%) SQL
5 1 (1.23%) T-SQL
Qualifications
1 10 (12.35%) Degree
Vendors
1 6 (7.41%) Twitter
2 5 (6.17%) Google
2 5 (6.17%) Microsoft
2 5 (6.17%) Facebook
3 3 (3.70%) JBoss
3 3 (3.70%) Adobe
4 1 (1.23%) Yahoo!
4 1 (1.23%) Ektron
4 1 (1.23%) HP
4 1 (1.23%) IBM
4 1 (1.23%) ExactTarget