The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 149 126 157
Rank change year-on-year
-23 +31
Permanent jobs citing SEO 12 37 14
As % of all permanent IT jobs located in Scotland 0.40% 1.19% 0.42%
As % of the Processes & Methodologies category 0.45% 1.37% 0.50%
Number of salaries quoted 12 32 2
Average salary £35,500 £35,000 £40,750
Average salary % change year-on-year
+1.42% -14.11%
90% offered a salary of more than £30,050 £32,500 £35,350
10% offered a salary of more than £37,500 £37,500 £46,150
UK excluding London average salary £35,000 £33,000 £32,500
% change year-on-year
+6.06% +1.53%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2654 2701 2821
As % of all permanent IT jobs located in Scotland 89.48% 86.93% 84.39%
Number of salaries quoted 1702 1714 1846
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £65,000 £63,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 11 February 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +1 6 £35,500 +10.93%
Glasgow -43 6 £35,250 +0.71%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 11 February 2016, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 22 (70.97%) Marketing
2 18 (58.06%) Analytics
3 14 (45.16%) HTML
4 13 (41.94%) CSS
5 12 (38.71%) Google
5 12 (38.71%) Google Analytics
5 12 (38.71%) Digital Marketing
6 11 (35.48%) User Experience
7 9 (29.03%) Pay per click
8 7 (22.58%) Online Marketing
8 7 (22.58%) Social Media
9 6 (19.35%) HTML5
9 6 (19.35%) Degree
9 6 (19.35%) Graphic Design
9 6 (19.35%) Business Intelligence
9 6 (19.35%) Finance
10 5 (16.13%) Advertising
10 5 (16.13%) JavaScript
10 5 (16.13%) Retail
10 5 (16.13%) Agile Software Development
10 5 (16.13%) Analytical Skills
11 4 (12.90%) Customer Insight
11 4 (12.90%) AdWords
11 4 (12.90%) Information Architecture
11 4 (12.90%) CSS3
11 4 (12.90%) Data Quality
11 4 (12.90%) jQuery
11 4 (12.90%) Banking
11 4 (12.90%) Web Design
11 4 (12.90%) Photography

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 11 February 2016, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (9.68%) WordPress
2 2 (6.45%) CMS
2 2 (6.45%) SharePoint
Business Applications
1 3 (9.68%) Magento
Cloud Services
1 12 (38.71%) Google Analytics
2 4 (12.90%) AdWords
3 3 (9.68%) Adobe Creative Cloud
Communications & Networking
1 1 (3.23%) Internet
Database & Business Intelligence
1 3 (9.68%) NoSQL
2 2 (6.45%) Relational Database
General
1 22 (70.97%) Marketing
2 6 (19.35%) Finance
3 5 (16.13%) Advertising
3 5 (16.13%) Retail
4 4 (12.90%) Banking
5 3 (9.68%) Publishing
6 1 (3.23%) Brand Awareness
Job Titles
1 7 (22.58%) Designer
1 7 (22.58%) Digital Designer
2 5 (16.13%) Developer
3 3 (9.68%) Account Manager
3 3 (9.68%) Consultant
4 2 (6.45%) .NET Developer
4 2 (6.45%) .NET Software Developer
4 2 (6.45%) Digital Marketing Manager
4 2 (6.45%) Healthcare Consultant
4 2 (6.45%) Implementation Consultant
4 2 (6.45%) Marketing Manager
4 2 (6.45%) PHP Developer
4 2 (6.45%) SEO Account Manager
4 2 (6.45%) SEO Executive
4 2 (6.45%) SEO Manager
4 2 (6.45%) SEO Specialist
4 2 (6.45%) Software Developer
5 1 (3.23%) Digital Account Manager
5 1 (3.23%) Head of Search
5 1 (3.23%) Senior Digital Designer
Libraries, Frameworks & Software Standards
1 14 (45.16%) HTML
2 13 (41.94%) CSS
3 6 (19.35%) HTML5
4 4 (12.90%) CSS3
4 4 (12.90%) jQuery
5 3 (9.68%) .NET
6 2 (6.45%) ASP.NET
6 2 (6.45%) ASP.NET MVC
6 2 (6.45%) RESTful
6 2 (6.45%) Web Services
Miscellaneous
1 11 (35.48%) User Experience
2 7 (22.58%) Social Media
3 6 (19.35%) Graphic Design
4 5 (16.13%) Analytical Skills
5 4 (12.90%) Photography
6 2 (6.45%) Copywriting
6 2 (6.45%) e-Health
6 2 (6.45%) Health Informatics
6 2 (6.45%) Informatics
6 2 (6.45%) LIMS
6 2 (6.45%) NHS
6 2 (6.45%) PACS
7 1 (3.23%) Algorithms
7 1 (3.23%) Computer Science
7 1 (3.23%) Digital Media
7 1 (3.23%) Mathematics
Processes & Methodologies
1 18 (58.06%) Analytics
2 12 (38.71%) Digital Marketing
3 9 (29.03%) Pay per click
4 7 (22.58%) Online Marketing
5 6 (19.35%) Business Intelligence
6 5 (16.13%) Agile Software Development
7 4 (12.90%) Customer Insight
7 4 (12.90%) E-Commerce
7 4 (12.90%) Information Architecture
7 4 (12.90%) OO
7 4 (12.90%) Web Design
8 3 (9.68%) Business Development
8 3 (9.68%) Web Analytics
9 2 (6.45%) Competitor Analysis
9 2 (6.45%) CRM
9 2 (6.45%) Data Analysis
9 2 (6.45%) MVC
9 2 (6.45%) OOP
9 2 (6.45%) Project Management
9 2 (6.45%) Web Development
Programming Languages
1 5 (16.13%) JavaScript
2 4 (12.90%) PHP
2 4 (12.90%) SQL
3 2 (6.45%) C#
4 1 (3.23%) CFML
Qualifications
1 6 (19.35%) Degree
Quality Assurance & Compliance
1 4 (12.90%) Data Quality
2 2 (6.45%) HL7
Systems Management
1 1 (3.23%) TeamSite
Vendors
1 12 (38.71%) Google
2 3 (9.68%) Adobe
3 1 (3.23%) Omniture