The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 132 131 151
Rank change year-on-year
-1 +20
Permanent jobs citing SEO 24 41 9
As % of all permanent IT jobs located in Scotland 0.77% 1.11% 0.30%
As % of the Processes & Methodologies category 0.91% 1.36% 0.38%
Number of salaries quoted 19 20 6
Average salary £35,000 £37,500 £31,000
Average salary % change year-on-year
-6.66% +20.96%
90% offered a salary of more than £32,500 £19,000 £26,000
10% offered a salary of more than £37,500 £47,500 £31,750
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2628 3019 2342
As % of all permanent IT jobs located in Scotland 84.56% 81.64% 78.22%
Number of salaries quoted 1600 1978 1388
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £32,500 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +11 19 £35,000 -6.66% 2
Edinburgh +1 5 £42,500 +25.00%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 27 March 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 39 (66.10%) User Experience
2 35 (59.32%) UX Design
3 21 (35.59%) Agile Software Development
3 21 (35.59%) Marketing
4 19 (32.20%) MVC
5 18 (30.51%) C#
5 18 (30.51%) .NET
5 18 (30.51%) SQL Server
5 18 (30.51%) ASP.NET
6 13 (22.03%) Pay per click
6 13 (22.03%) CSS
6 13 (22.03%) HTML
7 12 (20.34%) Social Media
8 11 (18.64%) CSS3
8 11 (18.64%) HTML5
8 11 (18.64%) jQuery
9 10 (16.95%) JavaScript
10 8 (13.56%) CMS
10 8 (13.56%) Degree
10 8 (13.56%) Digital Marketing
11 7 (11.86%) PHP
11 7 (11.86%) CRM
12 6 (10.17%) MySQL
12 6 (10.17%) Web Development
12 6 (10.17%) Google
12 6 (10.17%) Drupal
12 6 (10.17%) Analytics
13 5 (8.47%) Mobile App
13 5 (8.47%) PHP5
13 5 (8.47%) Open Source

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 27 March 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (13.56%) CMS
2 6 (10.17%) Drupal
3 1 (1.69%) Umbraco
3 1 (1.69%) Apache
3 1 (1.69%) Tomcat
Applications
1 3 (5.08%) Photoshop
2 1 (1.69%) MS Project
2 1 (1.69%) MS Office
Business Applications
1 5 (8.47%) Magento
2 3 (5.08%) Google Analytics
Communications & Networking
1 4 (6.78%) Internet
Database & Business Intelligence
1 18 (30.51%) SQL Server
2 6 (10.17%) MySQL
3 1 (1.69%) Data Mining
3 1 (1.69%) Relational Database
Development Applications
1 1 (1.69%) Selenium
General
1 21 (35.59%) Marketing
2 4 (6.78%) Finance
2 4 (6.78%) Advertising
3 2 (3.39%) Publishing
3 2 (3.39%) Games
3 2 (3.39%) Retail
Job Titles
1 27 (45.76%) Developer
2 17 (28.81%) .NET Developer
2 17 (28.81%) Agile .NET Developer
3 12 (20.34%) Project Manager
3 12 (20.34%) Digital Project Manager
4 10 (16.95%) Consultant
5 8 (13.56%) PPC Specialist
5 8 (13.56%) PPC Manager
5 8 (13.56%) PPC Analyst
5 8 (13.56%) PPC Executive
6 6 (10.17%) PHP Developer
7 4 (6.78%) SEO Consultant
8 3 (5.08%) Technical Consultant
8 3 (5.08%) Digital Designer
8 3 (5.08%) Designer
9 2 (3.39%) Front-End Developer
10 1 (1.69%) Digital Producer
10 1 (1.69%) Drupal Developer
10 1 (1.69%) Data Analyst
10 1 (1.69%) Account Manager
Libraries, Frameworks & Software Standards
1 18 (30.51%) .NET
1 18 (30.51%) ASP.NET
2 13 (22.03%) CSS
2 13 (22.03%) HTML
3 11 (18.64%) CSS3
3 11 (18.64%) jQuery
3 11 (18.64%) HTML5
4 1 (1.69%) REST
4 1 (1.69%) Ext JS
4 1 (1.69%) ASP.NET MVC
4 1 (1.69%) Sass
4 1 (1.69%) ASP.NET Web Forms
4 1 (1.69%) SOAP
4 1 (1.69%) XML
4 1 (1.69%) Flash
4 1 (1.69%) XHTML
4 1 (1.69%) LAMP
4 1 (1.69%) Ajax
4 1 (1.69%) .NET Framework
Miscellaneous
1 39 (66.10%) User Experience
2 12 (20.34%) Social Media
3 5 (8.47%) Open Source
3 5 (8.47%) Mobile App
4 1 (1.69%) Blog
4 1 (1.69%) New Media
Operating Systems
1 1 (1.69%) UNIX
Processes & Methodologies
1 35 (59.32%) UX Design
2 21 (35.59%) Agile Software Development
3 19 (32.20%) MVC
4 13 (22.03%) Pay per click
5 8 (13.56%) Digital Marketing
6 7 (11.86%) CRM
7 6 (10.17%) Web Development
7 6 (10.17%) Analytics
8 5 (8.47%) Web Application Development
9 4 (6.78%) Internet Marketing
9 4 (6.78%) Responsive Web Design
10 3 (5.08%) OO
11 2 (3.39%) Migration
11 2 (3.39%) Automated Testing
11 2 (3.39%) Online Marketing
12 1 (1.69%) Predictive Modelling
12 1 (1.69%) Progressive Enhancement
12 1 (1.69%) Performance Analysis
12 1 (1.69%) OO PHP
12 1 (1.69%) Coaching
Programming Languages
1 18 (30.51%) C#
2 10 (16.95%) JavaScript
3 7 (11.86%) PHP
4 5 (8.47%) PHP5
5 2 (3.39%) SQL
6 1 (1.69%) T-SQL
6 1 (1.69%) Java
Qualifications
1 8 (13.56%) Degree
Quality Assurance & Compliance
1 2 (3.39%) QA
Vendors
1 6 (10.17%) Google
2 1 (1.69%) Facebook
2 1 (1.69%) Microsoft
Lanarkshire
Search Consultancy
Salary: £25000.00 - £35000.00 per annum + benefits
Posted: 2 days ago
Glasgow, Lanarkshire
SIMUL8 Corporation
Salary: Competitive + Benefits
Posted: 7 days ago
Kilmarnock
Recruitment Genius
Salary: £28000 - £30000 per annum
Posted: 23 days ago