The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 135 125 153
Rank change year-on-year
-10 +28
Permanent jobs citing SEO 17 48 4
As % of all permanent IT jobs located in Scotland 0.58% 1.25% 0.13%
As % of the Processes & Methodologies category 0.67% 1.54% 0.16%
Number of salaries quoted 13 35 1
Average salary £35,000 £37,500 £27,500
Average salary % change year-on-year
-6.66% +36.36%
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2543 3114 2490
As % of all permanent IT jobs located in Scotland 86.12% 81.28% 78.03%
Number of salaries quoted 1587 2068 1489
Average salary £45,000 £42,500 £41,500
Average salary % change year-on-year
+5.88% +2.40%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 22 May 2015.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +26 12 £32,500 +22.64% 7
Glasgow -29 4 £37,500 - 1
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 22 May 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 30 (57.69%) User Experience
2 28 (53.85%) UX Design
3 24 (46.15%) Marketing
4 15 (28.85%) Agile Software Development
5 14 (26.92%) Pay per click
6 12 (23.08%) MVC
7 11 (21.15%) SQL Server
7 11 (21.15%) CRM
7 11 (21.15%) Digital Marketing
8 10 (19.23%) .NET
8 10 (19.23%) C#
8 10 (19.23%) HTML
8 10 (19.23%) ASP.NET
8 10 (19.23%) Social Media
9 9 (17.31%) Finance
10 8 (15.38%) Degree
10 8 (15.38%) Analytics
11 7 (13.46%) CSS
11 7 (13.46%) JavaScript
12 6 (11.54%) Internet
12 6 (11.54%) Google
12 6 (11.54%) Internet Marketing
13 5 (9.62%) CMS
13 5 (9.62%) PHP
14 4 (7.69%) jQuery
14 4 (7.69%) Responsive Web Design
14 4 (7.69%) CSS3
14 4 (7.69%) HTML5
15 3 (5.77%) QA
15 3 (5.77%) Google Analytics

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 22 May 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 5 (9.62%) CMS
2 3 (5.77%) Drupal
3 2 (3.85%) Umbraco
4 1 (1.92%) Joomla!
4 1 (1.92%) WordPress
4 1 (1.92%) SharePoint
4 1 (1.92%) Apache
4 1 (1.92%) Tomcat
Business Applications
1 1 (1.92%) Magento
Cloud Services
1 3 (5.77%) Google Analytics
Communications & Networking
1 6 (11.54%) Internet
Database & Business Intelligence
1 11 (21.15%) SQL Server
2 3 (5.77%) MySQL
3 1 (1.92%) Big Data
Development Applications
1 1 (1.92%) Selenium
General
1 24 (46.15%) Marketing
2 9 (17.31%) Finance
3 2 (3.85%) Games
3 2 (3.85%) Advertising
3 2 (3.85%) Publishing
3 2 (3.85%) Retail
Job Titles
1 15 (28.85%) Developer
2 12 (23.08%) Digital Project Manager
2 12 (23.08%) Project Manager
3 10 (19.23%) .NET Developer
3 10 (19.23%) Consultant
3 10 (19.23%) Agile .NET Developer
4 8 (15.38%) PPC Specialist
4 8 (15.38%) PPC Manager
4 8 (15.38%) PPC Analyst
4 8 (15.38%) PPC Executive
5 4 (7.69%) Website Manager
5 4 (7.69%) SEO Consultant
6 3 (5.77%) SEO Manager
6 3 (5.77%) Content Manager
6 3 (5.77%) Technical Consultant
7 2 (3.85%) Front-End Developer
7 2 (3.85%) Technical Manager
8 1 (1.92%) Data Conversion Specialist
8 1 (1.92%) Digital Marketing Executive
8 1 (1.92%) Relationships Manager
Libraries, Frameworks & Software Standards
1 10 (19.23%) .NET
1 10 (19.23%) HTML
1 10 (19.23%) ASP.NET
2 7 (13.46%) CSS
3 4 (7.69%) jQuery
3 4 (7.69%) CSS3
3 4 (7.69%) HTML5
4 1 (1.92%) Sass
4 1 (1.92%) Ajax
4 1 (1.92%) Ext JS
4 1 (1.92%) Web Services
Miscellaneous
1 30 (57.69%) User Experience
2 10 (19.23%) Social Media
3 2 (3.85%) Open Source
4 1 (1.92%) Mobile App
4 1 (1.92%) Data Conversion
4 1 (1.92%) Blog
Operating Systems
1 1 (1.92%) UNIX
Processes & Methodologies
1 28 (53.85%) UX Design
2 15 (28.85%) Agile Software Development
3 14 (26.92%) Pay per click
4 12 (23.08%) MVC
5 11 (21.15%) CRM
5 11 (21.15%) Digital Marketing
6 8 (15.38%) Analytics
7 6 (11.54%) Internet Marketing
8 4 (7.69%) Responsive Web Design
9 2 (3.85%) Migration
9 2 (3.85%) Stakeholder Management
9 2 (3.85%) Content Management
10 1 (1.92%) Website Architecture
10 1 (1.92%) Predictive Modelling
10 1 (1.92%) Marketing Strategy
10 1 (1.92%) Progressive Enhancement
10 1 (1.92%) Performance Analysis
10 1 (1.92%) OO PHP
10 1 (1.92%) Coaching
10 1 (1.92%) Mobile Development
Programming Languages
1 10 (19.23%) C#
2 7 (13.46%) JavaScript
3 5 (9.62%) PHP
4 2 (3.85%) PHP5
5 1 (1.92%) Java
Qualifications
1 8 (15.38%) Degree
Quality Assurance & Compliance
1 3 (5.77%) QA
Systems Management
1 3 (5.77%) TeamSite
Vendors
1 6 (11.54%) Google
2 1 (1.92%) Facebook
2 1 (1.92%) Twitter
2 1 (1.92%) Oracle
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