The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 148 139 138
Rank change year-on-year
-9 -1
Permanent jobs citing SEO 14 15 44
As % of all permanent IT jobs located in Scotland 0.49% 0.50% 1.14%
As % of the Processes & Methodologies category 0.55% 0.56% 1.35%
Number of salaries quoted 11 11 36
Median salary £35,000 £35,000 £37,500
Median salary % change year-on-year
- -6.66%
90% offered a salary of more than £27,000 £27,500 £19,000
10% offered a salary of more than £50,000 £40,000 £47,500
UK excluding London median salary £32,500 £30,000 £31,750
% change year-on-year
+8.33% -5.51%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2566 2668 3271
As % of all permanent IT jobs located in Scotland 90.07% 89.26% 84.70%
Number of salaries quoted 1498 1686 2180
Median salary £45,000 £44,000 £42,500
Median salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £30,000 £32,500 £30,000
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 31 May 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 31 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -1 8 £38,750 +22.04%
Glasgow -14 6 £34,250 -8.66%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 31 May 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for SEO.

1 18 (78.26%) Marketing
2 15 (65.22%) Digital Marketing
3 12 (52.17%) Pay per click
3 12 (52.17%) Analytics
4 11 (47.83%) Banking
5 9 (39.13%) Google
6 8 (34.78%) Google Analytics
6 8 (34.78%) HTML
7 6 (26.09%) User Experience
7 6 (26.09%) Analytical Skills
8 5 (21.74%) CSS
8 5 (21.74%) CMS
8 5 (21.74%) Social Media
9 4 (17.39%) Email Marketing
9 4 (17.39%) Project Management
10 3 (13.04%) TeamSite
10 3 (13.04%) JavaScript
10 3 (13.04%) Agile Software Development
10 3 (13.04%) Web Development
10 3 (13.04%) Campaign Analysis
10 3 (13.04%) AdWords
11 2 (8.70%) Electronic Patient Records
11 2 (8.70%) Line Management
11 2 (8.70%) Tag Management
11 2 (8.70%) User Stories
11 2 (8.70%) Relational Database
11 2 (8.70%) Competitor Analysis
11 2 (8.70%) Web Analytics
11 2 (8.70%) Retail Banking
11 2 (8.70%) Informatics

SEO
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (21.74%) CMS
2 2 (8.70%) SharePoint
3 1 (4.35%) Sitecore CMS
Cloud Services
1 8 (34.78%) Google Analytics
2 3 (13.04%) AdWords
Database & Business Intelligence
1 2 (8.70%) Electronic Patient Records
1 2 (8.70%) Relational Database
General
1 18 (78.26%) Marketing
2 11 (47.83%) Banking
3 2 (8.70%) Retail
3 2 (8.70%) Retail Banking
4 1 (4.35%) Finance
Job Titles
1 5 (21.74%) Analyst
2 3 (13.04%) Consultant
2 3 (13.04%) Digital Analyst
2 3 (13.04%) Web Analyst
3 2 (8.70%) Banking Analyst
3 2 (8.70%) Developer
3 2 (8.70%) Digital Marketing Analyst
3 2 (8.70%) Digital Project Manager
3 2 (8.70%) Healthcare Consultant
3 2 (8.70%) Implementation Consultant
3 2 (8.70%) Marketing Analyst
3 2 (8.70%) PHP Developer
3 2 (8.70%) PPC Specialist
3 2 (8.70%) Project Manager
3 2 (8.70%) SEO Executive
3 2 (8.70%) SEO Specialist
3 2 (8.70%) Web Content Analyst
3 2 (8.70%) Web Manager
4 1 (4.35%) Architect
4 1 (4.35%) Marketing Manager
Libraries, Frameworks & Software Standards
1 8 (34.78%) HTML
2 5 (21.74%) CSS
Miscellaneous
1 6 (26.09%) Analytical Skills
1 6 (26.09%) User Experience
2 5 (21.74%) Social Media
3 2 (8.70%) e-Health
3 2 (8.70%) Health Informatics
3 2 (8.70%) Informatics
3 2 (8.70%) LIMS
3 2 (8.70%) NHS
3 2 (8.70%) PACS
4 1 (4.35%) Blog
4 1 (4.35%) Copywriting
Processes & Methodologies
1 15 (65.22%) Digital Marketing
2 12 (52.17%) Analytics
2 12 (52.17%) Pay per click
3 4 (17.39%) Email Marketing
3 4 (17.39%) Project Management
4 3 (13.04%) Agile Software Development
4 3 (13.04%) Campaign Analysis
4 3 (13.04%) Web Development
5 2 (8.70%) Business Intelligence
5 2 (8.70%) Competitor Analysis
5 2 (8.70%) Content Management
5 2 (8.70%) Data Migration
5 2 (8.70%) Line Management
5 2 (8.70%) Migration
5 2 (8.70%) Online Marketing
5 2 (8.70%) OOP
5 2 (8.70%) Tag Management
5 2 (8.70%) User Stories
5 2 (8.70%) Web Analytics
5 2 (8.70%) Web Application Development
Programming Languages
1 3 (13.04%) JavaScript
2 2 (8.70%) PHP
2 2 (8.70%) SQL
2 2 (8.70%) VBA
Quality Assurance & Compliance
1 2 (8.70%) HL7
Systems Management
1 3 (13.04%) TeamSite
Vendors
1 9 (39.13%) Google
2 1 (4.35%) Sitecore