The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 133 125 151
Rank change year-on-year
-8 +26
Permanent jobs citing SEO 27 26 9
As % of all permanent IT jobs located in Scotland 0.73% 0.86% 0.29%
As % of the Processes & Methodologies category 0.91% 1.05% 0.38%
Number of salaries quoted 24 17 7
Average salary £35,000 £30,000 £32,500
Average salary % change year-on-year
+16.66% -7.69%
90% offered a salary of more than £19,000 £21,500 £23,100
10% offered a salary of more than £39,250 £50,500 £38,200
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2979 2467 2367
As % of all permanent IT jobs located in Scotland 80.54% 81.26% 75.50%
Number of salaries quoted 1939 1603 1587
Average salary £42,250 £42,500 £40,000
Average salary % change year-on-year
-0.58% +6.25%
90% offered a salary of more than £30,000 £30,000 £28,500
10% offered a salary of more than £60,000 £60,000 £56,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 28 August 2014.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -1 21 £36,250 +20.83% 1
Edinburgh -9 6 £32,750 +0.76% 2
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 28 August 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 49 (69.01%) .NET
1 49 (69.01%) C#
1 49 (69.01%) ASP.NET
1 49 (69.01%) User Experience Design
2 48 (67.61%) SQL Server
2 48 (67.61%) MVC
3 46 (64.79%) Agile Software Development
4 24 (33.80%) Software Engineering
5 13 (18.31%) JavaScript
5 13 (18.31%) Marketing
6 12 (16.90%) Social Media
6 12 (16.90%) HTML
7 10 (14.08%) CSS
8 8 (11.27%) jQuery
9 7 (9.86%) Analytics
10 6 (8.45%) CSS3
10 6 (8.45%) HTML5
10 6 (8.45%) Pay per click
10 6 (8.45%) Web Design
10 6 (8.45%) CMS
11 5 (7.04%) PHP
11 5 (7.04%) Degree
11 5 (7.04%) Drupal
11 5 (7.04%) Web Development
11 5 (7.04%) Facebook
11 5 (7.04%) Twitter
12 4 (5.63%) Responsive Web Design
12 4 (5.63%) Twitter Bootstrap
12 4 (5.63%) WordPress
12 4 (5.63%) Project Management

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 28 August 2014, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (8.45%) CMS
2 5 (7.04%) Drupal
3 4 (5.63%) WordPress
4 3 (4.23%) Joomla!
5 2 (2.82%) Umbraco
5 2 (2.82%) IIS
6 1 (1.41%) SharePoint
6 1 (1.41%) TeamSite
Applications
1 3 (4.23%) Photoshop
1 3 (4.23%) Fireworks
2 1 (1.41%) MS Office
2 1 (1.41%) MS Excel
Business Applications
1 3 (4.23%) Google Analytics
2 2 (2.82%) WebTrends
3 1 (1.41%) SiteCatalyst
Communications & Networking
1 1 (1.41%) Internet
1 1 (1.41%) SSL
Database & Business Intelligence
1 48 (67.61%) SQL Server
Development Applications
1 3 (4.23%) Dreamweaver
2 2 (2.82%) Visual Studio
General
1 13 (18.31%) Marketing
2 3 (4.23%) Advertising
3 2 (2.82%) Finance
Job Titles
1 48 (67.61%) Developer
2 41 (57.75%) Programmer
3 24 (33.80%) Software Engineer
3 24 (33.80%) Software Developer
3 24 (33.80%) Software Programmer
4 17 (23.94%) Graduate Developer
4 17 (23.94%) Graduate Programmer
4 17 (23.94%) Graduate
5 8 (11.27%) Team Leader
6 6 (8.45%) Web Developer
7 5 (7.04%) Development Team Leader
7 5 (7.04%) .NET Team Leader
8 4 (5.63%) Project Manager
9 3 (4.23%) Digital Project Manager
9 3 (4.23%) Digital Designer
9 3 (4.23%) Designer
9 3 (4.23%) Creative Web Developer
10 2 (2.82%) PPC Executive
10 2 (2.82%) Senior Digital Designer
10 2 (2.82%) Umbraco Developer
Libraries, Frameworks & Software Standards
1 49 (69.01%) .NET
1 49 (69.01%) ASP.NET
2 12 (16.90%) HTML
3 10 (14.08%) CSS
4 8 (11.27%) jQuery
5 6 (8.45%) CSS3
5 6 (8.45%) HTML5
6 4 (5.63%) Twitter Bootstrap
7 3 (4.23%) Sass
7 3 (4.23%) LESS
8 2 (2.82%) ASP.NET MVC
8 2 (2.82%) EDI
9 1 (1.41%) XHTML
9 1 (1.41%) SAML
9 1 (1.41%) WSDL
9 1 (1.41%) Google Maps API
9 1 (1.41%) .NET Framework
9 1 (1.41%) ASP.NET Web Forms
9 1 (1.41%) REST
9 1 (1.41%) PhoneGap
Miscellaneous
1 12 (16.90%) Social Media
2 3 (4.23%) Web 2.0
3 2 (2.82%) Mobile App
4 1 (1.41%) Digital Media
Processes & Methodologies
1 49 (69.01%) User Experience Design
2 48 (67.61%) MVC
3 46 (64.79%) Agile Software Development
4 24 (33.80%) Software Engineering
5 7 (9.86%) Analytics
6 6 (8.45%) Pay per click
6 6 (8.45%) Web Design
7 5 (7.04%) Web Development
8 4 (5.63%) Responsive Web Design
8 4 (5.63%) Project Management
9 3 (4.23%) E-Commerce
9 3 (4.23%) Digital Marketing
10 2 (2.82%) Online Marketing
10 2 (2.82%) User Acceptance Testing
10 2 (2.82%) B2B
10 2 (2.82%) Content Management
10 2 (2.82%) Scrum
10 2 (2.82%) E-business
11 1 (1.41%) Data Analysis
11 1 (1.41%) Asset Management
Programming Languages
1 49 (69.01%) C#
2 13 (18.31%) JavaScript
3 5 (7.04%) PHP
4 3 (4.23%) Ruby
5 1 (1.41%) SQL
5 1 (1.41%) T-SQL
Qualifications
1 5 (7.04%) Degree
Vendors
1 5 (7.04%) Facebook
1 5 (7.04%) Twitter
2 3 (4.23%) Google
2 3 (4.23%) Adobe
3 1 (1.41%) IBM
3 1 (1.41%) Microsoft
3 1 (1.41%) HP
3 1 (1.41%) Ektron
3 1 (1.41%) Yahoo!
3 1 (1.41%) ExactTarget
Edinburgh, Midlothian
Circle Recruitment
Salary: £30000 - £40000 per annum + Benefits
Posted: 5 hours ago
Edinburgh
Hays IT - Uk Posting account
Salary: £27000.00 - £30000.00 per annum + Performance Bonus scheme
Posted: 21 days ago
Glenrothes
Recruitment Genius
Salary: £18000 - £25000 per annum
Posted: 22 days ago