The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 154 137 134
Rank change year-on-year
-17 -3
Permanent jobs citing SEO 9 21 53
As % of all permanent IT jobs located in Scotland 0.31% 0.67% 1.34%
As % of the Processes & Methodologies category 0.35% 0.76% 1.57%
Number of salaries quoted 6 17 30
Average salary £38,750 £35,000 £37,500
Average salary % change year-on-year
+10.71% -6.66%
90% offered a salary of more than £32,000 £29,600 £19,000
10% offered a salary of more than £50,000 £41,000 £47,500
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2576 2757 3368
As % of all permanent IT jobs located in Scotland 89.63% 87.75% 84.84%
Number of salaries quoted 1586 1712 2216
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £31,650 £32,500 £30,000
10% offered a salary of more than £65,000 £57,500 £60,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing SEO across the Scotland region over the 3 months to 29 April 2016.

SEO Salary Histogram in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +5 5 £44,250 +36.15%
Glasgow -15 4 £38,750 +3.33%
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 29 April 2016, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (82.61%) Marketing
2 14 (60.87%) Digital Marketing
3 13 (56.52%) Analytics
4 12 (52.17%) Pay per click
5 10 (43.48%) Google Analytics
5 10 (43.48%) Google
6 9 (39.13%) HTML
7 8 (34.78%) User Experience
8 7 (30.43%) Banking
9 6 (26.09%) CSS
10 5 (21.74%) JavaScript
10 5 (21.74%) Online Marketing
10 5 (21.74%) Social Media
11 4 (17.39%) Analytical Skills
11 4 (17.39%) AdWords
11 4 (17.39%) Web Design
12 3 (13.04%) CMS
12 3 (13.04%) PHP
12 3 (13.04%) SQL
12 3 (13.04%) Web Analytics
12 3 (13.04%) Web Development
12 3 (13.04%) Degree
12 3 (13.04%) jQuery
12 3 (13.04%) CSS3
12 3 (13.04%) HTML5
13 2 (8.70%) Magento
13 2 (8.70%) Web Application Development
13 2 (8.70%) Health Informatics
13 2 (8.70%) Electronic Patient Records
13 2 (8.70%) Relational Database

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 29 April 2016, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (13.04%) CMS
2 2 (8.70%) SharePoint
2 2 (8.70%) WordPress
3 1 (4.35%) Sitecore CMS
Business Applications
1 2 (8.70%) Magento
Cloud Services
1 10 (43.48%) Google Analytics
2 4 (17.39%) AdWords
Communications & Networking
1 1 (4.35%) Internet
Database & Business Intelligence
1 2 (8.70%) Electronic Patient Records
1 2 (8.70%) Relational Database
General
1 19 (82.61%) Marketing
2 7 (30.43%) Banking
3 2 (8.70%) Advertising
4 1 (4.35%) Finance
4 1 (4.35%) Retail
Job Titles
1 3 (13.04%) Analyst
1 3 (13.04%) Consultant
1 3 (13.04%) Designer
1 3 (13.04%) Digital Analyst
1 3 (13.04%) Digital Designer
2 2 (8.70%) Account Manager
2 2 (8.70%) Developer
2 2 (8.70%) Digital Marketing Analyst
2 2 (8.70%) Healthcare Consultant
2 2 (8.70%) Implementation Consultant
2 2 (8.70%) Marketing Analyst
2 2 (8.70%) Marketing Manager
2 2 (8.70%) PHP Developer
2 2 (8.70%) SEO Executive
2 2 (8.70%) Web Manager
3 1 (4.35%) Content Manager
3 1 (4.35%) Digital Marketer
3 1 (4.35%) Digital Solutions Architect
3 1 (4.35%) Senior Designer
3 1 (4.35%) SEO Expert
Libraries, Frameworks & Software Standards
1 9 (39.13%) HTML
2 6 (26.09%) CSS
3 3 (13.04%) CSS3
3 3 (13.04%) HTML5
3 3 (13.04%) jQuery
4 1 (4.35%) .NET
Miscellaneous
1 8 (34.78%) User Experience
2 5 (21.74%) Social Media
3 4 (17.39%) Analytical Skills
4 2 (8.70%) Copywriting
4 2 (8.70%) e-Health
4 2 (8.70%) Graphic Design
4 2 (8.70%) Health Informatics
4 2 (8.70%) Informatics
4 2 (8.70%) LIMS
4 2 (8.70%) NHS
4 2 (8.70%) PACS
5 1 (4.35%) Algorithms
5 1 (4.35%) Blog
Processes & Methodologies
1 14 (60.87%) Digital Marketing
2 13 (56.52%) Analytics
3 12 (52.17%) Pay per click
4 5 (21.74%) Online Marketing
5 4 (17.39%) Web Design
6 3 (13.04%) Web Analytics
6 3 (13.04%) Web Development
7 2 (8.70%) Agile Software Development
7 2 (8.70%) Business Intelligence
7 2 (8.70%) Campaign Analysis
7 2 (8.70%) Competitor Analysis
7 2 (8.70%) CRM
7 2 (8.70%) Data Migration
7 2 (8.70%) Email Marketing
7 2 (8.70%) Migration
7 2 (8.70%) OO
7 2 (8.70%) OOP
7 2 (8.70%) Project Management
7 2 (8.70%) Tag Management
7 2 (8.70%) Web Application Development
Programming Languages
1 5 (21.74%) JavaScript
2 3 (13.04%) PHP
2 3 (13.04%) SQL
3 2 (8.70%) VBA
Qualifications
1 3 (13.04%) Degree
Quality Assurance & Compliance
1 2 (8.70%) HL7
Systems Management
1 1 (4.35%) TeamSite
Vendors
1 10 (43.48%) Google
2 1 (4.35%) Omniture
2 1 (4.35%) Sitecore