The table below looks at the statistics for SEO skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 127 138 142
Rank change year-on-year
+11 +4
Permanent jobs citing SEO 33 31 9
As % of all permanent IT jobs located in Scotland 1.06% 0.89% 0.31%
As % of the Processes & Methodologies category 1.27% 1.09% 0.39%
Number of salaries quoted 28 6 7
Average salary £35,000 £40,750 £31,000
Average salary % change year-on-year
-14.11% +31.45%
90% offered a salary of more than £32,500 £25,000 £25,400
10% offered a salary of more than £37,500 £50,000 £31,600
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2607 2853 2314
As % of all permanent IT jobs located in Scotland 83.99% 82.15% 79.63%
Number of salaries quoted 1639 1878 1437
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £32,500 £30,000 £28,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Scotland

SEO
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Scotland region.

SEO Salary Trend in Scotland

SEO
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Scotland region over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +28 26 £35,000 -26.31%
Edinburgh -3 7 £42,500 -1.73% 2
SEO
UK

SEO
Top 30 Related IT Skills in Scotland

For the 6 months to 4 March 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 51 (69.86%) User Experience
2 43 (58.90%) UX Design
3 29 (39.73%) MVC
4 27 (36.99%) Agile Software Development
5 26 (35.62%) Marketing
6 24 (32.88%) C#
6 24 (32.88%) .NET
6 24 (32.88%) SQL Server
6 24 (32.88%) ASP.NET
7 20 (27.40%) CSS
7 20 (27.40%) HTML
8 15 (20.55%) JavaScript
8 15 (20.55%) HTML5
8 15 (20.55%) Social Media
8 15 (20.55%) CSS3
8 15 (20.55%) jQuery
9 11 (15.07%) PHP
9 11 (15.07%) Pay per click
10 10 (13.70%) Degree
11 9 (12.33%) MySQL
12 8 (10.96%) CMS
13 7 (9.59%) Digital Marketing
14 6 (8.22%) Mobile App
14 6 (8.22%) Responsive Web Design
14 6 (8.22%) Drupal
14 6 (8.22%) Web Development
14 6 (8.22%) Advertising
14 6 (8.22%) OO
15 5 (6.85%) CRM
15 5 (6.85%) Photoshop

SEO
Top Related IT Skills in Scotland by Category

For the 6 months to 4 March 2015, IT jobs across the Scotland region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 8 (10.96%) CMS
2 6 (8.22%) Drupal
3 1 (1.37%) Apache
3 1 (1.37%) Tomcat
3 1 (1.37%) Umbraco
Applications
1 5 (6.85%) Photoshop
2 1 (1.37%) MS Project
2 1 (1.37%) MS Office
Business Applications
1 5 (6.85%) Magento
2 2 (2.74%) Google Analytics
Cloud Services
1 1 (1.37%) Trello
Communications & Networking
1 4 (5.48%) Internet
Database & Business Intelligence
1 24 (32.88%) SQL Server
2 9 (12.33%) MySQL
3 1 (1.37%) Data Mining
3 1 (1.37%) Relational Database
Development Applications
1 1 (1.37%) Selenium
1 1 (1.37%) Git (software)
General
1 26 (35.62%) Marketing
2 6 (8.22%) Advertising
3 4 (5.48%) Finance
4 2 (2.74%) Games
4 2 (2.74%) Publishing
4 2 (2.74%) Retail
Job Titles
1 37 (50.68%) Developer
2 22 (30.14%) .NET Developer
2 22 (30.14%) Agile .NET Developer
3 14 (19.18%) Digital Project Manager
3 14 (19.18%) Project Manager
4 10 (13.70%) PHP Developer
4 10 (13.70%) Consultant
5 7 (9.59%) PPC Specialist
5 7 (9.59%) Designer
5 7 (9.59%) Digital Designer
5 7 (9.59%) PPC Manager
5 7 (9.59%) PPC Analyst
5 7 (9.59%) PPC Executive
6 4 (5.48%) SEO Consultant
7 3 (4.11%) Technical Consultant
8 2 (2.74%) Senior Digital Designer
8 2 (2.74%) Front-End Developer
8 2 (2.74%) Senior Designer
9 1 (1.37%) Software Developer
9 1 (1.37%) Software Engineer
Libraries, Frameworks & Software Standards
1 24 (32.88%) .NET
1 24 (32.88%) ASP.NET
2 20 (27.40%) CSS
2 20 (27.40%) HTML
3 15 (20.55%) HTML5
3 15 (20.55%) CSS3
3 15 (20.55%) jQuery
4 5 (6.85%) LAMP
5 4 (5.48%) REST
5 4 (5.48%) SOAP
5 4 (5.48%) XML
5 4 (5.48%) Flash
5 4 (5.48%) XHTML
6 1 (1.37%) Ajax
6 1 (1.37%) .NET Framework
6 1 (1.37%) Sass
6 1 (1.37%) ASP.NET Web Forms
6 1 (1.37%) Ext JS
6 1 (1.37%) ASP.NET MVC
Miscellaneous
1 51 (69.86%) User Experience
2 15 (20.55%) Social Media
3 6 (8.22%) Mobile App
4 5 (6.85%) Open Source
5 1 (1.37%) New Media
Operating Systems
1 1 (1.37%) UNIX
Processes & Methodologies
1 43 (58.90%) UX Design
2 29 (39.73%) MVC
3 27 (36.99%) Agile Software Development
4 11 (15.07%) Pay per click
5 7 (9.59%) Digital Marketing
6 6 (8.22%) Responsive Web Design
6 6 (8.22%) Web Development
6 6 (8.22%) OO
7 5 (6.85%) CRM
7 5 (6.85%) Web Application Development
7 5 (6.85%) Analytics
8 4 (5.48%) OOP
8 4 (5.48%) Internet Marketing
9 2 (2.74%) Online Marketing
9 2 (2.74%) Mentoring
9 2 (2.74%) Migration
9 2 (2.74%) Automated Testing
9 2 (2.74%) Software Engineering
10 1 (1.37%) Project Management
10 1 (1.37%) E-Commerce
Programming Languages
1 24 (32.88%) C#
2 15 (20.55%) JavaScript
3 11 (15.07%) PHP
4 5 (6.85%) PHP5
5 2 (2.74%) SQL
6 1 (1.37%) T-SQL
6 1 (1.37%) Java
Qualifications
1 10 (13.70%) Degree
2 3 (4.11%) VCP4
Quality Assurance & Compliance
1 2 (2.74%) QA
Vendors
1 4 (5.48%) Google
2 1 (1.37%) Microsoft
Kilmarnock
Recruitment Genius
Salary: £28000 - £30000 per annum
Posted: Yesterday
Edinburgh, Midlothian
QA Limited
Salary: £192.38 per week
Posted: 20 days ago