The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 36 50 58
Rank change year-on-year
+14 +8
Permanent jobs citing Digital Marketing 29 4 6
As % of all permanent IT jobs located in Lancashire 5.65% 0.96% 1.23%
As % of the Processes & Methodologies category 6.73% 1.21% 1.55%
Number of salaries quoted 18 2 5
Average salary £22,500 £21,750 £27,500
Average salary % change year-on-year
+3.44% -20.90%
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Digital Marketing
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
431 331 386
As % of all permanent IT jobs located in Lancashire 84.02% 79.57% 79.42%
Number of salaries quoted 356 261 345
Average salary £36,000 £35,000 £35,000
Average salary % change year-on-year
+2.85% -
90% offered a salary of more than £24,375 £25,000 £23,000
10% offered a salary of more than £47,500 £50,000 £55,000
UK excluding London average salary £44,750 £42,500 £40,000
% change year-on-year
+5.29% +6.25%

Digital Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Lancashire region.

Digital Marketing Salary Trend in Lancashire

Digital Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Lancashire region over the 3 months to 27 May 2015.

Digital Marketing Salary Histogram in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 3 months to 27 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +4 12 £23,000 +5.74% 3
Blackpool - 2 £24,375 -
Nelson - 2 £29,500 -
Digital Marketing
North West

Digital Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 27 May 2015, IT jobs across the Lancashire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 39 (100.00%) Marketing
2 32 (82.05%) HTML
3 28 (71.79%) CSS
4 25 (64.10%) Social Media
5 24 (61.54%) jQuery
5 24 (61.54%) Web Development
5 24 (61.54%) PHP
6 21 (53.85%) SEO
6 21 (53.85%) Content Management
6 21 (53.85%) Pay per click
7 19 (48.72%) Email Marketing
8 17 (43.59%) WordPress
8 17 (43.59%) Social Media Marketing
9 12 (30.77%) Adobe Creative Suite
9 12 (30.77%) Photoshop
10 9 (23.08%) E-Commerce
11 8 (20.51%) CMS
11 8 (20.51%) Adobe Illustrator
11 8 (20.51%) Adobe
11 8 (20.51%) Degree
11 8 (20.51%) User Experience
12 7 (17.95%) ASP.NET
12 7 (17.95%) .NET
12 7 (17.95%) JavaScript
13 5 (12.82%) Electronics
13 5 (12.82%) Telecoms
13 5 (12.82%) Finance
13 5 (12.82%) Manufacturing
13 5 (12.82%) SAP
13 5 (12.82%) DTV

Digital Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 27 May 2015, IT jobs across the Lancashire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 17 (43.59%) WordPress
2 8 (20.51%) CMS
3 4 (10.26%) Node.js
Applications
1 12 (30.77%) Photoshop
1 12 (30.77%) Adobe Creative Suite
2 8 (20.51%) Adobe Illustrator
3 4 (10.26%) InDesign
3 4 (10.26%) Fireworks
Business Applications
1 5 (12.82%) SAP Oil and Gas
Cloud Services
1 4 (10.26%) Google Analytics
Database & Business Intelligence
1 3 (7.69%) MySQL
Development Applications
1 4 (10.26%) Grunt
1 4 (10.26%) Bower
General
1 39 (100.00%) Marketing
2 5 (12.82%) Electronics
2 5 (12.82%) Telecoms
2 5 (12.82%) Finance
2 5 (12.82%) Manufacturing
3 4 (10.26%) Advertising
4 2 (5.13%) Retail
4 2 (5.13%) Back Office
Job Titles
1 27 (69.23%) Developer
2 9 (23.08%) PHP Developer
3 8 (20.51%) Junior
3 8 (20.51%) Junior PHP Developer
3 8 (20.51%) Junior Developer
4 6 (15.38%) Web Developer
5 5 (12.82%) Website Developer
5 5 (12.82%) Front-End Developer
6 4 (10.26%) Designer
6 4 (10.26%) PPC Manager
6 4 (10.26%) PPC Analyst
6 4 (10.26%) PPC Specialist
6 4 (10.26%) Graphic Designer
6 4 (10.26%) PPC Executive
7 3 (7.69%) .NET Developer
8 2 (5.13%) Project Manager
8 2 (5.13%) Marketing Manager
8 2 (5.13%) Marketing Executive
8 2 (5.13%) Digital Marketing Executive
8 2 (5.13%) Email Marketing Manager
Libraries, Frameworks & Software Standards
1 32 (82.05%) HTML
2 28 (71.79%) CSS
3 24 (61.54%) jQuery
4 7 (17.95%) .NET
4 7 (17.95%) ASP.NET
5 4 (10.26%) Razor View Engine
6 3 (7.69%) HTML5
6 3 (7.69%) REST
6 3 (7.69%) CSS3
6 3 (7.69%) Laravel
6 3 (7.69%) JSON
7 1 (2.56%) Symfony
7 1 (2.56%) CakePHP
Miscellaneous
1 25 (64.10%) Social Media
2 8 (20.51%) User Experience
3 5 (12.82%) DTV
4 4 (10.26%) Copywriting
4 4 (10.26%) Blog
5 3 (7.69%) Mobile App
Processes & Methodologies
1 24 (61.54%) Web Development
2 21 (53.85%) SEO
2 21 (53.85%) Content Management
2 21 (53.85%) Pay per click
3 19 (48.72%) Email Marketing
4 17 (43.59%) Social Media Marketing
5 9 (23.08%) E-Commerce
6 5 (12.82%) Business Intelligence
6 5 (12.82%) Programme Management
7 4 (10.26%) Strategic Planning
7 4 (10.26%) Web Design
7 4 (10.26%) Responsive Web Design
7 4 (10.26%) Analytics
8 3 (7.69%) Mobile Application Development
9 2 (5.13%) Online Marketing
Programming Languages
1 24 (61.54%) PHP
2 7 (17.95%) JavaScript
3 4 (10.26%) C#
4 1 (2.56%) C
Qualifications
1 8 (20.51%) Degree
Vendors
1 8 (20.51%) Adobe
2 5 (12.82%) SAP
3 4 (10.26%) Google
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