The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 49 60 53
Rank change year-on-year
+11 -7
Permanent jobs citing Digital Marketing 16 2 8
As % of all permanent IT jobs located in Lancashire 3.07% 0.38% 1.53%
As % of the Processes & Methodologies category 3.70% 0.50% 2.14%
Number of salaries quoted 9 2 7
Average salary £30,000 £20,750 £45,000
Average salary % change year-on-year
+44.57% -53.88%
90% offered a salary of more than £28,200 £20,150 £24,200
10% offered a salary of more than £33,000 £21,350 £51,125
UK excluding London average salary £37,500 £32,500 £32,500
% change year-on-year
+15.38% -
Digital Marketing
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
432 397 373
As % of all permanent IT jobs located in Lancashire 82.92% 76.20% 71.18%
Number of salaries quoted 346 358 323
Average salary £37,500 £35,000 £33,500
Average salary % change year-on-year
+7.14% +4.47%
90% offered a salary of more than £24,000 £23,000 £25,000
10% offered a salary of more than £47,500 £47,500 £50,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Lancashire region.

Digital Marketing Salary Trend in Lancashire

Digital Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Lancashire region over the 3 months to 22 August 2014.

Digital Marketing Salary Histogram in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +11 14 £30,000 +44.57%
Lancaster - 2 £45,000 -
Digital Marketing
North West

Digital Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 22 August 2014, IT jobs across the Lancashire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 20 (100.00%) Marketing
2 11 (55.00%) SEO
3 10 (50.00%) HTML
4 9 (45.00%) CSS
5 8 (40.00%) jQuery
5 8 (40.00%) HTML5
6 7 (35.00%) CSS3
6 7 (35.00%) PHP5
6 7 (35.00%) WordPress
6 7 (35.00%) Magento
6 7 (35.00%) Twitter Bootstrap
6 7 (35.00%) MySQL
6 7 (35.00%) PHP
6 7 (35.00%) Zend
6 7 (35.00%) Zend Framework
7 6 (30.00%) Google
7 6 (30.00%) Pay per click
7 6 (30.00%) Analytics
7 6 (30.00%) Digital Media
8 5 (25.00%) Google Analytics
8 5 (25.00%) Business Development
8 5 (25.00%) CRM
8 5 (25.00%) Change Management
9 4 (20.00%) Advertising
9 4 (20.00%) Competitor Analysis
9 4 (20.00%) Web Marketing
9 4 (20.00%) Time Management
10 2 (10.00%) Online Marketing
10 2 (10.00%) B2B
10 2 (10.00%) B2C

Digital Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 22 August 2014, IT jobs across the Lancashire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (35.00%) WordPress
Business Applications
1 7 (35.00%) Magento
2 5 (25.00%) Google Analytics
Communications & Networking
1 1 (5.00%) FTP
Database & Business Intelligence
1 7 (35.00%) MySQL
General
1 20 (100.00%) Marketing
2 4 (20.00%) Advertising
Job Titles
1 8 (40.00%) Developer
2 7 (35.00%) Web Developer
2 7 (35.00%) Senior Developer
2 7 (35.00%) Senior Web Developer
2 7 (35.00%) PHP Developer
2 7 (35.00%) PHP Web Developer
2 7 (35.00%) Senior PHP Developer
2 7 (35.00%) Senior PHP Web Developer
3 4 (20.00%) PPC Specialist
3 4 (20.00%) PPC Executive
3 4 (20.00%) PPC Manager
3 4 (20.00%) PPC Analyst
4 1 (5.00%) .NET Developer
4 1 (5.00%) C# Developer
4 1 (5.00%) SEO Specialist
4 1 (5.00%) SEO Executive
4 1 (5.00%) UI Designer
4 1 (5.00%) C# .NET Developer
4 1 (5.00%) User Experience Designer
4 1 (5.00%) Designer
Libraries, Frameworks & Software Standards
1 10 (50.00%) HTML
2 9 (45.00%) CSS
3 8 (40.00%) jQuery
3 8 (40.00%) HTML5
4 7 (35.00%) CSS3
4 7 (35.00%) Twitter Bootstrap
4 7 (35.00%) Zend Framework
5 1 (5.00%) .NET
Miscellaneous
1 6 (30.00%) Digital Media
2 1 (5.00%) Social Media
Processes & Methodologies
1 11 (55.00%) SEO
2 6 (30.00%) Pay per click
2 6 (30.00%) Analytics
3 5 (25.00%) Business Development
3 5 (25.00%) CRM
3 5 (25.00%) Change Management
4 4 (20.00%) Competitor Analysis
4 4 (20.00%) Web Marketing
4 4 (20.00%) Time Management
5 2 (10.00%) Online Marketing
5 2 (10.00%) B2B
5 2 (10.00%) B2C
Programming Languages
1 7 (35.00%) PHP5
1 7 (35.00%) PHP
2 2 (10.00%) JavaScript
3 1 (5.00%) SQL
3 1 (5.00%) C#
Vendors
1 7 (35.00%) Zend
2 6 (30.00%) Google
3 1 (5.00%) Yahoo!
3 1 (5.00%) Facebook
3 1 (5.00%) Twitter