The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 52 58 50
Rank change year-on-year
+6 -8
Permanent jobs citing Digital Marketing 14 9 9
As % of all permanent IT jobs located in Lancashire 2.90% 1.64% 2.04%
As % of the Processes & Methodologies category 3.37% 2.01% 2.69%
Number of salaries quoted 13 9 8
Average salary £27,500 £23,500 £37,500
Average salary % change year-on-year
+17.02% -37.33%
90% offered a salary of more than £23,600 £22,300 £27,450
10% offered a salary of more than £32,400 £30,400 £45,000
UK excluding London average salary £39,000 £32,500 £32,500
% change year-on-year
+20.00% -
Digital Marketing
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
415 447 334
As % of all permanent IT jobs located in Lancashire 85.92% 81.57% 75.74%
Number of salaries quoted 355 399 289
Average salary £35,000 £35,000 £33,500
Average salary % change year-on-year
- +4.47%
90% offered a salary of more than £25,500 £23,500 £25,000
10% offered a salary of more than £47,000 £47,500 £65,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Digital Marketing
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Lancashire

Digital Marketing
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Lancashire region.

Digital Marketing Salary Trend in Lancashire

Digital Marketing
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Lancashire region over the 3 months to 31 October 2014.

Digital Marketing Salary Histogram in Lancashire

Digital Marketing
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Lancashire region over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackburn +16 6 £28,000 -9.67%
Preston -4 5 £30,000 +39.53% 1
Nelson - 3 £27,500 - 1
Digital Marketing
North West

Digital Marketing
Top 30 Related IT Skills in Lancashire

For the 6 months to 31 October 2014, IT jobs across the Lancashire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 27 (100.00%) Marketing
2 16 (59.26%) SEO
3 11 (40.74%) Pay per click
3 11 (40.74%) HTML
4 10 (37.04%) CSS
5 9 (33.33%) PHP
5 9 (33.33%) Zend
5 9 (33.33%) jQuery
5 9 (33.33%) WordPress
6 8 (29.63%) HTML5
6 8 (29.63%) Twitter Bootstrap
7 7 (25.93%) MySQL
7 7 (25.93%) CSS3
7 7 (25.93%) Magento
7 7 (25.93%) PHP5
7 7 (25.93%) Zend Framework
8 5 (18.52%) Business Development
8 5 (18.52%) Digital Media
8 5 (18.52%) Analytical Skills
8 5 (18.52%) Change Management
8 5 (18.52%) CRM
9 4 (14.81%) Google
9 4 (14.81%) Analytics
9 4 (14.81%) Google Analytics
10 3 (11.11%) Time Management
10 3 (11.11%) Web Marketing
10 3 (11.11%) JavaScript
10 3 (11.11%) Competitor Analysis
10 3 (11.11%) Advertising
11 2 (7.41%) Web Development

Digital Marketing
Top Related IT Skills in Lancashire by Category

For the 6 months to 31 October 2014, IT jobs across the Lancashire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 9 (33.33%) WordPress
2 1 (3.70%) CMS
Business Applications
1 7 (25.93%) Magento
2 4 (14.81%) Google Analytics
Communications & Networking
1 1 (3.70%) FTP
Database & Business Intelligence
1 7 (25.93%) MySQL
General
1 27 (100.00%) Marketing
2 3 (11.11%) Advertising
Job Titles
1 8 (29.63%) Developer
2 7 (25.93%) Web Developer
2 7 (25.93%) Senior Developer
2 7 (25.93%) Senior Web Developer
2 7 (25.93%) PHP Developer
2 7 (25.93%) PHP Web Developer
2 7 (25.93%) Senior PHP Developer
2 7 (25.93%) Senior PHP Web Developer
2 7 (25.93%) PPC Specialist
2 7 (25.93%) PPC Manager
2 7 (25.93%) PPC Analyst
2 7 (25.93%) PPC Executive
3 5 (18.52%) Digital Marketing Executive
3 5 (18.52%) Marketing Executive
4 2 (7.41%) Digital Marketing Specialist
5 1 (3.70%) UX Designer
5 1 (3.70%) Designer
5 1 (3.70%) C# .NET Developer
5 1 (3.70%) UI Designer
5 1 (3.70%) Graduate
Libraries, Frameworks & Software Standards
1 11 (40.74%) HTML
2 10 (37.04%) CSS
3 9 (33.33%) jQuery
4 8 (29.63%) HTML5
4 8 (29.63%) Twitter Bootstrap
5 7 (25.93%) CSS3
5 7 (25.93%) Zend Framework
6 1 (3.70%) .NET
Miscellaneous
1 5 (18.52%) Digital Media
1 5 (18.52%) Analytical Skills
2 1 (3.70%) Mathematics
2 1 (3.70%) User Experience
Processes & Methodologies
1 16 (59.26%) SEO
2 11 (40.74%) Pay per click
3 5 (18.52%) Business Development
3 5 (18.52%) CRM
3 5 (18.52%) Change Management
4 4 (14.81%) Analytics
5 3 (11.11%) Web Marketing
5 3 (11.11%) Competitor Analysis
5 3 (11.11%) Time Management
6 2 (7.41%) Web Development
7 1 (3.70%) Online Marketing
7 1 (3.70%) B2B
7 1 (3.70%) B2C
Programming Languages
1 9 (33.33%) PHP
2 7 (25.93%) PHP5
3 3 (11.11%) JavaScript
4 2 (7.41%) Java
4 2 (7.41%) SQL
5 1 (3.70%) C
5 1 (3.70%) C#
Vendors
1 9 (33.33%) Zend
2 4 (14.81%) Google
3 1 (3.70%) Oracle
Nelson, Lancashire
Circle Recruitment
Salary: £25000 - £30000 per annum + Benefits
Posted: Yesterday
Preston, Lancashire
Net Recruit.co.uk Ltd
Salary: Competitive, Dependent on Experience
Posted: Yesterday
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: 4 days ago