The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Digital Media
Rank 232 211 227
Rank change year-on-year
-21 +16
Permanent jobs citing Digital Media 18 33 49
As % of all permanent IT jobs located in the North West 0.24% 0.49% 0.61%
As % of the Miscellaneous category 0.73% 1.47% 1.91%
Number of salaries quoted 16 17 37
Average salary £30,500 £36,000 £30,000
Average salary % change year-on-year
-15.27% +20.00%
90% offered a salary of more than £19,500 £31,800 £24,400
10% offered a salary of more than £65,000 £45,000 £44,400
UK excluding London average salary £32,500 £38,000 £37,000
% change year-on-year
-14.47% +2.70%
Digital Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2468 2243 2560
As % of all permanent IT jobs located in the North West 33.50% 33.02% 32.10%
Number of salaries quoted 2123 1812 2252
Average salary £38,000 £35,000 £35,000
Average salary % change year-on-year
+8.57% -
90% offered a salary of more than £24,500 £25,000 £24,000
10% offered a salary of more than £62,000 £50,000 £50,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Digital Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in the North West

Digital Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the North West region.

Digital Media Salary Trend in the North West

Digital Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Media across the North West region over the 3 months to 19 December 2014.

Digital Media Salary Histogram in the North West

Digital Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Media within the North West region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -30 10 £24,250 -32.63% 1
Cheshire -1 7 £32,500 -10.34% 2
Merseyside +10 1 £100,000 +185.71%
Digital Media
England

Digital Media
Top 30 Related IT Skills in the North West

For the 6 months to 19 December 2014, IT jobs across the North West region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 17 (45.95%) SEO
1 17 (45.95%) HTML
2 16 (43.24%) Marketing
3 15 (40.54%) CSS
4 14 (37.84%) JavaScript
5 13 (35.14%) Adobe
6 12 (32.43%) Fireworks
7 11 (29.73%) Adobe Illustrator
8 10 (27.03%) Digital Marketing
9 9 (24.32%) Photoshop
9 9 (24.32%) Flash
10 8 (21.62%) jQuery
10 8 (21.62%) ActionScript
10 8 (21.62%) Campaign Management
10 8 (21.62%) Dreamweaver
10 8 (21.62%) Social Media
10 8 (21.62%) Information Architecture
11 7 (18.92%) CRM
12 6 (16.22%) Facebook
12 6 (16.22%) Analytical Skills
12 6 (16.22%) Analytics
13 5 (13.51%) Business Development
13 5 (13.51%) Change Management
14 4 (10.81%) Web Design
14 4 (10.81%) Agile Software Development
14 4 (10.81%) Product Management
14 4 (10.81%) Online Marketing
14 4 (10.81%) Pay per click
14 4 (10.81%) Twitter
14 4 (10.81%) Yahoo!

Digital Media
Top Related IT Skills in the North West by Category

For the 6 months to 19 December 2014, IT jobs across the North West region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.70%) CMS
1 1 (2.70%) Umbraco
Applications
1 12 (32.43%) Fireworks
2 11 (29.73%) Adobe Illustrator
3 9 (24.32%) Photoshop
4 3 (8.11%) MS Office
5 2 (5.41%) Adobe Creative Suite
6 1 (2.70%) Adobe After Effects
Communications & Networking
1 1 (2.70%) Broadband
Database & Business Intelligence
1 2 (5.41%) Data Warehouse
Development Applications
1 8 (21.62%) Dreamweaver
General
1 16 (43.24%) Marketing
2 2 (5.41%) Billing
2 2 (5.41%) Finance
3 1 (2.70%) Games
3 1 (2.70%) Back Office
3 1 (2.70%) Telecoms
Job Titles
1 13 (35.14%) Designer
2 9 (24.32%) Web Designer
3 4 (10.81%) Graphic Designer
4 3 (8.11%) SEO Executive
4 3 (8.11%) Creative Designer
4 3 (8.11%) Graduate
4 3 (8.11%) Project Manager
4 3 (8.11%) Digital Project Manager
5 2 (5.41%) Agile Project Manager
5 2 (5.41%) Pre Sales Engineer
6 1 (2.70%) Sales Engineer
6 1 (2.70%) Business Analyst
6 1 (2.70%) Analyst
6 1 (2.70%) IT Consultant
6 1 (2.70%) Consultant
6 1 (2.70%) Recruitment Consultant
6 1 (2.70%) Test Engineer
6 1 (2.70%) SEO Manager
6 1 (2.70%) IT Recruitment Consultant
6 1 (2.70%) Senior Test Engineer
Libraries, Frameworks & Software Standards
1 17 (45.95%) HTML
2 15 (40.54%) CSS
3 9 (24.32%) Flash
4 8 (21.62%) jQuery
5 1 (2.70%) HTML5
5 1 (2.70%) CSS3
5 1 (2.70%) XML
Miscellaneous
1 8 (21.62%) Social Media
2 6 (16.22%) Analytical Skills
3 4 (10.81%) User Experience
4 3 (8.11%) Graphic Design
5 2 (5.41%) BBC
6 1 (2.70%) Mobile Games
6 1 (2.70%) Interactive TV
6 1 (2.70%) Animation
6 1 (2.70%) Open Source
6 1 (2.70%) iDTV
Processes & Methodologies
1 17 (45.95%) SEO
2 10 (27.03%) Digital Marketing
3 8 (21.62%) Information Architecture
3 8 (21.62%) Campaign Management
4 7 (18.92%) CRM
5 6 (16.22%) Analytics
6 5 (13.51%) Business Development
6 5 (13.51%) Change Management
7 4 (10.81%) Pay per click
7 4 (10.81%) Web Design
7 4 (10.81%) Agile Software Development
7 4 (10.81%) Product Management
7 4 (10.81%) Online Marketing
8 3 (8.11%) B2B
8 3 (8.11%) B2C
9 2 (5.41%) Business Intelligence
9 2 (5.41%) Scrum
9 2 (5.41%) Mentoring
10 1 (2.70%) Time Management
10 1 (2.70%) UX Design
Programming Languages
1 14 (37.84%) JavaScript
2 8 (21.62%) ActionScript
3 1 (2.70%) Python
3 1 (2.70%) Ruby
3 1 (2.70%) Perl
3 1 (2.70%) C
3 1 (2.70%) C++
3 1 (2.70%) Java
Qualifications
1 1 (2.70%) ISEB
1 1 (2.70%) ISTQB
1 1 (2.70%) Degree
Vendors
1 13 (35.14%) Adobe
2 6 (16.22%) Facebook
3 4 (10.81%) Twitter
3 4 (10.81%) Yahoo!
3 4 (10.81%) Google
4 3 (8.11%) Microsoft
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