The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Digital Media
Rank 238 201 225
Rank change year-on-year
-37 +24
Permanent jobs citing Digital Media 18 38 30
As % of all permanent IT jobs located in the North West 0.24% 0.56% 0.41%
As % of the Miscellaneous category 0.75% 1.78% 1.30%
Number of salaries quoted 5 28 28
Average salary £70,000 £35,000 £35,250
Average salary % change year-on-year
+100.00% -0.70%
UK excluding London average salary £37,500 £35,000 £35,750
% change year-on-year
+7.14% -2.09%
Digital Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2412 2133 2311
As % of all permanent IT jobs located in the North West 32.63% 31.50% 31.70%
Number of salaries quoted 1878 1763 1957
Average salary £38,500 £36,000 £35,000
Average salary % change year-on-year
+6.94% +2.85%
90% offered a salary of more than £25,000 £24,500 £24,500
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Digital Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in the North West

Digital Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the North West region.

Digital Media Salary Trend in the North West

Digital Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Media across the North West region over the 3 months to 18 September 2014.

Digital Media Salary Histogram in the North West

Digital Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Media within the North West region over the 3 months to 18 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -26 10 £35,500 +1.42% 2
Lancashire +4 7 £70,000 +107.40%
Cheshire -21 1 £27,500 -31.25% 2
Digital Media
England

Digital Media
Top 30 Related IT Skills in the North West

For the 6 months to 18 September 2014, IT jobs across the North West region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 40 (57.97%) Marketing
2 25 (36.23%) HTML
2 25 (36.23%) SEO
3 24 (34.78%) CSS
4 21 (30.43%) JavaScript
5 19 (27.54%) Digital Marketing
5 19 (27.54%) Facebook
6 17 (24.64%) Analytics
6 17 (24.64%) Google
7 16 (23.19%) Online Marketing
8 15 (21.74%) Agile Software Development
9 14 (20.29%) Pay per click
9 14 (20.29%) Social Media
10 13 (18.84%) Mentoring
10 13 (18.84%) User Experience
11 12 (17.39%) CRM
12 11 (15.94%) Analytical Skills
13 10 (14.49%) Twitter
13 10 (14.49%) B2B
13 10 (14.49%) B2C
13 10 (14.49%) jQuery
13 10 (14.49%) Yahoo!
14 9 (13.04%) Web Development
14 9 (13.04%) Scrum
14 9 (13.04%) MVC
14 9 (13.04%) Adobe
14 9 (13.04%) E-Commerce
15 7 (10.14%) Retail
15 7 (10.14%) Content Management
15 7 (10.14%) Business Development

Digital Media
Top Related IT Skills in the North West by Category

For the 6 months to 18 September 2014, IT jobs across the North West region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.25%) CMS
1 5 (7.25%) SharePoint
2 4 (5.80%) Umbraco
2 4 (5.80%) MS Exchange
3 2 (2.90%) Drupal
Applications
1 6 (8.70%) Photoshop
2 5 (7.25%) Fireworks
2 5 (7.25%) Adobe Illustrator
3 1 (1.45%) MS Office
3 1 (1.45%) MS Excel
3 1 (1.45%) Adobe Captivate
3 1 (1.45%) MS PowerPoint
Business Applications
1 7 (10.14%) Google Analytics
2 3 (4.35%) Dynamics CRM
2 3 (4.35%) Dynamics GP
3 2 (2.90%) SiteCatalyst
3 2 (2.90%) Academy Revenues and Benefits
4 1 (1.45%) Magento
Cloud Services
1 4 (5.80%) Office 365
2 2 (2.90%) Cloud Computing
Communications & Networking
1 3 (4.35%) DNS
1 3 (4.35%) DHCP
2 2 (2.90%) TCP/IP
3 1 (1.45%) Broadband
3 1 (1.45%) WAN
Database & Business Intelligence
1 6 (8.70%) SQL Server
2 4 (5.80%) SQL Server Reporting Services
3 2 (2.90%) MySQL
Development Applications
1 4 (5.80%) Dreamweaver
General
1 40 (57.97%) Marketing
2 7 (10.14%) Retail
3 6 (8.70%) Advertising
4 4 (5.80%) Finance
5 2 (2.90%) Automotive
6 1 (1.45%) Pharmaceutical
6 1 (1.45%) Banking
Job Titles
1 10 (14.49%) Project Manager
1 10 (14.49%) Developer
1 10 (14.49%) Digital Project Manager
1 10 (14.49%) SEO Executive
2 9 (13.04%) Agile Project Manager
3 7 (10.14%) Designer
4 5 (7.25%) Web Developer
4 5 (7.25%) Consultant
4 5 (7.25%) Web Designer
5 4 (5.80%) J2EE Developer
5 4 (5.80%) Java Consultant
5 4 (5.80%) Java Developer
5 4 (5.80%) SEO Manager
5 4 (5.80%) Java/J2EE Developer
6 3 (4.35%) Senior Developer
6 3 (4.35%) Analyst
6 3 (4.35%) Senior Web Developer
7 2 (2.90%) PHP Developer
7 2 (2.90%) PHP Web Developer
7 2 (2.90%) Account Manager
Libraries, Frameworks & Software Standards
1 25 (36.23%) HTML
2 24 (34.78%) CSS
3 10 (14.49%) jQuery
4 5 (7.25%) Flash
5 4 (5.80%) Spring
5 4 (5.80%) JPA
5 4 (5.80%) Spring MVC
5 4 (5.80%) JSP
5 4 (5.80%) Servlets
5 4 (5.80%) Struts
5 4 (5.80%) JMS
5 4 (5.80%) .NET
5 4 (5.80%) J2EE
6 3 (4.35%) ASP.NET
6 3 (4.35%) Razor View Engine
6 3 (4.35%) ASP.NET MVC
7 1 (1.45%) XHTML
7 1 (1.45%) Web Services
7 1 (1.45%) XML
7 1 (1.45%) Ajax
Miscellaneous
1 14 (20.29%) Social Media
2 13 (18.84%) User Experience
3 11 (15.94%) Analytical Skills
4 4 (5.80%) Mobile App
5 2 (2.90%) BBC
6 1 (1.45%) iDTV
6 1 (1.45%) Visualisation
6 1 (1.45%) Open Source
6 1 (1.45%) Interactive TV
6 1 (1.45%) Online Banking
6 1 (1.45%) New Media
Operating Systems
1 4 (5.80%) Windows
Processes & Methodologies
1 25 (36.23%) SEO
2 19 (27.54%) Digital Marketing
3 17 (24.64%) Analytics
4 16 (23.19%) Online Marketing
5 15 (21.74%) Agile Software Development
6 14 (20.29%) Pay per click
7 13 (18.84%) Mentoring
8 12 (17.39%) CRM
9 10 (14.49%) B2B
9 10 (14.49%) B2C
10 9 (13.04%) Web Development
10 9 (13.04%) Scrum
10 9 (13.04%) MVC
10 9 (13.04%) E-Commerce
11 7 (10.14%) Content Management
11 7 (10.14%) Business Development
12 6 (8.70%) Display Advertising
13 5 (7.25%) Change Management
13 5 (7.25%) ITIL
13 5 (7.25%) BDD
Programming Languages
1 21 (30.43%) JavaScript
2 6 (8.70%) PHP
3 5 (7.25%) Java
4 4 (5.80%) Scala
4 4 (5.80%) C#
5 3 (4.35%) ActionScript
6 2 (2.90%) C
7 1 (1.45%) Perl
7 1 (1.45%) C++
7 1 (1.45%) Python
7 1 (1.45%) Ruby
Qualifications
1 1 (1.45%) ISEB
1 1 (1.45%) Degree
1 1 (1.45%) ISTQB
Quality Assurance & Compliance
1 1 (1.45%) ISO/IEC 27001
System Software
1 4 (5.80%) Active Directory
2 3 (4.35%) DFS Replication
Vendors
1 19 (27.54%) Facebook
2 17 (24.64%) Google
3 10 (14.49%) Twitter
3 10 (14.49%) Yahoo!
4 9 (13.04%) Adobe
5 6 (8.70%) Oracle
6 5 (7.25%) Microsoft
7 2 (2.90%) comScore
7 2 (2.90%) Pega
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