The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Digital Media
Rank 226 243 225
Rank change year-on-year
+17 -18
Permanent jobs citing Digital Media 6 15 43
As % of all permanent IT jobs located in the North West 0.11% 0.23% 0.61%
As % of the Miscellaneous category 0.26% 0.61% 1.69%
Number of salaries quoted 4 12 24
Average salary £28,000 £22,750 £37,500
Average salary % change year-on-year
+23.07% -39.33%
90% offered a salary of more than £18,000 £20,600 £27,500
10% offered a salary of more than £36,600 £36,650 £72,500
UK excluding London average salary £42,500 £35,000 £35,000
% change year-on-year
+21.42% -
Digital Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2271 2459 2538
As % of all permanent IT jobs located in the North West 40.03% 37.86% 35.98%
Number of salaries quoted 1901 1952 1969
Average salary £40,000 £40,000 £36,500
Average salary % change year-on-year
- +9.58%
90% offered a salary of more than £25,000 £24,936 £24,000
10% offered a salary of more than £60,000 £52,500 £57,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Digital Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in the North West

Digital Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the North West region.

Digital Media Salary Trend in the North West

Digital Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Media across the North West region over the 3 months to 30 April 2016.

Digital Media Salary Histogram in the North West

Digital Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Media within the North West region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -7 3 £21,500 - 30
Lancashire - 2 - - 5
Cheshire +21 1 £37,500 +29.31% 20
Digital Media
England

Digital Media
Top 30 Related IT Skills in the North West

For the 6 months to 30 April 2016, IT jobs across the North West region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 6 (50.00%) Social Media
2 4 (33.33%) Marketing
2 4 (33.33%) Adobe Illustrator
3 3 (25.00%) Acrobat
3 3 (25.00%) HTML
3 3 (25.00%) Photoshop
3 3 (25.00%) CSS
3 3 (25.00%) Time Management
3 3 (25.00%) User Experience
4 2 (16.67%) iSeries
4 2 (16.67%) Responsive Web Design
4 2 (16.67%) Analytics
4 2 (16.67%) jQuery
4 2 (16.67%) Google Analytics
4 2 (16.67%) Digital Marketing
4 2 (16.67%) Google
4 2 (16.67%) Pay per click
4 2 (16.67%) Web Development
4 2 (16.67%) JavaScript
4 2 (16.67%) SQL
4 2 (16.67%) SQL Server
4 2 (16.67%) E-Commerce
4 2 (16.67%) IBM
4 2 (16.67%) AS400
4 2 (16.67%) SEO
4 2 (16.67%) Benchmarking
4 2 (16.67%) Retail
4 2 (16.67%) Web Design
5 1 (8.33%) Information Security
5 1 (8.33%) Business Continuity

Digital Media
Top Related IT Skills in the North West by Category

For the 6 months to 30 April 2016, IT jobs across the North West region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Applications
1 4 (33.33%) Adobe Illustrator
2 3 (25.00%) Acrobat
2 3 (25.00%) Photoshop
3 1 (8.33%) Fireworks
Cloud Services
1 2 (16.67%) Google Analytics
Communications & Networking
1 1 (8.33%) SAN
1 1 (8.33%) SMS
1 1 (8.33%) VoIP
Database & Business Intelligence
1 2 (16.67%) SQL Server
General
1 4 (33.33%) Marketing
2 2 (16.67%) Retail
Job Titles
1 3 (25.00%) Artworker
2 2 (16.67%) Consultant
2 2 (16.67%) Digital Marketing Consultant
2 2 (16.67%) Marketing Consultant
3 1 (8.33%) Designer
3 1 (8.33%) Digital Executive
3 1 (8.33%) Graduate
3 1 (8.33%) Graphic Designer
3 1 (8.33%) Help Desk Support
3 1 (8.33%) Infrastructure Team Leader
3 1 (8.33%) IT Graduate
3 1 (8.33%) Marketing Executive
3 1 (8.33%) Sales Executive
3 1 (8.33%) Team Leader
Libraries, Frameworks & Software Standards
1 3 (25.00%) CSS
1 3 (25.00%) HTML
2 2 (16.67%) jQuery
3 1 (8.33%) Web Services
Miscellaneous
1 6 (50.00%) Social Media
2 3 (25.00%) User Experience
3 2 (16.67%) AS400
3 2 (16.67%) iSeries
4 1 (8.33%) Analytical Skills
4 1 (8.33%) Blog
4 1 (8.33%) Copywriting
4 1 (8.33%) Graphic Design
4 1 (8.33%) Mobile App
Operating Systems
1 1 (8.33%) Linux
1 1 (8.33%) Mac OS X
1 1 (8.33%) Windows
Processes & Methodologies
1 3 (25.00%) Time Management
2 2 (16.67%) Analytics
2 2 (16.67%) Benchmarking
2 2 (16.67%) Digital Marketing
2 2 (16.67%) E-Commerce
2 2 (16.67%) Pay per click
2 2 (16.67%) Responsive Web Design
2 2 (16.67%) SEO
2 2 (16.67%) Web Design
2 2 (16.67%) Web Development
3 1 (8.33%) Business Continuity
3 1 (8.33%) Change Control
3 1 (8.33%) DevOps
3 1 (8.33%) Information Security
3 1 (8.33%) Process Improvement
3 1 (8.33%) Service Delivery
Programming Languages
1 2 (16.67%) JavaScript
1 2 (16.67%) SQL
Qualifications
1 1 (8.33%) Degree
Quality Assurance & Compliance
1 1 (8.33%) ISO/IEC 27001
1 1 (8.33%) PCI DSS
System Software
1 1 (8.33%) Active Directory
1 1 (8.33%) Terminal Services
1 1 (8.33%) VMware Infrastructure
Vendors
1 2 (16.67%) Google
1 2 (16.67%) IBM
2 1 (8.33%) Adobe
2 1 (8.33%) Apple
2 1 (8.33%) Cisco
2 1 (8.33%) Citrix
2 1 (8.33%) LANDesk
2 1 (8.33%) VMware
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Salary: £38000 - £45000 per annum + extensive benefits
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Salary: £60000 - £90000 per annum + excellent benefits + Relocation
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Salary: £30000 - £40000 per annum
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Salary: £30000 per annum + Competitive Benefits Package
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Salary: £45000 - £50000 per annum + Competitive benefits package
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Salary: £25000 per annum + Competitive benefits package
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