The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Digital Media
Rank 232 207 165
Rank change year-on-year
-25 -42
Permanent jobs citing Digital Media 19 33 92
As % of all permanent IT jobs located in the North West 0.27% 0.50% 1.24%
As % of the Miscellaneous category 0.82% 1.49% 3.76%
Number of salaries quoted 12 15 64
Average salary £29,000 £37,500 £30,000
Average salary % change year-on-year
-22.66% +25.00%
90% offered a salary of more than £21,500 £31,000 £22,800
10% offered a salary of more than £53,000 £45,000 £40,000
UK excluding London average salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -
Digital Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the North West region.

Miscellaneous Category
North West
Permanent IT job ads with a match in the
Miscellaneous category
2307 2220 2444
As % of all permanent IT jobs located in the North West 33.33% 33.44% 32.82%
Number of salaries quoted 1927 1729 2025
Average salary £37,500 £36,500 £35,000
Average salary % change year-on-year
+2.73% +4.28%
90% offered a salary of more than £24,500 £24,500 £23,500
10% offered a salary of more than £57,500 £50,000 £50,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Digital Media
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the North West region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in the North West

Digital Media
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the North West region.

Digital Media Salary Trend in the North West

Digital Media
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Digital Media across the North West region over the 3 months to 2 March 2015.

Digital Media Salary Histogram in the North West

Digital Media
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Media within the North West region over the 3 months to 2 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -21 10 £28,250 -24.66%
Cheshire - 9 £29,000 - 2
Digital Media
England

Digital Media
Top 30 Related IT Skills in the North West

For the 6 months to 2 March 2015, IT jobs across the North West region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 21 (58.33%) HTML
2 19 (52.78%) CSS
3 17 (47.22%) Adobe
4 16 (44.44%) Fireworks
4 16 (44.44%) JavaScript
5 14 (38.89%) Marketing
6 13 (36.11%) SEO
6 13 (36.11%) Adobe Illustrator
7 12 (33.33%) Social Media
8 11 (30.56%) Pay per click
8 11 (30.56%) Photoshop
9 8 (22.22%) jQuery
9 8 (22.22%) ActionScript
9 8 (22.22%) Flash
9 8 (22.22%) Dreamweaver
9 8 (22.22%) Information Architecture
10 7 (19.44%) Analytics
10 7 (19.44%) Digital Marketing
11 6 (16.67%) Advertising
11 6 (16.67%) People Management
11 6 (16.67%) Online Marketing
11 6 (16.67%) Video on Demand
12 5 (13.89%) Facebook
12 5 (13.89%) Twitter
12 5 (13.89%) Yahoo!
12 5 (13.89%) Google
12 5 (13.89%) Graphic Design
13 4 (11.11%) Web Design
13 4 (11.11%) User Experience
14 3 (8.33%) Campaign Management

Digital Media
Top Related IT Skills in the North West by Category

For the 6 months to 2 March 2015, IT jobs across the North West region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.78%) CMS
1 1 (2.78%) Umbraco
Applications
1 16 (44.44%) Fireworks
2 13 (36.11%) Adobe Illustrator
3 11 (30.56%) Photoshop
4 3 (8.33%) MS Office
5 2 (5.56%) Adobe Creative Suite
6 1 (2.78%) Adobe After Effects
Communications & Networking
1 1 (2.78%) SMS
Database & Business Intelligence
1 2 (5.56%) Data Warehouse
Development Applications
1 8 (22.22%) Dreamweaver
General
1 14 (38.89%) Marketing
2 6 (16.67%) Advertising
3 3 (8.33%) Finance
4 2 (5.56%) Billing
5 1 (2.78%) Investment Banking
5 1 (2.78%) Back Office
5 1 (2.78%) Telecoms
5 1 (2.78%) Games
5 1 (2.78%) Banking
5 1 (2.78%) Retail
Job Titles
1 15 (41.67%) Designer
2 9 (25.00%) Web Designer
3 6 (16.67%) Graphic Designer
3 6 (16.67%) Digital Account Manager
3 6 (16.67%) Account Manager
4 4 (11.11%) Graduate
5 3 (8.33%) SEO Executive
5 3 (8.33%) Creative Designer
6 2 (5.56%) SEO Manager
6 2 (5.56%) Front-End Developer
6 2 (5.56%) Front-End Web Developer
6 2 (5.56%) Pre Sales Engineer
6 2 (5.56%) Web Developer
6 2 (5.56%) Consultant
6 2 (5.56%) Developer
7 1 (2.78%) Analyst
7 1 (2.78%) IT Consultant
7 1 (2.78%) Business Analyst
7 1 (2.78%) Business Consultant
7 1 (2.78%) IT Recruitment Consultant
Libraries, Frameworks & Software Standards
1 21 (58.33%) HTML
2 19 (52.78%) CSS
3 8 (22.22%) Flash
3 8 (22.22%) jQuery
4 3 (8.33%) HTML5
5 1 (2.78%) CSS3
Miscellaneous
1 12 (33.33%) Social Media
2 6 (16.67%) Video on Demand
3 5 (13.89%) Graphic Design
4 4 (11.11%) User Experience
5 1 (2.78%) Analytical Skills
5 1 (2.78%) Mobile Games
5 1 (2.78%) Animation
5 1 (2.78%) Copywriting
5 1 (2.78%) Blog
5 1 (2.78%) Open Source
Processes & Methodologies
1 13 (36.11%) SEO
2 11 (30.56%) Pay per click
3 8 (22.22%) Information Architecture
4 7 (19.44%) Analytics
4 7 (19.44%) Digital Marketing
5 6 (16.67%) Online Marketing
5 6 (16.67%) People Management
6 4 (11.11%) Web Design
7 3 (8.33%) B2B
7 3 (8.33%) B2C
7 3 (8.33%) Product Management
7 3 (8.33%) Web Development
7 3 (8.33%) Campaign Management
8 2 (5.56%) CRM
8 2 (5.56%) Business Intelligence
9 1 (2.78%) Time Management
9 1 (2.78%) UX Design
9 1 (2.78%) E-Commerce
9 1 (2.78%) Email Marketing
9 1 (2.78%) Mobile Commerce
Programming Languages
1 16 (44.44%) JavaScript
2 8 (22.22%) ActionScript
Qualifications
1 2 (5.56%) Degree
Vendors
1 17 (47.22%) Adobe
2 5 (13.89%) Yahoo!
2 5 (13.89%) Google
2 5 (13.89%) Facebook
2 5 (13.89%) Twitter
3 3 (8.33%) Microsoft
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