The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Marketing Strategy
Berkshire / Reading
Rank 95 135 142
Rank change year-on-year
+40 +7
Permanent jobs citing Marketing Strategy 16 8 7
As % of all permanent IT jobs located in Reading 1.29% 0.40% 0.30%
As % of the Processes & Methodologies category 1.52% 0.45% 0.35%
Number of salaries quoted 0 3 4
Median salary - £70,000 £27,500
Median salary % change year-on-year
- +154.54%
UK excluding London median salary £36,000 £52,500 £32,500
% change year-on-year
-31.42% +61.53%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1053 1776 2018
As % of all permanent IT jobs located in Reading 84.71% 88.01% 85.73%
Number of salaries quoted 785 1423 1371
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £35,000
10% offered a salary of more than £70,000 £75,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing Strategy
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Marketing Strategy as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Reading region.

Marketing Strategy Salary Trend in Reading

Marketing Strategy
Top 30 Related IT Skills in Reading

For the 6 months to 27 February 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing Strategy.

1 34 (100.00%) Marketing
2 28 (82.35%) Telecoms
3 17 (50.00%) Product Marketing
4 16 (47.06%) Android
4 16 (47.06%) STB
4 16 (47.06%) IPTV
4 16 (47.06%) Linux
4 16 (47.06%) Middleware
4 16 (47.06%) DOCSIS
4 16 (47.06%) DRM
4 16 (47.06%) DVB
4 16 (47.06%) HbbTV
5 15 (44.12%) MBA
6 11 (32.35%) Apple
6 11 (32.35%) HTML
6 11 (32.35%) MPEG
6 11 (32.35%) Google
6 11 (32.35%) Amazon AWS
6 11 (32.35%) DLNA
6 11 (32.35%) HTML5
6 11 (32.35%) Roku
6 11 (32.35%) Over-the-Top Content
6 11 (32.35%) PlayReady
6 11 (32.35%) HEVC
6 11 (32.35%) Nagra
6 11 (32.35%) Verimatrix
7 10 (29.41%) Degree
8 9 (26.47%) Humax
9 6 (17.65%) Retail
10 5 (14.71%) Finance

Marketing Strategy
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (2.94%) MS Office
Cloud Services
1 11 (32.35%) Amazon AWS
2 5 (14.71%) Cloud Computing
Communications & Networking
1 16 (47.06%) DOCSIS
1 16 (47.06%) DVB
1 16 (47.06%) HbbTV
2 11 (32.35%) DLNA
3 4 (11.76%) Internet
4 1 (2.94%) Wireless
General
1 34 (100.00%) Marketing
2 28 (82.35%) Telecoms
3 6 (17.65%) Retail
4 5 (14.71%) Finance
5 4 (11.76%) Games
Job Titles
1 16 (47.06%) Marketing Manager
2 6 (17.65%) Senior Manager
2 6 (17.65%) Senior Marketing Manager
3 4 (11.76%) Consultant
3 4 (11.76%) Presales Consultant
3 4 (11.76%) Sales Manager
4 3 (8.82%) Operations Manager
4 3 (8.82%) Telecoms Manager
5 2 (5.88%) EMC Consultant
5 2 (5.88%) IT Consultant
5 2 (5.88%) Product Manager
5 2 (5.88%) Service Manager
5 2 (5.88%) Service Operations Manager
6 1 (2.94%) EMC Storage Consultant
6 1 (2.94%) HP Storage Consultant
6 1 (2.94%) IBM Technical Consultant
6 1 (2.94%) Mobile Product Manager
6 1 (2.94%) Online Product Manager
6 1 (2.94%) Presales Engineer
6 1 (2.94%) Technical Leader
Libraries, Frameworks & Software Standards
1 16 (47.06%) Middleware
2 11 (32.35%) HEVC
2 11 (32.35%) HTML
2 11 (32.35%) HTML5
2 11 (32.35%) PlayReady
Miscellaneous
1 16 (47.06%) IPTV
1 16 (47.06%) STB
2 11 (32.35%) MPEG
2 11 (32.35%) Over-the-Top Content
3 4 (11.76%) Mobile Games
3 4 (11.76%) User Experience
4 2 (5.88%) Analytical Skills
4 2 (5.88%) Handset
5 1 (2.94%) Smartphone
5 1 (2.94%) Social Media
Operating Systems
1 16 (47.06%) Android
1 16 (47.06%) Linux
Processes & Methodologies
1 17 (50.00%) Product Marketing
2 16 (47.06%) DRM
3 5 (14.71%) Presales
4 3 (8.82%) E-Commerce
5 2 (5.88%) Content Management
5 2 (5.88%) Customer Engagement
5 2 (5.88%) Project Management
6 1 (2.94%) Digital Marketing
6 1 (2.94%) Email Marketing
6 1 (2.94%) Line Management
6 1 (2.94%) Pay per click
6 1 (2.94%) SEO
Qualifications
1 15 (44.12%) MBA
2 10 (29.41%) Degree
Vendors
1 11 (32.35%) Apple
1 11 (32.35%) Google
1 11 (32.35%) Nagra
1 11 (32.35%) Roku
1 11 (32.35%) Verimatrix
2 9 (26.47%) Humax
3 4 (11.76%) Dell
3 4 (11.76%) EMC
3 4 (11.76%) HP
3 4 (11.76%) IBM
4 2 (5.88%) BT
4 2 (5.88%) Huawei
5 1 (2.94%) Microsoft