The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 143 120 127
Rank change year-on-year
-23 +7
Permanent jobs citing Marketing Strategy 2 18 3
As % of all permanent IT jobs located in Reading 0.078% 0.74% 0.15%
As % of the Processes & Methodologies category 0.100% 0.95% 0.20%
Number of salaries quoted 2 4 3
Average salary £52,500 £66,250 £40,500
Average salary % change year-on-year
-20.75% +63.58%
UK excluding London average salary £35,000 £40,000 £37,500
% change year-on-year
-12.50% +6.66%
Marketing Strategy
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2010 1892 1490
As % of all permanent IT jobs located in Reading 78.09% 78.15% 75.56%
Number of salaries quoted 1327 1448 1210
Average salary £52,500 £47,500 £46,500
Average salary % change year-on-year
+10.52% +2.15%
90% offered a salary of more than £33,500 £32,500 £31,000
10% offered a salary of more than £77,500 £65,000 £70,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Marketing Strategy
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Reading region.

Marketing Strategy Salary Trend in Reading

Marketing Strategy
Top 19 Related IT Skills in Reading

For the 6 months to 20 October 2014, IT jobs across the Reading region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 7 (100.00%) Marketing
2 5 (71.43%) Electronics
2 5 (71.43%) Telecoms
2 5 (71.43%) Retail
3 1 (14.29%) SEO
3 1 (14.29%) CRM
3 1 (14.29%) E-Commerce
3 1 (14.29%) SMS
3 1 (14.29%) Degree
3 1 (14.29%) QA
3 1 (14.29%) Google Analytics
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Online Marketing
3 1 (14.29%) Web Marketing
3 1 (14.29%) Social Media
3 1 (14.29%) Analytics
3 1 (14.29%) Web Analytics
3 1 (14.29%) Google
3 1 (14.29%) Pay per click

Marketing Strategy
Top Related IT Skills in Reading by Category

For the 6 months to 20 October 2014, IT jobs across the Reading region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Business Applications
1 1 (14.29%) Google Analytics
Communications & Networking
1 1 (14.29%) SMS
General
1 7 (100.00%) Marketing
2 5 (71.43%) Electronics
2 5 (71.43%) Telecoms
2 5 (71.43%) Retail
Job Titles
1 6 (85.71%) Marketing Manager
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) Channel Marketing Manager
2 1 (14.29%) Account Manager
2 1 (14.29%) Senior Manager
2 1 (14.29%) E-Commerce Manager
Miscellaneous
1 1 (14.29%) Social Media
Processes & Methodologies
1 1 (14.29%) CRM
1 1 (14.29%) E-Commerce
1 1 (14.29%) SEO
1 1 (14.29%) Web Analytics
1 1 (14.29%) Pay per click
1 1 (14.29%) Digital Marketing
1 1 (14.29%) Online Marketing
1 1 (14.29%) Web Marketing
1 1 (14.29%) Analytics
Qualifications
1 1 (14.29%) Degree
Quality Assurance & Compliance
1 1 (14.29%) QA
Vendors
1 1 (14.29%) Google