The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 133 139 141
Rank change year-on-year
+6 +2
Permanent jobs citing Marketing Strategy 10 5 2
As % of all permanent IT jobs located in Reading 0.47% 0.21% 0.089%
As % of the Processes & Methodologies category 0.56% 0.25% 0.11%
Number of salaries quoted 2 3 2
Average salary £65,000 £27,500 £60,000
Average salary % change year-on-year
+136.36% -54.16%
UK excluding London average salary £46,250 £32,500 £36,500
% change year-on-year
+42.30% -10.95%
Marketing Strategy
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1791 2029 1837
As % of all permanent IT jobs located in Reading 85.04% 84.26% 81.94%
Number of salaries quoted 1412 1365 1374
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £34,000 £32,000
10% offered a salary of more than £67,500 £67,500 £75,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing Strategy
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Strategy across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Reading region.

Marketing Strategy Salary Trend in Reading

Marketing Strategy
Top 30 Related IT Skills in Reading

For the 6 months to 8 February 2016, IT jobs across the Reading region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy.

1 14 (100.00%) Marketing
2 9 (64.29%) Retail
3 8 (57.14%) Telecoms
3 8 (57.14%) Degree
4 6 (42.86%) Huawei
5 4 (28.57%) MS Office
5 4 (28.57%) Microsoft
6 3 (21.43%) Digital Marketing
6 3 (21.43%) Data Centre
6 3 (21.43%) Customer Engagement
6 3 (21.43%) Social Media
7 2 (14.29%) Tableau
7 2 (14.29%) Link Building
7 2 (14.29%) Analytics
7 2 (14.29%) Marketing Analytics
7 2 (14.29%) Pay per click
7 2 (14.29%) Google Analytics
7 2 (14.29%) Web Analytics
7 2 (14.29%) Google
7 2 (14.29%) SEO
7 2 (14.29%) CRM
7 2 (14.29%) Google Tag Manager
8 1 (7.14%) B2B
8 1 (7.14%) Postgraduate
8 1 (7.14%) Salesforce.com
8 1 (7.14%) Project Management
8 1 (7.14%) Management Information System
8 1 (7.14%) Electronics
8 1 (7.14%) Advertising
8 1 (7.14%) Logistics

Marketing Strategy
Top Related IT Skills in Reading by Category

For the 6 months to 8 February 2016, IT jobs across the Reading region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Applications
1 4 (28.57%) MS Office
Cloud Services
1 2 (14.29%) Google Analytics
1 2 (14.29%) Google Tag Manager
General
1 14 (100.00%) Marketing
2 9 (64.29%) Retail
3 8 (57.14%) Telecoms
4 1 (7.14%) Advertising
4 1 (7.14%) Electronics
Job Titles
1 7 (50.00%) Telecoms Manager
2 6 (42.86%) Sales Manager
3 3 (21.43%) Marketing Manager
4 2 (14.29%) Product Manager
4 2 (14.29%) SEO Manager
5 1 (7.14%) Enterprise Solution Manager
5 1 (7.14%) ICT Manager
5 1 (7.14%) IT Manager
Miscellaneous
1 3 (21.43%) Data Centre
1 3 (21.43%) Social Media
2 1 (7.14%) Analytical Skills
2 1 (7.14%) Management Information System
2 1 (7.14%) User Experience
Processes & Methodologies
1 3 (21.43%) Customer Engagement
1 3 (21.43%) Digital Marketing
2 2 (14.29%) Analytics
2 2 (14.29%) CRM
2 2 (14.29%) Link Building
2 2 (14.29%) Marketing Analytics
2 2 (14.29%) Pay per click
2 2 (14.29%) SEO
2 2 (14.29%) Web Analytics
3 1 (7.14%) B2B
3 1 (7.14%) Coaching
3 1 (7.14%) Logistics
3 1 (7.14%) Presales
3 1 (7.14%) Project Management
Qualifications
1 8 (57.14%) Degree
2 1 (7.14%) Postgraduate
Vendors
1 6 (42.86%) Huawei
2 4 (28.57%) Microsoft
3 2 (14.29%) Google
3 2 (14.29%) Tableau
4 1 (7.14%) Salesforce.com