The table below looks at the statistics for Marketing Strategy skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Marketing Strategy over the 3 months to 3 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 May 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 127 145 137
Rank change year-on-year
+18 -8
Permanent jobs citing Marketing Strategy 5 10 8
As % of all permanent IT jobs located in Reading 0.26% 0.41% 0.33%
As % of the Processes & Methodologies category 0.30% 0.48% 0.40%
Number of salaries quoted 1 4 1
Median salary £77,500 £36,250 £72,500
Median salary % change year-on-year
+113.79% -50.00%
UK excluding London median salary £52,500 £35,000 £37,500
% change year-on-year
+50.00% -6.66%
Marketing Strategy
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1667 2062 1978
As % of all permanent IT jobs located in Reading 87.74% 84.61% 80.70%
Number of salaries quoted 1361 1348 1448
Median salary £50,000 £52,500 £49,750
Median salary % change year-on-year
-4.76% +5.52%
90% offered a salary of more than £35,000 £35,000 £34,500
10% offered a salary of more than £67,500 £70,000 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing Strategy
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Marketing Strategy as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in Reading

Marketing Strategy
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy across the Reading region.

Marketing Strategy Salary Trend in Reading

Marketing Strategy
Top 30 Related IT Skills in Reading

For the 6 months to 3 May 2016, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Marketing Strategy.

1 15 (100.00%) Marketing
2 8 (53.33%) Telecoms
3 6 (40.00%) Retail
3 6 (40.00%) Degree
4 5 (33.33%) Customer Engagement
5 4 (26.67%) Social Media
5 4 (26.67%) Analytics
5 4 (26.67%) Huawei
5 4 (26.67%) CRM
6 3 (20.00%) Project Management
6 3 (20.00%) Digital Marketing
6 3 (20.00%) Analytical Skills
6 3 (20.00%) Data Centre
6 3 (20.00%) Presales
7 2 (13.33%) Google Tag Manager
7 2 (13.33%) Link Building
7 2 (13.33%) Big Data
7 2 (13.33%) Marketing Analytics
7 2 (13.33%) Frameworx
7 2 (13.33%) Tableau
7 2 (13.33%) Google Analytics
7 2 (13.33%) eTOM
7 2 (13.33%) Web Analytics
7 2 (13.33%) Google
7 2 (13.33%) Pay per click
7 2 (13.33%) SEO
7 2 (13.33%) Billing
7 2 (13.33%) Microsoft
7 2 (13.33%) E-Commerce
7 2 (13.33%) MS Office

Marketing Strategy
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (13.33%) MS Office
Cloud Services
1 2 (13.33%) Google Analytics
1 2 (13.33%) Google Tag Manager
Database & Business Intelligence
1 2 (13.33%) Big Data
General
1 15 (100.00%) Marketing
2 8 (53.33%) Telecoms
3 6 (40.00%) Retail
4 2 (13.33%) Billing
5 1 (6.67%) Advertising
5 1 (6.67%) Brand Awareness
5 1 (6.67%) Electronics
Job Titles
1 5 (33.33%) Telecoms Manager
2 4 (26.67%) Marketing Manager
3 3 (20.00%) Consultant
3 3 (20.00%) Product Manager
3 3 (20.00%) Sales Manager
4 2 (13.33%) Analytics Manager
4 2 (13.33%) Senior Consultant
4 2 (13.33%) SEO Manager
5 1 (6.67%) Enterprise Solution Manager
5 1 (6.67%) ICT Consultant
5 1 (6.67%) ICT Manager
5 1 (6.67%) IT Manager
5 1 (6.67%) Product Marketing Manager
Miscellaneous
1 4 (26.67%) Social Media
2 3 (20.00%) Analytical Skills
2 3 (20.00%) Data Centre
3 2 (13.33%) Frameworx
4 1 (6.67%) Management Information System
4 1 (6.67%) User Experience
Processes & Methodologies
1 5 (33.33%) Customer Engagement
2 4 (26.67%) Analytics
2 4 (26.67%) CRM
3 3 (20.00%) Digital Marketing
3 3 (20.00%) Presales
3 3 (20.00%) Project Management
4 2 (13.33%) E-Commerce
4 2 (13.33%) eTOM
4 2 (13.33%) Link Building
4 2 (13.33%) Marketing Analytics
4 2 (13.33%) Pay per click
4 2 (13.33%) SEO
4 2 (13.33%) Web Analytics
5 1 (6.67%) B2B
5 1 (6.67%) Business Development
5 1 (6.67%) Logistics
5 1 (6.67%) Product Management
5 1 (6.67%) Product Marketing
5 1 (6.67%) Quantitative Analysis
5 1 (6.67%) Time Management
Qualifications
1 6 (40.00%) Degree
2 1 (6.67%) Postgraduate
Quality Assurance & Compliance
1 1 (6.67%) Data Quality
Vendors
1 4 (26.67%) Huawei
2 2 (13.33%) Google
2 2 (13.33%) Microsoft
2 2 (13.33%) Tableau
3 1 (6.67%) Optimizely
3 1 (6.67%) Salesforce.com