The table below looks at the statistics for Market Research skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Market Research over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Market Research
Rank 137 136 127
Rank change year-on-year
-1 -9
Permanent jobs citing Market Research 4 1 6
As % of all permanent IT jobs located in Reading 0.16% 0.044% 0.30%
As % of the Processes & Methodologies category 0.21% 0.058% 0.40%
Number of salaries quoted 1 1 3
Average salary £50,000 £100,000 £40,500
Average salary % change year-on-year
-50.00% +146.91%
UK excluding London average salary £32,500 £39,500 £47,500
% change year-on-year
-17.72% -16.84%
Market Research
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1950 1710 1500
As % of all permanent IT jobs located in Reading 77.53% 74.61% 75.68%
Number of salaries quoted 1338 1331 1244
Average salary £50,000 £46,505 £46,500
Average salary % change year-on-year
+7.51% +0.01%
90% offered a salary of more than £34,450 £32,500 £32,000
10% offered a salary of more than £80,000 £65,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Market Research
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Market Research across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Market Research Jobs Demand Trend in Reading

Market Research
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Market Research across the Reading region.

Market Research Salary Trend in Reading

Market Research
Top 21 Related IT Skills in Reading

For the 6 months to 19 September 2014, IT jobs across the Reading region citing Market Research also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Market Research.

1 7 (53.85%) Product Management
2 6 (46.15%) Finance
3 4 (30.77%) Marketing
3 4 (30.77%) Degree
4 3 (23.08%) Network Security
4 3 (23.08%) User Experience
4 3 (23.08%) Requirements Analysis
4 3 (23.08%) Telecoms
4 3 (23.08%) Data Analysis
4 3 (23.08%) Client/Server
4 3 (23.08%) LAN
4 3 (23.08%) IPv6
4 3 (23.08%) Mainframe
5 2 (15.38%) Risk Management
6 1 (7.69%) Internet
6 1 (7.69%) Project Management
6 1 (7.69%) B2B
6 1 (7.69%) Microsoft
6 1 (7.69%) Business Analysis
6 1 (7.69%) MS PowerPoint
6 1 (7.69%) MS Excel

Market Research
Top Related IT Skills in Reading by Category

For the 6 months to 19 September 2014, IT jobs across the Reading region citing Market Research also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Market Research. Up to 20 skills are shown per category.

Applications
1 1 (7.69%) MS Excel
1 1 (7.69%) MS PowerPoint
Communications & Networking
1 3 (23.08%) LAN
1 3 (23.08%) IPv6
1 3 (23.08%) Network Security
2 1 (7.69%) Internet
General
1 6 (46.15%) Finance
2 4 (30.77%) Marketing
3 3 (23.08%) Telecoms
Job Titles
1 10 (76.92%) Product Manager
2 3 (23.08%) Cloud Consultant
2 3 (23.08%) Consultant
Miscellaneous
1 3 (23.08%) Client/Server
1 3 (23.08%) Mainframe
1 3 (23.08%) User Experience
Processes & Methodologies
1 7 (53.85%) Product Management
2 3 (23.08%) Requirements Analysis
2 3 (23.08%) Data Analysis
3 2 (15.38%) Risk Management
4 1 (7.69%) Business Analysis
4 1 (7.69%) B2B
4 1 (7.69%) Project Management
Qualifications
1 4 (30.77%) Degree
Vendors
1 1 (7.69%) Microsoft
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