The first table below looks at the demand for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 435 463 438
Rank change year-on-year
+28 -25
Permanent jobs citing Pay per click 671 507 598
As % of all permanent IT jobs located in the UK 0.55% 0.45% 0.48%
As % of the Processes & Methodologies category 0.68% 0.57% 0.62%
Number of salaries quoted 355 414 548
Average salary £30,000 £31,500 £30,000
Average salary % change year-on-year
-4.76% +5.00%
90% offered a salary of more than £23,500 £22,500 £22,500
10% offered a salary of more than £50,000 £50,000 £50,000
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
98637 89146 96305
As % of all permanent IT jobs located in the UK 80.36% 78.84% 76.59%
Number of salaries quoted 79209 73162 81821
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,052
% change year-on-year
+6.25% -0.12%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 16 April 2014 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England +26 632 £30,000 -5.51% 86
London -44 248 £40,000 +6.66% 44
South East +53 109 £35,000 - 6
North West +26 90 £26,500 +6.00% 17
Manchester +37 72 £26,500 -3.63% 8
Yorkshire -65 64 £30,000 - 7
East of England +19 53 £30,000 +9.09% 7
South West +34 40 £27,500 +6.79% 2
City of London -51 39 £40,750 +8.66% 16
Cambridgeshire +28 31 £60,000 +33.33% 4
West Yorkshire -70 30 £32,500 +8.33% 3
Berkshire +25 29 £35,000 +14.75% 1
Surrey +23 27 £37,500 -40.00%
Scotland +9 25 £30,000 +22.44% 1
Kent -11 19 £30,000 -
North Yorkshire -9 18 £32,500 +41.30% 1
Wiltshire - 18 £27,500 -
Harrogate -10 17 £37,500 +63.04% 1
Leeds -61 17 £35,000 +11.11% 2
Swindon - 17 £27,500 -
Cambridge +28 16 £47,500 +5.55% 2
Bristol +16 16 £30,000 +16.50%
Bracknell - 15 - -
Hampshire +7 14 £35,000 +11.11% 1
Glasgow - 13 £32,500 - 1
West Sussex +13 12 £31,250 - 4
East Midlands -10 12 £28,000 -8.94%
Crawley +28 11 £35,000 - 3
Hertfordshire +10 10 £30,000 +20.00% 1
Edinburgh - 10 £39,500 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 16 April 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 879 (82.15%) Marketing
2 788 (73.64%) SEO
3 530 (49.53%) Analytics
4 481 (44.95%) Digital Marketing
5 444 (41.50%) Google
6 369 (34.49%) Social Media
7 326 (30.47%) E-Commerce
8 299 (27.94%) Google Analytics
9 293 (27.38%) Online Marketing
10 281 (26.26%) Advertising
11 206 (19.25%) HTML
12 184 (17.20%) Degree
13 144 (13.46%) Finance
14 134 (12.52%) Facebook
15 133 (12.43%) Web Analytics
16 129 (12.06%) CSS
17 123 (11.50%) Retail
18 121 (11.31%) JavaScript
19 115 (10.75%) MS Excel
19 115 (10.75%) Email Marketing
20 109 (10.19%) B2B
21 100 (9.35%) MS PowerPoint
22 97 (9.07%) SQL
22 97 (9.07%) Digital Media
23 95 (8.88%) CMS
24 93 (8.69%) CRM
25 81 (7.57%) Web Design
26 80 (7.48%) Marketing Strategy
27 75 (7.01%) Twitter
28 73 (6.82%) Project Management

Pay per click
Top Related IT Skills by Category

For the 6 months to 16 April 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 95 (8.88%) CMS
2 56 (5.23%) WordPress
3 20 (1.87%) Drupal
4 13 (1.21%) Umbraco
5 11 (1.03%) SharePoint
6 6 (0.56%) Joomla!
7 2 (0.19%) IIS
8 1 (0.093%) SAS
8 1 (0.093%) TeamSite
8 1 (0.093%) concrete5
Applications
1 115 (10.75%) MS Excel
2 100 (9.35%) MS PowerPoint
3 42 (3.93%) Photoshop
4 35 (3.27%) MS Office
5 16 (1.50%) Adobe Illustrator
6 11 (1.03%) Fireworks
7 6 (0.56%) SPSS
8 3 (0.28%) Spreadsheet
9 2 (0.19%) OmniGraffle
Business Applications
1 299 (27.94%) Google Analytics
2 45 (4.21%) Magento
3 41 (3.83%) WebTrends
4 13 (1.21%) SiteCatalyst
5 8 (0.75%) Oracle CRM
6 7 (0.65%) Dynamics CRM
7 5 (0.47%) Fredhopper
8 3 (0.28%) Tridion
9 1 (0.093%) Dynamics NAV
Cloud Services
1 2 (0.19%) Microsoft Azure
1 2 (0.19%) Basecamp
Communications & Networking
1 49 (4.58%) Internet
2 10 (0.93%) PPP
3 4 (0.37%) Broadband
3 4 (0.37%) Extranet
3 4 (0.37%) FTP
3 4 (0.37%) Intranet
4 3 (0.28%) DNS
5 2 (0.19%) MVNO
6 1 (0.093%) SMS
Database & Business Intelligence
1 46 (4.30%) MySQL
2 22 (2.06%) SQL Server
3 12 (1.12%) NoSQL
3 12 (1.12%) Relational Database
4 10 (0.93%) SQL Server 2008
5 9 (0.84%) Data Warehouse
6 8 (0.75%) SQL Server Reporting Services
7 7 (0.65%) Data Mining
8 6 (0.56%) MS Access
8 6 (0.56%) Big Data
8 6 (0.56%) SQL Server 2012
9 5 (0.47%) QlikView
10 3 (0.28%) Crystal Reports
11 2 (0.19%) SQL Server 2000
11 2 (0.19%) SQL Server 2005
12 1 (0.093%) Base SAS
Development Applications
1 6 (0.56%) Dreamweaver
2 5 (0.47%) Git (software)
3 3 (0.28%) Balsamiq Mockups
3 3 (0.28%) Sublime Text
4 2 (0.19%) Axure RP
4 2 (0.19%) Team Foundation Server
4 2 (0.19%) Visual Studio
4 2 (0.19%) Subversion
5 1 (0.093%) RequisitePro
5 1 (0.093%) PhoneGap
General
1 879 (82.15%) Marketing
2 281 (26.26%) Advertising
3 144 (13.46%) Finance
4 123 (11.50%) Retail
5 28 (2.62%) Games
6 27 (2.52%) Publishing
7 24 (2.24%) German Language
8 18 (1.68%) French Language
9 16 (1.50%) Legal
10 14 (1.31%) Automotive
11 12 (1.12%) Banking
12 10 (0.93%) Pharmaceutical
13 9 (0.84%) Law
13 9 (0.84%) Russian Language
14 8 (0.75%) Spanish Language
15 7 (0.65%) Italian Language
16 5 (0.47%) Multimedia
16 5 (0.47%) Billing
17 4 (0.37%) Dutch Language
18 3 (0.28%) Mandarin Language
Job Titles
1 348 (32.52%) PPC Specialist
1 348 (32.52%) PPC Manager
1 348 (32.52%) PPC Analyst
1 348 (32.52%) PPC Executive
2 116 (10.84%) Marketing Manager
3 99 (9.25%) Analyst
4 97 (9.07%) Account Manager
5 77 (7.20%) Marketing Executive
6 67 (6.26%) Developer
7 53 (4.95%) SEO Executive
8 52 (4.86%) Senior Manager
9 50 (4.67%) Digital Marketing Manager
10 48 (4.49%) Web Developer
11 39 (3.64%) Digital Marketing Executive
12 33 (3.08%) Search Manager
13 32 (2.99%) SEO Manager
13 32 (2.99%) Consultant
13 32 (2.99%) Data Analyst
13 32 (2.99%) Online Marketing Manager
14 31 (2.90%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 206 (19.25%) HTML
2 129 (12.06%) CSS
3 37 (3.46%) .NET
4 26 (2.43%) ATL
5 24 (2.24%) jQuery
6 23 (2.15%) ASP.NET
7 22 (2.06%) CSS3
7 22 (2.06%) HTML5
8 20 (1.87%) Flash
9 19 (1.78%) Web Services
10 12 (1.12%) REST
11 11 (1.03%) XML
12 10 (0.93%) XHTML
13 6 (0.56%) EDI
13 6 (0.56%) Ajax
13 6 (0.56%) .NET Framework
14 3 (0.28%) ADO.NET Entity Framework
14 3 (0.28%) Laravel
14 3 (0.28%) ASP.NET MVC
14 3 (0.28%) CodeIgniter
Miscellaneous
1 369 (34.49%) Social Media
2 97 (9.07%) Digital Media
3 54 (5.05%) Copywriting
4 43 (4.02%) Mobile App
5 41 (3.83%) Mathematics
6 37 (3.46%) Blog
7 33 (3.08%) Computer Science
8 26 (2.43%) Economics
9 25 (2.34%) Statistics
9 25 (2.34%) Graphic Design
10 15 (1.40%) Management Information System
11 14 (1.31%) Open Source
11 14 (1.31%) Physics
12 13 (1.21%) Visualisation
13 12 (1.12%) Biology
14 11 (1.03%) New Media
15 9 (0.84%) PMI
16 8 (0.75%) W3C
16 8 (0.75%) FMCG
16 8 (0.75%) Applied Mathematics
Operating Systems
1 11 (1.03%) Apple iOS
2 5 (0.47%) Windows
3 3 (0.28%) Android
4 2 (0.19%) Linux
Processes & Methodologies
1 788 (73.64%) SEO
2 530 (49.53%) Analytics
3 481 (44.95%) Digital Marketing
4 326 (30.47%) E-Commerce
5 293 (27.38%) Online Marketing
6 133 (12.43%) Web Analytics
7 115 (10.75%) Email Marketing
8 109 (10.19%) B2B
9 93 (8.69%) CRM
10 81 (7.57%) Web Design
11 80 (7.48%) Marketing Strategy
12 73 (6.82%) Project Management
13 65 (6.07%) Web Development
14 60 (5.61%) Time Management
15 55 (5.14%) B2C
16 53 (4.95%) Data Analysis
17 50 (4.67%) Business Development
18 46 (4.30%) Campaign Management
19 45 (4.21%) Content Management
20 44 (4.11%) Competitor Analysis
Programming Languages
1 121 (11.31%) JavaScript
2 97 (9.07%) SQL
3 59 (5.51%) PHP
4 23 (2.15%) Java
5 22 (2.06%) C#
6 18 (1.68%) VBA
6 18 (1.68%) R
7 15 (1.40%) Python
8 14 (1.31%) VB.NET
9 4 (0.37%) C
10 3 (0.28%) C++
11 1 (0.093%) T-SQL
11 1 (0.093%) ActionScript
Qualifications
1 184 (17.20%) Degree
2 9 (0.84%) PMI Certification
3 1 (0.093%) Security Cleared
Quality Assurance & Compliance
1 11 (1.03%) QA
Systems Management
1 4 (0.37%) Plesk
2 1 (0.093%) Systems Management Server (SMS)
Vendors
1 444 (41.50%) Google
2 134 (12.52%) Facebook
3 75 (7.01%) Twitter
4 65 (6.07%) Microsoft
5 60 (5.61%) Yahoo!
6 39 (3.64%) Adobe
7 35 (3.27%) Omniture
7 35 (3.27%) DoubleClick
8 31 (2.90%) Coremetrics
9 19 (1.78%) Tableau
10 18 (1.68%) Hitwise
11 11 (1.03%) Oracle
12 9 (0.84%) Salesforce.com
13 8 (0.75%) JD Edwards
13 8 (0.75%) SAP
14 7 (0.65%) HP
14 7 (0.65%) Dell
14 7 (0.65%) NetApp
15 6 (0.56%) hybris
16 4 (0.37%) Business Objects
East Riding
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 10 hours ago
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £24000 - £27000 per annum + amazing benefits
Posted: 11 hours ago
London
Age UK
Salary: £26,000 per annum
Posted: 12 hours ago
London
Age UK
Posted: 12 hours ago
Tarporley, Cheshire
Bubble Jobs Ltd
Posted: 12 hours ago
Warrington, Cheshire
Evolution Recruitment Solutions
Salary: 15,000 - 17,000
Posted: 15 hours ago
City, London
Realise Ltd
Salary: Superb salary and benefits package on offer
Posted: 15 hours ago
Central London / West End
Smart TV Broadcasting Ltd
Salary: From £40,000 to £45,000 per annum
Posted: 19 hours ago
Greater Manchester
Oscar Associates (UK) Ltd
Salary: £30000 - £35000 per annum
Posted: Yesterday
City, London
Computer People
Salary: £40000.00 - £45000.00 per annum
Posted: Yesterday
London
Success Digital
Posted: Yesterday
Kingston Upon Thames, Surrey
Propel London Ltd
Posted: Yesterday
Middleton, Lancashire
MET Marketing
Posted: Yesterday
Middleton, Lancashire
MET Marketing
Posted: Yesterday
Manchester, Lancashire
MET Marketing
Posted: Yesterday
City, London
Circle Recruitment
Salary: £30000 - £40000 per annum
Posted: Yesterday
Peterborough, Cambridgeshire
Uniting Ambition
Salary: £25k - 35k per year + benefits
Posted: Yesterday
London
Lorien Resourcing
Salary: £50000 - £60000 per annum + package
Posted: Yesterday
Greater Manchester
Uniting Ambition
Salary: £18k - 22k per year
Posted: Yesterday
London
Salt
Salary: £30000 - £35000 per annum + bens
Posted: 2 days ago