The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 484 544 522
Rank change year-on-year
+60 -22
Permanent jobs citing Pay per click 490 399 399
As % of all permanent IT jobs located in the UK 0.43% 0.36% 0.36%
As % of the Processes & Methodologies category 0.52% 0.44% 0.46%
Number of salaries quoted 291 278 345
Average salary £32,500 £32,000 £32,500
Average salary % change year-on-year
+1.56% -1.53%
90% offered a salary of more than £22,500 £23,000 £22,500
10% offered a salary of more than £52,500 £50,000 £52,500
UK excluding London average salary £30,000 £30,000 £30,000

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93682 90341 87311
As % of all permanent IT jobs located in the UK 82.22% 81.64% 79.19%
Number of salaries quoted 76768 73683 73829
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 21 November 2014 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 481 £32,500 +1.56% 75
London +85 305 £35,000 -12.50% 28
City of London +67 64 £35,001 -22.22% 5
South East -22 63 £30,500 -12.85% 13
North West -25 55 £27,500 -3.50% 11
Manchester -42 31 £28,750 +0.87% 6
Yorkshire -58 24 £29,000 +7.40% 11
South West -6 18 £25,000 +4.16% 4
Cheshire +7 13 £33,250 +10.83% 2
Leeds -26 13 £57,500 +121.15% 1
West Yorkshire -45 13 £57,500 +105.35% 2
Hampshire -4 12 £35,000 +27.27% 2
Devon - 12 £27,500 - 2
Surrey 0 11 £31,250 -21.87% 3
West Sussex - 10 £30,000 -
East Sussex -11 9 £32,500 +20.37% 3
Lancashire - 9 £27,500 -
Newton Abbot - 9 £25,000 - 2
Oxfordshire +19 8 £28,500 -5.00% 2
Brighton -1 8 £32,750 +8.26% 3
East of England -22 8 £40,000 -21.95% 3
Blackburn - 8 £27,500 -
East Midlands +11 7 £29,500 -12.59% 2
Banbury - 7 £28,500 -
North Yorkshire 0 6 £19,000 -5.00% 5
Essex -2 6 £40,000 +45.45% 2
Kent +11 5 £37,500 +66.66%
Harrogate -1 5 £19,000 -5.00% 4
Crawley - 5 £25,000 -
Basingstoke - 5 £37,500 - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 21 November 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 892 (84.15%) Marketing
2 685 (64.62%) SEO
3 522 (49.25%) Analytics
4 484 (45.66%) Google
5 469 (44.25%) Digital Marketing
6 353 (33.30%) Advertising
7 343 (32.36%) Social Media
8 338 (31.89%) Analytical Skills
9 318 (30.00%) E-Commerce
10 303 (28.58%) Google Analytics
11 257 (24.25%) Online Marketing
12 205 (19.34%) Degree
13 181 (17.08%) Retail
14 170 (16.04%) HTML
15 162 (15.28%) Web Analytics
16 126 (11.89%) CSS
17 114 (10.75%) Facebook
18 110 (10.38%) Finance
19 107 (10.09%) MS Excel
20 100 (9.43%) CMS
21 97 (9.15%) Microsoft
22 89 (8.40%) JavaScript
23 85 (8.02%) Email Marketing
24 80 (7.55%) PHP
25 78 (7.36%) Project Management
26 77 (7.26%) Twitter
27 75 (7.08%) Mathematics
28 71 (6.70%) Marketing Strategy
29 68 (6.42%) User Experience
30 66 (6.23%) B2B

Pay per click
Top Related IT Skills by Category

For the 6 months to 21 November 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 100 (9.43%) CMS
2 48 (4.53%) WordPress
3 20 (1.89%) Drupal
4 18 (1.70%) Umbraco
5 10 (0.94%) Joomla!
6 3 (0.28%) SAS
6 3 (0.28%) Sitefinity
6 3 (0.28%) Moodle
7 2 (0.19%) Sitecore CMS
7 2 (0.19%) Apache
8 1 (0.094%) SharePoint
8 1 (0.094%) WebSphere
8 1 (0.094%) TYPO3
8 1 (0.094%) EPiServer CMS
Applications
1 107 (10.09%) MS Excel
2 59 (5.57%) MS PowerPoint
2 59 (5.57%) MS Office
3 52 (4.91%) Photoshop
4 11 (1.04%) Spreadsheet
5 9 (0.85%) Adobe Illustrator
6 4 (0.38%) InDesign
7 3 (0.28%) MS Project
7 3 (0.28%) OmniGraffle
8 1 (0.094%) PowerPivot
8 1 (0.094%) Adobe Creative Suite
Business Applications
1 303 (28.58%) Google Analytics
2 52 (4.91%) WebTrends
3 43 (4.06%) Magento
4 17 (1.60%) SiteCatalyst
5 12 (1.13%) Tridion
6 1 (0.094%) SAP Oil and Gas
Cloud Services
1 12 (1.13%) SaaS
2 4 (0.38%) MailChimp
3 2 (0.19%) Basecamp
4 1 (0.094%) IaaS
4 1 (0.094%) Microsoft Azure
Communications & Networking
1 34 (3.21%) Internet
2 12 (1.13%) Extranet
3 6 (0.57%) FTP
4 5 (0.47%) DNS
4 5 (0.47%) SMS
5 4 (0.38%) Symposium
5 4 (0.38%) PPP
6 3 (0.28%) GSM
6 3 (0.28%) Intranet
7 1 (0.094%) HTTP
Database & Business Intelligence
1 51 (4.81%) MySQL
2 22 (2.08%) SQL Server
3 12 (1.13%) Data Mining
4 11 (1.04%) DB2
4 11 (1.04%) Relational Database
5 5 (0.47%) MS Access
5 5 (0.47%) QlikView
5 5 (0.47%) SQL Server 2012
5 5 (0.47%) Big Data
6 4 (0.38%) Cognos Impromptu
7 3 (0.28%) Data Warehouse
7 3 (0.28%) Crystal Reports
8 2 (0.19%) SQL Server Reporting Services
8 2 (0.19%) SQL Server Integration Services
8 2 (0.19%) Oracle BI EE
8 2 (0.19%) SQL Server Analysis Services
Development Applications
1 23 (2.17%) Git (software)
2 10 (0.94%) Dreamweaver
3 8 (0.75%) JIRA
4 4 (0.38%) Grunt
4 4 (0.38%) RequisitePro
5 3 (0.28%) Balsamiq Mockups
5 3 (0.28%) Axure RP
6 2 (0.19%) Visual Studio
7 1 (0.094%) Eclipse
7 1 (0.094%) Team Foundation Server
General
1 892 (84.15%) Marketing
2 353 (33.30%) Advertising
3 181 (17.08%) Retail
4 110 (10.38%) Finance
5 23 (2.17%) Law
6 21 (1.98%) Publishing
7 19 (1.79%) Italian Language
8 18 (1.70%) German Language
9 14 (1.32%) Games
9 14 (1.32%) Manufacturing
10 11 (1.04%) Spanish Language
10 11 (1.04%) French Language
11 10 (0.94%) Russian Language
11 10 (0.94%) Automotive
12 8 (0.75%) Legal
13 7 (0.66%) Telecoms
14 6 (0.57%) Banking
14 6 (0.57%) Billing
15 5 (0.47%) Aerospace
15 5 (0.47%) Norwegian Language
Job Titles
1 347 (32.74%) PPC Specialist
1 347 (32.74%) PPC Executive
1 347 (32.74%) PPC Manager
1 347 (32.74%) PPC Analyst
2 92 (8.68%) Marketing Manager
3 87 (8.21%) Marketing Executive
4 79 (7.45%) Analyst
5 75 (7.08%) Account Manager
6 66 (6.23%) Developer
7 58 (5.47%) E-Commerce Manager
7 58 (5.47%) Digital Marketing Executive
8 47 (4.43%) SEO Manager
9 43 (4.06%) Digital Marketing Manager
9 43 (4.06%) Search Manager
10 36 (3.40%) Senior Manager
11 29 (2.74%) SEO Executive
12 28 (2.64%) Graduate
13 27 (2.55%) Web Developer
14 25 (2.36%) Account Executive
15 23 (2.17%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 170 (16.04%) HTML
2 126 (11.89%) CSS
3 54 (5.09%) jQuery
4 37 (3.49%) HTML5
5 29 (2.74%) .NET
6 24 (2.26%) CSS3
7 21 (1.98%) ASP.NET
8 18 (1.70%) Flash
8 18 (1.70%) XHTML
9 15 (1.42%) ASP.NET MVC
10 14 (1.32%) Razor View Engine
11 13 (1.23%) XML
12 12 (1.13%) LAMP
13 11 (1.04%) GWT
14 9 (0.85%) CakePHP
14 9 (0.85%) Sass
15 7 (0.66%) ATL
16 5 (0.47%) Laravel
17 4 (0.38%) HTML5 Canvas
17 4 (0.38%) Semantic HTML
Miscellaneous
1 343 (32.36%) Social Media
2 338 (31.89%) Analytical Skills
3 75 (7.08%) Mathematics
4 68 (6.42%) User Experience
5 65 (6.13%) Statistics
6 49 (4.62%) Blog
7 42 (3.96%) Digital Media
8 34 (3.21%) Mobile App
9 33 (3.11%) Copywriting
10 30 (2.83%) New Media
11 24 (2.26%) Economics
12 21 (1.98%) Algorithms
13 15 (1.42%) Performance Metrics
14 14 (1.32%) Graphic Design
15 12 (1.13%) Podcast
16 7 (0.66%) FMCG
17 5 (0.47%) RIA
18 4 (0.38%) Physics
19 3 (0.28%) Computer Science
19 3 (0.28%) Photography
Operating Systems
1 3 (0.28%) Linux
2 1 (0.094%) Windows
Processes & Methodologies
1 685 (64.62%) SEO
2 522 (49.25%) Analytics
3 469 (44.25%) Digital Marketing
4 318 (30.00%) E-Commerce
5 257 (24.25%) Online Marketing
6 162 (15.28%) Web Analytics
7 85 (8.02%) Email Marketing
8 78 (7.36%) Project Management
9 71 (6.70%) Marketing Strategy
10 66 (6.23%) B2B
11 64 (6.04%) CRM
12 60 (5.66%) Web Development
13 54 (5.09%) Web Marketing
14 53 (5.00%) Time Management
15 51 (4.81%) Performance Analysis
16 50 (4.72%) Web Design
17 48 (4.53%) Search Engine Marketing
18 47 (4.43%) Content Management
19 45 (4.25%) Campaign Management
19 45 (4.25%) Social Media Marketing
Programming Languages
1 89 (8.40%) JavaScript
2 80 (7.55%) PHP
3 39 (3.68%) SQL
4 22 (2.08%) Java
5 16 (1.51%) C#
6 14 (1.32%) VBA
7 12 (1.13%) PHP5
8 8 (0.75%) C
9 5 (0.47%) ActionScript
9 5 (0.47%) ActionScript 2.0
10 4 (0.38%) C++
11 2 (0.19%) T-SQL
12 1 (0.094%) VBScript
12 1 (0.094%) VB
12 1 (0.094%) ActionScript 3.0
12 1 (0.094%) R
Qualifications
1 205 (19.34%) Degree
2 1 (0.094%) HNC
2 1 (0.094%) HND
Quality Assurance & Compliance
1 5 (0.47%) QA
2 1 (0.094%) Data Quality
Vendors
1 484 (45.66%) Google
2 114 (10.75%) Facebook
3 97 (9.15%) Microsoft
4 77 (7.26%) Twitter
5 36 (3.40%) Omniture
5 36 (3.40%) Coremetrics
6 35 (3.30%) Adobe
7 29 (2.74%) DoubleClick
8 21 (1.98%) Yahoo!
9 16 (1.51%) Sony
10 8 (0.75%) Zend
10 8 (0.75%) Business Objects
11 7 (0.66%) HubSpot
12 5 (0.47%) Marketo
13 3 (0.28%) Pardot
13 3 (0.28%) Hitwise
13 3 (0.28%) Eloqua
13 3 (0.28%) Sitecore
13 3 (0.28%) ClickTale
14 2 (0.19%) comScore
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £35000 per annum + Bonus, Car
Posted: 6 hours ago
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: 6 hours ago
London
ARC IT Recruitment Ltd
Salary: £45000 Per Annum
Posted: 6 hours ago
London
Premier Media
Salary: £30000 - £35000 per annum + Benefits
Posted: 6 hours ago
City, London
Verticality Ltd
Salary: £38000 to £40000 per annum
Posted: 7 hours ago
London
Uniting Ambition
Salary: £30k - 35k per year
Posted: 14 hours ago
Brighton, East Sussex
Evolution Recruitment Solutions
Salary: 35,000 to 40,000
Posted: 15 hours ago
Witney, Oxfordshire
Clearwater People Solutions
Salary: on-site gym, masseuse treatments and more
Posted: Yesterday
Buckinghamshire
Maclean Moore Consulting
Salary: From £40,000 to £60,000 per annum + benefits
Posted: Yesterday
Manchester, Lancashire
ReThink Recruitment
Salary: £35000.00 - £50000.00 per annum + Excellent Bens
Posted: Yesterday
London
Uniting Ambition
Salary: £30k - 38k per year
Posted: Yesterday
Sheffield, South Yorkshire
Head Resourcing
Salary: £30000 - £40000 per annum + comprehensive benefits package
Posted: Yesterday
London
Symposium
Salary: £20,000 - £23,000
Posted: Yesterday
South West London
Acceler-IT
Salary: From £40,000 to £50,000 per annum plus bonus+bens
Posted: Yesterday
Rochdale, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: Yesterday
West Midlands
Maclean Moore Consulting
Salary: From £25,000 to £30,000 per annum plus excellent benefits
Posted: Yesterday
London
IT Executive Ltd
Salary: £30000 - £40000 per annum
Posted: Yesterday
Harrogate, North Yorkshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum + Alternate Fridays off
Posted: 2 days ago
Chester, Cheshire
Circle Recruitment
Salary: £20000 - £25000 per annum
Posted: 2 days ago
Birmingham, West Midlands (County)
QUANTICA
Salary: £35000 - £40000 per annum
Posted: 3 days ago