The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 512 437 452
Rank change year-on-year
-75 +15
Permanent jobs citing Pay per click 420 630 526
As % of all permanent IT jobs located in the UK 0.39% 0.54% 0.48%
As % of the Processes & Methodologies category 0.47% 0.65% 0.60%
Number of salaries quoted 256 352 374
Average salary £30,000 £30,000 £35,000
Average salary % change year-on-year
- -14.28%
90% offered a salary of more than £22,000 £22,500 £22,500
10% offered a salary of more than £49,250 £49,500 £55,000
UK excluding London average salary £27,500 £29,000 £30,000
% change year-on-year
-5.17% -3.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89248 96221 87010
As % of all permanent IT jobs located in the UK 83.53% 81.95% 79.97%
Number of salaries quoted 72491 78159 71532
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 22 May 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -72 403 £30,000 - 66
London -17 174 £35,000 -5.40% 27
South East -13 72 £30,000 -14.28% 17
North West -39 62 £23,000 -8.00% 5
City of London +41 56 £33,000 -19.01% 11
Yorkshire -3 45 £26,500 -11.66% 4
West Yorkshire +21 31 £22,500 -25.00% 2
Leeds +20 31 £22,500 -35.71% 2
Manchester -15 29 £23,250 -8.82%
Lancashire -14 22 £21,500 -1.14% 3
West Midlands +7 21 £22,000 -20.00% 7
Surrey +14 18 £27,500 -21.42% 3
Berkshire +9 18 £50,000 +42.85% 1
South West -39 14 £28,000 +1.81% 2
East Sussex - 12 £30,000 - 1
Brighton - 12 £30,000 -
Slough +13 11 £50,000 -
Preston +2 11 £23,000 +5.74% 3
North Yorkshire +10 10 £30,000 +9.09%
Cheshire -3 10 £30,000 +20.00% 1
Coventry - 10 £22,000 -
Macclesfield +16 9 £30,000 +9.09%
Kent -5 8 £40,000 +30.08% 6
Harrogate -8 7 £30,000 +9.09%
East of England -21 7 £24,500 -18.33% 2
Oxfordshire +20 6 £30,000 -40.00% 2
East Midlands +2 6 £27,500 -1.78% 2
Scotland +8 5 £35,000 +32.07% 1
Hampshire -8 5 £27,000 -22.85% 2
Cornwall -9 5 £20,000 -27.27% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 716 (83.16%) Marketing
2 592 (68.76%) SEO
3 479 (55.63%) Analytics
4 438 (50.87%) Google
5 405 (47.04%) Digital Marketing
6 311 (36.12%) Google Analytics
7 303 (35.19%) Social Media
8 260 (30.20%) Analytical Skills
9 249 (28.92%) Advertising
9 249 (28.92%) HTML
10 212 (24.62%) E-Commerce
11 203 (23.58%) CSS
12 195 (22.65%) Online Marketing
13 161 (18.70%) Degree
14 132 (15.33%) Retail
15 121 (14.05%) JavaScript
15 121 (14.05%) Finance
16 117 (13.59%) User Experience
17 114 (13.24%) Web Development
18 97 (11.27%) PHP
19 94 (10.92%) Web Analytics
20 91 (10.57%) jQuery
21 87 (10.10%) Email Marketing
22 79 (9.18%) MS Excel
23 78 (9.06%) Project Management
24 74 (8.59%) WordPress
25 72 (8.36%) Marketing Strategy
26 71 (8.25%) CMS
26 71 (8.25%) Microsoft
27 70 (8.13%) Internet

Pay per click
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 74 (8.59%) WordPress
2 71 (8.25%) CMS
3 16 (1.86%) Drupal
4 12 (1.39%) IIS
5 10 (1.16%) Joomla!
6 6 (0.70%) Apache
6 6 (0.70%) WebSphere
7 5 (0.58%) Umbraco
8 4 (0.46%) Exchange Server 2010
8 4 (0.46%) MS Exchange
9 3 (0.35%) Sitefinity
9 3 (0.35%) Magnolia
10 2 (0.23%) SharePoint
11 1 (0.12%) SAS
11 1 (0.12%) Adobe Experience Manager
11 1 (0.12%) MODX
Applications
1 79 (9.18%) MS Excel
2 63 (7.32%) Photoshop
3 59 (6.85%) MS Office
4 26 (3.02%) MS PowerPoint
5 19 (2.21%) Adobe Creative Suite
6 17 (1.97%) OmniGraffle
7 15 (1.74%) Spreadsheet
8 9 (1.05%) Adobe Illustrator
9 4 (0.46%) Adobe After Effects
10 3 (0.35%) Fireworks
11 2 (0.23%) GIMP
11 2 (0.23%) InDesign
12 1 (0.12%) MS Project
Business Applications
1 44 (5.11%) Magento
2 20 (2.32%) WebTrends
3 3 (0.35%) Bond Adapt
4 2 (0.23%) Radian6
4 2 (0.23%) Shopify
4 2 (0.23%) CubeCart
5 1 (0.12%) Optimost
Cloud Services
1 311 (36.12%) Google Analytics
2 29 (3.37%) SaaS
3 12 (1.39%) Adobe Analytics
4 5 (0.58%) MailChimp
5 2 (0.23%) Sage Pay
Communications & Networking
1 70 (8.13%) Internet
2 11 (1.28%) SSL
3 5 (0.58%) HTTP
4 4 (0.46%) Intranet
4 4 (0.46%) Firewall
4 4 (0.46%) VoIP
4 4 (0.46%) Symposium
5 3 (0.35%) FTP
6 2 (0.23%) DNS
7 1 (0.12%) SMS
7 1 (0.12%) WebEx
Database & Business Intelligence
1 60 (6.97%) MySQL
2 30 (3.48%) SQL Server
3 11 (1.28%) SQL Server 2008
4 9 (1.05%) Big Data
5 7 (0.81%) RDBMS
5 7 (0.81%) DB2
5 7 (0.81%) Relational Database
6 2 (0.23%) SQL Server Reporting Services
7 1 (0.12%) Data Mining
7 1 (0.12%) MongoDB
Development Applications
1 12 (1.39%) Visual Studio
1 12 (1.39%) Dreamweaver
2 8 (0.93%) JIRA
3 2 (0.23%) Grunt
3 2 (0.23%) Git (software)
3 2 (0.23%) Balsamiq Mockups
4 1 (0.12%) Subversion
4 1 (0.12%) Axure RP
General
1 716 (83.16%) Marketing
2 249 (28.92%) Advertising
3 132 (15.33%) Retail
4 121 (14.05%) Finance
5 12 (1.39%) Multimedia
6 11 (1.28%) Back Office
6 11 (1.28%) Games
7 9 (1.05%) Telecoms
8 6 (0.70%) Legal
8 6 (0.70%) German Language
9 5 (0.58%) Publishing
10 4 (0.46%) Law
10 4 (0.46%) Dutch Language
11 3 (0.35%) French Language
11 3 (0.35%) Italian Language
11 3 (0.35%) Spanish Language
12 2 (0.23%) Pharmaceutical
12 2 (0.23%) Front Office
13 1 (0.12%) Banking
13 1 (0.12%) Manufacturing
Job Titles
1 273 (31.71%) PPC Executive
2 271 (31.48%) PPC Manager
2 271 (31.48%) PPC Analyst
2 271 (31.48%) PPC Specialist
3 103 (11.96%) Developer
4 82 (9.52%) Marketing Manager
5 80 (9.29%) Account Manager
6 62 (7.20%) Marketing Executive
7 48 (5.57%) Consultant
8 42 (4.88%) Analyst
9 41 (4.76%) Web Developer
10 35 (4.07%) Digital Marketing Manager
11 31 (3.60%) SEO Manager
12 29 (3.37%) Junior
12 29 (3.37%) Digital Marketing Executive
13 27 (3.14%) Junior Developer
14 24 (2.79%) E-Commerce Manager
15 23 (2.67%) Senior Manager
15 23 (2.67%) Designer
16 22 (2.56%) Graduate
Libraries, Frameworks & Software Standards
1 249 (28.92%) HTML
2 203 (23.58%) CSS
3 91 (10.57%) jQuery
4 44 (5.11%) HTML5
5 43 (4.99%) XHTML
6 37 (4.30%) XML
7 30 (3.48%) .NET
8 28 (3.25%) CSS3
9 20 (2.32%) ASP.NET
10 18 (2.09%) GWT
11 13 (1.51%) Sass
12 11 (1.28%) CodeIgniter
12 11 (1.28%) Web Services
12 11 (1.28%) ASP.NET Web Forms
13 9 (1.05%) JSP
14 8 (0.93%) Flash
15 6 (0.70%) LAMP
15 6 (0.70%) Symfony
16 5 (0.58%) Ruby on Rails
16 5 (0.58%) Dojo
Miscellaneous
1 303 (35.19%) Social Media
2 260 (30.20%) Analytical Skills
3 117 (13.59%) User Experience
4 59 (6.85%) Digital Media
5 51 (5.92%) Statistics
6 43 (4.99%) Copywriting
7 29 (3.37%) Mathematics
8 23 (2.67%) Blog
9 22 (2.56%) W3C
10 20 (2.32%) Computer Science
11 18 (2.09%) Management Information System
12 17 (1.97%) Mobile App
13 9 (1.05%) Psychology
13 9 (1.05%) Graphic Design
14 8 (0.93%) Algorithms
14 8 (0.93%) Video Editing
14 8 (0.93%) Spread Betting
15 7 (0.81%) Social Network
15 7 (0.81%) Handset
16 6 (0.70%) Video on Demand
Operating Systems
1 23 (2.67%) Linux
2 10 (1.16%) Windows
3 4 (0.46%) Windows 8
3 4 (0.46%) Windows Server 2012
3 4 (0.46%) Windows 7
3 4 (0.46%) Windows Server 2008
4 2 (0.23%) Android
4 2 (0.23%) Apple iOS
Processes & Methodologies
1 592 (68.76%) SEO
2 479 (55.63%) Analytics
3 405 (47.04%) Digital Marketing
4 212 (24.62%) E-Commerce
5 195 (22.65%) Online Marketing
6 114 (13.24%) Web Development
7 94 (10.92%) Web Analytics
8 87 (10.10%) Email Marketing
9 78 (9.06%) Project Management
10 72 (8.36%) Marketing Strategy
11 67 (7.78%) B2B
11 67 (7.78%) Content Management
12 65 (7.55%) CRM
13 59 (6.85%) Time Management
14 46 (5.34%) B2C
15 37 (4.30%) Search Engine Marketing
16 35 (4.07%) Web Design
17 32 (3.72%) Competitor Analysis
18 31 (3.60%) Agile Software Development
19 30 (3.48%) Social Media Marketing
Programming Languages
1 121 (14.05%) JavaScript
2 97 (11.27%) PHP
3 48 (5.57%) SQL
4 25 (2.90%) C#
5 24 (2.79%) Java
6 14 (1.63%) C
7 11 (1.28%) Objective-C
7 11 (1.28%) T-SQL
7 11 (1.28%) VB
8 5 (0.58%) Ruby
8 5 (0.58%) VBA
9 2 (0.23%) PHP5
9 2 (0.23%) ActionScript 2.0
9 2 (0.23%) ActionScript
9 2 (0.23%) C++
10 1 (0.12%) Python
10 1 (0.12%) R
Qualifications
1 161 (18.70%) Degree
2 2 (0.23%) Linux+ Certification
3 1 (0.12%) HNC
3 1 (0.12%) HND
3 1 (0.12%) PMP
3 1 (0.12%) PMI Certification
3 1 (0.12%) MBA
Quality Assurance & Compliance
1 6 (0.70%) QA
2 4 (0.46%) GCP
2 4 (0.46%) ISO 9001
3 3 (0.35%) SLA
System Software
1 4 (0.46%) VMware Infrastructure
Systems Management
1 4 (0.46%) WSUS
2 1 (0.12%) Systems Management Server (SMS)
Vendors
1 438 (50.87%) Google
2 71 (8.25%) Microsoft
3 64 (7.43%) Facebook
4 62 (7.20%) Adobe
5 49 (5.69%) Yahoo!
6 37 (4.30%) Omniture
6 37 (4.30%) Twitter
7 17 (1.97%) Maxymiser
8 15 (1.74%) DoubleClick
9 11 (1.28%) Coremetrics
10 9 (1.05%) Cisco
11 8 (0.93%) Salesforce.com
12 7 (0.81%) Marketo
13 6 (0.70%) VMware
14 4 (0.46%) Apple
14 4 (0.46%) CheckPoint
14 4 (0.46%) Sony
14 4 (0.46%) Brocade
15 3 (0.35%) Mitel
15 3 (0.35%) HP
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Salary: excellent benefits and extensive career progression opportunities
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