The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jan 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 481 498 554
Rank change year-on-year
+17 +56
Permanent jobs citing Pay per click 442 431 350
As % of all permanent IT jobs located in the UK 0.42% 0.41% 0.32%
As % of the Processes & Methodologies category 0.51% 0.50% 0.40%
Number of salaries quoted 321 236 313
Average salary £32,500 £30,000 £32,500
Average salary % change year-on-year
+8.33% -7.69%
90% offered a salary of more than £22,500 £22,500 £23,600
10% offered a salary of more than £52,500 £45,000 £52,500
UK excluding London average salary £30,000 £30,000 £31,000
% change year-on-year
- -3.22%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86105 85797 88471
As % of all permanent IT jobs located in the UK 82.69% 82.28% 80.11%
Number of salaries quoted 70901 68441 74950
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 29 January 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 29 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 425 £32,500 +8.33% 63
London +20 217 £35,001 +7.69% 24
City of London +51 65 £35,000 -12.50% 7
South East -36 55 £30,000 -14.28% 10
North West -22 54 £30,000 - 14
Yorkshire -18 36 £28,750 -4.16% 3
Manchester -45 27 £30,875 +2.91% 8
South West +3 25 £27,500 +25.00% 4
West Yorkshire -11 22 £30,000 - 1
Leeds +16 20 £30,000 -25.00% 1
Cheshire +18 19 £35,000 +55.55% 4
East of England -7 18 £26,500 -11.66% 3
Oxfordshire +14 17 £30,000 -26.82% 2
Dorset - 16 £27,500 - 2
Essex - 15 £26,500 - 1
Scotland +22 14 £32,500 -25.28% 1
East Midlands +13 11 £29,500 -26.25% 1
Witney - 11 £30,000 - 2
Bournemouth - 9 £27,500 - 1
West Sussex +1 8 £28,750 +10.04%
Berkshire -21 8 £23,500 -33.33% 2
Harlow - 8 £25,750 -
North Yorkshire +20 7 £20,500 -18.00% 1
Edinburgh +9 7 £42,500 -2.29%
Northamptonshire -3 7 £29,500 -23.87%
Brighton -13 7 £35,000 +7.69% 4
East Sussex -19 7 £35,000 +7.69% 4
Devon - 7 £25,000 - 1
Poole - 7 £31,000 - 1
Glasgow - 7 £32,500 - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 29 January 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 775 (83.97%) Marketing
2 569 (61.65%) SEO
3 471 (51.03%) Analytics
4 459 (49.73%) Google
5 373 (40.41%) Digital Marketing
6 317 (34.34%) Advertising
7 296 (32.07%) Google Analytics
8 285 (30.88%) Social Media
9 266 (28.82%) Analytical Skills
10 253 (27.41%) E-Commerce
11 202 (21.89%) Online Marketing
12 169 (18.31%) HTML
13 156 (16.90%) Degree
14 151 (16.36%) Retail
15 136 (14.73%) Web Analytics
16 133 (14.41%) CSS
17 97 (10.51%) Finance
18 92 (9.97%) MS Excel
19 78 (8.45%) Statistics
19 78 (8.45%) JavaScript
20 76 (8.23%) Microsoft
21 71 (7.69%) Web Development
22 70 (7.58%) Mathematics
23 68 (7.37%) Marketing Strategy
24 67 (7.26%) User Experience
24 67 (7.26%) Project Management
25 66 (7.15%) Facebook
26 62 (6.72%) PHP
27 59 (6.39%) CMS
28 57 (6.18%) CRM

Pay per click
Top Related IT Skills by Category

For the 6 months to 29 January 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 59 (6.39%) CMS
2 34 (3.68%) WordPress
3 13 (1.41%) Drupal
4 12 (1.30%) Umbraco
5 8 (0.87%) Joomla!
6 4 (0.43%) MS Exchange
6 4 (0.43%) Sitefinity
6 4 (0.43%) Exchange Server 2010
7 3 (0.33%) Moodle
7 3 (0.33%) WebSphere
8 2 (0.22%) SharePoint
8 2 (0.22%) Apache
8 2 (0.22%) Sitecore CMS
9 1 (0.11%) EPiServer CMS
9 1 (0.11%) Magnolia
9 1 (0.11%) TYPO3
Applications
1 92 (9.97%) MS Excel
2 56 (6.07%) Photoshop
3 52 (5.63%) MS Office
4 44 (4.77%) MS PowerPoint
5 12 (1.30%) Spreadsheet
6 6 (0.65%) OmniGraffle
7 4 (0.43%) Adobe Illustrator
7 4 (0.43%) Adobe Creative Suite
8 3 (0.33%) MS Project
9 2 (0.22%) GIMP
10 1 (0.11%) PowerPivot
10 1 (0.11%) InDesign
Business Applications
1 296 (32.07%) Google Analytics
2 32 (3.47%) WebTrends
3 30 (3.25%) Magento
4 10 (1.08%) SiteCatalyst
5 4 (0.43%) Tridion
6 3 (0.33%) Radian6
7 2 (0.22%) Shopify
7 2 (0.22%) CubeCart
8 1 (0.11%) Optimost
Cloud Services
1 20 (2.17%) SaaS
2 2 (0.22%) MailChimp
3 1 (0.11%) Microsoft Azure
3 1 (0.11%) IaaS
Communications & Networking
1 49 (5.31%) Internet
2 8 (0.87%) Symposium
3 6 (0.65%) FTP
4 4 (0.43%) VoIP
4 4 (0.43%) Firewall
4 4 (0.43%) Extranet
5 3 (0.33%) Intranet
5 3 (0.33%) GSM
6 2 (0.22%) HTTP
6 2 (0.22%) PPP
6 2 (0.22%) DNS
Database & Business Intelligence
1 41 (4.44%) MySQL
2 23 (2.49%) SQL Server
3 14 (1.52%) DB2
3 14 (1.52%) Relational Database
4 11 (1.19%) Data Mining
5 7 (0.76%) Big Data
6 5 (0.54%) QlikView
7 4 (0.43%) Cognos Impromptu
7 4 (0.43%) RDBMS
7 4 (0.43%) SQL Server Reporting Services
8 3 (0.33%) SQL Server 2012
8 3 (0.33%) MS Access
8 3 (0.33%) Data Warehouse
9 2 (0.22%) SQL Server Integration Services
9 2 (0.22%) SQL Server Analysis Services
Development Applications
1 15 (1.63%) JIRA
2 12 (1.30%) Git (software)
3 5 (0.54%) Dreamweaver
4 4 (0.43%) Balsamiq Mockups
5 3 (0.33%) Axure RP
6 2 (0.22%) RequisitePro
7 1 (0.11%) Team Foundation Server
General
1 775 (83.97%) Marketing
2 317 (34.34%) Advertising
3 151 (16.36%) Retail
4 97 (10.51%) Finance
5 21 (2.28%) Law
6 17 (1.84%) Italian Language
7 16 (1.73%) German Language
8 14 (1.52%) Publishing
9 12 (1.30%) Games
10 9 (0.98%) French Language
11 8 (0.87%) Telecoms
11 8 (0.87%) Spanish Language
12 7 (0.76%) Automotive
13 6 (0.65%) Legal
14 5 (0.54%) Multimedia
14 5 (0.54%) Norwegian Language
14 5 (0.54%) Russian Language
15 4 (0.43%) Manufacturing
15 4 (0.43%) Front Office
15 4 (0.43%) Korean Language
Job Titles
1 304 (32.94%) PPC Executive
2 303 (32.83%) PPC Manager
2 303 (32.83%) PPC Analyst
2 303 (32.83%) PPC Specialist
3 86 (9.32%) Marketing Executive
4 64 (6.93%) Account Manager
5 57 (6.18%) Developer
6 54 (5.85%) Analyst
7 53 (5.74%) Marketing Manager
8 50 (5.42%) SEO Manager
9 48 (5.20%) Digital Marketing Executive
10 41 (4.44%) E-Commerce Manager
11 36 (3.90%) Search Manager
12 34 (3.68%) Web Developer
12 34 (3.68%) Senior Manager
13 32 (3.47%) Graduate
14 25 (2.71%) Consultant
15 23 (2.49%) SEO Specialist
16 22 (2.38%) Digital Marketing Manager
17 19 (2.06%) Web Manager
Libraries, Frameworks & Software Standards
1 169 (18.31%) HTML
2 133 (14.41%) CSS
3 48 (5.20%) jQuery
4 32 (3.47%) XHTML
5 26 (2.82%) GWT
6 24 (2.60%) .NET
7 20 (2.17%) HTML5
8 18 (1.95%) ASP.NET
9 15 (1.63%) Flash
10 13 (1.41%) XML
11 11 (1.19%) ASP.NET MVC
12 10 (1.08%) Razor View Engine
13 8 (0.87%) LAMP
14 7 (0.76%) CSS3
15 4 (0.43%) JSP
15 4 (0.43%) CakePHP
15 4 (0.43%) Ajax
16 3 (0.33%) AngularJS
16 3 (0.33%) Laravel
16 3 (0.33%) .NET Framework
Miscellaneous
1 285 (30.88%) Social Media
2 266 (28.82%) Analytical Skills
3 78 (8.45%) Statistics
4 70 (7.58%) Mathematics
5 67 (7.26%) User Experience
6 38 (4.12%) Digital Media
7 28 (3.03%) Blog
8 27 (2.93%) Copywriting
9 19 (2.06%) Economics
10 16 (1.73%) New Media
11 15 (1.63%) Graphic Design
12 7 (0.76%) Algorithms
13 6 (0.65%) Mobile App
14 5 (0.54%) FMCG
14 5 (0.54%) Computer Science
14 5 (0.54%) Physics
15 4 (0.43%) Podcast
16 3 (0.33%) Visualisation
16 3 (0.33%) Video on Demand
16 3 (0.33%) Spread Betting
Operating Systems
1 10 (1.08%) Linux
2 6 (0.65%) Windows
3 4 (0.43%) Windows 8
3 4 (0.43%) Windows Server 2012
3 4 (0.43%) Windows 7
3 4 (0.43%) Windows Server 2008
Processes & Methodologies
1 569 (61.65%) SEO
2 471 (51.03%) Analytics
3 373 (40.41%) Digital Marketing
4 253 (27.41%) E-Commerce
5 202 (21.89%) Online Marketing
6 136 (14.73%) Web Analytics
7 71 (7.69%) Web Development
8 68 (7.37%) Marketing Strategy
9 67 (7.26%) Project Management
10 57 (6.18%) CRM
10 57 (6.18%) Email Marketing
11 51 (5.53%) B2B
12 50 (5.42%) Time Management
13 43 (4.66%) Search Engine Marketing
14 42 (4.55%) Web Design
15 40 (4.33%) Social Media Marketing
15 40 (4.33%) Performance Analysis
16 37 (4.01%) Web Marketing
17 34 (3.68%) B2C
17 34 (3.68%) Campaign Management
Programming Languages
1 78 (8.45%) JavaScript
2 62 (6.72%) PHP
3 35 (3.79%) SQL
4 33 (3.58%) Java
5 18 (1.95%) C#
6 14 (1.52%) C
7 10 (1.08%) VBA
8 7 (0.76%) ActionScript 2.0
8 7 (0.76%) ActionScript
9 6 (0.65%) C++
10 4 (0.43%) PHP5
11 2 (0.22%) T-SQL
12 1 (0.11%) ActionScript 3.0
12 1 (0.11%) R
12 1 (0.11%) Ruby
12 1 (0.11%) Objective-C
12 1 (0.11%) VBScript
12 1 (0.11%) VB
Qualifications
1 156 (16.90%) Degree
2 2 (0.22%) Linux+ Certification
Quality Assurance & Compliance
1 7 (0.76%) QA
2 3 (0.33%) SLA
3 1 (0.11%) Data Quality
System Software
1 4 (0.43%) VMware Infrastructure
Systems Management
1 4 (0.43%) WSUS
Vendors
1 459 (49.73%) Google
2 76 (8.23%) Microsoft
3 66 (7.15%) Facebook
4 47 (5.09%) Twitter
5 35 (3.79%) Omniture
6 31 (3.36%) Coremetrics
7 29 (3.14%) Adobe
8 25 (2.71%) Yahoo!
9 18 (1.95%) DoubleClick
10 9 (0.98%) Sony
11 7 (0.76%) Marketo
11 7 (0.76%) Zend
12 6 (0.65%) Cisco
12 6 (0.65%) VMware
13 5 (0.54%) Eloqua
13 5 (0.54%) Hitwise
13 5 (0.54%) HubSpot
13 5 (0.54%) Pardot
14 4 (0.43%) CheckPoint
14 4 (0.43%) Brocade
Preston, Lancashire
Searchability.co.uk
Salary: £18000 - £25000 per annum + Benefits
Posted: 2 hours ago
Hampshire
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 14 hours ago
City, London
Mortimer Spinks
Salary: £50000 - £60000 per annum + + Benefits
Posted: 14 hours ago
West Midlands
Plattform
Salary: £25,000 - £35,000
Posted: 17 hours ago
Leeds, West Yorkshire
engage interactive
Salary: Up to £35,000 per annum plus benefits
Posted: 19 hours ago
Knutsford, Cheshire
Brookfield Rose
Salary: Up-to £35,000 + Benefits + Pension
Posted: 23 hours ago
Knutsford, Cheshire
Brookfield Rose
Salary: Up-to £35,000 + Benefits + Pension
Posted: 23 hours ago
London
Exposed Solutions
Salary: £55000 - £60000 per annum
Posted: 23 hours ago
London
TribePost.co.uk
Salary: £40-£50k + benefits
Posted: Yesterday
London
Propel London Ltd
Posted: Yesterday
London
Big Wednesday Digital Ltd
Posted: 2 days ago
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £35,000 per annum + 10% Bonus + Pension
Posted: 2 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £15000 - £28000 per annum
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £25000 - £35000 per annum
Posted: 2 days ago
London
Propel London Ltd
Posted: 2 days ago
London
Propel London Ltd
Posted: 2 days ago
Warwickshire
Harvey Nash plc
Salary: £35000 - £40000 per annum + + package
Posted: 2 days ago
Bournemouth, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £32000.00 per annum + Generous Benefits
Posted: 2 days ago
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: 2 days ago
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 3 days ago