The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 515 442 460
Rank change year-on-year
-73 +18
Permanent jobs citing Pay per click 436 659 505
As % of all permanent IT jobs located in the UK 0.39% 0.54% 0.45%
As % of the Processes & Methodologies category 0.47% 0.66% 0.57%
Number of salaries quoted 270 348 409
Average salary £31,500 £30,000 £31,500
Average salary % change year-on-year
+5.00% -4.76%
90% offered a salary of more than £22,000 £23,550 £22,500
10% offered a salary of more than £50,000 £50,000 £53,000
UK excluding London average salary £29,000 £30,000 £30,000
% change year-on-year
-3.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92626 99355 89014
As % of all permanent IT jobs located in the UK 83.23% 82.06% 80.16%
Number of salaries quoted 74985 79810 73029
Average salary £50,000 £47,500 £46,000
Average salary % change year-on-year
+5.26% +3.26%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 21 April 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -77 415 £30,500 +1.66% 59
London -26 169 £40,000 - 22
North West -12 66 £28,500 +7.54% 15
South East -44 62 £30,000 -14.28% 8
Yorkshire -5 53 £22,500 -25.00% 4
City of London +30 41 £30,500 -27.38% 9
West Yorkshire +18 40 £22,500 -25.00% 4
Leeds +37 39 £22,500 -35.71% 4
West Midlands +8 32 £22,000 -20.00% 2
Cheshire +32 31 £35,000 +27.27% 2
Manchester -40 20 £23,000 -13.20% 9
Knutsford - 16 £35,000 -
Berkshire -13 14 £50,000 +42.85% 1
South West -38 14 £26,000 -5.45% 2
Lancashire +7 13 £22,500 -28.33% 4
East of England -7 13 £26,500 -11.66% 4
East Sussex - 12 £30,000 -
Brighton - 12 £30,000 -
Coventry - 12 £22,000 -
Hampshire -8 11 £29,000 -17.14%
Slough +8 10 £50,000 -
Surrey -2 9 £27,500 -21.42% 1
Oxfordshire +17 8 £30,000 -34.06% 2
North Yorkshire +10 8 £30,000 -7.69%
Harrogate -8 8 £30,000 -20.00%
Dorset - 8 £27,500 - 1
Witney +23 7 £30,000 -40.00% 1
Essex - 7 £26,500 - 2
Harlow - 7 £26,500 -
Scotland +2 6 £35,000 +16.66% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 21 April 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 688 (80.47%) Marketing
2 553 (64.68%) SEO
3 462 (54.04%) Analytics
4 451 (52.75%) Google
5 342 (40.00%) Digital Marketing
6 298 (34.85%) Google Analytics
7 291 (34.04%) Social Media
8 273 (31.93%) Advertising
9 253 (29.59%) Analytical Skills
10 238 (27.84%) HTML
11 204 (23.86%) E-Commerce
12 203 (23.74%) Online Marketing
13 193 (22.57%) CSS
14 151 (17.66%) Degree
15 124 (14.50%) Retail
15 124 (14.50%) JavaScript
16 111 (12.98%) Finance
17 104 (12.16%) Web Analytics
17 104 (12.16%) Web Development
18 102 (11.93%) User Experience
19 93 (10.88%) PHP
20 82 (9.59%) MS Excel
20 82 (9.59%) jQuery
21 74 (8.65%) Microsoft
22 68 (7.95%) Internet
22 68 (7.95%) Marketing Strategy
23 67 (7.84%) Project Management
23 67 (7.84%) MySQL
24 66 (7.72%) Photoshop
24 66 (7.72%) Facebook

Pay per click
Top Related IT Skills by Category

For the 6 months to 21 April 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 64 (7.49%) CMS
2 61 (7.13%) WordPress
3 19 (2.22%) Drupal
4 12 (1.40%) IIS
5 11 (1.29%) Joomla!
6 7 (0.82%) WebSphere
7 6 (0.70%) Apache
7 6 (0.70%) Umbraco
8 4 (0.47%) MS Exchange
8 4 (0.47%) Exchange Server 2010
8 4 (0.47%) Sitefinity
9 3 (0.35%) Magnolia
9 3 (0.35%) Moodle
10 2 (0.23%) SharePoint
11 1 (0.12%) EPiServer CMS
11 1 (0.12%) Sitecore CMS
11 1 (0.12%) MODX
Applications
1 82 (9.59%) MS Excel
2 66 (7.72%) Photoshop
3 58 (6.78%) MS Office
4 40 (4.68%) MS PowerPoint
5 20 (2.34%) Adobe Creative Suite
6 15 (1.75%) Spreadsheet
7 13 (1.52%) OmniGraffle
8 9 (1.05%) Adobe Illustrator
9 3 (0.35%) MS Project
9 3 (0.35%) Fireworks
10 2 (0.23%) GIMP
11 1 (0.12%) InDesign
11 1 (0.12%) Adobe After Effects
Business Applications
1 298 (34.85%) Google Analytics
2 47 (5.50%) Magento
3 18 (2.11%) WebTrends
4 7 (0.82%) SiteCatalyst
5 3 (0.35%) Radian6
5 3 (0.35%) Bond Adapt
6 2 (0.23%) Shopify
6 2 (0.23%) CubeCart
7 1 (0.12%) Optimost
Cloud Services
1 27 (3.16%) SaaS
2 5 (0.58%) MailChimp
3 3 (0.35%) Silverpop
4 2 (0.23%) Sage Pay
5 1 (0.12%) Microsoft Azure
Communications & Networking
1 68 (7.95%) Internet
2 11 (1.29%) SSL
3 8 (0.94%) FTP
3 8 (0.94%) Symposium
4 5 (0.58%) HTTP
5 4 (0.47%) VoIP
5 4 (0.47%) Intranet
5 4 (0.47%) Firewall
6 2 (0.23%) DNS
7 1 (0.12%) SMS
7 1 (0.12%) WebEx
Database & Business Intelligence
1 67 (7.84%) MySQL
2 27 (3.16%) SQL Server
3 11 (1.29%) SQL Server 2008
4 7 (0.82%) RDBMS
4 7 (0.82%) DB2
4 7 (0.82%) Relational Database
5 5 (0.58%) Big Data
6 2 (0.23%) SQL Server Reporting Services
7 1 (0.12%) QlikView
7 1 (0.12%) MongoDB
7 1 (0.12%) Data Mining
7 1 (0.12%) SQL Server 2012
Development Applications
1 16 (1.87%) Dreamweaver
2 12 (1.40%) Visual Studio
3 9 (1.05%) JIRA
4 2 (0.23%) Git (software)
4 2 (0.23%) Grunt
4 2 (0.23%) Balsamiq Mockups
5 1 (0.12%) Axure RP
5 1 (0.12%) Team Foundation Server
5 1 (0.12%) Subversion
General
1 688 (80.47%) Marketing
2 273 (31.93%) Advertising
3 124 (14.50%) Retail
4 111 (12.98%) Finance
5 13 (1.52%) Games
6 12 (1.40%) Multimedia
7 11 (1.29%) Back Office
8 9 (1.05%) German Language
9 7 (0.82%) Telecoms
10 6 (0.70%) Legal
10 6 (0.70%) Italian Language
10 6 (0.70%) French Language
11 5 (0.58%) Spanish Language
11 5 (0.58%) Publishing
12 4 (0.47%) Dutch Language
12 4 (0.47%) Front Office
12 4 (0.47%) Norwegian Language
13 3 (0.35%) Law
13 3 (0.35%) Banking
14 1 (0.12%) Automotive
Job Titles
1 276 (32.28%) PPC Executive
2 274 (32.05%) PPC Manager
2 274 (32.05%) PPC Analyst
2 274 (32.05%) PPC Specialist
3 96 (11.23%) Developer
4 90 (10.53%) Account Manager
5 67 (7.84%) Marketing Executive
6 59 (6.90%) Marketing Manager
7 47 (5.50%) Web Developer
8 37 (4.33%) SEO Manager
9 34 (3.98%) Consultant
10 29 (3.39%) Senior Manager
10 29 (3.39%) Digital Marketing Executive
11 28 (3.27%) Analyst
12 27 (3.16%) Graduate
13 26 (3.04%) Search Manager
14 25 (2.92%) Junior
14 25 (2.92%) E-Commerce Manager
15 24 (2.81%) SEO Specialist
15 24 (2.81%) Junior Developer
Libraries, Frameworks & Software Standards
1 238 (27.84%) HTML
2 193 (22.57%) CSS
3 82 (9.59%) jQuery
4 50 (5.85%) HTML5
5 47 (5.50%) XHTML
6 31 (3.63%) XML
7 30 (3.51%) CSS3
8 29 (3.39%) .NET
9 22 (2.57%) GWT
10 18 (2.11%) ASP.NET
11 13 (1.52%) Sass
12 12 (1.40%) Web Services
13 11 (1.29%) ASP.NET Web Forms
13 11 (1.29%) CodeIgniter
14 9 (1.05%) Flash
14 9 (1.05%) JSP
15 7 (0.82%) CakePHP
16 6 (0.70%) LAMP
16 6 (0.70%) JSON
16 6 (0.70%) Symfony
Miscellaneous
1 291 (34.04%) Social Media
2 253 (29.59%) Analytical Skills
3 102 (11.93%) User Experience
4 52 (6.08%) Digital Media
5 51 (5.96%) Statistics
6 41 (4.80%) Copywriting
7 38 (4.44%) Mathematics
8 23 (2.69%) W3C
8 23 (2.69%) Blog
9 15 (1.75%) Computer Science
10 14 (1.64%) Management Information System
11 11 (1.29%) Graphic Design
12 10 (1.17%) Algorithms
13 9 (1.05%) Psychology
14 8 (0.94%) Video Editing
15 6 (0.70%) Economics
15 6 (0.70%) Video on Demand
15 6 (0.70%) Mobile App
16 5 (0.58%) FMCG
16 5 (0.58%) Social Network
Operating Systems
1 23 (2.69%) Linux
2 6 (0.70%) Windows
3 4 (0.47%) Windows Server 2008
3 4 (0.47%) Windows 7
3 4 (0.47%) Windows 8
3 4 (0.47%) Windows Server 2012
Processes & Methodologies
1 553 (64.68%) SEO
2 462 (54.04%) Analytics
3 342 (40.00%) Digital Marketing
4 204 (23.86%) E-Commerce
5 203 (23.74%) Online Marketing
6 104 (12.16%) Web Development
6 104 (12.16%) Web Analytics
7 68 (7.95%) Marketing Strategy
8 67 (7.84%) Project Management
9 62 (7.25%) B2B
9 62 (7.25%) Time Management
10 57 (6.67%) Email Marketing
11 54 (6.32%) CRM
12 47 (5.50%) Content Management
13 46 (5.38%) Web Design
14 43 (5.03%) B2C
15 41 (4.80%) Search Engine Marketing
16 32 (3.74%) Competitor Analysis
16 32 (3.74%) Campaign Management
17 31 (3.63%) MVC
Programming Languages
1 124 (14.50%) JavaScript
2 93 (10.88%) PHP
3 35 (4.09%) SQL
4 33 (3.86%) Java
5 23 (2.69%) C#
6 13 (1.52%) C
7 12 (1.40%) VB
8 11 (1.29%) Objective-C
8 11 (1.29%) T-SQL
9 9 (1.05%) VBA
10 6 (0.70%) ActionScript 2.0
10 6 (0.70%) ActionScript
10 6 (0.70%) C++
11 5 (0.58%) Ruby
12 2 (0.23%) PHP5
13 1 (0.12%) VBScript
Qualifications
1 151 (17.66%) Degree
2 2 (0.23%) Linux+ Certification
3 1 (0.12%) PMP
3 1 (0.12%) PMI Certification
3 1 (0.12%) MBA
Quality Assurance & Compliance
1 9 (1.05%) QA
2 3 (0.35%) GCP
2 3 (0.35%) ISO 9001
2 3 (0.35%) SLA
3 1 (0.12%) Data Quality
System Software
1 4 (0.47%) VMware Infrastructure
Systems Management
1 4 (0.47%) WSUS
2 1 (0.12%) Systems Management Server (SMS)
Vendors
1 451 (52.75%) Google
2 74 (8.65%) Microsoft
3 66 (7.72%) Facebook
4 57 (6.67%) Adobe
5 46 (5.38%) Omniture
6 43 (5.03%) Yahoo!
7 39 (4.56%) Twitter
8 17 (1.99%) Coremetrics
9 14 (1.64%) DoubleClick
10 13 (1.52%) Maxymiser
11 9 (1.05%) Sony
11 9 (1.05%) Cisco
12 7 (0.82%) Salesforce.com
13 6 (0.70%) VMware
14 5 (0.58%) Marketo
14 5 (0.58%) Zend
14 5 (0.58%) Eloqua
15 4 (0.47%) Pardot
15 4 (0.47%) Sitecore
15 4 (0.47%) Brocade
Tunbridge Wells, Kent
Simplified Recruitment
Salary: £20000 - £23000 + Sales Incentives
Posted: 1 hour ago
City, London
Salt
Salary: bonus & benefits
Posted: 12 hours ago
London
Explore Recruitment Solutions
Salary: £20000 - £26000 per annum
Posted: 17 hours ago
Milton Keynes, Buckinghamshire
Search Consultancy
Posted: 17 hours ago
Manchester, Lancashire
Search Consultancy
Posted: 17 hours ago
Lancashire
Opus IT Consulting
Salary: £30000.00 - £40000.00 per annum + Bonus
Posted: 17 hours ago
Berkshire
Explore Recruitment Solutions
Salary: £22000 per annum
Posted: 17 hours ago
Lincolnshire
Stafford-Sharp Associates
Salary: From £33,000 to £38,000 per annum
Posted: 17 hours ago
Kent
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 18 hours ago
Essex
Explore Recruitment Solutions
Salary: £25000 - £30000 per annum
Posted: 18 hours ago
Central London / West End
Red Sofa London
Salary: £0.00 per annum
Posted: 20 hours ago
City, London
Red Sofa London
Salary: £30000.00 - £34000.00 per annum
Posted: 20 hours ago
Loughton, Essex
Climb Online
Salary: £20,000 - £29,000 DOE
Posted: 21 hours ago
City, London
Red Sofa London
Salary: £50000.00 per annum + Benefits
Posted: 23 hours ago
Manchester, Lancashire
Circle Recruitment
Posted: Yesterday
City, London
Circle Recruitment
Salary: £23000 - £28000 per annum + benefits
Posted: 3 days ago
Manchester, Lancashire
McGregor Boyall
Salary: £16000.00 - £20000.00 per annum + excellent benefits package
Posted: 3 days ago
London
British Red Cross
Salary: Up-to £37,000 inc London Waiting
Posted: 3 days ago
Manchester, Lancashire
Uniting Ambition
Salary: Up to £34,000 DOE
Posted: 3 days ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 3 days ago