The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 653 738 561
Rank change year-on-year
+85 -177
Permanent jobs citing Pay per click 230 237 481
As % of all permanent IT jobs located in the UK 0.26% 0.22% 0.42%
As % of the Processes & Methodologies category 0.29% 0.25% 0.49%
Number of salaries quoted 160 190 310
Median salary £33,000 £30,000 £32,500
Median salary % change year-on-year
+10.00% -7.69%
90% offered a salary of more than £23,000 £22,000 £22,500
10% offered a salary of more than £57,500 £47,500 £52,500
UK excluding London median salary £33,500 £26,250 £30,000
% change year-on-year
+27.61% -12.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
79108 93200 97300
As % of all permanent IT jobs located in the UK 88.07% 87.55% 85.72%
Number of salaries quoted 65148 76972 80013
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 8 December 2016 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +69 226 £33,000 +10.00% 50
London +29 80 £32,500 -13.33% 18
South East +106 74 £40,000 +33.33% 6
Hampshire +56 56 £33,000 +10.00% 4
Southampton +57 53 £33,500 -
West Midlands +15 23 £35,000 +7.69% 1
South West +17 16 £27,000 -1.81%
North West -48 13 £32,500 +25.00% 12
Birmingham -1 12 £28,500 +26.66%
Staffordshire +2 10 £60,000 +26.31%
Manchester -30 9 £37,500 +36.36% 5
East of England +9 8 £37,500 +97.36% 2
Cornwall -5 8 £22,500 -
Redruth - 8 £22,500 -
City of London +21 7 £31,000 -11.42%
Tamworth - 7 £60,000 -
East Sussex +31 6 £40,000 +14.28%
Brighton +29 6 £40,000 +14.28%
East Midlands +9 6 £32,500 -18.75% 6
Yorkshire -5 6 £35,000 +40.00% 4
Gloucestershire - 5 £33,000 -
Hertfordshire +4 4 £37,500 +97.36% 1
Nottinghamshire +2 4 £32,500 -18.75%
Lancashire -11 4 £23,750 +28.37% 3
Chorley - 4 £23,750 -
Gloucester - 4 £33,000 -
Hemel Hempstead - 4 £37,500 -
Berkshire +51 3 £51,250 -
Oxfordshire +29 3 - -
Essex +15 3 £31,500 -10.00%

Pay per click
Top 30 Related IT Skills

For the 6 months to 8 December 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 378 (84.19%) Marketing
2 316 (70.38%) SEO
3 282 (62.81%) Digital Marketing
4 222 (49.44%) Analytics
5 213 (47.44%) Google
6 186 (41.43%) Social Media
7 169 (37.64%) Google Analytics
8 156 (34.74%) E-Commerce
9 122 (27.17%) Advertising
10 115 (25.61%) Analytical Skills
11 88 (19.60%) Email Marketing
12 87 (19.38%) AdWords
13 74 (16.48%) Degree
14 62 (13.81%) HTML
15 61 (13.59%) Web Analytics
16 55 (12.25%) Retail
17 51 (11.36%) Online Marketing
18 45 (10.02%) User Experience
19 44 (9.80%) CSS
19 44 (9.80%) Adobe
20 42 (9.35%) Web Development
21 41 (9.13%) CRM
21 41 (9.13%) Display Advertising
22 40 (8.91%) Finance
23 37 (8.24%) Microsoft
24 33 (7.35%) MS Excel
25 30 (6.68%) WordPress
25 30 (6.68%) Facebook
25 30 (6.68%) Digital Media
26 29 (6.46%) French Language

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (6.68%) WordPress
2 28 (6.24%) CMS
3 5 (1.11%) Joomla!
4 4 (0.89%) Apache
4 4 (0.89%) nginx
5 3 (0.67%) Adobe Experience Manager
6 2 (0.45%) Elasticsearch
7 1 (0.22%) Drupal
7 1 (0.22%) SharePoint
Applications
1 33 (7.35%) MS Excel
2 19 (4.23%) Photoshop
3 18 (4.01%) MS PowerPoint
4 16 (3.56%) MS Office
5 5 (1.11%) Adobe Creative Suite
5 5 (1.11%) InDesign
6 3 (0.67%) Spreadsheet
Business Applications
1 14 (3.12%) Magento
2 8 (1.78%) WebTrends
3 7 (1.56%) Shopify
4 4 (0.89%) CubeCart
4 4 (0.89%) SAP Oil and Gas
5 3 (0.67%) Dynamics CRM
6 2 (0.45%) Salesforce.com CRM
Cloud Services
1 169 (37.64%) Google Analytics
2 87 (19.38%) AdWords
3 15 (3.34%) Adobe Analytics
4 12 (2.67%) SaaS
5 5 (1.11%) Google Tag Manager
6 4 (0.89%) Sage Pay
7 3 (0.67%) MailChimp
8 2 (0.45%) Amazon AWS
8 2 (0.45%) Google Cloud Platform
Communications & Networking
1 24 (5.35%) Internet
2 1 (0.22%) SMS
2 1 (0.22%) VoIP
Database & Business Intelligence
1 16 (3.56%) MySQL
2 7 (1.56%) Mixpanel
3 4 (0.89%) Big Data
3 4 (0.89%) Data Mining
4 3 (0.67%) Data Warehouse
Development Applications
1 13 (2.90%) Git (software)
2 9 (2.00%) Visual Website Optimizer
3 4 (0.89%) Visual Studio
4 1 (0.22%) Grunt
4 1 (0.22%) gulp
General
1 378 (84.19%) Marketing
2 122 (27.17%) Advertising
3 55 (12.25%) Retail
4 40 (8.91%) Finance
5 29 (6.46%) French Language
5 29 (6.46%) Games
5 29 (6.46%) Spanish Language
6 26 (5.79%) Italian Language
7 20 (4.45%) Telecoms
8 17 (3.79%) German Language
9 14 (3.12%) Arabic Language
9 14 (3.12%) Banking
9 14 (3.12%) Danish Language
9 14 (3.12%) Dutch Language
9 14 (3.12%) Finnish Language
9 14 (3.12%) Swedish Language
10 8 (1.78%) Online Betting
11 5 (1.11%) Electronics
11 5 (1.11%) Publishing
12 4 (0.89%) Manufacturing
Job Titles
1 73 (16.26%) PPC Manager
2 65 (14.48%) Marketing Manager
3 54 (12.03%) PPC Executive
4 49 (10.91%) Digital Marketing Manager
5 40 (8.91%) Developer
6 37 (8.24%) Marketing Executive
7 34 (7.57%) PPC Specialist
8 31 (6.90%) Digital Executive
9 28 (6.24%) Account Manager
10 25 (5.57%) Web Developer
11 22 (4.90%) E-Commerce Manager
12 21 (4.68%) Digital Marketing Executive
12 21 (4.68%) SEO Specialist
13 20 (4.45%) Ad Trafficker
13 20 (4.45%) SEO Manager
13 20 (4.45%) Trafficker
14 19 (4.23%) Account Executive
14 19 (4.23%) Web Manager
15 18 (4.01%) HTML Developer
15 18 (4.01%) Senior Developer
Libraries, Frameworks & Software Standards
1 62 (13.81%) HTML
2 44 (9.80%) CSS
3 23 (5.12%) jQuery
4 15 (3.34%) HTML5
5 9 (2.00%) .NET
6 5 (1.11%) Sass
7 4 (0.89%) LESS
7 4 (0.89%) XHTML
7 4 (0.89%) Zend Framework
8 3 (0.67%) Ajax
8 3 (0.67%) ASP.NET
8 3 (0.67%) CSS3
8 3 (0.67%) Laravel
8 3 (0.67%) Node.js
8 3 (0.67%) Web Services
9 2 (0.45%) LAMP
9 2 (0.45%) Memcached
10 1 (0.22%) .NET Framework
10 1 (0.22%) Mason
10 1 (0.22%) Twitter Bootstrap
Miscellaneous
1 186 (41.43%) Social Media
2 115 (25.61%) Analytical Skills
3 45 (10.02%) User Experience
4 30 (6.68%) Digital Media
5 18 (4.01%) Copywriting
6 11 (2.45%) Blog
7 10 (2.23%) Algorithms
8 9 (2.00%) iPad
8 9 (2.00%) Social Network
9 7 (1.56%) Computer Science
10 6 (1.34%) Mobile App
11 5 (1.11%) Mathematics
12 4 (0.89%) Credit Risk
12 4 (0.89%) Fintech
13 3 (0.67%) Data Extraction
13 3 (0.67%) Data Structures
14 2 (0.45%) Driving Licence
14 2 (0.45%) Performance Metrics
15 1 (0.22%) Enterprise Software
15 1 (0.22%) FMCG
Operating Systems
1 5 (1.11%) Linux
2 1 (0.22%) Android
2 1 (0.22%) Apple iOS
Processes & Methodologies
1 316 (70.38%) SEO
2 282 (62.81%) Digital Marketing
3 222 (49.44%) Analytics
4 156 (34.74%) E-Commerce
5 88 (19.60%) Email Marketing
6 61 (13.59%) Web Analytics
7 51 (11.36%) Online Marketing
8 42 (9.35%) Web Development
9 41 (9.13%) CRM
9 41 (9.13%) Display Advertising
10 28 (6.24%) B2C
11 27 (6.01%) Project Management
12 24 (5.35%) Digital Analytics
13 23 (5.12%) Content Management
13 23 (5.12%) Marketing Strategy
14 22 (4.90%) Affiliate Marketing
15 21 (4.68%) B2B
16 19 (4.23%) Competitor Analysis
17 18 (4.01%) Customer Engagement
18 16 (3.56%) Internet Marketing
Programming Languages
1 28 (6.24%) JavaScript
2 22 (4.90%) PHP
3 11 (2.45%) SQL
4 7 (1.56%) Java
5 6 (1.34%) Python
6 4 (0.89%) C#
6 4 (0.89%) Perl
6 4 (0.89%) Ruby
7 2 (0.45%) Go
7 2 (0.45%) PHP 4
7 2 (0.45%) PHP 5
8 1 (0.22%) C
8 1 (0.22%) PL/SQL
8 1 (0.22%) VB.NET
8 1 (0.22%) VBA
Qualifications
1 74 (16.48%) Degree
2 2 (0.45%) MBA
2 2 (0.45%) Sun Certification
3 1 (0.22%) Postgraduate
Quality Assurance & Compliance
1 5 (1.11%) QA
2 1 (0.22%) Actionable Recommendations
System Software
1 2 (0.45%) Docker
Systems Management
1 2 (0.45%) Kubernetes
Vendors
1 213 (47.44%) Google
2 44 (9.80%) Adobe
3 37 (8.24%) Microsoft
4 30 (6.68%) Facebook
5 21 (4.68%) Optimizely
6 18 (4.01%) DoubleClick
7 17 (3.79%) Omniture
8 15 (3.34%) Kenshoo
8 15 (3.34%) Marin
9 11 (2.45%) Salesforce.com
10 10 (2.23%) Monetate
10 10 (2.23%) Twitter
11 9 (2.00%) IgnitionOne
12 5 (1.11%) Remedy
12 5 (1.11%) SAP
13 4 (0.89%) Pardot
13 4 (0.89%) PayPal
13 4 (0.89%) Yahoo!
13 4 (0.89%) Zend
14 3 (0.67%) Crazy Egg
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