The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 508 539 536
Rank change year-on-year
+31 -3
Permanent jobs citing Pay per click 447 390 388
As % of all permanent IT jobs located in the UK 0.40% 0.36% 0.34%
As % of the Processes & Methodologies category 0.49% 0.44% 0.42%
Number of salaries quoted 314 243 333
Average salary £32,500 £32,000 £32,500
Average salary % change year-on-year
+1.56% -1.53%
90% offered a salary of more than £22,500 £24,000 £22,500
10% offered a salary of more than £52,500 £47,500 £52,500
UK excluding London average salary £30,000 £30,000 £30,000

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92095 89576 91817
As % of all permanent IT jobs located in the UK 82.23% 81.81% 79.51%
Number of salaries quoted 75962 71840 78174
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 19 December 2014 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 436 £32,500 - 49
London +111 268 £35,000 - 18
City of London +86 77 £35,000 -26.31% 9
South East -12 52 £30,000 -14.28% 12
North West -25 43 £27,500 -8.33% 5
Yorkshire -37 28 £30,000 +5.26% 6
South West +9 20 £27,500 +14.58% 4
Manchester -50 20 £29,500 -14.49% 3
East of England -16 15 £40,000 +33.33% 1
Oxfordshire +19 14 £28,500 -5.00% 2
Cheshire +7 14 £28,500 +26.66% 2
Leeds -4 14 £43,750 +71.56% 1
West Yorkshire -28 14 £43,750 +45.83% 1
Essex +3 13 £40,000 +45.45%
West Sussex +9 12 £30,000 +21.21% 2
Devon - 11 £26,250 -
Surrey -6 9 £31,250 -10.71% 2
Scotland +11 8 £32,500 - 1
Lancashire - 8 £27,500 -
North Yorkshire - 8 £19,750 - 2
Nelson - 8 £27,500 -
Newton Abbot - 8 £25,000 -
Banbury - 8 £28,500 -
East Midlands +27 7 £29,500 -26.25%
Harrogate - 7 £19,000 - 2
Dorset - 7 £21,000 - 1
East Sussex -17 6 £32,750 +0.76% 1
Brighton -13 5 £33,000 +1.53% 1
Northamptonshire -15 5 £29,500 -23.87%
Sheffield -23 5 £35,000 +29.62% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 868 (84.60%) Marketing
2 634 (61.79%) SEO
3 506 (49.32%) Analytics
4 461 (44.93%) Google
5 429 (41.81%) Digital Marketing
6 365 (35.58%) Advertising
7 330 (32.16%) Analytical Skills
8 327 (31.87%) Social Media
9 314 (30.60%) E-Commerce
10 296 (28.85%) Google Analytics
11 242 (23.59%) Online Marketing
12 196 (19.10%) Degree
13 178 (17.35%) Retail
14 170 (16.57%) Web Analytics
15 161 (15.69%) HTML
16 122 (11.89%) CSS
17 105 (10.23%) Finance
18 104 (10.14%) MS Excel
19 97 (9.45%) Facebook
20 90 (8.77%) Microsoft
21 86 (8.38%) CMS
22 78 (7.60%) Project Management
23 76 (7.41%) Marketing Strategy
24 75 (7.31%) User Experience
25 74 (7.21%) JavaScript
26 73 (7.12%) Mathematics
26 73 (7.12%) Email Marketing
27 67 (6.53%) Statistics
28 64 (6.24%) PHP
29 62 (6.04%) Twitter

Pay per click
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 86 (8.38%) CMS
2 40 (3.90%) WordPress
3 19 (1.85%) Drupal
4 18 (1.75%) Umbraco
5 10 (0.97%) Joomla!
6 5 (0.49%) Sitefinity
7 3 (0.29%) Exchange Server 2010
7 3 (0.29%) Moodle
7 3 (0.29%) MS Exchange
7 3 (0.29%) SAS
8 2 (0.19%) Sitecore CMS
9 1 (0.097%) EPiServer CMS
9 1 (0.097%) WebSphere
9 1 (0.097%) TYPO3
9 1 (0.097%) SharePoint
Applications
1 104 (10.14%) MS Excel
2 55 (5.36%) Photoshop
2 55 (5.36%) MS PowerPoint
2 55 (5.36%) MS Office
3 11 (1.07%) Spreadsheet
4 9 (0.88%) Adobe Illustrator
5 4 (0.39%) InDesign
5 4 (0.39%) OmniGraffle
6 3 (0.29%) MS Project
7 1 (0.097%) PowerPivot
7 1 (0.097%) Adobe Creative Suite
Business Applications
1 296 (28.85%) Google Analytics
2 47 (4.58%) WebTrends
3 39 (3.80%) Magento
4 14 (1.36%) SiteCatalyst
5 10 (0.97%) Tridion
6 7 (0.68%) Radian6
7 1 (0.097%) SAP Oil and Gas
Cloud Services
1 18 (1.75%) SaaS
2 3 (0.29%) MailChimp
3 1 (0.097%) Microsoft Azure
3 1 (0.097%) Basecamp
3 1 (0.097%) IaaS
Communications & Networking
1 42 (4.09%) Internet
2 10 (0.97%) Extranet
3 8 (0.78%) Symposium
4 6 (0.58%) FTP
5 4 (0.39%) SMS
6 3 (0.29%) VoIP
6 3 (0.29%) Firewall
6 3 (0.29%) PPP
6 3 (0.29%) DNS
6 3 (0.29%) GSM
7 2 (0.19%) Intranet
8 1 (0.097%) HTTP
Database & Business Intelligence
1 37 (3.61%) MySQL
2 22 (2.14%) SQL Server
3 12 (1.17%) Data Mining
4 11 (1.07%) DB2
4 11 (1.07%) Relational Database
5 5 (0.49%) QlikView
5 5 (0.49%) Big Data
6 4 (0.39%) SQL Server 2012
6 4 (0.39%) MS Access
6 4 (0.39%) Cognos Impromptu
7 3 (0.29%) Data Warehouse
7 3 (0.29%) Crystal Reports
8 2 (0.19%) SQL Server Reporting Services
8 2 (0.19%) SQL Server Integration Services
8 2 (0.19%) SQL Server Analysis Services
9 1 (0.097%) Oracle BI EE
Development Applications
1 22 (2.14%) Git (software)
2 10 (0.97%) Dreamweaver
3 8 (0.78%) JIRA
4 4 (0.39%) RequisitePro
4 4 (0.39%) Grunt
5 3 (0.29%) Balsamiq Mockups
5 3 (0.29%) Axure RP
6 2 (0.19%) Visual Studio
7 1 (0.097%) Team Foundation Server
General
1 868 (84.60%) Marketing
2 365 (35.58%) Advertising
3 178 (17.35%) Retail
4 105 (10.23%) Finance
5 23 (2.24%) Law
6 18 (1.75%) Publishing
7 17 (1.66%) Games
7 17 (1.66%) Italian Language
8 16 (1.56%) German Language
9 12 (1.17%) Manufacturing
10 10 (0.97%) Automotive
10 10 (0.97%) French Language
10 10 (0.97%) Russian Language
11 8 (0.78%) Spanish Language
12 7 (0.68%) Legal
12 7 (0.68%) Telecoms
13 6 (0.58%) Banking
13 6 (0.58%) Multimedia
14 5 (0.49%) Billing
14 5 (0.49%) Norwegian Language
Job Titles
1 326 (31.77%) PPC Specialist
1 326 (31.77%) PPC Manager
1 326 (31.77%) PPC Analyst
1 326 (31.77%) PPC Executive
2 92 (8.97%) Marketing Executive
3 76 (7.41%) Marketing Manager
4 73 (7.12%) Account Manager
5 70 (6.82%) Analyst
6 60 (5.85%) E-Commerce Manager
7 58 (5.65%) Developer
8 56 (5.46%) Digital Marketing Executive
9 48 (4.68%) SEO Manager
10 38 (3.70%) Senior Manager
11 35 (3.41%) Search Manager
12 34 (3.31%) Digital Marketing Manager
13 29 (2.83%) Graduate
14 28 (2.73%) Web Developer
14 28 (2.73%) Consultant
15 23 (2.24%) SEO Specialist
16 22 (2.14%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 161 (15.69%) HTML
2 122 (11.89%) CSS
3 43 (4.19%) jQuery
4 29 (2.83%) HTML5
5 28 (2.73%) .NET
6 22 (2.14%) ASP.NET
7 20 (1.95%) XHTML
8 18 (1.75%) Flash
9 17 (1.66%) CSS3
10 15 (1.46%) ASP.NET MVC
11 14 (1.36%) Razor View Engine
11 14 (1.36%) GWT
12 8 (0.78%) LAMP
12 8 (0.78%) Sass
13 7 (0.68%) XML
14 6 (0.58%) ATL
15 5 (0.49%) Laravel
16 4 (0.39%) Semantic HTML
16 4 (0.39%) HTML5 Canvas
16 4 (0.39%) CakePHP
Miscellaneous
1 330 (32.16%) Analytical Skills
2 327 (31.87%) Social Media
3 75 (7.31%) User Experience
4 73 (7.12%) Mathematics
5 67 (6.53%) Statistics
6 46 (4.48%) Blog
7 35 (3.41%) Digital Media
8 33 (3.22%) Copywriting
9 24 (2.34%) New Media
9 24 (2.34%) Mobile App
10 23 (2.24%) Economics
11 17 (1.66%) Graphic Design
12 10 (0.97%) Podcast
12 10 (0.97%) Algorithms
13 7 (0.68%) FMCG
14 6 (0.58%) Performance Metrics
15 4 (0.39%) Physics
15 4 (0.39%) Photography
16 3 (0.29%) Computer Science
16 3 (0.29%) Visualisation
Operating Systems
1 4 (0.39%) Windows
1 4 (0.39%) Linux
2 3 (0.29%) Windows Server 2008
2 3 (0.29%) Windows 7
2 3 (0.29%) Windows 8
2 3 (0.29%) Windows Server 2012
Processes & Methodologies
1 634 (61.79%) SEO
2 506 (49.32%) Analytics
3 429 (41.81%) Digital Marketing
4 314 (30.60%) E-Commerce
5 242 (23.59%) Online Marketing
6 170 (16.57%) Web Analytics
7 78 (7.60%) Project Management
8 76 (7.41%) Marketing Strategy
9 73 (7.12%) Email Marketing
10 59 (5.75%) B2B
11 55 (5.36%) CRM
11 55 (5.36%) Web Development
12 54 (5.26%) Time Management
13 46 (4.48%) Social Media Marketing
13 46 (4.48%) Performance Analysis
14 45 (4.39%) Web Marketing
14 45 (4.39%) Web Design
15 41 (4.00%) Campaign Management
16 38 (3.70%) Search Engine Marketing
17 37 (3.61%) Content Management
Programming Languages
1 74 (7.21%) JavaScript
2 64 (6.24%) PHP
3 36 (3.51%) SQL
4 26 (2.53%) Java
5 17 (1.66%) C#
6 15 (1.46%) VBA
7 13 (1.27%) C
8 6 (0.58%) ActionScript 2.0
8 6 (0.58%) ActionScript
9 5 (0.49%) PHP5
9 5 (0.49%) C++
10 2 (0.19%) T-SQL
11 1 (0.097%) VBScript
11 1 (0.097%) VB
11 1 (0.097%) ActionScript 3.0
11 1 (0.097%) R
Qualifications
1 196 (19.10%) Degree
2 1 (0.097%) HNC
2 1 (0.097%) HND
Quality Assurance & Compliance
1 5 (0.49%) QA
2 3 (0.29%) SLA
3 1 (0.097%) Data Quality
System Software
1 3 (0.29%) VMware Infrastructure
Systems Management
1 3 (0.29%) WSUS
Vendors
1 461 (44.93%) Google
2 97 (9.45%) Facebook
3 90 (8.77%) Microsoft
4 62 (6.04%) Twitter
5 39 (3.80%) Omniture
6 35 (3.41%) Coremetrics
6 35 (3.41%) Adobe
7 20 (1.95%) DoubleClick
8 19 (1.85%) Yahoo!
9 10 (0.97%) Sony
10 7 (0.68%) Business Objects
10 7 (0.68%) Marketo
10 7 (0.68%) HubSpot
11 5 (0.49%) Pardot
11 5 (0.49%) Zend
11 5 (0.49%) Hitwise
11 5 (0.49%) Eloqua
11 5 (0.49%) Cisco
11 5 (0.49%) VMware
12 4 (0.39%) Sitecore
West Sussex
Comtecs
Salary: £22000 - £25000 Per Annum Bonus + Benefits
Posted: 2 days ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Uniting Ambition
Salary: Market related
Posted: 2 days ago
Sheffield, South Yorkshire
New Gen Technology
Salary: From £55,000 to £60,000 per annum Plus fantastic benefits.
Posted: 3 days ago
Maidenhead, Berkshire
IT Executive Ltd
Salary: £20000 - £30000 per annum + DOE
Posted: 3 days ago
Manchester, Lancashire
Harvey Nash plc
Salary: £38000 - £40000 per annum
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + Pension, Bonus
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + £60k-£75k OTE
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £28000 - £35000 per annum
Posted: 3 days ago
South West London
Acceler-IT
Salary: From £50,000 to £65,000 per annum
Posted: 3 days ago
London
House of Fraser
Salary: £40,000 - £49,000
Posted: 4 days ago
Telford, Shropshire
Spring Technology
Salary: £35000.00 - £36000.00 per annum
Posted: 4 days ago
Harrogate, North Yorkshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum + Alternate Fridays off
Posted: 4 days ago
Cambridge, Cambridgeshire
Edgar Cowen
Salary: £20000 - £25000 per annum + Career Progression!
Posted: 5 days ago
Kent
Gerrard White
Salary: £20000 - £25000 per annum
Posted: 5 days ago
Central London / West End
360 Resourcing Solutions
Salary: Competitive salary + Excellent Benefits
Posted: 5 days ago
Shropshire
Greywood Associates Limited
Salary: £20000 - £25000 per annum + Benefits
Posted: 5 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £40000 - £60000 per annum
Posted: 5 days ago
Marlow, Buckinghamshire
Understanding Recruitment
Salary: £20000 - £25000 per annum + Benefits
Posted: 6 days ago
City, London
Premier Media
Salary: £25000 - £27000 per annum
Posted: 6 days ago