The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 739 535 551
Rank change year-on-year
-204 +16
Permanent jobs citing Pay per click 212 450 434
As % of all permanent IT jobs located in the UK 0.21% 0.43% 0.42%
As % of the Processes & Methodologies category 0.24% 0.51% 0.50%
Number of salaries quoted 175 327 234
Average salary £32,500 £32,500 £30,000
Average salary % change year-on-year
- +8.33%
90% offered a salary of more than £23,550 £22,500 £22,700
10% offered a salary of more than £55,000 £52,500 £45,000
UK excluding London average salary £30,000 £30,000 £30,000

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88106 89047 87460
As % of all permanent IT jobs located in the UK 86.81% 85.16% 84.87%
Number of salaries quoted 73200 73150 69679
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 5 February 2016 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -177 206 £32,500 - 60
London -126 84 £39,000 +4.00% 28
North West -15 38 £25,500 -15.00% 13
South East -28 36 £35,750 +19.16% 9
Yorkshire +10 34 £30,000 +9.09% 1
Manchester +11 18 £26,500 -11.66% 6
West Yorkshire -1 18 £35,000 +16.66%
Leeds -8 18 £35,000 +16.66%
North Yorkshire +28 17 £27,500 +34.14% 1
Cheshire +7 17 £25,000 -28.57% 2
Harrogate +21 13 £35,000 +70.73%
City of London +8 13 £52,500 +50.00% 5
Alderley Edge - 11 £24,000 -
Kent +18 8 £24,000 -31.42% 2
Hampshire +15 8 £42,500 - 2
Surrey +7 8 £32,500 +8.33% 2
West Midlands -13 7 £30,000 -7.69% 3
Buckinghamshire -9 6 £35,000 +55.55% 1
Basingstoke - 6 £42,500 -
Nottinghamshire +8 4 £40,000 +60.00%
Nottingham +3 4 £40,000 +60.00%
Berkshire -3 4 £60,000 +155.31%
East Midlands -8 4 £40,000 +35.59% 4
Scotland -11 4 £31,750 -2.30% 1
Glasgow -14 4 £31,750 -2.30% 1
Reading +8 3 £48,750 -7.14%
Kingston Upon Thames -2 3 £32,500 +1.56%
Wembley - 3 £24,000 -
Salford - 3 £22,000 -
Milton Keynes - 3 £42,500 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 418 (83.27%) Marketing
2 340 (67.73%) SEO
3 247 (49.20%) Analytics
4 246 (49.00%) Google
5 239 (47.61%) Digital Marketing
6 188 (37.45%) Social Media
7 185 (36.85%) Google Analytics
8 124 (24.70%) HTML
9 122 (24.30%) AdWords
10 116 (23.11%) Analytical Skills
11 111 (22.11%) E-Commerce
12 107 (21.31%) Advertising
13 96 (19.12%) CSS
14 80 (15.94%) Online Marketing
15 72 (14.34%) Email Marketing
16 69 (13.75%) Degree
17 65 (12.95%) JavaScript
18 63 (12.55%) Finance
19 58 (11.55%) CMS
20 52 (10.36%) CRM
21 44 (8.76%) Web Development
22 43 (8.57%) Web Analytics
22 43 (8.57%) PHP
23 42 (8.37%) User Experience
24 41 (8.17%) Internet
24 41 (8.17%) Data Analysis
24 41 (8.17%) Retail
25 40 (7.97%) Adobe
26 38 (7.57%) WordPress
27 37 (7.37%) jQuery

Pay per click
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 58 (11.55%) CMS
2 38 (7.57%) WordPress
3 15 (2.99%) Drupal
4 4 (0.80%) Apache
4 4 (0.80%) Joomla!
5 2 (0.40%) Adobe Experience Manager
5 2 (0.40%) nginx
5 2 (0.40%) SAS
5 2 (0.40%) Umbraco
5 2 (0.40%) WebSphere
6 1 (0.20%) IIS
6 1 (0.20%) JBoss
6 1 (0.20%) Magnolia
6 1 (0.20%) Node.js
6 1 (0.20%) Sitefinity
6 1 (0.20%) Tomcat
Applications
1 28 (5.58%) MS Excel
2 20 (3.98%) MS Office
2 20 (3.98%) MS PowerPoint
3 17 (3.39%) Photoshop
4 13 (2.59%) Adobe Illustrator
5 12 (2.39%) Adobe Creative Suite
6 9 (1.79%) InDesign
7 5 (1.00%) Spreadsheet
8 2 (0.40%) Acrobat
8 2 (0.40%) PowerPivot
Business Applications
1 21 (4.18%) Magento
2 8 (1.59%) WebTrends
3 1 (0.20%) Eloqua
Cloud Services
1 185 (36.85%) Google Analytics
2 122 (24.30%) AdWords
3 13 (2.59%) Google Tag Manager
4 12 (2.39%) Adobe Analytics
5 5 (1.00%) SaaS
6 2 (0.40%) Amazon AWS
7 1 (0.20%) Amazon EC2
7 1 (0.20%) Amazon S3
7 1 (0.20%) CloudFront
7 1 (0.20%) MailChimp
7 1 (0.20%) Microsoft Azure
Communications & Networking
1 41 (8.17%) Internet
2 15 (2.99%) SMS
3 2 (0.40%) Extranet
3 2 (0.40%) Intranet
4 1 (0.20%) HTTP
4 1 (0.20%) PPP
Database & Business Intelligence
1 22 (4.38%) MySQL
2 14 (2.79%) SQL Server
3 4 (0.80%) Big Data
3 4 (0.80%) Data Mining
4 3 (0.60%) BusinessObjects
4 3 (0.60%) Crystal Reports
Development Applications
1 3 (0.60%) Git (software)
1 3 (0.60%) JIRA
2 2 (0.40%) Dreamweaver
2 2 (0.40%) Jenkins
3 1 (0.20%) Atlassian Bamboo
3 1 (0.20%) CruiseControl
3 1 (0.20%) gulp
3 1 (0.20%) Hudson
3 1 (0.20%) Phing
3 1 (0.20%) PHPUnit
3 1 (0.20%) Selenium
3 1 (0.20%) Subversion
3 1 (0.20%) TeamCity
3 1 (0.20%) Vagrant
General
1 418 (83.27%) Marketing
2 107 (21.31%) Advertising
3 63 (12.55%) Finance
4 41 (8.17%) Retail
5 25 (4.98%) Telecoms
6 15 (2.99%) Brand Awareness
7 10 (1.99%) Banking
8 9 (1.79%) German Language
8 9 (1.79%) Multimedia
9 6 (1.20%) French Language
9 6 (1.20%) Games
10 5 (1.00%) Law
10 5 (1.00%) Spanish Language
11 3 (0.60%) Automotive
11 3 (0.60%) Pharmaceutical
11 3 (0.60%) Publishing
12 2 (0.40%) Dutch Language
12 2 (0.40%) Manufacturing
13 1 (0.20%) Billing
13 1 (0.20%) Legal
Job Titles
1 62 (12.35%) PPC Executive
2 60 (11.95%) Marketing Executive
3 59 (11.75%) Marketing Manager
4 55 (10.96%) Account Manager
5 50 (9.96%) Digital Executive
6 48 (9.56%) PPC Manager
7 41 (8.17%) Developer
8 39 (7.77%) Digital Marketing Executive
9 34 (6.77%) Digital Marketing Manager
10 33 (6.57%) Analyst
11 29 (5.78%) SEO Manager
12 26 (5.18%) Web Developer
13 24 (4.78%) PPC Account Manager
14 19 (3.78%) SEO Executive
15 18 (3.59%) Designer
16 16 (3.19%) Digital Account Manager
16 16 (3.19%) Senior Manager
17 15 (2.99%) Account Executive
17 15 (2.99%) PHP Developer
18 14 (2.79%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 124 (24.70%) HTML
2 96 (19.12%) CSS
3 37 (7.37%) jQuery
4 34 (6.77%) XHTML
5 26 (5.18%) HTML5
6 18 (3.59%) Flash
7 13 (2.59%) .NET
8 11 (2.19%) ASP.NET
9 10 (1.99%) Ajax
9 10 (1.99%) CSS3
10 8 (1.59%) Twitter Bootstrap
10 8 (1.59%) XML
11 4 (0.80%) .NET Framework
11 4 (0.80%) ASP.NET MVC
11 4 (0.80%) Entity Framework
11 4 (0.80%) NHibernate
12 3 (0.60%) CakePHP
12 3 (0.60%) JSON
12 3 (0.60%) LAMP
12 3 (0.60%) Symfony
Miscellaneous
1 188 (37.45%) Social Media
2 116 (23.11%) Analytical Skills
3 42 (8.37%) User Experience
4 31 (6.18%) Digital Media
5 22 (4.38%) Blog
5 22 (4.38%) Mathematics
6 20 (3.98%) Copywriting
7 14 (2.79%) Statistics
8 11 (2.19%) New Media
9 9 (1.79%) Graphic Design
10 7 (1.39%) Algorithms
11 5 (1.00%) AS400
11 5 (1.00%) Computer Science
11 5 (1.00%) iSeries
11 5 (1.00%) Physics
12 4 (0.80%) Animation
12 4 (0.80%) FMCG
12 4 (0.80%) Mobile App
12 4 (0.80%) Performance Metrics
12 4 (0.80%) Video Editing
Operating Systems
1 4 (0.80%) Linux
2 3 (0.60%) Windows
3 2 (0.40%) Android
3 2 (0.40%) Apple iOS
3 2 (0.40%) Windows 7
4 1 (0.20%) CentOS
4 1 (0.20%) Ubuntu
4 1 (0.20%) Windows Server
Processes & Methodologies
1 340 (67.73%) SEO
2 247 (49.20%) Analytics
3 239 (47.61%) Digital Marketing
4 111 (22.11%) E-Commerce
5 80 (15.94%) Online Marketing
6 72 (14.34%) Email Marketing
7 52 (10.36%) CRM
8 44 (8.76%) Web Development
9 43 (8.57%) Web Analytics
10 41 (8.17%) Data Analysis
11 34 (6.77%) B2B
11 34 (6.77%) Content Management
11 34 (6.77%) Search Engine Marketing
12 32 (6.37%) Marketing Strategy
13 27 (5.38%) Project Management
14 22 (4.38%) Web Design
15 20 (3.98%) Campaign Management
16 19 (3.78%) Agile Software Development
16 19 (3.78%) Responsive Web Design
17 18 (3.59%) Link Building
Programming Languages
1 65 (12.95%) JavaScript
2 43 (8.57%) PHP
3 11 (2.19%) C#
4 10 (1.99%) SQL
5 4 (0.80%) C
6 3 (0.60%) Python
7 2 (0.40%) Perl
7 2 (0.40%) VBA
8 1 (0.20%) Bash Shell
8 1 (0.20%) Java
8 1 (0.20%) PowerShell
8 1 (0.20%) Ruby
Qualifications
1 69 (13.75%) Degree
2 2 (0.40%) CCAB
Quality Assurance & Compliance
1 3 (0.60%) SLA
2 2 (0.40%) QA
Systems Management
1 9 (1.79%) Plesk
2 2 (0.40%) Ansible
3 1 (0.20%) Opscode Chef
3 1 (0.20%) Puppet
Vendors
1 246 (49.00%) Google
2 40 (7.97%) Adobe
3 27 (5.38%) Microsoft
4 24 (4.78%) Facebook
5 18 (3.59%) Omniture
6 16 (3.19%) Twitter
7 11 (2.19%) DoubleClick
8 8 (1.59%) Tableau
9 7 (1.39%) Salesforce.com
9 7 (1.39%) Yahoo!
10 5 (1.00%) IBM
11 4 (0.80%) SYSPRO
12 3 (0.60%) Apple
12 3 (0.60%) Coremetrics
12 3 (0.60%) Hitwise
12 3 (0.60%) Maxymiser
12 3 (0.60%) Sitecore
13 2 (0.40%) ATG
13 2 (0.40%) OpenText
13 2 (0.40%) Oracle
Clitheroe, Lancashire
Circle Recruitment
Salary: £18000 - £25000 per annum + Benefits
Posted: Yesterday
Bury, Lancashire
Applause IT Innovation
Salary: £25000 - £30000 per annum + + Great Benefits
Posted: Yesterday
Northamptonshire
Greywood Associates Limited
Salary: £12000 - £16000 per annum + Benefits
Posted: Yesterday
Manchester, Lancashire
DCS Recruitment
Salary: £50000 - £60000 per annum
Posted: Yesterday
Kettering, Northamptonshire
Intapeople
Salary: £20000 - £25000 per annum
Posted: Yesterday
City, London
Searchability
Salary: £41000 - £55000 per annum
Posted: Yesterday
Coventry, West Midlands (County)
Opilio Recruitment
Salary: £27k - 30k per year
Posted: 2 days ago
Ellesmere Port, Cheshire
Parity Professionals
Salary: Benefits
Posted: 2 days ago
London
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum plus bonus and benefits
Posted: 2 days ago
London
Salt
Salary: £40000 - £60000 per annum + bonus + benefits
Posted: 2 days ago
London
ReThink Recruitment
Salary: £0.00 per annum
Posted: 2 days ago
Glasgow, Lanarkshire
Jagger Talent
Salary: From £30,000 to £38,000 per annum
Posted: 2 days ago
Hampshire
VIQU
Salary: £60k - 70k per year
Posted: 3 days ago
London
Robert Half
Salary: £40000 per annum
Posted: 3 days ago
Blackburn, Lancashire
Oscar
Salary: £40000 - £46000 per annum
Posted: 3 days ago
London
Click IT Recruitment
Salary: £30000 - £32000 per annum + OTE
Posted: 3 days ago
North West London
Cube Consulting
Salary: Up to £60,000 per annum
Posted: 3 days ago
London
Mortimer Spinks
Salary: £42000 - £43000 per annum + + Benefits
Posted: 3 days ago
Marlow, Buckinghamshire
Understanding Recruitment
Salary: £25000.00 - £30000.00 per annum
Posted: 4 days ago
Maidstone, Kent
CV Screen Ltd
Salary: Up to £25k plus benefits
Posted: 4 days ago
City, London
Career Moves
Salary: From £23,000 to £27,000 per annum
Posted: 4 days ago
London
Redrock Consulting Ltd
Salary: £35000 - £45000 per annum + ote £75k
Posted: 4 days ago
London
Salt
Salary: £45000 - £55000 per annum + bens
Posted: 5 days ago
London
Preferred Choice
Salary: £65000 - £75000 per annum
Posted: 5 days ago
City, London
whynot! Think People Ltd
Posted: 5 days ago
London
Big Wednesday Digital Ltd
Posted: 5 days ago
London
SL Resources
Posted: 5 days ago
London
Square One Resources
Salary: From £30,000 to £37,000 per annum
Posted: 5 days ago
Skipton, North Yorkshire
Send
Salary: From £65,000 to £75,000 per annum + bonus + benefits
Posted: 6 days ago
Colne, Lancashire
Send
Salary: From £65,000 to £75,000 per annum + bonus + benefits
Posted: 6 days ago