The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 713 620 502
Rank change year-on-year
-93 -118
Permanent jobs citing Pay per click 194 366 561
As % of all permanent IT jobs located in the UK 0.20% 0.33% 0.49%
As % of the Processes & Methodologies category 0.23% 0.38% 0.58%
Number of salaries quoted 172 253 267
Median salary £32,500 £29,000 £32,500
Median salary % change year-on-year
+12.06% -10.76%
90% offered a salary of more than £23,000 £21,500 £21,500
10% offered a salary of more than £50,000 £45,000 £50,000
UK excluding London median salary £32,500 £26,250 £29,000
% change year-on-year
+23.80% -9.48%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
83876 95652 97563
As % of all permanent IT jobs located in the UK 88.27% 87.52% 85.33%
Number of salaries quoted 69767 79052 78125
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 29 September 2016 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -88 192 £32,500 +14.03% 62
London +11 102 £30,500 -12.85% 17
South East -2 28 £32,500 +30.00% 7
North West -26 21 £35,000 +29.62% 7
West Midlands -29 14 £35,000 +44.32% 10
Manchester -12 13 £37,500 +38.88% 4
Surrey +33 9 £35,000 -17.64% 2
East of England +16 9 £35,000 +20.68% 4
Staffordshire +3 8 £35,000 -22.22% 2
South West -3 8 £22,500 -40.00% 4
City of London +27 7 £29,000 -9.37% 1
East Midlands +17 6 £27,750 -32.31% 3
Brighton +13 6 £27,500 -21.42%
East Sussex +10 6 £27,500 -21.42%
Essex +10 6 £35,000 -6.66% 2
Hampshire -18 6 £32,500 +32.65% 1
Merseyside -19 6 £32,500 +25.00% 2
Wirral - 6 £32,500 -
Reigate - 6 £35,000 -
Southend-on-Sea - 6 £35,000 -
Westminster - 5 £23,000 -
Yorkshire -6 4 £21,500 -21.81% 10
Cornwall -18 4 £22,500 -40.00% 3
West Sussex - 4 £33,750 -
Gloucestershire - 4 - - 1
Crawley - 4 £33,750 -
Harrogate +7 3 £21,500 -14.00% 7
Warwickshire +4 3 £35,000 - 1
North Yorkshire 0 3 £21,500 -14.00% 7
Leicestershire -1 3 £32,500 -61.76% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 353 (77.41%) Marketing
2 298 (65.35%) SEO
3 237 (51.97%) Digital Marketing
4 181 (39.69%) Analytics
5 168 (36.84%) Google
6 163 (35.75%) Social Media
7 139 (30.48%) Analytical Skills
8 131 (28.73%) Google Analytics
9 112 (24.56%) Advertising
10 100 (21.93%) E-Commerce
11 83 (18.20%) HTML
12 79 (17.32%) AdWords
13 64 (14.04%) CSS
14 61 (13.38%) Email Marketing
15 58 (12.72%) Retail
16 57 (12.50%) Microsoft
17 51 (11.18%) JavaScript
18 50 (10.96%) Degree
19 47 (10.31%) CRM
20 44 (9.65%) MS Excel
21 39 (8.55%) Online Marketing
22 37 (8.11%) Internet
22 37 (8.11%) Finance
22 37 (8.11%) Web Analytics
22 37 (8.11%) CMS
23 36 (7.89%) jQuery
24 33 (7.24%) Project Management
24 33 (7.24%) French Language
25 32 (7.02%) MS Office
25 32 (7.02%) Games

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (8.11%) CMS
2 31 (6.80%) WordPress
3 6 (1.32%) Joomla!
4 3 (0.66%) Elasticsearch
5 1 (0.22%) SharePoint
5 1 (0.22%) Sitecore CMS
Applications
1 44 (9.65%) MS Excel
2 32 (7.02%) MS Office
3 20 (4.39%) MS PowerPoint
4 15 (3.29%) Photoshop
5 5 (1.10%) Adobe Creative Suite
6 4 (0.88%) Spreadsheet
7 3 (0.66%) Adobe Illustrator
8 2 (0.44%) InDesign
Business Applications
1 24 (5.26%) Magento
2 4 (0.88%) CubeCart
2 4 (0.88%) Shopify
3 3 (0.66%) WebTrends
4 2 (0.44%) SAP Oil and Gas
5 1 (0.22%) Dynamics CRM
5 1 (0.22%) Salesforce.com CRM
Cloud Services
1 131 (28.73%) Google Analytics
2 79 (17.32%) AdWords
3 11 (2.41%) SaaS
4 8 (1.75%) Adobe Analytics
5 5 (1.10%) Google Tag Manager
6 4 (0.88%) Sage Pay
7 3 (0.66%) Amazon AWS
7 3 (0.66%) Google Cloud Platform
8 2 (0.44%) MailChimp
Communications & Networking
1 37 (8.11%) Internet
2 2 (0.44%) SMS
3 1 (0.22%) Broadband
Database & Business Intelligence
1 17 (3.73%) MySQL
2 11 (2.41%) Mixpanel
3 5 (1.10%) Data Mining
4 3 (0.66%) Data Warehouse
4 3 (0.66%) SQL Server
5 2 (0.44%) Big Data
6 1 (0.22%) Relational Database
Development Applications
1 20 (4.39%) Git (software)
2 13 (2.85%) Visual Website Optimizer
3 4 (0.88%) Visual Studio
4 1 (0.22%) Grunt
4 1 (0.22%) gulp
General
1 353 (77.41%) Marketing
2 112 (24.56%) Advertising
3 58 (12.72%) Retail
4 37 (8.11%) Finance
5 33 (7.24%) French Language
6 32 (7.02%) Games
7 26 (5.70%) Italian Language
7 26 (5.70%) Spanish Language
8 19 (4.17%) Dutch Language
8 19 (4.17%) German Language
9 14 (3.07%) Arabic Language
9 14 (3.07%) Danish Language
9 14 (3.07%) Finnish Language
9 14 (3.07%) Swedish Language
10 13 (2.85%) Telecoms
11 12 (2.63%) Banking
12 6 (1.32%) Manufacturing
12 6 (1.32%) Publishing
13 5 (1.10%) Brand Awareness
14 4 (0.88%) Online Betting
Job Titles
1 84 (18.42%) PPC Manager
2 57 (12.50%) Marketing Manager
3 52 (11.40%) PPC Executive
4 50 (10.96%) Account Manager
5 48 (10.53%) Developer
6 39 (8.55%) Digital Marketing Manager
7 38 (8.33%) SEO Manager
8 36 (7.89%) PPC Account Manager
8 36 (7.89%) PPC Specialist
9 34 (7.46%) JavaScript Developer
10 33 (7.24%) Marketing Executive
11 32 (7.02%) Front End Developer (Client-Side Developer)
12 31 (6.80%) Digital Executive
12 31 (6.80%) HTML CSS Developer
12 31 (6.80%) HTML Developer
13 29 (6.36%) SEO Specialist
14 27 (5.92%) Digital Marketing Executive
15 24 (5.26%) Analyst
16 21 (4.61%) SEO Executive
17 20 (4.39%) Ad Trafficker
Libraries, Frameworks & Software Standards
1 83 (18.20%) HTML
2 64 (14.04%) CSS
3 36 (7.89%) jQuery
4 15 (3.29%) HTML5
5 10 (2.19%) .NET
6 6 (1.32%) ASP.NET
7 5 (1.10%) LAMP
8 4 (0.88%) .NET Framework
8 4 (0.88%) AngularJS
8 4 (0.88%) Zend Framework
9 3 (0.66%) ASP.NET MVC
9 3 (0.66%) Entity Framework
9 3 (0.66%) Memcached
9 3 (0.66%) NHibernate
9 3 (0.66%) Node.js
9 3 (0.66%) XHTML
9 3 (0.66%) XML
10 2 (0.44%) Twitter Bootstrap
11 1 (0.22%) LESS
11 1 (0.22%) Sass
Miscellaneous
1 163 (35.75%) Social Media
2 139 (30.48%) Analytical Skills
3 22 (4.82%) User Experience
4 15 (3.29%) Copywriting
5 13 (2.85%) Digital Media
6 12 (2.63%) Blog
7 8 (1.75%) Algorithms
8 7 (1.54%) Computer Science
9 6 (1.32%) Statistics
10 5 (1.10%) Mobile App
10 5 (1.10%) Online Gambling
10 5 (1.10%) Social Network
11 4 (0.88%) Mathematics
12 3 (0.66%) Data Extraction
12 3 (0.66%) Data Structures
12 3 (0.66%) Driving Licence
12 3 (0.66%) Fintech
12 3 (0.66%) iPad
13 2 (0.44%) Credit Risk
13 2 (0.44%) Visualisation
Operating Systems
1 17 (3.73%) Linux
2 1 (0.22%) Android
2 1 (0.22%) Apple iOS
Processes & Methodologies
1 298 (65.35%) SEO
2 237 (51.97%) Digital Marketing
3 181 (39.69%) Analytics
4 100 (21.93%) E-Commerce
5 61 (13.38%) Email Marketing
6 47 (10.31%) CRM
7 39 (8.55%) Online Marketing
8 37 (8.11%) Web Analytics
9 33 (7.24%) Project Management
10 30 (6.58%) Front End Development
11 29 (6.36%) B2C
11 29 (6.36%) Web Development
12 27 (5.92%) Content Management
13 26 (5.70%) Business Development
14 25 (5.48%) Internet Marketing
15 23 (5.04%) Competitor Analysis
16 21 (4.61%) Marketing Strategy
17 20 (4.39%) Affiliate Marketing
17 20 (4.39%) Agile Software Development
18 19 (4.17%) Campaign Management
Programming Languages
1 51 (11.18%) JavaScript
2 20 (4.39%) PHP
3 11 (2.41%) SQL
4 9 (1.97%) C#
5 5 (1.10%) Java
6 3 (0.66%) Go
6 3 (0.66%) PHP 4
6 3 (0.66%) PHP 5
6 3 (0.66%) Python
7 2 (0.44%) VBA
8 1 (0.22%) PL/SQL
8 1 (0.22%) VB.NET
Qualifications
1 50 (10.96%) Degree
2 3 (0.66%) Sun Certification
3 2 (0.44%) Analytics IQ
3 2 (0.44%) MBA
4 1 (0.22%) MOS
4 1 (0.22%) PMI Certification
Quality Assurance & Compliance
1 4 (0.88%) QA
2 1 (0.22%) Actionable Recommendations
System Software
1 3 (0.66%) Docker
Systems Management
1 3 (0.66%) Kubernetes
Vendors
1 168 (36.84%) Google
2 57 (12.50%) Microsoft
3 30 (6.58%) Facebook
4 21 (4.61%) Adobe
5 15 (3.29%) DoubleClick
5 15 (3.29%) Optimizely
5 15 (3.29%) Twitter
6 11 (2.41%) Kenshoo
7 9 (1.97%) Marin
7 9 (1.97%) Omniture
8 7 (1.54%) Yahoo!
9 6 (1.32%) Salesforce.com
10 5 (1.10%) EPiServer
10 5 (1.10%) Sitecore
11 4 (0.88%) Pardot
11 4 (0.88%) PayPal
11 4 (0.88%) Zend
12 3 (0.66%) Crazy Egg
12 3 (0.66%) IgnitionOne
13 2 (0.44%) SAP
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Kent
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Harrogate, North Yorkshire
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Salary: £25000 - £40000 per annum
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Hayes, Middlesex
Eligo Recruitment Ltd
Salary: £35000 - £36000 per annum
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Harrogate, North Yorkshire
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Salary: £18000 - £22000 per annum
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Manchester, Lancashire
Circle Recruitment
Salary: £30000 - £45000 per annum + Benefits
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Essex
Xcede
Salary: £30000 - £35000 per annum
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Salary: £30000 - £35000 per annum
Posted: Yesterday
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Salary: £26000.00 - £32000.00 per annum + commission
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Salary: From £17,000 to £19,000 per annum
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Harrogate, North Yorkshire
Burns Sheehan
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SLS Services Ltd
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South West London
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Salary: £30000 per annum, Benefits 25 Days Holiday, Pension + Life Assurance
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Harrogate, North Yorkshire
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Birmingham, West Midlands (County)
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London
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The People Network
Salary: £25000 - £35000 per annum + Bonus, Pension, Life
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Profile 29 Limited
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Salary: £45000 - £55000 per annum + benefits (inc flexi hrs)
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