The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 442 446 526
Rank change year-on-year
+4 +80
Permanent jobs citing Pay per click 579 523 417
As % of all permanent IT jobs located in the UK 0.51% 0.49% 0.36%
As % of the Processes & Methodologies category 0.62% 0.60% 0.46%
Number of salaries quoted 278 350 377
Average salary £32,500 £32,000 £30,000
Average salary % change year-on-year
+1.56% +6.66%
90% offered a salary of more than £21,000 £22,500 £22,000
10% offered a salary of more than £50,000 £50,000 £52,500
UK excluding London average salary £28,000 £30,000 £26,125
% change year-on-year
-6.66% +14.83%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93849 86638 91621
As % of all permanent IT jobs located in the UK 81.98% 81.20% 79.06%
Number of salaries quoted 74909 71197 77439
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 19 September 2014 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 561 £32,500 +1.56% 54
London +13 297 £35,000 -6.66% 26
North West +52 112 £25,000 -9.09% 8
Manchester +64 93 £25,000 -13.04% 3
South East -1 79 £32,500 - 7
City of London +35 70 £40,000 +6.66% 6
Yorkshire -74 29 £29,000 +1.75% 5
Surrey -4 27 £35,000 -12.50% 1
West Yorkshire -65 22 £31,750 +5.83% 3
Leeds -59 19 £32,500 +8.33%
West Midlands -8 18 £26,000 +10.63% 2
Berkshire +12 13 £25,000 -20.00%
South West -43 12 £28,000 -13.84% 4
Northern Ireland - 12 £21,125 -
County Antrim - 12 £21,125 -
Lancashire +10 11 £21,000 +1.20% 1
Hampshire -3 11 £35,000 +45.83% 2
Bristol -5 9 £28,000 -11.11% 1
Southampton +5 8 £35,000 +59.09% 1
East Midlands 0 7 £22,500 -18.18% 1
West Sussex -7 7 £29,000 -14.07%
East Sussex -25 7 £32,500 +12.06% 1
East of England -47 7 £42,500 +41.66% 1
Essex +9 6 - -
Brighton -25 6 £32,750 +11.01% 1
Liverpool +10 5 £24,000 -
Merseyside +6 5 £24,000 -
Kent -1 5 £45,000 +100.00% 1
Birmingham -7 5 £32,500 +8.33% 2
Blackburn - 5 £28,500 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 1010 (85.81%) Marketing
2 822 (69.84%) SEO
3 589 (50.04%) Analytics
4 545 (46.30%) Digital Marketing
5 518 (44.01%) Google
6 394 (33.47%) Analytical Skills
7 380 (32.29%) Social Media
8 376 (31.95%) Advertising
9 346 (29.40%) E-Commerce
10 329 (27.95%) Google Analytics
11 281 (23.87%) Online Marketing
12 275 (23.36%) Degree
13 205 (17.42%) HTML
14 171 (14.53%) Web Analytics
15 164 (13.93%) Retail
16 153 (13.00%) Facebook
17 147 (12.49%) CSS
18 132 (11.21%) Finance
19 127 (10.79%) CMS
20 126 (10.71%) MS Excel
21 123 (10.45%) Email Marketing
22 119 (10.11%) JavaScript
23 110 (9.35%) Microsoft
24 99 (8.41%) Twitter
25 89 (7.56%) B2B
26 87 (7.39%) MS PowerPoint
27 86 (7.31%) CRM
28 84 (7.14%) Mathematics
29 83 (7.05%) Project Management
30 82 (6.97%) PHP

Pay per click
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 127 (10.79%) CMS
2 57 (4.84%) WordPress
3 22 (1.87%) Drupal
4 17 (1.44%) Umbraco
5 11 (0.93%) Joomla!
6 5 (0.42%) Apache
7 4 (0.34%) SharePoint
8 3 (0.25%) SAS
9 2 (0.17%) Sitefinity
10 1 (0.085%) Sitecore CMS
10 1 (0.085%) TYPO3
10 1 (0.085%) IIS
Applications
1 126 (10.71%) MS Excel
2 87 (7.39%) MS PowerPoint
3 66 (5.61%) Photoshop
4 62 (5.27%) MS Office
5 12 (1.02%) Adobe Illustrator
6 11 (0.93%) Spreadsheet
7 7 (0.59%) Fireworks
8 4 (0.34%) InDesign
9 3 (0.25%) OmniGraffle
10 1 (0.085%) PowerPivot
10 1 (0.085%) MS Visio
Business Applications
1 329 (27.95%) Google Analytics
2 71 (6.03%) WebTrends
3 57 (4.84%) Magento
4 17 (1.44%) SiteCatalyst
5 12 (1.02%) Tridion
6 4 (0.34%) Dynamics CRM
6 4 (0.34%) Oracle CRM
7 3 (0.25%) SAP Oil and Gas
8 2 (0.17%) Fredhopper
Cloud Services
1 7 (0.59%) SaaS
1 7 (0.59%) MailChimp
1 7 (0.59%) Responsys
2 3 (0.25%) Basecamp
2 3 (0.25%) Cloud Computing
3 1 (0.085%) Amazon EC2
3 1 (0.085%) Amazon S3
3 1 (0.085%) Microsoft Azure
3 1 (0.085%) Amazon AWS
3 1 (0.085%) IaaS
3 1 (0.085%) CloudFront
Communications & Networking
1 29 (2.46%) Internet
2 12 (1.02%) Extranet
3 8 (0.68%) DNS
4 5 (0.42%) Intranet
4 5 (0.42%) SMS
5 3 (0.25%) GSM
5 3 (0.25%) PPP
6 1 (0.085%) FTP
6 1 (0.085%) HTTP
Database & Business Intelligence
1 57 (4.84%) MySQL
2 30 (2.55%) SQL Server
3 16 (1.36%) Relational Database
4 13 (1.10%) Data Mining
5 11 (0.93%) DB2
6 10 (0.85%) Big Data
7 9 (0.76%) SQL Server 2012
8 8 (0.68%) MS Access
9 6 (0.51%) Crystal Reports
10 5 (0.42%) NoSQL
11 3 (0.25%) QlikView
11 3 (0.25%) Cognos Impromptu
12 2 (0.17%) Data Warehouse
12 2 (0.17%) SQL Server Reporting Services
12 2 (0.17%) SQL Server Analysis Services
12 2 (0.17%) Oracle BI EE
12 2 (0.17%) SQL Server Integration Services
13 1 (0.085%) Amazon RDS
13 1 (0.085%) SQL Server 2008
13 1 (0.085%) SQL Server 2005
Development Applications
1 27 (2.29%) Git (software)
2 9 (0.76%) Dreamweaver
3 4 (0.34%) RequisitePro
3 4 (0.34%) JIRA
3 4 (0.34%) Grunt
4 3 (0.25%) Sublime Text
4 3 (0.25%) Balsamiq Mockups
4 3 (0.25%) Axure RP
5 2 (0.17%) PHPUnit
5 2 (0.17%) Visual Studio
6 1 (0.085%) Eclipse
6 1 (0.085%) Subversion
6 1 (0.085%) Team Foundation Server
General
1 1010 (85.81%) Marketing
2 376 (31.95%) Advertising
3 164 (13.93%) Retail
4 132 (11.21%) Finance
5 38 (3.23%) Law
6 25 (2.12%) Publishing
7 18 (1.53%) Russian Language
8 16 (1.36%) Manufacturing
9 11 (0.93%) Automotive
9 11 (0.93%) Games
9 11 (0.93%) Multimedia
9 11 (0.93%) Telecoms
10 8 (0.68%) Legal
10 8 (0.68%) German Language
11 7 (0.59%) French Language
12 6 (0.51%) Swedish Language
12 6 (0.51%) Billing
13 5 (0.42%) Aerospace
13 5 (0.42%) Italian Language
13 5 (0.42%) Japanese Language
Job Titles
1 390 (33.14%) PPC Specialist
1 390 (33.14%) PPC Manager
1 390 (33.14%) PPC Analyst
1 390 (33.14%) PPC Executive
2 122 (10.37%) Analyst
3 116 (9.86%) Marketing Manager
4 78 (6.63%) Account Manager
5 77 (6.54%) Marketing Executive
6 65 (5.52%) Developer
7 64 (5.44%) Digital Marketing Manager
8 57 (4.84%) E-Commerce Manager
9 47 (3.99%) Digital Marketing Executive
10 40 (3.40%) SEO Executive
11 35 (2.97%) Search Manager
12 34 (2.89%) SEO Manager
12 34 (2.89%) Web Analyst
13 33 (2.80%) Online Marketing Manager
14 28 (2.38%) Senior Manager
14 28 (2.38%) Account Executive
15 26 (2.21%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 205 (17.42%) HTML
2 147 (12.49%) CSS
3 49 (4.16%) jQuery
4 41 (3.48%) HTML5
5 38 (3.23%) .NET
6 26 (2.21%) CSS3
7 22 (1.87%) ASP.NET
8 17 (1.44%) XML
9 16 (1.36%) XHTML
10 15 (1.27%) ATL
11 14 (1.19%) Razor View Engine
11 14 (1.19%) ASP.NET MVC
12 12 (1.02%) Flash
13 11 (0.93%) LAMP
14 9 (0.76%) CakePHP
14 9 (0.76%) Sass
15 7 (0.59%) Laravel
16 6 (0.51%) REST
16 6 (0.51%) RSS
16 6 (0.51%) Symfony
Miscellaneous
1 394 (33.47%) Analytical Skills
2 380 (32.29%) Social Media
3 84 (7.14%) Mathematics
4 63 (5.35%) Digital Media
5 60 (5.10%) Blog
5 60 (5.10%) User Experience
6 52 (4.42%) Statistics
7 43 (3.65%) Copywriting
8 42 (3.57%) Mobile App
9 38 (3.23%) New Media
10 33 (2.80%) Economics
11 20 (1.70%) Computer Science
12 15 (1.27%) Data Protection Act
12 15 (1.27%) Graphic Design
13 13 (1.10%) Podcast
14 11 (0.93%) Applied Mathematics
15 8 (0.68%) Physics
15 8 (0.68%) Photography
15 8 (0.68%) FMCG
15 8 (0.68%) Visualisation
Operating Systems
1 7 (0.59%) Linux
2 4 (0.34%) Apple iOS
3 2 (0.17%) Windows
Processes & Methodologies
1 822 (69.84%) SEO
2 589 (50.04%) Analytics
3 545 (46.30%) Digital Marketing
4 346 (29.40%) E-Commerce
5 281 (23.87%) Online Marketing
6 171 (14.53%) Web Analytics
7 123 (10.45%) Email Marketing
8 89 (7.56%) B2B
9 86 (7.31%) CRM
10 83 (7.05%) Project Management
11 74 (6.29%) Time Management
11 74 (6.29%) Web Marketing
12 72 (6.12%) Marketing Strategy
13 68 (5.78%) Search Engine Marketing
13 68 (5.78%) Competitor Analysis
14 67 (5.69%) Web Design
15 61 (5.18%) Data Analysis
16 60 (5.10%) B2C
17 57 (4.84%) Content Management
18 48 (4.08%) Performance Analysis
Programming Languages
1 119 (10.11%) JavaScript
2 82 (6.97%) PHP
3 70 (5.95%) SQL
4 20 (1.70%) C#
5 19 (1.61%) Java
6 14 (1.19%) VBA
7 11 (0.93%) PHP5
8 6 (0.51%) C
9 5 (0.42%) R
9 5 (0.42%) Python
10 3 (0.25%) VB.NET
11 2 (0.17%) T-SQL
11 2 (0.17%) Ruby
12 1 (0.085%) XPath
12 1 (0.085%) Bash Shell
Qualifications
1 275 (23.36%) Degree
2 3 (0.25%) HNC
2 3 (0.25%) HND
3 2 (0.17%) Security Cleared
4 1 (0.085%) Microsoft Certification
Quality Assurance & Compliance
1 4 (0.34%) QA
Vendors
1 518 (44.01%) Google
2 153 (13.00%) Facebook
3 110 (9.35%) Microsoft
4 99 (8.41%) Twitter
5 49 (4.16%) DoubleClick
6 45 (3.82%) Coremetrics
7 44 (3.74%) Adobe
7 44 (3.74%) Yahoo!
8 29 (2.46%) Omniture
9 17 (1.44%) Salesforce.com
10 12 (1.02%) Tableau
11 10 (0.85%) Sony
12 9 (0.76%) Zend
12 9 (0.76%) Business Objects
13 7 (0.59%) SAP
13 7 (0.59%) HubSpot
14 6 (0.51%) Oracle
15 5 (0.42%) Hitwise
16 4 (0.34%) ClickTale
16 4 (0.34%) JD Edwards
Halifax, West Yorkshire
Searchability.co.uk
Salary: £18000 - £26000 per annum
Posted: Yesterday
London
Applause IT Innovation
Salary: £30000 - £40000 per annum + benefits + 29 days leave
Posted: Yesterday
Cambridge, Cambridgeshire
Edgar Cowen
Salary: £20000 - £25000 per annum + Career Progression!
Posted: Yesterday
Aylesford, Kent
KH Recruitment
Salary: £22000 - £30000 per annum
Posted: Yesterday
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £24000 - £31000 per annum
Posted: Yesterday
City, London
Oscar Associates (UK) Ltd
Salary: £24000 - £38000 per annum
Posted: Yesterday
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £18,000 to £25,000 per annum
Posted: Yesterday
Buckinghamshire
Maclean Moore Consulting
Salary: From £40,000 to £60,000 per annum + benefits
Posted: 3 days ago
Surrey
Zetman
Salary: From £35,000 to £40,000 per annum
Posted: 3 days ago
London
Bonobo
Posted: 3 days ago
Cheshire
The MRJ Group
Salary: £35000 - £40000 per annum
Posted: 3 days ago
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: 3 days ago
London
Oho Group Ltd.
Salary: £20 to £30000 per annum
Posted: 4 days ago
Harrogate, North Yorkshire
Jagger Talent
Salary: From £25,000 to £35,000 per annum Qtrly Bonus
Posted: 4 days ago
Coalville, Leicestershire
Executive Resource Group
Salary: Up to £35,000 per annum Plus Pension and other Benefits
Posted: 4 days ago
City, London
House of Fraser
Salary: £50,000 - £59,000
Posted: 4 days ago
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: 4 days ago
Birmingham, West Midlands (County)
Solutions Recruitment
Salary: Negotiable
Posted: 4 days ago
London
Propel London Ltd
Posted: 4 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 4 days ago