The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 499 443 493
Rank change year-on-year
-56 +50
Permanent jobs citing Pay per click 451 599 441
As % of all permanent IT jobs located in the UK 0.42% 0.54% 0.41%
As % of the Processes & Methodologies category 0.50% 0.65% 0.51%
Number of salaries quoted 287 318 384
Average salary £31,500 £30,000 £31,500
Average salary % change year-on-year
+5.00% -4.76%
90% offered a salary of more than £22,000 £23,000 £22,500
10% offered a salary of more than £50,000 £47,500 £50,000
UK excluding London average salary £30,000 £30,000 £30,000

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89386 92046 87078
As % of all permanent IT jobs located in the UK 83.07% 82.22% 80.01%
Number of salaries quoted 72431 73738 71774
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 27 March 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -57 426 £30,750 +2.50% 60
London -17 167 £44,500 +27.14% 25
North West -9 66 £29,000 +7.40% 13
South East -41 63 £30,000 -7.69% 8
Yorkshire +3 56 £22,500 -25.00% 6
West Yorkshire +16 43 £22,500 -30.76% 5
Leeds +35 40 £22,500 -43.75% 4
City of London +22 40 £30,000 -18.91% 7
Cheshire +39 36 £35,000 +11.11% 4
West Midlands -5 32 £22,000 -2.22% 1
Manchester -40 22 £23,000 -13.20% 5
Knutsford - 18 £35,000 -
South West -36 17 £27,500 - 4
Berkshire -12 14 £50,000 +42.85% 3
East of England -19 14 £26,500 -11.66% 1
Dorset - 12 £29,250 - 2
Coventry - 12 £22,000 -
Hampshire -2 11 £29,000 -10.76% 1
East Sussex - 11 £32,500 -
Brighton - 11 £32,500 -
Witney +25 10 £30,000 -40.00% 1
Oxfordshire +13 10 £30,000 -34.06% 3
Scotland +4 10 £33,750 +12.50% 1
East Midlands +18 9 £24,250 +4.30% 2
North Yorkshire +14 9 £19,500 -48.00%
Surrey -12 8 £32,000 +12.28% 1
Essex - 8 £26,500 -
Harlow - 8 £26,500 -
Harrogate -5 7 £24,500 -35.09%
Slough +11 6 £50,000 - 2

Pay per click
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 724 (80.89%) Marketing
2 552 (61.68%) SEO
3 485 (54.19%) Google
4 483 (53.97%) Analytics
5 345 (38.55%) Digital Marketing
6 320 (35.75%) Google Analytics
7 306 (34.19%) Advertising
8 291 (32.51%) Social Media
9 273 (30.50%) Analytical Skills
10 235 (26.26%) HTML
11 225 (25.14%) E-Commerce
12 214 (23.91%) Online Marketing
13 187 (20.89%) CSS
14 154 (17.21%) Degree
15 144 (16.09%) Retail
16 125 (13.97%) JavaScript
17 109 (12.18%) Finance
17 109 (12.18%) Web Analytics
18 99 (11.06%) Web Development
19 98 (10.95%) User Experience
20 91 (10.17%) MS Excel
21 90 (10.06%) PHP
22 79 (8.83%) Microsoft
22 79 (8.83%) jQuery
23 72 (8.04%) Marketing Strategy
24 69 (7.71%) MySQL
24 69 (7.71%) Photoshop
25 68 (7.60%) Internet
26 64 (7.15%) Time Management
27 62 (6.93%) Facebook

Pay per click
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 58 (6.48%) CMS
2 54 (6.03%) WordPress
3 18 (2.01%) Drupal
4 12 (1.34%) Joomla!
4 12 (1.34%) IIS
5 6 (0.67%) Apache
5 6 (0.67%) Umbraco
6 5 (0.56%) WebSphere
7 4 (0.45%) MS Exchange
7 4 (0.45%) Exchange Server 2010
7 4 (0.45%) Sitefinity
8 3 (0.34%) Moodle
9 2 (0.22%) Sitecore CMS
9 2 (0.22%) Magnolia
10 1 (0.11%) MODX
10 1 (0.11%) EPiServer CMS
10 1 (0.11%) SharePoint
Applications
1 91 (10.17%) MS Excel
2 69 (7.71%) Photoshop
3 59 (6.59%) MS Office
4 44 (4.92%) MS PowerPoint
5 20 (2.23%) Adobe Creative Suite
6 15 (1.68%) Spreadsheet
7 10 (1.12%) Adobe Illustrator
7 10 (1.12%) OmniGraffle
8 3 (0.34%) MS Project
8 3 (0.34%) Fireworks
9 2 (0.22%) GIMP
10 1 (0.11%) InDesign
Business Applications
1 320 (35.75%) Google Analytics
2 47 (5.25%) Magento
3 20 (2.23%) WebTrends
4 11 (1.23%) SiteCatalyst
5 3 (0.34%) Radian6
5 3 (0.34%) Bond Adapt
6 2 (0.22%) Shopify
6 2 (0.22%) CubeCart
7 1 (0.11%) Optimost
Cloud Services
1 24 (2.68%) SaaS
2 5 (0.56%) MailChimp
3 1 (0.11%) Microsoft Azure
Communications & Networking
1 68 (7.60%) Internet
2 11 (1.23%) SSL
3 8 (0.89%) FTP
3 8 (0.89%) Symposium
4 5 (0.56%) HTTP
5 4 (0.45%) VoIP
5 4 (0.45%) Firewall
6 3 (0.34%) Intranet
7 2 (0.22%) PPP
7 2 (0.22%) DNS
8 1 (0.11%) SMS
Database & Business Intelligence
1 69 (7.71%) MySQL
2 25 (2.79%) SQL Server
3 11 (1.23%) SQL Server 2008
4 7 (0.78%) RDBMS
4 7 (0.78%) DB2
4 7 (0.78%) Relational Database
5 5 (0.56%) Big Data
6 2 (0.22%) SQL Server Reporting Services
6 2 (0.22%) MS Access
6 2 (0.22%) Data Mining
7 1 (0.11%) Cognos Impromptu
7 1 (0.11%) QlikView
7 1 (0.11%) SQL Server 2012
Development Applications
1 17 (1.90%) Dreamweaver
2 12 (1.34%) Visual Studio
3 11 (1.23%) JIRA
4 2 (0.22%) Git (software)
4 2 (0.22%) Grunt
5 1 (0.11%) Subversion
5 1 (0.11%) Team Foundation Server
5 1 (0.11%) Balsamiq Mockups
General
1 724 (80.89%) Marketing
2 306 (34.19%) Advertising
3 144 (16.09%) Retail
4 109 (12.18%) Finance
5 17 (1.90%) German Language
6 16 (1.79%) Italian Language
7 13 (1.45%) Games
8 11 (1.23%) French Language
8 11 (1.23%) Back Office
9 10 (1.12%) Multimedia
9 10 (1.12%) Spanish Language
10 7 (0.78%) Telecoms
10 7 (0.78%) Publishing
11 5 (0.56%) Norwegian Language
12 4 (0.45%) Front Office
12 4 (0.45%) Legal
12 4 (0.45%) Automotive
12 4 (0.45%) Dutch Language
13 3 (0.34%) Banking
14 2 (0.22%) Law
Job Titles
1 298 (33.30%) PPC Executive
2 296 (33.07%) PPC Manager
2 296 (33.07%) PPC Analyst
2 296 (33.07%) PPC Specialist
3 92 (10.28%) Developer
4 83 (9.27%) Account Manager
5 67 (7.49%) Marketing Executive
6 54 (6.03%) Marketing Manager
7 48 (5.36%) Web Developer
8 42 (4.69%) SEO Manager
9 35 (3.91%) Search Manager
10 31 (3.46%) Analyst
11 30 (3.35%) E-Commerce Manager
12 29 (3.24%) Consultant
13 28 (3.13%) Digital Marketing Executive
14 27 (3.02%) Senior Manager
14 27 (3.02%) Graduate
15 24 (2.68%) Junior
16 23 (2.57%) SEO Specialist
17 21 (2.35%) Account Executive
Libraries, Frameworks & Software Standards
1 235 (26.26%) HTML
2 187 (20.89%) CSS
3 79 (8.83%) jQuery
4 50 (5.59%) HTML5
4 50 (5.59%) XHTML
5 33 (3.69%) XML
6 32 (3.58%) CSS3
7 28 (3.13%) .NET
8 25 (2.79%) GWT
9 19 (2.12%) ASP.NET
10 14 (1.56%) Flash
11 13 (1.45%) Sass
12 12 (1.34%) Web Services
13 11 (1.23%) CodeIgniter
13 11 (1.23%) ASP.NET Web Forms
14 8 (0.89%) CakePHP
14 8 (0.89%) JSP
15 7 (0.78%) LAMP
16 6 (0.67%) JSON
16 6 (0.67%) Symfony
Miscellaneous
1 291 (32.51%) Social Media
2 273 (30.50%) Analytical Skills
3 98 (10.95%) User Experience
4 56 (6.26%) Statistics
5 52 (5.81%) Digital Media
6 46 (5.14%) Copywriting
7 41 (4.58%) Mathematics
8 25 (2.79%) Blog
9 23 (2.57%) W3C
10 14 (1.56%) Management Information System
11 11 (1.23%) Graphic Design
11 11 (1.23%) Computer Science
12 10 (1.12%) Algorithms
13 9 (1.01%) Psychology
14 8 (0.89%) New Media
14 8 (0.89%) Video Editing
15 6 (0.67%) Video on Demand
16 5 (0.56%) FMCG
16 5 (0.56%) Economics
17 4 (0.45%) Animation
Operating Systems
1 24 (2.68%) Linux
2 6 (0.67%) Windows
3 4 (0.45%) Windows Server 2008
3 4 (0.45%) Windows 7
3 4 (0.45%) Windows 8
3 4 (0.45%) Windows Server 2012
Processes & Methodologies
1 552 (61.68%) SEO
2 483 (53.97%) Analytics
3 345 (38.55%) Digital Marketing
4 225 (25.14%) E-Commerce
5 214 (23.91%) Online Marketing
6 109 (12.18%) Web Analytics
7 99 (11.06%) Web Development
8 72 (8.04%) Marketing Strategy
9 64 (7.15%) Time Management
10 62 (6.93%) B2B
11 61 (6.82%) Project Management
12 56 (6.26%) CRM
13 50 (5.59%) Web Design
14 49 (5.47%) Email Marketing
15 48 (5.36%) Search Engine Marketing
16 43 (4.80%) B2C
17 38 (4.25%) Content Management
18 35 (3.91%) Competitor Analysis
19 34 (3.80%) Campaign Management
20 32 (3.58%) MVC
Programming Languages
1 125 (13.97%) JavaScript
2 90 (10.06%) PHP
3 35 (3.91%) SQL
3 35 (3.91%) Java
4 21 (2.35%) C#
5 15 (1.68%) C
6 12 (1.34%) VB
7 11 (1.23%) Objective-C
7 11 (1.23%) T-SQL
8 10 (1.12%) VBA
9 7 (0.78%) ActionScript
9 7 (0.78%) ActionScript 2.0
10 6 (0.67%) C++
11 5 (0.56%) Ruby
12 3 (0.34%) PHP5
13 1 (0.11%) ActionScript 3.0
13 1 (0.11%) R
13 1 (0.11%) VBScript
Qualifications
1 154 (17.21%) Degree
2 2 (0.22%) Linux+ Certification
3 1 (0.11%) MBA
Quality Assurance & Compliance
1 7 (0.78%) QA
2 3 (0.34%) ISO 9001
2 3 (0.34%) SLA
3 1 (0.11%) Data Quality
System Software
1 4 (0.45%) VMware Infrastructure
Systems Management
1 4 (0.45%) WSUS
Vendors
1 485 (54.19%) Google
2 79 (8.83%) Microsoft
3 62 (6.93%) Facebook
4 54 (6.03%) Adobe
5 48 (5.36%) Omniture
6 46 (5.14%) Yahoo!
7 36 (4.02%) Twitter
8 19 (2.12%) Coremetrics
9 18 (2.01%) DoubleClick
10 10 (1.12%) Sony
10 10 (1.12%) Maxymiser
11 9 (1.01%) Cisco
12 6 (0.67%) VMware
12 6 (0.67%) Salesforce.com
12 6 (0.67%) Zend
13 5 (0.56%) Marketo
13 5 (0.56%) Eloqua
14 4 (0.45%) Pardot
14 4 (0.45%) Brocade
14 4 (0.45%) Apple
Manchester, Lancashire
Circle Recruitment
Salary: £22000 - £25000 per annum
Posted: 3 hours ago
London
Uniqlo UK
Posted: 5 hours ago
Cornwall
GO Partnership Ltd
Salary: Excellent Benefits
Posted: 13 hours ago
Slough, Berkshire
Engage PSG
Salary: £45000 - £55000 per annum + Plus Company Benefits
Posted: 18 hours ago
Slough, Berkshire
Engage PSG
Salary: £45000 - £55000 per annum + Plus Company Benefits
Posted: 18 hours ago
Lincolnshire
Stafford-Sharp Associates
Salary: From £33,000 to £38,000 per annum
Posted: 19 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 20 hours ago
Manchester, Lancashire
Opus IT Consulting
Salary: £20000 - £25000 per annum + 28 days hols, flexitime, training
Posted: 21 hours ago
City, London
Roc Search
Salary: £30000 - £40000 per annum
Posted: 23 hours ago
London
Uniting Ambition
Salary: £30k - 35k per year
Posted: Yesterday
Altrincham, Cheshire
TechnoRecruit
Salary: From £18,000 to £30,000 per annum DOE
Posted: Yesterday
West London
Ashdown IT
Salary: £45000 - £50000 per annum
Posted: Yesterday
City, London
Timothy James Consulting Ltd
Salary: £20000 - £25000 per annum
Posted: Yesterday
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: Yesterday
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: £21,000 per annum
Posted: 2 days ago
Hammersmith And Fulham, London
Give A Grad A Go
Posted: 2 days ago
City, London
Client Server
Salary: £40k to £55k + bonus + benefits
Posted: 3 days ago
Twickenham, Middlesex
Circle Recruitment
Salary: £30000 per annum
Posted: 3 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £22k - 25k per year + DOE
Posted: 3 days ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 3 days ago