The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 684 583 507
Rank change year-on-year
-101 -76
Permanent jobs citing Pay per click 232 421 563
As % of all permanent IT jobs located in the UK 0.24% 0.38% 0.49%
As % of the Processes & Methodologies category 0.27% 0.44% 0.57%
Number of salaries quoted 210 274 292
Median salary £32,500 £30,000 £30,000
Median salary % change year-on-year
+8.33% -
90% offered a salary of more than £23,950 £21,500 £21,000
10% offered a salary of more than £50,000 £42,500 £47,300
UK excluding London median salary £32,500 £27,500 £28,000
% change year-on-year
+18.18% -1.78%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86068 96139 98720
As % of all permanent IT jobs located in the UK 88.01% 87.48% 85.37%
Number of salaries quoted 72002 79039 78827
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,592
10% offered a salary of more than £78,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 24 August 2016 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -97 227 £32,500 +8.33% 41
London -27 91 £37,500 +7.14% 20
South East -31 53 £32,500 +25.00% 4
West Midlands -5 24 £25,000 - 4
North West -11 22 £33,750 +22.72% 6
East of England +35 20 £35,000 -1.40% 1
Surrey +34 16 £35,000 +12.00% 2
East Sussex +10 13 £27,500 -21.42% 1
Brighton +9 13 £27,500 -21.42% 1
Manchester -15 13 £40,000 +50.94% 4
Essex +12 10 £35,000 -6.66%
Hampshire -33 10 £31,000 +24.00%
Southend-on-Sea - 10 £35,000 -
Merseyside -2 8 £32,500 +25.00%
East Midlands +8 7 £22,500 -18.18% 3
Warwickshire +7 7 £25,000 -
Reigate - 7 £35,000 -
Coventry 0 6 £24,500 +4.25% 2
Staffordshire -6 6 £22,500 -47.05%
Yorkshire -9 6 £22,500 -18.18% 1
Wirral - 6 £32,500 -
Rugby - 6 £25,000 -
Hertfordshire +24 5 £47,500 +58.33% 1
Oxfordshire -5 5 £35,000 +16.66%
Stoke-on-Trent -17 5 £22,500 -47.05%
South West +2 4 £22,500 -40.00% 1
West Sussex 0 4 £32,500 -7.14% 1
Leicestershire -3 4 £32,500 +18.18%
Birmingham - 4 £41,250 - 2
Crawley - 4 £32,500 - 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 24 August 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 355 (77.34%) Marketing
2 301 (65.58%) SEO
3 231 (50.33%) Digital Marketing
4 183 (39.87%) Analytics
5 170 (37.04%) Google
6 169 (36.82%) Social Media
7 142 (30.94%) Analytical Skills
8 132 (28.76%) Google Analytics
9 113 (24.62%) Advertising
10 94 (20.48%) E-Commerce
11 89 (19.39%) HTML
12 86 (18.74%) AdWords
13 71 (15.47%) CSS
14 65 (14.16%) Email Marketing
15 63 (13.73%) Microsoft
16 53 (11.55%) JavaScript
17 51 (11.11%) Degree
18 48 (10.46%) CRM
19 47 (10.24%) MS Excel
20 46 (10.02%) CMS
21 43 (9.37%) Retail
21 43 (9.37%) Online Marketing
22 42 (9.15%) Project Management
23 40 (8.71%) Finance
24 39 (8.50%) jQuery
25 37 (8.06%) Web Development
26 34 (7.41%) Internet
26 34 (7.41%) WordPress
27 32 (6.97%) MS Office
28 31 (6.75%) Front End Development

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (10.02%) CMS
2 34 (7.41%) WordPress
3 6 (1.31%) Joomla!
4 4 (0.87%) Elasticsearch
4 4 (0.87%) Sitecore CMS
5 1 (0.22%) SAS
5 1 (0.22%) SharePoint
5 1 (0.22%) Umbraco
Applications
1 47 (10.24%) MS Excel
2 32 (6.97%) MS Office
3 23 (5.01%) MS PowerPoint
4 12 (2.61%) Photoshop
5 5 (1.09%) Adobe Creative Suite
5 5 (1.09%) Spreadsheet
6 4 (0.87%) Adobe Illustrator
Business Applications
1 24 (5.23%) Magento
2 5 (1.09%) WebTrends
3 3 (0.65%) Shopify
4 2 (0.44%) CubeCart
4 2 (0.44%) Dynamics CRM
4 2 (0.44%) SAP Oil and Gas
5 1 (0.22%) Salesforce.com CRM
Cloud Services
1 132 (28.76%) Google Analytics
2 86 (18.74%) AdWords
3 9 (1.96%) Adobe Analytics
4 8 (1.74%) SaaS
5 5 (1.09%) Google Tag Manager
6 4 (0.87%) Amazon AWS
6 4 (0.87%) Google Cloud Platform
7 2 (0.44%) Sage Pay
Communications & Networking
1 34 (7.41%) Internet
2 2 (0.44%) SMS
3 1 (0.22%) Broadband
Database & Business Intelligence
1 16 (3.49%) MySQL
2 11 (2.40%) Mixpanel
3 5 (1.09%) Data Mining
4 3 (0.65%) Data Warehouse
4 3 (0.65%) SQL Server
5 1 (0.22%) Big Data
5 1 (0.22%) Relational Database
Development Applications
1 23 (5.01%) Git (software)
2 14 (3.05%) Visual Website Optimizer
3 4 (0.87%) Visual Studio
4 2 (0.44%) Vagrant
5 1 (0.22%) Grunt
5 1 (0.22%) gulp
General
1 355 (77.34%) Marketing
2 113 (24.62%) Advertising
3 43 (9.37%) Retail
4 40 (8.71%) Finance
5 28 (6.10%) Games
6 21 (4.58%) French Language
7 14 (3.05%) Italian Language
7 14 (3.05%) Spanish Language
8 13 (2.83%) Banking
8 13 (2.83%) Telecoms
9 11 (2.40%) Dutch Language
9 11 (2.40%) German Language
10 7 (1.53%) Brand Awareness
11 6 (1.31%) Arabic Language
11 6 (1.31%) Danish Language
11 6 (1.31%) Finnish Language
11 6 (1.31%) Manufacturing
11 6 (1.31%) Swedish Language
12 4 (0.87%) Publishing
13 2 (0.44%) Electronics
Job Titles
1 85 (18.52%) PPC Manager
2 56 (12.20%) Marketing Manager
3 53 (11.55%) Developer
4 51 (11.11%) Account Manager
5 43 (9.37%) PPC Executive
6 42 (9.15%) Digital Marketing Manager
7 38 (8.28%) Marketing Executive
7 38 (8.28%) PPC Specialist
8 37 (8.06%) SEO Manager
9 35 (7.63%) Digital Executive
9 35 (7.63%) JavaScript Developer
9 35 (7.63%) PPC Account Manager
10 32 (6.97%) Digital Marketing Executive
10 32 (6.97%) Front End Developer (Client-Side Developer)
10 32 (6.97%) HTML CSS Developer
10 32 (6.97%) HTML Developer
11 30 (6.54%) SEO Specialist
12 25 (5.45%) Analyst
13 18 (3.92%) Business Development Manager
13 18 (3.92%) Development Manager
Libraries, Frameworks & Software Standards
1 89 (19.39%) HTML
2 71 (15.47%) CSS
3 39 (8.50%) jQuery
4 15 (3.27%) HTML5
5 10 (2.18%) .NET
6 6 (1.31%) ASP.NET
7 5 (1.09%) LAMP
8 4 (0.87%) .NET Framework
8 4 (0.87%) AngularJS
8 4 (0.87%) Memcached
8 4 (0.87%) XHTML
8 4 (0.87%) Zend Framework
9 3 (0.65%) ASP.NET MVC
9 3 (0.65%) Entity Framework
9 3 (0.65%) NHibernate
9 3 (0.65%) Node.js
9 3 (0.65%) Sass
9 3 (0.65%) XML
10 1 (0.22%) CSS3
10 1 (0.22%) LESS
Miscellaneous
1 169 (36.82%) Social Media
2 142 (30.94%) Analytical Skills
3 22 (4.79%) User Experience
4 19 (4.14%) Copywriting
5 14 (3.05%) Blog
6 13 (2.83%) Digital Media
7 8 (1.74%) Algorithms
7 8 (1.74%) Computer Science
8 7 (1.53%) Statistics
9 6 (1.31%) Mathematics
9 6 (1.31%) Mobile App
10 5 (1.09%) Online Gambling
11 4 (0.87%) New Media
11 4 (0.87%) Social Network
12 3 (0.65%) Data Extraction
12 3 (0.65%) Data Structures
12 3 (0.65%) Driving Licence
12 3 (0.65%) Fintech
12 3 (0.65%) iPad
13 2 (0.44%) RIA
Operating Systems
1 17 (3.70%) Linux
Processes & Methodologies
1 301 (65.58%) SEO
2 231 (50.33%) Digital Marketing
3 183 (39.87%) Analytics
4 94 (20.48%) E-Commerce
5 65 (14.16%) Email Marketing
6 48 (10.46%) CRM
7 43 (9.37%) Online Marketing
8 42 (9.15%) Project Management
9 37 (8.06%) Web Development
10 31 (6.75%) B2B
10 31 (6.75%) Front End Development
10 31 (6.75%) Web Analytics
11 30 (6.54%) B2C
12 28 (6.10%) Business Development
13 27 (5.88%) Marketing Strategy
14 26 (5.66%) Content Management
15 23 (5.01%) Agile Software Development
16 22 (4.79%) Campaign Management
16 22 (4.79%) Internet Marketing
17 19 (4.14%) Affiliate Marketing
Programming Languages
1 53 (11.55%) JavaScript
2 21 (4.58%) PHP
3 10 (2.18%) SQL
4 9 (1.96%) C#
5 4 (0.87%) Go
5 4 (0.87%) Java
5 4 (0.87%) PHP 4
5 4 (0.87%) PHP 5
5 4 (0.87%) Python
6 3 (0.65%) VBA
Qualifications
1 51 (11.11%) Degree
2 4 (0.87%) Sun Certification
3 2 (0.44%) Analytics IQ
4 1 (0.22%) MOS
4 1 (0.22%) PMI Certification
Quality Assurance & Compliance
1 4 (0.87%) QA
2 1 (0.22%) Actionable Recommendations
System Software
1 4 (0.87%) Docker
2 2 (0.44%) Virtual Machines
2 2 (0.44%) VirtualBox
Systems Management
1 4 (0.87%) Kubernetes
Vendors
1 170 (37.04%) Google
2 63 (13.73%) Microsoft
3 29 (6.32%) Facebook
4 19 (4.14%) Adobe
5 18 (3.92%) Twitter
6 16 (3.49%) DoubleClick
7 15 (3.27%) Optimizely
8 11 (2.40%) Kenshoo
9 9 (1.96%) Marin
10 8 (1.74%) Omniture
10 8 (1.74%) Sitecore
10 8 (1.74%) Yahoo!
11 7 (1.53%) Salesforce.com
12 6 (1.31%) Pardot
13 5 (1.09%) EPiServer
14 4 (0.87%) Zend
15 3 (0.65%) Crazy Egg
15 3 (0.65%) HubSpot
16 2 (0.44%) Marketo
16 2 (0.44%) PayPal
London
Lorien Resourcing
Posted: 7 hours ago
Derbyshire
Harvey Nash plc
Salary: £50000 - £60000 per annum + Plus Benefits
Posted: 5 hours ago
Cobham
Modis International Ltd
Salary: £30000 - £35000 per annum
Posted: 10 hours ago
Crawley, West Sussex
Comtecs
Salary: £30000 - £35000 Per Annum
Posted: 45 minutes ago
Teddington, Middlesex
Bluetownonline
Posted: 1 hour ago
South East London
I4 Recruitment
Salary: £30k - 40k per year
Posted: Yesterday
North London
Modis International
Posted: Yesterday
Huddersfield, West Yorkshire
Circle Recruitment
Salary: £30000 - £37000 per annum + Benefits
Posted: Yesterday
Hertfordshire
Premier Media
Salary: £35000 - £40000 per annum + 20% bonus
Posted: 2 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 2 days ago
London
Premier IT
Salary: £0.00 per annum
Posted: 23 hours ago
Nottingham
Searchability
Salary: £30000 - £40000 per annum
Posted: 2 days ago
West London
Jagger Talent
Salary: From £40,000 to £55,000 per annum
Posted: 5 days ago
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £24000 - £30000 per annum + Benefits
Posted: 6 days ago
London
Explore Recruitment Solutions
Salary: £25000 per annum
Posted: 4 days ago
Burnley, Lancashire
WestPoint Recruitment
Salary: £20000 - £25000 per annum
Posted: 6 days ago
South East London
Uniting Ambition
Salary: £40k - 50k per year + Benefits & 25 days holiday
Posted: 5 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 4 days ago
Newcastle, Staffordshire
Hot Rec
Salary: £30k - 35k per year
Posted: 6 days ago
Surrey
Stafford-Sharp Associates
Salary: £25000.00 - £40000.00 per annum
Posted: 5 days ago
London
FPSG Connect
Salary: £35000 - £40000 per annum + fantastic benefits and package
Posted: 5 days ago
City, London
Greywood Associates Limited
Salary: £26000 - £32000 per annum + bens
Posted: 6 days ago
Coventry, West Midlands (County)
Stafford-Sharp Associates
Salary: £28000.00 - £32000.00 per annum
Posted: 6 days ago
London
Verticality Ltd
Salary: £45000 - £50000 per annum, Benefits Full benefits
Posted: 6 days ago
Birmingham
Applause IT Ltd
Salary: £26000 - £32000 per annum
Posted: 12 days ago
London
Recruitment Revolution.com
Posted: 12 days ago
Nottingham
greywood
Salary: £18000 - £22000 per annum + Benefits
Posted: 14 days ago
City, London
Explore Recruitment Solutions
Salary: £37000 per annum
Posted: 4 days ago
Brighton
greywood
Salary: £20000 - £24000 per annum + Benefits
Posted: 12 days ago
Greater Manchester
ECOM
Salary: £35000 - £40000 per annum + Bonus + Benefits
Posted: 23 days ago