The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK
Rank 643 696 568
Rank change year-on-year
+53 -128
Permanent jobs citing Pay per click 217 224 426
As % of all permanent IT jobs located in the UK 0.26% 0.23% 0.41%
As % of the Processes & Methodologies category 0.29% 0.26% 0.48%
Number of salaries quoted 142 188 321
Median salary £36,000 £32,500 £32,500
Median salary % change year-on-year
+10.76% -
90% offered a salary of more than £27,100 £22,500 £22,500
10% offered a salary of more than £60,000 £52,500 £52,500
UK excluding London median salary £35,000 £29,500 £30,000
% change year-on-year
+18.64% -1.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74113 86274 88538
As % of all permanent IT jobs located in the UK 88.16% 87.68% 86.03%
Number of salaries quoted 61003 71739 73006
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 17 January 2017 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 210 £35,000 +7.69% 46
South East +107 70 £40,000 +6.66% 3
London +45 61 £42,500 +15.64% 18
Hampshire +64 55 £33,500 -21.17% 1
Southampton - 54 £33,500 -
North West -33 25 £32,500 +27.45% 9
West Midlands +11 17 £37,500 +27.11% 3
Manchester -31 14 £60,000 +118.18% 6
East Midlands +22 13 £32,500 -18.75% 6
East of England +26 12 £36,250 +90.78% 2
Nottinghamshire +9 11 £32,500 -18.75% 3
South West +20 10 £33,000 -2.22% 2
Lancashire -8 9 £20,000 -8.04% 1
Birmingham +6 8 £27,500 -1.78% 1
Chorley - 7 £20,000 -
Hertfordshire +13 6 £37,500 +97.36%
Gloucestershire - 6 £33,000 -
Herefordshire - 6 £38,750 -
Worcestershire - 6 £38,750 - 1
Gloucester - 6 £33,000 -
Hereford - 6 £38,750 -
Hemel Hempstead - 6 £37,500 -
Worcester - 6 £38,750 - 1
Surrey +36 4 £35,000 +3.70% 1
Buckinghamshire +21 4 £50,500 +18.82%
South Wales +14 4 £40,000 +33.33%
Wales +10 4 £40,000 +33.33%
Yorkshire -9 4 £35,500 +35.23% 4
East Sussex - 4 £40,000 -
Bedfordshire - 4 £31,500 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 17 January 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 381 (90.93%) Marketing
2 307 (73.27%) SEO
3 283 (67.54%) Digital Marketing
4 227 (54.18%) Analytics
5 209 (49.88%) Google
6 182 (43.44%) Social Media
7 167 (39.86%) E-Commerce
8 162 (38.66%) Google Analytics
9 111 (26.49%) Advertising
10 100 (23.87%) Analytical Skills
11 96 (22.91%) Email Marketing
12 77 (18.38%) Degree
12 77 (18.38%) AdWords
13 70 (16.71%) Web Analytics
14 62 (14.80%) HTML
15 61 (14.56%) CRM
15 61 (14.56%) Retail
16 54 (12.89%) Online Marketing
17 47 (11.22%) User Experience
18 46 (10.98%) Web Development
19 45 (10.74%) Adobe
19 45 (10.74%) CSS
20 41 (9.79%) Finance
21 40 (9.55%) Display Advertising
22 39 (9.31%) Digital Media
23 37 (8.83%) Marketing Strategy
24 31 (7.40%) WordPress
24 31 (7.40%) PHP
25 30 (7.16%) Spanish Language
26 26 (6.21%) Content Management

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (7.40%) WordPress
2 26 (6.21%) CMS
3 8 (1.91%) Apache
3 8 (1.91%) nginx
4 4 (0.95%) Elasticsearch
4 4 (0.95%) Joomla!
4 4 (0.95%) SharePoint
5 3 (0.72%) Adobe Experience Manager
6 2 (0.48%) Drupal
Applications
1 24 (5.73%) MS Excel
2 20 (4.77%) MS Office
3 18 (4.30%) Photoshop
4 15 (3.58%) MS PowerPoint
5 6 (1.43%) Adobe Creative Suite
6 5 (1.19%) InDesign
7 2 (0.48%) Adobe Illustrator
Business Applications
1 9 (2.15%) Magento
2 7 (1.67%) Shopify
2 7 (1.67%) WebTrends
3 6 (1.43%) SAP Oil and Gas
4 4 (0.95%) CubeCart
4 4 (0.95%) Dynamics CRM
5 3 (0.72%) Salesforce.com CRM
Cloud Services
1 162 (38.66%) Google Analytics
2 77 (18.38%) AdWords
3 10 (2.39%) Adobe Analytics
3 10 (2.39%) SaaS
4 7 (1.67%) MailChimp
5 4 (0.95%) Google Tag Manager
5 4 (0.95%) Sage Pay
6 1 (0.24%) Amazon AWS
6 1 (0.24%) Google Cloud Platform
Communications & Networking
1 25 (5.97%) Internet
2 1 (0.24%) DNS
2 1 (0.24%) HTTP
2 1 (0.24%) RFID
2 1 (0.24%) SMS
2 1 (0.24%) VoIP
Database & Business Intelligence
1 21 (5.01%) MySQL
2 4 (0.95%) Big Data
2 4 (0.95%) Mixpanel
3 3 (0.72%) Data Warehouse
3 3 (0.72%) NoSQL
3 3 (0.72%) Redis
3 3 (0.72%) Relational Database
4 1 (0.24%) Looker
Development Applications
1 13 (3.10%) Git (software)
2 6 (1.43%) Subversion
3 4 (0.95%) Visual Website Optimizer
4 3 (0.72%) Grunt
4 3 (0.72%) gulp
4 3 (0.72%) Jasmine
4 3 (0.72%) Jenkins
4 3 (0.72%) JSUnit
4 3 (0.72%) Mocha
4 3 (0.72%) PHPUnit
4 3 (0.72%) Xdebug
5 1 (0.24%) Sublime Text
5 1 (0.24%) Visual Studio
General
1 381 (90.93%) Marketing
2 111 (26.49%) Advertising
3 61 (14.56%) Retail
4 41 (9.79%) Finance
5 30 (7.16%) Spanish Language
6 24 (5.73%) French Language
7 21 (5.01%) Games
7 21 (5.01%) Italian Language
8 20 (4.77%) Telecoms
9 18 (4.30%) German Language
10 15 (3.58%) Banking
11 14 (3.34%) Arabic Language
11 14 (3.34%) Danish Language
11 14 (3.34%) Dutch Language
11 14 (3.34%) Finnish Language
11 14 (3.34%) Swedish Language
12 9 (2.15%) Online Betting
13 7 (1.67%) Electronics
14 6 (1.43%) Manufacturing
15 4 (0.95%) Automotive
Job Titles
1 71 (16.95%) Marketing Manager
2 54 (12.89%) PPC Manager
3 51 (12.17%) Digital Marketing Manager
4 44 (10.50%) PPC Executive
5 41 (9.79%) Developer
6 33 (7.88%) Marketing Executive
7 31 (7.40%) Digital Executive
8 30 (7.16%) E-Commerce Manager
9 26 (6.21%) Account Manager
9 26 (6.21%) Web Developer
10 22 (5.25%) PPC Specialist
11 18 (4.30%) Account Executive
11 18 (4.30%) HTML Developer
11 18 (4.30%) SEO Manager
12 16 (3.82%) Analyst
12 16 (3.82%) Digital Marketing Executive
12 16 (3.82%) PHP Developer
12 16 (3.82%) Senior Developer
13 15 (3.58%) Ad Trafficker
13 15 (3.58%) Web Manager
Libraries, Frameworks & Software Standards
1 62 (14.80%) HTML
2 45 (10.74%) CSS
3 19 (4.53%) HTML5
3 19 (4.53%) jQuery
4 12 (2.86%) .NET
5 7 (1.67%) Sass
6 6 (1.43%) Backbone.js
6 6 (1.43%) CSS3
6 6 (1.43%) KnockoutJS
6 6 (1.43%) Node.js
6 6 (1.43%) Web Services
7 4 (0.95%) XHTML
7 4 (0.95%) Zend Framework
8 3 (0.72%) Ajax
8 3 (0.72%) CakePHP
8 3 (0.72%) Chai
8 3 (0.72%) Laravel
8 3 (0.72%) LESS
8 3 (0.72%) RabbitMQ
8 3 (0.72%) RESTful
Miscellaneous
1 182 (43.44%) Social Media
2 100 (23.87%) Analytical Skills
3 47 (11.22%) User Experience
4 39 (9.31%) Digital Media
5 15 (3.58%) Copywriting
6 14 (3.34%) iPad
6 14 (3.34%) Mobile App
7 11 (2.63%) Blog
8 10 (2.39%) Algorithms
9 7 (1.67%) Fintech
9 7 (1.67%) Social Network
10 4 (0.95%) Animation
10 4 (0.95%) Credit Risk
10 4 (0.95%) Mathematics
10 4 (0.95%) Smartphone
11 3 (0.72%) Data Extraction
11 3 (0.72%) Data Structures
11 3 (0.72%) Enterprise Software
11 3 (0.72%) Performance Metrics
12 2 (0.48%) Driving Licence
Operating Systems
1 3 (0.72%) Debian
1 3 (0.72%) Linux
2 1 (0.24%) Android
2 1 (0.24%) Apple iOS
Processes & Methodologies
1 307 (73.27%) SEO
2 283 (67.54%) Digital Marketing
3 227 (54.18%) Analytics
4 167 (39.86%) E-Commerce
5 96 (22.91%) Email Marketing
6 70 (16.71%) Web Analytics
7 61 (14.56%) CRM
8 54 (12.89%) Online Marketing
9 46 (10.98%) Web Development
10 40 (9.55%) Display Advertising
11 37 (8.83%) Marketing Strategy
12 26 (6.21%) B2B
12 26 (6.21%) Content Management
13 24 (5.73%) Digital Analytics
14 23 (5.49%) B2C
15 19 (4.53%) Affiliate Marketing
15 19 (4.53%) Campaign Management
15 19 (4.53%) Project Management
16 17 (4.06%) Customer Engagement
16 17 (4.06%) Search Engine Marketing
Programming Languages
1 31 (7.40%) PHP
2 24 (5.73%) JavaScript
3 12 (2.86%) Python
4 11 (2.63%) Perl
4 11 (2.63%) Ruby
5 8 (1.91%) Java
5 8 (1.91%) SQL
6 1 (0.24%) C
6 1 (0.24%) C#
6 1 (0.24%) Go
6 1 (0.24%) PHP 4
6 1 (0.24%) PHP 5
6 1 (0.24%) PL/SQL
6 1 (0.24%) VB.NET
6 1 (0.24%) VBA
Qualifications
1 77 (18.38%) Degree
2 2 (0.48%) MBA
3 1 (0.24%) Postgraduate
3 1 (0.24%) Sun Certification
Quality Assurance & Compliance
1 5 (1.19%) QA
System Software
1 1 (0.24%) Docker
Systems Management
1 1 (0.24%) Kubernetes
Vendors
1 209 (49.88%) Google
2 45 (10.74%) Adobe
3 25 (5.97%) Facebook
4 24 (5.73%) Microsoft
5 18 (4.30%) Kenshoo
5 18 (4.30%) Optimizely
6 17 (4.06%) Marin
7 16 (3.82%) DoubleClick
7 16 (3.82%) Omniture
8 13 (3.10%) Salesforce.com
9 12 (2.86%) Twitter
10 11 (2.63%) IgnitionOne
11 10 (2.39%) Monetate
12 7 (1.67%) SAP
13 5 (1.19%) Remedy
14 4 (0.95%) Pardot
14 4 (0.95%) PayPal
14 4 (0.95%) Sophos
14 4 (0.95%) Zend
15 3 (0.72%) Crazy Egg
South East London
Square One Resources
Salary: From £40,000 to £45,000 per annum
Posted: 17 hours ago
Leicester, Leicestershire
Stafford-Sharp Associates
Salary: £35000.00 - £50000.00 per annum + Bens + bonus
Posted: 18 hours ago
London
Lorien Resourcing
Salary: £45000 - £55000 per annum + Benefits Package
Posted: Yesterday
City, London
Oliver James Associates
Salary: £80000 - £100000 per annum + Pension, healthcare + More
Posted: 18 hours ago
London
Lorien Resourcing
Posted: 21 hours ago
London
FPSG Connect
Salary: £55000 - £65000 per annum
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £30000 - £38000 per annum
Posted: 23 hours ago
London
Searchability
Salary: £25000 - £40000 per annum
Posted: 2 days ago
Nottingham, Nottinghamshire
Searchability
Salary: £20000 - £25000 per annum + Training Budget, Pension
Posted: 3 days ago
Blackburn, Lancashire
Jagger Talent
Salary: From £19,000 to £23,000 per annum Extensive Blue-Chip Benefits
Posted: 4 days ago
Bradford-On-Avon, Wiltshire
Global Technology Solutions Ltd
Salary: £30000 - £42000 per annum + ben
Posted: 5 days ago
North West
Maclean Moore Consulting
Salary: From £115,000 to £165,000 per annum
Posted: 3 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £20000.00 - £28000.00 per annum
Posted: 4 days ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £30000 per annum + Additional Benefits
Posted: 3 days ago
Abingdon, Oxfordshire
AFerry
Salary: From £25,000 to £40,000 per annum
Posted: 5 days ago
Nottingham, Nottinghamshire
Searchability
Salary: £25000 - £30000 per annum
Posted: 6 days ago
London
Lorien Resourcing
Posted: 3 days ago
Leicester, Leicestershire
Searchability
Salary: £22000 - £25000 per annum
Posted: 6 days ago
Harrogate, North Yorkshire
Searchability
Salary: £18000 - £22000 per annum
Posted: 6 days ago
Central London / West End
Miro consulting
Salary: From £100,000 to £120,000 per annum Benefits including equity, pension
Posted: 6 days ago
London
Stafford-Sharp Associates
Salary: £18000 - £20000 per annum
Posted: 3 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 6 days ago
London
We Are Aspire Ltd
Salary: £30000.00 - £35000.00 per annum
Posted: 3 days ago
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: 6 days ago
Norwich, Norfolk
I4 Recruitment
Salary: £17k - 23k per year + Benefits
Posted: 6 days ago
Teddington, Middlesex
MaxAd
Salary: £22000.00 - £30000.00 per annum
Posted: 4 days ago
Croydon, Surrey
TLP Consultancy Ltd.
Salary: £28000 - £35000 per annum + Package
Posted: 6 days ago
London
Premier Media
Salary: £30000 - £40000 per annum
Posted: 12 days ago
City, London
Premier Media
Posted: 13 days ago
Bristol, Avon
Bray leino
Salary: From £30,000 to £45,000 per annum
Posted: 12 days ago