The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 456 446 533
Rank change year-on-year
-10 +87
Permanent jobs citing Pay per click 574 518 405
As % of all permanent IT jobs located in the UK 0.50% 0.48% 0.35%
As % of the Processes & Methodologies category 0.61% 0.60% 0.44%
Number of salaries quoted 294 341 369
Average salary £30,496 £32,500 £30,000
Average salary % change year-on-year
-6.16% +8.33%
90% offered a salary of more than £21,000 £21,500 £21,900
10% offered a salary of more than £50,000 £50,000 £52,500
UK excluding London average salary £28,000 £30,000 £25,000
% change year-on-year
-6.66% +20.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94022 86283 92102
As % of all permanent IT jobs located in the UK 81.34% 80.36% 78.67%
Number of salaries quoted 74935 70632 78012
Average salary £47,500 £47,500 £46,542
Average salary % change year-on-year
- +2.05%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,000 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 2 September 2014 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 558 £31,000 -4.61% 92
London +16 258 £35,000 -6.66% 52
North West +60 129 £25,000 +3.62% 14
Manchester +72 109 £26,500 +10.41% 9
City of London +32 68 £40,000 -3.03% 9
South East -22 67 £32,500 +0.77% 13
Yorkshire -75 43 £30,000 +1.69% 5
West Yorkshire -42 34 £32,500 +8.33% 3
Leeds -52 29 £32,500 +8.33% 1
Surrey -7 27 £35,000 -12.50% 1
West Midlands +8 24 £26,000 +44.44% 3
South West -43 17 £28,000 -15.15% 1
Berkshire +7 15 £32,500 -33.33% 1
Bristol +2 13 £28,000 -11.11% 1
County Antrim - 12 £21,125 -
Northern Ireland - 12 £21,125 -
East Midlands +2 11 £27,250 -45.50% 2
Salford - 10 £30,000 -
Worcestershire +6 9 £26,000 - 1
Lancashire +2 9 £21,000 +1.20%
Redditch - 9 £26,000 - 1
East of England -45 8 £38,750 +40.90% 2
Merseyside +10 7 £24,000 - 2
Liverpool +5 7 £24,000 - 2
West Sussex -7 7 £29,000 -22.66% 2
Essex +8 6 - - 1
Reading - 6 £37,500 -
Nottinghamshire +10 5 £22,500 -10.00%
Southampton +4 5 £40,000 +66.66% 1
Birmingham +3 5 £32,500 -10.34% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 2 September 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 988 (84.73%) Marketing
2 830 (71.18%) SEO
3 585 (50.17%) Analytics
4 519 (44.51%) Google
4 519 (44.51%) Digital Marketing
5 384 (32.93%) Social Media
6 365 (31.30%) Advertising
7 342 (29.33%) E-Commerce
8 332 (28.47%) Google Analytics
9 280 (24.01%) Online Marketing
10 270 (23.16%) Degree
11 224 (19.21%) HTML
12 163 (13.98%) Web Analytics
13 161 (13.81%) CSS
14 149 (12.78%) Retail
14 149 (12.78%) Facebook
15 136 (11.66%) JavaScript
15 136 (11.66%) CMS
16 133 (11.41%) Finance
17 128 (10.98%) MS Excel
18 125 (10.72%) Email Marketing
19 111 (9.52%) Microsoft
20 97 (8.32%) MS PowerPoint
21 92 (7.89%) B2B
22 89 (7.63%) Twitter
23 86 (7.38%) PHP
24 80 (6.86%) CRM
25 78 (6.69%) Project Management
25 78 (6.69%) Time Management
26 74 (6.35%) Web Design

Pay per click
Top Related IT Skills by Category

For the 6 months to 2 September 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 136 (11.66%) CMS
2 62 (5.32%) WordPress
3 20 (1.72%) Drupal
4 19 (1.63%) Umbraco
5 10 (0.86%) Joomla!
6 5 (0.43%) Apache
7 4 (0.34%) SharePoint
8 3 (0.26%) SAS
9 1 (0.086%) Sitecore CMS
9 1 (0.086%) Sitefinity
9 1 (0.086%) IIS
Applications
1 128 (10.98%) MS Excel
2 97 (8.32%) MS PowerPoint
3 71 (6.09%) Photoshop
4 62 (5.32%) MS Office
5 16 (1.37%) Adobe Illustrator
6 11 (0.94%) Spreadsheet
7 10 (0.86%) Fireworks
8 4 (0.34%) InDesign
9 2 (0.17%) OmniGraffle
10 1 (0.086%) PowerPivot
10 1 (0.086%) MS Visio
Business Applications
1 332 (28.47%) Google Analytics
2 67 (5.75%) WebTrends
3 60 (5.15%) Magento
4 15 (1.29%) SiteCatalyst
5 11 (0.94%) Tridion
6 7 (0.60%) Oracle CRM
7 5 (0.43%) Dynamics CRM
7 5 (0.43%) Fredhopper
8 3 (0.26%) SAP Oil and Gas
Cloud Services
1 7 (0.60%) MailChimp
1 7 (0.60%) Responsys
2 4 (0.34%) Basecamp
3 3 (0.26%) Cloud Computing
4 2 (0.17%) SaaS
5 1 (0.086%) CloudFront
5 1 (0.086%) IaaS
5 1 (0.086%) Amazon EC2
5 1 (0.086%) Amazon S3
5 1 (0.086%) Microsoft Azure
5 1 (0.086%) Amazon AWS
Communications & Networking
1 32 (2.74%) Internet
2 11 (0.94%) Extranet
3 8 (0.69%) DNS
4 5 (0.43%) Intranet
4 5 (0.43%) SMS
5 4 (0.34%) PPP
6 2 (0.17%) GSM
7 1 (0.086%) FTP
7 1 (0.086%) HTTP
Database & Business Intelligence
1 61 (5.23%) MySQL
2 32 (2.74%) SQL Server
3 16 (1.37%) Relational Database
4 13 (1.11%) Data Mining
5 11 (0.94%) MS Access
5 11 (0.94%) DB2
5 11 (0.94%) Big Data
6 10 (0.86%) SQL Server 2012
7 6 (0.51%) Crystal Reports
8 5 (0.43%) NoSQL
9 2 (0.17%) Oracle BI EE
9 2 (0.17%) SQL Server 2008
10 1 (0.086%) Amazon RDS
10 1 (0.086%) Cognos Impromptu
10 1 (0.086%) SQL Server 2005
Development Applications
1 27 (2.32%) Git (software)
2 11 (0.94%) Dreamweaver
3 4 (0.34%) RequisitePro
3 4 (0.34%) Grunt
4 3 (0.26%) Sublime Text
4 3 (0.26%) Visual Studio
5 2 (0.17%) PHPUnit
5 2 (0.17%) Balsamiq Mockups
5 2 (0.17%) Axure RP
6 1 (0.086%) Eclipse
6 1 (0.086%) Team Foundation Server
6 1 (0.086%) Subversion
6 1 (0.086%) JIRA
General
1 988 (84.73%) Marketing
2 365 (31.30%) Advertising
3 149 (12.78%) Retail
4 133 (11.41%) Finance
5 32 (2.74%) Law
6 21 (1.80%) Publishing
7 18 (1.54%) Russian Language
8 15 (1.29%) Manufacturing
8 15 (1.29%) Games
9 11 (0.94%) Multimedia
9 11 (0.94%) Telecoms
9 11 (0.94%) Automotive
10 9 (0.77%) Legal
10 9 (0.77%) French Language
10 9 (0.77%) German Language
11 7 (0.60%) Pharmaceutical
11 7 (0.60%) Billing
12 6 (0.51%) Swedish Language
13 5 (0.43%) Spanish Language
13 5 (0.43%) Japanese Language
Job Titles
1 377 (32.33%) PPC Specialist
1 377 (32.33%) PPC Manager
1 377 (32.33%) PPC Analyst
1 377 (32.33%) PPC Executive
2 122 (10.46%) Marketing Manager
3 120 (10.29%) Analyst
4 74 (6.35%) Account Manager
5 71 (6.09%) Developer
6 68 (5.83%) Marketing Executive
7 63 (5.40%) Digital Marketing Manager
8 52 (4.46%) E-Commerce Manager
9 44 (3.77%) Digital Marketing Executive
10 43 (3.69%) SEO Executive
11 37 (3.17%) Web Analyst
12 36 (3.09%) Search Manager
13 35 (3.00%) Online Marketing Manager
14 32 (2.74%) SEO Manager
15 29 (2.49%) Senior Manager
16 27 (2.32%) Data Analyst
16 27 (2.32%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 224 (19.21%) HTML
2 161 (13.81%) CSS
3 49 (4.20%) jQuery
4 46 (3.95%) HTML5
5 44 (3.77%) .NET
6 31 (2.66%) CSS3
7 26 (2.23%) ASP.NET
8 19 (1.63%) ATL
9 18 (1.54%) XML
10 17 (1.46%) XHTML
11 15 (1.29%) ASP.NET MVC
12 14 (1.20%) Razor View Engine
12 14 (1.20%) Flash
13 11 (0.94%) LAMP
14 9 (0.77%) CakePHP
14 9 (0.77%) Sass
15 8 (0.69%) Web Services
16 7 (0.60%) Laravel
17 6 (0.51%) REST
17 6 (0.51%) Symfony
Miscellaneous
1 384 (32.93%) Social Media
2 71 (6.09%) Digital Media
3 68 (5.83%) Mathematics
4 57 (4.89%) Blog
5 44 (3.77%) Mobile App
5 44 (3.77%) Copywriting
6 35 (3.00%) New Media
6 35 (3.00%) Statistics
7 28 (2.40%) Economics
8 22 (1.89%) Computer Science
9 16 (1.37%) Graphic Design
10 15 (1.29%) Data Protection Act
11 12 (1.03%) Podcast
12 11 (0.94%) Applied Mathematics
13 8 (0.69%) Physics
13 8 (0.69%) Photography
13 8 (0.69%) FMCG
13 8 (0.69%) Visualisation
14 6 (0.51%) Open Source
15 5 (0.43%) Biology
Operating Systems
1 7 (0.60%) Linux
1 7 (0.60%) Apple iOS
2 2 (0.17%) Windows
Processes & Methodologies
1 830 (71.18%) SEO
2 585 (50.17%) Analytics
3 519 (44.51%) Digital Marketing
4 342 (29.33%) E-Commerce
5 280 (24.01%) Online Marketing
6 163 (13.98%) Web Analytics
7 125 (10.72%) Email Marketing
8 92 (7.89%) B2B
9 80 (6.86%) CRM
10 78 (6.69%) Project Management
10 78 (6.69%) Time Management
11 74 (6.35%) Web Design
12 71 (6.09%) Marketing Strategy
13 69 (5.92%) Competitor Analysis
14 65 (5.57%) Web Marketing
15 64 (5.49%) Search Engine Marketing
15 64 (5.49%) Data Analysis
16 60 (5.15%) Content Management
17 53 (4.55%) B2C
18 42 (3.60%) Web Development
Programming Languages
1 136 (11.66%) JavaScript
2 86 (7.38%) PHP
3 74 (6.35%) SQL
4 21 (1.80%) C#
5 20 (1.72%) Java
6 13 (1.11%) VBA
7 11 (0.94%) PHP5
8 6 (0.51%) VB.NET
9 5 (0.43%) Python
9 5 (0.43%) C
9 5 (0.43%) R
10 2 (0.17%) Ruby
11 1 (0.086%) XPath
11 1 (0.086%) Bash Shell
Qualifications
1 270 (23.16%) Degree
2 3 (0.26%) HNC
2 3 (0.26%) HND
3 2 (0.17%) Security Cleared
4 1 (0.086%) Microsoft Certification
Quality Assurance & Compliance
1 10 (0.86%) QA
Systems Management
1 3 (0.26%) Plesk
Vendors
1 519 (44.51%) Google
2 149 (12.78%) Facebook
3 111 (9.52%) Microsoft
4 89 (7.63%) Twitter
5 48 (4.12%) DoubleClick
5 48 (4.12%) Yahoo!
6 45 (3.86%) Coremetrics
7 40 (3.43%) Adobe
8 28 (2.40%) Omniture
9 16 (1.37%) Salesforce.com
10 12 (1.03%) Tableau
11 10 (0.86%) Sony
11 10 (0.86%) SAP
11 10 (0.86%) Oracle
12 9 (0.77%) Zend
13 8 (0.69%) Business Objects
14 7 (0.60%) JD Edwards
15 6 (0.51%) HP
15 6 (0.51%) Dell
15 6 (0.51%) NetApp
City, London
JM
Salary: £35000 - £35001 per annum
Posted: 11 hours ago
Sutton, Surrey
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 13 hours ago
Holloway, Derbyshire
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 13 hours ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 hours ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 hours ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 15 hours ago
Bromley, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 15 hours ago
Dartford, Kent
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 15 hours ago
London
Aspire
Posted: 15 hours ago
London
Propel London Ltd
Posted: 15 hours ago
London
Propel London Ltd
Posted: 15 hours ago
London
Propel London Ltd
Posted: 15 hours ago
Crawley, West Sussex
Purple Monkey
Salary: From £25,000 to £32,000 per annum + Bonus and Benefits
Posted: 16 hours ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 16 hours ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 16 hours ago
Northampton, Northamptonshire
Stafford-Sharp Associates
Salary: From £20,000 to £24,000 per annum
Posted: 17 hours ago
High Wycombe, Buckinghamshire
TribePost.co.uk
Salary: £25K. OTE £27,777 + Benefits
Posted: 17 hours ago
Brighton, East Sussex
Computer People
Salary: £30000.00 - £36000 per annum
Posted: 19 hours ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £2000 - £15000 per annum
Posted: Yesterday
Chelmsford, Essex
Oscar Associates (UK) Ltd
Salary: £18000 - £22000 per annum
Posted: Yesterday