The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK
Rank 648 712 551
Rank change year-on-year
+64 -161
Permanent jobs citing Pay per click 200 221 447
As % of all permanent IT jobs located in the UK 0.24% 0.22% 0.42%
As % of the Processes & Methodologies category 0.27% 0.24% 0.48%
Number of salaries quoted 160 186 324
Median salary £36,000 £32,500 £32,500
Median salary % change year-on-year
+10.76% -
90% offered a salary of more than £22,500 £24,000 £23,500
10% offered a salary of more than £60,000 £55,000 £49,250
UK excluding London median salary £36,000 £30,000 £30,000
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74523 90211 92595
As % of all permanent IT jobs located in the UK 88.77% 88.26% 86.71%
Number of salaries quoted 61273 74883 75830
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,193
10% offered a salary of more than £77,500 £74,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 23 February 2017 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +70 192 £36,000 +10.76% 70
London +50 67 £40,000 - 22
North West -13 33 £28,000 +7.69% 17
South East +48 30 £35,000 +7.69% 8
West Midlands +41 21 £37,500 +25.00% 3
Manchester -27 18 £60,000 +118.18% 12
Worcestershire - 16 £37,500 -
Worcester - 16 £37,500 -
East Midlands +26 15 £32,500 -18.75% 6
South West +26 15 £34,000 +4.61% 3
Herefordshire - 14 £38,750 -
Hereford - 14 £38,750 -
Nottinghamshire +12 13 £32,500 -18.75% 1
Hampshire +26 12 £30,000 -29.41% 3
Lancashire +2 12 £20,750 -4.59% 2
Southampton - 11 £25,750 -
Yorkshire +1 10 £36,000 +2.85% 6
Chorley - 10 £20,750 -
City of London +34 9 £41,500 -20.95% 4
West Yorkshire +15 9 £36,000 +2.85% 5
East of England - 8 £35,000 - 4
Wiltshire +23 7 £36,000 +10.76%
Buckinghamshire +15 7 £45,000 +63.63%
Bradford - 7 £36,000 -
Bradford-on-Avon - 7 £36,000 -
Surrey +42 5 £37,500 +15.38% 3
Kent +12 5 £19,000 -20.83% 2
Maidstone - 5 £19,000 - 1
South Wales +19 4 £40,000 +33.33% 1
Wales +17 4 £40,000 +33.33% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 23 February 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 392 (92.89%) Marketing
2 331 (78.44%) SEO
3 284 (67.30%) Digital Marketing
4 240 (56.87%) Analytics
5 212 (50.24%) Google
6 190 (45.02%) Social Media
7 175 (41.47%) E-Commerce
8 166 (39.34%) Google Analytics
9 95 (22.51%) Advertising
10 88 (20.85%) Email Marketing
10 88 (20.85%) Analytical Skills
11 76 (18.01%) Degree
12 75 (17.77%) AdWords
12 75 (17.77%) Lead Generation
13 73 (17.30%) HTML
14 71 (16.82%) Web Analytics
15 66 (15.64%) CRM
16 63 (14.93%) Marketing Strategy
17 61 (14.45%) Online Marketing
18 55 (13.03%) Retail
19 54 (12.80%) CSS
20 53 (12.56%) User Experience
21 48 (11.37%) Web Development
22 46 (10.90%) Adobe
23 45 (10.66%) Finance
24 43 (10.19%) Digital Media
25 40 (9.48%) PHP
26 38 (9.00%) Display Advertising
27 35 (8.29%) JavaScript
28 34 (8.06%) WordPress

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (8.06%) WordPress
2 28 (6.64%) CMS
3 10 (2.37%) Apache
3 10 (2.37%) nginx
4 8 (1.90%) Elasticsearch
5 5 (1.18%) SharePoint
6 3 (0.71%) Adobe Experience Manager
6 3 (0.71%) Drupal
6 3 (0.71%) Joomla!
7 1 (0.24%) Magnolia
7 1 (0.24%) Sitecore CMS
7 1 (0.24%) Sitefinity
Applications
1 25 (5.92%) MS Excel
1 25 (5.92%) MS Office
2 17 (4.03%) Photoshop
3 14 (3.32%) MS PowerPoint
4 6 (1.42%) InDesign
5 4 (0.95%) Adobe Creative Suite
6 3 (0.71%) Adobe Illustrator
7 2 (0.47%) GIMP
Business Applications
1 9 (2.13%) WebTrends
2 7 (1.66%) SAP Oil and Gas
3 6 (1.42%) Magento
4 5 (1.18%) Dynamics CRM
4 5 (1.18%) Shopify
5 2 (0.47%) CubeCart
5 2 (0.47%) Salesforce.com CRM
Cloud Services
1 166 (39.34%) Google Analytics
2 75 (17.77%) AdWords
3 11 (2.61%) Adobe Analytics
4 10 (2.37%) MailChimp
5 9 (2.13%) SaaS
6 2 (0.47%) Google Tag Manager
6 2 (0.47%) Sage Pay
7 1 (0.24%) Amazon AWS
7 1 (0.24%) Google Cloud Platform
Communications & Networking
1 30 (7.11%) Internet
2 1 (0.24%) DNS
2 1 (0.24%) HTTP
2 1 (0.24%) RFID
2 1 (0.24%) SMS
2 1 (0.24%) SSH
2 1 (0.24%) VoIP
Database & Business Intelligence
1 28 (6.64%) MySQL
2 7 (1.66%) NoSQL
2 7 (1.66%) Redis
2 7 (1.66%) Relational Database
3 6 (1.42%) Big Data
4 2 (0.47%) Data Mining
5 1 (0.24%) Data Warehouse
5 1 (0.24%) Looker
5 1 (0.24%) Mixpanel
5 1 (0.24%) Power BI
Development Applications
1 21 (4.98%) Git (software)
2 14 (3.32%) Subversion
3 7 (1.66%) Grunt
3 7 (1.66%) gulp
3 7 (1.66%) Jasmine
3 7 (1.66%) Jenkins
3 7 (1.66%) JSUnit
3 7 (1.66%) Mocha
3 7 (1.66%) PHPUnit
3 7 (1.66%) Xdebug
4 3 (0.71%) Dreamweaver
5 1 (0.24%) Sublime Text
5 1 (0.24%) Visual Website Optimizer
General
1 392 (92.89%) Marketing
2 95 (22.51%) Advertising
3 55 (13.03%) Retail
4 45 (10.66%) Finance
5 24 (5.69%) Spanish Language
6 20 (4.74%) Telecoms
7 16 (3.79%) Banking
8 14 (3.32%) French Language
9 13 (3.08%) German Language
9 13 (3.08%) Italian Language
10 11 (2.61%) Games
11 9 (2.13%) Online Betting
12 8 (1.90%) Arabic Language
12 8 (1.90%) Danish Language
12 8 (1.90%) Dutch Language
12 8 (1.90%) Electronics
12 8 (1.90%) Finnish Language
12 8 (1.90%) Swedish Language
13 7 (1.66%) Manufacturing
14 4 (0.95%) Automotive
Job Titles
1 80 (18.96%) Marketing Manager
2 57 (13.51%) Digital Marketing Manager
3 53 (12.56%) Developer
4 40 (9.48%) PPC Manager
5 38 (9.00%) PPC Executive
6 32 (7.58%) Digital Executive
6 32 (7.58%) Marketing Executive
7 29 (6.87%) Web Developer
8 28 (6.64%) E-Commerce Manager
9 27 (6.40%) HTML Developer
10 24 (5.69%) HTML CSS Developer
11 23 (5.45%) Account Manager
12 21 (4.98%) PHP Developer
13 18 (4.27%) Analyst
14 17 (4.03%) JavaScript Developer
15 15 (3.55%) Senior Developer
15 15 (3.55%) Web Manager
16 14 (3.32%) E-Commerce Marketing Manager
16 14 (3.32%) PPC Specialist
17 13 (3.08%) Head of Marketing
Libraries, Frameworks & Software Standards
1 73 (17.30%) HTML
2 54 (12.80%) CSS
3 26 (6.16%) HTML5
4 23 (5.45%) jQuery
5 14 (3.32%) .NET
5 14 (3.32%) Backbone.js
5 14 (3.32%) KnockoutJS
6 11 (2.61%) CSS3
6 11 (2.61%) Sass
7 10 (2.37%) Node.js
7 10 (2.37%) Web Services
8 7 (1.66%) Chai
8 7 (1.66%) RabbitMQ
8 7 (1.66%) RESTful
8 7 (1.66%) Zend Framework
9 4 (0.95%) Ajax
9 4 (0.95%) XHTML
10 3 (0.71%) CakePHP
10 3 (0.71%) Laravel
10 3 (0.71%) LESS
Miscellaneous
1 190 (45.02%) Social Media
2 88 (20.85%) Analytical Skills
3 53 (12.56%) User Experience
4 43 (10.19%) Digital Media
5 23 (5.45%) Mobile App
6 19 (4.50%) iPad
7 12 (2.84%) Blog
8 10 (2.37%) Fintech
9 9 (2.13%) Algorithms
10 8 (1.90%) Animation
11 7 (1.66%) Social Network
12 5 (1.18%) Credit Risk
13 4 (0.95%) Smartphone
14 3 (0.71%) Enterprise Software
15 2 (0.47%) Driving Licence
15 2 (0.47%) FMCG
15 2 (0.47%) New Media
16 1 (0.24%) Tandem
16 1 (0.24%) Video Editing
16 1 (0.24%) W3C
Operating Systems
1 7 (1.66%) Debian
1 7 (1.66%) Linux
2 1 (0.24%) Android
2 1 (0.24%) Apple iOS
Processes & Methodologies
1 331 (78.44%) SEO
2 284 (67.30%) Digital Marketing
3 240 (56.87%) Analytics
4 175 (41.47%) E-Commerce
5 88 (20.85%) Email Marketing
6 75 (17.77%) Lead Generation
7 71 (16.82%) Web Analytics
8 66 (15.64%) CRM
9 63 (14.93%) Marketing Strategy
10 61 (14.45%) Online Marketing
11 48 (11.37%) Web Development
12 38 (9.00%) Display Advertising
13 33 (7.82%) B2B
14 28 (6.64%) A/B Testing
14 28 (6.64%) Conversion Rate Optimisation
15 25 (5.92%) Content Management
16 24 (5.69%) Digital Analytics
17 23 (5.45%) B2C
17 23 (5.45%) Campaign Management
18 20 (4.74%) Performance Management
Programming Languages
1 40 (9.48%) PHP
2 35 (8.29%) JavaScript
3 14 (3.32%) Python
4 13 (3.08%) Perl
4 13 (3.08%) Ruby
5 8 (1.90%) Java
6 4 (0.95%) SQL
7 1 (0.24%) C
7 1 (0.24%) C#
7 1 (0.24%) Go
7 1 (0.24%) PHP 4
7 1 (0.24%) PHP 5
7 1 (0.24%) PL/SQL
7 1 (0.24%) VB.NET
7 1 (0.24%) VBA
Qualifications
1 76 (18.01%) Degree
2 2 (0.47%) MBA
3 1 (0.24%) Postgraduate
3 1 (0.24%) Sun Certification
Quality Assurance & Compliance
1 3 (0.71%) QA
System Software
1 1 (0.24%) Docker
Systems Management
1 1 (0.24%) Kubernetes
Vendors
1 212 (50.24%) Google
2 46 (10.90%) Adobe
3 24 (5.69%) Microsoft
4 19 (4.50%) Kenshoo
4 19 (4.50%) Marin
5 18 (4.27%) Facebook
6 15 (3.55%) DoubleClick
7 14 (3.32%) Omniture
7 14 (3.32%) Twitter
8 13 (3.08%) Optimizely
9 10 (2.37%) IgnitionOne
9 10 (2.37%) Monetate
10 9 (2.13%) Salesforce.com
10 9 (2.13%) SAP
11 7 (1.66%) Red Hat
11 7 (1.66%) Zend
12 5 (1.18%) Remedy
13 4 (0.95%) Sophos
14 3 (0.71%) Hitwise
15 2 (0.47%) PayPal
Blackburn, Lancashire
Jagger Talent
Salary: From £19,000 to £23,000 per annum Extensive Blue-Chip Benefits
Posted: 12 hours ago
Central London / West End
The Change Partners Recruitment
Salary: From £40,000 to £55,000 per annum with equity
Posted: 10 hours ago
Coventry, West Midlands (County)
Exposed Solutions
Salary: £25000 - £35000 per annum
Posted: 12 hours ago
East Midlands
EMBS Ltd
Salary: £30k - 40k per year + Benefits
Posted: Yesterday
Greater Manchester
CoreCom Consulting
Salary: £48000 - £55000 per annum + Benefits + Bonus
Posted: Yesterday
London
We Are Aspire Ltd
Salary: £45000.00 - £60000.00 per annum + benefits
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £24000 - £28000 per annum
Posted: Yesterday
Bournemouth, Dorset
Team Jobs
Salary: bonus,20days hols,pension,healthcare,gym
Posted: Yesterday
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 2 days ago
Surrey
Parallel Consulting
Salary: £36000 - £44000 per annum + bonus, benefits, pension
Posted: Yesterday
Cheshire
CoreCom Consulting
Salary: £48000 - £55000 per annum + Benefits + Bonus
Posted: 2 days ago
Manchester, Lancashire
FPSG Connect
Salary: £18000 - £22000 per annum
Posted: Yesterday
Bury, Lancashire
Jagger Talent
Salary: From £20,000 to £25,000 per annum Salary Negotiable + Benefits
Posted: Yesterday
City, London
Explore Recruitment Solutions
Salary: £35000 - £45000 per annum
Posted: 2 days ago
Telford, Shropshire
Hot Rec
Salary: £20k - 26k per year + depending on experience
Posted: 2 days ago
Manchester, Lancashire
Jagger Talent
Salary: From £20,000 to £25,000 per annum Negotiable Salary plus Benefits
Posted: Yesterday
Falmouth, Cornwall
IT Executive Ltd
Salary: £28000 - £35000 per annum
Posted: 2 days ago
London
Uniting Ambition
Salary: £45k per year
Posted: 3 days ago
Lincoln, Lincolnshire
CV Screen Ltd
Salary: £35k - 40k per year + Benefits
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £40000 - £50000 per annum
Posted: 3 days ago
Ripley, Derbyshire
Cyber Team
Salary: From £20,000 to £25,000 per annum
Posted: 3 days ago
London
Explore Recruitment Solutions
Salary: £40000 - £45000 per annum
Posted: 3 days ago
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: 3 days ago
Cambridge, Cambridgeshire
Searchability
Salary: £20000 - £35000 per annum
Posted: 3 days ago
Kent
myBench Ltd
Salary: From £60,000 to £80,000 per annum
Posted: 6 days ago
London
set2recruit
Salary: Up to £60,000 per annum
Posted: 6 days ago
London
Salt
Salary: £35000.00 - £40000.00 per annum + benefits
Posted: 6 days ago
London
Opilio Recruitment
Salary: From £30,000 to £35,000 per annum
Posted: 6 days ago
Manchester, Lancashire
Energize Recruitment Solutions Ltd
Salary: £28000 - £35000 per annum + Healthcare, pension, holidays
Posted: 4 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 8 days ago