The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 Jul 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 662 547 505
Rank change year-on-year
-115 -42
Permanent jobs citing Pay per click 251 473 585
As % of all permanent IT jobs located in the UK 0.26% 0.43% 0.50%
As % of the Processes & Methodologies category 0.29% 0.49% 0.59%
Number of salaries quoted 228 295 319
Median salary £32,500 £30,000 £30,000
Median salary % change year-on-year
+8.33% -
90% offered a salary of more than £23,300 £22,500 £20,000
10% offered a salary of more than £47,500 £44,650 £45,000
UK excluding London median salary £30,000 £28,000 £26,250
% change year-on-year
+7.14% +6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86010 95582 99856
As % of all permanent IT jobs located in the UK 87.86% 87.26% 85.35%
Number of salaries quoted 71800 78299 80427
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 31 July 2016 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 31 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -140 242 £32,500 +8.33% 48
London -56 83 £35,000 +7.69% 20
South East -35 56 £32,500 +8.33% 10
West Midlands +2 34 £24,500 -2.00% 2
North West -20 25 £28,750 +9.52% 14
East of England +48 20 £35,000 +12.90%
Surrey +36 20 £35,000 +16.66% 5
Manchester -16 13 £37,500 +38.88% 10
Brighton +3 12 £27,500 -21.42% 1
East Sussex -1 12 £27,500 -21.42% 2
Essex +11 10 £35,000 +12.90%
Coventry +8 10 £24,500 +4.25% 1
Warwickshire +8 10 £25,000 -
East Midlands +4 10 £32,000 +16.36% 2
Rugby - 10 £25,000 -
Staffordshire -5 9 £22,500 -47.05%
Southend-on-Sea - 9 £35,000 -
Merseyside -3 8 £29,250 +12.50% 2
Yorkshire -9 8 £30,000 +9.09%
Stoke-on-Trent -16 8 £22,500 -47.05%
Hampshire -24 8 £31,000 +24.00%
Hertfordshire +27 6 £47,500 +26.66%
South West +3 6 £32,500 +12.06%
Leeds +1 6 £32,500 +20.37%
West Yorkshire -3 6 £32,500 +20.37%
Reigate - 6 £35,000 - 1
Scotland +3 5 £33,000 -
Berkshire -9 5 £50,000 +40.84%
Oxfordshire -16 5 £35,000 +37.25% 1
Wirral - 5 £32,500 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 31 July 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 354 (76.13%) Marketing
2 305 (65.59%) SEO
3 222 (47.74%) Digital Marketing
4 190 (40.86%) Analytics
5 179 (38.49%) Social Media
6 174 (37.42%) Google
7 138 (29.68%) Analytical Skills
8 134 (28.82%) Google Analytics
9 111 (23.87%) Advertising
10 102 (21.94%) E-Commerce
11 94 (20.22%) AdWords
12 89 (19.14%) HTML
13 72 (15.48%) CSS
14 67 (14.41%) Microsoft
15 64 (13.76%) Email Marketing
16 53 (11.40%) JavaScript
16 53 (11.40%) CRM
17 51 (10.97%) Finance
18 48 (10.32%) CMS
18 48 (10.32%) MS Excel
19 46 (9.89%) Degree
20 44 (9.46%) Project Management
21 42 (9.03%) Online Marketing
22 41 (8.82%) Retail
23 40 (8.60%) Web Development
24 36 (7.74%) jQuery
24 36 (7.74%) B2B
25 34 (7.31%) B2C
25 34 (7.31%) MS Office
26 33 (7.10%) WordPress

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (10.32%) CMS
2 33 (7.10%) WordPress
3 5 (1.08%) Joomla!
4 4 (0.86%) Elasticsearch
4 4 (0.86%) Sitecore CMS
5 1 (0.22%) Apache
5 1 (0.22%) Drupal
5 1 (0.22%) SAS
5 1 (0.22%) SharePoint
5 1 (0.22%) Umbraco
Applications
1 48 (10.32%) MS Excel
2 34 (7.31%) MS Office
3 24 (5.16%) MS PowerPoint
4 12 (2.58%) Photoshop
5 5 (1.08%) Spreadsheet
6 4 (0.86%) Adobe Illustrator
7 2 (0.43%) Adobe Creative Suite
Business Applications
1 21 (4.52%) Magento
2 5 (1.08%) WebTrends
3 2 (0.43%) Academy Revenues and Benefits
3 2 (0.43%) Dynamics CRM
3 2 (0.43%) SAP Oil and Gas
4 1 (0.22%) Shopify
Cloud Services
1 134 (28.82%) Google Analytics
2 94 (20.22%) AdWords
3 9 (1.94%) Adobe Analytics
4 7 (1.51%) SaaS
5 4 (0.86%) Amazon AWS
5 4 (0.86%) Google Cloud Platform
6 2 (0.43%) Google Tag Manager
Communications & Networking
1 32 (6.88%) Internet
2 3 (0.65%) SMS
3 1 (0.22%) Broadband
Database & Business Intelligence
1 18 (3.87%) MySQL
2 8 (1.72%) Mixpanel
3 5 (1.08%) Data Mining
4 3 (0.65%) SQL Server
5 1 (0.22%) Big Data
5 1 (0.22%) Relational Database
Development Applications
1 23 (4.95%) Git (software)
2 13 (2.80%) Visual Website Optimizer
3 3 (0.65%) Visual Studio
4 2 (0.43%) Vagrant
5 1 (0.22%) Grunt
5 1 (0.22%) gulp
5 1 (0.22%) JIRA
General
1 354 (76.13%) Marketing
2 111 (23.87%) Advertising
3 51 (10.97%) Finance
4 41 (8.82%) Retail
5 25 (5.38%) Games
6 15 (3.23%) Banking
7 14 (3.01%) Telecoms
8 13 (2.80%) French Language
9 9 (1.94%) Brand Awareness
10 6 (1.29%) Italian Language
10 6 (1.29%) Manufacturing
10 6 (1.29%) Spanish Language
11 5 (1.08%) Dutch Language
11 5 (1.08%) German Language
12 2 (0.43%) Back Office
12 2 (0.43%) Electronics
12 2 (0.43%) iGaming
12 2 (0.43%) Multimedia
12 2 (0.43%) Publishing
13 1 (0.22%) Law
Job Titles
1 81 (17.42%) PPC Manager
2 58 (12.47%) Marketing Manager
3 56 (12.04%) Account Manager
3 56 (12.04%) Developer
4 46 (9.89%) Digital Marketing Manager
5 38 (8.17%) PPC Executive
6 37 (7.96%) Marketing Executive
7 36 (7.74%) PPC Account Manager
7 36 (7.74%) PPC Specialist
8 34 (7.31%) Front End Developer (Client-Side Developer)
8 34 (7.31%) JavaScript Developer
9 32 (6.88%) HTML CSS Developer
9 32 (6.88%) HTML Developer
10 31 (6.67%) Digital Executive
10 31 (6.67%) SEO Manager
11 28 (6.02%) Digital Marketing Executive
11 28 (6.02%) SEO Specialist
12 25 (5.38%) Analyst
13 20 (4.30%) Sales Manager
14 18 (3.87%) SEO Executive
Libraries, Frameworks & Software Standards
1 89 (19.14%) HTML
2 72 (15.48%) CSS
3 36 (7.74%) jQuery
4 18 (3.87%) HTML5
5 10 (2.15%) .NET
6 7 (1.51%) XHTML
7 6 (1.29%) ASP.NET
8 5 (1.08%) LAMP
9 4 (0.86%) .NET Framework
9 4 (0.86%) AngularJS
9 4 (0.86%) Memcached
9 4 (0.86%) XML
10 3 (0.65%) ASP.NET MVC
10 3 (0.65%) Entity Framework
10 3 (0.65%) NHibernate
10 3 (0.65%) Node.js
10 3 (0.65%) Sass
10 3 (0.65%) Twitter Bootstrap
10 3 (0.65%) Zend Framework
11 1 (0.22%) SOAP
Miscellaneous
1 179 (38.49%) Social Media
2 138 (29.68%) Analytical Skills
3 22 (4.73%) User Experience
4 18 (3.87%) Copywriting
5 14 (3.01%) Digital Media
6 12 (2.58%) Blog
7 9 (1.94%) Mobile App
8 8 (1.72%) Statistics
9 7 (1.51%) Algorithms
9 7 (1.51%) Driving Licence
10 6 (1.29%) Computer Science
10 6 (1.29%) Mathematics
11 5 (1.08%) Online Gambling
12 4 (0.86%) FMCG
12 4 (0.86%) New Media
12 4 (0.86%) Social Network
13 3 (0.65%) Fintech
13 3 (0.65%) iPad
13 3 (0.65%) Visualisation
14 2 (0.43%) RIA
Operating Systems
1 18 (3.87%) Linux
2 2 (0.43%) Windows
2 2 (0.43%) Windows 7
Processes & Methodologies
1 305 (65.59%) SEO
2 222 (47.74%) Digital Marketing
3 190 (40.86%) Analytics
4 102 (21.94%) E-Commerce
5 64 (13.76%) Email Marketing
6 53 (11.40%) CRM
7 44 (9.46%) Project Management
8 42 (9.03%) Online Marketing
9 40 (8.60%) Web Development
10 36 (7.74%) B2B
11 34 (7.31%) B2C
12 32 (6.88%) Front End Development
13 29 (6.24%) Business Development
14 28 (6.02%) Marketing Strategy
14 28 (6.02%) Web Analytics
15 26 (5.59%) Agile Software Development
16 22 (4.73%) Campaign Management
17 21 (4.52%) Affiliate Marketing
18 20 (4.30%) Internet Marketing
19 19 (4.09%) Content Management
Programming Languages
1 53 (11.40%) JavaScript
2 24 (5.16%) PHP
3 9 (1.94%) C#
4 7 (1.51%) SQL
5 4 (0.86%) Go
5 4 (0.86%) Java
5 4 (0.86%) PHP 4
5 4 (0.86%) PHP 5
5 4 (0.86%) Python
5 4 (0.86%) VBA
Qualifications
1 46 (9.89%) Degree
2 4 (0.86%) Sun Certification
3 1 (0.22%) MBA
3 1 (0.22%) MOS
3 1 (0.22%) PMI Certification
Quality Assurance & Compliance
1 3 (0.65%) QA
2 1 (0.22%) Actionable Recommendations
System Software
1 4 (0.86%) Docker
2 2 (0.43%) Virtual Machines
2 2 (0.43%) VirtualBox
Systems Management
1 4 (0.86%) Kubernetes
Vendors
1 174 (37.42%) Google
2 67 (14.41%) Microsoft
3 29 (6.24%) Facebook
4 20 (4.30%) Twitter
5 17 (3.66%) Adobe
6 16 (3.44%) DoubleClick
7 11 (2.37%) Optimizely
8 9 (1.94%) Yahoo!
9 8 (1.72%) Sitecore
10 7 (1.51%) Omniture
11 5 (1.08%) EPiServer
12 3 (0.65%) HubSpot
12 3 (0.65%) Tableau
12 3 (0.65%) Zend
13 2 (0.43%) Coremetrics
13 2 (0.43%) Pardot
13 2 (0.43%) Salesforce.com
13 2 (0.43%) SAP
14 1 (0.22%) IBM
14 1 (0.22%) Marketo
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: £25000 - £30000 per annum + + 15% Bonus
Posted: 2 days ago
West London
Jagger Talent
Salary: From £40,000 to £55,000 per annum
Posted: 2 days ago
Sale, Cheshire
I4 Recruitment
Salary: £22k - 25k per year + Benefits
Posted: 2 days ago
Altrincham, Cheshire
Recruitment Revolution.com
Posted: 2 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 2 days ago
South East London
Recital Consulting
Salary: £35000 - £45000 Per Annum Plus Benefits
Posted: 2 days ago
Crawley, West Sussex
Comtecs
Salary: £30000 - £40000 Per Annum Bouns + Benefits
Posted: Yesterday
London
Ascend Consulting
Salary: From £40,000 to £55,000 per annum
Posted: 4 days ago
Cardiff, South Glamorgan
Senitor Associates
Salary: £35000 - £45000 per annum + Benefits
Posted: 3 days ago
Kidlington, Oxfordshire
I4 Recruitment
Salary: £23k - 30k per year
Posted: 4 days ago
London
Verticality Ltd
Salary: £45000 - £50000 per annum, Benefits Full benefits
Posted: 2 days ago
London
Salt
Salary: £30000 - £35000 per annum
Posted: 4 days ago
City, London
Premier IT
Salary: £0.00 per annum
Posted: 4 days ago
Chester, Cheshire
Searchability
Salary: £35000 per annum
Posted: Yesterday
Reigate, Surrey
ARC IT Recruitment Ltd
Salary: Up to £35k
Posted: Yesterday
City, London
Premier IT
Salary: £0.00 per annum
Posted: 5 days ago
Cardiff, South Glamorgan
Senitor Associates
Salary: £35000 - £45000 per annum
Posted: 3 days ago
London
Lorien Resourcing
Posted: 3 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 6 days ago
City, London
Greywood Associates Limited
Salary: £28000 - £34000 per annum + bens
Posted: 5 days ago
South East London
Uniting Ambition
Salary: £40k - 50k per year + Benefits & 25 days holiday
Posted: 5 days ago
East Sussex
Greywood Associates Limited
Salary: £20000 - £24000 per annum + Benefits
Posted: 5 days ago
City, London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: 5 days ago
London
Premier Media
Salary: £25000 - £30000 per annum + negotiable
Posted: 4 days ago
Walton-on-thames, Surrey
Step Ahead Recruitment Ltd
Posted: 12 days ago
London
Big Wednesday Digital Ltd
Salary: Negotiable
Posted: 5 days ago
London
Mason Frank International
Posted: 10 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £25000 - £35000 per annum + + Great Benefits
Posted: 6 days ago
Chester
Applause IT Ltd
Salary: £23000 - £25000 per annum + Benefits & Pension
Posted: 17 days ago
London
Energize Recruitment Solutions Ltd
Salary: £35 per annum + benefits
Posted: 16 days ago