The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 501 458 503
Rank change year-on-year
-43 +45
Permanent jobs citing Pay per click 437 539 412
As % of all permanent IT jobs located in the UK 0.41% 0.51% 0.38%
As % of the Processes & Methodologies category 0.49% 0.62% 0.48%
Number of salaries quoted 303 268 370
Average salary £32,500 £30,000 £31,500
Average salary % change year-on-year
+8.33% -4.76%
90% offered a salary of more than £23,000 £23,500 £22,500
10% offered a salary of more than £49,500 £47,500 £50,000
UK excluding London average salary £30,000 £30,000 £30,000

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88688 86784 85798
As % of all permanent IT jobs located in the UK 82.86% 82.37% 80.06%
Number of salaries quoted 72364 68812 71587
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 27 February 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -65 415 £32,500 +8.33% 58
London -16 190 £40,000 +14.28% 20
North West -14 68 £35,000 +16.66% 6
City of London +30 57 £30,500 -32.22% 3
South East -48 54 £30,000 - 10
Yorkshire -15 40 £22,500 -25.00% 8
Cheshire +27 34 £35,000 +55.55% 1
West Yorkshire +1 29 £23,500 -27.69% 6
Leeds +3 26 £23,500 -37.33% 6
Manchester -47 23 £30,000 +4.34% 2
East of England -19 19 £26,500 -11.66%
Knutsford - 18 £35,000 -
South West -9 15 £27,500 - 3
Essex - 15 £26,500 -
Oxfordshire +12 14 £30,000 -26.82% 2
Scotland +9 14 £32,500 -11.56%
West Midlands -12 14 £30,000 +33.33% 10
Dorset - 13 £27,500 - 3
Witney - 12 £30,000 - 1
Harlow - 11 £26,500 -
East Midlands +27 10 £25,000 -33.33% 1
Berkshire -20 9 £23,500 -37.33% 3
Edinburgh +5 8 £42,500 -11.45%
North Yorkshire +11 7 £20,000 -36.00% 2
West Sussex -4 7 £32,500 +18.18%
Hampshire -13 7 £32,000 +6.66% 1
East Sussex -16 7 £36,250 +11.53% 2
Brighton -18 7 £36,250 +11.53% 2
Bournemouth - 7 £27,500 - 1
Lancashire - 7 £24,375 - 3

Pay per click
Top 30 Related IT Skills

For the 6 months to 27 February 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 775 (84.15%) Marketing
2 558 (60.59%) SEO
3 490 (53.20%) Analytics
4 471 (51.14%) Google
5 371 (40.28%) Digital Marketing
6 337 (36.59%) Advertising
7 311 (33.77%) Google Analytics
8 286 (31.05%) Social Media
9 273 (29.64%) Analytical Skills
10 220 (23.89%) E-Commerce
11 197 (21.39%) Online Marketing
12 188 (20.41%) HTML
13 149 (16.18%) CSS
14 146 (15.85%) Retail
15 143 (15.53%) Degree
16 130 (14.12%) Web Analytics
17 105 (11.40%) Finance
18 92 (9.99%) JavaScript
19 85 (9.23%) MS Excel
20 81 (8.79%) Web Development
21 79 (8.58%) Microsoft
22 78 (8.47%) PHP
22 78 (8.47%) User Experience
23 76 (8.25%) Statistics
24 73 (7.93%) Marketing Strategy
25 70 (7.60%) Project Management
26 68 (7.38%) Facebook
27 64 (6.95%) jQuery
28 63 (6.84%) Photoshop
29 61 (6.62%) Internet

Pay per click
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 48 (5.21%) CMS
2 44 (4.78%) WordPress
3 14 (1.52%) Drupal
4 7 (0.76%) Joomla!
5 5 (0.54%) Sitefinity
5 5 (0.54%) Umbraco
5 5 (0.54%) WebSphere
6 4 (0.43%) Apache
6 4 (0.43%) MS Exchange
6 4 (0.43%) Exchange Server 2010
7 3 (0.33%) Moodle
7 3 (0.33%) IIS
8 2 (0.22%) Sitecore CMS
9 1 (0.11%) EPiServer CMS
9 1 (0.11%) MODX
9 1 (0.11%) Magnolia
9 1 (0.11%) SharePoint
9 1 (0.11%) TYPO3
Applications
1 85 (9.23%) MS Excel
2 63 (6.84%) Photoshop
3 49 (5.32%) MS Office
4 43 (4.67%) MS PowerPoint
5 9 (0.98%) Adobe Creative Suite
6 8 (0.87%) OmniGraffle
7 7 (0.76%) Spreadsheet
8 4 (0.43%) Adobe Illustrator
9 3 (0.33%) MS Project
10 2 (0.22%) GIMP
11 1 (0.11%) InDesign
Business Applications
1 311 (33.77%) Google Analytics
2 35 (3.80%) Magento
3 27 (2.93%) WebTrends
4 12 (1.30%) SiteCatalyst
5 3 (0.33%) Radian6
5 3 (0.33%) Bond Adapt
6 2 (0.22%) Shopify
6 2 (0.22%) CubeCart
7 1 (0.11%) Tridion
7 1 (0.11%) Optimost
Cloud Services
1 20 (2.17%) SaaS
2 4 (0.43%) MailChimp
3 1 (0.11%) Microsoft Azure
Communications & Networking
1 61 (6.62%) Internet
2 8 (0.87%) Symposium
3 5 (0.54%) FTP
4 4 (0.43%) HTTP
4 4 (0.43%) VoIP
4 4 (0.43%) Firewall
5 3 (0.33%) Intranet
6 2 (0.22%) PPP
6 2 (0.22%) DNS
6 2 (0.22%) SSL
7 1 (0.11%) GSM
7 1 (0.11%) Extranet
Database & Business Intelligence
1 56 (6.08%) MySQL
2 18 (1.95%) SQL Server
3 7 (0.76%) DB2
3 7 (0.76%) RDBMS
3 7 (0.76%) Big Data
3 7 (0.76%) Relational Database
4 5 (0.54%) QlikView
5 4 (0.43%) SQL Server Reporting Services
6 3 (0.33%) Cognos Impromptu
6 3 (0.33%) Data Warehouse
6 3 (0.33%) SQL Server 2012
7 2 (0.22%) SQL Server Analysis Services
7 2 (0.22%) SQL Server 2008
7 2 (0.22%) SQL Server Integration Services
7 2 (0.22%) MS Access
8 1 (0.11%) Data Mining
Development Applications
1 15 (1.63%) JIRA
2 5 (0.54%) Dreamweaver
3 3 (0.33%) Git (software)
3 3 (0.33%) Visual Studio
4 2 (0.22%) Grunt
4 2 (0.22%) Balsamiq Mockups
5 1 (0.11%) Axure RP
5 1 (0.11%) Team Foundation Server
5 1 (0.11%) RequisitePro
5 1 (0.11%) Subversion
General
1 775 (84.15%) Marketing
2 337 (36.59%) Advertising
3 146 (15.85%) Retail
4 105 (11.40%) Finance
5 19 (2.06%) Italian Language
6 18 (1.95%) German Language
7 12 (1.30%) Publishing
8 11 (1.19%) Games
8 11 (1.19%) French Language
9 10 (1.09%) Spanish Language
9 10 (1.09%) Law
10 8 (0.87%) Automotive
11 7 (0.76%) Telecoms
12 5 (0.54%) Norwegian Language
13 4 (0.43%) Dutch Language
13 4 (0.43%) Front Office
13 4 (0.43%) Legal
14 3 (0.33%) Banking
14 3 (0.33%) Multimedia
14 3 (0.33%) Russian Language
Job Titles
1 316 (34.31%) PPC Executive
2 315 (34.20%) PPC Manager
2 315 (34.20%) PPC Analyst
2 315 (34.20%) PPC Specialist
3 80 (8.69%) Marketing Executive
4 75 (8.14%) Account Manager
5 66 (7.17%) Developer
6 59 (6.41%) Marketing Manager
7 48 (5.21%) SEO Manager
8 41 (4.45%) Web Developer
9 40 (4.34%) Search Manager
10 39 (4.23%) Analyst
11 38 (4.13%) Digital Marketing Executive
12 34 (3.69%) Senior Manager
12 34 (3.69%) E-Commerce Manager
13 30 (3.26%) Graduate
14 28 (3.04%) Consultant
15 25 (2.71%) Digital Marketing Manager
16 23 (2.50%) SEO Specialist
17 20 (2.17%) Account Executive
Libraries, Frameworks & Software Standards
1 188 (20.41%) HTML
2 149 (16.18%) CSS
3 64 (6.95%) jQuery
4 39 (4.23%) XHTML
5 32 (3.47%) HTML5
6 29 (3.15%) GWT
7 22 (2.39%) XML
8 18 (1.95%) .NET
9 16 (1.74%) CSS3
10 12 (1.30%) Flash
11 10 (1.09%) ASP.NET
12 9 (0.98%) Sass
13 8 (0.87%) CodeIgniter
14 7 (0.76%) LAMP
15 6 (0.65%) JSP
15 6 (0.65%) CakePHP
16 5 (0.54%) Dojo
17 4 (0.43%) Symfony
17 4 (0.43%) JSON
17 4 (0.43%) Ajax
Miscellaneous
1 286 (31.05%) Social Media
2 273 (29.64%) Analytical Skills
3 78 (8.47%) User Experience
4 76 (8.25%) Statistics
5 61 (6.62%) Mathematics
6 52 (5.65%) Digital Media
7 34 (3.69%) Copywriting
8 27 (2.93%) Blog
9 15 (1.63%) Graphic Design
10 13 (1.41%) Economics
11 12 (1.30%) New Media
12 10 (1.09%) W3C
13 9 (0.98%) Psychology
13 9 (0.98%) Computer Science
14 8 (0.87%) Algorithms
15 6 (0.65%) Video on Demand
15 6 (0.65%) FMCG
15 6 (0.65%) Management Information System
16 5 (0.54%) Physics
17 4 (0.43%) Photography
Operating Systems
1 18 (1.95%) Linux
2 6 (0.65%) Windows
3 4 (0.43%) Windows Server 2008
3 4 (0.43%) Windows 7
3 4 (0.43%) Windows 8
3 4 (0.43%) Windows Server 2012
Processes & Methodologies
1 558 (60.59%) SEO
2 490 (53.20%) Analytics
3 371 (40.28%) Digital Marketing
4 220 (23.89%) E-Commerce
5 197 (21.39%) Online Marketing
6 130 (14.12%) Web Analytics
7 81 (8.79%) Web Development
8 73 (7.93%) Marketing Strategy
9 70 (7.60%) Project Management
10 61 (6.62%) Time Management
11 60 (6.51%) B2B
12 56 (6.08%) CRM
13 53 (5.75%) Search Engine Marketing
14 52 (5.65%) Web Design
15 45 (4.89%) Email Marketing
16 42 (4.56%) B2C
17 38 (4.13%) Campaign Management
18 35 (3.80%) Performance Analysis
19 34 (3.69%) Web Marketing
20 32 (3.47%) Mentoring
Programming Languages
1 92 (9.99%) JavaScript
2 78 (8.47%) PHP
3 39 (4.23%) Java
4 23 (2.50%) SQL
5 16 (1.74%) C
6 12 (1.30%) C#
7 10 (1.09%) VBA
8 7 (0.76%) Objective-C
8 7 (0.76%) ActionScript 2.0
8 7 (0.76%) ActionScript
9 6 (0.65%) C++
10 4 (0.43%) T-SQL
10 4 (0.43%) Ruby
11 3 (0.33%) PHP5
11 3 (0.33%) VB
12 1 (0.11%) VBScript
12 1 (0.11%) ActionScript 3.0
12 1 (0.11%) R
Qualifications
1 143 (15.53%) Degree
2 17 (1.85%) VCP4
3 2 (0.22%) Linux+ Certification
4 1 (0.11%) MBA
Quality Assurance & Compliance
1 7 (0.76%) QA
2 3 (0.33%) SLA
3 1 (0.11%) Data Quality
System Software
1 4 (0.43%) VMware Infrastructure
Systems Management
1 4 (0.43%) WSUS
Vendors
1 471 (51.14%) Google
2 79 (8.58%) Microsoft
3 68 (7.38%) Facebook
4 47 (5.10%) Twitter
5 41 (4.45%) Adobe
6 40 (4.34%) Omniture
7 33 (3.58%) Yahoo!
8 22 (2.39%) Coremetrics
9 21 (2.28%) DoubleClick
10 9 (0.98%) Sony
10 9 (0.98%) Cisco
11 7 (0.76%) Marketo
11 7 (0.76%) Zend
11 7 (0.76%) Maxymiser
12 6 (0.65%) VMware
13 5 (0.54%) Hitwise
13 5 (0.54%) Eloqua
13 5 (0.54%) Pardot
14 4 (0.43%) Sitecore
14 4 (0.43%) HubSpot
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