The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 487 463 439
Rank change year-on-year
-24 -24
Permanent jobs citing Pay per click 474 587 563
As % of all permanent IT jobs located in the UK 0.43% 0.50% 0.52%
As % of the Processes & Methodologies category 0.51% 0.61% 0.64%
Number of salaries quoted 296 321 370
Average salary £30,000 £30,000 £32,500
Average salary % change year-on-year
- -7.69%
90% offered a salary of more than £22,500 £20,000 £21,500
10% offered a salary of more than £44,600 £45,000 £50,000
UK excluding London average salary £28,000 £26,250 £30,000
% change year-on-year
+6.66% -12.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92903 96809 88106
As % of all permanent IT jobs located in the UK 84.83% 82.75% 81.03%
Number of salaries quoted 76050 77958 72052
Average salary £50,000 £48,000 £47,000
Average salary % change year-on-year
+4.16% +2.12%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 31 July 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -40 462 £30,000 - 75
London -39 183 £32,500 -7.14% 34
South East +58 120 £30,000 - 10
City of London +24 73 £32,500 -18.75% 12
North West -58 59 £26,250 +16.66% 8
Yorkshire -8 42 £27,500 -8.33% 11
Hampshire +35 35 £25,000 +14.94% 4
Manchester -45 32 £27,000 +13.68% 5
West Midlands -6 30 £25,000 -3.84% 4
Kent +34 29 £42,500 +30.76%
Leeds +9 26 £27,000 -16.92% 1
West Yorkshire -5 26 £27,000 -12.90% 2
Lancashire -7 20 £23,000 +9.52% 1
Stansted - 17 - -
Preston +3 16 £28,000 +19.14% 1
Ealing - 14 - -
East Sussex +39 13 £35,000 +29.62% 1
Brighton +38 13 £35,000 +12.90% 1
Surrey -2 13 £30,000 -14.28% 2
East Midlands +7 12 £27,500 -14.06% 2
Berkshire +1 12 £35,500 +9.23% 2
Southampton +17 11 £24,000 +6.66% 1
Staffordshire +14 11 £42,500 +13.33% 1
North Yorkshire +8 10 £25,500 -7.27% 8
Stoke-on-Trent +10 9 £42,500 +54.54% 1
Scotland +21 8 £33,000 - 2
East of England -5 8 £31,000 -4.61% 4
Coventry -6 8 £23,500 +9.30%
Buckinghamshire - 8 £35,000 - 1
East Yorkshire +7 7 £27,500 -8.33% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 763 (86.41%) Marketing
2 630 (71.35%) SEO
3 493 (55.83%) Analytics
4 484 (54.81%) Digital Marketing
5 443 (50.17%) Google
6 327 (37.03%) Google Analytics
6 327 (37.03%) Social Media
7 271 (30.69%) Analytical Skills
8 236 (26.73%) HTML
9 222 (25.14%) E-Commerce
10 217 (24.58%) Advertising
11 179 (20.27%) CSS
12 166 (18.80%) Degree
13 164 (18.57%) Online Marketing
14 150 (16.99%) Retail
15 124 (14.04%) Finance
16 121 (13.70%) User Experience
17 120 (13.59%) Email Marketing
18 109 (12.34%) JavaScript
19 98 (11.10%) Web Development
20 95 (10.76%) Web Analytics
20 95 (10.76%) PHP
21 94 (10.65%) Adobe
21 94 (10.65%) CMS
22 90 (10.19%) Microsoft
22 90 (10.19%) Content Management
23 89 (10.08%) Project Management
24 87 (9.85%) WordPress
25 76 (8.61%) jQuery
26 75 (8.49%) CRM

Pay per click
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 94 (10.65%) CMS
2 87 (9.85%) WordPress
3 17 (1.93%) Drupal
4 16 (1.81%) Joomla!
5 12 (1.36%) IIS
6 7 (0.79%) Umbraco
7 6 (0.68%) WebSphere
8 4 (0.45%) Apache
8 4 (0.45%) ExpressionEngine
9 2 (0.23%) Magnolia
10 1 (0.11%) Sitefinity
10 1 (0.11%) MODX
10 1 (0.11%) Adobe Experience Manager
10 1 (0.11%) PrestaShop
10 1 (0.11%) SharePoint
10 1 (0.11%) SAS
Applications
1 70 (7.93%) MS Excel
2 59 (6.68%) Photoshop
3 56 (6.34%) MS Office
4 27 (3.06%) MS PowerPoint
5 20 (2.27%) Adobe Creative Suite
5 20 (2.27%) Adobe Illustrator
6 19 (2.15%) Spreadsheet
7 14 (1.59%) OmniGraffle
8 13 (1.47%) Adobe After Effects
9 12 (1.36%) InDesign
10 3 (0.34%) Fireworks
11 1 (0.11%) MS Project
Business Applications
1 49 (5.55%) Magento
2 16 (1.81%) WebTrends
3 3 (0.34%) Bond Adapt
4 1 (0.11%) Radian6
Cloud Services
1 327 (37.03%) Google Analytics
2 29 (3.28%) SaaS
3 24 (2.72%) Adobe Analytics
4 8 (0.91%) MailChimp
5 1 (0.11%) Amazon AWS
Communications & Networking
1 62 (7.02%) Internet
2 12 (1.36%) SSL
3 7 (0.79%) DNS
4 4 (0.45%) PPP
5 3 (0.34%) SMS
5 3 (0.34%) FTP
5 3 (0.34%) HTTP
5 3 (0.34%) Intranet
Database & Business Intelligence
1 52 (5.89%) MySQL
2 21 (2.38%) SQL Server
3 14 (1.59%) Big Data
4 11 (1.25%) SQL Server 2008
5 3 (0.34%) RDBMS
5 3 (0.34%) DB2
5 3 (0.34%) Relational Database
6 2 (0.23%) Oracle Reports
7 1 (0.11%) Data Warehouse
7 1 (0.11%) Data Mining
7 1 (0.11%) BusinessObjects
7 1 (0.11%) QlikView
7 1 (0.11%) MongoDB
7 1 (0.11%) NoSQL
Development Applications
1 13 (1.47%) Dreamweaver
2 12 (1.36%) Visual Studio
3 2 (0.23%) Grunt
3 2 (0.23%) Git (software)
4 1 (0.11%) PHPUnit
4 1 (0.11%) Balsamiq Mockups
4 1 (0.11%) Axure RP
4 1 (0.11%) gulp
4 1 (0.11%) Subversion
4 1 (0.11%) JIRA
General
1 763 (86.41%) Marketing
2 217 (24.58%) Advertising
3 150 (16.99%) Retail
4 124 (14.04%) Finance
5 13 (1.47%) Multimedia
6 11 (1.25%) Back Office
7 10 (1.13%) Telecoms
8 9 (1.02%) Publishing
9 5 (0.57%) Games
9 5 (0.57%) Legal
9 5 (0.57%) German Language
10 3 (0.34%) Italian Language
10 3 (0.34%) Spanish Language
10 3 (0.34%) Pharmaceutical
10 3 (0.34%) French Language
11 2 (0.23%) Law
12 1 (0.11%) Manufacturing
12 1 (0.11%) Aerospace
12 1 (0.11%) Automotive
12 1 (0.11%) Banking
Job Titles
1 277 (31.37%) PPC Executive
2 276 (31.26%) PPC Manager
2 276 (31.26%) PPC Analyst
2 276 (31.26%) PPC Specialist
3 101 (11.44%) Developer
3 101 (11.44%) Account Manager
4 95 (10.76%) Marketing Manager
5 74 (8.38%) Marketing Executive
6 60 (6.80%) Analyst
7 53 (6.00%) Digital Marketing Executive
8 47 (5.32%) Consultant
9 38 (4.30%) Senior Manager
9 38 (4.30%) Digital Marketing Manager
10 33 (3.74%) Junior
11 31 (3.51%) Junior Developer
12 30 (3.40%) Web Developer
13 28 (3.17%) Designer
14 23 (2.60%) Account Executive
15 22 (2.49%) PHP Developer
16 21 (2.38%) Online Marketing Manager
Libraries, Frameworks & Software Standards
1 236 (26.73%) HTML
2 179 (20.27%) CSS
3 76 (8.61%) jQuery
4 42 (4.76%) HTML5
5 30 (3.40%) CSS3
6 28 (3.17%) XML
7 27 (3.06%) XHTML
8 26 (2.94%) .NET
9 19 (2.15%) ASP.NET
10 12 (1.36%) Web Services
10 12 (1.36%) Sass
11 11 (1.25%) ASP.NET Web Forms
12 10 (1.13%) CodeIgniter
12 10 (1.13%) Flash
13 6 (0.68%) JSON
14 5 (0.57%) JSP
14 5 (0.57%) SOAP
15 4 (0.45%) Ruby on Rails
15 4 (0.45%) CakePHP
15 4 (0.45%) Symfony
Miscellaneous
1 327 (37.03%) Social Media
2 271 (30.69%) Analytical Skills
3 121 (13.70%) User Experience
4 59 (6.68%) Digital Media
5 44 (4.98%) Copywriting
6 31 (3.51%) Mathematics
7 26 (2.94%) Blog
7 26 (2.94%) Statistics
8 25 (2.83%) Mobile App
9 22 (2.49%) W3C
10 18 (2.04%) Handset
10 18 (2.04%) Computer Science
11 16 (1.81%) Management Information System
12 14 (1.59%) Graphic Design
13 12 (1.36%) Social Network
14 10 (1.13%) Performance Metrics
15 9 (1.02%) Video Editing
16 8 (0.91%) Physics
17 6 (0.68%) Psychology
17 6 (0.68%) Algorithms
Operating Systems
1 19 (2.15%) Linux
2 14 (1.59%) Windows
3 11 (1.25%) Apple iOS
3 11 (1.25%) Android
4 5 (0.57%) CentOS
Processes & Methodologies
1 630 (71.35%) SEO
2 493 (55.83%) Analytics
3 484 (54.81%) Digital Marketing
4 222 (25.14%) E-Commerce
5 164 (18.57%) Online Marketing
6 120 (13.59%) Email Marketing
7 98 (11.10%) Web Development
8 95 (10.76%) Web Analytics
9 90 (10.19%) Content Management
10 89 (10.08%) Project Management
11 75 (8.49%) CRM
12 58 (6.57%) Marketing Strategy
13 53 (6.00%) Social Media Marketing
14 52 (5.89%) Time Management
15 51 (5.78%) B2B
16 39 (4.42%) Display Advertising
16 39 (4.42%) Campaign Management
17 38 (4.30%) B2C
18 36 (4.08%) Web Design
19 35 (3.96%) Search Engine Marketing
Programming Languages
1 109 (12.34%) JavaScript
2 95 (10.76%) PHP
3 53 (6.00%) SQL
4 23 (2.60%) C#
5 11 (1.25%) T-SQL
5 11 (1.25%) VB
6 10 (1.13%) Objective-C
7 9 (1.02%) Java
8 7 (0.79%) C
9 4 (0.45%) Ruby
10 1 (0.11%) R
10 1 (0.11%) VBA
10 1 (0.11%) Python
Qualifications
1 166 (18.80%) Degree
2 1 (0.11%) HNC
2 1 (0.11%) HND
2 1 (0.11%) PMP
2 1 (0.11%) PMI Certification
2 1 (0.11%) MBA
Quality Assurance & Compliance
1 8 (0.91%) QA
2 4 (0.45%) GCP
2 4 (0.45%) ISO 9001
3 3 (0.34%) SLA
Systems Management
1 13 (1.47%) Systems Management Server (SMS)
2 7 (0.79%) cPanel
3 1 (0.11%) Plesk
Vendors
1 443 (50.17%) Google
2 94 (10.65%) Adobe
3 90 (10.19%) Microsoft
4 68 (7.70%) Facebook
5 44 (4.98%) Yahoo!
6 38 (4.30%) Twitter
7 36 (4.08%) Omniture
8 14 (1.59%) Maxymiser
9 13 (1.47%) Coremetrics
10 11 (1.25%) Salesforce.com
11 9 (1.02%) DoubleClick
12 8 (0.91%) IBM
13 6 (0.68%) Hitwise
14 5 (0.57%) Sitecore
14 5 (0.57%) Marketo
15 4 (0.45%) Polycom
15 4 (0.45%) hybris
15 4 (0.45%) Oracle
16 3 (0.34%) Cisco
16 3 (0.34%) ATG
London
Maclean Moore Consulting
Salary: From £40,000 to £50,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
Redruth, Cornwall
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum
Posted: Yesterday
Wetherby, West Yorkshire
Circle Recruitment
Salary: £25000 - £40000 per annum
Posted: Yesterday
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £30000 Per Annum
Posted: Yesterday
City, London
Explore Recruitment Solutions
Salary: £35000 per annum + benefits
Posted: Yesterday
Preston, Lancashire
Searchability
Salary: £25000 - £38000 per annum + Benefits
Posted: Yesterday
Fleet, Hampshire
Oscar Associates (UK) Ltd
Salary: £25000 - £27000 per annum
Posted: Yesterday
Leeds, West Yorkshire
Senitor Associates
Salary: £25000 - £35000 per annum + Benefits
Posted: Yesterday
Milton Keynes, Buckinghamshire
Interact Consulting
Salary: 20-25k
Posted: Yesterday
Manchester, Lancashire
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: Yesterday
Harrogate, North Yorkshire
Greywood Associates Limited
Salary: £20000 - £24000 per annum + bens
Posted: Yesterday
Harrogate, North Yorkshire
Greywood Associates Limited
Salary: £25000 - £30000 per annum + bens
Posted: Yesterday
Hertfordshire
Logic Engagements Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: Yesterday
West London
RecruitmentRevolution.com Limited
Salary: From £30,000 to £35,000 per annum + Healthcare + Perks
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 2 days ago
London
ReThink Recruitment
Salary: £40000.00 - £48000.00 per annum
Posted: 2 days ago
London
Lorien Resourcing
Posted: 2 days ago
Norwich, Norfolk
I4 Recruitment
Salary: £25k - 30k per year + Benefits
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £40000 - £50000 per annum + + 10% bonus
Posted: 3 days ago