The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 27 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 535 463 463
Rank change year-on-year
-72 0
Permanent jobs citing Pay per click 402 572 517
As % of all permanent IT jobs located in the UK 0.37% 0.49% 0.48%
As % of the Processes & Methodologies category 0.44% 0.59% 0.59%
Number of salaries quoted 264 292 343
Average salary £30,000 £30,000 £32,500
Average salary % change year-on-year
- -7.69%
90% offered a salary of more than £21,500 £21,000 £21,500
10% offered a salary of more than £42,500 £47,500 £50,000
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
91567 96317 88175
As % of all permanent IT jobs located in the UK 85.17% 82.79% 81.63%
Number of salaries quoted 75321 76881 72152
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,250
% change year-on-year
+5.88% +3.03%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 27 August 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -68 393 £30,000 -3.19% 50
London -62 142 £33,000 -4.34% 16
South East +45 105 £25,000 -23.07% 10
Yorkshire +8 45 £27,500 -8.33% 7
Hampshire +57 42 £25,000 -37.50%
North West -85 40 £27,500 +14.58% 11
City of London +1 39 £35,000 -12.50% 4
West Midlands +2 34 £25,000 -3.84% 4
West Yorkshire +3 28 £29,000 -10.76% 3
Leeds +10 27 £29,000 -10.76% 3
Manchester -67 25 £26,500 +0.95% 5
Kent +18 22 £35,000 -6.66% 1
North Yorkshire +14 14 £25,500 +34.21% 4
Southampton +20 13 £21,000 -47.50%
Staffordshire +17 13 £42,500 +13.33%
Harrogate 0 13 £25,000 +31.57% 4
Stansted - 13 - -
Stoke-on-Trent - 12 £42,500 -
Buckinghamshire - 12 £32,500 - 2
East Midlands +7 10 £27,500 -14.06% 1
Milton Keynes - 10 £32,500 - 2
East of England +18 9 £35,500 -16.47%
Preston +12 9 £28,000 +33.33% 3
Lancashire +7 9 £28,000 +33.33% 4
Berkshire +5 9 £21,500 -33.84% 4
Coventry -4 9 £23,500 +18.98%
Ealing - 9 - -
Brighton +24 8 £35,000 +6.06% 1
East Sussex +22 8 £35,000 +12.90% 1
Hull +12 8 £27,500 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 27 August 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 722 (86.67%) Marketing
2 593 (71.19%) SEO
3 468 (56.18%) Digital Marketing
4 454 (54.50%) Analytics
5 405 (48.62%) Google
6 322 (38.66%) Social Media
7 298 (35.77%) Google Analytics
8 253 (30.37%) Analytical Skills
9 210 (25.21%) HTML
10 208 (24.97%) E-Commerce
11 187 (22.45%) Advertising
12 152 (18.25%) CSS
13 151 (18.13%) Online Marketing
14 149 (17.89%) Degree
15 141 (16.93%) Retail
16 122 (14.65%) Email Marketing
17 112 (13.45%) Finance
18 108 (12.97%) User Experience
19 95 (11.40%) CMS
20 91 (10.92%) JavaScript
21 89 (10.68%) Adobe
21 89 (10.68%) Web Development
22 86 (10.32%) Content Management
23 83 (9.96%) Web Analytics
23 83 (9.96%) Microsoft
23 83 (9.96%) WordPress
24 79 (9.48%) PHP
25 78 (9.36%) Project Management
26 68 (8.16%) CRM
27 67 (8.04%) MS Excel

Pay per click
Top Related IT Skills by Category

For the 6 months to 27 August 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 95 (11.40%) CMS
2 83 (9.96%) WordPress
3 16 (1.92%) Joomla!
4 15 (1.80%) Drupal
5 9 (1.08%) IIS
6 4 (0.48%) Umbraco
6 4 (0.48%) WebSphere
6 4 (0.48%) ExpressionEngine
7 3 (0.36%) Apache
8 2 (0.24%) Magnolia
9 1 (0.12%) Adobe Experience Manager
9 1 (0.12%) PrestaShop
9 1 (0.12%) SharePoint
9 1 (0.12%) SAS
Applications
1 67 (8.04%) MS Excel
2 50 (6.00%) Photoshop
2 50 (6.00%) MS Office
3 28 (3.36%) MS PowerPoint
4 22 (2.64%) Adobe Illustrator
5 17 (2.04%) Spreadsheet
5 17 (2.04%) Adobe Creative Suite
6 13 (1.56%) InDesign
6 13 (1.56%) Adobe After Effects
7 10 (1.20%) OmniGraffle
8 3 (0.36%) Fireworks
9 1 (0.12%) MS Project
Business Applications
1 45 (5.40%) Magento
2 12 (1.44%) WebTrends
3 1 (0.12%) Radian6
Cloud Services
1 298 (35.77%) Google Analytics
2 27 (3.24%) SaaS
3 24 (2.88%) Adobe Analytics
4 5 (0.60%) MailChimp
5 2 (0.24%) Amazon AWS
6 1 (0.12%) Amazon EC2
6 1 (0.12%) Amazon S3
Communications & Networking
1 57 (6.84%) Internet
2 10 (1.20%) SSL
3 8 (0.96%) SMS
4 7 (0.84%) DNS
5 5 (0.60%) PPP
6 3 (0.36%) FTP
6 3 (0.36%) Intranet
7 2 (0.24%) HTTP
8 1 (0.12%) Extranet
Database & Business Intelligence
1 38 (4.56%) MySQL
2 17 (2.04%) SQL Server
3 15 (1.80%) Big Data
4 9 (1.08%) SQL Server 2008
5 2 (0.24%) Oracle Reports
6 1 (0.12%) Data Warehouse
6 1 (0.12%) Data Mining
6 1 (0.12%) BusinessObjects
6 1 (0.12%) QlikView
6 1 (0.12%) MongoDB
6 1 (0.12%) NoSQL
Development Applications
1 13 (1.56%) Dreamweaver
2 9 (1.08%) Visual Studio
3 1 (0.12%) JIRA
3 1 (0.12%) Selenium
3 1 (0.12%) Git (software)
3 1 (0.12%) PHPUnit
3 1 (0.12%) Balsamiq Mockups
3 1 (0.12%) Axure RP
3 1 (0.12%) Hudson
General
1 722 (86.67%) Marketing
2 187 (22.45%) Advertising
3 141 (16.93%) Retail
4 112 (13.45%) Finance
5 14 (1.68%) Telecoms
6 13 (1.56%) Multimedia
7 9 (1.08%) Back Office
8 8 (0.96%) Publishing
9 7 (0.84%) Games
10 4 (0.48%) German Language
10 4 (0.48%) Legal
11 3 (0.36%) Pharmaceutical
11 3 (0.36%) Law
12 1 (0.12%) Financial Institution
12 1 (0.12%) Manufacturing
12 1 (0.12%) Aerospace
12 1 (0.12%) Automotive
12 1 (0.12%) Italian Language
12 1 (0.12%) Spanish Language
12 1 (0.12%) French Language
Job Titles
1 254 (30.49%) PPC Executive
2 253 (30.37%) PPC Manager
2 253 (30.37%) PPC Analyst
2 253 (30.37%) PPC Specialist
3 103 (12.36%) Marketing Manager
4 97 (11.64%) Account Manager
5 83 (9.96%) Developer
6 75 (9.00%) Marketing Executive
7 58 (6.96%) Analyst
8 54 (6.48%) Digital Marketing Executive
9 43 (5.16%) Consultant
10 41 (4.92%) Senior Manager
11 39 (4.68%) Digital Marketing Manager
12 30 (3.60%) Junior
13 28 (3.36%) Junior Developer
14 26 (3.12%) Designer
15 25 (3.00%) Web Developer
16 22 (2.64%) PHP Developer
16 22 (2.64%) Online Marketing Manager
17 18 (2.16%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 210 (25.21%) HTML
2 152 (18.25%) CSS
3 64 (7.68%) jQuery
4 32 (3.84%) HTML5
5 22 (2.64%) CSS3
6 21 (2.52%) .NET
7 20 (2.40%) XHTML
8 19 (2.28%) XML
9 17 (2.04%) ASP.NET
10 11 (1.32%) Flash
10 11 (1.32%) Web Services
11 9 (1.08%) ASP.NET Web Forms
12 5 (0.60%) Sass
13 4 (0.48%) CodeIgniter
13 4 (0.48%) JSON
14 3 (0.36%) LAMP
14 3 (0.36%) Ajax
14 3 (0.36%) JSP
14 3 (0.36%) SOAP
15 2 (0.24%) ATL
Miscellaneous
1 322 (38.66%) Social Media
2 253 (30.37%) Analytical Skills
3 108 (12.97%) User Experience
4 50 (6.00%) Digital Media
5 36 (4.32%) Copywriting
6 31 (3.72%) Mathematics
7 28 (3.36%) Mobile App
8 27 (3.24%) Blog
9 21 (2.52%) Statistics
10 18 (2.16%) Handset
11 15 (1.80%) Graphic Design
11 15 (1.80%) Computer Science
11 15 (1.80%) Performance Metrics
12 14 (1.68%) W3C
13 12 (1.44%) Management Information System
13 12 (1.44%) Social Network
14 9 (1.08%) Video Editing
15 6 (0.72%) Physics
15 6 (0.72%) Animation
16 5 (0.60%) Algorithms
Operating Systems
1 14 (1.68%) Windows
2 11 (1.32%) Linux
2 11 (1.32%) Android
2 11 (1.32%) Apple iOS
3 5 (0.60%) CentOS
4 1 (0.12%) Ubuntu
Processes & Methodologies
1 593 (71.19%) SEO
2 468 (56.18%) Digital Marketing
3 454 (54.50%) Analytics
4 208 (24.97%) E-Commerce
5 151 (18.13%) Online Marketing
6 122 (14.65%) Email Marketing
7 89 (10.68%) Web Development
8 86 (10.32%) Content Management
9 83 (9.96%) Web Analytics
10 78 (9.36%) Project Management
11 68 (8.16%) CRM
12 57 (6.84%) Social Media Marketing
13 51 (6.12%) Marketing Strategy
14 37 (4.44%) Time Management
15 35 (4.20%) Display Advertising
16 31 (3.72%) Data Analysis
16 31 (3.72%) Campaign Management
16 31 (3.72%) Search Engine Marketing
17 30 (3.60%) Agile Software Development
17 30 (3.60%) B2B
Programming Languages
1 91 (10.92%) JavaScript
2 79 (9.48%) PHP
3 52 (6.24%) SQL
4 19 (2.28%) C#
5 9 (1.08%) T-SQL
5 9 (1.08%) VB
6 5 (0.60%) C
7 4 (0.48%) Objective-C
8 3 (0.36%) Java
9 1 (0.12%) Ruby
9 1 (0.12%) R
9 1 (0.12%) VBA
9 1 (0.12%) Python
Qualifications
1 149 (17.89%) Degree
2 1 (0.12%) HNC
2 1 (0.12%) HND
2 1 (0.12%) PMP
2 1 (0.12%) PMI Certification
Quality Assurance & Compliance
1 7 (0.84%) QA
2 4 (0.48%) GCP
2 4 (0.48%) ISO 9001
3 3 (0.36%) SLA
Systems Management
1 13 (1.56%) Systems Management Server (SMS)
2 7 (0.84%) cPanel
3 2 (0.24%) Plesk
Vendors
1 405 (48.62%) Google
2 89 (10.68%) Adobe
3 83 (9.96%) Microsoft
4 64 (7.68%) Facebook
5 35 (4.20%) Yahoo!
6 34 (4.08%) Twitter
7 33 (3.96%) Omniture
8 14 (1.68%) Salesforce.com
9 12 (1.44%) Maxymiser
10 10 (1.20%) Coremetrics
11 9 (1.08%) IBM
12 6 (0.72%) Hitwise
13 5 (0.60%) Polycom
13 5 (0.60%) Sitecore
13 5 (0.60%) Marketo
13 5 (0.60%) DoubleClick
14 4 (0.48%) Oracle
14 4 (0.48%) hybris
15 3 (0.36%) Apple
15 3 (0.36%) Zend
Birmingham, Warwickshire
Applause IT Ltd
Salary: + Great Benefits
Posted: 8 hours ago
Leeds, Yorkshire
Fruition IT Resources Limited
Salary: Excellent Benefits
Posted: 8 hours ago
Tunbridge Wells, Kent
Capita Resourcing - IT Resourcing
Salary: £30000 - £40000 per annum + Benefits
Posted: 16 hours ago
Preston, Lancashire
Spring Technology
Salary: £20000.00 - £25000.00 per month
Posted: 16 hours ago
City, London
ANSON MCCADE
Salary: £75,000 - £110,000 plus excellent bonus and company package.
Posted: 22 hours ago
Brighton, East Sussex
IT Executive Ltd
Salary: £20000 - £27000 per annum
Posted: Yesterday
Milton Keynes, Buckinghamshire
InterAct Consulting
Posted: Yesterday
London
Premier IT
Salary: £25000 - £30000 per annum
Posted: Yesterday
City, London
Send
Salary: From £25,000 to £30,000 per annum + excellent benefits
Posted: Yesterday
London
Senitor Associates
Salary: £20000 - £25000 per annum
Posted: Yesterday
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £35000 Per Annum
Posted: Yesterday
Redruth, Cornwall
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum
Posted: Yesterday
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £30000 Per Annum
Posted: Yesterday
Leeds, West Yorkshire
ReThink Recruitment
Salary: £30000.00 - £35000.00 per annum
Posted: Yesterday
City, London
Profile 29 Limited
Salary: From £30,000 to £35,000 per annum (~£34k/pa + £1.5/pa bonus) + bens
Posted: Yesterday
Berkshire
The Fix Creative
Posted: 2 days ago
Surrey
Step Ahead Recruitment Ltd
Posted: 2 days ago
East Midlands
EMBS- People Transfer
Salary: c30k-35k Dependent on Experience
Posted: 2 days ago
Manchester, Lancashire
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: 2 days ago
Leeds, West Yorkshire
Fruition IT Resources Limited
Salary: £28000 - £30000 per annum + Excellent Benefits
Posted: 3 days ago