The first table below looks at the demand for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 430 430 438
Rank change year-on-year
0 +8
Permanent jobs citing Pay per click 529 587 553
As % of all permanent IT jobs located in the UK 0.492% 0.486% 0.439%
As % of the Processes & Methodologies category 0.644% 0.652% 0.596%
Number of salaries quoted 376 541 507
Average salary £35,000 £30,000 £30,000
Average salary % change year-on-year
+16.66% -
90% offered a salary of more than £22,500 £23,500 £23,000
10% offered a salary of more than £55,000 £50,000 £50,000
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
82164 90031 92785
As % of all permanent IT jobs located in the UK 76.40% 74.58% 73.61%
Number of salaries quoted 67343 76490 77755
Average salary £45,000 £47,500 £47,500
Average salary % change year-on-year
-5.26% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 23 May 2013 within the UK.

Pay per click Salary Histogram

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England -8 525 £35,000 +14.75%
London +21 261 £40,000 +6.66%
City of London +91 137 £40,000 +33.33%
Yorkshire +1 64 £30,000 -
South East -47 55 £32,500 +8.33%
West Yorkshire +4 53 £30,000 -1.63%
North West -27 48 £26,000 -5.45%
Leeds -26 35 £31,500 +5.00%
East of England +19 34 £30,000 +9.09%
South West +10 27 £33,000 +46.66%
Manchester -8 25 £35,000 +45.83%
West Midlands -14 17 £38,500 +35.08%
Berkshire +16 15 £30,000 -
Norwich - 14 £27,500 -
Norfolk - 14 £27,500 -
Bradford - 12 £23,750 -
Hertfordshire +9 11 £30,000 +15.38%
Cheshire -5 9 £24,500 -10.90%
Dorset -17 9 £25,000 +11.11%
Kent -18 9 £32,500 -30.85%
Wilmslow - 9 £24,500 -
East Sussex +7 8 £30,000 +7.14%
Surrey -18 8 £34,250 +5.38%
Merseyside +22 7 £25,000 -33.33%
Brighton +4 7 £30,000 +7.14%
Hampshire -1 7 £31,500 +16.66%
East Midlands -3 7 £37,500 +29.31%
Lancashire -8 7 £27,500 -
Bracknell - 7 £28,000 -
Liverpool +23 6 £25,000 -33.33%

Pay per click
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 736 (79.05%) Marketing
2 697 (74.87%) SEO
3 427 (45.86%) Analytics
4 393 (42.21%) Google
5 284 (30.50%) Social Media
6 266 (28.57%) Digital Marketing
7 264 (28.36%) Google Analytics
8 249 (26.75%) Online Marketing
9 245 (26.32%) E-Commerce
10 151 (16.22%) HTML
11 148 (15.90%) Advertising
12 142 (15.25%) Degree
13 137 (14.72%) Microsoft
14 133 (14.29%) CSS
15 118 (12.67%) Retail
16 110 (11.82%) MS Excel
17 101 (10.85%) Email Marketing
18 98 (10.53%) JavaScript
19 92 (9.882%) Omniture
20 90 (9.667%) Web Analytics
21 89 (9.560%) Finance
22 80 (8.593%) Internet
23 78 (8.378%) Marketing Strategy
24 77 (8.271%) Facebook
25 67 (7.197%) MS Office
26 62 (6.660%) Statistics
26 62 (6.660%) Copywriting
27 60 (6.445%) CMS
28 59 (6.337%) PHP
29 58 (6.230%) Photoshop

Pay per click
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 151 (16.22%) HTML
2 133 (14.29%) CSS
3 46 (4.941%) jQuery
3 46 (4.941%) .NET
4 38 (4.082%) ASP.NET
5 37 (3.974%) Ajax
6 20 (2.148%) XHTML
7 18 (1.933%) HTML5
8 15 (1.611%) XML
9 13 (1.396%) Middleware
10 12 (1.289%) CSS3
11 11 (1.182%) Web Services
12 10 (1.074%) Flash
13 8 (0.859%) ASP.NET 2.0
14 6 (0.644%) ASP
15 4 (0.430%) Zend Framework
15 4 (0.430%) XSLT
15 4 (0.430%) ASP.NET MVC
16 2 (0.215%) Microformats
16 2 (0.215%) ATL
Application Platforms
1 60 (6.445%) CMS
2 45 (4.834%) SAS
3 38 (4.082%) WordPress
4 19 (2.041%) IIS
5 11 (1.182%) Magento
6 9 (0.967%) Drupal
7 6 (0.644%) SharePoint
8 4 (0.430%) Apache
9 3 (0.322%) DotNetNuke
10 1 (0.107%) Umbraco
10 1 (0.107%) Joomla!
Applications
1 110 (11.82%) MS Excel
2 67 (7.197%) MS Office
3 58 (6.230%) Photoshop
4 40 (4.296%) MS PowerPoint
5 27 (2.900%) Adobe Illustrator
6 7 (0.752%) Spreadsheet
7 4 (0.430%) Fireworks
8 3 (0.322%) MS Project
9 2 (0.215%) MS Visio
10 1 (0.107%) InDesign
Business Applications
1 264 (28.36%) Google Analytics
2 16 (1.719%) WebTrends
3 4 (0.430%) SiteCatalyst
4 2 (0.215%) Tridion
Communications & Networking
1 80 (8.593%) Internet
2 5 (0.537%) SMS
3 4 (0.430%) Intranet
4 3 (0.322%) WAN
4 3 (0.322%) Broadband
5 2 (0.215%) Wireless
5 2 (0.215%) HTTP
6 1 (0.107%) LAN
Database & Business Intelligence
1 35 (3.759%) SQL Server
2 29 (3.115%) MySQL
3 9 (0.967%) Clementine
4 2 (0.215%) MS Access
Development Applications
1 8 (0.859%) Git (software)
1 8 (0.859%) Dreamweaver
2 6 (0.644%) Visual Studio
3 5 (0.537%) RequisitePro
4 3 (0.322%) Eclipse
5 1 (0.107%) Subversion
General
1 736 (79.05%) Marketing
2 148 (15.90%) Advertising
3 118 (12.67%) Retail
4 89 (9.560%) Finance
5 33 (3.545%) German Language
6 22 (2.363%) French Language
7 16 (1.719%) Publishing
8 15 (1.611%) Games
9 8 (0.859%) Spanish Language
10 7 (0.752%) Italian Language
11 6 (0.644%) Danish Language
11 6 (0.644%) Legal
12 5 (0.537%) Telecoms
12 5 (0.537%) Dutch Language
13 3 (0.322%) Automotive
14 2 (0.215%) Banking
14 2 (0.215%) Multimedia
14 2 (0.215%) Music
14 2 (0.215%) Manufacturing
14 2 (0.215%) Back Office
Job Titles
1 321 (34.48%) PPC Manager
2 316 (33.94%) PPC Analyst
2 316 (33.94%) PPC Executive
2 316 (33.94%) PPC Specialist
3 132 (14.18%) Analyst
4 94 (10.10%) Marketing Manager
5 81 (8.700%) Account Manager
6 70 (7.519%) Developer
7 48 (5.156%) Marketing Analyst
8 46 (4.941%) Designer
9 39 (4.189%) E-Commerce Manager
9 39 (4.189%) Marketing Executive
10 37 (3.974%) Web Developer
11 36 (3.867%) Search Manager
11 36 (3.867%) Web Designer
12 34 (3.652%) SEO Specialist
13 32 (3.437%) Digital Marketing Manager
13 32 (3.437%) SEO Manager
14 25 (2.685%) Online Marketing Manager
15 24 (2.578%) Senior Manager
Miscellaneous
1 284 (30.50%) Social Media
2 62 (6.660%) Statistics
2 62 (6.660%) Copywriting
3 37 (3.974%) Blog
4 33 (3.545%) Digital Media
5 30 (3.222%) Mobile App
6 13 (1.396%) FMCG
6 13 (1.396%) Mathematics
7 11 (1.182%) Economics
8 10 (1.074%) Social Network
9 7 (0.752%) Graphic Design
9 7 (0.752%) Web 2.0
10 5 (0.537%) Physics
11 4 (0.430%) Computer Science
11 4 (0.430%) W3C
11 4 (0.430%) iPad
11 4 (0.430%) New Media
11 4 (0.430%) Open Source
11 4 (0.430%) SaaS
12 3 (0.322%) Photography
Operating Systems
1 20 (2.148%) Windows
2 6 (0.644%) Android
2 6 (0.644%) Windows Server 2003
3 4 (0.430%) Linux
3 4 (0.430%) Apple iOS
4 1 (0.107%) Mac OS X
Processes & Methodologies
1 697 (74.87%) SEO
2 427 (45.86%) Analytics
3 266 (28.57%) Digital Marketing
4 249 (26.75%) Online Marketing
5 245 (26.32%) E-Commerce
6 101 (10.85%) Email Marketing
7 90 (9.667%) Web Analytics
8 78 (8.378%) Marketing Strategy
9 55 (5.908%) CRM
10 52 (5.585%) Search Engine Marketing
11 50 (5.371%) Project Management
12 47 (5.048%) Web Development
13 43 (4.619%) Cluster Analysis
13 43 (4.619%) CHAID
14 41 (4.404%) Web Design
15 39 (4.189%) Content Management
16 37 (3.974%) B2C
17 36 (3.867%) Internet Marketing
17 36 (3.867%) Predictive Modelling
18 35 (3.759%) Display Advertising
Programming Languages
1 98 (10.53%) JavaScript
2 59 (6.337%) PHP
3 35 (3.759%) C#
4 33 (3.545%) SQL
5 9 (0.967%) C
6 8 (0.859%) T-SQL
7 6 (0.644%) VBA
8 4 (0.430%) PHP5
8 4 (0.430%) VB.NET
8 4 (0.430%) Java
9 2 (0.215%) Ruby
9 2 (0.215%) Python
10 1 (0.107%) Bash shell
Qualifications
1 142 (15.25%) Degree
2 1 (0.107%) PRINCE2 Certification
2 1 (0.107%) MBA
Quality Assurance & Compliance
1 9 (0.967%) QA
2 1 (0.107%) GCP
2 1 (0.107%) WAI
Vendors
1 393 (42.21%) Google
2 137 (14.72%) Microsoft
3 92 (9.882%) Omniture
4 77 (8.271%) Facebook
5 44 (4.726%) Yahoo!
6 43 (4.619%) Twitter
7 29 (3.115%) Adobe
8 20 (2.148%) Hitwise
9 12 (1.289%) Coremetrics
10 8 (0.859%) Tableau
11 6 (0.644%) Fredhopper
12 5 (0.537%) Salesforce.com
13 4 (0.430%) DoubleClick
13 4 (0.430%) Zend
14 3 (0.322%) Business Objects
15 2 (0.215%) SAP
16 1 (0.107%) Eloqua
16 1 (0.107%) hybris
16 1 (0.107%) Apple
16 1 (0.107%) Remedy
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