The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 30 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 697 580 493
Rank change year-on-year
-117 -87
Permanent jobs citing Pay per click 227 428 617
As % of all permanent IT jobs located in the UK 0.23% 0.40% 0.51%
As % of the Processes & Methodologies category 0.26% 0.46% 0.60%
Number of salaries quoted 211 265 347
Median salary £31,750 £30,000 £30,000
Median salary % change year-on-year
+5.83% -
90% offered a salary of more than £24,500 £21,700 £22,500
10% offered a salary of more than £47,500 £48,100 £49,000
UK excluding London median salary £31,250 £27,750 £29,000
% change year-on-year
+12.61% -4.31%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86262 93359 103515
As % of all permanent IT jobs located in the UK 87.85% 86.36% 85.34%
Number of salaries quoted 71870 75862 84172
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend

The demand trend of job ads citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 30 May 2016 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 30 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -119 211 £31,250 +4.16% 61
London -66 84 £32,500 -7.14% 12
South East -10 35 £35,000 +16.66% 15
West Midlands -14 23 £24,500 +11.36% 4
East of England +48 21 £32,500 +32.65% 6
North West -21 21 £28,500 +23.91% 15
Yorkshire -17 16 £32,500 +20.37% 5
Manchester -7 13 £30,000 +27.65% 10
West Yorkshire -2 11 £32,500 +44.44% 4
Leeds -18 11 £32,500 +44.44% 3
Scotland +7 10 £34,250 -2.14%
Hertfordshire +33 9 £47,500 - 1
Surrey +5 9 £35,000 +27.27% 4
Coventry -3 8 £24,500 +11.36%
City of London -5 8 £50,000 +42.85% 3
Rugby - 8 £25,000 -
Warwickshire - 8 £25,000 -
South West +3 7 £35,000 +25.00% 2
Buckinghamshire +33 6 £35,000 -
East Midlands +12 6 £32,500 +18.18% 2
Glasgow -4 6 £34,250 -2.14%
Staffordshire -6 6 £22,500 -33.33% 2
Northamptonshire +21 5 £32,500 -
Bristol +9 5 £35,000 +25.00% 2
Berkshire +5 5 £29,500 -41.00% 1
North Yorkshire 0 5 £35,000 +16.66% 1
Northampton - 5 £32,500 -
Stoke-on-Trent - 5 £22,500 -
Essex +13 4 £25,000 +2.04% 2
High Wycombe +11 4 £35,000 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 30 May 2016, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 365 (81.11%) Marketing
2 297 (66.00%) SEO
3 203 (45.11%) Digital Marketing
4 191 (42.44%) Analytics
5 185 (41.11%) Google
6 173 (38.44%) Social Media
7 144 (32.00%) Google Analytics
8 102 (22.67%) HTML
9 101 (22.44%) Analytical Skills
10 97 (21.56%) Advertising
11 85 (18.89%) E-Commerce
12 82 (18.22%) AdWords
13 81 (18.00%) CSS
14 74 (16.44%) Email Marketing
15 69 (15.33%) CRM
16 63 (14.00%) JavaScript
17 62 (13.78%) Finance
18 60 (13.33%) Web Development
18 60 (13.33%) Online Marketing
19 57 (12.67%) Microsoft
20 53 (11.78%) Degree
21 52 (11.56%) CMS
21 52 (11.56%) B2B
22 43 (9.56%) Retail
23 42 (9.33%) MS Excel
24 38 (8.44%) Web Analytics
24 38 (8.44%) Internet
24 38 (8.44%) Project Management
25 36 (8.00%) jQuery
26 35 (7.78%) PHP

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 52 (11.56%) CMS
2 27 (6.00%) WordPress
3 4 (0.89%) Sitecore CMS
4 3 (0.67%) Elasticsearch
4 3 (0.67%) Node.js
4 3 (0.67%) SAS
5 2 (0.44%) Apache
5 2 (0.44%) Joomla!
6 1 (0.22%) Drupal
6 1 (0.22%) Magnolia
6 1 (0.22%) nginx
6 1 (0.22%) SharePoint
6 1 (0.22%) Umbraco
Applications
1 42 (9.33%) MS Excel
2 27 (6.00%) MS Office
3 23 (5.11%) MS PowerPoint
4 10 (2.22%) Photoshop
5 8 (1.78%) Adobe Creative Suite
6 3 (0.67%) Adobe Illustrator
6 3 (0.67%) Spreadsheet
7 1 (0.22%) Acrobat
Business Applications
1 16 (3.56%) Magento
2 5 (1.11%) WebTrends
3 2 (0.44%) Academy Revenues and Benefits
3 2 (0.44%) SAP Oil and Gas
4 1 (0.22%) Dynamics CRM
4 1 (0.22%) Shopify
Cloud Services
1 144 (32.00%) Google Analytics
2 82 (18.22%) AdWords
3 5 (1.11%) SaaS
4 3 (0.67%) Amazon AWS
4 3 (0.67%) Google Cloud Platform
5 2 (0.44%) Adobe Analytics
5 2 (0.44%) Google Tag Manager
Communications & Networking
1 38 (8.44%) Internet
2 11 (2.44%) SMS
3 1 (0.22%) Extranet
3 1 (0.22%) Intranet
Database & Business Intelligence
1 19 (4.22%) MySQL
2 8 (1.78%) SQL Server
3 2 (0.44%) Data Mining
4 1 (0.22%) Big Data
4 1 (0.22%) Relational Database
Development Applications
1 18 (4.00%) Git (software)
2 3 (0.67%) Vagrant
3 2 (0.44%) JIRA
4 1 (0.22%) gulp
4 1 (0.22%) Jenkins
4 1 (0.22%) Phing
4 1 (0.22%) PHPUnit
4 1 (0.22%) TeamCity
General
1 365 (81.11%) Marketing
2 97 (21.56%) Advertising
3 62 (13.78%) Finance
4 43 (9.56%) Retail
5 25 (5.56%) Telecoms
6 21 (4.67%) Banking
7 12 (2.67%) Brand Awareness
8 8 (1.78%) Games
9 6 (1.33%) French Language
9 6 (1.33%) German Language
9 6 (1.33%) Manufacturing
9 6 (1.33%) Multimedia
10 5 (1.11%) Dutch Language
11 3 (0.67%) Law
12 2 (0.44%) Back Office
12 2 (0.44%) Electronics
12 2 (0.44%) iGaming
13 1 (0.22%) Automotive
13 1 (0.22%) Italian Language
13 1 (0.22%) Publishing
Job Titles
1 67 (14.89%) Account Manager
2 66 (14.67%) PPC Manager
3 60 (13.33%) Developer
4 54 (12.00%) Marketing Manager
5 48 (10.67%) Marketing Executive
6 40 (8.89%) PPC Account Manager
7 39 (8.67%) Digital Marketing Manager
8 38 (8.44%) Digital Executive
8 38 (8.44%) SEO Manager
9 32 (7.11%) Front End Developer (Client-Side Developer)
10 31 (6.89%) Digital Marketing Executive
11 28 (6.22%) Analyst
11 28 (6.22%) PPC Executive
12 25 (5.56%) JavaScript Developer
13 24 (5.33%) HTML Developer
14 21 (4.67%) HTML CSS Developer
15 19 (4.22%) Business Development Manager
15 19 (4.22%) Business Manager
15 19 (4.22%) Development Manager
16 18 (4.00%) Sales Manager
Libraries, Frameworks & Software Standards
1 102 (22.67%) HTML
2 81 (18.00%) CSS
3 36 (8.00%) jQuery
4 24 (5.33%) XHTML
5 23 (5.11%) HTML5
6 14 (3.11%) .NET
7 11 (2.44%) ASP.NET
7 11 (2.44%) Twitter Bootstrap
8 8 (1.78%) XML
9 5 (1.11%) .NET Framework
9 5 (1.11%) ASP.NET MVC
9 5 (1.11%) Entity Framework
9 5 (1.11%) Flash
9 5 (1.11%) LAMP
9 5 (1.11%) NHibernate
10 3 (0.67%) AngularJS
10 3 (0.67%) Memcached
11 2 (0.44%) JSON
11 2 (0.44%) LESS
11 2 (0.44%) Sass
Miscellaneous
1 173 (38.44%) Social Media
2 101 (22.44%) Analytical Skills
3 24 (5.33%) User Experience
4 19 (4.22%) Blog
5 12 (2.67%) Copywriting
6 10 (2.22%) Mobile App
6 10 (2.22%) Statistics
7 9 (2.00%) Digital Media
7 9 (2.00%) New Media
8 8 (1.78%) Algorithms
9 6 (1.33%) Driving Licence
10 5 (1.11%) Mathematics
11 4 (0.89%) FMCG
11 4 (0.89%) iPad
11 4 (0.89%) Visualisation
12 3 (0.67%) Fintech
13 2 (0.44%) Computer Science
13 2 (0.44%) Graphic Design
13 2 (0.44%) Online Gambling
13 2 (0.44%) Performance Metrics
Operating Systems
1 14 (3.11%) Linux
2 2 (0.44%) Windows
2 2 (0.44%) Windows 7
3 1 (0.22%) Android
3 1 (0.22%) Apple iOS
3 1 (0.22%) CentOS
Processes & Methodologies
1 297 (66.00%) SEO
2 203 (45.11%) Digital Marketing
3 191 (42.44%) Analytics
4 85 (18.89%) E-Commerce
5 74 (16.44%) Email Marketing
6 69 (15.33%) CRM
7 60 (13.33%) Online Marketing
7 60 (13.33%) Web Development
8 52 (11.56%) B2B
9 38 (8.44%) Project Management
9 38 (8.44%) Web Analytics
10 33 (7.33%) Business Development
11 32 (7.11%) Web Design
12 29 (6.44%) Internet Marketing
13 28 (6.22%) Content Management
14 27 (6.00%) Agile Software Development
15 26 (5.78%) Marketing Strategy
16 24 (5.33%) Data Analysis
16 24 (5.33%) Front End Development
17 23 (5.11%) B2C
Programming Languages
1 63 (14.00%) JavaScript
2 35 (7.78%) PHP
3 14 (3.11%) C#
4 6 (1.33%) SQL
5 4 (0.89%) VBA
6 3 (0.67%) Go
6 3 (0.67%) Java
6 3 (0.67%) PHP 4
6 3 (0.67%) PHP 5
6 3 (0.67%) Python
7 1 (0.22%) C
Qualifications
1 53 (11.78%) Degree
2 3 (0.67%) Sun Certification
3 1 (0.22%) MBA
3 1 (0.22%) MOS
3 1 (0.22%) PMI Certification
Quality Assurance & Compliance
1 3 (0.67%) SLA
2 1 (0.22%) QA
System Software
1 3 (0.67%) Docker
2 2 (0.44%) VirtualBox
Systems Management
1 3 (0.67%) Kubernetes
2 1 (0.22%) Ansible
Vendors
1 185 (41.11%) Google
2 57 (12.67%) Microsoft
3 17 (3.78%) Adobe
4 16 (3.56%) Facebook
4 16 (3.56%) Twitter
5 9 (2.00%) Tableau
6 8 (1.78%) Omniture
6 8 (1.78%) Sitecore
7 7 (1.56%) DoubleClick
7 7 (1.56%) Yahoo!
8 4 (0.89%) EPiServer
8 4 (0.89%) Optimizely
9 3 (0.67%) HubSpot
10 2 (0.44%) Coremetrics
10 2 (0.44%) IBM
10 2 (0.44%) Pardot
10 2 (0.44%) Salesforce.com
10 2 (0.44%) SAP
11 1 (0.22%) Hitwise
11 1 (0.22%) Marketo
Basildon, Essex
Exposed Solutions
Salary: £20000 - £30000 per annum
Posted: 15 hours ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 15 hours ago
London
Explore Recruitment Solutions
Salary: £25000 per annum
Posted: 15 hours ago
Bristol, Avon
I4 Recruitment
Salary: £25k - 30k per year + Exc Benefits
Posted: 3 days ago
Southend-On-Sea, Essex
ARC IT Recruitment Ltd
Salary: Up to £35,000 per annum
Posted: 3 days ago
Cheshire
Exposed Solutions
Salary: £30000 - £60000 per annum
Posted: 15 hours ago
Reigate, Surrey
Opus IT Consulting
Salary: £25000.00 - £35000.00 per annum + Loads of Benefits!
Posted: 3 days ago
Oxford, Oxfordshire
Ashdown IT
Salary: £40000 - £45000 per annum
Posted: 5 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: From £25,000 to £30,000 per annum + 15% bonus
Posted: 3 days ago
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £26000 - £30000 per annum
Posted: 5 days ago
Manchester, Lancashire
DCS Recruitment
Salary: £35000 - £45000 per annum + benefits
Posted: 5 days ago
Manchester, Lancashire
DCS Recruitment
Salary: £35000 - £40000 per annum
Posted: 3 days ago
Leeds, West Yorkshire
Applause IT Innovation
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Manchester, Lancashire
Salt
Salary: £60000 - £80000 per annum + Bonus and Benefits
Posted: 4 days ago
Gainsborough, Lincolnshire
Spring Technology
Posted: 6 days ago
Preston, Lancashire
Searchability
Salary: £30000 per annum
Posted: 4 days ago
Staffordshire
Searchability
Salary: £25000 - £40000 per annum
Posted: 6 days ago
City, London
Futureheads Recruitment Ltd
Salary: From £70,000 to £80,000 per annum
Posted: 6 days ago
Norwich, Norfolk
Tec Partners
Salary: From £30,000 to £35,000 per annum
Posted: 6 days ago
Halifax, West Yorkshire
Searchability
Salary: £30000 - £35000 per annum
Posted: 6 days ago
Brighton, East Sussex
Salt
Salary: £50000 - £60000 per annum
Posted: 4 days ago
Chester, Cheshire
Jagger Talent
Salary: From £35,000 to £40,000 per annum Salary Negotiable
Posted: 5 days ago
Chester, Cheshire
Searchability
Salary: £28000 - £35000 per annum + excellent benefits
Posted: 3 days ago
Maidenhead, Berkshire
Salt
Salary: £80000 - £100000 per annum + benefits
Posted: 6 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: Unspecified Very competitive DOE
Posted: 3 days ago
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £18000.00 - £20000.00 per annum + + many benefits
Posted: 6 days ago
Portsmouth, Hampshire
Applause IT Innovation
Salary: £30000 - £35000 per annum + Benefits
Posted: 6 days ago
Greater Manchester
Search Consultancy
Salary: £0.00 - £40000.00 per annum + Excellent Benefits
Posted: 6 days ago
Portsmouth, Hampshire
Computer People
Salary: £30000.00 - £35000.00 per annum
Posted: 5 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £30000 - £35000 per annum + + Great Benefits
Posted: 6 days ago