The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 523 472 441
Rank change year-on-year
-51 -31
Permanent jobs citing Pay per click 429 572 545
As % of all permanent IT jobs located in the UK 0.39% 0.48% 0.50%
As % of the Processes & Methodologies category 0.46% 0.58% 0.62%
Number of salaries quoted 265 318 370
Average salary £31,500 £30,000 £35,000
Average salary % change year-on-year
+5.00% -14.28%
90% offered a salary of more than £23,200 £20,900 £22,500
10% offered a salary of more than £47,000 £47,500 £55,000
UK excluding London average salary £30,000 £27,500 £30,000
% change year-on-year
+9.09% -8.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92318 99153 88437
As % of all permanent IT jobs located in the UK 84.54% 82.71% 80.82%
Number of salaries quoted 75379 80339 72907
Average salary £50,000 £48,500 £45,500
Average salary % change year-on-year
+3.09% +6.59%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £70,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 2 July 2015 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 418 £31,500 +5.00% 74
London -12 183 £35,000 - 34
South East +46 100 £35,000 +7.69% 17
City of London +61 73 £35,000 -12.50% 11
North West -50 58 £23,500 -2.08% 12
Manchester -23 32 £23,500 -9.61% 3
Yorkshire -27 32 £27,500 -8.33% 5
Kent +25 29 £42,500 +30.76% 1
Lancashire -13 21 £21,500 +38.70% 5
Stansted - 17 - -
Leeds -12 16 £27,000 -16.92% 4
West Yorkshire -18 16 £27,000 -12.90% 4
Surrey +2 15 £28,750 +10.57% 2
West Midlands -18 14 £42,500 +54.54% 2
Preston +2 13 £24,000 +2.12% 5
Berkshire +1 13 £45,000 +28.57% 1
Ealing - 13 - -
Hampshire +10 12 £26,000 -25.71% 8
East Sussex - 12 £35,000 - 2
Brighton - 12 £35,000 - 2
East Midlands +10 11 £27,500 -8.33%
Staffordshire +16 9 £42,500 +13.33%
East of England -5 9 £31,000 +3.33% 3
South West -31 9 £28,000 - 1
Buckinghamshire - 8 £35,000 - 2
Scotland +13 7 £34,000 - 1
Stoke-on-Trent +11 7 £42,500 +54.54%
Hull +2 6 £27,500 -8.33%
East Yorkshire +1 6 £27,500 -8.33%
West Sussex +1 6 £35,000 +11.11% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 2 July 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 766 (85.68%) Marketing
2 643 (71.92%) SEO
3 504 (56.38%) Analytics
4 473 (52.91%) Digital Marketing
5 455 (50.89%) Google
6 337 (37.70%) Google Analytics
7 317 (35.46%) Social Media
8 266 (29.75%) Analytical Skills
9 253 (28.30%) HTML
10 228 (25.50%) E-Commerce
11 216 (24.16%) Advertising
12 206 (23.04%) CSS
13 177 (19.80%) Online Marketing
14 170 (19.02%) Degree
15 155 (17.34%) Retail
16 131 (14.65%) Finance
17 127 (14.21%) User Experience
18 125 (13.98%) JavaScript
19 113 (12.64%) Web Development
20 107 (11.97%) Email Marketing
21 101 (11.30%) PHP
22 94 (10.51%) Web Analytics
23 93 (10.40%) CMS
23 93 (10.40%) jQuery
24 88 (9.84%) Project Management
25 84 (9.40%) Microsoft
26 80 (8.95%) Adobe
27 79 (8.84%) Content Management
27 79 (8.84%) WordPress
28 76 (8.50%) CRM

Pay per click
Top Related IT Skills by Category

For the 6 months to 2 July 2015, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 93 (10.40%) CMS
2 79 (8.84%) WordPress
3 17 (1.90%) Drupal
4 12 (1.34%) IIS
4 12 (1.34%) Joomla!
5 7 (0.78%) WebSphere
6 6 (0.67%) Umbraco
6 6 (0.67%) Apache
7 4 (0.45%) ExpressionEngine
8 3 (0.34%) Magnolia
9 1 (0.11%) Exchange Server 2010
9 1 (0.11%) Sitefinity
9 1 (0.11%) MODX
9 1 (0.11%) Adobe Experience Manager
9 1 (0.11%) SharePoint
9 1 (0.11%) MS Exchange
9 1 (0.11%) SAS
Applications
1 75 (8.39%) MS Excel
2 68 (7.61%) Photoshop
3 64 (7.16%) MS Office
4 25 (2.80%) MS PowerPoint
5 18 (2.01%) Adobe Creative Suite
5 18 (2.01%) Adobe Illustrator
6 17 (1.90%) Spreadsheet
7 16 (1.79%) OmniGraffle
8 13 (1.45%) Adobe After Effects
9 11 (1.23%) InDesign
10 3 (0.34%) Fireworks
11 2 (0.22%) GIMP
12 1 (0.11%) MS Project
Business Applications
1 47 (5.26%) Magento
2 22 (2.46%) WebTrends
3 3 (0.34%) Bond Adapt
3 3 (0.34%) Radian6
4 1 (0.11%) Optimost
Cloud Services
1 337 (37.70%) Google Analytics
2 28 (3.13%) SaaS
3 21 (2.35%) Adobe Analytics
4 7 (0.78%) MailChimp
5 1 (0.11%) Amazon AWS
Communications & Networking
1 68 (7.61%) Internet
2 11 (1.23%) SSL
3 5 (0.56%) HTTP
3 5 (0.56%) DNS
4 3 (0.34%) Intranet
4 3 (0.34%) FTP
5 1 (0.11%) Firewall
5 1 (0.11%) SMS
5 1 (0.11%) VoIP
Database & Business Intelligence
1 59 (6.60%) MySQL
2 28 (3.13%) SQL Server
3 12 (1.34%) Big Data
4 11 (1.23%) SQL Server 2008
5 7 (0.78%) RDBMS
5 7 (0.78%) DB2
5 7 (0.78%) Relational Database
6 1 (0.11%) Oracle Reports
6 1 (0.11%) Data Warehouse
6 1 (0.11%) Data Mining
6 1 (0.11%) SQL Server Reporting Services
6 1 (0.11%) QlikView
6 1 (0.11%) MongoDB
6 1 (0.11%) NoSQL
Development Applications
1 12 (1.34%) Visual Studio
1 12 (1.34%) Dreamweaver
2 6 (0.67%) JIRA
3 3 (0.34%) Git (software)
4 2 (0.22%) Balsamiq Mockups
4 2 (0.22%) Grunt
5 1 (0.11%) gulp
5 1 (0.11%) Axure RP
5 1 (0.11%) PHPUnit
5 1 (0.11%) Subversion
General
1 766 (85.68%) Marketing
2 216 (24.16%) Advertising
3 155 (17.34%) Retail
4 131 (14.65%) Finance
5 12 (1.34%) Telecoms
5 12 (1.34%) Multimedia
6 11 (1.23%) Back Office
7 7 (0.78%) Legal
8 6 (0.67%) Publishing
8 6 (0.67%) Games
9 5 (0.56%) German Language
10 4 (0.45%) Dutch Language
10 4 (0.45%) Law
11 3 (0.34%) Pharmaceutical
11 3 (0.34%) French Language
11 3 (0.34%) Italian Language
11 3 (0.34%) Spanish Language
12 1 (0.11%) Banking
12 1 (0.11%) Aerospace
12 1 (0.11%) Automotive
Job Titles
1 292 (32.66%) PPC Executive
2 290 (32.44%) PPC Manager
2 290 (32.44%) PPC Analyst
2 290 (32.44%) PPC Specialist
3 104 (11.63%) Developer
4 90 (10.07%) Marketing Manager
5 88 (9.84%) Account Manager
6 63 (7.05%) Analyst
7 60 (6.71%) Marketing Executive
8 51 (5.70%) Consultant
9 39 (4.36%) Digital Marketing Manager
9 39 (4.36%) Digital Marketing Executive
10 36 (4.03%) Web Developer
11 32 (3.58%) Junior
12 30 (3.36%) Junior Developer
13 28 (3.13%) Designer
14 27 (3.02%) Senior Manager
15 25 (2.80%) SEO Manager
16 24 (2.68%) Account Executive
17 23 (2.57%) SEO Specialist
Libraries, Frameworks & Software Standards
1 253 (28.30%) HTML
2 206 (23.04%) CSS
3 93 (10.40%) jQuery
4 42 (4.70%) HTML5
5 37 (4.14%) XHTML
6 34 (3.80%) XML
7 29 (3.24%) CSS3
8 27 (3.02%) .NET
9 19 (2.13%) ASP.NET
10 14 (1.57%) Sass
11 13 (1.45%) GWT
12 12 (1.34%) Web Services
13 11 (1.23%) CodeIgniter
13 11 (1.23%) ASP.NET Web Forms
14 9 (1.01%) JSP
15 8 (0.89%) Flash
16 6 (0.67%) JSON
16 6 (0.67%) Symfony
17 5 (0.56%) Dojo
17 5 (0.56%) LAMP
Miscellaneous
1 317 (35.46%) Social Media
2 266 (29.75%) Analytical Skills
3 127 (14.21%) User Experience
4 59 (6.60%) Digital Media
5 41 (4.59%) Copywriting
6 40 (4.47%) Statistics
7 25 (2.80%) Blog
7 25 (2.80%) Mobile App
8 23 (2.57%) Mathematics
8 23 (2.57%) W3C
9 19 (2.13%) Computer Science
10 18 (2.01%) Management Information System
11 17 (1.90%) Handset
12 11 (1.23%) Graphic Design
13 9 (1.01%) Psychology
13 9 (1.01%) Social Network
14 8 (0.89%) Physics
14 8 (0.89%) Video Editing
15 7 (0.78%) Algorithms
16 6 (0.67%) Contract for Difference
Operating Systems
1 22 (2.46%) Linux
2 16 (1.79%) Windows
3 11 (1.23%) Apple iOS
3 11 (1.23%) Android
4 2 (0.22%) CentOS
5 1 (0.11%) Windows 7
5 1 (0.11%) Windows Server 2008
5 1 (0.11%) Windows 8
5 1 (0.11%) Windows Server 2012
Processes & Methodologies
1 643 (71.92%) SEO
2 504 (56.38%) Analytics
3 473 (52.91%) Digital Marketing
4 228 (25.50%) E-Commerce
5 177 (19.80%) Online Marketing
6 113 (12.64%) Web Development
7 107 (11.97%) Email Marketing
8 94 (10.51%) Web Analytics
9 88 (9.84%) Project Management
10 79 (8.84%) Content Management
11 76 (8.50%) CRM
12 69 (7.72%) Marketing Strategy
13 61 (6.82%) B2B
13 61 (6.82%) Time Management
14 47 (5.26%) B2C
15 41 (4.59%) Agile Software Development
16 40 (4.47%) Social Media Marketing
17 38 (4.25%) Web Design
18 37 (4.14%) Search Engine Marketing
19 35 (3.91%) Campaign Management
Programming Languages
1 125 (13.98%) JavaScript
2 101 (11.30%) PHP
3 54 (6.04%) SQL
4 24 (2.68%) C#
5 19 (2.13%) Java
6 11 (1.23%) Objective-C
6 11 (1.23%) T-SQL
6 11 (1.23%) VB
7 9 (1.01%) C
8 5 (0.56%) Ruby
9 2 (0.22%) PHP5
10 1 (0.11%) ActionScript 2.0
10 1 (0.11%) R
10 1 (0.11%) C++
10 1 (0.11%) ActionScript
10 1 (0.11%) VBA
10 1 (0.11%) Python
Qualifications
1 170 (19.02%) Degree
2 2 (0.22%) Linux+ Certification
3 1 (0.11%) HNC
3 1 (0.11%) HND
3 1 (0.11%) PMP
3 1 (0.11%) PMI Certification
3 1 (0.11%) MBA
Quality Assurance & Compliance
1 9 (1.01%) QA
2 4 (0.45%) GCP
2 4 (0.45%) ISO 9001
3 2 (0.22%) SLA
System Software
1 1 (0.11%) VMware Infrastructure
Systems Management
1 6 (0.67%) Systems Management Server (SMS)
2 2 (0.22%) cPanel
3 1 (0.11%) WSUS
Vendors
1 455 (50.89%) Google
2 84 (9.40%) Microsoft
3 80 (8.95%) Adobe
4 63 (7.05%) Facebook
5 49 (5.48%) Yahoo!
6 38 (4.25%) Omniture
7 37 (4.14%) Twitter
8 16 (1.79%) Maxymiser
9 14 (1.57%) DoubleClick
10 11 (1.23%) Coremetrics
11 6 (0.67%) Salesforce.com
12 5 (0.56%) IBM
12 5 (0.56%) Marketo
13 4 (0.45%) Hitwise
13 4 (0.45%) Zend
13 4 (0.45%) Cisco
14 3 (0.34%) Oracle
14 3 (0.34%) Apple
14 3 (0.34%) Sitecore
14 3 (0.34%) hybris
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