The table below looks at the statistics for Pay per click skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 454 440 508
Rank change year-on-year
-14 +68
Permanent jobs citing Pay per click 562 523 425
As % of all permanent IT jobs located in the UK 0.49% 0.48% 0.36%
As % of the Processes & Methodologies category 0.60% 0.60% 0.46%
Number of salaries quoted 292 356 386
Average salary £30,000 £32,500 £30,000
Average salary % change year-on-year
-7.69% +8.33%
90% offered a salary of more than £21,000 £21,500 £21,500
10% offered a salary of more than £47,300 £50,000 £52,500
UK excluding London average salary £28,000 £30,000 £26,500
% change year-on-year
-6.66% +13.20%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93065 86613 92507
As % of all permanent IT jobs located in the UK 80.64% 79.38% 77.74%
Number of salaries quoted 74277 70760 78574
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Pay per click within the UK as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click within the UK.

Pay per click Salary Trend in the UK

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click over the 3 months to 20 August 2014 within the UK.

Pay per click Salary Histogram in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 547 £30,991 -4.64% 77
London +12 252 £34,000 -9.33% 38
North West +59 118 £24,000 +5.49% 14
Manchester +62 98 £25,000 +16.27% 11
City of London +12 67 £40,000 +3.22% 10
South East -11 64 £31,750 -2.30% 12
Yorkshire -58 49 £30,000 +3.44% 3
West Yorkshire -39 39 £32,500 +12.06% 2
Leeds -41 32 £32,500 +8.33% 1
Surrey -3 28 £35,000 -12.50% 2
West Midlands +11 26 £26,000 +44.44% 1
South West -33 17 £28,000 -15.15% 2
Berkshire +2 16 £32,500 - 2
Bristol +5 13 £28,000 -11.11% 1
East of England -23 12 £38,750 +40.90% 4
Northern Ireland - 12 £21,125 -
County Antrim - 12 £21,125 -
Redditch +9 11 £26,000 -35.00% 1
Worcestershire +8 11 £26,000 -35.00% 1
East Midlands -14 9 £32,000 -36.00% 2
Salford - 9 £30,000 -
Lancashire +1 8 £21,000 +1.20% 1
Merseyside -1 8 £24,000 - 1
West Sussex -19 8 £28,250 -27.09%
Birmingham +6 7 £32,500 -10.34%
Liverpool -1 7 £24,000 - 1
Walton-on-Thames - 7 - -
Essex +3 6 - -
Reading - 6 £37,500 -
Nottinghamshire +7 5 £123,750 +395.00% 1

Pay per click
Top 30 Related IT Skills

For the 6 months to 20 August 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 1015 (83.95%) Marketing
2 866 (71.63%) SEO
3 594 (49.13%) Analytics
4 531 (43.92%) Digital Marketing
5 530 (43.84%) Google
6 405 (33.50%) Social Media
7 356 (29.45%) Advertising
8 355 (29.36%) E-Commerce
9 340 (28.12%) Google Analytics
10 298 (24.65%) Online Marketing
11 268 (22.17%) Degree
12 239 (19.77%) HTML
13 167 (13.81%) CSS
14 158 (13.07%) Web Analytics
15 156 (12.90%) Facebook
16 154 (12.74%) Retail
17 147 (12.16%) JavaScript
17 147 (12.16%) CMS
18 143 (11.83%) Finance
19 136 (11.25%) Email Marketing
20 129 (10.67%) MS Excel
21 110 (9.10%) Microsoft
22 99 (8.19%) B2B
23 98 (8.11%) MS PowerPoint
24 90 (7.44%) PHP
24 90 (7.44%) Twitter
25 87 (7.20%) CRM
26 86 (7.11%) Project Management
27 81 (6.70%) Digital Media
28 78 (6.45%) Time Management

Pay per click
Top Related IT Skills by Category

For the 6 months to 20 August 2014, IT jobs within the UK citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 147 (12.16%) CMS
2 66 (5.46%) WordPress
3 22 (1.82%) Umbraco
4 20 (1.65%) Drupal
5 10 (0.83%) Joomla!
6 5 (0.41%) Apache
7 3 (0.25%) SharePoint
7 3 (0.25%) SAS
8 1 (0.083%) IIS
8 1 (0.083%) Sitecore CMS
8 1 (0.083%) Sitefinity
Applications
1 129 (10.67%) MS Excel
2 98 (8.11%) MS PowerPoint
3 69 (5.71%) Photoshop
4 60 (4.96%) MS Office
5 17 (1.41%) Adobe Illustrator
6 12 (0.99%) Fireworks
7 9 (0.74%) Spreadsheet
8 4 (0.33%) InDesign
9 2 (0.17%) OmniGraffle
10 1 (0.083%) PowerPivot
10 1 (0.083%) MS Visio
Business Applications
1 340 (28.12%) Google Analytics
2 65 (5.38%) WebTrends
3 63 (5.21%) Magento
4 17 (1.41%) SiteCatalyst
5 10 (0.83%) Tridion
6 7 (0.58%) Oracle CRM
7 6 (0.50%) Dynamics CRM
8 5 (0.41%) Fredhopper
9 3 (0.25%) SAP Oil and Gas
Cloud Services
1 7 (0.58%) MailChimp
1 7 (0.58%) Responsys
2 4 (0.33%) Basecamp
3 3 (0.25%) Cloud Computing
4 1 (0.083%) Amazon EC2
4 1 (0.083%) Amazon S3
4 1 (0.083%) Microsoft Azure
4 1 (0.083%) Amazon AWS
4 1 (0.083%) SaaS
4 1 (0.083%) CloudFront
4 1 (0.083%) IaaS
Communications & Networking
1 36 (2.98%) Internet
2 10 (0.83%) Extranet
3 8 (0.66%) DNS
4 5 (0.41%) Intranet
4 5 (0.41%) SMS
4 5 (0.41%) PPP
5 1 (0.083%) FTP
5 1 (0.083%) HTTP
5 1 (0.083%) Broadband
5 1 (0.083%) GSM
Database & Business Intelligence
1 67 (5.54%) MySQL
2 34 (2.81%) SQL Server
3 15 (1.24%) Relational Database
4 11 (0.91%) MS Access
4 11 (0.91%) Data Mining
5 10 (0.83%) Big Data
5 10 (0.83%) SQL Server 2012
6 9 (0.74%) DB2
7 6 (0.50%) Crystal Reports
7 6 (0.50%) NoSQL
8 4 (0.33%) SQL Server 2008
9 2 (0.17%) Oracle BI EE
10 1 (0.083%) Amazon RDS
10 1 (0.083%) SQL Server 2005
10 1 (0.083%) QlikView
Development Applications
1 27 (2.23%) Git (software)
2 12 (0.99%) Dreamweaver
3 4 (0.33%) Visual Studio
3 4 (0.33%) Grunt
4 3 (0.25%) Sublime Text
4 3 (0.25%) RequisitePro
5 2 (0.17%) PHPUnit
5 2 (0.17%) Balsamiq Mockups
5 2 (0.17%) Axure RP
6 1 (0.083%) Subversion
6 1 (0.083%) JIRA
6 1 (0.083%) Eclipse
6 1 (0.083%) Team Foundation Server
General
1 1015 (83.95%) Marketing
2 356 (29.45%) Advertising
3 154 (12.74%) Retail
4 143 (11.83%) Finance
5 30 (2.48%) Law
6 23 (1.90%) Publishing
7 17 (1.41%) Russian Language
8 16 (1.32%) Games
9 14 (1.16%) Manufacturing
9 14 (1.16%) German Language
10 11 (0.91%) Multimedia
10 11 (0.91%) Telecoms
10 11 (0.91%) Automotive
11 10 (0.83%) Legal
11 10 (0.83%) French Language
12 9 (0.74%) Billing
13 8 (0.66%) Pharmaceutical
14 7 (0.58%) Banking
15 6 (0.50%) Japanese Language
15 6 (0.50%) Spanish Language
Job Titles
1 389 (32.18%) PPC Specialist
1 389 (32.18%) PPC Manager
1 389 (32.18%) PPC Analyst
1 389 (32.18%) PPC Executive
2 129 (10.67%) Marketing Manager
3 122 (10.09%) Analyst
4 78 (6.45%) Developer
5 75 (6.20%) Account Manager
6 73 (6.04%) Marketing Executive
7 64 (5.29%) Digital Marketing Manager
8 49 (4.05%) E-Commerce Manager
9 48 (3.97%) Digital Marketing Executive
10 47 (3.89%) SEO Executive
11 38 (3.14%) Web Analyst
12 37 (3.06%) Online Marketing Manager
12 37 (3.06%) Search Manager
13 36 (2.98%) Senior Manager
14 34 (2.81%) SEO Manager
15 29 (2.40%) Designer
15 29 (2.40%) Web Developer
Libraries, Frameworks & Software Standards
1 239 (19.77%) HTML
2 167 (13.81%) CSS
3 52 (4.30%) jQuery
4 49 (4.05%) HTML5
4 49 (4.05%) .NET
5 34 (2.81%) CSS3
6 29 (2.40%) ASP.NET
7 23 (1.90%) ATL
8 20 (1.65%) XHTML
9 18 (1.49%) XML
10 16 (1.32%) ASP.NET MVC
11 14 (1.16%) Razor View Engine
11 14 (1.16%) Flash
12 11 (0.91%) LAMP
13 9 (0.74%) CakePHP
13 9 (0.74%) Web Services
13 9 (0.74%) Sass
14 7 (0.58%) REST
14 7 (0.58%) Laravel
15 6 (0.50%) Symfony
Miscellaneous
1 405 (33.50%) Social Media
2 81 (6.70%) Digital Media
3 59 (4.88%) Mathematics
4 58 (4.80%) Blog
5 51 (4.22%) Copywriting
6 47 (3.89%) Mobile App
7 33 (2.73%) New Media
8 30 (2.48%) Statistics
9 25 (2.07%) Computer Science
10 24 (1.99%) Economics
11 20 (1.65%) Graphic Design
12 16 (1.32%) Data Protection Act
13 11 (0.91%) Podcast
13 11 (0.91%) Applied Mathematics
14 8 (0.66%) Photography
15 7 (0.58%) Physics
15 7 (0.58%) FMCG
15 7 (0.58%) Visualisation
15 7 (0.58%) Open Source
16 6 (0.50%) Video on Demand
Operating Systems
1 8 (0.66%) Apple iOS
2 7 (0.58%) Linux
3 2 (0.17%) Windows
4 1 (0.083%) Android
Processes & Methodologies
1 866 (71.63%) SEO
2 594 (49.13%) Analytics
3 531 (43.92%) Digital Marketing
4 355 (29.36%) E-Commerce
5 298 (24.65%) Online Marketing
6 158 (13.07%) Web Analytics
7 136 (11.25%) Email Marketing
8 99 (8.19%) B2B
9 87 (7.20%) CRM
10 86 (7.11%) Project Management
11 78 (6.45%) Web Design
11 78 (6.45%) Time Management
12 72 (5.96%) Marketing Strategy
13 67 (5.54%) Search Engine Marketing
14 66 (5.46%) Competitor Analysis
14 66 (5.46%) Content Management
15 64 (5.29%) Data Analysis
16 62 (5.13%) Web Marketing
17 46 (3.80%) B2C
18 44 (3.64%) Web Development
Programming Languages
1 147 (12.16%) JavaScript
2 90 (7.44%) PHP
3 76 (6.29%) SQL
4 25 (2.07%) C#
5 21 (1.74%) Java
6 14 (1.16%) VBA
7 11 (0.91%) PHP5
8 7 (0.58%) Python
8 7 (0.58%) VB.NET
9 6 (0.50%) C
9 6 (0.50%) R
10 2 (0.17%) Ruby
11 1 (0.083%) XPath
11 1 (0.083%) Bash Shell
11 1 (0.083%) C++
Qualifications
1 268 (22.17%) Degree
2 3 (0.25%) HNC
2 3 (0.25%) HND
3 2 (0.17%) Security Cleared
4 1 (0.083%) Microsoft Certification
Quality Assurance & Compliance
1 10 (0.83%) QA
Systems Management
1 4 (0.33%) Plesk
Vendors
1 530 (43.84%) Google
2 156 (12.90%) Facebook
3 110 (9.10%) Microsoft
4 90 (7.44%) Twitter
5 52 (4.30%) DoubleClick
6 48 (3.97%) Yahoo!
7 44 (3.64%) Adobe
7 44 (3.64%) Coremetrics
8 32 (2.65%) Omniture
9 17 (1.41%) Salesforce.com
10 13 (1.08%) Tableau
11 10 (0.83%) Sony
11 10 (0.83%) Oracle
11 10 (0.83%) SAP
12 9 (0.74%) Zend
13 8 (0.66%) Business Objects
14 7 (0.58%) HP
14 7 (0.58%) Dell
14 7 (0.58%) NetApp
14 7 (0.58%) JD Edwards
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Salary: £18 - £25 per annum + benefits
Posted: 20 hours ago
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Salary: From £24,000 to £27,000 per annum
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Salary: From £20,000 to £26,000 per annum
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Salary: + £2k performance related bonus after 6 months
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Rullion IT Plus
Posted: 23 hours ago
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Salary: £55 - 70k per year
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Salary: Up to £38,000 per annum
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Salary: £25000 - £40000 per annum + DOE
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Salary: £50000 - £60000 per annum + Benefits
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Salary: £27,794 per annum
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