Pay per click (PPC)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 28 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 Apr 2024
Same period 2023 Same period 2022
Rank 768 885 1068
Rank change year-on-year +117 +183 -308
Permanent jobs citing Pay per click 137 88 154
As % of all permanent jobs advertised in the UK 0.14% 0.085% 0.100%
As % of the Processes & Methodologies category 0.16% 0.088% 0.10%
Number of salaries quoted 120 67 86
10th Percentile £29,000 £32,500 £24,250
25th Percentile £31,500 £38,125 £26,813
Median annual salary (50th Percentile) £37,500 £42,500 £45,000
Median % change year-on-year -11.76% -5.56% +12.50%
75th Percentile £48,750 £50,000 £54,375
90th Percentile £56,250 £57,050 £60,000
UK excluding London median annual salary £38,750 £42,500 £33,750
% change year-on-year -8.82% +25.93% -3.57%

All Process and Methodology Skills
UK

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,360 99,485 147,504
As % of all permanent jobs advertised in the UK 85.99% 95.62% 95.58%
Number of salaries quoted 59,619 58,411 83,272
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a proportion of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

3-month moving average salary quoted in jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

Salary distribution for jobs citing Pay per click over the 6 months to 28 April 2024.

Salary histogram for Pay per click in the UK

Pay per click
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +157 126 £37,500 -16.67% 210
UK excluding London +38 106 £38,750 -8.82% 145
Work from Home +94 62 £39,500 -12.22% 104
North of England +82 51 £39,750 -53.24% 58
North West - 44 £40,000 - 40
London +134 25 £36,750 -26.50% 74
East of England +26 15 £33,500 -10.67% 10
South East 0 14 £36,750 -18.33% 29
Midlands +3 13 £39,000 -2.50% 35
East Midlands -9 7 £39,000 -2.50% 14
South West -15 7 £37,500 -3.85% 10
West Midlands +27 6 £31,250 -34.21% 21
Yorkshire +94 5 £27,500 -77.78% 18
Scotland -61 5 £50,000 +25.00% 7
North East -3 2 £35,000 -6.67%
Wales +14 1 £35,000 -

Pay per click
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (12.41%) WordPress
2 10 (7.30%) CMS
3 3 (2.19%) Joomla!
Applications
1 18 (13.14%) Microsoft Excel
2 3 (2.19%) Microsoft Office
2 3 (2.19%) Microsoft PowerPoint
3 2 (1.46%) Spreadsheet
4 1 (0.73%) Photoshop
Business Applications
1 11 (8.03%) Shopify
2 2 (1.46%) Magento
Cloud Services
1 74 (54.01%) Google Analytics
2 57 (41.61%) Google Ads
3 20 (14.60%) Microsoft Advertising
4 7 (5.11%) Amazon Ads
4 7 (5.11%) Google Data Studio
5 5 (3.65%) Power Platform
6 2 (1.46%) Adobe Analytics
6 2 (1.46%) Google Tag Manager
7 1 (0.73%) Asana
7 1 (0.73%) Canva
7 1 (0.73%) Facebook Ads
Communications & Networking
1 1 (0.73%) DNS
Database & Business Intelligence
1 15 (10.95%) Looker
2 7 (5.11%) Tableau
3 5 (3.65%) Power BI
4 2 (1.46%) Big Data
General
1 105 (76.64%) Marketing
2 56 (40.88%) Advertising
3 46 (33.58%) Analytical Skills
4 33 (24.09%) Social Skills
5 28 (20.44%) Brand Awareness
6 23 (16.79%) Retail
7 17 (12.41%) Finance
8 13 (9.49%) Organisational Skills
9 9 (6.57%) Law
10 6 (4.38%) Public Sector
11 5 (3.65%) Publishing
12 4 (2.92%) Inclusion and Diversity
12 4 (2.92%) Presentation Skills
13 3 (2.19%) Digital Healthcare
14 2 (1.46%) Legal
15 1 (0.73%) Dutch Language
Job Titles
1 34 (24.82%) PPC Manager
2 17 (12.41%) E-Commerce Manager
3 9 (6.57%) SEO Manager
4 8 (5.84%) PPC Executive
4 8 (5.84%) SEO Specialist
5 7 (5.11%) SEO Executive
6 6 (4.38%) PPC Specialist
7 5 (3.65%) Analyst
7 5 (3.65%) Paid Search Executive
7 5 (3.65%) Project Manager
7 5 (3.65%) Senior
8 4 (2.92%) Digital Project Manager
8 4 (2.92%) Paid Search Manager
8 4 (2.92%) Search Manager
9 3 (2.19%) Marketing Manager
9 3 (2.19%) Senior Data Warehouse Specialist
9 3 (2.19%) Senior SEO Specialist
9 3 (2.19%) Traffic Manager
10 2 (1.46%) Digital Analyst
10 2 (1.46%) Insight Manager
Libraries, Frameworks & Software Standards
1 20 (14.60%) HTML
2 17 (12.41%) CSS
Miscellaneous
1 36 (26.28%) Social Media
2 15 (10.95%) Self-Motivation
3 8 (5.84%) Algorithms
4 6 (4.38%) Analytical Mindset
4 6 (4.38%) Photography
5 4 (2.92%) Blog
5 4 (2.92%) Graphic Design
5 4 (2.92%) Product Ownership
6 2 (1.46%) EPoS
6 2 (1.46%) Management Information System
7 1 (0.73%) Digital Media
7 1 (0.73%) Driving Licence
7 1 (0.73%) Onboarding
7 1 (0.73%) Tandem
7 1 (0.73%) Video Editing
7 1 (0.73%) Video on Demand
Processes & Methodologies
1 91 (66.42%) Analytics
2 65 (47.45%) SEO
3 58 (42.34%) Digital Marketing
4 43 (31.39%) E-Commerce
5 25 (18.25%) Marketing Strategy
6 24 (17.52%) Paid Search
7 22 (16.06%) Lead Generation
7 22 (16.06%) Time Management
8 21 (15.33%) Link Building
9 18 (13.14%) Conversion Rate Optimisation
10 16 (11.68%) User Experience
11 15 (10.95%) Decision-Making
12 14 (10.22%) A/B Testing
13 13 (9.49%) Actionable Insight
14 12 (8.76%) Email Marketing
15 11 (8.03%) Mentoring
15 11 (8.03%) People Management
16 10 (7.30%) B2B
16 10 (7.30%) Customer Experience
17 9 (6.57%) Business Strategy
Programming Languages
1 11 (8.03%) SQL
2 2 (1.46%) JavaScript
2 2 (1.46%) Python
Qualifications
1 20 (14.60%) Degree
2 3 (2.19%) Analytics IQ
3 2 (1.46%) DBS Check
Quality Assurance & Compliance
1 7 (5.11%) QA
2 5 (3.65%) Accessibility
3 4 (2.92%) Actionable Recommendations
Vendors
1 101 (73.72%) Google
2 35 (25.55%) Microsoft
3 9 (6.57%) Ahrefs
3 9 (6.57%) Facebook
4 8 (5.84%) Screaming Frog
5 6 (4.38%) IFS
5 6 (4.38%) Instagram
6 4 (2.92%) HubSpot
6 4 (2.92%) Twitter
7 3 (2.19%) Adobe
7 3 (2.19%) Criteo
7 3 (2.19%) Kenshoo
7 3 (2.19%) Pinterest
7 3 (2.19%) TikTok
8 2 (1.46%) Cadence
8 2 (1.46%) Snapchat
8 2 (1.46%) YouTube
9 1 (0.73%) Alteryx
9 1 (0.73%) Databricks
9 1 (0.73%) Salesforce