The first table below looks at the prevalence of the term Advertising in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Southampton region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Advertising
Rank 78 65 62
Rank change year-on-year
-13 -3
Permanent jobs citing Advertising 5 23 8
As % of all permanent IT jobs located in Southampton 0.599% 2.460% 1.305%
As % of the General category 2.041% 8.014% 3.433%
Number of salaries quoted 5 13 8
Average salary £40,000 £37,500 £45,000
Average salary % change year-on-year
+6.66% -16.66%
90% offered a salary of more than £27,400 £27,500 £35,000
10% offered a salary of more than £46,000 £42,500 £48,250
UK excluding London average salary £40,000 £36,000 £36,500
% change year-on-year
+11.11% -1.36%
All of the General Category
Southampton
Permanent IT job ads with a match in the
General category
245 287 233
As % of all permanent IT jobs located in Southampton 29.34% 30.70% 38.01%
Number of salaries quoted 199 269 208
Average salary £40,000 £40,000 £42,500
Average salary % change year-on-year
- -5.88%
90% offered a salary of more than £27,500 £27,500 £25,000
10% offered a salary of more than £75,000 £80,000 £62,500
UK excluding London average salary £42,500 £42,500 £41,000
% change year-on-year
- +3.65%
Advertising
Hampshire

Advertising
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Southampton region as a proportion of the total demand within the General category.

Southampton Advertising Jobs Demand Trend

Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Southampton region.

Southampton Advertising Salary Trend

Advertising
Salary Histogram

This chart provides a salary histogram for IT jobs citing Advertising across the Southampton region over the 3 months to 17 May 2013.

Southampton Advertising Salary Histogram

Advertising
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Southampton region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 5 (71.43%) C
1 5 (71.43%) Degree
2 4 (57.14%) Hadoop
2 4 (57.14%) Computer Science
2 4 (57.14%) PHP5
2 4 (57.14%) MySQL
2 4 (57.14%) MongoDB
2 4 (57.14%) Apache Cassandra
2 4 (57.14%) NoSQL
2 4 (57.14%) C++
2 4 (57.14%) Java
2 4 (57.14%) Perl
2 4 (57.14%) PHP
2 4 (57.14%) Linux
2 4 (57.14%) OOP
2 4 (57.14%) OOA/OOD
2 4 (57.14%) OO
3 3 (42.86%) LAMP
3 3 (42.86%) SaaS
3 3 (42.86%) Big Data
4 2 (28.57%) HTML5
4 2 (28.57%) Ajax
4 2 (28.57%) Yahoo!
4 2 (28.57%) Google
4 2 (28.57%) jQuery
4 2 (28.57%) Multithreading
4 2 (28.57%) JavaScript
5 1 (14.29%) SQL
5 1 (14.29%) .NET
5 1 (14.29%) MS Excel

Advertising
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Southampton region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Development
1 3 (42.86%) LAMP
2 2 (28.57%) Ajax
2 2 (28.57%) jQuery
2 2 (28.57%) HTML5
3 1 (14.29%) .NET
Application Platforms
1 1 (14.29%) CMS
Applications
1 1 (14.29%) MS Excel
Business Applications
1 1 (14.29%) Dynamics NAV
1 1 (14.29%) Dynamics AX
Communications & Networking
1 1 (14.29%) LAN
1 1 (14.29%) WAN
1 1 (14.29%) Wireless
Database & Business Intelligence
1 4 (57.14%) MySQL
1 4 (57.14%) Hadoop
1 4 (57.14%) MongoDB
1 4 (57.14%) Apache Cassandra
1 4 (57.14%) NoSQL
2 3 (42.86%) Big Data
General
1 1 (14.29%) Telecoms
1 1 (14.29%) Marketing
Job Titles
1 3 (42.86%) Software Engineer
2 2 (28.57%) Developer
2 2 (28.57%) Web Engineer
3 1 (14.29%) IT Support
3 1 (14.29%) Graduate Data Analyst
3 1 (14.29%) Graduate
3 1 (14.29%) Analyst
3 1 (14.29%) Consultant
3 1 (14.29%) Technical Consultant
3 1 (14.29%) Data Analyst
3 1 (14.29%) .NET Developer
3 1 (14.29%) PHP Developer
3 1 (14.29%) Technical Pre Sales Consultant
Miscellaneous
1 4 (57.14%) Computer Science
2 3 (42.86%) SaaS
3 1 (14.29%) Mathematics
Operating Systems
1 4 (57.14%) Linux
Processes & Methodologies
1 4 (57.14%) OOP
1 4 (57.14%) OOA/OOD
1 4 (57.14%) OO
2 2 (28.57%) Multithreading
3 1 (14.29%) Capacity Management
3 1 (14.29%) Analytics
3 1 (14.29%) PRINCE2
3 1 (14.29%) Project Management
3 1 (14.29%) Data Analysis
3 1 (14.29%) Software Engineering
3 1 (14.29%) Web Analytics
Programming Languages
1 5 (71.43%) C
2 4 (57.14%) C++
2 4 (57.14%) Java
2 4 (57.14%) Perl
2 4 (57.14%) PHP
2 4 (57.14%) PHP5
3 2 (28.57%) JavaScript
4 1 (14.29%) SQL
Qualifications
1 5 (71.43%) Degree
2 1 (14.29%) CCNP
2 1 (14.29%) CCNA
2 1 (14.29%) Cisco Certification
2 1 (14.29%) CCVP
Vendors
1 2 (28.57%) Yahoo!
1 2 (28.57%) Google
2 1 (14.29%) Cisco
2 1 (14.29%) Microsoft