The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 22 74 63
Rank change year-on-year
+52 -11
Permanent jobs citing Digital Marketing 58 9 19
As % of all permanent IT jobs located in Southampton 9.24% 1.26% 2.45%
As % of the Processes & Methodologies category 11.15% 1.45% 2.87%
Number of salaries quoted 6 9 18
Median salary £20,750 £44,000 £23,500
Median salary % change year-on-year
-52.84% +87.23%
UK excluding London median salary £37,500 £40,000 £37,500
% change year-on-year
-6.25% +6.66%
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
520 620 663
As % of all permanent IT jobs located in Southampton 82.80% 86.47% 85.33%
Number of salaries quoted 416 568 555
Median salary £45,500 £42,500 £40,000
Median salary % change year-on-year
+7.05% +6.25%
90% offered a salary of more than £30,000 £30,000 £25,350
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Southampton

Digital Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Southampton region.

Digital Marketing Salary Trend in Southampton

Digital Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Southampton region over the 3 months to 8 December 2016.

Digital Marketing Salary Histogram in Southampton

Digital Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 8 December 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Digital Marketing.

1 67 (100.00%) Marketing
2 55 (82.09%) Pay per click
2 55 (82.09%) SEO
3 52 (77.61%) E-Commerce
4 46 (68.66%) Social Media
5 41 (61.19%) Analytics
6 39 (58.21%) Advertising
7 36 (53.73%) Display Advertising
7 36 (53.73%) Google
8 34 (50.75%) Email Marketing
9 31 (46.27%) Google Analytics
10 23 (34.33%) User Experience
11 21 (31.34%) Web Analytics
11 21 (31.34%) Digital Media
12 19 (28.36%) Adobe
12 19 (28.36%) Digital Analytics
13 16 (23.88%) Web Development
14 13 (19.40%) AdWords
15 12 (17.91%) Creative Problem-Solving
16 10 (14.93%) Data Analysis
16 10 (14.93%) Degree
16 10 (14.93%) Continuous Improvement
16 10 (14.93%) Online Marketing
16 10 (14.93%) Actionable Insight
16 10 (14.93%) Optimizely
16 10 (14.93%) Monetate
17 9 (13.43%) Adobe Analytics
17 9 (13.43%) Telecoms
17 9 (13.43%) Finance
18 8 (11.94%) Manufacturing

Digital Marketing
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.48%) CMS
1 3 (4.48%) Joomla!
1 3 (4.48%) WordPress
2 1 (1.49%) Exchange Server 2007
2 1 (1.49%) Exchange Server 2010
2 1 (1.49%) Exchange Server 2013
2 1 (1.49%) MS Exchange
2 1 (1.49%) OpenStack
Business Applications
1 8 (11.94%) SAP Oil and Gas
Cloud Services
1 31 (46.27%) Google Analytics
2 13 (19.40%) AdWords
3 9 (13.43%) Adobe Analytics
4 3 (4.48%) MailChimp
5 2 (2.99%) Amazon AWS
5 2 (2.99%) Microsoft Azure
6 1 (1.49%) Cloud Computing
Database & Business Intelligence
1 1 (1.49%) MongoDB
Development Applications
1 1 (1.49%) Git (software)
1 1 (1.49%) Grunt
1 1 (1.49%) gulp
1 1 (1.49%) JIRA
General
1 67 (100.00%) Marketing
2 39 (58.21%) Advertising
3 9 (13.43%) Finance
3 9 (13.43%) Telecoms
4 8 (11.94%) Electronics
4 8 (11.94%) Manufacturing
5 1 (1.49%) Banking
Job Titles
1 14 (20.90%) Developer
2 13 (19.40%) Web Developer
3 12 (17.91%) Senior Developer
3 12 (17.91%) Senior Web Developer
4 10 (14.93%) Conversion Manager
4 10 (14.93%) Marketing Executive
4 10 (14.93%) PPC Executive
4 10 (14.93%) Search Marketing Executive
4 10 (14.93%) Senior Marketing Executive
5 9 (13.43%) Online Trading Manager
6 8 (11.94%) Digital Marketing Manager
6 8 (11.94%) Marketing Manager
6 8 (11.94%) Senior Digital Marketing Manager
6 8 (11.94%) Senior Manager
6 8 (11.94%) Senior Marketing Manager
7 4 (5.97%) Information Manager
7 4 (5.97%) Information Security Manager
7 4 (5.97%) Security Manager
8 2 (2.99%) Consultant
8 2 (2.99%) PPC Consultant
Libraries, Frameworks & Software Standards
1 6 (8.96%) HTML
2 4 (5.97%) CSS
3 1 (1.49%) AngularJS
3 1 (1.49%) CSS3
3 1 (1.49%) HTML5
3 1 (1.49%) J2EE
3 1 (1.49%) LAMP
3 1 (1.49%) Sass
3 1 (1.49%) Web Services
Miscellaneous
1 46 (68.66%) Social Media
2 23 (34.33%) User Experience
3 21 (31.34%) Digital Media
4 2 (2.99%) Social Network
5 1 (1.49%) Analytical Skills
5 1 (1.49%) Data Centre
5 1 (1.49%) Management Information System
Operating Systems
1 1 (1.49%) Linux
1 1 (1.49%) Red Hat Enterprise Linux
1 1 (1.49%) Unix
1 1 (1.49%) Windows
1 1 (1.49%) Windows 7
1 1 (1.49%) Windows 8
1 1 (1.49%) Windows Server 2003
1 1 (1.49%) Windows Server 2008
1 1 (1.49%) Windows Server 2012
1 1 (1.49%) Windows XP
Processes & Methodologies
1 55 (82.09%) Pay per click
1 55 (82.09%) SEO
2 52 (77.61%) E-Commerce
3 41 (61.19%) Analytics
4 36 (53.73%) Display Advertising
5 34 (50.75%) Email Marketing
6 21 (31.34%) Web Analytics
7 19 (28.36%) Digital Analytics
8 16 (23.88%) Web Development
9 12 (17.91%) Creative Problem-Solving
10 10 (14.93%) Actionable Insight
10 10 (14.93%) Continuous Improvement
10 10 (14.93%) Data Analysis
10 10 (14.93%) Online Marketing
11 8 (11.94%) Affiliate Network
11 8 (11.94%) Business Intelligence
11 8 (11.94%) Planning and Forecasting
11 8 (11.94%) Programme Management
11 8 (11.94%) Strategic Planning
12 4 (5.97%) Internal Audit
Programming Languages
1 4 (5.97%) PHP
2 2 (2.99%) Java
3 1 (1.49%) C#
3 1 (1.49%) C++
3 1 (1.49%) JavaScript
3 1 (1.49%) Perl
3 1 (1.49%) PowerShell
3 1 (1.49%) Python
3 1 (1.49%) Ruby
Qualifications
1 10 (14.93%) Degree
2 4 (5.97%) CISA
2 4 (5.97%) CISM
2 4 (5.97%) CISSP
3 1 (1.49%) SC Cleared
3 1 (1.49%) Security Cleared
Quality Assurance & Compliance
1 4 (5.97%) PCI DSS
System Software
1 1 (1.49%) Active Directory
1 1 (1.49%) Hyper-V
1 1 (1.49%) VMware Infrastructure
Systems Management
1 1 (1.49%) Puppet
Vendors
1 36 (53.73%) Google
2 19 (28.36%) Adobe
3 10 (14.93%) Monetate
3 10 (14.93%) Optimizely
4 8 (11.94%) SAP
5 5 (7.46%) Facebook
6 3 (4.48%) Twitter
7 2 (2.99%) VMware
8 1 (1.49%) Microsoft
8 1 (1.49%) Oracle
8 1 (1.49%) PeopleSoft
8 1 (1.49%) Red Hat