The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 25 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Feb 2017
Same period 2016 Same period 2015
Digital Marketing
Hampshire / Southampton
Rank 51 63 62
Rank change year-on-year
+12 -1
Permanent jobs citing Digital Marketing 19 22 33
As % of all permanent IT jobs located in Southampton 3.11% 2.78% 3.41%
As % of the Processes & Methodologies category 3.63% 3.41% 3.98%
Number of salaries quoted 10 22 29
Median salary £36,750 £33,750 £32,500
Median salary % change year-on-year
+8.88% +3.84%
90% offered a salary of more than £19,800 £32,500 £23,500
10% offered a salary of more than £44,850 £64,000 £38,000
UK excluding London median salary £40,000 £42,500 £35,000
% change year-on-year
-5.88% +21.42%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
524 646 830
As % of all permanent IT jobs located in Southampton 85.90% 81.77% 85.83%
Number of salaries quoted 475 607 675
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £31,000 £28,500 £27,500
10% offered a salary of more than £60,000 £68,500 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Southampton

Digital Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Southampton region.

Digital Marketing Salary Trend in Southampton

Digital Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Southampton region over the 3 months to 25 February 2017.

Digital Marketing Salary Histogram in Southampton

Digital Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 25 February 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Digital Marketing.

1 69 (100.00%) Marketing
2 56 (81.16%) E-Commerce
2 56 (81.16%) SEO
2 56 (81.16%) Pay per click
3 52 (75.36%) Lead Generation
4 48 (69.57%) Social Media
5 41 (59.42%) Analytics
6 37 (53.62%) Advertising
7 34 (49.28%) Google
7 34 (49.28%) Email Marketing
7 34 (49.28%) Display Advertising
8 31 (44.93%) Google Analytics
9 23 (33.33%) Adobe
10 22 (31.88%) User Experience
11 21 (30.43%) Digital Media
11 21 (30.43%) Web Analytics
12 20 (28.99%) Web Development
13 19 (27.54%) Digital Analytics
13 19 (27.54%) A/B Testing
14 13 (18.84%) AdWords
15 12 (17.39%) Creative Problem-Solving
16 11 (15.94%) HTML
16 11 (15.94%) CSS
17 10 (14.49%) Data Analysis
17 10 (14.49%) Actionable Insight
17 10 (14.49%) Personalization
17 10 (14.49%) Monetate
17 10 (14.49%) Optimizely
17 10 (14.49%) Continuous Improvement
17 10 (14.49%) Degree

Digital Marketing
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.14%) CMS
2 3 (4.35%) Joomla!
2 3 (4.35%) WordPress
3 1 (1.45%) Exchange Server 2007
3 1 (1.45%) Exchange Server 2010
3 1 (1.45%) Exchange Server 2013
3 1 (1.45%) MS Exchange
Applications
1 4 (5.80%) Adobe Creative Suite
1 4 (5.80%) Adobe Illustrator
1 4 (5.80%) InDesign
1 4 (5.80%) MS PowerPoint
1 4 (5.80%) Photoshop
Business Applications
1 3 (4.35%) SAP Oil and Gas
Cloud Services
1 31 (44.93%) Google Analytics
2 13 (18.84%) AdWords
3 9 (13.04%) Adobe Analytics
4 3 (4.35%) MailChimp
5 1 (1.45%) Amazon AWS
5 1 (1.45%) Microsoft Azure
Database & Business Intelligence
1 4 (5.80%) MySQL
Development Applications
1 4 (5.80%) Dreamweaver
General
1 69 (100.00%) Marketing
2 37 (53.62%) Advertising
3 4 (5.80%) Games
3 4 (5.80%) Retail
4 3 (4.35%) Electronics
4 3 (4.35%) Finance
4 3 (4.35%) Manufacturing
4 3 (4.35%) Telecoms
Job Titles
1 17 (24.64%) Developer
1 17 (24.64%) Web Developer
2 12 (17.39%) Senior Developer
2 12 (17.39%) Senior Web Developer
3 10 (14.49%) Conversion Manager
3 10 (14.49%) Marketing Executive
3 10 (14.49%) PPC Executive
3 10 (14.49%) Search Marketing Executive
3 10 (14.49%) Senior Marketing Executive
4 9 (13.04%) Online Trading Manager
5 8 (11.59%) Digital Marketing Manager
5 8 (11.59%) Marketing Manager
5 8 (11.59%) Senior Digital Marketing Manager
5 8 (11.59%) Senior Manager
5 8 (11.59%) Senior Marketing Manager
6 4 (5.80%) Front End Developer (Client-Side Developer)
6 4 (5.80%) Front End Web Developer (Client-Side Developer)
7 3 (4.35%) Content Editor
7 3 (4.35%) PPC Manager
7 3 (4.35%) Web Content Editor
Libraries, Frameworks & Software Standards
1 11 (15.94%) CSS
1 11 (15.94%) HTML
2 4 (5.80%) AngularJS
2 4 (5.80%) CSS3
2 4 (5.80%) Flash
2 4 (5.80%) HTML5
2 4 (5.80%) Laravel
2 4 (5.80%) Node.js
2 4 (5.80%) React
3 1 (1.45%) Web Services
Miscellaneous
1 48 (69.57%) Social Media
2 22 (31.88%) User Experience
3 21 (30.43%) Digital Media
4 1 (1.45%) Analytical Skills
Operating Systems
1 1 (1.45%) Linux
1 1 (1.45%) Red Hat Enterprise Linux
1 1 (1.45%) Windows
1 1 (1.45%) Windows 7
1 1 (1.45%) Windows 8
1 1 (1.45%) Windows Server 2003
1 1 (1.45%) Windows Server 2008
1 1 (1.45%) Windows Server 2012
1 1 (1.45%) Windows XP
Processes & Methodologies
1 56 (81.16%) E-Commerce
1 56 (81.16%) Pay per click
1 56 (81.16%) SEO
2 52 (75.36%) Lead Generation
3 41 (59.42%) Analytics
4 34 (49.28%) Display Advertising
4 34 (49.28%) Email Marketing
5 21 (30.43%) Web Analytics
6 20 (28.99%) Web Development
7 19 (27.54%) A/B Testing
7 19 (27.54%) Digital Analytics
8 12 (17.39%) Creative Problem-Solving
9 10 (14.49%) Actionable Insight
9 10 (14.49%) Continuous Improvement
9 10 (14.49%) Conversion Rate Optimisation
9 10 (14.49%) Data Analysis
9 10 (14.49%) Online Marketing
9 10 (14.49%) Personalization
10 8 (11.59%) Planning and Forecasting
10 8 (11.59%) Strategic Planning
Programming Languages
1 8 (11.59%) JavaScript
2 7 (10.14%) PHP
Qualifications
1 10 (14.49%) Degree
2 2 (2.90%) CISA
2 2 (2.90%) CISM
2 2 (2.90%) CISSP
Quality Assurance & Compliance
1 2 (2.90%) PCI DSS
System Software
1 1 (1.45%) Active Directory
1 1 (1.45%) Hyper-V
Vendors
1 34 (49.28%) Google
2 23 (33.33%) Adobe
3 10 (14.49%) Monetate
3 10 (14.49%) Optimizely
4 3 (4.35%) Facebook
4 3 (4.35%) SAP
4 3 (4.35%) Twitter
5 1 (1.45%) Microsoft
5 1 (1.45%) Red Hat
5 1 (1.45%) VMware
Southampton
Spectrum IT
Salary: £19000 - £21000 per annum + Pension, Medical etc
Posted: 14 hours ago
Southampton, Hampshire
Nigel Frank International Ltd
Salary: £34000 - £37000 per annum + Pension, Sick Pay, Childcare Vouchers
Posted: 2 days ago
Southampton
Spectrum IT
Salary: £38000 - £45000 per annum + Benefits
Posted: 7 days ago