The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 58 82 81
Rank change year-on-year
+24 -1
Permanent jobs citing Digital Marketing 25 14 3
As % of all permanent IT jobs located in Southampton 2.92% 1.57% 0.35%
As % of the Processes & Methodologies category 3.59% 2.10% 0.42%
Number of salaries quoted 23 14 3
Average salary £30,000 £25,750 £27,500
Average salary % change year-on-year
+16.50% -6.36%
UK excluding London average salary £37,500 £32,500 £32,500
% change year-on-year
+15.38% -
Digital Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
697 666 714
As % of all permanent IT jobs located in Southampton 81.52% 74.58% 82.83%
Number of salaries quoted 616 631 674
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,000 £25,000 £26,500
10% offered a salary of more than £55,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Southampton

Digital Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Southampton region.

Digital Marketing Salary Trend in Southampton

Digital Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Southampton region over the 3 months to 21 August 2014.

Digital Marketing Salary Histogram in Southampton

Digital Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 21 August 2014, IT jobs across the Southampton region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 31 (100.00%) Marketing
2 22 (70.97%) HTML
2 22 (70.97%) JavaScript
2 22 (70.97%) PHP
2 22 (70.97%) CSS
3 19 (61.29%) jQuery
4 18 (58.06%) MySQL
5 11 (35.48%) WordPress
6 10 (32.26%) .NET
6 10 (32.26%) Software Engineering
7 9 (29.03%) C#
7 9 (29.03%) SQL Server
7 9 (29.03%) ASP.NET
7 9 (29.03%) Git (software)
8 8 (25.81%) SQL
8 8 (25.81%) VB.NET
8 8 (25.81%) Visual Studio
8 8 (25.81%) XML
8 8 (25.81%) XSL
8 8 (25.81%) XHTML
8 8 (25.81%) DNS
8 8 (25.81%) Joomla!
8 8 (25.81%) Social Media
9 7 (22.58%) Linux
9 7 (22.58%) Apache
9 7 (22.58%) LAMP
9 7 (22.58%) Ajax
10 6 (19.35%) SEO
10 6 (19.35%) Degree
11 5 (16.13%) Information Architecture

Digital Marketing
Top Related IT Skills in Southampton by Category

For the 6 months to 21 August 2014, IT jobs across the Southampton region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (35.48%) WordPress
2 8 (25.81%) Joomla!
3 7 (22.58%) Apache
4 3 (9.68%) Drupal
5 2 (6.45%) IIS
6 1 (3.23%) ExpressionEngine
6 1 (3.23%) Umbraco
6 1 (3.23%) CMS
Applications
1 3 (9.68%) Fireworks
1 3 (9.68%) OmniGraffle
2 1 (3.23%) MS Excel
Business Applications
1 3 (9.68%) Magento
2 1 (3.23%) SAP Oil and Gas
Communications & Networking
1 8 (25.81%) DNS
2 3 (9.68%) HTTPS
3 1 (3.23%) LAN
3 1 (3.23%) WAN
Database & Business Intelligence
1 18 (58.06%) MySQL
2 9 (29.03%) SQL Server
3 1 (3.23%) RDBMS
3 1 (3.23%) Relational Database
Development Applications
1 9 (29.03%) Git (software)
2 8 (25.81%) Visual Studio
3 3 (9.68%) Axure RP
3 3 (9.68%) Grunt
3 3 (9.68%) Yeoman
General
1 31 (100.00%) Marketing
2 3 (9.68%) Aerospace
3 2 (6.45%) Advertising
4 1 (3.23%) Banking
4 1 (3.23%) Manufacturing
4 1 (3.23%) Electronics
4 1 (3.23%) Telecoms
4 1 (3.23%) Finance
Job Titles
1 22 (70.97%) Developer
2 9 (29.03%) PHP Developer
3 8 (25.81%) Software Developer
4 6 (19.35%) PHP LAMP Developer
5 3 (9.68%) Front-End Developer
5 3 (9.68%) User Experience Designer
5 3 (9.68%) Designer
6 2 (6.45%) Coordinator
6 2 (6.45%) Account Director
7 1 (3.23%) C# ASP.NET Developer
7 1 (3.23%) C# .NET Developer
7 1 (3.23%) Architect
7 1 (3.23%) .NET Web Developer
7 1 (3.23%) C# Web Developer
7 1 (3.23%) Web Developer
7 1 (3.23%) Solutions Architect
7 1 (3.23%) Website Manager
7 1 (3.23%) .NET Developer
7 1 (3.23%) C# Developer
7 1 (3.23%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 22 (70.97%) CSS
1 22 (70.97%) HTML
2 19 (61.29%) jQuery
3 10 (32.26%) .NET
4 9 (29.03%) ASP.NET
5 8 (25.81%) XML
5 8 (25.81%) XSL
5 8 (25.81%) XHTML
6 7 (22.58%) LAMP
6 7 (22.58%) Ajax
7 3 (9.68%) HTML5
7 3 (9.68%) CSS3
7 3 (9.68%) PhoneGap
7 3 (9.68%) Backbone.js
7 3 (9.68%) Sass
7 3 (9.68%) AngularJS
7 3 (9.68%) Semantic HTML
8 1 (3.23%) ASP.NET Web Forms
8 1 (3.23%) ASP.NET MVC
Miscellaneous
1 8 (25.81%) Social Media
2 3 (9.68%) Digital Media
2 3 (9.68%) Visualisation
3 1 (3.23%) DTV
Operating Systems
1 7 (22.58%) Linux
2 1 (3.23%) Windows
Processes & Methodologies
1 10 (32.26%) Software Engineering
2 6 (19.35%) SEO
3 5 (16.13%) Information Architecture
4 3 (9.68%) Progressive Enhancement
4 3 (9.68%) Statistical Analysis
4 3 (9.68%) Web Development
4 3 (9.68%) E-Commerce
4 3 (9.68%) Project Management
4 3 (9.68%) Responsive Web Design
4 3 (9.68%) Graceful Degradation
5 2 (6.45%) Analytics
5 2 (6.45%) Pay per click
5 2 (6.45%) Social Media Marketing
5 2 (6.45%) Online Marketing
6 1 (3.23%) PRINCE2
6 1 (3.23%) Email Marketing
6 1 (3.23%) MVC
6 1 (3.23%) Business Intelligence
6 1 (3.23%) Workflow
6 1 (3.23%) Programme Management
Programming Languages
1 22 (70.97%) JavaScript
1 22 (70.97%) PHP
2 9 (29.03%) C#
3 8 (25.81%) SQL
3 8 (25.81%) VB.NET
4 2 (6.45%) R
Qualifications
1 6 (19.35%) Degree
2 1 (3.23%) APMP
Vendors
1 3 (9.68%) Zend
2 1 (3.23%) Sitecore
2 1 (3.23%) SAP
2 1 (3.23%) Microsoft
2 1 (3.23%) TIBCO
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