The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
Hampshire / Southampton
Rank 29 71 65
Rank change year-on-year
+42 -6
Permanent jobs citing Digital Marketing 49 12 23
As % of all permanent IT jobs located in Southampton 7.69% 1.66% 2.75%
As % of the Processes & Methodologies category 9.11% 2.00% 3.20%
Number of salaries quoted 3 12 22
Median salary £33,500 £33,750 £35,000
Median salary % change year-on-year
-0.74% -3.57%
UK excluding London median salary £40,000 £41,875 £35,000
% change year-on-year
-4.47% +19.64%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
538 601 719
As % of all permanent IT jobs located in Southampton 84.46% 83.01% 86.11%
Number of salaries quoted 456 550 586
Median salary £45,000 £41,500 £40,000
Median salary % change year-on-year
+8.43% +3.75%
90% offered a salary of more than £32,500 £28,500 £26,500
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Southampton

Digital Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Southampton region.

Digital Marketing Salary Trend in Southampton

Digital Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Southampton region over the 3 months to 22 January 2017.

Digital Marketing Salary Histogram in Southampton

Digital Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 22 January 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Digital Marketing.

1 64 (100.00%) Marketing
2 55 (85.94%) SEO
3 54 (84.38%) Pay per click
4 52 (81.25%) E-Commerce
5 47 (73.44%) Social Media
6 41 (64.06%) Analytics
7 37 (57.81%) Advertising
8 34 (53.13%) Google
8 34 (53.13%) Email Marketing
8 34 (53.13%) Display Advertising
9 31 (48.44%) Google Analytics
10 22 (34.38%) User Experience
11 21 (32.81%) Digital Media
11 21 (32.81%) Web Analytics
12 19 (29.69%) Adobe
12 19 (29.69%) Digital Analytics
13 15 (23.44%) Web Development
14 12 (18.75%) Creative Problem-Solving
14 12 (18.75%) AdWords
15 10 (15.63%) Monetate
15 10 (15.63%) Optimizely
15 10 (15.63%) Actionable Insight
15 10 (15.63%) Degree
15 10 (15.63%) Data Analysis
15 10 (15.63%) Continuous Improvement
15 10 (15.63%) Online Marketing
16 9 (14.06%) Adobe Analytics
17 8 (12.50%) Strategic Planning
17 8 (12.50%) Planning and Forecasting
17 8 (12.50%) Affiliate Network

Digital Marketing
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.69%) CMS
1 3 (4.69%) Joomla!
1 3 (4.69%) WordPress
2 1 (1.56%) Exchange Server 2007
2 1 (1.56%) Exchange Server 2010
2 1 (1.56%) Exchange Server 2013
2 1 (1.56%) MS Exchange
2 1 (1.56%) OpenStack
Business Applications
1 7 (10.94%) SAP Oil and Gas
Cloud Services
1 31 (48.44%) Google Analytics
2 12 (18.75%) AdWords
3 9 (14.06%) Adobe Analytics
4 3 (4.69%) MailChimp
5 2 (3.13%) Amazon AWS
5 2 (3.13%) Microsoft Azure
6 1 (1.56%) Cloud Computing
Development Applications
1 1 (1.56%) JIRA
General
1 64 (100.00%) Marketing
2 37 (57.81%) Advertising
3 7 (10.94%) Electronics
3 7 (10.94%) Finance
3 7 (10.94%) Manufacturing
3 7 (10.94%) Telecoms
Job Titles
1 13 (20.31%) Developer
1 13 (20.31%) Web Developer
2 12 (18.75%) Senior Developer
2 12 (18.75%) Senior Web Developer
3 10 (15.63%) Conversion Manager
3 10 (15.63%) Marketing Executive
3 10 (15.63%) PPC Executive
3 10 (15.63%) Search Marketing Executive
3 10 (15.63%) Senior Marketing Executive
4 9 (14.06%) Online Trading Manager
5 8 (12.50%) Digital Marketing Manager
5 8 (12.50%) Marketing Manager
5 8 (12.50%) Senior Digital Marketing Manager
5 8 (12.50%) Senior Manager
5 8 (12.50%) Senior Marketing Manager
6 3 (4.69%) Information Manager
6 3 (4.69%) Information Security Manager
6 3 (4.69%) Security Manager
7 2 (3.13%) Campaign Manager
7 2 (3.13%) PPC Manager
Libraries, Frameworks & Software Standards
1 3 (4.69%) CSS
1 3 (4.69%) HTML
2 1 (1.56%) J2EE
2 1 (1.56%) Web Services
Miscellaneous
1 47 (73.44%) Social Media
2 22 (34.38%) User Experience
3 21 (32.81%) Digital Media
4 1 (1.56%) Analytical Skills
4 1 (1.56%) Data Centre
4 1 (1.56%) Management Information System
Operating Systems
1 1 (1.56%) Linux
1 1 (1.56%) Red Hat Enterprise Linux
1 1 (1.56%) Unix
1 1 (1.56%) Windows
1 1 (1.56%) Windows 7
1 1 (1.56%) Windows 8
1 1 (1.56%) Windows Server 2003
1 1 (1.56%) Windows Server 2008
1 1 (1.56%) Windows Server 2012
1 1 (1.56%) Windows XP
Processes & Methodologies
1 55 (85.94%) SEO
2 54 (84.38%) Pay per click
3 52 (81.25%) E-Commerce
4 41 (64.06%) Analytics
5 34 (53.13%) Display Advertising
5 34 (53.13%) Email Marketing
6 21 (32.81%) Web Analytics
7 19 (29.69%) Digital Analytics
8 15 (23.44%) Web Development
9 12 (18.75%) Creative Problem-Solving
10 10 (15.63%) Actionable Insight
10 10 (15.63%) Continuous Improvement
10 10 (15.63%) Data Analysis
10 10 (15.63%) Online Marketing
11 8 (12.50%) Affiliate Network
11 8 (12.50%) Planning and Forecasting
11 8 (12.50%) Strategic Planning
12 7 (10.94%) Business Intelligence
12 7 (10.94%) Programme Management
13 3 (4.69%) Information Security Management
Programming Languages
1 3 (4.69%) PHP
2 2 (3.13%) Java
3 1 (1.56%) C#
3 1 (1.56%) C++
3 1 (1.56%) Perl
3 1 (1.56%) PowerShell
3 1 (1.56%) Python
3 1 (1.56%) Ruby
Qualifications
1 10 (15.63%) Degree
2 3 (4.69%) CISA
2 3 (4.69%) CISM
2 3 (4.69%) CISSP
3 1 (1.56%) SC Cleared
3 1 (1.56%) Security Cleared
Quality Assurance & Compliance
1 3 (4.69%) PCI DSS
System Software
1 1 (1.56%) Active Directory
1 1 (1.56%) Hyper-V
1 1 (1.56%) VMware Infrastructure
Systems Management
1 1 (1.56%) Puppet
Vendors
1 34 (53.13%) Google
2 19 (29.69%) Adobe
3 10 (15.63%) Monetate
3 10 (15.63%) Optimizely
4 7 (10.94%) SAP
5 3 (4.69%) Facebook
5 3 (4.69%) Twitter
6 2 (3.13%) VMware
7 1 (1.56%) Microsoft
7 1 (1.56%) Oracle
7 1 (1.56%) PeopleSoft
7 1 (1.56%) Red Hat
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £17000 - £19000 per annum
Posted: 2 days ago
Southampton, Hampshire
Computer People
Posted: 2 days ago
Southampton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £45000 per annum + training & benefits
Posted: 5 days ago
Southampton
People Source Consulting
Salary: £50000 - £55000 per annum + Excellent Pension + Bonus
Posted: 19 days ago