The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 17 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Southampton region.

Location
3 months to
17 Apr 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 73 83 69
Rank change year-on-year
+10 -14
Permanent jobs citing Digital Marketing 12 2 19
As % of all permanent IT jobs located in Southampton 1.25% 0.25% 1.98%
As % of the Processes & Methodologies category 1.51% 0.31% 2.43%
Number of salaries quoted 11 2 19
Average salary £32,500 £25,500 £27,500
Average salary % change year-on-year
+27.45% -7.27%
90% offered a salary of more than £24,874 £22,300 £19,600
10% offered a salary of more than £33,500 £28,700 £39,500
UK excluding London average salary £35,000 £33,000 £34,000
% change year-on-year
+6.06% -2.94%
Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
796 635 782
As % of all permanent IT jobs located in Southampton 82.92% 78.01% 81.37%
Number of salaries quoted 686 581 732
Average salary £41,500 £40,000 £40,000
Average salary % change year-on-year
+3.75% -
90% offered a salary of more than £25,000 £27,500 £27,500
10% offered a salary of more than £57,500 £57,500 £65,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Digital Marketing
Hampshire

Digital Marketing
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Southampton region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Southampton

Digital Marketing
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Southampton region.

Digital Marketing Salary Trend in Southampton

Digital Marketing
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Southampton region over the 3 months to 17 April 2014.

Digital Marketing Salary Histogram in Southampton

Digital Marketing
Top 30 Related IT Skills in Southampton

For the 6 months to 17 April 2014, IT jobs across the Southampton region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 32 (100.00%) Marketing
2 22 (68.75%) HTML
2 22 (68.75%) JavaScript
2 22 (68.75%) CSS
3 21 (65.63%) PHP
4 16 (50.00%) SQL
4 16 (50.00%) XHTML
5 15 (46.88%) MVC
5 15 (46.88%) Subversion
5 15 (46.88%) Git (software)
6 12 (37.50%) jQuery
7 10 (31.25%) Zend
7 10 (31.25%) Zend Framework
7 10 (31.25%) PostgreSQL
7 10 (31.25%) Linux
7 10 (31.25%) OOP
7 10 (31.25%) OO
7 10 (31.25%) PHP5
7 10 (31.25%) Information Architecture
7 10 (31.25%) Analytics
8 9 (28.13%) .NET
9 8 (25.00%) C#
9 8 (25.00%) ASP.NET
10 6 (18.75%) DNS
10 6 (18.75%) MySQL
10 6 (18.75%) SQL Server
10 6 (18.75%) VB.NET
10 6 (18.75%) XML
10 6 (18.75%) XSL
10 6 (18.75%) Visual Studio

Digital Marketing
Top Related IT Skills in Southampton by Category

For the 6 months to 17 April 2014, IT jobs across the Southampton region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (6.25%) CMS
2 1 (3.13%) IIS
Applications
1 6 (18.75%) OmniGraffle
2 2 (6.25%) MS Project
2 2 (6.25%) MS Office
2 2 (6.25%) MS Excel
Business Applications
1 1 (3.13%) SAP Oil and Gas
Cloud Services
1 5 (15.63%) SaaS
Communications & Networking
1 6 (18.75%) DNS
2 1 (3.13%) Intranet
2 1 (3.13%) LAN
2 1 (3.13%) WAN
Database & Business Intelligence
1 10 (31.25%) PostgreSQL
2 6 (18.75%) MySQL
2 6 (18.75%) SQL Server
3 1 (3.13%) SQL Server 2000
3 1 (3.13%) SQL Server 2005
3 1 (3.13%) SQL Server 2008
3 1 (3.13%) SQL Server 2012
Development Applications
1 15 (46.88%) Subversion
1 15 (46.88%) Git (software)
2 6 (18.75%) Axure RP
2 6 (18.75%) Visual Studio
General
1 32 (100.00%) Marketing
2 6 (18.75%) Advertising
3 1 (3.13%) Banking
3 1 (3.13%) Electronics
3 1 (3.13%) Telecoms
3 1 (3.13%) Finance
3 1 (3.13%) Manufacturing
Job Titles
1 23 (71.88%) Developer
2 10 (31.25%) Lead Developer
3 5 (15.63%) UI Programmer
3 5 (15.63%) UI Developer
4 4 (12.50%) .NET Developer
4 4 (12.50%) Coordinator
4 4 (12.50%) Software Developer
5 2 (6.25%) Project Manager
5 2 (6.25%) VB.NET Developer
5 2 (6.25%) Digital Project Manager
6 1 (3.13%) User Experience Designer
6 1 (3.13%) Designer
6 1 (3.13%) User Experience Developer
6 1 (3.13%) Social Media Executive
6 1 (3.13%) Social Media Specialist
6 1 (3.13%) Solutions Architect
6 1 (3.13%) Graduate Developer
6 1 (3.13%) UI Designer
6 1 (3.13%) Graduate .NET Developer
6 1 (3.13%) Graduate
Libraries, Frameworks & Software Standards
1 22 (68.75%) HTML
1 22 (68.75%) CSS
2 16 (50.00%) XHTML
3 12 (37.50%) jQuery
4 10 (31.25%) Zend Framework
5 9 (28.13%) .NET
6 8 (25.00%) ASP.NET
7 6 (18.75%) XML
7 6 (18.75%) XSL
7 6 (18.75%) D3.js
7 6 (18.75%) Highcharts JS
7 6 (18.75%) Sass
7 6 (18.75%) LESS
7 6 (18.75%) Twitter Bootstrap
8 1 (3.13%) CSS3
Miscellaneous
1 5 (15.63%) Digital Media
2 2 (6.25%) PMI
3 1 (3.13%) DTV
3 1 (3.13%) Copywriting
3 1 (3.13%) Social Media
Operating Systems
1 10 (31.25%) Linux
2 6 (18.75%) Android
2 6 (18.75%) Apple iOS
3 1 (3.13%) Windows
Processes & Methodologies
1 15 (46.88%) MVC
2 10 (31.25%) OOP
2 10 (31.25%) OO
2 10 (31.25%) Information Architecture
2 10 (31.25%) Analytics
3 6 (18.75%) Customer Insight
3 6 (18.75%) Requirements Analysis
3 6 (18.75%) Project Management
3 6 (18.75%) Usability Testing
4 2 (6.25%) Kanban
4 2 (6.25%) Scrum
4 2 (6.25%) Agile Software Development
4 2 (6.25%) PRINCE2
4 2 (6.25%) Web Development
4 2 (6.25%) Software Engineering
5 1 (3.13%) Social Media Marketing
5 1 (3.13%) Workflow
5 1 (3.13%) CRM
5 1 (3.13%) Business Intelligence
5 1 (3.13%) TOGAF
Programming Languages
1 22 (68.75%) JavaScript
2 21 (65.63%) PHP
3 16 (50.00%) SQL
4 10 (31.25%) PHP5
5 8 (25.00%) C#
6 6 (18.75%) VB.NET
7 4 (12.50%) R
Qualifications
1 2 (6.25%) PMI Certification
Vendors
1 10 (31.25%) Zend
2 6 (18.75%) Twitter
3 2 (6.25%) Xamarin
3 2 (6.25%) EPiServer
4 1 (3.13%) Sitecore
4 1 (3.13%) SAP
4 1 (3.13%) TIBCO
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