The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Social Media
Hampshire / Southampton
Rank 34 77 84
Rank change year-on-year
+43 +7
Permanent jobs citing Social Media 41 2 3
As % of all permanent IT jobs located in Southampton 6.44% 0.28% 0.36%
As % of the Miscellaneous category 15.71% 0.80% 0.85%
Number of salaries quoted 3 2 2
Median salary £33,500 £42,500 £31,250
Median salary % change year-on-year
-21.17% +36.00%
UK excluding London median salary £32,500 £40,000 £37,500
% change year-on-year
-18.75% +6.66%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Southampton region.

Miscellaneous Category
Southampton
Permanent IT job ads with a match in the
Miscellaneous category
261 249 351
As % of all permanent IT jobs located in Southampton 40.97% 34.39% 42.19%
Number of salaries quoted 203 217 301
Median salary £40,250 £40,000 £37,500
Median salary % change year-on-year
+0.62% +6.66%
90% offered a salary of more than £22,500 £25,000 £26,550
10% offered a salary of more than £55,000 £55,000 £52,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Southampton

Social Media
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Southampton region.

Social Media Salary Trend in Southampton

Social Media
Top 30 Related IT Skills in Southampton

For the 6 months to 21 January 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Social Media.

1 49 (100.00%) Marketing
2 47 (95.92%) Digital Marketing
3 46 (93.88%) SEO
4 44 (89.80%) Pay per click
5 43 (87.76%) E-Commerce
6 37 (75.51%) Advertising
7 34 (69.39%) Google
7 34 (69.39%) Email Marketing
7 34 (69.39%) Display Advertising
8 32 (65.31%) Analytics
9 31 (63.27%) Google Analytics
10 22 (44.90%) Web Analytics
11 21 (42.86%) Digital Media
12 15 (30.61%) Web Development
13 12 (24.49%) User Experience
13 12 (24.49%) AdWords
13 12 (24.49%) Creative Problem-Solving
14 10 (20.41%) Data Analysis
14 10 (20.41%) Degree
15 9 (18.37%) Adobe
15 9 (18.37%) Adobe Analytics
15 9 (18.37%) Digital Analytics
16 8 (16.33%) Planning and Forecasting
16 8 (16.33%) Affiliate Network
16 8 (16.33%) Strategic Planning
17 4 (8.16%) Facebook
17 4 (8.16%) Twitter
18 3 (6.12%) Web Marketing
18 3 (6.12%) WordPress
18 3 (6.12%) Social Media Management

Social Media
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.12%) CMS
1 3 (6.12%) Joomla!
1 3 (6.12%) WordPress
Applications
1 1 (2.04%) MS Excel
1 1 (2.04%) Photoshop
Cloud Services
1 31 (63.27%) Google Analytics
2 12 (24.49%) AdWords
3 9 (18.37%) Adobe Analytics
4 3 (6.12%) MailChimp
General
1 49 (100.00%) Marketing
2 37 (75.51%) Advertising
3 1 (2.04%) Retail
Job Titles
1 13 (26.53%) Developer
1 13 (26.53%) Web Developer
2 12 (24.49%) Senior Developer
2 12 (24.49%) Senior Web Developer
3 10 (20.41%) Marketing Executive
3 10 (20.41%) PPC Executive
3 10 (20.41%) Search Marketing Executive
3 10 (20.41%) Senior Marketing Executive
4 9 (18.37%) Online Trading Manager
5 8 (16.33%) Digital Marketing Manager
5 8 (16.33%) Marketing Manager
5 8 (16.33%) Senior Digital Marketing Manager
5 8 (16.33%) Senior Manager
5 8 (16.33%) Senior Marketing Manager
6 2 (4.08%) Campaign Manager
6 2 (4.08%) Junior
6 2 (4.08%) PPC Manager
7 1 (2.04%) Analyst
7 1 (2.04%) Marketing Web Developer
7 1 (2.04%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 3 (6.12%) CSS
1 3 (6.12%) HTML
Miscellaneous
1 21 (42.86%) Digital Media
2 12 (24.49%) User Experience
3 2 (4.08%) Analytical Skills
Processes & Methodologies
1 47 (95.92%) Digital Marketing
2 46 (93.88%) SEO
3 44 (89.80%) Pay per click
4 43 (87.76%) E-Commerce
5 34 (69.39%) Display Advertising
5 34 (69.39%) Email Marketing
6 32 (65.31%) Analytics
7 22 (44.90%) Web Analytics
8 15 (30.61%) Web Development
9 12 (24.49%) Creative Problem-Solving
10 10 (20.41%) Data Analysis
11 9 (18.37%) Digital Analytics
12 8 (16.33%) Affiliate Network
12 8 (16.33%) Planning and Forecasting
12 8 (16.33%) Strategic Planning
13 3 (6.12%) Social Media Management
13 3 (6.12%) Web Marketing
14 1 (2.04%) B2B
14 1 (2.04%) Customer Segmentation
Programming Languages
1 3 (6.12%) PHP
Qualifications
1 10 (20.41%) Degree
Vendors
1 34 (69.39%) Google
2 9 (18.37%) Adobe
3 4 (8.16%) Facebook
3 4 (8.16%) Twitter
4 1 (2.04%) Microsoft
Southampton, Hampshire
Computer People
Posted: 23 hours ago