The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Southampton region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Social Media
Rank 82 70 65
Rank change year-on-year
-12 -5
Permanent jobs citing Social Media 4 19 6
As % of all permanent IT jobs located in Southampton 0.480% 2.065% 0.962%
As % of the Miscellaneous category 1.286% 5.067% 2.913%
Number of salaries quoted 2 19 6
Average salary £32,500 £30,000 £29,500
Average salary % change year-on-year
+8.33% +1.69%
90% offered a salary of more than £28,500 £27,500 £29,250
10% offered a salary of more than £36,500 £39,500 £36,000
UK excluding London average salary £34,000 £35,000 £30,500
% change year-on-year
-2.85% +14.75%
All of the Miscellaneous Category
Southampton
Permanent IT job ads with a match in the
Miscellaneous category
311 375 206
As % of all permanent IT jobs located in Southampton 37.29% 40.76% 33.01%
Number of salaries quoted 284 356 201
Average salary £38,500 £37,500 £35,000
Average salary % change year-on-year
+2.66% +7.14%
90% offered a salary of more than £27,500 £22,500 £22,100
10% offered a salary of more than £65,000 £52,000 £50,000
UK excluding London average salary £39,000 £40,000 £37,500
% change year-on-year
-2.50% +6.66%
Social Media
Hampshire

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Southampton region as a proportion of the total demand within the Miscellaneous category.

Southampton Social Media Jobs Demand Trend

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Southampton region.

Southampton Social Media Salary Trend

Social Media
Top 13 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 3 (75.00%) CRM
1 3 (75.00%) SEO
1 3 (75.00%) Pay per click
1 3 (75.00%) Marketing
1 3 (75.00%) Degree
1 3 (75.00%) Marketing Strategy
1 3 (75.00%) Social Media Marketing
1 3 (75.00%) Analytics
2 1 (25.00%) Facebook
2 1 (25.00%) Twitter
2 1 (25.00%) jQuery
2 1 (25.00%) HTML
2 1 (25.00%) CSS

Social Media
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 1 (25.00%) jQuery
1 1 (25.00%) HTML
1 1 (25.00%) CSS
General
1 3 (75.00%) Marketing
Job Titles
1 3 (75.00%) Marketing Manager
2 1 (25.00%) Front-End Developer
2 1 (25.00%) Developer
Processes & Methodologies
1 3 (75.00%) CRM
1 3 (75.00%) SEO
1 3 (75.00%) Pay per click
1 3 (75.00%) Marketing Strategy
1 3 (75.00%) Social Media Marketing
1 3 (75.00%) Analytics
Qualifications
1 3 (75.00%) Degree
Vendors
1 1 (25.00%) Facebook
1 1 (25.00%) Twitter