The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Social Media
Rank 61 82 82
Rank change year-on-year
+21 0
Permanent jobs citing Social Media 16 3 3
As % of all permanent IT jobs located in Southampton 2.07% 0.37% 0.37%
As % of the Miscellaneous category 5.65% 1.01% 0.97%
Number of salaries quoted 13 3 3
Average salary £31,500 £30,000 £52,500
Average salary % change year-on-year
+5.00% -42.85%
90% offered a salary of more than £30,000 £24,000 £31,300
10% offered a salary of more than £35,000 £42,000 £66,500
UK excluding London average salary £37,500 £34,000 £35,000
% change year-on-year
+10.29% -2.85%
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Southampton region.

Miscellaneous Category
Southampton
Permanent IT job ads with a match in the
Miscellaneous category
283 298 308
As % of all permanent IT jobs located in Southampton 36.61% 36.43% 37.65%
Number of salaries quoted 256 284 291
Average salary £37,500 £40,000 £37,500
Average salary % change year-on-year
-6.25% +6.66%
90% offered a salary of more than £25,000 £25,000 £27,000
10% offered a salary of more than £55,000 £51,000 £62,500
UK excluding London average salary £40,000 £40,000 £39,000
% change year-on-year
- +2.56%

Social Media
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Southampton region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Southampton

Social Media
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Southampton region.

Social Media Salary Trend in Southampton

Social Media
Top 30 Related IT Skills in Southampton

For the 6 months to 21 November 2014, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 27 (69.23%) Marketing
2 23 (58.97%) LAMP
2 23 (58.97%) PHP
3 21 (53.85%) Linux
4 20 (51.28%) Apache
4 20 (51.28%) WordPress
4 20 (51.28%) Git (software)
5 19 (48.72%) Joomla!
6 18 (46.15%) Degree
6 18 (46.15%) jQuery
6 18 (46.15%) CSS
6 18 (46.15%) HTML
6 18 (46.15%) JavaScript
7 17 (43.59%) MySQL
7 17 (43.59%) Ajax
8 15 (38.46%) Digital Marketing
9 10 (25.64%) Open Source
10 8 (20.51%) Advertising
11 7 (17.95%) SEO
11 7 (17.95%) Pay per click
12 6 (15.38%) ISO 9001
12 6 (15.38%) OO
13 5 (12.82%) Social Media Marketing
14 4 (10.26%) Online Marketing
14 4 (10.26%) Time Management
14 4 (10.26%) MVC
14 4 (10.26%) Project Management
15 3 (7.69%) Service Management
15 3 (7.69%) OOD
15 3 (7.69%) Stakeholder Management

Social Media
Top Related IT Skills in Southampton by Category

For the 6 months to 21 November 2014, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 20 (51.28%) Apache
1 20 (51.28%) WordPress
2 19 (48.72%) Joomla!
Applications
1 3 (7.69%) MS Office
1 3 (7.69%) MS Excel
Cloud Services
1 3 (7.69%) GitHub
2 1 (2.56%) SaaS
Communications & Networking
1 3 (7.69%) HTTPS
2 1 (2.56%) Internet
Database & Business Intelligence
1 17 (43.59%) MySQL
Development Applications
1 20 (51.28%) Git (software)
2 3 (7.69%) Jenkins
2 3 (7.69%) Subversion
General
1 27 (69.23%) Marketing
2 8 (20.51%) Advertising
3 1 (2.56%) Games
Job Titles
1 23 (58.97%) Developer
2 17 (43.59%) PHP Developer
3 14 (35.90%) PHP LAMP Developer
4 7 (17.95%) Account Director
5 5 (12.82%) LAMP Developer
5 5 (12.82%) Web Developer
6 3 (7.69%) Consultant
6 3 (7.69%) Communications Manager
6 3 (7.69%) Information Manager
6 3 (7.69%) PHP Web Developer
7 1 (2.56%) C# Web Developer
7 1 (2.56%) Senior PHP Developer
7 1 (2.56%) Senior Developer
7 1 (2.56%) C# Developer
7 1 (2.56%) Senior Web Developer
7 1 (2.56%) Sales Engineer
7 1 (2.56%) Social Media Manager
Libraries, Frameworks & Software Standards
1 23 (58.97%) LAMP
2 18 (46.15%) HTML
2 18 (46.15%) jQuery
2 18 (46.15%) CSS
3 17 (43.59%) Ajax
4 3 (7.69%) Symfony
4 3 (7.69%) CakePHP
4 3 (7.69%) SOAP
4 3 (7.69%) Web Services
4 3 (7.69%) Laravel
4 3 (7.69%) RESTful
5 1 (2.56%) HTML5
5 1 (2.56%) CSS3
5 1 (2.56%) .NET
5 1 (2.56%) ASP.NET
5 1 (2.56%) COM
Miscellaneous
1 10 (25.64%) Open Source
2 3 (7.69%) Kindle
2 3 (7.69%) E-Learning
2 3 (7.69%) Copywriting
3 1 (2.56%) BBC
3 1 (2.56%) Digital Media
3 1 (2.56%) Analytical Skills
Operating Systems
1 21 (53.85%) Linux
2 1 (2.56%) Red Hat Enterprise Linux
2 1 (2.56%) Windows
Processes & Methodologies
1 15 (38.46%) Digital Marketing
2 7 (17.95%) Pay per click
2 7 (17.95%) SEO
3 6 (15.38%) OO
4 5 (12.82%) Social Media Marketing
5 4 (10.26%) Online Marketing
5 4 (10.26%) Project Management
5 4 (10.26%) MVC
5 4 (10.26%) Time Management
6 3 (7.69%) Stakeholder Management
6 3 (7.69%) Automated Testing
6 3 (7.69%) OOD
6 3 (7.69%) Service Management
6 3 (7.69%) ITIL
6 3 (7.69%) PRINCE2
7 2 (5.13%) E-Commerce
7 2 (5.13%) Web Development
8 1 (2.56%) Product Management
8 1 (2.56%) Software Engineering
8 1 (2.56%) Agile Software Development
Programming Languages
1 23 (58.97%) PHP
2 18 (46.15%) JavaScript
3 1 (2.56%) C#
3 1 (2.56%) SQL
Qualifications
1 18 (46.15%) Degree
Quality Assurance & Compliance
1 6 (15.38%) ISO 9001
Vendors
1 1 (2.56%) Cisco
1 1 (2.56%) Microsoft
1 1 (2.56%) Juniper
1 1 (2.56%) Red Hat
1 1 (2.56%) Foundry
1 1 (2.56%) Facebook
1 1 (2.56%) Twitter
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