The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Social Media
Rank 29 80 71
Rank change year-on-year
+51 -9
Permanent jobs citing Social Media 47 3 11
As % of all permanent IT jobs located in Southampton 7.48% 0.42% 1.42%
As % of the Miscellaneous category 19.18% 1.20% 3.43%
Number of salaries quoted 5 1 10
Median salary £19,000 £25,000 £31,500
Median salary % change year-on-year
-24.00% -20.63%
UK excluding London median salary £33,000 £37,500 £37,000
% change year-on-year
-12.00% +1.35%
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Southampton region.

Miscellaneous Category
Southampton
Permanent IT job ads with a match in the
Miscellaneous category
245 249 321
As % of all permanent IT jobs located in Southampton 39.01% 34.73% 41.31%
Number of salaries quoted 179 218 289
Median salary £40,000 £40,000 £37,500
Median salary % change year-on-year
- +6.66%
90% offered a salary of more than £26,000 £25,000 £25,300
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Southampton

Social Media
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Southampton region.

Social Media Salary Trend in Southampton

Social Media
Salary Histogram in Southampton

This chart provides a salary histogram for IT jobs citing Social Media across the Southampton region over the 3 months to 8 December 2016.

Social Media Salary Histogram in Southampton

Social Media
Top 30 Related IT Skills in Southampton

For the 6 months to 8 December 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Social Media.

1 48 (100.00%) Marketing
2 46 (95.83%) Digital Marketing
3 45 (93.75%) SEO
4 43 (89.58%) Pay per click
4 43 (89.58%) E-Commerce
5 37 (77.08%) Advertising
6 34 (70.83%) Google
6 34 (70.83%) Email Marketing
6 34 (70.83%) Display Advertising
7 31 (64.58%) Google Analytics
7 31 (64.58%) Analytics
8 21 (43.75%) Digital Media
8 21 (43.75%) Web Analytics
9 15 (31.25%) Web Development
10 12 (25.00%) User Experience
10 12 (25.00%) Creative Problem-Solving
11 11 (22.92%) AdWords
11 11 (22.92%) Degree
12 10 (20.83%) Data Analysis
13 9 (18.75%) Adobe
13 9 (18.75%) Digital Analytics
13 9 (18.75%) Adobe Analytics
14 8 (16.67%) Planning and Forecasting
14 8 (16.67%) Affiliate Network
14 8 (16.67%) Strategic Planning
15 4 (8.33%) Facebook
15 4 (8.33%) Twitter
16 3 (6.25%) Web Marketing
16 3 (6.25%) WordPress
16 3 (6.25%) Joomla!

Social Media
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.25%) CMS
1 3 (6.25%) Joomla!
1 3 (6.25%) WordPress
Applications
1 1 (2.08%) MS Excel
1 1 (2.08%) Photoshop
Business Applications
1 1 (2.08%) SAP HR
Cloud Services
1 31 (64.58%) Google Analytics
2 11 (22.92%) AdWords
3 9 (18.75%) Adobe Analytics
4 3 (6.25%) MailChimp
5 1 (2.08%) SuccessFactors
General
1 48 (100.00%) Marketing
2 37 (77.08%) Advertising
3 1 (2.08%) Retail
Job Titles
1 13 (27.08%) Developer
1 13 (27.08%) Web Developer
2 12 (25.00%) Senior Developer
2 12 (25.00%) Senior Web Developer
3 10 (20.83%) Marketing Executive
3 10 (20.83%) PPC Executive
3 10 (20.83%) Search Marketing Executive
3 10 (20.83%) Senior Marketing Executive
4 9 (18.75%) Online Trading Manager
5 8 (16.67%) Digital Marketing Manager
5 8 (16.67%) Marketing Manager
5 8 (16.67%) Senior Digital Marketing Manager
5 8 (16.67%) Senior Manager
5 8 (16.67%) Senior Marketing Manager
6 2 (4.17%) Junior
7 1 (2.08%) Consultant
7 1 (2.08%) Content Editor
7 1 (2.08%) Junior Developer
7 1 (2.08%) Junior Web Developer
7 1 (2.08%) Senior Consultant
Libraries, Frameworks & Software Standards
1 3 (6.25%) CSS
1 3 (6.25%) HTML
Miscellaneous
1 21 (43.75%) Digital Media
2 12 (25.00%) User Experience
3 1 (2.08%) Analytical Skills
Processes & Methodologies
1 46 (95.83%) Digital Marketing
2 45 (93.75%) SEO
3 43 (89.58%) E-Commerce
3 43 (89.58%) Pay per click
4 34 (70.83%) Display Advertising
4 34 (70.83%) Email Marketing
5 31 (64.58%) Analytics
6 21 (43.75%) Web Analytics
7 15 (31.25%) Web Development
8 12 (25.00%) Creative Problem-Solving
9 10 (20.83%) Data Analysis
10 9 (18.75%) Digital Analytics
11 8 (16.67%) Affiliate Network
11 8 (16.67%) Planning and Forecasting
11 8 (16.67%) Strategic Planning
12 3 (6.25%) Social Media Management
12 3 (6.25%) Web Marketing
13 1 (2.08%) Business Development
Programming Languages
1 3 (6.25%) PHP
Qualifications
1 11 (22.92%) Degree
Vendors
1 34 (70.83%) Google
2 9 (18.75%) Adobe
3 4 (8.33%) Facebook
3 4 (8.33%) Twitter
4 1 (2.08%) Cognizant
4 1 (2.08%) Microsoft
4 1 (2.08%) SAP
4 1 (2.08%) Workday