The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Social Media
Rank 90 91 82
Rank change year-on-year
+1 -9
Permanent jobs citing Social Media 1 1 5
As % of all permanent IT jobs located in Southampton 0.12% 0.11% 0.53%
As % of the Miscellaneous category 0.42% 0.27% 1.14%
Number of salaries quoted 1 0 4
Average salary £45,000 - £26,500
UK excluding London average salary £37,500 £37,500 £37,000
% change year-on-year
- +1.35%
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Southampton region.

Miscellaneous Category
Southampton
Permanent IT job ads with a match in the
Miscellaneous category
240 366 438
As % of all permanent IT jobs located in Southampton 28.74% 40.62% 46.45%
Number of salaries quoted 211 287 405
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,000 £25,000 £27,500
10% offered a salary of more than £59,250 £52,000 £68,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Southampton region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Southampton

Social Media
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Southampton region.

Social Media Salary Trend in Southampton

Social Media
Top 30 Related IT Skills in Southampton

For the 6 months to 30 April 2016, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 2 (66.67%) E-Commerce
1 2 (66.67%) Internet
1 2 (66.67%) Web Development
1 2 (66.67%) CMS
1 2 (66.67%) Agile Software Development
2 1 (33.33%) Content Management
2 1 (33.33%) Business Development
2 1 (33.33%) Remote Sensing
2 1 (33.33%) Semantic Web
2 1 (33.33%) 3D Modelling
2 1 (33.33%) ASP.NET MVC
2 1 (33.33%) R
2 1 (33.33%) Data Analytics
2 1 (33.33%) Linked Data
2 1 (33.33%) Analytics
2 1 (33.33%) Internet of Things
2 1 (33.33%) MATLAB
2 1 (33.33%) ESRI
2 1 (33.33%) ArcGIS
2 1 (33.33%) MVC
2 1 (33.33%) Publishing
2 1 (33.33%) C#
2 1 (33.33%) C++
2 1 (33.33%) HTML
2 1 (33.33%) JavaScript
2 1 (33.33%) SQL
2 1 (33.33%) .NET
2 1 (33.33%) ASP.NET
2 1 (33.33%) PRINCE2
2 1 (33.33%) Python

Social Media
Top Related IT Skills in Southampton by Category

For the 6 months to 30 April 2016, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) CMS
2 1 (33.33%) ArcGIS
Communications & Networking
1 2 (66.67%) Internet
General
1 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) .NET Developer
1 1 (33.33%) .NET Web Developer
1 1 (33.33%) ASP.NET Developer
1 1 (33.33%) C# .NET Developer
1 1 (33.33%) C# ASP.NET Developer
1 1 (33.33%) C# Developer
1 1 (33.33%) C# Developer - E-Commerce
1 1 (33.33%) C# Web Developer
1 1 (33.33%) CRM Developer
1 1 (33.33%) Developer
1 1 (33.33%) E-Commerce Developer
1 1 (33.33%) E-Commerce Web Developer
1 1 (33.33%) JavaScript Developer
1 1 (33.33%) Project Manager
1 1 (33.33%) Research Scientist
1 1 (33.33%) Web Developer
1 1 (33.33%) Web Manager
1 1 (33.33%) Web Project Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) .NET
1 1 (33.33%) ASP.NET
1 1 (33.33%) ASP.NET MVC
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) Internet of Things
1 1 (33.33%) Linked Data
1 1 (33.33%) Remote Sensing
1 1 (33.33%) Semantic Web
Processes & Methodologies
1 2 (66.67%) Agile Software Development
1 2 (66.67%) E-Commerce
1 2 (66.67%) Web Development
2 1 (33.33%) 3D Modelling
2 1 (33.33%) Analytics
2 1 (33.33%) Business Development
2 1 (33.33%) Content Management
2 1 (33.33%) CRM
2 1 (33.33%) Data Analytics
2 1 (33.33%) MVC
2 1 (33.33%) PRINCE2
Programming Languages
1 1 (33.33%) C#
1 1 (33.33%) C++
1 1 (33.33%) JavaScript
1 1 (33.33%) MATLAB
1 1 (33.33%) Python
1 1 (33.33%) R
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) PhD
Vendors
1 1 (33.33%) ESRI