The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 83 90 78
Rank change year-on-year
+7 -12
Permanent jobs citing Social Media 2 1 11
As % of all permanent IT jobs located in Southampton 0.26% 0.11% 1.23%
As % of the Miscellaneous category 0.78% 0.28% 2.70%
Number of salaries quoted 2 1 3
Average salary £42,500 £31,000 £50,000
Average salary % change year-on-year
+37.09% -38.00%
UK excluding London average salary £40,000 £37,500 £35,000
% change year-on-year
+6.66% +7.14%
Social Media
Hampshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Southampton region.

Miscellaneous Category
Southampton
Permanent IT job ads with a match in the
Miscellaneous category
256 363 408
As % of all permanent IT jobs located in Southampton 33.64% 40.38% 45.74%
Number of salaries quoted 227 312 358
Average salary £40,000 £38,000 £39,500
Average salary % change year-on-year
+5.26% -3.79%
90% offered a salary of more than £25,000 £28,750 £26,000
10% offered a salary of more than £52,500 £52,000 £55,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Southampton region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Southampton

Social Media
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Southampton region.

Social Media Salary Trend in Southampton

Social Media
Top 30 Related IT Skills in Southampton

For the 6 months to 5 February 2016, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 6 (66.67%) Marketing
2 5 (55.56%) Email Marketing
2 5 (55.56%) Content Management
3 4 (44.44%) Pay per click
3 4 (44.44%) SEO
3 4 (44.44%) CMS
3 4 (44.44%) Analytics
4 3 (33.33%) Campaign Management
4 3 (33.33%) Magento
4 3 (33.33%) Online Marketing
4 3 (33.33%) Social Media Marketing
4 3 (33.33%) Usability Testing
4 3 (33.33%) WordPress
4 3 (33.33%) Digital Marketing
4 3 (33.33%) Search Engine Marketing
4 3 (33.33%) HTML
4 3 (33.33%) CRM
5 2 (22.22%) E-Commerce
5 2 (22.22%) Project Management
5 2 (22.22%) Microsoft
5 2 (22.22%) Internet
5 2 (22.22%) Agile Software Development
5 2 (22.22%) Marketing Automation
5 2 (22.22%) Analytical Skills
6 1 (11.11%) Internet of Things
6 1 (11.11%) Change Control
6 1 (11.11%) Data Analytics
6 1 (11.11%) Linked Data
6 1 (11.11%) R
6 1 (11.11%) 3D Modelling

Social Media
Top Related IT Skills in Southampton by Category

For the 6 months to 5 February 2016, IT jobs across the Southampton region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (44.44%) CMS
2 3 (33.33%) WordPress
3 1 (11.11%) ArcGIS
3 1 (11.11%) ATG Dynamo
3 1 (11.11%) JBoss
3 1 (11.11%) WebLogic
3 1 (11.11%) WebSphere
Business Applications
1 3 (33.33%) Magento
Communications & Networking
1 2 (22.22%) Internet
Development Applications
1 1 (11.11%) Ant
1 1 (11.11%) Log4j
General
1 6 (66.67%) Marketing
2 1 (11.11%) Finance
2 1 (11.11%) Legal
2 1 (11.11%) Publishing
2 1 (11.11%) Retail
Job Titles
1 5 (55.56%) Marketing Executive
2 3 (33.33%) Digital Executive
2 3 (33.33%) Digital Marketing Executive
2 3 (33.33%) SEO Executive
3 2 (22.22%) Email Executive
3 2 (22.22%) Email Marketing Executive
4 1 (11.11%) Copywriter
4 1 (11.11%) Project Manager
4 1 (11.11%) Research Scientist
4 1 (11.11%) Web Manager
4 1 (11.11%) Web Project Manager
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
2 1 (11.11%) J2EE
2 1 (11.11%) JDBC
2 1 (11.11%) JMS
2 1 (11.11%) JSP
2 1 (11.11%) Servlets
2 1 (11.11%) Web Services
2 1 (11.11%) XML
2 1 (11.11%) XSLT
Miscellaneous
1 2 (22.22%) Analytical Skills
2 1 (11.11%) Copywriting
2 1 (11.11%) Internet of Things
2 1 (11.11%) Linked Data
2 1 (11.11%) Remote Sensing
2 1 (11.11%) Semantic Web
Processes & Methodologies
1 5 (55.56%) Content Management
1 5 (55.56%) Email Marketing
2 4 (44.44%) Analytics
2 4 (44.44%) Pay per click
2 4 (44.44%) SEO
3 3 (33.33%) Campaign Management
3 3 (33.33%) CRM
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Online Marketing
3 3 (33.33%) Search Engine Marketing
3 3 (33.33%) Social Media Marketing
3 3 (33.33%) Usability Testing
4 2 (22.22%) Agile Software Development
4 2 (22.22%) E-Commerce
4 2 (22.22%) Marketing Automation
4 2 (22.22%) Project Management
5 1 (11.11%) Change Control
5 1 (11.11%) PRINCE2
5 1 (11.11%) Release Management
5 1 (11.11%) Scrum
Programming Languages
1 1 (11.11%) C++
1 1 (11.11%) Java
1 1 (11.11%) JavaScript
1 1 (11.11%) MATLAB
1 1 (11.11%) Python
1 1 (11.11%) R
Qualifications
1 1 (11.11%) PhD
Quality Assurance & Compliance
1 1 (11.11%) PCI DSS
Vendors
1 2 (22.22%) Microsoft
2 1 (11.11%) ATG
2 1 (11.11%) ESRI