The table below looks at the statistics for Customer Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Customer Analysis over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Customer Analysis
Rank 871 861 862
Rank change year-on-year
-10 +1
Permanent jobs citing Customer Analysis 25 20 38
As % of all permanent IT jobs located in the UK 0.022% 0.019% 0.032%
As % of the Processes & Methodologies category 0.027% 0.023% 0.041%
Number of salaries quoted 12 14 38
Average salary £60,000 £47,500 £50,000
Average salary % change year-on-year
+26.31% -5.00%
UK excluding London average salary £60,000 £50,000 £50,000
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92333 86744 92837
As % of all permanent IT jobs located in the UK 81.96% 81.25% 79.04%
Number of salaries quoted 73720 71172 78538
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Customer Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Customer Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Analysis Jobs Demand Trend in the UK

Customer Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Analysis within the UK.

Customer Analysis Salary Trend in the UK

Customer Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Customer Analysis over the 3 months to 17 September 2014 within the UK.

Customer Analysis Salary Histogram in the UK

Customer Analysis
Top 24 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Analysis within the UK over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 25 £60,000 +26.31% 1
London -4 13 £40,000 +14.28% 1
City of London +19 8 £30,000 -41.74%
North West - 6 £60,000 -
South East -2 5 £45,000 -10.00%
Manchester - 5 £60,000 -
Surrey -4 4 £45,000 -10.00%
Cheshire - 2 £60,000 -
Knutsford - 2 £60,000 -
Liverpool - 2 £60,000 -
Merseyside - 2 £60,000 -
East of England - 1 £37,500 -
Basildon - 1 £37,500 -
Bolton - 1 £60,000 -
Chester - 1 £60,000 -
Essex - 1 £37,500 -
South Yorkshire - 1 £30,000 -
Yorkshire - 1 £30,000 -
Salford - 1 £60,000 -
Sheffield - 1 £30,000 -
Teddington - 1 £60,000 -
Twickenham - 1 £60,000 -
Warrington - 1 £60,000 -
Wigan - 1 £60,000 -

Customer Analysis
Top 30 Related IT Skills

For the 6 months to 17 September 2014, IT jobs within the UK citing Customer Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analysis.

1 30 (65.22%) Analytical Skills
2 24 (52.17%) Marketing
2 24 (52.17%) Analytics
3 16 (34.78%) Finance
3 16 (34.78%) Web Analytics
4 14 (30.43%) SQL
4 14 (30.43%) SAS
5 13 (28.26%) Data Analysis
5 13 (28.26%) Google
5 13 (28.26%) Google Analytics
6 11 (23.91%) WebTrends
7 9 (19.57%) MS PowerPoint
7 9 (19.57%) Customer Insight
8 8 (17.39%) Microsoft
8 8 (17.39%) Hitwise
9 7 (15.22%) Market Research
9 7 (15.22%) ClickTale
9 7 (15.22%) Tealeaf
10 6 (13.04%) CRM
10 6 (13.04%) Project Management
10 6 (13.04%) Campaign Analysis
11 5 (10.87%) Data Mining
11 5 (10.87%) Stakeholder Management
11 5 (10.87%) Mathematics
11 5 (10.87%) Base SAS
12 4 (8.70%) MS Excel
12 4 (8.70%) Adobe
12 4 (8.70%) SPSS
12 4 (8.70%) Customer Intelligence
12 4 (8.70%) Enterprise Architecture

Customer Analysis
Top Related IT Skills by Category

For the 6 months to 17 September 2014, IT jobs within the UK citing Customer Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analysis. Up to 20 skills are shown per category.

Application Platforms
1 14 (30.43%) SAS
Applications
1 9 (19.57%) MS PowerPoint
2 4 (8.70%) MS Excel
2 4 (8.70%) SPSS
3 1 (2.17%) MS Office
Business Applications
1 13 (28.26%) Google Analytics
2 11 (23.91%) WebTrends
3 3 (6.52%) Oracle CRM
3 3 (6.52%) Dynamics CRM
3 3 (6.52%) SAP InfiniteInsight
Cloud Services
1 2 (4.35%) SaaS
Communications & Networking
1 3 (6.52%) Wireless
2 1 (2.17%) Internet
Database & Business Intelligence
1 5 (10.87%) Data Mining
1 5 (10.87%) Base SAS
2 1 (2.17%) Relational Database
2 1 (2.17%) MS Access
General
1 24 (52.17%) Marketing
2 16 (34.78%) Finance
3 3 (6.52%) Financial Institution
4 2 (4.35%) Telecoms
4 2 (4.35%) Retail
5 1 (2.17%) Billing
5 1 (2.17%) Advertising
Job Titles
1 29 (63.04%) Analyst
2 11 (23.91%) Web Analyst
3 8 (17.39%) Data Analyst
4 7 (15.22%) Senior Analyst
5 5 (10.87%) Product Manager
6 4 (8.70%) Senior Data Analyst
7 3 (6.52%) Marketing Manager
7 3 (6.52%) Product Marketing Manager
7 3 (6.52%) MI Analyst
7 3 (6.52%) CRM Manager
7 3 (6.52%) Insight Analyst
8 2 (4.35%) Senior Insight Analyst
8 2 (4.35%) Product Owner
8 2 (4.35%) SQL Developer
8 2 (4.35%) Marketing Analyst
8 2 (4.35%) Developer
9 1 (2.17%) Consultant
9 1 (2.17%) Senior Manager
9 1 (2.17%) Portfolio Manager
9 1 (2.17%) Customer Analyst
Miscellaneous
1 30 (65.22%) Analytical Skills
2 5 (10.87%) Mathematics
3 3 (6.52%) NGOSS
4 2 (4.35%) Statistics
5 1 (2.17%) GIS
5 1 (2.17%) Economics
5 1 (2.17%) Computer Science
5 1 (2.17%) Data Extraction
Processes & Methodologies
1 24 (52.17%) Analytics
2 16 (34.78%) Web Analytics
3 13 (28.26%) Data Analysis
4 9 (19.57%) Customer Insight
5 7 (15.22%) Market Research
6 6 (13.04%) Campaign Analysis
6 6 (13.04%) CRM
6 6 (13.04%) Project Management
7 5 (10.87%) Stakeholder Management
8 4 (8.70%) Customer Intelligence
8 4 (8.70%) Propensity Modelling
8 4 (8.70%) Marketing Strategy
8 4 (8.70%) Enterprise Architecture
8 4 (8.70%) Customer Analytics
8 4 (8.70%) People Management
9 3 (6.52%) Use Case
9 3 (6.52%) Product Marketing
9 3 (6.52%) Performance Management
9 3 (6.52%) Customer Segmentation
9 3 (6.52%) E-business
Programming Languages
1 14 (30.43%) SQL
2 1 (2.17%) SAS Macro
Qualifications
1 3 (6.52%) Degree
Quality Assurance & Compliance
1 3 (6.52%) SLA
Vendors
1 13 (28.26%) Google
2 8 (17.39%) Microsoft
2 8 (17.39%) Hitwise
3 7 (15.22%) ClickTale
3 7 (15.22%) Tealeaf
4 4 (8.70%) Adobe
5 3 (6.52%) Salesforce.com
5 3 (6.52%) Alterian
5 3 (6.52%) Oracle
5 3 (6.52%) SmartFocus
6 2 (4.35%) Ariba
7 1 (2.17%) Omniture
7 1 (2.17%) Sitecore