The table below looks at the statistics for Customer Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Customer Analysis over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Customer Analysis
Rank 881 841 875
Rank change year-on-year
-40 +34
Permanent jobs citing Customer Analysis 20 29 25
As % of all permanent IT jobs located in the UK 0.017% 0.027% 0.021%
As % of the Processes & Methodologies category 0.021% 0.034% 0.027%
Number of salaries quoted 10 23 25
Average salary £60,000 £35,000 £40,500
Average salary % change year-on-year
+71.43% -13.58%
UK excluding London average salary £60,000 £50,000 £37,500
% change year-on-year
+20.00% +33.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94499 85180 91147
As % of all permanent IT jobs located in the UK 80.67% 79.43% 77.75%
Number of salaries quoted 75420 69572 77387
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £73,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Customer Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Customer Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Analysis Jobs Demand Trend in the UK

Customer Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Analysis within the UK.

Customer Analysis Salary Trend in the UK

Customer Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Customer Analysis over the 3 months to 21 August 2014 within the UK.

Customer Analysis Salary Histogram in the UK

Customer Analysis
Top 24 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Analysis within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 19 £60,000 +71.43% 5
London -32 9 £50,000 +42.85% 3
North West - 6 £60,000 -
City of London -8 5 £30,000 -41.74% 1
Manchester - 5 £60,000 -
South East -23 4 £45,000 -10.00% 1
Surrey -9 3 £45,000 -10.00% 1
Merseyside - 2 £60,000 -
Cheshire - 2 £60,000 -
Knutsford - 2 £60,000 -
Liverpool - 2 £60,000 -
Basildon - 1 £37,500 -
Bolton - 1 £60,000 -
Chester - 1 £60,000 -
Essex - 1 £37,500 -
Newport - 1 £35,000 -
Salford - 1 £60,000 -
Teddington - 1 £60,000 -
Twickenham - 1 £60,000 -
Warrington - 1 £60,000 -
Wigan - 1 £60,000 -
East of England - 1 £37,500 -
South Wales - 1 £35,000 -
Wales - 1 £35,000 -

Customer Analysis
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT jobs within the UK citing Customer Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analysis.

1 28 (49.12%) Marketing
2 24 (42.11%) SQL
2 24 (42.11%) Analytics
3 23 (40.35%) Finance
4 20 (35.09%) SAS
5 14 (24.56%) Data Analysis
6 12 (21.05%) Web Analytics
7 11 (19.30%) Retail
7 11 (19.30%) Customer Insight
8 10 (17.54%) CRM
9 9 (15.79%) Google
9 9 (15.79%) Google Analytics
10 8 (14.04%) WebTrends
10 8 (14.04%) Campaign Analysis
11 7 (12.28%) Oracle
11 7 (12.28%) Data Mining
11 7 (12.28%) Microsoft
11 7 (12.28%) Propensity Modelling
12 6 (10.53%) Customer Intelligence
12 6 (10.53%) Project Management
12 6 (10.53%) Stakeholder Management
12 6 (10.53%) MS PowerPoint
12 6 (10.53%) Mathematics
12 6 (10.53%) Base SAS
12 6 (10.53%) Customer Analytics
13 5 (8.77%) Data Modelling
13 5 (8.77%) SPSS
13 5 (8.77%) Alterian
13 5 (8.77%) SmartFocus
13 5 (8.77%) Campaign Management

Customer Analysis
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT jobs within the UK citing Customer Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analysis. Up to 20 skills are shown per category.

Application Platforms
1 20 (35.09%) SAS
Applications
1 6 (10.53%) MS PowerPoint
2 5 (8.77%) SPSS
3 3 (5.26%) MS Excel
4 1 (1.75%) MS Office
Business Applications
1 9 (15.79%) Google Analytics
2 8 (14.04%) WebTrends
3 4 (7.02%) Oracle CRM
4 3 (5.26%) Dynamics CRM
4 3 (5.26%) SAP InfiniteInsight
5 1 (1.75%) Magento
Cloud Services
1 2 (3.51%) SaaS
Communications & Networking
1 3 (5.26%) Wireless
2 1 (1.75%) Internet
Database & Business Intelligence
1 7 (12.28%) Data Mining
2 6 (10.53%) Base SAS
General
1 28 (49.12%) Marketing
2 23 (40.35%) Finance
3 11 (19.30%) Retail
4 4 (7.02%) Financial Institution
5 3 (5.26%) Telecoms
6 1 (1.75%) Advertising
6 1 (1.75%) Billing
Job Titles
1 37 (64.91%) Analyst
2 10 (17.54%) Senior Analyst
2 10 (17.54%) Data Analyst
2 10 (17.54%) Web Analyst
3 5 (8.77%) MI Analyst
3 5 (8.77%) Product Manager
3 5 (8.77%) Senior Data Analyst
4 4 (7.02%) Customer Analyst
4 4 (7.02%) Insight Analyst
5 3 (5.26%) Product Marketing Manager
5 3 (5.26%) CRM Manager
5 3 (5.26%) Marketing Manager
5 3 (5.26%) Portfolio Manager
5 3 (5.26%) Senior Manager
6 2 (3.51%) Developer
6 2 (3.51%) Consultant
6 2 (3.51%) Senior Insight Analyst
6 2 (3.51%) SQL Developer
6 2 (3.51%) CRM Analyst
6 2 (3.51%) Product Owner
Libraries, Frameworks & Software Standards
1 1 (1.75%) .NET
Miscellaneous
1 6 (10.53%) Mathematics
2 3 (5.26%) Statistics
2 3 (5.26%) NGOSS
3 2 (3.51%) GIS
4 1 (1.75%) Economics
4 1 (1.75%) Computer Science
4 1 (1.75%) Data Extraction
Operating Systems
1 1 (1.75%) Apple iOS
Processes & Methodologies
1 24 (42.11%) Analytics
2 14 (24.56%) Data Analysis
3 12 (21.05%) Web Analytics
4 11 (19.30%) Customer Insight
5 10 (17.54%) CRM
6 8 (14.04%) Campaign Analysis
7 7 (12.28%) Propensity Modelling
8 6 (10.53%) Customer Intelligence
8 6 (10.53%) Stakeholder Management
8 6 (10.53%) Project Management
8 6 (10.53%) Customer Analytics
9 5 (8.77%) Campaign Management
9 5 (8.77%) Data Modelling
10 4 (7.02%) CHAID
10 4 (7.02%) E-Commerce
10 4 (7.02%) Market Research
10 4 (7.02%) Enterprise Architecture
10 4 (7.02%) Performance Analysis
11 3 (5.26%) Marketing Strategy
11 3 (5.26%) Customer Segmentation
Programming Languages
1 24 (42.11%) SQL
2 3 (5.26%) SAS Macro
3 1 (1.75%) Java
3 1 (1.75%) PHP
Qualifications
1 4 (7.02%) Degree
Quality Assurance & Compliance
1 3 (5.26%) SLA
Vendors
1 9 (15.79%) Google
2 7 (12.28%) Microsoft
2 7 (12.28%) Oracle
3 5 (8.77%) Alterian
3 5 (8.77%) SmartFocus
4 4 (7.02%) ClickTale
4 4 (7.02%) Tealeaf
4 4 (7.02%) Hitwise
4 4 (7.02%) Adobe
5 3 (5.26%) Salesforce.com
6 2 (3.51%) Ariba
7 1 (1.75%) JD Edwards
7 1 (1.75%) Omniture
7 1 (1.75%) SAP
7 1 (1.75%) ExactTarget
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