Market Research
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Market Research skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Market Research over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 548 357 836
Rank change year-on-year -191 +479 -146
Permanent jobs citing Market Research 376 974 415
As % of all permanent jobs advertised in the UK 0.38% 0.93% 0.27%
As % of the Processes & Methodologies category 0.45% 0.97% 0.28%
Number of salaries quoted 225 81 212
10th Percentile £27,700 £45,000 £42,500
25th Percentile £34,500 £50,000 £47,500
Median annual salary (50th Percentile) £49,990 £55,000 £65,122
Median % change year-on-year -9.11% -15.54% +8.54%
75th Percentile £71,250 £75,000 £77,500
90th Percentile £87,500 £90,000 £90,000
UK excluding London median annual salary £37,500 £55,000 £55,000
% change year-on-year -31.82% - +15.79%

All Process and Methodology Skills
UK

Market Research is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,305 100,095 147,310
As % of all permanent jobs advertised in the UK 85.99% 95.64% 95.57%
Number of salaries quoted 59,591 58,745 83,129
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Market Research
Job Vacancy Trend

Job postings citing Market Research as a proportion of all IT jobs advertised.

Job vacancy trend for Market Research in the UK

Market Research
Salary Trend

3-month moving average salary quoted in jobs citing Market Research.

Salary trend for Market Research in the UK

Market Research
Salary Histogram

Salary distribution for jobs citing Market Research over the 6 months to 27 April 2024.

Salary histogram for Market Research in the UK

Market Research
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -135 328 £47,500 -13.64% 260
UK excluding London -210 249 £37,500 -31.82% 148
Work from Home -280 134 £47,500 -11.21% 104
London +13 116 £67,500 +22.73% 107
South East -1 102 £37,500 -34.78% 47
North of England -80 39 £43,250 +8.13% 47
Scotland -106 38 £49,990 - 6
South West -19 26 £36,000 -38.72% 12
Midlands -62 25 £32,750 -40.46% 19
North West -27 23 £35,000 -12.50% 24
East of England -24 19 £45,000 - 19
West Midlands 0 14 £32,675 -40.59% 15
Yorkshire +46 13 £50,000 -6.98% 17
East Midlands -59 11 £37,500 -31.82% 4
North East -53 3 £65,000 - 7

Market Research
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (1.60%) CMS
2 1 (0.27%) Apache
2 1 (0.27%) Apache Spark
Applications
1 43 (11.44%) Microsoft Excel
2 32 (8.51%) UserZoom
3 20 (5.32%) Microsoft Office
4 14 (3.72%) SPSS
5 12 (3.19%) Microsoft PowerPoint
6 9 (2.39%) Spreadsheet
7 3 (0.80%) Adobe Illustrator
7 3 (0.80%) InDesign
7 3 (0.80%) Photoshop
8 1 (0.27%) Adobe After Effects
8 1 (0.27%) Adobe Creative Suite
Business Applications
1 5 (1.33%) Distributed Ledger
1 5 (1.33%) Shopify
2 2 (0.53%) Salesforce CRM
3 1 (0.27%) Data Workbench
Cloud Services
1 34 (9.04%) SaaS
2 32 (8.51%) Figma
2 32 (8.51%) SurveyMonkey
3 21 (5.59%) Power Platform
4 11 (2.93%) Power Automate
5 9 (2.39%) Google Analytics
6 6 (1.60%) Azure
6 6 (1.60%) PowerApps
7 4 (1.06%) AWS
7 4 (1.06%) Google Ads
8 3 (0.80%) Azure DevOps
8 3 (0.80%) PaaS
9 2 (0.53%) Cloud Computing
9 2 (0.53%) Dynamics 365
9 2 (0.53%) GitHub
9 2 (0.53%) GitHub Actions
9 2 (0.53%) Microsoft Advertising
10 1 (0.27%) AWS IoT
10 1 (0.27%) Salesforce Sales Cloud
10 1 (0.27%) Smartsheet
Communications & Networking
1 30 (7.98%) 5G
1 30 (7.98%) Broadband
2 2 (0.53%) Unified Communications
2 2 (0.53%) VPLS
2 2 (0.53%) WAN
3 1 (0.27%) Internet
3 1 (0.27%) Intranet
Database & Business Intelligence
1 16 (4.26%) Power BI
2 12 (3.19%) Tableau
3 7 (1.86%) Data Mining
4 4 (1.06%) QualityStage
5 3 (0.80%) Relational Database
6 2 (0.53%) PostgreSQL
7 1 (0.27%) Oracle Reports
7 1 (0.27%) RDBMS
7 1 (0.27%) SQL Server
Development Applications
1 32 (8.51%) Jenkins
2 6 (1.60%) JIRA
3 5 (1.33%) Postman
4 2 (0.53%) Git
General
1 207 (55.05%) Marketing
2 182 (48.40%) Social Skills
3 148 (39.36%) Finance
4 143 (38.03%) Analytical Skills
5 83 (22.07%) Inclusion and Diversity
6 49 (13.03%) Law
7 43 (11.44%) Retail
8 33 (8.78%) Legal
9 25 (6.65%) Public Sector
10 17 (4.52%) Pharmaceutical
11 14 (3.72%) Organisational Skills
12 12 (3.19%) Telecoms
13 11 (2.93%) Advertising
14 9 (2.39%) French Language
15 8 (2.13%) Presentation Skills
16 6 (1.60%) Banking
17 5 (1.33%) Influencing Skills
17 5 (1.33%) Local Government
18 4 (1.06%) Automotive
18 4 (1.06%) German Language
Job Titles
1 88 (23.40%) Product Manager
2 39 (10.37%) Analyst
3 33 (8.78%) Product Owner
4 32 (8.51%) User Experience Researcher
5 28 (7.45%) Senior
6 26 (6.91%) Development Manager
7 25 (6.65%) Business Development Manager
7 25 (6.65%) Business Manager
8 23 (6.12%) Administrator
9 19 (5.05%) Senior Manager
10 18 (4.79%) Lead
11 15 (3.99%) E-Commerce Administrator
11 15 (3.99%) Web Administrator
12 12 (3.19%) Data Analyst
13 10 (2.66%) Insight Analyst
13 10 (2.66%) Project Manager
14 8 (2.13%) Data Insight Analyst
14 8 (2.13%) Insight Data Analyst
14 8 (2.13%) Insight Manager
14 8 (2.13%) User Researcher
Libraries, Frameworks & Software Standards
1 19 (5.05%) CSS
1 19 (5.05%) HTML
2 9 (2.39%) Web Services
3 5 (1.33%) OpenID
3 5 (1.33%) Smart Contracts
4 3 (0.80%) .NET
4 3 (0.80%) jQuery
5 2 (0.53%) React
5 2 (0.53%) Vue
6 1 (0.27%) EDI
6 1 (0.27%) Pandas
6 1 (0.27%) RESTEasy
Miscellaneous
1 47 (12.50%) Product Ownership
2 20 (5.32%) Algorithms
3 19 (5.05%) Blog
4 18 (4.79%) NHS
5 14 (3.72%) Social Media
6 13 (3.46%) Data Structures
6 13 (3.46%) Life Science
7 12 (3.19%) Analytical Mindset
7 12 (3.19%) Biopharmaceutical
8 10 (2.66%) Self-Motivation
9 9 (2.39%) FMCG
10 8 (2.13%) Mobile App
11 5 (1.33%) Blockchain
11 5 (1.33%) Robotics
12 4 (1.06%) Marketing Technology
12 4 (1.06%) Media Streaming
12 4 (1.06%) Reinsurance
13 3 (0.80%) CCTV
13 3 (0.80%) Graphic Design
13 3 (0.80%) Management Information System
Operating Systems
1 5 (1.33%) Windows
2 3 (0.80%) Android
2 3 (0.80%) Apple iOS
3 2 (0.53%) Linux
4 1 (0.27%) Windows Vista
Processes & Methodologies
1 177 (47.07%) Roadmaps
2 133 (35.37%) Analytics
3 126 (33.51%) Agile
4 99 (26.33%) Product Management
5 97 (25.80%) Product Roadmap
6 95 (25.27%) Product Strategy
7 89 (23.67%) Strategic Roadmap
8 87 (23.14%) Problem-Solving
9 86 (22.87%) User Experience
10 74 (19.68%) Data Analytics
10 74 (19.68%) Mentoring
10 74 (19.68%) Product Vision
11 71 (18.88%) Product Requirements
12 67 (17.82%) Storytelling
13 64 (17.02%) Project Management
14 62 (16.49%) Decision-Making
15 59 (15.69%) User Stories
16 58 (15.43%) Actionable Insight
17 56 (14.89%) Product Backlog
17 56 (14.89%) Strategic Thinking
Programming Languages
1 45 (11.97%) SQL
2 14 (3.72%) Python
3 12 (3.19%) R
4 6 (1.60%) JavaScript
4 6 (1.60%) VBA
5 3 (0.80%) C#
6 2 (0.53%) TypeScript
7 1 (0.27%) Data Analysis Expressions
7 1 (0.27%) T-SQL
Qualifications
1 145 (38.56%) Degree
2 67 (17.82%) Master's Degree
3 57 (15.16%) MBA
4 11 (2.93%) PhD
5 10 (2.66%) CFA
5 10 (2.66%) CIMA
6 5 (1.33%) BPSS Clearance
7 4 (1.06%) DBS Check
8 2 (0.53%) Computer Science Degree
9 1 (0.27%) AWS Certification
9 1 (0.27%) AWS Certified Solutions Architect
9 1 (0.27%) CCDP
9 1 (0.27%) CCNP
9 1 (0.27%) CCSP
9 1 (0.27%) CIPD
9 1 (0.27%) Cisco Certification
9 1 (0.27%) CSPO
9 1 (0.27%) ITIL Foundation Certificate
9 1 (0.27%) SC Cleared
9 1 (0.27%) Security Cleared
Quality Assurance & Compliance
1 36 (9.57%) Actionable Recommendations
2 19 (5.05%) QA
3 10 (2.66%) Data Quality
4 1 (0.27%) Accessibility
4 1 (0.27%) California Consumer Privacy Act
4 1 (0.27%) GDPR
4 1 (0.27%) GMP
4 1 (0.27%) ISO/IEC 27001
4 1 (0.27%) SOC 2
System Software
1 1 (0.27%) Docker
1 1 (0.27%) Firmware
Vendors
1 43 (11.44%) Microsoft
2 35 (9.31%) Qualtrics
3 30 (7.98%) Virgin Media
4 19 (5.05%) Google
4 19 (5.05%) Salesforce
5 7 (1.86%) Adobe
6 6 (1.60%) YouTube
7 5 (1.33%) HubSpot
8 4 (1.06%) Marketo
8 4 (1.06%) Mercator
9 3 (0.80%) comScore
9 3 (0.80%) SAP
10 2 (0.53%) Databricks
10 2 (0.53%) Facebook
10 2 (0.53%) Panasonic
10 2 (0.53%) Xero
11 1 (0.27%) Apple
11 1 (0.27%) Maconomy
11 1 (0.27%) Oracle
11 1 (0.27%) Sawtooth Software