Digital Product Owner
UK

The median Digital Product Owner salary in the UK is £55,000 per year according to job vacancies posted during the 6 months to 17 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
17 May 2024
Same period 2023 Same period 2022
Rank 857 918 1113
Rank change year-on-year +61 +195 -239
Permanent jobs requiring a Digital Product Owner 26 41 120
As % of all permanent jobs advertised in the UK 0.026% 0.041% 0.075%
As % of the Job Titles category 0.028% 0.045% 0.078%
Number of salaries quoted 18 31 95
10th Percentile £41,488 £41,250 £46,750
25th Percentile £47,500 £45,000 £52,500
Median annual salary (50th Percentile) £55,000 £54,250 £65,000
Median % change year-on-year +1.38% -16.54% +23.81%
75th Percentile £72,500 £66,000 £81,784
90th Percentile £100,000 £75,250 £87,500
UK excluding London median annual salary £50,000 £50,000 £55,000
% change year-on-year - -9.09% -

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 94,483 90,798 154,064
% of permanent jobs with a recognized job title 94.68% 91.49% 96.09%
Number of salaries quoted 67,539 57,358 84,412
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,526
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Digital Product Owner
Job Vacancy Trend

Job postings that featured Digital Product Owner in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Product Owner in the UK

Digital Product Owner
Salary Trend

3-month moving average salary quoted in jobs citing Digital Product Owner.

Salary trend for Digital Product Owner in the UK

Digital Product Owner
Salary Histogram

Salary distribution for jobs citing Digital Product Owner over the 6 months to 17 May 2024.

Salary histogram for Digital Product Owner in the UK

Digital Product Owner
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Product Owner within the UK over the 6 months to 17 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +83 26 £55,000 +1.38% 2
Work from Home +70 15 £55,000 -
London +119 13 £70,000 +13.82% 1
UK excluding London -27 13 £50,000 - 1
South East -11 6 £41,750 -16.50%
South West -16 3 £55,000 +37.50%
North of England +47 2 £46,750 -21.10%
North West -2 2 £46,750 -31.75%
East of England +11 1 £45,000 -18.18%
Midlands -9 1 £51,340 +3.20% 1
East Midlands - 1 £51,340 -

Digital Product Owner Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 17 May 2024, Digital Product Owner job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Product Owner in the job title.

1 26 (100.00%) Product Ownership
2 20 (76.92%) Agile
3 13 (50.00%) User Stories
4 12 (46.15%) Roadmaps
4 12 (46.15%) Social Skills
5 11 (42.31%) Acceptance Criteria
6 9 (34.62%) Product Backlog
6 9 (34.62%) User Experience
7 8 (30.77%) Problem-Solving
7 8 (30.77%) Product Roadmap
8 7 (26.92%) Scrum
9 6 (23.08%) Analytical Skills
9 6 (23.08%) DevOps
9 6 (23.08%) Confluence
9 6 (23.08%) UX Design
9 6 (23.08%) Backlog Management
9 6 (23.08%) Product Requirements
9 6 (23.08%) Product Vision
10 5 (19.23%) Backlog Refinement
10 5 (19.23%) Backlog Prioritisation
10 5 (19.23%) Epics
10 5 (19.23%) Wireframes
10 5 (19.23%) Objectives and Key Results
10 5 (19.23%) Product Management
10 5 (19.23%) Stakeholder Management
10 5 (19.23%) Workflow
10 5 (19.23%) Project Management
11 4 (15.38%) E-Commerce
11 4 (15.38%) Finance
11 4 (15.38%) JIRA

Digital Product Owner Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (23.08%) Confluence
2 2 (7.69%) CMS
3 1 (3.85%) WordPress
Applications
1 3 (11.54%) Microsoft Office
2 1 (3.85%) Microsoft Excel
2 1 (3.85%) Photoshop
Cloud Services
1 2 (7.69%) Azure
1 2 (7.69%) Azure DevOps
1 2 (7.69%) Bloomreach
2 1 (3.85%) Figma
2 1 (3.85%) Google Analytics
2 1 (3.85%) Power Platform
2 1 (3.85%) WhatsApp
2 1 (3.85%) Zapier
Communications & Networking
1 1 (3.85%) Internet
Database & Business Intelligence
1 2 (7.69%) Big Data
2 1 (3.85%) Mixpanel
2 1 (3.85%) Power BI
Development Applications
1 4 (15.38%) JIRA
General
1 12 (46.15%) Social Skills
2 6 (23.08%) Analytical Skills
3 4 (15.38%) Finance
4 3 (11.54%) Banking
4 3 (11.54%) Marketing
5 2 (7.69%) Automotive
5 2 (7.69%) Games
6 1 (3.85%) Digital Health
6 1 (3.85%) Digital Healthcare
6 1 (3.85%) Health Technology
6 1 (3.85%) Inclusion and Diversity
6 1 (3.85%) Legal
6 1 (3.85%) Organisational Skills
Libraries, Frameworks & Software Standards
1 1 (3.85%) CSS
1 1 (3.85%) HTML
Miscellaneous
1 26 (100.00%) Product Ownership
2 3 (11.54%) Low-Code
3 2 (7.69%) W3C
4 1 (3.85%) Educational Technology
4 1 (3.85%) Greenfield Project
4 1 (3.85%) Marketing Technology
4 1 (3.85%) Mobile App
4 1 (3.85%) Mobile Banking
4 1 (3.85%) NHS
4 1 (3.85%) Online Banking
4 1 (3.85%) Video on Demand
Processes & Methodologies
1 20 (76.92%) Agile
2 13 (50.00%) User Stories
3 12 (46.15%) Roadmaps
4 11 (42.31%) Acceptance Criteria
5 9 (34.62%) Product Backlog
5 9 (34.62%) User Experience
6 8 (30.77%) Problem-Solving
6 8 (30.77%) Product Roadmap
7 7 (26.92%) Scrum
8 6 (23.08%) Backlog Management
8 6 (23.08%) DevOps
8 6 (23.08%) Product Requirements
8 6 (23.08%) Product Vision
8 6 (23.08%) UX Design
9 5 (19.23%) Backlog Prioritisation
9 5 (19.23%) Backlog Refinement
9 5 (19.23%) Epics
9 5 (19.23%) Product Management
9 5 (19.23%) Wireframes
9 5 (19.23%) Workflow
Programming Languages
1 3 (11.54%) SQL
2 1 (3.85%) JavaScript
2 1 (3.85%) PHP
Qualifications
1 2 (7.69%) CSPO
Quality Assurance & Compliance
1 2 (7.69%) GDPR
Vendors
1 3 (11.54%) Microsoft
2 1 (3.85%) Adobe
2 1 (3.85%) Ahrefs
2 1 (3.85%) Facebook
2 1 (3.85%) Google
2 1 (3.85%) Instagram
2 1 (3.85%) Salesforce