The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 415 468 492
Rank change year-on-year
+53 +24
Permanent jobs citing Google Analytics 668 486 462
As % of all permanent IT jobs located in the UK 0.59% 0.45% 0.40%
As % of the Business Applications category 7.42% 5.44% 4.91%
Number of salaries quoted 409 360 377
Average salary £35,000 £32,500 £35,000
Average salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £24,500 £24,000 £24,000
10% offered a salary of more than £55,000 £55,000 £52,500
UK excluding London average salary £31,000 £30,000 £32,500
% change year-on-year
+3.33% -7.69%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8997 8938 9413
As % of all permanent IT jobs located in the UK 7.91% 8.26% 8.19%
Number of salaries quoted 6996 7095 7638
Average salary £53,000 £52,500 £52,500
Average salary % change year-on-year
+0.95% -
90% offered a salary of more than £34,500 £32,500 £34,000
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 21 October 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 648 £35,000 +7.69% 83
London +53 355 £40,000 -5.88% 33
South East +7 82 £32,500 +2.36% 14
North West +33 81 £30,000 - 16
City of London +26 77 £42,500 -10.52% 12
Manchester +15 68 £31,500 -3.07% 12
South West -3 44 £27,500 -15.38% 2
Yorkshire -27 32 £29,500 +7.27% 6
East of England -13 28 £28,000 -6.66% 6
Berkshire -6 19 £42,500 +44.06% 5
Devon - 17 £24,500 - 1
Newton Abbot - 17 £24,500 -
Essex +10 16 £52,500 +75.00%
Wiltshire +9 16 £34,500 +20.00%
West Yorkshire -35 15 £33,000 +10.00% 2
Surrey -15 13 £37,500 +3.44% 1
Buckinghamshire +15 12 £45,000 +45.16% 1
Swindon +8 12 £34,500 +20.00%
North East - 12 £28,780 -
West Sussex +3 11 £27,500 - 1
Tyne and Wear - 11 £28,780 -
Newcastle upon Tyne - 11 £28,780 -
Colchester - 11 £55,000 -
Slough +6 10 £42,500 - 1
Milton Keynes -2 9 £50,000 +61.29%
Hertfordshire -14 9 £27,436 +21.93% 3
Leeds -39 9 £27,000 +5.88% 2
Southwark - 9 - -
Scotland -2 8 £47,500 +90.00%
Edinburgh -7 8 £47,500 +5.55%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 21 October 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1359 (100.00%) Google
1 1359 (100.00%) Analytics
2 846 (62.25%) Marketing
3 492 (36.20%) SEO
4 448 (32.97%) HTML
5 421 (30.98%) Analytical Skills
6 400 (29.43%) Web Analytics
7 396 (29.14%) E-Commerce
8 385 (28.33%) Digital Marketing
9 338 (24.87%) JavaScript
10 308 (22.66%) Pay per click
11 304 (22.37%) CSS
12 302 (22.22%) Social Media
13 296 (21.78%) Degree
14 251 (18.47%) Advertising
15 217 (15.97%) User Experience
16 201 (14.79%) Finance
17 193 (14.20%) SQL
18 189 (13.91%) Online Marketing
19 180 (13.25%) Retail
20 170 (12.51%) jQuery
20 170 (12.51%) Adobe
21 166 (12.21%) Agile Software Development
22 161 (11.85%) CMS
23 160 (11.77%) Omniture
24 159 (11.70%) WebTrends
25 157 (11.55%) MS Excel
26 147 (10.82%) Microsoft
27 135 (9.93%) XML
28 131 (9.64%) Project Management

Google Analytics
Top Related IT Skills by Category

For the 6 months to 21 October 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 161 (11.85%) CMS
2 76 (5.59%) WordPress
3 40 (2.94%) IIS
4 38 (2.80%) Apache
5 35 (2.58%) nginx
6 29 (2.13%) SAS
7 20 (1.47%) Sitecore CMS
8 19 (1.40%) Drupal
8 19 (1.40%) SharePoint
9 15 (1.10%) Joomla!
9 15 (1.10%) Tomcat
10 14 (1.03%) Umbraco
11 11 (0.81%) JBoss
12 10 (0.74%) Facebook Platform
12 10 (0.74%) Node.js
13 6 (0.44%) Confluence
14 4 (0.29%) WebSphere
15 3 (0.22%) Sitefinity
15 3 (0.22%) ExpressionEngine
16 2 (0.15%) Alfresco
Applications
1 157 (11.55%) MS Excel
2 103 (7.58%) Photoshop
3 82 (6.03%) MS PowerPoint
4 70 (5.15%) MS Office
5 31 (2.28%) SPSS
6 28 (2.06%) Adobe Illustrator
7 26 (1.91%) Adobe Creative Suite
8 17 (1.25%) Spreadsheet
9 13 (0.96%) MS Visio
10 10 (0.74%) Fireworks
11 6 (0.44%) Adobe Premiere
11 6 (0.44%) FastStats
12 5 (0.37%) InDesign
13 4 (0.29%) OmniGraffle
14 3 (0.22%) MS Project
15 2 (0.15%) GIMP
Business Applications
1 159 (11.70%) WebTrends
2 81 (5.96%) SiteCatalyst
3 33 (2.43%) Magento
4 5 (0.37%) Fredhopper
4 5 (0.37%) Sage 200
4 5 (0.37%) Dynamics CRM
5 2 (0.15%) Tridion
6 1 (0.074%) Optimost
6 1 (0.074%) Dynamics AX
6 1 (0.074%) Oracle CRM
Cloud Services
1 30 (2.21%) SaaS
2 18 (1.32%) MailChimp
2 18 (1.32%) Amazon AWS
3 14 (1.03%) GitHub
4 11 (0.81%) Office 365
5 6 (0.44%) Force.com
6 4 (0.29%) Microsoft Azure
6 4 (0.29%) Basecamp
7 2 (0.15%) Google App Engine
7 2 (0.15%) Heroku
7 2 (0.15%) Google Apps
8 1 (0.074%) Responsys
Communications & Networking
1 53 (3.90%) Internet
2 16 (1.18%) Firewall
3 13 (0.96%) HTTP
4 11 (0.81%) DNS
5 8 (0.59%) SMS
6 6 (0.44%) Intranet
6 6 (0.44%) FTP
7 4 (0.29%) PPP
8 3 (0.22%) Broadband
8 3 (0.22%) GSM
8 3 (0.22%) TCP/IP
9 2 (0.15%) VoIP
9 2 (0.15%) WAN
9 2 (0.15%) DHCP
9 2 (0.15%) VPN
9 2 (0.15%) LAN
9 2 (0.15%) MPLS
9 2 (0.15%) SSH
10 1 (0.074%) IP Telephony
Database & Business Intelligence
1 79 (5.81%) MySQL
2 58 (4.27%) SQL Server
3 37 (2.72%) Relational Database
4 35 (2.58%) Data Mining
5 29 (2.13%) Big Data
6 21 (1.55%) QlikView
7 16 (1.18%) SQL Server Reporting Services
7 16 (1.18%) Redis
8 14 (1.03%) Data Warehouse
9 13 (0.96%) DB2
10 12 (0.88%) SQL Server 2012
11 8 (0.59%) Crystal Reports
12 7 (0.52%) SQL Server Integration Services
13 6 (0.44%) OLAP
13 6 (0.44%) SQL Server Analysis Services
13 6 (0.44%) Hadoop
14 5 (0.37%) NoSQL
14 5 (0.37%) SQL Server 2005
14 5 (0.37%) MS Access
15 4 (0.29%) PostgreSQL
Development Applications
1 45 (3.31%) Git (software)
2 39 (2.87%) JIRA
3 26 (1.91%) Bitbucket
4 24 (1.77%) Subversion
5 17 (1.25%) Axure RP
5 17 (1.25%) Dreamweaver
6 16 (1.18%) Cucumber
7 14 (1.03%) RSpec
8 13 (0.96%) Eclipse
9 11 (0.81%) Ant
9 11 (0.81%) Visual Studio
10 9 (0.66%) Jenkins
10 9 (0.66%) Team Foundation Server
11 7 (0.52%) Jasmine
12 4 (0.29%) RequisitePro
12 4 (0.29%) Balsamiq Mockups
13 3 (0.22%) Grunt
13 3 (0.22%) ClearCase
13 3 (0.22%) LoadRunner
14 2 (0.15%) JUnit
General
1 846 (62.25%) Marketing
2 251 (18.47%) Advertising
3 201 (14.79%) Finance
4 180 (13.25%) Retail
5 79 (5.81%) Publishing
6 18 (1.32%) Games
7 17 (1.25%) Italian Language
8 16 (1.18%) German Language
9 15 (1.10%) Electronics
10 13 (0.96%) Back Office
11 11 (0.81%) French Language
11 11 (0.81%) Billing
12 10 (0.74%) Multimedia
13 9 (0.66%) Spanish Language
14 7 (0.52%) Telecoms
15 6 (0.44%) Automotive
16 5 (0.37%) Law
17 4 (0.29%) Legal
17 4 (0.29%) Music Industry
17 4 (0.29%) Russian Language
Job Titles
1 414 (30.46%) Analyst
2 191 (14.05%) Developer
3 175 (12.88%) Web Analyst
4 125 (9.20%) PPC Specialist
4 125 (9.20%) PPC Manager
4 125 (9.20%) PPC Analyst
4 125 (9.20%) PPC Executive
5 72 (5.30%) Data Analyst
6 62 (4.56%) Web Developer
7 61 (4.49%) Designer
8 57 (4.19%) Front-End Developer
9 49 (3.61%) Insight Analyst
10 48 (3.53%) Marketing Manager
11 44 (3.24%) Marketing Executive
12 42 (3.09%) Web Manager
13 39 (2.87%) Junior
14 37 (2.72%) Account Manager
14 37 (2.72%) Senior Analyst
15 33 (2.43%) Senior Manager
16 30 (2.21%) Technical Analyst
Libraries, Frameworks & Software Standards
1 448 (32.97%) HTML
2 304 (22.37%) CSS
3 170 (12.51%) jQuery
4 135 (9.93%) XML
5 118 (8.68%) HTML5
6 96 (7.06%) .NET
7 84 (6.18%) CSS3
8 72 (5.30%) JSON
9 58 (4.27%) ASP.NET
10 45 (3.31%) Web Services
11 43 (3.16%) Ajax
12 41 (3.02%) RESTful
13 40 (2.94%) XHTML
14 32 (2.35%) Sass
15 26 (1.91%) AngularJS
16 23 (1.69%) REST
16 23 (1.69%) Google Maps API
16 23 (1.69%) JSP
17 22 (1.62%) Backbone.js
18 20 (1.47%) Ruby on Rails
Miscellaneous
1 421 (30.98%) Analytical Skills
2 302 (22.22%) Social Media
3 217 (15.97%) User Experience
4 102 (7.51%) Mathematics
5 79 (5.81%) Copywriting
6 72 (5.30%) Blog
7 69 (5.08%) Statistics
8 61 (4.49%) Computer Science
8 61 (4.49%) Mobile App
9 59 (4.34%) Digital Media
10 48 (3.53%) Economics
11 47 (3.46%) Visualisation
12 31 (2.28%) Performance Metrics
13 28 (2.06%) Physics
14 23 (1.69%) Graphic Design
15 22 (1.62%) New Media
15 22 (1.62%) iPad
16 15 (1.10%) Open Source
17 11 (0.81%) Video Editing
17 11 (0.81%) E-Learning
Operating Systems
1 67 (4.93%) Android
2 57 (4.19%) Apple iOS
3 50 (3.68%) Linux
4 45 (3.31%) Windows
5 14 (1.03%) Solaris
6 9 (0.66%) Mac OS X
7 8 (0.59%) UNIX
8 7 (0.52%) Windows Server 2012
9 6 (0.44%) Windows Server 2008
10 2 (0.15%) Debian
10 2 (0.15%) Ubuntu
10 2 (0.15%) Windows Mobile
10 2 (0.15%) Mac OS
11 1 (0.074%) CentOS
Processes & Methodologies
1 1359 (100.00%) Analytics
2 492 (36.20%) SEO
3 400 (29.43%) Web Analytics
4 396 (29.14%) E-Commerce
5 385 (28.33%) Digital Marketing
6 308 (22.66%) Pay per click
7 189 (13.91%) Online Marketing
8 166 (12.21%) Agile Software Development
9 131 (9.64%) Project Management
10 125 (9.20%) Email Marketing
11 109 (8.02%) Web Development
12 107 (7.87%) Content Management
13 105 (7.73%) Data Analysis
14 104 (7.65%) CRM
15 69 (5.08%) B2B
16 60 (4.42%) Multivariate Testing
17 59 (4.34%) B2C
18 53 (3.90%) Business Intelligence
19 52 (3.83%) Time Management
20 50 (3.68%) Marketing Strategy
Programming Languages
1 338 (24.87%) JavaScript
2 193 (14.20%) SQL
3 120 (8.83%) PHP
4 59 (4.34%) Java
5 43 (3.16%) VBA
6 42 (3.09%) R
7 36 (2.65%) C#
8 29 (2.13%) Ruby
9 22 (1.62%) Python
10 19 (1.40%) PHP5
11 15 (1.10%) Objective-C
12 13 (0.96%) C
12 13 (0.96%) Shell Script
13 11 (0.81%) T-SQL
14 7 (0.52%) VB.NET
15 5 (0.37%) PowerShell
15 5 (0.37%) PHP4
15 5 (0.37%) Perl
16 4 (0.29%) C++
16 4 (0.29%) VBScript
Qualifications
1 296 (21.78%) Degree
2 3 (0.22%) Security Cleared
2 3 (0.22%) Microsoft Certification
2 3 (0.22%) MCSE
3 2 (0.15%) MBA
3 2 (0.15%) SC Cleared
4 1 (0.074%) APMP
4 1 (0.074%) BC Cleared
4 1 (0.074%) PhD
4 1 (0.074%) PMP
4 1 (0.074%) PMI Certification
Quality Assurance & Compliance
1 18 (1.32%) QA
2 5 (0.37%) WAI
2 5 (0.37%) GCP
3 4 (0.29%) SLA
3 4 (0.29%) WCAG
4 2 (0.15%) Data Quality
System Software
1 12 (0.88%) Active Directory
2 7 (0.52%) Hyper-V
Systems Management
1 9 (0.66%) Vagrant
1 9 (0.66%) Puppet
1 9 (0.66%) Capistrano
2 7 (0.52%) Backup Exec
Vendors
1 1359 (100.00%) Google
2 170 (12.51%) Adobe
3 160 (11.77%) Omniture
4 147 (10.82%) Microsoft
5 124 (9.12%) Facebook
6 114 (8.39%) Twitter
7 107 (7.87%) Coremetrics
8 34 (2.50%) ClickTale
9 31 (2.28%) Tableau
9 31 (2.28%) Sitecore
10 28 (2.06%) Tealeaf
11 27 (1.99%) Salesforce.com
12 25 (1.84%) DoubleClick
13 23 (1.69%) Oracle
14 21 (1.55%) Hitwise
15 15 (1.10%) Zend
16 14 (1.03%) Yahoo!
17 13 (0.96%) Business Objects
18 12 (0.88%) Sony
18 12 (0.88%) Eloqua
Oldham, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 40 minutes ago
Newbury, Berkshire
Staffworx Ltd
Salary: excellent salary and bens
Posted: 12 hours ago
Leeds, West Yorkshire
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 15 hours ago
Manchester, Lancashire
Harvey Nash plc
Salary: £35000 - £37000 per annum
Posted: 16 hours ago
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: 16 hours ago
Sheffield, South Yorkshire
HAYS INFORMATION TECHNOLOGY
Salary: £26000.00 - £30000.00 per annum
Posted: 19 hours ago
Merseyside
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 21 hours ago
Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum + Free Parking and Health Care
Posted: 21 hours ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: 21 hours ago
Altrincham, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £28000 per annum
Posted: 21 hours ago
Stockport, Cheshire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 21 hours ago
Bury, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 21 hours ago
Leeds, West Yorkshire
People Source Consulting
Salary: £20000 - £30000 per annum
Posted: 23 hours ago
Slough, Berkshire
Telefonica UK Limited
Salary: Highly Competitive + Car + Pension + Bonus
Posted: Yesterday
London
Future
Salary: Highly Competitive
Posted: Yesterday
City, London
eRecruit Solutions Ltd
Salary: £35000 per annum
Posted: Yesterday
London
CD Sales Recruitment
Salary: Bonus + Benefits
Posted: 3 days ago
City, London
Initi8 Recruitment
Salary: £45000 - £54000 Per Annum 20% bonus + benefits (healthcare,
Posted: 3 days ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Posted: 3 days ago
City, London
Client Server
Salary: £30k to £45k + bonus + benefits
Posted: 3 days ago