The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 405 452 503
Rank change year-on-year
+47 +51
Permanent jobs citing Google Analytics 679 515 458
As % of all permanent IT jobs located in the UK 0.59% 0.48% 0.39%
As % of the Business Applications category 7.67% 5.80% 4.64%
Number of salaries quoted 431 400 402
Average salary £35,000 £35,000 £37,500
Average salary % change year-on-year
- -6.66%
90% offered a salary of more than £25,000 £23,000 £25,000
10% offered a salary of more than £55,000 £55,000 £55,250
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8853 8876 9876
As % of all permanent IT jobs located in the UK 7.72% 8.21% 8.35%
Number of salaries quoted 6876 6940 8168
Average salary £52,500 £51,000 £54,000
Average salary % change year-on-year
+2.94% -5.55%
90% offered a salary of more than £34,000 £32,500 £33,000
10% offered a salary of more than £75,000 £80,000 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 27 August 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 668 £35,000 - 91
London +62 375 £40,000 -11.11% 50
North West +53 105 £29,000 -6.45% 13
Manchester +49 93 £30,750 -0.80% 9
City of London +37 84 £40,000 -11.11% 11
South East -31 72 £40,000 +14.28% 10
Yorkshire -47 33 £28,000 +12.00% 3
South West -13 30 £37,500 +19.04% 3
East of England -13 28 £32,500 +18.18% 5
Surrey +4 22 £32,500 -3.70%
West Midlands +9 20 £35,000 +25.00% 4
Berkshire +5 20 £42,500 +13.33% 5
West Yorkshire -36 18 £22,500 -6.25% 1
Leeds -40 17 £23,000 -4.16% 1
Bristol -4 14 £40,000 +26.98% 1
Birmingham +9 13 £35,000 +25.00% 1
Wiltshire +8 13 £27,500 -15.38% 1
West Sussex +1 13 £30,000 -9.77% 3
Essex - 13 £32,500 - 1
Swindon - 13 £27,500 - 1
Hampshire -19 9 £50,000 +50.37%
Slough +13 8 £42,500 +1.19% 4
East Yorkshire +11 8 £32,500 +18.18%
Portsmouth -13 8 £50,000 +58.73%
Southwark - 8 £48,750 -
Cheshire -6 7 £26,750 -2.72% 1
Cambridge -2 6 £29,500 -28.48%
Cambridgeshire -5 6 £29,500 -15.71%
Hertfordshire -25 6 £35,000 +27.27% 4
Walton-on-Thames +6 5 - -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 27 August 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1368 (100.00%) Google
1 1368 (100.00%) Analytics
2 830 (60.67%) Marketing
3 545 (39.84%) SEO
4 507 (37.06%) HTML
5 398 (29.09%) E-Commerce
6 397 (29.02%) Web Analytics
7 364 (26.61%) Digital Marketing
8 359 (26.24%) JavaScript
9 356 (26.02%) CSS
10 337 (24.63%) Pay per click
11 315 (23.03%) Social Media
12 285 (20.83%) Degree
13 241 (17.62%) Advertising
14 204 (14.91%) SQL
15 195 (14.25%) Adobe
16 190 (13.89%) CMS
16 190 (13.89%) jQuery
17 189 (13.82%) Finance
18 182 (13.30%) Omniture
19 172 (12.57%) WebTrends
20 165 (12.06%) PHP
20 165 (12.06%) Retail
21 164 (11.99%) Online Marketing
22 150 (10.96%) MS Excel
23 148 (10.82%) Web Development
24 137 (10.01%) HTML5
25 133 (9.72%) Microsoft
26 124 (9.06%) Coremetrics
27 121 (8.85%) Email Marketing

Google Analytics
Top Related IT Skills by Category

For the 6 months to 27 August 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 190 (13.89%) CMS
2 101 (7.38%) WordPress
3 66 (4.82%) Apache
4 40 (2.92%) nginx
5 38 (2.78%) IIS
6 31 (2.27%) SAS
7 28 (2.05%) Drupal
8 24 (1.75%) Tomcat
9 18 (1.32%) Joomla!
10 17 (1.24%) Umbraco
11 15 (1.10%) SharePoint
12 14 (1.02%) ExpressionEngine
13 13 (0.95%) Sitecore CMS
14 12 (0.88%) Facebook Platform
15 11 (0.80%) Node.js
16 7 (0.51%) WebSphere
17 5 (0.37%) PrestaShop
18 4 (0.29%) Confluence
19 2 (0.15%) Apache Solr
19 2 (0.15%) Apache Pig
Applications
1 150 (10.96%) MS Excel
2 120 (8.77%) Photoshop
3 92 (6.73%) MS PowerPoint
4 69 (5.04%) MS Office
5 51 (3.73%) Adobe Illustrator
6 28 (2.05%) SPSS
7 24 (1.75%) Fireworks
8 16 (1.17%) MS Visio
9 12 (0.88%) Spreadsheet
10 10 (0.73%) OmniGraffle
11 7 (0.51%) InDesign
11 7 (0.51%) Adobe Premiere
12 6 (0.44%) FastStats
13 2 (0.15%) Stata
Business Applications
1 172 (12.57%) WebTrends
2 110 (8.04%) SiteCatalyst
3 50 (3.65%) Magento
4 8 (0.58%) Fredhopper
5 7 (0.51%) Oracle CRM
5 7 (0.51%) Dynamics CRM
6 5 (0.37%) Sage 200
7 3 (0.22%) SAP InfiniteInsight
8 2 (0.15%) Dynamics AX
9 1 (0.073%) Tridion
Cloud Services
1 28 (2.05%) SaaS
2 24 (1.75%) Amazon AWS
3 21 (1.54%) MailChimp
4 19 (1.39%) GitHub
5 8 (0.58%) Responsys
6 7 (0.51%) Office 365
7 6 (0.44%) Force.com
8 5 (0.37%) Microsoft Azure
8 5 (0.37%) Pure360
9 4 (0.29%) Basecamp
10 2 (0.15%) Google App Engine
10 2 (0.15%) Heroku
10 2 (0.15%) Google Apps
Communications & Networking
1 75 (5.48%) Internet
2 20 (1.46%) Firewall
3 12 (0.88%) HTTP
4 10 (0.73%) DNS
5 8 (0.58%) FTP
6 7 (0.51%) Intranet
7 5 (0.37%) SMS
8 4 (0.29%) PPP
8 4 (0.29%) VPN
9 3 (0.22%) TCP/IP
9 3 (0.22%) Broadband
10 2 (0.15%) GSM
10 2 (0.15%) LAN
10 2 (0.15%) VoIP
10 2 (0.15%) WAN
10 2 (0.15%) DHCP
10 2 (0.15%) MPLS
10 2 (0.15%) SSH
11 1 (0.073%) IP Telephony
Database & Business Intelligence
1 113 (8.26%) MySQL
2 78 (5.70%) SQL Server
3 43 (3.14%) Big Data
4 36 (2.63%) Data Mining
5 29 (2.12%) Relational Database
6 20 (1.46%) QlikView
7 17 (1.24%) SQL Server 2012
8 16 (1.17%) Redis
8 16 (1.17%) Data Warehouse
9 13 (0.95%) MS Access
9 13 (0.95%) DB2
9 13 (0.95%) SQL Server Reporting Services
10 10 (0.73%) Crystal Reports
11 9 (0.66%) SQL Server Integration Services
11 9 (0.66%) Hadoop
11 9 (0.66%) SQL Server Analysis Services
12 5 (0.37%) OLAP
13 4 (0.29%) Oracle Reports
13 4 (0.29%) PostgreSQL
13 4 (0.29%) SQL Server 2008
Development Applications
1 50 (3.65%) Git (software)
2 27 (1.97%) JIRA
3 26 (1.90%) Axure RP
4 25 (1.83%) Subversion
5 19 (1.39%) Bitbucket
6 16 (1.17%) Cucumber
7 14 (1.02%) RSpec
7 14 (1.02%) Dreamweaver
7 14 (1.02%) Ant
8 12 (0.88%) Jenkins
9 11 (0.80%) Visual Studio
10 10 (0.73%) Eclipse
10 10 (0.73%) Balsamiq Mockups
11 8 (0.58%) Team Foundation Server
12 7 (0.51%) Jasmine
13 4 (0.29%) RequisitePro
14 2 (0.15%) PhantomJS
14 2 (0.15%) Sinon.JS
14 2 (0.15%) JUnit
14 2 (0.15%) Maven
General
1 830 (60.67%) Marketing
2 241 (17.62%) Advertising
3 189 (13.82%) Finance
4 165 (12.06%) Retail
5 88 (6.43%) Publishing
6 22 (1.61%) Back Office
6 22 (1.61%) Electronics
7 18 (1.32%) Games
8 16 (1.17%) Billing
9 13 (0.95%) Automotive
10 12 (0.88%) Law
11 10 (0.73%) Multimedia
12 9 (0.66%) Telecoms
13 6 (0.44%) Legal
13 6 (0.44%) Manufacturing
13 6 (0.44%) Banking
13 6 (0.44%) German Language
14 5 (0.37%) French Language
15 4 (0.29%) Russian Language
15 4 (0.29%) Spanish Language
Job Titles
1 412 (30.12%) Analyst
2 202 (14.77%) Developer
3 186 (13.60%) Web Analyst
4 152 (11.11%) PPC Specialist
4 152 (11.11%) PPC Manager
4 152 (11.11%) PPC Analyst
4 152 (11.11%) PPC Executive
5 86 (6.29%) Web Developer
6 73 (5.34%) Designer
7 64 (4.68%) Data Analyst
8 58 (4.24%) Insight Analyst
9 51 (3.73%) Front-End Developer
10 46 (3.36%) Senior Analyst
11 43 (3.14%) Consultant
11 43 (3.14%) Marketing Manager
12 41 (3.00%) Junior
13 39 (2.85%) Web Manager
14 34 (2.49%) Senior Developer
15 31 (2.27%) Senior Manager
16 30 (2.19%) SEO Executive
Libraries, Frameworks & Software Standards
1 507 (37.06%) HTML
2 356 (26.02%) CSS
3 190 (13.89%) jQuery
4 137 (10.01%) HTML5
5 118 (8.63%) XML
6 106 (7.75%) .NET
7 98 (7.16%) CSS3
8 76 (5.56%) JSON
9 65 (4.75%) ASP.NET
10 53 (3.87%) XHTML
11 51 (3.73%) Ajax
12 45 (3.29%) Web Services
13 36 (2.63%) Sass
14 33 (2.41%) RESTful
15 29 (2.12%) Twitter Bootstrap
16 28 (2.05%) REST
17 27 (1.97%) .NET Framework
18 23 (1.68%) ASP.NET MVC
19 22 (1.61%) AngularJS
19 22 (1.61%) LESS
Miscellaneous
1 315 (23.03%) Social Media
2 96 (7.02%) Mathematics
3 91 (6.65%) Statistics
4 74 (5.41%) Copywriting
5 72 (5.26%) Blog
6 69 (5.04%) Mobile App
7 52 (3.80%) Economics
8 50 (3.65%) Digital Media
9 49 (3.58%) Visualisation
9 49 (3.58%) Computer Science
10 37 (2.70%) Physics
11 20 (1.46%) iPad
12 17 (1.24%) New Media
12 17 (1.24%) W3C
13 14 (1.02%) Data Protection Act
13 14 (1.02%) Open Source
14 12 (0.88%) Learning Management System
15 10 (0.73%) Management Information System
15 10 (0.73%) FMCG
16 8 (0.58%) E-Learning
Operating Systems
1 75 (5.48%) Linux
2 68 (4.97%) Android
3 63 (4.61%) Apple iOS
4 57 (4.17%) Windows
5 14 (1.02%) Solaris
6 7 (0.51%) Mac OS X
7 6 (0.44%) UNIX
8 5 (0.37%) Windows Server 2012
9 3 (0.22%) Windows Server 2008
9 3 (0.22%) Mac OS
9 3 (0.22%) Windows Mobile
10 2 (0.15%) Debian
10 2 (0.15%) Ubuntu
10 2 (0.15%) CentOS
11 1 (0.073%) SUSE
Processes & Methodologies
1 1368 (100.00%) Analytics
2 545 (39.84%) SEO
3 398 (29.09%) E-Commerce
4 397 (29.02%) Web Analytics
5 364 (26.61%) Digital Marketing
6 337 (24.63%) Pay per click
7 164 (11.99%) Online Marketing
8 148 (10.82%) Web Development
9 121 (8.85%) Email Marketing
10 118 (8.63%) Project Management
11 117 (8.55%) CRM
11 117 (8.55%) Content Management
12 91 (6.65%) Data Analysis
13 82 (5.99%) Time Management
14 70 (5.12%) Agile Software Development
14 70 (5.12%) B2B
15 67 (4.90%) Multivariate Testing
16 60 (4.39%) Business Intelligence
17 53 (3.87%) MVC
17 53 (3.87%) B2C
Programming Languages
1 359 (26.24%) JavaScript
2 204 (14.91%) SQL
3 165 (12.06%) PHP
4 87 (6.36%) Java
5 42 (3.07%) VBA
6 37 (2.70%) C#
6 37 (2.70%) R
7 36 (2.63%) Python
8 28 (2.05%) PHP5
9 25 (1.83%) Ruby
10 18 (1.32%) Shell Script
11 16 (1.17%) Objective-C
12 10 (0.73%) C
13 6 (0.44%) Perl
14 5 (0.37%) PHP4
15 4 (0.29%) C++
16 3 (0.22%) T-SQL
16 3 (0.22%) VB
17 2 (0.15%) MATLAB
17 2 (0.15%) Delphi
Qualifications
1 285 (20.83%) Degree
2 3 (0.22%) MCSE
2 3 (0.22%) Microsoft Certification
2 3 (0.22%) PMP
2 3 (0.22%) PMI Certification
2 3 (0.22%) MBA
2 3 (0.22%) Security Cleared
3 2 (0.15%) PhD
3 2 (0.15%) SC Cleared
4 1 (0.073%) BC Cleared
4 1 (0.073%) ISTQB
Quality Assurance & Compliance
1 27 (1.97%) QA
2 12 (0.88%) WAI
3 4 (0.29%) SLA
3 4 (0.29%) WCAG
4 1 (0.073%) Data Quality
System Software
1 7 (0.51%) Active Directory
2 5 (0.37%) Hyper-V
Systems Management
1 12 (0.88%) Capistrano
1 12 (0.88%) Puppet
1 12 (0.88%) Vagrant
2 5 (0.37%) Backup Exec
3 1 (0.073%) HP Quality Center
Vendors
1 1368 (100.00%) Google
2 195 (14.25%) Adobe
3 182 (13.30%) Omniture
4 133 (9.72%) Microsoft
5 124 (9.06%) Coremetrics
6 119 (8.70%) Facebook
7 103 (7.53%) Twitter
8 35 (2.56%) Salesforce.com
9 32 (2.34%) Sitecore
10 28 (2.05%) ClickTale
11 27 (1.97%) Oracle
12 24 (1.75%) Yahoo!
13 23 (1.68%) Tealeaf
14 21 (1.54%) Hitwise
15 17 (1.24%) Tableau
15 17 (1.24%) Business Objects
16 15 (1.10%) Zend
17 13 (0.95%) hybris
18 11 (0.80%) Eloqua
18 11 (0.80%) SAP
Sheffield, South Yorkshire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: 3 hours ago
Bristol, Avon
Zetman
Salary: From £24,000 to £27,000 per annum
Posted: 4 hours ago
Swindon, Wiltshire
House of Fraser
Salary: Upto £35,000 0
Posted: 22 hours ago
West Sussex
Clearwater People Solutions
Salary: £23000 - £25000 Per Annum + benefits
Posted: 22 hours ago
Bury, Lancashire
Foresight Recruitment Solutions Ltd
Posted: 22 hours ago
Bury, Lancashire
Foresight Recruitment Solutions Ltd
Salary: DOE
Posted: 22 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: Yesterday
Central London / West End
Verticality Ltd
Salary: £40000 to £45000 per annum - plus benefits
Posted: Yesterday
South East London
Springboard UK Ltd
Salary: From £25,000 to £35,000 per annum (subject to experience).
Posted: Yesterday
North West London
Isabella Oliver Ltd
Posted: Yesterday
North West London
Isabella Oliver Ltd
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
London
Premier Group Recruitment
Salary: £30000 - £40000 per annum + Benefits
Posted: Yesterday
Birmingham, West Midlands (County)
Spring Technology
Salary: £22000.00 - £26000.00 per annum
Posted: Yesterday
City, London
Circle Recruitment
Posted: Yesterday
City, London
Uniting Ambition
Posted: Yesterday
Devon
Purple Monkey
Salary: From £25,000 to £35,000 per annum + Benefits
Posted: 2 days ago
City, London
Rullion IT Plus
Posted: 3 days ago
City, London
Rullion IT Plus
Posted: 3 days ago
Kidlington, Oxfordshire
Understanding Recruitment
Salary: £25000 - £30000 per annum + Bonus, Benefits
Posted: 3 days ago
Manchester, Lancashire
TEKsystems
Salary: £38000 - £50000 per annum
Posted: 4 days ago