The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 524 446 467
Rank change year-on-year
-78 +21
Permanent jobs citing Google Analytics 457 614 572
As % of all permanent IT jobs located in the UK 0.45% 0.58% 0.55%
As % of the Cloud Services category 4.29% 7.55% 9.78%
Number of salaries quoted 396 514 427
Average salary £40,000 £35,000 £37,500
Average salary % change year-on-year
+14.28% -6.66%
90% offered a salary of more than £26,450 £25,000 £25,000
10% offered a salary of more than £60,000 £55,000 £57,500
UK excluding London average salary £33,750 £30,000 £33,500
% change year-on-year
+12.50% -10.44%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
10641 8135 5846
As % of all permanent IT jobs located in the UK 10.45% 7.75% 5.63%
Number of salaries quoted 8966 6593 4743
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £31,000 £30,000 £31,500
10% offered a salary of more than £77,500 £70,000 £75,000
UK excluding London average salary £45,000 £45,000 £43,750
% change year-on-year
- +2.85%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 14 February 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -73 434 £39,500 +11.26% 103
London -53 247 £43,250 +1.76% 52
South East -9 75 £37,500 +15.38% 11
West Midlands -3 33 £30,000 +57.89% 7
Berkshire +13 29 £40,000 +14.28% 1
North West +18 26 £29,250 -12.35% 19
Surrey +23 21 £32,500 +1.56% 2
City of London -2 20 £45,000 +4.21% 11
Yorkshire -8 19 £27,500 -7.79% 6
South West -25 18 £35,000 +27.27% 2
Staffordshire +14 17 £30,000 +53.84%
Reading +9 15 £40,000 -
Dorset +2 14 £36,250 +31.81% 1
East of England +1 13 £45,000 +28.57% 1
Scotland +14 12 £33,500 +17.54% 3
Poole +14 11 £36,250 +16.93% 1
Manchester +11 10 £28,500 -5.00% 12
North Yorkshire +24 9 £27,500 +34.14%
Hampshire +20 9 £42,500 +41.66%
Buckinghamshire +2 8 £27,500 -21.42% 5
Hertfordshire 0 8 £45,000 +80.00% 1
Warwickshire - 8 £24,000 - 1
Tamworth - 8 £30,000 -
Harrogate +18 7 £26,500 +29.26%
Kingston Upon Thames +6 7 £37,500 +17.18%
Oxfordshire -15 7 £40,000 +33.33% 2
Stafford - 7 £27,500 -
Weybridge - 7 £40,000 -
Edinburgh +6 6 £56,750 +99.12% 2
Basingstoke - 6 £42,500 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 14 February 2016, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1107 (100.00%) Analytics
2 1088 (98.28%) Google
3 605 (54.65%) Marketing
4 453 (40.92%) HTML
5 444 (40.11%) SEO
6 366 (33.06%) CSS
7 306 (27.64%) Analytical Skills
8 305 (27.55%) JavaScript
9 281 (25.38%) E-Commerce
10 252 (22.76%) Digital Marketing
11 244 (22.04%) SQL
12 240 (21.68%) Web Analytics
13 216 (19.51%) Adobe
14 212 (19.15%) Web Development
15 205 (18.52%) Degree
16 202 (18.25%) User Experience
17 196 (17.71%) Agile Software Development
18 183 (16.53%) Pay per click
19 179 (16.17%) Social Media
20 176 (15.90%) CMS
21 151 (13.64%) HTML5
22 141 (12.74%) jQuery
23 135 (12.20%) Microsoft
24 133 (12.01%) Retail
25 128 (11.56%) AdWords
26 123 (11.11%) MS Excel
27 120 (10.84%) Finance
28 118 (10.66%) Photoshop
29 116 (10.48%) Tableau
30 114 (10.30%) Adobe Analytics

Google Analytics
Top Related IT Skills by Category

For the 6 months to 14 February 2016, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 176 (15.90%) CMS
2 107 (9.67%) WordPress
3 70 (6.32%) SAS
4 36 (3.25%) IIS
5 25 (2.26%) Drupal
6 23 (2.08%) WebSphere
7 18 (1.63%) Apache Spark
8 17 (1.54%) Sitecore CMS
9 15 (1.36%) Joomla!
10 13 (1.17%) Umbraco
11 10 (0.90%) SharePoint
12 6 (0.54%) Elasticsearch
13 5 (0.45%) Confluence
14 4 (0.36%) Perch
15 3 (0.27%) ExpressionEngine
15 3 (0.27%) Tomcat
16 2 (0.18%) Apache Solr
16 2 (0.18%) Magnolia
16 2 (0.18%) Skype for Business
17 1 (0.090%) Node.js
Applications
1 123 (11.11%) MS Excel
2 118 (10.66%) Photoshop
3 68 (6.14%) MS Office
4 52 (4.70%) MS PowerPoint
5 35 (3.16%) Adobe Creative Suite
6 26 (2.35%) Adobe Illustrator
7 24 (2.17%) SPSS
8 12 (1.08%) OmniGraffle
9 8 (0.72%) Spreadsheet
10 5 (0.45%) Acrobat
11 3 (0.27%) InDesign
11 3 (0.27%) MS Visio
12 2 (0.18%) Fireworks
12 2 (0.18%) MS Project
13 1 (0.090%) Adobe After Effects
13 1 (0.090%) Adobe Premiere
13 1 (0.090%) Final Cut Pro
Business Applications
1 59 (5.33%) WebTrends
2 39 (3.52%) Magento
3 12 (1.08%) Data Workbench
4 11 (0.99%) Payment Gateway
5 8 (0.72%) FastStats
6 4 (0.36%) Dynamics CRM
6 4 (0.36%) OpenCart
6 4 (0.36%) Radian6
7 3 (0.27%) Eloqua
8 2 (0.18%) Adobe Campaign
8 2 (0.18%) SAP Oil and Gas
9 1 (0.090%) SAP CRM
9 1 (0.090%) Shopify
Cloud Services
1 128 (11.56%) AdWords
2 114 (10.30%) Adobe Analytics
3 69 (6.23%) Google Tag Manager
4 40 (3.61%) Google Cloud Platform
5 29 (2.62%) Amazon AWS
6 15 (1.36%) GitHub
7 14 (1.26%) Amazon Kinesis
8 13 (1.17%) SaaS
9 11 (0.99%) Microsoft Azure
10 7 (0.63%) Basecamp
10 7 (0.63%) MailChimp
11 4 (0.36%) Office 365
12 3 (0.27%) Amazon EMR
12 3 (0.27%) Cloud Computing
12 3 (0.27%) Silverpop
13 2 (0.18%) Amazon EC2
13 2 (0.18%) Yammer
14 1 (0.090%) Amazon S3
14 1 (0.090%) Heroku
14 1 (0.090%) PaaS
Communications & Networking
1 65 (5.87%) Internet
2 11 (0.99%) Intranet
3 9 (0.81%) HTTP
4 5 (0.45%) Firewall
5 3 (0.27%) DNS
6 2 (0.18%) Cisco ASA
6 2 (0.18%) HTTPS
6 2 (0.18%) SSL
7 1 (0.090%) ADSL
7 1 (0.090%) DHCP
7 1 (0.090%) Extranet
7 1 (0.090%) FTP
7 1 (0.090%) LAN
7 1 (0.090%) PPP
7 1 (0.090%) SMS
7 1 (0.090%) SMTP
7 1 (0.090%) Structured Cabling
Database & Business Intelligence
1 67 (6.05%) Big Data
2 62 (5.60%) MySQL
2 62 (5.60%) SQL Server
3 61 (5.51%) Data Mining
4 46 (4.16%) Hadoop
5 40 (3.61%) BigQuery
6 36 (3.25%) QlikView
7 25 (2.26%) BusinessObjects
8 22 (1.99%) Data Warehouse
9 21 (1.90%) Spotfire
10 20 (1.81%) Amazon Redshift
11 19 (1.72%) Qlik Sense
12 18 (1.63%) SQL Server Reporting Services
13 17 (1.54%) Lumira
13 17 (1.54%) Pentaho
14 16 (1.45%) NoSQL
15 14 (1.26%) Relational Database
16 13 (1.17%) SQL Server Integration Services
17 9 (0.81%) SQL Server Analysis Services
18 8 (0.72%) Datomic
Development Applications
1 45 (4.07%) Git (software)
2 28 (2.53%) Subversion
3 23 (2.08%) Axure RP
4 17 (1.54%) Visual Studio
5 14 (1.26%) Grunt
5 14 (1.26%) Talend Open Studio
6 10 (0.90%) Vagrant
7 9 (0.81%) Dreamweaver
7 9 (0.81%) Team Foundation Server
8 6 (0.54%) JIRA
9 5 (0.45%) Balsamiq Mockups
10 4 (0.36%) gulp
11 3 (0.27%) Selenium
11 3 (0.27%) SQL Server Management Studio (SSMS)
12 2 (0.18%) Jenkins
12 2 (0.18%) SpecFlow
12 2 (0.18%) TeamCity
13 1 (0.090%) Gradle
13 1 (0.090%) Mockito
13 1 (0.090%) WebDriver
General
1 605 (54.65%) Marketing
2 133 (12.01%) Retail
3 120 (10.84%) Finance
4 101 (9.12%) Advertising
5 41 (3.70%) Publishing
6 31 (2.80%) Games
7 24 (2.17%) Manufacturing
7 24 (2.17%) Telecoms
8 23 (2.08%) Banking
9 15 (1.36%) Brand Awareness
10 6 (0.54%) Automotive
10 6 (0.54%) Financial Institution
10 6 (0.54%) Law
11 5 (0.45%) Legal
11 5 (0.45%) Multimedia
12 3 (0.27%) Back Office
12 3 (0.27%) Electronics
12 3 (0.27%) French Language
12 3 (0.27%) German Language
12 3 (0.27%) Korean Language
Job Titles
1 242 (21.86%) Analyst
2 233 (21.05%) Developer
3 100 (9.03%) Web Developer
4 89 (8.04%) Web Analyst
5 70 (6.32%) SEO Manager
6 66 (5.96%) Front End Developer (Client-Side Developer)
7 58 (5.24%) Data Analyst
8 55 (4.97%) Senior Manager
9 54 (4.88%) Digital Analyst
10 43 (3.88%) .NET Developer
10 43 (3.88%) Designer
11 42 (3.79%) HTML Developer
12 41 (3.70%) Web Analytics Analyst
13 40 (3.61%) JavaScript Developer
13 40 (3.61%) Marketing Manager
14 38 (3.43%) HTML CSS Developer
14 38 (3.43%) SEO Specialist
15 36 (3.25%) Digital Executive
16 35 (3.16%) UX Designer
16 35 (3.16%) Web Manager
Libraries, Frameworks & Software Standards
1 453 (40.92%) HTML
2 366 (33.06%) CSS
3 151 (13.64%) HTML5
4 141 (12.74%) jQuery
5 108 (9.76%) .NET
6 76 (6.87%) CSS3
7 70 (6.32%) Ajax
7 70 (6.32%) ASP.NET
8 68 (6.14%) JSON
9 64 (5.78%) Web Services
10 62 (5.60%) XML
11 59 (5.33%) AngularJS
12 49 (4.43%) ASP.NET MVC
13 48 (4.34%) Twitter Bootstrap
14 42 (3.79%) Sass
15 27 (2.44%) RESTful
16 24 (2.17%) Smarty
17 23 (2.08%) LESS
17 23 (2.08%) XHTML
18 22 (1.99%) KnockoutJS
Miscellaneous
1 306 (27.64%) Analytical Skills
2 202 (18.25%) User Experience
3 179 (16.17%) Social Media
4 92 (8.31%) Visualisation
5 84 (7.59%) Mathematics
6 66 (5.96%) Computer Science
7 56 (5.06%) Statistics
8 44 (3.97%) Digital Media
9 38 (3.43%) Mobile App
10 27 (2.44%) Copywriting
11 26 (2.35%) Blog
12 24 (2.17%) Economics
13 21 (1.90%) Physics
14 20 (1.81%) Algorithms
14 20 (1.81%) W3C
15 16 (1.45%) Graphic Design
15 16 (1.45%) Management Information System
16 15 (1.36%) Life Science
17 12 (1.08%) Internet of Things
18 11 (0.99%) Driving Licence
Operating Systems
1 20 (1.81%) Windows
2 19 (1.72%) Android
3 17 (1.54%) Apple iOS
4 9 (0.81%) Windows Server
5 8 (0.72%) Linux
5 8 (0.72%) Windows 7
6 7 (0.63%) Windows Server 2008
7 4 (0.36%) Mac OS
7 4 (0.36%) Unix
8 2 (0.18%) Red Hat Enterprise Linux
8 2 (0.18%) Windows Server 2012
9 1 (0.090%) Mac OS X
9 1 (0.090%) Windows Mobile
Processes & Methodologies
1 1107 (100.00%) Analytics
2 444 (40.11%) SEO
3 281 (25.38%) E-Commerce
4 252 (22.76%) Digital Marketing
5 240 (21.68%) Web Analytics
6 212 (19.15%) Web Development
7 196 (17.71%) Agile Software Development
8 183 (16.53%) Pay per click
9 104 (9.39%) Business Intelligence
10 83 (7.50%) CRM
11 82 (7.41%) Content Management
12 72 (6.50%) Data Analysis
13 70 (6.32%) MVC
14 65 (5.87%) Email Marketing
15 63 (5.69%) Front End Development
16 62 (5.60%) Tag Management
17 61 (5.51%) Scrum
18 60 (5.42%) Project Management
19 55 (4.97%) Data Visualisation
20 53 (4.79%) Data Analytics
Programming Languages
1 305 (27.55%) JavaScript
2 244 (22.04%) SQL
3 105 (9.49%) PHP
4 83 (7.50%) C#
5 61 (5.51%) R
6 49 (4.43%) Java
7 37 (3.34%) Python
8 18 (1.63%) C
9 17 (1.54%) Ruby
10 14 (1.26%) VBA
11 12 (1.08%) VB
12 11 (0.99%) Groovy
13 10 (0.90%) Objective-C
14 9 (0.81%) VB.NET
15 8 (0.72%) T-SQL
16 4 (0.36%) ActionScript
16 4 (0.36%) MATLAB
16 4 (0.36%) Perl
16 4 (0.36%) PL/SQL
16 4 (0.36%) TypeScript
Qualifications
1 205 (18.52%) Degree
2 5 (0.45%) Postgraduate
3 2 (0.18%) PMI Certification
3 2 (0.18%) Security Cleared
4 1 (0.090%) BC Cleared
4 1 (0.090%) ISTQB
4 1 (0.090%) MBA
4 1 (0.090%) PhD
4 1 (0.090%) SC Cleared
Quality Assurance & Compliance
1 36 (3.25%) QA
2 9 (0.81%) Data Quality
3 2 (0.18%) Sarbanes-Oxley
3 2 (0.18%) WAI
3 2 (0.18%) WCAG
System Software
1 2 (0.18%) Active Directory
2 1 (0.090%) Hyper-V
2 1 (0.090%) VMware Infrastructure
Systems Management
1 6 (0.54%) TeamSite
2 3 (0.27%) Hadoop YARN
3 1 (0.090%) cPanel
3 1 (0.090%) McAfee ePO
3 1 (0.090%) MOM
Vendors
1 1088 (98.28%) Google
2 216 (19.51%) Adobe
3 135 (12.20%) Microsoft
4 116 (10.48%) Tableau
5 110 (9.94%) Omniture
6 52 (4.70%) Facebook
7 44 (3.97%) Twitter
8 36 (3.25%) Oracle
9 35 (3.16%) hybris
10 34 (3.07%) Coremetrics
11 32 (2.89%) IBM
12 27 (2.44%) ATG
13 26 (2.35%) Apple
14 24 (2.17%) Sitecore
15 22 (1.99%) SAP
16 21 (1.90%) Salesforce.com
17 20 (1.81%) TIBCO
18 17 (1.54%) Alteryx
18 17 (1.54%) Birst
18 17 (1.54%) Jaspersoft
London
Big Wednesday Digital Ltd
Posted: 3 hours ago
North West London
Understanding Recruitment
Salary: £50000 - £60000 per annum + Benefits
Posted: 3 hours ago
Edinburgh, Midlothian
Big Wednesday Digital Ltd
Posted: 10 hours ago
Manchester, Lancashire
Big Wednesday Digital Ltd
Posted: 10 hours ago
South West
The People Network
Salary: £28000 - £40000 per annum
Posted: Yesterday
London
ARC IT Recruitment Ltd
Salary: £45000 Per Annum + Great Benefits
Posted: Yesterday
Northamptonshire
Greywood Associates Limited
Salary: £12000 - £16000 per annum + Benefits
Posted: 2 days ago
West London
McGregor Boyall
Salary: £40000 - £50000.00 per annum
Posted: 2 days ago
Coventry, West Midlands (County)
Opilio Recruitment
Salary: £30k - 35k per year
Posted: 2 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £45000 - £50000 per annum + 27 Days holiday, Pension, Childcare
Posted: 2 days ago
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: 2 days ago
Bourne End, Buckinghamshire
Connectus
Salary: £45000 per annum
Posted: 2 days ago
Egham, Surrey
Brightred Resourcing Limited
Salary: From £48,000 to £55,000 per annum £8K Car Allowance, Bonus, Pension, H
Posted: 2 days ago
Aylesbury, Buckinghamshire
Opus Recruitment Solutions Ltd
Salary: £23000 per annum
Posted: 3 days ago
Chester, Cheshire
Applause IT Innovation
Salary: £35000 - £50000 per annum + Training & Progression
Posted: 3 days ago
London
First Point
Salary: £35000.00 - £45000.00 per annum
Posted: 3 days ago
South East London
Overseas Development Institute
Salary: From £32,600 to £38,917 per annum
Posted: 3 days ago
London
Career Moves
Salary: £30000 - £45000 per annum + depending on experience
Posted: 3 days ago
London
Nakama
Salary: Up to £60,000 per annum
Posted: 3 days ago
Central London / West End
ANSON MCCADE
Salary: £35,000 - £53,000 + bonus and benefits
Posted: 3 days ago
Manchester, Lancashire
ReThink Recruitment
Salary: £27000 - £33000 per annum + negotiable (plus benefits!)
Posted: 3 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £40,000 per annum
Posted: 3 days ago
City, London
Vantage Recruitment Solutions Ltd
Salary: Up to £70,000 per annum + Bonus + Benefits
Posted: 3 days ago
Harrow, Middlesex
Understanding Recruitment
Salary: £50000.00 per annum
Posted: 3 days ago
London
Accenture
Salary: Up to £60,000 per annum dependent on experience
Posted: 4 days ago
West London
McGregor Boyall
Salary: £35000.00 - £45000.00 per annum + bens
Posted: 4 days ago
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year + Holidays, Discounts etc...
Posted: 4 days ago
Greater Manchester
Talent Spa
Salary: £10k - 15k per year
Posted: 4 days ago
Slough, Berkshire
RecruitmentRevolution.com Limited
Salary: £35,000 per annum + Healthcare + More Benefits
Posted: 4 days ago
City, London
Searchability
Salary: £60000 per annum
Posted: 5 days ago