The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
2 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 481 460 461
Rank change year-on-year
-21 +1
Permanent jobs citing Google Analytics 454 641 686
As % of all permanent IT jobs located in the UK 0.50% 0.59% 0.60%
As % of the Cloud Services category 3.80% 6.14% 8.59%
Number of salaries quoted 353 521 488
Median salary £40,000 £37,500 £37,500
Median salary % change year-on-year
+6.66% -
90% offered a salary of more than £26,000 £24,080 £25,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London median salary £37,000 £35,000 £31,500
% change year-on-year
+5.71% +11.11%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11951 10433 7986
As % of all permanent IT jobs located in the UK 13.13% 9.63% 6.93%
Number of salaries quoted 10047 8804 6548
Median salary £52,500 £50,000 £49,000
Median salary % change year-on-year
+5.00% +2.04%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £80,000 £72,500 £77,500
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 2 December 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 2 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 423 £41,500 +10.66% 75
London -4 195 £47,500 +14.45% 35
South East +52 97 £45,000 +12.50% 4
West Midlands -22 35 £34,000 -2.85% 6
Hampshire +16 34 £33,500 -4.28% 2
East of England 0 29 £35,000 -26.31% 3
Southampton - 29 £33,500 -
North West -50 23 £34,500 +15.00% 9
Yorkshire -9 21 £42,500 +54.54% 10
Staffordshire -15 18 £35,000 -
Manchester -34 18 £35,000 -6.66% 4
Hertfordshire +7 17 £30,000 -14.28% 3
Surrey -2 17 £41,250 -8.33%
City of London -6 15 £32,500 -21.68% 9
East Midlands +15 12 £39,250 -17.36% 5
Scotland +26 11 £31,500 -10.00%
Buckinghamshire +17 11 £45,000 -14.28%
Watford +4 11 £30,000 -36.84% 1
Berkshire +31 10 £45,000 +21.62%
South West +14 10 £32,500 +18.18% 3
Tamworth +4 10 £60,000 +100.00%
Sheffield +15 9 £55,000 +57.14%
South Yorkshire +14 9 £55,000 +57.14%
Northern Ireland - 9 £35,000 -
County Antrim - 9 £35,000 -
Belfast - 9 £35,000 -
Nottingham - 8 £42,500 - 1
Nottinghamshire - 8 £42,500 - 1
East Sussex +31 7 £40,000 - 1
Brighton +31 7 £40,000 - 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 2 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 903 (99.78%) Analytics
2 887 (98.01%) Google
3 532 (58.78%) Marketing
4 371 (40.99%) SEO
5 318 (35.14%) HTML
6 315 (34.81%) Digital Marketing
7 272 (30.06%) E-Commerce
8 258 (28.51%) CSS
9 221 (24.42%) JavaScript
10 213 (23.54%) Analytical Skills
11 195 (21.55%) SQL
12 193 (21.33%) Web Analytics
13 183 (20.22%) Social Media
14 167 (18.45%) Pay per click
15 162 (17.90%) Adobe
15 162 (17.90%) Agile Software Development
16 156 (17.24%) User Experience
17 152 (16.80%) CMS
18 146 (16.13%) Degree
19 118 (13.04%) Web Development
20 116 (12.82%) AdWords
21 109 (12.04%) Advertising
22 108 (11.93%) HTML5
23 96 (10.61%) Adobe Analytics
24 93 (10.28%) Retail
25 92 (10.17%) WordPress
26 87 (9.61%) MS Excel
27 85 (9.39%) Business Intelligence
28 83 (9.17%) Finance
28 83 (9.17%) jQuery

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 152 (16.80%) CMS
2 92 (10.17%) WordPress
3 31 (3.43%) SAS
4 27 (2.98%) Drupal
5 21 (2.32%) Joomla!
6 17 (1.88%) EPiServer CMS
6 17 (1.88%) SharePoint
7 14 (1.55%) Sitecore CMS
7 14 (1.55%) Umbraco
8 12 (1.33%) IIS
9 8 (0.88%) Adobe Experience Manager
9 8 (0.88%) WebSphere
10 7 (0.77%) Apache
11 6 (0.66%) Apache Pig
12 5 (0.55%) Confluence
13 4 (0.44%) Apache Spark
13 4 (0.44%) Marvel
14 3 (0.33%) Elasticsearch
14 3 (0.33%) OpenStack
15 2 (0.22%) Oracle SOA Suite
Applications
1 87 (9.61%) MS Excel
2 77 (8.51%) Photoshop
3 57 (6.30%) MS PowerPoint
4 35 (3.87%) MS Office
5 26 (2.87%) SPSS
6 18 (1.99%) Adobe Illustrator
7 10 (1.10%) InDesign
8 9 (0.99%) Adobe Creative Suite
9 7 (0.77%) Spreadsheet
10 5 (0.55%) Pixate
10 5 (0.55%) UXPin
11 4 (0.44%) Adobe Captivate
11 4 (0.44%) InVision
12 3 (0.33%) Fireworks
13 2 (0.22%) InfoPath
Business Applications
1 46 (5.08%) WebTrends
2 34 (3.76%) Magento
3 21 (2.32%) Adobe Campaign
4 15 (1.66%) FastStats
5 14 (1.55%) OpenCart
6 7 (0.77%) Payment Gateway
7 5 (0.55%) Shopify
8 4 (0.44%) CubeCart
9 3 (0.33%) Dynamics CRM
9 3 (0.33%) Sprinklr
10 2 (0.22%) Eloqua
10 2 (0.22%) Oracle BPM
11 1 (0.11%) Kissmetrics
11 1 (0.11%) Radian6
11 1 (0.11%) Unica
Cloud Services
1 116 (12.82%) AdWords
2 96 (10.61%) Adobe Analytics
3 42 (4.64%) Google Tag Manager
4 30 (3.31%) Amazon AWS
5 19 (2.10%) SaaS
6 17 (1.88%) GitHub
7 15 (1.66%) MailChimp
8 8 (0.88%) Google Cloud Platform
9 6 (0.66%) SmartFocus
10 5 (0.55%) Amazon S3
11 4 (0.44%) Heroku
11 4 (0.44%) Sage Pay
12 3 (0.33%) Microsoft Azure
12 3 (0.33%) Pure360
12 3 (0.33%) Responsys
13 2 (0.22%) Adobe Creative Cloud
13 2 (0.22%) Amazon Kinesis
13 2 (0.22%) AWS Lambda
13 2 (0.22%) DigitalOcean
13 2 (0.22%) Office 365
Communications & Networking
1 34 (3.76%) Internet
2 7 (0.77%) HTTP
3 6 (0.66%) Skype
4 4 (0.44%) Intranet
4 4 (0.44%) SSH
5 2 (0.22%) Wi-Fi
6 1 (0.11%) Broadband
6 1 (0.11%) Extranet
6 1 (0.11%) FTP
6 1 (0.11%) HTTPS
6 1 (0.11%) PPP
6 1 (0.11%) SMS
Database & Business Intelligence
1 67 (7.40%) SQL Server
2 48 (5.30%) Big Data
3 47 (5.19%) MySQL
4 27 (2.98%) Power BI
5 24 (2.65%) Data Warehouse
5 24 (2.65%) QlikView
6 23 (2.54%) Relational Database
7 19 (2.10%) NoSQL
7 19 (2.10%) SQL Server Integration Services
8 18 (1.99%) Hadoop
9 16 (1.77%) Mixpanel
10 15 (1.66%) BusinessObjects
11 14 (1.55%) SQL Server Reporting Services
12 13 (1.44%) Data Mining
12 13 (1.44%) Pentaho
13 12 (1.33%) RDBMS
14 11 (1.22%) PostgreSQL
14 11 (1.22%) SQL Server Analysis Services
15 9 (0.99%) MongoDB
16 8 (0.88%) Amazon Redshift
Development Applications
1 33 (3.65%) Git (software)
2 24 (2.65%) Axure RP
3 19 (2.10%) Subversion
4 15 (1.66%) JIRA
5 14 (1.55%) Visual Website Optimizer
6 13 (1.44%) Talend Open Studio
7 10 (1.10%) Dreamweaver
8 8 (0.88%) Grunt
9 7 (0.77%) Team Foundation Server
10 6 (0.66%) Microsoft Blend
10 6 (0.66%) Visual Studio
11 5 (0.55%) Jasmine
11 5 (0.55%) PHPUnit
12 4 (0.44%) CircleCI
12 4 (0.44%) Geb
12 4 (0.44%) Gradle
12 4 (0.44%) Karma Test Runner
12 4 (0.44%) Protractor
12 4 (0.44%) Spock
13 3 (0.33%) gulp
General
1 532 (58.78%) Marketing
2 109 (12.04%) Advertising
3 93 (10.28%) Retail
4 83 (9.17%) Finance
5 44 (4.86%) Publishing
6 43 (4.75%) Games
7 26 (2.87%) Telecoms
8 25 (2.76%) Banking
9 20 (2.21%) Brand Awareness
10 14 (1.55%) French Language
11 13 (1.44%) Legal
11 13 (1.44%) Spanish Language
12 12 (1.33%) Italian Language
13 7 (0.77%) Automotive
13 7 (0.77%) Manufacturing
14 6 (0.66%) Online Betting
15 5 (0.55%) Law
15 5 (0.55%) Multimedia
16 3 (0.33%) Electronics
17 2 (0.22%) Back Office
Job Titles
1 248 (27.40%) Analyst
2 161 (17.79%) Developer
3 86 (9.50%) Web Analyst
4 76 (8.40%) Marketing Manager
5 72 (7.96%) Digital Analyst
6 64 (7.07%) Google Analytics Analyst
7 57 (6.30%) Data Analyst
8 56 (6.19%) Digital Marketing Manager
9 53 (5.86%) Marketing Executive
10 50 (5.52%) SEO Manager
11 45 (4.97%) Designer
11 45 (4.97%) E-Commerce Manager
12 44 (4.86%) Analytics Manager
13 43 (4.75%) Front End Developer (Client-Side Developer)
13 43 (4.75%) Web Manager
14 39 (4.31%) .NET Developer
14 39 (4.31%) UX Designer
15 37 (4.09%) Digital Executive
15 37 (4.09%) Senior Analyst
16 36 (3.98%) Web Developer
Libraries, Frameworks & Software Standards
1 318 (35.14%) HTML
2 258 (28.51%) CSS
3 108 (11.93%) HTML5
4 83 (9.17%) jQuery
5 70 (7.73%) .NET
6 69 (7.62%) CSS3
7 54 (5.97%) ASP.NET
8 51 (5.64%) Web Services
9 33 (3.65%) ASP.NET MVC
10 28 (3.09%) JSON
10 28 (3.09%) Twitter Bootstrap
11 26 (2.87%) REST
12 24 (2.65%) AngularJS
12 24 (2.65%) RESTful
12 24 (2.65%) XML
13 23 (2.54%) Ajax
14 19 (2.10%) .NET Framework
15 17 (1.88%) LESS
16 16 (1.77%) ASP.NET Web Forms
17 13 (1.44%) Sass
Miscellaneous
1 213 (23.54%) Analytical Skills
2 183 (20.22%) Social Media
3 156 (17.24%) User Experience
4 55 (6.08%) Visualisation
5 54 (5.97%) Computer Science
6 45 (4.97%) Mathematics
7 41 (4.53%) Digital Media
8 34 (3.76%) Blog
8 34 (3.76%) Statistics
9 28 (3.09%) Copywriting
10 26 (2.87%) Algorithms
11 23 (2.54%) Economics
12 22 (2.43%) Mobile App
13 17 (1.88%) Credit Risk
13 17 (1.88%) Management Information System
14 10 (1.10%) Psychology
15 8 (0.88%) Fintech
15 8 (0.88%) Social Network
16 7 (0.77%) Physics
17 6 (0.66%) FMCG
Operating Systems
1 17 (1.88%) Linux
2 15 (1.66%) Apple iOS
3 14 (1.55%) Android
4 13 (1.44%) Windows
5 3 (0.33%) Unix
6 1 (0.11%) CentOS
6 1 (0.11%) Mac OS
6 1 (0.11%) Red Hat Enterprise Linux
6 1 (0.11%) Windows Server
Processes & Methodologies
1 903 (99.78%) Analytics
2 371 (40.99%) SEO
3 315 (34.81%) Digital Marketing
4 272 (30.06%) E-Commerce
5 193 (21.33%) Web Analytics
6 167 (18.45%) Pay per click
7 162 (17.90%) Agile Software Development
8 118 (13.04%) Web Development
9 85 (9.39%) Business Intelligence
10 77 (8.51%) Data Analysis
11 72 (7.96%) Email Marketing
12 69 (7.62%) MVC
13 67 (7.40%) Online Marketing
14 64 (7.07%) Digital Analytics
15 60 (6.63%) Content Management
16 59 (6.52%) Actionable Insight
17 57 (6.30%) Scrum
18 52 (5.75%) Data Analytics
19 50 (5.52%) Wireframes
20 48 (5.30%) Project Management
Programming Languages
1 221 (24.42%) JavaScript
2 195 (21.55%) SQL
3 75 (8.29%) C#
4 65 (7.18%) PHP
5 30 (3.31%) Java
6 26 (2.87%) R
7 22 (2.43%) T-SQL
7 22 (2.43%) VBA
8 21 (2.32%) Python
9 12 (1.33%) VB
9 12 (1.33%) VB.NET
10 8 (0.88%) PL/SQL
10 8 (0.88%) Ruby
11 6 (0.66%) PHP 5
11 6 (0.66%) XAML
12 5 (0.55%) ES6
12 5 (0.55%) Groovy
13 4 (0.44%) CoffeeScript
13 4 (0.44%) MATLAB
14 3 (0.33%) C
Qualifications
1 146 (16.13%) Degree
2 15 (1.66%) Analytics IQ
3 4 (0.44%) Security Cleared
4 3 (0.33%) BC Cleared
4 3 (0.33%) DBS Check
5 2 (0.22%) MBA
5 2 (0.22%) PMI Certification
6 1 (0.11%) CIMA
6 1 (0.11%) SAS Certification
6 1 (0.11%) SC Cleared
Quality Assurance & Compliance
1 21 (2.32%) QA
2 12 (1.33%) SLA
3 10 (1.10%) Data Quality
4 3 (0.33%) Actionable Recommendations
5 2 (0.22%) PCI DSS
5 2 (0.22%) WAI
System Software
1 8 (0.88%) Snort
2 3 (0.33%) Active Directory
3 1 (0.11%) VirtualBox
3 1 (0.11%) VMware Infrastructure
3 1 (0.11%) Xen
Systems Management
1 8 (0.88%) EnCase
1 8 (0.88%) McAfee ePO
1 8 (0.88%) RSA enVision
1 8 (0.88%) RSA Security Analytics
2 3 (0.33%) Puppet
3 1 (0.11%) Ansible
3 1 (0.11%) Graphite
3 1 (0.11%) Nagios
3 1 (0.11%) OpenNMS
3 1 (0.11%) Opscode Chef
3 1 (0.11%) ZABBIX
3 1 (0.11%) Zenoss
Vendors
1 887 (98.01%) Google
2 162 (17.90%) Adobe
3 77 (8.51%) Microsoft
4 71 (7.85%) Tableau
5 60 (6.63%) Omniture
6 59 (6.52%) Facebook
7 40 (4.42%) Twitter
8 36 (3.98%) Optimizely
9 19 (2.10%) EPiServer
10 18 (1.99%) IBM
10 18 (1.99%) Oracle
11 17 (1.88%) ClickTale
12 15 (1.66%) DoubleClick
12 15 (1.66%) Sitecore
13 13 (1.44%) Talend
14 11 (1.22%) hybris
15 10 (1.10%) Splunk
15 10 (1.10%) Tealeaf
16 9 (0.99%) Coremetrics
16 9 (0.99%) PayPal
Watford, Hertfordshire
Understanding Recruitment
Salary: £30000.00 per annum + Benefits
Posted: 11 hours ago
Liverpool, Merseyside
Signature Living Ltd
Salary: Competitive
Posted: 10 hours ago
Nottingham, Nottinghamshire
Computer People
Salary: £23000 - £27000 per annum + flex hours, parking, good pension
Posted: 15 hours ago
Swindon, Wiltshire
Hydrogen Group
Posted: 9 hours ago
Blackburn, Lancashire
Jagger Talent
Salary: From £18,000 to £20,000 per annum Extensive Blue-Chip Benefits
Posted: Yesterday
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 17 hours ago
Leeds, West Yorkshire
Searchability
Salary: £20000 - £28000 per annum
Posted: Yesterday
London
Opilio Recruitment
Salary: From £55,000 to £60,000 per annum
Posted: 11 hours ago
North Yorkshire
Burns Sheehan
Salary: £30000 - £45000 per annum
Posted: Yesterday
South Wales
Stott & May
Posted: Yesterday
Leeds, West Yorkshire
Hotfoot Recruitment
Salary: Up to £45,000 per annum
Posted: Yesterday
Leeds, West Yorkshire
Applause IT Innovation
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £22000.00 - £28000.00 per annum
Posted: Yesterday
City, London
Computer People
Salary: £30000.00 - £35000.00 per annum
Posted: Yesterday
Swindon, Wiltshire
HAYS INFORMATION TECHNOLOGY
Salary: £45000 - £52000 per annum + Benefits
Posted: Yesterday
City, London
ReThink Recruitment
Salary: £38000.00 per annum
Posted: Yesterday
Leicester, Leicestershire
Greywood Associates Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Bradford-On-Avon, Wiltshire
Global Technology Solutions Ltd
Salary: £30000 - £42000 per annum + ben
Posted: 3 days ago
Bradford-On-Avon, Wiltshire
Global Technology Solutions Ltd
Salary: £30000 - £42000 per annum + ben
Posted: 3 days ago
London
Stafford-Sharp Associates
Salary: £20000.00 - £25000.00 per annum
Posted: 3 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Burns Sheehan
Salary: £20000.00 - £28000.00 per annum
Posted: 3 days ago
London
Stott & May
Salary: £35000 - £345000 per annum
Posted: 4 days ago
City, London
Premier Media
Posted: 2 days ago
South East London
Zoopla Property Group Plc
Salary: Excellent benefits including bonus, free breakfast & onsite gym
Posted: 2 days ago
London
Stafford-Sharp Associates
Salary: £18000 - £20000 per annum
Posted: 2 days ago
Portsmouth, Hampshire
Complete Tech Limited
Salary: Up to £40,000 per annum + great benefits as listed
Posted: 3 days ago
City, London
Harris Global
Salary: From £50,000 to £65,000 per annum + bonus and benefits
Posted: 2 days ago
City, London
Go IT Recruitment Ltd
Salary: From £45,000 to £55,000 per annum + excellent benefits
Posted: 2 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £25k per year
Posted: 4 days ago