The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 495 457 458
Rank change year-on-year
-38 +1
Permanent jobs citing Google Analytics 482 640 691
As % of all permanent IT jobs located in the UK 0.49% 0.58% 0.57%
As % of the Cloud Services category 4.18% 6.73% 8.63%
Number of salaries quoted 411 518 504
Median salary £37,500 £37,500 £35,000
Median salary % change year-on-year
- +7.14%
90% offered a salary of more than £25,000 £25,000 £24,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London median salary £32,500 £34,066 £31,500
% change year-on-year
-4.59% +8.14%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11520 9503 8007
As % of all permanent IT jobs located in the UK 11.81% 8.58% 6.66%
Number of salaries quoted 9793 7720 6525
Median salary £52,500 £50,000 £50,000
Median salary % change year-on-year
+5.00% -
90% offered a salary of more than £32,500 £30,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 1 July 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 1 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -32 464 £37,500 - 65
London -35 216 £47,500 +13.09% 29
South East -2 66 £35,000 - 10
North West +19 56 £32,500 +10.16% 9
Manchester +12 41 £32,250 +11.20% 8
West Midlands +4 40 £27,500 -29.48% 7
Surrey +48 29 £37,500 +13.63% 3
Yorkshire -10 27 £30,000 -7.69% 3
South West +13 25 £42,500 +6.25% 4
West Yorkshire +35 18 £30,000 +33.33% 2
East Midlands +8 16 £33,750 -15.62%
City of London -9 16 £56,250 +40.62% 2
Wiltshire +23 15 - - 1
Swindon +13 15 - - 1
East of England +27 14 £29,500 -26.25% 2
Shrewsbury - 12 £25,000 -
Shropshire - 12 £25,000 -
Cheshire +43 11 £35,000 +7.69%
West Sussex +9 10 £32,500 -40.90% 1
Woking +3 10 £37,500 +36.36%
Hampshire -1 10 £25,500 -1.92% 3
Worcestershire - 10 £30,750 -
Staffordshire -8 9 £32,500 -23.52% 2
Scotland +1 8 £41,961 +23.41% 1
Oxfordshire -16 8 £37,500 +25.00%
Bradford - 8 £30,000 -
Leeds +17 6 £22,500 - 2
Edinburgh +13 6 £43,211 +32.95% 1
Hertfordshire +13 6 £50,000 +31.57%
Dorset +11 6 £42,500 +28.30% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 1 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 972 (99.79%) Analytics
2 967 (99.28%) Google
3 520 (53.39%) Marketing
4 373 (38.30%) HTML
5 365 (37.47%) SEO
6 291 (29.88%) CSS
7 281 (28.85%) JavaScript
8 263 (27.00%) E-Commerce
9 246 (25.26%) Analytical Skills
10 230 (23.61%) Web Analytics
11 218 (22.38%) Digital Marketing
12 198 (20.33%) SQL
13 182 (18.69%) Agile Software Development
14 181 (18.58%) Degree
15 179 (18.38%) User Experience
16 175 (17.97%) Adobe
17 158 (16.22%) Social Media
18 150 (15.40%) Pay per click
19 146 (14.99%) CMS
20 139 (14.27%) HTML5
21 135 (13.86%) jQuery
22 133 (13.66%) Web Development
23 114 (11.70%) MS Excel
24 110 (11.29%) Microsoft
25 108 (11.09%) Retail
25 108 (11.09%) AdWords
26 106 (10.88%) Finance
27 104 (10.68%) Advertising
28 102 (10.47%) Computer Science
29 98 (10.06%) Adobe Analytics

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 146 (14.99%) CMS
2 69 (7.08%) WordPress
3 53 (5.44%) SAS
4 23 (2.36%) Tomcat
5 18 (1.85%) Apache Solr
6 16 (1.64%) Sitecore CMS
7 15 (1.54%) IIS
8 14 (1.44%) Drupal
9 13 (1.33%) Umbraco
10 12 (1.23%) Apache TomEE
11 11 (1.13%) SharePoint
12 10 (1.03%) Apache Spark
13 9 (0.92%) Joomla!
14 7 (0.72%) WebSphere
15 6 (0.62%) ExpressionEngine
16 5 (0.51%) Elasticsearch
17 3 (0.31%) Adobe Experience Manager
17 3 (0.31%) Perch
18 2 (0.21%) Confluence
18 2 (0.21%) Oracle Workflow
Applications
1 114 (11.70%) MS Excel
2 69 (7.08%) Photoshop
3 56 (5.75%) SPSS
4 44 (4.52%) MS PowerPoint
5 39 (4.00%) MS Office
6 19 (1.95%) Adobe Creative Suite
7 14 (1.44%) Adobe Illustrator
8 10 (1.03%) Pixate
8 10 (1.03%) UXPin
9 9 (0.92%) Spreadsheet
10 7 (0.72%) Acrobat
11 5 (0.51%) 3ds Max
11 5 (0.51%) Fireworks
12 4 (0.41%) InDesign
13 2 (0.21%) InfoPath
14 1 (0.10%) Adobe Premiere
14 1 (0.10%) InVision
14 1 (0.10%) MS Project
14 1 (0.10%) Open Workbench
14 1 (0.10%) Stata
Business Applications
1 40 (4.11%) WebTrends
2 24 (2.46%) Magento
3 4 (0.41%) Eloqua
3 4 (0.41%) SAP Oil and Gas
4 3 (0.31%) Dynamics CRM
4 3 (0.31%) OpenCart
4 3 (0.31%) Radian6
5 2 (0.21%) Adobe Campaign
5 2 (0.21%) Oracle BPM
5 2 (0.21%) Payment Gateway
6 1 (0.10%) Data Workbench
6 1 (0.10%) FastStats
6 1 (0.10%) SDL Web 8
6 1 (0.10%) Unica
Cloud Services
1 108 (11.09%) AdWords
2 98 (10.06%) Adobe Analytics
3 74 (7.60%) Google Tag Manager
4 42 (4.31%) Amazon AWS
5 19 (1.95%) GitHub
6 14 (1.44%) SaaS
7 13 (1.33%) Google Cloud Platform
8 9 (0.92%) Amazon Kinesis
9 8 (0.82%) Heroku
9 8 (0.82%) MailChimp
10 7 (0.72%) Amazon EC2
11 6 (0.62%) Amazon S3
12 5 (0.51%) Basecamp
12 5 (0.51%) Silverpop
13 4 (0.41%) Adobe Creative Cloud
13 4 (0.41%) Microsoft Azure
14 3 (0.31%) Google Play
14 3 (0.31%) iTunes
14 3 (0.31%) Office 365
15 2 (0.21%) CloudFront
Communications & Networking
1 42 (4.31%) Internet
2 14 (1.44%) Intranet
3 8 (0.82%) HTTP
4 5 (0.51%) Skype
5 4 (0.41%) Firewall
6 3 (0.31%) DNS
7 2 (0.21%) Cisco ASA
7 2 (0.21%) FTP
7 2 (0.21%) HTTPS
7 2 (0.21%) TCP/IP
7 2 (0.21%) VPN
8 1 (0.10%) ADSL
8 1 (0.10%) Broadband
8 1 (0.10%) Extranet
8 1 (0.10%) LAN
8 1 (0.10%) Network Security
8 1 (0.10%) SSH
8 1 (0.10%) SSL
8 1 (0.10%) Structured Cabling
8 1 (0.10%) Wireshark
Database & Business Intelligence
1 59 (6.06%) SQL Server
2 44 (4.52%) QlikView
3 40 (4.11%) MySQL
4 30 (3.08%) Big Data
5 29 (2.98%) SQL Server Reporting Services
6 27 (2.77%) Data Mining
7 25 (2.57%) Relational Database
8 19 (1.95%) Qlik Sense
9 18 (1.85%) NoSQL
10 17 (1.75%) Pentaho
11 16 (1.64%) Amazon Redshift
11 16 (1.64%) Mixpanel
12 15 (1.54%) Data Warehouse
12 15 (1.54%) Hadoop
12 15 (1.54%) PostgreSQL
12 15 (1.54%) Spotfire
13 13 (1.33%) BigQuery
13 13 (1.33%) Lumira
14 11 (1.13%) SQL Server Integration Services
15 10 (1.03%) BusinessObjects
Development Applications
1 52 (5.34%) Git (software)
2 33 (3.39%) Subversion
3 20 (2.05%) Visual Studio
4 15 (1.54%) Grunt
5 14 (1.44%) PHPUnit
6 13 (1.33%) Talend Open Studio
6 13 (1.33%) Team Foundation Server
6 13 (1.33%) Visual Website Optimizer
7 11 (1.13%) JIRA
8 10 (1.03%) Axure RP
8 10 (1.03%) Dreamweaver
8 10 (1.03%) Selenium
9 7 (0.72%) Eclipse
10 3 (0.31%) Android Studio
10 3 (0.31%) Firebug
10 3 (0.31%) Geb
10 3 (0.31%) Gradle
10 3 (0.31%) Jenkins
10 3 (0.31%) JUnit
10 3 (0.31%) Spock
General
1 520 (53.39%) Marketing
2 108 (11.09%) Retail
3 106 (10.88%) Finance
4 104 (10.68%) Advertising
5 37 (3.80%) Publishing
6 36 (3.70%) Banking
7 21 (2.16%) Games
7 21 (2.16%) Telecoms
8 16 (1.64%) Law
9 10 (1.03%) Manufacturing
10 7 (0.72%) French Language
10 7 (0.72%) Spanish Language
11 6 (0.62%) Italian Language
12 5 (0.51%) Automotive
12 5 (0.51%) Brand Awareness
12 5 (0.51%) Legal
12 5 (0.51%) Pharmaceutical
13 4 (0.41%) Electronics
13 4 (0.41%) Multimedia
14 3 (0.31%) German Language
Job Titles
1 247 (25.36%) Analyst
2 199 (20.43%) Developer
3 118 (12.11%) Web Analyst
4 62 (6.37%) Web Analytics Analyst
5 58 (5.95%) Google Analytics Analyst
6 56 (5.75%) SEO Manager
7 50 (5.13%) Marketing Manager
8 49 (5.03%) Google Analytics Web Analyst
9 48 (4.93%) Web Developer
10 47 (4.83%) Data Analyst
10 47 (4.83%) Web Manager
11 46 (4.72%) Front End Developer (Client-Side Developer)
12 43 (4.41%) Consultant
13 41 (4.21%) Analytics Manager
13 41 (4.21%) Digital Analyst
14 38 (3.90%) Designer
14 38 (3.90%) E-Commerce Analyst
14 38 (3.90%) SEO Specialist
15 35 (3.59%) HTML Developer
15 35 (3.59%) Marketing Executive
Libraries, Frameworks & Software Standards
1 373 (38.30%) HTML
2 291 (29.88%) CSS
3 139 (14.27%) HTML5
4 135 (13.86%) jQuery
5 78 (8.01%) Web Services
6 76 (7.80%) CSS3
7 71 (7.29%) .NET
8 68 (6.98%) JSON
9 66 (6.78%) XML
10 52 (5.34%) Twitter Bootstrap
11 48 (4.93%) ASP.NET
12 44 (4.52%) AngularJS
13 38 (3.90%) Ajax
14 37 (3.80%) ASP.NET MVC
15 36 (3.70%) RESTful
16 32 (3.29%) REST
17 29 (2.98%) Sass
18 24 (2.46%) LESS
19 23 (2.36%) Flash
20 18 (1.85%) JSP
Miscellaneous
1 246 (25.26%) Analytical Skills
2 179 (18.38%) User Experience
3 158 (16.22%) Social Media
4 102 (10.47%) Computer Science
5 84 (8.62%) Visualisation
6 69 (7.08%) Mathematics
7 49 (5.03%) Statistics
8 47 (4.83%) Mobile App
9 30 (3.08%) Digital Media
10 27 (2.77%) Algorithms
11 26 (2.67%) Psychology
12 25 (2.57%) Blog
13 21 (2.16%) Copywriting
14 18 (1.85%) Physics
15 17 (1.75%) Economics
16 16 (1.64%) Management Information System
17 11 (1.13%) Data Extraction
17 11 (1.13%) Fintech
18 9 (0.92%) iPad
19 7 (0.72%) Telematics
Operating Systems
1 37 (3.80%) Windows
2 28 (2.87%) Apple iOS
3 24 (2.46%) Android
4 21 (2.16%) Linux
5 9 (0.92%) Windows Server
6 6 (0.62%) Red Hat Enterprise Linux
6 6 (0.62%) Windows 7
7 4 (0.41%) Unix
7 4 (0.41%) Windows Mobile
8 3 (0.31%) Windows Server 2008
8 3 (0.31%) Windows Server 2012
9 2 (0.21%) Windows Phone
10 1 (0.10%) CentOS
10 1 (0.10%) Mac OS X
10 1 (0.10%) Ubuntu
Processes & Methodologies
1 972 (99.79%) Analytics
2 365 (37.47%) SEO
3 263 (27.00%) E-Commerce
4 230 (23.61%) Web Analytics
5 218 (22.38%) Digital Marketing
6 182 (18.69%) Agile Software Development
7 150 (15.40%) Pay per click
8 133 (13.66%) Web Development
9 74 (7.60%) Wireframes
10 72 (7.39%) Business Intelligence
10 72 (7.39%) MVC
11 70 (7.19%) Content Management
12 64 (6.57%) Tag Management
13 63 (6.47%) CRM
14 62 (6.37%) Front End Development
15 57 (5.85%) Digital Analytics
15 57 (5.85%) Email Marketing
16 54 (5.54%) Project Management
17 52 (5.34%) Data Visualisation
18 51 (5.24%) B2C
Programming Languages
1 281 (28.85%) JavaScript
2 198 (20.33%) SQL
3 96 (9.86%) PHP
4 71 (7.29%) C#
5 57 (5.85%) Java
6 51 (5.24%) R
7 26 (2.67%) VBA
8 18 (1.85%) Python
8 18 (1.85%) VB.NET
9 14 (1.44%) PHP 5
9 14 (1.44%) T-SQL
10 13 (1.33%) Objective-C
10 13 (1.33%) Ruby
11 7 (0.72%) ActionScript
11 7 (0.72%) C++
12 5 (0.51%) Groovy
12 5 (0.51%) Lua
12 5 (0.51%) PL/SQL
12 5 (0.51%) VB
13 3 (0.31%) Data Analysis Expressions (DAX)
Qualifications
1 181 (18.58%) Degree
2 8 (0.82%) DBS Check
3 5 (0.51%) Security Cleared
4 4 (0.41%) BC Cleared
5 2 (0.21%) Postgraduate
6 1 (0.10%) CIMA
6 1 (0.10%) MBA
6 1 (0.10%) MCITP
6 1 (0.10%) MCSE
6 1 (0.10%) Microsoft Certification
6 1 (0.10%) PhD
6 1 (0.10%) SC Cleared
Quality Assurance & Compliance
1 33 (3.39%) QA
2 7 (0.72%) PCI DSS
3 5 (0.51%) Data Quality
3 5 (0.51%) HL7
4 2 (0.21%) SLA
4 2 (0.21%) WAI
5 1 (0.10%) Sarbanes-Oxley
System Software
1 2 (0.21%) Active Directory
2 1 (0.10%) Docker
2 1 (0.10%) Hyper-V
2 1 (0.10%) VMware Infrastructure
Systems Management
1 1 (0.10%) Ansible
1 1 (0.10%) McAfee ePO
1 1 (0.10%) MOM
1 1 (0.10%) Nagios
1 1 (0.10%) Opscode Chef
1 1 (0.10%) ZABBIX
Vendors
1 967 (99.28%) Google
2 175 (17.97%) Adobe
3 110 (11.29%) Microsoft
4 86 (8.83%) Tableau
5 66 (6.78%) Omniture
6 62 (6.37%) Facebook
7 53 (5.44%) Twitter
8 34 (3.49%) Coremetrics
9 23 (2.36%) Tealium
10 22 (2.26%) PayPal
11 21 (2.16%) Optimizely
12 20 (2.05%) Sitecore
13 19 (1.95%) IBM
13 19 (1.95%) Oracle
14 17 (1.75%) DoubleClick
14 17 (1.75%) SAP
15 15 (1.54%) Apple
15 15 (1.54%) Endeca
16 13 (1.33%) Talend
16 13 (1.33%) TIBCO
Bury, Lancashire
Applause IT Innovation
Salary: £22000 - £25000 per annum + Benefits & Pension
Posted: 10 hours ago
Portsmouth, Hampshire
First Point
Salary: £25000.00 - £35000.00 per annum
Posted: 9 hours ago
Stafford, Staffordshire
Uniting Ambition
Salary: £35k - 45k per year + Bonus, Holidays, Discounts, Pension, Life Assura
Posted: 16 hours ago
Manchester, Lancashire
Applause IT Innovation
Salary: £25000 - £35000 per annum + Benefits
Posted: 10 hours ago
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £26000 - £32000 per annum
Posted: 9 hours ago
London
Salt
Salary: £46000.00 - £48000.00 per annum + bonus + benefits
Posted: 10 hours ago
Doncaster, South Yorkshire
Spring Technology
Salary: £20000.00 - £35000.00 per annum
Posted: Yesterday
South West London
IT Executive Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 7 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 15 hours ago
London
Opilio Recruitment
Salary: £50k - 60k per year
Posted: 9 hours ago
Bedford, Bedfordshire
DMS Computer Recruitment
Salary: From £22,000 to £32,000 per annum £22-32k pa depending on experience +
Posted: Yesterday
Poole, Dorset
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £50000 per annum + benefits
Posted: Yesterday
Gateshead, Tyne and Wear
Connectus
Salary: £32000 per annum + benefits
Posted: 11 hours ago
High Wycombe, Buckinghamshire
Arden Resourcing Limited
Salary: £36000.00 - £44000.00 per annum + 25 days holiday, Bonus etc
Posted: Yesterday
Leeds, West Yorkshire
CoreCom Consulting
Salary: £20000 - £25000 per annum + free breakfast, free coffee, etc
Posted: 2 days ago
Bristol, Avon
Opus Recruitment Solutions Ltd
Salary: Up to £24,000
Posted: 2 days ago
Redhill, Surrey
Digitech Resourcing Ltd
Salary: From £50,000 to £90,000 per annum plus 16% bonus plus package
Posted: 2 days ago
Edinburgh, Midlothian
Harvey Nash plc
Posted: 10 hours ago
High Wycombe, Buckinghamshire
Arden Resourcing Limited
Salary: £28000.00 - £30000.00 per annum + Excellent package
Posted: Yesterday
London
Ascend Consulting
Salary: From £30,000 to £45,000 per annum
Posted: 3 days ago
London
Salt
Salary: £35000.00 - £40000.00 per annum + bonus + benefits
Posted: Yesterday
London
PCR
Salary: £40000.00 - £50000.00 per annum + benefits package
Posted: Yesterday
London
Mortimer Spinks
Salary: £20000 - £24000 per annum
Posted: 2 days ago
London
Preferred Choice
Salary: £25000 - £30000 per annum
Posted: 3 days ago
London
Technology People UK
Salary: From £45,000 to £60,000 per annum + Bonus + Benefits
Posted: 2 days ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 4 days ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 4 days ago
London
Networking People
Salary: £85000 - £90000 per annum + full corporate benefits & shares
Posted: 9 hours ago