Permanent IT Jobs Contract IT Jobs

The first part of the table below looks at the demand for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 March 2010 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Business Applications category.

LinkGoogle Analytics
Location
3 months to
17 Mar 2010
Same period 2009Same period 2008
Rank458575930
Rank change year-on-year
Up+117Up+355
Matching permanent IT job ads23810648
As % of all permanent IT jobs located in the UK0.277 %0.125 %0.024 %
As % of the Business Applications category4.204 %1.709 %0.342 %
Salaries quoted2219646
Average salary£32,500£32,500£35,000
Average salary % change year-on-year
--7.140 %
90% of jobs offered a salary of more than£24,000£25,000£27,500
10% of jobs offered a salary of more than£62,500£42,500£47,000
UK excluding London average salary£28,000£26,500£32,500
% change year-on-year
+5.660 %-18.46 %
IT Job Market, Business Applications CategoryAll Business Applications
UK
Permanent IT job ads with a match in the
Business Applications category
5661620214026
As % of all permanent IT jobs located in the UK6.590 %7.301 %6.921 %
Salaries quoted4276459310632
Average salary£52,500£50,000£50,000
Average salary % change year-on-year
+5.000 %-
90% of jobs offered a salary of more than£32,500£32,500£34,000
10% of jobs offered a salary of more than£75,000£70,000£75,000
UK excluding London average salary£50,000£50,000£50,000

Google Analytics
Demand Trend

The chart provides the 3-month moving total beginning in 2004 of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Demand Trend

Google Analytics
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend

Google Analytics
Salary Histogram

The chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 17 March 2010 within the UK.

Google Analytics Salary Histogram

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 17 March 2010. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

LocationRank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
EnglandUp+120235£32,500-
LondonUp+55125£42,500+21.42 %
East of EnglandUp+3040£31,500+11.50 %
City of LondonDown-2635£35,000-
North WestUp+1822£21,500-14.00 %
South WestUp+3020£32,500+30.00 %
South EastUp+116£28,500-5.00 %
DorsetUp+514£32,500-
BournemouthNew entry-13£32,500-
EssexUp+3012£32,500+8.33 %
CheshireUp+1311£21,500-20.37 %
IpswichNew entry-11£27,500-
SuffolkNew entry-11£27,500-
HertfordshireUp+59£35,000-6.66 %
CambridgeshireUp+48£26,000-1.88 %
ColchesterNew entry-8£32,500-
BerkshireNew entry-7£30,000-
ManchesterUp+15£26,500+1.92 %
YorkshireNew entry-5£23,250-
West MidlandsUp+224£30,000+4.34 %
CambridgeDown-14£26,000-1.88 %
St AlbansNew entry-4£40,000-
LiverpoolNew entry-4£25,000-
BracknellNew entry-4£29,250-
HampshireNew entry-4£22,000-
MerseysideNew entry-4£25,000-
SurreyUp+73£32,500+8.33 %
ScotlandUp+73£26,500+6.00 %
BarnstapleNew entry-3£35,000-
NottinghamNew entry-3£25,000-

Google Analytics
Top 30 Related IT Skills

For the 6 months to 17 March 2010, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1402 (99.75 %)Google
2232 (57.57 %)Marketing
3228 (56.58 %)SEO
4172 (42.68 %)Pay per click
5143 (35.48 %)HTML
6141 (34.99 %)Web Analytics
7138 (34.24 %)WebTrends
8114 (28.29 %)Omniture
9101 (25.06 %)JavaScript
1096 (23.82 %)E-Commerce
1187 (21.59 %)CSS
1280 (19.85 %)Online Marketing
1375 (18.61 %)Flash
1471 (17.62 %)SQL
1565 (16.13 %)PHP
1661 (15.14 %)XML
1756 (13.90 %)CMS
1850 (12.41 %)Internet
1850 (12.41 %)Photoshop
1949 (12.16 %)XHTML
1949 (12.16 %)Statistics
1949 (12.16 %)Degree
2044 (10.92 %)Advertising
2142 (10.42 %)Web Development
2142 (10.42 %)Coremetrics
2237 (9.181 %)Finance
2335 (8.685 %)Social Network
2335 (8.685 %)Social Media
2434 (8.437 %)Project Management
2533 (8.189 %)Java

Google Analytics
Top Related IT Skills by Category

For the 6 months to 17 March 2010, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

IT Job Market, Application Development CategoryApplication Development
1143 (35.48 %)HTML
287 (21.59 %)CSS
375 (18.61 %)Flash
461 (15.14 %)XML
549 (12.16 %)XHTML
624 (5.955 %).NET
624 (5.955 %)AJAX
719 (4.715 %)ASP.NET
816 (3.970 %)ASP
912 (2.978 %)jQuery
106 (1.489 %)CodeIgniter
106 (1.489 %)XSLT
115 (1.241 %)YUI
124 (0.993 %)Spring
124 (0.993 %).NET Framework
124 (0.993 %)JSP
133 (0.744 %)Web Services
133 (0.744 %)Zend Framework
133 (0.744 %)CakePHP
133 (0.744 %)WF
IT Job Market, Application Platforms CategoryApplication Platforms
156 (13.90 %)CMS
215 (3.722 %)WordPress
311 (2.730 %)Drupal
48 (1.985 %)Apache
48 (1.985 %)SAS
56 (1.489 %)Joomla!
65 (1.241 %)ExpressionEngine
74 (0.993 %)Magento
74 (0.993 %)EPiServer
74 (0.993 %)Rhythmyx
82 (0.496 %)Immediacy CMS
82 (0.496 %)SharePoint
82 (0.496 %)Tomcat
82 (0.496 %)TeamSite
82 (0.496 %)IIS
91 (0.248 %)Umbraco
91 (0.248 %)Mambo
91 (0.248 %)Morello
91 (0.248 %)TYPO3
91 (0.248 %)SharePoint Server 2007
IT Job Market, Applications CategoryApplications
150 (12.41 %)Photoshop
223 (5.707 %)Adobe Illustrator
312 (2.978 %)MS Excel
410 (2.481 %)Fireworks
57 (1.737 %)SPSS
66 (1.489 %)MS Office
73 (0.744 %)MS Visio
82 (0.496 %)MS PowerPoint
IT Job Market, Business Applications CategoryBusiness Applications
1138 (34.24 %)WebTrends
22 (0.496 %)Summit
31 (0.248 %)Microsoft CRM
31 (0.248 %)Dynamics CRM
IT Job Market, Communications & Networking CategoryCommunications & Networking
150 (12.41 %)Internet
22 (0.496 %)Intranet
31 (0.248 %)DNS
IT Job Market, Database & Business Intelligence CategoryDatabase & Business Intelligence
126 (6.452 %)SQL Server
220 (4.963 %)MySQL
311 (2.730 %)Data Mining
43 (0.744 %)Datawarehouse
43 (0.744 %)Database Marketing
52 (0.496 %)BusinessObjects
52 (0.496 %)ETL
61 (0.248 %)SQL Server 2000
61 (0.248 %)MS Access
61 (0.248 %)SQL Server 2005
61 (0.248 %)SQL Server 2008
IT Job Market, Development Applications CategoryDevelopment Applications
115 (3.722 %)Dreamweaver
25 (1.241 %)Visual Studio
32 (0.496 %)Selenium
32 (0.496 %)Subversion
32 (0.496 %)CruiseControl
32 (0.496 %)JUnit
41 (0.248 %)NUnit
41 (0.248 %)Expression Blend
IT Job Market, General CategoryGeneral
1232 (57.57 %)Marketing
244 (10.92 %)Advertising
337 (9.181 %)Finance
435 (8.685 %)Social Media
522 (5.459 %)Retail
621 (5.211 %)Interactive Media
712 (2.978 %)Games
88 (1.985 %)Online Games
97 (1.737 %)Education
97 (1.737 %)Insurance
106 (1.489 %)Pensions
114 (0.993 %)Front Office
114 (0.993 %)Health
123 (0.744 %)Law
123 (0.744 %)Banking
132 (0.496 %)Private Banking
132 (0.496 %)Graphic Design
132 (0.496 %)Publishing
141 (0.248 %)Government
141 (0.248 %)Animation
IT Job Market, Job Titles CategoryJob Titles
1113 (28.04 %)Analyst
279 (19.60 %)Web Analyst
372 (17.87 %)Developer
458 (14.39 %)Web Developer
542 (10.42 %)SEO Specialist
623 (5.707 %)Front-End Developer
722 (5.459 %)Front-End Web Developer
820 (4.963 %)PHP Developer
919 (4.715 %)Web Manager
1017 (4.218 %)Consultant
1112 (2.978 %)Account Manager
1112 (2.978 %)SEO Manager
1211 (2.730 %)Designer
1211 (2.730 %)Data Analyst
1211 (2.730 %)Performance Analyst
1310 (2.481 %)Web Designer
149 (2.233 %)Business Analyst
158 (1.985 %)PHP Web Developer
158 (1.985 %)Senior Developer
167 (1.737 %)Webmaster
IT Job Market, Miscellaneous CategoryMiscellaneous
149 (12.16 %)Statistics
235 (8.685 %)Social Network
331 (7.692 %)W3C
419 (4.715 %)Blog
510 (2.481 %)French Language
510 (2.481 %)German Language
67 (1.737 %)Derivative
67 (1.737 %)Portuguese Language
67 (1.737 %)Computer Science
67 (1.737 %)Swedish Language
76 (1.489 %)SaaS
76 (1.489 %)Spanish Language
76 (1.489 %)Italian Language
85 (1.241 %)Mathematics
85 (1.241 %)Russian Language
93 (0.744 %)Taxonomies
93 (0.744 %)Economics
93 (0.744 %)Copywriting
102 (0.496 %)Visualisation
102 (0.496 %)Data Protection Act
IT Job Market, Operating Systems CategoryOperating Systems
19 (2.233 %)Windows
19 (2.233 %)Linux
IT Job Market, Processes & Methodologies CategoryProcesses & Methodologies
1228 (56.58 %)SEO
2172 (42.68 %)Pay per click
3141 (34.99 %)Web Analytics
496 (23.82 %)E-Commerce
580 (19.85 %)Online Marketing
642 (10.42 %)Web Development
734 (8.437 %)Project Management
833 (8.189 %)Data Analysis
932 (7.940 %)Competitor Analysis
1031 (7.692 %)Content Management
1128 (6.948 %)Digital Marketing
1222 (5.459 %)Web Design
1320 (4.963 %)Benchmarking
1320 (4.963 %)CRM
1413 (3.226 %)Internet Marketing
1512 (2.978 %)Email Marketing
1610 (2.481 %)Search Engine Marketing
179 (2.233 %)MVC
179 (2.233 %)OOP
179 (2.233 %)OOD
IT Job Market, Programming Languages CategoryProgramming Languages
1101 (25.06 %)JavaScript
271 (17.62 %)SQL
365 (16.13 %)PHP
433 (8.189 %)Java
511 (2.730 %)ActionScript
610 (2.481 %)C#
79 (2.233 %)VBA
88 (1.985 %)PHP5
95 (1.241 %)C
103 (0.744 %)PHP4
112 (0.496 %)XPath
112 (0.496 %)VB
121 (0.248 %)JCL
121 (0.248 %)VB.NET
121 (0.248 %)T-SQL
121 (0.248 %)Perl
121 (0.248 %)VB6
121 (0.248 %)Ruby
IT Job Market, Qualifications CategoryQualifications
149 (12.16 %)Degree
21 (0.248 %)Microsoft Certification
IT Job Market, Quality Assurance & Compliance CategoryQuality Assurance & Compliance
15 (1.241 %)SLA
24 (0.993 %)QA
31 (0.248 %)Sarbanes-Oxley
31 (0.248 %)WAI
31 (0.248 %)PCI DSS
IT Job Market, System Software CategorySystem Software
12 (0.496 %)Active Directory
IT Job Market, Vendors CategoryVendors
1402 (99.75 %)Google
2114 (28.29 %)Omniture
342 (10.42 %)Coremetrics
416 (3.970 %)Microsoft
515 (3.722 %)Yahoo!
612 (2.978 %)DoubleClick
711 (2.730 %)Adobe
84 (0.993 %)Zend
84 (0.993 %)EMC
93 (0.744 %)ATG
93 (0.744 %)Unica
102 (0.496 %)WebSideStory
102 (0.496 %)Cognos
102 (0.496 %)Chordiant
102 (0.496 %)Business Objects
111 (0.248 %)Oracle
111 (0.248 %)Lawson