The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 533 458 467
Rank change year-on-year
-75 +9
Permanent jobs citing Google Analytics 448 619 690
As % of all permanent IT jobs located in the UK 0.45% 0.58% 0.58%
As % of the Cloud Services category 3.97% 6.81% 8.94%
Number of salaries quoted 394 491 498
Median salary £37,500 £35,000 £35,000
Median salary % change year-on-year
+7.14% -
90% offered a salary of more than £26,850 £22,000 £23,500
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London median salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11292 9090 7720
As % of all permanent IT jobs located in the UK 11.46% 8.52% 6.48%
Number of salaries quoted 9559 7282 6344
Median salary £52,500 £50,000 £47,500
Median salary % change year-on-year
+5.00% +5.26%
90% offered a salary of more than £32,500 £30,000 £30,000
10% offered a salary of more than £80,000 £70,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 24 May 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -59 431 £37,500 +7.14% 99
London -25 249 £46,000 +15.00% 50
South East +11 55 £36,000 +20.00% 15
North West +17 40 £35,000 +40.00% 16
Manchester +3 29 £37,500 +50.00% 11
City of London -21 29 £55,000 +37.50% 4
West Midlands -37 28 £30,000 +34.83% 4
Buckinghamshire +39 22 £35,000 +27.27% 1
Yorkshire -21 22 £30,000 -7.69% 4
Surrey +15 18 £37,500 +19.04% 3
South West +4 17 £27,500 -18.51% 3
West Yorkshire +16 14 £30,000 +33.33% 4
East Midlands +8 10 £32,500 +0.69% 2
Scotland 0 9 £41,421 +18.34% 1
Shropshire - 9 £25,000 - 1
Shrewsbury - 9 £25,000 - 1
Bradford - 9 £30,000 - 1
Milton Keynes +30 8 £30,000 -4.00%
East of England +5 7 £50,000 +31.57% 5
West Sussex -8 7 £35,000 -36.36% 4
Cheshire +21 6 £33,000 +15.78% 5
Staffordshire +4 6 £28,500 -32.94%
Edinburgh +3 6 £43,211 +23.45% 1
Wiltshire +1 6 - - 1
Swindon -3 6 - - 1
Northamptonshire +14 5 £32,500 -38.09% 1
Northampton +8 5 £32,500 -33.33%
Dorset +7 5 £27,500 -16.98% 1
Woking +7 5 £37,500 +36.36% 1
Bury +5 5 £24,000 - 3

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 915 (99.89%) Analytics
2 908 (99.13%) Google
3 499 (54.48%) Marketing
4 355 (38.76%) SEO
5 354 (38.65%) HTML
6 271 (29.59%) CSS
7 257 (28.06%) JavaScript
8 247 (26.97%) E-Commerce
9 245 (26.75%) Analytical Skills
10 229 (25.00%) Web Analytics
11 194 (21.18%) Digital Marketing
12 190 (20.74%) SQL
13 186 (20.31%) Adobe
14 173 (18.89%) Degree
15 169 (18.45%) User Experience
16 161 (17.58%) Agile Software Development
17 156 (17.03%) Web Development
18 153 (16.70%) Social Media
19 147 (16.05%) Pay per click
20 129 (14.08%) jQuery
21 127 (13.86%) CMS
22 116 (12.66%) HTML5
23 105 (11.46%) Retail
24 104 (11.35%) Advertising
25 99 (10.81%) Finance
25 99 (10.81%) MS Excel
25 99 (10.81%) AdWords
26 98 (10.70%) Microsoft
27 95 (10.37%) Adobe Analytics
28 87 (9.50%) PHP

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 127 (13.86%) CMS
2 61 (6.66%) WordPress
3 54 (5.90%) SAS
4 23 (2.51%) Tomcat
5 19 (2.07%) IIS
6 18 (1.97%) Apache Solr
7 17 (1.86%) Drupal
8 16 (1.75%) Sitecore CMS
9 13 (1.42%) Umbraco
10 12 (1.31%) Apache Spark
10 12 (1.31%) Apache TomEE
11 9 (0.98%) Node.js
11 9 (0.98%) SharePoint
11 9 (0.98%) WebSphere
12 7 (0.76%) Joomla!
13 5 (0.55%) ExpressionEngine
14 3 (0.33%) Elasticsearch
14 3 (0.33%) Perch
15 1 (0.11%) Adobe Experience Manager
15 1 (0.11%) Confluence
Applications
1 99 (10.81%) MS Excel
2 84 (9.17%) Photoshop
3 48 (5.24%) SPSS
4 42 (4.59%) MS Office
5 34 (3.71%) MS PowerPoint
6 23 (2.51%) Adobe Creative Suite
7 16 (1.75%) Adobe Illustrator
8 10 (1.09%) Spreadsheet
9 8 (0.87%) Acrobat
10 5 (0.55%) 3ds Max
11 4 (0.44%) Fireworks
12 3 (0.33%) InDesign
13 2 (0.22%) OmniGraffle
14 1 (0.11%) Adobe Premiere
14 1 (0.11%) MS Project
14 1 (0.11%) MS Visio
14 1 (0.11%) Open Workbench
14 1 (0.11%) Stata
Business Applications
1 44 (4.80%) WebTrends
2 22 (2.40%) Magento
3 4 (0.44%) SAP Oil and Gas
4 3 (0.33%) Adobe Campaign
4 3 (0.33%) OpenCart
4 3 (0.33%) Radian6
5 2 (0.22%) Dynamics CRM
6 1 (0.11%) Data Workbench
6 1 (0.11%) Eloqua
6 1 (0.11%) FastStats
6 1 (0.11%) SDL Web 8
Cloud Services
1 99 (10.81%) AdWords
2 95 (10.37%) Adobe Analytics
3 66 (7.21%) Google Tag Manager
4 31 (3.38%) Amazon AWS
5 19 (2.07%) Google Cloud Platform
6 12 (1.31%) SaaS
7 11 (1.20%) Amazon Kinesis
7 11 (1.20%) GitHub
8 9 (0.98%) MailChimp
9 7 (0.76%) Amazon EC2
10 6 (0.66%) Heroku
11 5 (0.55%) Amazon S3
11 5 (0.55%) Basecamp
11 5 (0.55%) Microsoft Azure
12 3 (0.33%) Google Play
12 3 (0.33%) iTunes
13 2 (0.22%) Adobe Creative Cloud
13 2 (0.22%) Silverpop
14 1 (0.11%) Google Drive
14 1 (0.11%) Office 365
Communications & Networking
1 39 (4.26%) Internet
2 15 (1.64%) Intranet
3 6 (0.66%) HTTP
4 4 (0.44%) Firewall
5 2 (0.22%) Cisco ASA
5 2 (0.22%) DNS
5 2 (0.22%) FTP
5 2 (0.22%) VPN
6 1 (0.11%) ADSL
6 1 (0.11%) DHCP
6 1 (0.11%) Extranet
6 1 (0.11%) HTTPS
6 1 (0.11%) LAN
6 1 (0.11%) Network Security
6 1 (0.11%) SMTP
6 1 (0.11%) SSH
6 1 (0.11%) SSL
6 1 (0.11%) Structured Cabling
6 1 (0.11%) TCP/IP
6 1 (0.11%) Wireshark
Database & Business Intelligence
1 52 (5.68%) SQL Server
2 41 (4.48%) QlikView
3 39 (4.26%) MySQL
4 34 (3.71%) Big Data
5 33 (3.60%) Data Mining
6 21 (2.29%) SQL Server Reporting Services
7 20 (2.18%) Relational Database
8 19 (2.07%) BigQuery
8 19 (2.07%) Qlik Sense
9 17 (1.86%) Hadoop
9 17 (1.86%) Spotfire
10 15 (1.64%) Lumira
10 15 (1.64%) Pentaho
11 14 (1.53%) Amazon Redshift
12 10 (1.09%) Data Warehouse
13 9 (0.98%) NoSQL
14 7 (0.76%) PostgreSQL
15 5 (0.55%) MongoDB
15 5 (0.55%) PowerPivot
16 4 (0.44%) SQL Server 2012
Development Applications
1 45 (4.91%) Git (software)
2 26 (2.84%) Subversion
3 23 (2.51%) Visual Studio
4 12 (1.31%) Grunt
4 12 (1.31%) Team Foundation Server
5 11 (1.20%) Talend Open Studio
6 10 (1.09%) Selenium
7 9 (0.98%) Dreamweaver
7 9 (0.98%) PHPUnit
8 8 (0.87%) JIRA
9 7 (0.76%) Axure RP
10 6 (0.66%) Eclipse
11 3 (0.33%) Android Studio
11 3 (0.33%) JUnit
12 2 (0.22%) Geb
12 2 (0.22%) Gradle
12 2 (0.22%) Jasmine
12 2 (0.22%) Jenkins
12 2 (0.22%) Karma Test Runner
12 2 (0.22%) Spock
General
1 499 (54.48%) Marketing
2 105 (11.46%) Retail
3 104 (11.35%) Advertising
4 99 (10.81%) Finance
5 41 (4.48%) Publishing
6 27 (2.95%) Banking
7 25 (2.73%) Telecoms
8 15 (1.64%) Games
8 15 (1.64%) Law
9 12 (1.31%) Manufacturing
10 8 (0.87%) Legal
11 6 (0.66%) Pharmaceutical
12 5 (0.55%) Electronics
13 4 (0.44%) Automotive
13 4 (0.44%) Brand Awareness
13 4 (0.44%) Multimedia
14 3 (0.33%) French Language
14 3 (0.33%) German Language
14 3 (0.33%) Korean Language
14 3 (0.33%) Local Government
Job Titles
1 223 (24.34%) Analyst
2 177 (19.32%) Developer
3 108 (11.79%) Web Analyst
4 60 (6.55%) Web Developer
5 57 (6.22%) Web Analytics Analyst
6 54 (5.90%) SEO Manager
7 47 (5.13%) Marketing Manager
8 43 (4.69%) Data Analyst
9 42 (4.59%) Analytics Manager
10 40 (4.37%) SEO Specialist
11 38 (4.15%) Consultant
12 37 (4.04%) E-Commerce Analyst
12 37 (4.04%) Front End Developer (Client-Side Developer)
13 36 (3.93%) Web Manager
14 31 (3.38%) Digital Analyst
15 30 (3.28%) SEO Executive
16 29 (3.17%) Senior Analyst
17 27 (2.95%) Analytics Consultant
17 27 (2.95%) Digital Executive
17 27 (2.95%) Marketing Executive
Libraries, Frameworks & Software Standards
1 354 (38.65%) HTML
2 271 (29.59%) CSS
3 129 (14.08%) jQuery
4 116 (12.66%) HTML5
5 75 (8.19%) Web Services
6 72 (7.86%) .NET
7 71 (7.75%) JSON
8 66 (7.21%) XML
9 58 (6.33%) CSS3
10 50 (5.46%) ASP.NET
11 49 (5.35%) Twitter Bootstrap
12 44 (4.80%) AngularJS
13 37 (4.04%) Ajax
14 36 (3.93%) ASP.NET MVC
15 29 (3.17%) RESTful
16 28 (3.06%) REST
17 25 (2.73%) Sass
18 19 (2.07%) D3.js
18 19 (2.07%) Flash
19 17 (1.86%) JSP
Miscellaneous
1 245 (26.75%) Analytical Skills
2 169 (18.45%) User Experience
3 153 (16.70%) Social Media
4 84 (9.17%) Computer Science
5 81 (8.84%) Visualisation
6 66 (7.21%) Mathematics
7 52 (5.68%) Mobile App
8 45 (4.91%) Statistics
9 30 (3.28%) Blog
10 28 (3.06%) Algorithms
11 27 (2.95%) Digital Media
12 22 (2.40%) Copywriting
12 22 (2.40%) Psychology
13 18 (1.97%) Physics
14 17 (1.86%) Economics
15 15 (1.64%) Management Information System
16 12 (1.31%) iPad
17 11 (1.20%) Data Extraction
18 10 (1.09%) Driving Licence
19 8 (0.87%) Internet of Things
Operating Systems
1 35 (3.82%) Windows
2 25 (2.73%) Apple iOS
3 22 (2.40%) Android
4 14 (1.53%) Linux
5 12 (1.31%) Windows Server
6 6 (0.66%) Red Hat Enterprise Linux
6 6 (0.66%) Windows 7
6 6 (0.66%) Windows Server 2008
7 4 (0.44%) Unix
7 4 (0.44%) Windows Mobile
8 3 (0.33%) Windows Server 2012
9 2 (0.22%) Windows Phone
10 1 (0.11%) CentOS
10 1 (0.11%) Mac OS X
10 1 (0.11%) Ubuntu
Processes & Methodologies
1 915 (99.89%) Analytics
2 355 (38.76%) SEO
3 247 (26.97%) E-Commerce
4 229 (25.00%) Web Analytics
5 194 (21.18%) Digital Marketing
6 161 (17.58%) Agile Software Development
7 156 (17.03%) Web Development
8 147 (16.05%) Pay per click
9 74 (8.08%) CRM
10 71 (7.75%) Business Intelligence
11 65 (7.10%) Content Management
12 63 (6.88%) Tag Management
13 62 (6.77%) Digital Analytics
13 62 (6.77%) MVC
14 61 (6.66%) Wireframes
15 58 (6.33%) Project Management
16 53 (5.79%) Front End Development
17 51 (5.57%) Data Visualisation
17 51 (5.57%) Email Marketing
18 41 (4.48%) Data Analytics
Programming Languages
1 257 (28.06%) JavaScript
2 190 (20.74%) SQL
3 87 (9.50%) PHP
4 65 (7.10%) C#
5 59 (6.44%) Java
6 51 (5.57%) R
7 22 (2.40%) VBA
8 21 (2.29%) Python
9 19 (2.07%) VB.NET
10 13 (1.42%) Ruby
11 12 (1.31%) Objective-C
12 9 (0.98%) PHP 5
12 9 (0.98%) T-SQL
13 7 (0.76%) ActionScript
14 6 (0.66%) C++
15 5 (0.55%) Lua
16 4 (0.44%) VB
17 3 (0.33%) Apple Swift
17 3 (0.33%) Bourne shell
17 3 (0.33%) PL/SQL
Qualifications
1 173 (18.89%) Degree
2 8 (0.87%) DBS Check
3 5 (0.55%) Security Cleared
4 4 (0.44%) BC Cleared
5 3 (0.33%) Postgraduate
6 1 (0.11%) MBA
6 1 (0.11%) MCITP
6 1 (0.11%) MCSE
6 1 (0.11%) Microsoft Certification
6 1 (0.11%) PhD
6 1 (0.11%) SC Cleared
Quality Assurance & Compliance
1 33 (3.60%) QA
2 5 (0.55%) Data Quality
2 5 (0.55%) HL7
2 5 (0.55%) PCI DSS
3 2 (0.22%) Sarbanes-Oxley
4 1 (0.11%) SLA
System Software
1 2 (0.22%) Active Directory
2 1 (0.11%) Docker
2 1 (0.11%) Hyper-V
2 1 (0.11%) VMware Infrastructure
Systems Management
1 1 (0.11%) Ansible
1 1 (0.11%) McAfee ePO
1 1 (0.11%) MOM
1 1 (0.11%) Nagios
1 1 (0.11%) Opscode Chef
1 1 (0.11%) ZABBIX
Vendors
1 908 (99.13%) Google
2 186 (20.31%) Adobe
3 98 (10.70%) Microsoft
4 83 (9.06%) Tableau
5 79 (8.62%) Omniture
6 48 (5.24%) Facebook
7 46 (5.02%) Twitter
8 38 (4.15%) Coremetrics
9 26 (2.84%) Tealium
10 25 (2.73%) Optimizely
11 22 (2.40%) Sitecore
12 20 (2.18%) IBM
13 19 (2.07%) SAP
14 17 (1.86%) Oracle
14 17 (1.86%) PayPal
15 15 (1.64%) Alteryx
15 15 (1.64%) Apple
15 15 (1.64%) Birst
15 15 (1.64%) Jaspersoft
15 15 (1.64%) TIBCO
South East London
Colston Consulting
Salary: £25000 - £30000 per annum
Posted: 4 hours ago
London
Premier Media
Salary: £30000 - £40000 per annum
Posted: 4 hours ago
Central London / West End
ANSON MCCADE
Salary: £55,000 - £60,000 plus benefits
Posted: 5 hours ago
Greater Manchester
Search Consultancy
Salary: £0.00 - £40000.00 per annum + Excellent Benefits
Posted: 5 hours ago
London
Explore Recruitment Solutions
Salary: £35000 - £50000 per annum
Posted: 8 hours ago
Bradford, West Yorkshire
4it Recruitment Ltd
Salary: From £25,000 to £35,000 per annum plus additional benefits
Posted: 8 hours ago
London
Technology People UK
Salary: $100,000 - $160,000 AUD + Bonus + Benefits
Posted: 8 hours ago
London
Digicentric Resourcing
Posted: 11 hours ago
City, London
Bonobo
Posted: 11 hours ago
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £18000.00 - £20000.00 per annum + + many benefits
Posted: 12 hours ago
Warwickshire
Big Red Recruitment
Salary: £25000 per annum + company car, pension, health care
Posted: 12 hours ago
Newbury, Berkshire
RBW Consulting
Salary: From £30,000 to £40,000 per annum
Posted: 14 hours ago
London
Premier IT
Salary: £22000 - £27000 per annum
Posted: 14 hours ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £26000 - £30000 per annum
Posted: Yesterday
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £40000 - £50000 per annum
Posted: Yesterday
Woking, Surrey
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £45000 per annum
Posted: Yesterday
Haywards Heath, West Sussex
Clearwater People Solutions
Salary: £31000 - £33000 Per Annum
Posted: Yesterday
Haywards Heath, West Sussex
Clearwater People Solutions
Salary: £31000 - £33000 Per Annum
Posted: Yesterday
London
Capita Resourcing - IT Resourcing
Salary: £40000 - £70000 per annum + benefits
Posted: Yesterday
Manchester, Lancashire
onezeero.
Salary: £35000 - £50000 per annum
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £50000 per annum
Posted: 2 days ago
London
Initi8 Recruitment
Salary: £32000 Per Annum
Posted: 4 days ago
London
ARC IT Recruitment Ltd
Salary: £Flexible, depending on experience
Posted: 4 days ago
Manchester, Lancashire
Applause IT Innovation
Salary: £25000 - £35000 per annum + Benefits
Posted: 4 days ago
London
ISL
Salary: £80000.00 - £100000.00 per annum + Benefits
Posted: 4 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £23000 - £25000 per annum + Benefits & Pension
Posted: 4 days ago
London
Aquent
Salary: £25000 - £35000 per annum + (Junior to Mid Level)
Posted: 4 days ago
South West London
IT Executive Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 4 days ago
London
Uniting Ambition
Salary: £35k - 40k per year
Posted: 4 days ago
Hertfordshire
Uniting Ambition
Salary: £30k - 35k per year
Posted: 4 days ago
London
Preferred Choice
Salary: £30000 - £40000 per annum
Posted: 4 days ago
Cambridge, Cambridgeshire
Edgar Cowen
Salary: £25000 - £35000 per annum + Interview slots available!
Posted: 4 days ago
Basingstoke, Hampshire
Game Retail Ltd
Salary: From £40,000 to £50,000 per annum Plus Benefits
Posted: 4 days ago
Basingstoke, Hampshire
Game Retail Ltd
Salary: From £40,000 to £50,000 per annum Plus Benefits
Posted: 4 days ago
Manchester, Lancashire
eCom Recruitment
Salary: £23000 - £27000 per annum
Posted: 4 days ago
London
Searchability
Salary: £55000 - £60000 per annum + Benefits
Posted: 4 days ago
Shrewsbury, Shropshire
IT Executive Ltd
Salary: £25000 - £35000 per annum
Posted: 4 days ago
London
Hanover IT Recruitment
Salary: From £65,000 to £75,000 per annum
Posted: 5 days ago
Aylesbury, Buckinghamshire
BARCLAY ANDERSON LIMITED
Salary: Up to £45,000 per annum
Posted: 5 days ago