The first table below looks at the demand for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 404 422 504
Rank change year-on-year
+18 +82
Permanent jobs citing Google Analytics 692 574 448
As % of all permanent IT jobs located in the UK 0.59% 0.53% 0.38%
As % of the Business Applications category 7.64% 6.58% 4.56%
Number of salaries quoted 484 457 412
Average salary £35,000 £35,000 £37,500
Average salary % change year-on-year
- -6.66%
90% offered a salary of more than £23,150 £23,000 £26,700
10% offered a salary of more than £55,000 £55,800 £59,500
UK excluding London average salary £32,250 £30,000 £31,500
% change year-on-year
+7.50% -4.76%
Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9054 8722 9816
As % of all permanent IT jobs located in the UK 7.75% 8.02% 8.33%
Number of salaries quoted 7111 6843 8188
Average salary £52,500 £50,500 £55,000
Average salary % change year-on-year
+3.96% -8.18%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £75,000 £80,000 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 29 July 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 678 £35,000 - 83
London +43 393 £40,000 -11.11% 42
City of London -12 86 £40,000 - 11
South East -13 86 £35,250 +0.71% 9
North West +19 81 £27,500 -6.77% 12
Manchester +26 70 £27,500 -11.29% 8
Yorkshire -55 34 £30,000 +9.09% 5
East of England -4 33 £31,000 +12.72% 3
South West -18 27 £37,000 +23.33% 5
Surrey -18 25 £40,000 +32.23% 1
Berkshire +5 22 £55,000 +53.84%
West Midlands +13 18 £35,000 +40.00% 3
Leeds -49 18 £26,500 -3.63% 3
West Yorkshire -50 18 £26,500 -3.63% 3
Birmingham +18 14 £35,000 +34.61% 2
Cambridgeshire +8 13 £29,500 -4.06% 1
Cambridge +6 12 £29,500 -37.89%
Hampshire -6 12 £50,000 +58.73% 1
Bristol -4 11 £40,000 +29.55% 2
Hertfordshire -20 11 £35,000 +27.27% 1
West Sussex 0 10 £30,000 -31.81% 4
Scotland -3 10 £24,000 -3.03%
Newbury +8 9 £55,000 +69.23%
East Yorkshire +2 9 £30,000 +9.09%
Wiltshire -2 9 £27,500 -15.38% 1
Swindon - 9 £27,500 - 1
Portsmouth -13 8 £50,000 +58.73% 1
Southwark - 8 £48,750 -
East Sussex -16 7 £30,500 +22.00%
Essex +3 6 £32,500 -23.52% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 July 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1353 (100.00%) Google
1 1353 (100.00%) Analytics
2 808 (59.72%) Marketing
3 570 (42.13%) SEO
4 548 (40.50%) HTML
5 404 (29.86%) E-Commerce
6 383 (28.31%) JavaScript
7 378 (27.94%) CSS
8 351 (25.94%) Web Analytics
9 341 (25.20%) Digital Marketing
10 336 (24.83%) Pay per click
11 311 (22.99%) Social Media
12 242 (17.89%) Degree
13 234 (17.29%) Advertising
14 232 (17.15%) CMS
15 208 (15.37%) jQuery
16 197 (14.56%) SQL
17 191 (14.12%) Online Marketing
18 189 (13.97%) Omniture
19 181 (13.38%) Adobe
20 180 (13.30%) Finance
21 170 (12.56%) PHP
22 162 (11.97%) WebTrends
23 156 (11.53%) Web Development
24 153 (11.31%) Retail
25 148 (10.94%) HTML5
26 134 (9.90%) Photoshop
27 129 (9.53%) XML
28 128 (9.46%) MS Excel
29 124 (9.16%) .NET

Google Analytics
Top Related IT Skills by Category

For the 6 months to 29 July 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 232 (17.15%) CMS
2 118 (8.72%) WordPress
3 65 (4.80%) Apache
4 40 (2.96%) nginx
5 38 (2.81%) Umbraco
6 35 (2.59%) SAS
7 32 (2.37%) IIS
8 27 (2.00%) Drupal
9 26 (1.92%) Joomla!
10 21 (1.55%) Tomcat
11 16 (1.18%) SharePoint
11 16 (1.18%) ExpressionEngine
12 14 (1.03%) Sitecore CMS
13 12 (0.89%) Facebook Platform
14 11 (0.81%) Node.js
15 6 (0.44%) WebSphere
16 5 (0.37%) PrestaShop
17 2 (0.15%) Apache Pig
17 2 (0.15%) SharePoint 2013
17 2 (0.15%) Confluence
Applications
1 134 (9.90%) Photoshop
2 128 (9.46%) MS Excel
3 86 (6.36%) MS PowerPoint
4 54 (3.99%) Adobe Illustrator
5 50 (3.70%) MS Office
6 32 (2.37%) SPSS
7 28 (2.07%) Fireworks
8 14 (1.03%) MS Visio
9 10 (0.74%) OmniGraffle
10 7 (0.52%) InDesign
11 3 (0.22%) Adobe Premiere
11 3 (0.22%) Stata
11 3 (0.22%) FastStats
12 2 (0.15%) Spreadsheet
Business Applications
1 162 (11.97%) WebTrends
2 110 (8.13%) SiteCatalyst
3 53 (3.92%) Magento
4 9 (0.67%) Oracle CRM
5 6 (0.44%) Dynamics CRM
6 5 (0.37%) Fredhopper
7 4 (0.30%) Sage 200
7 4 (0.30%) SAP InfiniteInsight
8 3 (0.22%) Dynamics AX
9 2 (0.15%) Tridion
Cloud Services
1 24 (1.77%) SaaS
2 22 (1.63%) Amazon AWS
2 22 (1.63%) GitHub
3 17 (1.26%) MailChimp
4 8 (0.59%) Responsys
5 6 (0.44%) Pure360
6 4 (0.30%) Basecamp
6 4 (0.30%) Microsoft Azure
7 2 (0.15%) Google App Engine
7 2 (0.15%) Force.com
7 2 (0.15%) Heroku
7 2 (0.15%) Google Apps
7 2 (0.15%) Office 365
8 1 (0.074%) CheetahMail
Communications & Networking
1 83 (6.13%) Internet
2 13 (0.96%) Firewall
2 13 (0.96%) HTTP
3 11 (0.81%) DNS
4 10 (0.74%) Intranet
5 7 (0.52%) PPP
6 6 (0.44%) Broadband
6 6 (0.44%) FTP
7 5 (0.37%) SMS
8 4 (0.30%) VPN
9 3 (0.22%) TCP/IP
10 2 (0.15%) LAN
10 2 (0.15%) VoIP
10 2 (0.15%) WAN
10 2 (0.15%) DHCP
10 2 (0.15%) MPLS
10 2 (0.15%) SSH
11 1 (0.074%) IP Telephony
11 1 (0.074%) Extranet
Database & Business Intelligence
1 112 (8.28%) MySQL
2 78 (5.76%) SQL Server
3 41 (3.03%) Big Data
4 23 (1.70%) Data Mining
5 19 (1.40%) QlikView
5 19 (1.40%) Relational Database
6 17 (1.26%) SQL Server 2012
7 16 (1.18%) Redis
7 16 (1.18%) Data Warehouse
8 15 (1.11%) MS Access
9 12 (0.89%) SQL Server Integration Services
9 12 (0.89%) Hadoop
10 11 (0.81%) SQL Server Analysis Services
11 10 (0.74%) Crystal Reports
12 9 (0.67%) SQL Server Reporting Services
13 6 (0.44%) Apache Hive
13 6 (0.44%) NoSQL
14 5 (0.37%) OLAP
15 4 (0.30%) Oracle Reports
15 4 (0.30%) PostgreSQL
Development Applications
1 49 (3.62%) Git (software)
2 30 (2.22%) JIRA
3 25 (1.85%) Subversion
3 25 (1.85%) Bitbucket
4 23 (1.70%) Axure RP
5 16 (1.18%) Cucumber
6 14 (1.03%) RSpec
6 14 (1.03%) Dreamweaver
6 14 (1.03%) Ant
7 12 (0.89%) Visual Studio
7 12 (0.89%) Jenkins
8 9 (0.67%) Eclipse
9 8 (0.59%) Team Foundation Server
10 7 (0.52%) Balsamiq Mockups
10 7 (0.52%) Jasmine
11 3 (0.22%) RequisitePro
12 2 (0.15%) PhantomJS
12 2 (0.15%) Sinon.JS
12 2 (0.15%) JUnit
12 2 (0.15%) Maven
General
1 808 (59.72%) Marketing
2 234 (17.29%) Advertising
3 180 (13.30%) Finance
4 153 (11.31%) Retail
5 94 (6.95%) Publishing
6 21 (1.55%) Games
7 20 (1.48%) Back Office
8 16 (1.18%) Electronics
9 15 (1.11%) Legal
10 14 (1.03%) Billing
10 14 (1.03%) Telecoms
11 13 (0.96%) Automotive
12 11 (0.81%) Law
13 7 (0.52%) Banking
14 6 (0.44%) Manufacturing
14 6 (0.44%) Multimedia
15 5 (0.37%) Pharmaceutical
16 4 (0.30%) German Language
16 4 (0.30%) Russian Language
16 4 (0.30%) Spanish Language
Job Titles
1 376 (27.79%) Analyst
2 243 (17.96%) Developer
3 176 (13.01%) Web Analyst
4 146 (10.79%) PPC Specialist
4 146 (10.79%) PPC Manager
4 146 (10.79%) PPC Analyst
4 146 (10.79%) PPC Executive
5 114 (8.43%) Web Developer
6 67 (4.95%) Designer
7 56 (4.14%) Data Analyst
8 54 (3.99%) Front-End Developer
8 54 (3.99%) Insight Analyst
9 46 (3.40%) Senior Analyst
10 44 (3.25%) Senior Developer
11 43 (3.18%) Marketing Manager
12 42 (3.10%) Web Manager
13 39 (2.88%) Consultant
13 39 (2.88%) Junior
14 37 (2.73%) Marketing Executive
15 36 (2.66%) Architect
Libraries, Frameworks & Software Standards
1 548 (40.50%) HTML
2 378 (27.94%) CSS
3 208 (15.37%) jQuery
4 148 (10.94%) HTML5
5 129 (9.53%) XML
6 124 (9.16%) .NET
7 111 (8.20%) CSS3
8 94 (6.95%) JSON
9 76 (5.62%) ASP.NET
10 59 (4.36%) Ajax
11 52 (3.84%) XHTML
12 48 (3.55%) Web Services
13 39 (2.88%) RESTful
14 38 (2.81%) Sass
15 30 (2.22%) .NET Framework
16 29 (2.14%) REST
16 29 (2.14%) Twitter Bootstrap
17 26 (1.92%) ASP.NET MVC
18 25 (1.85%) Backbone.js
19 24 (1.77%) LESS
Miscellaneous
1 311 (22.99%) Social Media
2 95 (7.02%) Statistics
3 80 (5.91%) Mathematics
4 79 (5.84%) Copywriting
5 72 (5.32%) Blog
5 72 (5.32%) Mobile App
6 52 (3.84%) Digital Media
7 45 (3.33%) Computer Science
7 45 (3.33%) Visualisation
8 36 (2.66%) Economics
9 33 (2.44%) Physics
10 22 (1.63%) W3C
11 20 (1.48%) iPad
12 17 (1.26%) New Media
13 14 (1.03%) Management Information System
13 14 (1.03%) Data Protection Act
14 12 (0.89%) FMCG
15 11 (0.81%) Open Source
16 10 (0.74%) Learning Management System
17 9 (0.67%) Photography
Operating Systems
1 71 (5.25%) Linux
1 71 (5.25%) Android
2 67 (4.95%) Apple iOS
3 55 (4.07%) Windows
4 14 (1.03%) Solaris
5 6 (0.44%) UNIX
6 3 (0.22%) Windows Mobile
6 3 (0.22%) Windows Server 2008
6 3 (0.22%) CentOS
6 3 (0.22%) Mac OS
7 2 (0.15%) Mac OS X
7 2 (0.15%) SUSE
7 2 (0.15%) Debian
7 2 (0.15%) Ubuntu
Processes & Methodologies
1 1353 (100.00%) Analytics
2 570 (42.13%) SEO
3 404 (29.86%) E-Commerce
4 351 (25.94%) Web Analytics
5 341 (25.20%) Digital Marketing
6 336 (24.83%) Pay per click
7 191 (14.12%) Online Marketing
8 156 (11.53%) Web Development
9 124 (9.16%) Project Management
10 119 (8.80%) Content Management
11 118 (8.72%) Email Marketing
12 109 (8.06%) CRM
13 92 (6.80%) Time Management
14 87 (6.43%) Data Analysis
15 82 (6.06%) B2B
16 73 (5.40%) Multivariate Testing
17 72 (5.32%) Agile Software Development
18 67 (4.95%) MVC
19 63 (4.66%) Web Design
20 62 (4.58%) Business Intelligence
Programming Languages
1 383 (28.31%) JavaScript
2 197 (14.56%) SQL
3 170 (12.56%) PHP
4 91 (6.73%) Java
5 44 (3.25%) C#
6 40 (2.96%) VBA
6 40 (2.96%) Python
6 40 (2.96%) R
7 29 (2.14%) PHP5
8 26 (1.92%) Ruby
9 19 (1.40%) Objective-C
10 16 (1.18%) Shell Script
11 10 (0.74%) C
12 6 (0.44%) Perl
12 6 (0.44%) T-SQL
13 5 (0.37%) VB.NET
14 4 (0.30%) C++
14 4 (0.30%) PHP4
15 2 (0.15%) Bash Shell
15 2 (0.15%) Delphi
Qualifications
1 242 (17.89%) Degree
2 3 (0.22%) MCSE
2 3 (0.22%) Microsoft Certification
2 3 (0.22%) PMP
2 3 (0.22%) PMI Certification
2 3 (0.22%) MBA
2 3 (0.22%) Security Cleared
3 2 (0.15%) PhD
3 2 (0.15%) SC Cleared
4 1 (0.074%) BC Cleared
4 1 (0.074%) ISTQB
Quality Assurance & Compliance
1 22 (1.63%) QA
2 14 (1.03%) WAI
3 4 (0.30%) WCAG
4 3 (0.22%) SLA
System Software
1 2 (0.15%) Active Directory
Systems Management
1 12 (0.89%) Capistrano
1 12 (0.89%) Puppet
1 12 (0.89%) Vagrant
2 1 (0.074%) HP Quality Center
Vendors
1 1353 (100.00%) Google
2 189 (13.97%) Omniture
3 181 (13.38%) Adobe
4 117 (8.65%) Facebook
5 116 (8.57%) Microsoft
6 106 (7.83%) Coremetrics
7 95 (7.02%) Twitter
8 32 (2.37%) Sitecore
9 28 (2.07%) Salesforce.com
9 28 (2.07%) Hitwise
10 26 (1.92%) Yahoo!
11 25 (1.85%) Oracle
12 20 (1.48%) ClickTale
13 17 (1.26%) Tableau
13 17 (1.26%) Business Objects
14 16 (1.18%) Tealeaf
15 14 (1.03%) SAP
16 13 (0.96%) Zend
17 11 (0.81%) DoubleClick
18 10 (0.74%) JD Edwards
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £49000 per annum + bonus
Posted: 11 hours ago
Manchester, Lancashire
TEKsystems
Salary: £28000 - £35000 per annum + package
Posted: 12 hours ago
North London
graduate-jobs.com
Salary: From £22,000 to £24,000 per annum
Posted: 15 hours ago
Bristol, Avon
Evolution Recruitment Solutions
Salary: 35,000 to 45,000
Posted: 21 hours ago
Leeds, West Yorkshire
Jagger Talent
Salary: From £27,000 to £30,000 per annum Blue Chip Benefits + Progression
Posted: 22 hours ago
Salford, Lancashire
Asset Resourcing Ltd
Salary: £28000 - £38000 per annum + bens
Posted: 23 hours ago
Portsmouth, Hampshire
Exposed Solutions
Salary: £50000 to £60000 per annum - Excellent Benefits & Bonus
Posted: Yesterday
Chester, Cheshire
TEKsystems
Salary: £22000 - £30000 per annum
Posted: Yesterday
Birmingham, West Midlands (County)
Uniting Ambition
Salary: £30k - 40k per year
Posted: Yesterday
London
ANSON MCCADE
Salary: From £25,000 to £30,000 per annum + benefits package, including 90% of
Posted: Yesterday
London
Verticality Ltd
Salary: £27000 to £35000 per annum - generous benefits package
Posted: Yesterday
Harrogate, Yorkshire
Recruiting.uk.com
Posted: 2 days ago
North West London
Understanding Recruitment
Salary: £54000 - £62000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
TEKsystems
Salary: £20000 - £35000 per annum
Posted: 2 days ago
London
Net-A-Porter Group LTD
Salary: Competitive + benefits
Posted: 3 days ago
City, London
Circle Recruitment
Posted: 4 days ago
London
Colston Consulting
Salary: £20k - 35k per year + Excellent Benefits
Posted: 4 days ago
Leeds, West Yorkshire
Spring Technology
Salary: £20000.00 - £25000.00 per annum
Posted: 4 days ago
Wilmslow, Cheshire
Ascent People Ltd
Salary: £40000 - £45000 per annum + Bonus + Benefits
Posted: 4 days ago
City Of Westminster, London
Hawes and Curtis
Salary: up to £45,000
Posted: 4 days ago