The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 515 477 449
Rank change year-on-year
-38 -28
Permanent jobs citing Google Analytics 437 573 676
As % of all permanent IT jobs located in the UK 0.46% 0.53% 0.60%
As % of the Cloud Services category 3.65% 5.89% 8.75%
Number of salaries quoted 359 430 407
Median salary £37,500 £35,000 £35,000
Median salary % change year-on-year
+7.14% -
90% offered a salary of more than £26,000 £24,400 £24,500
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London median salary £32,500 £32,500 £32,500

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11968 9726 7729
As % of all permanent IT jobs located in the UK 12.51% 8.98% 6.85%
Number of salaries quoted 10061 8008 6085
Median salary £55,000 £50,000 £50,000
Median salary % change year-on-year
+10.00% -
90% offered a salary of more than £32,500 £29,500 £30,000
10% offered a salary of more than £80,000 £72,500 £75,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 27 September 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 424 £37,500 +7.14% 87
London -35 186 £47,500 +11.76% 41
South East -13 56 £35,000 -12.50% 11
North West +22 53 £31,250 +13.63% 10
Manchester +14 40 £30,000 +3.44% 7
South West +25 39 £27,500 -21.42% 3
West Midlands -33 27 £27,500 -4.34% 12
East of England +24 26 £28,750 -37.50% 2
East Midlands +23 19 £36,000 +15.20% 1
Staffordshire 0 18 £36,250 +3.57% 3
Surrey +7 17 £42,500 -5.55% 4
City of London -28 17 £42,500 +13.33% 5
Hampshire +2 16 £30,000 +15.38% 1
Cornwall - 14 £27,500 - 1
Tamworth - 14 - - 1
Hertfordshire +17 13 £26,500 -24.28% 2
Redruth - 13 £27,500 -
Wiltshire +12 12 £28,500 -36.66%
Watford - 12 £26,500 -
North East +15 10 £32,000 +220.00% 1
Swindon +13 10 - -
Tyne and Wear +11 9 £32,000 +220.00% 1
Nottinghamshire +9 9 £42,500 +88.88%
West Sussex +18 8 £33,750 -28.94% 1
Cambridgeshire +11 8 £40,000 -16.23%
Nottingham +10 8 £42,500 +30.76%
Staines +3 8 - - 1
Yorkshire -22 8 £27,250 -9.16% 6
Gloucestershire - 8 £35,000 - 1
Cheshire +25 7 £35,000 +40.00%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 27 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 909 (99.78%) Analytics
2 897 (98.46%) Google
3 505 (55.43%) Marketing
4 357 (39.19%) SEO
5 356 (39.08%) HTML
6 283 (31.06%) CSS
7 268 (29.42%) E-Commerce
8 267 (29.31%) JavaScript
9 241 (26.45%) Digital Marketing
10 211 (23.16%) Analytical Skills
11 208 (22.83%) SQL
12 187 (20.53%) Agile Software Development
13 177 (19.43%) Web Analytics
13 177 (19.43%) User Experience
14 160 (17.56%) Adobe
15 154 (16.90%) Degree
16 152 (16.68%) CMS
17 151 (16.58%) Social Media
18 131 (14.38%) Pay per click
19 116 (12.73%) AdWords
20 114 (12.51%) HTML5
20 114 (12.51%) Web Development
21 110 (12.07%) Retail
22 103 (11.31%) Adobe Analytics
23 99 (10.87%) jQuery
24 98 (10.76%) MS Excel
25 95 (10.43%) Finance
26 92 (10.10%) WordPress
27 90 (9.88%) Advertising
28 81 (8.89%) Microsoft

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 152 (16.68%) CMS
2 92 (10.10%) WordPress
3 26 (2.85%) SAS
4 24 (2.63%) Drupal
5 20 (2.20%) Joomla!
6 17 (1.87%) SharePoint
7 16 (1.76%) Sitecore CMS
8 13 (1.43%) Tomcat
8 13 (1.43%) Umbraco
9 12 (1.32%) Apache TomEE
10 11 (1.21%) EPiServer CMS
10 11 (1.21%) IIS
11 9 (0.99%) WebSphere
12 5 (0.55%) Adobe Experience Manager
13 4 (0.44%) Elasticsearch
13 4 (0.44%) ExpressionEngine
14 3 (0.33%) Apache
14 3 (0.33%) Apache Pig
14 3 (0.33%) Apache Solr
14 3 (0.33%) Apache Spark
Applications
1 98 (10.76%) MS Excel
2 65 (7.14%) Photoshop
3 45 (4.94%) MS PowerPoint
4 39 (4.28%) SPSS
5 32 (3.51%) MS Office
6 15 (1.65%) Adobe Creative Suite
7 10 (1.10%) Adobe Illustrator
8 7 (0.77%) InDesign
8 7 (0.77%) Pixate
8 7 (0.77%) UXPin
9 6 (0.66%) Spreadsheet
10 3 (0.33%) Fireworks
11 2 (0.22%) Acrobat
11 2 (0.22%) InfoPath
11 2 (0.22%) InVision
12 1 (0.11%) Adobe Premiere
Business Applications
1 45 (4.94%) WebTrends
2 36 (3.95%) Magento
3 15 (1.65%) Adobe Campaign
4 14 (1.54%) FastStats
5 12 (1.32%) OpenCart
6 5 (0.55%) Shopify
7 4 (0.44%) CubeCart
7 4 (0.44%) Dynamics CRM
7 4 (0.44%) Eloqua
7 4 (0.44%) Payment Gateway
8 2 (0.22%) Oracle BPM
9 1 (0.11%) Radian6
9 1 (0.11%) SAP Oil and Gas
9 1 (0.11%) Sprinklr
9 1 (0.11%) Unica
Cloud Services
1 116 (12.73%) AdWords
2 103 (11.31%) Adobe Analytics
3 57 (6.26%) Google Tag Manager
4 41 (4.50%) Amazon AWS
5 20 (2.20%) SaaS
6 17 (1.87%) GitHub
7 14 (1.54%) MailChimp
8 10 (1.10%) Heroku
9 9 (0.99%) Amazon S3
10 8 (0.88%) Google Cloud Platform
11 5 (0.55%) Microsoft Azure
11 5 (0.55%) Silverpop
12 4 (0.44%) Pure360
12 4 (0.44%) Sage Pay
13 3 (0.33%) Adobe Creative Cloud
13 3 (0.33%) Amazon Kinesis
13 3 (0.33%) Responsys
14 2 (0.22%) AWS Lambda
14 2 (0.22%) DigitalOcean
14 2 (0.22%) SmartFocus
Communications & Networking
1 44 (4.83%) Internet
2 11 (1.21%) HTTP
2 11 (1.21%) Intranet
3 7 (0.77%) Skype
4 2 (0.22%) DNS
4 2 (0.22%) FTP
4 2 (0.22%) TCP/IP
5 1 (0.11%) Broadband
5 1 (0.11%) Extranet
5 1 (0.11%) HTTPS
5 1 (0.11%) Network Security
5 1 (0.11%) SSH
5 1 (0.11%) VPN
5 1 (0.11%) Wi-Fi
Database & Business Intelligence
1 64 (7.03%) SQL Server
2 41 (4.50%) MySQL
3 30 (3.29%) QlikView
4 27 (2.96%) SQL Server Reporting Services
5 26 (2.85%) Big Data
6 25 (2.74%) Mixpanel
7 21 (2.31%) Data Warehouse
7 21 (2.31%) NoSQL
7 21 (2.31%) Power BI
8 20 (2.20%) SQL Server Integration Services
9 16 (1.76%) PostgreSQL
10 14 (1.54%) Relational Database
11 13 (1.43%) BusinessObjects
11 13 (1.43%) Data Mining
12 12 (1.32%) SQL Server 2012
12 12 (1.32%) SQL Server Analysis Services
13 11 (1.21%) MongoDB
13 11 (1.21%) Pentaho
14 9 (0.99%) Amazon Redshift
14 9 (0.99%) SQL Server 2014
Development Applications
1 43 (4.72%) Git (software)
2 26 (2.85%) Subversion
3 20 (2.20%) Axure RP
4 18 (1.98%) Visual Website Optimizer
5 16 (1.76%) Grunt
6 15 (1.65%) PHPUnit
7 13 (1.43%) Team Foundation Server
8 11 (1.21%) Dreamweaver
8 11 (1.21%) Talend Open Studio
9 10 (1.10%) JIRA
10 9 (0.99%) Visual Studio
11 6 (0.66%) Geb
11 6 (0.66%) Gradle
11 6 (0.66%) Spock
12 4 (0.44%) Selenium
13 3 (0.33%) Android Studio
13 3 (0.33%) Bower
13 3 (0.33%) gulp
13 3 (0.33%) Jasmine
13 3 (0.33%) JUnit
General
1 505 (55.43%) Marketing
2 110 (12.07%) Retail
3 95 (10.43%) Finance
4 90 (9.88%) Advertising
5 46 (5.05%) Games
6 35 (3.84%) Banking
7 33 (3.62%) Publishing
8 25 (2.74%) Telecoms
9 14 (1.54%) French Language
9 14 (1.54%) Spanish Language
10 13 (1.43%) Italian Language
11 12 (1.32%) Legal
12 9 (0.99%) Law
13 8 (0.88%) Brand Awareness
13 8 (0.88%) Manufacturing
14 7 (0.77%) Multimedia
15 6 (0.66%) Automotive
16 4 (0.44%) Online Betting
17 3 (0.33%) German Language
18 2 (0.22%) Local Government
Job Titles
1 236 (25.91%) Analyst
2 200 (21.95%) Developer
3 106 (11.64%) Web Analyst
4 59 (6.48%) Google Analytics Analyst
5 55 (6.04%) Marketing Manager
6 53 (5.82%) Digital Analyst
6 53 (5.82%) Front End Developer (Client-Side Developer)
7 52 (5.71%) SEO Manager
8 47 (5.16%) Data Analyst
9 45 (4.94%) Designer
9 45 (4.94%) Web Developer
10 42 (4.61%) Web Manager
11 41 (4.50%) E-Commerce Manager
11 41 (4.50%) JavaScript Developer
11 41 (4.50%) Web Analytics Analyst
12 39 (4.28%) Marketing Executive
13 37 (4.06%) Analytics Manager
14 36 (3.95%) UX Designer
15 33 (3.62%) SEO Specialist
16 32 (3.51%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 356 (39.08%) HTML
2 283 (31.06%) CSS
3 114 (12.51%) HTML5
4 99 (10.87%) jQuery
5 77 (8.45%) CSS3
6 69 (7.57%) .NET
7 68 (7.46%) Web Services
8 51 (5.60%) ASP.NET
9 44 (4.83%) JSON
10 40 (4.39%) XML
11 34 (3.73%) AngularJS
12 33 (3.62%) ASP.NET MVC
12 33 (3.62%) REST
12 33 (3.62%) Twitter Bootstrap
13 28 (3.07%) RESTful
14 25 (2.74%) LESS
15 24 (2.63%) Sass
16 21 (2.31%) .NET Framework
17 19 (2.09%) Flash
18 18 (1.98%) LAMP
Miscellaneous
1 211 (23.16%) Analytical Skills
2 177 (19.43%) User Experience
3 151 (16.58%) Social Media
4 76 (8.34%) Computer Science
5 50 (5.49%) Visualisation
6 49 (5.38%) Mathematics
7 39 (4.28%) Statistics
8 32 (3.51%) Algorithms
9 31 (3.40%) Blog
10 23 (2.52%) Digital Media
10 23 (2.52%) Management Information System
11 22 (2.41%) Copywriting
12 20 (2.20%) Economics
13 17 (1.87%) Mobile App
13 17 (1.87%) Psychology
14 12 (1.32%) Fintech
15 10 (1.10%) Physics
16 8 (0.88%) Social Network
17 7 (0.77%) Credit Risk
17 7 (0.77%) Enterprise Software
Operating Systems
1 19 (2.09%) Apple iOS
2 18 (1.98%) Android
2 18 (1.98%) Linux
3 17 (1.87%) Windows
4 5 (0.55%) Unix
5 2 (0.22%) CentOS
5 2 (0.22%) Windows Phone
5 2 (0.22%) Windows Server
6 1 (0.11%) Mac OS
6 1 (0.11%) Red Hat Enterprise Linux
6 1 (0.11%) Ubuntu
6 1 (0.11%) Windows Server 2008
6 1 (0.11%) Windows Server 2012
Processes & Methodologies
1 909 (99.78%) Analytics
2 357 (39.19%) SEO
3 268 (29.42%) E-Commerce
4 241 (26.45%) Digital Marketing
5 187 (20.53%) Agile Software Development
6 177 (19.43%) Web Analytics
7 131 (14.38%) Pay per click
8 114 (12.51%) Web Development
9 76 (8.34%) MVC
10 70 (7.68%) Content Management
11 68 (7.46%) Business Intelligence
11 68 (7.46%) Scrum
12 60 (6.59%) Wireframes
13 57 (6.26%) Online Marketing
14 55 (6.04%) Email Marketing
15 54 (5.93%) Front End Development
16 52 (5.71%) CRM
17 51 (5.60%) Data Analysis
18 50 (5.49%) Digital Analytics
19 49 (5.38%) B2C
Programming Languages
1 267 (29.31%) JavaScript
2 208 (22.83%) SQL
3 74 (8.12%) C#
4 73 (8.01%) PHP
5 44 (4.83%) Java
6 25 (2.74%) T-SQL
7 23 (2.52%) R
8 22 (2.41%) VBA
9 19 (2.09%) VB.NET
10 16 (1.76%) PHP 5
11 13 (1.43%) Python
12 12 (1.32%) Ruby
13 11 (1.21%) VB
14 8 (0.88%) Groovy
15 7 (0.77%) PL/SQL
16 5 (0.55%) Data Analysis Expressions (DAX)
17 4 (0.44%) Objective-C
18 3 (0.33%) C
19 2 (0.22%) ECMAScript
19 2 (0.22%) Scala
Qualifications
1 154 (16.90%) Degree
2 16 (1.76%) Analytics IQ
3 2 (0.22%) MBA
3 2 (0.22%) Security Cleared
4 1 (0.11%) BC Cleared
4 1 (0.11%) CIMA
4 1 (0.11%) DBS Check
4 1 (0.11%) MCITP
4 1 (0.11%) MCSE
4 1 (0.11%) Microsoft Certification
4 1 (0.11%) SAS Certification
4 1 (0.11%) SC Cleared
Quality Assurance & Compliance
1 31 (3.40%) QA
2 10 (1.10%) Data Quality
3 7 (0.77%) SLA
4 2 (0.22%) Actionable Recommendations
4 2 (0.22%) PCI DSS
4 2 (0.22%) WAI
System Software
1 1 (0.11%) Active Directory
1 1 (0.11%) Docker
1 1 (0.11%) VirtualBox
1 1 (0.11%) VMware Infrastructure
1 1 (0.11%) Xen
Systems Management
1 2 (0.22%) Ansible
1 2 (0.22%) Nagios
1 2 (0.22%) Opscode Chef
1 2 (0.22%) ZABBIX
2 1 (0.11%) OpenNMS
2 1 (0.11%) Puppet
2 1 (0.11%) Zenoss
Vendors
1 897 (98.46%) Google
2 160 (17.56%) Adobe
3 81 (8.89%) Microsoft
4 71 (7.79%) Tableau
5 70 (7.68%) Facebook
6 59 (6.48%) Omniture
7 53 (5.82%) Twitter
8 32 (3.51%) Optimizely
9 21 (2.31%) Sitecore
10 20 (2.20%) Tealium
11 19 (2.09%) DoubleClick
11 19 (2.09%) PayPal
12 17 (1.87%) Oracle
13 14 (1.54%) IBM
14 13 (1.43%) EPiServer
15 12 (1.32%) ClickTale
15 12 (1.32%) Coremetrics
15 12 (1.32%) CyberSource
16 11 (1.21%) Talend
17 10 (1.10%) hybris
London
Salt
Salary: £100000 - £150000 per annum + negotiable
Posted: 3 hours ago
London
Salt
Salary: £80000.00 - £90000.00 per annum
Posted: 20 hours ago
Cardiff, South Glamorgan
IntaPeople
Salary: £18000 - £25000 per annum
Posted: Yesterday
Borehamwood, Hertfordshire
Profile 29 Limited
Salary: Up to £60,000 per annum (OTE) + benefits
Posted: Yesterday
North West London
Understanding Recruitment
Salary: £45000.00 - £60000.00 per annum + benefits
Posted: Yesterday
Bury, Lancashire
Applause IT Innovation
Salary: £38000 - £45000 per annum + + Bonus + Bens
Posted: 21 hours ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: Yesterday
Portsmouth, Hampshire
Senitor Associates
Salary: £18000 - £24000 per annum + Excellent Benefits
Posted: Yesterday
Stafford, Staffordshire
Searchability
Salary: £30000 - £40000 per annum + benefits
Posted: 18 hours ago
Leeds, West Yorkshire
Applause IT Innovation
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Kettering, Northamptonshire
Senitor Associates
Salary: £15000 - £25000 per annum + Benefits
Posted: 3 days ago
Falmouth, Cornwall
IT Executive Ltd
Salary: £22000 - £26000 per annum
Posted: 3 days ago
City, London
Experis Ltd
Salary: £20000.00 - £28000.00 per annum + benefits
Posted: 4 days ago
Cheltenham, Gloucestershire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 3 days ago
London
Energize Recruitment Solutions Ltd
Salary: £35000 - £40000 per annum + Strong Benefits
Posted: 5 days ago
London
Salt
Salary: £40000 - £50000 per annum + bonus + benefits
Posted: 5 days ago
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £45000 per annum + Gym Membership, 25 Days Holiday etc.
Posted: 5 days ago
Redhill, Surrey
Digitech Resourcing Ltd
Salary: From £80,000 to £100,000 per annum Plus annual bonus and package
Posted: 4 days ago
Tamworth, Staffordshire
Big Red Recruitment
Salary: £50000 - £70000 per annum + pen, DIS, 25+8hol
Posted: 3 days ago
Welwyn Garden City, Hertfordshire
Versende
Salary: From £21,000 to £26,000 per annum
Posted: 4 days ago
Redhill, Surrey
Cloudscope
Salary: From £40,000 to £50,000 per annum
Posted: 4 days ago
South West London
IT Executive Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 3 days ago
London
Preferred Choice
Salary: £28000 - £37000 per annum
Posted: 5 days ago
York, North Yorkshire
Searchability
Salary: £30000 - £38000 per annum
Posted: 3 days ago
London
Zorba Consulting Limited
Salary: £27k - 30k per year
Posted: 6 days ago
London
Creative Personnel
Salary: £35000 - £45000 per annum
Posted: 3 days ago
London
Energize Recruitment Solutions Ltd
Salary: £55000 - £60000 per annum + Excellent Benefits Package
Posted: 5 days ago
Maidstone, Kent
Heat Recruitment
Salary: From £25,000 to £45,000 per annum
Posted: 6 days ago
Central London / West End
Gamesys
Posted: 3 days ago
London
Oliver Bernard
Salary: £45000 - £60000 per annum + Benefits
Posted: 3 days ago