The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK
Rank 491 526 470
Rank change year-on-year
+35 -56
Permanent jobs citing Google Analytics 406 468 604
As % of all permanent IT jobs located in the UK 0.48% 0.46% 0.57%
As % of the Cloud Services category 3.45% 4.22% 6.99%
Number of salaries quoted 296 407 507
Median salary £38,000 £38,500 £35,000
Median salary % change year-on-year
-1.29% +10.00%
90% offered a salary of more than £26,500 £26,500 £25,000
10% offered a salary of more than £55,000 £60,000 £55,600
UK excluding London median salary £36,000 £33,750 £30,000
% change year-on-year
+6.66% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11761 11082 8642
As % of all permanent IT jobs located in the UK 13.96% 10.84% 8.09%
Number of salaries quoted 9836 9321 6982
Median salary £52,500 £50,000 £50,000
Median salary % change year-on-year
+5.00% -
90% offered a salary of more than £31,500 £31,000 £30,000
10% offered a salary of more than £77,500 £75,000 £76,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 24 February 2017 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +37 375 £38,000 -1.29% 89
London +13 178 £42,500 - 33
South East +22 51 £45,000 +20.00% 11
Yorkshire +42 38 £36,000 +30.90% 6
North West -2 31 £26,500 -10.92% 11
West Midlands +21 28 £36,500 +21.66% 10
City of London +37 23 £42,500 -5.55% 7
West Yorkshire +36 20 £35,000 +12.00% 5
South West +6 20 £36,000 +2.85% 11
East of England +23 19 £30,000 -29.41% 3
East Midlands +27 18 £27,500 - 4
North Yorkshire +3 16 £50,000 +81.81%
Manchester -15 16 £27,000 -9.24% 9
Hampshire +32 15 £30,000 -29.41% 2
Warwickshire +34 14 £37,000 +54.16%
Surrey +43 12 £40,000 +23.07% 4
Wiltshire +35 12 £36,000 +10.76% 1
Scotland +24 11 £24,000 -28.35% 2
Basingstoke +9 11 £30,000 -29.41% 1
Lancashire 0 11 £21,500 -1.14% 1
Chorley - 11 £21,500 -
Hertfordshire +10 10 £30,000 -33.33%
Staines -2 9 £50,000 - 2
Bradford - 9 £36,000 - 1
Brighton - 9 - -
Nuneaton - 9 £37,000 -
East Sussex - 9 - -
Buckinghamshire +12 8 £47,750 +73.63% 1
Essex - 8 £40,000 - 1
Edinburgh +4 7 £50,000 -11.89% 2

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 861 (99.65%) Analytics
2 831 (96.18%) Google
3 499 (57.75%) Marketing
4 319 (36.92%) SEO
5 291 (33.68%) Digital Marketing
6 280 (32.41%) HTML
7 267 (30.90%) E-Commerce
8 248 (28.70%) Analytical Skills
9 236 (27.31%) CSS
10 223 (25.81%) Web Analytics
11 219 (25.35%) Social Media
12 209 (24.19%) JavaScript
13 179 (20.72%) SQL
14 171 (19.79%) Agile Software Development
15 164 (18.98%) Pay per click
16 162 (18.75%) CMS
17 160 (18.52%) Adobe
18 155 (17.94%) Degree
19 126 (14.58%) User Experience
20 117 (13.54%) Business Intelligence
21 113 (13.08%) HTML5
21 113 (13.08%) AdWords
22 109 (12.62%) Web Development
23 104 (12.04%) Adobe Analytics
24 103 (11.92%) Advertising
25 94 (10.88%) PHP
25 94 (10.88%) Tableau
26 87 (10.07%) CRM
27 82 (9.49%) Email Marketing
28 80 (9.26%) jQuery

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 162 (18.75%) CMS
2 62 (7.18%) WordPress
3 41 (4.75%) SAS
4 28 (3.24%) WebSphere
5 24 (2.78%) Apache Solr
6 18 (2.08%) Apache
6 18 (2.08%) Drupal
7 14 (1.62%) SharePoint
8 12 (1.39%) Joomla!
8 12 (1.39%) Umbraco
9 10 (1.16%) Sitecore CMS
10 9 (1.04%) EPiServer
10 9 (1.04%) IIS
11 6 (0.69%) Apache Pig
12 5 (0.58%) nginx
13 4 (0.46%) Apache Spark
13 4 (0.46%) concrete5
13 4 (0.46%) Confluence
13 4 (0.46%) Marvel
14 3 (0.35%) Adobe Experience Manager
Applications
1 78 (9.03%) Photoshop
2 71 (8.22%) MS Excel
3 37 (4.28%) MS PowerPoint
4 31 (3.59%) SPSS
5 28 (3.24%) MS Office
6 20 (2.31%) Adobe Illustrator
7 17 (1.97%) InDesign
8 11 (1.27%) Adobe Creative Suite
9 7 (0.81%) InVision
10 6 (0.69%) Adobe Captivate
11 5 (0.58%) Spreadsheet
12 2 (0.23%) Fireworks
12 2 (0.23%) OmniGraffle
13 1 (0.12%) Adobe Premiere
13 1 (0.12%) MS Project
13 1 (0.12%) UserZoom
Business Applications
1 40 (4.63%) WebTrends
2 25 (2.89%) Magento
3 12 (1.39%) Payment Gateway
4 11 (1.27%) Adobe Campaign
4 11 (1.27%) FastStats
5 8 (0.93%) OpenCart
6 3 (0.35%) Sprinklr
7 2 (0.23%) CubeCart
7 2 (0.23%) Radian6
7 2 (0.23%) Shopify
8 1 (0.12%) Dynamics CRM
8 1 (0.12%) FastStats PeopleStage
8 1 (0.12%) Fredhopper
8 1 (0.12%) iJento
8 1 (0.12%) Kissmetrics
8 1 (0.12%) Sage 200
Cloud Services
1 113 (13.08%) AdWords
2 104 (12.04%) Adobe Analytics
3 41 (4.75%) Google Tag Manager
4 35 (4.05%) SaaS
5 24 (2.78%) IaaS
5 24 (2.78%) PaaS
6 19 (2.20%) GitHub
7 17 (1.97%) Amazon AWS
8 13 (1.50%) MailChimp
9 10 (1.16%) Google Cloud Platform
10 6 (0.69%) Basecamp
11 4 (0.46%) Responsys
11 4 (0.46%) SmartFocus
12 2 (0.23%) AdSense
12 2 (0.23%) Amazon Kinesis
12 2 (0.23%) AWS Lambda
12 2 (0.23%) Firebase
12 2 (0.23%) Microsoft Azure
12 2 (0.23%) Pure360
12 2 (0.23%) Sage Pay
Communications & Networking
1 23 (2.66%) Internet
2 4 (0.46%) SSH
3 2 (0.23%) SMS
3 2 (0.23%) Wi-Fi
4 1 (0.12%) DAB
4 1 (0.12%) FTP
4 1 (0.12%) HTTP
4 1 (0.12%) Intranet
4 1 (0.12%) PPP
4 1 (0.12%) VoIP
Database & Business Intelligence
1 68 (7.87%) MySQL
2 63 (7.29%) Big Data
3 44 (5.09%) SQL Server
4 36 (4.17%) Power BI
5 28 (3.24%) Relational Database
6 27 (3.13%) QlikView
7 26 (3.01%) Apache Cassandra
8 21 (2.43%) Mixpanel
9 20 (2.31%) SQL Server Integration Services
10 19 (2.20%) Data Mining
11 18 (2.08%) Hadoop
12 17 (1.97%) SQL Server Analysis Services
13 16 (1.85%) BusinessObjects
13 16 (1.85%) Data Warehouse
13 16 (1.85%) SQL Server Reporting Services
14 12 (1.39%) SAS Enterprise Guide
15 10 (1.16%) RDBMS
16 8 (0.93%) Base SAS
16 8 (0.93%) NoSQL
16 8 (0.93%) Pentaho
Development Applications
1 35 (4.05%) JIRA
2 31 (3.59%) Git (software)
3 27 (3.13%) Axure RP
4 23 (2.66%) Subversion
5 12 (1.39%) Dreamweaver
6 8 (0.93%) Talend Open Studio
7 6 (0.69%) Microsoft Blend
8 5 (0.58%) Jasmine
8 5 (0.58%) Team Foundation Server
9 4 (0.46%) CircleCI
9 4 (0.46%) Karma Test Runner
9 4 (0.46%) Protractor
9 4 (0.46%) Visual Studio
9 4 (0.46%) Visual Website Optimizer
10 3 (0.35%) Jenkins
11 2 (0.23%) Grunt
11 2 (0.23%) gulp
11 2 (0.23%) Mocha
11 2 (0.23%) PHPUnit
11 2 (0.23%) webpack
General
1 499 (57.75%) Marketing
2 103 (11.92%) Advertising
3 78 (9.03%) Finance
4 77 (8.91%) Retail
5 45 (5.21%) Publishing
6 29 (3.36%) Telecoms
7 22 (2.55%) Brand Awareness
7 22 (2.55%) Legal
8 17 (1.97%) Games
9 15 (1.74%) Banking
9 15 (1.74%) Manufacturing
10 9 (1.04%) Spanish Language
11 7 (0.81%) French Language
12 6 (0.69%) Online Betting
12 6 (0.69%) Pharmaceutical
13 5 (0.58%) Italian Language
13 5 (0.58%) Multimedia
14 4 (0.46%) Portuguese Language
15 3 (0.35%) Electronics
16 2 (0.23%) Automotive
Job Titles
1 244 (28.24%) Analyst
2 161 (18.63%) Developer
3 82 (9.49%) Marketing Manager
4 78 (9.03%) Web Analyst
5 66 (7.64%) Digital Analyst
6 64 (7.41%) Data Analyst
7 59 (6.83%) Digital Marketing Manager
8 55 (6.37%) Analytics Manager
9 40 (4.63%) Marketing Executive
10 38 (4.40%) E-Commerce Manager
11 37 (4.28%) Google Analytics Analyst
12 36 (4.17%) Web Manager
13 35 (4.05%) Senior Analyst
14 33 (3.82%) Designer
14 33 (3.82%) Front End Developer (Client-Side Developer)
15 32 (3.70%) PHP Developer
16 31 (3.59%) Digital Executive
17 30 (3.47%) Business Intelligence Analyst
17 30 (3.47%) SEO Manager
18 29 (3.36%) UX Designer
Libraries, Frameworks & Software Standards
1 280 (32.41%) HTML
2 236 (27.31%) CSS
3 113 (13.08%) HTML5
4 80 (9.26%) jQuery
5 79 (9.14%) Web Services
6 68 (7.87%) CSS3
7 53 (6.13%) .NET
8 37 (4.28%) XML
9 36 (4.17%) AngularJS
10 32 (3.70%) ASP.NET
11 31 (3.59%) Node.js
12 24 (2.78%) Middleware
12 24 (2.78%) REST
13 22 (2.55%) Ajax
14 21 (2.43%) RESTful
15 19 (2.20%) ASP.NET MVC
16 18 (2.08%) Twitter Bootstrap
17 17 (1.97%) JSON
17 17 (1.97%) LAMP
18 16 (1.85%) XHTML
Miscellaneous
1 248 (28.70%) Analytical Skills
2 219 (25.35%) Social Media
3 126 (14.58%) User Experience
4 44 (5.09%) Digital Media
5 35 (4.05%) Blog
6 31 (3.59%) Computer Science
7 29 (3.36%) Credit Risk
8 28 (3.24%) Mobile App
9 18 (2.08%) Algorithms
10 16 (1.85%) Life Science
11 14 (1.62%) Management Information System
12 13 (1.50%) iPad
13 7 (0.81%) Fintech
13 7 (0.81%) FMCG
13 7 (0.81%) Graphic Design
13 7 (0.81%) Video Conferencing
14 6 (0.69%) Enterprise Software
14 6 (0.69%) PMI
15 4 (0.46%) Animation
15 4 (0.46%) Social Network
Operating Systems
1 21 (2.43%) Linux
2 10 (1.16%) Windows
3 7 (0.81%) Android
3 7 (0.81%) Apple iOS
4 2 (0.23%) Mac OS
5 1 (0.12%) Unix
Processes & Methodologies
1 861 (99.65%) Analytics
2 319 (36.92%) SEO
3 291 (33.68%) Digital Marketing
4 267 (30.90%) E-Commerce
5 223 (25.81%) Web Analytics
6 171 (19.79%) Agile Software Development
7 164 (18.98%) Pay per click
8 117 (13.54%) Business Intelligence
9 109 (12.62%) Web Development
10 87 (10.07%) CRM
11 82 (9.49%) Email Marketing
12 78 (9.03%) Visualisation
13 74 (8.56%) A/B Testing
14 72 (8.33%) Digital Analytics
15 71 (8.22%) Actionable Insight
16 66 (7.64%) Data Analytics
17 65 (7.52%) Online Marketing
18 64 (7.41%) Data Analysis
19 62 (7.18%) Scrum
20 59 (6.83%) Project Management
Programming Languages
1 209 (24.19%) JavaScript
2 179 (20.72%) SQL
3 94 (10.88%) PHP
4 60 (6.94%) Java
5 59 (6.83%) R
6 57 (6.60%) Python
7 40 (4.63%) C#
8 22 (2.55%) VBA
9 20 (2.31%) T-SQL
10 19 (2.20%) MATLAB
11 9 (1.04%) VB.NET
12 8 (0.93%) Ruby
12 8 (0.93%) VB
13 6 (0.69%) XAML
14 5 (0.58%) ES6
14 5 (0.58%) PHP 5
14 5 (0.58%) PL/SQL
15 4 (0.46%) C
15 4 (0.46%) CoffeeScript
16 3 (0.35%) TypeScript
Qualifications
1 155 (17.94%) Degree
2 11 (1.27%) Analytics IQ
3 6 (0.69%) PMI Certification
3 6 (0.69%) Security Cleared
4 3 (0.35%) BC Cleared
4 3 (0.35%) DBS Check
5 2 (0.23%) MBA
Quality Assurance & Compliance
1 11 (1.27%) Data Quality
1 11 (1.27%) SLA
2 9 (1.04%) QA
3 2 (0.23%) Actionable Recommendations
4 1 (0.12%) Disclosure Scotland
System Software
1 8 (0.93%) Snort
2 2 (0.23%) Active Directory
Systems Management
1 8 (0.93%) EnCase
1 8 (0.93%) McAfee ePO
1 8 (0.93%) RSA enVision
1 8 (0.93%) RSA Security Analytics
2 2 (0.23%) Puppet
3 1 (0.12%) Graphite
Vendors
1 831 (96.18%) Google
2 160 (18.52%) Adobe
3 94 (10.88%) Tableau
4 80 (9.26%) Microsoft
5 50 (5.79%) Omniture
6 44 (5.09%) IBM
7 40 (4.63%) Facebook
8 34 (3.94%) hybris
9 33 (3.82%) Oracle
10 32 (3.70%) Twitter
11 28 (3.24%) ATG
12 26 (3.01%) ClickTale
13 24 (2.78%) Demandware
14 23 (2.66%) Optimizely
15 19 (2.20%) Zend
16 16 (1.85%) DoubleClick
17 15 (1.74%) Coremetrics
18 11 (1.27%) Monetate
19 10 (1.16%) Hitwise
19 10 (1.16%) Splunk
Tamworth, Staffordshire
Big Red Recruitment
Salary: £29800 per annum + Pen, 5w hol, DIS, salary increments
Posted: 10 hours ago
South East London
Ventula Consulting Ltd
Salary: From £40,000 to £45,000 per annum £40,000- £45,000
Posted: 12 hours ago
City, London
Parallel Consulting
Posted: 10 hours ago
London
Yoh
Salary: £30000 - £35000 per annum
Posted: 10 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 9 hours ago
Twickenham, Middlesex
Digitech Resourcing Ltd
Salary: From £35,000 to £40,000 per annum + Training + Bens
Posted: 17 hours ago
Farnborough, Hampshire
The Brain Tumour Charity
Salary: circa £38,000 pa (dependent on experience)
Posted: 15 hours ago
City, London
ARC IT Recruitment Ltd
Salary: £45,000 - £50,000 + Benefits
Posted: Yesterday
City, London
Parallel Consulting
Salary: £50000 - £60000 per annum
Posted: 10 hours ago
Lichfield, Staffordshire
Coburg Banks IT
Salary: £25000 - £35000 per annum + Excellent Benefits
Posted: 16 hours ago
Blackburn, Lancashire
Jagger Talent
Salary: From £19,000 to £23,000 per annum Extensive Blue-Chip Benefits
Posted: Yesterday
Gloucester, Gloucestershire
ISL
Salary: £22000.00 - £25000.00 per annum
Posted: Yesterday
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 9 hours ago
City, London
Explore Recruitment Solutions
Salary: £20000 - £25000 per annum
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £24000 - £28000 per annum
Posted: 2 days ago
South East London
Jobsite
Salary: Competitive plus Generous Benefits
Posted: Yesterday
Manchester, Lancashire
Applause IT Innovation
Salary: £28000 - £40000 per annum + benefits
Posted: Yesterday
Coventry, West Midlands (County)
Opilio Recruitment
Salary: From £20,000 to £25,000 per annum
Posted: 16 hours ago
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 17 hours ago
City, London
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 17 hours ago
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000
Posted: 17 hours ago
London
Burns Sheehan
Salary: £55000 - £60000 per annum
Posted: 3 days ago
Falmouth, Cornwall
IT Executive Ltd
Salary: £25000 - £32000 per annum
Posted: Yesterday
London
Hanover Recruitment
Salary: £35000 - £40000.00 per annum
Posted: 2 days ago
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + Additional Benefits
Posted: 3 days ago
Coventry, West Midlands (County)
Exposed Solutions
Salary: £25000 - £35000 per annum
Posted: Yesterday
Billingshurst, West Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £28,000 per annum + Benefits
Posted: Yesterday
London
Burns Sheehan
Salary: £25000.00 - £30000.00 per annum
Posted: 2 days ago
East Midlands
EMBS Ltd
Salary: £30k - 40k per year + Benefits
Posted: 2 days ago
Bristol, Avon
Evolution Recruitment Solutions
Salary: 28,000 - 35,000 + Benefits
Posted: 4 days ago