The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 416 419 438
Rank change year-on-year
+3 +19
Permanent jobs citing Google Analytics 622 680 563
As % of all permanent IT jobs located in the UK 0.59% 0.58% 0.52%
As % of the Cloud Services category 7.31% 9.58% 11.91%
Number of salaries quoted 504 496 444
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £23,500 £23,150
10% offered a salary of more than £57,500 £60,000 £57,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
8507 7097 4728
As % of all permanent IT jobs located in the UK 8.05% 6.00% 4.33%
Number of salaries quoted 6827 5811 4030
Average salary £50,000 £49,000 £50,000
Average salary % change year-on-year
+2.04% -2.00%
90% offered a salary of more than £30,100 £30,000 £31,500
10% offered a salary of more than £75,000 £70,000 £70,000
UK excluding London average salary £45,000 £44,000 £45,000
% change year-on-year
+2.27% -2.22%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 29 May 2015 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 607 £35,000 - 84
London +39 328 £40,000 -5.88% 35
City of London +67 97 £40,000 -5.88% 12
South East -42 77 £30,000 -7.69% 10
Yorkshire +45 53 £32,500 +8.33% 8
North West -9 49 £27,500 +20.87% 12
West Midlands +33 43 £32,500 +14.03% 5
South Yorkshire +26 31 £32,500 +62.50% 3
Manchester +1 31 £25,500 +22.89% 7
East of England +23 26 £40,000 +24.03% 3
South West -28 21 £33,750 +22.72% 6
Doncaster - 19 £32,500 - 2
Hertfordshire +15 17 £35,033 -0.61% 3
Watford +20 16 £34,066 - 2
Coventry - 16 £22,000 -
Kent +1 15 £37,500 +44.23% 1
East Sussex +7 13 £24,000 -26.15%
Brighton -2 13 £24,000 -26.15%
North Yorkshire +26 12 £35,000 - 2
Cheshire +6 12 £30,000 +20.00% 3
Sheffield +4 11 £30,000 +50.00% 1
Birmingham -11 11 £42,000 +97.64%
East Midlands +1 10 £32,389 -4.73% 4
Oxfordshire +15 9 £30,000 -25.00% 1
Buckinghamshire -9 9 £27,500 -5.17% 2
Harrogate - 9 £35,000 - 2
Leeds +17 8 £22,500 -47.05% 1
West Yorkshire +10 8 £22,500 -47.05% 1
Hampshire -8 8 £28,000 -20.00% 1
Surrey +15 7 £31,500 -10.00% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 May 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1212 (100.00%) Analytics
2 1207 (99.59%) Google
3 757 (62.46%) Marketing
4 471 (38.86%) SEO
5 447 (36.88%) HTML
6 402 (33.17%) Analytical Skills
7 344 (28.38%) E-Commerce
8 339 (27.97%) CSS
9 308 (25.41%) Pay per click
10 307 (25.33%) Digital Marketing
11 292 (24.09%) Web Analytics
11 292 (24.09%) JavaScript
12 274 (22.61%) Degree
13 258 (21.29%) SQL
14 250 (20.63%) Social Media
15 235 (19.39%) User Experience
16 217 (17.90%) Adobe
17 190 (15.68%) Agile Software Development
18 171 (14.11%) Omniture
19 154 (12.71%) jQuery
20 150 (12.38%) Advertising
20 150 (12.38%) MS Excel
21 145 (11.96%) Microsoft
22 139 (11.47%) Web Development
23 136 (11.22%) Retail
24 129 (10.64%) Finance
25 127 (10.48%) Content Management
25 127 (10.48%) Online Marketing
26 121 (9.98%) CMS
27 120 (9.90%) Project Management

Google Analytics
Top Related IT Skills by Category

For the 6 months to 29 May 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 121 (9.98%) CMS
2 105 (8.66%) SAS
3 51 (4.21%) WordPress
4 36 (2.97%) IIS
5 22 (1.82%) Drupal
6 21 (1.73%) SharePoint
7 19 (1.57%) WebSphere
8 13 (1.07%) Apache
8 13 (1.07%) Joomla!
9 12 (0.99%) Sitefinity
10 8 (0.66%) Umbraco
10 8 (0.66%) Apache Pig
11 6 (0.50%) Adobe Experience Manager
12 5 (0.41%) SharePoint 2013
12 5 (0.41%) Node.js
12 5 (0.41%) Sitecore CMS
13 3 (0.25%) Apache Spark
14 2 (0.17%) SugarCRM
14 2 (0.17%) nginx
14 2 (0.17%) Apache Solr
Applications
1 150 (12.38%) MS Excel
2 120 (9.90%) Photoshop
3 102 (8.42%) MS Office
4 77 (6.35%) SPSS
5 50 (4.13%) MS PowerPoint
6 44 (3.63%) Adobe Creative Suite
7 39 (3.22%) Adobe Illustrator
8 25 (2.06%) Acrobat
9 14 (1.16%) Adobe After Effects
10 10 (0.83%) InDesign
11 9 (0.74%) Stata
11 9 (0.74%) Spreadsheet
12 7 (0.58%) Fireworks
13 5 (0.41%) MS Visio
14 4 (0.33%) PowerPivot
15 2 (0.17%) Adobe Premiere
16 1 (0.083%) InfoPath
Business Applications
1 110 (9.08%) WebTrends
2 54 (4.46%) Magento
3 10 (0.83%) Radian6
4 6 (0.50%) Shopify
5 5 (0.41%) Unica
6 4 (0.33%) Adobe Campaign
7 3 (0.25%) Dynamics CRM
7 3 (0.25%) Bond Adapt
8 2 (0.17%) Optimost
8 2 (0.17%) Tridion
8 2 (0.17%) CubeCart
9 1 (0.083%) SAP Oil and Gas
Cloud Services
1 105 (8.66%) Adobe Analytics
2 29 (2.39%) Amazon AWS
3 16 (1.32%) Microsoft Azure
4 12 (0.99%) SaaS
4 12 (0.99%) Silverpop
5 9 (0.74%) Amazon CloudWatch
6 8 (0.66%) Amazon EC2
6 8 (0.66%) Amazon S3
6 8 (0.66%) Amazon EMR
7 5 (0.41%) MailChimp
8 3 (0.25%) GitHub
8 3 (0.25%) Basecamp
9 2 (0.17%) Sage Pay
9 2 (0.17%) Pure360
9 2 (0.17%) Trello
10 1 (0.083%) Responsys
10 1 (0.083%) Office 365
10 1 (0.083%) CloudFront
Communications & Networking
1 57 (4.70%) Internet
2 18 (1.49%) HTTP
3 17 (1.40%) Intranet
4 15 (1.24%) SSL
5 7 (0.58%) SSH
6 5 (0.41%) FTP
7 4 (0.33%) TCP/IP
7 4 (0.33%) Asterisk PBX
8 2 (0.17%) SMS
9 1 (0.083%) VPN
9 1 (0.083%) HTTPS
Database & Business Intelligence
1 98 (8.09%) SQL Server
2 71 (5.86%) MySQL
3 64 (5.28%) Big Data
4 53 (4.37%) QlikView
5 50 (4.13%) Relational Database
6 34 (2.81%) Hadoop
7 31 (2.56%) Data Mining
8 26 (2.15%) NoSQL
9 23 (1.90%) SQL Server 2005
10 19 (1.57%) MongoDB
10 19 (1.57%) SQL Server Integration Services
11 17 (1.40%) PostgreSQL
12 15 (1.24%) Spotfire
13 14 (1.16%) Data Warehouse
14 13 (1.07%) SQL Server Reporting Services
14 13 (1.07%) SQL Server 2008
14 13 (1.07%) Pentaho
15 12 (0.99%) Amazon Redshift
16 10 (0.83%) SQL Server Analysis Services
17 9 (0.74%) Impala
Development Applications
1 50 (4.13%) Dreamweaver
2 37 (3.05%) Git (software)
3 31 (2.56%) Visual Studio
4 29 (2.39%) Subversion
5 24 (1.98%) JIRA
5 24 (1.98%) Team Foundation Server
6 13 (1.07%) Bitbucket
7 10 (0.83%) TeamCity
8 9 (0.74%) Jenkins
8 9 (0.74%) Psake
8 9 (0.74%) Selenium
9 8 (0.66%) Yeoman
10 7 (0.58%) Balsamiq Mockups
10 7 (0.58%) JUnit
10 7 (0.58%) Mercurial
11 6 (0.50%) JBehave
11 6 (0.50%) WebDriver
11 6 (0.50%) Axure RP
11 6 (0.50%) Cucumber
11 6 (0.50%) Behat
General
1 757 (62.46%) Marketing
2 150 (12.38%) Advertising
3 136 (11.22%) Retail
4 129 (10.64%) Finance
5 51 (4.21%) Publishing
6 24 (1.98%) Games
7 19 (1.57%) Telecoms
8 15 (1.24%) German Language
9 13 (1.07%) Back Office
9 13 (1.07%) Automotive
9 13 (1.07%) Multimedia
10 12 (0.99%) Law
11 10 (0.83%) French Language
12 9 (0.74%) Banking
12 9 (0.74%) Legal
13 6 (0.50%) Swedish Language
14 5 (0.41%) Spanish Language
15 3 (0.25%) Manufacturing
15 3 (0.25%) Pharmaceutical
15 3 (0.25%) Italian Language
Job Titles
1 312 (25.74%) Analyst
2 185 (15.26%) Developer
3 124 (10.23%) PPC Executive
4 123 (10.15%) PPC Manager
4 123 (10.15%) PPC Analyst
4 123 (10.15%) PPC Specialist
5 118 (9.74%) Web Analyst
6 79 (6.52%) Web Developer
7 76 (6.27%) Data Analyst
8 47 (3.88%) Account Manager
9 46 (3.80%) Insight Analyst
10 42 (3.47%) Designer
11 39 (3.22%) Front-End Developer
11 39 (3.22%) Junior
12 38 (3.14%) Data Scientist
13 36 (2.97%) Marketing Executive
13 36 (2.97%) Marketing Manager
14 30 (2.48%) Consultant
15 29 (2.39%) SEO Specialist
16 28 (2.31%) Junior Developer
Libraries, Frameworks & Software Standards
1 447 (36.88%) HTML
2 339 (27.97%) CSS
3 154 (12.71%) jQuery
4 85 (7.01%) .NET
5 82 (6.77%) HTML5
6 60 (4.95%) XML
7 58 (4.79%) ASP.NET
8 49 (4.04%) CSS3
9 48 (3.96%) XHTML
10 36 (2.97%) Flash
11 35 (2.89%) Web Services
12 30 (2.48%) ASP.NET MVC
13 24 (1.98%) Sass
14 22 (1.82%) Twitter Bootstrap
15 19 (1.57%) D3.js
16 18 (1.49%) AngularJS
17 17 (1.40%) ASP.NET Web Forms
18 15 (1.24%) REST
18 15 (1.24%) .NET Framework
19 12 (0.99%) cXML
Miscellaneous
1 402 (33.17%) Analytical Skills
2 250 (20.63%) Social Media
3 235 (19.39%) User Experience
4 101 (8.33%) Statistics
5 85 (7.01%) Mathematics
6 73 (6.02%) Mobile App
7 72 (5.94%) Visualisation
8 60 (4.95%) Computer Science
9 57 (4.70%) Digital Media
10 53 (4.37%) Copywriting
11 41 (3.38%) Blog
12 30 (2.48%) Management Information System
13 27 (2.23%) Graphic Design
14 24 (1.98%) W3C
15 22 (1.82%) Physics
16 18 (1.49%) Algorithms
17 17 (1.40%) iPad
17 17 (1.40%) Animation
18 13 (1.07%) Data Integration
19 12 (0.99%) Data Extraction
Operating Systems
1 30 (2.48%) Windows
2 20 (1.65%) Linux
3 13 (1.07%) Apple iOS
3 13 (1.07%) Windows XP
4 8 (0.66%) Android
4 8 (0.66%) UNIX
5 4 (0.33%) Windows Mobile
6 2 (0.17%) Ubuntu
7 1 (0.083%) Windows Phone
7 1 (0.083%) Windows 8
Processes & Methodologies
1 1212 (100.00%) Analytics
2 471 (38.86%) SEO
3 344 (28.38%) E-Commerce
4 308 (25.41%) Pay per click
5 307 (25.33%) Digital Marketing
6 292 (24.09%) Web Analytics
7 190 (15.68%) Agile Software Development
8 139 (11.47%) Web Development
9 127 (10.48%) Content Management
9 127 (10.48%) Online Marketing
10 120 (9.90%) Project Management
11 111 (9.16%) CRM
12 91 (7.51%) Data Analysis
13 89 (7.34%) Time Management
14 83 (6.85%) Business Intelligence
15 78 (6.44%) Scrum
16 69 (5.69%) Email Marketing
17 61 (5.03%) Multivariate Testing
18 59 (4.87%) MVC
19 53 (4.37%) B2B
Programming Languages
1 292 (24.09%) JavaScript
2 258 (21.29%) SQL
3 84 (6.93%) PHP
4 71 (5.86%) C#
5 53 (4.37%) T-SQL
6 51 (4.21%) Java
6 51 (4.21%) Python
7 42 (3.47%) R
8 26 (2.15%) VBA
9 22 (1.82%) C
10 21 (1.73%) VB
11 19 (1.57%) VB.NET
11 19 (1.57%) Ruby
12 18 (1.49%) PowerShell
13 9 (0.74%) Bash Shell
13 9 (0.74%) MATLAB
13 9 (0.74%) PL/SQL
14 8 (0.66%) Clojure
15 7 (0.58%) Scala
16 5 (0.41%) PHP5
Qualifications
1 274 (22.61%) Degree
2 16 (1.32%) PhD
3 4 (0.33%) MBA
4 1 (0.083%) AAT
4 1 (0.083%) ISEB
4 1 (0.083%) PRINCE2 Certification
Quality Assurance & Compliance
1 35 (2.89%) QA
2 6 (0.50%) SLA
3 5 (0.41%) GCP
4 4 (0.33%) WAI
5 3 (0.25%) ISO 9001
6 1 (0.083%) Data Quality
System Software
1 8 (0.66%) VirtualBox
2 1 (0.083%) HDFS
2 1 (0.083%) vCloud
2 1 (0.083%) vSphere
2 1 (0.083%) Active Directory
Systems Management
1 14 (1.16%) Vagrant
2 8 (0.66%) Puppet
3 3 (0.25%) HP Quality Center
4 2 (0.17%) TeamSite
5 1 (0.083%) Opscode Chef
5 1 (0.083%) Salt
5 1 (0.083%) Ansible
5 1 (0.083%) Systems Management Server (SMS)
Vendors
1 1207 (99.59%) Google
2 217 (17.90%) Adobe
3 171 (14.11%) Omniture
4 145 (11.96%) Microsoft
5 89 (7.34%) Tableau
6 64 (5.28%) Facebook
7 52 (4.29%) Coremetrics
8 43 (3.55%) Twitter
9 35 (2.89%) Oracle
9 35 (2.89%) IBM
10 25 (2.06%) Yahoo!
11 23 (1.90%) DoubleClick
12 21 (1.73%) New Relic
12 21 (1.73%) PayPal
13 17 (1.40%) SAP
14 15 (1.24%) ClickTale
15 14 (1.16%) Salesforce.com
15 14 (1.16%) Jaspersoft
16 13 (1.07%) Hitwise
17 12 (0.99%) Business Objects
City, London
Circle Recruitment
Salary: £20000 - £32000 per annum + benefits
Posted: 13 hours ago
Stamford, Lincolnshire
Senitor Associates
Salary: £30000 - £40000 per annum + relaxed environment
Posted: 14 hours ago
Nottingham, Nottinghamshire
BARCLAY ANDERSON LIMITED
Salary: From £40,000 to £45,000 per annum Benefits Package
Posted: 14 hours ago
West Sussex
Explore Recruitment Solutions
Salary: £30000 per annum
Posted: 15 hours ago
Surrey
Explore Recruitment Solutions
Salary: £30000 - £32000 per annum
Posted: 15 hours ago
Gloucestershire
Haybrook IT Resourcing Ltd
Salary: Up to £40,000 per annum + benefits
Posted: 15 hours ago
Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £40,000 per annum + benefits
Posted: 15 hours ago
Doncaster, South Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: 15 hours ago
Macclesfield, Cheshire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 16 hours ago
Kent
Capita Resourcing - IT Resourcing
Salary: £35000 - £50000 per annum + benefits
Posted: 16 hours ago
Sheffield, South Yorkshire
Spring Technology
Salary: £40000.00 - £50000.00 per annum + Bonus
Posted: 21 hours ago
Southam, Warwickshire
People Source Consulting
Salary: £35000 - £40000 per annum
Posted: 21 hours ago
City, London
Trust In Soda
Salary: From £35,000 to £50,000 per annum
Posted: 21 hours ago
City, London
Explore Recruitment Solutions
Salary: £36000 - £40000 per annum + benefits
Posted: Yesterday
West Sussex
Explore Recruitment Solutions
Salary: £55000 per annum
Posted: Yesterday
City, London
Explore Recruitment Solutions
Salary: £36000 - £40000 per annum
Posted: Yesterday
South West London
Timothy James Consulting Ltd
Salary: £25000 - £35000 per annum
Posted: Yesterday
Northamptonshire
HAYS INFORMATION TECHNOLOGY
Salary: £35000.00 - £50000.00 per annum + Depending on experience
Posted: Yesterday
Leicester, Leicestershire
Stafford-Sharp Associates
Salary: From £35,000 to £40,000 per annum + Excellent Bens
Posted: Yesterday
Southampton, Hampshire
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £25000 per annum + Generous Benefits
Posted: Yesterday