The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 447 414 456
Rank change year-on-year
-33 +42
Permanent jobs citing Google Analytics 573 683 503
As % of all permanent IT jobs located in the UK 0.52% 0.60% 0.47%
As % of the Cloud Services category 6.35% 9.54% 10.11%
Number of salaries quoted 438 433 389
Average salary £36,000 £35,000 £35,000
Average salary % change year-on-year
+2.85% -
90% offered a salary of more than £24,600 £25,000 £23,400
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
9020 7158 4974
As % of all permanent IT jobs located in the UK 8.24% 6.24% 4.68%
Number of salaries quoted 7362 5612 4260
Average salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £45,000 £45,000 £44,500
% change year-on-year
- +1.12%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 28 August 2015 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 556 £36,000 +2.85% 90
London -47 274 £42,500 +6.25% 32
South East +43 103 £37,500 -6.25% 18
City of London +18 80 £42,500 +6.25% 5
Yorkshire +27 48 £32,500 +12.06% 11
North West -54 45 £29,000 - 13
West Midlands +18 43 £33,750 -3.57% 7
Manchester -60 27 £30,000 -2.43% 10
Leeds +19 22 £30,000 +27.65% 3
North Yorkshire +14 22 £32,500 +71.05% 8
Harrogate +10 22 £32,500 +71.05% 8
West Yorkshire +9 22 £30,000 +30.43% 3
Berkshire +12 21 £35,000 -17.64% 1
Hampshire +17 20 £25,500 -49.00% 3
Surrey +1 19 £45,000 +38.46% 7
East Midlands +13 17 £32,500 +16.07% 3
Staffordshire - 17 £35,000 - 2
Warwickshire +18 15 £37,500 -
East of England -15 14 £42,500 +30.76% 5
Cheshire +11 13 £26,250 -1.86% 1
Buckinghamshire +1 13 £37,500 -16.66%
Scotland +6 11 £37,500 +31.57% 3
Chester +2 11 £23,500 -9.61% 1
South West -41 11 £41,250 +10.00%
East Sussex +27 10 £35,000 +14.75% 1
South Yorkshire +12 10 £32,500 +16.07%
Oxfordshire +12 9 £35,000 +27.27% 4
Hertfordshire -6 9 £27,500 -21.42% 3
Milton Keynes - 9 £37,500 -
Reigate - 8 £45,000 - 5

Google Analytics
Top 30 Related IT Skills

For the 6 months to 28 August 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1199 (100.00%) Analytics
2 1183 (98.67%) Google
3 734 (61.22%) Marketing
4 471 (39.28%) SEO
5 451 (37.61%) HTML
6 391 (32.61%) Analytical Skills
7 330 (27.52%) Digital Marketing
8 323 (26.94%) JavaScript
9 307 (25.60%) CSS
10 299 (24.94%) E-Commerce
11 295 (24.60%) Pay per click
12 291 (24.27%) Web Analytics
13 276 (23.02%) SQL
14 246 (20.52%) Degree
15 241 (20.10%) User Experience
16 237 (19.77%) Social Media
17 217 (18.10%) Adobe
18 191 (15.93%) Agile Software Development
19 174 (14.51%) Microsoft
20 155 (12.93%) Finance
21 154 (12.84%) Omniture
22 153 (12.76%) Adobe Analytics
23 147 (12.26%) Web Development
23 147 (12.26%) Retail
23 147 (12.26%) MS Excel
24 144 (12.01%) Content Management
25 141 (11.76%) CMS
26 133 (11.09%) Project Management
27 128 (10.68%) jQuery
28 119 (9.92%) Tableau

Google Analytics
Top Related IT Skills by Category

For the 6 months to 28 August 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 141 (11.76%) CMS
2 80 (6.67%) SAS
3 56 (4.67%) WordPress
4 35 (2.92%) IIS
5 32 (2.67%) SharePoint
6 27 (2.25%) Drupal
7 18 (1.50%) Joomla!
8 14 (1.17%) WebSphere
8 14 (1.17%) Umbraco
9 13 (1.08%) Sitecore CMS
9 13 (1.08%) Apache
10 8 (0.67%) WorkSite
10 8 (0.67%) Sitefinity
10 8 (0.67%) Adobe Experience Manager
11 5 (0.42%) Apache Spark
11 5 (0.42%) SharePoint Server
12 4 (0.33%) Apache Pig
13 3 (0.25%) SharePoint 2013
14 2 (0.17%) Tomcat
14 2 (0.17%) Apache Solr
Applications
1 147 (12.26%) MS Excel
2 105 (8.76%) MS Office
3 77 (6.42%) Photoshop
4 61 (5.09%) MS PowerPoint
5 53 (4.42%) SPSS
6 29 (2.42%) Adobe Creative Suite
7 25 (2.09%) Adobe Illustrator
8 14 (1.17%) InDesign
8 14 (1.17%) Adobe After Effects
9 11 (0.92%) MS Visio
10 9 (0.75%) Spreadsheet
11 8 (0.67%) Fireworks
12 4 (0.33%) Stata
12 4 (0.33%) FastStats
13 3 (0.25%) Acrobat
14 1 (0.083%) PowerPivot
14 1 (0.083%) InfoPath
Business Applications
1 93 (7.76%) WebTrends
2 46 (3.84%) Magento
3 7 (0.58%) Dynamics CRM
4 5 (0.42%) Adobe Campaign
5 4 (0.33%) Shopify
5 4 (0.33%) SAP Oil and Gas
6 3 (0.25%) Tridion
6 3 (0.25%) Radian6
7 1 (0.083%) SAP CRM
7 1 (0.083%) Unica
7 1 (0.083%) Optimost
Cloud Services
1 153 (12.76%) Adobe Analytics
2 23 (1.92%) Amazon AWS
3 14 (1.17%) Microsoft Azure
4 7 (0.58%) Amazon EMR
5 6 (0.50%) Basecamp
5 6 (0.50%) SaaS
6 5 (0.42%) GitHub
6 5 (0.42%) Silverpop
6 5 (0.42%) Google Cloud Platform
6 5 (0.42%) MailChimp
7 4 (0.33%) SmartFocus
7 4 (0.33%) Amazon EC2
7 4 (0.33%) Amazon S3
8 3 (0.25%) Cloud Computing
8 3 (0.25%) Trello
9 2 (0.17%) Responsys
10 1 (0.083%) Pure360
10 1 (0.083%) Amazon CloudWatch
Communications & Networking
1 45 (3.75%) Internet
2 26 (2.17%) HTTP
3 20 (1.67%) Intranet
4 12 (1.00%) SSL
5 10 (0.83%) SSH
6 6 (0.50%) DNS
7 5 (0.42%) FTP
7 5 (0.42%) PPP
8 4 (0.33%) TCP/IP
8 4 (0.33%) Asterisk PBX
9 2 (0.17%) HTTPS
10 1 (0.083%) VoIP
10 1 (0.083%) VPN
Database & Business Intelligence
1 99 (8.26%) SQL Server
2 55 (4.59%) QlikView
3 53 (4.42%) Big Data
4 50 (4.17%) MySQL
5 46 (3.84%) Relational Database
6 30 (2.50%) Hadoop
7 27 (2.25%) SQL Server 2005
8 23 (1.92%) SQL Server Integration Services
9 21 (1.75%) SQL Server Reporting Services
10 19 (1.58%) Data Warehouse
11 18 (1.50%) Data Mining
12 16 (1.33%) Spotfire
13 15 (1.25%) NoSQL
13 15 (1.25%) Redis
14 14 (1.17%) BusinessObjects
15 13 (1.08%) PostgreSQL
15 13 (1.08%) Amazon Redshift
16 12 (1.00%) Pentaho
17 9 (0.75%) MongoDB
18 8 (0.67%) Apache Hive
Development Applications
1 38 (3.17%) Visual Studio
2 30 (2.50%) Subversion
3 28 (2.34%) Dreamweaver
4 21 (1.75%) Git (software)
5 20 (1.67%) Team Foundation Server
6 18 (1.50%) JIRA
7 17 (1.42%) Axure RP
8 14 (1.17%) Balsamiq Mockups
9 9 (0.75%) SQL Server Management Studio (SSMS)
10 7 (0.58%) Behat
11 6 (0.50%) Bitbucket
12 5 (0.42%) Jenkins
12 5 (0.42%) gulp
13 4 (0.33%) Grunt
13 4 (0.33%) Yeoman
14 3 (0.25%) Hudson
15 2 (0.17%) SoapUI
15 2 (0.17%) TeamCity
15 2 (0.17%) Fiddler
15 2 (0.17%) Selenium
General
1 734 (61.22%) Marketing
2 155 (12.93%) Finance
3 147 (12.26%) Retail
4 104 (8.67%) Advertising
5 46 (3.84%) Publishing
6 33 (2.75%) Telecoms
7 19 (1.58%) Games
8 13 (1.08%) Banking
8 13 (1.08%) Multimedia
8 13 (1.08%) Law
9 12 (1.00%) French Language
10 9 (0.75%) Automotive
11 8 (0.67%) Back Office
12 7 (0.58%) German Language
13 5 (0.42%) Italian Language
13 5 (0.42%) Pharmaceutical
13 5 (0.42%) Legal
13 5 (0.42%) Manufacturing
14 4 (0.33%) Electronics
15 3 (0.25%) Spanish Language
Job Titles
1 334 (27.86%) Analyst
2 213 (17.76%) Developer
3 96 (8.01%) Web Analyst
3 96 (8.01%) PPC Executive
4 95 (7.92%) PPC Manager
4 95 (7.92%) PPC Analyst
4 95 (7.92%) PPC Specialist
5 81 (6.76%) Web Developer
6 67 (5.59%) Data Analyst
7 54 (4.50%) Marketing Manager
8 45 (3.75%) Account Manager
9 43 (3.59%) Insight Analyst
10 41 (3.42%) Front-End Developer
11 40 (3.34%) .NET Developer
12 33 (2.75%) Marketing Executive
13 32 (2.67%) Designer
13 32 (2.67%) Senior Analyst
14 30 (2.50%) Consultant
14 30 (2.50%) Junior
14 30 (2.50%) Data Scientist
Libraries, Frameworks & Software Standards
1 451 (37.61%) HTML
2 307 (25.60%) CSS
3 128 (10.68%) jQuery
4 107 (8.92%) HTML5
5 101 (8.42%) .NET
6 81 (6.76%) ASP.NET
7 76 (6.34%) CSS3
8 66 (5.50%) XML
9 44 (3.67%) Ajax
9 44 (3.67%) ASP.NET MVC
10 30 (2.50%) Web Services
11 28 (2.34%) Sass
12 27 (2.25%) AngularJS
13 23 (1.92%) XHTML
14 22 (1.83%) REST
15 20 (1.67%) Flash
15 20 (1.67%) JSON
16 19 (1.58%) .NET Framework
17 16 (1.33%) Twitter Bootstrap
18 15 (1.25%) D3.js
Miscellaneous
1 391 (32.61%) Analytical Skills
2 241 (20.10%) User Experience
3 237 (19.77%) Social Media
4 89 (7.42%) Mathematics
5 83 (6.92%) Statistics
5 83 (6.92%) Mobile App
6 72 (6.01%) Visualisation
7 69 (5.75%) Computer Science
8 55 (4.59%) Digital Media
9 50 (4.17%) Copywriting
10 34 (2.84%) Graphic Design
11 29 (2.42%) Blog
11 29 (2.42%) iPad
12 24 (2.00%) Management Information System
13 23 (1.92%) Animation
14 22 (1.83%) W3C
15 20 (1.67%) Algorithms
16 19 (1.58%) Physics
17 15 (1.25%) PMI
18 13 (1.08%) Psychology
Operating Systems
1 24 (2.00%) Linux
2 17 (1.42%) Windows
3 16 (1.33%) Apple iOS
4 14 (1.17%) Android
5 13 (1.08%) UNIX
6 5 (0.42%) CentOS
7 4 (0.33%) Windows Mobile
8 2 (0.17%) Ubuntu
9 1 (0.083%) Windows XP
9 1 (0.083%) Windows 8
9 1 (0.083%) Windows Phone
Processes & Methodologies
1 1199 (100.00%) Analytics
2 471 (39.28%) SEO
3 330 (27.52%) Digital Marketing
4 299 (24.94%) E-Commerce
5 295 (24.60%) Pay per click
6 291 (24.27%) Web Analytics
7 191 (15.93%) Agile Software Development
8 147 (12.26%) Web Development
9 144 (12.01%) Content Management
10 133 (11.09%) Project Management
11 101 (8.42%) Online Marketing
12 86 (7.17%) Business Intelligence
13 80 (6.67%) Scrum
14 77 (6.42%) CRM
15 76 (6.34%) Data Analysis
16 73 (6.09%) MVC
16 73 (6.09%) Email Marketing
17 51 (4.25%) Multivariate Testing
18 49 (4.09%) Responsive Web Design
19 46 (3.84%) Time Management
Programming Languages
1 323 (26.94%) JavaScript
2 276 (23.02%) SQL
3 93 (7.76%) C#
4 74 (6.17%) PHP
5 58 (4.84%) Python
6 47 (3.92%) R
7 46 (3.84%) T-SQL
8 35 (2.92%) Java
9 21 (1.75%) VB
10 16 (1.33%) C
11 15 (1.25%) Ruby
11 15 (1.25%) VBA
12 12 (1.00%) PL/SQL
13 9 (0.75%) VB.NET
14 8 (0.67%) Lua
14 8 (0.67%) Scala
14 8 (0.67%) Bash Shell
15 5 (0.42%) PHP5
16 4 (0.33%) PowerShell
16 4 (0.33%) Clojure
Qualifications
1 246 (20.52%) Degree
2 15 (1.25%) PMI Certification
3 8 (0.67%) PhD
4 4 (0.33%) MBA
5 3 (0.25%) Postgraduate
Quality Assurance & Compliance
1 37 (3.09%) QA
2 5 (0.42%) SLA
3 4 (0.33%) GCP
4 3 (0.25%) ISO 9001
5 2 (0.17%) WCAG
5 2 (0.17%) Section 508
6 1 (0.083%) Data Quality
System Software
1 4 (0.33%) VirtualBox
2 1 (0.083%) vCloud
2 1 (0.083%) HDFS
2 1 (0.083%) Active Directory
2 1 (0.083%) vSphere
Systems Management
1 11 (0.92%) Vagrant
2 8 (0.67%) Puppet
3 7 (0.58%) Systems Management Server (SMS)
4 6 (0.50%) cPanel
5 2 (0.17%) TeamSite
5 2 (0.17%) Opscode Chef
6 1 (0.083%) Ansible
6 1 (0.083%) Salt
6 1 (0.083%) EMC NetWorker
Vendors
1 1183 (98.67%) Google
2 217 (18.10%) Adobe
3 174 (14.51%) Microsoft
4 154 (12.84%) Omniture
5 119 (9.92%) Tableau
6 51 (4.25%) Facebook
7 39 (3.25%) Salesforce.com
8 38 (3.17%) Coremetrics
9 35 (2.92%) IBM
10 31 (2.59%) Oracle
11 30 (2.50%) Twitter
12 22 (1.83%) Hitwise
13 17 (1.42%) DoubleClick
14 16 (1.33%) Yahoo!
14 16 (1.33%) ClickTale
15 15 (1.25%) Sitecore
16 12 (1.00%) Jaspersoft
17 8 (0.67%) PayPal
18 7 (0.58%) ExactTarget
18 7 (0.58%) hybris
City, London
ANSON MCCADE
Salary: £40K - 60K & comprehensive bonus/benefits
Posted: Yesterday
London
Initi8 Recruitment
Salary: £30000 - £35000 Per Annum
Posted: Yesterday
Reigate, Surrey
Initi8 Recruitment
Salary: £50000 - £60000 Per Annum
Posted: Yesterday
City, London
Trust In Soda
Salary: From £50,000 to £80,000 per annum + benefits
Posted: Yesterday
London
C4 Commerce
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
London
Burns Sheehan
Salary: £40000 - £45000 per annum
Posted: Yesterday
Birmingham, Warwickshire
Applause IT Ltd
Salary: + Great Benefits
Posted: Yesterday
Harrogate, Yorkshire
Head Resourcing Ltd
Salary: company car(or allowance),Pension,etc
Posted: Yesterday
Tunbridge Wells, Kent
Capita Resourcing - IT Resourcing
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 50,000 + benefits
Posted: 2 days ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 30,000 - 40,000 + benefits
Posted: 2 days ago
London
Vertical IT
Salary: £30000 - £45000 per annum
Posted: 2 days ago
London
Preferred Choice
Salary: £50000 per annum
Posted: 2 days ago
Brighton, East Sussex
IT Executive Ltd
Salary: £20000 - £27000 per annum
Posted: 2 days ago
Reigate, Surrey
Initi8 Recruitment
Salary: £30000 - £50000 Per Annum
Posted: 3 days ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £25,000 to £45,000 per annum + great benefits and company holiday
Posted: 3 days ago
Manchester, Lancashire
Circle Recruitment
Salary: £25000 - £28000 per annum + benefits
Posted: 3 days ago
Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £50,000 per annum
Posted: 3 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £32000 per annum + Benefits
Posted: 3 days ago
Southend-On-Sea, Essex
Coal IT Services
Salary: From £65,000 to £85,000 per annum + excellent benefits
Posted: 3 days ago