The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 417 434 440
Rank change year-on-year
+17 +6
Permanent jobs citing Google Analytics 638 674 562
As % of all permanent IT jobs located in the UK 0.58% 0.57% 0.52%
As % of the Cloud Services category 7.08% 9.36% 11.43%
Number of salaries quoted 512 495 459
Average salary £37,500 £35,000 £36,000
Average salary % change year-on-year
+7.14% -2.77%
90% offered a salary of more than £25,000 £23,500 £23,500
10% offered a salary of more than £60,000 £55,500 £57,000
UK excluding London average salary £34,066 £30,500 £30,000
% change year-on-year
+11.69% +1.66%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
9006 7199 4919
As % of all permanent IT jobs located in the UK 8.14% 6.10% 4.53%
Number of salaries quoted 7275 5819 4211
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £31,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 3 July 2015 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -4 623 £37,500 +5.63% 93
London -9 322 £42,500 +3.65% 43
South East +5 102 £35,000 - 14
City of London +40 86 £42,500 +6.25% 15
North West -20 55 £29,500 +18.00% 11
Yorkshire +17 50 £32,500 +8.33% 7
Manchester -15 38 £29,000 +11.53% 2
West Midlands +9 31 £38,000 +8.57% 7
South Yorkshire +23 27 £32,500 +47.72%
East of England +4 26 £40,000 +29.03% 9
South West -12 21 £40,000 +33.33% 2
Hertfordshire +11 19 £40,000 +14.28% 7
Doncaster - 17 £32,500 -
Watford +13 16 £37,033 +13.94% 1
East Midlands +13 16 £36,250 +13.28%
Hampshire -4 16 £26,000 -25.71% 8
Berkshire -13 16 £42,500 -22.72% 1
Buckinghamshire -4 15 £32,500 +12.06% 2
Kent +7 14 £42,500 +54.54%
Brighton +21 12 £24,000 -20.00% 2
East Sussex +17 12 £24,000 -20.00% 2
Cheshire +1 12 £32,500 +30.00% 3
Birmingham -4 12 £40,000 +14.28% 2
North Yorkshire +10 10 £35,000 - 2
Surrey -1 10 £31,500 -16.00%
Sheffield -1 10 £30,000 +50.00%
Leeds -6 10 £24,250 -3.00% 3
West Yorkshire -7 10 £24,250 -3.00% 4
Oxfordshire +12 9 £30,000 -22.07% 1
Swindon +3 9 £45,000 +63.63% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1255 (100.00%) Analytics
2 1250 (99.60%) Google
3 792 (63.11%) Marketing
4 516 (41.12%) SEO
5 485 (38.65%) HTML
6 405 (32.27%) Analytical Skills
7 353 (28.13%) CSS
8 348 (27.73%) Digital Marketing
9 340 (27.09%) Pay per click
10 339 (27.01%) E-Commerce
11 326 (25.98%) JavaScript
12 309 (24.62%) Web Analytics
13 268 (21.35%) Degree
14 267 (21.27%) Social Media
15 257 (20.48%) SQL
16 253 (20.16%) User Experience
17 240 (19.12%) Adobe
18 200 (15.94%) Agile Software Development
19 176 (14.02%) Microsoft
20 169 (13.47%) Omniture
21 155 (12.35%) Web Development
21 155 (12.35%) MS Excel
22 151 (12.03%) jQuery
23 146 (11.63%) Content Management
24 144 (11.47%) Advertising
25 142 (11.31%) CMS
26 137 (10.92%) Finance
27 136 (10.84%) Project Management
28 135 (10.76%) Retail
29 131 (10.44%) Adobe Analytics

Google Analytics
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 142 (11.31%) CMS
2 91 (7.25%) SAS
3 52 (4.14%) WordPress
4 41 (3.27%) IIS
5 28 (2.23%) SharePoint
6 25 (1.99%) Drupal
7 17 (1.35%) Joomla!
8 13 (1.04%) WebSphere
8 13 (1.04%) Umbraco
8 13 (1.04%) Sitefinity
9 9 (0.72%) Apache
10 8 (0.64%) Apache Pig
11 7 (0.56%) Adobe Experience Manager
11 7 (0.56%) WorkSite
11 7 (0.56%) Sitecore CMS
12 5 (0.40%) Node.js
13 3 (0.24%) SharePoint 2013
14 2 (0.16%) Apache Spark
14 2 (0.16%) Apache Solr
14 2 (0.16%) SugarCRM
Applications
1 155 (12.35%) MS Excel
2 112 (8.92%) Photoshop
3 110 (8.76%) MS Office
4 64 (5.10%) SPSS
5 58 (4.62%) MS PowerPoint
6 39 (3.11%) Adobe Creative Suite
7 38 (3.03%) Adobe Illustrator
8 20 (1.59%) Adobe After Effects
9 17 (1.35%) Acrobat
10 16 (1.27%) InDesign
11 12 (0.96%) Spreadsheet
12 8 (0.64%) Stata
13 7 (0.56%) MS Visio
14 6 (0.48%) Fireworks
15 3 (0.24%) FastStats
16 2 (0.16%) Adobe Premiere
17 1 (0.080%) PowerPivot
17 1 (0.080%) InfoPath
Business Applications
1 115 (9.16%) WebTrends
2 57 (4.54%) Magento
3 7 (0.56%) Radian6
4 6 (0.48%) Adobe Campaign
5 4 (0.32%) Unica
5 4 (0.32%) Shopify
6 3 (0.24%) Tridion
6 3 (0.24%) Bond Adapt
7 2 (0.16%) SAP Oil and Gas
7 2 (0.16%) Optimost
8 1 (0.080%) Dynamics CRM
Cloud Services
1 131 (10.44%) Adobe Analytics
2 28 (2.23%) Amazon AWS
3 12 (0.96%) Microsoft Azure
4 9 (0.72%) Silverpop
5 8 (0.64%) Amazon EMR
5 8 (0.64%) Amazon EC2
5 8 (0.64%) Amazon S3
6 7 (0.56%) SaaS
7 6 (0.48%) MailChimp
8 4 (0.32%) Amazon CloudWatch
8 4 (0.32%) SmartFocus
8 4 (0.32%) GitHub
9 3 (0.24%) Basecamp
9 3 (0.24%) Trello
10 2 (0.16%) Responsys
10 2 (0.16%) Pure360
11 1 (0.080%) CloudFront
Communications & Networking
1 51 (4.06%) Internet
2 25 (1.99%) HTTP
3 20 (1.59%) Intranet
4 15 (1.20%) SSL
5 7 (0.56%) SSH
6 5 (0.40%) FTP
7 4 (0.32%) TCP/IP
7 4 (0.32%) Asterisk PBX
8 3 (0.24%) DNS
9 2 (0.16%) HTTPS
9 2 (0.16%) SMS
10 1 (0.080%) VoIP
10 1 (0.080%) VPN
Database & Business Intelligence
1 101 (8.05%) SQL Server
2 66 (5.26%) MySQL
3 63 (5.02%) Big Data
4 58 (4.62%) QlikView
5 50 (3.98%) Relational Database
6 31 (2.47%) Hadoop
7 28 (2.23%) SQL Server 2005
8 25 (1.99%) Data Mining
9 16 (1.27%) PostgreSQL
9 16 (1.27%) MongoDB
10 15 (1.20%) NoSQL
10 15 (1.20%) Spotfire
10 15 (1.20%) Amazon Redshift
11 14 (1.12%) SQL Server Reporting Services
11 14 (1.12%) Data Warehouse
12 13 (1.04%) SQL Server Integration Services
12 13 (1.04%) Pentaho
13 12 (0.96%) SQL Server 2008
13 12 (0.96%) Redis
14 10 (0.80%) Apache Hive
Development Applications
1 38 (3.03%) Dreamweaver
2 37 (2.95%) Visual Studio
3 35 (2.79%) Git (software)
4 34 (2.71%) Subversion
5 21 (1.67%) JIRA
6 20 (1.59%) Team Foundation Server
7 13 (1.04%) Bitbucket
8 11 (0.88%) Balsamiq Mockups
9 10 (0.80%) Axure RP
10 9 (0.72%) Jenkins
11 8 (0.64%) Yeoman
12 7 (0.56%) Mercurial
13 6 (0.48%) Selenium
13 6 (0.48%) Grunt
13 6 (0.48%) SQL Server Management Studio (SSMS)
13 6 (0.48%) Behat
14 5 (0.40%) TeamCity
15 4 (0.32%) JUnit
15 4 (0.32%) JBehave
15 4 (0.32%) WebDriver
General
1 792 (63.11%) Marketing
2 144 (11.47%) Advertising
3 137 (10.92%) Finance
4 135 (10.76%) Retail
5 47 (3.75%) Publishing
6 24 (1.91%) Games
7 23 (1.83%) Telecoms
8 15 (1.20%) German Language
9 14 (1.12%) Automotive
10 13 (1.04%) Law
10 13 (1.04%) Back Office
11 12 (0.96%) Multimedia
12 11 (0.88%) Banking
13 9 (0.72%) French Language
13 9 (0.72%) Legal
14 6 (0.48%) Swedish Language
15 3 (0.24%) Spanish Language
15 3 (0.24%) Manufacturing
15 3 (0.24%) Electronics
15 3 (0.24%) Pharmaceutical
Job Titles
1 325 (25.90%) Analyst
2 207 (16.49%) Developer
3 130 (10.36%) PPC Executive
4 129 (10.28%) PPC Manager
4 129 (10.28%) PPC Analyst
4 129 (10.28%) PPC Specialist
5 120 (9.56%) Web Analyst
6 86 (6.85%) Web Developer
7 72 (5.74%) Data Analyst
8 51 (4.06%) Account Manager
9 48 (3.82%) Marketing Manager
10 46 (3.67%) Front-End Developer
11 44 (3.51%) Data Scientist
12 42 (3.35%) Insight Analyst
12 42 (3.35%) Junior
13 41 (3.27%) Designer
14 40 (3.19%) Marketing Executive
15 37 (2.95%) .NET Developer
16 34 (2.71%) Consultant
17 32 (2.55%) SEO Specialist
Libraries, Frameworks & Software Standards
1 485 (38.65%) HTML
2 353 (28.13%) CSS
3 151 (12.03%) jQuery
4 99 (7.89%) .NET
5 91 (7.25%) HTML5
6 75 (5.98%) ASP.NET
7 72 (5.74%) XML
8 61 (4.86%) CSS3
9 38 (3.03%) XHTML
10 36 (2.87%) ASP.NET MVC
11 31 (2.47%) Web Services
12 30 (2.39%) Flash
13 29 (2.31%) Sass
14 28 (2.23%) Ajax
15 23 (1.83%) AngularJS
16 21 (1.67%) Twitter Bootstrap
17 20 (1.59%) JSON
18 19 (1.51%) D3.js
19 18 (1.43%) REST
20 17 (1.35%) ASP.NET Web Forms
Miscellaneous
1 405 (32.27%) Analytical Skills
2 267 (21.27%) Social Media
3 253 (20.16%) User Experience
4 95 (7.57%) Statistics
5 81 (6.45%) Mobile App
6 79 (6.29%) Mathematics
7 73 (5.82%) Visualisation
8 65 (5.18%) Computer Science
9 60 (4.78%) Copywriting
10 55 (4.38%) Digital Media
11 44 (3.51%) Blog
12 33 (2.63%) Graphic Design
13 30 (2.39%) Management Information System
14 27 (2.15%) iPad
15 25 (1.99%) W3C
15 25 (1.99%) Physics
16 21 (1.67%) Animation
17 20 (1.59%) Algorithms
18 14 (1.12%) Data Extraction
19 13 (1.04%) Psychology
Operating Systems
1 24 (1.91%) Windows
2 21 (1.67%) Linux
3 19 (1.51%) Apple iOS
4 14 (1.12%) Android
5 9 (0.72%) Windows XP
6 8 (0.64%) UNIX
7 4 (0.32%) Windows Mobile
8 3 (0.24%) CentOS
9 2 (0.16%) Ubuntu
10 1 (0.080%) Windows 8
10 1 (0.080%) Windows Phone
Processes & Methodologies
1 1255 (100.00%) Analytics
2 516 (41.12%) SEO
3 348 (27.73%) Digital Marketing
4 340 (27.09%) Pay per click
5 339 (27.01%) E-Commerce
6 309 (24.62%) Web Analytics
7 200 (15.94%) Agile Software Development
8 155 (12.35%) Web Development
9 146 (11.63%) Content Management
10 136 (10.84%) Project Management
11 108 (8.61%) Online Marketing
12 93 (7.41%) CRM
13 82 (6.53%) Scrum
14 78 (6.22%) Data Analysis
14 78 (6.22%) Email Marketing
15 75 (5.98%) Business Intelligence
16 73 (5.82%) Time Management
17 69 (5.50%) MVC
18 63 (5.02%) Multivariate Testing
19 57 (4.54%) Responsive Web Design
Programming Languages
1 326 (25.98%) JavaScript
2 257 (20.48%) SQL
3 84 (6.69%) C#
4 79 (6.29%) PHP
5 58 (4.62%) Python
6 56 (4.46%) T-SQL
7 48 (3.82%) Java
8 45 (3.59%) R
9 23 (1.83%) VB
10 22 (1.75%) C
11 20 (1.59%) VBA
12 19 (1.51%) Ruby
13 15 (1.20%) VB.NET
14 10 (0.80%) Scala
15 9 (0.72%) Bash Shell
16 8 (0.64%) Clojure
16 8 (0.64%) PL/SQL
17 7 (0.56%) Lua
17 7 (0.56%) PowerShell
18 5 (0.40%) PHP5
Qualifications
1 268 (21.35%) Degree
2 15 (1.20%) PhD
3 4 (0.32%) MBA
4 1 (0.080%) ISEB
4 1 (0.080%) PRINCE2 Certification
Quality Assurance & Compliance
1 38 (3.03%) QA
2 6 (0.48%) SLA
3 4 (0.32%) GCP
4 3 (0.24%) ISO 9001
5 1 (0.080%) WCAG
5 1 (0.080%) Data Quality
System Software
1 8 (0.64%) VirtualBox
2 1 (0.080%) vCloud
2 1 (0.080%) HDFS
2 1 (0.080%) Active Directory
2 1 (0.080%) vSphere
Systems Management
1 14 (1.12%) Vagrant
2 8 (0.64%) Puppet
3 5 (0.40%) Systems Management Server (SMS)
4 3 (0.24%) cPanel
5 2 (0.16%) TeamSite
6 1 (0.080%) EMC NetWorker
6 1 (0.080%) HP Quality Center
6 1 (0.080%) Opscode Chef
6 1 (0.080%) Ansible
6 1 (0.080%) Salt
Vendors
1 1250 (99.60%) Google
2 240 (19.12%) Adobe
3 176 (14.02%) Microsoft
4 169 (13.47%) Omniture
5 91 (7.25%) Tableau
6 58 (4.62%) Facebook
7 51 (4.06%) Coremetrics
8 42 (3.35%) Twitter
9 34 (2.71%) IBM
10 29 (2.31%) Oracle
11 25 (1.99%) Yahoo!
12 21 (1.67%) DoubleClick
13 20 (1.59%) Salesforce.com
14 16 (1.27%) ClickTale
14 16 (1.27%) New Relic
14 16 (1.27%) PayPal
15 15 (1.20%) Business Objects
16 14 (1.12%) Jaspersoft
16 14 (1.12%) Hitwise
17 13 (1.04%) SAP
Milton Keynes, Buckinghamshire
IT Executive Ltd
Salary: £28000 - £40000 per annum
Posted: 2 hours ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 4 hours ago
Southampton, Hampshire
Connectus
Salary: bonus + benefits
Posted: 14 hours ago
London
Code IT Recruitment Ltd
Salary: package
Posted: 14 hours ago
Leeds, Yorkshire
Outsource UK
Posted: 14 hours ago
Cambridge, Cambridgeshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum
Posted: 19 hours ago
Swindon, Wiltshire
KDR
Salary: £5000 - £70000 per annum + Car + Benefits + Bonus
Posted: 20 hours ago
Warrington, Cheshire
Adria Solutions Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 20 hours ago
London
Explore Recruitment Solutions
Salary: £28000 - £32000 per annum
Posted: 21 hours ago
Central London / West End
ANSON MCCADE
Salary: £43,000-£55,000+ COMPETITIVE package
Posted: 21 hours ago
Liverpool, Merseyside
Applause IT Innovation
Salary: £25000 - £27000 per annum + + Bens
Posted: 21 hours ago
Welwyn Garden City, Hertfordshire
Tesco
Salary: Competitive
Posted: Yesterday
Welwyn Garden City, Hertfordshire
Tesco
Salary: Competitive
Posted: Yesterday
Welwyn Garden City, Hertfordshire
Tesco
Salary: Competitive
Posted: Yesterday
Harrogate, North Yorkshire
Linkpoint Resources
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
Newbury, Berkshire
Staffworx Limited
Salary: excellent salary, bonus, Benefits
Posted: Yesterday
City, London
Computer People
Salary: Excellent Bonus and Benefits
Posted: Yesterday
Leeds, Yorkshire
Initi8 Recruitment
Posted: Yesterday
London
Initi8 Recruitment
Salary: £70000 - £80000 Per Annum
Posted: Yesterday