The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 503 456 453
Rank change year-on-year
-47 -3
Permanent jobs citing Google Analytics 472 644 698
As % of all permanent IT jobs located in the UK 0.48% 0.59% 0.60%
As % of the Cloud Services category 4.04% 6.74% 8.78%
Number of salaries quoted 401 502 487
Median salary £35,000 £37,500 £35,000
Median salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £25,000 £24,500 £23,300
10% offered a salary of more than £55,000 £60,000 £56,000
UK excluding London median salary £32,000 £32,500 £31,500
% change year-on-year
-1.53% +3.17%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11671 9551 7946
As % of all permanent IT jobs located in the UK 11.92% 8.70% 6.77%
Number of salaries quoted 9919 7763 6396
Median salary £52,500 £50,000 £50,000
Median salary % change year-on-year
+5.00% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £80,000 £72,500 £75,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 29 July 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -42 459 £35,000 -6.66% 79
London -51 185 £47,500 +11.76% 33
South East -19 74 £33,000 -5.71% 15
North West +24 66 £32,000 +6.66% 17
Manchester +7 44 £30,000 +3.44% 12
South West +30 39 £42,500 +6.25% 4
West Midlands -10 37 £27,500 -21.42% 4
Surrey +49 33 £37,500 +13.63% 4
Yorkshire +10 21 £30,000 -7.69% 1
Wiltshire +28 20 - -
Swindon +17 20 - -
East Midlands +5 17 £32,500 +18.18% 2
Cheshire +39 16 £35,000 +7.69% 2
City of London -32 16 £57,500 +43.75% 6
West Yorkshire +24 15 £30,000 -7.69% 1
Hampshire -7 13 £25,500 -1.92% 5
East of England +29 12 £27,500 -31.25%
Woking +1 12 £37,500 +36.36%
West Sussex +2 11 £32,000 -41.81%
Staffordshire -6 11 £35,000 -17.64% 1
Shropshire -6 9 £25,000 +21.95%
Worcestershire - 9 £27,500 -
Shrewsbury - 9 £25,000 -
Leeds +17 8 £22,500 -30.76% 1
Dorset +18 7 £42,500 +25.92%
Poole -9 7 £42,500 +25.92%
Oxfordshire -19 7 £35,000 - 1
North East - 7 £32,000 - 5
Tamworth +1 6 £28,000 -34.11% 1
Merseyside -4 6 £32,500 +25.00% 2

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 July 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 929 (99.79%) Analytics
2 924 (99.25%) Google
3 495 (53.17%) Marketing
4 363 (38.99%) HTML
5 347 (37.27%) SEO
6 288 (30.93%) CSS
7 276 (29.65%) JavaScript
8 261 (28.03%) E-Commerce
9 242 (25.99%) Analytical Skills
10 218 (23.42%) Web Analytics
11 211 (22.66%) Digital Marketing
12 199 (21.37%) SQL
13 179 (19.23%) Agile Software Development
14 172 (18.47%) Degree
15 167 (17.94%) User Experience
16 154 (16.54%) Adobe
17 144 (15.47%) Social Media
18 140 (15.04%) CMS
19 139 (14.93%) HTML5
20 134 (14.39%) Pay per click
21 128 (13.75%) jQuery
22 120 (12.89%) Web Development
23 113 (12.14%) MS Excel
24 112 (12.03%) AdWords
25 102 (10.96%) Finance
26 100 (10.74%) Microsoft
27 98 (10.53%) Retail
28 97 (10.42%) Computer Science
29 93 (9.99%) Adobe Analytics
30 91 (9.77%) PHP

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 140 (15.04%) CMS
2 76 (8.16%) WordPress
3 48 (5.16%) SAS
4 21 (2.26%) Tomcat
5 16 (1.72%) Apache Solr
6 13 (1.40%) Drupal
6 13 (1.40%) Sitecore CMS
7 12 (1.29%) Apache TomEE
7 12 (1.29%) Umbraco
8 11 (1.18%) Joomla!
8 11 (1.18%) SharePoint
9 10 (1.07%) Apache Spark
9 10 (1.07%) IIS
10 6 (0.64%) ExpressionEngine
11 4 (0.43%) Elasticsearch
11 4 (0.43%) EPiServer CMS
12 3 (0.32%) Adobe Experience Manager
12 3 (0.32%) Oracle Workflow
12 3 (0.32%) WebSphere
13 2 (0.21%) Apache
Applications
1 113 (12.14%) MS Excel
2 52 (5.59%) Photoshop
2 52 (5.59%) SPSS
3 45 (4.83%) MS PowerPoint
4 36 (3.87%) MS Office
5 14 (1.50%) Adobe Creative Suite
6 11 (1.18%) Spreadsheet
7 9 (0.97%) Adobe Illustrator
8 8 (0.86%) Pixate
8 8 (0.86%) UXPin
9 6 (0.64%) Acrobat
10 5 (0.54%) 3ds Max
10 5 (0.54%) Fireworks
11 4 (0.43%) InDesign
12 2 (0.21%) InfoPath
13 1 (0.11%) Adobe Premiere
13 1 (0.11%) MS Project
13 1 (0.11%) MS Visio
13 1 (0.11%) Open Workbench
13 1 (0.11%) Stata
Business Applications
1 42 (4.51%) WebTrends
2 26 (2.79%) Magento
3 6 (0.64%) Adobe Campaign
4 4 (0.43%) Dynamics CRM
4 4 (0.43%) Eloqua
5 3 (0.32%) OpenCart
5 3 (0.32%) Payment Gateway
5 3 (0.32%) Radian6
5 3 (0.32%) SAP Oil and Gas
6 2 (0.21%) Oracle BPM
7 1 (0.11%) Data Workbench
7 1 (0.11%) FastStats
7 1 (0.11%) SDL Web 8
7 1 (0.11%) Shopify
7 1 (0.11%) Sprinklr
7 1 (0.11%) Unica
Cloud Services
1 112 (12.03%) AdWords
2 93 (9.99%) Adobe Analytics
3 71 (7.63%) Google Tag Manager
4 44 (4.73%) Amazon AWS
5 17 (1.83%) GitHub
6 16 (1.72%) SaaS
7 13 (1.40%) Google Cloud Platform
8 9 (0.97%) Amazon Kinesis
8 9 (0.97%) MailChimp
9 8 (0.86%) Heroku
10 7 (0.75%) Amazon S3
11 6 (0.64%) Microsoft Azure
12 5 (0.54%) Amazon EC2
12 5 (0.54%) Silverpop
13 4 (0.43%) Adobe Creative Cloud
13 4 (0.43%) Basecamp
14 3 (0.32%) Google Play
15 2 (0.21%) iTunes
15 2 (0.21%) Office 365
15 2 (0.21%) Pure360
Communications & Networking
1 43 (4.62%) Internet
2 12 (1.29%) Intranet
3 9 (0.97%) HTTP
4 7 (0.75%) Skype
5 3 (0.32%) DNS
6 2 (0.21%) Firewall
6 2 (0.21%) FTP
6 2 (0.21%) HTTPS
6 2 (0.21%) TCP/IP
6 2 (0.21%) VPN
7 1 (0.11%) ADSL
7 1 (0.11%) Broadband
7 1 (0.11%) Cisco ASA
7 1 (0.11%) DHCP
7 1 (0.11%) Extranet
7 1 (0.11%) LAN
7 1 (0.11%) Network Security
7 1 (0.11%) SSH
7 1 (0.11%) Structured Cabling
7 1 (0.11%) Wireshark
Database & Business Intelligence
1 62 (6.66%) SQL Server
2 42 (4.51%) QlikView
3 38 (4.08%) MySQL
4 33 (3.54%) SQL Server Reporting Services
5 32 (3.44%) Big Data
6 27 (2.90%) Relational Database
7 20 (2.15%) Data Mining
7 20 (2.15%) NoSQL
7 20 (2.15%) Qlik Sense
8 19 (2.04%) Mixpanel
9 17 (1.83%) Pentaho
10 16 (1.72%) Amazon Redshift
10 16 (1.72%) Data Warehouse
11 14 (1.50%) PostgreSQL
11 14 (1.50%) Spotfire
11 14 (1.50%) SQL Server Integration Services
12 13 (1.40%) BigQuery
12 13 (1.40%) Hadoop
12 13 (1.40%) Power BI
13 12 (1.29%) Lumira
Development Applications
1 55 (5.91%) Git (software)
2 35 (3.76%) Subversion
3 16 (1.72%) Grunt
4 15 (1.61%) PHPUnit
4 15 (1.61%) Visual Website Optimizer
5 14 (1.50%) Talend Open Studio
6 13 (1.40%) Visual Studio
7 12 (1.29%) Axure RP
7 12 (1.29%) JIRA
7 12 (1.29%) Team Foundation Server
8 11 (1.18%) Dreamweaver
9 9 (0.97%) Selenium
10 7 (0.75%) Eclipse
11 4 (0.43%) Geb
11 4 (0.43%) Gradle
11 4 (0.43%) Spock
12 3 (0.32%) Android Studio
12 3 (0.32%) Firebug
12 3 (0.32%) JUnit
13 2 (0.21%) Fiddler
General
1 495 (53.17%) Marketing
2 102 (10.96%) Finance
3 98 (10.53%) Retail
4 90 (9.67%) Advertising
5 37 (3.97%) Banking
6 32 (3.44%) Games
7 30 (3.22%) Publishing
8 19 (2.04%) Law
8 19 (2.04%) Telecoms
9 10 (1.07%) Manufacturing
10 8 (0.86%) French Language
10 8 (0.86%) Spanish Language
11 7 (0.75%) Italian Language
12 6 (0.64%) Automotive
12 6 (0.64%) Legal
13 5 (0.54%) Pharmaceutical
14 4 (0.43%) Brand Awareness
15 3 (0.32%) Electronics
15 3 (0.32%) German Language
15 3 (0.32%) Multimedia
Job Titles
1 251 (26.96%) Analyst
2 201 (21.59%) Developer
3 123 (13.21%) Web Analyst
4 66 (7.09%) Google Analytics Analyst
5 63 (6.77%) Web Analytics Analyst
6 51 (5.48%) Google Analytics Web Analyst
7 48 (5.16%) Marketing Manager
8 47 (5.05%) Web Manager
9 45 (4.83%) SEO Manager
10 44 (4.73%) Data Analyst
10 44 (4.73%) Digital Analyst
10 44 (4.73%) Front End Developer (Client-Side Developer)
11 43 (4.62%) Web Developer
12 41 (4.40%) Marketing Executive
13 38 (4.08%) Consultant
14 37 (3.97%) Designer
15 36 (3.87%) Analytics Manager
15 36 (3.87%) E-Commerce Analyst
16 34 (3.65%) Digital Executive
16 34 (3.65%) SEO Executive
Libraries, Frameworks & Software Standards
1 363 (38.99%) HTML
2 288 (30.93%) CSS
3 139 (14.93%) HTML5
4 128 (13.75%) jQuery
5 84 (9.02%) CSS3
6 78 (8.38%) Web Services
7 68 (7.30%) .NET
8 62 (6.66%) XML
9 56 (6.02%) JSON
10 49 (5.26%) ASP.NET
11 45 (4.83%) Twitter Bootstrap
12 39 (4.19%) ASP.NET MVC
13 36 (3.87%) RESTful
14 35 (3.76%) Ajax
14 35 (3.76%) REST
15 33 (3.54%) AngularJS
16 26 (2.79%) Sass
17 24 (2.58%) LESS
18 22 (2.36%) Flash
19 19 (2.04%) JSP
Miscellaneous
1 242 (25.99%) Analytical Skills
2 167 (17.94%) User Experience
3 144 (15.47%) Social Media
4 97 (10.42%) Computer Science
5 72 (7.73%) Visualisation
6 63 (6.77%) Mathematics
7 45 (4.83%) Statistics
8 40 (4.30%) Mobile App
9 27 (2.90%) Blog
10 25 (2.69%) Digital Media
11 24 (2.58%) Algorithms
12 22 (2.36%) Copywriting
12 22 (2.36%) Psychology
13 16 (1.72%) Physics
14 15 (1.61%) Management Information System
15 12 (1.29%) Economics
15 12 (1.29%) Fintech
16 9 (0.97%) iPad
17 8 (0.86%) Data Extraction
18 7 (0.75%) Social Network
Operating Systems
1 33 (3.54%) Windows
2 29 (3.11%) Apple iOS
3 23 (2.47%) Android
4 22 (2.36%) Linux
5 6 (0.64%) Windows Server
6 5 (0.54%) Unix
7 4 (0.43%) Red Hat Enterprise Linux
7 4 (0.43%) Windows 7
7 4 (0.43%) Windows Mobile
8 2 (0.21%) Windows Phone
8 2 (0.21%) Windows Server 2008
8 2 (0.21%) Windows Server 2012
9 1 (0.11%) CentOS
9 1 (0.11%) Mac OS
9 1 (0.11%) Ubuntu
Processes & Methodologies
1 929 (99.79%) Analytics
2 347 (37.27%) SEO
3 261 (28.03%) E-Commerce
4 218 (23.42%) Web Analytics
5 211 (22.66%) Digital Marketing
6 179 (19.23%) Agile Software Development
7 134 (14.39%) Pay per click
8 120 (12.89%) Web Development
9 76 (8.16%) MVC
10 68 (7.30%) Content Management
11 65 (6.98%) Wireframes
12 64 (6.87%) Business Intelligence
13 58 (6.23%) Front End Development
14 57 (6.12%) Scrum
14 57 (6.12%) Tag Management
15 55 (5.91%) B2C
16 54 (5.80%) CRM
17 47 (5.05%) Data Analytics
17 47 (5.05%) Email Marketing
17 47 (5.05%) Project Management
Programming Languages
1 276 (29.65%) JavaScript
2 199 (21.37%) SQL
3 91 (9.77%) PHP
4 73 (7.84%) C#
5 57 (6.12%) Java
6 47 (5.05%) R
7 24 (2.58%) VBA
8 17 (1.83%) T-SQL
9 16 (1.72%) Python
10 15 (1.61%) PHP 5
10 15 (1.61%) VB.NET
11 14 (1.50%) Ruby
12 9 (0.97%) Objective-C
13 7 (0.75%) ActionScript
13 7 (0.75%) C++
14 6 (0.64%) Groovy
14 6 (0.64%) VB
15 5 (0.54%) Data Analysis Expressions (DAX)
15 5 (0.54%) Lua
15 5 (0.54%) PL/SQL
Qualifications
1 172 (18.47%) Degree
2 8 (0.86%) DBS Check
3 5 (0.54%) Security Cleared
4 3 (0.32%) BC Cleared
5 2 (0.21%) Postgraduate
5 2 (0.21%) SC Cleared
6 1 (0.11%) CIMA
6 1 (0.11%) MBA
6 1 (0.11%) MCITP
6 1 (0.11%) MCSE
6 1 (0.11%) Microsoft Certification
6 1 (0.11%) PhD
6 1 (0.11%) SAS Certification
Quality Assurance & Compliance
1 34 (3.65%) QA
2 7 (0.75%) PCI DSS
3 5 (0.54%) HL7
4 4 (0.43%) Data Quality
5 2 (0.21%) Actionable Recommendations
5 2 (0.21%) SLA
5 2 (0.21%) WAI
System Software
1 1 (0.11%) Docker
1 1 (0.11%) Hyper-V
1 1 (0.11%) VMware Infrastructure
Systems Management
1 1 (0.11%) Ansible
1 1 (0.11%) MOM
1 1 (0.11%) Nagios
1 1 (0.11%) Opscode Chef
1 1 (0.11%) ZABBIX
Vendors
1 924 (99.25%) Google
2 154 (16.54%) Adobe
3 100 (10.74%) Microsoft
4 82 (8.81%) Tableau
5 65 (6.98%) Facebook
6 64 (6.87%) Omniture
7 55 (5.91%) Twitter
8 32 (3.44%) Coremetrics
9 24 (2.58%) Optimizely
10 23 (2.47%) Tealium
11 20 (2.15%) DoubleClick
11 20 (2.15%) PayPal
12 18 (1.93%) Sitecore
13 16 (1.72%) Oracle
14 15 (1.61%) Endeca
14 15 (1.61%) SAP
15 14 (1.50%) IBM
15 14 (1.50%) Talend
16 13 (1.40%) Apple
17 12 (1.29%) TIBCO
Windsor, Berkshire
onezeero.
Salary: £25000 - £32000 per annum
Posted: 2 hours ago
Sale, Cheshire
I4 Recruitment
Salary: £22k - 25k per year + Benefits
Posted: 4 hours ago
London
Opilio Recruitment
Salary: From £25,000 to £28,000 per annum
Posted: 1 hour ago
West London
Jagger Talent
Salary: From £40,000 to £55,000 per annum
Posted: 17 hours ago
London
Premier Media
Salary: £185 - £225 per annum
Posted: Yesterday
South East London
Recital Consulting
Salary: £35000 - £45000 Per Annum Plus Benefits
Posted: 20 hours ago
Windsor, Berkshire
onezeero.
Salary: £25000 - £32000 per annum
Posted: Yesterday
Tamworth, Staffordshire
Big Red Recruitment
Salary: £50000 - £70000 per annum + pen, DIS, 25+8hol
Posted: Yesterday
South West London
IT Executive Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 22 hours ago
UK
Big Red Recruitment
Salary: £29250 per annum + life, pens, 25+8 hol
Posted: Yesterday
London
Verticality Ltd
Salary: £45000 - £50000 per annum, Benefits Full benefits
Posted: 22 hours ago
Cheshire
Searchability
Salary: £20000 - £23000 per annum
Posted: 2 days ago
London
Energon People
Salary: £45000 - £55000 per annum
Posted: 20 hours ago
London
Salt
Salary: £35000.00 per annum
Posted: Yesterday
Manchester, Lancashire
ReThink Recruitment
Posted: 2 days ago
Kidlington, Oxfordshire
I4 Recruitment
Salary: £23k - 30k per year
Posted: 2 days ago
London
Salt
Salary: £30000 - £35000 per annum
Posted: 2 days ago
London
Ascend Consulting
Salary: From £40,000 to £55,000 per annum
Posted: 2 days ago
West Byfleet, Surrey
Vantage Recruitment Solutions Ltd
Salary: From £25,000 to £35,000 per annum Annual Bonus 10%, Full Company Pensi
Posted: 4 days ago
Alton, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £40000 - £45000 per annum + benefits
Posted: 3 days ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 3 days ago
Redhill, Surrey
Digitech Resourcing Ltd
Salary: From £70,000 to £100,000 per annum plus 16% bonus plus package
Posted: 3 days ago
City, London
Premier IT
Salary: £0.00 per annum
Posted: 2 days ago
Havant, Hampshire
Jobsite Resourcing Team
Salary: Competitive Salary plus Generous Benefits
Posted: 3 days ago
Leicestershire
Clearwater People Solutions
Salary: £25000 - £32000 Per Annum +excellent benefits
Posted: 3 days ago
City, London
Premier IT
Salary: £0.00 per annum
Posted: 3 days ago
Greater Manchester
Net Recruit.co.uk Ltd
Salary: £18,000 - £22,000 DOE
Posted: 3 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 4 days ago
Durham, County Durham
Big Wednesday Digital Ltd
Salary: £49384.34 - £82307.24 per annum + Negotiable
Posted: 2 days ago
South West London
Understanding Recruitment
Salary: £45000 - £50000 per annum + benefits
Posted: 4 days ago