The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 429 437 483
Rank change year-on-year
+8 +46
Permanent jobs citing Google Analytics 603 662 485
As % of all permanent IT jobs located in the UK 0.55% 0.55% 0.43%
As % of the Cloud Services category 6.89% 9.83% 10.41%
Number of salaries quoted 479 484 392
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,000 £25,000 £24,500
10% offered a salary of more than £56,750 £60,000 £55,000
UK excluding London average salary £30,000 £30,500 £30,000
% change year-on-year
-1.63% +1.66%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
8753 6737 4659
As % of all permanent IT jobs located in the UK 7.94% 5.65% 4.16%
Number of salaries quoted 7036 5578 3960
Average salary £50,000 £49,000 £50,000
Average salary % change year-on-year
+2.04% -2.00%
90% offered a salary of more than £30,000 £30,000 £31,500
10% offered a salary of more than £72,500 £72,500 £70,000
UK excluding London average salary £45,000 £43,000 £45,000
% change year-on-year
+4.65% -4.44%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 1 May 2015 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 587 £35,000 - 104
London +16 305 £42,500 -5.55% 46
City of London +51 77 £40,000 -11.11% 18
Yorkshire +59 67 £32,500 +30.00% 8
South East -83 59 £30,000 -7.69% 17
North West -4 47 £25,000 - 13
West Midlands +20 46 £22,000 -37.14% 9
East of England +22 33 £37,033 +34.66% 5
South Yorkshire +20 32 £32,500 +22.64% 3
Coventry - 24 £22,000 -
Hertfordshire +14 22 £34,066 -2.67% 3
West Yorkshire +30 21 £27,500 -16.66% 1
Cheshire +15 20 £29,250 -26.87% 1
Watford - 20 £34,066 - 3
Leeds +18 17 £22,500 -31.81% 1
Manchester -19 17 £25,000 +6.38% 9
South West -32 17 £30,000 - 2
Sheffield +7 16 £29,650 -40.70% 2
Doncaster +6 15 £32,500 +71.05% 1
East Midlands +9 13 £37,389 -1.60% 4
North Yorkshire - 12 £35,000 - 1
Oxfordshire +17 11 £30,000 -25.00% 2
Harrogate - 11 £35,000 -
Cambridgeshire +19 9 £46,000 +61.40%
Lancashire +4 9 £24,375 +43.38% 2
Berkshire -11 9 £45,000 +12.50% 2
East Sussex -14 9 £32,500 - 2
Brighton -18 9 £32,500 - 1
Kent +1 8 £28,750 +10.57% 6
Cambridge +19 7 £46,000 +55.93%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 1 May 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1186 (100.00%) Analytics
2 1184 (99.83%) Google
3 733 (61.80%) Marketing
4 447 (37.69%) SEO
5 429 (36.17%) HTML
6 367 (30.94%) Analytical Skills
7 334 (28.16%) CSS
8 321 (27.07%) E-Commerce
9 303 (25.55%) Web Analytics
10 301 (25.38%) Pay per click
11 290 (24.45%) JavaScript
12 278 (23.44%) Digital Marketing
13 269 (22.68%) Degree
14 245 (20.66%) Social Media
15 240 (20.24%) SQL
16 206 (17.37%) Adobe
16 206 (17.37%) User Experience
17 166 (14.00%) Agile Software Development
18 165 (13.91%) Omniture
19 161 (13.58%) jQuery
20 160 (13.49%) MS Excel
21 146 (12.31%) Advertising
22 142 (11.97%) Web Development
23 141 (11.89%) Microsoft
24 139 (11.72%) Online Marketing
25 138 (11.64%) Retail
26 130 (10.96%) Finance
27 127 (10.71%) CRM
28 124 (10.46%) Content Management
29 123 (10.37%) CMS

Google Analytics
Top Related IT Skills by Category

For the 6 months to 1 May 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 123 (10.37%) CMS
2 93 (7.84%) SAS
3 55 (4.64%) WordPress
4 30 (2.53%) IIS
5 25 (2.11%) Drupal
6 22 (1.85%) SharePoint
7 19 (1.60%) WebSphere
8 13 (1.10%) Joomla!
9 11 (0.93%) Sitefinity
10 9 (0.76%) Apache
11 8 (0.67%) Apache Pig
12 6 (0.51%) Adobe Experience Manager
12 6 (0.51%) Node.js
12 6 (0.51%) Umbraco
13 5 (0.42%) SharePoint 2013
14 4 (0.34%) nginx
14 4 (0.34%) Sitecore CMS
15 3 (0.25%) Apache Solr
15 3 (0.25%) Apache Spark
15 3 (0.25%) Lync
Applications
1 160 (13.49%) MS Excel
2 111 (9.36%) Photoshop
3 97 (8.18%) MS Office
4 74 (6.24%) SPSS
5 64 (5.40%) MS PowerPoint
6 40 (3.37%) Adobe Creative Suite
7 34 (2.87%) Adobe Illustrator
8 26 (2.19%) Acrobat
9 9 (0.76%) Stata
9 9 (0.76%) Spreadsheet
10 8 (0.67%) Adobe After Effects
11 7 (0.59%) PowerPivot
12 6 (0.51%) Fireworks
13 4 (0.34%) InDesign
14 3 (0.25%) MS Visio
15 2 (0.17%) Adobe Premiere
16 1 (0.084%) InfoPath
Business Applications
1 110 (9.27%) WebTrends
2 50 (4.22%) Magento
3 11 (0.93%) Radian6
4 6 (0.51%) Shopify
4 6 (0.51%) Unica
5 5 (0.42%) Optimost
6 4 (0.34%) Adobe Campaign
6 4 (0.34%) Dynamics CRM
7 3 (0.25%) Bond Adapt
8 2 (0.17%) CubeCart
Cloud Services
1 107 (9.02%) Adobe Analytics
2 29 (2.45%) Amazon AWS
3 17 (1.43%) Microsoft Azure
4 15 (1.26%) SaaS
5 11 (0.93%) Silverpop
6 10 (0.84%) Amazon CloudWatch
7 8 (0.67%) Amazon EMR
7 8 (0.67%) Amazon EC2
7 8 (0.67%) Amazon S3
8 5 (0.42%) MailChimp
9 3 (0.25%) GitHub
10 2 (0.17%) Office 365
10 2 (0.17%) Pure360
10 2 (0.17%) Sage Pay
11 1 (0.084%) CloudFront
11 1 (0.084%) Basecamp
Communications & Networking
1 61 (5.14%) Internet
2 15 (1.26%) HTTP
2 15 (1.26%) SSL
3 13 (1.10%) Intranet
4 5 (0.42%) FTP
5 2 (0.17%) SMS
6 1 (0.084%) SSH
6 1 (0.084%) TCP/IP
6 1 (0.084%) Asterisk PBX
Database & Business Intelligence
1 81 (6.83%) SQL Server
2 79 (6.66%) MySQL
3 57 (4.81%) Big Data
4 44 (3.71%) Relational Database
5 41 (3.46%) QlikView
6 36 (3.04%) Hadoop
7 32 (2.70%) Data Mining
8 28 (2.36%) NoSQL
9 20 (1.69%) MongoDB
10 17 (1.43%) PostgreSQL
11 16 (1.35%) SQL Server 2005
11 16 (1.35%) SQL Server Integration Services
12 14 (1.18%) SQL Server 2008
13 12 (1.01%) Data Warehouse
14 11 (0.93%) SQL Server Analysis Services
14 11 (0.93%) Amazon Redshift
15 10 (0.84%) SQL Server Reporting Services
16 9 (0.76%) Impala
16 9 (0.76%) Apache Cassandra
17 8 (0.67%) Mahout
Development Applications
1 58 (4.89%) Dreamweaver
2 36 (3.04%) Git (software)
3 28 (2.36%) Subversion
4 25 (2.11%) Visual Studio
5 18 (1.52%) JIRA
6 17 (1.43%) Team Foundation Server
7 12 (1.01%) TeamCity
8 11 (0.93%) Bitbucket
9 10 (0.84%) Psake
10 8 (0.67%) Jenkins
10 8 (0.67%) Yeoman
10 8 (0.67%) Firebug
10 8 (0.67%) Selenium
11 7 (0.59%) JUnit
11 7 (0.59%) Mercurial
12 6 (0.51%) Behat
12 6 (0.51%) Cucumber
12 6 (0.51%) JBehave
12 6 (0.51%) WebDriver
13 5 (0.42%) Grunt
General
1 733 (61.80%) Marketing
2 146 (12.31%) Advertising
3 138 (11.64%) Retail
4 130 (10.96%) Finance
5 45 (3.79%) Publishing
6 23 (1.94%) Telecoms
6 23 (1.94%) Games
7 16 (1.35%) German Language
8 13 (1.10%) Back Office
9 11 (0.93%) Banking
9 11 (0.93%) Automotive
9 11 (0.93%) French Language
10 10 (0.84%) Law
10 10 (0.84%) Multimedia
11 8 (0.67%) Legal
12 6 (0.51%) Swedish Language
13 5 (0.42%) Spanish Language
14 3 (0.25%) Italian Language
15 2 (0.17%) Manufacturing
16 1 (0.084%) Financial Institution
Job Titles
1 303 (25.55%) Analyst
2 185 (15.60%) Developer
3 132 (11.13%) Web Analyst
4 122 (10.29%) PPC Executive
5 121 (10.20%) PPC Manager
5 121 (10.20%) PPC Analyst
5 121 (10.20%) PPC Specialist
6 76 (6.41%) Data Analyst
7 73 (6.16%) Web Developer
8 53 (4.47%) Account Manager
9 46 (3.88%) Insight Analyst
9 46 (3.88%) Front-End Developer
10 41 (3.46%) Designer
11 40 (3.37%) Junior
12 36 (3.04%) Data Scientist
13 34 (2.87%) Marketing Executive
14 31 (2.61%) Junior Developer
14 31 (2.61%) Marketing Manager
15 29 (2.45%) Consultant
16 24 (2.02%) Graduate
Libraries, Frameworks & Software Standards
1 429 (36.17%) HTML
2 334 (28.16%) CSS
3 161 (13.58%) jQuery
4 87 (7.34%) HTML5
5 69 (5.82%) .NET
6 60 (5.06%) CSS3
7 58 (4.89%) XML
8 51 (4.30%) XHTML
9 41 (3.46%) ASP.NET
10 32 (2.70%) Flash
11 25 (2.11%) Web Services
12 24 (2.02%) Sass
13 19 (1.60%) Twitter Bootstrap
14 17 (1.43%) ASP.NET MVC
15 15 (1.26%) ASP.NET Web Forms
16 14 (1.18%) GWT
17 13 (1.10%) AngularJS
18 12 (1.01%) D3.js
18 12 (1.01%) LESS
18 12 (1.01%) .NET Framework
Miscellaneous
1 367 (30.94%) Analytical Skills
2 245 (20.66%) Social Media
3 206 (17.37%) User Experience
4 96 (8.09%) Statistics
5 84 (7.08%) Mathematics
6 66 (5.56%) Visualisation
7 57 (4.81%) Computer Science
8 54 (4.55%) Copywriting
9 53 (4.47%) Mobile App
10 52 (4.38%) Digital Media
11 42 (3.54%) Blog
12 30 (2.53%) W3C
13 29 (2.45%) Management Information System
14 24 (2.02%) Algorithms
15 22 (1.85%) Graphic Design
16 20 (1.69%) Physics
17 15 (1.26%) iPad
18 14 (1.18%) Data Integration
19 13 (1.10%) Animation
20 12 (1.01%) Data Extraction
Operating Systems
1 26 (2.19%) Windows
2 17 (1.43%) Linux
3 13 (1.10%) Windows XP
4 8 (0.67%) Apple iOS
5 7 (0.59%) Android
6 2 (0.17%) UNIX
7 1 (0.084%) Windows Mobile
7 1 (0.084%) Windows Server 2008
7 1 (0.084%) Windows 8
Processes & Methodologies
1 1186 (100.00%) Analytics
2 447 (37.69%) SEO
3 321 (27.07%) E-Commerce
4 303 (25.55%) Web Analytics
5 301 (25.38%) Pay per click
6 278 (23.44%) Digital Marketing
7 166 (14.00%) Agile Software Development
8 142 (11.97%) Web Development
9 139 (11.72%) Online Marketing
10 127 (10.71%) CRM
11 124 (10.46%) Content Management
12 94 (7.93%) Project Management
13 91 (7.67%) Data Analysis
13 91 (7.67%) Time Management
14 83 (7.00%) Business Intelligence
15 78 (6.58%) Scrum
16 63 (5.31%) Multivariate Testing
17 58 (4.89%) Email Marketing
18 49 (4.13%) MVC
19 48 (4.05%) Campaign Management
Programming Languages
1 290 (24.45%) JavaScript
2 240 (20.24%) SQL
3 96 (8.09%) PHP
4 65 (5.48%) Java
5 56 (4.72%) C#
6 49 (4.13%) Python
7 45 (3.79%) T-SQL
8 34 (2.87%) R
9 31 (2.61%) VBA
10 21 (1.77%) PowerShell
11 19 (1.60%) C
11 19 (1.60%) VB
12 18 (1.52%) Ruby
13 17 (1.43%) VB.NET
14 10 (0.84%) PL/SQL
15 9 (0.76%) MATLAB
16 8 (0.67%) Clojure
16 8 (0.67%) Bash Shell
17 7 (0.59%) Scala
18 6 (0.51%) ActionScript 2.0
Qualifications
1 269 (22.68%) Degree
2 16 (1.35%) PhD
3 2 (0.17%) MBA
4 1 (0.084%) ISEB
4 1 (0.084%) Microsoft Certification
4 1 (0.084%) PRINCE2 Certification
4 1 (0.084%) AAT
Quality Assurance & Compliance
1 42 (3.54%) QA
2 5 (0.42%) GCP
2 5 (0.42%) WAI
3 4 (0.34%) SLA
4 3 (0.25%) ISO 9001
System Software
1 8 (0.67%) VirtualBox
2 1 (0.084%) Active Directory
2 1 (0.084%) HDFS
Systems Management
1 14 (1.18%) Vagrant
2 6 (0.51%) Puppet
3 3 (0.25%) HP Quality Center
4 1 (0.084%) Systems Management Server (SMS)
4 1 (0.084%) TeamSite
Vendors
1 1184 (99.83%) Google
2 206 (17.37%) Adobe
3 165 (13.91%) Omniture
4 141 (11.89%) Microsoft
5 78 (6.58%) Tableau
6 65 (5.48%) Facebook
7 56 (4.72%) Coremetrics
8 40 (3.37%) Twitter
9 36 (3.04%) Oracle
10 35 (2.95%) IBM
11 24 (2.02%) Yahoo!
12 22 (1.85%) New Relic
13 21 (1.77%) PayPal
13 21 (1.77%) DoubleClick
14 17 (1.43%) Salesforce.com
14 17 (1.43%) Tealeaf
15 16 (1.35%) SAP
16 15 (1.26%) ClickTale
17 12 (1.01%) Hitwise
17 12 (1.01%) Business Objects
City, London
Miller Maxwell Ltd
Salary: From £25,000 to £32,000 per annum Plus Benefits
Posted: 3 hours ago
Wolverhampton, West Midlands (County)
Understanding Recruitment
Salary: £23000 - £25000 per annum + Benefits
Posted: 4 hours ago
North West London
Understanding Recruitment
Salary: £40000 - £50000 per annum + Benefits!
Posted: 4 hours ago
London
Burns Sheehan
Salary: £65000 - £70000 per annum
Posted: 6 hours ago
London
ARC IT Recruitment Ltd
Salary: £40000 Per Annum Plus benefits
Posted: 2 days ago
Solihull, West Midlands (County)
Senitor Associates
Salary: £20000 - £28000 per annum + profit share, other benefits
Posted: 2 days ago
London
RBW Consulting
Salary: From £40,000 to £65,000 per annum DOE
Posted: 2 days ago
Doncaster, South Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
London
FIRST POINT IT RESOURCING
Salary: £28000 - £30000 per annum
Posted: 2 days ago
Gloucestershire
Haybrook IT Resourcing Ltd
Salary: Up to £40,000 per annum + benefits
Posted: 2 days ago
Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £40,000 per annum + benefits
Posted: 2 days ago
Manchester, Lancashire
360 Resourcing Solutions
Salary: Market related
Posted: 2 days ago
Leicestershire
Capita Resourcing - IT Resourcing
Salary: £30000 per annum
Posted: 2 days ago
City, London
Eligo Recruitment Ltd
Salary: £40000 - £45000 per annum
Posted: 2 days ago
East Sussex
Clearwater People Solutions
Salary: £22000 - £26000 Per Annum Excellent benefits
Posted: 2 days ago
City, London
Opilio Recruitment
Salary: £35k - 45k per year + Benefits
Posted: 2 days ago
Tunbridge Wells, Kent
Evolution Recruitment Solutions
Salary: Circa 35000 to 40000
Posted: 2 days ago
Brighton, Sussex
Semantico Limited
Posted: 2 days ago
Manchester, Lancashire
Parity Professionals
Salary: Bonus
Posted: 2 days ago
Newport, Gwent
Computer Recruiter Ltd
Salary: £20000 - £25000 Per Annum
Posted: 2 days ago