The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 501 480 449
Rank change year-on-year
-21 -31
Permanent jobs citing Google Analytics 456 574 680
As % of all permanent IT jobs located in the UK 0.47% 0.53% 0.59%
As % of the Cloud Services category 3.82% 6.05% 8.70%
Number of salaries quoted 377 439 432
Median salary £35,000 £37,500 £35,000
Median salary % change year-on-year
-6.66% +7.14%
90% offered a salary of more than £25,500 £24,500 £25,000
10% offered a salary of more than £57,000 £55,700 £55,000
UK excluding London median salary £32,000 £32,500 £32,500
% change year-on-year
-1.53% -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11943 9492 7812
As % of all permanent IT jobs located in the UK 12.23% 8.82% 6.81%
Number of salaries quoted 10137 7768 6168
Median salary £55,000 £50,000 £50,000
Median salary % change year-on-year
+10.00% -
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £80,000 £72,500 £75,000
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 30 August 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -33 446 £35,000 -6.66% 66
London -44 175 £47,500 +11.76% 30
South East -7 71 £35,000 -6.66% 6
North West +38 66 £32,500 +10.16% 11
Manchester +20 48 £30,000 - 8
South West +34 42 £27,500 -31.25% 4
West Midlands -14 36 £27,500 -18.51% 7
Surrey +35 25 £42,500 -5.55% 1
East of England +30 19 £27,250 -33.93% 2
Wiltshire +26 19 £28,500 -36.66% 1
Hampshire -5 19 £29,500 +15.68% 1
Swindon +16 17 - -
East Midlands +4 15 £32,500 - 4
Staffordshire 0 15 £36,250 +3.57% 1
Yorkshire -4 13 £26,500 -18.46% 2
City of London -8 13 £42,500 - 5
Cheshire +29 12 £35,000 +33.33% 1
Cornwall - 11 £27,500 - 1
Tamworth +13 10 £28,000 -34.27%
West Yorkshire +7 10 £22,500 -25.00% 2
Redruth - 10 £27,500 - 1
North East +12 9 £32,000 +220.00%
Hertfordshire +20 8 £26,500 -21.48% 1
West Sussex +2 8 £33,000 -40.00% 2
Tyne and Wear +1 8 £32,000 +220.00%
Watford +24 7 £26,500 -21.48% 1
Leeds +6 7 £22,500 -25.00% 2
Oxfordshire -7 6 £35,000 -
Merseyside -8 6 £32,500 +25.00%
Wirral - 6 £32,500 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 30 August 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 896 (99.89%) Analytics
2 890 (99.22%) Google
3 487 (54.29%) Marketing
4 359 (40.02%) HTML
5 353 (39.35%) SEO
6 290 (32.33%) CSS
7 271 (30.21%) JavaScript
8 255 (28.43%) E-Commerce
9 216 (24.08%) Digital Marketing
10 210 (23.41%) Analytical Skills
11 200 (22.30%) SQL
12 190 (21.18%) Web Analytics
13 175 (19.51%) Agile Software Development
14 171 (19.06%) User Experience
15 158 (17.61%) Degree
16 152 (16.95%) Adobe
17 151 (16.83%) CMS
18 139 (15.50%) Social Media
19 130 (14.49%) Pay per click
20 124 (13.82%) HTML5
21 116 (12.93%) AdWords
22 112 (12.49%) Web Development
23 109 (12.15%) jQuery
24 103 (11.48%) MS Excel
25 99 (11.04%) Retail
26 96 (10.70%) Adobe Analytics
27 90 (10.03%) Finance
28 88 (9.81%) WordPress
29 85 (9.48%) Advertising
30 84 (9.36%) Microsoft

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 151 (16.83%) CMS
2 88 (9.81%) WordPress
3 32 (3.57%) SAS
4 19 (2.12%) Drupal
4 19 (2.12%) Tomcat
5 17 (1.90%) Joomla!
6 15 (1.67%) Sitecore CMS
7 12 (1.34%) Apache TomEE
7 12 (1.34%) SharePoint
7 12 (1.34%) Umbraco
8 11 (1.23%) IIS
9 9 (1.00%) EPiServer CMS
10 7 (0.78%) Apache Solr
10 7 (0.78%) Apache Spark
10 7 (0.78%) WebSphere
11 6 (0.67%) Adobe Experience Manager
12 5 (0.56%) ExpressionEngine
13 4 (0.45%) Elasticsearch
14 3 (0.33%) Apache
15 2 (0.22%) Oracle Workflow
Applications
1 103 (11.48%) MS Excel
2 59 (6.58%) Photoshop
3 45 (5.02%) SPSS
4 42 (4.68%) MS PowerPoint
5 33 (3.68%) MS Office
6 13 (1.45%) Adobe Creative Suite
7 10 (1.11%) Adobe Illustrator
8 9 (1.00%) Spreadsheet
9 8 (0.89%) Pixate
9 8 (0.89%) UXPin
10 5 (0.56%) Fireworks
11 4 (0.45%) 3ds Max
11 4 (0.45%) Acrobat
11 4 (0.45%) InDesign
12 2 (0.22%) InfoPath
13 1 (0.11%) Adobe Premiere
13 1 (0.11%) InVision
13 1 (0.11%) Stata
Business Applications
1 46 (5.13%) WebTrends
2 34 (3.79%) Magento
3 12 (1.34%) Adobe Campaign
4 9 (1.00%) OpenCart
5 8 (0.89%) FastStats
6 4 (0.45%) Dynamics CRM
6 4 (0.45%) Eloqua
7 3 (0.33%) Payment Gateway
7 3 (0.33%) Shopify
8 2 (0.22%) CubeCart
8 2 (0.22%) Oracle BPM
8 2 (0.22%) Radian6
9 1 (0.11%) SAP Oil and Gas
9 1 (0.11%) SDL Web 8
9 1 (0.11%) Sprinklr
9 1 (0.11%) Unica
Cloud Services
1 116 (12.93%) AdWords
2 96 (10.70%) Adobe Analytics
3 64 (7.13%) Google Tag Manager
4 43 (4.79%) Amazon AWS
5 18 (2.01%) GitHub
5 18 (2.01%) SaaS
6 13 (1.45%) MailChimp
7 10 (1.11%) Heroku
8 9 (1.00%) Amazon S3
9 8 (0.89%) Google Cloud Platform
10 6 (0.67%) Amazon Kinesis
11 5 (0.56%) Microsoft Azure
11 5 (0.56%) Silverpop
12 4 (0.45%) Adobe Creative Cloud
12 4 (0.45%) Amazon EC2
13 3 (0.33%) Responsys
14 2 (0.22%) CloudFront
14 2 (0.22%) Office 365
14 2 (0.22%) Pure360
14 2 (0.22%) SmartFocus
Communications & Networking
1 42 (4.68%) Internet
2 11 (1.23%) HTTP
2 11 (1.23%) Intranet
3 7 (0.78%) Skype
4 2 (0.22%) DNS
4 2 (0.22%) FTP
4 2 (0.22%) TCP/IP
5 1 (0.11%) Broadband
5 1 (0.11%) Extranet
5 1 (0.11%) HTTPS
5 1 (0.11%) Network Security
5 1 (0.11%) SSH
5 1 (0.11%) VPN
Database & Business Intelligence
1 63 (7.02%) SQL Server
2 40 (4.46%) MySQL
3 32 (3.57%) QlikView
4 30 (3.34%) SQL Server Reporting Services
5 28 (3.12%) Big Data
6 23 (2.56%) Mixpanel
6 23 (2.56%) Relational Database
7 20 (2.23%) NoSQL
8 16 (1.78%) Data Warehouse
8 16 (1.78%) PostgreSQL
9 15 (1.67%) SQL Server Integration Services
10 14 (1.56%) Data Mining
10 14 (1.56%) Power BI
11 12 (1.34%) Amazon Redshift
12 11 (1.23%) Pentaho
12 11 (1.23%) Qlik Sense
13 10 (1.11%) BusinessObjects
14 9 (1.00%) Hadoop
14 9 (1.00%) SQL Server 2012
14 9 (1.00%) SQL Server Analysis Services
Development Applications
1 49 (5.46%) Git (software)
2 34 (3.79%) Subversion
3 19 (2.12%) Visual Website Optimizer
4 17 (1.90%) Grunt
5 15 (1.67%) Axure RP
5 15 (1.67%) PHPUnit
6 14 (1.56%) Dreamweaver
7 13 (1.45%) JIRA
7 13 (1.45%) Visual Studio
8 12 (1.34%) Team Foundation Server
9 11 (1.23%) Talend Open Studio
10 8 (0.89%) Selenium
11 6 (0.67%) Eclipse
11 6 (0.67%) Geb
11 6 (0.67%) Gradle
11 6 (0.67%) Spock
12 3 (0.33%) Android Studio
12 3 (0.33%) JUnit
13 2 (0.22%) Atlassian Bamboo
13 2 (0.22%) Firebug
General
1 487 (54.29%) Marketing
2 99 (11.04%) Retail
3 90 (10.03%) Finance
4 85 (9.48%) Advertising
5 39 (4.35%) Games
6 34 (3.79%) Banking
7 32 (3.57%) Publishing
8 19 (2.12%) Telecoms
9 15 (1.67%) Law
10 11 (1.23%) Spanish Language
11 10 (1.11%) French Language
11 10 (1.11%) Italian Language
11 10 (1.11%) Legal
12 9 (1.00%) Manufacturing
13 6 (0.67%) Brand Awareness
14 5 (0.56%) Automotive
15 4 (0.45%) Multimedia
16 3 (0.33%) German Language
17 2 (0.22%) Local Government
17 2 (0.22%) Retail Banking
Job Titles
1 236 (26.31%) Analyst
2 199 (22.19%) Developer
3 114 (12.71%) Web Analyst
4 66 (7.36%) Google Analytics Analyst
5 55 (6.13%) Web Analytics Analyst
6 53 (5.91%) Front End Developer (Client-Side Developer)
7 51 (5.69%) Web Developer
8 49 (5.46%) Digital Analyst
9 48 (5.35%) Marketing Manager
10 46 (5.13%) SEO Manager
11 44 (4.91%) Google Analytics Web Analyst
12 43 (4.79%) Data Analyst
12 43 (4.79%) Web Manager
13 39 (4.35%) Designer
13 39 (4.35%) JavaScript Developer
13 39 (4.35%) Marketing Executive
14 35 (3.90%) SEO Specialist
15 34 (3.79%) Analytics Manager
15 34 (3.79%) Digital Executive
15 34 (3.79%) Senior Analyst
Libraries, Frameworks & Software Standards
1 359 (40.02%) HTML
2 290 (32.33%) CSS
3 124 (13.82%) HTML5
4 109 (12.15%) jQuery
5 78 (8.70%) CSS3
6 70 (7.80%) Web Services
7 65 (7.25%) .NET
8 51 (5.69%) JSON
9 48 (5.35%) ASP.NET
9 48 (5.35%) XML
10 41 (4.57%) Twitter Bootstrap
11 37 (4.12%) ASP.NET MVC
12 35 (3.90%) AngularJS
13 33 (3.68%) REST
14 31 (3.46%) RESTful
15 26 (2.90%) Sass
16 25 (2.79%) Ajax
16 25 (2.79%) LESS
17 22 (2.45%) Flash
18 19 (2.12%) .NET Framework
Miscellaneous
1 210 (23.41%) Analytical Skills
2 171 (19.06%) User Experience
3 139 (15.50%) Social Media
4 74 (8.25%) Computer Science
5 55 (6.13%) Visualisation
6 46 (5.13%) Mathematics
7 40 (4.46%) Statistics
8 31 (3.46%) Algorithms
8 31 (3.46%) Blog
9 27 (3.01%) Mobile App
10 25 (2.79%) Copywriting
11 24 (2.68%) Digital Media
12 20 (2.23%) Management Information System
13 19 (2.12%) Psychology
14 12 (1.34%) Fintech
14 12 (1.34%) Physics
15 11 (1.23%) Economics
16 10 (1.11%) Social Network
17 6 (0.67%) Data Structures
18 5 (0.56%) Internet of Things
Operating Systems
1 24 (2.68%) Linux
1 24 (2.68%) Windows
2 22 (2.45%) Apple iOS
3 18 (2.01%) Android
4 6 (0.67%) Unix
5 5 (0.56%) Windows Server
6 4 (0.45%) Red Hat Enterprise Linux
7 2 (0.22%) CentOS
7 2 (0.22%) Windows Phone
8 1 (0.11%) Mac OS
8 1 (0.11%) Ubuntu
8 1 (0.11%) Windows Mobile
8 1 (0.11%) Windows Server 2008
8 1 (0.11%) Windows Server 2012
Processes & Methodologies
1 896 (99.89%) Analytics
2 353 (39.35%) SEO
3 255 (28.43%) E-Commerce
4 216 (24.08%) Digital Marketing
5 190 (21.18%) Web Analytics
6 175 (19.51%) Agile Software Development
7 130 (14.49%) Pay per click
8 112 (12.49%) Web Development
9 75 (8.36%) Content Management
10 74 (8.25%) MVC
11 64 (7.13%) Wireframes
12 63 (7.02%) Front End Development
13 61 (6.80%) Scrum
14 59 (6.58%) Business Intelligence
15 54 (6.02%) CRM
16 53 (5.91%) Email Marketing
16 53 (5.91%) Online Marketing
17 52 (5.80%) B2C
18 47 (5.24%) OO
18 47 (5.24%) Tag Management
Programming Languages
1 271 (30.21%) JavaScript
2 200 (22.30%) SQL
3 83 (9.25%) PHP
4 70 (7.80%) C#
5 51 (5.69%) Java
6 32 (3.57%) R
7 22 (2.45%) VBA
8 18 (2.01%) T-SQL
9 16 (1.78%) PHP 5
9 16 (1.78%) VB.NET
10 13 (1.45%) Python
11 11 (1.23%) Ruby
12 8 (0.89%) Groovy
12 8 (0.89%) VB
13 6 (0.67%) C++
14 5 (0.56%) Data Analysis Expressions (DAX)
14 5 (0.56%) Objective-C
14 5 (0.56%) PL/SQL
15 4 (0.45%) ActionScript
15 4 (0.45%) Lua
Qualifications
1 158 (17.61%) Degree
2 14 (1.56%) Analytics IQ
3 6 (0.67%) DBS Check
4 4 (0.45%) Security Cleared
5 3 (0.33%) BC Cleared
6 1 (0.11%) CIMA
6 1 (0.11%) MBA
6 1 (0.11%) MCITP
6 1 (0.11%) MCSE
6 1 (0.11%) Microsoft Certification
6 1 (0.11%) PhD
6 1 (0.11%) Postgraduate
6 1 (0.11%) SAS Certification
6 1 (0.11%) SC Cleared
Quality Assurance & Compliance
1 28 (3.12%) QA
2 5 (0.56%) Data Quality
2 5 (0.56%) PCI DSS
3 4 (0.45%) HL7
4 3 (0.33%) SLA
5 2 (0.22%) Actionable Recommendations
5 2 (0.22%) WAI
System Software
1 1 (0.11%) Active Directory
1 1 (0.11%) Docker
1 1 (0.11%) VirtualBox
1 1 (0.11%) VMware Infrastructure
1 1 (0.11%) Xen
Systems Management
1 2 (0.22%) Ansible
1 2 (0.22%) Nagios
1 2 (0.22%) Opscode Chef
1 2 (0.22%) ZABBIX
2 1 (0.11%) OpenNMS
2 1 (0.11%) Puppet
2 1 (0.11%) Zenoss
Vendors
1 890 (99.22%) Google
2 152 (16.95%) Adobe
3 84 (9.36%) Microsoft
4 73 (8.14%) Tableau
5 67 (7.47%) Facebook
6 59 (6.58%) Omniture
7 52 (5.80%) Twitter
8 32 (3.57%) Optimizely
9 23 (2.56%) Tealium
10 20 (2.23%) Sitecore
11 19 (2.12%) DoubleClick
12 18 (2.01%) PayPal
13 17 (1.90%) Coremetrics
14 13 (1.45%) IBM
14 13 (1.45%) Oracle
15 12 (1.34%) CyberSource
16 11 (1.23%) EPiServer
16 11 (1.23%) Talend
17 10 (1.11%) MicroStrategy
18 9 (1.00%) Ensighten
Salford, Lancashire
Uniting Ambition
Salary: £20k - 25k per year
Posted: 11 hours ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 9 hours ago
Coventry, West Midlands (County)
Applause IT Innovation
Salary: £30000 - £35000 per annum + Benefits
Posted: 8 hours ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 9 hours ago
Bury, Lancashire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Bonus + Bens
Posted: 4 hours ago
London
Venturi
Salary: £45000.00 - £55000.00 per annum + Bonus & Benefits
Posted: 9 hours ago
City, London
ANSON MCCADE
Salary: £450 - £550 per Day
Posted: 6 hours ago
South West London
Understanding Recruitment
Salary: £45000 - £50000 per annum + benefits
Posted: Yesterday
Preston, Lancashire
WestPoint Recruitment
Salary: £20000 - £25000 per annum + Company Benefits
Posted: 4 days ago
Manchester, Lancashire
TEKsystems
Salary: £25000 - £45000 per annum + package
Posted: 4 days ago
Manchester, Lancashire
McGregor Boyall
Salary: £30000.00 - £40000.00 per annum + benefits
Posted: 4 days ago
Cheltenham, Gloucestershire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 3 days ago
South West London
IT Executive Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: 3 days ago
Chippenham, Wiltshire
Sanderson
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Brighton, East Sussex
I4 Recruitment
Salary: £23k - 25k per year
Posted: 5 days ago
Brighton, East Sussex
I4 Recruitment
Salary: £19k - 21k per year
Posted: 5 days ago
Cheltenham, Gloucestershire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 4 days ago
Stafford, Staffordshire
Uniting Ambition
Salary: £35k - 45k per year + Bonus, Holidays, Discounts, Pension, Life Assura
Posted: 5 days ago
Manchester, Lancashire
WestPoint Recruitment
Salary: £24000 - £28000 per annum + Company Benefits
Posted: 4 days ago
Central London / West End
RBW Consulting
Salary: From £40,000 to £60,000 per annum
Posted: 4 days ago
City, London
Futureheads Recruitment Ltd
Salary: From £55,000 to £60,000 per annum + company benefits
Posted: 4 days ago
London
Coal IT Services
Salary: From £50,000 to £60,000 per annum + Package
Posted: 4 days ago
London
Explore Recruitment Solutions
Salary: £25000 per annum
Posted: 5 days ago
Surrey
Stafford-Sharp Associates
Salary: £25000.00 - £40000.00 per annum
Posted: 4 days ago
Coventry, West Midlands (County)
Stafford-Sharp Associates
Salary: £28000.00 - £32000.00 per annum
Posted: 4 days ago
London
Explore Recruitment Solutions
Salary: £40000 per annum
Posted: 5 days ago
Uxbridge, Middlesex
Evolution Recruitment Solutions
Salary: 25,000 - 35,000 + Benefits
Posted: 6 days ago
Central London / West End
JWResource
Salary: From £40,000 to £45,000 per annum Plus excellent benefits
Posted: 5 days ago
Leeds, West Yorkshire
Senitor Associates
Salary: £30000 - £40000 per annum + Additional Benefits
Posted: 5 days ago
Fareham, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £40000 per annum
Posted: 6 days ago