The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK
Rank 491 494 474
Rank change year-on-year
+3 -20
Permanent jobs citing Google Analytics 400 514 574
As % of all permanent IT jobs located in the UK 0.48% 0.51% 0.55%
As % of the Cloud Services category 3.58% 4.95% 7.23%
Number of salaries quoted 288 429 474
Median salary £38,000 £40,000 £37,500
Median salary % change year-on-year
-5.00% +6.66%
90% offered a salary of more than £27,450 £25,700 £25,000
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11179 10391 7941
As % of all permanent IT jobs located in the UK 13.47% 10.35% 7.58%
Number of salaries quoted 9420 8807 6464
Median salary £52,500 £50,000 £50,000
Median salary % change year-on-year
+5.00% -
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £77,500 £73,500 £80,000
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 22 January 2017 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 22 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 371 £38,000 -3.79% 95
London -13 173 £42,500 - 46
South East +53 75 £45,000 +12.50% 10
Hampshire +43 36 £33,500 -21.17%
West Midlands -1 32 £34,000 +6.25% 6
Yorkshire +32 31 £38,750 +40.90% 8
Southampton - 27 £33,500 -
North West -30 22 £27,000 -8.47% 13
East of England +25 21 £30,000 -20.00% 3
City of London +36 17 £42,500 -5.55% 9
Hertfordshire +18 16 £30,000 -33.33% 1
West Yorkshire +29 15 £33,750 +12.50% 4
Scotland +30 13 £24,000 -23.80% 2
South West +17 13 £36,000 +6.66% 2
Warwickshire +29 12 £37,000 +45.09%
North Yorkshire +1 12 £50,000 +81.81% 1
Manchester -33 11 £27,000 -28.00% 8
Surrey +27 10 £40,000 - 4
Watford +11 10 £30,000 -36.84%
East Midlands - 10 £27,500 - 5
Buckinghamshire +30 9 £47,500 +5.55% 2
Wiltshire +28 9 £42,250 +40.83% 1
Basingstoke +2 9 - -
Brighton +27 8 £40,000 -
East Sussex +19 8 £40,000 -
Staffordshire -11 8 £35,750 +19.16% 2
Edinburgh +12 7 £50,000 +58.73%
Stafford -5 7 £35,000 - 2
Lancashire -8 7 £20,000 -8.04% 1
Nuneaton - 7 £37,000 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 22 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 844 (99.88%) Analytics
2 825 (97.63%) Google
3 499 (59.05%) Marketing
4 328 (38.82%) SEO
5 294 (34.79%) HTML
6 290 (34.32%) Digital Marketing
7 251 (29.70%) E-Commerce
8 241 (28.52%) CSS
9 215 (25.44%) Web Analytics
10 211 (24.97%) JavaScript
10 211 (24.97%) Analytical Skills
11 206 (24.38%) Social Media
12 186 (22.01%) SQL
13 170 (20.12%) Adobe
14 160 (18.93%) Pay per click
15 157 (18.58%) CMS
16 155 (18.34%) Degree
17 148 (17.51%) Agile Software Development
18 126 (14.91%) User Experience
19 122 (14.44%) Web Development
20 115 (13.61%) AdWords
21 104 (12.31%) Adobe Analytics
22 103 (12.19%) Advertising
23 101 (11.95%) HTML5
24 99 (11.72%) Business Intelligence
25 86 (10.18%) Retail
26 84 (9.94%) Tableau
27 82 (9.70%) Photoshop
28 79 (9.35%) PHP
28 79 (9.35%) Email Marketing

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 157 (18.58%) CMS
2 68 (8.05%) WordPress
3 39 (4.62%) SAS
4 26 (3.08%) Drupal
5 22 (2.60%) WebSphere
6 19 (2.25%) Joomla!
7 16 (1.89%) Apache
7 16 (1.89%) SharePoint
8 15 (1.78%) EPiServer CMS
9 14 (1.66%) Apache Solr
10 13 (1.54%) Umbraco
11 12 (1.42%) Sitecore CMS
12 11 (1.30%) IIS
13 6 (0.71%) Adobe Experience Manager
13 6 (0.71%) Apache Pig
14 5 (0.59%) nginx
15 4 (0.47%) Apache Spark
15 4 (0.47%) concrete5
15 4 (0.47%) Marvel
16 3 (0.36%) OpenStack
Applications
1 82 (9.70%) Photoshop
2 66 (7.81%) MS Excel
3 40 (4.73%) MS PowerPoint
4 30 (3.55%) SPSS
5 26 (3.08%) MS Office
6 23 (2.72%) Adobe Illustrator
7 18 (2.13%) InDesign
8 12 (1.42%) Adobe Creative Suite
9 6 (0.71%) Adobe Captivate
9 6 (0.71%) InVision
9 6 (0.71%) Spreadsheet
10 2 (0.24%) Fireworks
10 2 (0.24%) OmniGraffle
10 2 (0.24%) Pixate
10 2 (0.24%) UXPin
11 1 (0.12%) Adobe Premiere
11 1 (0.12%) MS Project
Business Applications
1 41 (4.85%) WebTrends
2 31 (3.67%) Magento
3 18 (2.13%) Adobe Campaign
4 15 (1.78%) FastStats
4 15 (1.78%) OpenCart
5 9 (1.07%) Payment Gateway
6 4 (0.47%) CubeCart
6 4 (0.47%) Shopify
7 3 (0.36%) Radian6
7 3 (0.36%) Sprinklr
8 1 (0.12%) Dynamics CRM
8 1 (0.12%) Eloqua
8 1 (0.12%) iJento
8 1 (0.12%) Kissmetrics
Cloud Services
1 115 (13.61%) AdWords
2 104 (12.31%) Adobe Analytics
3 42 (4.97%) Google Tag Manager
4 29 (3.43%) SaaS
5 19 (2.25%) GitHub
6 18 (2.13%) Amazon AWS
7 15 (1.78%) MailChimp
8 14 (1.66%) IaaS
8 14 (1.66%) PaaS
9 8 (0.95%) Google Cloud Platform
10 5 (0.59%) Responsys
10 5 (0.59%) SmartFocus
11 4 (0.47%) Sage Pay
12 3 (0.36%) Amazon S3
12 3 (0.36%) Basecamp
12 3 (0.36%) Microsoft Azure
13 2 (0.24%) Amazon Kinesis
13 2 (0.24%) Firebase
13 2 (0.24%) Heroku
13 2 (0.24%) Pure360
Communications & Networking
1 19 (2.25%) Internet
2 4 (0.47%) SSH
3 3 (0.36%) HTTP
4 2 (0.24%) Intranet
4 2 (0.24%) Wi-Fi
5 1 (0.12%) DAB
5 1 (0.12%) PPP
5 1 (0.12%) SMS
5 1 (0.12%) VoIP
Database & Business Intelligence
1 59 (6.98%) MySQL
2 57 (6.75%) Big Data
2 57 (6.75%) SQL Server
3 30 (3.55%) Power BI
4 25 (2.96%) Relational Database
5 22 (2.60%) QlikView
6 18 (2.13%) Data Warehouse
6 18 (2.13%) Hadoop
6 18 (2.13%) Mixpanel
7 16 (1.89%) Apache Cassandra
8 15 (1.78%) BusinessObjects
8 15 (1.78%) Data Mining
9 14 (1.66%) SQL Server Integration Services
10 11 (1.30%) NoSQL
10 11 (1.30%) SQL Server Analysis Services
10 11 (1.30%) SQL Server Reporting Services
11 9 (1.07%) MongoDB
11 9 (1.07%) RDBMS
11 9 (1.07%) SAS Enterprise Guide
12 8 (0.95%) Pentaho
Development Applications
1 27 (3.20%) Git (software)
2 25 (2.96%) JIRA
3 24 (2.84%) Axure RP
4 21 (2.49%) Subversion
5 14 (1.66%) Dreamweaver
6 8 (0.95%) Talend Open Studio
7 7 (0.83%) Visual Website Optimizer
8 6 (0.71%) Microsoft Blend
8 6 (0.71%) Team Foundation Server
8 6 (0.71%) Visual Studio
9 5 (0.59%) Jasmine
10 4 (0.47%) Balsamiq Mockups
10 4 (0.47%) CircleCI
10 4 (0.47%) Karma Test Runner
10 4 (0.47%) Protractor
11 3 (0.36%) Jenkins
12 2 (0.24%) Gradle
12 2 (0.24%) Grunt
12 2 (0.24%) Mocha
12 2 (0.24%) Spock
General
1 499 (59.05%) Marketing
2 103 (12.19%) Advertising
3 86 (10.18%) Retail
4 69 (8.17%) Finance
5 48 (5.68%) Publishing
6 31 (3.67%) Telecoms
7 23 (2.72%) Brand Awareness
8 22 (2.60%) Games
9 21 (2.49%) Legal
10 15 (1.78%) Banking
11 14 (1.66%) Manufacturing
12 11 (1.30%) Spanish Language
13 9 (1.07%) French Language
14 7 (0.83%) Italian Language
15 6 (0.71%) Multimedia
15 6 (0.71%) Online Betting
16 4 (0.47%) Electronics
16 4 (0.47%) Portuguese Language
17 2 (0.24%) Automotive
17 2 (0.24%) Financial Institution
Job Titles
1 240 (28.40%) Analyst
2 152 (17.99%) Developer
3 82 (9.70%) Marketing Manager
4 78 (9.23%) Web Analyst
5 68 (8.05%) Digital Analyst
6 58 (6.86%) Data Analyst
6 58 (6.86%) Digital Marketing Manager
7 54 (6.39%) Analytics Manager
8 49 (5.80%) E-Commerce Manager
9 47 (5.56%) Google Analytics Analyst
10 42 (4.97%) Marketing Executive
11 39 (4.62%) Senior Analyst
11 39 (4.62%) Web Manager
12 38 (4.50%) Web Developer
13 36 (4.26%) Front End Developer (Client-Side Developer)
14 33 (3.91%) SEO Manager
15 32 (3.79%) Digital Executive
16 31 (3.67%) Marketing Analyst
17 29 (3.43%) .NET Developer
17 29 (3.43%) Designer
Libraries, Frameworks & Software Standards
1 294 (34.79%) HTML
2 241 (28.52%) CSS
3 101 (11.95%) HTML5
4 75 (8.88%) jQuery
5 65 (7.69%) Web Services
6 61 (7.22%) .NET
7 60 (7.10%) CSS3
8 44 (5.21%) ASP.NET
9 32 (3.79%) AngularJS
10 28 (3.31%) ASP.NET MVC
10 28 (3.31%) XML
11 23 (2.72%) REST
12 21 (2.49%) JSON
13 20 (2.37%) Node.js
14 19 (2.25%) Ajax
14 19 (2.25%) RESTful
14 19 (2.25%) Twitter Bootstrap
15 14 (1.66%) Middleware
15 14 (1.66%) Symfony
16 13 (1.54%) XHTML
Miscellaneous
1 211 (24.97%) Analytical Skills
2 206 (24.38%) Social Media
3 126 (14.91%) User Experience
4 74 (8.76%) Visualisation
5 47 (5.56%) Digital Media
6 32 (3.79%) Blog
6 32 (3.79%) Computer Science
7 30 (3.55%) Mathematics
8 26 (3.08%) Credit Risk
9 25 (2.96%) Algorithms
9 25 (2.96%) Statistics
10 23 (2.72%) Copywriting
11 21 (2.49%) Economics
11 21 (2.49%) Mobile App
12 19 (2.25%) Management Information System
13 12 (1.42%) Data Extraction
14 10 (1.18%) Performance Metrics
15 8 (0.95%) Life Science
16 7 (0.83%) FMCG
16 7 (0.83%) Psychology
Operating Systems
1 22 (2.60%) Linux
2 10 (1.18%) Windows
3 9 (1.07%) Android
3 9 (1.07%) Apple iOS
4 2 (0.24%) Unix
5 1 (0.12%) CentOS
5 1 (0.12%) Mac OS
5 1 (0.12%) Red Hat Enterprise Linux
5 1 (0.12%) Windows Server
Processes & Methodologies
1 844 (99.88%) Analytics
2 328 (38.82%) SEO
3 290 (34.32%) Digital Marketing
4 251 (29.70%) E-Commerce
5 215 (25.44%) Web Analytics
6 160 (18.93%) Pay per click
7 148 (17.51%) Agile Software Development
8 122 (14.44%) Web Development
9 99 (11.72%) Business Intelligence
10 79 (9.35%) Email Marketing
11 72 (8.52%) CRM
12 71 (8.40%) Digital Analytics
13 67 (7.93%) Online Marketing
14 66 (7.81%) Data Analysis
15 61 (7.22%) MVC
16 60 (7.10%) Actionable Insight
17 55 (6.51%) Content Management
17 55 (6.51%) Data Visualisation
18 53 (6.27%) Scrum
19 52 (6.15%) Project Management
Programming Languages
1 211 (24.97%) JavaScript
2 186 (22.01%) SQL
3 79 (9.35%) PHP
4 55 (6.51%) C#
5 49 (5.80%) Java
6 46 (5.44%) R
7 44 (5.21%) Python
8 21 (2.49%) VBA
9 19 (2.25%) T-SQL
10 14 (1.66%) MATLAB
11 10 (1.18%) Ruby
11 10 (1.18%) VB.NET
12 9 (1.07%) VB
13 6 (0.71%) ES6
13 6 (0.71%) XAML
14 5 (0.59%) PL/SQL
15 4 (0.47%) CoffeeScript
15 4 (0.47%) PHP 5
16 3 (0.36%) C
16 3 (0.36%) TypeScript
Qualifications
1 155 (18.34%) Degree
2 13 (1.54%) Analytics IQ
3 5 (0.59%) PMI Certification
3 5 (0.59%) Security Cleared
4 3 (0.36%) BC Cleared
4 3 (0.36%) DBS Check
5 2 (0.24%) MBA
Quality Assurance & Compliance
1 11 (1.30%) Data Quality
1 11 (1.30%) QA
1 11 (1.30%) SLA
2 2 (0.24%) Actionable Recommendations
System Software
1 8 (0.95%) Snort
2 3 (0.36%) Active Directory
3 1 (0.12%) VirtualBox
3 1 (0.12%) VMware Infrastructure
3 1 (0.12%) Xen
Systems Management
1 8 (0.95%) EnCase
1 8 (0.95%) McAfee ePO
1 8 (0.95%) RSA enVision
1 8 (0.95%) RSA Security Analytics
2 3 (0.36%) Puppet
3 1 (0.12%) Ansible
3 1 (0.12%) Graphite
3 1 (0.12%) Nagios
3 1 (0.12%) OpenNMS
3 1 (0.12%) Opscode Chef
3 1 (0.12%) ZABBIX
3 1 (0.12%) Zenoss
Vendors
1 825 (97.63%) Google
2 170 (20.12%) Adobe
3 84 (9.94%) Tableau
4 65 (7.69%) Microsoft
5 53 (6.27%) Omniture
6 43 (5.09%) Facebook
7 34 (4.02%) IBM
8 33 (3.91%) Twitter
9 29 (3.43%) Optimizely
10 27 (3.20%) Oracle
11 25 (2.96%) hybris
12 19 (2.25%) ATG
13 18 (2.13%) ClickTale
14 16 (1.89%) EPiServer
14 16 (1.89%) Zend
15 14 (1.66%) Demandware
16 13 (1.54%) Coremetrics
16 13 (1.54%) Sitecore
17 12 (1.42%) DoubleClick
18 11 (1.30%) Splunk
London
Uniting Ambition
Salary: £22k per year
Posted: Yesterday
London
Hays Finance Technology
Salary: £40000.00 - £50000.00 per annum
Posted: Yesterday
London
Premier IT
Salary: £30000 - £35000 per annum
Posted: Yesterday
London
C4 Commerce
Salary: Up to £50,000 per annum
Posted: 2 days ago
Chelmsford, Essex
Senitor Associates
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
Coventry, West Midlands (County)
Senitor Associates
Salary: £25000 - £30000 per annum + Additional Benefits
Posted: Yesterday
London
Eutopia Solutions Ltd
Salary: £0.00 - £40000 per annum
Posted: 2 days ago
Bury, Lancashire
Pro-Quest Resourcing Ltd
Salary: £30000 - £37000 Per Annum + benefits
Posted: 2 days ago
Manchester, Lancashire
HAYS INFORMATION TECHNOLOGY
Salary: £25000.00 - £30000.00 per annum + Benefits
Posted: Yesterday
London
We Are Aspire Ltd
Salary: £25000.00 - £30000.00 per annum
Posted: 2 days ago
Nottingham, Nottinghamshire
Searchability
Salary: £25000 - £30000 per annum
Posted: 4 days ago
London
Lorien Resourcing
Salary: £45000 - £55000 per annum + Benefits Package
Posted: 3 days ago
London
Parallel Consulting
Salary: £35000 - £40000 per annum + bonus, pension, health care, life ins
Posted: 2 days ago
Wallingford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £25,000 per annum
Posted: 3 days ago
City, London
Yoh
Salary: £25000.00 - £30000.00 per annum
Posted: Yesterday
London
Redrock Consulting Ltd
Salary: £30000 - £40000 per annum
Posted: Yesterday
Hounslow, Middlesex
Eligo Recruitment Ltd
Salary: £40000 - £60000 per annum + Benefits
Posted: 4 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £30000 - £35000 per annum + benefits (inc flexi hrs)
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £30000 - £40000 per annum
Posted: 3 days ago
London
ComputAppoint
Salary: £35000 - £40000 per annum + Benefits
Posted: 2 days ago
Stafford, Staffordshire
Evolution Recruitment Solutions
Salary: 35,000 TO 45,000
Posted: Yesterday
City, London
Intelletec
Salary: From £60,000 to £100,000 per annum
Posted: 2 days ago
Milton Keynes, Buckinghamshire
Interact Consulting
Salary: 25 Days Holiday, Bonus, Pension, Healthcare, Shares, Life insurance, e
Posted: Yesterday
London
Stafford-Sharp Associates
Salary: £20000.00 - £26000.00 per annum
Posted: Yesterday
City, London
Explore Recruitment Solutions
Salary: £23000 - £27000 per annum
Posted: 4 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 3 days ago
Bradford, West Yorkshire
Searchability
Salary: £22000 - £30000 per annum + great company perks!
Posted: 4 days ago
London
Computer People
Salary: £40000.00 - £45000.00 per annum + Benefits & Bonus
Posted: 2 days ago
London
Comtecs
Salary: £34500 - £35000 Per Annum +Benefits
Posted: 2 days ago
Greater Manchester
EasyWebRecruitment.com
Salary: £25,000 + benefits
Posted: 3 days ago