The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 544 479 472
Rank change year-on-year
-65 -7
Permanent jobs citing Google Analytics 458 618 669
As % of all permanent IT jobs located in the UK 0.44% 0.55% 0.56%
As % of the Cloud Services category 3.94% 6.67% 9.35%
Number of salaries quoted 402 490 477
Median salary £37,500 £35,000 £35,000
Median salary % change year-on-year
+7.14% -
90% offered a salary of more than £27,500 £22,000 £25,000
10% offered a salary of more than £60,000 £56,500 £60,000
UK excluding London median salary £32,500 £30,000 £30,500
% change year-on-year
+8.33% -1.63%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
11611 9264 7155
As % of all permanent IT jobs located in the UK 11.24% 8.26% 5.98%
Number of salaries quoted 9754 7413 5888
Median salary £52,500 £50,000 £49,000
Median salary % change year-on-year
+5.00% +2.04%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £77,500 £70,000 £72,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend

The demand trend of job ads citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 1 May 2016 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -62 440 £37,500 +7.14% 86
London -26 257 £45,000 +5.88% 40
South East +15 64 £35,000 +16.66% 9
Buckinghamshire +52 34 £33,750 +43.61%
North West +13 34 £37,500 +44.23% 15
West Midlands -33 32 £30,000 +36.36% 6
City of London +17 31 £50,000 +25.00% 3
Manchester +23 26 £37,500 +50.00% 10
Yorkshire -35 19 £26,500 -18.46% 8
South West -14 16 £35,000 +16.66% 2
Surrey +7 15 £32,000 +6.66% 2
Milton Keynes +39 14 £30,000 +20.00%
West Yorkshire 0 11 £26,500 -3.63% 7
East of England -5 10 £47,500 +18.75% 3
Staffordshire +11 8 £28,000 +47.36%
Hertfordshire +3 8 £50,000 +46.77% 2
Dorset +10 7 £35,000 +45.83%
East Midlands +7 7 £30,000 -19.76%
Scotland +1 7 £35,000 -
Shropshire - 7 £25,000 - 3
Marlow - 7 £27,500 -
Shrewsbury - 6 £25,000 - 3
Bradford +3 5 £26,500 -18.46% 1
West Sussex -4 5 £35,000 - 1
Birmingham -17 5 £30,000 -23.07% 1
Stafford - 5 £27,500 -
Edinburgh +8 4 £56,750 +62.14%
Gloucestershire +5 4 £35,000 +4.47%
East Yorkshire +5 4 £32,000 +6.66%
Hull +4 4 £32,000 +6.66%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 1 May 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 937 (99.89%) Analytics
2 925 (98.61%) Google
3 525 (55.97%) Marketing
4 370 (39.45%) HTML
5 358 (38.17%) SEO
6 282 (30.06%) CSS
7 254 (27.08%) JavaScript
8 252 (26.87%) E-Commerce
9 250 (26.65%) Analytical Skills
10 247 (26.33%) Web Analytics
11 204 (21.75%) Digital Marketing
12 199 (21.22%) Adobe
13 189 (20.15%) SQL
14 187 (19.94%) Degree
15 174 (18.55%) User Experience
16 171 (18.23%) Web Development
17 162 (17.27%) Social Media
18 154 (16.42%) Pay per click
19 152 (16.20%) Agile Software Development
20 132 (14.07%) CMS
21 119 (12.69%) jQuery
22 118 (12.58%) HTML5
23 113 (12.05%) Retail
24 110 (11.73%) MS Excel
25 103 (10.98%) Microsoft
26 102 (10.87%) Finance
27 101 (10.77%) AdWords
28 97 (10.34%) Advertising
28 97 (10.34%) Photoshop
29 89 (9.49%) Adobe Analytics

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 132 (14.07%) CMS
2 71 (7.57%) SAS
3 67 (7.14%) WordPress
4 22 (2.35%) Tomcat
5 20 (2.13%) IIS
6 18 (1.92%) Apache Solr
6 18 (1.92%) Sitecore CMS
7 16 (1.71%) Apache Spark
7 16 (1.71%) Drupal
8 15 (1.60%) WebSphere
9 13 (1.39%) Umbraco
10 11 (1.17%) Apache TomEE
11 9 (0.96%) Joomla!
12 7 (0.75%) Node.js
13 6 (0.64%) SharePoint
14 4 (0.43%) ExpressionEngine
15 3 (0.32%) Perch
16 2 (0.21%) Confluence
16 2 (0.21%) Elasticsearch
16 2 (0.21%) Magnolia
Applications
1 110 (11.73%) MS Excel
2 97 (10.34%) Photoshop
3 47 (5.01%) MS Office
4 43 (4.58%) SPSS
5 31 (3.30%) MS PowerPoint
6 26 (2.77%) Adobe Creative Suite
7 19 (2.03%) Adobe Illustrator
8 11 (1.17%) Spreadsheet
9 8 (0.85%) Acrobat
10 5 (0.53%) 3ds Max
10 5 (0.53%) OmniGraffle
11 4 (0.43%) Fireworks
11 4 (0.43%) InDesign
12 1 (0.11%) Adobe Premiere
12 1 (0.11%) Gliffy
12 1 (0.11%) MS Project
12 1 (0.11%) MS Visio
12 1 (0.11%) Open Workbench
12 1 (0.11%) Stata
Business Applications
1 54 (5.76%) WebTrends
2 23 (2.45%) Magento
3 10 (1.07%) Data Workbench
4 4 (0.43%) SAP Oil and Gas
5 3 (0.32%) OpenCart
5 3 (0.32%) Radian6
6 2 (0.21%) Adobe Campaign
6 2 (0.21%) FastStats
7 1 (0.11%) Eloqua
7 1 (0.11%) SDL Web 8
Cloud Services
1 101 (10.77%) AdWords
2 89 (9.49%) Adobe Analytics
3 63 (6.72%) Google Tag Manager
4 32 (3.41%) Amazon AWS
5 25 (2.67%) Google Cloud Platform
6 15 (1.60%) Amazon Kinesis
7 14 (1.49%) GitHub
8 12 (1.28%) SaaS
9 8 (0.85%) MailChimp
10 7 (0.75%) Amazon EC2
11 6 (0.64%) Heroku
12 5 (0.53%) Amazon S3
12 5 (0.53%) Basecamp
13 4 (0.43%) Microsoft Azure
14 2 (0.21%) Adobe Creative Cloud
15 1 (0.11%) Google Drive
15 1 (0.11%) Office 365
15 1 (0.11%) Route 53
15 1 (0.11%) Silverpop
15 1 (0.11%) Yammer
Communications & Networking
1 37 (3.94%) Internet
2 12 (1.28%) Intranet
3 6 (0.64%) HTTP
4 4 (0.43%) Firewall
5 2 (0.21%) Cisco ASA
5 2 (0.21%) DNS
5 2 (0.21%) VPN
6 1 (0.11%) ADSL
6 1 (0.11%) DHCP
6 1 (0.11%) Extranet
6 1 (0.11%) FTP
6 1 (0.11%) HTTPS
6 1 (0.11%) LAN
6 1 (0.11%) SMS
6 1 (0.11%) SMTP
6 1 (0.11%) SSH
6 1 (0.11%) SSL
6 1 (0.11%) Structured Cabling
6 1 (0.11%) TCP/IP
6 1 (0.11%) Wireshark
Database & Business Intelligence
1 54 (5.76%) SQL Server
2 44 (4.69%) Data Mining
3 42 (4.48%) MySQL
4 39 (4.16%) QlikView
5 34 (3.62%) Big Data
6 25 (2.67%) BigQuery
7 22 (2.35%) Hadoop
7 22 (2.35%) Qlik Sense
8 19 (2.03%) Lumira
8 19 (2.03%) Pentaho
8 19 (2.03%) Spotfire
9 18 (1.92%) Amazon Redshift
9 18 (1.92%) BusinessObjects
10 15 (1.60%) Relational Database
11 13 (1.39%) SQL Server Reporting Services
12 12 (1.28%) NoSQL
13 10 (1.07%) Data Warehouse
14 7 (0.75%) Datomic
14 7 (0.75%) PostgreSQL
15 5 (0.53%) PowerPivot
Development Applications
1 40 (4.26%) Git (software)
2 24 (2.56%) Subversion
3 22 (2.35%) Visual Studio
4 15 (1.60%) Talend Open Studio
5 11 (1.17%) Axure RP
5 11 (1.17%) Dreamweaver
6 9 (0.96%) Grunt
6 9 (0.96%) JIRA
7 7 (0.75%) Selenium
8 6 (0.64%) Eclipse
8 6 (0.64%) PHPUnit
8 6 (0.64%) Team Foundation Server
9 2 (0.21%) Gatling
9 2 (0.21%) Geb
9 2 (0.21%) Gradle
9 2 (0.21%) Jenkins
9 2 (0.21%) Spock
10 1 (0.11%) Babel
10 1 (0.11%) Travis CI
10 1 (0.11%) webpack
General
1 525 (55.97%) Marketing
2 113 (12.05%) Retail
3 102 (10.87%) Finance
4 97 (10.34%) Advertising
5 42 (4.48%) Publishing
6 29 (3.09%) Banking
7 23 (2.45%) Telecoms
8 20 (2.13%) Games
9 17 (1.81%) Law
10 11 (1.17%) Manufacturing
11 9 (0.96%) Brand Awareness
12 8 (0.85%) Legal
13 6 (0.64%) Pharmaceutical
14 5 (0.53%) Electronics
15 4 (0.43%) Automotive
15 4 (0.43%) Spanish Language
16 3 (0.32%) French Language
16 3 (0.32%) German Language
16 3 (0.32%) Korean Language
16 3 (0.32%) Multimedia
Job Titles
1 229 (24.41%) Analyst
2 167 (17.80%) Developer
3 106 (11.30%) Web Analyst
4 62 (6.61%) Web Developer
5 55 (5.86%) Web Analytics Analyst
6 52 (5.54%) SEO Manager
7 51 (5.44%) Analytics Manager
8 46 (4.90%) Digital Analyst
9 45 (4.80%) Marketing Manager
10 40 (4.26%) SEO Specialist
11 39 (4.16%) Consultant
11 39 (4.16%) Data Analyst
12 35 (3.73%) Web Manager
13 34 (3.62%) Front End Developer (Client-Side Developer)
13 34 (3.62%) Marketing Executive
14 33 (3.52%) Digital Executive
14 33 (3.52%) E-Commerce Analyst
15 31 (3.30%) Senior Analyst
15 31 (3.30%) Senior Manager
16 28 (2.99%) Designer
Libraries, Frameworks & Software Standards
1 370 (39.45%) HTML
2 282 (30.06%) CSS
3 119 (12.69%) jQuery
4 118 (12.58%) HTML5
5 77 (8.21%) Web Services
6 75 (8.00%) .NET
7 68 (7.25%) JSON
8 65 (6.93%) XML
9 55 (5.86%) Twitter Bootstrap
10 53 (5.65%) CSS3
11 51 (5.44%) ASP.NET
12 44 (4.69%) AngularJS
13 39 (4.16%) Ajax
14 36 (3.84%) ASP.NET MVC
15 28 (2.99%) RESTful
16 26 (2.77%) REST
17 23 (2.45%) D3.js
18 21 (2.24%) Sass
19 20 (2.13%) Smarty
20 17 (1.81%) Flash
Miscellaneous
1 250 (26.65%) Analytical Skills
2 174 (18.55%) User Experience
3 162 (17.27%) Social Media
4 81 (8.64%) Visualisation
5 74 (7.89%) Computer Science
5 74 (7.89%) Mathematics
6 51 (5.44%) Mobile App
7 45 (4.80%) Statistics
8 29 (3.09%) Blog
8 29 (3.09%) Digital Media
9 28 (2.99%) Copywriting
10 23 (2.45%) Algorithms
11 19 (2.03%) Psychology
12 18 (1.92%) Physics
13 17 (1.81%) Economics
14 16 (1.71%) Management Information System
15 13 (1.39%) Internet of Things
15 13 (1.39%) Telematics
16 11 (1.17%) Driving Licence
16 11 (1.17%) iPad
Operating Systems
1 35 (3.73%) Windows
2 27 (2.88%) Apple iOS
3 24 (2.56%) Android
4 17 (1.81%) Linux
5 14 (1.49%) Windows Server
6 8 (0.85%) Windows Server 2008
7 6 (0.64%) Red Hat Enterprise Linux
7 6 (0.64%) Windows 7
8 4 (0.43%) Windows Mobile
9 3 (0.32%) Unix
9 3 (0.32%) Windows Server 2012
10 1 (0.11%) CentOS
10 1 (0.11%) Mac OS X
10 1 (0.11%) Ubuntu
Processes & Methodologies
1 937 (99.89%) Analytics
2 358 (38.17%) SEO
3 252 (26.87%) E-Commerce
4 247 (26.33%) Web Analytics
5 204 (21.75%) Digital Marketing
6 171 (18.23%) Web Development
7 154 (16.42%) Pay per click
8 152 (16.20%) Agile Software Development
9 77 (8.21%) Digital Analytics
10 74 (7.89%) Business Intelligence
11 71 (7.57%) Content Management
12 69 (7.36%) CRM
13 63 (6.72%) Tag Management
14 56 (5.97%) Project Management
15 54 (5.76%) MVC
16 53 (5.65%) Email Marketing
17 51 (5.44%) Data Visualisation
17 51 (5.44%) Front End Development
18 50 (5.33%) Multivariate Testing
19 44 (4.69%) Data Analytics
Programming Languages
1 254 (27.08%) JavaScript
2 189 (20.15%) SQL
3 86 (9.17%) PHP
4 63 (6.72%) Java
5 60 (6.40%) C#
6 55 (5.86%) R
7 24 (2.56%) Python
8 20 (2.13%) VBA
9 18 (1.92%) VB.NET
10 13 (1.39%) Objective-C
11 12 (1.28%) Ruby
12 11 (1.17%) C
13 9 (0.96%) ActionScript
14 8 (0.85%) C++
15 6 (0.64%) PHP 5
16 5 (0.53%) Lua
17 4 (0.43%) T-SQL
17 4 (0.43%) VB
18 3 (0.32%) Bourne shell
18 3 (0.32%) MATLAB
Qualifications
1 187 (19.94%) Degree
2 8 (0.85%) DBS Check
3 5 (0.53%) Security Cleared
4 4 (0.43%) BC Cleared
5 3 (0.32%) Postgraduate
6 1 (0.11%) ISTQB
6 1 (0.11%) MBA
6 1 (0.11%) MCITP
6 1 (0.11%) MCSE
6 1 (0.11%) Microsoft Certification
6 1 (0.11%) PhD
6 1 (0.11%) SC Cleared
Quality Assurance & Compliance
1 28 (2.99%) QA
2 5 (0.53%) HL7
2 5 (0.53%) PCI DSS
3 2 (0.21%) Data Quality
3 2 (0.21%) Sarbanes-Oxley
4 1 (0.11%) SLA
System Software
1 2 (0.21%) Active Directory
2 1 (0.11%) Docker
2 1 (0.11%) Hyper-V
2 1 (0.11%) VMware Infrastructure
Systems Management
1 1 (0.11%) Ansible
1 1 (0.11%) McAfee ePO
1 1 (0.11%) MOM
1 1 (0.11%) Nagios
1 1 (0.11%) Opscode Chef
1 1 (0.11%) ZABBIX
Vendors
1 925 (98.61%) Google
2 199 (21.22%) Adobe
3 103 (10.98%) Microsoft
4 85 (9.06%) Omniture
5 82 (8.74%) Tableau
6 51 (5.44%) Facebook
7 46 (4.90%) Twitter
8 41 (4.37%) Coremetrics
9 27 (2.88%) IBM
9 27 (2.88%) Oracle
10 26 (2.77%) hybris
11 25 (2.67%) Optimizely
12 23 (2.45%) SAP
13 21 (2.24%) Apple
13 21 (2.24%) Sitecore
14 20 (2.13%) ATG
15 19 (2.03%) Alteryx
15 19 (2.03%) Birst
15 19 (2.03%) Jaspersoft
15 19 (2.03%) TIBCO
North London
Understanding Recruitment
Salary: £28000.00 - £32000.00 per annum + Execllent Benefits
Posted: 12 hours ago
London
Searchability
Salary: £25000 - £28000 per annum
Posted: Yesterday
Shrewsbury, Shropshire
IT Executive Ltd
Salary: £25000 - £35000 per annum
Posted: 2 days ago
Hertfordshire
Xcede
Salary: £30000 - £37000 per annum
Posted: 2 days ago
Oxford, Oxfordshire
Ashdown IT
Salary: £40000 - £45000 per annum
Posted: 2 days ago
London
Opilio Recruitment
Salary: £35k - 40k per year
Posted: 2 days ago
South West London
IT Executive Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
London
Parallel Consulting
Salary: £40000 - £60000 per annum
Posted: 2 days ago
Shrewsbury, Shropshire
Axica Recruitment
Posted: 3 days ago
Leeds, West Yorkshire
Premier IT
Posted: 3 days ago
Newcastle Upon Tyne, Tyne and Wear
Northern Recruitment Group
Salary: Up to £50,000 per annum
Posted: 3 days ago
Liverpool, Merseyside
McGregor Boyall
Salary: £20000.00 - £25000.00 per annum + benefits
Posted: 3 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £22000 - £25000 per annum + Benefits & Pension
Posted: 3 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £23000 - £25000 per annum + Benefits & Pension
Posted: 3 days ago
South East London
Uniting Ambition
Salary: £35k - 40k per year
Posted: 3 days ago
City, London
ANSON MCCADE
Salary: £35,000 - £53,000 + bonus and benefits
Posted: 4 days ago
London
Preferred Choice
Salary: £35000 - £40000 per annum
Posted: 4 days ago
Peterborough, Cambridgeshire
Senitor Associates
Salary: £20000 - £30000 per annum + Benefits
Posted: 4 days ago
South West London
IT Executive Ltd
Salary: £40000 - £50000 per annum + Benefits
Posted: 4 days ago
London
MA Associates Worldwide
Salary: From £50,000 to £55,000 per annum Contract: £450-£550
Posted: 4 days ago
London
Computer People
Salary: £40000 - £50000 per annum + 25 days holiday, pension, training
Posted: 4 days ago
Chester, Cheshire
Circle Recruitment
Salary: £36000 per annum
Posted: 4 days ago
City, London
eCom Recruitment
Salary: From £35,000 to £40,000 per annum
Posted: 4 days ago
London
Capita Resourcing - IT Resourcing
Salary: £45000 - £50000 per annum + Employee share scheme
Posted: 4 days ago
London
Burns Sheehan
Salary: £45000 - £50000 per annum
Posted: 4 days ago
City, London
ANSON MCCADE
Salary: £35,000 - £70,000 + strong package
Posted: 5 days ago
Central London / West End
ANSON MCCADE
Salary: £40k - £60k plus attractive benefits
Posted: 5 days ago
London
JM
Salary: £50000 - £60000 per annum
Posted: 5 days ago
Ascot, Berkshire
Premier Media
Salary: £30000 - £40000 per annum
Posted: 5 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 5 days ago