The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank 418 496 491
Rank change year-on-year
+78 -5
Permanent jobs citing Google Analytics 657 486 445
As % of all permanent IT jobs located in the UK 0.58% 0.44% 0.40%
As % of the Business Applications category 7.28% 5.45% 4.97%
Number of salaries quoted 456 352 369
Average salary £35,750 £35,000 £36,500
Average salary % change year-on-year
+2.14% -4.10%
90% offered a salary of more than £25,000 £25,000 £23,500
10% offered a salary of more than £55,000 £52,500 £50,000
UK excluding London average salary £32,125 £30,000 £35,000
% change year-on-year
+7.08% -14.28%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9026 8914 8958
As % of all permanent IT jobs located in the UK 7.92% 8.06% 8.12%
Number of salaries quoted 7142 7005 7237
Average salary £53,000 £52,500 £50,500
Average salary % change year-on-year
+0.95% +3.96%
90% offered a salary of more than £33,000 £32,500 £34,000
10% offered a salary of more than £75,000 £75,000 £77,500
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 21 November 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +54 628 £35,500 +1.42% 96
London +55 350 £43,180 -4.04% 48
South East +4 107 £35,000 - 13
City of London +38 71 £43,180 +1.59% 18
North West -20 46 £30,000 - 15
South West -1 36 £25,000 -23.07% 5
Yorkshire -25 36 £30,250 +12.03% 9
Manchester -23 34 £30,875 -17.66% 10
Berkshire +15 26 £42,500 +41.66% 2
East of England -5 26 £43,750 +45.83% 4
Surrey +3 24 £38,750 +3.33% 3
Devon - 21 £24,500 - 2
Newton Abbot - 21 £24,500 - 2
West Yorkshire -22 19 £34,500 +15.00% 2
Slough 0 15 £35,000 -17.64% 1
Essex +1 12 £52,500 +75.00% 1
Buckinghamshire - 12 £27,500 - 1
North East - 12 £28,780 -
Hampshire -1 11 £37,500 +36.36% 2
Leeds -15 11 £30,250 +18.62% 2
Newcastle upon Tyne - 11 £28,780 -
Tyne and Wear - 11 £28,780 -
South Wales +19 10 £45,000 +150.00% 4
Kent +16 10 £32,500 +44.44%
Wales +11 10 £45,000 +150.00% 5
Hertfordshire -8 10 £27,436 -15.58% 2
South Yorkshire -24 10 £30,250 +21.00% 1
Southwark -5 9 - -
East Sussex -9 9 £32,500 -13.90% 3
Milton Keynes - 9 £50,000 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 21 November 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1347 (100.00%) Google
1 1347 (100.00%) Analytics
2 830 (61.62%) Marketing
3 469 (34.82%) SEO
4 415 (30.81%) Analytical Skills
5 411 (30.51%) Web Analytics
6 410 (30.44%) HTML
7 377 (27.99%) E-Commerce
8 353 (26.21%) Digital Marketing
9 321 (23.83%) JavaScript
10 303 (22.49%) Pay per click
11 291 (21.60%) CSS
12 290 (21.53%) Degree
13 272 (20.19%) Social Media
14 221 (16.41%) Advertising
15 207 (15.37%) User Experience
16 200 (14.85%) Finance
17 197 (14.63%) SQL
18 195 (14.48%) Online Marketing
19 193 (14.33%) Retail
20 168 (12.47%) Agile Software Development
21 167 (12.40%) Adobe
22 165 (12.25%) jQuery
23 160 (11.88%) Omniture
24 158 (11.73%) MS Excel
25 151 (11.21%) Microsoft
26 140 (10.39%) XML
26 140 (10.39%) WebTrends
27 130 (9.65%) Project Management
28 127 (9.43%) CMS

Google Analytics
Top Related IT Skills by Category

For the 6 months to 21 November 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 127 (9.43%) CMS
2 62 (4.60%) WordPress
3 39 (2.90%) IIS
4 32 (2.38%) SAS
5 25 (1.86%) Apache
6 24 (1.78%) nginx
7 19 (1.41%) SharePoint
7 19 (1.41%) Drupal
8 15 (1.11%) Joomla!
8 15 (1.11%) Sitecore CMS
9 14 (1.04%) Tomcat
10 11 (0.82%) JBoss
10 11 (0.82%) Umbraco
11 10 (0.74%) Node.js
12 6 (0.45%) Confluence
13 5 (0.37%) Facebook Platform
14 4 (0.30%) Sitefinity
15 3 (0.22%) Lync
16 2 (0.15%) Apache Solr
16 2 (0.15%) SharePoint 2010
Applications
1 158 (11.73%) MS Excel
2 92 (6.83%) MS PowerPoint
3 86 (6.38%) Photoshop
4 70 (5.20%) MS Office
5 36 (2.67%) SPSS
6 23 (1.71%) Adobe Creative Suite
7 17 (1.26%) Spreadsheet
8 15 (1.11%) Adobe Illustrator
9 11 (0.82%) MS Visio
10 6 (0.45%) InDesign
10 6 (0.45%) Adobe Premiere
11 5 (0.37%) FastStats
12 3 (0.22%) PowerPivot
12 3 (0.22%) MS Project
12 3 (0.22%) Fireworks
13 2 (0.15%) GIMP
14 1 (0.074%) OmniGraffle
14 1 (0.074%) Acrobat
Business Applications
1 140 (10.39%) WebTrends
2 78 (5.79%) SiteCatalyst
3 25 (1.86%) Magento
4 5 (0.37%) Fredhopper
4 5 (0.37%) Sage 200
5 4 (0.30%) Optimost
5 4 (0.30%) Dynamics CRM
6 2 (0.15%) Tridion
7 1 (0.074%) Dynamics AX
Cloud Services
1 29 (2.15%) SaaS
2 17 (1.26%) GitHub
3 16 (1.19%) Amazon AWS
4 12 (0.89%) MailChimp
5 10 (0.74%) Office 365
6 6 (0.45%) Force.com
6 6 (0.45%) Microsoft Azure
7 4 (0.30%) Basecamp
8 1 (0.074%) Google Cloud Platform
Communications & Networking
1 60 (4.45%) Internet
2 15 (1.11%) Firewall
3 13 (0.97%) HTTP
4 11 (0.82%) DNS
5 8 (0.59%) SMS
6 6 (0.45%) Intranet
6 6 (0.45%) FTP
7 4 (0.30%) PPP
8 3 (0.22%) TCP/IP
8 3 (0.22%) Broadband
8 3 (0.22%) GSM
9 2 (0.15%) LAN
9 2 (0.15%) MPLS
9 2 (0.15%) VoIP
9 2 (0.15%) WAN
9 2 (0.15%) DHCP
9 2 (0.15%) SSH
10 1 (0.074%) VPN
10 1 (0.074%) IP Telephony
Database & Business Intelligence
1 68 (5.05%) MySQL
2 47 (3.49%) Relational Database
3 45 (3.34%) SQL Server
4 36 (2.67%) Data Mining
5 25 (1.86%) Big Data
6 24 (1.78%) QlikView
7 17 (1.26%) SQL Server Reporting Services
8 14 (1.04%) Data Warehouse
8 14 (1.04%) Redis
9 13 (0.97%) DB2
10 11 (0.82%) Hadoop
11 9 (0.67%) SQL Server 2012
11 9 (0.67%) NoSQL
12 6 (0.45%) SQL Server Integration Services
12 6 (0.45%) OLAP
12 6 (0.45%) Crystal Reports
13 5 (0.37%) PostgreSQL
13 5 (0.37%) SQL Server 2005
13 5 (0.37%) SQL Server Analysis Services
14 4 (0.30%) SQL Server 2008
Development Applications
1 39 (2.90%) JIRA
2 38 (2.82%) Git (software)
3 30 (2.23%) Bitbucket
4 25 (1.86%) Dreamweaver
5 22 (1.63%) Subversion
6 15 (1.11%) Axure RP
7 14 (1.04%) Cucumber
7 14 (1.04%) RSpec
8 12 (0.89%) Eclipse
9 10 (0.74%) Team Foundation Server
10 9 (0.67%) Visual Studio
11 6 (0.45%) Ant
11 6 (0.45%) Firebug
11 6 (0.45%) Jasmine
12 4 (0.30%) Jenkins
12 4 (0.30%) RequisitePro
13 3 (0.22%) LoadRunner
13 3 (0.22%) ClearCase
13 3 (0.22%) Balsamiq Mockups
13 3 (0.22%) Grunt
General
1 830 (61.62%) Marketing
2 221 (16.41%) Advertising
3 200 (14.85%) Finance
4 193 (14.33%) Retail
5 77 (5.72%) Publishing
6 19 (1.41%) Games
6 19 (1.41%) Italian Language
7 18 (1.34%) German Language
8 11 (0.82%) Telecoms
8 11 (0.82%) French Language
8 11 (0.82%) Billing
9 9 (0.67%) Electronics
10 8 (0.59%) Spanish Language
11 7 (0.52%) Multimedia
12 6 (0.45%) Banking
12 6 (0.45%) Automotive
12 6 (0.45%) Legal
13 4 (0.30%) Back Office
13 4 (0.30%) Music Industry
13 4 (0.30%) Russian Language
Job Titles
1 385 (28.58%) Analyst
2 199 (14.77%) Developer
3 169 (12.55%) Web Analyst
4 117 (8.69%) PPC Specialist
4 117 (8.69%) PPC Manager
4 117 (8.69%) PPC Analyst
4 117 (8.69%) PPC Executive
5 77 (5.72%) Data Analyst
6 60 (4.45%) Web Developer
7 56 (4.16%) Front-End Developer
8 52 (3.86%) Designer
9 48 (3.56%) Marketing Manager
10 45 (3.34%) Web Manager
10 45 (3.34%) Marketing Executive
10 45 (3.34%) Account Manager
11 38 (2.82%) Senior Manager
12 37 (2.75%) Junior
13 36 (2.67%) Insight Analyst
14 28 (2.08%) Business Analyst
15 27 (2.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 410 (30.44%) HTML
2 291 (21.60%) CSS
3 165 (12.25%) jQuery
4 140 (10.39%) XML
5 111 (8.24%) HTML5
6 90 (6.68%) .NET
7 84 (6.24%) CSS3
8 66 (4.90%) JSON
9 49 (3.64%) ASP.NET
10 45 (3.34%) Web Services
11 40 (2.97%) RESTful
12 35 (2.60%) XHTML
13 33 (2.45%) Ajax
14 32 (2.38%) Sass
15 23 (1.71%) Google Maps API
16 21 (1.56%) AngularJS
16 21 (1.56%) Ruby on Rails
16 21 (1.56%) JSP
17 20 (1.48%) REST
18 19 (1.41%) .NET Framework
Miscellaneous
1 415 (30.81%) Analytical Skills
2 272 (20.19%) Social Media
3 207 (15.37%) User Experience
4 107 (7.94%) Mathematics
5 73 (5.42%) Copywriting
6 70 (5.20%) Computer Science
7 67 (4.97%) Blog
8 63 (4.68%) Statistics
9 56 (4.16%) Mobile App
10 52 (3.86%) Digital Media
11 45 (3.34%) Economics
12 40 (2.97%) Visualisation
13 31 (2.30%) Performance Metrics
14 27 (2.00%) Graphic Design
15 24 (1.78%) Physics
16 19 (1.41%) New Media
17 17 (1.26%) iPad
18 14 (1.04%) Open Source
19 13 (0.97%) Algorithms
20 11 (0.82%) W3C
Operating Systems
1 65 (4.83%) Android
2 54 (4.01%) Apple iOS
3 46 (3.41%) Windows
4 40 (2.97%) Linux
5 14 (1.04%) Solaris
6 9 (0.67%) UNIX
7 7 (0.52%) Windows Server 2012
7 7 (0.52%) Mac OS X
7 7 (0.52%) Windows Server 2008
8 1 (0.074%) CentOS
8 1 (0.074%) Mac OS
8 1 (0.074%) Windows Mobile
Processes & Methodologies
1 1347 (100.00%) Analytics
2 469 (34.82%) SEO
3 411 (30.51%) Web Analytics
4 377 (27.99%) E-Commerce
5 353 (26.21%) Digital Marketing
6 303 (22.49%) Pay per click
7 195 (14.48%) Online Marketing
8 168 (12.47%) Agile Software Development
9 130 (9.65%) Project Management
10 107 (7.94%) CRM
10 107 (7.94%) Email Marketing
11 103 (7.65%) Web Development
12 102 (7.57%) Data Analysis
13 92 (6.83%) Content Management
14 66 (4.90%) Multivariate Testing
15 62 (4.60%) B2B
16 59 (4.38%) Business Intelligence
17 56 (4.16%) B2C
18 50 (3.71%) Marketing Strategy
19 49 (3.64%) Web Design
Programming Languages
1 321 (23.83%) JavaScript
2 197 (14.63%) SQL
3 114 (8.46%) PHP
4 66 (4.90%) Java
5 39 (2.90%) C#
6 38 (2.82%) R
7 34 (2.52%) VBA
8 31 (2.30%) Ruby
9 22 (1.63%) Python
10 17 (1.26%) Objective-C
11 13 (0.97%) C
12 12 (0.89%) PHP5
13 11 (0.82%) Perl
13 11 (0.82%) T-SQL
14 9 (0.67%) Shell Script
14 9 (0.67%) VB.NET
14 9 (0.67%) PowerShell
15 7 (0.52%) C++
16 5 (0.37%) PL/SQL
16 5 (0.37%) PHP4
Qualifications
1 290 (21.53%) Degree
2 3 (0.22%) Security Cleared
2 3 (0.22%) Microsoft Certification
3 2 (0.15%) MCSE
3 2 (0.15%) MBA
3 2 (0.15%) SC Cleared
4 1 (0.074%) BC Cleared
4 1 (0.074%) APMP
4 1 (0.074%) Oracle Certification
Quality Assurance & Compliance
1 34 (2.52%) QA
2 5 (0.37%) GCP
3 4 (0.30%) SLA
4 3 (0.22%) WAI
5 2 (0.15%) WCAG
5 2 (0.15%) Data Quality
System Software
1 12 (0.89%) Active Directory
2 7 (0.52%) Hyper-V
Systems Management
1 7 (0.52%) Backup Exec
2 4 (0.30%) Capistrano
2 4 (0.30%) Puppet
2 4 (0.30%) Vagrant
Vendors
1 1347 (100.00%) Google
2 167 (12.40%) Adobe
3 160 (11.88%) Omniture
4 151 (11.21%) Microsoft
5 96 (7.13%) Coremetrics
5 96 (7.13%) Facebook
6 93 (6.90%) Twitter
7 37 (2.75%) ClickTale
8 32 (2.38%) Tableau
9 31 (2.30%) Tealeaf
10 25 (1.86%) Oracle
11 24 (1.78%) Sitecore
11 24 (1.78%) DoubleClick
12 23 (1.71%) Salesforce.com
13 19 (1.41%) Hitwise
14 18 (1.34%) hybris
15 16 (1.19%) IBM
16 14 (1.04%) Sony
17 11 (0.82%) webMethods
17 11 (0.82%) Business Objects
City, London
IT Executive Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 22 hours ago
London
Dailymotion
Posted: Yesterday
Wiltshire
Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £45000 per annum + Benefits
Posted: Yesterday
Manchester, Lancashire
The MRJ Group
Salary: £30000 - £40000 per annum
Posted: Yesterday
London
ARC IT Recruitment Ltd
Salary: £45000 Per Annum
Posted: Yesterday
London
Zetman
Salary: From £25,000 to £35,000 per annum Plus benefits
Posted: Yesterday
Leeds, West Yorkshire
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: Yesterday
City, London
Verticality Ltd
Salary: £38000 to £40000 per annum
Posted: Yesterday
Runcorn, Cheshire
Oscar Associates (UK) Ltd
Salary: £45000 - £55000 per annum
Posted: Yesterday
Bolton, Lancashire
Foresight Recruitment Solutions Ltd
Salary: From £20,000 to £30,000 per annum
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: Yesterday
North West London
Executive Resource Group
Salary: From £40,000 to £44,000 per annum Bonus
Posted: Yesterday
Cheshire
Explore Recruitment Solutions
Salary: £20000 - £25000 per annum
Posted: Yesterday
Brighton, East Sussex
Evolution Recruitment Solutions
Salary: 35,000 to 40,000
Posted: Yesterday
London
JM
Salary: £50000 - £55000 per annum
Posted: 2 days ago
Watford, Hertfordshire
PayPoint
Salary: Negotiable
Posted: 2 days ago
London
Uniting Ambition
Salary: £30k - 38k per year
Posted: 2 days ago
Sheffield, South Yorkshire
Head Resourcing
Salary: £30000 - £40000 per annum + comprehensive benefits package
Posted: 2 days ago
Newport, Gwent
ITF Solutions
Salary: £45000 - £50000 per annum + bonus and benefits
Posted: 2 days ago
Rochdale, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 2 days ago