The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 422 411 450
Rank change year-on-year
-11 +39
Permanent jobs citing Google Analytics 641 696 569
As % of all permanent IT jobs located in the UK 0.58% 0.59% 0.52%
As % of the Cloud Services category 7.11% 9.64% 11.31%
Number of salaries quoted 499 488 458
Average salary £37,500 £35,000 £35,000
Average salary % change year-on-year
+7.14% -
90% offered a salary of more than £24,500 £23,000 £22,850
10% offered a salary of more than £57,500 £55,750 £55,600
UK excluding London average salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised across the UK.

Cloud Services Category
UK
Permanent IT job ads with a match in the
Cloud Services category
9017 7221 5033
As % of all permanent IT jobs located in the UK 8.22% 6.16% 4.62%
Number of salaries quoted 7291 5771 4319
Average salary £50,000 £50,000 £48,000
Average salary % change year-on-year
- +4.16%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 29 July 2015 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 29 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -12 622 £37,500 +7.14% 94
London -26 318 £42,500 +6.25% 46
South East +36 109 £35,000 - 13
City of London +41 97 £40,000 - 18
North West -14 55 £30,000 +9.09% 10
Yorkshire +12 45 £32,500 +8.33% 13
West Midlands +11 41 £35,000 - 5
Manchester -15 40 £29,000 +5.45% 7
Hampshire +16 22 £26,000 -48.00% 2
East of England -15 19 £40,000 +25.98% 3
South Yorkshire +14 18 £32,500 +35.41% 4
South West -21 18 £40,000 +9.58% 3
East Midlands +17 17 £27,500 -19.11% 1
Buckinghamshire +7 17 £33,750 +16.37%
Berkshire +1 16 £42,500 -22.72% 5
Hertfordshire -2 16 £40,000 +14.28% 1
East Sussex +24 13 £24,000 -21.31% 2
West Yorkshire -3 13 £32,500 +22.64% 3
Leeds -5 13 £32,500 +22.64% 3
Doncaster - 13 £32,500 - 4
Staffordshire - 12 £42,500 - 3
Oxfordshire +22 11 £35,000 -1.40% 1
Kent +12 11 £42,500 +32.81% 1
Watford +9 11 £40,000 +23.07%
North Yorkshire +6 11 £35,000 +29.62% 5
Cheshire +5 11 £32,500 +18.18% 1
Milton Keynes - 11 £35,000 -
Warwickshire - 11 £37,500 - 1
Brighton +24 10 £20,000 -33.33% 2
Scotland +12 10 £32,750 +48.86% 3

Google Analytics
Top 30 Related IT Skills

For the 6 months to 29 July 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1249 (100.00%) Analytics
2 1242 (99.44%) Google
3 784 (62.77%) Marketing
4 501 (40.11%) SEO
5 475 (38.03%) HTML
6 405 (32.43%) Analytical Skills
7 356 (28.50%) Digital Marketing
8 339 (27.14%) CSS
9 333 (26.66%) Pay per click
10 329 (26.34%) JavaScript
11 323 (25.86%) E-Commerce
12 308 (24.66%) Web Analytics
13 268 (21.46%) Degree
14 267 (21.38%) SQL
15 260 (20.82%) Social Media
16 252 (20.18%) User Experience
17 243 (19.46%) Adobe
18 207 (16.57%) Agile Software Development
19 175 (14.01%) Microsoft
20 158 (12.65%) Content Management
21 157 (12.57%) Web Development
22 156 (12.49%) Omniture
23 151 (12.09%) Finance
23 151 (12.09%) CMS
24 145 (11.61%) Retail
24 145 (11.61%) MS Excel
25 144 (11.53%) Adobe Analytics
26 141 (11.29%) jQuery
27 130 (10.41%) Project Management
28 120 (9.61%) Advertising

Google Analytics
Top Related IT Skills by Category

For the 6 months to 29 July 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 151 (12.09%) CMS
2 82 (6.57%) SAS
3 52 (4.16%) WordPress
4 41 (3.28%) IIS
5 34 (2.72%) SharePoint
6 27 (2.16%) Drupal
7 18 (1.44%) Joomla!
8 14 (1.12%) Umbraco
9 13 (1.04%) Sitefinity
9 13 (1.04%) WebSphere
10 9 (0.72%) Apache
11 8 (0.64%) WorkSite
11 8 (0.64%) Sitecore CMS
11 8 (0.64%) Apache Pig
12 7 (0.56%) Adobe Experience Manager
13 4 (0.32%) Node.js
13 4 (0.32%) SharePoint Server
14 3 (0.24%) SharePoint 2013
14 3 (0.24%) Apache Spark
15 2 (0.16%) Tomcat
Applications
1 145 (11.61%) MS Excel
2 104 (8.33%) MS Office
3 101 (8.09%) Photoshop
4 59 (4.72%) SPSS
5 58 (4.64%) MS PowerPoint
6 37 (2.96%) Adobe Creative Suite
7 34 (2.72%) Adobe Illustrator
8 16 (1.28%) InDesign
8 16 (1.28%) Adobe After Effects
9 12 (0.96%) Spreadsheet
10 10 (0.80%) MS Visio
11 8 (0.64%) Acrobat
12 7 (0.56%) Fireworks
13 6 (0.48%) Stata
14 3 (0.24%) FastStats
15 2 (0.16%) Adobe Premiere
16 1 (0.080%) InfoPath
16 1 (0.080%) PowerPivot
Business Applications
1 102 (8.17%) WebTrends
2 56 (4.48%) Magento
3 6 (0.48%) Adobe Campaign
4 5 (0.40%) Dynamics CRM
5 4 (0.32%) SAP Oil and Gas
5 4 (0.32%) Unica
5 4 (0.32%) Radian6
5 4 (0.32%) Shopify
6 3 (0.24%) Tridion
6 3 (0.24%) Bond Adapt
7 1 (0.080%) Optimost
Cloud Services
1 144 (11.53%) Adobe Analytics
2 25 (2.00%) Amazon AWS
3 10 (0.80%) Microsoft Azure
4 9 (0.72%) Amazon EMR
5 8 (0.64%) Amazon EC2
5 8 (0.64%) Amazon S3
6 7 (0.56%) Silverpop
7 6 (0.48%) MailChimp
7 6 (0.48%) Basecamp
8 5 (0.40%) SaaS
9 4 (0.32%) SmartFocus
9 4 (0.32%) GitHub
10 3 (0.24%) Trello
11 2 (0.16%) Responsys
11 2 (0.16%) Pure360
11 2 (0.16%) Google Cloud Platform
12 1 (0.080%) Amazon CloudWatch
Communications & Networking
1 49 (3.92%) Internet
2 27 (2.16%) HTTP
3 20 (1.60%) Intranet
4 16 (1.28%) SSL
5 7 (0.56%) SSH
6 6 (0.48%) DNS
7 5 (0.40%) FTP
8 4 (0.32%) Asterisk PBX
8 4 (0.32%) TCP/IP
9 3 (0.24%) PPP
10 2 (0.16%) SMS
10 2 (0.16%) HTTPS
11 1 (0.080%) VPN
11 1 (0.080%) VoIP
Database & Business Intelligence
1 100 (8.01%) SQL Server
2 59 (4.72%) MySQL
2 59 (4.72%) Big Data
3 58 (4.64%) QlikView
4 53 (4.24%) Relational Database
5 35 (2.80%) Hadoop
6 29 (2.32%) SQL Server 2005
7 21 (1.68%) Data Mining
8 17 (1.36%) SQL Server Integration Services
8 17 (1.36%) Data Warehouse
9 16 (1.28%) SQL Server Reporting Services
9 16 (1.28%) PostgreSQL
10 15 (1.20%) Spotfire
10 15 (1.20%) MongoDB
10 15 (1.20%) NoSQL
11 14 (1.12%) BusinessObjects
11 14 (1.12%) Amazon Redshift
12 13 (1.04%) Pentaho
12 13 (1.04%) Redis
13 12 (0.96%) Apache Hive
Development Applications
1 39 (3.12%) Visual Studio
2 37 (2.96%) Subversion
3 35 (2.80%) Dreamweaver
4 33 (2.64%) Git (software)
5 22 (1.76%) JIRA
6 20 (1.60%) Team Foundation Server
7 12 (0.96%) Balsamiq Mockups
7 12 (0.96%) Axure RP
7 12 (0.96%) Bitbucket
8 9 (0.72%) Jenkins
9 8 (0.64%) Yeoman
10 7 (0.56%) SQL Server Management Studio (SSMS)
10 7 (0.56%) Behat
11 6 (0.48%) Mercurial
12 5 (0.40%) Selenium
13 4 (0.32%) Grunt
14 3 (0.24%) gulp
14 3 (0.24%) JUnit
14 3 (0.24%) JBehave
14 3 (0.24%) WebDriver
General
1 784 (62.77%) Marketing
2 151 (12.09%) Finance
3 145 (11.61%) Retail
4 120 (9.61%) Advertising
5 43 (3.44%) Publishing
6 28 (2.24%) Telecoms
7 20 (1.60%) Games
8 15 (1.20%) Banking
8 15 (1.20%) Automotive
9 14 (1.12%) German Language
10 13 (1.04%) French Language
10 13 (1.04%) Law
10 13 (1.04%) Back Office
10 13 (1.04%) Multimedia
11 9 (0.72%) Legal
12 6 (0.48%) Manufacturing
13 5 (0.40%) Pharmaceutical
14 4 (0.32%) Electronics
14 4 (0.32%) Swedish Language
15 3 (0.24%) Spanish Language
Job Titles
1 319 (25.54%) Analyst
2 218 (17.45%) Developer
3 122 (9.77%) PPC Executive
4 121 (9.69%) PPC Manager
4 121 (9.69%) PPC Analyst
4 121 (9.69%) PPC Specialist
5 101 (8.09%) Web Analyst
6 89 (7.13%) Web Developer
7 70 (5.60%) Data Analyst
8 55 (4.40%) Account Manager
9 53 (4.24%) Marketing Manager
10 48 (3.84%) Front-End Developer
11 41 (3.28%) Data Scientist
11 41 (3.28%) Junior
12 38 (3.04%) Marketing Executive
12 38 (3.04%) Designer
13 37 (2.96%) Insight Analyst
13 37 (2.96%) .NET Developer
14 34 (2.72%) Senior Analyst
15 33 (2.64%) Consultant
Libraries, Frameworks & Software Standards
1 475 (38.03%) HTML
2 339 (27.14%) CSS
3 141 (11.29%) jQuery
4 110 (8.81%) .NET
5 97 (7.77%) HTML5
6 81 (6.49%) ASP.NET
7 72 (5.76%) XML
8 65 (5.20%) CSS3
9 41 (3.28%) ASP.NET MVC
10 36 (2.88%) Ajax
11 33 (2.64%) Web Services
12 32 (2.56%) XHTML
13 28 (2.24%) Sass
14 25 (2.00%) AngularJS
14 25 (2.00%) Flash
15 22 (1.76%) JSON
16 21 (1.68%) Twitter Bootstrap
17 19 (1.52%) D3.js
18 18 (1.44%) REST
19 17 (1.36%) ASP.NET Web Forms
Miscellaneous
1 405 (32.43%) Analytical Skills
2 260 (20.82%) Social Media
3 252 (20.18%) User Experience
4 87 (6.97%) Statistics
5 79 (6.33%) Visualisation
6 78 (6.24%) Mathematics
6 78 (6.24%) Mobile App
7 68 (5.44%) Computer Science
8 63 (5.04%) Copywriting
9 54 (4.32%) Digital Media
10 40 (3.20%) Blog
11 34 (2.72%) Graphic Design
12 30 (2.40%) Management Information System
13 27 (2.16%) iPad
14 24 (1.92%) W3C
15 21 (1.68%) Animation
15 21 (1.68%) Physics
16 18 (1.44%) Algorithms
17 15 (1.20%) Data Extraction
18 13 (1.04%) Psychology
Operating Systems
1 25 (2.00%) Linux
2 21 (1.68%) Windows
3 17 (1.36%) Apple iOS
4 15 (1.20%) Android
5 10 (0.80%) UNIX
6 5 (0.40%) Windows XP
6 5 (0.40%) CentOS
7 4 (0.32%) Windows Mobile
8 2 (0.16%) Ubuntu
9 1 (0.080%) Windows 8
9 1 (0.080%) Windows Phone
Processes & Methodologies
1 1249 (100.00%) Analytics
2 501 (40.11%) SEO
3 356 (28.50%) Digital Marketing
4 333 (26.66%) Pay per click
5 323 (25.86%) E-Commerce
6 308 (24.66%) Web Analytics
7 207 (16.57%) Agile Software Development
8 158 (12.65%) Content Management
9 157 (12.57%) Web Development
10 130 (10.41%) Project Management
11 100 (8.01%) Online Marketing
12 95 (7.61%) CRM
13 86 (6.89%) Scrum
14 84 (6.73%) Business Intelligence
15 77 (6.16%) Email Marketing
16 76 (6.08%) Data Analysis
17 73 (5.84%) MVC
18 68 (5.44%) Time Management
19 56 (4.48%) Multivariate Testing
20 53 (4.24%) Responsive Web Design
Programming Languages
1 329 (26.34%) JavaScript
2 267 (21.38%) SQL
3 91 (7.29%) C#
4 80 (6.41%) PHP
5 62 (4.96%) Python
6 52 (4.16%) T-SQL
7 48 (3.84%) Java
8 46 (3.68%) R
9 23 (1.84%) VB
10 22 (1.76%) C
11 21 (1.68%) VBA
12 17 (1.36%) Ruby
13 15 (1.20%) VB.NET
14 11 (0.88%) PL/SQL
14 11 (0.88%) Scala
15 9 (0.72%) Bash Shell
16 8 (0.64%) Clojure
16 8 (0.64%) Lua
17 5 (0.40%) PHP5
18 4 (0.32%) PowerShell
Qualifications
1 268 (21.46%) Degree
2 13 (1.04%) PhD
3 6 (0.48%) PMI Certification
4 4 (0.32%) MBA
Quality Assurance & Compliance
1 37 (2.96%) QA
2 5 (0.40%) SLA
3 4 (0.32%) GCP
4 3 (0.24%) ISO 9001
5 1 (0.080%) WCAG
5 1 (0.080%) Data Quality
5 1 (0.080%) Section 508
System Software
1 8 (0.64%) VirtualBox
2 1 (0.080%) vCloud
2 1 (0.080%) HDFS
2 1 (0.080%) Active Directory
2 1 (0.080%) vSphere
Systems Management
1 15 (1.20%) Vagrant
2 8 (0.64%) Puppet
3 7 (0.56%) Systems Management Server (SMS)
4 6 (0.48%) cPanel
5 2 (0.16%) TeamSite
5 2 (0.16%) Opscode Chef
6 1 (0.080%) Ansible
6 1 (0.080%) Salt
6 1 (0.080%) EMC NetWorker
6 1 (0.080%) HP Quality Center
Vendors
1 1242 (99.44%) Google
2 243 (19.46%) Adobe
3 175 (14.01%) Microsoft
4 156 (12.49%) Omniture
5 108 (8.65%) Tableau
6 61 (4.88%) Facebook
7 48 (3.84%) Coremetrics
8 39 (3.12%) Twitter
9 35 (2.80%) Oracle
10 34 (2.72%) Salesforce.com
10 34 (2.72%) IBM
11 25 (2.00%) Yahoo!
12 21 (1.68%) DoubleClick
13 19 (1.52%) Hitwise
14 14 (1.12%) Jaspersoft
15 13 (1.04%) New Relic
15 13 (1.04%) ClickTale
16 12 (0.96%) PayPal
17 10 (0.80%) Cisco
17 10 (0.80%) SAP
Doncaster, Yorkshire
Spring Technology
Posted: 9 hours ago
Doncaster, Yorkshire
Spring Technology
Posted: 9 hours ago
London
Nicoll Curtin
Salary: £40000.00 - £45000.00 per annum
Posted: 14 hours ago
Hull, North Humberside
Spring Technology
Salary: £18000.00 - £25000.00 per annum
Posted: 15 hours ago
Peterborough, Cambridgeshire
Interaction Recruitment PLC
Salary: £25k - 28k per year
Posted: 16 hours ago
London
Woodrow Mercer Recruitment
Salary: From £40,000 to £50,000 per annum plus benefits
Posted: 17 hours ago
City, London
ANSON MCCADE
Salary: £43,000-£55,000+ COMPETITIVE package
Posted: 17 hours ago
Brighton, East Sussex
IT Executive Ltd
Salary: £20000 - £27000 per annum
Posted: 17 hours ago
London
Morrisons
Salary: £Competitive + Benefits
Posted: 18 hours ago
London
Morrisons
Salary: £Competitive + Benefits
Posted: 18 hours ago
London
Nicoll Curtin
Salary: £50000.00 - £60000.00 per annum
Posted: 19 hours ago
Harrogate, North Yorkshire
Head Resourcing
Salary: £30000 - £40000 per annum + company car(or allowance),pension,etc
Posted: 20 hours ago
Manchester, Lancashire
Circle Recruitment
Salary: £25000 - £28000 per annum + benefits
Posted: 21 hours ago
Stoke-on-trent, Staffordshire
Dixons Carphone
Posted: 23 hours ago
London
Infotec Resources
Posted: Yesterday
City, London
Opus Recruitment Solutions Ltd
Salary: £50000 - £60000 per annum
Posted: Yesterday
Leeds, Yorkshire
ReThink Recruitment
Salary: Bonus, excellent flexible Benefits
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £65000 - £70000 per annum
Posted: Yesterday
City, London
TEKsystems
Salary: £55000 - £60000 per annum + bonus + benefits
Posted: Yesterday
Berkshire
Opus Recruitment Solutions Ltd
Salary: £0 - £35000 per annum
Posted: Yesterday