The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 419 455 509
Rank change year-on-year
+36 +54
Permanent jobs citing Google Analytics 630 515 443
As % of all permanent IT jobs located in the UK 0.57% 0.48% 0.39%
As % of the Business Applications category 7.27% 5.91% 4.90%
Number of salaries quoted 489 373 372
Average salary £37,500 £37,500 £35,000
Average salary % change year-on-year
- +7.14%
90% offered a salary of more than £25,000 £25,000 £24,500
10% offered a salary of more than £55,000 £56,750 £52,500
UK excluding London average salary £31,750 £32,500 £35,000
% change year-on-year
-2.30% -7.14%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8670 8714 9049
As % of all permanent IT jobs located in the UK 7.85% 8.08% 7.94%
Number of salaries quoted 6965 6653 7285
Average salary £53,000 £52,500 £50,000
Average salary % change year-on-year
+0.95% +5.00%
90% offered a salary of more than £32,500 £33,000 £32,500
10% offered a salary of more than £75,000 £72,500 £77,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 24 December 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 600 £37,500 - 60
London +37 341 £45,000 +5.88% 29
South East -20 105 £35,000 -4.10% 7
City of London +17 73 £43,180 -9.09% 13
North West -1 36 £30,000 +4.34% 6
Yorkshire -11 30 £29,000 +7.40% 6
Berkshire +10 29 £35,000 +12.00% 3
South West +1 28 £27,500 -15.38% 7
Manchester -11 27 £30,000 - 5
East of England -5 26 £28,000 -6.66% 2
Surrey -16 22 £40,000 +6.66% 1
Devon - 15 £24,500 -
Newton Abbot - 15 £24,500 -
Slough +2 14 £35,000 -17.64%
East Midlands +10 13 £26,000 -22.96% 3
Hertfordshire -7 13 £27,436 -12.20%
Wales +16 12 £45,000 +104.54%
South Wales +15 12 £45,000 +150.00%
West Yorkshire -4 12 £34,500 +15.00% 2
Oxfordshire +2 11 £30,000 -14.28% 2
East Sussex -8 11 £32,500 -13.33%
Watford - 11 £27,436 -
Nottinghamshire +15 10 £25,000 -16.66% 2
Nottingham +14 10 £25,000 -16.66% 2
Brighton -10 9 £32,500 -13.33%
South Yorkshire -16 9 £35,000 +29.62% 1
Hampshire -20 9 £37,500 -25.00%
North Yorkshire - 9 £19,000 - 2
Buckinghamshire +8 8 £31,250 -10.71%
Leeds -3 8 £29,000 +13.72% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1301 (100.00%) Google
1 1301 (100.00%) Analytics
2 803 (61.72%) Marketing
3 436 (33.51%) SEO
4 401 (30.82%) Analytical Skills
5 391 (30.05%) HTML
6 382 (29.36%) Web Analytics
7 374 (28.75%) E-Commerce
8 323 (24.83%) Digital Marketing
9 295 (22.67%) Degree
10 294 (22.60%) Pay per click
11 287 (22.06%) JavaScript
12 284 (21.83%) CSS
13 278 (21.37%) Social Media
14 216 (16.60%) SQL
15 207 (15.91%) Advertising
16 201 (15.45%) Online Marketing
17 195 (14.99%) Retail
18 192 (14.76%) User Experience
19 175 (13.45%) Finance
20 170 (13.07%) Adobe
21 165 (12.68%) MS Excel
22 163 (12.53%) Omniture
23 150 (11.53%) Agile Software Development
23 150 (11.53%) jQuery
24 141 (10.84%) Microsoft
25 128 (9.84%) WebTrends
26 120 (9.22%) CRM
27 119 (9.15%) Project Management
28 117 (8.99%) XML

Google Analytics
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 114 (8.76%) CMS
2 54 (4.15%) WordPress
3 46 (3.54%) SAS
4 32 (2.46%) IIS
5 20 (1.54%) SharePoint
5 20 (1.54%) Drupal
6 17 (1.31%) Apache
7 16 (1.23%) nginx
8 14 (1.08%) Joomla!
9 12 (0.92%) Sitecore CMS
10 11 (0.85%) JBoss
11 10 (0.77%) Tomcat
11 10 (0.77%) WebSphere
12 7 (0.54%) Umbraco
12 7 (0.54%) Node.js
13 6 (0.46%) Confluence
14 5 (0.38%) Lync
15 4 (0.31%) Sitefinity
16 3 (0.23%) SharePoint 2013
17 2 (0.15%) Apache Solr
Applications
1 165 (12.68%) MS Excel
2 92 (7.07%) MS PowerPoint
3 90 (6.92%) Photoshop
4 71 (5.46%) MS Office
5 47 (3.61%) SPSS
6 22 (1.69%) Adobe Creative Suite
7 17 (1.31%) Spreadsheet
8 14 (1.08%) Adobe Illustrator
9 10 (0.77%) MS Visio
10 6 (0.46%) Acrobat
10 6 (0.46%) InDesign
10 6 (0.46%) Adobe Premiere
11 5 (0.38%) PowerPivot
12 4 (0.31%) FastStats
13 3 (0.23%) MS Project
14 2 (0.15%) Fireworks
14 2 (0.15%) GIMP
15 1 (0.077%) Stata
Business Applications
1 128 (9.84%) WebTrends
2 71 (5.46%) SiteCatalyst
3 20 (1.54%) Magento
4 15 (1.15%) Radian6
5 6 (0.46%) Dynamics CRM
6 5 (0.38%) Fredhopper
6 5 (0.38%) Sage 200
7 4 (0.31%) Optimost
8 2 (0.15%) Tridion
9 1 (0.077%) Shopify
9 1 (0.077%) CubeCart
Cloud Services
1 22 (1.69%) SaaS
2 16 (1.23%) Amazon AWS
3 12 (0.92%) GitHub
3 12 (0.92%) MailChimp
4 11 (0.85%) Office 365
4 11 (0.85%) Microsoft Azure
5 6 (0.46%) Force.com
6 2 (0.15%) Basecamp
7 1 (0.077%) Google Cloud Platform
Communications & Networking
1 60 (4.61%) Internet
2 13 (1.00%) Firewall
3 9 (0.69%) HTTP
4 8 (0.61%) DNS
5 7 (0.54%) SMS
6 6 (0.46%) FTP
7 4 (0.31%) Intranet
8 3 (0.23%) GSM
9 2 (0.15%) LAN
9 2 (0.15%) Broadband
9 2 (0.15%) VoIP
9 2 (0.15%) WAN
9 2 (0.15%) DHCP
9 2 (0.15%) PPP
9 2 (0.15%) TCP/IP
9 2 (0.15%) SSH
9 2 (0.15%) MPLS
Database & Business Intelligence
1 70 (5.38%) MySQL
2 46 (3.54%) SQL Server
2 46 (3.54%) Relational Database
3 40 (3.07%) Data Mining
4 27 (2.08%) Big Data
5 18 (1.38%) Hadoop
5 18 (1.38%) QlikView
6 17 (1.31%) SQL Server Reporting Services
7 16 (1.23%) NoSQL
8 13 (1.00%) Data Warehouse
8 13 (1.00%) DB2
9 12 (0.92%) Redis
10 10 (0.77%) SQL Server Integration Services
11 9 (0.69%) PostgreSQL
12 8 (0.61%) SQL Server Analysis Services
12 8 (0.61%) SQL Server 2012
13 6 (0.46%) RDBMS
13 6 (0.46%) Crystal Reports
14 5 (0.38%) OLAP
14 5 (0.38%) MongoDB
Development Applications
1 40 (3.07%) JIRA
2 34 (2.61%) Dreamweaver
3 31 (2.38%) Git (software)
4 30 (2.31%) Bitbucket
5 20 (1.54%) Subversion
6 13 (1.00%) Axure RP
6 13 (1.00%) Cucumber
7 12 (0.92%) RSpec
8 11 (0.85%) Team Foundation Server
9 9 (0.69%) Visual Studio
10 8 (0.61%) Firebug
11 7 (0.54%) Eclipse
12 5 (0.38%) Psake
12 5 (0.38%) TeamCity
13 4 (0.31%) JUnit
13 4 (0.31%) Grunt
14 3 (0.23%) Balsamiq Mockups
14 3 (0.23%) Jasmine
14 3 (0.23%) ClearCase
14 3 (0.23%) LoadRunner
General
1 803 (61.72%) Marketing
2 207 (15.91%) Advertising
3 195 (14.99%) Retail
4 175 (13.45%) Finance
5 75 (5.76%) Publishing
6 20 (1.54%) Games
7 19 (1.46%) Italian Language
8 17 (1.31%) German Language
9 14 (1.08%) French Language
9 14 (1.08%) Telecoms
10 9 (0.69%) Billing
11 8 (0.61%) Multimedia
11 8 (0.61%) Banking
11 8 (0.61%) Electronics
11 8 (0.61%) Spanish Language
12 5 (0.38%) Automotive
12 5 (0.38%) Legal
13 4 (0.31%) Music Industry
13 4 (0.31%) Russian Language
14 2 (0.15%) Dutch Language
Job Titles
1 364 (27.98%) Analyst
2 184 (14.14%) Developer
3 164 (12.61%) Web Analyst
4 111 (8.53%) PPC Specialist
4 111 (8.53%) PPC Manager
4 111 (8.53%) PPC Analyst
4 111 (8.53%) PPC Executive
5 82 (6.30%) Data Analyst
6 55 (4.23%) Web Developer
7 51 (3.92%) Marketing Manager
8 50 (3.84%) Designer
9 49 (3.77%) Front-End Developer
10 47 (3.61%) Marketing Executive
10 47 (3.61%) Account Manager
11 38 (2.92%) Web Manager
12 35 (2.69%) Senior Manager
13 32 (2.46%) Insight Analyst
14 29 (2.23%) SEO Executive
15 28 (2.15%) E-Commerce Manager
16 27 (2.08%) Junior
Libraries, Frameworks & Software Standards
1 391 (30.05%) HTML
2 284 (21.83%) CSS
3 150 (11.53%) jQuery
4 117 (8.99%) XML
5 98 (7.53%) HTML5
6 77 (5.92%) CSS3
7 73 (5.61%) .NET
8 59 (4.53%) JSON
9 37 (2.84%) XHTML
9 37 (2.84%) ASP.NET
10 36 (2.77%) Web Services
10 36 (2.77%) RESTful
11 26 (2.00%) Sass
12 24 (1.84%) Ajax
13 19 (1.46%) Google Maps API
14 18 (1.38%) .NET Framework
15 17 (1.31%) Flash
15 17 (1.31%) JSP
16 16 (1.23%) Ruby on Rails
16 16 (1.23%) ASP.NET MVC
Miscellaneous
1 401 (30.82%) Analytical Skills
2 278 (21.37%) Social Media
3 192 (14.76%) User Experience
4 115 (8.84%) Mathematics
5 71 (5.46%) Computer Science
6 69 (5.30%) Blog
7 64 (4.92%) Copywriting
7 64 (4.92%) Statistics
8 58 (4.46%) Mobile App
9 46 (3.54%) Digital Media
10 40 (3.07%) Economics
11 37 (2.84%) Visualisation
12 28 (2.15%) Graphic Design
13 23 (1.77%) New Media
14 21 (1.61%) Physics
15 17 (1.31%) Open Source
15 17 (1.31%) Algorithms
16 16 (1.23%) Performance Metrics
16 16 (1.23%) W3C
17 10 (0.77%) E-Learning
Operating Systems
1 48 (3.69%) Android
2 42 (3.23%) Windows
3 40 (3.07%) Apple iOS
4 31 (2.38%) Linux
5 12 (0.92%) Solaris
6 7 (0.54%) Windows Server 2012
6 7 (0.54%) Mac OS X
7 6 (0.46%) UNIX
7 6 (0.46%) Windows Server 2008
8 1 (0.077%) CentOS
8 1 (0.077%) Mac OS
8 1 (0.077%) Windows XP
8 1 (0.077%) Windows Mobile
Processes & Methodologies
1 1301 (100.00%) Analytics
2 436 (33.51%) SEO
3 382 (29.36%) Web Analytics
4 374 (28.75%) E-Commerce
5 323 (24.83%) Digital Marketing
6 294 (22.60%) Pay per click
7 201 (15.45%) Online Marketing
8 150 (11.53%) Agile Software Development
9 120 (9.22%) CRM
10 119 (9.15%) Project Management
11 105 (8.07%) Data Analysis
12 101 (7.76%) Email Marketing
13 97 (7.46%) Content Management
14 91 (6.99%) Web Development
15 65 (5.00%) Business Intelligence
16 57 (4.38%) B2B
17 56 (4.30%) Data Management
17 56 (4.30%) Time Management
18 54 (4.15%) Scrum
19 52 (4.00%) Marketing Strategy
Programming Languages
1 287 (22.06%) JavaScript
2 216 (16.60%) SQL
3 105 (8.07%) PHP
4 74 (5.69%) Java
5 40 (3.07%) R
6 34 (2.61%) C#
7 32 (2.46%) VBA
8 26 (2.00%) Ruby
9 23 (1.77%) Python
10 17 (1.31%) Objective-C
10 17 (1.31%) PowerShell
11 16 (1.23%) T-SQL
12 13 (1.00%) C
13 12 (0.92%) Perl
13 12 (0.92%) VB.NET
14 8 (0.61%) PL/SQL
14 8 (0.61%) C++
15 7 (0.54%) PHP5
16 5 (0.38%) PHP4
16 5 (0.38%) MATLAB
Qualifications
1 295 (22.67%) Degree
2 3 (0.23%) Security Cleared
3 2 (0.15%) SC Cleared
3 2 (0.15%) Microsoft Certification
3 2 (0.15%) MBA
4 1 (0.077%) Oracle Certification
4 1 (0.077%) MCSE
4 1 (0.077%) PhD
4 1 (0.077%) BC Cleared
4 1 (0.077%) APMP
4 1 (0.077%) AAT
Quality Assurance & Compliance
1 38 (2.92%) QA
2 7 (0.54%) WAI
3 6 (0.46%) GCP
4 4 (0.31%) SLA
5 2 (0.15%) Data Quality
System Software
1 12 (0.92%) Active Directory
2 7 (0.54%) Hyper-V
Systems Management
1 7 (0.54%) Backup Exec
2 1 (0.077%) HP Quality Center
2 1 (0.077%) cPanel
Vendors
1 1301 (100.00%) Google
2 170 (13.07%) Adobe
3 163 (12.53%) Omniture
4 141 (10.84%) Microsoft
5 90 (6.92%) Facebook
6 86 (6.61%) Coremetrics
7 82 (6.30%) Twitter
8 38 (2.92%) Tableau
9 36 (2.77%) ClickTale
10 33 (2.54%) Oracle
11 32 (2.46%) Tealeaf
12 28 (2.15%) DoubleClick
13 24 (1.84%) Salesforce.com
14 23 (1.77%) IBM
14 23 (1.77%) Sitecore
15 22 (1.69%) Hitwise
16 18 (1.38%) hybris
17 15 (1.15%) Sony
18 12 (0.92%) Sysomos
19 11 (0.85%) Eloqua
London
Periscopix
Salary: £30,000 - £45,000 per year
Posted: 9 hours ago
Central London / West End
Client Server
Salary: £40k to £50k + bonus + benefits
Posted: 22 hours ago
Harrogate, North Yorkshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum + Alternate Fridays off
Posted: 23 hours ago
Twickenham, Middlesex
Centric Resource
Salary: From £35,000 to £45,000 per annum + Benefits
Posted: 2 days ago
London
Media Math Ltd
Salary: Competitive
Posted: 2 days ago
Reading, Berkshire
Zetman
Salary: From £45,000 to £60,000 per annum
Posted: 2 days ago
London
Zetman
Salary: From £25,000 to £35,000 per annum Plus benefits
Posted: 2 days ago
London
Spencer Rose
Salary: Up to £50,000 per annum
Posted: 2 days ago
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £25000.00 - £35000 per annum + Generous Benefits
Posted: 2 days ago
Leeds, West Yorkshire
Premier Media
Salary: £25000 - £30000 per annum + Benefits.
Posted: 2 days ago
Reading, Berkshire
IT Talent Solutions
Salary: From £25,000 to £40,000 per annum
Posted: 2 days ago
Bracknell, Berkshire
Avis Budget
Posted: 3 days ago
Norfolk
Cooper Lomaz Recruitment Ltd
Salary: Negotiable
Posted: 3 days ago
Nottingham, Nottinghamshire
Senitor Associates
Salary: £27000 - £34000 per annum + benefits, equity
Posted: 3 days ago
London
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: 3 days ago
Melton Mowbray, Leicestershire
Uniting Ambition
Salary: £30k - 40k per year
Posted: 3 days ago
City, London
Sanderson
Salary: £55000 - £70000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 3 days ago
City, London
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 3 days ago