The first table below looks at the demand for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 404 417 499
Rank change year-on-year
+13 +82
Permanent jobs citing Google Analytics 683 566 439
As % of all permanent IT jobs located in the UK 0.59% 0.52% 0.37%
As % of the Business Applications category 7.44% 6.60% 4.48%
Number of salaries quoted 486 462 405
Average salary £35,000 £35,000 £37,500
Average salary % change year-on-year
- -6.66%
90% offered a salary of more than £24,000 £23,050 £27,500
10% offered a salary of more than £55,000 £57,000 £57,500
UK excluding London average salary £32,250 £30,000 £31,500
% change year-on-year
+7.50% -4.76%
Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9179 8580 9793
As % of all permanent IT jobs located in the UK 7.87% 7.87% 8.34%
Number of salaries quoted 7211 6755 8200
Average salary £52,500 £50,000 £55,000
Average salary % change year-on-year
+5.00% -9.09%
90% offered a salary of more than £32,500 £32,500 £32,500
10% offered a salary of more than £75,000 £80,000 £75,000
UK excluding London average salary £50,000 £47,000 £50,000
% change year-on-year
+6.38% -6.00%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 11 July 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 666 £35,000 - 98
London +18 367 £40,000 -9.60% 51
South East +2 111 £35,000 - 19
City of London -15 84 £40,000 - 14
North West +15 74 £26,000 -16.12% 14
Manchester +7 60 £27,500 -11.29% 10
East of England -4 33 £31,750 +15.45%
Yorkshire -49 32 £30,000 +9.09% 2
South West -10 27 £30,000 - 6
Surrey -16 25 £40,000 +14.28% 5
Berkshire 0 23 £55,000 +50.68% 1
Leeds -50 19 £34,500 +15.00% 1
West Yorkshire -50 19 £34,500 +20.00% 2
West Midlands +12 16 £35,000 +44.32% 2
Cambridgeshire +9 15 £29,500 +18.00%
Hampshire -2 15 £42,500 +21.42% 2
East Sussex -14 15 £30,500 +11.92% 1
Brighton -16 14 £30,000 +11.11% 1
Cambridge - 13 £29,500 -
Birmingham +18 12 £35,000 +40.00% 1
Hertfordshire -28 12 £35,000 +19.65%
Scotland -4 10 £20,000 -19.19% 1
Buckinghamshire -6 10 £29,000 -2.52% 2
Newbury - 10 £55,000 -
West Sussex +8 9 £30,750 -30.11% 4
East Yorkshire +3 8 £30,000 +9.09%
Bristol +2 8 £42,500 +61.13% 3
Portsmouth -12 8 £50,000 +58.73% 1
Potters Bar - 8 £35,000 -
Southwark - 8 £48,750 -

Google Analytics
Top 30 Related IT Skills

For the 6 months to 11 July 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1323 (100.00%) Google
1 1323 (100.00%) Analytics
2 785 (59.33%) Marketing
3 570 (43.08%) SEO
4 551 (41.65%) HTML
5 418 (31.59%) E-Commerce
6 391 (29.55%) CSS
7 389 (29.40%) JavaScript
8 337 (25.47%) Pay per click
9 336 (25.40%) Digital Marketing
10 317 (23.96%) Web Analytics
11 304 (22.98%) Social Media
12 239 (18.07%) CMS
13 224 (16.93%) Advertising
14 216 (16.33%) jQuery
15 213 (16.10%) Degree
16 208 (15.72%) SQL
17 192 (14.51%) Online Marketing
18 184 (13.91%) Finance
19 181 (13.68%) Omniture
20 174 (13.15%) PHP
21 169 (12.77%) Adobe
22 160 (12.09%) Retail
22 160 (12.09%) Web Development
23 156 (11.79%) HTML5
24 149 (11.26%) WebTrends
25 139 (10.51%) .NET
26 138 (10.43%) Photoshop
27 128 (9.67%) XML
28 124 (9.37%) MS Excel

Google Analytics
Top Related IT Skills by Category

For the 6 months to 11 July 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 239 (18.07%) CMS
2 118 (8.92%) WordPress
3 61 (4.61%) Apache
4 43 (3.25%) Umbraco
5 37 (2.80%) nginx
6 35 (2.65%) SAS
7 31 (2.34%) IIS
8 28 (2.12%) Joomla!
9 26 (1.97%) Drupal
10 21 (1.59%) SharePoint
11 17 (1.28%) Tomcat
11 17 (1.28%) Sitecore CMS
12 16 (1.21%) ExpressionEngine
13 12 (0.91%) Facebook Platform
14 11 (0.83%) Node.js
15 6 (0.45%) WebSphere
16 5 (0.38%) PrestaShop
17 3 (0.23%) SharePoint 2010
17 3 (0.23%) SharePoint 2013
17 3 (0.23%) DNN
Applications
1 138 (10.43%) Photoshop
2 124 (9.37%) MS Excel
3 85 (6.42%) MS PowerPoint
4 57 (4.31%) Adobe Illustrator
5 47 (3.55%) MS Office
6 31 (2.34%) SPSS
7 30 (2.27%) Fireworks
8 11 (0.83%) MS Visio
9 10 (0.76%) OmniGraffle
10 6 (0.45%) InDesign
11 3 (0.23%) Stata
11 3 (0.23%) FastStats
12 1 (0.076%) Adobe Premiere
Business Applications
1 149 (11.26%) WebTrends
2 106 (8.01%) SiteCatalyst
3 52 (3.93%) Magento
4 13 (0.98%) Oracle CRM
5 6 (0.45%) Dynamics CRM
6 5 (0.38%) Fredhopper
7 4 (0.30%) SAP InfiniteInsight
8 3 (0.23%) Tridion
8 3 (0.23%) Dynamics AX
9 2 (0.15%) Sage 200
Cloud Services
1 21 (1.59%) SaaS
1 21 (1.59%) GitHub
2 20 (1.51%) Amazon AWS
3 19 (1.44%) MailChimp
4 8 (0.60%) Responsys
5 6 (0.45%) Pure360
6 4 (0.30%) Basecamp
6 4 (0.30%) Microsoft Azure
7 2 (0.15%) Google App Engine
7 2 (0.15%) Amazon EC2
7 2 (0.15%) Amazon S3
7 2 (0.15%) Heroku
7 2 (0.15%) Google Apps
7 2 (0.15%) Office 365
8 1 (0.076%) CheetahMail
Communications & Networking
1 83 (6.27%) Internet
2 17 (1.28%) Intranet
3 15 (1.13%) DNS
4 11 (0.83%) Firewall
5 10 (0.76%) HTTP
6 7 (0.53%) PPP
7 6 (0.45%) Broadband
8 4 (0.30%) FTP
8 4 (0.30%) VPN
9 3 (0.23%) Extranet
9 3 (0.23%) SMS
10 2 (0.15%) VoIP
10 2 (0.15%) TCP/IP
10 2 (0.15%) MPLS
11 1 (0.076%) IP Telephony
11 1 (0.076%) SSH
11 1 (0.076%) LAN
11 1 (0.076%) WAN
11 1 (0.076%) DHCP
Database & Business Intelligence
1 108 (8.16%) MySQL
2 80 (6.05%) SQL Server
3 36 (2.72%) Big Data
4 20 (1.51%) Data Mining
5 18 (1.36%) QlikView
6 16 (1.21%) Data Warehouse
6 16 (1.21%) SQL Server 2012
6 16 (1.21%) Relational Database
7 14 (1.06%) MS Access
8 13 (0.98%) Redis
9 11 (0.83%) SQL Server Integration Services
9 11 (0.83%) SQL Server Analysis Services
10 9 (0.68%) Hadoop
11 8 (0.60%) Crystal Reports
12 7 (0.53%) SQL Server Reporting Services
13 6 (0.45%) NoSQL
14 5 (0.38%) Base SAS
15 4 (0.30%) Oracle Reports
15 4 (0.30%) OLAP
15 4 (0.30%) Apache Hive
Development Applications
1 46 (3.48%) Git (software)
2 31 (2.34%) JIRA
3 28 (2.12%) Bitbucket
4 24 (1.81%) Subversion
5 22 (1.66%) Axure RP
6 20 (1.51%) Dreamweaver
7 13 (0.98%) Ant
7 13 (0.98%) Cucumber
8 12 (0.91%) Jenkins
9 11 (0.83%) RSpec
9 11 (0.83%) Visual Studio
9 11 (0.83%) Eclipse
10 10 (0.76%) Team Foundation Server
11 7 (0.53%) Balsamiq Mockups
11 7 (0.53%) Jasmine
12 3 (0.23%) RequisitePro
13 2 (0.15%) PhantomJS
13 2 (0.15%) Sinon.JS
14 1 (0.076%) PhoneGap
14 1 (0.076%) Mercurial
General
1 785 (59.33%) Marketing
2 224 (16.93%) Advertising
3 184 (13.91%) Finance
4 160 (12.09%) Retail
5 85 (6.42%) Publishing
6 22 (1.66%) Back Office
7 17 (1.28%) Legal
8 16 (1.21%) Electronics
8 16 (1.21%) Telecoms
8 16 (1.21%) Games
9 12 (0.91%) Automotive
9 12 (0.91%) Law
10 11 (0.83%) Billing
11 9 (0.68%) Manufacturing
12 7 (0.53%) Banking
12 7 (0.53%) Pharmaceutical
13 4 (0.30%) German Language
13 4 (0.30%) Multimedia
14 3 (0.23%) Italian Language
14 3 (0.23%) Spanish Language
Job Titles
1 352 (26.61%) Analyst
2 258 (19.50%) Developer
3 158 (11.94%) Web Analyst
4 148 (11.19%) PPC Specialist
4 148 (11.19%) PPC Manager
4 148 (11.19%) PPC Analyst
4 148 (11.19%) PPC Executive
5 129 (9.75%) Web Developer
6 57 (4.31%) Designer
7 56 (4.23%) Front-End Developer
8 50 (3.78%) Insight Analyst
9 48 (3.63%) Data Analyst
10 47 (3.55%) Web Manager
11 44 (3.33%) Senior Developer
11 44 (3.33%) Senior Analyst
12 41 (3.10%) Architect
13 40 (3.02%) Marketing Executive
14 37 (2.80%) Consultant
15 36 (2.72%) Junior
15 36 (2.72%) Marketing Manager
Libraries, Frameworks & Software Standards
1 551 (41.65%) HTML
2 391 (29.55%) CSS
3 216 (16.33%) jQuery
4 156 (11.79%) HTML5
5 139 (10.51%) .NET
6 128 (9.67%) XML
7 117 (8.84%) CSS3
8 95 (7.18%) JSON
9 88 (6.65%) ASP.NET
10 68 (5.14%) Ajax
11 53 (4.01%) Web Services
12 52 (3.93%) XHTML
13 42 (3.17%) RESTful
14 34 (2.57%) Sass
15 32 (2.42%) Twitter Bootstrap
15 32 (2.42%) .NET Framework
16 27 (2.04%) ASP.NET MVC
16 27 (2.04%) Flash
17 26 (1.97%) REST
18 25 (1.89%) Backbone.js
Miscellaneous
1 304 (22.98%) Social Media
2 101 (7.63%) Statistics
3 72 (5.44%) Copywriting
4 70 (5.29%) Mathematics
5 69 (5.22%) Mobile App
6 67 (5.06%) Blog
7 49 (3.70%) Digital Media
8 45 (3.40%) Visualisation
9 38 (2.87%) Computer Science
10 30 (2.27%) Physics
11 27 (2.04%) Economics
12 24 (1.81%) W3C
13 21 (1.59%) iPad
14 19 (1.44%) New Media
15 17 (1.28%) Management Information System
16 14 (1.06%) FMCG
17 13 (0.98%) Data Protection Act
18 9 (0.68%) Learning Management System
18 9 (0.68%) Photography
19 8 (0.60%) Derivative
Operating Systems
1 70 (5.29%) Apple iOS
2 68 (5.14%) Android
3 64 (4.84%) Linux
4 46 (3.48%) Windows
5 11 (0.83%) Solaris
6 5 (0.38%) UNIX
7 4 (0.30%) Mac OS X
8 3 (0.23%) Windows Mobile
8 3 (0.23%) Mac OS
9 2 (0.15%) Windows Server 2008
9 2 (0.15%) CentOS
9 2 (0.15%) SUSE
9 2 (0.15%) Debian
9 2 (0.15%) Ubuntu
Processes & Methodologies
1 1323 (100.00%) Analytics
2 570 (43.08%) SEO
3 418 (31.59%) E-Commerce
4 337 (25.47%) Pay per click
5 336 (25.40%) Digital Marketing
6 317 (23.96%) Web Analytics
7 192 (14.51%) Online Marketing
8 160 (12.09%) Web Development
9 124 (9.37%) Project Management
10 122 (9.22%) Content Management
11 115 (8.69%) Email Marketing
12 112 (8.47%) CRM
13 98 (7.41%) Time Management
14 84 (6.35%) Data Analysis
15 80 (6.05%) B2B
16 74 (5.59%) Agile Software Development
17 73 (5.52%) Multivariate Testing
18 72 (5.44%) MVC
19 65 (4.91%) Web Design
20 61 (4.61%) Business Intelligence
Programming Languages
1 389 (29.40%) JavaScript
2 208 (15.72%) SQL
3 174 (13.15%) PHP
4 87 (6.58%) Java
5 47 (3.55%) C#
6 42 (3.17%) VBA
7 39 (2.95%) R
8 38 (2.87%) Python
9 27 (2.04%) PHP5
10 22 (1.66%) Objective-C
11 21 (1.59%) Ruby
12 16 (1.21%) Shell Script
13 9 (0.68%) C
14 7 (0.53%) VB.NET
15 6 (0.45%) T-SQL
16 5 (0.38%) Perl
17 2 (0.15%) PL/SQL
17 2 (0.15%) C++
17 2 (0.15%) Delphi
17 2 (0.15%) VB
Qualifications
1 213 (16.10%) Degree
2 3 (0.23%) MCSE
2 3 (0.23%) Microsoft Certification
2 3 (0.23%) PMP
2 3 (0.23%) PMI Certification
2 3 (0.23%) MBA
3 2 (0.15%) PhD
4 1 (0.076%) ISTQB
Quality Assurance & Compliance
1 17 (1.28%) QA
2 14 (1.06%) WAI
3 4 (0.30%) WCAG
4 3 (0.23%) SLA
System Software
1 1 (0.076%) Active Directory
Systems Management
1 12 (0.91%) Capistrano
1 12 (0.91%) Puppet
1 12 (0.91%) Vagrant
2 1 (0.076%) Systems Management Server (SMS)
2 1 (0.076%) HP Quality Center
Vendors
1 1323 (100.00%) Google
2 181 (13.68%) Omniture
3 169 (12.77%) Adobe
4 114 (8.62%) Facebook
5 105 (7.94%) Microsoft
6 100 (7.56%) Coremetrics
7 92 (6.95%) Twitter
8 35 (2.65%) Hitwise
9 33 (2.49%) Sitecore
10 28 (2.12%) Yahoo!
11 27 (2.04%) Oracle
12 26 (1.97%) Salesforce.com
13 18 (1.36%) SAP
13 18 (1.36%) Tableau
14 15 (1.13%) Business Objects
15 14 (1.06%) JD Edwards
15 14 (1.06%) ClickTale
16 13 (0.98%) Zend
17 12 (0.91%) DoubleClick
18 11 (0.83%) Tealeaf
Leeds, West Yorkshire
Search Consultancy
Posted: 36 minutes ago
Runcorn, Cheshire
Oscar Associates (UK) Ltd
Salary: £40000 - £45000 per annum
Posted: 1 hour ago
Birkenhead, Merseyside
Net Recruit.co.uk Ltd
Salary: Up to £23,000
Posted: 1 hour ago
London
Verticality Ltd
Salary: £27000 to £35000 per annum - generous benefits package
Posted: 3 hours ago
Manchester, Lancashire
360 Resourcing Solutions
Salary: £27k - 29k per year
Posted: 4 hours ago
Preston, Lancashire
Net Recruit.co.uk Ltd
Salary: £25,000 - £30,000 plus Bonus
Posted: 4 hours ago
London
BLOC
Salary: £60000 - £70000 per annum
Posted: 5 hours ago
Central London / West End
Evolution Recruitment Solutions
Salary: 20-30k+Bens
Posted: 7 hours ago
London
Purple Monkey
Salary: From £30,000 to £45,000 per annum + 20% Bonus, Benefits & Share Option
Posted: 7 hours ago
Central London / West End
Totaljobs Group.
Salary: Competitive Salary plus 29 days holiday and Group Pension Scheme
Posted: 12 hours ago
City, London
Audioboom
Posted: Yesterday
Reading, Berkshire
Salt
Salary: £50000 - £70000 per annum + bonus & benefits
Posted: Yesterday
Greater Manchester
Uniting Ambition
Salary: £20k - 25k per year
Posted: Yesterday
Huddersfield, West Yorkshire
Premier Group Recruitment
Posted: Yesterday
Altrincham, Cheshire
Circle Recruitment
Salary: £18000 - £24000 per annum + Benefits
Posted: 2 days ago
London
BLOC
Salary: £45000 - £60000 per annum
Posted: 2 days ago
City, London
Propel London Ltd
Posted: 2 days ago
Bath, Avon
Bluetownonline
Salary: £22k - 25k per year
Posted: 2 days ago
London
Clearwater People Solutions
Salary: £25000 - £30000 Per Annum
Posted: 2 days ago
London
Salt
Salary: £45000 - £50000 per annum + Excellent Benefits
Posted: 2 days ago