The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 418 493 497
Rank change year-on-year
+75 +4
Permanent jobs citing Google Analytics 642 476 461
As % of all permanent IT jobs located in the UK 0.56% 0.44% 0.41%
As % of the Business Applications category 7.09% 5.32% 5.03%
Number of salaries quoted 408 356 375
Average salary £35,000 £34,000 £36,000
Average salary % change year-on-year
+2.94% -5.55%
90% offered a salary of more than £25,000 £24,800 £23,900
10% offered a salary of more than £55,000 £55,000 £50,000
UK excluding London average salary £32,500 £30,000 £34,000
% change year-on-year
+8.33% -11.76%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9057 8941 9170
As % of all permanent IT jobs located in the UK 7.96% 8.20% 8.15%
Number of salaries quoted 7074 7139 7422
Average salary £53,000 £52,500 £52,500
Average salary % change year-on-year
+0.95% -
90% offered a salary of more than £34,500 £33,000 £34,500
10% offered a salary of more than £75,000 £75,000 £77,500
UK excluding London average salary £50,000 £50,000 £50,000

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 31 October 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +59 621 £35,000 +1.44% 83
London +64 334 £40,000 -5.88% 37
South East +13 96 £35,000 +7.69% 17
City of London +44 71 £42,500 -3.40% 10
North West +5 71 £30,000 - 13
Manchester +2 57 £31,500 -3.07% 10
South West -7 37 £27,500 -15.38% 1
East of England -10 29 £35,250 +17.50% 6
Yorkshire -38 29 £30,250 +14.15% 5
Berkshire +10 23 £42,500 +41.66% 7
Surrey -13 19 £37,500 +3.44% 4
Devon - 17 £24,500 - 1
Newton Abbot - 17 £24,500 -
Essex +12 15 £52,500 +75.00%
West Yorkshire -29 14 £34,500 +23.21% 2
Slough +4 13 £42,500 - 1
Buckinghamshire - 13 £36,250 - 2
North East - 13 £28,780 -
Wiltshire +3 12 £34,500 +20.00%
Tyne and Wear - 11 £28,780 -
Newcastle upon Tyne - 11 £28,780 -
Colchester - 11 £55,000 -
Hampshire +7 10 £41,250 +50.00% 1
West Sussex +6 10 £27,500 - 1
Hertfordshire -15 10 £27,436 +19.28% 3
Cheshire -5 9 £27,500 +22.22% 2
Milton Keynes - 9 £50,000 -
Southwark - 9 - -
Swindon +8 8 £34,500 +20.00%
Scotland -4 8 £47,500 +90.00%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 31 October 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1348 (100.00%) Google
1 1348 (100.00%) Analytics
2 838 (62.17%) Marketing
3 473 (35.09%) SEO
4 436 (32.34%) HTML
5 415 (30.79%) Analytical Skills
6 405 (30.04%) Web Analytics
7 392 (29.08%) E-Commerce
8 366 (27.15%) Digital Marketing
9 339 (25.15%) JavaScript
10 303 (22.48%) CSS
11 301 (22.33%) Pay per click
12 296 (21.96%) Degree
13 281 (20.85%) Social Media
14 237 (17.58%) Advertising
15 219 (16.25%) User Experience
16 202 (14.99%) Finance
17 192 (14.24%) SQL
17 192 (14.24%) Online Marketing
18 186 (13.80%) Retail
19 173 (12.83%) Adobe
20 168 (12.46%) Agile Software Development
21 165 (12.24%) jQuery
22 160 (11.87%) Omniture
23 155 (11.50%) MS Excel
24 154 (11.42%) WebTrends
25 152 (11.28%) CMS
26 147 (10.91%) Microsoft
27 135 (10.01%) XML
28 130 (9.64%) Project Management

Google Analytics
Top Related IT Skills by Category

For the 6 months to 31 October 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 152 (11.28%) CMS
2 70 (5.19%) WordPress
3 40 (2.97%) IIS
4 33 (2.45%) Apache
5 32 (2.37%) SAS
6 30 (2.23%) nginx
7 20 (1.48%) Drupal
8 17 (1.26%) SharePoint
8 17 (1.26%) Sitecore CMS
9 15 (1.11%) Joomla!
9 15 (1.11%) Tomcat
10 12 (0.89%) Umbraco
11 11 (0.82%) JBoss
12 9 (0.67%) Node.js
13 8 (0.59%) Facebook Platform
14 6 (0.45%) Confluence
15 4 (0.30%) Sitefinity
16 3 (0.22%) WebSphere
17 2 (0.15%) Alfresco
17 2 (0.15%) SharePoint 2010
Applications
1 155 (11.50%) MS Excel
2 101 (7.49%) Photoshop
3 79 (5.86%) MS PowerPoint
4 71 (5.27%) MS Office
5 34 (2.52%) SPSS
6 27 (2.00%) Adobe Illustrator
7 26 (1.93%) Adobe Creative Suite
8 17 (1.26%) Spreadsheet
9 12 (0.89%) MS Visio
10 8 (0.59%) Fireworks
11 6 (0.45%) InDesign
11 6 (0.45%) Adobe Premiere
11 6 (0.45%) FastStats
12 4 (0.30%) OmniGraffle
13 3 (0.22%) MS Project
14 2 (0.15%) GIMP
Business Applications
1 154 (11.42%) WebTrends
2 81 (6.01%) SiteCatalyst
3 30 (2.23%) Magento
4 5 (0.37%) Sage 200
4 5 (0.37%) Fredhopper
5 4 (0.30%) Dynamics CRM
6 2 (0.15%) Tridion
7 1 (0.074%) Optimost
7 1 (0.074%) Dynamics AX
7 1 (0.074%) Oracle CRM
Cloud Services
1 31 (2.30%) SaaS
2 17 (1.26%) Amazon AWS
3 16 (1.19%) MailChimp
4 14 (1.04%) GitHub
5 10 (0.74%) Office 365
6 6 (0.45%) Force.com
7 4 (0.30%) Microsoft Azure
7 4 (0.30%) Basecamp
8 1 (0.074%) Google App Engine
8 1 (0.074%) Heroku
8 1 (0.074%) Google Apps
Communications & Networking
1 59 (4.38%) Internet
2 16 (1.19%) Firewall
3 13 (0.96%) HTTP
4 11 (0.82%) DNS
5 8 (0.59%) SMS
6 6 (0.45%) Intranet
6 6 (0.45%) FTP
7 4 (0.30%) PPP
8 3 (0.22%) TCP/IP
8 3 (0.22%) Broadband
8 3 (0.22%) GSM
9 2 (0.15%) LAN
9 2 (0.15%) MPLS
9 2 (0.15%) VPN
9 2 (0.15%) VoIP
9 2 (0.15%) WAN
9 2 (0.15%) DHCP
9 2 (0.15%) SSH
10 1 (0.074%) IP Telephony
Database & Business Intelligence
1 74 (5.49%) MySQL
2 52 (3.86%) SQL Server
3 44 (3.26%) Relational Database
4 37 (2.74%) Data Mining
5 28 (2.08%) Big Data
6 23 (1.71%) QlikView
7 16 (1.19%) Data Warehouse
7 16 (1.19%) SQL Server Reporting Services
8 15 (1.11%) Redis
9 13 (0.96%) DB2
10 11 (0.82%) SQL Server 2012
11 8 (0.59%) Hadoop
12 7 (0.52%) SQL Server Integration Services
12 7 (0.52%) NoSQL
12 7 (0.52%) OLAP
12 7 (0.52%) Crystal Reports
13 6 (0.45%) SQL Server Analysis Services
14 5 (0.37%) SQL Server 2005
14 5 (0.37%) PostgreSQL
15 4 (0.30%) RDBMS
Development Applications
1 42 (3.12%) Git (software)
2 39 (2.89%) JIRA
3 27 (2.00%) Bitbucket
4 25 (1.85%) Subversion
5 21 (1.56%) Dreamweaver
6 16 (1.19%) Axure RP
7 15 (1.11%) Cucumber
8 14 (1.04%) Eclipse
8 14 (1.04%) RSpec
9 11 (0.82%) Visual Studio
10 9 (0.67%) Ant
10 9 (0.67%) Team Foundation Server
11 7 (0.52%) Jenkins
12 6 (0.45%) Jasmine
13 4 (0.30%) Balsamiq Mockups
13 4 (0.30%) RequisitePro
14 3 (0.22%) LoadRunner
14 3 (0.22%) ClearCase
14 3 (0.22%) Firebug
14 3 (0.22%) Grunt
General
1 838 (62.17%) Marketing
2 237 (17.58%) Advertising
3 202 (14.99%) Finance
4 186 (13.80%) Retail
5 77 (5.71%) Publishing
6 19 (1.41%) Italian Language
7 18 (1.34%) German Language
7 18 (1.34%) Games
8 11 (0.82%) Billing
8 11 (0.82%) French Language
9 10 (0.74%) Electronics
10 9 (0.67%) Multimedia
10 9 (0.67%) Spanish Language
11 8 (0.59%) Back Office
12 7 (0.52%) Telecoms
13 6 (0.45%) Automotive
14 4 (0.30%) Legal
14 4 (0.30%) Music Industry
14 4 (0.30%) Russian Language
15 3 (0.22%) iGaming
Job Titles
1 403 (29.90%) Analyst
2 194 (14.39%) Developer
3 170 (12.61%) Web Analyst
4 120 (8.90%) PPC Specialist
4 120 (8.90%) PPC Manager
4 120 (8.90%) PPC Analyst
4 120 (8.90%) PPC Executive
5 73 (5.42%) Data Analyst
6 62 (4.60%) Web Developer
7 58 (4.30%) Front-End Developer
7 58 (4.30%) Designer
8 47 (3.49%) Marketing Manager
9 45 (3.34%) Marketing Executive
10 44 (3.26%) Insight Analyst
11 41 (3.04%) Web Manager
11 41 (3.04%) Account Manager
12 38 (2.82%) Junior
13 32 (2.37%) Senior Manager
14 31 (2.30%) Senior Analyst
15 29 (2.15%) Technical Analyst
Libraries, Frameworks & Software Standards
1 436 (32.34%) HTML
2 303 (22.48%) CSS
3 165 (12.24%) jQuery
4 135 (10.01%) XML
5 114 (8.46%) HTML5
6 95 (7.05%) .NET
7 82 (6.08%) CSS3
8 69 (5.12%) JSON
9 54 (4.01%) ASP.NET
10 46 (3.41%) Web Services
11 40 (2.97%) Ajax
11 40 (2.97%) RESTful
12 38 (2.82%) XHTML
13 30 (2.23%) Sass
14 23 (1.71%) AngularJS
14 23 (1.71%) Google Maps API
14 23 (1.71%) JSP
15 22 (1.63%) REST
16 21 (1.56%) Ruby on Rails
17 20 (1.48%) Backbone.js
Miscellaneous
1 415 (30.79%) Analytical Skills
2 281 (20.85%) Social Media
3 219 (16.25%) User Experience
4 103 (7.64%) Mathematics
5 76 (5.64%) Copywriting
6 66 (4.90%) Blog
7 64 (4.75%) Computer Science
8 63 (4.67%) Mobile App
9 60 (4.45%) Statistics
10 58 (4.30%) Digital Media
11 47 (3.49%) Economics
12 43 (3.19%) Visualisation
13 31 (2.30%) Performance Metrics
14 26 (1.93%) Physics
15 23 (1.71%) Graphic Design
16 22 (1.63%) iPad
17 20 (1.48%) New Media
18 14 (1.04%) Open Source
19 12 (0.89%) Management Information System
20 11 (0.82%) E-Learning
Operating Systems
1 68 (5.04%) Android
2 58 (4.30%) Apple iOS
3 46 (3.41%) Linux
3 46 (3.41%) Windows
4 14 (1.04%) Solaris
5 8 (0.59%) UNIX
5 8 (0.59%) Mac OS X
6 7 (0.52%) Windows Server 2012
7 6 (0.45%) Windows Server 2008
8 2 (0.15%) Mac OS
8 2 (0.15%) Windows Mobile
9 1 (0.074%) Debian
9 1 (0.074%) Ubuntu
9 1 (0.074%) CentOS
Processes & Methodologies
1 1348 (100.00%) Analytics
2 473 (35.09%) SEO
3 405 (30.04%) Web Analytics
4 392 (29.08%) E-Commerce
5 366 (27.15%) Digital Marketing
6 301 (22.33%) Pay per click
7 192 (14.24%) Online Marketing
8 168 (12.46%) Agile Software Development
9 130 (9.64%) Project Management
10 121 (8.98%) Email Marketing
11 104 (7.72%) CRM
12 102 (7.57%) Content Management
13 101 (7.49%) Data Analysis
14 100 (7.42%) Web Development
15 71 (5.27%) B2B
16 65 (4.82%) B2C
17 59 (4.38%) Multivariate Testing
18 57 (4.23%) Business Intelligence
19 49 (3.64%) Time Management
19 49 (3.64%) Marketing Strategy
Programming Languages
1 339 (25.15%) JavaScript
2 192 (14.24%) SQL
3 119 (8.83%) PHP
4 55 (4.08%) Java
5 40 (2.97%) VBA
6 38 (2.82%) R
7 36 (2.67%) C#
8 31 (2.30%) Ruby
9 19 (1.41%) Python
10 17 (1.26%) PHP5
11 15 (1.11%) Objective-C
12 13 (0.96%) C
13 11 (0.82%) Shell Script
13 11 (0.82%) T-SQL
14 7 (0.52%) Perl
14 7 (0.52%) VB.NET
15 6 (0.45%) PowerShell
16 5 (0.37%) PHP4
17 4 (0.30%) PL/SQL
17 4 (0.30%) C++
Qualifications
1 296 (21.96%) Degree
2 3 (0.22%) Security Cleared
2 3 (0.22%) MCSE
2 3 (0.22%) Microsoft Certification
3 2 (0.15%) SC Cleared
3 2 (0.15%) MBA
4 1 (0.074%) BC Cleared
4 1 (0.074%) APMP
4 1 (0.074%) Oracle Certification
4 1 (0.074%) PMP
4 1 (0.074%) PMI Certification
Quality Assurance & Compliance
1 23 (1.71%) QA
2 5 (0.37%) GCP
2 5 (0.37%) WAI
3 4 (0.30%) SLA
3 4 (0.30%) WCAG
4 2 (0.15%) Data Quality
System Software
1 12 (0.89%) Active Directory
2 7 (0.52%) Hyper-V
Systems Management
1 7 (0.52%) Backup Exec
1 7 (0.52%) Capistrano
1 7 (0.52%) Puppet
1 7 (0.52%) Vagrant
Vendors
1 1348 (100.00%) Google
2 173 (12.83%) Adobe
3 160 (11.87%) Omniture
4 147 (10.91%) Microsoft
5 113 (8.38%) Facebook
6 105 (7.79%) Twitter
7 104 (7.72%) Coremetrics
8 36 (2.67%) ClickTale
9 32 (2.37%) Tableau
10 28 (2.08%) Tealeaf
11 25 (1.85%) Sitecore
11 25 (1.85%) DoubleClick
11 25 (1.85%) Oracle
12 24 (1.78%) Salesforce.com
13 20 (1.48%) Hitwise
14 14 (1.04%) Zend
14 14 (1.04%) hybris
14 14 (1.04%) IBM
15 13 (0.96%) Sony
15 13 (0.96%) Yahoo!
Harrogate, North Yorkshire
Greywood Associates Limited
Salary: £25000 - £35000 per annum + Benefits
Posted: 1 hour ago
Harrogate, North Yorkshire
Greywood Associates Limited
Salary: £16000 - £22000 per annum + Benefits
Posted: 1 hour ago
London
C4 Commerce
Salary: From £35,000 to £45,000 per annum 15% Bonus and benefit package
Posted: 17 hours ago
Stamford, Lincolnshire
Senitor Associates
Salary: £30000 - £40000 per annum + pension, relaxed, fun
Posted: 18 hours ago
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £18,000 to £25,000 per annum
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South West London
Premier IT
Salary: £25000 - £40000 per annum
Posted: 23 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £45000 per annum + Benefits
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
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Manchester, Lancashire
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Salary: DOE
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Wokingham, Berkshire
Zype TV Limited
Salary: From £37,000 to £42,000 per annum depending on experience
Posted: Yesterday
Norwich, Norfolk
Redrock Consulting Ltd
Salary: £20000 - £40000 per annum + Excellent Benefits Package!!
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London
Next Ventures Ltd
Salary: £40k - £50k + Bonus (10-15%) + Benefits (Pension, 50% Staff Discount)
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City, London
Propel London Ltd
Posted: Yesterday
Surrey
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Posted: Yesterday
Leeds
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Posted: Yesterday
City, London
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Salary: £250 - £350 per day
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City, London
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Salary: £30k to £45k + bonus + benefits
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Salary: From £250 to £300 per day
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Salary: £40000 - £50000 per annum
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