The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 28 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Nov 2014
Same period 2013 Same period 2012
Google Analytics
Rank 426 487 503
Rank change year-on-year
+61 +16
Permanent jobs citing Google Analytics 658 485 457
As % of all permanent IT jobs located in the UK 0.57% 0.44% 0.40%
As % of the Business Applications category 7.21% 5.47% 5.01%
Number of salaries quoted 472 351 382
Average salary £36,500 £35,000 £35,500
Average salary % change year-on-year
+4.28% -1.40%
90% offered a salary of more than £25,000 £25,000 £23,500
10% offered a salary of more than £55,000 £52,500 £50,750
UK excluding London average salary £31,500 £30,000 £34,750
% change year-on-year
+5.00% -13.66%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
9130 8865 9129
As % of all permanent IT jobs located in the UK 7.93% 7.99% 7.93%
Number of salaries quoted 7257 6923 7368
Average salary £53,000 £52,500 £50,000
Average salary % change year-on-year
+0.95% +5.00%
90% offered a salary of more than £33,000 £32,500 £33,500
10% offered a salary of more than £75,000 £75,000 £77,500
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 28 November 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 28 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +45 629 £35,500 +1.42% 92
London +71 351 £43,180 +1.59% 51
South East +10 108 £35,000 +3.70% 9
City of London +32 68 £43,180 +1.59% 19
North West -16 42 £30,000 - 11
South West +10 39 £27,500 -15.38% 6
Yorkshire -23 39 £31,000 +14.81% 5
Manchester -20 32 £30,000 -20.00% 6
Berkshire +12 25 £35,000 +16.66% 2
East of England -3 25 £28,000 -6.66% 2
Surrey -15 25 £40,000 +6.66% 2
Devon - 21 £24,500 - 2
Newton Abbot - 21 £24,500 - 2
West Yorkshire -17 19 £34,500 +15.00% 1
Slough -1 14 £35,000 -17.64% 1
South Yorkshire -13 14 £31,500 +16.66%
North East - 12 £28,780 - 1
Buckinghamshire - 12 £27,500 -
South Wales +18 11 £45,000 +150.00% 2
Wales +18 11 £45,000 +150.00% 3
East Sussex 0 11 £32,500 -8.45% 2
Hampshire -6 11 £37,500 +36.36% 1
Hertfordshire -10 11 £27,436 -12.20%
Leeds -17 11 £30,250 +18.62% 1
Newcastle upon Tyne - 11 £28,780 - 1
Tyne and Wear - 11 £28,780 - 1
Kent +5 10 £32,500 +44.44%
Brighton +2 10 £33,750 -4.92% 1
Essex +1 10 £52,500 +75.00% 1
Sheffield -13 10 £35,000 +29.62%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 28 November 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1339 (100.00%) Google
1 1339 (100.00%) Analytics
2 820 (61.24%) Marketing
3 464 (34.65%) SEO
4 406 (30.32%) HTML
5 404 (30.17%) Web Analytics
5 404 (30.17%) Analytical Skills
6 372 (27.78%) E-Commerce
7 347 (25.91%) Digital Marketing
8 314 (23.45%) JavaScript
9 307 (22.93%) Pay per click
10 292 (21.81%) CSS
11 288 (21.51%) Degree
12 275 (20.54%) Social Media
13 219 (16.36%) Advertising
14 202 (15.09%) User Experience
15 200 (14.94%) SQL
16 195 (14.56%) Online Marketing
17 192 (14.34%) Finance
17 192 (14.34%) Retail
18 168 (12.55%) Adobe
19 166 (12.40%) Agile Software Development
20 163 (12.17%) jQuery
21 161 (12.02%) MS Excel
22 158 (11.80%) Omniture
23 151 (11.28%) Microsoft
24 138 (10.31%) XML
25 137 (10.23%) WebTrends
26 129 (9.63%) Project Management
27 127 (9.48%) CMS

Google Analytics
Top Related IT Skills by Category

For the 6 months to 28 November 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 127 (9.48%) CMS
2 63 (4.71%) WordPress
3 39 (2.91%) IIS
4 34 (2.54%) SAS
5 24 (1.79%) Apache
6 23 (1.72%) nginx
7 20 (1.49%) SharePoint
8 19 (1.42%) Drupal
9 15 (1.12%) Joomla!
9 15 (1.12%) Sitecore CMS
10 14 (1.05%) Tomcat
11 11 (0.82%) JBoss
12 10 (0.75%) Umbraco
12 10 (0.75%) Node.js
13 6 (0.45%) Confluence
14 4 (0.30%) Sitefinity
14 4 (0.30%) Facebook Platform
15 3 (0.22%) Lync
15 3 (0.22%) WebSphere
16 2 (0.15%) Alfresco
Applications
1 161 (12.02%) MS Excel
2 95 (7.09%) MS PowerPoint
3 86 (6.42%) Photoshop
4 70 (5.23%) MS Office
5 35 (2.61%) SPSS
6 21 (1.57%) Adobe Creative Suite
7 17 (1.27%) Spreadsheet
8 13 (0.97%) Adobe Illustrator
9 11 (0.82%) MS Visio
10 6 (0.45%) InDesign
10 6 (0.45%) Adobe Premiere
11 4 (0.30%) FastStats
12 3 (0.22%) PowerPivot
12 3 (0.22%) MS Project
13 2 (0.15%) Fireworks
13 2 (0.15%) GIMP
14 1 (0.075%) OmniGraffle
14 1 (0.075%) Acrobat
Business Applications
1 137 (10.23%) WebTrends
2 75 (5.60%) SiteCatalyst
3 24 (1.79%) Magento
4 5 (0.37%) Fredhopper
4 5 (0.37%) Sage 200
5 4 (0.30%) Optimost
5 4 (0.30%) Dynamics CRM
6 2 (0.15%) Tridion
7 1 (0.075%) Dynamics AX
Cloud Services
1 27 (2.02%) SaaS
2 17 (1.27%) GitHub
2 17 (1.27%) Amazon AWS
3 12 (0.90%) MailChimp
4 10 (0.75%) Office 365
5 7 (0.52%) Microsoft Azure
6 6 (0.45%) Force.com
7 4 (0.30%) Basecamp
8 1 (0.075%) Google Cloud Platform
Communications & Networking
1 60 (4.48%) Internet
2 15 (1.12%) Firewall
3 13 (0.97%) HTTP
4 11 (0.82%) DNS
5 8 (0.60%) SMS
6 6 (0.45%) Intranet
6 6 (0.45%) FTP
7 4 (0.30%) PPP
8 3 (0.22%) TCP/IP
8 3 (0.22%) Broadband
8 3 (0.22%) GSM
9 2 (0.15%) LAN
9 2 (0.15%) MPLS
9 2 (0.15%) VoIP
9 2 (0.15%) WAN
9 2 (0.15%) DHCP
9 2 (0.15%) SSH
10 1 (0.075%) VPN
10 1 (0.075%) IP Telephony
Database & Business Intelligence
1 73 (5.45%) MySQL
2 47 (3.51%) Relational Database
3 44 (3.29%) SQL Server
4 36 (2.69%) Data Mining
5 24 (1.79%) QlikView
5 24 (1.79%) Big Data
6 17 (1.27%) SQL Server Reporting Services
7 14 (1.05%) Data Warehouse
7 14 (1.05%) Redis
8 13 (0.97%) DB2
9 12 (0.90%) Hadoop
10 10 (0.75%) NoSQL
11 9 (0.67%) SQL Server 2012
12 6 (0.45%) SQL Server Integration Services
12 6 (0.45%) Crystal Reports
13 5 (0.37%) OLAP
13 5 (0.37%) PostgreSQL
13 5 (0.37%) SQL Server 2005
13 5 (0.37%) SQL Server Analysis Services
14 4 (0.30%) SQL Server 2008
Development Applications
1 39 (2.91%) JIRA
1 39 (2.91%) Git (software)
2 30 (2.24%) Bitbucket
3 25 (1.87%) Dreamweaver
4 24 (1.79%) Subversion
5 15 (1.12%) Axure RP
6 14 (1.05%) Cucumber
6 14 (1.05%) RSpec
7 11 (0.82%) Team Foundation Server
7 11 (0.82%) Eclipse
8 9 (0.67%) Visual Studio
9 7 (0.52%) Firebug
10 6 (0.45%) Jasmine
11 5 (0.37%) Ant
12 4 (0.30%) RequisitePro
13 3 (0.22%) LoadRunner
13 3 (0.22%) ClearCase
13 3 (0.22%) Balsamiq Mockups
13 3 (0.22%) Jenkins
13 3 (0.22%) Grunt
General
1 820 (61.24%) Marketing
2 219 (16.36%) Advertising
3 192 (14.34%) Retail
3 192 (14.34%) Finance
4 77 (5.75%) Publishing
5 19 (1.42%) German Language
5 19 (1.42%) Italian Language
6 18 (1.34%) Games
7 14 (1.05%) Telecoms
8 13 (0.97%) French Language
9 11 (0.82%) Billing
10 9 (0.67%) Electronics
11 8 (0.60%) Spanish Language
12 7 (0.52%) Multimedia
13 6 (0.45%) Banking
13 6 (0.45%) Automotive
14 5 (0.37%) Legal
15 4 (0.30%) Back Office
15 4 (0.30%) Music Industry
15 4 (0.30%) Russian Language
Job Titles
1 380 (28.38%) Analyst
2 202 (15.09%) Developer
3 167 (12.47%) Web Analyst
4 120 (8.96%) PPC Specialist
4 120 (8.96%) PPC Manager
4 120 (8.96%) PPC Analyst
4 120 (8.96%) PPC Executive
5 77 (5.75%) Data Analyst
6 60 (4.48%) Web Developer
7 54 (4.03%) Front-End Developer
8 51 (3.81%) Designer
9 48 (3.58%) Marketing Manager
10 47 (3.51%) Account Manager
11 44 (3.29%) Marketing Executive
12 40 (2.99%) Web Manager
13 38 (2.84%) Senior Manager
14 36 (2.69%) Junior
15 34 (2.54%) Insight Analyst
16 28 (2.09%) SEO Executive
17 26 (1.94%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 406 (30.32%) HTML
2 292 (21.81%) CSS
3 163 (12.17%) jQuery
4 138 (10.31%) XML
5 110 (8.22%) HTML5
6 87 (6.50%) .NET
7 83 (6.20%) CSS3
8 66 (4.93%) JSON
9 46 (3.44%) ASP.NET
10 45 (3.36%) Web Services
11 39 (2.91%) RESTful
12 34 (2.54%) XHTML
13 32 (2.39%) Sass
14 31 (2.32%) Ajax
15 22 (1.64%) Google Maps API
16 21 (1.57%) Ruby on Rails
17 20 (1.49%) AngularJS
17 20 (1.49%) REST
18 19 (1.42%) .NET Framework
18 19 (1.42%) JSP
Miscellaneous
1 404 (30.17%) Analytical Skills
2 275 (20.54%) Social Media
3 202 (15.09%) User Experience
4 105 (7.84%) Mathematics
5 71 (5.30%) Copywriting
6 70 (5.23%) Computer Science
7 67 (5.00%) Blog
8 61 (4.56%) Statistics
9 57 (4.26%) Mobile App
10 51 (3.81%) Digital Media
11 44 (3.29%) Economics
12 39 (2.91%) Visualisation
13 27 (2.02%) Graphic Design
13 27 (2.02%) Performance Metrics
14 23 (1.72%) Physics
15 19 (1.42%) New Media
16 15 (1.12%) iPad
16 15 (1.12%) Algorithms
17 14 (1.05%) Open Source
18 12 (0.90%) W3C
Operating Systems
1 62 (4.63%) Android
2 52 (3.88%) Apple iOS
3 46 (3.44%) Windows
4 40 (2.99%) Linux
5 14 (1.05%) Solaris
6 9 (0.67%) UNIX
7 7 (0.52%) Windows Server 2012
7 7 (0.52%) Mac OS X
7 7 (0.52%) Windows Server 2008
8 1 (0.075%) CentOS
8 1 (0.075%) Mac OS
8 1 (0.075%) Windows Mobile
Processes & Methodologies
1 1339 (100.00%) Analytics
2 464 (34.65%) SEO
3 404 (30.17%) Web Analytics
4 372 (27.78%) E-Commerce
5 347 (25.91%) Digital Marketing
6 307 (22.93%) Pay per click
7 195 (14.56%) Online Marketing
8 166 (12.40%) Agile Software Development
9 129 (9.63%) Project Management
10 113 (8.44%) CRM
11 105 (7.84%) Email Marketing
12 104 (7.77%) Web Development
13 101 (7.54%) Data Analysis
14 89 (6.65%) Content Management
15 63 (4.71%) Multivariate Testing
16 59 (4.41%) B2B
17 58 (4.33%) Business Intelligence
18 52 (3.88%) B2C
19 49 (3.66%) Data Management
20 48 (3.58%) Scrum
Programming Languages
1 314 (23.45%) JavaScript
2 200 (14.94%) SQL
3 117 (8.74%) PHP
4 71 (5.30%) Java
5 38 (2.84%) C#
6 37 (2.76%) R
7 31 (2.32%) Ruby
7 31 (2.32%) VBA
8 23 (1.72%) Python
9 17 (1.27%) Objective-C
10 14 (1.05%) C
11 12 (0.90%) Perl
12 11 (0.82%) T-SQL
12 11 (0.82%) PHP5
13 10 (0.75%) PowerShell
14 9 (0.67%) VB.NET
15 8 (0.60%) Shell Script
15 8 (0.60%) C++
16 5 (0.37%) PL/SQL
16 5 (0.37%) PHP4
Qualifications
1 288 (21.51%) Degree
2 3 (0.22%) Security Cleared
3 2 (0.15%) SC Cleared
3 2 (0.15%) Microsoft Certification
3 2 (0.15%) MBA
4 1 (0.075%) MCSE
4 1 (0.075%) Oracle Certification
4 1 (0.075%) BC Cleared
4 1 (0.075%) APMP
Quality Assurance & Compliance
1 35 (2.61%) QA
2 5 (0.37%) GCP
3 4 (0.30%) SLA
4 3 (0.22%) WAI
5 2 (0.15%) Data Quality
6 1 (0.075%) WCAG
System Software
1 12 (0.90%) Active Directory
2 7 (0.52%) Hyper-V
Systems Management
1 7 (0.52%) Backup Exec
2 3 (0.22%) Capistrano
2 3 (0.22%) Puppet
2 3 (0.22%) Vagrant
Vendors
1 1339 (100.00%) Google
2 168 (12.55%) Adobe
3 158 (11.80%) Omniture
4 151 (11.28%) Microsoft
5 95 (7.09%) Facebook
6 94 (7.02%) Coremetrics
7 90 (6.72%) Twitter
8 37 (2.76%) ClickTale
9 33 (2.46%) Tableau
10 32 (2.39%) Tealeaf
11 26 (1.94%) Sitecore
12 24 (1.79%) DoubleClick
12 24 (1.79%) Oracle
13 23 (1.72%) Salesforce.com
14 20 (1.49%) Hitwise
15 18 (1.34%) hybris
16 17 (1.27%) IBM
17 15 (1.12%) Sony
18 11 (0.82%) webMethods
18 11 (0.82%) Business Objects
City, London
Randstad Technologies
Salary: £30000 - £35000.00 per annum
Posted: 10 hours ago
London
Resource Partners Ltd
Posted: 15 hours ago
Nottingham, Nottinghamshire
Search Consultancy
Posted: 17 hours ago
Nottingham, Nottinghamshire
Search Consultancy
Posted: 17 hours ago
Melton Mowbray, Leicestershire
Uniting Ambition
Salary: £30k - 47k per year
Posted: 19 hours ago
Surrey
Ashdown IT
Salary: £28000 per annum
Posted: Yesterday
Newport, Gwent
Resource Management
Salary: £40000 - £50000 per annum
Posted: Yesterday
City, London
Purple Monkey
Salary: From £30,000 to £35,000 per annum + Benefits
Posted: Yesterday
Nottinghamshire
Clearwater People Solutions
Salary: £25000 - £30000 Per Annum Excellent benefits
Posted: Yesterday
South East
Verticality Ltd
Salary: £26000 - £28000 per annum, Benefits Plus Benefits
Posted: Yesterday
South West London
Ashdown IT
Salary: £28000 per annum
Posted: Yesterday
London
E-Resourcing
Posted: Yesterday
City, London
Propel London Ltd
Posted: Yesterday
Lincolnshire
Oscar Associates (UK) Ltd
Salary: £50000 - £100000 per annum + 25 Hols, Pension
Posted: Yesterday
London
Bridge Noble
Salary: £45000 - £55000 per annum + + Benefits
Posted: Yesterday
City, London
Experis Ltd
Salary: £40000.00 - £46359.00 per annum + benefits
Posted: Yesterday
Harrogate, North Yorkshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum + Alternate Fridays off
Posted: 2 days ago
City, London
IT Executive Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 2 days ago
London
Explore Recruitment Solutions
Salary: £26000 per annum
Posted: 2 days ago