The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 411 458 499
Rank change year-on-year
+47 +41
Permanent jobs citing Google Analytics 676 507 455
As % of all permanent IT jobs located in the UK 0.59% 0.47% 0.39%
As % of the Business Applications category 7.62% 5.70% 4.69%
Number of salaries quoted 409 379 384
Average salary £35,000 £32,500 £35,000
Average salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £24,500 £24,000 £24,000
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8872 8902 9703
As % of all permanent IT jobs located in the UK 7.77% 8.33% 8.26%
Number of salaries quoted 6854 6985 7951
Average salary £52,500 £50,203 £52,500
Average salary % change year-on-year
+4.57% -4.37%
90% offered a salary of more than £34,500 £32,500 £33,500
10% offered a salary of more than £75,000 £76,500 £75,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 22 September 2014 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +57 665 £35,000 +7.69% 99
London +80 376 £37,500 -16.66% 47
North West +40 99 £30,000 -3.22% 6
Manchester +37 87 £32,500 - 4
City of London +26 80 £38,750 -18.42% 7
South East -3 74 £39,000 +31.09% 13
South West -28 36 £34,500 +7.81% 6
Yorkshire -65 30 £30,500 +19.60% 6
East of England -3 26 £42,000 +50.00% 7
Surrey -5 19 £30,250 -13.57% 4
West Yorkshire -52 18 £27,500 +12.24% 1
Essex - 18 £52,500 -
West Midlands -3 17 £35,000 +12.00% 4
Swindon +10 15 £34,500 +20.00% 1
Wiltshire +8 15 £34,500 +6.15% 2
Berkshire -4 14 £42,500 +41.66% 2
West Sussex -8 14 £28,750 +4.54%
Leeds -45 13 £23,500 -2.08%
Bristol -16 11 £40,000 +26.98% 1
Birmingham +8 10 £35,000 +12.00% 1
Hampshire -7 10 £50,000 +78.57% 2
Slough +7 9 £42,500 +77.08%
Portsmouth -11 9 £50,000 +78.57% 1
Colchester - 9 £55,000 -
Southwark - 9 £55,000 - 2
Buckinghamshire +13 7 £50,000 +61.29% 1
Cheshire -10 7 £26,000 -5.45% 2
Devon - 7 £24,500 - 2
Newton Abbot - 7 £24,500 - 2
Milton Keynes -1 6 £50,000 +61.29% 1

Google Analytics
Top 30 Related IT Skills

For the 6 months to 22 September 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1368 (100.00%) Google
1 1368 (100.00%) Analytics
2 848 (61.99%) Marketing
3 527 (38.52%) SEO
4 482 (35.23%) HTML
5 440 (32.16%) Analytical Skills
6 410 (29.97%) Web Analytics
7 402 (29.39%) E-Commerce
8 387 (28.29%) Digital Marketing
9 353 (25.80%) JavaScript
10 333 (24.34%) CSS
11 326 (23.83%) Pay per click
12 305 (22.30%) Social Media
13 287 (20.98%) Degree
14 255 (18.64%) Advertising
15 225 (16.45%) User Experience
16 205 (14.99%) SQL
17 196 (14.33%) Finance
18 184 (13.45%) Adobe
19 179 (13.08%) jQuery
19 179 (13.08%) CMS
20 177 (12.94%) Retail
21 175 (12.79%) WebTrends
21 175 (12.79%) Online Marketing
22 172 (12.57%) Omniture
23 154 (11.26%) MS Excel
24 146 (10.67%) PHP
24 146 (10.67%) Microsoft
24 146 (10.67%) Agile Software Development
25 138 (10.09%) Web Development

Google Analytics
Top Related IT Skills by Category

For the 6 months to 22 September 2014, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 179 (13.08%) CMS
2 94 (6.87%) WordPress
3 60 (4.39%) Apache
4 41 (3.00%) IIS
5 40 (2.92%) nginx
6 30 (2.19%) SAS
7 26 (1.90%) Drupal
8 22 (1.61%) Tomcat
9 18 (1.32%) SharePoint
10 14 (1.02%) Sitecore CMS
11 13 (0.95%) Joomla!
12 12 (0.88%) Umbraco
12 12 (0.88%) Facebook Platform
13 11 (0.80%) ExpressionEngine
14 8 (0.58%) Node.js
15 6 (0.44%) Confluence
16 5 (0.37%) PrestaShop
16 5 (0.37%) WebSphere
17 2 (0.15%) ColdFusion
17 2 (0.15%) Alfresco
Applications
1 154 (11.26%) MS Excel
2 115 (8.41%) Photoshop
3 86 (6.29%) MS PowerPoint
4 69 (5.04%) MS Office
5 46 (3.36%) Adobe Illustrator
6 27 (1.97%) SPSS
7 19 (1.39%) Fireworks
8 17 (1.24%) MS Visio
9 12 (0.88%) Spreadsheet
10 10 (0.73%) OmniGraffle
11 7 (0.51%) InDesign
12 6 (0.44%) Adobe Premiere
12 6 (0.44%) FastStats
13 1 (0.073%) Stata
Business Applications
1 175 (12.79%) WebTrends
2 97 (7.09%) SiteCatalyst
3 43 (3.14%) Magento
4 9 (0.66%) Dynamics CRM
5 7 (0.51%) Fredhopper
6 5 (0.37%) Sage 200
6 5 (0.37%) Oracle CRM
7 2 (0.15%) Tridion
7 2 (0.15%) SAP InfiniteInsight
8 1 (0.073%) Optimost
8 1 (0.073%) Dynamics AX
Cloud Services
1 29 (2.12%) SaaS
2 23 (1.68%) Amazon AWS
3 20 (1.46%) MailChimp
4 16 (1.17%) GitHub
5 11 (0.80%) Office 365
6 7 (0.51%) Responsys
7 6 (0.44%) Force.com
7 6 (0.44%) Microsoft Azure
8 4 (0.29%) Pure360
9 3 (0.22%) Basecamp
10 2 (0.15%) Google Apps
10 2 (0.15%) Google App Engine
10 2 (0.15%) Heroku
Communications & Networking
1 61 (4.46%) Internet
2 21 (1.54%) Firewall
3 13 (0.95%) HTTP
4 8 (0.58%) DNS
5 7 (0.51%) Intranet
6 6 (0.44%) FTP
6 6 (0.44%) SMS
7 3 (0.22%) PPP
7 3 (0.22%) TCP/IP
7 3 (0.22%) VPN
7 3 (0.22%) Broadband
7 3 (0.22%) GSM
8 2 (0.15%) MPLS
8 2 (0.15%) LAN
8 2 (0.15%) VoIP
8 2 (0.15%) WAN
8 2 (0.15%) DHCP
8 2 (0.15%) SSH
9 1 (0.073%) IP Telephony
Database & Business Intelligence
1 98 (7.16%) MySQL
2 78 (5.70%) SQL Server
3 39 (2.85%) Big Data
4 35 (2.56%) Data Mining
5 33 (2.41%) Relational Database
6 23 (1.68%) QlikView
7 19 (1.39%) Data Warehouse
8 16 (1.17%) SQL Server Reporting Services
8 16 (1.17%) SQL Server 2012
8 16 (1.17%) Redis
9 13 (0.95%) DB2
10 12 (0.88%) SQL Server Integration Services
11 11 (0.80%) SQL Server Analysis Services
11 11 (0.80%) Crystal Reports
12 10 (0.73%) MS Access
13 7 (0.51%) Hadoop
14 5 (0.37%) Oracle Reports
14 5 (0.37%) OLAP
15 4 (0.29%) SQL Server 2005
15 4 (0.29%) SQL Server 2008
Development Applications
1 50 (3.65%) Git (software)
2 25 (1.83%) JIRA
3 24 (1.75%) Subversion
4 23 (1.68%) Axure RP
5 16 (1.17%) Cucumber
6 14 (1.02%) Ant
6 14 (1.02%) Dreamweaver
6 14 (1.02%) Bitbucket
6 14 (1.02%) RSpec
7 12 (0.88%) Jenkins
8 11 (0.80%) Visual Studio
9 10 (0.73%) Eclipse
9 10 (0.73%) Balsamiq Mockups
10 9 (0.66%) Team Foundation Server
11 7 (0.51%) Jasmine
12 4 (0.29%) RequisitePro
13 2 (0.15%) JUnit
13 2 (0.15%) Maven
13 2 (0.15%) PhantomJS
13 2 (0.15%) Sinon.JS
General
1 848 (61.99%) Marketing
2 255 (18.64%) Advertising
3 196 (14.33%) Finance
4 177 (12.94%) Retail
5 86 (6.29%) Publishing
6 24 (1.75%) Electronics
7 20 (1.46%) Back Office
8 18 (1.32%) Games
9 16 (1.17%) Billing
10 12 (0.88%) Law
11 10 (0.73%) Automotive
11 10 (0.73%) Multimedia
12 9 (0.66%) Telecoms
13 7 (0.51%) German Language
14 5 (0.37%) Italian Language
14 5 (0.37%) French Language
14 5 (0.37%) Legal
15 4 (0.29%) Manufacturing
15 4 (0.29%) Music Industry
15 4 (0.29%) Russian Language
Job Titles
1 428 (31.29%) Analyst
2 181 (13.23%) Web Analyst
3 175 (12.79%) Developer
4 143 (10.45%) PPC Specialist
4 143 (10.45%) PPC Manager
4 143 (10.45%) PPC Analyst
4 143 (10.45%) PPC Executive
5 73 (5.34%) Web Developer
6 70 (5.12%) Designer
7 64 (4.68%) Data Analyst
8 58 (4.24%) Insight Analyst
9 53 (3.87%) Front-End Developer
10 43 (3.14%) Senior Analyst
11 41 (3.00%) Marketing Manager
12 40 (2.92%) Junior
13 39 (2.85%) Web Manager
14 35 (2.56%) Consultant
15 33 (2.41%) Marketing Executive
16 30 (2.19%) E-Commerce Manager
17 29 (2.12%) Business Analyst
Libraries, Frameworks & Software Standards
1 482 (35.23%) HTML
2 333 (24.34%) CSS
3 179 (13.08%) jQuery
4 122 (8.92%) HTML5
5 120 (8.77%) XML
6 104 (7.60%) .NET
7 90 (6.58%) CSS3
8 63 (4.61%) ASP.NET
8 63 (4.61%) JSON
9 49 (3.58%) XHTML
10 48 (3.51%) Ajax
11 39 (2.85%) Web Services
12 33 (2.41%) Sass
13 28 (2.05%) RESTful
13 28 (2.05%) Twitter Bootstrap
14 27 (1.97%) REST
15 24 (1.75%) ASP.NET MVC
16 23 (1.68%) .NET Framework
17 22 (1.61%) Google Maps API
17 22 (1.61%) AngularJS
Miscellaneous
1 440 (32.16%) Analytical Skills
2 305 (22.30%) Social Media
3 225 (16.45%) User Experience
4 98 (7.16%) Mathematics
5 84 (6.14%) Statistics
6 78 (5.70%) Blog
7 68 (4.97%) Copywriting
8 67 (4.90%) Mobile App
9 53 (3.87%) Economics
10 51 (3.73%) Visualisation
11 50 (3.65%) Computer Science
12 48 (3.51%) Digital Media
13 32 (2.34%) Physics
14 22 (1.61%) New Media
15 20 (1.46%) iPad
16 15 (1.10%) Open Source
16 15 (1.10%) Graphic Design
17 13 (0.95%) Data Protection Act
18 12 (0.88%) W3C
18 12 (0.88%) FMCG
Operating Systems
1 70 (5.12%) Linux
2 64 (4.68%) Android
3 59 (4.31%) Apple iOS
4 54 (3.95%) Windows
5 14 (1.02%) Solaris
6 9 (0.66%) Mac OS X
7 7 (0.51%) Windows Server 2012
8 6 (0.44%) UNIX
9 3 (0.22%) Windows Server 2008
9 3 (0.22%) Mac OS
9 3 (0.22%) Windows Mobile
10 2 (0.15%) Debian
10 2 (0.15%) Ubuntu
11 1 (0.073%) CentOS
Processes & Methodologies
1 1368 (100.00%) Analytics
2 527 (38.52%) SEO
3 410 (29.97%) Web Analytics
4 402 (29.39%) E-Commerce
5 387 (28.29%) Digital Marketing
6 326 (23.83%) Pay per click
7 175 (12.79%) Online Marketing
8 146 (10.67%) Agile Software Development
9 138 (10.09%) Web Development
10 123 (8.99%) Email Marketing
11 114 (8.33%) CRM
12 112 (8.19%) Project Management
13 110 (8.04%) Content Management
14 99 (7.24%) Data Analysis
15 73 (5.34%) B2B
15 73 (5.34%) Time Management
16 67 (4.90%) Multivariate Testing
17 61 (4.46%) B2C
18 58 (4.24%) Business Intelligence
19 51 (3.73%) Web Design
Programming Languages
1 353 (25.80%) JavaScript
2 205 (14.99%) SQL
3 146 (10.67%) PHP
4 78 (5.70%) Java
5 47 (3.44%) VBA
6 38 (2.78%) R
7 34 (2.49%) C#
8 30 (2.19%) Python
9 25 (1.83%) PHP5
9 25 (1.83%) Ruby
10 15 (1.10%) Shell Script
11 13 (0.95%) Objective-C
12 9 (0.66%) C
13 7 (0.51%) T-SQL
14 5 (0.37%) PHP4
15 4 (0.29%) VB
15 4 (0.29%) C++
15 4 (0.29%) Perl
16 3 (0.22%) VB.NET
17 2 (0.15%) PL/SQL
Qualifications
1 287 (20.98%) Degree
2 3 (0.22%) Security Cleared
2 3 (0.22%) Microsoft Certification
2 3 (0.22%) PMP
2 3 (0.22%) PMI Certification
2 3 (0.22%) MCSE
2 3 (0.22%) MBA
3 2 (0.15%) PhD
3 2 (0.15%) SC Cleared
4 1 (0.073%) APMP
4 1 (0.073%) BC Cleared
Quality Assurance & Compliance
1 25 (1.83%) QA
2 9 (0.66%) WAI
3 4 (0.29%) WCAG
4 3 (0.22%) SLA
5 2 (0.15%) Data Quality
System Software
1 9 (0.66%) Active Directory
2 7 (0.51%) Hyper-V
Systems Management
1 12 (0.88%) Vagrant
1 12 (0.88%) Puppet
1 12 (0.88%) Capistrano
2 7 (0.51%) Backup Exec
Vendors
1 1368 (100.00%) Google
2 184 (13.45%) Adobe
3 172 (12.57%) Omniture
4 146 (10.67%) Microsoft
5 134 (9.80%) Facebook
6 122 (8.92%) Coremetrics
7 117 (8.55%) Twitter
8 35 (2.56%) Salesforce.com
9 33 (2.41%) ClickTale
10 32 (2.34%) Sitecore
11 28 (2.05%) Tealeaf
11 28 (2.05%) Oracle
12 22 (1.61%) Hitwise
13 21 (1.54%) Tableau
14 19 (1.39%) Yahoo!
15 18 (1.32%) Business Objects
16 15 (1.10%) Zend
17 12 (0.88%) DoubleClick
17 12 (0.88%) Eloqua
18 10 (0.73%) ATG
Edinburgh, Midlothian
Lorien Resourcing
Posted: 1 hour ago
Farnham, Surrey
Engage PSG
Salary: £30000 - £35000 per annum + car and corporate benefits
Posted: 1 hour ago
Harrogate, North Yorkshire
Roc Search
Salary: £16000 - £22000 per annum + benefits
Posted: 2 hours ago
City, London
Vertical IT
Salary: £45000 - £50000 per annum + Bens + Bonus
Posted: 5 hours ago
London
Websense Recruit Ltd
Salary: £Competitive Salary
Posted: 11 hours ago
London
Maclean Moore Consulting
Salary: From £40,000 to £55,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: Yesterday
Kidlington, Oxfordshire
Understanding Recruitment
Salary: £25000 - £30000 per annum + Bonus, Benefits
Posted: Yesterday
Newcastle Upon Tyne, Tyne And Wear
HMRC
Posted: Yesterday
London
Opilio Recruitment
Salary: £30k - 40k per year + Benefits
Posted: 2 days ago
City, London
Experis Ltd
Salary: £30000.00 - £34680.00 per annum + benefits
Posted: 3 days ago
London
Colston Consulting
Salary: £30k - 35k per year + Excellent Benefits
Posted: 3 days ago
Bury, Lancashire
Applause IT Innovation
Salary: £27000 - £31000 per annum + bens
Posted: 3 days ago
Wiltshire
Roc Search
Posted: 3 days ago
Macclesfield, Cheshire
Websense Recruit Ltd
Salary: Good salary and benefits
Posted: 3 days ago
Doncaster, South Yorkshire
Spring Technology
Salary: £28000.00 - £35000.00 per annum
Posted: 3 days ago
City, London
Oscar Associates (UK) Ltd
Posted: 3 days ago
Aylesford, Kent
KH Recruitment
Salary: £22000 - £30000 per annum
Posted: 3 days ago
West Yorkshire
The Bridge Ltd
Salary: From £32,000 to £37,000 per annum
Posted: 3 days ago
Dorset
Circle Recruitment
Salary: £25000 - £30000 per annum + benefits
Posted: 3 days ago
Swindon, Wiltshire
House of Fraser
Salary: 39000
Posted: 3 days ago