The table below looks at the statistics for Google Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 426 447 515
Rank change year-on-year
+21 +68
Permanent jobs citing Google Analytics 605 592 414
As % of all permanent IT jobs located in the UK 0.56% 0.53% 0.38%
As % of the Business Applications category 7.44% 6.67% 4.39%
Number of salaries quoted 475 439 351
Average salary £34,000 £35,000 £35,000
Average salary % change year-on-year
-2.85% -
90% offered a salary of more than £22,000 £24,500 £24,500
10% offered a salary of more than £55,000 £57,500 £50,000
UK excluding London average salary £29,650 £32,500 £30,000
% change year-on-year
-8.76% +8.33%

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised across the UK.

Business Applications Category
UK
Permanent IT job ads with a match in the
Business Applications category
8129 8870 9431
As % of all permanent IT jobs located in the UK 7.55% 7.92% 8.67%
Number of salaries quoted 6451 6690 7474
Average salary £55,000 £52,500 £50,000
Average salary % change year-on-year
+4.76% +5.00%
90% offered a salary of more than £35,000 £34,650 £32,500
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Google Analytics within the UK as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics within the UK.

Google Analytics Salary Trend in the UK

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics over the 3 months to 27 March 2015 within the UK.

Google Analytics Salary Histogram in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 583 £35,000 - 71
London +57 303 £42,500 -5.55% 35
South East -63 74 £30,000 -14.28% 8
City of London +32 70 £40,000 -15.78% 15
Yorkshire +37 53 £32,500 +15.04% 4
North West +13 47 £28,500 +14.00% 13
West Midlands -5 40 £22,000 -22.80% 1
South West -29 29 £30,000 - 4
Cheshire +25 25 £32,500 -18.75% 6
Coventry - 24 £22,000 - 1
South Yorkshire +15 22 £32,500 +22.64% 2
West Yorkshire +14 22 £27,500 -31.25% 1
East of England +2 21 £30,000 +9.09% 2
Dorset - 18 £27,500 - 2
Leeds +17 15 £27,500 -31.25% 1
Manchester -10 15 £25,000 +3.09% 4
Oxfordshire +14 14 £30,000 -11.11% 3
Hertfordshire +10 14 £27,436 -8.54%
Berkshire +2 14 £40,000 -5.88% 2
East Midlands +12 13 £26,750 -29.60% 3
Watford +13 12 £27,436 -
Sheffield +2 11 £29,650 -40.70% 1
Bournemouth - 11 £26,000 - 1
Witney +23 10 £30,000 -25.00% 1
Doncaster -3 10 £32,500 +32.65% 1
North Yorkshire +27 9 £27,000 - 1
Brighton -21 9 £33,750 -15.62%
East Sussex -21 9 £33,750 -15.62%
Knutsford - 9 £35,000 -
Kent +17 8 £27,750 +6.73%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 1221 (100.00%) Google
1 1221 (100.00%) Analytics
2 758 (62.08%) Marketing
3 460 (37.67%) SEO
4 437 (35.79%) HTML
5 356 (29.16%) Analytical Skills
6 348 (28.50%) CSS
7 339 (27.76%) E-Commerce
8 320 (26.21%) Pay per click
9 303 (24.82%) JavaScript
10 301 (24.65%) Web Analytics
11 296 (24.24%) Digital Marketing
12 283 (23.18%) Degree
13 265 (21.70%) Social Media
14 225 (18.43%) SQL
15 209 (17.12%) User Experience
16 175 (14.33%) Adobe
17 169 (13.84%) Advertising
18 167 (13.68%) jQuery
19 166 (13.60%) Online Marketing
19 166 (13.60%) Agile Software Development
20 163 (13.35%) Retail
21 161 (13.19%) MS Excel
22 152 (12.45%) Omniture
23 134 (10.97%) Web Development
24 128 (10.48%) CMS
25 127 (10.40%) Content Management
26 126 (10.32%) Microsoft
27 121 (9.91%) CRM
28 118 (9.66%) Photoshop

Google Analytics
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT jobs within the UK citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 128 (10.48%) CMS
2 70 (5.73%) SAS
3 61 (5.00%) WordPress
4 25 (2.05%) IIS
5 23 (1.88%) Drupal
6 16 (1.31%) SharePoint
7 14 (1.15%) Joomla!
8 10 (0.82%) WebSphere
9 9 (0.74%) Apache
10 8 (0.66%) Sitecore CMS
10 8 (0.66%) Node.js
10 8 (0.66%) Sitefinity
10 8 (0.66%) Apache Pig
11 4 (0.33%) nginx
12 3 (0.25%) Umbraco
12 3 (0.25%) SharePoint 2013
12 3 (0.25%) Apache Spark
12 3 (0.25%) Lync
13 2 (0.16%) SugarCRM
13 2 (0.16%) JBoss
Applications
1 161 (13.19%) MS Excel
2 118 (9.66%) Photoshop
3 80 (6.55%) MS Office
4 72 (5.90%) MS PowerPoint
5 67 (5.49%) SPSS
6 40 (3.28%) Adobe Creative Suite
7 39 (3.19%) Adobe Illustrator
8 24 (1.97%) Acrobat
9 12 (0.98%) Spreadsheet
10 7 (0.57%) PowerPivot
10 7 (0.57%) Adobe After Effects
11 6 (0.49%) Fireworks
11 6 (0.49%) Stata
12 5 (0.41%) InDesign
13 3 (0.25%) MS Project
14 2 (0.16%) MS Visio
14 2 (0.16%) Adobe Premiere
14 2 (0.16%) GIMP
Business Applications
1 111 (9.09%) WebTrends
2 70 (5.73%) SiteCatalyst
3 47 (3.85%) Magento
4 13 (1.06%) Radian6
5 5 (0.41%) Optimost
6 4 (0.33%) Dynamics CRM
6 4 (0.33%) Shopify
7 3 (0.25%) Bond Adapt
8 2 (0.16%) CubeCart
Cloud Services
1 19 (1.56%) Amazon AWS
2 17 (1.39%) SaaS
3 14 (1.15%) Microsoft Azure
4 10 (0.82%) Amazon CloudWatch
5 8 (0.66%) Amazon EMR
5 8 (0.66%) Amazon EC2
5 8 (0.66%) Amazon S3
6 5 (0.41%) MailChimp
7 4 (0.33%) GitHub
8 2 (0.16%) Basecamp
8 2 (0.16%) Office 365
8 2 (0.16%) Pure360
9 1 (0.082%) CloudFront
Communications & Networking
1 67 (5.49%) Internet
2 13 (1.06%) SSL
3 7 (0.57%) HTTP
4 6 (0.49%) Intranet
5 5 (0.41%) FTP
6 3 (0.25%) SMS
7 2 (0.16%) PPP
8 1 (0.082%) DNS
Database & Business Intelligence
1 75 (6.14%) MySQL
2 65 (5.32%) SQL Server
3 47 (3.85%) Big Data
4 40 (3.28%) Relational Database
5 32 (2.62%) Hadoop
6 31 (2.54%) Data Mining
7 27 (2.21%) NoSQL
8 23 (1.88%) QlikView
9 20 (1.64%) MongoDB
10 17 (1.39%) PostgreSQL
11 14 (1.15%) SQL Server Integration Services
12 13 (1.06%) SQL Server 2008
13 11 (0.90%) SQL Server Analysis Services
13 11 (0.90%) Amazon Redshift
13 11 (0.90%) SQL Server 2005
14 10 (0.82%) Data Warehouse
15 9 (0.74%) SQL Server Reporting Services
15 9 (0.74%) Apache Cassandra
15 9 (0.74%) Impala
16 8 (0.66%) Mahout
Development Applications
1 60 (4.91%) Dreamweaver
2 35 (2.87%) Git (software)
3 30 (2.46%) Subversion
4 29 (2.38%) JIRA
5 26 (2.13%) Bitbucket
6 16 (1.31%) Visual Studio
7 13 (1.06%) Team Foundation Server
8 11 (0.90%) TeamCity
9 10 (0.82%) Firebug
9 10 (0.82%) Psake
10 8 (0.66%) Yeoman
10 8 (0.66%) Jenkins
10 8 (0.66%) Grunt
11 7 (0.57%) Mercurial
11 7 (0.57%) JUnit
11 7 (0.57%) Selenium
12 6 (0.49%) Eclipse
12 6 (0.49%) JBehave
12 6 (0.49%) WebDriver
12 6 (0.49%) Cucumber
General
1 758 (62.08%) Marketing
2 169 (13.84%) Advertising
3 163 (13.35%) Retail
4 117 (9.58%) Finance
5 42 (3.44%) Publishing
6 26 (2.13%) German Language
7 23 (1.88%) Telecoms
8 22 (1.80%) Games
9 15 (1.23%) French Language
9 15 (1.23%) Italian Language
10 13 (1.06%) Back Office
11 12 (0.98%) Automotive
12 10 (0.82%) Multimedia
13 9 (0.74%) Banking
14 7 (0.57%) Spanish Language
15 6 (0.49%) Swedish Language
15 6 (0.49%) Legal
16 5 (0.41%) Law
17 2 (0.16%) Manufacturing
18 1 (0.082%) Dutch Language
Job Titles
1 292 (23.91%) Analyst
2 207 (16.95%) Developer
3 131 (10.73%) Web Analyst
4 123 (10.07%) PPC Executive
5 122 (9.99%) PPC Manager
5 122 (9.99%) PPC Analyst
5 122 (9.99%) PPC Specialist
6 75 (6.14%) Data Analyst
7 70 (5.73%) Web Developer
8 58 (4.75%) Front-End Developer
9 53 (4.34%) Account Manager
10 43 (3.52%) Designer
11 42 (3.44%) Insight Analyst
12 40 (3.28%) Junior
13 36 (2.95%) Marketing Manager
13 36 (2.95%) Marketing Executive
14 33 (2.70%) Web Manager
15 31 (2.54%) Junior Developer
15 31 (2.54%) Data Scientist
16 28 (2.29%) Search Manager
Libraries, Frameworks & Software Standards
1 437 (35.79%) HTML
2 348 (28.50%) CSS
3 167 (13.68%) jQuery
4 108 (8.85%) HTML5
5 82 (6.72%) CSS3
6 80 (6.55%) XML
7 60 (4.91%) .NET
8 51 (4.18%) XHTML
9 34 (2.78%) Flash
9 34 (2.78%) ASP.NET
10 31 (2.54%) Web Services
11 30 (2.46%) JSON
12 26 (2.13%) RESTful
13 23 (1.88%) Sass
14 16 (1.31%) Twitter Bootstrap
15 15 (1.23%) JSP
16 14 (1.15%) GWT
17 12 (0.98%) ASP.NET MVC
17 12 (0.98%) AngularJS
17 12 (0.98%) cXML
Miscellaneous
1 356 (29.16%) Analytical Skills
2 265 (21.70%) Social Media
3 209 (17.12%) User Experience
4 89 (7.29%) Statistics
5 83 (6.80%) Mathematics
6 69 (5.65%) Copywriting
7 64 (5.24%) Computer Science
8 60 (4.91%) Visualisation
9 48 (3.93%) Digital Media
10 42 (3.44%) Mobile App
10 42 (3.44%) Blog
11 34 (2.78%) W3C
12 32 (2.62%) Management Information System
13 24 (1.97%) Algorithms
14 18 (1.47%) New Media
14 18 (1.47%) Graphic Design
15 17 (1.39%) Physics
16 11 (0.90%) Data Extraction
16 11 (0.90%) Data Integration
16 11 (0.90%) iPad
Operating Systems
1 28 (2.29%) Windows
2 26 (2.13%) Android
3 18 (1.47%) Apple iOS
4 13 (1.06%) Windows XP
5 11 (0.90%) Linux
6 3 (0.25%) Windows Server 2008
6 3 (0.25%) UNIX
7 1 (0.082%) Mac OS
7 1 (0.082%) Windows 8
7 1 (0.082%) Windows Mobile
Processes & Methodologies
1 1221 (100.00%) Analytics
2 460 (37.67%) SEO
3 339 (27.76%) E-Commerce
4 320 (26.21%) Pay per click
5 301 (24.65%) Web Analytics
6 296 (24.24%) Digital Marketing
7 166 (13.60%) Online Marketing
7 166 (13.60%) Agile Software Development
8 134 (10.97%) Web Development
9 127 (10.40%) Content Management
10 121 (9.91%) CRM
11 94 (7.70%) Data Analysis
12 92 (7.53%) Project Management
13 88 (7.21%) Business Intelligence
14 87 (7.13%) Time Management
15 74 (6.06%) Scrum
16 62 (5.08%) Email Marketing
17 55 (4.50%) Responsive Web Design
18 53 (4.34%) Multivariate Testing
19 50 (4.10%) B2B
Programming Languages
1 303 (24.82%) JavaScript
2 225 (18.43%) SQL
3 100 (8.19%) PHP
4 62 (5.08%) Java
5 47 (3.85%) Python
6 40 (3.28%) R
7 39 (3.19%) C#
8 36 (2.95%) VBA
8 36 (2.95%) T-SQL
9 23 (1.88%) PowerShell
10 20 (1.64%) C
11 18 (1.47%) VB.NET
12 16 (1.31%) Ruby
13 15 (1.23%) VB
14 9 (0.74%) Perl
14 9 (0.74%) MATLAB
14 9 (0.74%) Objective-C
15 8 (0.66%) Bash Shell
15 8 (0.66%) Clojure
16 7 (0.57%) ActionScript 2.0
Qualifications
1 283 (23.18%) Degree
2 13 (1.06%) PhD
3 2 (0.16%) MBA
4 1 (0.082%) AAT
4 1 (0.082%) ISEB
4 1 (0.082%) Microsoft Certification
4 1 (0.082%) Oracle Certification
4 1 (0.082%) PRINCE2 Certification
Quality Assurance & Compliance
1 36 (2.95%) QA
2 7 (0.57%) WAI
3 5 (0.41%) GCP
4 3 (0.25%) ISO 9001
4 3 (0.25%) SLA
System Software
1 8 (0.66%) VirtualBox
2 2 (0.16%) Active Directory
3 1 (0.082%) HDFS
Systems Management
1 11 (0.90%) Vagrant
2 3 (0.25%) HP Quality Center
3 2 (0.16%) Puppet
Vendors
1 1221 (100.00%) Google
2 175 (14.33%) Adobe
3 152 (12.45%) Omniture
4 126 (10.32%) Microsoft
5 65 (5.32%) Facebook
6 54 (4.42%) Coremetrics
7 52 (4.26%) Tableau
8 47 (3.85%) Twitter
9 34 (2.78%) Oracle
10 30 (2.46%) DoubleClick
11 25 (2.05%) Yahoo!
12 22 (1.80%) IBM
13 21 (1.72%) New Relic
14 19 (1.56%) Tealeaf
15 17 (1.39%) SAP
16 15 (1.23%) Salesforce.com
16 15 (1.23%) ClickTale
17 13 (1.06%) Sitecore
18 12 (0.98%) hybris
18 12 (0.98%) Hitwise
Harrogate, Yorkshire
Access Computer Consulting Plc
Salary: Benefits
Posted: Yesterday
London
Square One Resources
Posted: Yesterday
Cornwall
GO Partnership Ltd
Salary: Benefits+Relocation help
Posted: Yesterday
Cambridgeshire
Scott-Merrick LLP
Salary: Benefits & Bonus
Posted: Yesterday
London
Harnham
Salary: £60000 - £75000 per annum + Benefits
Posted: Yesterday
City, London
Salt
Posted: Yesterday
Northamptonshire
McGregor Boyall
Salary: £55000.00 per annum
Posted: Yesterday
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: Yesterday
Doncaster, South Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
City, London
Roc Search
Salary: £30000 - £40000 per annum
Posted: Yesterday
Cirencester, Gloucestershire
Sanderson
Salary: £26000 per annum + Competitive salary & benefits
Posted: Yesterday
City, London
Capital IT Resourcing LTD
Salary: £18k - 30k per year + Benefits
Posted: Yesterday
London
Initi8 Recruitment
Salary: £55000 - £65000 Per Annum
Posted: 2 days ago
Bournemouth, Dorset
Edge Specialist Recruitment
Salary: £25000 - £35000 per annum
Posted: 2 days ago
City, London
Verticality Ltd
Salary: £35000 - £40000 per annum
Posted: 2 days ago
City, London
Verticality Ltd
Salary: £40000 - £45000 per annum
Posted: 2 days ago
City, London
Timothy James Consulting Ltd
Salary: £20000 - £25000 per annum
Posted: 2 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 2 days ago
London
Digital Pursuit Ltd
Salary: From £35,000 to £42,000 per annum
Posted: 2 days ago
City, London
Triple Seven
Salary: £45000 - £50000 per annum
Posted: 3 days ago