The table below looks at the statistics for the Web Analytics Manager role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics Manager in their job title over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Web Analytics Manager
Rank 863 871 872
Rank change year-on-year
+8 +1
Permanent jobs requiring a Web Analytics Manager 16 1 6
As % of all permanent IT jobs located in the UK 0.015% 0.001% 0.005%
As % of the Job Titles category 0.016% 0.001% 0.006%
Number of salaries quoted 11 1 6
Average salary £45,000 £50,000 £43,750
Average salary % change year-on-year
-10.00% +14.28%
UK excluding London average salary £45,000 - £42,500

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
99917 98112 105285
As % of all permanent IT jobs located in the UK 94.81% 94.57% 95.14%
Number of salaries quoted 83183 79195 90333
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Web Analytics Manager
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics Manager in the job title within the UK as a proportion of the total demand within the Job Titles category.

Web Analytics Manager Jobs Demand Trend in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager within the UK.

Web Analytics Manager Salary Trend in the UK

Web Analytics Manager
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics Manager over the 3 months to 27 January 2015 within the UK.

Web Analytics Manager Salary Histogram in the UK

Web Analytics Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 11 £55,000 +10.00%
Newport - 5 £45,000 -
Solihull - 5 - -
South Wales - 5 £45,000 -
Wales - 5 £45,000 -
West Midlands - 5 - -
London +25 3 £62,500 +25.00%
High Wycombe - 3 £45,000 -
Buckinghamshire - 3 £45,000 -
South East - 3 £45,000 -
City of London - 2 £63,750 -

Web Analytics Manager
Top 30 Related IT Skills

For the 6 months to 27 January 2015, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title.

1 37 (100.00%) Web Analytics
1 37 (100.00%) Analytics
2 22 (59.46%) Marketing
3 19 (51.35%) SEO
4 18 (48.65%) E-Commerce
5 17 (45.95%) Pay per click
5 17 (45.95%) WebTrends
6 16 (43.24%) CRM
6 16 (43.24%) User Experience
6 16 (43.24%) Web Marketing
7 14 (37.84%) Flash
8 13 (35.14%) Google
8 13 (35.14%) Google Analytics
9 10 (27.03%) jQuery
9 10 (27.03%) JavaScript
9 10 (27.03%) Adobe
10 8 (21.62%) Finance
11 7 (18.92%) Retail
12 6 (16.22%) Digital Marketing
13 5 (13.51%) Telecoms
14 4 (10.81%) SQL
14 4 (10.81%) Degree
14 4 (10.81%) Multivariate Testing
15 3 (8.11%) Visualisation
15 3 (8.11%) Mathematics
15 3 (8.11%) Physics
15 3 (8.11%) ClickTale
15 3 (8.11%) Statistical Modelling
15 3 (8.11%) Economics
15 3 (8.11%) Statistics

Web Analytics Manager
Top Related IT Skills by Category

For the 6 months to 27 January 2015, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.70%) SAS
Applications
1 1 (2.70%) SPSS
Business Applications
1 17 (45.95%) WebTrends
2 13 (35.14%) Google Analytics
Cloud Services
1 2 (5.41%) SaaS
General
1 22 (59.46%) Marketing
2 8 (21.62%) Finance
3 7 (18.92%) Retail
4 5 (13.51%) Telecoms
5 2 (5.41%) Advertising
6 1 (2.70%) Publishing
6 1 (2.70%) Multimedia
Libraries, Frameworks & Software Standards
1 14 (37.84%) Flash
2 10 (27.03%) jQuery
3 2 (5.41%) HTML
3 2 (5.41%) CSS
Miscellaneous
1 16 (43.24%) User Experience
2 3 (8.11%) Visualisation
2 3 (8.11%) Economics
2 3 (8.11%) Statistics
2 3 (8.11%) Mathematics
2 3 (8.11%) Physics
3 2 (5.41%) Data Integration
3 2 (5.41%) Social Media
4 1 (2.70%) Analytical Skills
Processes & Methodologies
1 37 (100.00%) Web Analytics
1 37 (100.00%) Analytics
2 19 (51.35%) SEO
3 18 (48.65%) E-Commerce
4 17 (45.95%) Pay per click
5 16 (43.24%) Web Marketing
5 16 (43.24%) CRM
6 6 (16.22%) Digital Marketing
7 4 (10.81%) Multivariate Testing
8 3 (8.11%) Statistical Modelling
8 3 (8.11%) Benchmarking
9 2 (5.41%) Stakeholder Management
9 2 (5.41%) Data Analysis
9 2 (5.41%) B2B
9 2 (5.41%) B2C
9 2 (5.41%) Marketing Strategy
9 2 (5.41%) Customer Insight
9 2 (5.41%) Display Advertising
10 1 (2.70%) Product Management
10 1 (2.70%) Business Intelligence
Programming Languages
1 10 (27.03%) JavaScript
2 4 (10.81%) SQL
3 1 (2.70%) VBA
3 1 (2.70%) R
Qualifications
1 4 (10.81%) Degree
Vendors
1 13 (35.14%) Google
2 10 (27.03%) Adobe
3 3 (8.11%) ClickTale
4 2 (5.41%) Omniture
5 1 (2.70%) DoubleClick