The table below looks at the statistics for the Web Analytics Manager role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics Manager in their job title over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics Manager
Rank 874 890 868
Rank change year-on-year
+16 -22
Permanent jobs requiring a Web Analytics Manager 7 2 5
As % of all permanent IT jobs located in the UK 0.007% 0.002% 0.005%
As % of the Job Titles category 0.007% 0.002% 0.005%
Number of salaries quoted 2 2 5
Average salary £51,250 £51,250 £42,500
Average salary % change year-on-year
- +20.58%
90% offered a salary of more than £46,250 £50,250 £38,900
10% offered a salary of more than £56,250 £52,250 £48,500
UK excluding London average salary £45,000 - £42,500

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
101499 99519 101734
As % of all permanent IT jobs located in the UK 94.83% 94.46% 94.93%
Number of salaries quoted 83699 79930 86037
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £26,500 £27,500 £26,500
10% offered a salary of more than £70,000 £65,000 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Web Analytics Manager
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics Manager in the job title within the UK as a proportion of the total demand within the Job Titles category.

Web Analytics Manager Jobs Demand Trend in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager within the UK.

Web Analytics Manager Salary Trend in the UK

Web Analytics Manager
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 6 £57,500 +12.19% 2
West Midlands - 5 - -
Solihull - 5 - -
London +15 1 £57,500 +12.19% 2
Newport - 1 £45,000 -
City of London - 1 £57,500 - 1
South Wales - 1 £45,000 -
Wales - 1 £45,000 -

Web Analytics Manager
Top 30 Related IT Skills

For the 6 months to 27 February 2015, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title.

1 32 (100.00%) Web Analytics
1 32 (100.00%) Analytics
2 17 (53.13%) Marketing
3 15 (46.88%) E-Commerce
3 15 (46.88%) WebTrends
4 13 (40.63%) SEO
5 12 (37.50%) CRM
5 12 (37.50%) Google
5 12 (37.50%) Google Analytics
5 12 (37.50%) User Experience
5 12 (37.50%) Web Marketing
6 11 (34.38%) Pay per click
7 10 (31.25%) jQuery
7 10 (31.25%) Adobe
7 10 (31.25%) Flash
7 10 (31.25%) JavaScript
8 8 (25.00%) Finance
9 7 (21.88%) Retail
10 5 (15.63%) Telecoms
10 5 (15.63%) SQL
11 4 (12.50%) Digital Marketing
12 3 (9.38%) Data Analysis
13 2 (6.25%) Omniture
13 2 (6.25%) Stakeholder Management
13 2 (6.25%) Advertising
13 2 (6.25%) VBA
13 2 (6.25%) CSS
13 2 (6.25%) HTML
13 2 (6.25%) Business Intelligence
13 2 (6.25%) B2B

Web Analytics Manager
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.13%) SAS
Applications
1 2 (6.25%) SPSS
2 1 (3.13%) PowerPivot
Business Applications
1 15 (46.88%) WebTrends
2 12 (37.50%) Google Analytics
Cloud Services
1 2 (6.25%) SaaS
General
1 17 (53.13%) Marketing
2 8 (25.00%) Finance
3 7 (21.88%) Retail
4 5 (15.63%) Telecoms
5 2 (6.25%) Advertising
6 1 (3.13%) Publishing
6 1 (3.13%) Multimedia
Libraries, Frameworks & Software Standards
1 10 (31.25%) Flash
1 10 (31.25%) jQuery
2 2 (6.25%) HTML
2 2 (6.25%) CSS
Miscellaneous
1 12 (37.50%) User Experience
2 2 (6.25%) Data Integration
2 2 (6.25%) Social Media
3 1 (3.13%) Visualisation
3 1 (3.13%) Analytical Skills
3 1 (3.13%) Economics
3 1 (3.13%) Statistics
3 1 (3.13%) Mathematics
3 1 (3.13%) Physics
Processes & Methodologies
1 32 (100.00%) Web Analytics
1 32 (100.00%) Analytics
2 15 (46.88%) E-Commerce
3 13 (40.63%) SEO
4 12 (37.50%) CRM
4 12 (37.50%) Web Marketing
5 11 (34.38%) Pay per click
6 4 (12.50%) Digital Marketing
7 3 (9.38%) Data Analysis
8 2 (6.25%) Multivariate Testing
8 2 (6.25%) Display Advertising
8 2 (6.25%) Stakeholder Management
8 2 (6.25%) Business Intelligence
8 2 (6.25%) B2B
8 2 (6.25%) B2C
8 2 (6.25%) Marketing Strategy
8 2 (6.25%) Customer Insight
9 1 (3.13%) Statistical Modelling
9 1 (3.13%) Benchmarking
9 1 (3.13%) Econometrics
Programming Languages
1 10 (31.25%) JavaScript
2 5 (15.63%) SQL
3 2 (6.25%) VBA
4 1 (3.13%) R
Qualifications
1 2 (6.25%) Degree
Vendors
1 12 (37.50%) Google
2 10 (31.25%) Adobe
3 2 (6.25%) Omniture
4 1 (3.13%) DoubleClick
4 1 (3.13%) ClickTale
4 1 (3.13%) Birst