The table below looks at the statistics for the Web Analytics Manager role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics Manager in their job title over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Web Analytics Manager
Rank 936 973 979
Rank change year-on-year
+37 +6
Permanent jobs requiring a Web Analytics Manager 20 6 15
As % of all permanent IT jobs located in the UK 0.019% 0.005% 0.013%
As % of the Job Titles category 0.020% 0.006% 0.013%
Number of salaries quoted 19 6 15
Average salary £45,000 £45,000 £52,500
Average salary % change year-on-year
- -14.28%
90% offered a salary of more than £34,700 £33,750 £46,000
10% offered a salary of more than £55,000 £63,750 £79,000
UK excluding London average salary £49,250 £40,000 £51,250
% change year-on-year
+23.12% -21.95%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
99472 107123 115267
As % of all permanent IT jobs located in the UK 96.25% 96.48% 96.40%
Number of salaries quoted 83547 87392 93423
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £26,500 £27,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -

Web Analytics Manager
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics Manager in the job title within the UK as a proportion of the total demand within the Job Titles category.

Web Analytics Manager Jobs Demand Trend in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager within the UK.

Web Analytics Manager Salary Trend in the UK

Web Analytics Manager
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics Manager over the 3 months to 29 April 2016 within the UK.

Web Analytics Manager Salary Histogram in the UK

Web Analytics Manager
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 20 £45,000 - 1
London +21 18 £45,000 -7.69% 1
South East +34 1 £42,500 -15.00%
East of England - 1 £56,000 -
Maidenhead - 1 £42,500 -
Watford - 1 £56,000 -
Berkshire - 1 £42,500 -
Hertfordshire - 1 £56,000 -

Web Analytics Manager
Top 30 Related IT Skills

For the 6 months to 29 April 2016, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title.

1 31 (100.00%) Analytics
2 27 (87.10%) Google
2 27 (87.10%) Google Analytics
3 16 (51.61%) Web Analytics
4 15 (48.39%) Google Tag Manager
5 11 (35.48%) Marketing
6 10 (32.26%) SQL Server Reporting Services
6 10 (32.26%) SPSS
6 10 (32.26%) R
7 9 (29.03%) Business Analysis
8 8 (25.81%) JavaScript
8 8 (25.81%) Multivariate Testing
9 7 (22.58%) SQL
9 7 (22.58%) E-Commerce
10 6 (19.35%) Omniture
10 6 (19.35%) Digital Marketing
10 6 (19.35%) Digital Analytics
11 5 (16.13%) Web Development
11 5 (16.13%) Adobe Analytics
11 5 (16.13%) HTML
11 5 (16.13%) Adobe
11 5 (16.13%) CSS
12 3 (9.68%) Mobile App
12 3 (9.68%) Analytical Skills
12 3 (9.68%) Behavioural Targeting
12 3 (9.68%) Adobe Experience Manager
12 3 (9.68%) Drupal
12 3 (9.68%) Content Management
12 3 (9.68%) CMS
13 2 (6.45%) Validation

Web Analytics Manager
Top Related IT Skills by Category

For the 6 months to 29 April 2016, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 3 (9.68%) Adobe Experience Manager
1 3 (9.68%) CMS
1 3 (9.68%) Drupal
Applications
1 10 (32.26%) SPSS
Business Applications
1 2 (6.45%) WebTrends
Cloud Services
1 27 (87.10%) Google Analytics
2 15 (48.39%) Google Tag Manager
3 5 (16.13%) Adobe Analytics
Database & Business Intelligence
1 10 (32.26%) SQL Server Reporting Services
2 1 (3.23%) Big Data
General
1 11 (35.48%) Marketing
2 2 (6.45%) Automotive
3 1 (3.23%) Law
3 1 (3.23%) Retail
Libraries, Frameworks & Software Standards
1 5 (16.13%) CSS
1 5 (16.13%) HTML
2 2 (6.45%) Ajax
Miscellaneous
1 3 (9.68%) Analytical Skills
1 3 (9.68%) Mobile App
2 1 (3.23%) FMCG
2 1 (3.23%) Statistics
Operating Systems
1 2 (6.45%) Android
1 2 (6.45%) Apple iOS
Processes & Methodologies
1 31 (100.00%) Analytics
2 16 (51.61%) Web Analytics
3 9 (29.03%) Business Analysis
4 8 (25.81%) Multivariate Testing
5 7 (22.58%) E-Commerce
6 6 (19.35%) Digital Analytics
6 6 (19.35%) Digital Marketing
7 5 (16.13%) Web Development
8 3 (9.68%) Behavioural Targeting
8 3 (9.68%) Content Management
9 2 (6.45%) CRM
9 2 (6.45%) SEO
9 2 (6.45%) Validation
10 1 (3.23%) Agile Software Development
10 1 (3.23%) Big Data Analytics
10 1 (3.23%) Data Analytics
10 1 (3.23%) Data Modelling
10 1 (3.23%) Project Management
10 1 (3.23%) Project Planning
10 1 (3.23%) Resource Management
Programming Languages
1 10 (32.26%) R
2 8 (25.81%) JavaScript
3 7 (22.58%) SQL
Quality Assurance & Compliance
1 1 (3.23%) QA
Vendors
1 27 (87.10%) Google
2 6 (19.35%) Omniture
3 5 (16.13%) Adobe
4 2 (6.45%) DoubleClick
5 1 (3.23%) Optimizely