The table below looks at the statistics for the Web Analytics Manager role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics Manager in their job title over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Web Analytics Manager
Rank 874 915 873
Rank change year-on-year
+41 -42
Permanent jobs requiring a Web Analytics Manager 18 14 7
As % of all permanent IT jobs located in the UK 0.016% 0.012% 0.006%
As % of the Job Titles category 0.017% 0.013% 0.007%
Number of salaries quoted 9 11 6
Average salary £37,500 £35,000 £50,000
Average salary % change year-on-year
+7.14% -30.00%
UK excluding London average salary £35,000 £31,500 £50,000
% change year-on-year
+11.11% -37.00%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
103310 110572 102545
As % of all permanent IT jobs located in the UK 94.34% 94.52% 94.31%
Number of salaries quoted 85440 90223 84888
Average salary £45,000 £45,000 £42,500
Average salary % change year-on-year
- +5.88%
90% offered a salary of more than £27,000 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Web Analytics Manager
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Analytics Manager in the job title within the UK as a proportion of the total demand within the Job Titles category.

Web Analytics Manager Jobs Demand Trend in the UK

Web Analytics Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Manager within the UK.

Web Analytics Manager Salary Trend in the UK

Web Analytics Manager
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics Manager over the 3 months to 31 July 2015 within the UK.

Web Analytics Manager Salary Histogram in the UK

Web Analytics Manager
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics Manager within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 17 £37,500 +7.14% 1
London +29 12 £56,250 +60.71% 1
City of London +29 4 - -
Manchester - 4 £35,000 -
North West - 4 £35,000 -
South East +1 1 £44,500 +41.26%
Buckinghamshire - 1 £44,500 -
High Wycombe - 1 £44,500 -

Web Analytics Manager
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title.

1 23 (100.00%) Web Analytics
1 23 (100.00%) Analytics
2 16 (69.57%) Marketing
3 15 (65.22%) Google Analytics
3 15 (65.22%) Google
4 14 (60.87%) E-Commerce
5 12 (52.17%) SQL
5 12 (52.17%) Analytical Skills
6 9 (39.13%) Social Media
6 9 (39.13%) Omniture
7 8 (34.78%) Online Marketing
8 7 (30.43%) Agile Software Development
8 7 (30.43%) Business Intelligence
9 6 (26.09%) Retail
9 6 (26.09%) R
10 5 (21.74%) Adobe Analytics
10 5 (21.74%) Digital Marketing
10 5 (21.74%) Tableau
10 5 (21.74%) SEO
10 5 (21.74%) Data Analysis
10 5 (21.74%) IBM
10 5 (21.74%) Adobe
10 5 (21.74%) SPSS
10 5 (21.74%) SAS
10 5 (21.74%) VBA
11 4 (17.39%) HTML
11 4 (17.39%) JavaScript
11 4 (17.39%) Cognizant
11 4 (17.39%) Digital Media
11 4 (17.39%) Marketing Analytics

Web Analytics Manager
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK that cited Web Analytics Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Web Analytics Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 5 (21.74%) SAS
Applications
1 5 (21.74%) SPSS
2 1 (4.35%) PowerPivot
Business Applications
1 1 (4.35%) WebTrends
Cloud Services
1 15 (65.22%) Google Analytics
2 5 (21.74%) Adobe Analytics
Database & Business Intelligence
1 3 (13.04%) Big Data
2 1 (4.35%) Data Warehouse
2 1 (4.35%) Hadoop
General
1 16 (69.57%) Marketing
2 6 (26.09%) Retail
3 1 (4.35%) Finance
Libraries, Frameworks & Software Standards
1 4 (17.39%) HTML
2 2 (8.70%) CSS
3 1 (4.35%) Apache Flex
Miscellaneous
1 12 (52.17%) Analytical Skills
2 9 (39.13%) Social Media
3 4 (17.39%) Digital Media
3 4 (17.39%) Visualisation
4 2 (8.70%) Statistics
4 2 (8.70%) Mathematics
4 2 (8.70%) Data Extraction
4 2 (8.70%) Mobile App
4 2 (8.70%) User Experience
Processes & Methodologies
1 23 (100.00%) Web Analytics
1 23 (100.00%) Analytics
2 14 (60.87%) E-Commerce
3 8 (34.78%) Online Marketing
4 7 (30.43%) Business Intelligence
4 7 (30.43%) Agile Software Development
5 5 (21.74%) SEO
5 5 (21.74%) Digital Marketing
5 5 (21.74%) Data Analysis
6 4 (17.39%) Marketing Analytics
7 3 (13.04%) Multivariate Testing
7 3 (13.04%) B2C
8 2 (8.70%) Competitor Analysis
8 2 (8.70%) Statistical Analysis
9 1 (4.35%) Pay per click
9 1 (4.35%) Customer Insight
9 1 (4.35%) Data Modelling
9 1 (4.35%) ETL
9 1 (4.35%) Stakeholder Management
9 1 (4.35%) Econometrics
Programming Languages
1 12 (52.17%) SQL
2 6 (26.09%) R
3 5 (21.74%) VBA
4 4 (17.39%) JavaScript
Qualifications
1 1 (4.35%) Degree
Vendors
1 15 (65.22%) Google
2 9 (39.13%) Omniture
3 5 (21.74%) IBM
3 5 (21.74%) Adobe
3 5 (21.74%) Tableau
4 4 (17.39%) Cognizant
5 2 (8.70%) Oracle
5 2 (8.70%) Coremetrics
5 2 (8.70%) Hitwise
6 1 (4.35%) ClickTale
6 1 (4.35%) Birst