The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 229 291 348
Rank change year-on-year
+62 +57
Permanent jobs citing Digital Marketing 1433 969 844
As % of all permanent IT jobs located in the UK 1.23% 0.91% 0.72%
As % of the Processes & Methodologies category 1.53% 1.14% 0.93%
Number of salaries quoted 991 756 741
Average salary £40,000 £36,500 £37,500
Average salary % change year-on-year
+9.58% -2.66%
90% offered a salary of more than £27,000 £22,500 £24,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £37,500 £32,500 £33,250
% change year-on-year
+15.38% -2.25%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93904 84659 90979
As % of all permanent IT jobs located in the UK 80.68% 79.59% 77.87%
Number of salaries quoted 74903 69182 77129
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 29 August 2014 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +60 1355 £40,000 +9.58% 213
London +56 702 £45,000 +5.88% 90
South East +75 285 £40,000 +9.58% 47
City of London +5 137 £45,000 +28.57% 16
North West +62 118 £32,000 +6.66% 26
Manchester +48 81 £37,500 +20.00% 20
South West -19 66 £32,500 +8.33% 17
Berkshire +34 60 £43,500 +2.35% 7
Hampshire +24 60 £30,000 +22.44% 7
East of England -31 58 £36,750 +6.52% 12
Surrey -9 53 £42,500 +6.25% 3
Yorkshire -34 51 £32,500 -3.70% 5
Leeds -12 38 £32,500 +10.16% 3
West Yorkshire -27 38 £32,500 -7.14% 4
Oxfordshire +25 33 £45,000 +12.50% 5
Bristol +12 33 £30,100 -5.93% 9
East Sussex -26 33 £37,500 +66.66% 6
West Midlands +8 32 £45,000 +73.07% 6
Southampton +21 30 £30,000 +16.50% 3
Brighton -24 30 £37,500 +66.66% 6
East Midlands -12 25 £33,000 -17.50% 9
Buckinghamshire +11 23 £37,500 -11.76% 8
Scotland -8 23 £39,500 -1.25% 4
Reading +13 22 £50,000 -11.11% 1
Cambridgeshire +5 18 £30,980 -17.38% 5
County Antrim - 18 £25,000 -
Northern Ireland - 18 £25,000 -
Essex +14 17 £32,500 +41.30% 1
Lancashire +8 17 £30,000 +44.57% 2
Cambridge +6 17 £29,460 -23.72% 3

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2812 (100.00%) Marketing
2 884 (31.44%) HTML
3 814 (28.95%) Analytics
4 737 (26.21%) SEO
5 713 (25.36%) Social Media
6 693 (24.64%) CSS
7 596 (21.19%) JavaScript
8 595 (21.16%) E-Commerce
9 568 (20.20%) Finance
10 517 (18.39%) Pay per click
11 511 (18.17%) Google
12 452 (16.07%) Advertising
13 444 (15.79%) Degree
14 412 (14.65%) Project Management
15 377 (13.41%) Business Intelligence
16 369 (13.12%) Google Analytics
17 363 (12.91%) Telecoms
18 347 (12.34%) PHP
19 343 (12.20%) Electronics
20 341 (12.13%) Manufacturing
21 326 (11.59%) SAP
22 323 (11.49%) Programme Management
23 319 (11.34%) CMS
24 311 (11.06%) DTV
24 311 (11.06%) SAP Oil and Gas
25 305 (10.85%) SQL
26 291 (10.35%) CRM
27 290 (10.31%) Online Marketing
28 284 (10.10%) .NET
29 275 (9.78%) HTML5

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 319 (11.34%) CMS
2 142 (5.05%) WordPress
3 99 (3.52%) Drupal
4 68 (2.42%) Apache
5 50 (1.78%) Tomcat
6 45 (1.60%) SAS
7 43 (1.53%) Umbraco
8 41 (1.46%) SharePoint
9 28 (1.00%) Joomla!
10 27 (0.96%) Adobe CQ
11 22 (0.78%) Node.js
11 22 (0.78%) IIS
12 19 (0.68%) MS Exchange
12 19 (0.68%) Sitecore CMS
13 14 (0.50%) SugarCRM
14 12 (0.43%) Confluence
15 11 (0.39%) PrestaShop
16 8 (0.28%) WebSphere
16 8 (0.28%) Immediacy CMS
17 7 (0.25%) concrete5
Applications
1 225 (8.00%) MS Excel
2 212 (7.54%) Photoshop
3 112 (3.98%) Adobe Illustrator
4 105 (3.73%) MS Office
5 95 (3.38%) MS PowerPoint
6 48 (1.71%) MS Visio
7 45 (1.60%) MS Project
8 33 (1.17%) SPSS
9 27 (0.96%) InDesign
10 26 (0.92%) Fireworks
11 20 (0.71%) OmniGraffle
12 13 (0.46%) Adobe Premiere
13 12 (0.43%) Spreadsheet
13 12 (0.43%) PowerPivot
14 11 (0.39%) Acrobat
15 6 (0.21%) Adobe After Effects
16 5 (0.18%) FastStats
16 5 (0.18%) Mingle
17 4 (0.14%) Final Cut Pro
18 1 (0.036%) InfoPath
Business Applications
1 369 (13.12%) Google Analytics
2 311 (11.06%) SAP Oil and Gas
3 70 (2.49%) Magento
4 67 (2.38%) WebTrends
5 28 (1.00%) Dynamics CRM
6 26 (0.92%) SiteCatalyst
7 14 (0.50%) Tridion
8 6 (0.21%) Oracle EBS
8 6 (0.21%) Oracle CRM
9 4 (0.14%) Fredhopper
10 3 (0.11%) Oracle Applications
11 2 (0.071%) SAP CRM
11 2 (0.071%) Dynamics AX
11 2 (0.071%) Oracle Payables
11 2 (0.071%) Oracle Receivables
11 2 (0.071%) Oracle General Ledger
11 2 (0.071%) Oracle EBS R12
11 2 (0.071%) Oracle 11i
11 2 (0.071%) Dynamics NAV
12 1 (0.036%) Oracle BRM
Cloud Services
1 92 (3.27%) SaaS
2 27 (0.96%) Amazon AWS
3 21 (0.75%) Microsoft Azure
3 21 (0.75%) MailChimp
4 17 (0.60%) Amazon EC2
5 16 (0.57%) Basecamp
6 13 (0.46%) Office 365
6 13 (0.46%) Cloud Computing
7 11 (0.39%) Responsys
8 8 (0.28%) CheetahMail
9 6 (0.21%) Pure360
9 6 (0.21%) IaaS
10 5 (0.18%) Rackspace Cloud
11 4 (0.14%) GitHub
12 2 (0.071%) Trello
12 2 (0.071%) Force.com
12 2 (0.071%) Amazon S3
13 1 (0.036%) PaaS
Communications & Networking
1 98 (3.49%) Internet
2 32 (1.14%) DNS
3 31 (1.10%) Firewall
4 29 (1.03%) Intranet
5 18 (0.64%) SAN
6 16 (0.57%) FTP
7 14 (0.50%) Extranet
8 11 (0.39%) TCP/IP
9 9 (0.32%) SSL
9 9 (0.32%) HTTP
9 9 (0.32%) Broadband
10 7 (0.25%) WAN
10 7 (0.25%) DHCP
11 6 (0.21%) SMS
11 6 (0.21%) VLAN
11 6 (0.21%) Unified Communications
12 5 (0.18%) LAN
12 5 (0.18%) SMTP
12 5 (0.18%) IPv4
12 5 (0.18%) IPv6
Database & Business Intelligence
1 259 (9.21%) MySQL
2 197 (7.01%) SQL Server
3 55 (1.96%) SQL Server 2008
4 50 (1.78%) Hadoop
5 44 (1.56%) Relational Database
6 42 (1.49%) Big Data
7 38 (1.35%) Data Warehouse
8 32 (1.14%) SQL Server Integration Services
9 27 (0.96%) SQL Server 2005
10 26 (0.92%) Oracle Database
11 24 (0.85%) SQL Server 2012
12 23 (0.82%) Mahout
13 21 (0.75%) MongoDB
13 21 (0.75%) Data Mining
14 17 (0.60%) DB2
15 13 (0.46%) SQL Server Reporting Services
16 10 (0.36%) Pentaho
16 10 (0.36%) NoSQL
16 10 (0.36%) CloverETL
17 8 (0.28%) Oracle Reports
Development Applications
1 71 (2.52%) Git (software)
2 67 (2.38%) Subversion
3 52 (1.85%) Dreamweaver
4 44 (1.56%) JIRA
5 43 (1.53%) Visual Studio
6 27 (0.96%) Axure RP
7 22 (0.78%) Selenium
8 21 (0.75%) Balsamiq Mockups
9 15 (0.53%) Maven
10 14 (0.50%) Talend Open Studio
11 12 (0.43%) Team Foundation Server
11 12 (0.43%) JUnit
12 10 (0.36%) Jenkins
13 6 (0.21%) Cucumber
13 6 (0.21%) Oracle Forms
13 6 (0.21%) RSpec
14 5 (0.18%) NUnit
14 5 (0.18%) Hudson
14 5 (0.18%) SQL Server Management Studio (SSMS)
15 4 (0.14%) PhantomJS
General
1 2812 (100.00%) Marketing
2 568 (20.20%) Finance
3 452 (16.07%) Advertising
4 363 (12.91%) Telecoms
5 343 (12.20%) Electronics
6 341 (12.13%) Manufacturing
7 242 (8.61%) Retail
8 98 (3.49%) Games
9 67 (2.38%) Publishing
10 37 (1.32%) Banking
11 34 (1.21%) Pharmaceutical
12 33 (1.17%) Automotive
13 30 (1.07%) Law
14 27 (0.96%) Legal
15 24 (0.85%) French Language
15 24 (0.85%) German Language
16 20 (0.71%) Billing
16 20 (0.71%) Back Office
17 17 (0.60%) Multimedia
18 13 (0.46%) Interactive Media
Job Titles
1 528 (18.78%) Developer
2 325 (11.56%) Analyst
3 205 (7.29%) Marketing Manager
4 182 (6.47%) Project Manager
5 158 (5.62%) PPC Specialist
5 158 (5.62%) PPC Manager
5 158 (5.62%) PPC Analyst
5 158 (5.62%) PPC Executive
6 152 (5.41%) Designer
7 150 (5.33%) Consultant
8 140 (4.98%) Web Developer
9 127 (4.52%) Digital Marketing Manager
10 106 (3.77%) Marketing Executive
11 98 (3.49%) Front-End Developer
11 98 (3.49%) Architect
12 88 (3.13%) PHP Developer
13 85 (3.02%) Digital Project Manager
14 84 (2.99%) Senior Manager
15 79 (2.81%) Senior Developer
16 78 (2.77%) Account Manager
Libraries, Frameworks & Software Standards
1 884 (31.44%) HTML
2 693 (24.64%) CSS
3 284 (10.10%) .NET
4 275 (9.78%) HTML5
5 254 (9.03%) jQuery
6 193 (6.86%) CSS3
7 147 (5.23%) ASP.NET
8 120 (4.27%) XML
9 83 (2.95%) Web Services
10 70 (2.49%) XHTML
11 62 (2.20%) LAMP
12 59 (2.10%) J2EE
13 56 (1.99%) ASP.NET MVC
14 51 (1.81%) SOAP
14 51 (1.81%) Ajax
15 42 (1.49%) Flash
16 38 (1.35%) Twitter Bootstrap
17 35 (1.24%) JSON
18 33 (1.17%) Sass
19 32 (1.14%) AngularJS
Miscellaneous
1 713 (25.36%) Social Media
2 311 (11.06%) DTV
3 153 (5.44%) Mobile App
4 135 (4.80%) Digital Media
5 125 (4.45%) Blog
6 104 (3.70%) Mathematics
7 87 (3.09%) Computer Science
8 74 (2.63%) Open Source
9 63 (2.24%) Copywriting
10 59 (2.10%) Statistics
11 52 (1.85%) New Media
12 35 (1.24%) FMCG
13 29 (1.03%) Management Information System
14 23 (0.82%) Physics
15 22 (0.78%) Online Games
16 21 (0.75%) Economics
16 21 (0.75%) Visualisation
16 21 (0.75%) Xbox
17 20 (0.71%) Graphic Design
18 17 (0.60%) Social Network
Operating Systems
1 181 (6.44%) Linux
2 89 (3.17%) Windows
3 78 (2.77%) UNIX
4 71 (2.52%) Apple iOS
5 66 (2.35%) Android
6 20 (0.71%) Ubuntu
7 17 (0.60%) Solaris
8 12 (0.43%) Windows Server 2008
9 11 (0.39%) CentOS
9 11 (0.39%) Windows Server 2012
10 9 (0.32%) Fedora
11 8 (0.28%) Windows Server 2003
12 7 (0.25%) Windows 7
13 6 (0.21%) Windows XP
14 5 (0.18%) Windows 8
14 5 (0.18%) Red Hat Enterprise Linux
15 4 (0.14%) Windows 2000
15 4 (0.14%) HPUX
16 3 (0.11%) AIX
16 3 (0.11%) SUSE
Processes & Methodologies
1 814 (28.95%) Analytics
2 737 (26.21%) SEO
3 595 (21.16%) E-Commerce
4 517 (18.39%) Pay per click
5 412 (14.65%) Project Management
6 377 (13.41%) Business Intelligence
7 323 (11.49%) Programme Management
8 291 (10.35%) CRM
9 290 (10.31%) Online Marketing
10 274 (9.74%) Email Marketing
11 242 (8.61%) Agile Software Development
12 241 (8.57%) Web Development
13 232 (8.25%) B2B
14 213 (7.57%) Scrum
15 200 (7.11%) Content Management
16 191 (6.79%) Marketing Strategy
17 178 (6.33%) Web Analytics
18 159 (5.65%) MVC
19 150 (5.33%) Business Development
20 125 (4.45%) Web Design
Programming Languages
1 596 (21.19%) JavaScript
2 347 (12.34%) PHP
3 305 (10.85%) SQL
4 219 (7.79%) Java
5 165 (5.87%) C#
6 61 (2.17%) PHP5
7 60 (2.13%) R
8 51 (1.81%) Python
9 47 (1.67%) T-SQL
10 44 (1.56%) VBA
11 37 (1.32%) Bash Shell
12 33 (1.17%) Ruby
13 31 (1.10%) MATLAB
13 31 (1.10%) Perl
14 25 (0.89%) Scala
15 19 (0.68%) Shell Script
16 18 (0.64%) ActionScript
17 16 (0.57%) C
17 16 (0.57%) Objective-C
18 14 (0.50%) C++
Qualifications
1 444 (15.79%) Degree
2 24 (0.85%) PhD
3 20 (0.71%) ITIL Certification
4 19 (0.68%) PMI Certification
5 17 (0.60%) PRINCE2 Certification
5 17 (0.60%) PMP
6 16 (0.57%) Microsoft Certification
7 9 (0.32%) MCSE
8 8 (0.28%) MCP
8 8 (0.28%) ISEB
9 6 (0.21%) Citrix Certification
9 6 (0.21%) MCITP
9 6 (0.21%) ISTQB
9 6 (0.21%) Security Cleared
10 5 (0.18%) APMP
10 5 (0.18%) CCEE
10 5 (0.18%) MBA
10 5 (0.18%) CCNA
10 5 (0.18%) Cisco Certification
11 3 (0.11%) MCSA
Quality Assurance & Compliance
1 77 (2.74%) QA
2 21 (0.75%) SLA
3 7 (0.25%) ISO/IEC 27001
3 7 (0.25%) ISO 9001
4 6 (0.21%) HL7
4 6 (0.21%) PCI DSS
5 3 (0.11%) Solvency II
6 2 (0.071%) Data Quality
6 2 (0.071%) COBIT
7 1 (0.036%) WAI
7 1 (0.036%) Dublin Core
System Software
1 37 (1.32%) Active Directory
2 31 (1.10%) VMware Infrastructure
3 18 (0.64%) Hyper-V
4 6 (0.21%) VMware ESX
4 6 (0.21%) Xen
5 5 (0.18%) Microsoft Virtual Server
5 5 (0.18%) XenApp
6 4 (0.14%) XenDesktop
6 4 (0.14%) Oracle RAC
7 3 (0.11%) ISA Server
7 3 (0.11%) XenServer
7 3 (0.11%) Microsoft App-V
7 3 (0.11%) vSphere
7 3 (0.11%) Forefront TMG
7 3 (0.11%) UAG
8 2 (0.071%) Xsan
8 2 (0.071%) VMware ESXi
9 1 (0.036%) VirtualBox
9 1 (0.036%) KVM
9 1 (0.036%) Docker
Systems Management
1 16 (0.57%) Puppet
2 11 (0.39%) Opscode Chef
3 6 (0.21%) Nagios
3 6 (0.21%) SCCM
3 6 (0.21%) SCOM
4 5 (0.18%) Vagrant
5 4 (0.14%) Plesk
6 3 (0.11%) Capistrano
7 2 (0.071%) Data Guard
7 2 (0.071%) Ansible
8 1 (0.036%) Forefront Identity Manager
8 1 (0.036%) HP Quality Center
8 1 (0.036%) CA SiteMinder
8 1 (0.036%) Norton AntiVirus
8 1 (0.036%) NetBackup
8 1 (0.036%) WSUS
8 1 (0.036%) OMEGAMON
8 1 (0.036%) BMC Performance Manager
8 1 (0.036%) HP UCMDB
8 1 (0.036%) YUM
Vendors
1 511 (18.17%) Google
2 326 (11.59%) SAP
3 248 (8.82%) Adobe
4 232 (8.25%) Facebook
5 217 (7.72%) Microsoft
6 166 (5.90%) Twitter
7 91 (3.24%) Oracle
8 61 (2.17%) Omniture
9 60 (2.13%) Zend
10 56 (1.99%) Salesforce.com
11 40 (1.42%) Coremetrics
12 37 (1.32%) Yahoo!
12 37 (1.32%) VMware
13 32 (1.14%) Sitecore
14 21 (0.75%) Red Hat
15 20 (0.71%) IBM
16 18 (0.64%) Citrix
16 18 (0.64%) hybris
17 17 (0.60%) Informatica
17 17 (0.60%) Cisco
Brighton, East Sussex
RecruitmentRevolution.com Limited
Salary: Excellent Salary Package
Posted: 14 hours ago
Leeds, West Yorkshire
Oscar Associates (UK) Ltd
Salary: £15000 - £18000 per annum
Posted: 19 hours ago
London
Digitech Resourcing Ltd
Salary: From £40,000 to £70,000 per annum £40,000 to £70,000 + Bonus
Posted: 19 hours ago
Farnham, Surrey
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum £40,000 to £50,000
Posted: 19 hours ago
South West London
SEC Recruitment Limited
Salary: £20000 - £25000 per annum + Bonus + Benefits
Posted: 19 hours ago
Chester, Cheshire
Searchability.co.uk
Salary: £25000 - £30000 per annum
Posted: 19 hours ago
Surrey
Stafford-Sharp Associates
Salary: From £30,000 to £40,000 per annum
Posted: 19 hours ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £16000 - £18000 per annum
Posted: 19 hours ago
Emsworth, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £30000 per annum
Posted: 19 hours ago
Bolton, Lancashire
Oscar Associates (UK) Ltd
Salary: £30000 - £49000 per annum + bonus
Posted: 19 hours ago
West London
Brightred Resourcing Limited
Salary: From £45,000 to £48,000 per annum
Posted: 20 hours ago
London
Salt
Salary: £50000 - £600000 per annum + 15% bonus + Benefits
Posted: 20 hours ago
Central London / West End
Maclean Moore Consulting
Salary: From £45,000 to £60,000 per annum Bonus, Pension, Healthcare, Holiday,
Posted: 20 hours ago
Liverpool, Merseyside
Oscar Associates (UK) Ltd
Salary: £18000 - £28000 per annum
Posted: 22 hours ago
Manchester, Lancashire
TribePost.co.uk
Salary: Circa £20k dependant on experience + bonus
Posted: 22 hours ago
Lancashire
People Source Consulting
Salary: £35000 - £40000 per annum + Benefits
Posted: 22 hours ago
Tunbridge Wells, Kent
Sanderson
Salary: £25000 - £35000 per annum
Posted: 22 hours ago
Bracknell, Berkshire
TD Group
Salary: From £50,000 to £60,000 per annum plus package (bonus, healthcare, pen
Posted: 22 hours ago
London
Explore Recruitment Solutions
Salary: £28000 - £32000 per annum
Posted: Yesterday
Leeds, West Yorkshire
People Source Consulting
Salary: £38000 - £45000 per annum + Benefits
Posted: Yesterday