The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 216 233 313
Rank change year-on-year
+17 +80
Permanent jobs citing Digital Marketing 1505 1469 936
As % of all permanent IT jobs located in the UK 1.38% 1.25% 0.85%
As % of the Processes & Methodologies category 1.63% 1.51% 1.05%
Number of salaries quoted 1155 1020 715
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £25,000 £25,000 £22,500
10% offered a salary of more than £65,000 £62,500 £60,000
UK excluding London average salary £40,000 £35,000 £32,500
% change year-on-year
+14.28% +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92576 97321 88774
As % of all permanent IT jobs located in the UK 84.60% 82.73% 80.80%
Number of salaries quoted 75605 78726 73203
Average salary £50,000 £49,000 £46,000
Average salary % change year-on-year
+2.04% +6.52%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £71,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 7 July 2015 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 1414 £40,000 - 291
London -21 566 £44,750 -8.67% 115
South East +74 377 £40,000 +6.66% 53
City of London +28 171 £42,750 -22.27% 36
North West +9 127 £28,000 +1.81% 28
South West +8 103 £52,500 +61.53% 26
Surrey +64 101 £40,000 - 8
Berkshire +36 83 £44,000 +13.54% 16
Yorkshire +29 76 £30,500 +1.66% 19
East of England +2 67 £40,000 - 17
West Midlands +8 60 £35,000 -6.66% 24
Manchester -8 60 £27,500 - 16
Hampshire +33 59 £40,000 +33.33% 13
West Yorkshire +12 49 £29,000 -3.33% 11
Leeds +8 46 £29,500 -1.66% 8
Brighton +13 43 £36,250 +10.68% 4
East Sussex +8 43 £36,250 +9.84% 4
Reading +26 41 £45,000 +20.00% 6
Gloucestershire +27 40 £60,000 +20.00% 8
Guildford +40 37 £40,000 -5.88% 2
Lancashire +12 32 £24,000 -29.92% 4
Kent +26 31 £42,500 +73.46% 1
Bristol -15 31 £50,000 +53.84% 8
East Midlands +13 27 £35,000 +9.37% 5
Staffordshire +31 26 £38,750 +3.33% 4
Cambridgeshire +8 25 £45,000 +28.57% 6
Cheshire -5 25 £30,000 -6.25% 6
Woking +38 24 £27,500 +5.76%
Scotland +18 22 £33,000 -5.71% 4
Oxfordshire +3 22 £47,500 +31.03% 5

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 7 July 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2849 (100.00%) Marketing
2 841 (29.52%) HTML
3 789 (27.69%) Finance
4 758 (26.61%) Analytics
5 689 (24.18%) CSS
6 651 (22.85%) SEO
7 567 (19.90%) Business Intelligence
8 556 (19.52%) JavaScript
8 556 (19.52%) Telecoms
9 529 (18.57%) Social Media
10 505 (17.73%) E-Commerce
11 501 (17.59%) Electronics
12 497 (17.44%) Programme Management
13 496 (17.41%) SAP
14 492 (17.27%) Pay per click
15 482 (16.92%) Manufacturing
16 481 (16.88%) DTV
16 481 (16.88%) SAP Oil and Gas
17 460 (16.15%) Google
18 440 (15.44%) Agile Software Development
19 410 (14.39%) Project Management
20 400 (14.04%) Analytical Skills
21 394 (13.83%) Degree
22 355 (12.46%) SQL
23 353 (12.39%) Google Analytics
24 347 (12.18%) PHP
25 344 (12.07%) jQuery
26 313 (10.99%) CMS
27 308 (10.81%) Advertising
28 286 (10.04%) User Experience

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 7 July 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 313 (10.99%) CMS
2 122 (4.28%) WordPress
3 58 (2.04%) Apache
4 49 (1.72%) SAS
5 46 (1.61%) Tomcat
6 44 (1.54%) IIS
7 41 (1.44%) WebSphere
8 33 (1.16%) Node.js
9 28 (0.98%) SharePoint
10 27 (0.95%) JBoss
11 25 (0.88%) Sitecore CMS
12 23 (0.81%) ExpressionEngine
12 23 (0.81%) concrete5
13 22 (0.77%) Drupal
13 22 (0.77%) Umbraco
14 21 (0.74%) MS Exchange
15 17 (0.60%) Lync
16 15 (0.53%) Adobe Experience Manager
17 13 (0.46%) WebLogic
17 13 (0.46%) GlassFish
Applications
1 212 (7.44%) Photoshop
2 167 (5.86%) MS Excel
3 128 (4.49%) MS Office
4 105 (3.69%) Adobe Illustrator
5 87 (3.05%) MS PowerPoint
6 65 (2.28%) Adobe Creative Suite
7 45 (1.58%) InDesign
8 35 (1.23%) MS Project
9 27 (0.95%) SPSS
10 26 (0.91%) Fireworks
11 24 (0.84%) MS Visio
11 24 (0.84%) Adobe After Effects
12 18 (0.63%) Spreadsheet
13 11 (0.39%) FastStats
13 11 (0.39%) Acrobat
14 5 (0.18%) PowerPivot
15 4 (0.14%) Adobe Captivate
15 4 (0.14%) PrintSoft PReS
16 2 (0.070%) OmniGraffle
16 2 (0.070%) Final Cut Pro
Business Applications
1 481 (16.88%) SAP Oil and Gas
2 63 (2.21%) Magento
3 37 (1.30%) WebTrends
4 29 (1.02%) Adobe Campaign
5 20 (0.70%) Dynamics CRM
6 14 (0.49%) Unica
7 5 (0.18%) Shopify
8 3 (0.11%) Remedy ITSM
9 2 (0.070%) Radian6
10 1 (0.035%) SAP BPC
Cloud Services
1 353 (12.39%) Google Analytics
2 115 (4.04%) SaaS
3 55 (1.93%) Adobe Analytics
4 53 (1.86%) Amazon AWS
5 37 (1.30%) Amazon EC2
6 21 (0.74%) Microsoft Azure
7 13 (0.46%) Silverpop
8 10 (0.35%) IaaS
9 9 (0.32%) Office 365
10 8 (0.28%) PaaS
11 6 (0.21%) MailChimp
12 5 (0.18%) Google Cloud Platform
12 5 (0.18%) Google App Engine
12 5 (0.18%) Cloud Computing
12 5 (0.18%) SmartFocus
13 4 (0.14%) GitHub
13 4 (0.14%) Amazon S3
13 4 (0.14%) Yammer
14 3 (0.11%) Virtual Private Cloud
14 3 (0.11%) Responsys
Communications & Networking
1 108 (3.79%) Internet
2 50 (1.76%) Firewall
3 44 (1.54%) DNS
4 35 (1.23%) WAN
5 32 (1.12%) SSL
6 29 (1.02%) LAN
7 27 (0.95%) SMS
8 22 (0.77%) TCP/IP
9 21 (0.74%) HTTP
9 21 (0.74%) VoIP
10 19 (0.67%) VPN
10 19 (0.67%) Intranet
11 18 (0.63%) IPsec
11 18 (0.63%) Unified Communications
12 17 (0.60%) VLAN
13 16 (0.56%) SAN
14 15 (0.53%) Wireless
15 14 (0.49%) OSPF
15 14 (0.49%) BGP
16 13 (0.46%) DHCP
Database & Business Intelligence
1 285 (10.00%) MySQL
2 210 (7.37%) SQL Server
3 91 (3.19%) Big Data
4 58 (2.04%) SQL Server Integration Services
5 57 (2.00%) Relational Database
6 48 (1.68%) Data Warehouse
7 46 (1.61%) SQL Server 2008
8 43 (1.51%) SQL Server Reporting Services
9 40 (1.40%) MongoDB
10 39 (1.37%) NoSQL
11 38 (1.33%) SQL Server Analysis Services
12 28 (0.98%) Data Mining
13 27 (0.95%) SQL Server 2005
14 25 (0.88%) Hadoop
15 18 (0.63%) QlikView
15 18 (0.63%) RDBMS
16 14 (0.49%) Amazon DynamoDB
17 13 (0.46%) Couchbase
17 13 (0.46%) Spotfire
18 11 (0.39%) MS Access
Development Applications
1 165 (5.79%) Git (software)
2 95 (3.33%) Subversion
3 51 (1.79%) Jenkins
4 40 (1.40%) JIRA
5 36 (1.26%) Dreamweaver
6 31 (1.09%) Visual Studio
7 27 (0.95%) Selenium
8 23 (0.81%) Appcelerator Titanium
9 21 (0.74%) Team Foundation Server
10 17 (0.60%) JUnit
11 15 (0.53%) Maven
12 14 (0.49%) IntelliJ
12 14 (0.49%) RSpec
13 10 (0.35%) WebDriver
13 10 (0.35%) Cucumber
14 9 (0.32%) SpecFlow
14 9 (0.32%) Grunt
15 8 (0.28%) Axure RP
16 7 (0.25%) NUnit
16 7 (0.25%) VSS/SourceSafe
General
1 2849 (100.00%) Marketing
2 789 (27.69%) Finance
3 556 (19.52%) Telecoms
4 501 (17.59%) Electronics
5 482 (16.92%) Manufacturing
6 308 (10.81%) Advertising
7 244 (8.56%) Retail
8 66 (2.32%) Games
9 62 (2.18%) Banking
10 57 (2.00%) Publishing
11 49 (1.72%) Automotive
12 37 (1.30%) Back Office
13 31 (1.09%) Pharmaceutical
14 26 (0.91%) Legal
15 25 (0.88%) Multimedia
16 17 (0.60%) Law
16 17 (0.60%) German Language
17 13 (0.46%) Music Industry
18 9 (0.32%) French Language
19 8 (0.28%) Danish Language
Job Titles
1 697 (24.46%) Developer
2 219 (7.69%) Analyst
3 185 (6.49%) Marketing Manager
4 168 (5.90%) Account Manager
5 167 (5.86%) PHP Developer
6 165 (5.79%) PPC Executive
7 164 (5.76%) PPC Manager
7 164 (5.76%) PPC Analyst
7 164 (5.76%) PPC Specialist
8 160 (5.62%) Project Manager
9 159 (5.58%) Senior Developer
10 131 (4.60%) Consultant
11 128 (4.49%) Designer
12 127 (4.46%) Web Developer
13 119 (4.18%) Architect
14 118 (4.14%) Front-End Developer
15 109 (3.83%) Marketing Executive
16 107 (3.76%) Senior Manager
17 98 (3.44%) Digital Marketing Manager
18 78 (2.74%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 841 (29.52%) HTML
2 689 (24.18%) CSS
3 344 (12.07%) jQuery
4 282 (9.90%) HTML5
5 260 (9.13%) .NET
6 168 (5.90%) CSS3
7 130 (4.56%) ASP.NET
8 123 (4.32%) XML
9 81 (2.84%) Web Services
10 71 (2.49%) ASP.NET MVC
11 68 (2.39%) Sass
12 61 (2.14%) AngularJS
13 60 (2.11%) SOAP
14 55 (1.93%) Flash
14 55 (1.93%) XHTML
15 54 (1.90%) JSON
16 53 (1.86%) Ajax
17 51 (1.79%) REST
18 49 (1.72%) LESS
19 47 (1.65%) LAMP
Miscellaneous
1 529 (18.57%) Social Media
2 481 (16.88%) DTV
3 400 (14.04%) Analytical Skills
4 286 (10.04%) User Experience
5 139 (4.88%) Digital Media
6 135 (4.74%) Mobile App
7 74 (2.60%) Blog
8 73 (2.56%) Copywriting
9 44 (1.54%) Statistics
10 43 (1.51%) Computer Science
10 43 (1.51%) Algorithms
11 40 (1.40%) Mathematics
12 39 (1.37%) Visualisation
12 39 (1.37%) Graphic Design
13 37 (1.30%) Social Network
14 33 (1.16%) E-Learning
14 33 (1.16%) Data Centre
15 32 (1.12%) Management Information System
15 32 (1.12%) FMCG
16 29 (1.02%) Data Integration
Operating Systems
1 222 (7.79%) Linux
2 168 (5.90%) Windows
3 73 (2.56%) UNIX
4 47 (1.65%) Android
5 42 (1.47%) Apple iOS
6 27 (0.95%) CentOS
7 22 (0.77%) Windows 7
8 20 (0.70%) Windows Server 2008
9 15 (0.53%) Red Hat Enterprise Linux
10 12 (0.42%) Windows Server 2012
11 11 (0.39%) Windows 8
11 11 (0.39%) Mac OS
11 11 (0.39%) Windows XP
12 10 (0.35%) Solaris
12 10 (0.35%) Windows Server 2003
13 8 (0.28%) Fedora
14 6 (0.21%) AIX
15 4 (0.14%) Amazon Linux
15 4 (0.14%) Data ONTAP
16 3 (0.11%) Windows Phone
Processes & Methodologies
1 758 (26.61%) Analytics
2 651 (22.85%) SEO
3 567 (19.90%) Business Intelligence
4 505 (17.73%) E-Commerce
5 497 (17.44%) Programme Management
6 492 (17.27%) Pay per click
7 440 (15.44%) Agile Software Development
8 410 (14.39%) Project Management
9 253 (8.88%) CRM
10 248 (8.70%) Online Marketing
11 215 (7.55%) Email Marketing
12 197 (6.91%) MVC
13 196 (6.88%) Scrum
14 190 (6.67%) Web Analytics
15 182 (6.39%) B2B
16 178 (6.25%) Content Management
16 178 (6.25%) Web Development
17 143 (5.02%) Web Design
18 141 (4.95%) Time Management
19 140 (4.91%) Marketing Strategy
Programming Languages
1 556 (19.52%) JavaScript
2 355 (12.46%) SQL
3 347 (12.18%) PHP
4 229 (8.04%) C#
5 210 (7.37%) Java
6 94 (3.30%) Python
7 82 (2.88%) T-SQL
8 49 (1.72%) PHP5
9 46 (1.61%) Ruby
9 46 (1.61%) C++
10 44 (1.54%) R
11 43 (1.51%) C
12 33 (1.16%) PowerShell
13 30 (1.05%) Perl
14 24 (0.84%) VBA
15 21 (0.74%) Bash Shell
16 17 (0.60%) ActionScript
17 15 (0.53%) ActionScript 2.0
18 14 (0.49%) ActionScript 3.0
18 14 (0.49%) Shell Script
Qualifications
1 394 (13.83%) Degree
2 26 (0.91%) MCP
3 19 (0.67%) Cisco Certification
4 18 (0.63%) A+ Certification
5 15 (0.53%) Microsoft Certification
6 14 (0.49%) Security Cleared
7 13 (0.46%) CCNP
8 12 (0.42%) PMI Certification
9 10 (0.35%) ISEB
9 10 (0.35%) CISSP
10 9 (0.32%) CCNA
11 7 (0.25%) PRINCE2 Certification
11 7 (0.25%) MBA
11 7 (0.25%) MCITP
12 6 (0.21%) PhD
12 6 (0.21%) SC Cleared
12 6 (0.21%) CISM
13 4 (0.14%) CCEE
13 4 (0.14%) MCSE
13 4 (0.14%) CCA
Quality Assurance & Compliance
1 156 (5.48%) QA
2 19 (0.67%) SLA
3 11 (0.39%) PCI DSS
4 9 (0.32%) ISO/IEC 27001
5 7 (0.25%) Sarbanes-Oxley
6 4 (0.14%) WCAG
6 4 (0.14%) HL7
6 4 (0.14%) ISO 9001
7 3 (0.11%) Data Quality
7 3 (0.11%) Section 508
8 1 (0.035%) COBIT
System Software
1 36 (1.26%) VMware Infrastructure
2 33 (1.16%) Active Directory
3 16 (0.56%) XenApp
3 16 (0.56%) XenDesktop
4 14 (0.49%) Citrix Presentation Server
5 13 (0.46%) Hyper-V
6 12 (0.42%) Postfix
7 10 (0.35%) qmail
8 8 (0.28%) Varnish
9 7 (0.25%) vSphere
10 6 (0.21%) Terminal Services
11 5 (0.18%) Microsoft App-V
12 4 (0.14%) ISA Server
12 4 (0.14%) XenServer
12 4 (0.14%) Forefront TMG
12 4 (0.14%) UAG
13 3 (0.11%) Docker
14 2 (0.070%) iptables
14 2 (0.070%) KVM
14 2 (0.070%) Veritas Cluster Server
Systems Management
1 36 (1.26%) Puppet
2 28 (0.98%) Opscode Chef
3 19 (0.67%) SCCM
4 10 (0.35%) HAProxy
5 8 (0.28%) systemd
6 4 (0.14%) HP Quality Center
6 4 (0.14%) Systems Management Server (SMS)
7 2 (0.070%) HP Data Protector
7 2 (0.070%) TeamSite
7 2 (0.070%) Ansible
7 2 (0.070%) SELinux
7 2 (0.070%) Vagrant
8 1 (0.035%) cPanel
8 1 (0.035%) HP Operations Orchestration
8 1 (0.035%) SCOM
8 1 (0.035%) Control-M
8 1 (0.035%) Nagios
8 1 (0.035%) WSUS
8 1 (0.035%) EMC NetWorker
8 1 (0.035%) Hyperic
Vendors
1 496 (17.41%) SAP
2 460 (16.15%) Google
3 267 (9.37%) Microsoft
4 232 (8.14%) Adobe
5 137 (4.81%) Facebook
6 89 (3.12%) Twitter
7 88 (3.09%) Oracle
8 74 (2.60%) Zend
9 56 (1.97%) Omniture
10 52 (1.83%) Cisco
11 51 (1.79%) IBM
12 45 (1.58%) VMware
13 39 (1.37%) Citrix
14 38 (1.33%) HP
14 38 (1.33%) Tableau
15 35 (1.23%) Red Hat
16 32 (1.12%) Sitecore
17 31 (1.09%) hybris
18 28 (0.98%) Salesforce.com
19 26 (0.91%) ATG
London
eCom Recruitment
Salary: From £50,000 to £55,000 per annum
Posted: 54 minutes ago
Chester, Cheshire
Head Resourcing
Salary: £18000.00 - £21000.00 per annum + Holidays at Trade Prices
Posted: 1 hour ago
London
Verticality Ltd
Salary: £25000 - £35000 per annum
Posted: 2 hours ago
London
Verticality Ltd
Salary: £40000 - £50000 per annum
Posted: 2 hours ago
London
DigitasLBi
Salary: Competitive
Posted: 2 hours ago
London
DigitasLBi
Salary: Competitive
Posted: 2 hours ago
London
DigitasLBi
Salary: Competitive
Posted: 2 hours ago
City, London
Capita Resourcing - IT Resourcing
Salary: £35000 - £45000 per annum + benefits
Posted: 3 hours ago
London
Salt
Salary: £33000 - £38000 per annum + bonus & benefits
Posted: 5 hours ago
Gloucestershire
People Source Consulting
Salary: £55000 - £65000 per annum + Share options
Posted: 5 hours ago
Warrington, Cheshire
Talent Spa
Salary: £25-30K Depending on experience
Posted: 5 hours ago
Leeds, West Yorkshire
Senitor Associates
Salary: £35000 - £40000 per annum + 20% New business bonus
Posted: 6 hours ago
West Midlands
People Source Consulting
Salary: £40000 - £50000 per annum
Posted: 6 hours ago
City, London
Kyna Associates
Salary: £20000 - £23000 Per Annum £20,000 - £23,000 + Bene
Posted: 6 hours ago
Milton Keynes, Buckinghamshire
Big Red Recruitment
Salary: £30000 - £45000 per annum + Bonus, pension, health care etc
Posted: 6 hours ago
West London
People Source Consulting
Salary: £35000 - £40000 per annum + bonus, pension, health care etc
Posted: 8 hours ago
Oxford, Oxfordshire
Austin Fraser
Salary: £40000 - £70000 per annum + benefits
Posted: 8 hours ago
City, London
People Source Consulting
Salary: £45000 - £62500 per annum + inc benefits, + bonus
Posted: 8 hours ago
Oxfordshire
People Source Consulting
Salary: £30000 - £45000 per annum + bonus + package
Posted: 9 hours ago
Nottingham, Nottinghamshire
People Source Consulting
Salary: £28000 - £32000 per annum
Posted: 10 hours ago