The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 216 243 310
Rank change year-on-year
+27 +67
Permanent jobs citing Digital Marketing 1530 1421 919
As % of all permanent IT jobs located in the UK 1.40% 1.21% 0.85%
As % of the Processes & Methodologies category 1.65% 1.47% 1.04%
Number of salaries quoted 1204 1002 689
Average salary £40,250 £40,000 £37,500
Average salary % change year-on-year
+0.62% +6.66%
90% offered a salary of more than £25,000 £25,000 £22,500
10% offered a salary of more than £65,000 £62,500 £60,000
UK excluding London average salary £40,000 £37,500 £32,500
% change year-on-year
+6.66% +15.38%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92776 96821 88019
As % of all permanent IT jobs located in the UK 84.86% 82.75% 81.05%
Number of salaries quoted 75982 77929 71900
Average salary £50,000 £48,000 £47,500
Average salary % change year-on-year
+4.16% +1.05%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 3 August 2015 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 1439 £41,000 +2.50% 271
London -9 597 £45,000 - 105
South East +59 370 £40,000 - 62
City of London +42 168 £43,000 -11.79% 25
South West +28 113 £53,750 +59.25% 20
North West -10 104 £27,750 -7.50% 22
Yorkshire +41 88 £32,500 - 20
Surrey +43 86 £40,000 -5.88% 8
Berkshire +41 82 £47,500 +18.75% 30
West Midlands +40 79 £35,000 -12.50% 20
West Yorkshire +34 69 £30,000 -7.69% 13
Hampshire +35 68 £25,000 -16.66% 7
Leeds +28 64 £30,000 -7.69% 9
East of England -1 56 £41,000 +5.80% 11
Manchester -22 51 £27,500 -16.66% 11
Brighton +35 50 £37,500 +3.44% 4
East Sussex +35 50 £37,500 +3.44% 4
Gloucestershire +35 47 £60,000 +26.31% 3
Reading +17 38 £47,500 +0.52% 7
Guildford +29 35 £40,000 -5.88%
Staffordshire +37 34 £35,000 -6.66% 5
Scotland +19 30 £35,000 - 2
Kent +18 30 £42,500 -2.85% 1
Bristol -18 29 £52,500 +74.70% 5
Lancashire +11 26 £25,000 -16.66% 2
Edinburgh +19 24 £35,000 - 2
Oxfordshire +3 24 £47,500 +31.03% 5
Cambridgeshire +9 22 £45,000 +52.74% 6
Stoke-on-Trent +20 20 £42,500 +54.54% 1
East Midlands +9 20 £42,500 +30.76% 9

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 3 August 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2831 (100.00%) Marketing
2 816 (28.82%) Finance
3 806 (28.47%) HTML
4 768 (27.13%) Analytics
5 647 (22.85%) SEO
6 634 (22.39%) CSS
7 622 (21.97%) Business Intelligence
8 617 (21.79%) Telecoms
9 567 (20.03%) Electronics
9 567 (20.03%) Programme Management
10 556 (19.64%) SAP
11 551 (19.46%) Manufacturing
12 547 (19.32%) DTV
12 547 (19.32%) SAP Oil and Gas
13 546 (19.29%) JavaScript
14 537 (18.97%) Social Media
15 494 (17.45%) E-Commerce
16 483 (17.06%) Pay per click
17 464 (16.39%) Google
18 458 (16.18%) Agile Software Development
19 411 (14.52%) Analytical Skills
20 386 (13.63%) Project Management
21 370 (13.07%) Degree
22 360 (12.72%) SQL
23 355 (12.54%) Google Analytics
24 326 (11.52%) PHP
25 325 (11.48%) jQuery
26 314 (11.09%) CMS
27 294 (10.39%) Advertising
28 273 (9.64%) Retail

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 3 August 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 314 (11.09%) CMS
2 127 (4.49%) WordPress
3 66 (2.33%) Apache
4 50 (1.77%) Tomcat
4 50 (1.77%) SAS
5 44 (1.55%) WebSphere
6 40 (1.41%) IIS
7 38 (1.34%) Node.js
8 33 (1.17%) SharePoint
9 30 (1.06%) JBoss
10 28 (0.99%) Sitecore CMS
11 24 (0.85%) MS Exchange
12 22 (0.78%) Umbraco
13 19 (0.67%) Drupal
14 14 (0.49%) ExpressionEngine
14 14 (0.49%) Adobe Experience Manager
15 13 (0.46%) concrete5
15 13 (0.46%) WebLogic
16 12 (0.42%) Mule
16 12 (0.42%) nginx
Applications
1 207 (7.31%) Photoshop
2 157 (5.55%) MS Excel
3 104 (3.67%) MS Office
4 96 (3.39%) Adobe Illustrator
5 86 (3.04%) MS PowerPoint
6 50 (1.77%) Adobe Creative Suite
7 45 (1.59%) InDesign
8 32 (1.13%) MS Project
9 30 (1.06%) SPSS
10 28 (0.99%) MS Visio
11 26 (0.92%) Fireworks
12 25 (0.88%) Adobe After Effects
13 16 (0.57%) Spreadsheet
14 12 (0.42%) FastStats
15 5 (0.18%) Adobe Premiere
15 5 (0.18%) Acrobat
16 4 (0.14%) PowerPivot
16 4 (0.14%) CINEMA 4D
16 4 (0.14%) Adobe Captivate
17 2 (0.071%) OmniGraffle
Business Applications
1 547 (19.32%) SAP Oil and Gas
2 61 (2.15%) Magento
3 35 (1.24%) WebTrends
4 34 (1.20%) Adobe Campaign
5 19 (0.67%) Dynamics CRM
6 16 (0.57%) Unica
7 5 (0.18%) Shopify
8 3 (0.11%) Radian6
8 3 (0.11%) Remedy ITSM
9 1 (0.035%) Endur
9 1 (0.035%) Findur
9 1 (0.035%) SAP BPC
Cloud Services
1 355 (12.54%) Google Analytics
2 109 (3.85%) SaaS
3 68 (2.40%) Adobe Analytics
4 62 (2.19%) Amazon AWS
5 38 (1.34%) Amazon EC2
6 23 (0.81%) Microsoft Azure
7 11 (0.39%) Silverpop
8 9 (0.32%) PaaS
9 8 (0.28%) Google Cloud Platform
10 7 (0.25%) Google App Engine
10 7 (0.25%) IaaS
11 6 (0.21%) Office 365
11 6 (0.21%) MailChimp
12 5 (0.18%) SmartFocus
12 5 (0.18%) Amazon S3
13 4 (0.14%) Cloud Computing
13 4 (0.14%) GitHub
13 4 (0.14%) Yammer
14 3 (0.11%) Virtual Private Cloud
14 3 (0.11%) Responsys
Communications & Networking
1 95 (3.36%) Internet
2 49 (1.73%) DNS
3 46 (1.62%) Firewall
4 34 (1.20%) WAN
5 33 (1.17%) SSL
6 28 (0.99%) HTTP
7 27 (0.95%) SMS
8 24 (0.85%) TCP/IP
9 23 (0.81%) VoIP
10 21 (0.74%) LAN
10 21 (0.74%) Intranet
11 20 (0.71%) SAN
11 20 (0.71%) VPN
12 17 (0.60%) IPsec
13 16 (0.57%) DHCP
14 12 (0.42%) VLAN
14 12 (0.42%) Cisco ASA
15 10 (0.35%) Cisco Nexus
15 10 (0.35%) OSPF
15 10 (0.35%) BGP
Database & Business Intelligence
1 264 (9.33%) MySQL
2 205 (7.24%) SQL Server
3 89 (3.14%) Big Data
4 66 (2.33%) SQL Server Integration Services
5 59 (2.08%) Relational Database
6 46 (1.62%) SQL Server Reporting Services
7 45 (1.59%) SQL Server 2008
8 44 (1.55%) MongoDB
9 42 (1.48%) Data Warehouse
10 38 (1.34%) NoSQL
11 35 (1.24%) SQL Server Analysis Services
12 28 (0.99%) Hadoop
13 23 (0.81%) SQL Server 2005
14 21 (0.74%) Data Mining
14 21 (0.74%) RDBMS
15 20 (0.71%) QlikView
16 16 (0.57%) Couchbase
17 14 (0.49%) Amazon DynamoDB
17 14 (0.49%) Spotfire
18 10 (0.35%) MS Access
Development Applications
1 155 (5.48%) Git (software)
2 99 (3.50%) Subversion
3 61 (2.15%) Jenkins
4 49 (1.73%) JIRA
5 35 (1.24%) Dreamweaver
6 33 (1.17%) Selenium
7 25 (0.88%) Team Foundation Server
7 25 (0.88%) Visual Studio
8 23 (0.81%) Maven
9 22 (0.78%) JUnit
10 17 (0.60%) WebDriver
11 15 (0.53%) IntelliJ
12 14 (0.49%) RSpec
13 13 (0.46%) Appcelerator Titanium
14 12 (0.42%) SpecFlow
15 11 (0.39%) Cucumber
16 9 (0.32%) TeamCity
17 8 (0.28%) Atlassian Bamboo
17 8 (0.28%) Eclipse
17 8 (0.28%) Ant
General
1 2831 (100.00%) Marketing
2 816 (28.82%) Finance
3 617 (21.79%) Telecoms
4 567 (20.03%) Electronics
5 551 (19.46%) Manufacturing
6 294 (10.39%) Advertising
7 273 (9.64%) Retail
8 71 (2.51%) Games
9 57 (2.01%) Banking
10 54 (1.91%) Publishing
11 32 (1.13%) Back Office
11 32 (1.13%) Automotive
12 27 (0.95%) Multimedia
13 26 (0.92%) Pharmaceutical
14 19 (0.67%) Law
15 18 (0.64%) Legal
16 17 (0.60%) Music Industry
17 13 (0.46%) German Language
18 8 (0.28%) Danish Language
19 7 (0.25%) Local Government
Job Titles
1 685 (24.20%) Developer
2 224 (7.91%) Analyst
3 181 (6.39%) Marketing Manager
4 177 (6.25%) Account Manager
5 161 (5.69%) PHP Developer
6 155 (5.48%) PPC Specialist
6 155 (5.48%) PPC Manager
6 155 (5.48%) PPC Analyst
6 155 (5.48%) PPC Executive
7 154 (5.44%) Project Manager
7 154 (5.44%) Senior Developer
8 127 (4.49%) Senior Manager
9 125 (4.42%) Consultant
10 122 (4.31%) Web Developer
11 119 (4.20%) Designer
12 111 (3.92%) Marketing Executive
12 111 (3.92%) Architect
13 110 (3.89%) Front-End Developer
14 91 (3.21%) Digital Marketing Manager
15 88 (3.11%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 806 (28.47%) HTML
2 634 (22.39%) CSS
3 325 (11.48%) jQuery
4 271 (9.57%) .NET
5 255 (9.01%) HTML5
6 157 (5.55%) CSS3
7 124 (4.38%) ASP.NET
8 122 (4.31%) XML
9 100 (3.53%) Web Services
10 75 (2.65%) ASP.NET MVC
11 72 (2.54%) SOAP
12 61 (2.15%) REST
13 60 (2.12%) Sass
13 60 (2.12%) AngularJS
14 59 (2.08%) Ajax
15 54 (1.91%) JSON
15 54 (1.91%) .NET Framework
16 47 (1.66%) Flash
16 47 (1.66%) XHTML
17 45 (1.59%) Spring
Miscellaneous
1 547 (19.32%) DTV
2 537 (18.97%) Social Media
3 411 (14.52%) Analytical Skills
4 270 (9.54%) User Experience
5 142 (5.02%) Digital Media
6 130 (4.59%) Mobile App
7 76 (2.68%) Blog
8 70 (2.47%) Copywriting
9 56 (1.98%) Computer Science
10 46 (1.62%) Visualisation
11 44 (1.55%) Mathematics
12 42 (1.48%) Algorithms
13 41 (1.45%) Statistics
14 40 (1.41%) Graphic Design
15 38 (1.34%) Social Network
16 35 (1.24%) Management Information System
17 32 (1.13%) FMCG
18 31 (1.10%) Data Integration
19 25 (0.88%) Handset
19 25 (0.88%) E-Learning
Operating Systems
1 242 (8.55%) Linux
2 172 (6.08%) Windows
3 73 (2.58%) UNIX
4 60 (2.12%) Android
5 53 (1.87%) Apple iOS
6 30 (1.06%) CentOS
7 25 (0.88%) Windows Server 2008
8 20 (0.71%) Windows 7
9 17 (0.60%) Red Hat Enterprise Linux
10 13 (0.46%) Windows Server 2012
11 11 (0.39%) Mac OS
11 11 (0.39%) Windows Server 2003
12 8 (0.28%) Amazon Linux
12 8 (0.28%) Windows 8
13 7 (0.25%) Data ONTAP
13 7 (0.25%) Solaris
14 6 (0.21%) AIX
14 6 (0.21%) Windows XP
14 6 (0.21%) Windows Phone
15 5 (0.18%) Fedora
Processes & Methodologies
1 768 (27.13%) Analytics
2 647 (22.85%) SEO
3 622 (21.97%) Business Intelligence
4 567 (20.03%) Programme Management
5 494 (17.45%) E-Commerce
6 483 (17.06%) Pay per click
7 458 (16.18%) Agile Software Development
8 386 (13.63%) Project Management
9 236 (8.34%) CRM
10 228 (8.05%) Online Marketing
11 214 (7.56%) Email Marketing
12 211 (7.45%) Scrum
13 196 (6.92%) Web Analytics
14 195 (6.89%) MVC
15 186 (6.57%) Content Management
16 165 (5.83%) B2B
17 148 (5.23%) Time Management
18 145 (5.12%) Web Development
19 135 (4.77%) Marketing Strategy
20 124 (4.38%) OO
Programming Languages
1 546 (19.29%) JavaScript
2 360 (12.72%) SQL
3 326 (11.52%) PHP
4 232 (8.19%) C#
5 217 (7.67%) Java
6 106 (3.74%) Python
7 79 (2.79%) T-SQL
8 55 (1.94%) Ruby
9 51 (1.80%) C
10 48 (1.70%) R
11 46 (1.62%) C++
12 36 (1.27%) PHP5
13 35 (1.24%) PowerShell
14 32 (1.13%) Perl
15 30 (1.06%) Bash Shell
16 27 (0.95%) VBA
17 15 (0.53%) VB.NET
18 13 (0.46%) Shell Script
19 12 (0.42%) ActionScript
20 11 (0.39%) ActionScript 3.0
Qualifications
1 370 (13.07%) Degree
2 25 (0.88%) MCP
3 18 (0.64%) Security Cleared
4 14 (0.49%) CISSP
4 14 (0.49%) A+ Certification
5 13 (0.46%) Cisco Certification
5 13 (0.46%) Microsoft Certification
6 11 (0.39%) CCNA
6 11 (0.39%) ISEB
7 10 (0.35%) SC Cleared
8 8 (0.28%) CISM
8 8 (0.28%) MBA
9 7 (0.25%) CCNP
10 5 (0.18%) MCITP
10 5 (0.18%) ISTQB
10 5 (0.18%) CISA
11 4 (0.14%) CCEE
11 4 (0.14%) PMI Certification
11 4 (0.14%) MCSE
11 4 (0.14%) CCA
Quality Assurance & Compliance
1 156 (5.51%) QA
2 20 (0.71%) SLA
3 12 (0.42%) ISO/IEC 27001
3 12 (0.42%) PCI DSS
4 7 (0.25%) Sarbanes-Oxley
5 5 (0.18%) WCAG
6 4 (0.14%) HL7
6 4 (0.14%) ISO 9001
7 3 (0.11%) Data Quality
7 3 (0.11%) Section 508
8 1 (0.035%) COBIT
System Software
1 37 (1.31%) VMware Infrastructure
2 36 (1.27%) Active Directory
3 15 (0.53%) XenApp
3 15 (0.53%) XenDesktop
4 14 (0.49%) Citrix Presentation Server
5 13 (0.46%) Postfix
6 11 (0.39%) qmail
7 10 (0.35%) Hyper-V
8 8 (0.28%) Varnish
9 7 (0.25%) vSphere
9 7 (0.25%) Docker
10 6 (0.21%) Terminal Services
11 4 (0.14%) Microsoft App-V
11 4 (0.14%) XenServer
11 4 (0.14%) DFS Replication
12 2 (0.071%) KVM
12 2 (0.071%) iptables
12 2 (0.071%) Forefront TMG
12 2 (0.071%) UAG
12 2 (0.071%) Veritas Cluster Server
Systems Management
1 39 (1.38%) Puppet
2 30 (1.06%) Opscode Chef
3 21 (0.74%) SCCM
4 10 (0.35%) HAProxy
5 9 (0.32%) Systems Management Server (SMS)
6 8 (0.28%) systemd
7 5 (0.18%) HP Quality Center
8 4 (0.14%) Nagios
8 4 (0.14%) cPanel
9 3 (0.11%) HP Data Protector
9 3 (0.11%) Plesk
9 3 (0.11%) TeamSite
10 2 (0.071%) Vagrant
10 2 (0.071%) Graphite
10 2 (0.071%) Ansible
10 2 (0.071%) SELinux
11 1 (0.035%) Pingdom
11 1 (0.035%) Hyperic
11 1 (0.035%) Linux-HA
11 1 (0.035%) Red Hat Satellite
Vendors
1 556 (19.64%) SAP
2 464 (16.39%) Google
3 269 (9.50%) Microsoft
4 240 (8.48%) Adobe
5 133 (4.70%) Facebook
6 92 (3.25%) Twitter
7 89 (3.14%) Oracle
8 66 (2.33%) Omniture
9 60 (2.12%) Zend
10 58 (2.05%) IBM
11 51 (1.80%) Cisco
11 51 (1.80%) VMware
12 46 (1.62%) Tableau
13 41 (1.45%) HP
14 40 (1.41%) Citrix
15 39 (1.38%) Red Hat
16 35 (1.24%) Salesforce.com
17 33 (1.17%) Sitecore
17 33 (1.17%) hybris
18 27 (0.95%) ExactTarget
Cambridge, Cambridgeshire
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Salary: benefits
Posted: 6 hours ago
Rochdale, Lancashire
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Salary: benefits
Posted: 6 hours ago
Kingswood, Surrey
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Salary: Great Compensation & Benfits
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London
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Salary: excellent benefits
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London
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Salary: £50000 - £70000 per annum + bonus & benefits
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Bournemouth, Dorset
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Salary: £40000 - £50000 per annum + Benefits package
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Oxford, Oxfordshire
Austin Fraser
Salary: £40000 - £70000 per annum + benefits
Posted: 10 hours ago
Newbury, Berkshire
Premier Media
Salary: £40000 - £45000 per annum + benefits
Posted: 11 hours ago
London
Preferred Choice
Salary: £30000 - £40000 per annum
Posted: 11 hours ago
City, London
Preferred Choice
Salary: £20000 - £28000 per annum
Posted: 12 hours ago
Central London / West End
eCom Recruitment
Salary: From £70,000 to £75,000 per annum + Benefits + Bonus
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City, London
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Salary: From £30,000 to £30,000 per annum
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London
Preferred Choice
Salary: £30000 - £40000 per annum + 1k bonus & 8% flexible rewards
Posted: 12 hours ago
City, London
IT People First
Salary: From £45,000 to £75,000 per annum
Posted: 12 hours ago
Bristol, Avon
People Source Consulting
Salary: £50000 - £90000 per annum + excellent benefits scheme
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West London
People Source Consulting
Salary: £40000 - £54000 per annum + excellent benefits scheme
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Birmingham, West Midlands (County)
Connect
Salary: dependant on experience + benefits package
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Birmingham, West Midlands (County)
Connect
Salary: dependant on experience
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Leeds, West Yorkshire
People Source Consulting
Salary: £35000 - £40000 per annum + benefits
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