The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 18 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
18 Jan 2017
Same period 2016 Same period 2015
Digital Marketing
UK
Rank 257 276 297
Rank change year-on-year
+19 +21
Permanent jobs citing Digital Marketing 1072 1155 1112
As % of all permanent IT jobs located in the UK 1.28% 1.15% 1.08%
As % of the Processes & Methodologies category 1.45% 1.32% 1.25%
Number of salaries quoted 836 983 921
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £27,500 £24,500
10% offered a salary of more than £70,000 £70,000 £67,500
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74108 87810 88690
As % of all permanent IT jobs located in the UK 88.15% 87.70% 86.04%
Number of salaries quoted 61013 73052 73139
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £76,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Digital Marketing
Jobs Demand Trend

The demand trend of job ads citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 18 January 2017 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 18 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 1043 £42,500 - 283
London +80 468 £47,500 +5.55% 105
South East +1 194 £40,000 -11.11% 41
South West +8 154 £45,000 -18.18% 53
City of London +27 64 £55,000 +4.76% 14
Gloucestershire -9 64 £52,500 -16.00% 17
North West -6 63 £35,000 +19.65% 28
Hampshire +31 60 £47,500 +5.55% 6
Southampton +47 55 £33,500 -4.28% 2
Bristol +9 52 £45,000 -18.18% 21
West Midlands 0 48 £30,000 -7.69% 17
East of England +41 44 £37,500 +9.48% 14
Manchester -18 40 £35,750 +8.33% 18
East Midlands +24 34 £30,000 - 8
Berkshire -5 31 £50,000 +4.16% 9
Oxfordshire +27 29 £52,500 +41.89% 7
Yorkshire -15 26 £33,250 -2.20% 12
Wiltshire +49 24 £37,500 -46.42% 6
Oxford +35 22 £52,500 +2.43% 4
Staffordshire +14 22 £35,000 -26.31% 2
Surrey +10 21 £32,500 -31.57% 5
East Sussex +3 19 £40,000 -5.88%
Brighton +3 19 £40,000 -5.88%
West Yorkshire -4 19 £32,000 -5.88% 7
Lancashire +3 18 £30,500 +22.00% 6
Stafford +1 17 £35,000 +7.69%
Cheltenham +9 16 £52,500 -12.50% 4
Greenwich - 16 £65,000 -
Newbury +16 15 £37,500 -43.39% 4
Buckinghamshire +9 14 £41,250 -25.00% 4

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 18 January 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 2164 (100.00%) Marketing
2 738 (34.10%) Finance
3 636 (29.39%) Telecoms
4 618 (28.56%) Electronics
5 597 (27.59%) Business Intelligence
6 592 (27.36%) SAP
7 590 (27.26%) Programme Management
8 583 (26.94%) Manufacturing
9 575 (26.57%) SAP Oil and Gas
10 543 (25.09%) Agile Software Development
11 541 (25.00%) E-Commerce
12 521 (24.08%) Analytics
13 507 (23.43%) HTML
14 426 (19.69%) SEO
15 425 (19.64%) CSS
16 412 (19.04%) JavaScript
17 345 (15.94%) Google
18 302 (13.96%) Social Media
19 296 (13.68%) Google Analytics
20 295 (13.63%) Java
21 290 (13.40%) SQL
22 285 (13.17%) Retail
23 282 (13.03%) Pay per click
24 281 (12.99%) Analytical Skills
25 274 (12.66%) Degree
26 273 (12.62%) Web Development
27 248 (11.46%) .NET
28 238 (11.00%) CRM
29 235 (10.86%) CMS
30 230 (10.63%) C#

Digital Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 235 (10.86%) CMS
2 101 (4.67%) WordPress
3 58 (2.68%) Mule
4 56 (2.59%) JBoss
5 55 (2.54%) Umbraco
6 54 (2.50%) Tomcat
7 50 (2.31%) Mule ESB
8 36 (1.66%) Drupal
9 35 (1.62%) Confluence
9 35 (1.62%) Sitecore CMS
10 34 (1.57%) SAS
11 32 (1.48%) Adobe Experience Manager
12 30 (1.39%) Joomla!
13 29 (1.34%) SharePoint
14 27 (1.25%) IIS
15 26 (1.20%) Apache Spark
16 24 (1.11%) Apache
17 15 (0.69%) EPiServer CMS
18 10 (0.46%) nginx
18 10 (0.46%) SharePoint 2013
Applications
1 142 (6.56%) MS Excel
2 78 (3.60%) Photoshop
3 75 (3.47%) MS Office
4 66 (3.05%) MS PowerPoint
5 30 (1.39%) Adobe Illustrator
6 26 (1.20%) SPSS
7 19 (0.88%) MS Project
8 15 (0.69%) Adobe Creative Suite
9 9 (0.42%) MS Visio
10 6 (0.28%) InDesign
11 5 (0.23%) Adobe Premiere
11 5 (0.23%) Spreadsheet
12 4 (0.18%) RoboHelp
13 3 (0.14%) Adobe After Effects
14 2 (0.092%) Gliffy
14 2 (0.092%) OmniGraffle
15 1 (0.046%) Acrobat
15 1 (0.046%) PrintSoft PReS
Business Applications
1 575 (26.57%) SAP Oil and Gas
2 52 (2.40%) Magento
3 37 (1.71%) Adobe Campaign
4 21 (0.97%) OpenCart
5 18 (0.83%) FastStats
6 17 (0.79%) WebTrends
7 15 (0.69%) Eloqua
8 14 (0.65%) Dynamics CRM
9 9 (0.42%) Unica
10 5 (0.23%) SAP ERP
11 4 (0.18%) Data Workbench
11 4 (0.18%) Dynamics AX
11 4 (0.18%) Payment Gateway
12 3 (0.14%) Salesforce.com CRM
12 3 (0.14%) SAP hybris
12 3 (0.14%) Unit4 Business World
13 2 (0.092%) FastStats PeopleStage
13 2 (0.092%) Oracle EBS
13 2 (0.092%) Remedy ITSM
14 1 (0.046%) Cerner Millennium
Cloud Services
1 296 (13.68%) Google Analytics
2 160 (7.39%) SaaS
3 121 (5.59%) Amazon AWS
4 94 (4.34%) AdWords
5 55 (2.54%) Amazon EC2
6 49 (2.26%) Microsoft Azure
7 38 (1.76%) Adobe Analytics
8 21 (0.97%) MailChimp
9 19 (0.88%) GitHub
10 18 (0.83%) PaaS
11 16 (0.74%) Google Tag Manager
12 13 (0.60%) Silverpop
13 9 (0.42%) IaaS
14 8 (0.37%) Cloud Computing
15 7 (0.32%) Amazon S3
16 6 (0.28%) Virtual Private Cloud
17 5 (0.23%) Office 365
18 4 (0.18%) Amazon SQS
18 4 (0.18%) Route 53
18 4 (0.18%) SmartFocus
Communications & Networking
1 43 (1.99%) Internet
2 30 (1.39%) Firewall
3 23 (1.06%) HTTP
4 20 (0.92%) SSH
5 15 (0.69%) DNS
5 15 (0.69%) TCP/IP
5 15 (0.69%) VPN
6 12 (0.55%) SMS
6 12 (0.55%) WAN
7 11 (0.51%) LAN
7 11 (0.51%) VoIP
8 10 (0.46%) LDAP
8 10 (0.46%) SSL
9 9 (0.42%) IPsec
10 8 (0.37%) Skype
10 8 (0.37%) Wireshark
11 7 (0.32%) Broadband
11 7 (0.32%) HTTPS
12 6 (0.28%) SNMP
12 6 (0.28%) VLAN
Database & Business Intelligence
1 171 (7.90%) SQL Server
2 129 (5.96%) MySQL
3 85 (3.93%) NoSQL
4 81 (3.74%) Big Data
5 75 (3.47%) MongoDB
6 53 (2.45%) Amazon DynamoDB
7 38 (1.76%) Hadoop
8 34 (1.57%) Relational Database
8 34 (1.57%) SQL Server Integration Services
9 33 (1.52%) Data Warehouse
10 21 (0.97%) SQL Server 2012
10 21 (0.97%) SQL Server Analysis Services
11 15 (0.69%) Oracle Database
11 15 (0.69%) SQL Server Reporting Services
12 14 (0.65%) PostgreSQL
13 10 (0.46%) BusinessObjects
13 10 (0.46%) Redis
14 9 (0.42%) Crystal Reports
14 9 (0.42%) Power BI
15 7 (0.32%) Data Mining
Development Applications
1 203 (9.38%) Git (software)
2 158 (7.30%) JIRA
3 71 (3.28%) JUnit
4 65 (3.00%) Jenkins
5 54 (2.50%) Subversion
6 44 (2.03%) IntelliJ
7 40 (1.85%) Team Foundation Server
8 39 (1.80%) Selenium
9 28 (1.29%) Cucumber
10 27 (1.25%) gulp
10 27 (1.25%) Visual Studio
11 24 (1.11%) Atlassian Bamboo
12 22 (1.02%) Grunt
12 22 (1.02%) Maven
13 15 (0.69%) Zephyr
14 12 (0.55%) Mockito
15 11 (0.51%) Bitbucket
15 11 (0.51%) TestNG
16 9 (0.42%) Dreamweaver
16 9 (0.42%) Gradle
General
1 2164 (100.00%) Marketing
2 738 (34.10%) Finance
3 636 (29.39%) Telecoms
4 618 (28.56%) Electronics
5 583 (26.94%) Manufacturing
6 285 (13.17%) Retail
7 226 (10.44%) Advertising
8 67 (3.10%) Banking
9 60 (2.77%) Games
10 50 (2.31%) Publishing
11 33 (1.52%) Brand Awareness
12 30 (1.39%) Spanish Language
13 28 (1.29%) French Language
14 23 (1.06%) Legal
15 22 (1.02%) Italian Language
16 21 (0.97%) Multimedia
17 20 (0.92%) German Language
18 18 (0.83%) Pharmaceutical
19 17 (0.79%) Automotive
20 15 (0.69%) Swedish Language
Job Titles
1 579 (26.76%) Developer
2 250 (11.55%) Analyst
3 195 (9.01%) Marketing Manager
4 159 (7.35%) Senior Developer
5 122 (5.64%) Digital Marketing Manager
6 114 (5.27%) Web Developer
7 110 (5.08%) Java Developer
8 105 (4.85%) Architect
9 104 (4.81%) .NET Developer
10 93 (4.30%) Front End Developer (Client-Side Developer)
11 91 (4.21%) JavaScript Developer
12 83 (3.84%) PHP Developer
13 80 (3.70%) Marketing Executive
14 77 (3.56%) Project Manager
15 76 (3.51%) Business Analyst
16 74 (3.42%) HTML Developer
17 73 (3.37%) C# Developer
18 69 (3.19%) Digital Executive
19 68 (3.14%) Consultant
20 63 (2.91%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 507 (23.43%) HTML
2 425 (19.64%) CSS
3 248 (11.46%) .NET
4 162 (7.49%) jQuery
5 152 (7.02%) XML
6 151 (6.98%) Web Services
7 149 (6.89%) HTML5
8 138 (6.38%) REST
9 135 (6.24%) ASP.NET
10 131 (6.05%) AngularJS
11 112 (5.18%) Spring
12 106 (4.90%) SOAP
13 97 (4.48%) JSON
14 83 (3.84%) ASP.NET MVC
14 83 (3.84%) CSS3
15 68 (3.14%) Hibernate
16 66 (3.05%) Spring MVC
17 56 (2.59%) Apache Camel
18 55 (2.54%) JPA
19 51 (2.36%) Sass
Miscellaneous
1 302 (13.96%) Social Media
2 281 (12.99%) Analytical Skills
3 202 (9.33%) User Experience
4 104 (4.81%) Mobile App
5 63 (2.91%) Computer Science
5 63 (2.91%) Digital Media
6 53 (2.45%) Algorithms
7 35 (1.62%) Statistics
8 32 (1.48%) Blog
8 32 (1.48%) Mathematics
9 31 (1.43%) FMCG
10 30 (1.39%) Fintech
11 28 (1.29%) Data Integration
12 27 (1.25%) Management Information System
13 26 (1.20%) Copywriting
14 23 (1.06%) Enterprise Software
15 17 (0.79%) iPad
15 17 (0.79%) Visualisation
16 16 (0.74%) e-Learning
17 14 (0.65%) NHS
Operating Systems
1 179 (8.27%) Linux
2 70 (3.23%) Windows
3 44 (2.03%) Apple iOS
4 35 (1.62%) Unix
5 27 (1.25%) Android
6 21 (0.97%) CentOS
6 21 (0.97%) Windows Server
7 10 (0.46%) Red Hat Enterprise Linux
8 7 (0.32%) Windows Server 2012
9 6 (0.28%) Solaris
9 6 (0.28%) Windows 7
9 6 (0.28%) Windows Server 2008
10 5 (0.23%) Mac OS X
11 4 (0.18%) Mac OS
11 4 (0.18%) Oracle Linux
11 4 (0.18%) VMS
12 3 (0.14%) Ubuntu
12 3 (0.14%) Windows 8
12 3 (0.14%) Windows Server 2003
13 2 (0.092%) Windows XP
Processes & Methodologies
1 597 (27.59%) Business Intelligence
2 590 (27.26%) Programme Management
3 543 (25.09%) Agile Software Development
4 541 (25.00%) E-Commerce
5 521 (24.08%) Analytics
6 426 (19.69%) SEO
7 282 (13.03%) Pay per click
8 273 (12.62%) Web Development
9 238 (11.00%) CRM
10 228 (10.54%) MVC
11 215 (9.94%) Scrum
12 189 (8.73%) Project Management
13 169 (7.81%) TDD
14 167 (7.72%) Content Management
15 150 (6.93%) Email Marketing
16 129 (5.96%) Stakeholder Management
17 123 (5.68%) OO
18 116 (5.36%) Front End Development
19 115 (5.31%) Software Engineering
19 115 (5.31%) Web Analytics
Programming Languages
1 412 (19.04%) JavaScript
2 295 (13.63%) Java
3 290 (13.40%) SQL
4 230 (10.63%) C#
5 218 (10.07%) PHP
6 124 (5.73%) Python
7 71 (3.28%) Ruby
8 53 (2.45%) C++
9 40 (1.85%) T-SQL
10 32 (1.48%) Bash Shell
10 32 (1.48%) C
11 27 (1.25%) R
12 23 (1.06%) Go
13 21 (0.97%) Apple Swift
13 21 (0.97%) Perl
14 18 (0.83%) Objective-C
14 18 (0.83%) PL/SQL
14 18 (0.83%) PowerShell
15 15 (0.69%) Clojure
15 15 (0.69%) VBA
Qualifications
1 274 (12.66%) Degree
2 50 (2.31%) ISEB
3 27 (1.25%) Security Cleared
4 20 (0.92%) ISTQB
5 15 (0.69%) CISSP
6 12 (0.55%) Analytics IQ
7 11 (0.51%) PRINCE2 Practitioner
8 10 (0.46%) CISA
8 10 (0.46%) SC Cleared
9 8 (0.37%) OCMJEA
9 8 (0.37%) PMI Certification
9 8 (0.37%) Sun Certification
10 7 (0.32%) CCNA
10 7 (0.32%) Cisco Certification
10 7 (0.32%) MBA
10 7 (0.32%) PMP
11 6 (0.28%) CEH
11 6 (0.28%) CISM
12 5 (0.23%) CIMA
12 5 (0.23%) Microsoft Certification
Quality Assurance & Compliance
1 59 (2.73%) QA
2 18 (0.83%) SLA
3 15 (0.69%) PCI DSS
4 12 (0.55%) ISO/IEC 27001
5 7 (0.32%) Data Quality
6 6 (0.28%) WCAG
7 2 (0.092%) HL7
8 1 (0.046%) COBIT
8 1 (0.046%) GDPR
8 1 (0.046%) ISO 9001
8 1 (0.046%) ISO27002
8 1 (0.046%) PA-DSS
8 1 (0.046%) Sarbanes-Oxley
System Software
1 34 (1.57%) Docker
2 30 (1.39%) Active Directory
3 25 (1.16%) VMware Infrastructure
4 10 (0.46%) VMware ESXi
5 6 (0.28%) Hyper-V
6 4 (0.18%) vSphere
7 2 (0.092%) Apache Flume
7 2 (0.092%) etcd
7 2 (0.092%) flannel
7 2 (0.092%) VMware ESX
8 1 (0.046%) KVM
8 1 (0.046%) NFS
8 1 (0.046%) OpenSSH
8 1 (0.046%) Samba
8 1 (0.046%) Squid
8 1 (0.046%) Varnish
8 1 (0.046%) Xen
Systems Management
1 40 (1.85%) Puppet
2 35 (1.62%) Ansible
3 20 (0.92%) Terraform
4 17 (0.79%) Kubernetes
4 17 (0.79%) Opscode Chef
5 15 (0.69%) rkt
6 14 (0.65%) Mesos
6 14 (0.65%) Nagios
6 14 (0.65%) Rancher
7 5 (0.23%) HP Quality Center
8 4 (0.18%) Salt
8 4 (0.18%) ZABBIX
9 3 (0.14%) HAProxy
9 3 (0.14%) Nmap
10 2 (0.092%) Graphite
10 2 (0.092%) Nessus
10 2 (0.092%) Sysdig
10 2 (0.092%) Systems Management Server (SMS)
11 1 (0.046%) Grafana
11 1 (0.046%) ThinApp
Vendors
1 592 (27.36%) SAP
2 345 (15.94%) Google
3 202 (9.33%) Adobe
3 202 (9.33%) Microsoft
4 79 (3.65%) Oracle
5 57 (2.63%) Apple
6 56 (2.59%) Sitecore
7 52 (2.40%) Salesforce.com
8 43 (1.99%) VMware
9 39 (1.80%) Facebook
10 37 (1.71%) Twitter
11 33 (1.52%) EPiServer
12 30 (1.39%) Optimizely
13 23 (1.06%) Omniture
14 22 (1.02%) Red Hat
15 21 (0.97%) Cisco
16 20 (0.92%) Salesforce Marketing Cloud
17 19 (0.88%) hybris
18 18 (0.83%) Marketo
18 18 (0.83%) Zend
Bristol, Avon
People Source Consulting
Salary: £25000 - £32500 per annum
Posted: 14 hours ago
Wolverhampton, West Midlands (County)
Senitor Associates
Salary: £25000 - £35000 per annum + bonus, pension etc
Posted: 16 hours ago
Bristol, Avon
People Source Consulting
Salary: £50000 - £70000 per annum
Posted: 13 hours ago
Leicester, Leicestershire
Senitor Associates
Salary: £25000 - £30000 per annum
Posted: 13 hours ago
London
People Source Consulting
Salary: £50000 - £60000 per annum
Posted: Yesterday
Gloucester, Gloucestershire
People Source Consulting
Salary: £25000 - £30000 per annum
Posted: 14 hours ago
Gloucestershire
People Source Consulting
Salary: £45000 - £60000 per annum + Benefits
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Newbury, Berkshire
Senitor Associates
Salary: £40000 - £60000 per annum
Posted: 13 hours ago
Gloucestershire
People Source Consulting
Salary: £24000 - £30000 per annum + Great Benefits
Posted: 15 hours ago
Gloucestershire
People Source Consulting
Salary: £80000 - £85000 per annum + Benefits
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Gloucestershire
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Salary: £70000 - £75000 per annum + Benefits
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London
People Source Consulting
Salary: £38440 - £45000 per annum + excellent benefits package
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People Source Consulting
Salary: £55000 - £60000 per annum + benefits + Bonus
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Coventry, West Midlands (County)
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Salary: £20000 - £25000 per annum
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Salary: Up to £35,000 per annum + 20% bonus and amazing benifits
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Salary: From £20,000 to £25,000 per annum + Bonus + Training + Benefits
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Gloucestershire
People Source Consulting
Salary: £40000 - £45000 per annum
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People Source Consulting
Salary: £60000 - £80000 per annum + benefits
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People Source Consulting
Salary: £25000 - £30000 per annum + Benefits
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Salary: £18000 - £22000 per annum
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City, London
Oliver James Associates
Salary: £60000 - £80000 per annum + Pension, healthcare + More
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London
People Source Consulting
Salary: £55000 - £65000 per annum + Benefits Package
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Lichfield, Staffordshire
Webrecruit
Salary: From £30,000 to £35,000 per annum Plus Benefits
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London
People Source Consulting
Salary: £35000 - £45000 per annum + Bonus and benefits package
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London
Verticality Ltd
Salary: £35000 - £55000 per annum, Benefits Bonus + Benefits Package
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People Source Consulting
Salary: £40000 - £45000 per annum + benefits (in advert body)
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Spectrum IT Recruitment (South) Ltd
Salary: £35000 - £45000 per annum + training & benefits
Posted: Yesterday