The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Digital Marketing
Rank 274 242 255
Rank change year-on-year
-32 +13
Permanent jobs citing Digital Marketing 1144 1454 1452
As % of all permanent IT jobs located in the UK 1.16% 1.33% 1.22%
As % of the Processes & Methodologies category 1.32% 1.53% 1.43%
Number of salaries quoted 992 1126 1016
Median salary £44,000 £40,000 £40,000
Median salary % change year-on-year
+10.00% -
90% offered a salary of more than £27,500 £25,000 £25,000
10% offered a salary of more than £70,000 £65,000 £65,000
UK excluding London median salary £40,000 £40,000 £35,000
% change year-on-year
- +14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86444 95076 101495
As % of all permanent IT jobs located in the UK 87.86% 86.85% 85.48%
Number of salaries quoted 72313 77694 82267
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Digital Marketing
Jobs Demand Trend

The demand trend of job ads citing Digital Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 28 June 2016 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 28 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 1092 £45,000 +12.50% 261
London 0 511 £49,500 +10.00% 93
South East -31 260 £37,500 -6.25% 55
South West +11 107 £45,000 -4.25% 45
North West -43 64 £35,000 +19.65% 28
Surrey -2 61 £37,500 -6.25% 12
City of London -41 52 £40,000 -11.11% 17
Berkshire -20 48 £47,500 +5.55% 11
Hampshire +10 45 £37,500 -9.09% 14
Bristol +32 43 £45,000 -3.22% 22
Yorkshire -3 41 £32,500 +6.55% 12
East of England +2 40 £30,000 -25.00% 13
Manchester -19 38 £40,000 +33.33% 17
Gloucestershire +1 37 £55,000 -12.00% 11
West Midlands -30 34 £42,500 +21.42% 5
West Yorkshire 0 33 £36,250 +22.88% 8
West Sussex +10 30 £30,000 -29.41% 4
Leeds +5 28 £37,500 +25.00% 5
Guildford 0 24 £45,000 +12.50% 5
Scotland +1 23 £41,000 +24.24% 6
East Midlands -1 21 £32,500 -7.14% 7
East Sussex -12 20 £32,500 -7.14% 2
Buckinghamshire +26 19 £42,500 +28.78% 6
Teddington - 19 £30,000 -
Oxfordshire -21 18 £60,000 +50.00% 3
Basingstoke -8 17 £56,250 - 4
Brighton -20 17 £32,500 -7.14% 2
Crawley -7 16 £30,000 -29.41% 1
Somerset +4 15 £37,500 -3.22% 5
Edinburgh +8 14 £45,500 +46.77% 3

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 28 June 2016, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 2425 (100.00%) Marketing
2 916 (37.77%) Finance
3 862 (35.55%) Business Intelligence
4 833 (34.35%) Telecoms
5 799 (32.95%) Electronics
6 798 (32.91%) Programme Management
7 785 (32.37%) Manufacturing
7 785 (32.37%) SAP
8 783 (32.29%) SAP Oil and Gas
9 676 (27.88%) HTML
10 642 (26.47%) Agile Software Development
11 600 (24.74%) CSS
12 529 (21.81%) JavaScript
13 495 (20.41%) Analytics
14 401 (16.54%) E-Commerce
15 392 (16.16%) SQL
16 332 (13.69%) SEO
17 328 (13.53%) Analytical Skills
18 307 (12.66%) Degree
19 300 (12.37%) Google
20 296 (12.21%) Web Development
21 287 (11.84%) Project Management
22 286 (11.79%) jQuery
23 280 (11.55%) PHP
24 265 (10.93%) .NET
25 262 (10.80%) Microsoft
26 255 (10.52%) User Experience
27 253 (10.43%) CRM
28 250 (10.31%) C#
28 250 (10.31%) MVC

Digital Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 231 (9.53%) CMS
2 107 (4.41%) WordPress
3 72 (2.97%) SAS
4 68 (2.80%) Drupal
5 61 (2.52%) Apache
6 47 (1.94%) SharePoint
7 44 (1.81%) Umbraco
8 39 (1.61%) Tomcat
9 38 (1.57%) Sitecore CMS
10 37 (1.53%) JBoss
11 31 (1.28%) IIS
11 31 (1.28%) Mule
12 27 (1.11%) Adobe Experience Manager
13 24 (0.99%) Mule ESB
14 23 (0.95%) nginx
15 21 (0.87%) Confluence
16 20 (0.82%) Apache Spark
17 18 (0.74%) Elasticsearch
18 14 (0.58%) Joomla!
19 13 (0.54%) Kentico
Applications
1 168 (6.93%) MS Excel
2 141 (5.81%) Photoshop
3 109 (4.49%) MS Office
4 79 (3.26%) MS PowerPoint
5 61 (2.52%) Adobe Illustrator
6 46 (1.90%) Adobe Creative Suite
7 27 (1.11%) InDesign
8 26 (1.07%) MS Project
9 17 (0.70%) Adobe After Effects
10 15 (0.62%) MS Visio
10 15 (0.62%) SPSS
11 11 (0.45%) Spreadsheet
12 9 (0.37%) Fireworks
13 6 (0.25%) Acrobat
13 6 (0.25%) Adobe Premiere
14 5 (0.21%) Final Cut Pro
15 4 (0.16%) ImageReady
16 3 (0.12%) OmniGraffle
16 3 (0.12%) PrintSoft PReS
17 2 (0.082%) Adobe Captivate
Business Applications
1 783 (32.29%) SAP Oil and Gas
2 61 (2.52%) Magento
3 27 (1.11%) Adobe Campaign
4 22 (0.91%) Eloqua
4 22 (0.91%) Unica
5 19 (0.78%) Dynamics CRM
6 17 (0.70%) WebTrends
7 12 (0.49%) FastStats
8 10 (0.41%) Salesforce.com CRM
9 4 (0.16%) RMDS
10 3 (0.12%) FastStats PeopleStage
11 2 (0.082%) Oracle BPM
11 2 (0.082%) Radian6
11 2 (0.082%) Remedy ITSM
11 2 (0.082%) Unit4 Business World
12 1 (0.041%) Oracle CRM
12 1 (0.041%) Oracle ERP
12 1 (0.041%) Retail-J
12 1 (0.041%) SAP MDM
12 1 (0.041%) SDL Web 8
Cloud Services
1 215 (8.87%) Google Analytics
2 141 (5.81%) SaaS
3 92 (3.79%) Amazon AWS
4 64 (2.64%) AdWords
5 46 (1.90%) Microsoft Azure
6 40 (1.65%) Silverpop
7 39 (1.61%) Adobe Analytics
8 35 (1.44%) Amazon EC2
9 34 (1.40%) Cloud Computing
10 24 (0.99%) Google Tag Manager
11 17 (0.70%) Office 365
12 13 (0.54%) Google Cloud Platform
13 11 (0.45%) GitHub
14 7 (0.29%) Amazon S3
15 5 (0.21%) Heroku
15 5 (0.21%) iPaaS
16 4 (0.16%) IaaS
16 4 (0.16%) Pure360
17 3 (0.12%) Basecamp
17 3 (0.12%) Route 53
Communications & Networking
1 65 (2.68%) Internet
2 36 (1.48%) Firewall
3 34 (1.40%) WAN
4 31 (1.28%) LAN
5 30 (1.24%) VPN
6 26 (1.07%) DNS
6 26 (1.07%) TCP/IP
7 23 (0.95%) HTTP
8 22 (0.91%) SSH
9 17 (0.70%) VoIP
10 15 (0.62%) Intranet
11 14 (0.58%) SAN
12 12 (0.49%) IPsec
13 11 (0.45%) MPLS
13 11 (0.45%) Wireshark
14 10 (0.41%) HTTPS
14 10 (0.41%) tcpdump
14 10 (0.41%) Wireless
15 9 (0.37%) LDAP
16 8 (0.33%) SMS
Database & Business Intelligence
1 190 (7.84%) MySQL
1 190 (7.84%) SQL Server
2 86 (3.55%) Big Data
3 75 (3.09%) NoSQL
4 73 (3.01%) MongoDB
5 42 (1.73%) Hadoop
5 42 (1.73%) Relational Database
6 39 (1.61%) PostgreSQL
7 33 (1.36%) SQL Server Reporting Services
8 32 (1.32%) Amazon DynamoDB
9 30 (1.24%) SQL Server Integration Services
10 27 (1.11%) Data Warehouse
11 26 (1.07%) SQL Server 2008
11 26 (1.07%) SQL Server 2014
12 25 (1.03%) Redis
13 24 (0.99%) Oracle Database
13 24 (0.99%) SQL Server 2012
14 23 (0.95%) RDBMS
15 15 (0.62%) Data Mining
16 14 (0.58%) Apache Hive
Development Applications
1 160 (6.60%) Git (software)
2 131 (5.40%) JIRA
3 64 (2.64%) Jenkins
3 64 (2.64%) Visual Studio
4 53 (2.19%) Subversion
5 52 (2.14%) JUnit
5 52 (2.14%) Team Foundation Server
6 40 (1.65%) Selenium
7 34 (1.40%) Dreamweaver
8 29 (1.20%) Cucumber
9 28 (1.15%) gulp
10 26 (1.07%) Grunt
11 25 (1.03%) IntelliJ
12 17 (0.70%) TeamCity
13 16 (0.66%) WebDriver
14 15 (0.62%) Maven
15 13 (0.54%) Atlassian Bamboo
16 11 (0.45%) Bower
16 11 (0.45%) Zephyr
17 10 (0.41%) Axure RP
General
1 2425 (100.00%) Marketing
2 916 (37.77%) Finance
3 833 (34.35%) Telecoms
4 799 (32.95%) Electronics
5 785 (32.37%) Manufacturing
6 223 (9.20%) Retail
7 144 (5.94%) Advertising
8 74 (3.05%) Games
9 69 (2.85%) Banking
10 52 (2.14%) Publishing
11 36 (1.48%) German Language
12 29 (1.20%) French Language
12 29 (1.20%) Law
13 27 (1.11%) Legal
14 22 (0.91%) Pharmaceutical
15 21 (0.87%) Brand Awareness
16 14 (0.58%) Multimedia
17 10 (0.41%) Automotive
18 7 (0.29%) Investment Banking
18 7 (0.29%) Spanish Language
Job Titles
1 658 (27.13%) Developer
2 286 (11.79%) Analyst
3 161 (6.64%) Senior Developer
4 156 (6.43%) Project Manager
5 147 (6.06%) Marketing Manager
6 140 (5.77%) PHP Developer
7 134 (5.53%) Architect
8 116 (4.78%) .NET Developer
8 116 (4.78%) Web Developer
9 114 (4.70%) Designer
10 110 (4.54%) Digital Marketing Manager
11 109 (4.49%) Front End Developer (Client-Side Developer)
12 99 (4.08%) Consultant
13 90 (3.71%) C# Developer
14 80 (3.30%) JavaScript Developer
15 72 (2.97%) Business Analyst
16 71 (2.93%) Java Developer
17 70 (2.89%) Digital Project Manager
18 67 (2.76%) Account Manager
19 66 (2.72%) HTML Developer
Libraries, Frameworks & Software Standards
1 676 (27.88%) HTML
2 600 (24.74%) CSS
3 286 (11.79%) jQuery
4 265 (10.93%) .NET
5 201 (8.29%) HTML5
6 145 (5.98%) XML
7 141 (5.81%) Web Services
8 135 (5.57%) ASP.NET
9 126 (5.20%) AngularJS
9 126 (5.20%) CSS3
10 100 (4.12%) Spring
11 96 (3.96%) LAMP
12 95 (3.92%) JSON
13 94 (3.88%) SOAP
14 76 (3.13%) REST
15 71 (2.93%) ASP.NET MVC
15 71 (2.93%) Sass
16 64 (2.64%) Twitter Bootstrap
17 60 (2.47%) Hibernate
18 57 (2.35%) ASP.NET Web API
Miscellaneous
1 328 (13.53%) Analytical Skills
2 255 (10.52%) User Experience
3 248 (10.23%) Social Media
4 94 (3.88%) Computer Science
5 58 (2.39%) Mobile App
6 52 (2.14%) FMCG
7 41 (1.69%) Blog
8 40 (1.65%) Management Information System
9 39 (1.61%) Statistics
10 38 (1.57%) Digital Media
11 36 (1.48%) Visualisation
12 35 (1.44%) Mathematics
13 34 (1.40%) Algorithms
14 25 (1.03%) Online Games
15 24 (0.99%) Graphic Design
16 23 (0.95%) Data Integration
17 22 (0.91%) Copywriting
18 19 (0.78%) Enterprise Software
18 19 (0.78%) NHS
19 18 (0.74%) Fintech
Operating Systems
1 231 (9.53%) Linux
2 125 (5.15%) Windows
3 59 (2.43%) Unix
4 38 (1.57%) Windows Server
5 32 (1.32%) Android
6 30 (1.24%) Apple iOS
7 17 (0.70%) Windows Server 2008
7 17 (0.70%) Windows Server 2012
8 16 (0.66%) Windows 7
9 10 (0.41%) Windows 8
10 9 (0.37%) Red Hat Enterprise Linux
11 8 (0.33%) Mac OS X
11 8 (0.33%) Windows 10
12 6 (0.25%) AIX
12 6 (0.25%) Solaris
12 6 (0.25%) Windows Server 2003
13 5 (0.21%) CentOS
13 5 (0.21%) Windows Mobile
14 4 (0.16%) Debian
15 3 (0.12%) Fedora
Processes & Methodologies
1 862 (35.55%) Business Intelligence
2 798 (32.91%) Programme Management
3 642 (26.47%) Agile Software Development
4 495 (20.41%) Analytics
5 401 (16.54%) E-Commerce
6 332 (13.69%) SEO
7 296 (12.21%) Web Development
8 287 (11.84%) Project Management
9 253 (10.43%) CRM
10 250 (10.31%) MVC
11 224 (9.24%) Pay per click
12 220 (9.07%) Scrum
13 174 (7.18%) TDD
14 158 (6.52%) Front End Development
15 149 (6.14%) Content Management
16 131 (5.40%) Software Engineering
17 126 (5.20%) OO
18 118 (4.87%) BDD
19 114 (4.70%) Email Marketing
19 114 (4.70%) Stakeholder Management
Programming Languages
1 529 (21.81%) JavaScript
2 392 (16.16%) SQL
3 280 (11.55%) PHP
4 250 (10.31%) C#
5 242 (9.98%) Java
6 133 (5.48%) Python
7 78 (3.22%) Ruby
8 61 (2.52%) T-SQL
9 55 (2.27%) C++
10 36 (1.48%) Perl
11 32 (1.32%) R
11 32 (1.32%) VB.NET
12 30 (1.24%) PowerShell
13 22 (0.91%) C
14 21 (0.87%) Bash Shell
15 20 (0.82%) VB
16 15 (0.62%) VBA
17 14 (0.58%) XAML
18 11 (0.45%) PHP 5
18 11 (0.45%) Scala
Qualifications
1 307 (12.66%) Degree
2 40 (1.65%) Security Cleared
3 33 (1.36%) SC Cleared
4 25 (1.03%) ISEB
5 24 (0.99%) CISSP
6 23 (0.95%) Cisco Certification
7 16 (0.66%) Microsoft Certification
8 13 (0.54%) CCNA
8 13 (0.54%) CCNP
8 13 (0.54%) ISTQB
8 13 (0.54%) PRINCE2 Practitioner
9 11 (0.45%) CBAP
9 11 (0.45%) PhD
10 9 (0.37%) CISM
10 9 (0.37%) PMI Certification
10 9 (0.37%) PRINCE2 Certification
11 8 (0.33%) CESG Certified Professional
11 8 (0.33%) CISMP
11 8 (0.33%) MBA
11 8 (0.33%) PCI QSA
Quality Assurance & Compliance
1 97 (4.00%) QA
2 33 (1.36%) SLA
3 27 (1.11%) PCI DSS
4 25 (1.03%) ISO/IEC 27001
5 14 (0.58%) Data Quality
6 13 (0.54%) COBIT
7 7 (0.29%) ISO27002
8 5 (0.21%) PA-DSS
9 4 (0.16%) HIPAA
9 4 (0.16%) HL7
10 3 (0.12%) Sarbanes-Oxley
10 3 (0.12%) WCAG
11 2 (0.082%) HMG Security Policy Framework
11 2 (0.082%) ISO 9001
12 1 (0.041%) Disclosure Scotland
12 1 (0.041%) ISO19770
12 1 (0.041%) ISO22301
12 1 (0.041%) JTAG
12 1 (0.041%) MiFID
System Software
1 50 (2.06%) Active Directory
2 34 (1.40%) VMware Infrastructure
3 18 (0.74%) Docker
4 11 (0.45%) Virtual Machines
5 8 (0.33%) Varnish
5 8 (0.33%) VMware ESXi
5 8 (0.33%) XenDesktop
6 6 (0.25%) vCloud
6 6 (0.25%) XenApp
7 5 (0.21%) Hyper-V
7 5 (0.21%) Snort
7 5 (0.21%) Terminal Server
7 5 (0.21%) vSphere
8 4 (0.16%) HDFS
8 4 (0.16%) VMware Workstation
9 3 (0.12%) VMware ESX
10 2 (0.082%) Firmware
10 2 (0.082%) Microsoft App-V
11 1 (0.041%) Terminal Services
11 1 (0.041%) XenServer
Systems Management
1 59 (2.43%) Puppet
2 52 (2.14%) Opscode Chef
3 34 (1.40%) Ansible
4 15 (0.62%) Nagios
5 9 (0.37%) SCCM
6 7 (0.29%) Microsoft Clustering
7 5 (0.21%) TeamSite
8 4 (0.16%) Cacti
8 4 (0.16%) logstash
9 3 (0.12%) Hadoop YARN
9 3 (0.12%) Mesos
9 3 (0.12%) Oozie
9 3 (0.12%) SCOM
9 3 (0.12%) StatsD
9 3 (0.12%) vRealize
10 2 (0.082%) Cisco CUCM
10 2 (0.082%) Cisco UCCE
10 2 (0.082%) EdgeSight
11 1 (0.041%) Microsoft Intune
11 1 (0.041%) Symantec Enterprise Vault
Vendors
1 785 (32.37%) SAP
2 300 (12.37%) Google
3 262 (10.80%) Microsoft
4 204 (8.41%) Adobe
5 95 (3.92%) Oracle
6 71 (2.93%) Salesforce.com
7 69 (2.85%) VMware
8 53 (2.19%) IBM
9 52 (2.14%) Cisco
9 52 (2.14%) Twitter
10 51 (2.10%) Sitecore
11 48 (1.98%) Apple
11 48 (1.98%) Facebook
12 39 (1.61%) Salesforce Marketing Cloud
13 33 (1.36%) HP
13 33 (1.36%) Tableau
14 28 (1.15%) Zend
15 23 (0.95%) Citrix
15 23 (0.95%) Rackspace
16 20 (0.82%) Xamarin
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