The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 3 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jun 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 248 239 321
Rank change year-on-year
-9 +82
Permanent jobs citing Digital Marketing 1318 1404 908
As % of all permanent IT jobs located in the UK 1.22% 1.18% 0.84%
As % of the Processes & Methodologies category 1.45% 1.42% 1.04%
Number of salaries quoted 1011 974 687
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £25,000 £25,000 £23,700
10% offered a salary of more than £65,000 £62,500 £62,500
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90768 98741 87630
As % of all permanent IT jobs located in the UK 84.20% 82.72% 80.75%
Number of salaries quoted 73820 80272 72083
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 3 June 2015 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 3 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 1239 £40,000 - 267
London -36 502 £45,000 -8.16% 107
South East +47 322 £40,000 +10.34% 57
City of London +10 155 £49,000 -6.66% 34
North West +10 119 £27,500 - 27
Surrey +72 92 £36,000 +2.85% 16
South West -4 86 £47,000 +25.33% 21
Berkshire +22 66 £45,000 +28.57% 13
Yorkshire +31 65 £30,000 - 16
East of England +11 62 £40,000 - 15
West Midlands +16 51 £32,500 +8.33% 11
Manchester -11 48 £29,000 +5.45% 15
Hampshire +18 42 £40,000 -28.08% 4
Leeds +26 35 £30,000 - 9
West Yorkshire +13 35 £30,000 - 9
Cheshire -3 32 £27,500 -12.00% 7
East Sussex -24 32 £35,000 +5.26% 3
Lancashire +17 31 £22,500 +3.44% 4
Brighton -19 31 £35,000 +6.06% 3
Oxfordshire +23 29 £42,500 +13.33% 2
Gloucestershire +15 29 £62,500 +25.00% 8
Woking +48 28 £27,500 +5.76%
Reading +12 28 £43,250 +33.07% 2
Guildford +31 24 £40,000 - 6
East Midlands +14 24 £35,000 -37.77% 6
Gloucester - 21 £62,500 -
Buckinghamshire -7 19 £33,750 -10.00% 7
Kent +11 18 £42,500 +13.33% 7
Bristol -18 18 £50,750 +12.77% 7
Scotland +17 17 £35,000 - 2

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 3 June 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2553 (100.00%) Marketing
2 767 (30.04%) HTML
3 654 (25.62%) CSS
4 645 (25.26%) Finance
5 634 (24.83%) Analytics
6 555 (21.74%) SEO
7 498 (19.51%) JavaScript
8 490 (19.19%) E-Commerce
9 468 (18.33%) Business Intelligence
10 466 (18.25%) Telecoms
11 457 (17.90%) Social Media
12 422 (16.53%) Pay per click
13 409 (16.02%) SAP
14 405 (15.86%) Electronics
15 404 (15.82%) Programme Management
16 394 (15.43%) Google
17 391 (15.32%) Manufacturing
18 389 (15.24%) DTV
18 389 (15.24%) SAP Oil and Gas
19 382 (14.96%) Project Management
20 360 (14.10%) Analytical Skills
21 359 (14.06%) Agile Software Development
22 357 (13.98%) Degree
23 326 (12.77%) jQuery
24 323 (12.65%) PHP
25 311 (12.18%) Google Analytics
26 301 (11.79%) SQL
27 293 (11.48%) Advertising
28 288 (11.28%) CMS
29 271 (10.61%) MySQL

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 3 June 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 288 (11.28%) CMS
2 100 (3.92%) WordPress
3 44 (1.72%) Apache
4 43 (1.68%) SAS
5 39 (1.53%) WebSphere
6 38 (1.49%) concrete5
6 38 (1.49%) ExpressionEngine
7 36 (1.41%) IIS
8 34 (1.33%) Tomcat
9 27 (1.06%) SharePoint
10 26 (1.02%) Node.js
11 24 (0.94%) Drupal
12 23 (0.90%) Sitecore CMS
12 23 (0.90%) MS Exchange
13 20 (0.78%) Umbraco
14 17 (0.67%) JBoss
14 17 (0.67%) Lync
15 15 (0.59%) Adobe Experience Manager
16 12 (0.47%) Sitefinity
16 12 (0.47%) GlassFish
Applications
1 198 (7.76%) Photoshop
2 177 (6.93%) MS Excel
3 145 (5.68%) MS Office
4 100 (3.92%) Adobe Illustrator
5 77 (3.02%) MS PowerPoint
6 64 (2.51%) Adobe Creative Suite
7 36 (1.41%) InDesign
8 32 (1.25%) MS Project
9 25 (0.98%) Fireworks
10 21 (0.82%) MS Visio
11 18 (0.71%) SPSS
12 15 (0.59%) Adobe After Effects
13 14 (0.55%) Acrobat
13 14 (0.55%) Spreadsheet
14 6 (0.24%) PrintSoft PReS
15 5 (0.20%) FastStats
16 4 (0.16%) PowerPivot
16 4 (0.16%) Adobe Captivate
17 2 (0.078%) Final Cut Pro
18 1 (0.039%) CINEMA 4D
Business Applications
1 389 (15.24%) SAP Oil and Gas
2 72 (2.82%) Magento
3 34 (1.33%) WebTrends
4 18 (0.71%) Adobe Campaign
5 16 (0.63%) Dynamics CRM
6 13 (0.51%) Unica
7 5 (0.20%) Shopify
8 2 (0.078%) Remedy ITSM
9 1 (0.039%) SAP BPC
9 1 (0.039%) Radian6
Cloud Services
1 311 (12.18%) Google Analytics
2 103 (4.03%) SaaS
3 43 (1.68%) Amazon AWS
4 34 (1.33%) Adobe Analytics
5 30 (1.18%) Amazon EC2
6 19 (0.74%) Microsoft Azure
7 14 (0.55%) Silverpop
8 13 (0.51%) IaaS
9 12 (0.47%) Office 365
10 8 (0.31%) Cloud Computing
11 7 (0.27%) PaaS
12 5 (0.20%) Yammer
13 4 (0.16%) Google Cloud Platform
13 4 (0.16%) GitHub
13 4 (0.16%) Amazon S3
13 4 (0.16%) Google App Engine
14 3 (0.12%) Virtual Private Cloud
14 3 (0.12%) Azure Active Directory
15 2 (0.078%) Responsys
15 2 (0.078%) MailChimp
Communications & Networking
1 104 (4.07%) Internet
2 43 (1.68%) Firewall
3 41 (1.61%) DNS
4 30 (1.18%) WAN
5 28 (1.10%) SSL
6 27 (1.06%) LAN
7 22 (0.86%) SMS
8 21 (0.82%) TCP/IP
9 20 (0.78%) HTTP
10 18 (0.71%) Unified Communications
11 17 (0.67%) VoIP
12 16 (0.63%) VPN
12 16 (0.63%) Wireless
13 15 (0.59%) SAN
14 14 (0.55%) Intranet
14 14 (0.55%) IPsec
14 14 (0.55%) VLAN
15 13 (0.51%) DHCP
16 12 (0.47%) OSPF
16 12 (0.47%) BGP
Database & Business Intelligence
1 271 (10.61%) MySQL
2 190 (7.44%) SQL Server
3 75 (2.94%) Big Data
4 49 (1.92%) SQL Server 2008
5 48 (1.88%) Relational Database
6 45 (1.76%) Data Warehouse
7 42 (1.65%) SQL Server Integration Services
8 36 (1.41%) SQL Server Reporting Services
9 34 (1.33%) SQL Server Analysis Services
10 29 (1.14%) Data Mining
11 28 (1.10%) SQL Server 2005
12 26 (1.02%) NoSQL
13 24 (0.94%) MongoDB
14 18 (0.71%) SQL Server 2012
15 17 (0.67%) QlikView
16 13 (0.51%) Spotfire
16 13 (0.51%) Hadoop
17 12 (0.47%) MS Access
18 11 (0.43%) PostgreSQL
19 10 (0.39%) RDBMS
Development Applications
1 150 (5.88%) Git (software)
2 80 (3.13%) Subversion
3 39 (1.53%) Appcelerator Titanium
4 37 (1.45%) Dreamweaver
5 36 (1.41%) Visual Studio
6 32 (1.25%) Jenkins
7 27 (1.06%) JIRA
8 21 (0.82%) Selenium
9 17 (0.67%) Team Foundation Server
10 14 (0.55%) RSpec
11 12 (0.47%) JUnit
11 12 (0.47%) Maven
12 10 (0.39%) Cucumber
13 8 (0.31%) Axure RP
14 7 (0.27%) WebDriver
14 7 (0.27%) NUnit
14 7 (0.27%) VSS/SourceSafe
14 7 (0.27%) IntelliJ
14 7 (0.27%) SpecFlow
14 7 (0.27%) Grunt
General
1 2553 (100.00%) Marketing
2 645 (25.26%) Finance
3 466 (18.25%) Telecoms
4 405 (15.86%) Electronics
5 391 (15.32%) Manufacturing
6 293 (11.48%) Advertising
7 211 (8.26%) Retail
8 64 (2.51%) Games
8 64 (2.51%) Banking
9 51 (2.00%) Automotive
10 48 (1.88%) Publishing
11 39 (1.53%) Pharmaceutical
12 30 (1.18%) Legal
13 29 (1.14%) Back Office
14 18 (0.71%) Multimedia
15 14 (0.55%) Law
15 14 (0.55%) German Language
16 12 (0.47%) Retail Banking
17 8 (0.31%) French Language
17 8 (0.31%) Danish Language
Job Titles
1 630 (24.68%) Developer
2 200 (7.83%) Analyst
3 163 (6.38%) Marketing Manager
4 159 (6.23%) Project Manager
5 148 (5.80%) PHP Developer
6 141 (5.52%) Account Manager
7 140 (5.48%) PPC Executive
8 139 (5.44%) PPC Manager
8 139 (5.44%) PPC Analyst
8 139 (5.44%) PPC Specialist
9 133 (5.21%) Senior Developer
10 123 (4.82%) Web Developer
10 123 (4.82%) Front-End Developer
11 118 (4.62%) Designer
12 109 (4.27%) Consultant
13 99 (3.88%) Senior Manager
14 94 (3.68%) Marketing Executive
15 93 (3.64%) Architect
16 92 (3.60%) Digital Marketing Manager
17 78 (3.06%) .NET Developer
Libraries, Frameworks & Software Standards
1 767 (30.04%) HTML
2 654 (25.62%) CSS
3 326 (12.77%) jQuery
4 269 (10.54%) HTML5
5 227 (8.89%) .NET
6 170 (6.66%) CSS3
7 125 (4.90%) ASP.NET
8 95 (3.72%) XML
9 74 (2.90%) Sass
10 62 (2.43%) Web Services
11 61 (2.39%) LESS
12 59 (2.31%) ASP.NET MVC
13 56 (2.19%) XHTML
13 56 (2.19%) AngularJS
14 51 (2.00%) Flash
15 50 (1.96%) Ajax
16 47 (1.84%) JSON
17 46 (1.80%) Laravel
18 45 (1.76%) CakePHP
19 42 (1.65%) LAMP
Miscellaneous
1 457 (17.90%) Social Media
2 389 (15.24%) DTV
3 360 (14.10%) Analytical Skills
4 261 (10.22%) User Experience
5 141 (5.52%) Mobile App
6 124 (4.86%) Digital Media
7 68 (2.66%) Copywriting
8 62 (2.43%) Blog
9 41 (1.61%) Statistics
10 37 (1.45%) Mathematics
11 36 (1.41%) Visualisation
12 32 (1.25%) Data Centre
13 31 (1.21%) E-Learning
14 27 (1.06%) Computer Science
15 25 (0.98%) Social Network
16 24 (0.94%) Management Information System
16 24 (0.94%) FMCG
16 24 (0.94%) Graphic Design
17 22 (0.86%) Algorithms
18 20 (0.78%) Data Integration
Operating Systems
1 183 (7.17%) Linux
2 141 (5.52%) Windows
3 61 (2.39%) UNIX
4 32 (1.25%) Android
5 29 (1.14%) Apple iOS
6 21 (0.82%) Windows 7
7 19 (0.74%) CentOS
8 16 (0.63%) Windows Server 2008
9 14 (0.55%) Windows XP
10 11 (0.43%) Mac OS
10 11 (0.43%) Red Hat Enterprise Linux
11 10 (0.39%) Windows 8
11 10 (0.39%) Windows Server 2012
11 10 (0.39%) Solaris
12 8 (0.31%) Fedora
13 7 (0.27%) Windows Server 2003
14 6 (0.24%) AIX
15 4 (0.16%) Amazon Linux
16 3 (0.12%) Ubuntu
17 2 (0.078%) Windows Phone
Processes & Methodologies
1 634 (24.83%) Analytics
2 555 (21.74%) SEO
3 490 (19.19%) E-Commerce
4 468 (18.33%) Business Intelligence
5 422 (16.53%) Pay per click
6 404 (15.82%) Programme Management
7 382 (14.96%) Project Management
8 359 (14.06%) Agile Software Development
9 239 (9.36%) Online Marketing
10 234 (9.17%) CRM
11 188 (7.36%) Web Development
12 180 (7.05%) B2B
12 180 (7.05%) Email Marketing
13 177 (6.93%) MVC
14 161 (6.31%) Content Management
15 157 (6.15%) Scrum
16 153 (5.99%) Web Design
17 144 (5.64%) Web Analytics
18 122 (4.78%) OO
18 122 (4.78%) Marketing Strategy
Programming Languages
1 498 (19.51%) JavaScript
2 323 (12.65%) PHP
3 301 (11.79%) SQL
4 210 (8.23%) C#
5 160 (6.27%) Java
6 73 (2.86%) T-SQL
7 68 (2.66%) Python
8 46 (1.80%) C
9 44 (1.72%) PHP5
10 42 (1.65%) Ruby
11 39 (1.53%) C++
12 34 (1.33%) R
13 26 (1.02%) Perl
14 24 (0.94%) PowerShell
15 20 (0.78%) VBA
16 17 (0.67%) Bash Shell
17 15 (0.59%) ActionScript
18 11 (0.43%) VB.NET
19 10 (0.39%) Shell Script
20 8 (0.31%) ActionScript 2.0
Qualifications
1 357 (13.98%) Degree
2 27 (1.06%) MCP
3 18 (0.71%) A+ Certification
4 17 (0.67%) PMI Certification
5 16 (0.63%) Cisco Certification
6 15 (0.59%) Microsoft Certification
7 12 (0.47%) CCNP
8 11 (0.43%) Security Cleared
8 11 (0.43%) ISEB
9 9 (0.35%) PRINCE2 Certification
10 8 (0.31%) CISSP
11 7 (0.27%) PMP
12 6 (0.24%) CCNA
12 6 (0.24%) PhD
12 6 (0.24%) SC Cleared
12 6 (0.24%) PRINCE2 Practitioner
12 6 (0.24%) MCITP
13 5 (0.20%) MCSE
14 4 (0.16%) CISM
14 4 (0.16%) ISTQB
Quality Assurance & Compliance
1 153 (5.99%) QA
2 15 (0.59%) SLA
3 9 (0.35%) PCI DSS
4 7 (0.27%) ISO/IEC 27001
5 6 (0.24%) Sarbanes-Oxley
5 6 (0.24%) HL7
6 4 (0.16%) ISO 9001
6 4 (0.16%) WCAG
7 3 (0.12%) Section 508
7 3 (0.12%) Data Quality
8 1 (0.039%) COBIT
System Software
1 33 (1.29%) Active Directory
2 29 (1.14%) VMware Infrastructure
3 13 (0.51%) XenDesktop
3 13 (0.51%) XenApp
4 12 (0.47%) Citrix Presentation Server
5 11 (0.43%) Hyper-V
6 8 (0.31%) Postfix
7 6 (0.24%) vSphere
7 6 (0.24%) Varnish
7 6 (0.24%) qmail
8 4 (0.16%) UAG
8 4 (0.16%) Forefront TMG
8 4 (0.16%) ISA Server
8 4 (0.16%) Terminal Services
9 3 (0.12%) Microsoft App-V
10 2 (0.078%) Docker
10 2 (0.078%) KVM
10 2 (0.078%) iptables
10 2 (0.078%) Firmware
10 2 (0.078%) XenServer
Systems Management
1 36 (1.41%) Puppet
2 26 (1.02%) Opscode Chef
3 16 (0.63%) SCCM
4 8 (0.31%) HAProxy
5 6 (0.24%) systemd
6 3 (0.12%) HP Quality Center
6 3 (0.12%) Forefront Identity Manager
7 2 (0.078%) Ansible
7 2 (0.078%) SELinux
7 2 (0.078%) Vagrant
7 2 (0.078%) TeamSite
7 2 (0.078%) WSUS
8 1 (0.039%) HP Operations Orchestration
8 1 (0.039%) HP Data Protector
8 1 (0.039%) SCOM
8 1 (0.039%) Control-M
8 1 (0.039%) Systems Management Server (SMS)
8 1 (0.039%) Nagios
8 1 (0.039%) Windows Intune
8 1 (0.039%) Red Hat Satellite
Vendors
1 409 (16.02%) SAP
2 394 (15.43%) Google
3 223 (8.73%) Microsoft
4 199 (7.79%) Adobe
5 126 (4.94%) Facebook
6 81 (3.17%) Zend
7 80 (3.13%) Oracle
8 75 (2.94%) Twitter
9 52 (2.04%) Cisco
10 44 (1.72%) IBM
11 43 (1.68%) VMware
12 40 (1.57%) Omniture
12 40 (1.57%) HP
13 36 (1.41%) Citrix
14 32 (1.25%) Sitecore
14 32 (1.25%) Tableau
15 28 (1.10%) hybris
15 28 (1.10%) Salesforce.com
16 27 (1.06%) Red Hat
17 23 (0.90%) Yahoo!
Bristol, Avon
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Salary: £60000 - £70000 per annum + Pension and Bonus
Posted: 1 hour ago
Preston, Lancashire
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Salary: £20000 - £25000 per annum + Benefits
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Salary: £110000 - £150000 per annum + Bonus, Benefits, Stock
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Salary: £30000 - £40000 Per Annum
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Cambridge, Cambridgeshire
People Source Consulting
Salary: £40000 - £65000 per annum + Benefits
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Salary: £45000 - £52000 per annum + bonus, pension, health care etc
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Salary: Up to £35,000 per annum Flexible Hours, Private Healthcare Scheme, Opp
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People Source Consulting
Salary: £35000 - £48000 per annum + Benefits
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Salary: £36000 - £61000 per annum + Benefits
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Salary: £45000 - £50000 per annum + good benefits
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