The first table below looks at the demand for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 227 303 354
Rank change year-on-year
+76 +51
Permanent jobs citing Digital Marketing 1444 908 809
As % of all permanent IT jobs located in the UK 1.24% 0.83% 0.69%
As % of the Processes & Methodologies category 1.54% 1.06% 0.89%
Number of salaries quoted 1018 696 735
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £25,000 £22,500 £24,000
10% offered a salary of more than £62,500 £60,500 £60,000
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93783 85676 90586
As % of all permanent IT jobs located in the UK 80.39% 78.54% 77.15%
Number of salaries quoted 75746 70459 77320
Average salary £48,000 £45,000 £46,000
Average salary % change year-on-year
+6.66% -2.17%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 11 July 2014 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +78 1368 £40,000 +6.66% 181
London +55 732 £47,500 +5.55% 81
South East +48 246 £37,500 +2.73% 36
City of London +22 181 £52,500 +40.00% 19
North West +71 120 £27,500 -15.38% 20
Manchester +39 76 £27,500 -15.38% 12
South West -1 72 £32,500 +9.24% 18
East of England -1 72 £40,000 +25.00% 3
East Sussex -22 54 £33,000 -9.58% 8
Brighton -24 52 £33,000 -9.58% 8
Yorkshire -23 50 £31,250 +17.92% 5
Surrey +7 47 £40,000 +6.66% 6
Berkshire +18 45 £40,000 -5.88% 8
West Yorkshire -10 41 £30,000 +9.09% 3
Leeds -9 40 £30,000 +2.56% 3
West Midlands +28 33 £37,500 +28.20% 9
Hampshire +21 31 £30,000 +0.84% 4
Oxfordshire +28 29 £36,250 -34.09% 3
Bristol +22 29 £30,100 -5.93% 7
Cambridgeshire +21 27 £35,000 +40.00%
Cheshire - 25 £32,000 - 3
Buckinghamshire -1 24 £35,000 -6.66% 1
Cambridge - 22 £40,000 -
North East +13 19 £40,500 -46.00% 3
Hertfordshire -22 18 £35,000 - 1
County Antrim - 18 £25,000 -
Northern Ireland - 18 £25,000 -
Bedfordshire -24 17 £48,500 +125.58% 1
Birmingham +24 16 £30,000 -3.22% 3
Scotland -5 16 £35,000 -26.70% 1

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 11 July 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2765 (100.00%) Marketing
2 904 (32.69%) HTML
3 772 (27.92%) Analytics
4 759 (27.45%) SEO
5 710 (25.68%) CSS
6 665 (24.05%) Social Media
7 607 (21.95%) E-Commerce
8 605 (21.88%) JavaScript
9 535 (19.35%) Pay per click
10 493 (17.83%) Finance
11 469 (16.96%) Google
12 446 (16.13%) Advertising
13 412 (14.90%) Project Management
14 406 (14.68%) Degree
15 354 (12.80%) PHP
16 336 (12.15%) Google Analytics
17 333 (12.04%) CMS
18 306 (11.07%) Business Intelligence
19 292 (10.56%) HTML5
20 291 (10.52%) Telecoms
20 291 (10.52%) Online Marketing
21 283 (10.24%) Web Development
22 282 (10.20%) Electronics
23 280 (10.13%) SQL
24 279 (10.09%) Manufacturing
25 276 (9.98%) CRM
26 270 (9.76%) MySQL
26 270 (9.76%) Retail
27 266 (9.62%) Adobe
28 265 (9.58%) Email Marketing

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 11 July 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 333 (12.04%) CMS
2 138 (4.99%) WordPress
3 87 (3.15%) Drupal
4 49 (1.77%) Umbraco
5 42 (1.52%) SAS
6 40 (1.45%) Apache
7 34 (1.23%) Tomcat
8 33 (1.19%) Adobe CQ
9 29 (1.05%) SharePoint
10 26 (0.94%) Node.js
11 22 (0.80%) Sitecore CMS
12 20 (0.72%) Joomla!
12 20 (0.72%) IIS
13 15 (0.54%) MS Exchange
14 11 (0.40%) Confluence
14 11 (0.40%) PrestaShop
15 9 (0.33%) SugarCRM
16 8 (0.29%) Immediacy CMS
17 7 (0.25%) SilverStripe
17 7 (0.25%) ColdFusion
Applications
1 232 (8.39%) Photoshop
2 169 (6.11%) MS Excel
3 136 (4.92%) Adobe Illustrator
4 92 (3.33%) MS PowerPoint
5 85 (3.07%) MS Office
6 57 (2.06%) MS Visio
7 34 (1.23%) Fireworks
8 32 (1.16%) MS Project
9 30 (1.08%) SPSS
10 27 (0.98%) InDesign
11 25 (0.90%) OmniGraffle
12 15 (0.54%) Acrobat
13 14 (0.51%) Adobe Premiere
14 9 (0.33%) PowerPivot
15 7 (0.25%) Mingle
16 6 (0.22%) Adobe After Effects
17 4 (0.14%) Final Cut Pro
18 1 (0.036%) Windchill
18 1 (0.036%) Pro/ENGINEER
18 1 (0.036%) InfoPath
Business Applications
1 336 (12.15%) Google Analytics
2 247 (8.93%) SAP Oil and Gas
3 78 (2.82%) Magento
4 55 (1.99%) WebTrends
5 27 (0.98%) Dynamics CRM
6 23 (0.83%) SiteCatalyst
7 9 (0.33%) Tridion
7 9 (0.33%) Oracle CRM
8 4 (0.14%) Oracle EBS
9 2 (0.072%) Oracle Applications
9 2 (0.072%) Dynamics NAV
9 2 (0.072%) Oracle Payables
9 2 (0.072%) Oracle Receivables
9 2 (0.072%) Oracle General Ledger
10 1 (0.036%) Oracle EBS R12
10 1 (0.036%) Oracle iProcurement
10 1 (0.036%) Oracle Cash Management
10 1 (0.036%) Oracle Procure-to-Pay
10 1 (0.036%) Oracle 11i
10 1 (0.036%) SalesLogix
Cloud Services
1 73 (2.64%) SaaS
2 21 (0.76%) Amazon AWS
3 19 (0.69%) Microsoft Azure
4 17 (0.61%) Cloud Computing
5 15 (0.54%) Amazon EC2
6 14 (0.51%) Basecamp
7 13 (0.47%) MailChimp
8 12 (0.43%) Responsys
8 12 (0.43%) Office 365
9 6 (0.22%) IaaS
10 5 (0.18%) Trello
10 5 (0.18%) CheetahMail
11 4 (0.14%) Rackspace Cloud
12 3 (0.11%) Pure360
12 3 (0.11%) GitHub
13 2 (0.072%) Amazon S3
13 2 (0.072%) Force.com
14 1 (0.036%) PaaS
Communications & Networking
1 91 (3.29%) Internet
2 26 (0.94%) DNS
3 25 (0.90%) Firewall
4 21 (0.76%) Intranet
5 14 (0.51%) SAN
5 14 (0.51%) SSL
6 12 (0.43%) Extranet
7 9 (0.33%) Broadband
7 9 (0.33%) TCP/IP
8 8 (0.29%) HTTP
9 6 (0.22%) VLAN
9 6 (0.22%) Unified Communications
10 5 (0.18%) DHCP
10 5 (0.18%) VPN
10 5 (0.18%) IPv4
10 5 (0.18%) IPv6
11 4 (0.14%) FTP
11 4 (0.14%) WAN
11 4 (0.14%) SMTP
12 3 (0.11%) SMS
Database & Business Intelligence
1 270 (9.76%) MySQL
2 197 (7.12%) SQL Server
3 50 (1.81%) SQL Server 2008
4 48 (1.74%) Hadoop
5 41 (1.48%) Big Data
6 26 (0.94%) Relational Database
7 24 (0.87%) Mahout
8 23 (0.83%) Data Warehouse
9 22 (0.80%) SQL Server Integration Services
10 19 (0.69%) SQL Server 2005
11 17 (0.61%) Oracle Database
12 16 (0.58%) SQL Server 2012
13 15 (0.54%) SQL Server Reporting Services
14 13 (0.47%) MongoDB
15 9 (0.33%) Pentaho
15 9 (0.33%) Data Mining
15 9 (0.33%) PostgreSQL
15 9 (0.33%) CloverETL
16 8 (0.29%) Oracle Reports
17 7 (0.25%) SQL Server Analysis Services
Development Applications
1 72 (2.60%) Git (software)
2 71 (2.57%) Dreamweaver
3 65 (2.35%) Subversion
4 48 (1.74%) Visual Studio
5 38 (1.37%) JIRA
6 28 (1.01%) Axure RP
7 18 (0.65%) Balsamiq Mockups
8 13 (0.47%) Selenium
9 11 (0.40%) Maven
9 11 (0.40%) Team Foundation Server
10 10 (0.36%) Grunt
11 9 (0.33%) PhoneGap
11 9 (0.33%) Talend Open Studio
11 9 (0.33%) JUnit
12 8 (0.29%) Xcode
12 8 (0.29%) Jenkins
13 7 (0.25%) TeamCity
14 6 (0.22%) Oracle Forms
14 6 (0.22%) Eclipse
14 6 (0.22%) Cucumber
General
1 2765 (100.00%) Marketing
2 493 (17.83%) Finance
3 446 (16.13%) Advertising
4 291 (10.52%) Telecoms
5 282 (10.20%) Electronics
6 279 (10.09%) Manufacturing
7 270 (9.76%) Retail
8 92 (3.33%) Games
9 77 (2.78%) Publishing
10 41 (1.48%) Banking
10 41 (1.48%) Pharmaceutical
11 40 (1.45%) German Language
12 38 (1.37%) Legal
13 32 (1.16%) Automotive
14 29 (1.05%) French Language
15 26 (0.94%) Billing
16 25 (0.90%) Law
17 22 (0.80%) Back Office
18 21 (0.76%) Multimedia
19 12 (0.43%) Italian Language
Job Titles
1 534 (19.31%) Developer
2 292 (10.56%) Analyst
3 186 (6.73%) Marketing Manager
4 173 (6.26%) Designer
5 170 (6.15%) Project Manager
6 164 (5.93%) Web Developer
7 150 (5.42%) PPC Specialist
7 150 (5.42%) PPC Manager
7 150 (5.42%) PPC Analyst
7 150 (5.42%) PPC Executive
8 125 (4.52%) Digital Marketing Manager
9 114 (4.12%) Consultant
10 112 (4.05%) Marketing Executive
11 104 (3.76%) Front-End Developer
12 98 (3.54%) Architect
13 90 (3.25%) Account Manager
13 90 (3.25%) Digital Project Manager
14 88 (3.18%) Senior Manager
15 80 (2.89%) PHP Developer
16 74 (2.68%) Business Analyst
Libraries, Frameworks & Software Standards
1 904 (32.69%) HTML
2 710 (25.68%) CSS
3 292 (10.56%) HTML5
4 261 (9.44%) .NET
5 259 (9.37%) jQuery
6 217 (7.85%) CSS3
7 128 (4.63%) ASP.NET
8 106 (3.83%) XML
9 75 (2.71%) XHTML
10 57 (2.06%) Web Services
11 54 (1.95%) J2EE
12 48 (1.74%) Ajax
12 48 (1.74%) ASP.NET MVC
13 47 (1.70%) Flash
13 47 (1.70%) Twitter Bootstrap
14 43 (1.56%) SOAP
15 39 (1.41%) Sass
16 38 (1.37%) AngularJS
16 38 (1.37%) JSON
17 34 (1.23%) LAMP
Miscellaneous
1 665 (24.05%) Social Media
2 247 (8.93%) DTV
3 149 (5.39%) Mobile App
4 139 (5.03%) Digital Media
5 122 (4.41%) Blog
6 98 (3.54%) Mathematics
7 96 (3.47%) Computer Science
8 84 (3.04%) Copywriting
9 77 (2.78%) Open Source
10 67 (2.42%) Statistics
11 50 (1.81%) New Media
12 38 (1.37%) FMCG
13 30 (1.08%) Management Information System
14 28 (1.01%) Graphic Design
14 28 (1.01%) Online Games
15 20 (0.72%) Physics
15 20 (0.72%) Enterprise Software
16 15 (0.54%) Animation
16 15 (0.54%) Xbox
17 14 (0.51%) Economics
Operating Systems
1 165 (5.97%) Linux
2 90 (3.25%) Apple iOS
3 84 (3.04%) Android
4 82 (2.97%) Windows
5 64 (2.31%) UNIX
6 24 (0.87%) Ubuntu
7 13 (0.47%) Solaris
8 10 (0.36%) Windows Server 2008
9 9 (0.33%) CentOS
9 9 (0.33%) Windows Server 2012
10 8 (0.29%) Mac OS X
11 7 (0.25%) Fedora
12 5 (0.18%) Windows XP
13 4 (0.14%) AIX
13 4 (0.14%) HPUX
13 4 (0.14%) Windows Server 2003
13 4 (0.14%) Windows 7
13 4 (0.14%) Windows 8
14 3 (0.11%) Red Hat Enterprise Linux
15 2 (0.072%) Oracle Linux
Processes & Methodologies
1 772 (27.92%) Analytics
2 759 (27.45%) SEO
3 607 (21.95%) E-Commerce
4 535 (19.35%) Pay per click
5 412 (14.90%) Project Management
6 306 (11.07%) Business Intelligence
7 291 (10.52%) Online Marketing
8 283 (10.24%) Web Development
9 276 (9.98%) CRM
10 265 (9.58%) Email Marketing
11 257 (9.29%) B2B
12 254 (9.19%) Programme Management
13 219 (7.92%) Agile Software Development
14 211 (7.63%) Scrum
15 208 (7.52%) Content Management
16 190 (6.87%) Marketing Strategy
17 166 (6.00%) Web Design
18 159 (5.75%) MVC
19 158 (5.71%) Business Development
20 148 (5.35%) Web Analytics
Programming Languages
1 605 (21.88%) JavaScript
2 354 (12.80%) PHP
3 280 (10.13%) SQL
4 205 (7.41%) Java
5 152 (5.50%) C#
6 63 (2.28%) R
7 45 (1.63%) PHP5
8 44 (1.59%) VBA
9 41 (1.48%) Python
9 41 (1.48%) T-SQL
10 32 (1.16%) Ruby
11 31 (1.12%) MATLAB
12 25 (0.90%) Bash Shell
13 24 (0.87%) Scala
14 23 (0.83%) Objective-C
15 19 (0.69%) Perl
16 16 (0.58%) ActionScript
17 13 (0.47%) PowerShell
18 12 (0.43%) VB.NET
19 11 (0.40%) C
Qualifications
1 406 (14.68%) Degree
2 25 (0.90%) PhD
3 24 (0.87%) ITIL Certification
3 24 (0.87%) PMI Certification
4 16 (0.58%) PMP
5 13 (0.47%) Microsoft Certification
5 13 (0.47%) PRINCE2 Certification
6 7 (0.25%) ISEB
6 7 (0.25%) MCSE
7 6 (0.22%) MCP
8 5 (0.18%) Citrix Certification
8 5 (0.18%) CCNA
8 5 (0.18%) PRINCE2 Practitioner
8 5 (0.18%) Cisco Certification
8 5 (0.18%) MCITP
9 4 (0.14%) ISTQB
9 4 (0.14%) MBA
9 4 (0.14%) Security Cleared
9 4 (0.14%) APMP
9 4 (0.14%) CCEE
Quality Assurance & Compliance
1 66 (2.39%) QA
2 19 (0.69%) SLA
3 5 (0.18%) HL7
4 4 (0.14%) PCI DSS
4 4 (0.14%) Data Quality
5 3 (0.11%) Solvency II
5 3 (0.11%) ISO/IEC 27001
6 1 (0.036%) WAI
6 1 (0.036%) COBIT
System Software
1 28 (1.01%) VMware Infrastructure
2 27 (0.98%) Active Directory
3 17 (0.61%) Hyper-V
4 6 (0.22%) Xen
5 4 (0.14%) XenApp
6 3 (0.11%) XenDesktop
6 3 (0.11%) vSphere
6 3 (0.11%) Forefront TMG
6 3 (0.11%) UAG
6 3 (0.11%) Microsoft Virtual Server
6 3 (0.11%) Oracle RAC
6 3 (0.11%) ISA Server
6 3 (0.11%) VMware ESX
7 2 (0.072%) Microsoft App-V
7 2 (0.072%) Xsan
7 2 (0.072%) VMware ESXi
8 1 (0.036%) VirtualBox
8 1 (0.036%) DFS Replication
8 1 (0.036%) Sendmail
8 1 (0.036%) ProxySG
Systems Management
1 12 (0.43%) Puppet
2 9 (0.33%) Plesk
3 8 (0.29%) Opscode Chef
4 6 (0.22%) SCCM
5 5 (0.18%) Capistrano
6 4 (0.14%) SCOM
6 4 (0.14%) EMC NetWorker
6 4 (0.14%) Nagios
7 2 (0.072%) Data Guard
7 2 (0.072%) Vagrant
7 2 (0.072%) Ansible
8 1 (0.036%) YUM
8 1 (0.036%) HP UCMDB
8 1 (0.036%) Systems Management Server (SMS)
8 1 (0.036%) CA SiteMinder
8 1 (0.036%) Norton AntiVirus
8 1 (0.036%) NetBackup
8 1 (0.036%) WSUS
8 1 (0.036%) OMEGAMON
Vendors
1 469 (16.96%) Google
2 266 (9.62%) Adobe
3 260 (9.40%) SAP
4 221 (7.99%) Facebook
5 182 (6.58%) Microsoft
6 145 (5.24%) Twitter
7 79 (2.86%) Oracle
8 53 (1.92%) Zend
9 52 (1.88%) Omniture
10 41 (1.48%) Salesforce.com
11 37 (1.34%) Yahoo!
12 33 (1.19%) Sitecore
13 32 (1.16%) VMware
14 27 (0.98%) Coremetrics
15 26 (0.94%) Red Hat
16 19 (0.69%) hybris
17 18 (0.65%) DoubleClick
18 17 (0.61%) Cisco
19 16 (0.58%) IBM
19 16 (0.58%) Apple
South East
Cognizant
Posted: 4 hours ago
North West London
Spacebar Media
Salary: Unspecified Competitive plus excellent benefits
Posted: 20 hours ago
North West London
Spacebar Media
Salary: Competitive plus excellent benefits
Posted: 20 hours ago
London
Experis Ltd
Salary: £40000.00 - £60000.00 per annum + Bens
Posted: 23 hours ago
Leeds, West Yorkshire
Search Consultancy
Posted: 23 hours ago
Leeds, West Yorkshire
Search Consultancy
Posted: 23 hours ago
Bath, Avon
Edge Specialist Recruitment
Salary: £24500 - £25000 per annum + Company Benefits
Posted: 23 hours ago
London
Austin Fraser
Salary: £20000.00 - £25000.00 per annum + Bens
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £45000 per annum
Posted: Yesterday
Bristol, Avon
Sanderson
Salary: £38000 - £45000 per annum
Posted: Yesterday
Leeds, West Yorkshire
Fruition IT Resources Limited
Salary: £30000 - £35000 per annum + Excellent Benefits
Posted: Yesterday
Guildford, Surrey
Stafford-Sharp Associates
Salary: From £25,000 to £35,000 per annum
Posted: Yesterday
Birkenhead, Merseyside
Net Recruit.co.uk Ltd
Salary: Up to £23,000
Posted: Yesterday
London
Aston Carter
Salary: £35000 - £45000 per annum
Posted: Yesterday
London
Verticality Ltd
Salary: £27000 to £35000 per annum - generous benefits package
Posted: Yesterday
London
BLOC
Salary: £60000 - £70000 per annum
Posted: Yesterday
Birmingham, West Midlands (County)
People Source Consulting
Salary: £35000 - £450000 per annum + Benefits
Posted: Yesterday
Newbury, Berkshire
People Source Consulting
Salary: excellent salary+ Benefits
Posted: Yesterday
City, London
Mortimer Spinks
Salary: £50000 - £60000 per annum + + Benefits
Posted: Yesterday
Harrow, Middlesex
BLOC
Salary: £30000 - £40000 per annum
Posted: Yesterday