The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 272 265 396
Rank change year-on-year
-7 +131
Permanent jobs citing Digital Marketing 1177 1169 693
As % of all permanent IT jobs located in the UK 1.05% 1.07% 0.60%
As % of the Processes & Methodologies category 1.28% 1.31% 0.75%
Number of salaries quoted 951 886 613
Average salary £40,000 £35,000 £35,500
Average salary % change year-on-year
+14.28% -1.40%
90% offered a salary of more than £24,000 £25,000 £24,500
10% offered a salary of more than £65,000 £57,500 £62,500
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92095 89576 91817
As % of all permanent IT jobs located in the UK 82.23% 81.81% 79.51%
Number of salaries quoted 75962 71840 78174
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 19 December 2014 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 1097 £40,000 +14.28% 163
London +22 593 £50,000 +17.64% 55
South East -16 257 £37,500 - 49
City of London +25 153 £50,750 +35.33% 27
North West -2 82 £27,500 -15.38% 7
Berkshire +5 56 £60,250 +60.66% 14
Manchester -5 56 £27,500 - 5
Oxfordshire +46 51 £47,500 +62.39% 10
Yorkshire -30 44 £27,500 +1.85% 8
Surrey -14 43 £41,750 +11.33% 7
South West -34 40 £35,000 +7.69% 27
East Sussex -31 38 £37,500 -6.25% 5
Brighton -24 37 £37,500 -6.25% 5
Hampshire -40 34 £30,000 -7.69% 6
East Midlands +45 31 £25,000 -10.71% 2
Oxford +31 31 £50,000 +17.64% 4
East of England -20 28 £32,500 +8.33% 7
North Yorkshire - 21 £27,000 - 3
Nottinghamshire +16 19 £25,000 -10.71% 1
Scotland +13 18 £40,000 +10.34% 3
Reading -4 17 £43,000 -14.00% 3
Southampton -4 17 £23,500 -27.69% 3
West Yorkshire -38 17 £27,500 -1.78% 4
Bristol +4 15 £35,000 +27.27% 16
Leeds -9 15 £28,750 +7.47% 4
Nottingham +10 14 £25,000 -10.71% 1
Buckinghamshire +7 14 £35,000 +16.66% 4
Lancashire +5 13 £27,500 -15.38%
Edinburgh +3 13 £40,000 +37.93% 3
Guildford -14 13 £37,500 +7.14%

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2609 (100.00%) Marketing
2 776 (29.74%) HTML
3 673 (25.80%) Analytics
4 668 (25.60%) CSS
5 627 (24.03%) Social Media
6 584 (22.38%) JavaScript
7 572 (21.92%) SEO
8 539 (20.66%) Finance
9 535 (20.51%) E-Commerce
10 451 (17.29%) Analytical Skills
11 429 (16.44%) Pay per click
12 414 (15.87%) Google
13 412 (15.79%) Agile Software Development
14 403 (15.45%) Degree
15 349 (13.38%) Advertising
16 345 (13.22%) User Experience
17 340 (13.03%) PHP
18 333 (12.76%) Project Management
19 331 (12.69%) Business Intelligence
20 328 (12.57%) Telecoms
21 324 (12.42%) Google Analytics
21 324 (12.42%) jQuery
22 292 (11.19%) Programme Management
23 289 (11.08%) CMS
24 285 (10.92%) Manufacturing
25 282 (10.81%) HTML5
26 280 (10.73%) SAP
27 276 (10.58%) Online Marketing
28 272 (10.43%) SQL
29 264 (10.12%) DTV

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 289 (11.08%) CMS
2 143 (5.48%) WordPress
3 80 (3.07%) Drupal
4 63 (2.41%) Apache
5 51 (1.95%) Umbraco
6 46 (1.76%) IIS
7 43 (1.65%) SharePoint
8 38 (1.46%) Joomla!
9 37 (1.42%) Tomcat
10 27 (1.03%) Sitecore CMS
11 23 (0.88%) SAS
12 21 (0.80%) Adobe CQ
13 20 (0.77%) MS Exchange
14 15 (0.57%) concrete5
15 13 (0.50%) ExpressionEngine
16 10 (0.38%) Confluence
17 9 (0.34%) Node.js
17 9 (0.34%) Documentum
17 9 (0.34%) SugarCRM
18 8 (0.31%) JBoss
Applications
1 202 (7.74%) MS Excel
2 135 (5.17%) Photoshop
3 94 (3.60%) MS Office
4 65 (2.49%) Adobe Illustrator
5 57 (2.18%) MS PowerPoint
6 47 (1.80%) MS Project
7 40 (1.53%) Adobe Creative Suite
8 32 (1.23%) MS Visio
9 19 (0.73%) InDesign
10 14 (0.54%) Spreadsheet
10 14 (0.54%) OmniGraffle
11 11 (0.42%) SPSS
12 8 (0.31%) Fireworks
13 6 (0.23%) Acrobat
13 6 (0.23%) PowerPivot
14 4 (0.15%) FastStats
14 4 (0.15%) Adobe After Effects
15 2 (0.077%) Adobe Premiere
16 1 (0.038%) InfoPath
Business Applications
1 324 (12.42%) Google Analytics
2 264 (10.12%) SAP Oil and Gas
3 50 (1.92%) Magento
4 44 (1.69%) SiteCatalyst
4 44 (1.69%) WebTrends
5 21 (0.80%) Dynamics CRM
6 16 (0.61%) Tridion
7 8 (0.31%) Radian6
8 6 (0.23%) SAP CRM
9 5 (0.19%) Fredhopper
10 4 (0.15%) Oracle EBS
11 3 (0.11%) Dynamics AX
12 2 (0.077%) Optimost
12 2 (0.077%) Oracle BRM
13 1 (0.038%) Oracle EBS R12
13 1 (0.038%) SalesLogix
13 1 (0.038%) SAP BPC
13 1 (0.038%) Documaker
13 1 (0.038%) SAP ERP
13 1 (0.038%) Remedy ITSM
Cloud Services
1 105 (4.02%) SaaS
2 36 (1.38%) Basecamp
3 16 (0.61%) Amazon AWS
4 13 (0.50%) MailChimp
5 9 (0.34%) Cloud Computing
6 8 (0.31%) Microsoft Azure
7 7 (0.27%) Amazon EC2
7 7 (0.27%) Pure360
8 6 (0.23%) CheetahMail
9 4 (0.15%) Office 365
9 4 (0.15%) GitHub
10 2 (0.077%) IaaS
10 2 (0.077%) Rackspace Cloud
11 1 (0.038%) Google Apps
11 1 (0.038%) Heroku
11 1 (0.038%) Amazon S3
Communications & Networking
1 100 (3.83%) Internet
2 35 (1.34%) DNS
3 25 (0.96%) Intranet
4 19 (0.73%) Firewall
5 15 (0.57%) Extranet
6 14 (0.54%) FTP
7 12 (0.46%) Fibre Channel
7 12 (0.46%) iSCSI
8 10 (0.38%) HTTP
8 10 (0.38%) LAN
9 9 (0.34%) SMS
10 8 (0.31%) WAN
10 8 (0.31%) DHCP
10 8 (0.31%) Symposium
10 8 (0.31%) Cisco IOS
11 7 (0.27%) Cisco ASA
11 7 (0.27%) SAN
12 6 (0.23%) Wireless
13 5 (0.19%) WLAN
13 5 (0.19%) Cisco Nexus
Database & Business Intelligence
1 250 (9.58%) MySQL
2 216 (8.28%) SQL Server
3 73 (2.80%) SQL Server 2008
4 69 (2.64%) Relational Database
5 59 (2.26%) Big Data
6 51 (1.95%) SQL Server Integration Services
7 50 (1.92%) SQL Server 2005
8 42 (1.61%) Data Warehouse
9 28 (1.07%) SQL Server 2012
10 27 (1.03%) Data Mining
11 26 (1.00%) SQL Server Reporting Services
12 22 (0.84%) RDBMS
13 21 (0.80%) PostgreSQL
14 20 (0.77%) MongoDB
15 19 (0.73%) Hadoop
16 18 (0.69%) NoSQL
17 17 (0.65%) Oracle Database
17 17 (0.65%) SQL Server Analysis Services
17 17 (0.65%) DB2
18 10 (0.38%) QlikView
Development Applications
1 113 (4.33%) Git (software)
2 67 (2.57%) Subversion
3 58 (2.22%) JIRA
4 37 (1.42%) Visual Studio
5 36 (1.38%) Dreamweaver
6 34 (1.30%) Axure RP
7 31 (1.19%) Selenium
8 30 (1.15%) Balsamiq Mockups
9 19 (0.73%) Appcelerator Titanium
10 15 (0.57%) Jenkins
10 15 (0.57%) Maven
10 15 (0.57%) JUnit
11 13 (0.50%) Team Foundation Server
12 9 (0.34%) NUnit
12 9 (0.34%) QuickTest Pro
13 8 (0.31%) Mercurial
13 8 (0.31%) RSpec
13 8 (0.31%) Cucumber
14 7 (0.27%) Talend Open Studio
15 6 (0.23%) TeamCity
General
1 2609 (100.00%) Marketing
2 539 (20.66%) Finance
3 349 (13.38%) Advertising
4 328 (12.57%) Telecoms
5 285 (10.92%) Manufacturing
6 264 (10.12%) Electronics
7 194 (7.44%) Retail
8 62 (2.38%) Games
9 59 (2.26%) Automotive
10 58 (2.22%) Publishing
11 49 (1.88%) Banking
12 40 (1.53%) Legal
13 27 (1.03%) Law
14 22 (0.84%) Pharmaceutical
15 20 (0.77%) Multimedia
15 20 (0.77%) French Language
16 17 (0.65%) German Language
17 15 (0.57%) Billing
18 13 (0.50%) Back Office
18 13 (0.50%) Spanish Language
Job Titles
1 562 (21.54%) Developer
2 219 (8.39%) Analyst
3 199 (7.63%) Project Manager
4 182 (6.98%) Marketing Manager
5 141 (5.40%) Consultant
6 139 (5.33%) Senior Developer
7 137 (5.25%) Web Developer
8 136 (5.21%) PPC Specialist
8 136 (5.21%) PPC Manager
8 136 (5.21%) PPC Analyst
8 136 (5.21%) PPC Executive
9 133 (5.10%) Marketing Executive
10 114 (4.37%) PHP Developer
11 113 (4.33%) Front-End Developer
12 109 (4.18%) Digital Marketing Manager
13 102 (3.91%) Digital Marketing Executive
14 93 (3.56%) Senior Manager
15 92 (3.53%) Architect
15 92 (3.53%) Designer
16 82 (3.14%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 776 (29.74%) HTML
2 668 (25.60%) CSS
3 324 (12.42%) jQuery
4 282 (10.81%) HTML5
5 259 (9.93%) .NET
6 206 (7.90%) CSS3
7 134 (5.14%) ASP.NET
8 116 (4.45%) Web Services
9 99 (3.79%) XML
10 79 (3.03%) LAMP
11 63 (2.41%) Ajax
12 57 (2.18%) XHTML
13 53 (2.03%) WCF
14 47 (1.80%) Sass
15 37 (1.42%) ASP.NET MVC
15 37 (1.42%) CodeIgniter
16 36 (1.38%) SOAP
17 34 (1.30%) Symfony
18 29 (1.11%) RESTful
19 28 (1.07%) REST
Miscellaneous
1 627 (24.03%) Social Media
2 451 (17.29%) Analytical Skills
3 345 (13.22%) User Experience
4 264 (10.12%) DTV
5 125 (4.79%) Mobile App
6 100 (3.83%) Digital Media
7 94 (3.60%) Blog
8 74 (2.84%) Copywriting
9 69 (2.64%) Mathematics
10 67 (2.57%) Open Source
11 55 (2.11%) Computer Science
12 42 (1.61%) Statistics
13 37 (1.42%) Management Information System
14 27 (1.03%) New Media
15 26 (1.00%) FMCG
16 25 (0.96%) Replication
17 24 (0.92%) NHS
18 23 (0.88%) Visualisation
19 21 (0.80%) Social Network
20 20 (0.77%) Graphic Design
Operating Systems
1 174 (6.67%) Linux
2 105 (4.02%) Windows
3 46 (1.76%) UNIX
4 31 (1.19%) Android
4 31 (1.19%) Apple iOS
5 21 (0.80%) Ubuntu
6 17 (0.65%) Windows Server 2003
6 17 (0.65%) Windows Server 2012
7 14 (0.54%) Windows Server 2008
8 13 (0.50%) Windows 8
9 12 (0.46%) Windows 7
10 10 (0.38%) Solaris
11 9 (0.34%) CentOS
12 7 (0.27%) FreeBSD
13 5 (0.19%) Windows XP
13 5 (0.19%) Windows 2000 Server
13 5 (0.19%) Red Hat Enterprise Linux
13 5 (0.19%) Fedora
14 4 (0.15%) SUSE
14 4 (0.15%) Windows 2000
Processes & Methodologies
1 673 (25.80%) Analytics
2 572 (21.92%) SEO
3 535 (20.51%) E-Commerce
4 429 (16.44%) Pay per click
5 412 (15.79%) Agile Software Development
6 333 (12.76%) Project Management
7 331 (12.69%) Business Intelligence
8 292 (11.19%) Programme Management
9 276 (10.58%) Online Marketing
10 242 (9.28%) CRM
11 216 (8.28%) B2B
12 199 (7.63%) Email Marketing
13 180 (6.90%) Web Analytics
14 174 (6.67%) MVC
15 168 (6.44%) Web Development
16 163 (6.25%) Scrum
17 162 (6.21%) Marketing Strategy
18 155 (5.94%) Content Management
19 140 (5.37%) Web Design
20 107 (4.10%) OO
Programming Languages
1 584 (22.38%) JavaScript
2 340 (13.03%) PHP
3 272 (10.43%) SQL
4 191 (7.32%) C#
5 134 (5.14%) Java
6 72 (2.76%) PHP5
7 65 (2.49%) T-SQL
8 50 (1.92%) Python
9 49 (1.88%) Perl
10 38 (1.46%) Ruby
11 31 (1.19%) C
12 27 (1.03%) Bash Shell
13 21 (0.80%) C++
14 18 (0.69%) VBA
15 16 (0.61%) Shell Script
16 15 (0.57%) ActionScript
17 14 (0.54%) VB.NET
18 13 (0.50%) R
19 8 (0.31%) Objective-C
20 7 (0.27%) VB
Qualifications
1 403 (15.45%) Degree
2 17 (0.65%) PRINCE2 Certification
3 15 (0.57%) PMI Certification
4 14 (0.54%) ISEB
5 10 (0.38%) PMP
6 9 (0.34%) Security Cleared
7 8 (0.31%) ISTQB
7 8 (0.31%) Microsoft Certification
8 7 (0.27%) SC Cleared
9 6 (0.23%) Cisco Certification
9 6 (0.23%) MBA
9 6 (0.23%) MCP
10 5 (0.19%) ITIL Certification
11 4 (0.15%) PRINCE2 Practitioner
11 4 (0.15%) MCSE
12 3 (0.11%) CCNP
12 3 (0.11%) CCNA
12 3 (0.11%) APMP
13 2 (0.077%) ACMT
13 2 (0.077%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 140 (5.37%) QA
2 13 (0.50%) SLA
3 8 (0.31%) ISO/IEC 27001
3 8 (0.31%) ISO 9001
4 5 (0.19%) GCP
4 5 (0.19%) PCI DSS
5 3 (0.11%) Solvency II
5 3 (0.11%) Data Quality
5 3 (0.11%) WAI
6 2 (0.077%) COBIT
6 2 (0.077%) HL7
7 1 (0.038%) Dublin Core
System Software
1 38 (1.46%) Active Directory
2 25 (0.96%) VMware Infrastructure
3 13 (0.50%) Hyper-V
4 9 (0.34%) VMware ESX
5 7 (0.27%) vSphere
6 5 (0.19%) Docker
7 4 (0.15%) Xen
8 3 (0.11%) XenServer
9 2 (0.077%) XenApp
9 2 (0.077%) Microsoft Virtual Server
9 2 (0.077%) Oracle RAC
9 2 (0.077%) Firmware
10 1 (0.038%) Microsoft App-V
10 1 (0.038%) ProxySG
10 1 (0.038%) VMware Server
10 1 (0.038%) XenDesktop
10 1 (0.038%) RHEV
10 1 (0.038%) HDFS
10 1 (0.038%) vCloud
10 1 (0.038%) KVM
Systems Management
1 12 (0.46%) Opscode Chef
2 11 (0.42%) Puppet
3 6 (0.23%) SCCM
3 6 (0.23%) HP Quality Center
4 5 (0.19%) SCOM
4 5 (0.19%) SCOrch
4 5 (0.19%) Vagrant
5 4 (0.15%) SELinux
5 4 (0.15%) Capistrano
6 3 (0.11%) Ansible
7 2 (0.077%) Opsview
7 2 (0.077%) Forefront Identity Manager
7 2 (0.077%) Nagios
7 2 (0.077%) WSUS
8 1 (0.038%) OMEGAMON
8 1 (0.038%) BMC Performance Manager
8 1 (0.038%) Oracle Enterprise Manager
8 1 (0.038%) Tivoli
8 1 (0.038%) CA SiteMinder
8 1 (0.038%) Norton AntiVirus
Vendors
1 414 (15.87%) Google
2 280 (10.73%) SAP
3 208 (7.97%) Microsoft
4 177 (6.78%) Facebook
5 154 (5.90%) Adobe
6 119 (4.56%) Twitter
7 74 (2.84%) Zend
8 60 (2.30%) Oracle
8 60 (2.30%) Salesforce.com
9 54 (2.07%) Omniture
10 42 (1.61%) Sitecore
11 36 (1.38%) VMware
12 32 (1.23%) Coremetrics
13 25 (0.96%) HP
14 23 (0.88%) Cisco
15 21 (0.80%) EPiServer
16 20 (0.77%) Unica
17 19 (0.73%) Eloqua
18 16 (0.61%) Marketo
18 16 (0.61%) ExactTarget
Trowbridge, Wiltshire
Trapeze Group UK Ltd
Posted: 22 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: Yesterday
Manchester, Lancashire
Next Move IT
Salary: £35000 - £40000 per annum + Car + Bonus + Benefits
Posted: Yesterday
London
Opilio Recruitment
Salary: £40k - 45k per year + Benefits
Posted: Yesterday
Ipswich, Suffolk
Ashdown IT
Salary: £30000 - £35000 per annum
Posted: Yesterday
Stockport, Cheshire
Adria Solutions Ltd
Salary: £60000 - £70000 per annum + Bonus and Benefits
Posted: Yesterday
Leeds, West Yorkshire
Uniting Ambition
Salary: Market related
Posted: 2 days ago
City, London
Salt
Salary: £55000 - £60000 per annum + 20k OTE & share options
Posted: 2 days ago
City, London
Informatiq Consulting
Salary: £40000 - £45000 per annum + bens
Posted: 2 days ago
London
Nakama
Salary: From £30,000 to £40,000 per annum
Posted: 2 days ago
Cheshire
Uniting Ambition
Salary: £23k - 25k per year + Commission + Bens
Posted: 2 days ago
Southampton, Hampshire
Global Technology Solutions Ltd
Salary: £30000 - £55000 per annum + ben
Posted: 3 days ago
London
Give-A-Grad-A-Go Ltd
Salary: £24k - 30k per year
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + Pension, Bonus
Posted: 3 days ago
City, London
Circle Recruitment
Salary: £32000 - £35000 per annum + shares
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £40000 per annum + £60k-£75k OTE
Posted: 3 days ago
Harrogate, North Yorkshire
Type Agency
Salary: From £25,000 to £35,000 per annum + benefits
Posted: 3 days ago
Harrogate, North Yorkshire
Type Agency
Salary: From £25,000 to £32,000 per annum
Posted: 3 days ago
Bristol, Avon
IT Executive Ltd
Salary: £28000 - £35000 per annum
Posted: 3 days ago
Southampton, Hampshire
Circle Recruitment
Salary: £20000 - £27000 per annum
Posted: 3 days ago