The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Digital Marketing
Rank 257 278 431
Rank change year-on-year
+21 +153
Permanent jobs citing Digital Marketing 1198 1047 593
As % of all permanent IT jobs located in the UK 1.13% 1.02% 0.54%
As % of the Processes & Methodologies category 1.37% 1.24% 0.68%
Number of salaries quoted 966 730 547
Average salary £39,500 £37,500 £35,000
Average salary % change year-on-year
+5.33% +7.14%
90% offered a salary of more than £25,000 £25,000 £24,500
10% offered a salary of more than £65,000 £57,500 £62,500
UK excluding London average salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87595 84426 87603
As % of all permanent IT jobs located in the UK 82.73% 82.29% 80.07%
Number of salaries quoted 72135 67329 74163
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,919 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 30 January 2015 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 1122 £37,500 - 197
London -5 500 £47,500 +11.76% 68
South East +31 313 £37,500 -6.25% 56
City of London +37 131 £50,000 +11.11% 19
North West -10 103 £27,500 -11.29% 12
Berkshire +30 86 £44,000 +17.33% 19
Yorkshire +24 79 £25,000 -12.28% 4
Oxfordshire +55 70 £35,000 +19.65% 7
Manchester -24 67 £31,500 +3.27% 9
South West -13 55 £35,000 +27.27% 29
Hampshire -3 48 £32,500 -7.14% 7
North Yorkshire +50 44 £25,000 -6.54% 1
Brighton -17 39 £38,750 -3.12% 9
East Sussex -26 39 £38,750 -3.12% 9
Oxford +27 37 £50,000 +100.00% 3
Surrey -16 37 £35,000 -12.50% 7
Harrogate +21 32 £25,000 +9.88%
East of England +7 32 £32,500 +8.33% 7
Southampton +6 27 £35,000 +7.69% 4
West Yorkshire 0 26 £26,750 -10.83% 2
Reading +12 25 £40,000 -27.27% 2
Leeds +15 23 £26,000 -2.80% 1
Cheshire +12 21 £34,000 +4.61% 2
Witney - 20 £30,000 - 3
Hungerford - 20 - - 6
Buckinghamshire +16 18 £35,000 +16.66% 1
Scotland +11 18 £40,000 +12.67% 5
East Midlands +18 17 £35,000 +25.00% 6
Bristol -4 17 £45,000 +63.63% 10
Suffolk +10 16 £32,500 -3.70% 3

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2521 (100.00%) Marketing
2 779 (30.90%) HTML
3 691 (27.41%) CSS
4 645 (25.59%) Analytics
5 582 (23.09%) JavaScript
6 551 (21.86%) Social Media
7 527 (20.90%) Finance
8 515 (20.43%) SEO
9 502 (19.91%) E-Commerce
10 417 (16.54%) Analytical Skills
11 415 (16.46%) Agile Software Development
12 397 (15.75%) Degree
13 385 (15.27%) Google
14 375 (14.88%) Pay per click
15 341 (13.53%) jQuery
16 337 (13.37%) Project Management
17 328 (13.01%) User Experience
18 326 (12.93%) PHP
19 322 (12.77%) HTML5
20 320 (12.69%) Advertising
21 317 (12.57%) Telecoms
22 312 (12.38%) Business Intelligence
23 311 (12.34%) Google Analytics
24 297 (11.78%) CMS
25 285 (11.31%) SQL
26 268 (10.63%) Programme Management
27 263 (10.43%) SAP
28 255 (10.12%) .NET
29 252 (10.00%) Manufacturing
30 247 (9.80%) MySQL

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 297 (11.78%) CMS
2 147 (5.83%) WordPress
3 70 (2.78%) Drupal
4 55 (2.18%) Umbraco
5 48 (1.90%) IIS
6 40 (1.59%) Apache
7 38 (1.51%) Joomla!
8 37 (1.47%) SharePoint
9 34 (1.35%) concrete5
10 32 (1.27%) ExpressionEngine
11 29 (1.15%) Sitecore CMS
12 26 (1.03%) Tomcat
13 23 (0.91%) SAS
14 21 (0.83%) MS Exchange
15 20 (0.79%) Adobe CQ
16 16 (0.63%) Lync
17 9 (0.36%) Confluence
17 9 (0.36%) Node.js
17 9 (0.36%) Exchange Server 2010
18 8 (0.32%) GlassFish
Applications
1 197 (7.81%) MS Excel
2 152 (6.03%) Photoshop
3 114 (4.52%) MS Office
4 76 (3.01%) Adobe Illustrator
5 56 (2.22%) MS PowerPoint
6 48 (1.90%) Adobe Creative Suite
7 42 (1.67%) MS Project
8 30 (1.19%) MS Visio
9 26 (1.03%) InDesign
10 15 (0.60%) Spreadsheet
11 11 (0.44%) Acrobat
12 8 (0.32%) OmniGraffle
12 8 (0.32%) Fireworks
13 7 (0.28%) SPSS
13 7 (0.28%) Adobe After Effects
14 5 (0.20%) PowerPivot
15 4 (0.16%) FastStats
15 4 (0.16%) PrintSoft PReS
16 1 (0.040%) Adobe Premiere
16 1 (0.040%) CINEMA 4D
Business Applications
1 311 (12.34%) Google Analytics
2 239 (9.48%) SAP Oil and Gas
3 64 (2.54%) Magento
4 39 (1.55%) SiteCatalyst
5 27 (1.07%) WebTrends
6 22 (0.87%) Dynamics CRM
7 8 (0.32%) Tridion
8 7 (0.28%) Radian6
9 5 (0.20%) SAP CRM
9 5 (0.20%) Fredhopper
10 3 (0.12%) Dynamics AX
11 2 (0.079%) Oracle BRM
11 2 (0.079%) Optimost
12 1 (0.040%) SAP R/3
12 1 (0.040%) SAP FI
12 1 (0.040%) SAP PP
12 1 (0.040%) VisionPLUS
12 1 (0.040%) SAP CO
12 1 (0.040%) Oracle Applications
12 1 (0.040%) BASE24
Cloud Services
1 104 (4.13%) SaaS
2 29 (1.15%) Basecamp
3 11 (0.44%) Microsoft Azure
4 10 (0.40%) Amazon AWS
5 9 (0.36%) Cloud Computing
5 9 (0.36%) IaaS
6 8 (0.32%) Office 365
7 7 (0.28%) Amazon EC2
7 7 (0.28%) Pure360
8 6 (0.24%) MailChimp
9 5 (0.20%) CheetahMail
10 4 (0.16%) GitHub
11 2 (0.079%) Amazon S3
12 1 (0.040%) PaaS
12 1 (0.040%) Rackspace Cloud
12 1 (0.040%) Heroku
12 1 (0.040%) Google Apps
12 1 (0.040%) Yammer
Communications & Networking
1 116 (4.60%) Internet
2 28 (1.11%) DNS
3 24 (0.95%) Firewall
4 20 (0.79%) Intranet
5 16 (0.63%) LAN
6 14 (0.56%) Wireless
7 13 (0.52%) iSCSI
7 13 (0.52%) Fibre Channel
8 12 (0.48%) WAN
9 9 (0.36%) SMS
9 9 (0.36%) FTP
9 9 (0.36%) DHCP
9 9 (0.36%) SAN
9 9 (0.36%) Extranet
9 9 (0.36%) Unified Communications
10 8 (0.32%) Cisco IOS
10 8 (0.32%) IPsec
10 8 (0.32%) Symposium
10 8 (0.32%) BGP
10 8 (0.32%) OSPF
Database & Business Intelligence
1 247 (9.80%) MySQL
2 240 (9.52%) SQL Server
3 79 (3.13%) SQL Server 2008
4 71 (2.82%) Relational Database
5 68 (2.70%) Big Data
6 54 (2.14%) SQL Server Integration Services
6 54 (2.14%) SQL Server 2005
7 38 (1.51%) Data Warehouse
8 33 (1.31%) SQL Server Reporting Services
9 31 (1.23%) Data Mining
10 27 (1.07%) SQL Server 2012
11 22 (0.87%) SQL Server Analysis Services
12 21 (0.83%) PostgreSQL
12 21 (0.83%) RDBMS
13 17 (0.67%) MongoDB
13 17 (0.67%) NoSQL
14 12 (0.48%) Hadoop
14 12 (0.48%) DB2
15 8 (0.32%) Oracle Database
15 8 (0.32%) QlikView
Development Applications
1 140 (5.55%) Git (software)
2 67 (2.66%) Subversion
3 52 (2.06%) JIRA
4 39 (1.55%) Dreamweaver
4 39 (1.55%) Visual Studio
4 39 (1.55%) Appcelerator Titanium
5 26 (1.03%) Axure RP
6 24 (0.95%) Selenium
7 23 (0.91%) Balsamiq Mockups
8 14 (0.56%) Jenkins
8 14 (0.56%) JUnit
9 12 (0.48%) Team Foundation Server
10 11 (0.44%) Maven
11 9 (0.36%) QuickTest Pro
12 8 (0.32%) Mercurial
13 7 (0.28%) NUnit
14 6 (0.24%) Xdebug
14 6 (0.24%) WebDriver
14 6 (0.24%) TeamCity
15 5 (0.20%) VSS/SourceSafe
General
1 2521 (100.00%) Marketing
2 527 (20.90%) Finance
3 320 (12.69%) Advertising
4 317 (12.57%) Telecoms
5 252 (10.00%) Manufacturing
6 240 (9.52%) Electronics
7 180 (7.14%) Retail
8 72 (2.86%) Banking
9 65 (2.58%) Automotive
10 55 (2.18%) Publishing
11 51 (2.02%) Games
12 48 (1.90%) Legal
13 36 (1.43%) Pharmaceutical
14 28 (1.11%) Law
15 18 (0.71%) French Language
15 18 (0.71%) German Language
16 17 (0.67%) Back Office
17 14 (0.56%) Multimedia
18 13 (0.52%) Spanish Language
18 13 (0.52%) Retail Banking
Job Titles
1 606 (24.04%) Developer
2 192 (7.62%) Analyst
3 187 (7.42%) Project Manager
4 154 (6.11%) Marketing Manager
5 149 (5.91%) Senior Developer
6 146 (5.79%) Web Developer
7 137 (5.43%) Consultant
8 133 (5.28%) Front-End Developer
9 132 (5.24%) Marketing Executive
10 125 (4.96%) PPC Executive
11 124 (4.92%) PPC Manager
11 124 (4.92%) PPC Analyst
11 124 (4.92%) PPC Specialist
12 118 (4.68%) PHP Developer
13 98 (3.89%) Designer
14 95 (3.77%) Digital Marketing Manager
15 91 (3.61%) Digital Marketing Executive
16 90 (3.57%) Senior Manager
17 85 (3.37%) Architect
18 83 (3.29%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 779 (30.90%) HTML
2 691 (27.41%) CSS
3 341 (13.53%) jQuery
4 322 (12.77%) HTML5
5 255 (10.12%) .NET
6 231 (9.16%) CSS3
7 142 (5.63%) ASP.NET
8 110 (4.36%) Web Services
9 84 (3.33%) XML
10 67 (2.66%) LAMP
11 63 (2.50%) Sass
12 62 (2.46%) Ajax
13 53 (2.10%) XHTML
14 51 (2.02%) WCF
15 43 (1.71%) LESS
16 42 (1.67%) ASP.NET MVC
17 40 (1.59%) CakePHP
18 38 (1.51%) Flash
19 35 (1.39%) Symfony
20 34 (1.35%) CodeIgniter
Miscellaneous
1 551 (21.86%) Social Media
2 417 (16.54%) Analytical Skills
3 328 (13.01%) User Experience
4 239 (9.48%) DTV
5 131 (5.20%) Mobile App
6 97 (3.85%) Digital Media
7 71 (2.82%) Mathematics
8 69 (2.74%) Blog
9 67 (2.66%) Copywriting
10 54 (2.14%) Open Source
11 52 (2.06%) Computer Science
12 44 (1.75%) Statistics
13 33 (1.31%) Management Information System
14 27 (1.07%) Replication
15 24 (0.95%) FMCG
15 24 (0.95%) Graphic Design
16 22 (0.87%) E-Learning
17 20 (0.79%) Data Integration
18 19 (0.75%) Visualisation
19 18 (0.71%) Algorithms
Operating Systems
1 162 (6.43%) Linux
2 119 (4.72%) Windows
3 38 (1.51%) UNIX
4 20 (0.79%) Apple iOS
5 18 (0.71%) Windows Server 2012
5 18 (0.71%) Android
6 17 (0.67%) Windows Server 2003
7 16 (0.63%) Windows 8
7 16 (0.63%) Ubuntu
7 16 (0.63%) Windows Server 2008
7 16 (0.63%) Windows 7
8 13 (0.52%) Windows XP
9 9 (0.36%) Solaris
9 9 (0.36%) FreeBSD
9 9 (0.36%) CentOS
10 6 (0.24%) Red Hat Enterprise Linux
11 5 (0.20%) Fedora
11 5 (0.20%) Windows 2000 Server
12 4 (0.16%) SUSE
13 3 (0.12%) Windows 2000
Processes & Methodologies
1 645 (25.59%) Analytics
2 515 (20.43%) SEO
3 502 (19.91%) E-Commerce
4 415 (16.46%) Agile Software Development
5 375 (14.88%) Pay per click
6 337 (13.37%) Project Management
7 312 (12.38%) Business Intelligence
8 268 (10.63%) Programme Management
9 238 (9.44%) Online Marketing
10 231 (9.16%) CRM
11 203 (8.05%) B2B
12 192 (7.62%) MVC
13 187 (7.42%) Web Development
14 165 (6.55%) Email Marketing
15 161 (6.39%) Scrum
15 161 (6.39%) Web Design
16 155 (6.15%) Web Analytics
17 139 (5.51%) Content Management
18 138 (5.47%) Marketing Strategy
19 133 (5.28%) OO
Programming Languages
1 582 (23.09%) JavaScript
2 326 (12.93%) PHP
3 285 (11.31%) SQL
4 209 (8.29%) C#
5 123 (4.88%) Java
6 75 (2.98%) T-SQL
7 71 (2.82%) PHP5
8 46 (1.82%) Perl
9 39 (1.55%) Python
10 35 (1.39%) C
11 33 (1.31%) Ruby
12 23 (0.91%) C++
13 20 (0.79%) ActionScript
14 19 (0.75%) Bash Shell
15 18 (0.71%) VBA
16 15 (0.60%) Shell Script
17 13 (0.52%) VB.NET
17 13 (0.52%) PowerShell
18 7 (0.28%) Objective-C
18 7 (0.28%) ActionScript 2.0
Qualifications
1 397 (15.75%) Degree
2 21 (0.83%) PMI Certification
3 16 (0.63%) PRINCE2 Certification
4 12 (0.48%) ISEB
4 12 (0.48%) Cisco Certification
5 11 (0.44%) Security Cleared
6 9 (0.36%) CCNP
6 9 (0.36%) PMP
7 8 (0.32%) Microsoft Certification
8 7 (0.28%) SC Cleared
9 5 (0.20%) MCP
9 5 (0.20%) MBA
9 5 (0.20%) PRINCE2 Practitioner
10 4 (0.16%) ISTQB
10 4 (0.16%) A+ Certification
10 4 (0.16%) PhD
10 4 (0.16%) MCSE
11 3 (0.12%) MCITP
12 2 (0.079%) ISTQB Foundation Certification
12 2 (0.079%) ACMT
Quality Assurance & Compliance
1 149 (5.91%) QA
2 15 (0.60%) SLA
3 5 (0.20%) GCP
4 4 (0.16%) ISO/IEC 27001
4 4 (0.16%) ISO 9001
5 3 (0.12%) WAI
5 3 (0.12%) HL7
6 1 (0.040%) Sarbanes-Oxley
6 1 (0.040%) PCI DSS
6 1 (0.040%) Data Quality
System Software
1 37 (1.47%) Active Directory
2 25 (0.99%) VMware Infrastructure
3 14 (0.56%) Hyper-V
4 9 (0.36%) VMware ESX
5 8 (0.32%) vSphere
6 4 (0.16%) Docker
6 4 (0.16%) Xen
7 3 (0.12%) XenServer
8 2 (0.079%) UAG
8 2 (0.079%) Forefront TMG
8 2 (0.079%) XenDesktop
8 2 (0.079%) XenApp
8 2 (0.079%) Microsoft Virtual Server
8 2 (0.079%) Microsoft App-V
8 2 (0.079%) ISA Server
8 2 (0.079%) Firmware
9 1 (0.040%) VMware Server
9 1 (0.040%) vCloud
9 1 (0.040%) VMware ESXi
9 1 (0.040%) RHEV
Systems Management
1 8 (0.32%) Puppet
2 7 (0.28%) Opscode Chef
3 6 (0.24%) SCCM
3 6 (0.24%) HP Quality Center
4 5 (0.20%) SCOM
4 5 (0.20%) SCOrch
5 4 (0.16%) Vagrant
5 4 (0.16%) SELinux
5 4 (0.16%) Forefront Identity Manager
6 3 (0.12%) Capistrano
7 2 (0.079%) Opsview
7 2 (0.079%) Ansible
7 2 (0.079%) WSUS
7 2 (0.079%) Nagios
8 1 (0.040%) Oracle Enterprise Manager
8 1 (0.040%) Backup Exec
8 1 (0.040%) HP Data Protector
8 1 (0.040%) XenMobile
Vendors
1 385 (15.27%) Google
2 263 (10.43%) SAP
3 226 (8.96%) Microsoft
4 162 (6.43%) Facebook
5 155 (6.15%) Adobe
6 111 (4.40%) Twitter
7 77 (3.05%) Zend
8 59 (2.34%) Salesforce.com
9 48 (1.90%) Oracle
10 43 (1.71%) Sitecore
11 41 (1.63%) Omniture
12 37 (1.47%) VMware
13 29 (1.15%) Coremetrics
13 29 (1.15%) Cisco
14 26 (1.03%) HP
15 25 (0.99%) EPiServer
16 20 (0.79%) Unica
17 19 (0.75%) Eloqua
18 17 (0.67%) Yahoo!
18 17 (0.67%) ExactTarget
London
MyInternshipAbroad
Posted: 6 hours ago
West London
RecruitmentRevolution.com Limited
Salary: From £40,000 to £50,000 per annum
Posted: 11 hours ago
Bristol, Avon
IT Executive Ltd
Salary: £30000 - £35000 per annum
Posted: 13 hours ago
Woking, Surrey
IT Executive Ltd
Salary: £35000 - £45000 per annum
Posted: 15 hours ago
North London
Vantage Recruitment Solutions Ltd
Salary: Up to £60,000 per annum
Posted: 15 hours ago
Nottingham, Nottinghamshire
Search Consultancy
Posted: 15 hours ago
Farnham, Surrey
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum + Bonus
Posted: 16 hours ago
London
Scott-Merrick LLP
Salary: Market Rate + Shares
Posted: 16 hours ago
Kingston Upon Thames, Surrey
Think IT Recruitment
Salary: £45000 - £60000 per annum + Benefits
Posted: 16 hours ago
Central London / West End
Digital Pursuit Ltd
Salary: From £30,000 to £40,000 per annum Bonus, healthcare, pension
Posted: 17 hours ago
London
Salt
Salary: £80000 - £90000 per annum + Bonus + Benefits
Posted: 17 hours ago
Witney, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £30,000 per annum
Posted: 17 hours ago
London
QUANTICA
Salary: £175 - £185 per day
Posted: 18 hours ago
Manchester, Lancashire
TechnoRecruit
Posted: 19 hours ago
City, London
Oliver James Associates
Salary: £120000 per annum + a generous benefits package
Posted: 20 hours ago
London
Red Sofa London
Salary: £50000 - £60000 per annum + Bonus, Pension, Healthcare
Posted: 20 hours ago
London
Ashdown IT
Salary: £25000 - £28000 per annum + 25 days holidays & pension
Posted: Yesterday
Brighton, East Sussex
Greywood Associates Limited
Salary: £25000 - £30000 per annum + benefits
Posted: Yesterday
London
Randstad Technologies
Salary: £50000.00 - £60000.00 per annum + 15% bonus and benefits
Posted: Yesterday
London
Nakama
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday