The first table below looks at the demand for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 229 302 355
Rank change year-on-year
+73 +53
Permanent jobs citing Digital Marketing 1447 914 843
As % of all permanent IT jobs located in the UK 1.23% 0.84% 0.71%
As % of the Processes & Methodologies category 1.53% 1.07% 0.92%
Number of salaries quoted 1020 686 765
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £25,000 £22,500 £23,500
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £37,000 £32,500 £33,000
% change year-on-year
+13.84% -1.51%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94579 85669 91251
As % of all permanent IT jobs located in the UK 80.38% 78.68% 77.38%
Number of salaries quoted 76287 70054 77728
Average salary £48,000 £46,000 £46,000
Average salary % change year-on-year
+4.34% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 24 July 2014 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +72 1375 £40,000 +6.66% 213
London +61 719 £47,500 - 90
South East +34 264 £40,000 +9.58% 48
City of London +24 165 £50,000 +33.33% 24
North West +68 120 £29,000 -3.33% 16
Manchester +48 80 £30,750 -5.38% 12
East of England -8 74 £40,000 +29.03% 15
South West -20 68 £33,750 +12.50% 24
Surrey +5 53 £41,250 +10.00% 5
Yorkshire -6 52 £31,250 +13.63% 6
Berkshire +38 49 £40,000 -5.88% 10
West Yorkshire -9 46 £31,250 +13.63% 4
East Sussex -25 46 £34,250 -1.43% 7
Leeds +5 45 £30,000 -3.22% 4
Brighton -24 44 £34,250 -1.43% 7
Hampshire +20 41 £30,000 +16.50% 6
West Midlands +37 34 £38,750 +40.90% 8
Bristol +18 32 £30,100 -5.93% 3
Oxfordshire +28 29 £30,000 -45.45% 3
Cambridgeshire +27 24 £29,460 +17.84% 5
Buckinghamshire +20 24 £37,500 -3.22% 9
Bedfordshire -21 20 £48,500 +125.58% 8
Cheshire - 20 £32,000 - 1
North East +16 19 £42,500 -43.33%
Cambridge - 19 £29,460 - 4
Birmingham +19 18 £33,750 +18.42% 3
Scotland -12 18 £33,750 -29.31% 3
County Antrim - 18 £25,000 -
Northern Ireland - 18 £25,000 -
East Midlands -6 17 £32,500 +6.55% 5

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 24 July 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2787 (100.00%) Marketing
2 901 (32.33%) HTML
3 776 (27.84%) Analytics
4 756 (27.13%) SEO
5 698 (25.04%) CSS
6 689 (24.72%) Social Media
7 603 (21.64%) E-Commerce
8 600 (21.53%) JavaScript
9 542 (19.45%) Pay per click
10 519 (18.62%) Finance
11 481 (17.26%) Google
12 450 (16.15%) Advertising
13 420 (15.07%) Degree
14 411 (14.75%) Project Management
15 351 (12.59%) PHP
16 340 (12.20%) Google Analytics
17 334 (11.98%) CMS
18 331 (11.88%) Business Intelligence
19 317 (11.37%) Telecoms
20 311 (11.16%) Online Marketing
21 304 (10.91%) Electronics
22 300 (10.76%) Manufacturing
23 294 (10.55%) CRM
24 289 (10.37%) SQL
25 287 (10.30%) Email Marketing
26 285 (10.23%) SAP
27 279 (10.01%) Programme Management
28 274 (9.83%) HTML5
29 272 (9.76%) .NET
30 270 (9.69%) DTV

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 24 July 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 334 (11.98%) CMS
2 136 (4.88%) WordPress
3 94 (3.37%) Drupal
4 54 (1.94%) Apache
5 49 (1.76%) Umbraco
6 44 (1.58%) Tomcat
7 43 (1.54%) SAS
8 36 (1.29%) SharePoint
9 31 (1.11%) Adobe CQ
10 25 (0.90%) Node.js
11 22 (0.79%) IIS
12 19 (0.68%) Sitecore CMS
13 16 (0.57%) MS Exchange
14 15 (0.54%) SugarCRM
14 15 (0.54%) Joomla!
15 11 (0.39%) Confluence
15 11 (0.39%) PrestaShop
16 8 (0.29%) Immediacy CMS
17 7 (0.25%) WebSphere
17 7 (0.25%) ColdFusion
Applications
1 228 (8.18%) Photoshop
2 181 (6.49%) MS Excel
3 132 (4.74%) Adobe Illustrator
4 89 (3.19%) MS PowerPoint
5 86 (3.09%) MS Office
6 56 (2.01%) MS Visio
7 38 (1.36%) MS Project
8 34 (1.22%) Fireworks
9 31 (1.11%) SPSS
10 30 (1.08%) InDesign
11 23 (0.83%) OmniGraffle
12 16 (0.57%) Acrobat
13 14 (0.50%) Adobe Premiere
14 9 (0.32%) PowerPivot
15 6 (0.22%) Mingle
15 6 (0.22%) Adobe After Effects
16 4 (0.14%) Final Cut Pro
17 1 (0.036%) InfoPath
17 1 (0.036%) Spreadsheet
17 1 (0.036%) FastStats
Business Applications
1 340 (12.20%) Google Analytics
2 270 (9.69%) SAP Oil and Gas
3 75 (2.69%) Magento
4 57 (2.05%) WebTrends
5 28 (1.00%) Dynamics CRM
6 21 (0.75%) SiteCatalyst
7 10 (0.36%) Tridion
8 9 (0.32%) Oracle CRM
9 4 (0.14%) Oracle EBS
10 2 (0.072%) Oracle Payables
10 2 (0.072%) Oracle Receivables
10 2 (0.072%) Oracle Applications
10 2 (0.072%) Oracle General Ledger
10 2 (0.072%) Dynamics NAV
11 1 (0.036%) Dynamics AX
11 1 (0.036%) SAP InfiniteInsight
11 1 (0.036%) SalesLogix
11 1 (0.036%) SAP ERP
11 1 (0.036%) Oracle EBS R12
11 1 (0.036%) Oracle iProcurement
Cloud Services
1 80 (2.87%) SaaS
2 24 (0.86%) Amazon AWS
3 20 (0.72%) Microsoft Azure
4 17 (0.61%) Cloud Computing
5 16 (0.57%) MailChimp
5 16 (0.57%) Basecamp
6 15 (0.54%) Amazon EC2
7 12 (0.43%) Responsys
7 12 (0.43%) Office 365
8 6 (0.22%) IaaS
8 6 (0.22%) CheetahMail
9 5 (0.18%) Trello
10 4 (0.14%) Rackspace Cloud
11 3 (0.11%) GitHub
11 3 (0.11%) Pure360
12 2 (0.072%) Amazon S3
12 2 (0.072%) Force.com
13 1 (0.036%) PaaS
Communications & Networking
1 95 (3.41%) Internet
2 29 (1.04%) DNS
3 26 (0.93%) Firewall
3 26 (0.93%) Intranet
4 15 (0.54%) SAN
5 12 (0.43%) SSL
6 11 (0.39%) Extranet
7 10 (0.36%) TCP/IP
8 9 (0.32%) Broadband
9 8 (0.29%) HTTP
10 6 (0.22%) Unified Communications
10 6 (0.22%) FTP
10 6 (0.22%) VLAN
11 5 (0.18%) VPN
11 5 (0.18%) IPv4
11 5 (0.18%) IPv6
11 5 (0.18%) SMS
11 5 (0.18%) WAN
11 5 (0.18%) DHCP
11 5 (0.18%) SMTP
Database & Business Intelligence
1 269 (9.65%) MySQL
2 201 (7.21%) SQL Server
3 52 (1.87%) SQL Server 2008
4 48 (1.72%) Hadoop
5 42 (1.51%) Big Data
6 30 (1.08%) Data Warehouse
7 29 (1.04%) Relational Database
8 26 (0.93%) SQL Server Integration Services
9 24 (0.86%) Mahout
10 23 (0.83%) Oracle Database
11 20 (0.72%) SQL Server 2012
11 20 (0.72%) SQL Server 2005
12 16 (0.57%) MongoDB
12 16 (0.57%) SQL Server Reporting Services
13 9 (0.32%) Pentaho
13 9 (0.32%) Data Mining
13 9 (0.32%) CloverETL
14 8 (0.29%) NoSQL
14 8 (0.29%) PostgreSQL
14 8 (0.29%) Oracle Reports
Development Applications
1 73 (2.62%) Git (software)
2 71 (2.55%) Dreamweaver
3 64 (2.30%) Subversion
4 49 (1.76%) Visual Studio
5 41 (1.47%) JIRA
6 29 (1.04%) Axure RP
7 18 (0.65%) Balsamiq Mockups
7 18 (0.65%) Selenium
8 16 (0.57%) Maven
9 11 (0.39%) Team Foundation Server
10 10 (0.36%) JUnit
10 10 (0.36%) Talend Open Studio
11 9 (0.32%) PhoneGap
11 9 (0.32%) Jenkins
12 8 (0.29%) Grunt
13 7 (0.25%) TeamCity
14 6 (0.22%) Cucumber
14 6 (0.22%) Xcode
14 6 (0.22%) Oracle Forms
14 6 (0.22%) Eclipse
General
1 2787 (100.00%) Marketing
2 519 (18.62%) Finance
3 450 (16.15%) Advertising
4 317 (11.37%) Telecoms
5 304 (10.91%) Electronics
6 300 (10.76%) Manufacturing
7 264 (9.47%) Retail
8 95 (3.41%) Games
9 71 (2.55%) Publishing
10 41 (1.47%) Banking
11 40 (1.44%) Pharmaceutical
12 39 (1.40%) German Language
13 34 (1.22%) Automotive
14 33 (1.18%) Legal
15 28 (1.00%) French Language
16 27 (0.97%) Billing
17 25 (0.90%) Law
18 21 (0.75%) Multimedia
18 21 (0.75%) Back Office
19 13 (0.47%) Russian Language
Job Titles
1 527 (18.91%) Developer
2 297 (10.66%) Analyst
3 199 (7.14%) Marketing Manager
4 172 (6.17%) Project Manager
5 164 (5.88%) Designer
6 158 (5.67%) Web Developer
7 149 (5.35%) PPC Specialist
7 149 (5.35%) PPC Manager
7 149 (5.35%) PPC Analyst
7 149 (5.35%) PPC Executive
8 130 (4.66%) Digital Marketing Manager
9 126 (4.52%) Consultant
10 112 (4.02%) Marketing Executive
11 103 (3.70%) Architect
12 102 (3.66%) Front-End Developer
13 89 (3.19%) Account Manager
14 88 (3.16%) Digital Project Manager
15 87 (3.12%) Senior Manager
16 76 (2.73%) PHP Developer
17 74 (2.66%) Business Analyst
Libraries, Frameworks & Software Standards
1 901 (32.33%) HTML
2 698 (25.04%) CSS
3 274 (9.83%) HTML5
4 272 (9.76%) .NET
5 248 (8.90%) jQuery
6 197 (7.07%) CSS3
7 137 (4.92%) ASP.NET
8 114 (4.09%) XML
9 76 (2.73%) XHTML
10 64 (2.30%) Web Services
11 58 (2.08%) J2EE
12 55 (1.97%) ASP.NET MVC
13 48 (1.72%) Ajax
13 48 (1.72%) SOAP
14 45 (1.61%) Flash
15 42 (1.51%) LAMP
16 41 (1.47%) Twitter Bootstrap
17 38 (1.36%) Sass
18 37 (1.33%) JSON
19 35 (1.26%) AngularJS
Miscellaneous
1 689 (24.72%) Social Media
2 270 (9.69%) DTV
3 159 (5.71%) Mobile App
4 142 (5.10%) Digital Media
5 125 (4.49%) Blog
6 99 (3.55%) Mathematics
7 92 (3.30%) Computer Science
8 83 (2.98%) Copywriting
9 78 (2.80%) Open Source
10 60 (2.15%) Statistics
11 50 (1.79%) New Media
12 39 (1.40%) FMCG
13 31 (1.11%) Management Information System
14 28 (1.00%) Online Games
15 24 (0.86%) Graphic Design
16 20 (0.72%) Physics
17 18 (0.65%) Enterprise Software
18 17 (0.61%) Visualisation
18 17 (0.61%) Xbox
19 15 (0.54%) Economics
Operating Systems
1 172 (6.17%) Linux
2 89 (3.19%) Windows
3 87 (3.12%) Apple iOS
4 81 (2.91%) Android
5 69 (2.48%) UNIX
6 22 (0.79%) Ubuntu
7 14 (0.50%) Solaris
8 10 (0.36%) Windows Server 2008
9 9 (0.32%) CentOS
9 9 (0.32%) Windows Server 2012
10 7 (0.25%) Fedora
11 6 (0.22%) Windows XP
12 5 (0.18%) Windows Server 2003
13 4 (0.14%) Windows 8
13 4 (0.14%) HPUX
13 4 (0.14%) Mac OS X
13 4 (0.14%) Windows 7
14 3 (0.11%) Red Hat Enterprise Linux
14 3 (0.11%) AIX
15 2 (0.072%) Windows Phone
Processes & Methodologies
1 776 (27.84%) Analytics
2 756 (27.13%) SEO
3 603 (21.64%) E-Commerce
4 542 (19.45%) Pay per click
5 411 (14.75%) Project Management
6 331 (11.88%) Business Intelligence
7 311 (11.16%) Online Marketing
8 294 (10.55%) CRM
9 287 (10.30%) Email Marketing
10 279 (10.01%) Programme Management
11 270 (9.69%) Web Development
12 252 (9.04%) B2B
13 230 (8.25%) Agile Software Development
14 211 (7.57%) Scrum
15 207 (7.43%) Content Management
16 190 (6.82%) Marketing Strategy
17 157 (5.63%) Business Development
18 155 (5.56%) Web Analytics
18 155 (5.56%) Web Design
19 153 (5.49%) MVC
Programming Languages
1 600 (21.53%) JavaScript
2 351 (12.59%) PHP
3 289 (10.37%) SQL
4 218 (7.82%) Java
5 157 (5.63%) C#
6 65 (2.33%) R
7 47 (1.69%) PHP5
8 45 (1.61%) T-SQL
9 44 (1.58%) Python
10 43 (1.54%) VBA
11 32 (1.15%) Ruby
12 31 (1.11%) MATLAB
13 27 (0.97%) Bash Shell
14 24 (0.86%) Scala
15 22 (0.79%) Perl
16 21 (0.75%) Objective-C
17 17 (0.61%) ActionScript
18 13 (0.47%) PowerShell
18 13 (0.47%) VB.NET
19 11 (0.39%) C
Qualifications
1 420 (15.07%) Degree
2 25 (0.90%) ITIL Certification
2 25 (0.90%) PhD
3 19 (0.68%) PMI Certification
4 17 (0.61%) PMP
5 15 (0.54%) PRINCE2 Certification
6 13 (0.47%) Microsoft Certification
7 8 (0.29%) ISEB
8 7 (0.25%) MCSE
9 6 (0.22%) MCP
10 5 (0.18%) MCITP
10 5 (0.18%) ISTQB
10 5 (0.18%) CCNA
10 5 (0.18%) Cisco Certification
10 5 (0.18%) Citrix Certification
11 4 (0.14%) APMP
11 4 (0.14%) CCEE
11 4 (0.14%) MBA
11 4 (0.14%) Security Cleared
12 3 (0.11%) MCTS
Quality Assurance & Compliance
1 71 (2.55%) QA
2 19 (0.68%) SLA
3 5 (0.18%) HL7
4 4 (0.14%) Data Quality
4 4 (0.14%) PCI DSS
5 3 (0.11%) ISO/IEC 27001
5 3 (0.11%) ISO 9001
5 3 (0.11%) Solvency II
6 2 (0.072%) COBIT
7 1 (0.036%) Dublin Core
System Software
1 29 (1.04%) Active Directory
2 28 (1.00%) VMware Infrastructure
3 17 (0.61%) Hyper-V
4 6 (0.22%) Xen
5 4 (0.14%) XenApp
5 4 (0.14%) Oracle RAC
6 3 (0.11%) Microsoft Virtual Server
6 3 (0.11%) XenDesktop
6 3 (0.11%) ISA Server
6 3 (0.11%) VMware ESX
6 3 (0.11%) Forefront TMG
6 3 (0.11%) UAG
6 3 (0.11%) vSphere
7 2 (0.072%) Xsan
7 2 (0.072%) VMware ESXi
7 2 (0.072%) Microsoft App-V
8 1 (0.036%) ProxySG
8 1 (0.036%) Snort
8 1 (0.036%) DFS Replication
8 1 (0.036%) Sendmail
Systems Management
1 13 (0.47%) Puppet
2 10 (0.36%) Opscode Chef
3 8 (0.29%) Plesk
4 6 (0.22%) SCCM
5 4 (0.14%) Nagios
5 4 (0.14%) SCOM
6 3 (0.11%) Capistrano
7 2 (0.072%) Vagrant
7 2 (0.072%) Ansible
7 2 (0.072%) Data Guard
7 2 (0.072%) EMC NetWorker
8 1 (0.036%) WSUS
8 1 (0.036%) OMEGAMON
8 1 (0.036%) BMC Performance Manager
8 1 (0.036%) Norton AntiVirus
8 1 (0.036%) CA SiteMinder
8 1 (0.036%) Tivoli
8 1 (0.036%) Systems Management Server (SMS)
8 1 (0.036%) NetBackup
8 1 (0.036%) YUM
Vendors
1 481 (17.26%) Google
2 285 (10.23%) SAP
3 267 (9.58%) Adobe
4 235 (8.43%) Facebook
5 186 (6.67%) Microsoft
6 147 (5.27%) Twitter
7 86 (3.09%) Oracle
8 57 (2.05%) Omniture
9 53 (1.90%) Zend
10 45 (1.61%) Salesforce.com
11 38 (1.36%) Yahoo!
12 33 (1.18%) VMware
13 32 (1.15%) Sitecore
14 26 (0.93%) Coremetrics
15 24 (0.86%) Red Hat
16 20 (0.72%) hybris
17 19 (0.68%) IBM
18 18 (0.65%) Cisco
18 18 (0.65%) DoubleClick
19 16 (0.57%) Apple
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