The table below looks at the statistics for Digital Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 227 286 341
Rank change year-on-year
+59 +55
Permanent jobs citing Digital Marketing 1407 1037 874
As % of all permanent IT jobs located in the UK 1.25% 0.97% 0.74%
As % of the Processes & Methodologies category 1.52% 1.20% 0.94%
Number of salaries quoted 947 843 763
Average salary £42,500 £36,000 £37,500
Average salary % change year-on-year
+18.05% -4.00%
90% offered a salary of more than £27,500 £24,000 £24,150
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London average salary £39,000 £32,500 £32,500
% change year-on-year
+20.00% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92333 86744 92837
As % of all permanent IT jobs located in the UK 81.96% 81.25% 79.04%
Number of salaries quoted 73720 71172 78538
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Digital Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Digital Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing within the UK.

Digital Marketing Salary Trend in the UK

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing over the 3 months to 17 September 2014 within the UK.

Digital Marketing Salary Histogram in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +50 1330 £42,500 +18.05% 200
London +54 713 £45,000 +2.85% 98
South East +80 296 £40,875 +9.00% 42
City of London +29 149 £47,500 +35.71% 24
North West +29 96 £37,750 +37.27% 13
South West -22 71 £35,000 +16.66% 18
Berkshire +52 68 £42,500 -2.85% 5
Manchester +45 68 £42,500 +30.76% 9
Hampshire +38 67 £30,000 +17.64% 11
Surrey -23 49 £45,000 +12.50% 7
Yorkshire -35 49 £32,500 - 3
Southampton +31 38 £30,000 +18.81% 1
East of England -47 38 £37,500 +7.14% 11
Oxfordshire +26 35 £45,000 +12.50% 1
Bristol +10 34 £32,500 - 5
East Sussex -13 32 £37,500 +21.95% 4
Leeds -27 31 £32,500 -4.41%
West Yorkshire -42 31 £32,500 -7.14% 1
West Midlands +2 30 £40,000 +45.45% 9
Brighton -7 29 £37,500 +25.00% 4
Reading +26 28 £50,000 -20.00%
Scotland +2 23 £39,250 +4.66% 5
East Midlands -4 22 £35,000 -3.44% 3
Kent +13 19 £45,000 +12.50% 2
Buckinghamshire +13 19 £40,000 -11.11% 9
Birmingham +9 18 £33,250 +19.81% 3
Lancashire +6 18 £30,000 +27.65% 1
Northern Ireland - 18 £25,000 -
County Antrim - 18 £25,000 -
Essex +15 16 £32,500 +18.18%

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 17 September 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 2864 (100.00%) Marketing
2 874 (30.52%) HTML
3 855 (29.85%) Analytics
4 743 (25.94%) Social Media
5 741 (25.87%) SEO
6 688 (24.02%) CSS
7 594 (20.74%) JavaScript
8 593 (20.71%) Finance
9 591 (20.64%) E-Commerce
10 533 (18.61%) Pay per click
11 522 (18.23%) Google
12 506 (17.67%) Analytical Skills
13 454 (15.85%) Degree
14 447 (15.61%) Advertising
15 435 (15.19%) Agile Software Development
16 412 (14.39%) Project Management
17 384 (13.41%) Google Analytics
18 374 (13.06%) Business Intelligence
18 374 (13.06%) User Experience
19 368 (12.85%) Telecoms
20 350 (12.22%) PHP
21 343 (11.98%) Manufacturing
22 341 (11.91%) Electronics
23 339 (11.84%) CMS
24 325 (11.35%) SAP
25 324 (11.31%) Programme Management
26 310 (10.82%) DTV
26 310 (10.82%) SAP Oil and Gas
27 304 (10.61%) SQL
28 291 (10.16%) Online Marketing

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 17 September 2014, IT jobs within the UK citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 339 (11.84%) CMS
2 149 (5.20%) WordPress
3 103 (3.60%) Drupal
4 71 (2.48%) Apache
5 52 (1.82%) Tomcat
6 46 (1.61%) SAS
6 46 (1.61%) Umbraco
7 45 (1.57%) SharePoint
8 33 (1.15%) Joomla!
9 29 (1.01%) Adobe CQ
10 24 (0.84%) IIS
11 20 (0.70%) Node.js
12 19 (0.66%) MS Exchange
12 19 (0.66%) Sitecore CMS
13 12 (0.42%) SugarCRM
13 12 (0.42%) Confluence
14 11 (0.38%) PrestaShop
15 8 (0.28%) WebSphere
16 7 (0.24%) Immediacy CMS
17 6 (0.21%) SharePoint 2010
Applications
1 224 (7.82%) MS Excel
2 214 (7.47%) Photoshop
3 107 (3.74%) MS Office
4 105 (3.67%) Adobe Illustrator
5 89 (3.11%) MS PowerPoint
6 49 (1.71%) MS Project
7 47 (1.64%) MS Visio
8 34 (1.19%) SPSS
9 28 (0.98%) InDesign
10 24 (0.84%) Fireworks
11 22 (0.77%) OmniGraffle
12 13 (0.45%) Adobe Premiere
13 12 (0.42%) Spreadsheet
13 12 (0.42%) PowerPivot
14 9 (0.31%) Acrobat
15 6 (0.21%) Adobe After Effects
16 5 (0.17%) FastStats
17 3 (0.10%) Mingle
18 2 (0.070%) Final Cut Pro
18 2 (0.070%) InfoPath
Business Applications
1 384 (13.41%) Google Analytics
2 310 (10.82%) SAP Oil and Gas
3 70 (2.44%) WebTrends
4 63 (2.20%) Magento
5 33 (1.15%) SiteCatalyst
6 23 (0.80%) Dynamics CRM
7 15 (0.52%) Tridion
8 6 (0.21%) Oracle EBS
9 5 (0.17%) Oracle CRM
9 5 (0.17%) Fredhopper
10 4 (0.14%) Dynamics AX
11 3 (0.10%) Oracle Applications
12 2 (0.070%) SAP CRM
12 2 (0.070%) Oracle 11i
12 2 (0.070%) Dynamics NAV
12 2 (0.070%) Oracle General Ledger
12 2 (0.070%) Oracle EBS R12
12 2 (0.070%) Oracle Payables
12 2 (0.070%) Oracle Receivables
13 1 (0.035%) Oracle Cash Management
Cloud Services
1 97 (3.39%) SaaS
2 28 (0.98%) Amazon AWS
3 21 (0.73%) MailChimp
4 19 (0.66%) Basecamp
4 19 (0.66%) Microsoft Azure
5 16 (0.56%) Amazon EC2
6 13 (0.45%) Office 365
7 11 (0.38%) Responsys
8 10 (0.35%) Pure360
8 10 (0.35%) Cloud Computing
9 7 (0.24%) CheetahMail
10 5 (0.17%) Rackspace Cloud
10 5 (0.17%) IaaS
11 4 (0.14%) GitHub
12 2 (0.070%) Force.com
12 2 (0.070%) Amazon S3
13 1 (0.035%) PaaS
Communications & Networking
1 95 (3.32%) Internet
2 31 (1.08%) DNS
3 29 (1.01%) Firewall
4 25 (0.87%) Intranet
5 16 (0.56%) SAN
5 16 (0.56%) FTP
6 15 (0.52%) Extranet
7 10 (0.35%) TCP/IP
7 10 (0.35%) HTTP
8 9 (0.31%) Broadband
9 8 (0.28%) WAN
9 8 (0.28%) SSL
10 7 (0.24%) DHCP
10 7 (0.24%) VLAN
11 6 (0.21%) Unified Communications
11 6 (0.21%) LAN
11 6 (0.21%) SMS
11 6 (0.21%) VPN
12 5 (0.17%) IPv4
12 5 (0.17%) IPv6
Database & Business Intelligence
1 254 (8.87%) MySQL
2 196 (6.84%) SQL Server
3 56 (1.96%) SQL Server 2008
4 50 (1.75%) Relational Database
5 46 (1.61%) Hadoop
5 46 (1.61%) Big Data
6 40 (1.40%) Data Warehouse
7 38 (1.33%) SQL Server Integration Services
8 30 (1.05%) SQL Server 2005
9 27 (0.94%) SQL Server 2012
10 25 (0.87%) Oracle Database
11 23 (0.80%) Mahout
12 22 (0.77%) MongoDB
13 21 (0.73%) Data Mining
14 17 (0.59%) DB2
15 15 (0.52%) SQL Server Reporting Services
16 8 (0.28%) RDBMS
16 8 (0.28%) NoSQL
17 7 (0.24%) Oracle Reports
18 6 (0.21%) BusinessObjects
Development Applications
1 77 (2.69%) Git (software)
2 67 (2.34%) Subversion
3 49 (1.71%) JIRA
4 47 (1.64%) Dreamweaver
5 42 (1.47%) Visual Studio
6 34 (1.19%) Axure RP
7 27 (0.94%) Balsamiq Mockups
8 24 (0.84%) Selenium
9 18 (0.63%) Maven
10 16 (0.56%) JUnit
11 12 (0.42%) Team Foundation Server
12 11 (0.38%) Talend Open Studio
12 11 (0.38%) Jenkins
13 8 (0.28%) SQL Server Management Studio (SSMS)
14 7 (0.24%) Cucumber
14 7 (0.24%) RSpec
15 6 (0.21%) NUnit
15 6 (0.21%) VSS/SourceSafe
15 6 (0.21%) Hudson
16 5 (0.17%) JMeter
General
1 2864 (100.00%) Marketing
2 593 (20.71%) Finance
3 447 (15.61%) Advertising
4 368 (12.85%) Telecoms
5 343 (11.98%) Manufacturing
6 341 (11.91%) Electronics
7 246 (8.59%) Retail
8 95 (3.32%) Games
9 69 (2.41%) Publishing
10 40 (1.40%) Banking
11 37 (1.29%) Law
12 34 (1.19%) Automotive
13 31 (1.08%) Pharmaceutical
14 30 (1.05%) Legal
15 22 (0.77%) German Language
16 21 (0.73%) Multimedia
16 21 (0.73%) Back Office
17 20 (0.70%) Billing
17 20 (0.70%) French Language
18 15 (0.52%) Financial Institution
Job Titles
1 522 (18.23%) Developer
2 324 (11.31%) Analyst
3 200 (6.98%) Marketing Manager
4 179 (6.25%) Project Manager
5 172 (6.01%) PPC Specialist
5 172 (6.01%) PPC Manager
5 172 (6.01%) PPC Analyst
5 172 (6.01%) PPC Executive
6 164 (5.73%) Consultant
7 150 (5.24%) Designer
8 136 (4.75%) Web Developer
9 125 (4.36%) Digital Marketing Manager
10 121 (4.22%) Marketing Executive
11 103 (3.60%) Architect
11 103 (3.60%) PHP Developer
12 93 (3.25%) Front-End Developer
13 87 (3.04%) Senior Developer
14 85 (2.97%) Digital Project Manager
15 82 (2.86%) Senior Manager
16 76 (2.65%) Account Manager
Libraries, Frameworks & Software Standards
1 874 (30.52%) HTML
2 688 (24.02%) CSS
3 281 (9.81%) .NET
4 272 (9.50%) HTML5
5 255 (8.90%) jQuery
6 180 (6.28%) CSS3
7 141 (4.92%) ASP.NET
8 126 (4.40%) XML
9 91 (3.18%) Web Services
10 68 (2.37%) XHTML
11 67 (2.34%) LAMP
12 58 (2.03%) J2EE
13 57 (1.99%) Ajax
14 54 (1.89%) ASP.NET MVC
15 52 (1.82%) SOAP
16 36 (1.26%) Flash
17 35 (1.22%) Sass
17 35 (1.22%) Twitter Bootstrap
18 34 (1.19%) Spring
18 34 (1.19%) JSON
Miscellaneous
1 743 (25.94%) Social Media
2 506 (17.67%) Analytical Skills
3 374 (13.06%) User Experience
4 310 (10.82%) DTV
5 144 (5.03%) Mobile App
6 137 (4.78%) Digital Media
7 128 (4.47%) Blog
8 113 (3.95%) Mathematics
9 91 (3.18%) Computer Science
10 70 (2.44%) Open Source
11 67 (2.34%) Statistics
12 62 (2.16%) Copywriting
13 52 (1.82%) New Media
14 32 (1.12%) FMCG
15 28 (0.98%) Management Information System
16 23 (0.80%) Visualisation
16 23 (0.80%) Physics
17 22 (0.77%) Graphic Design
18 21 (0.73%) Economics
19 19 (0.66%) Online Games
Operating Systems
1 179 (6.25%) Linux
2 90 (3.14%) Windows
3 80 (2.79%) UNIX
4 71 (2.48%) Apple iOS
5 68 (2.37%) Android
6 22 (0.77%) Ubuntu
7 17 (0.59%) Solaris
8 11 (0.38%) CentOS
8 11 (0.38%) Windows Server 2012
9 10 (0.35%) Windows Server 2008
10 9 (0.31%) Fedora
11 8 (0.28%) Windows 7
12 6 (0.21%) Windows Server 2003
13 5 (0.17%) Windows XP
13 5 (0.17%) Red Hat Enterprise Linux
13 5 (0.17%) Windows 8
14 4 (0.14%) Windows 2000
14 4 (0.14%) Mac OS X
15 3 (0.10%) SUSE
15 3 (0.10%) Embedded Linux
Processes & Methodologies
1 855 (29.85%) Analytics
2 741 (25.87%) SEO
3 591 (20.64%) E-Commerce
4 533 (18.61%) Pay per click
5 435 (15.19%) Agile Software Development
6 412 (14.39%) Project Management
7 374 (13.06%) Business Intelligence
8 324 (11.31%) Programme Management
9 291 (10.16%) Online Marketing
10 280 (9.78%) CRM
11 267 (9.32%) Email Marketing
12 231 (8.07%) B2B
13 230 (8.03%) Web Development
14 207 (7.23%) Scrum
15 202 (7.05%) Content Management
16 194 (6.77%) Marketing Strategy
17 178 (6.22%) Web Analytics
18 160 (5.59%) MVC
19 155 (5.41%) Business Development
20 127 (4.43%) B2C
Programming Languages
1 594 (20.74%) JavaScript
2 350 (12.22%) PHP
3 304 (10.61%) SQL
4 217 (7.58%) Java
5 170 (5.94%) C#
6 65 (2.27%) PHP5
7 62 (2.16%) R
8 55 (1.92%) Python
9 47 (1.64%) VBA
9 47 (1.64%) T-SQL
10 39 (1.36%) Bash Shell
11 34 (1.19%) Ruby
12 31 (1.08%) MATLAB
12 31 (1.08%) Perl
13 26 (0.91%) Scala
14 21 (0.73%) Shell Script
15 19 (0.66%) C
16 17 (0.59%) ActionScript
17 16 (0.56%) C++
18 14 (0.49%) Objective-C
Qualifications
1 454 (15.85%) Degree
2 24 (0.84%) PhD
3 20 (0.70%) PMI Certification
4 18 (0.63%) ITIL Certification
5 17 (0.59%) PRINCE2 Certification
6 16 (0.56%) PMP
7 15 (0.52%) Microsoft Certification
8 8 (0.28%) MCSE
9 7 (0.24%) MCP
9 7 (0.24%) ISEB
9 7 (0.24%) Security Cleared
10 6 (0.21%) Citrix Certification
10 6 (0.21%) ISTQB
10 6 (0.21%) MBA
11 5 (0.17%) MCITP
11 5 (0.17%) Cisco Certification
11 5 (0.17%) APMP
11 5 (0.17%) CCEE
12 4 (0.14%) CCNA
12 4 (0.14%) SC Cleared
Quality Assurance & Compliance
1 75 (2.62%) QA
2 19 (0.66%) SLA
3 7 (0.24%) ISO/IEC 27001
3 7 (0.24%) ISO 9001
4 6 (0.21%) HL7
5 5 (0.17%) PCI DSS
6 3 (0.10%) Solvency II
7 2 (0.070%) Data Quality
7 2 (0.070%) COBIT
8 1 (0.035%) WAI
8 1 (0.035%) Dublin Core
System Software
1 36 (1.26%) Active Directory
2 27 (0.94%) VMware Infrastructure
3 17 (0.59%) Hyper-V
4 7 (0.24%) VMware ESX
5 6 (0.21%) Xen
6 5 (0.17%) Microsoft Virtual Server
6 5 (0.17%) XenApp
7 4 (0.14%) XenDesktop
7 4 (0.14%) Oracle RAC
8 3 (0.10%) ISA Server
8 3 (0.10%) XenServer
8 3 (0.10%) Microsoft App-V
8 3 (0.10%) vSphere
8 3 (0.10%) Forefront TMG
8 3 (0.10%) UAG
8 3 (0.10%) Docker
9 2 (0.070%) Xsan
10 1 (0.035%) VMware ESXi
10 1 (0.035%) VirtualBox
10 1 (0.035%) KVM
Systems Management
1 17 (0.59%) Puppet
2 13 (0.45%) Opscode Chef
3 7 (0.24%) SCCM
3 7 (0.24%) SCOM
4 6 (0.21%) Vagrant
5 5 (0.17%) Nagios
6 3 (0.10%) HP Quality Center
6 3 (0.10%) Capistrano
7 2 (0.070%) Data Guard
7 2 (0.070%) Ansible
8 1 (0.035%) Opsview
8 1 (0.035%) Plesk
8 1 (0.035%) YUM
8 1 (0.035%) Forefront Identity Manager
8 1 (0.035%) HP UCMDB
8 1 (0.035%) CA SiteMinder
8 1 (0.035%) Norton AntiVirus
8 1 (0.035%) NetBackup
8 1 (0.035%) WSUS
8 1 (0.035%) OMEGAMON
Vendors
1 522 (18.23%) Google
2 325 (11.35%) SAP
3 250 (8.73%) Facebook
4 239 (8.34%) Adobe
5 219 (7.65%) Microsoft
6 189 (6.60%) Twitter
7 89 (3.11%) Oracle
8 64 (2.23%) Omniture
9 63 (2.20%) Zend
10 59 (2.06%) Salesforce.com
11 44 (1.54%) Coremetrics
12 34 (1.19%) Yahoo!
12 34 (1.19%) VMware
13 32 (1.12%) Sitecore
14 20 (0.70%) Red Hat
15 19 (0.66%) IBM
16 18 (0.63%) Unica
17 17 (0.59%) SmartFocus
18 16 (0.56%) Citrix
19 15 (0.52%) Cisco
Croydon, Surrey
Harris Global
Posted: 1 hour ago
London
Propel London Ltd
Posted: 13 hours ago
London
Propel London Ltd
Posted: 13 hours ago
London
Propel London Ltd
Posted: 13 hours ago
Leamington Spa, Warwickshire
Uniting Ambition
Salary: £38k - 42k per year + Bonus & Benefits
Posted: 16 hours ago
London
Oho Group Ltd.
Salary: £20 to £30000 per annum
Posted: 17 hours ago
London
BLOC
Salary: Negotiable
Posted: 18 hours ago
City, London
People Source Consulting
Salary: £45000 - £50000 per annum + Benefits
Posted: 18 hours ago
Newbury, Berkshire
People Source Consulting
Salary: £40000 - £60000 per annum + Benefits
Posted: 18 hours ago
South West London
People Source Consulting
Salary: £33000 - £40000 per annum + Benefits
Posted: 18 hours ago
London
Red Sofa London
Salary: £35000.00 - £45000.00 per annum
Posted: 20 hours ago
Exeter, Devon
People Source Consulting
Salary: £45000 per annum + Remote/Flexible Working + Stock Options
Posted: 22 hours ago
Manchester, Lancashire
People Source Consulting
Salary: £300 - £400 per annum
Posted: 22 hours ago
Aylesbury, Buckinghamshire
People Source Consulting
Salary: £25000 - £35000 per annum
Posted: 22 hours ago
Aylesbury, Buckinghamshire
People Source Consulting
Salary: £30000 - £40000 per annum
Posted: 22 hours ago
Basingstoke, Hampshire
People Source Consulting
Salary: £32000 - £38000 per annum
Posted: 22 hours ago
London
Verticality Ltd
Salary: £50000 to £60000 per annum - Bonus + Bens Package
Posted: 23 hours ago
London
Verticality Ltd
Salary: £70000 to £80000 per annum - Bonus + Bens Package
Posted: 23 hours ago
Bristol, Avon
People Source Consulting
Salary: £45000 - £50000 per annum + health, dental, pension, training
Posted: 23 hours ago
City, London
Capita Resourcing - IT Resourcing
Salary: £35000 - £40000 per annum + Benifits Package
Posted: Yesterday