The table below looks at the prevalence of the term Digital Media in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Media over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Digital Media
Rank 220 187 177
Rank change year-on-year
-33 -10
Permanent jobs citing Digital Media 2 25 31
As % of all permanent IT jobs located in the West Midlands 0.034% 0.46% 0.58%
As % of the Miscellaneous category 0.11% 1.42% 1.61%
Number of salaries quoted 1 24 28
Average salary £27,500 £50,000 £30,000
Average salary % change year-on-year
-45.00% +66.66%
UK excluding London average salary £37,500 £35,500 £35,000
% change year-on-year
+5.63% +1.42%
Digital Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1883 1757 1930
As % of all permanent IT jobs located in the West Midlands 32.37% 32.52% 35.81%
Number of salaries quoted 1530 1466 1621
Average salary £37,500 £40,000 £40,000
Average salary % change year-on-year
-6.25% -
90% offered a salary of more than £25,000 £25,000 £25,000
10% offered a salary of more than £60,000 £55,000 £62,500
UK excluding London average salary £40,000 £40,000 £40,000

Digital Media
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Digital Media across the West Midlands region as a proportion of the total demand within the Miscellaneous category.

Digital Media Jobs Demand Trend in the West Midlands

Digital Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Media across the West Midlands region.

Digital Media Salary Trend in the West Midlands

Digital Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Media within the West Midlands region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire - 2 £27,500 - 1
Digital Media
England

Digital Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 3 July 2015, IT jobs across the West Midlands region citing Digital Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media.

1 17 (77.27%) Marketing
2 16 (72.73%) Digital Marketing
3 14 (63.64%) Degree
4 12 (54.55%) Social Media
5 11 (50.00%) Analytical Skills
5 11 (50.00%) Photoshop
6 10 (45.45%) Microsoft
7 9 (40.91%) Management Information System
8 8 (36.36%) SEO
8 8 (36.36%) Content Management
8 8 (36.36%) Competitor Analysis
8 8 (36.36%) Web Analytics
8 8 (36.36%) Google
8 8 (36.36%) Pay per click
8 8 (36.36%) Copywriting
8 8 (36.36%) Adobe
8 8 (36.36%) MS Excel
8 8 (36.36%) E-Commerce
8 8 (36.36%) User Experience
8 8 (36.36%) Online Marketing
8 8 (36.36%) Analytics
8 8 (36.36%) Spreadsheet
8 8 (36.36%) Google Analytics
9 5 (22.73%) .NET
9 5 (22.73%) CSS
9 5 (22.73%) HTML
9 5 (22.73%) JavaScript
9 5 (22.73%) jQuery
10 4 (18.18%) Mathematics
10 4 (18.18%) QA

Digital Media
Top Related IT Skills in the West Midlands by Category

For the 6 months to 3 July 2015, IT jobs across the West Midlands region citing Digital Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Media. Up to 20 skills are shown per category.

Application Platforms
1 4 (18.18%) CMS
2 2 (9.09%) Umbraco
2 2 (9.09%) Apache
2 2 (9.09%) Sitecore CMS
3 1 (4.55%) WordPress
Applications
1 11 (50.00%) Photoshop
2 8 (36.36%) MS Excel
2 8 (36.36%) Spreadsheet
3 3 (13.64%) Fireworks
Cloud Services
1 8 (36.36%) Google Analytics
Communications & Networking
1 2 (9.09%) Internet
2 1 (4.55%) Intranet
Database & Business Intelligence
1 2 (9.09%) MySQL
1 2 (9.09%) SQL Server
1 2 (9.09%) Data Mining
Development Applications
1 1 (4.55%) Git (software)
1 1 (4.55%) Grunt
General
1 17 (77.27%) Marketing
2 2 (9.09%) Law
2 2 (9.09%) Advertising
3 1 (4.55%) Retail
3 1 (4.55%) Telecoms
3 1 (4.55%) Finance
Job Titles
1 6 (27.27%) Developer
2 2 (9.09%) Analyst
2 2 (9.09%) Web Developer
2 2 (9.09%) Senior Developer
2 2 (9.09%) Programmer
2 2 (9.09%) Security Analyst
2 2 (9.09%) .NET Developer
2 2 (9.09%) PHP Developer
2 2 (9.09%) Senior .NET Developer
2 2 (9.09%) PHP Programmer
2 2 (9.09%) Web Programmer
2 2 (9.09%) Front-End Developer
2 2 (9.09%) Front-End Web Developer
2 2 (9.09%) Forensic Analyst
2 2 (9.09%) PHP LAMP Developer
Libraries, Frameworks & Software Standards
1 5 (22.73%) HTML
1 5 (22.73%) .NET
1 5 (22.73%) CSS
1 5 (22.73%) jQuery
2 4 (18.18%) XML
3 3 (13.64%) Sass
4 2 (9.09%) ASP.NET MVC
4 2 (9.09%) CSS3
4 2 (9.09%) SOAP
4 2 (9.09%) Web Services
4 2 (9.09%) LAMP
4 2 (9.09%) JSON
4 2 (9.09%) Classic ASP
4 2 (9.09%) ASP.NET
5 1 (4.55%) Apache Flex
Miscellaneous
1 12 (54.55%) Social Media
2 11 (50.00%) Analytical Skills
3 9 (40.91%) Management Information System
4 8 (36.36%) Copywriting
4 8 (36.36%) User Experience
5 4 (18.18%) Mathematics
6 1 (4.55%) Data Extraction
6 1 (4.55%) Mobile App
Operating Systems
1 2 (9.09%) Linux
2 1 (4.55%) UNIX
2 1 (4.55%) Windows
Processes & Methodologies
1 16 (72.73%) Digital Marketing
2 8 (36.36%) Online Marketing
2 8 (36.36%) Analytics
2 8 (36.36%) Competitor Analysis
2 8 (36.36%) Web Analytics
2 8 (36.36%) Pay per click
2 8 (36.36%) E-Commerce
2 8 (36.36%) SEO
2 8 (36.36%) Content Management
3 2 (9.09%) Computer Forensics
3 2 (9.09%) OOP
3 2 (9.09%) MVC
3 2 (9.09%) Data Modelling
3 2 (9.09%) SOA
3 2 (9.09%) Web Development
3 2 (9.09%) Digital Forensics
3 2 (9.09%) Malware Analysis
4 1 (4.55%) Mobile Application Development
4 1 (4.55%) B2B
Programming Languages
1 5 (22.73%) JavaScript
2 4 (18.18%) PHP
2 4 (18.18%) C
3 3 (13.64%) Perl
3 3 (13.64%) Python
4 2 (9.09%) SQL
4 2 (9.09%) C++
4 2 (9.09%) Java
5 1 (4.55%) C#
5 1 (4.55%) VBScript
5 1 (4.55%) PowerShell
Qualifications
1 14 (63.64%) Degree
2 1 (4.55%) EnCE
Quality Assurance & Compliance
1 4 (18.18%) QA
Vendors
1 10 (45.45%) Microsoft
2 8 (36.36%) Adobe
2 8 (36.36%) Google
3 2 (9.09%) EPiServer
3 2 (9.09%) Sitecore
3 2 (9.09%) SAP
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