The table below looks at the prevalence of the term Social Media in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Social Media
England / West Midlands
Rank 179 163 199
Rank change year-on-year
-16 +36
Permanent jobs citing Social Media 37 59 19
As % of all permanent IT jobs located in the West Midlands 0.78% 1.11% 0.38%
As % of the Miscellaneous category 2.17% 3.25% 1.15%
Number of salaries quoted 35 39 16
Median salary £24,000 £37,500 £37,500
Median salary % change year-on-year
-36.00% -
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1705 1813 1656
As % of all permanent IT jobs located in the West Midlands 35.77% 34.07% 33.03%
Number of salaries quoted 1250 1419 1427
Median salary £40,000 £40,000 £40,000
90% offered a salary of more than £25,000 £25,000 £25,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the West Midlands region.

Social Media Salary Trend in the West Midlands

Social Media
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Social Media across the West Midlands region over the 3 months to 22 January 2017.

Social Media Salary Histogram in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 22 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire - 13 £24,000 - 1
Birmingham -3 12 £35,000 -6.66% 1
Herefordshire - 11 £24,000 -
Warwickshire +13 9 £32,500 -50.00%
Coventry +8 1 £32,000 -39.04% 2
Solihull -7 1 £20,000 -39.39%
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 22 January 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media.

1 59 (62.11%) Marketing
2 49 (51.58%) HTML
3 42 (44.21%) JavaScript
4 38 (40.00%) jQuery
5 37 (38.95%) HTML5
6 34 (35.79%) PHP
7 32 (33.68%) CSS
8 28 (29.47%) SEO
9 23 (24.21%) MySQL
9 23 (24.21%) User Experience
10 22 (23.16%) REST
10 22 (23.16%) Web Services
11 19 (20.00%) CMS
11 19 (20.00%) Digital Marketing
12 18 (18.95%) Ajax
12 18 (18.95%) OO
12 18 (18.95%) E-Commerce
13 17 (17.89%) Google
13 17 (17.89%) JSON
14 16 (16.84%) Analytics
14 16 (16.84%) Git (software)
15 15 (15.79%) CRM
15 15 (15.79%) SOAP
16 14 (14.74%) Adobe
16 14 (14.74%) Pay per click
16 14 (14.74%) Degree
16 14 (14.74%) Email Marketing
17 13 (13.68%) Apple iOS
17 13 (13.68%) UIKit
17 13 (13.68%) iOS Development

Social Media
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (20.00%) CMS
2 7 (7.37%) Adobe Experience Manager
3 5 (5.26%) WordPress
4 2 (2.11%) Apache
5 1 (1.05%) Cloud Foundry
5 1 (1.05%) Orchard CMS
5 1 (1.05%) Umbraco
Applications
1 11 (11.58%) Photoshop
2 8 (8.42%) MS Excel
3 5 (5.26%) Adobe Illustrator
4 4 (4.21%) MS PowerPoint
5 3 (3.16%) InDesign
6 2 (2.11%) MS Office
7 1 (1.05%) Adobe Creative Suite
7 1 (1.05%) Adobe Premiere
Business Applications
1 5 (5.26%) Shopify
Cloud Services
1 11 (11.58%) Google Analytics
2 3 (3.16%) PaaS
3 2 (2.11%) Microsoft Azure
3 2 (2.11%) SaaS
4 1 (1.05%) Apcera
4 1 (1.05%) OpenShift
Communications & Networking
1 4 (4.21%) Internet
1 4 (4.21%) Intranet
2 2 (2.11%) SMS
Database & Business Intelligence
1 23 (24.21%) MySQL
2 9 (9.47%) MongoDB
3 7 (7.37%) Apache Cassandra
4 4 (4.21%) Big Data
5 3 (3.16%) SQL Server
6 2 (2.11%) Relational Database
Development Applications
1 16 (16.84%) Git (software)
2 13 (13.68%) Xcode
3 4 (4.21%) Grunt
3 4 (4.21%) gulp
3 4 (4.21%) Jenkins
4 2 (2.11%) Mercurial
4 2 (2.11%) Subversion
5 1 (1.05%) Dreamweaver
General
1 59 (62.11%) Marketing
2 12 (12.63%) Advertising
2 12 (12.63%) Retail
3 11 (11.58%) Finance
4 4 (4.21%) Automotive
4 4 (4.21%) Manufacturing
5 3 (3.16%) Games
5 3 (3.16%) Publishing
6 1 (1.05%) Banking
6 1 (1.05%) Brand Awareness
6 1 (1.05%) Law
6 1 (1.05%) Legal
Job Titles
1 44 (46.32%) Developer
2 21 (22.11%) HTML Developer
3 19 (20.00%) JavaScript Developer
3 19 (20.00%) PHP Developer
4 18 (18.95%) HTML CSS Developer
5 15 (15.79%) MySQL Developer
5 15 (15.79%) PHP MySQL Developer
5 15 (15.79%) Senior Developer
6 13 (13.68%) iOS Developer
6 13 (13.68%) Junior
6 13 (13.68%) Junior Developer
7 11 (11.58%) Junior iOS Developer
7 11 (11.58%) Objective-C Developer
7 11 (11.58%) Senior JavaScript Developer
8 8 (8.42%) Senior PHP Developer
8 8 (8.42%) Web Developer
9 7 (7.37%) E-Commerce Manager
9 7 (7.37%) Front End Developer (Client-Side Developer)
9 7 (7.37%) Product Manager
9 7 (7.37%) Senior MySQL Developer
Libraries, Frameworks & Software Standards
1 49 (51.58%) HTML
2 38 (40.00%) jQuery
3 37 (38.95%) HTML5
4 32 (33.68%) CSS
5 22 (23.16%) REST
5 22 (23.16%) Web Services
6 18 (18.95%) Ajax
7 17 (17.89%) JSON
8 15 (15.79%) SOAP
9 13 (13.68%) UIKit
9 13 (13.68%) XML
10 11 (11.58%) Cocoa
10 11 (11.58%) Cocoa Touch
10 11 (11.58%) Core Data
10 11 (11.58%) iOS SDK
10 11 (11.58%) RESTful
11 10 (10.53%) Sass
12 8 (8.42%) AngularJS
13 7 (7.37%) CSS3
14 6 (6.32%) LESS
Miscellaneous
1 23 (24.21%) User Experience
2 12 (12.63%) Analytical Skills
3 8 (8.42%) Mobile App
4 7 (7.37%) Animation
4 7 (7.37%) NHS
5 4 (4.21%) Credit Risk
6 3 (3.16%) Copywriting
6 3 (3.16%) Social Network
7 2 (2.11%) Blog
7 2 (2.11%) Computer Science
7 2 (2.11%) Digital Media
7 2 (2.11%) Hybrid Cloud
8 1 (1.05%) Driving Licence
8 1 (1.05%) e-Learning
8 1 (1.05%) Graphic Design
8 1 (1.05%) Learning Management System
8 1 (1.05%) Management Information System
Operating Systems
1 13 (13.68%) Apple iOS
2 7 (7.37%) Linux
2 7 (7.37%) Windows
3 2 (2.11%) Unix
4 1 (1.05%) Windows Server
Processes & Methodologies
1 28 (29.47%) SEO
2 19 (20.00%) Digital Marketing
3 18 (18.95%) E-Commerce
3 18 (18.95%) OO
4 16 (16.84%) Analytics
5 15 (15.79%) CRM
6 14 (14.74%) Email Marketing
6 14 (14.74%) Pay per click
7 13 (13.68%) iOS Development
8 12 (12.63%) Web Development
9 9 (9.47%) Product Management
10 8 (8.42%) Front End Development
11 7 (7.37%) Business Intelligence
11 7 (7.37%) Content Development
11 7 (7.37%) Microservices
11 7 (7.37%) Social Commerce
11 7 (7.37%) Social Media Marketing
11 7 (7.37%) Social Media Monitoring
11 7 (7.37%) Web Design
12 6 (6.32%) Web Analytics
Programming Languages
1 42 (44.21%) JavaScript
2 34 (35.79%) PHP
3 13 (13.68%) Objective-C
4 8 (8.42%) SQL
5 3 (3.16%) Java
6 2 (2.11%) Apple Swift
6 2 (2.11%) Bash Shell
6 2 (2.11%) C
6 2 (2.11%) T-SQL
6 2 (2.11%) VB.NET
7 1 (1.05%) C#
7 1 (1.05%) PowerShell
7 1 (1.05%) Shell Script
Qualifications
1 14 (14.74%) Degree
2 1 (1.05%) CIPD
Quality Assurance & Compliance
1 1 (1.05%) QA
System Software
1 1 (1.05%) Docker
Vendors
1 17 (17.89%) Google
2 14 (14.74%) Adobe
3 10 (10.53%) Twitter
4 7 (7.37%) Facebook
5 4 (4.21%) Microsoft
6 2 (2.11%) Cisco
6 2 (2.11%) Citrix
6 2 (2.11%) VMware
7 1 (1.05%) Alcatel-Lucent
7 1 (1.05%) Hootsuite
7 1 (1.05%) HP
7 1 (1.05%) NetApp
7 1 (1.05%) Oracle
7 1 (1.05%) SAP
7 1 (1.05%) Sysomos
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