The table below looks at the prevalence of the term Social Media in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 162 166 167
Rank change year-on-year
+4 +1
Permanent jobs citing Social Media 72 72 56
As % of all permanent IT jobs located in the West Midlands 1.18% 1.22% 1.05%
As % of the Miscellaneous category 3.11% 3.57% 3.03%
Number of salaries quoted 70 68 36
Median salary £27,500 £34,500 £40,000
Median salary % change year-on-year
-20.28% -13.75%
90% offered a salary of more than £22,500 £25,000 £23,250
10% offered a salary of more than £52,500 £45,750 £57,500
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Permanent IT job ads with a match in the
Miscellaneous category
2313 2016 1848
As % of all permanent IT jobs located in the West Midlands 37.87% 34.05% 34.72%
Number of salaries quoted 1679 1598 1509
Median salary £39,500 £37,500 £40,000
Median salary % change year-on-year
+5.33% -6.25%
90% offered a salary of more than £23,500 £25,000 £25,000
10% offered a salary of more than £62,500 £65,000 £60,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the West Midlands

Social Media
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the West Midlands region.

Social Media Salary Trend in the West Midlands

Social Media
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Social Media across the West Midlands region over the 3 months to 25 July 2016.

Social Media Salary Histogram in the West Midlands

Social Media
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Midlands region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +38 33 £25,000 -64.28% 2
Birmingham 0 20 £32,500 -13.33% 4
Coventry -8 4 £24,500 -10.90%
Worcestershire - 4 £28,750 -
Walsall - 2 £55,000 -
Herefordshire - 2 £22,500 -
Solihull +10 1 £50,000 -
Staffordshire -20 1 £55,000 +59.42% 2
Social Media
England

Social Media
Top 30 Related IT Skills in the West Midlands

For the 6 months to 25 July 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Social Media.

1 78 (47.27%) Marketing
2 76 (46.06%) JavaScript
3 69 (41.82%) jQuery
4 67 (40.61%) HTML
5 61 (36.97%) Git (software)
6 56 (33.94%) MySQL
7 55 (33.33%) CSS
8 53 (32.12%) SEO
9 49 (29.70%) Open Source
10 48 (29.09%) Front End Development
11 42 (25.45%) MVC
11 42 (25.45%) PHP
12 39 (23.64%) Linux
13 37 (22.42%) Facebook
14 35 (21.21%) AngularJS
14 35 (21.21%) TDD
15 29 (17.58%) Google
15 29 (17.58%) Workflow
16 28 (16.97%) CMS
16 28 (16.97%) Web Design
17 27 (16.36%) .NET
18 26 (15.76%) E-Commerce
18 26 (15.76%) REST
18 26 (15.76%) Graphic Design
19 25 (15.15%) Photoshop
20 24 (14.55%) C#
20 24 (14.55%) OO
20 24 (14.55%) Internet
20 24 (14.55%) KnockoutJS
21 23 (13.94%) Analytics

Social Media
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (16.97%) CMS
2 17 (10.30%) WordPress
3 9 (5.45%) Umbraco
4 8 (4.85%) Apache Spark
5 7 (4.24%) Adobe Experience Manager
6 6 (3.64%) Sitecore CMS
7 4 (2.42%) Drupal
7 4 (2.42%) SharePoint
8 2 (1.21%) Apache
9 1 (0.61%) Cloud Foundry
9 1 (0.61%) IIS
Applications
1 25 (15.15%) Photoshop
2 12 (7.27%) Adobe Illustrator
3 6 (3.64%) MS PowerPoint
4 4 (2.42%) Fireworks
4 4 (2.42%) MS Excel
5 3 (1.82%) Adobe After Effects
6 2 (1.21%) Adobe Creative Suite
7 1 (0.61%) MS Office
Business Applications
1 20 (12.12%) Magento
2 4 (2.42%) IBM Operational Decision Manager
Cloud Services
1 14 (8.48%) Google Analytics
2 2 (1.21%) AdWords
3 1 (0.61%) Microsoft Azure
3 1 (0.61%) OpenShift
3 1 (0.61%) PaaS
Communications & Networking
1 24 (14.55%) Internet
2 4 (2.42%) VoIP
3 1 (0.61%) Intranet
Database & Business Intelligence
1 56 (33.94%) MySQL
2 16 (9.70%) SQL Server
3 15 (9.09%) SQL Server 2014
4 12 (7.27%) NoSQL
5 11 (6.67%) SQLite
6 10 (6.06%) Big Data
7 8 (4.85%) Apache Cassandra
7 8 (4.85%) Hadoop
8 4 (2.42%) MongoDB
8 4 (2.42%) Relational Database
9 3 (1.82%) Data Warehouse
9 3 (1.82%) Microsoft Analysis Services
9 3 (1.82%) SQL Server 2012
9 3 (1.82%) SQL Server Analysis Services
9 3 (1.82%) SQL Server Integration Services
9 3 (1.82%) SQL Server Reporting Services
Development Applications
1 61 (36.97%) Git (software)
2 11 (6.67%) Eclipse
3 6 (3.64%) Grunt
3 6 (3.64%) gulp
3 6 (3.64%) Jenkins
4 5 (3.03%) Dreamweaver
5 1 (0.61%) JIRA
5 1 (0.61%) JIRA Agile
5 1 (0.61%) Subversion
General
1 78 (47.27%) Marketing
2 20 (12.12%) Retail
3 18 (10.91%) Finance
4 15 (9.09%) Advertising
5 6 (3.64%) Multimedia
6 4 (2.42%) Games
7 2 (1.21%) Publishing
8 1 (0.61%) Legal
Job Titles
1 94 (56.97%) Developer
2 53 (32.12%) JavaScript Developer
3 47 (28.48%) Front End Developer (Client-Side Developer)
4 42 (25.45%) MySQL Developer
5 38 (23.03%) HTML CSS Developer
5 38 (23.03%) HTML Developer
6 19 (11.52%) .NET Developer
6 19 (11.52%) PHP Developer
7 15 (9.09%) Social Media Developer
8 14 (8.48%) Recruitment Resourcer
8 14 (8.48%) Resourcer
9 13 (7.88%) PHP MySQL Developer
10 12 (7.27%) Junior
10 12 (7.27%) Junior Developer
11 11 (6.67%) Android Developer
12 10 (6.06%) Angular Developer
12 10 (6.06%) Java Developer
13 8 (4.85%) Data Scientist
13 8 (4.85%) Senior Data Scientist
13 8 (4.85%) Web Developer
Libraries, Frameworks & Software Standards
1 69 (41.82%) jQuery
2 67 (40.61%) HTML
3 55 (33.33%) CSS
4 35 (21.21%) AngularJS
5 27 (16.36%) .NET
6 26 (15.76%) REST
7 24 (14.55%) KnockoutJS
8 23 (13.94%) HTML5
8 23 (13.94%) Symfony
9 21 (12.73%) Web Services
9 21 (12.73%) XML
10 20 (12.12%) JSON
11 18 (10.91%) RESTful
12 16 (9.70%) Node.js
13 14 (8.48%) ASP.NET
14 12 (7.27%) Ajax
14 12 (7.27%) ASP.NET MVC
14 12 (7.27%) ASP.NET MVC 5
14 12 (7.27%) ASP.NET Web API
14 12 (7.27%) WCF
Miscellaneous
1 26 (15.76%) Graphic Design
2 19 (11.52%) Mobile App
3 18 (10.91%) New Media
4 15 (9.09%) BBC
4 15 (9.09%) User Experience
5 14 (8.48%) Data Centre
6 8 (4.85%) Algorithms
6 8 (4.85%) Digital Media
6 8 (4.85%) Management Information System
7 7 (4.24%) Motion Graphics
8 6 (3.64%) Photography
9 4 (2.42%) Driving Licence
9 4 (2.42%) iPad
9 4 (2.42%) IVR
10 3 (1.82%) Animation
10 3 (1.82%) Statistics
11 2 (1.21%) Blog
11 2 (1.21%) Social Network
12 1 (0.61%) Copywriting
12 1 (0.61%) RIA
Operating Systems
1 39 (23.64%) Linux
2 11 (6.67%) Android
3 2 (1.21%) Windows
4 1 (0.61%) Unix
4 1 (0.61%) Windows Server
Processes & Methodologies
1 53 (32.12%) SEO
2 49 (29.70%) Open Source
3 48 (29.09%) Front End Development
4 42 (25.45%) MVC
5 35 (21.21%) TDD
6 29 (17.58%) Workflow
7 28 (16.97%) Web Design
8 26 (15.76%) E-Commerce
9 24 (14.55%) OO
10 23 (13.94%) Analytics
10 23 (13.94%) Internet Marketing
11 19 (11.52%) Line Management
12 18 (10.91%) Agile Software Development
12 18 (10.91%) CRM
13 17 (10.30%) Content Management
14 16 (9.70%) Pay per click
15 13 (7.88%) Digital Marketing
16 12 (7.27%) BDD
16 12 (7.27%) Web Application Development
17 11 (6.67%) Android Development
Programming Languages
1 76 (46.06%) JavaScript
2 42 (25.45%) PHP
3 24 (14.55%) C#
4 17 (10.30%) Java
5 12 (7.27%) Ruby
6 11 (6.67%) SQL
7 8 (4.85%) R
8 4 (2.42%) ActionScript
8 4 (2.42%) ActionScript 3.0
9 3 (1.82%) Bash Shell
9 3 (1.82%) PowerShell
9 3 (1.82%) T-SQL
10 1 (0.61%) Shell Script
10 1 (0.61%) VB.NET
Qualifications
1 7 (4.24%) Degree
2 2 (1.21%) VCAP
2 2 (1.21%) VCDX
2 2 (1.21%) VMware Certified Professional (VCP)
System Software
1 2 (1.21%) VMware Infrastructure
1 2 (1.21%) XenServer
2 1 (0.61%) Docker
Vendors
1 37 (22.42%) Facebook
2 29 (17.58%) Google
3 22 (13.33%) Adobe
4 19 (11.52%) Twitter
5 15 (9.09%) Apple
5 15 (9.09%) Sony
5 15 (9.09%) Yahoo!
6 6 (3.64%) Ektron
6 6 (3.64%) EPiServer
6 6 (3.64%) Sitecore
7 4 (2.42%) IBM
7 4 (2.42%) Macromedia
7 4 (2.42%) Salesforce.com
8 2 (1.21%) Citrix
8 2 (1.21%) VMware
9 1 (0.61%) Cognizant
9 1 (0.61%) Oracle
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