The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Scotland / Edinburgh
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 80 92 86
Rank change year-on-year +12 -6  
Contract jobs citing Social Media 3 6 2
As % of all contract IT jobs advertised in Edinburgh 0.24% 0.44% 0.14%
As % of the Miscellaneous category 0.95% 1.28% 0.60%
Number of daily rates quoted 1 4 2
Median daily rate £150 £405 £183
Median daily rate % change year-on-year -62.96% +121.91%  
90% offered a daily rate of more than £145 £368 £165
10% offered a daily rate of more than £155 £499 £194
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £42.65 £16.00
% change year-on-year -57.79% +166.56%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for generic IT skills.

Generic IT Skills
Edinburgh
Contract job vacancies with a requirement for generic IT skills 315 470 332
As % of all contract IT job vacancies advertised in Edinburgh 25.57% 34.58% 23.15%
Number of daily rates quoted 215 294 200
Median daily rate £395 £425 £375
Median daily rate % change year-on-year -7.05% +13.33%  
90% offered a daily rate of more than £250 £282 £163
10% offered a daily rate of more than £550 £525 £476
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 10 9 13
Median hourly rate £43.39 £47.50 £18.50
Median hourly rate % change year-on-year -8.65% +156.75%  
UK excluding London median hourly rate £25.00 £23.00 £18.00
% change year-on-year +8.69% +27.77%  

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Edinburgh.

Contractor daily rate trend for Social Media in Edinburgh

For the 6 months to 29 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Social Media.

1 3 (42.86%) User Experience
2 2 (28.57%) Analytics
2 2 (28.57%) Disclosure Scotland
2 2 (28.57%) Web Services
2 2 (28.57%) Mobile App
3 1 (14.29%) SEO
3 1 (14.29%) Finance
3 1 (14.29%) Advertising
3 1 (14.29%) Stakeholder Management
3 1 (14.29%) Xcode
3 1 (14.29%) Agile Software Development
3 1 (14.29%) Ajax
3 1 (14.29%) Google
3 1 (14.29%) Marketing
3 1 (14.29%) Animation
3 1 (14.29%) JSON
3 1 (14.29%) JIRA
3 1 (14.29%) Blog
3 1 (14.29%) Google Analytics
3 1 (14.29%) Digital Marketing
3 1 (14.29%) jQuery
3 1 (14.29%) Android
3 1 (14.29%) Pega
3 1 (14.29%) Confluence
3 1 (14.29%) HTML5
3 1 (14.29%) Apple iOS
3 1 (14.29%) iOS SDK
3 1 (14.29%) REST
3 1 (14.29%) Facebook
3 1 (14.29%) Twitter

Social Media
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) Confluence
Cloud Services
1 1 (14.29%) Google Analytics
Database & Business Intelligence
1 1 (14.29%) Data Warehouse
1 1 (14.29%) Oracle Database
Development Applications
1 1 (14.29%) Android Studio
1 1 (14.29%) Bitbucket
1 1 (14.29%) ERwin
1 1 (14.29%) Jenkins
1 1 (14.29%) JIRA
1 1 (14.29%) Xcode
General
1 1 (14.29%) Advertising
1 1 (14.29%) Finance
1 1 (14.29%) Marketing
Job Titles
1 2 (28.57%) Developer
2 1 (14.29%) Android Developer
2 1 (14.29%) Consultant
2 1 (14.29%) Copywriter
2 1 (14.29%) Data Modeller
2 1 (14.29%) Designer
2 1 (14.29%) Digital Designer
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) iOS Developer
2 1 (14.29%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (28.57%) Web Services
2 1 (14.29%) Ajax
2 1 (14.29%) Android SDK
2 1 (14.29%) HTML
2 1 (14.29%) HTML5
2 1 (14.29%) iOS SDK
2 1 (14.29%) jQuery
2 1 (14.29%) JSON
2 1 (14.29%) REST
2 1 (14.29%) SOAP
Miscellaneous
1 3 (42.86%) User Experience
2 2 (28.57%) Mobile App
3 1 (14.29%) Animation
3 1 (14.29%) Blog
Operating Systems
1 1 (14.29%) Android
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 2 (28.57%) Analytics
2 1 (14.29%) Agile Software Development
2 1 (14.29%) Android Development
2 1 (14.29%) Data Modelling
2 1 (14.29%) Data Transformation
2 1 (14.29%) Digital Marketing
2 1 (14.29%) ETL
2 1 (14.29%) ETL Development
2 1 (14.29%) iOS Development
2 1 (14.29%) OO
2 1 (14.29%) Project Management
2 1 (14.29%) Prototyping
2 1 (14.29%) SEO
2 1 (14.29%) Social Media Monitoring
2 1 (14.29%) Stakeholder Management
Programming Languages
1 1 (14.29%) Apple Swift
1 1 (14.29%) Java
1 1 (14.29%) JavaScript
1 1 (14.29%) PHP
Quality Assurance & Compliance
1 2 (28.57%) Disclosure Scotland
Vendors
1 1 (14.29%) Facebook
1 1 (14.29%) Google
1 1 (14.29%) Oracle
1 1 (14.29%) Pega
1 1 (14.29%) Twitter