The table below looks at the prevalence of the term Social Media in contract job vacancies in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 2 May 2025, comparing them to the same period in the previous two years.
Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in Edinburgh.
Contract vacancies with a requirement for generic IT skills
242
273
467
As % of all contract IT jobs advertised in Edinburgh
38.29%
33.50%
35.81%
Number of daily rates quoted
121
146
328
10th Percentile
£210
£325
£230
25th Percentile
£413
£416
£413
Median daily rate (50th Percentile)
£489
£510
£479
Median % change year-on-year
-4.12%
+6.47%
-4.20%
75th Percentile
£556
£600
£538
90th Percentile
£638
£675
£625
Scotland median daily rate
£468
£475
£488
% change year-on-year
-1.58%
-2.56%
+2.63%
Number of hourly rates quoted
18
17
3
10th Percentile
-
£13.40
£21.34
25th Percentile
£17.30
£16.25
£21.47
Median hourly rate
£22.00
£18.27
£21.67
Median % change year-on-year
+20.42%
-15.69%
-54.38%
75th Percentile
£24.38
£60.00
£37.71
90th Percentile
£42.00
£60.75
£47.33
Scotland median hourly rate
£22.00
£18.00
£13.40
% change year-on-year
+22.22%
+34.33%
-68.84%
Social Media Job Vacancy Trend in Edinburgh
Job postings citing Social Media as a proportion of all IT jobs advertised in Edinburgh.
Social Media Contractor Daily Rate Trend in Edinburgh
3-month moving average daily rate quoted in jobs citing Social Media in Edinburgh.
Social Media Contractor Hourly Rate Trend in Edinburgh
3-month moving average hourly rates quoted in jobs citing Social Media in Edinburgh.
Social Media Top 13 Co-occurring Skills and Capabilities in Edinburgh
For the 6 months to 2 May 2025, contractor job vacancies citing Social Media also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Edinburgh region with a requirement for Social Media.
Social Media Co-occurring Skills and Capabilities in Edinburgh by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
