Period
to 21 November 2017

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Scotland > Edinburgh
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 129 118 138
Rank change year-on-year -11 +20 -32
Contract jobs citing Social Media 5 9 1
As % of all contract IT jobs advertised in Edinburgh 0.17% 0.43% 0.031%
As % of the Miscellaneous category 0.61% 1.36% 0.11%
Number of daily rates quoted 3 5 0
Edinburgh median daily rate £350 £425 -
Median daily rate % change year-on-year -17.65% - -
Scotland median daily rate £300 £475 -
% change year-on-year -36.84% - -
Number of hourly rates quoted 1 0 0
Edinburgh median hourly rate £22.50 - -
Scotland median hourly rate £13.00 - -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for generic IT skills.

All Generic IT Skills
Edinburgh
Contract vacancies with a requirement for generic IT skills 825 664 908
As % of all contract IT jobs advertised in Edinburgh 28.07% 31.42% 28.53%
Number of daily rates quoted 438 367 426
Edinburgh median daily rate £400 £413 £400
Median daily rate % change year-on-year -3.03% +3.13% +2.56%
10th Percentile £254 £254 £225
90th Percentile £546 £525 £525
Scotland median daily rate £378 £350 £363
% change year-on-year +7.86% -3.45% +2.11%
Number of hourly rates quoted 7 12 13
Edinburgh median hourly rate £30.00 £19.25 £16.50
Median hourly rate % change year-on-year +55.84% +16.67% +18.83%
10th Percentile £10.75 £11.15 £12.35
90th Percentile £43.39 £52.00 £29.95
Scotland median hourly rate £24.00 £31.25 £21.00
% change year-on-year -23.20% +48.81% -3.45%

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Edinburgh.

Contractor daily rate trend for Social Media in Edinburgh

For the 6 months to 21 November 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Social Media.

1 2 (40.00%) Windows
1 2 (40.00%) E-Commerce
1 2 (40.00%) SEO
1 2 (40.00%) Finance
1 2 (40.00%) Web Analytics
1 2 (40.00%) HTML
1 2 (40.00%) Android
1 2 (40.00%) Apple iOS
1 2 (40.00%) Analytics
1 2 (40.00%) Typography
1 2 (40.00%) Iconography
2 1 (20.00%) HTML5
2 1 (20.00%) AdWords
2 1 (20.00%) Visual Effects
2 1 (20.00%) Adobe Campaign
2 1 (20.00%) User Experience
2 1 (20.00%) React
2 1 (20.00%) Front End Development
2 1 (20.00%) Tag Management
2 1 (20.00%) Test Strategy
2 1 (20.00%) Facebook
2 1 (20.00%) Responsive Web Design
2 1 (20.00%) AngularJS
2 1 (20.00%) Multivariate Testing
2 1 (20.00%) JavaScript
2 1 (20.00%) Photoshop
2 1 (20.00%) Google
2 1 (20.00%) Pay per click
2 1 (20.00%) Copywriting
2 1 (20.00%) jQuery

Social Media
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) WordPress
Applications
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Adobe Campaign
Cloud Services
1 1 (20.00%) AdWords
General
1 2 (40.00%) Finance
2 1 (20.00%) Publishing
Job Titles
1 2 (40.00%) Designer
2 1 (20.00%) Consultant
2 1 (20.00%) Developer
2 1 (20.00%) Front End Developer (Client-Side Developer)
2 1 (20.00%) PPC Consultant
2 1 (20.00%) Visual Designer
2 1 (20.00%) Web Editor
2 1 (20.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
2 1 (20.00%) AngularJS
2 1 (20.00%) HTML5
2 1 (20.00%) jQuery
2 1 (20.00%) React
Miscellaneous
1 1 (20.00%) User Experience
Operating Systems
1 2 (40.00%) Android
1 2 (40.00%) Apple iOS
1 2 (40.00%) Windows
Processes & Methodologies
1 2 (40.00%) Analytics
1 2 (40.00%) E-Commerce
1 2 (40.00%) Iconography
1 2 (40.00%) SEO
1 2 (40.00%) Typography
1 2 (40.00%) Web Analytics
2 1 (20.00%) Content Management
2 1 (20.00%) Copywriting
2 1 (20.00%) Front End Development
2 1 (20.00%) Multivariate Testing
2 1 (20.00%) Pay per click
2 1 (20.00%) Responsive Web Design
2 1 (20.00%) Tag Management
2 1 (20.00%) Test Strategy
2 1 (20.00%) Visual Effects
Programming Languages
1 1 (20.00%) JavaScript
Vendors
1 1 (20.00%) Adobe
1 1 (20.00%) Facebook
1 1 (20.00%) Google