Period
to 23 July 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Edinburgh. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 July 2017 with a comparison to the same period over the previous 2 years.

Social Media
Scotland > Edinburgh
6 months to
23 Jul 2017
Same period 2016 Same period 2015
Rank 122 125 106
Rank change year-on-year +3 -19 +30
Permanent jobs citing Social Media 15 25 45
As % of all permanent IT jobs advertised in Edinburgh 0.61% 0.99% 1.59%
As % of the Miscellaneous category 1.47% 2.33% 4.55%
Number of salaries quoted 11 22 32
Edinburgh median annual salary £35,000 £40,000 £40,000
Median salary % change year-on-year -12.50% - -
10th Percentile £19,500 £26,111 £26,250
90th Percentile £38,750 £47,500 £45,000
Scotland median annual salary £28,500 £39,000 £37,750
% change year-on-year -26.92% +3.31% +7.86%

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for generic IT skills.

Generic IT Skills
Edinburgh
Permanent job vacancies with a requirement for generic IT skills 1023 1075 989
As % of all permanent IT job vacancies advertised in Edinburgh 41.37% 42.51% 34.91%
Number of salaries quoted 647 606 585
Edinburgh median annual salary £42,500 £45,000 £40,000
Median salary % change year-on-year -5.56% +12.50% -1.23%
10th Percentile £27,500 £26,096 £26,000
90th Percentile £74,250 £71,250 £64,500
Scotland median annual salary £42,500 £45,000 £42,000
% change year-on-year -5.56% +7.14% +3.70%

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Edinburgh.

Salary trend for Social Media in Edinburgh

Social Media
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing Social Media in Edinburgh over the 6 months to 23 July 2017.

Salary histogram for Social Media in Edinburgh

For the 6 months to 23 July 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Social Media.

1 10 (66.67%) Marketing
2 6 (40.00%) CRM
2 6 (40.00%) Finance
3 5 (33.33%) Twitter
4 4 (26.67%) Analytics
4 4 (26.67%) MailChimp
4 4 (26.67%) Data Strategy
4 4 (26.67%) Banking
4 4 (26.67%) Copywriting
4 4 (26.67%) Strategic Planning
4 4 (26.67%) Business Intelligence
4 4 (26.67%) B2B
5 3 (20.00%) Ruby on Rails
5 3 (20.00%) Ruby
5 3 (20.00%) Linux
5 3 (20.00%) Relational Database
5 3 (20.00%) Lead Generation
5 3 (20.00%) CoffeeScript
5 3 (20.00%) Amazon AWS
5 3 (20.00%) SaaS
6 2 (13.33%) Business Development
6 2 (13.33%) Market Research
6 2 (13.33%) Agile Software Development
6 2 (13.33%) Advertising
6 2 (13.33%) RDBMS
7 1 (6.67%) Microsoft
7 1 (6.67%) Internet
7 1 (6.67%) Project Management
7 1 (6.67%) CMS
7 1 (6.67%) Service Management

Social Media
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.67%) CMS
1 1 (6.67%) Elasticsearch
Business Applications
1 1 (6.67%) assyst
1 1 (6.67%) Eloqua
Cloud Services
1 4 (26.67%) MailChimp
2 3 (20.00%) Amazon AWS
2 3 (20.00%) SaaS
Communications & Networking
1 1 (6.67%) Internet
Database & Business Intelligence
1 3 (20.00%) Relational Database
2 2 (13.33%) RDBMS
General
1 10 (66.67%) Marketing
2 6 (40.00%) Finance
3 4 (26.67%) Banking
4 2 (13.33%) Advertising
5 1 (6.67%) Back Office
Job Titles
1 5 (33.33%) Marketing Manager
2 3 (20.00%) Developer
3 2 (13.33%) Marketing Assistant
3 2 (13.33%) Marketing Executive
3 2 (13.33%) Ruby on Rails Developer
4 1 (6.67%) Consultant
4 1 (6.67%) Junior
4 1 (6.67%) Junior Consultant
4 1 (6.67%) Junior Recruitment Consultant
4 1 (6.67%) Recruitment Consultant
4 1 (6.67%) Ruby Developer
4 1 (6.67%) Sales Executive
4 1 (6.67%) Senior Marketing Executive
4 1 (6.67%) Telesales Executive
Libraries, Frameworks & Software Standards
1 3 (20.00%) Ruby on Rails
2 1 (6.67%) Sidekiq
Operating Systems
1 3 (20.00%) Linux
Processes & Methodologies
1 6 (40.00%) CRM
2 4 (26.67%) Analytics
2 4 (26.67%) B2B
2 4 (26.67%) Business Intelligence
2 4 (26.67%) Copywriting
2 4 (26.67%) Data Strategy
2 4 (26.67%) Strategic Planning
3 3 (20.00%) Lead Generation
4 2 (13.33%) Agile Software Development
4 2 (13.33%) Business Development
4 2 (13.33%) Market Research
5 1 (6.67%) Content Management
5 1 (6.67%) ITIL
5 1 (6.67%) ITSM
5 1 (6.67%) Marketing Strategy
5 1 (6.67%) Multichannel Marketing
5 1 (6.67%) Project Management
5 1 (6.67%) Service Management
5 1 (6.67%) Telesales
5 1 (6.67%) Web Development
Programming Languages
1 3 (20.00%) CoffeeScript
1 3 (20.00%) Ruby
2 1 (6.67%) Java
2 1 (6.67%) PHP
Vendors
1 5 (33.33%) Twitter
2 1 (6.67%) Microsoft
Edinburgh, Midlothian
Harvey Nash plc
Posted: 2 days ago