Period
to 16 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Edinburgh. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 16 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
Scotland > Edinburgh
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 134 106 142
Rank change year-on-year -28 +36 -49
Permanent jobs citing Social Media 16 28 9
As % of all permanent IT jobs advertised in Edinburgh 0.61% 1.29% 0.32%
As % of the Miscellaneous category 1.56% 3.59% 0.77%
Number of salaries quoted 11 24 8
Edinburgh median annual salary £40,000 £45,000 £38,000
Median salary % change year-on-year -11.11% +18.42% -2.56%
10th Percentile £31,250 £29,000 £28,150
90th Percentile £42,500 £47,500 £46,125
Scotland median annual salary £40,000 £45,000 £40,000
% change year-on-year -11.11% +12.50% +2.56%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for generic IT skills.

All Generic IT Skills
Edinburgh
Permanent vacancies with a requirement for generic IT skills 1,024 780 1,163
As % of all permanent IT jobs advertised in Edinburgh 39.31% 35.88% 41.96%
Number of salaries quoted 617 511 694
Edinburgh median annual salary £42,500 £45,000 £42,500
Median salary % change year-on-year -5.56% +5.88% +6.25%
10th Percentile £26,500 £27,500 £26,500
90th Percentile £66,750 £68,750 £65,000
Scotland median annual salary £45,000 £43,500 £42,500
% change year-on-year +3.45% +2.35% +6.25%

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Edinburgh.

Salary trend for Social Media in Edinburgh

Social Media
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing Social Media in Edinburgh over the 6 months to 16 January 2018.

Salary histogram for Social Media in Edinburgh

For the 6 months to 16 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Social Media.

1 10 (62.50%) Degree
2 8 (50.00%) Agile Software Development
2 8 (50.00%) HTML
2 8 (50.00%) CSS
3 7 (43.75%) Java
3 7 (43.75%) JavaScript
3 7 (43.75%) SQL Server
3 7 (43.75%) Ant
3 7 (43.75%) Subversion
3 7 (43.75%) Hibernate
3 7 (43.75%) Spring
3 7 (43.75%) Maven
3 7 (43.75%) Software Engineering
3 7 (43.75%) Android
3 7 (43.75%) Git (software)
3 7 (43.75%) HTML5
3 7 (43.75%) MongoDB
3 7 (43.75%) Apple iOS
3 7 (43.75%) CSS3
3 7 (43.75%) SaaS
4 6 (37.50%) Marketing
5 3 (18.75%) User Experience
5 3 (18.75%) Analytics
6 2 (12.50%) Content Marketing
6 2 (12.50%) Multichannel Marketing
6 2 (12.50%) Competitor Analysis
6 2 (12.50%) Video Editing
6 2 (12.50%) Finance
7 1 (6.25%) Aerospace
7 1 (6.25%) Automotive

Social Media
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (6.25%) Adobe Creative Suite
Cloud Services
1 7 (43.75%) SaaS
Database & Business Intelligence
1 7 (43.75%) MongoDB
1 7 (43.75%) SQL Server
Development Applications
1 7 (43.75%) Ant
1 7 (43.75%) Git (software)
1 7 (43.75%) Maven
1 7 (43.75%) Subversion
2 1 (6.25%) Dreamweaver
General
1 6 (37.50%) Marketing
2 2 (12.50%) Finance
3 1 (6.25%) Advertising
3 1 (6.25%) Aerospace
3 1 (6.25%) Automotive
3 1 (6.25%) Brand Awareness
3 1 (6.25%) Law
3 1 (6.25%) Telecoms
Job Titles
1 7 (43.75%) Java Engineer
1 7 (43.75%) Java Software Engineer
1 7 (43.75%) JavaScript Engineer
1 7 (43.75%) Software Engineer
2 4 (25.00%) Marketing Manager
3 3 (18.75%) Content Manager
4 2 (12.50%) Content Marketing Manager
5 1 (6.25%) Consultant
5 1 (6.25%) Digital Content Manager
5 1 (6.25%) Resource Consultant
5 1 (6.25%) Social Media Manager
5 1 (6.25%) Social Media Officer
Libraries, Frameworks & Software Standards
1 8 (50.00%) CSS
1 8 (50.00%) HTML
2 7 (43.75%) CSS3
2 7 (43.75%) Hibernate
2 7 (43.75%) HTML5
2 7 (43.75%) Spring
Miscellaneous
1 3 (18.75%) User Experience
2 2 (12.50%) Video Editing
3 1 (6.25%) Augmented Reality
3 1 (6.25%) Digital Media
3 1 (6.25%) Graphic Design
3 1 (6.25%) Motion Graphics
Operating Systems
1 7 (43.75%) Android
1 7 (43.75%) Apple iOS
Processes & Methodologies
1 8 (50.00%) Agile Software Development
2 7 (43.75%) Software Engineering
3 3 (18.75%) Analytics
4 2 (12.50%) Competitor Analysis
4 2 (12.50%) Content Marketing
4 2 (12.50%) Multichannel Marketing
5 1 (6.25%) Business Development
5 1 (6.25%) CAD
5 1 (6.25%) Campaign Management
5 1 (6.25%) Coaching
5 1 (6.25%) Creative Thinking
5 1 (6.25%) Digital Marketing
5 1 (6.25%) Information Architecture
5 1 (6.25%) Marketing Strategy
5 1 (6.25%) Risk Management
5 1 (6.25%) Social Listening
5 1 (6.25%) Social Media Analytics
5 1 (6.25%) UX Design
5 1 (6.25%) Web Design
5 1 (6.25%) Web Development
Programming Languages
1 7 (43.75%) Java
1 7 (43.75%) JavaScript
Qualifications
1 10 (62.50%) Degree
Vendors
1 1 (6.25%) Adobe
1 1 (6.25%) Twitter