Period
to 17 October 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Edinburgh. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 17 October 2018 with a comparison to the same period over the previous 2 years.

Social Media
Scotland > Edinburgh
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 141 149 99
Rank change year-on-year +8 -50 +44
Permanent jobs citing Social Media 7 11 37
As % of all permanent IT jobs advertised in Edinburgh 0.28% 0.41% 1.59%
As % of the Miscellaneous category 0.64% 0.98% 3.89%
Number of salaries quoted 4 7 36
Edinburgh median annual salary £33,750 £34,000 £40,000
Median salary % change year-on-year -0.74% -15.00% -
10th Percentile £21,275 £19,500 £27,625
90th Percentile £37,625 £42,500 £47,500
Scotland median annual salary £35,000 £35,000 £40,000
% change year-on-year - -12.50% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for generic IT skills.

All Generic IT Skills
Edinburgh
Permanent vacancies with a requirement for generic IT skills 1,099 1,117 952
As % of all permanent IT jobs advertised in Edinburgh 43.52% 41.51% 40.84%
Number of salaries quoted 713 637 549
Edinburgh median annual salary £50,000 £42,500 £45,000
Median salary % change year-on-year +17.65% -5.56% +12.50%
10th Percentile £28,750 £27,000 £26,250
90th Percentile £75,000 £66,250 £70,000
Scotland median annual salary £47,500 £44,000 £43,424
% change year-on-year +7.95% +1.33% +8.56%

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Edinburgh.

Salary trend for Social Media in Edinburgh

Social Media
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing Social Media in Edinburgh over the 6 months to 17 October 2018.

Salary histogram for Social Media in Edinburgh

For the 6 months to 17 October 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Edinburgh region with a requirement for Social Media.

1 4 (57.14%) Finance
1 4 (57.14%) Marketing
2 3 (42.86%) Cybersecurity
3 2 (28.57%) Retail
3 2 (28.57%) Cyberattack
3 2 (28.57%) Mentoring
3 2 (28.57%) Advertising
3 2 (28.57%) Degree
4 1 (14.29%) SCADA
4 1 (14.29%) Copywriting
4 1 (14.29%) Data Protection
4 1 (14.29%) Data Extraction
4 1 (14.29%) WordPress
4 1 (14.29%) Android
4 1 (14.29%) TeamCity
4 1 (14.29%) SaaS
4 1 (14.29%) PaaS
4 1 (14.29%) Security Architecture
4 1 (14.29%) Apple iOS
4 1 (14.29%) Facebook
4 1 (14.29%) Twitter
4 1 (14.29%) Big Data
4 1 (14.29%) IaaS
4 1 (14.29%) Analytics
4 1 (14.29%) CISM
4 1 (14.29%) Disaster Recovery
4 1 (14.29%) Telecoms
4 1 (14.29%) Scrum
4 1 (14.29%) Saba
4 1 (14.29%) Adobe Illustrator

Social Media
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) WordPress
Applications
1 1 (14.29%) Adobe Illustrator
1 1 (14.29%) InDesign
1 1 (14.29%) Photoshop
Cloud Services
1 1 (14.29%) IaaS
1 1 (14.29%) PaaS
1 1 (14.29%) SaaS
Communications & Networking
1 1 (14.29%) Internet
Database & Business Intelligence
1 1 (14.29%) Big Data
Development Applications
1 1 (14.29%) TeamCity
General
1 4 (57.14%) Finance
1 4 (57.14%) Marketing
2 2 (28.57%) Advertising
2 2 (28.57%) Retail
3 1 (14.29%) Telecoms
Job Titles
1 2 (28.57%) Consultant
1 2 (28.57%) IT Consultant
1 2 (28.57%) IT Recruitment Consultant
1 2 (28.57%) IT Security Consultant
1 2 (28.57%) Recruitment Consultant
1 2 (28.57%) Security Consultant
2 1 (14.29%) Administrator
2 1 (14.29%) IT Administrator
2 1 (14.29%) IT Resourcer
2 1 (14.29%) IT Systems Administrator
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Resourcer
2 1 (14.29%) Systems Administrator
Miscellaneous
1 2 (28.57%) Cyberattack
2 1 (14.29%) Internet of Things
2 1 (14.29%) SCADA
Operating Systems
1 1 (14.29%) Android
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 3 (42.86%) Cybersecurity
2 2 (28.57%) Mentoring
3 1 (14.29%) Analytics
3 1 (14.29%) B2B
3 1 (14.29%) B2C
3 1 (14.29%) Business Intelligence
3 1 (14.29%) Chat Support
3 1 (14.29%) Copywriting
3 1 (14.29%) Data Extraction
3 1 (14.29%) Data Privacy
3 1 (14.29%) Data Protection
3 1 (14.29%) ETL
3 1 (14.29%) Identity Access Management
3 1 (14.29%) Incident Management
3 1 (14.29%) PRINCE
3 1 (14.29%) PRINCE2
3 1 (14.29%) Scrum
3 1 (14.29%) Security Architecture
3 1 (14.29%) Threat Management
3 1 (14.29%) Vulnerability Scanning
Programming Languages
1 1 (14.29%) SQL
Qualifications
1 2 (28.57%) Degree
2 1 (14.29%) CISM
2 1 (14.29%) CISMP
2 1 (14.29%) CISSP
2 1 (14.29%) ISO 27001 Lead Implementer
2 1 (14.29%) SANS
Quality Assurance & Compliance
1 1 (14.29%) GDPR
1 1 (14.29%) ISO/IEC 27001
Vendors
1 1 (14.29%) Adobe
1 1 (14.29%) Cognos
1 1 (14.29%) Facebook
1 1 (14.29%) Hootsuite
1 1 (14.29%) Pardot
1 1 (14.29%) Saba
1 1 (14.29%) Salesforce.com
1 1 (14.29%) Twitter