Period
to 20 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Edinburgh. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
Scotland > Edinburgh
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 132 94 148
Rank change year-on-year -38 +54 -46
Permanent jobs citing Social Media 15 44 16
As % of all permanent IT jobs advertised in Edinburgh 0.55% 1.92% 0.52%
As % of the Miscellaneous category 1.38% 5.12% 1.33%
Number of salaries quoted 11 40 12
Edinburgh median annual salary £40,000 £40,000 £38,750
Median salary % change year-on-year - +3.23% +3.33%
10th Percentile £30,000 £28,725 £31,150
90th Percentile £42,500 £47,500 £45,000
Scotland median annual salary £40,000 £40,000 £40,000

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for generic IT skills.

All Generic IT Skills
Edinburgh
Permanent vacancies with a requirement for generic IT skills 1090 859 1203
As % of all permanent IT jobs advertised in Edinburgh 40.28% 37.58% 39.30%
Number of salaries quoted 629 540 712
Edinburgh median annual salary £42,500 £45,000 £42,500
Median salary % change year-on-year -5.56% +5.88% +6.25%
10th Percentile £26,500 £27,463 £25,000
90th Percentile £66,250 £67,500 £65,000
Scotland median annual salary £43,500 £42,500 £41,500
% change year-on-year +2.35% +2.41% +3.75%

Social Media
Job Vacancy Trend in Edinburgh

Job postings citing Social Media as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Social Media in Edinburgh

Social Media
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Edinburgh.

Salary trend for Social Media in Edinburgh

Social Media
Salary Histogram in Edinburgh

The salary distribution of IT jobs citing Social Media in Edinburgh over the 6 months to 20 November 2017.

Salary histogram for Social Media in Edinburgh

For the 6 months to 20 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Social Media.

1 8 (53.33%) HTML
1 8 (53.33%) CSS
1 8 (53.33%) Degree
2 7 (46.67%) Spring
2 7 (46.67%) Maven
2 7 (46.67%) Software Engineering
2 7 (46.67%) SaaS
2 7 (46.67%) HTML5
2 7 (46.67%) MongoDB
2 7 (46.67%) Apple iOS
2 7 (46.67%) CSS3
2 7 (46.67%) Java
2 7 (46.67%) JavaScript
2 7 (46.67%) SQL Server
2 7 (46.67%) Ant
2 7 (46.67%) Hibernate
2 7 (46.67%) Agile Software Development
2 7 (46.67%) Subversion
2 7 (46.67%) Android
2 7 (46.67%) Git (software)
3 6 (40.00%) Marketing
4 2 (13.33%) Lead Generation
4 2 (13.33%) Analytics
4 2 (13.33%) Campaign Management
4 2 (13.33%) Finance
5 1 (6.67%) Law
5 1 (6.67%) Advertising
5 1 (6.67%) Risk Management
5 1 (6.67%) Dreamweaver
5 1 (6.67%) Adobe

Social Media
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (6.67%) Adobe Creative Suite
Cloud Services
1 7 (46.67%) SaaS
Database & Business Intelligence
1 7 (46.67%) MongoDB
1 7 (46.67%) SQL Server
Development Applications
1 7 (46.67%) Ant
1 7 (46.67%) Git (software)
1 7 (46.67%) Maven
1 7 (46.67%) Subversion
2 1 (6.67%) Dreamweaver
General
1 6 (40.00%) Marketing
2 2 (13.33%) Finance
3 1 (6.67%) Advertising
3 1 (6.67%) Law
Job Titles
1 7 (46.67%) Java Engineer
1 7 (46.67%) Java Software Engineer
1 7 (46.67%) JavaScript Engineer
1 7 (46.67%) Software Engineer
2 2 (13.33%) Content Manager
2 2 (13.33%) Marketing Manager
3 1 (6.67%) Consultant
3 1 (6.67%) Content Marketing Manager
3 1 (6.67%) Digital Content Manager
3 1 (6.67%) Marketing Assistant
3 1 (6.67%) Marketing Executive
3 1 (6.67%) Resource Consultant
3 1 (6.67%) Senior Marketing Executive
3 1 (6.67%) Social Media Manager
Libraries, Frameworks & Software Standards
1 8 (53.33%) CSS
1 8 (53.33%) HTML
2 7 (46.67%) CSS3
2 7 (46.67%) Hibernate
2 7 (46.67%) HTML5
2 7 (46.67%) Spring
Miscellaneous
1 1 (6.67%) Augmented Reality
1 1 (6.67%) Motion Graphics
1 1 (6.67%) User Experience
1 1 (6.67%) Video Editing
Operating Systems
1 7 (46.67%) Android
1 7 (46.67%) Apple iOS
Processes & Methodologies
1 7 (46.67%) Agile Software Development
1 7 (46.67%) Software Engineering
2 2 (13.33%) Analytics
2 2 (13.33%) Campaign Management
2 2 (13.33%) Lead Generation
3 1 (6.67%) CAD
3 1 (6.67%) Coaching
3 1 (6.67%) Competitor Analysis
3 1 (6.67%) Content Marketing
3 1 (6.67%) Creative Thinking
3 1 (6.67%) Digital Content Management
3 1 (6.67%) Market Research
3 1 (6.67%) Marketing Strategy
3 1 (6.67%) Multichannel Marketing
3 1 (6.67%) Risk Management
3 1 (6.67%) Wireframes
Programming Languages
1 7 (46.67%) Java
1 7 (46.67%) JavaScript
Qualifications
1 8 (53.33%) Degree
Vendors
1 1 (6.67%) Adobe
1 1 (6.67%) Twitter