Period
to 10 July 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Glasgow. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 10 July 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland > Glasgow
6 months to
10 Jul 2020
Same period 2019 Same period 2018
Rank 54 95 96
Rank change year-on-year +41 +1 -15
Contract jobs citing Marketing 11 16 23
As % of all contract jobs advertised in Glasgow 1.60% 1.04% 1.32%
As % of the General category 4.06% 2.50% 3.51%
Number of daily rates quoted 11 14 20
Median daily rate £425 £444 £438
Median daily rate % change year-on-year -4.23% +1.43% -2.78%
10th Percentile £338 £375 £363
90th Percentile £538 £625 £576
Scotland median daily rate £425 £438 £425
% change year-on-year -2.86% +2.94% +9.68%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
Scotland median hourly rate - £42.50 £12.17
% change year-on-year - +249.22% -47.09%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Contract vacancies with a requirement for common skills 271 639 656
As % of all contract IT jobs advertised in Glasgow 39.50% 41.39% 37.59%
Number of daily rates quoted 172 405 373
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +6.67%
10th Percentile £300 £300 £280
90th Percentile £575 £588 £544
Scotland median daily rate £425 £425 £400
% change year-on-year - +6.25% +2.56%
Number of hourly rates quoted 10 18 18
Median hourly rate £20.00 £23.50 £16.25
Median hourly rate % change year-on-year -14.89% +44.62% +2.27%
10th Percentile £11.01 £13.75 £10.14
90th Percentile £35.33 £35.00 £38.12
Median hourly rate £20.03 £25.75 £15.50
% change year-on-year -22.23% +66.13% -48.33%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a proportion of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Contractor Daily Rate Trend in Glasgow

3-month moving average daily rate quoted in jobs citing Marketing in Glasgow.

Daily rate trend for Marketing in Glasgow

Marketing
Daily Rate Histogram in Glasgow

Daily rate distribution for jobs citing Marketing in Glasgow over the 6 months to 10 July 2020.

Daily rate histogram for Marketing in Glasgow

Marketing
Contractor Hourly Rate Trend in Glasgow

3-month moving average hourly rates quoted in jobs citing Marketing in Glasgow.

Hourly rate trend for Marketing in Glasgow

For the 6 months to 10 July 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Glasgow region with a requirement for Marketing.

1 7 (63.64%) SAP
1 7 (63.64%) Business Intelligence
1 7 (63.64%) Electronics
1 7 (63.64%) Telecoms
1 7 (63.64%) Finance
1 7 (63.64%) Manufacturing
1 7 (63.64%) Programme Management
1 7 (63.64%) Digital Marketing
1 7 (63.64%) Public Sector
2 4 (36.36%) Security Cleared
2 4 (36.36%) Root Cause Analysis
2 4 (36.36%) Agile Software Development
3 3 (27.27%) Data Analysis
3 3 (27.27%) Degree
3 3 (27.27%) SharePoint
3 3 (27.27%) JavaScript
3 3 (27.27%) Analytical Skills
3 3 (27.27%) SC Cleared
3 3 (27.27%) Azure
4 2 (18.18%) PowerShell
4 2 (18.18%) Continuous Integration
4 2 (18.18%) Time Management
4 2 (18.18%) OneDrive
4 2 (18.18%) Azure Active Directory
4 2 (18.18%) SDLC
4 2 (18.18%) Office 365
4 2 (18.18%) E-Discovery
4 2 (18.18%) Requirements Gathering
4 2 (18.18%) Change Control
4 2 (18.18%) Power Platform

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) SharePoint
2 1 (9.09%) CMS
2 1 (9.09%) Drupal
2 1 (9.09%) Exchange Server 2013
2 1 (9.09%) IBM Domino
2 1 (9.09%) IBM Notes
Applications
1 1 (9.09%) Microsoft Office
Business Applications
1 1 (9.09%) Dynamics CRM
Cloud Services
1 3 (27.27%) Azure
2 2 (18.18%) Azure Active Directory
2 2 (18.18%) Office 365
2 2 (18.18%) OneDrive
2 2 (18.18%) Power Platform
3 1 (9.09%) Dynamics 365
3 1 (9.09%) Logic Apps
3 1 (9.09%) Power Automate
3 1 (9.09%) PowerApps
Database & Business Intelligence
1 1 (9.09%) MongoDB
1 1 (9.09%) MySQL
1 1 (9.09%) SQL Server Reporting Services
Development Applications
1 1 (9.09%) GitLab
General
1 7 (63.64%) Electronics
1 7 (63.64%) Finance
1 7 (63.64%) Manufacturing
1 7 (63.64%) Public Sector
1 7 (63.64%) Telecoms
2 1 (9.09%) Advertising
2 1 (9.09%) Retail
Job Titles
1 3 (27.27%) Developer
2 2 (18.18%) Administrator
2 2 (18.18%) Business Analysis Specialist
2 2 (18.18%) Commercial Officer
2 2 (18.18%) Exchange Administrator
2 2 (18.18%) Office 365 Administrator
3 1 (9.09%) Azure Developer
3 1 (9.09%) C# Developer
3 1 (9.09%) Content Manager
3 1 (9.09%) Digital Developer
3 1 (9.09%) Java Developer
3 1 (9.09%) JavaScript Developer
3 1 (9.09%) Microsoft Developer
3 1 (9.09%) PHP Developer
3 1 (9.09%) PHP Web Developer
3 1 (9.09%) SharePoint Developer
3 1 (9.09%) Social Media Manager
3 1 (9.09%) User Researcher
3 1 (9.09%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (18.18%) CSS
1 2 (18.18%) HTML
2 1 (9.09%) CSS3
2 1 (9.09%) Laravel
2 1 (9.09%) RabbitMQ
2 1 (9.09%) React
2 1 (9.09%) Redux
2 1 (9.09%) RESTful
Miscellaneous
1 3 (27.27%) Analytical Skills
2 2 (18.18%) Freedom of Information
3 1 (9.09%) Management Information System
3 1 (9.09%) Social Media
Operating Systems
1 1 (9.09%) Linux
Processes & Methodologies
1 7 (63.64%) Business Intelligence
1 7 (63.64%) Digital Marketing
1 7 (63.64%) Programme Management
2 4 (36.36%) Agile Software Development
2 4 (36.36%) Root Cause Analysis
3 3 (27.27%) Data Analysis
4 2 (18.18%) Business Analysis
4 2 (18.18%) Change Control
4 2 (18.18%) Computer Science
4 2 (18.18%) Continuous Integration
4 2 (18.18%) CRM
4 2 (18.18%) E-Discovery
4 2 (18.18%) Requirements Gathering
4 2 (18.18%) SDLC
4 2 (18.18%) Systems Analysis
4 2 (18.18%) Time Management
4 2 (18.18%) Use Case
5 1 (9.09%) Critical Thinking
5 1 (9.09%) Decision-Making
5 1 (9.09%) User-Centered Design (UCD)
Programming Languages
1 3 (27.27%) JavaScript
2 2 (18.18%) PowerShell
3 1 (9.09%) C#
3 1 (9.09%) Clojure
3 1 (9.09%) Java
3 1 (9.09%) Java 8
3 1 (9.09%) PHP
3 1 (9.09%) PHP 7
Qualifications
1 4 (36.36%) Security Cleared
2 3 (27.27%) Degree
2 3 (27.27%) SC Cleared
3 1 (9.09%) BC Cleared
3 1 (9.09%) BPSS Clearance
3 1 (9.09%) Computer Science Degree
3 1 (9.09%) HND
3 1 (9.09%) MCSA
3 1 (9.09%) Microsoft Certification
Quality Assurance & Compliance
1 1 (9.09%) QA
System Software
1 2 (18.18%) Active Directory
Systems Management
1 1 (9.09%) SCCM
Vendors
1 7 (63.64%) SAP
2 2 (18.18%) Microsoft
2 2 (18.18%) NEC
3 1 (9.09%) IBM
3 1 (9.09%) Zend