Period
to 21 September 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Glasgow. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 September 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland > Glasgow
6 months to
21 Sep 2018
Same period 2017 Same period 2016
Rank 96 84 81
Rank change year-on-year -12 -3 +6
Contract jobs citing Marketing 22 20 14
As % of all contract IT jobs advertised in Glasgow 1.27% 1.43% 1.08%
As % of the General category 4.06% 4.24% 2.74%
Number of daily rates quoted 18 15 6
Glasgow median daily rate £444 £475 £356
Median daily rate % change year-on-year -6.58% +33.33% +21.79%
10th Percentile £346 £378 £238
90th Percentile £541 £525 £409
Scotland median daily rate £398 £400 £350
% change year-on-year -0.63% +14.29% +16.67%
Number of hourly rates quoted 0 0 2
Glasgow median hourly rate - - £14.00
Scotland median hourly rate £12.17 £13.00 £14.00
% change year-on-year -6.38% -7.14% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Glasgow with a requirement for common skills.

All General Skills
Glasgow
Contract vacancies with a requirement for common skills 542 472 511
As % of all contract IT jobs advertised in Glasgow 31.28% 33.64% 39.34%
Number of daily rates quoted 298 208 281
Glasgow median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% -
10th Percentile £263 £263 £225
90th Percentile £538 £550 £475
Scotland median daily rate £413 £400 £400
% change year-on-year +3.13% - +6.67%
Number of hourly rates quoted 19 7 6
Glasgow median hourly rate £17.50 £13.75 £15.25
Median hourly rate % change year-on-year +27.27% -9.84% +5.17%
10th Percentile £10.44 £13.71 £12.25
90th Percentile £36.11 £31.08 £44.00
Scotland median hourly rate £19.00 £28.80 £16.50
% change year-on-year -34.03% +74.55% -45.00%

Marketing
Job Vacancy Trend in Glasgow

Job postings citing Marketing as a percentage of all IT jobs advertised in Glasgow.

Job vacancy trend for Marketing in Glasgow

Marketing
Contractor Daily Rate Trend in Glasgow

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Glasgow.

Contractor daily rate trend for Marketing in Glasgow

Marketing
Contractor Daily Rate Histogram in Glasgow

The daily rate distribution of IT jobs citing Marketing in Glasgow over the 6 months to 21 September 2018.

Contractor daily rate histogram for Marketing in Glasgow

Marketing
Contractor Hourly Rate Trend in Glasgow

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Glasgow.

Contractor hourly rate trend for Marketing in Glasgow

For the 6 months to 21 September 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Glasgow region with a requirement for Marketing.

1 11 (50.00%) Finance
2 8 (36.36%) Dynamics CRM
2 8 (36.36%) CRM
2 8 (36.36%) Microsoft
3 7 (31.82%) Business Intelligence
3 7 (31.82%) Programme Management
4 6 (27.27%) Agile Software Development
5 5 (22.73%) Manufacturing
5 5 (22.73%) Electronics
5 5 (22.73%) Telecoms
5 5 (22.73%) Digital Marketing
5 5 (22.73%) SAP
5 5 (22.73%) JavaScript
5 5 (22.73%) Visualisation
6 4 (18.18%) Tableau
6 4 (18.18%) PaaS
6 4 (18.18%) Workflow Development
6 4 (18.18%) Analytics
6 4 (18.18%) Dynamics 365
6 4 (18.18%) C#
6 4 (18.18%) SQL Server Reporting Services
6 4 (18.18%) Workflow
6 4 (18.18%) Migration
6 4 (18.18%) Stakeholder Management
7 3 (13.64%) SAS
7 3 (13.64%) Banking
7 3 (13.64%) Performance Management
7 3 (13.64%) Oracle
7 3 (13.64%) Salesforce.com
7 3 (13.64%) Siebel

Marketing
Co-occurring IT Skills in Glasgow by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (13.64%) SAS
Applications
1 2 (9.09%) Microsoft Excel
1 2 (9.09%) Microsoft PowerPoint
2 1 (4.55%) Microsoft Office
Business Applications
1 8 (36.36%) Dynamics CRM
Cloud Services
1 4 (18.18%) Dynamics 365
1 4 (18.18%) PaaS
2 1 (4.55%) Azure Data Factory
2 1 (4.55%) Microsoft Azure
2 1 (4.55%) Office 365
Database & Business Intelligence
1 4 (18.18%) SQL Server Reporting Services
2 2 (9.09%) BusinessObjects
2 2 (9.09%) Data Warehouse
2 2 (9.09%) MS Access
2 2 (9.09%) Power BI
3 1 (4.55%) Azure SQL Data Warehouse
3 1 (4.55%) Azure SQL Database
3 1 (4.55%) Big Data
3 1 (4.55%) Data Lake
3 1 (4.55%) Hadoop
3 1 (4.55%) HDInsight
3 1 (4.55%) Microsoft Analysis Services
3 1 (4.55%) OLAP
3 1 (4.55%) Qlik Sense
3 1 (4.55%) SQL Server
3 1 (4.55%) SQL Server Analysis Services
3 1 (4.55%) SQL Server Integration Services
General
1 11 (50.00%) Finance
2 5 (22.73%) Electronics
2 5 (22.73%) Manufacturing
2 5 (22.73%) Telecoms
3 3 (13.64%) Banking
4 1 (4.55%) Publishing
Job Titles
1 7 (31.82%) Developer
2 5 (22.73%) Project Manager
3 4 (18.18%) Microsoft Developer
4 3 (13.64%) Architect
4 3 (13.64%) CRM Architect
4 3 (13.64%) CRM Developer
4 3 (13.64%) Dynamics CRM Developer
5 2 (9.09%) Analyst
5 2 (9.09%) Business Intelligence Developer
5 2 (9.09%) Business Manager
5 2 (9.09%) Business Project Manager
5 2 (9.09%) Programme Manager
6 1 (4.55%) Business Change Manager
6 1 (4.55%) Business Developer
6 1 (4.55%) Data Warehouse Developer
6 1 (4.55%) Designer
6 1 (4.55%) Marketing Analyst
6 1 (4.55%) Oracle Architect
6 1 (4.55%) SAP BusinessObjects (BO) Developer
6 1 (4.55%) SAS Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (4.55%) CSS
1 1 (4.55%) HTML
1 1 (4.55%) jQuery
Miscellaneous
1 2 (9.09%) Analytical Skills
2 1 (4.55%) Management Information System
2 1 (4.55%) Social Media
Operating Systems
1 1 (4.55%) Android
1 1 (4.55%) Linux
Processes & Methodologies
1 8 (36.36%) CRM
2 7 (31.82%) Business Intelligence
2 7 (31.82%) Programme Management
3 6 (27.27%) Agile Software Development
4 5 (22.73%) Digital Marketing
4 5 (22.73%) Visualisation
5 4 (18.18%) Analytics
5 4 (18.18%) Migration
5 4 (18.18%) Stakeholder Management
5 4 (18.18%) Workflow
5 4 (18.18%) Workflow Development
6 3 (13.64%) Data Modelling
6 3 (13.64%) Performance Management
7 2 (9.09%) Data Migration
7 2 (9.09%) Data Visualisation
7 2 (9.09%) DevOps
7 2 (9.09%) Global Marketing
7 2 (9.09%) Information Management
7 2 (9.09%) Service Design
7 2 (9.09%) Stakeholder Engagement
Programming Languages
1 5 (22.73%) JavaScript
2 4 (18.18%) C#
3 2 (9.09%) SQL
4 1 (4.55%) PHP
4 1 (4.55%) T-SQL
Qualifications
1 1 (4.55%) BC Cleared
1 1 (4.55%) Degree
1 1 (4.55%) Security Cleared
Quality Assurance & Compliance
1 3 (13.64%) Data Quality
Vendors
1 8 (36.36%) Microsoft
2 5 (22.73%) SAP
3 4 (18.18%) Tableau
4 3 (13.64%) Oracle
4 3 (13.64%) Salesforce.com
4 3 (13.64%) Siebel
5 1 (4.55%) Apple
5 1 (4.55%) Cognos