Period
to 22 February 2020

The median contractor rate for a Web Analyst was £325 per day in advertised job vacancies in London during the 6 months to 22 February 2020.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analyst
England > London
6 months to
22 Feb 2020
Same period 2019 Same period 2018
Rank 457 563 579
Rank change year-on-year +106 +16 -77
Contract jobs requiring a Web Analyst 31 59 76
As % of all contract IT jobs advertised in London 0.11% 0.13% 0.16%
As % of the Job Titles category 0.12% 0.14% 0.17%
Number of daily rates quoted 25 52 63
London median daily rate £325 £431 £450
Median daily rate % change year-on-year -24.64% -4.17% +12.50%
10th Percentile £120 £251 £328
90th Percentile £460 £550 £558
England median daily rate £394 £415 £413
% change year-on-year -5.18% +0.61% +7.14%
Number of hourly rates quoted 0 0 0
London median hourly rate - - -
England median hourly rate - - £27.00

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
London
Contract vacancies in London with a recognized job title 26,436 41,682 44,559
% of contract IT jobs with a recognized job title 93.60% 94.68% 94.89%
Number of daily rates quoted 18,785 29,942 32,449
London median daily rate £500 £500 £500
10th Percentile £300 £313 £300
90th Percentile £688 £675 £675
England median daily rate £463 £475 £450
% change year-on-year -2.63% +5.56% +5.88%
Number of hourly rates quoted 419 563 629
London median hourly rate £25.00 £22.00 £20.60
Median hourly rate % change year-on-year +13.64% +6.80% -5.03%
10th Percentile £13.45 £12.50 £12.00
90th Percentile £52.60 £48.75 £48.75
England median hourly rate £19.00 £18.70 £18.70
% change year-on-year +1.60% - +1.08%

Web Analyst
Job Vacancy Trend in London

Job postings that featured Web Analyst in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Web Analyst in London

Web Analyst
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analyst in London.

Contractor daily rate trend for Web Analyst in London

Web Analyst
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Web Analyst in London over the 6 months to 22 February 2020.

Contractor daily rate histogram for Web Analyst in London

Web Analyst
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analyst in London.

Contractor hourly rate trend for Web Analyst in London

Web Analyst
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analyst within the London region over the 6 months to 22 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +68 10 £313 -26.47% 3
West London +44 9 £138 -47.62% 1
East London - 1 £408 - 2
Web Analyst
England

Web Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 22 February 2020, Web Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region featuring Web Analyst in the job title.

1 15 (48.39%) E-Commerce
2 13 (41.94%) Analytical Skills
3 12 (38.71%) Microsoft Excel
4 10 (32.26%) Analytics
5 9 (29.03%) Degree
5 9 (29.03%) Agile Software Development
6 8 (25.81%) Microsoft Office
6 8 (25.81%) German Language
7 7 (22.58%) Google Analytics
7 7 (22.58%) Tableau
7 7 (22.58%) Stakeholder Management
7 7 (22.58%) Google
8 6 (19.35%) Retail
8 6 (19.35%) Visualisation
8 6 (19.35%) Decision-Making
9 5 (16.13%) Web Analytics
9 5 (16.13%) SQL
10 4 (12.90%) Adobe
10 4 (12.90%) Marketing
10 4 (12.90%) Data Visualisation
10 4 (12.90%) User Stories
11 3 (9.68%) Adobe Analytics
11 3 (9.68%) Digital Marketing
11 3 (9.68%) Acceptance Criteria
12 2 (6.45%) Google Tag Manager
12 2 (6.45%) Postman
12 2 (6.45%) Python
12 2 (6.45%) Project Management
12 2 (6.45%) Web Services
12 2 (6.45%) XML

Web Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.45%) SAS
2 1 (3.23%) CMS
2 1 (3.23%) IIS
2 1 (3.23%) WebSphere
Applications
1 12 (38.71%) Microsoft Excel
2 8 (25.81%) Microsoft Office
3 1 (3.23%) Microsoft PowerPoint
Business Applications
1 1 (3.23%) Dynamics CRM
1 1 (3.23%) Unica
1 1 (3.23%) WebTrends
Cloud Services
1 7 (22.58%) Google Analytics
2 3 (9.68%) Adobe Analytics
3 2 (6.45%) Google Tag Manager
4 1 (3.23%) Power Platform
Communications & Networking
1 1 (3.23%) 3G
1 1 (3.23%) 4G
1 1 (3.23%) Wi-Fi
Database & Business Intelligence
1 2 (6.45%) QlikView
2 1 (3.23%) BusinessObjects
2 1 (3.23%) Data Mining
2 1 (3.23%) Power BI
2 1 (3.23%) Relational Database
2 1 (3.23%) SAS EBI
Development Applications
1 2 (6.45%) Postman
2 1 (3.23%) JIRA
2 1 (3.23%) JMeter
General
1 8 (25.81%) German Language
2 6 (19.35%) Retail
3 4 (12.90%) Marketing
4 2 (6.45%) French Language
4 2 (6.45%) Italian Language
4 2 (6.45%) Spanish Language
5 1 (3.23%) Advertising
5 1 (3.23%) Finance
5 1 (3.23%) Local Government
5 1 (3.23%) Public Sector
5 1 (3.23%) Publishing
Libraries, Frameworks & Software Standards
1 2 (6.45%) JSON
1 2 (6.45%) REST
1 2 (6.45%) Swagger
1 2 (6.45%) Web Services
1 2 (6.45%) XML
2 1 (3.23%) .NET
2 1 (3.23%) ASP.NET
2 1 (3.23%) Spring
Miscellaneous
1 13 (41.94%) Analytical Skills
2 1 (3.23%) Digital Media
2 1 (3.23%) Mobile App
2 1 (3.23%) Social Media
Operating Systems
1 1 (3.23%) Android
1 1 (3.23%) Apple iOS
1 1 (3.23%) Linux
1 1 (3.23%) Windows
1 1 (3.23%) Windows Server 2008
Processes & Methodologies
1 15 (48.39%) E-Commerce
2 10 (32.26%) Analytics
3 9 (29.03%) Agile Software Development
4 7 (22.58%) Stakeholder Management
5 6 (19.35%) Decision-Making
5 6 (19.35%) Visualisation
6 5 (16.13%) Web Analytics
7 4 (12.90%) Data Visualisation
7 4 (12.90%) User Stories
8 3 (9.68%) Acceptance Criteria
8 3 (9.68%) Digital Marketing
9 2 (6.45%) API Integration
9 2 (6.45%) BDD
9 2 (6.45%) Business Analysis
9 2 (6.45%) Data Analytics
9 2 (6.45%) Data Mapping
9 2 (6.45%) DevOps
9 2 (6.45%) SEO
9 2 (6.45%) Test Automation
9 2 (6.45%) Waterfall
Programming Languages
1 5 (16.13%) SQL
2 2 (6.45%) Python
3 1 (3.23%) C#
3 1 (3.23%) JavaScript
3 1 (3.23%) R
3 1 (3.23%) Ruby
3 1 (3.23%) Shell Script
3 1 (3.23%) TypeScript
Qualifications
1 9 (29.03%) Degree
Quality Assurance & Compliance
1 1 (3.23%) QA
Systems Management
1 1 (3.23%) Matomo
Vendors
1 7 (22.58%) Google
1 7 (22.58%) Tableau
2 4 (12.90%) Adobe
3 1 (3.23%) Alterian
3 1 (3.23%) AppDynamics
3 1 (3.23%) Aprimo
3 1 (3.23%) Brandwatch
3 1 (3.23%) Crimson Hexagon
3 1 (3.23%) Dynatrace
3 1 (3.23%) IBM
3 1 (3.23%) Microsoft
3 1 (3.23%) MicroStrategy
3 1 (3.23%) New Relic