Period
to 23 September 2020

The median contractor rate for a Web Analyst was £138 per day in advertised job vacancies in London during the 6 months to 23 September 2020.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analyst
England > London
6 months to
23 Sep 2020
Same period 2019 Same period 2018
Rank 347 512 571
Rank change year-on-year +165 +59 -37
Contract jobs requiring a Web Analyst 11 60 64
As % of all contract jobs advertised in London 0.082% 0.16% 0.14%
As % of the Job Titles category 0.090% 0.17% 0.15%
Number of daily rates quoted 8 43 48
Median daily rate £138 £350 £421
Median daily rate % change year-on-year -60.71% -16.91% +6.98%
10th Percentile £131 £131 £271
90th Percentile £172 £498 £560
England median daily rate £225 £355 £339
% change year-on-year -36.62% +4.80% -9.67%
Number of hourly rates quoted 1 0 0
Median hourly rate £24.00 - -
England median hourly rate £24.00 £45.00 -
% change year-on-year -46.67% - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
London
Contract vacancies in London with a recognized job title 12,279 36,205 42,700
% of contract IT jobs with a recognized job title 91.79% 94.05% 94.59%
Number of daily rates quoted 8,293 25,900 30,871
Median daily rate £500 £500 £500
10th Percentile £313 £313 £313
90th Percentile £713 £675 £675
England median daily rate £475 £475 £450
% change year-on-year - +5.56% -
Number of hourly rates quoted 169 485 595
Median hourly rate £35.00 £21.00 £19.25
Median hourly rate % change year-on-year +66.67% +9.09% -8.33%
10th Percentile £17.82 £12.33 £13.00
90th Percentile £53.80 £57.50 £52.50
Median hourly rate £30.00 £20.00 £18.00
% change year-on-year +50.00% +11.11% -3.74%

Web Analyst
Job Vacancy Trend in London

Job postings that featured Web Analyst in the job title as a proportion of all IT jobs advertised in London.

Job vacancy trend for Web Analyst in London

Web Analyst
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Web Analyst in London.

Daily rate trend for Web Analyst in London

Web Analyst
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Web Analyst in London.

Hourly rate trend for Web Analyst in London

Web Analyst
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analyst within the London region over the 6 months to 23 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London +53 7 £138 -
Central London +128 1 - -
Web Analyst
England

Web Analyst Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 23 September 2020, Web Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region featuring Web Analyst in the job title.

1 8 (72.73%) E-Commerce
2 7 (63.64%) Microsoft Office
2 7 (63.64%) Microsoft Excel
2 7 (63.64%) Degree
2 7 (63.64%) Analytical Skills
2 7 (63.64%) Decision-Making
3 4 (36.36%) French Language
3 4 (36.36%) Spanish Language
4 3 (27.27%) German Language
5 2 (18.18%) Google
5 2 (18.18%) Agile Software Development
5 2 (18.18%) SQL
6 1 (9.09%) Tableau
6 1 (9.09%) AngularJS
6 1 (9.09%) Analytics
6 1 (9.09%) BigQuery
6 1 (9.09%) GCP
6 1 (9.09%) API Testing
6 1 (9.09%) Workshop Facilitation
6 1 (9.09%) Public Sector
6 1 (9.09%) Backlog Prioritisation
6 1 (9.09%) Requirements Gathering
6 1 (9.09%) W3C
6 1 (9.09%) Project Management
6 1 (9.09%) Change Management
6 1 (9.09%) GAP Analysis
6 1 (9.09%) .NET
6 1 (9.09%) HTML
6 1 (9.09%) ASP.NET
6 1 (9.09%) CSS

Web Analyst Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 7 (63.64%) Microsoft Excel
1 7 (63.64%) Microsoft Office
Cloud Services
1 1 (9.09%) GCP
1 1 (9.09%) Google Analytics
Database & Business Intelligence
1 1 (9.09%) BigQuery
General
1 4 (36.36%) French Language
1 4 (36.36%) Spanish Language
2 3 (27.27%) German Language
3 1 (9.09%) Public Sector
3 1 (9.09%) Retail
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
1 1 (9.09%) AngularJS
1 1 (9.09%) ASP.NET
1 1 (9.09%) CSS
1 1 (9.09%) HTML
1 1 (9.09%) XHTML
Miscellaneous
1 7 (63.64%) Analytical Skills
2 1 (9.09%) W3C
Processes & Methodologies
1 8 (72.73%) E-Commerce
2 7 (63.64%) Decision-Making
3 2 (18.18%) Agile Software Development
4 1 (9.09%) Analytics
4 1 (9.09%) API Testing
4 1 (9.09%) Backlog Prioritisation
4 1 (9.09%) Business Analysis
4 1 (9.09%) Change Management
4 1 (9.09%) GAP Analysis
4 1 (9.09%) Performance Testing
4 1 (9.09%) Project Management
4 1 (9.09%) Requirements Gathering
4 1 (9.09%) Test Automation
4 1 (9.09%) Test Scripting
4 1 (9.09%) Visualisation
4 1 (9.09%) Web Accessibility
4 1 (9.09%) Web Analytics
4 1 (9.09%) Web Development
4 1 (9.09%) Workshop Facilitation
Programming Languages
1 2 (18.18%) SQL
Qualifications
1 7 (63.64%) Degree
Quality Assurance & Compliance
1 1 (9.09%) QA
Vendors
1 2 (18.18%) Google
2 1 (9.09%) Tableau