The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the North East. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 23 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England / North East
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 55 123 65
Rank change year-on-year +68 -58  
Contract jobs citing Social Media 2 2 4
As % of all contract IT jobs advertised in the North East 0.35% 0.13% 0.48%
As % of the Miscellaneous category 1.06% 0.32% 1.60%
Number of daily rates quoted 2 1 3
Median daily rate £300 £500 £250
Median daily rate % change year-on-year -40.00% +100.00%  
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 - £16.00

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North East with a requirement for generic IT skills.

Generic IT Skills
North East
Contract job vacancies with a requirement for generic IT skills 189 634 250
As % of all contract IT job vacancies advertised in the North East 32.98% 39.65% 30.16%
Number of daily rates quoted 130 412 123
Median daily rate £353 £310 £336
Median daily rate % change year-on-year +13.70% -7.80%  
90% offered a daily rate of more than £215 £218 £175
10% offered a daily rate of more than £524 £500 £475
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 4 50 18
Median hourly rate £14.50 £28.00 £15.34
Median hourly rate % change year-on-year -48.21% +82.55%  
90% offered a hourly rate of more than £10.19 £15.00 £12.49
10% offered a hourly rate of more than £29.00 £28.50 £30.20
UK excluding London median hourly rate £25.00 £22.75 £19.00
% change year-on-year +9.89% +19.73%  

Social Media
Job Vacancy Trend in the North East

The job posting trend of jobs advertised in the North East citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the North East

Social Media
Contractor Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the North East.

Contractor daily rate trend for Social Media in the North East

Social Media
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the North East region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear +80 2 £300 - 1
Social Media
England

For the 6 months to 23 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North East region with a requirement for Social Media.

1 8 (80.00%) Publishing
1 8 (80.00%) Web Application Development
2 6 (60.00%) User Experience
2 6 (60.00%) Agile Software Development
2 6 (60.00%) SEO
2 6 (60.00%) Legal
3 5 (50.00%) Digital Transformation Programme
4 4 (40.00%) Web Usability
5 1 (10.00%) E-Commerce
5 1 (10.00%) Customer Engagement
5 1 (10.00%) Facebook

Social Media
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 8 (80.00%) Publishing
2 6 (60.00%) Legal
Job Titles
1 8 (80.00%) Content Designer
1 8 (80.00%) Designer
2 4 (40.00%) Digital Content Designer
2 4 (40.00%) Digital Designer
3 2 (20.00%) Analyst
3 2 (20.00%) Business Analyst
3 2 (20.00%) Digital Analyst
3 2 (20.00%) Digital Business Analyst
4 1 (10.00%) Customer Analyst
4 1 (10.00%) E-Commerce Analyst
4 1 (10.00%) E-Commerce Business Analyst
Miscellaneous
1 6 (60.00%) User Experience
Processes & Methodologies
1 8 (80.00%) Web Application Development
2 6 (60.00%) Agile Software Development
2 6 (60.00%) SEO
3 5 (50.00%) Digital Transformation Programme
4 4 (40.00%) Web Usability
5 1 (10.00%) Customer Engagement
5 1 (10.00%) E-Commerce
Vendors
1 1 (10.00%) Facebook