The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Tyne and Wear. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
North East > Tyne and Wear
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 45 128 -
Rank change year-on-year +83 -  
Contract jobs citing Social Media 2 1 0
As % of all contract IT jobs advertised in Tyne and Wear 0.52% 0.070% -
As % of the Miscellaneous category 1.49% 0.17% -
Number of daily rates quoted 2 0 0
Tyne and Wear median daily rate £300 - -
North East median daily rate £300 £500 £250
% change year-on-year -40.00% +100.00%  
Number of hourly rates quoted 0 0 0
Tyne and Wear median hourly rate - - -
North East median hourly rate - - -

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Tyne and Wear with a requirement for generic IT skills.

Generic IT Skills
Tyne and Wear
Contract job vacancies with a requirement for generic IT skills 134 592 201
As % of all contract IT job vacancies advertised in Tyne and Wear 35.17% 41.60% 31.46%
Number of daily rates quoted 163 587 143
Tyne and Wear median daily rate £360 £310 £338
Median daily rate % change year-on-year +16.12% -8.14%  
10th Percentile £208 £208 £134
90th Percentile £583 £499 £493
North East median daily rate £360 £310 £338
% change year-on-year +16.12% -8.14%  
Number of hourly rates quoted 7 108 19
Tyne and Wear median hourly rate £10.15 £28.00 £15.00
Median hourly rate % change year-on-year -63.75% +86.66%  
North East median hourly rate £10.15 £28.00 £15.34
% change year-on-year -63.75% +82.55%  

Social Media
Job Vacancy Trend in Tyne and Wear

Job postings citing Social Media as a percentage of all IT jobs advertised in Tyne and Wear.

Job vacancy trend for Social Media in Tyne and Wear

Social Media
Contractor Daily Rate Trend in Tyne and Wear

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Tyne and Wear.

Contractor daily rate trend for Social Media in Tyne and Wear

Social Media
Contract Job Locations in Tyne and Wear

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Tyne and Wear region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Newcastle upon Tyne +78 2 £300 - 2
Social Media
North East

For the 6 months to 29 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Tyne and Wear region with a requirement for Social Media.

1 8 (100.00%) Publishing
1 8 (100.00%) Web Application Development
2 6 (75.00%) User Experience
2 6 (75.00%) Agile Software Development
2 6 (75.00%) SEO
2 6 (75.00%) Legal
3 4 (50.00%) Web Usability
3 4 (50.00%) Digital Transformation Programme

Social Media
Co-occurring IT Skills in Tyne and Wear by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 8 (100.00%) Publishing
2 6 (75.00%) Legal
Job Titles
1 8 (100.00%) Content Designer
1 8 (100.00%) Designer
2 4 (50.00%) Digital Content Designer
2 4 (50.00%) Digital Designer
Miscellaneous
1 6 (75.00%) User Experience
Processes & Methodologies
1 8 (100.00%) Web Application Development
2 6 (75.00%) Agile Software Development
2 6 (75.00%) SEO
3 4 (50.00%) Digital Transformation Programme
3 4 (50.00%) Web Usability