The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media
England / North East
Rank 72 71 77
Rank change year-on-year -1 +6  
Permanent jobs citing Social Media 1 4 1
As % of all permanent IT jobs advertised in the North East 0.16% 0.63% 0.14%
As % of the Miscellaneous category 0.43% 2.09% 0.39%
Number of salaries quoted 1 4 1
Median salary £21,500 £29,009 £35,000
Median salary % change year-on-year -25.88% -17.11%  
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for generic IT skills.

Generic IT Skills
North East
Permanent job vacancies with a requirement for generic IT skills 232 191 259
As % of all permanent IT job vacancies advertised in the North East 36.83% 29.84% 36.58%
Number of salaries quoted 212 159 216
Median salary £35,000 £37,500 £37,500
Median salary % change year-on-year -6.66% -  
90% offered a salary of more than £22,500 £25,000 £27,500
10% offered a salary of more than £51,500 £60,000 £69,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the North East

The job posting trend of jobs advertised in the North East citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the North East

Social Media
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North East.

Salary trend for Social Media in the North East

Social Media
Top 21 Related IT Skills in the North East

For the 6 months to 23 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Social Media.

1 2 (100.00%) SEO
1 2 (100.00%) Advertising
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Analytical Skills
2 1 (50.00%) Algorithms
2 1 (50.00%) AdWords
2 1 (50.00%) Content Marketing
2 1 (50.00%) Web Development
2 1 (50.00%) Google Analytics
2 1 (50.00%) Website Architecture
2 1 (50.00%) Link Building
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
2 1 (50.00%) Analytics
2 1 (50.00%) Pay per click
2 1 (50.00%) Retail
2 1 (50.00%) Java
2 1 (50.00%) PHP
2 1 (50.00%) Photoshop
2 1 (50.00%) Adobe

Social Media
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (50.00%) Photoshop
Cloud Services
1 1 (50.00%) AdWords
1 1 (50.00%) Google Analytics
General
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
2 1 (50.00%) Retail
Job Titles
1 1 (50.00%) SEO Executive
1 1 (50.00%) Social Media Executive
Miscellaneous
1 2 (100.00%) Analytical Skills
2 1 (50.00%) Algorithms
Processes & Methodologies
1 2 (100.00%) SEO
2 1 (50.00%) Analytics
2 1 (50.00%) Content Marketing
2 1 (50.00%) Link Building
2 1 (50.00%) Pay per click
2 1 (50.00%) Web Development
2 1 (50.00%) Website Architecture
Programming Languages
1 1 (50.00%) Java
1 1 (50.00%) PHP
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Adobe
2 1 (50.00%) Facebook
2 1 (50.00%) Twitter
Newcastle Upon Tyne, Tyne and Wear
X4 Group
Salary: £25k - 40k per year
Posted: 7 hours ago