Period
to

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 15 August 2022 with a comparison to the same period over the previous 2 years.

Social Media
England > North East
6 months to
15 Aug 2022
Same period 2021 Same period 2020
Rank 81 88 -
Rank change year-on-year +7 - -
Permanent jobs citing Social Media 30 10 0
As % of all permanent jobs advertised in the North East 2.10% 0.85% -
As % of the Miscellaneous category 5.26% 2.46% -
Number of salaries quoted 1 2 0
Median annual salary (50th Percentile) £51,000 £29,750 -
Median % change year-on-year +71.43% - -
England median annual salary £57,500 £55,000 £55,000
% change year-on-year +4.55% - +22.22%

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for generic IT skills.

All Generic Skills
North East
Permanent vacancies with a requirement for generic IT skills 570 406 250
As % of all permanent IT jobs advertised in the North East 39.92% 34.67% 33.20%
Number of salaries quoted 394 249 219
10th Percentile £25,750 £26,250 £26,150
25th Percentile £34,125 £31,250 £32,500
Median annual salary (50th Percentile) £50,000 £42,500 £42,500
Median % change year-on-year +17.65% - -
75th Percentile £62,500 £56,500 £52,500
90th Percentile £83,125 £67,500 £60,000
England median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% +4.55%

Social Media
Job Vacancy Trend in the North East

Job postings citing Social Media as a proportion of all IT jobs advertised in the North East.

Job vacancy trend for Social Media in the North East

Social Media
Salary Trend in the North East

3-month moving average salary quoted in jobs citing Social Media in the North East.

Salary trend for Social Media in the North East

Social Media
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North East region over the 6 months to 15 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Tyne and Wear +26 30 £51,000 +108.16% 1
Social Media
England

For the 6 months to 15 August 2022, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North East region with a requirement for Social Media.

1 29 (96.67%) Sage
1 29 (96.67%) SaaS
2 11 (36.67%) Data Modelling
2 11 (36.67%) Business Intelligence
3 10 (33.33%) Finance
3 10 (33.33%) Agile
4 9 (30.00%) Scrum
4 9 (30.00%) Data Quality
4 9 (30.00%) Social Skills
5 8 (26.67%) Software Engineering
6 7 (23.33%) Degree
6 7 (23.33%) Usability Testing
6 7 (23.33%) UX Design
6 7 (23.33%) Analytics
6 7 (23.33%) Qualitative Research
6 7 (23.33%) User Experience
6 7 (23.33%) GDPR
6 7 (23.33%) IT Strategy
6 7 (23.33%) Quantitative Research
6 7 (23.33%) UX Research
6 7 (23.33%) Technology Strategy
6 7 (23.33%) Decision-Making
6 7 (23.33%) Data Development
7 6 (20.00%) Data Science
8 5 (16.67%) Data Integration
8 5 (16.67%) Artificial Intelligence
8 5 (16.67%) Data Centre
8 5 (16.67%) Coaching
8 5 (16.67%) AWS
8 5 (16.67%) Metadata

Social Media
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.33%) Umbraco
Business Applications
1 1 (3.33%) Dynamics CRM
Cloud Services
1 29 (96.67%) SaaS
2 5 (16.67%) AWS
3 1 (3.33%) GCP
3 1 (3.33%) Google Analytics
Database & Business Intelligence
1 5 (16.67%) Metadata
2 1 (3.33%) Data Warehouse
General
1 10 (33.33%) Finance
2 9 (30.00%) Social Skills
3 1 (3.33%) Analytical Skills
3 1 (3.33%) Marketing
Job Titles
1 8 (26.67%) Software Engineer
2 7 (23.33%) Graduate
2 7 (23.33%) User Experience Researcher
3 6 (20.00%) Developer
4 4 (13.33%) .NET Software Engineer
4 4 (13.33%) Ruby Engineer
5 1 (3.33%) Business Intelligence Developer
5 1 (3.33%) Business Intelligence Manager
5 1 (3.33%) Cloud Engineer
5 1 (3.33%) Cloud Infrastructure Engineer
5 1 (3.33%) Data Manager
5 1 (3.33%) Data Modeller
5 1 (3.33%) Data Scientist
5 1 (3.33%) Designer
5 1 (3.33%) Development Manager
5 1 (3.33%) Infrastructure Engineer
5 1 (3.33%) Senior Cloud Engineer
5 1 (3.33%) Senior Data Scientist
5 1 (3.33%) Senior Infrastructure Engineer
Libraries, Frameworks & Software Standards
1 4 (13.33%) .NET
1 4 (13.33%) .NET Core
1 4 (13.33%) .NET Framework
Miscellaneous
1 7 (23.33%) User Experience
2 5 (16.67%) Data Centre
3 1 (3.33%) Analytical Mindset
3 1 (3.33%) Cloud Native
3 1 (3.33%) Data Structures
3 1 (3.33%) Marketing Technology
Operating Systems
1 1 (3.33%) Linux
Processes & Methodologies
1 11 (36.67%) Business Intelligence
1 11 (36.67%) Data Modelling
2 10 (33.33%) Agile
3 9 (30.00%) Scrum
4 8 (26.67%) Software Engineering
5 7 (23.33%) Analytics
5 7 (23.33%) Data Development
5 7 (23.33%) Decision-Making
5 7 (23.33%) IT Strategy
5 7 (23.33%) Qualitative Research
5 7 (23.33%) Quantitative Research
5 7 (23.33%) Technology Strategy
5 7 (23.33%) Usability Testing
5 7 (23.33%) UX Design
5 7 (23.33%) UX Research
6 6 (20.00%) Data Science
7 5 (16.67%) Analytical Modelling
7 5 (16.67%) Artificial Intelligence
7 5 (16.67%) Coaching
7 5 (16.67%) Data Integration
Programming Languages
1 4 (13.33%) C#
1 4 (13.33%) Ruby
Qualifications
1 7 (23.33%) Degree
Quality Assurance & Compliance
1 9 (30.00%) Data Quality
2 7 (23.33%) GDPR
3 4 (13.33%) QA
System Software
1 1 (3.33%) Docker
Systems Management
1 1 (3.33%) Kubernetes
1 1 (3.33%) Terraform
Vendors
1 29 (96.67%) Sage
2 1 (3.33%) Google
2 1 (3.33%) Sitecore