The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 22 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
England / North East
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 70 86 85
Rank change year-on-year +16 -1  
Permanent jobs citing Social Media 1 2 4
As % of all permanent IT jobs advertised in the North East 0.17% 0.25% 0.53%
As % of the Miscellaneous category 0.48% 0.76% 1.42%
Number of salaries quoted 1 2 2
Median salary £21,500 £26,000 £40,000
Median salary % change year-on-year -17.30% -35.00%  
UK excluding London median salary £34,500 £33,500 £37,500
% change year-on-year +2.98% -10.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for generic IT skills.

Generic IT Skills
North East
Permanent job vacancies with a requirement for generic IT skills 210 263 281
As % of all permanent IT job vacancies advertised in the North East 36.52% 32.67% 36.93%
Number of salaries quoted 184 227 246
Median salary £37,500 £40,000 £40,000
Median salary % change year-on-year -6.25% -  
90% offered a salary of more than £26,500 £28,000 £26,500
10% offered a salary of more than £50,000 £57,500 £66,750
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in the North East

The job posting trend of jobs advertised in the North East citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the North East

Social Media
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in the North East.

Salary trend for Social Media in the North East

For the 6 months to 22 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Social Media.

1 2 (100.00%) SEO
1 2 (100.00%) Advertising
1 2 (100.00%) Java
1 2 (100.00%) PHP
1 2 (100.00%) Web Development
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Analytics
2 1 (50.00%) Google Analytics
2 1 (50.00%) Photoshop
2 1 (50.00%) Adobe
2 1 (50.00%) Publishing
2 1 (50.00%) CMS
2 1 (50.00%) Retail
2 1 (50.00%) Content Management
2 1 (50.00%) Google
2 1 (50.00%) Marketing

Social Media
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Photoshop
Cloud Services
1 1 (50.00%) Google Analytics
General
1 2 (100.00%) Advertising
2 1 (50.00%) Marketing
2 1 (50.00%) Publishing
2 1 (50.00%) Retail
Job Titles
1 2 (100.00%) Social Media Executive
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Web Development
2 1 (50.00%) Analytics
2 1 (50.00%) Content Management
Programming Languages
1 2 (100.00%) Java
1 2 (100.00%) PHP
Vendors
1 2 (100.00%) Facebook
1 2 (100.00%) Twitter
2 1 (50.00%) Adobe
2 1 (50.00%) Google
City, Newcastle Upon Tyne
Recruitment Genius
Posted: 10 days ago
North East
Morson International
Salary: £30000.00 - £40000.00 per annum
Posted: 7 days ago
Newcastle Upon Tyne
Merry Maids
Posted: 13 days ago