Period
to 3 August 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 3 August 2021 with a comparison to the same period over the previous 2 years.

Social Media
England > North East
6 months to
3 Aug 2021
Same period 2020 Same period 2019
Rank 96 - -
Rank change year-on-year - - +110
Permanent jobs citing Social Media 7 0 0
As % of all permanent jobs advertised in the North East 0.60% - -
As % of the Miscellaneous category 1.80% - -
Number of salaries quoted 2 0 0
Median annual salary (50th Percentile) £29,750 - -
England median annual salary £52,500 £54,000 £44,500
% change year-on-year -2.78% +21.35% +4.71%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for generic IT skills.

All Generic IT Skills
North East
Permanent vacancies with a requirement for generic IT skills 389 249 379
As % of all permanent IT jobs advertised in the North East 33.59% 31.68% 30.30%
Number of salaries quoted 248 218 291
10th Percentile £26,250 £27,125 £28,750
25th Percentile £31,250 £32,500 £32,667
Median annual salary (50th Percentile) £42,500 £42,250 £42,500
Median % change year-on-year +0.59% -0.59% +7.65%
75th Percentile £56,750 £52,500 £52,500
90th Percentile £67,500 £60,000 £66,250
England median annual salary £60,000 £56,500 £55,000
% change year-on-year +6.19% +2.73% +4.76%

Social Media
Job Vacancy Trend in the North East

Job postings citing Social Media as a proportion of all IT jobs advertised in the North East.

Job vacancy trend for Social Media in the North East

Social Media
Salary Trend in the North East

3-month moving average salary quoted in jobs citing Social Media in the North East.

Salary trend for Social Media in the North East

Social Media
Salary Histogram in the North East

Salary distribution for jobs citing Social Media in the North East over the 6 months to 3 August 2021.

Salary histogram for Social Media in the North East

Social Media
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the North East region over the 6 months to 3 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Durham - 5 £35,000 - 2
Tyne and Wear - 1 £24,500 - 6
Social Media
England

For the 6 months to 3 August 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North East region with a requirement for Social Media.

1 5 (71.43%) Finance
1 5 (71.43%) Organisational Skills
1 5 (71.43%) Social Skills
2 4 (57.14%) Blog
2 4 (57.14%) Digital Marketing
2 4 (57.14%) Competitor Analysis
2 4 (57.14%) Marketing
2 4 (57.14%) Content Marketing
2 4 (57.14%) SEO
2 4 (57.14%) Link Building
3 2 (28.57%) Retail
4 1 (14.29%) VMware
4 1 (14.29%) C#
4 1 (14.29%) .NET
4 1 (14.29%) SQL Server
4 1 (14.29%) Broadband
4 1 (14.29%) Microsoft
4 1 (14.29%) Active Directory
4 1 (14.29%) Microsoft 365
4 1 (14.29%) Meraki
4 1 (14.29%) ASP.NET Web API
4 1 (14.29%) Microservices
4 1 (14.29%) .NET Framework
4 1 (14.29%) Azure
4 1 (14.29%) Entity Framework

Social Media
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (14.29%) Azure
1 1 (14.29%) Microsoft 365
Communications & Networking
1 1 (14.29%) Broadband
Database & Business Intelligence
1 1 (14.29%) SQL Server
General
1 5 (71.43%) Finance
1 5 (71.43%) Organisational Skills
1 5 (71.43%) Social Skills
2 4 (57.14%) Marketing
3 2 (28.57%) Retail
Job Titles
1 4 (57.14%) Digital Executive
1 4 (57.14%) Digital Marketing Executive
1 4 (57.14%) Marketing Executive
2 1 (14.29%) .NET Developer
2 1 (14.29%) Developer
2 1 (14.29%) IT Technician
2 1 (14.29%) Retail Sales Advisor
2 1 (14.29%) Senior IT Technician
2 1 (14.29%) Senior Technician
2 1 (14.29%) Social Media Developer
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
1 1 (14.29%) .NET Framework
1 1 (14.29%) ASP.NET Web API
1 1 (14.29%) Entity Framework
Miscellaneous
1 4 (57.14%) Blog
Processes & Methodologies
1 4 (57.14%) Competitor Analysis
1 4 (57.14%) Content Marketing
1 4 (57.14%) Digital Marketing
1 4 (57.14%) Link Building
1 4 (57.14%) SEO
2 1 (14.29%) Microservices
Programming Languages
1 1 (14.29%) C#
System Software
1 1 (14.29%) Active Directory
Vendors
1 1 (14.29%) Meraki
1 1 (14.29%) Microsoft
1 1 (14.29%) VMware