The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
England > North West
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 127 149 136
Rank change year-on-year +22 -13  
Contract jobs citing Advertising 11 15 16
As % of all contract IT jobs advertised in the North West 0.37% 0.40% 0.43%
As % of the General category 1.14% 1.21% 1.23%
Number of daily rates quoted 8 11 14
North West median daily rate £425 £338 £400
Median daily rate % change year-on-year +25.92% -15.62%  
10th Percentile £273 £300 £278
90th Percentile £512 £525 £425
England median daily rate £425 £400 £400
% change year-on-year +6.25% -  
Number of hourly rates quoted 0 0 0
North West median hourly rate - - -
England median hourly rate £20.50 £18.50 £30.00
% change year-on-year +10.81% -38.33%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for common skills.

General Skills
North West
Contract job vacancies with a requirement for common skills 966 1240 1301
As % of all contract IT job vacancies advertised in the North West 32.68% 32.99% 35.11%
Number of daily rates quoted 815 1157 1137
North West median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% -  
10th Percentile £263 £263 £269
90th Percentile £550 £575 £550
England median daily rate £475 £450 £450
% change year-on-year +5.55% -  
Number of hourly rates quoted 77 61 68
North West median hourly rate £22.00 £20.50 £16.14
Median hourly rate % change year-on-year +7.31% +27.03%  
10th Percentile £11.75 £13.25 £14.00
90th Percentile £53.00 £42.73 £51.51
England median hourly rate £25.00 £22.75 £22.50
% change year-on-year +9.89% +1.11%  

Advertising
Job Vacancy Trend in the North West

Job postings citing Advertising as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Advertising in the North West

Advertising
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in the North West.

Contractor daily rate trend for Advertising in the North West

Advertising
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Advertising in the North West over the 3 months to 29 June 2017.

Contractor daily rate histogram for Advertising in the North West

Advertising
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in the North West.

Contractor hourly rate trend for Advertising in the North West

Advertising
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the North West region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +14 6 £388 +14.81% 26
Merseyside -3 2 £470 +16.77% 7
Cheshire +17 1 £400 +18.51% 5
Lancashire +6 1 - - 3
Advertising
England

For the 6 months to 29 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Advertising.

1 10 (40.00%) Microsoft
2 8 (32.00%) CRM
3 7 (28.00%) Dynamics CRM
4 6 (24.00%) C#
4 6 (24.00%) .NET
5 4 (16.00%) JavaScript
5 4 (16.00%) HTML
5 4 (16.00%) SAP
5 4 (16.00%) Marketing
5 4 (16.00%) Scrum
5 4 (16.00%) Agile Software Development
5 4 (16.00%) SAP Business One
6 3 (12.00%) Adobe Creative Suite
6 3 (12.00%) Greenfield Project
6 3 (12.00%) Dynamics 365
6 3 (12.00%) Migration
6 3 (12.00%) Web Development
6 3 (12.00%) ERP
6 3 (12.00%) SQL
6 3 (12.00%) Adobe
7 2 (8.00%) BizTalk Server
7 2 (8.00%) SQL Server
7 2 (8.00%) Java
7 2 (8.00%) C++
7 2 (8.00%) SharePoint
7 2 (8.00%) ASP.NET
7 2 (8.00%) Visual Studio
7 2 (8.00%) InDesign
7 2 (8.00%) MVC
7 2 (8.00%) Finance

Advertising
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.00%) BizTalk Server
1 2 (8.00%) SharePoint
2 1 (4.00%) Skype for Business
Applications
1 3 (12.00%) Adobe Creative Suite
2 2 (8.00%) InDesign
3 1 (4.00%) Microsoft Excel
3 1 (4.00%) Spreadsheet
3 1 (4.00%) ZBrush
Business Applications
1 7 (28.00%) Dynamics CRM
2 4 (16.00%) SAP Business One
3 1 (4.00%) Dynamics AX
3 1 (4.00%) Sage X3
Cloud Services
1 3 (12.00%) Dynamics 365
2 1 (4.00%) Microsoft Azure
2 1 (4.00%) Office 365
Communications & Networking
1 1 (4.00%) Skype
Database & Business Intelligence
1 2 (8.00%) SQL Server
2 1 (4.00%) Crystal Reports
2 1 (4.00%) SAP HANA
2 1 (4.00%) SQL Server 2016
Development Applications
1 2 (8.00%) Visual Studio
2 1 (4.00%) Team Foundation Server
General
1 4 (16.00%) Marketing
2 2 (8.00%) Finance
2 2 (8.00%) Manufacturing
2 2 (8.00%) Retail
3 1 (4.00%) Games
3 1 (4.00%) Multimedia
3 1 (4.00%) Publishing
Job Titles
1 5 (20.00%) Developer
2 4 (16.00%) Analyst
2 4 (16.00%) Business Analyst
2 4 (16.00%) Consultant
3 3 (12.00%) Architect
3 3 (12.00%) CRM Developer
3 3 (12.00%) Dynamics CRM Developer
3 3 (12.00%) Microsoft Developer
3 3 (12.00%) SAP Business One Consultant
3 3 (12.00%) SAP Consultant
4 2 (8.00%) Artworker
4 2 (8.00%) Business Consultant
4 2 (8.00%) Creative Artworker
4 2 (8.00%) Junior
4 2 (8.00%) SAP Business Consultant
4 2 (8.00%) Scrum Master
5 1 (4.00%) IT Consultant
5 1 (4.00%) IT Manager
5 1 (4.00%) Solutions Architect
5 1 (4.00%) Technical Architect
Libraries, Frameworks & Software Standards
1 6 (24.00%) .NET
2 4 (16.00%) HTML
3 2 (8.00%) ASP.NET
3 2 (8.00%) ASP.NET MVC
3 2 (8.00%) jQuery
3 2 (8.00%) Node.js
3 2 (8.00%) React
4 1 (4.00%) .NET Framework
4 1 (4.00%) AngularJS
4 1 (4.00%) ASP.NET MVC 5
4 1 (4.00%) CGI
4 1 (4.00%) CSS
4 1 (4.00%) CSS3
4 1 (4.00%) Entity Framework
4 1 (4.00%) HTML5
4 1 (4.00%) V-Ray
Miscellaneous
1 3 (12.00%) Greenfield Project
2 2 (8.00%) FMCG
3 1 (4.00%) Analytical Skills
3 1 (4.00%) Animation
3 1 (4.00%) Data Centre
3 1 (4.00%) Graphic Design
3 1 (4.00%) Photography
Operating Systems
1 1 (4.00%) Mac OS X
Processes & Methodologies
1 8 (32.00%) CRM
2 4 (16.00%) Agile Software Development
2 4 (16.00%) Scrum
3 3 (12.00%) ERP
3 3 (12.00%) Migration
3 3 (12.00%) Web Development
4 2 (8.00%) MVC
4 2 (8.00%) Typography
4 2 (8.00%) User Acceptance Testing
5 1 (4.00%) 3D Modelling
5 1 (4.00%) Analytics
5 1 (4.00%) Data Migration
5 1 (4.00%) Data Visualisation
5 1 (4.00%) Infographics
5 1 (4.00%) Interactive Advertising
5 1 (4.00%) Open Source
5 1 (4.00%) SOLID
5 1 (4.00%) Time Management
5 1 (4.00%) Visual Effects
5 1 (4.00%) Visualisation
Programming Languages
1 6 (24.00%) C#
2 4 (16.00%) JavaScript
3 3 (12.00%) SQL
4 2 (8.00%) C++
4 2 (8.00%) Java
5 1 (4.00%) VB.NET
Qualifications
1 1 (4.00%) ISEB
System Software
1 1 (4.00%) Active Directory
Systems Management
1 1 (4.00%) SCCM
Vendors
1 10 (40.00%) Microsoft
2 4 (16.00%) SAP
3 3 (12.00%) Adobe
4 1 (4.00%) JDA
4 1 (4.00%) RedPrairie
4 1 (4.00%) Sage
4 1 (4.00%) VMware
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