The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 28 April 2017 with a comparison to the same period over the previous 2 years.

Advertising
England / North West
3 months to
28 Apr 2017
Same period 2016 Same period 2015
Rank 138 183 168
Rank change year-on-year +45 -15  
Permanent jobs citing Advertising 130 48 96
As % of all permanent IT jobs advertised in the North West 2.02% 0.85% 1.48%
As % of the General category 5.58% 2.07% 3.75%
Number of salaries quoted 116 40 70
Median salary £40,000 £36,500 £40,000
Median salary % change year-on-year +9.58% -8.75%  
90% offered a salary of more than £25,750 £24,000 £27,250
10% offered a salary of more than £60,000 £60,250 £60,000
UK excluding London median salary £42,000 £40,000 £44,500
% change year-on-year +5.00% -10.11%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

General Skills
North West
Permanent job vacancies with a requirement for common skills 2328 2314 2561
As % of all permanent IT job vacancies advertised in the North West 36.21% 40.87% 39.47%
Number of salaries quoted 1822 1854 1916
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £26,475 £25,000 £27,000
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in the North West

Advertising
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the North West.

Salary trend for Advertising in the North West

Advertising
Salary Histogram in the North West

The salary distribution of IT jobs citing Advertising in the North West over the 3 months to 28 April 2017.

Salary histogram for Advertising in the North West

Advertising
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the North West region over the 3 months to 28 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +24 72 £40,000 +9.58% 25
Cheshire +16 42 £37,500 +7.14% 9
Lancashire +4 8 £31,500 -3.07% 4
Merseyside -9 5 £42,500 +5.59% 4
Advertising
England

For the 6 months to 28 April 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Advertising.

1 94 (38.06%) Microsoft
2 61 (24.70%) SQL
3 60 (24.29%) Finance
4 59 (23.89%) Agile Software Development
5 54 (21.86%) .NET
6 44 (17.81%) C#
7 43 (17.41%) HTML
7 43 (17.41%) JavaScript
8 41 (16.60%) Java
9 38 (15.38%) SQL Server
9 38 (15.38%) CSS
9 38 (15.38%) MVC
10 37 (14.98%) PHP
11 36 (14.57%) Marketing
12 34 (13.77%) Web Development
13 31 (12.55%) Git (software)
14 29 (11.74%) Analytical Skills
15 28 (11.34%) CRM
16 27 (10.93%) ASP.NET
16 27 (10.93%) Scrum
17 25 (10.12%) jQuery
18 24 (9.72%) Analytics
18 24 (9.72%) Windows
19 22 (8.91%) ERP
19 22 (8.91%) RESTful
20 21 (8.50%) Social Media
20 21 (8.50%) Laravel
20 21 (8.50%) E-Commerce
20 21 (8.50%) Microsoft Office
20 21 (8.50%) TDD

Advertising
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (4.05%) WordPress
2 9 (3.64%) Drupal
3 8 (3.24%) SAS
4 4 (1.62%) CMS
4 4 (1.62%) SharePoint
4 4 (1.62%) SilverStripe
5 3 (1.21%) Oracle SOA Suite
6 2 (0.81%) BizTalk Server
6 2 (0.81%) Exchange Server 2010
6 2 (0.81%) JBoss
6 2 (0.81%) MS Exchange
7 1 (0.40%) Apache
7 1 (0.40%) nginx
7 1 (0.40%) SharePoint 2010
7 1 (0.40%) Skype for Business
7 1 (0.40%) Tomcat
Applications
1 21 (8.50%) Microsoft Office
2 17 (6.88%) Microsoft Excel
3 5 (2.02%) Photoshop
4 3 (1.21%) Adobe Illustrator
5 2 (0.81%) Adobe Creative Suite
5 2 (0.81%) InDesign
5 2 (0.81%) Microsoft PowerPoint
5 2 (0.81%) MS Visio
5 2 (0.81%) Spreadsheet
6 1 (0.40%) Acrobat
6 1 (0.40%) Final Cut Pro
Business Applications
1 13 (5.26%) Dynamics AX
2 12 (4.86%) Dynamics CRM
3 10 (4.05%) SAP Business One
4 8 (3.24%) Dynamics NAV
5 5 (2.02%) SAP ERP
6 3 (1.21%) Sage 200
7 2 (0.81%) NetSuite
7 2 (0.81%) Sage X3
8 1 (0.40%) BPCS
8 1 (0.40%) Infor CloudSuite Industrial (formerly SyteLine)
8 1 (0.40%) Infor M3
8 1 (0.40%) Magento
8 1 (0.40%) Oracle EBS
8 1 (0.40%) Pegasus Opera
8 1 (0.40%) Sage CRM
8 1 (0.40%) SAP S/4HANA
8 1 (0.40%) Shopify
8 1 (0.40%) Unit4 Business World
Cloud Services
1 12 (4.86%) Office 365
2 10 (4.05%) Microsoft Azure
3 5 (2.02%) Amazon AWS
4 4 (1.62%) Dynamics 365
4 4 (1.62%) GitHub
4 4 (1.62%) IaaS
4 4 (1.62%) PaaS
5 3 (1.21%) AdWords
5 3 (1.21%) SaaS
6 2 (0.81%) Cloud Computing
6 2 (0.81%) Google Analytics
6 2 (0.81%) Heroku
7 1 (0.40%) Amazon EC2
7 1 (0.40%) Amazon S3
7 1 (0.40%) Amazon SQS
7 1 (0.40%) AWS Lambda
7 1 (0.40%) Basecamp
7 1 (0.40%) G Suite
Communications & Networking
1 5 (2.02%) Firewall
1 5 (2.02%) HTTP
2 2 (0.81%) LAN
2 2 (0.81%) PBX
2 2 (0.81%) VPN
2 2 (0.81%) WAN
2 2 (0.81%) Wireless
3 1 (0.40%) Intrusion Detection
3 1 (0.40%) Network Security
3 1 (0.40%) Wi-Fi
Database & Business Intelligence
1 38 (15.38%) SQL Server
2 14 (5.67%) MySQL
2 14 (5.67%) SQL Server Integration Services
2 14 (5.67%) SQL Server Reporting Services
3 13 (5.26%) Data Warehouse
3 13 (5.26%) Relational Database
3 13 (5.26%) SQL Server Analysis Services
4 12 (4.86%) SQL Server 2016
5 9 (3.64%) OLAP
6 8 (3.24%) Big Data
6 8 (3.24%) NoSQL
6 8 (3.24%) SQL Server 2005
6 8 (3.24%) SQL Server 2014
7 6 (2.43%) SQL Server 2008
8 5 (2.02%) Power BI
9 4 (1.62%) GIS
9 4 (1.62%) Microsoft Analysis Services
9 4 (1.62%) PostgreSQL
9 4 (1.62%) RDBMS
10 3 (1.21%) Data Mining
Development Applications
1 31 (12.55%) Git (software)
2 4 (1.62%) Bitbucket
2 4 (1.62%) Selenium
2 4 (1.62%) Subversion
2 4 (1.62%) Team Foundation Server
3 3 (1.21%) PHPUnit
3 3 (1.21%) Visual Studio
4 1 (0.40%) Android Studio
4 1 (0.40%) Calabash
4 1 (0.40%) Cucumber
4 1 (0.40%) Dreamweaver
4 1 (0.40%) EasyMock
4 1 (0.40%) Grunt
4 1 (0.40%) gulp
4 1 (0.40%) Maven
4 1 (0.40%) Mercurial
4 1 (0.40%) Mockito
4 1 (0.40%) Selenium IDE
4 1 (0.40%) Vagrant
4 1 (0.40%) WebDriver
General
1 60 (24.29%) Finance
2 36 (14.57%) Marketing
3 20 (8.10%) Retail
4 9 (3.64%) Manufacturing
5 5 (2.02%) Banking
6 4 (1.62%) Games
7 3 (1.21%) Telecoms
8 2 (0.81%) General Ledger
8 2 (0.81%) Multimedia
9 1 (0.40%) Law
9 1 (0.40%) Military
Job Titles
1 80 (32.39%) Developer
2 35 (14.17%) Analyst
3 21 (8.50%) Consultant
4 18 (7.29%) .NET Developer
5 17 (6.88%) Software Developer
6 13 (5.26%) Project Manager
6 13 (5.26%) Test Analyst
7 11 (4.45%) Development Manager
8 10 (4.05%) Data Scientist
8 10 (4.05%) PHP Developer
9 9 (3.64%) Senior Developer
10 8 (3.24%) DBA
10 8 (3.24%) Head of Marketing
11 7 (2.83%) Business Development Manager
11 7 (2.83%) Business Manager
11 7 (2.83%) Designer
11 7 (2.83%) Junior
11 7 (2.83%) Senior Analyst
11 7 (2.83%) Senior Data Scientist
11 7 (2.83%) Senior Test Analyst
Libraries, Frameworks & Software Standards
1 54 (21.86%) .NET
2 43 (17.41%) HTML
3 38 (15.38%) CSS
4 27 (10.93%) ASP.NET
5 25 (10.12%) jQuery
6 22 (8.91%) RESTful
7 21 (8.50%) Laravel
8 17 (6.88%) ASP.NET MVC
8 17 (6.88%) WCF
9 15 (6.07%) AngularJS
10 14 (5.67%) ASP.NET Web API
10 14 (5.67%) Node.js
11 13 (5.26%) Ajax
11 13 (5.26%) ASP.NET MVC 5
12 11 (4.45%) .NET Framework
12 11 (4.45%) Entity Framework
12 11 (4.45%) HTML5
13 10 (4.05%) CSS3
13 10 (4.05%) Symfony
13 10 (4.05%) Web Services
Miscellaneous
1 29 (11.74%) Analytical Skills
2 21 (8.50%) Social Media
3 12 (4.86%) Digital Media
4 11 (4.45%) Enterprise Software
4 11 (4.45%) Greenfield Project
5 10 (4.05%) Algorithms
6 8 (3.24%) Mainframe
7 7 (2.83%) Replication
8 6 (2.43%) User Experience
9 5 (2.02%) iPad
10 4 (1.62%) AS400
10 4 (1.62%) Computer Science
10 4 (1.62%) iPhone
10 4 (1.62%) iSeries
11 3 (1.21%) 3D Graphics
11 3 (1.21%) Animation
11 3 (1.21%) Clustering
11 3 (1.21%) Mobile App
11 3 (1.21%) Virtual Team
12 2 (0.81%) Data Centre
Operating Systems
1 24 (9.72%) Windows
2 15 (6.07%) Linux
3 11 (4.45%) Windows Server
4 8 (3.24%) Windows Server 2012
5 6 (2.43%) Unix
6 2 (0.81%) CentOS
6 2 (0.81%) Windows 7
6 2 (0.81%) Windows Server 2008
7 1 (0.40%) Android
7 1 (0.40%) Apple iOS
7 1 (0.40%) Mac OS X
7 1 (0.40%) Windows 8
Processes & Methodologies
1 59 (23.89%) Agile Software Development
2 38 (15.38%) MVC
3 34 (13.77%) Web Development
4 28 (11.34%) CRM
5 27 (10.93%) Scrum
6 24 (9.72%) Analytics
7 22 (8.91%) ERP
8 21 (8.50%) E-Commerce
8 21 (8.50%) TDD
9 20 (8.10%) Business Intelligence
10 18 (7.29%) BDD
11 17 (6.88%) SEO
12 16 (6.48%) Digital Marketing
12 16 (6.48%) Mentoring
12 16 (6.48%) Performance Management
13 15 (6.07%) Pay per click
14 14 (5.67%) Project Management
14 14 (5.67%) Web Application Development
15 13 (5.26%) Campaign Management
15 13 (5.26%) SDLC
Programming Languages
1 61 (24.70%) SQL
2 44 (17.81%) C#
3 43 (17.41%) JavaScript
4 41 (16.60%) Java
5 37 (14.98%) PHP
6 15 (6.07%) Python
6 15 (6.07%) Ruby
6 15 (6.07%) T-SQL
7 10 (4.05%) R
8 8 (3.24%) VB.NET
9 4 (1.62%) C
9 4 (1.62%) Perl
9 4 (1.62%) Shell Script
9 4 (1.62%) VB
9 4 (1.62%) VB6
10 3 (1.21%) MATLAB
10 3 (1.21%) PowerShell
11 2 (0.81%) X++
12 1 (0.40%) Apple Swift
12 1 (0.40%) XAML
Qualifications
1 15 (6.07%) Degree
2 13 (5.26%) ISEB
3 11 (4.45%) Microsoft Certification
4 10 (4.05%) PhD
5 4 (1.62%) CISM
5 4 (1.62%) CISSP
6 3 (1.21%) ACCA
6 3 (1.21%) MCSE
7 2 (0.81%) AAT
7 2 (0.81%) CIMA
7 2 (0.81%) Cisco Certification
7 2 (0.81%) ISTQB
8 1 (0.40%) CCIE
8 1 (0.40%) CCNA
8 1 (0.40%) MCP
8 1 (0.40%) MCSA
8 1 (0.40%) Postgraduate
Quality Assurance & Compliance
1 10 (4.05%) QA
2 4 (1.62%) PCI DSS
2 4 (1.62%) Sarbanes-Oxley
3 3 (1.21%) ISO/IEC 27001
4 1 (0.40%) Data Quality
4 1 (0.40%) GDPR
4 1 (0.40%) PMO
System Software
1 6 (2.43%) Hyper-V
2 4 (1.62%) Active Directory
2 4 (1.62%) Oracle RAC
3 2 (0.81%) Docker
3 2 (0.81%) VMware Infrastructure
4 1 (0.40%) Varnish
Systems Management
1 4 (1.62%) Oracle RMAN
1 4 (1.62%) SCCM
2 3 (1.21%) SCOM
3 1 (0.40%) SCVMM
Vendors
1 94 (38.06%) Microsoft
2 17 (6.88%) Facebook
3 14 (5.67%) Sage
4 12 (4.86%) Google
5 10 (4.05%) Oracle
5 10 (4.05%) SAP
5 10 (4.05%) VMware
6 8 (3.24%) Zend
7 6 (2.43%) Infor
8 5 (2.02%) Adobe
9 4 (1.62%) Cisco
9 4 (1.62%) Citrix
10 3 (1.21%) Epicor
10 3 (1.21%) Foundry
11 2 (0.81%) Apple
11 2 (0.81%) Avaya
11 2 (0.81%) Riverbed
11 2 (0.81%) Twitter
11 2 (0.81%) Yahoo!
12 1 (0.40%) Teradata
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