Period
to 17 October 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 October 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > North West
6 months to
17 Oct 2019
Same period 2018 Same period 2017
Rank 281 119 145
Rank change year-on-year -162 +26 +74
Permanent jobs citing Advertising 37 331 288
As % of all permanent IT jobs advertised in the North West 0.37% 2.81% 2.25%
As % of the General category 1.03% 6.88% 5.22%
Number of salaries quoted 33 266 254
North West median annual salary £40,000 £45,000 £40,000
Median salary % change year-on-year -11.11% +12.50% -
10th Percentile £20,150 £27,375 £26,000
90th Percentile £62,475 £65,000 £57,500
England median annual salary £55,000 £52,500 £45,000
% change year-on-year +4.76% +16.67% -8.16%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 3,602 4,814 5,520
As % of all permanent IT jobs advertised in the North West 35.65% 40.94% 43.17%
Number of salaries quoted 2,598 3,552 4,014
North West median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +6.25%
10th Percentile £26,250 £25,000 £26,250
90th Percentile £72,312 £69,369 £66,250
England median annual salary £55,000 £54,434 £52,500
% change year-on-year +1.04% +3.68% +5.00%

Advertising
Job Vacancy Trend in the North West

Job postings citing Advertising as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Advertising in the North West

Advertising
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the North West.

Salary trend for Advertising in the North West

Advertising
Salary Histogram in the North West

The salary distribution of IT jobs citing Advertising in the North West over the 6 months to 17 October 2019.

Salary histogram for Advertising in the North West

Advertising
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the North West region over the 6 months to 17 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -112 24 £38,750 -18.42% 27
Merseyside -13 7 £40,000 -11.11% 3
Cheshire -68 4 £39,750 -0.63% 6
Lancashire -23 2 £39,708 +32.36% 4
Advertising
England

For the 6 months to 17 October 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Advertising.

1 14 (37.84%) User Experience
2 13 (35.14%) Marketing
3 11 (29.73%) Telecoms
3 11 (29.73%) HTML
3 11 (29.73%) CSS
4 10 (27.03%) JavaScript
4 10 (27.03%) Agile Software Development
5 9 (24.32%) Ethernet
6 8 (21.62%) Wireframes
7 7 (18.92%) Analytical Skills
7 7 (18.92%) Service Delivery
7 7 (18.92%) PRINCE2
8 6 (16.22%) Broadband
8 6 (16.22%) PSTN
8 6 (16.22%) SQL
8 6 (16.22%) SQL Server
8 6 (16.22%) Photoshop
8 6 (16.22%) BT
8 6 (16.22%) Adobe
8 6 (16.22%) Six Sigma
8 6 (16.22%) Web Development
8 6 (16.22%) Graphic Design
8 6 (16.22%) Adobe Illustrator
8 6 (16.22%) Prototyping
8 6 (16.22%) Openreach
8 6 (16.22%) Virgin Media
9 5 (13.51%) InVision
9 5 (13.51%) Quantitative Research
9 5 (13.51%) Deployment Automation
9 5 (13.51%) Adobe XD

Advertising
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.81%) Apache Solr
1 4 (10.81%) Confluence
1 4 (10.81%) Elasticsearch
1 4 (10.81%) IIS
2 3 (8.11%) WordPress
3 2 (5.41%) Umbraco
4 1 (2.70%) CMS
Applications
1 6 (16.22%) Adobe Illustrator
1 6 (16.22%) Photoshop
2 5 (13.51%) Adobe After Effects
2 5 (13.51%) Adobe Creative Suite
2 5 (13.51%) Adobe XD
2 5 (13.51%) InDesign
2 5 (13.51%) InVision
2 5 (13.51%) Sketch
3 1 (2.70%) Microsoft Excel
Business Applications
1 2 (5.41%) Magento
2 1 (2.70%) Remedy ITSM
Cloud Services
1 5 (13.51%) GitHub
2 4 (10.81%) Slack
3 3 (8.11%) Google Tag Manager
4 2 (5.41%) Power Platform
5 1 (2.70%) Azure
5 1 (2.70%) Azure Data Factory
5 1 (2.70%) Google Analytics
5 1 (2.70%) Office 365
Communications & Networking
1 9 (24.32%) Ethernet
2 6 (16.22%) Broadband
2 6 (16.22%) PSTN
3 4 (10.81%) Skype
4 3 (8.11%) DNS
5 2 (5.41%) VoIP
6 1 (2.70%) Wireless
Database & Business Intelligence
1 6 (16.22%) SQL Server
2 3 (8.11%) Data Warehouse
3 2 (5.41%) Big Data
3 2 (5.41%) Oracle Database
3 2 (5.41%) Oracle Database 12c
3 2 (5.41%) PostgreSQL
3 2 (5.41%) Power BI
3 2 (5.41%) SQL Server Analysis Services
3 2 (5.41%) SQL Server Integration Services
4 1 (2.70%) SQL Server Reporting Services
Development Applications
1 5 (13.51%) Git (software)
2 4 (10.81%) JIRA
2 4 (10.81%) Octopus Deploy
2 4 (10.81%) TeamCity
3 3 (8.11%) gulp
4 2 (5.41%) Oracle Forms
5 1 (2.70%) Axure RP
5 1 (2.70%) Gradle
5 1 (2.70%) Maven
5 1 (2.70%) Subversion
General
1 13 (35.14%) Marketing
2 11 (29.73%) Telecoms
3 2 (5.41%) Games
3 2 (5.41%) Public Sector
4 1 (2.70%) Finance
4 1 (2.70%) German Language
4 1 (2.70%) Retail
Job Titles
1 7 (18.92%) Developer
2 6 (16.22%) Designer
2 6 (16.22%) UX Designer
3 5 (13.51%) UI Designer
3 5 (13.51%) UI/UX Designer
4 4 (10.81%) .NET Developer
4 4 (10.81%) ASP.NET MVC Developer
4 4 (10.81%) C# .NET Developer
4 4 (10.81%) C# Developer
4 4 (10.81%) Coordinator
5 3 (8.11%) Product Manager
5 3 (8.11%) Web Manager
6 2 (5.41%) Analyst
6 2 (5.41%) DBA
6 2 (5.41%) Website Manager
7 1 (2.70%) Applications Developer
7 1 (2.70%) Applications Support
7 1 (2.70%) Development Manager
7 1 (2.70%) Senior Manager
7 1 (2.70%) Support Analyst
Libraries, Frameworks & Software Standards
1 11 (29.73%) CSS
1 11 (29.73%) HTML
2 5 (13.51%) Twitter Bootstrap
3 4 (10.81%) .NET
3 4 (10.81%) .NET Core
3 4 (10.81%) AngularJS
3 4 (10.81%) ASP.NET
3 4 (10.81%) ASP.NET MVC
3 4 (10.81%) LESS
3 4 (10.81%) RESTful
3 4 (10.81%) Ruby on Rails
3 4 (10.81%) Sass
4 3 (8.11%) HTML5
4 3 (8.11%) Web Services
5 2 (5.41%) jQuery
6 1 (2.70%) JSON
6 1 (2.70%) MDX
6 1 (2.70%) React
6 1 (2.70%) REST
6 1 (2.70%) XML
Miscellaneous
1 14 (37.84%) User Experience
2 7 (18.92%) Analytical Skills
3 6 (16.22%) Graphic Design
4 5 (13.51%) Social Media
5 4 (10.81%) Enterprise Software
5 4 (10.81%) N-Tier
6 1 (2.70%) Clustering
6 1 (2.70%) Management Information System
6 1 (2.70%) Mobile App
6 1 (2.70%) Virtual Team
Operating Systems
1 2 (5.41%) Unix
2 1 (2.70%) Android
2 1 (2.70%) Apple iOS
2 1 (2.70%) Linux
2 1 (2.70%) Windows
2 1 (2.70%) Windows 10
2 1 (2.70%) Windows 7
Processes & Methodologies
1 10 (27.03%) Agile Software Development
2 8 (21.62%) Wireframes
3 7 (18.92%) PRINCE2
3 7 (18.92%) Service Delivery
4 6 (16.22%) Prototyping
4 6 (16.22%) Six Sigma
4 6 (16.22%) Web Development
5 5 (13.51%) Deployment Automation
5 5 (13.51%) Digital Marketing
5 5 (13.51%) Infographics
5 5 (13.51%) MVC
5 5 (13.51%) Qualitative Research
5 5 (13.51%) Quantitative Research
5 5 (13.51%) SDLC
5 5 (13.51%) Test Automation
5 5 (13.51%) Typography
6 4 (10.81%) Analytics
6 4 (10.81%) DevOps
6 4 (10.81%) SEO
6 4 (10.81%) Stakeholder Management
Programming Languages
1 10 (27.03%) JavaScript
2 6 (16.22%) SQL
3 4 (10.81%) C#
3 4 (10.81%) PHP
3 4 (10.81%) Ruby
4 2 (5.41%) PL/SQL
4 2 (5.41%) Shell Script
5 1 (2.70%) Apple Swift
5 1 (2.70%) Data Analysis Expressions (DAX)
5 1 (2.70%) Java
5 1 (2.70%) Objective-C
5 1 (2.70%) T-SQL
Qualifications
1 1 (2.70%) A+ Certification
1 1 (2.70%) CompTIA Security+
1 1 (2.70%) Degree
Quality Assurance & Compliance
1 4 (10.81%) QA
System Software
1 2 (5.41%) Oracle RAC
2 1 (2.70%) Active Directory
Systems Management
1 3 (8.11%) cPanel
2 2 (5.41%) Data Guard
2 2 (5.41%) Oracle Enterprise Manager
Vendors
1 6 (16.22%) Adobe
1 6 (16.22%) BT
1 6 (16.22%) Openreach
1 6 (16.22%) Virgin Media
2 5 (13.51%) Google
3 4 (10.81%) Atlassian
4 3 (8.11%) Microsoft
4 3 (8.11%) Oracle
5 2 (5.41%) NetApp
5 2 (5.41%) VMware
6 1 (2.70%) Apple
6 1 (2.70%) BMC
6 1 (2.70%) Cisco
6 1 (2.70%) Citrix
6 1 (2.70%) Facebook
6 1 (2.70%) Remedy
6 1 (2.70%) Twitter