Period
to 29 February 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 29 February 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > North West
6 months to
29 Feb 2020
Same period 2019 Same period 2018
Rank 271 175 61
Rank change year-on-year -96 -114 +100
Permanent jobs citing Advertising 20 183 611
As % of all permanent IT jobs advertised in the North West 0.24% 1.78% 4.77%
As % of the General category 0.70% 4.41% 10.78%
Number of salaries quoted 17 146 470
North West median annual salary £42,500 £46,250 £45,000
Median salary % change year-on-year -8.11% +2.78% +12.50%
10th Percentile £28,200 £31,250 £28,000
90th Percentile £71,000 £65,000 £67,500
England median annual salary £55,000 £55,000 £47,500
% change year-on-year - +15.79% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 2,842 4,146 5,670
As % of all permanent IT jobs advertised in the North West 34.18% 40.29% 44.26%
Number of salaries quoted 2,095 3,191 4,241
North West median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +12.50%
10th Percentile £26,750 £27,000 £27,500
90th Percentile £72,500 £72,312 £67,500
England median annual salary £57,500 £55,000 £52,125
% change year-on-year +4.55% +5.52% +4.25%

Advertising
Job Vacancy Trend in the North West

Job postings citing Advertising as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Advertising in the North West

Advertising
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the North West.

Salary trend for Advertising in the North West

Advertising
Salary Histogram in the North West

The salary distribution of IT jobs citing Advertising in the North West over the 6 months to 29 February 2020.

Salary histogram for Advertising in the North West

Advertising
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the North West region over the 6 months to 29 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -22 11 £42,500 -19.05% 11
Cheshire -42 6 £60,000 +41.18% 8
Merseyside 0 1 £42,500 -5.56% 2
Lancashire -13 1 £42,500 +18.06% 3
Cumbria - 1 £37,500 - 2
Advertising
England

For the 6 months to 29 February 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Advertising.

1 9 (45.00%) Agile Software Development
2 8 (40.00%) Microsoft
3 6 (30.00%) HTML
3 6 (30.00%) JavaScript
3 6 (30.00%) SQL Server
3 6 (30.00%) CSS
3 6 (30.00%) MVC
3 6 (30.00%) Stakeholder Management
3 6 (30.00%) Facebook
4 5 (25.00%) Marketing
4 5 (25.00%) ASP.NET
4 5 (25.00%) .NET
5 4 (20.00%) SQL
5 4 (20.00%) C#
5 4 (20.00%) CRM
5 4 (20.00%) Finance
5 4 (20.00%) Google
5 4 (20.00%) Web Application Development
5 4 (20.00%) Analytics
5 4 (20.00%) ASP.NET MVC
5 4 (20.00%) Analytical Skills
5 4 (20.00%) SDLC
5 4 (20.00%) Problem-Solving
6 3 (15.00%) Software Delivery
6 3 (15.00%) SQL Server 2016
6 3 (15.00%) Mentoring
6 3 (15.00%) HTML5
6 3 (15.00%) AngularJS
6 3 (15.00%) CSS3
6 3 (15.00%) Workflow

Advertising
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) Drupal
1 1 (5.00%) SharePoint
1 1 (5.00%) WordPress
Applications
1 2 (10.00%) Microsoft Excel
2 1 (5.00%) Microsoft PowerPoint
2 1 (5.00%) Photoshop
Business Applications
1 2 (10.00%) Dynamics CRM
2 1 (5.00%) Remedy ITSM
2 1 (5.00%) WebTrends
Cloud Services
1 3 (15.00%) Google Analytics
2 2 (10.00%) Azure
3 1 (5.00%) AdWords
3 1 (5.00%) Power Platform
Database & Business Intelligence
1 6 (30.00%) SQL Server
2 3 (15.00%) SQL Server 2016
2 3 (15.00%) SQL Server Integration Services
3 2 (10.00%) Data Warehouse
3 2 (10.00%) MongoDB
3 2 (10.00%) RavenDB
3 2 (10.00%) SQL Server Analysis Services
4 1 (5.00%) Enterprise Data Warehouse
4 1 (5.00%) MySQL
4 1 (5.00%) NoSQL
4 1 (5.00%) PerformancePoint
4 1 (5.00%) Power BI
4 1 (5.00%) Qlik Sense
4 1 (5.00%) QlikView
4 1 (5.00%) SQL Server Reporting Services
Development Applications
1 3 (15.00%) JIRA
2 1 (5.00%) Git (software)
2 1 (5.00%) Gradle
2 1 (5.00%) Maven
2 1 (5.00%) Visual Studio
General
1 5 (25.00%) Marketing
2 4 (20.00%) Finance
3 2 (10.00%) Retail
4 1 (5.00%) Automotive
4 1 (5.00%) Brand Awareness
4 1 (5.00%) German Language
4 1 (5.00%) Law
Job Titles
1 8 (40.00%) Developer
2 4 (20.00%) .NET Developer
3 3 (15.00%) Agile Project Manager
3 3 (15.00%) Project Manager
4 2 (10.00%) Business Intelligence Developer
4 2 (10.00%) Head of Marketing
5 1 (5.00%) Analyst
5 1 (5.00%) C# .NET Developer
5 1 (5.00%) C# Developer
5 1 (5.00%) IT Analyst
5 1 (5.00%) IT Business Analyst
5 1 (5.00%) IT Consultant
5 1 (5.00%) IT Recruitment Consultant
5 1 (5.00%) Junior Developer
5 1 (5.00%) Portfolio Manager
5 1 (5.00%) Senior IT Consultant
5 1 (5.00%) Senior Recruitment Consultant
5 1 (5.00%) SQL BI Developer
5 1 (5.00%) SQL Developer
5 1 (5.00%) Support Officer
Libraries, Frameworks & Software Standards
1 6 (30.00%) CSS
1 6 (30.00%) HTML
2 5 (25.00%) .NET
2 5 (25.00%) ASP.NET
3 4 (20.00%) ASP.NET MVC
4 3 (15.00%) AngularJS
4 3 (15.00%) CSS3
4 3 (15.00%) HTML5
5 2 (10.00%) .NET Core
5 2 (10.00%) ASP.NET MVC 5
5 2 (10.00%) ASP.NET Web API
5 2 (10.00%) Twitter Bootstrap
6 1 (5.00%) COM
6 1 (5.00%) JSON
6 1 (5.00%) Laravel
6 1 (5.00%) REST
6 1 (5.00%) RESTful
6 1 (5.00%) Symfony
6 1 (5.00%) XML
Miscellaneous
1 4 (20.00%) Analytical Skills
2 3 (15.00%) Blog
3 2 (10.00%) Enterprise Software
3 2 (10.00%) Renewable Energy
4 1 (5.00%) Data Protection Act
4 1 (5.00%) Greenfield Project
4 1 (5.00%) Mobile App
4 1 (5.00%) Social Media
4 1 (5.00%) Virtual Team
4 1 (5.00%) W3C
Operating Systems
1 1 (5.00%) Android
1 1 (5.00%) Apple iOS
Processes & Methodologies
1 9 (45.00%) Agile Software Development
2 6 (30.00%) MVC
2 6 (30.00%) Stakeholder Management
3 4 (20.00%) Analytics
3 4 (20.00%) CRM
3 4 (20.00%) Problem-Solving
3 4 (20.00%) SDLC
3 4 (20.00%) Web Application Development
4 3 (15.00%) B2B
4 3 (15.00%) Business Intelligence
4 3 (15.00%) Mentoring
4 3 (15.00%) Scrum
4 3 (15.00%) Software Delivery
4 3 (15.00%) Workflow
5 2 (10.00%) B2C
5 2 (10.00%) Continuous Integration
5 2 (10.00%) Creative Marketing
5 2 (10.00%) Marketing Strategy
5 2 (10.00%) PRINCE2
5 2 (10.00%) SEO
Programming Languages
1 6 (30.00%) JavaScript
2 4 (20.00%) C#
2 4 (20.00%) SQL
3 1 (5.00%) Apple Swift
3 1 (5.00%) Java
3 1 (5.00%) Objective-C
3 1 (5.00%) PHP
3 1 (5.00%) T-SQL
Qualifications
1 3 (15.00%) Degree
Quality Assurance & Compliance
1 1 (5.00%) QA
Vendors
1 8 (40.00%) Microsoft
2 6 (30.00%) Facebook
3 4 (20.00%) Google
4 2 (10.00%) Instagram
4 2 (10.00%) YouTube
5 1 (5.00%) Apple
5 1 (5.00%) BMC
5 1 (5.00%) Oracle
5 1 (5.00%) Remedy
5 1 (5.00%) Twitter