The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England / North West
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 215 189 133
Rank change year-on-year -26 -56  
Permanent jobs citing SEO 63 49 119
As % of all permanent IT jobs advertised in the North West 0.92% 0.87% 1.87%
As % of the Processes & Methodologies category 1.03% 0.99% 2.08%
Number of salaries quoted 52 41 75
Median salary £38,500 £30,000 £25,000
Median salary % change year-on-year +28.33% +20.00%  
90% offered a salary of more than £22,300 £24,000 £21,500
10% offered a salary of more than £49,750 £40,000 £40,000
UK excluding London median salary £33,500 £32,500 £32,500
% change year-on-year +3.07% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 6140 4966 5717
As % of all permanent IT job vacancies advertised in the North West 89.86% 88.27% 89.71%
Number of salaries quoted 4970 4189 4652
Median salary £44,000 £42,500 £40,000
Median salary % change year-on-year +3.52% +6.25%  
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the North West.

Salary trend for SEO in the North West

SEO
Salary Histogram in the North West

The salary distribution of IT jobs citing SEO in the North West over the 3 months to 23 June 2017.

Salary histogram for SEO in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +1 45 £38,500 +18.46% 9
Merseyside 0 11 £30,000 +50.00% 2
Lancashire +3 6 £19,500 -26.41% 2
Cheshire -37 1 £52,500 +68.00% 3
SEO
England

For the 6 months to 23 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for SEO.

1 76 (57.58%) Marketing
2 73 (55.30%) JavaScript
3 70 (53.03%) HTML
4 63 (47.73%) CSS
5 62 (46.97%) E-Commerce
6 59 (44.70%) Web Development
7 57 (43.18%) Digital Marketing
8 54 (40.91%) jQuery
8 54 (40.91%) PHP
9 38 (28.79%) Analytics
10 35 (26.52%) Front End Development
10 35 (26.52%) Pay per click
10 35 (26.52%) Finance
11 33 (25.00%) SQL
11 33 (25.00%) Social Media
12 30 (22.73%) FTP
13 26 (19.70%) JSON
14 25 (18.94%) Manufacturing
15 24 (18.18%) Telecoms
15 24 (18.18%) Agile Software Development
15 24 (18.18%) Business Intelligence
15 24 (18.18%) PayPal
16 23 (17.42%) Regular Expression
16 23 (17.42%) User Experience
16 23 (17.42%) SMTP
16 23 (17.42%) T-SQL
16 23 (17.42%) VBScript
16 23 (17.42%) IIS
16 23 (17.42%) SAP
16 23 (17.42%) SAP Oil and Gas

SEO
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (17.42%) IIS
2 20 (15.15%) WordPress
3 10 (7.58%) CMS
4 3 (2.27%) Drupal
4 3 (2.27%) Sitefinity
5 1 (0.76%) Joomla!
5 1 (0.76%) Kentico
Applications
1 23 (17.42%) FileZilla
2 20 (15.15%) Microsoft Excel
3 18 (13.64%) Photoshop
4 14 (10.61%) Microsoft Office
5 7 (5.30%) Adobe Illustrator
6 6 (4.55%) Adobe Creative Suite
7 1 (0.76%) InDesign
Business Applications
1 23 (17.42%) SAP Oil and Gas
2 10 (7.58%) Magento
3 1 (0.76%) Payment Gateway
3 1 (0.76%) Shopify
3 1 (0.76%) WebTrends
Cloud Services
1 18 (13.64%) Google Analytics
2 9 (6.82%) AdWords
3 5 (3.79%) Amazon AWS
3 5 (3.79%) Amazon S3
4 3 (2.27%) MailChimp
5 1 (0.76%) Sage Pay
Communications & Networking
1 30 (22.73%) FTP
2 23 (17.42%) SMTP
3 8 (6.06%) Internet
4 2 (1.52%) DNS
5 1 (0.76%) SMS
Database & Business Intelligence
1 8 (6.06%) MySQL
2 5 (3.79%) PostgreSQL
3 3 (2.27%) Big Data
3 3 (2.27%) Relational Database
4 2 (1.52%) MS Access
4 2 (1.52%) SQL Server
5 1 (0.76%) MongoDB
5 1 (0.76%) Power BI
Development Applications
1 14 (10.61%) Git (software)
2 3 (2.27%) JIRA
2 3 (2.27%) Subversion
2 3 (2.27%) webpack
3 2 (1.52%) git-flow
4 1 (0.76%) Grunt
4 1 (0.76%) gulp
4 1 (0.76%) Visual Studio
General
1 76 (57.58%) Marketing
2 35 (26.52%) Finance
3 25 (18.94%) Manufacturing
4 24 (18.18%) Telecoms
5 23 (17.42%) Electronics
6 17 (12.88%) Advertising
7 14 (10.61%) Retail
8 4 (3.03%) Games
9 3 (2.27%) Banking
10 1 (0.76%) Pharmaceutical
10 1 (0.76%) Publishing
Job Titles
1 63 (47.73%) Developer
2 40 (30.30%) Web Developer
3 37 (28.03%) Front End Developer (Client-Side Developer)
4 30 (22.73%) JavaScript Developer
5 28 (21.21%) Front End Web Developer (Client-Side Developer)
6 14 (10.61%) PHP Developer
7 10 (7.58%) Analyst
7 10 (7.58%) Junior
7 10 (7.58%) Senior Developer
8 9 (6.82%) Junior Developer
9 8 (6.06%) Head of Marketing
9 8 (6.06%) HTML CSS Developer
9 8 (6.06%) HTML Developer
9 8 (6.06%) Marketing Manager
9 8 (6.06%) PHP Web Developer
9 8 (6.06%) SEO Manager
10 7 (5.30%) Designer
11 6 (4.55%) Copywriter
11 6 (4.55%) Senior PHP Developer
11 6 (4.55%) Senior PHP Web Developer
Libraries, Frameworks & Software Standards
1 70 (53.03%) HTML
2 63 (47.73%) CSS
3 54 (40.91%) jQuery
4 26 (19.70%) JSON
5 23 (17.42%) Regular Expression
6 20 (15.15%) HTML5
7 19 (14.39%) CSS3
8 11 (8.33%) Ajax
9 9 (6.82%) .NET
9 9 (6.82%) AngularJS
10 8 (6.06%) Node.js
10 8 (6.06%) Twitter Bootstrap
11 7 (5.30%) ASP.NET
12 5 (3.79%) Sass
12 5 (3.79%) XHTML
13 4 (3.03%) J2EE
13 4 (3.03%) Laravel
14 3 (2.27%) Backbone.js
14 3 (2.27%) Browserify
15 2 (1.52%) RESTful
Miscellaneous
1 33 (25.00%) Social Media
2 23 (17.42%) User Experience
3 19 (14.39%) Analytical Skills
4 15 (11.36%) iPad
5 12 (9.09%) Digital Media
6 6 (4.55%) Computer Science
7 5 (3.79%) Blog
7 5 (3.79%) Mobile App
7 5 (3.79%) W3C
8 3 (2.27%) Greenfield Project
9 2 (1.52%) EPoS
9 2 (1.52%) New Media
10 1 (0.76%) FMCG
10 1 (0.76%) Smartphone
Operating Systems
1 8 (6.06%) Android
1 8 (6.06%) Windows
2 7 (5.30%) Apple iOS
3 5 (3.79%) Mac OS X
4 3 (2.27%) Linux
5 2 (1.52%) Mac OS
6 1 (0.76%) Windows Server
Processes & Methodologies
1 62 (46.97%) E-Commerce
2 59 (44.70%) Web Development
3 57 (43.18%) Digital Marketing
4 38 (28.79%) Analytics
5 35 (26.52%) Front End Development
5 35 (26.52%) Pay per click
6 24 (18.18%) Agile Software Development
6 24 (18.18%) Business Intelligence
7 23 (17.42%) Programme Management
8 17 (12.88%) CRM
8 17 (12.88%) Marketing Strategy
9 13 (9.85%) Campaign Management
9 13 (9.85%) MVC
10 12 (9.09%) Email Marketing
10 12 (9.09%) Performance Management
10 12 (9.09%) Performance Optimisation
11 11 (8.33%) SDLC
11 11 (8.33%) Web Design
12 8 (6.06%) Project Management
13 7 (5.30%) Copywriting
Programming Languages
1 73 (55.30%) JavaScript
2 54 (40.91%) PHP
3 33 (25.00%) SQL
4 23 (17.42%) T-SQL
4 23 (17.42%) VBScript
5 9 (6.82%) C#
5 9 (6.82%) Java
6 5 (3.79%) C++
6 5 (3.79%) VB
7 3 (2.27%) C
8 2 (1.52%) Python
Qualifications
1 18 (13.64%) Degree
2 6 (4.55%) Computer Science Degree
3 2 (1.52%) DBS Check
3 2 (1.52%) ISEB
4 1 (0.76%) PMP
Quality Assurance & Compliance
1 2 (1.52%) QA
1 2 (1.52%) SLA
Vendors
1 24 (18.18%) PayPal
2 23 (17.42%) SAP
3 20 (15.15%) Google
4 8 (6.06%) Adobe
4 8 (6.06%) Microsoft
5 5 (3.79%) Oracle
6 4 (3.03%) Facebook
6 4 (3.03%) Twitter
6 4 (3.03%) Zend
7 2 (1.52%) ServiceNow
8 1 (0.76%) Hitwise
8 1 (0.76%) Sage
Wirral, Merseyside
Parity Professionals
Salary: Excellent Benefits
Posted: Yesterday
Chester
Recruitment Genius Ltd
Salary: £25000 - £35000 per annum
Posted: 2 days ago
Manchester, Lancashire
Digital Gurus Recruitment Limited
Posted: Yesterday
Bury, Lancashire
ISL
Posted: 6 days ago
Burnley, Lancashire
Jagger Talent
Salary: From £22,000 to £26,000 per annum Dep' on experience
Posted: 3 days ago
Burnley, Lancashire
Recruitment Genius
Posted: 2 days ago
Bolton, Lancashire
Searchability
Salary: £18000 per annum
Posted: 4 days ago
Chester, Cheshire
Searchability
Salary: £30000 per annum
Posted: 4 days ago
Manchester, Lancashire
Digital Gurus
Salary: £30000 - £40000 per annum
Posted: 2 days ago
Prescot, Merseyside
Recruitment Genius
Posted: 7 days ago
Manchester
ECOM
Salary: £24000 - £30000 per annum + bonus, childcare vouchers, social
Posted: 7 days ago
Manchester
ECOM
Salary: £18000 - £22000 per annum + excellent benefit package, progression
Posted: 17 days ago
Manchester, Lancashire
Harvey Nash plc
Salary: £35000 - £40000 per annum
Posted: 3 days ago
Manchester
People Source Consulting
Salary: £35000 - £42000 per annum
Posted: 23 days ago
Cheshire
ECOM
Salary: £25000 - £30000 per annum + bonus scheme
Posted: 14 days ago
Manchester
ECOM
Salary: £37000 per annum + generous package
Posted: 9 days ago