Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > North West
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 203 234 195
Rank change year-on-year +31 -39 -60
Permanent jobs citing SEO 178 133 188
As % of all permanent IT jobs advertised in the North West 1.34% 1.07% 1.45%
As % of the Processes & Methodologies category 1.49% 1.19% 1.62%
Number of salaries quoted 150 123 154
North West median annual salary £37,500 £32,500 £27,500
Median salary % change year-on-year +15.38% +18.18% -
10th Percentile £25,000 £22,500 £21,250
90th Percentile £59,125 £54,000 £46,250
England median annual salary £35,500 £36,250 £36,000
% change year-on-year -2.07% +0.69% +2.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11979 11171 11575
As % of all permanent IT jobs advertised in the North West 89.86% 89.81% 89.44%
Number of salaries quoted 9526 9316 9573
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +1.27%
10th Percentile £26,250 £26,250 £24,750
90th Percentile £65,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the North West

Job postings citing SEO as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for SEO in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the North West.

Salary trend for SEO in the North West

SEO
Salary Histogram in the North West

The salary distribution of IT jobs citing SEO in the North West over the 6 months to 21 November 2017.

Salary histogram for SEO in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North West region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +7 114 £37,500 +15.38% 9
Cheshire -23 32 £37,500 +7.14% 1
Lancashire +16 19 £25,000 -9.09%
Merseyside +19 11 £34,250 +5.38%
SEO
England

For the 6 months to 21 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for SEO.

1 99 (55.62%) JavaScript
2 93 (52.25%) Marketing
3 88 (49.44%) HTML
4 87 (48.88%) CSS
5 70 (39.33%) Agile Software Development
6 69 (38.76%) jQuery
7 57 (32.02%) Web Development
8 55 (30.90%) Digital Marketing
9 53 (29.78%) E-Commerce
9 53 (29.78%) User Experience
10 48 (26.97%) Google
11 47 (26.40%) PHP
12 43 (24.16%) HTML5
12 43 (24.16%) Front End Development
13 42 (23.60%) Pay per click
14 41 (23.03%) CSS3
15 39 (21.91%) Analytics
16 32 (17.98%) Social Media
17 31 (17.42%) Finance
18 30 (16.85%) Scrum
18 30 (16.85%) Photoshop
18 30 (16.85%) Google Analytics
18 30 (16.85%) Responsive Web Design
19 29 (16.29%) MySQL
20 28 (15.73%) Adobe
21 26 (14.61%) SQL
22 20 (11.24%) WordPress
23 19 (10.67%) JSON
23 19 (10.67%) Ajax
24 18 (10.11%) AngularJS

SEO
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (11.24%) WordPress
2 15 (8.43%) IIS
3 9 (5.06%) CMS
4 8 (4.49%) Apache
5 5 (2.81%) Drupal
5 5 (2.81%) Joomla!
6 3 (1.69%) Facebook Platform
7 1 (0.56%) nginx
7 1 (0.56%) Umbraco
Applications
1 30 (16.85%) Photoshop
2 17 (9.55%) Adobe Creative Suite
3 13 (7.30%) FileZilla
4 11 (6.18%) Microsoft Excel
5 9 (5.06%) Adobe Illustrator
6 7 (3.93%) Microsoft PowerPoint
7 5 (2.81%) Microsoft Office
8 1 (0.56%) Adobe After Effects
8 1 (0.56%) Adobe Premiere
8 1 (0.56%) Final Cut Pro
8 1 (0.56%) InDesign
Business Applications
1 14 (7.87%) Magento
2 8 (4.49%) Shopify
3 1 (0.56%) Dynamics NAV
3 1 (0.56%) Fredhopper
3 1 (0.56%) Payment Gateway
Cloud Services
1 30 (16.85%) Google Analytics
2 10 (5.62%) Adobe Creative Cloud
3 9 (5.06%) AdWords
4 3 (1.69%) MailChimp
5 2 (1.12%) GitHub
5 2 (1.12%) Microsoft Azure
6 1 (0.56%) Amazon AWS
6 1 (0.56%) Google Cloud Platform
6 1 (0.56%) SaaS
6 1 (0.56%) Sage Pay
Communications & Networking
1 13 (7.30%) FTP
1 13 (7.30%) SMTP
2 6 (3.37%) HTTP
3 3 (1.69%) Internet
4 1 (0.56%) SSH
Database & Business Intelligence
1 29 (16.29%) MySQL
2 9 (5.06%) SQL Server
3 6 (3.37%) CouchDB
3 6 (3.37%) MongoDB
3 6 (3.37%) Neo4j
3 6 (3.37%) NoSQL
3 6 (3.37%) Relational Database
3 6 (3.37%) Riak
4 1 (0.56%) Big Data
4 1 (0.56%) Hadoop
4 1 (0.56%) SQLite
Development Applications
1 13 (7.30%) Git (software)
2 9 (5.06%) Team Foundation Server
3 8 (4.49%) Visual Studio
4 7 (3.93%) JIRA
5 5 (2.81%) git-flow
6 2 (1.12%) Axure RP
6 2 (1.12%) Bitbucket
6 2 (1.12%) Cucumber
6 2 (1.12%) HP UFT
6 2 (1.12%) Jasmine
6 2 (1.12%) JUnit
6 2 (1.12%) Selenium
6 2 (1.12%) SoapUI
6 2 (1.12%) Subversion
6 2 (1.12%) TestNG
6 2 (1.12%) WebDriver
7 1 (0.56%) Dreamweaver
7 1 (0.56%) PhpStorm
7 1 (0.56%) Vagrant
General
1 93 (52.25%) Marketing
2 31 (17.42%) Finance
3 17 (9.55%) Electronics
3 17 (9.55%) Telecoms
4 16 (8.99%) Manufacturing
5 9 (5.06%) Retail
6 8 (4.49%) Advertising
7 4 (2.25%) Brand Awareness
8 3 (1.69%) Legal
9 2 (1.12%) Multimedia
10 1 (0.56%) Automotive
10 1 (0.56%) Banking
10 1 (0.56%) Corporate Banking
10 1 (0.56%) Publishing
Job Titles
1 93 (52.25%) Developer
2 53 (29.78%) Front End Developer (Client-Side Developer)
3 43 (24.16%) Web Developer
4 38 (21.35%) Front End Web Developer (Client-Side Developer)
5 19 (10.67%) JavaScript Developer
6 17 (9.55%) PHP Developer
7 13 (7.30%) Designer
8 8 (4.49%) Account Manager
8 8 (4.49%) E-Commerce Developer
8 8 (4.49%) E-Commerce Web Developer
8 8 (4.49%) Lead Developer
8 8 (4.49%) SEO Manager
9 7 (3.93%) Marketing Executive
10 6 (3.37%) Digital Account Manager
10 6 (3.37%) HTML Developer
10 6 (3.37%) Java Developer
10 6 (3.37%) Senior Developer
11 5 (2.81%) Junior
11 5 (2.81%) Junior Developer
11 5 (2.81%) Web Designer
Libraries, Frameworks & Software Standards
1 88 (49.44%) HTML
2 87 (48.88%) CSS
3 69 (38.76%) jQuery
4 43 (24.16%) HTML5
5 41 (23.03%) CSS3
6 19 (10.67%) Ajax
6 19 (10.67%) JSON
7 18 (10.11%) AngularJS
8 16 (8.99%) Sass
9 14 (7.87%) Node.js
9 14 (7.87%) React
10 13 (7.30%) Regular Expression
11 10 (5.62%) Laravel
11 10 (5.62%) LESS
11 10 (5.62%) Twitter Bootstrap
11 10 (5.62%) XML
12 9 (5.06%) HTML5 Canvas
12 9 (5.06%) Twig
13 8 (4.49%) Material Design
13 8 (4.49%) REST
Miscellaneous
1 53 (29.78%) User Experience
2 32 (17.98%) Social Media
3 15 (8.43%) Analytical Skills
4 14 (7.87%) Graphic Design
5 9 (5.06%) Digital Media
6 8 (4.49%) Blog
6 8 (4.49%) Mobile App
7 7 (3.93%) Fintech
8 6 (3.37%) Wiki
9 5 (2.81%) Animation
10 4 (2.25%) EPoS
10 4 (2.25%) Greenfield Project
10 4 (2.25%) iPad
10 4 (2.25%) Tandem
11 3 (1.69%) Life Science
11 3 (1.69%) Video Editing
12 2 (1.12%) Algorithms
12 2 (1.12%) Photography
13 1 (0.56%) Computer Science
13 1 (0.56%) Driving Licence
Operating Systems
1 7 (3.93%) Linux
2 4 (2.25%) Apple iOS
3 3 (1.69%) Android
4 2 (1.12%) CentOS
4 2 (1.12%) Debian
4 2 (1.12%) Mac OS
5 1 (0.56%) Unix
5 1 (0.56%) Windows
5 1 (0.56%) Windows Server
Processes & Methodologies
1 70 (39.33%) Agile Software Development
2 57 (32.02%) Web Development
3 55 (30.90%) Digital Marketing
4 53 (29.78%) E-Commerce
5 43 (24.16%) Front End Development
6 42 (23.60%) Pay per click
7 39 (21.91%) Analytics
8 30 (16.85%) Responsive Web Design
8 30 (16.85%) Scrum
9 17 (9.55%) MVC
10 15 (8.43%) TDD
10 15 (8.43%) Wireframes
11 14 (7.87%) Business Intelligence
12 13 (7.30%) Programme Management
13 12 (6.74%) BDD
14 11 (6.18%) Content Management
14 11 (6.18%) Copywriting
14 11 (6.18%) Link Building
14 11 (6.18%) Marketing Strategy
14 11 (6.18%) Online Marketing
Programming Languages
1 99 (55.62%) JavaScript
2 47 (26.40%) PHP
3 26 (14.61%) SQL
4 13 (7.30%) T-SQL
4 13 (7.30%) VBScript
5 11 (6.18%) Java
6 8 (4.49%) Python
7 7 (3.93%) C#
8 6 (3.37%) Groovy
8 6 (3.37%) Ruby
8 6 (3.37%) Scala
9 3 (1.69%) Objective-C
9 3 (1.69%) TypeScript
10 2 (1.12%) C
10 2 (1.12%) ES6
11 1 (0.56%) Apple Swift
11 1 (0.56%) VB
Qualifications
1 13 (7.30%) Degree
2 3 (1.69%) ISEB
3 1 (0.56%) PMP
Quality Assurance & Compliance
1 2 (1.12%) QA
2 1 (0.56%) PMO
System Software
1 2 (1.12%) Virtual Machines
Systems Management
1 1 (0.56%) Kibana
Vendors
1 48 (26.97%) Google
2 28 (15.73%) Adobe
3 16 (8.99%) Microsoft
4 13 (7.30%) PayPal
4 13 (7.30%) SAP
5 8 (4.49%) Hitwise
5 8 (4.49%) Zend
6 6 (3.37%) Oracle
7 5 (2.81%) DoubleClick
8 4 (2.25%) comScore
8 4 (2.25%) Twitter
9 3 (1.69%) Facebook
10 2 (1.12%) HubSpot
11 1 (0.56%) Hootsuite
11 1 (0.56%) Xamarin