The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England / North West
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 183 184 172
Rank change year-on-year +1 -12  
Permanent jobs citing SEO 65 56 84
As % of all permanent IT jobs advertised in the North West 1.06% 0.98% 1.27%
As % of the Processes & Methodologies category 1.17% 1.11% 1.44%
Number of salaries quoted 60 53 66
Median salary £38,500 £30,000 £30,000
Median salary % change year-on-year +28.33% -  
90% offered a salary of more than £22,500 £22,500 £21,750
10% offered a salary of more than £60,000 £42,500 £35,000
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 5547 5046 5851
As % of all permanent IT job vacancies advertised in the North West 90.28% 87.91% 88.54%
Number of salaries quoted 4623 4195 4701
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the North West

SEO
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the North West.

Salary trend for SEO in the North West

SEO
Salary Histogram in the North West

The salary distribution of IT jobs citing SEO in the North West over the 3 months to 29 March 2017.

Salary histogram for SEO in the North West

SEO
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North West region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -12 48 £44,500 +48.33% 19
Lancashire -9 8 £22,500 -25.00% 1
Merseyside -4 5 £38,500 +28.33% 4
Cheshire -5 4 £25,000 -9.09% 4
SEO
England

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for SEO.

1 62 (52.54%) HTML
2 56 (47.46%) JavaScript
2 56 (47.46%) Marketing
3 53 (44.92%) CSS
4 45 (38.14%) jQuery
5 43 (36.44%) Web Development
5 43 (36.44%) PHP
5 43 (36.44%) E-Commerce
6 41 (34.75%) Analytics
7 39 (33.05%) Digital Marketing
8 35 (29.66%) Social Media
9 32 (27.12%) Pay per click
10 31 (26.27%) WordPress
10 31 (26.27%) HTML5
11 29 (24.58%) Google
12 27 (22.88%) iPad
13 24 (20.34%) Photoshop
13 24 (20.34%) MVC
14 23 (19.49%) Retail
14 23 (19.49%) Google Analytics
14 23 (19.49%) User Experience
15 21 (17.80%) Magento
15 21 (17.80%) CSS3
15 21 (17.80%) MySQL
16 20 (16.95%) CMS
17 18 (15.25%) Agile Software Development
18 16 (13.56%) Advertising
18 16 (13.56%) Marketing Strategy
18 16 (13.56%) AngularJS
19 15 (12.71%) Analytical Skills

SEO
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (26.27%) WordPress
2 20 (16.95%) CMS
3 7 (5.93%) Drupal
4 4 (3.39%) Joomla!
4 4 (3.39%) nginx
5 3 (2.54%) Sitefinity
6 1 (0.85%) Kentico
Applications
1 24 (20.34%) Photoshop
2 14 (11.86%) MS Office
3 12 (10.17%) Adobe Illustrator
4 6 (5.08%) Adobe Creative Suite
5 2 (1.69%) MS Excel
5 2 (1.69%) MS PowerPoint
6 1 (0.85%) InDesign
Business Applications
1 21 (17.80%) Magento
2 5 (4.24%) Payment Gateway
3 3 (2.54%) OpenCart
4 1 (0.85%) Dynamics NAV
4 1 (0.85%) Shopify
4 1 (0.85%) WebTrends
Cloud Services
1 23 (19.49%) Google Analytics
2 15 (12.71%) AdWords
3 9 (7.63%) Amazon AWS
3 9 (7.63%) Amazon S3
4 5 (4.24%) Sage Pay
5 3 (2.54%) MailChimp
6 1 (0.85%) Google Tag Manager
Communications & Networking
1 7 (5.93%) Internet
2 6 (5.08%) FTP
3 4 (3.39%) Firewall
4 3 (2.54%) DNS
5 1 (0.85%) Intranet
5 1 (0.85%) SMS
Database & Business Intelligence
1 21 (17.80%) MySQL
2 9 (7.63%) SQL Server
3 5 (4.24%) PostgreSQL
4 3 (2.54%) Big Data
5 1 (0.85%) Power BI
Development Applications
1 15 (12.71%) Git (software)
2 7 (5.93%) Subversion
3 3 (2.54%) JIRA
3 3 (2.54%) webpack
4 1 (0.85%) Grunt
4 1 (0.85%) gulp
4 1 (0.85%) Sublime Text
General
1 56 (47.46%) Marketing
2 23 (19.49%) Retail
3 16 (13.56%) Advertising
4 9 (7.63%) Finance
5 3 (2.54%) Games
6 2 (1.69%) Manufacturing
7 1 (0.85%) French Language
7 1 (0.85%) Multimedia
7 1 (0.85%) Pharmaceutical
Job Titles
1 61 (51.69%) Developer
2 24 (20.34%) Web Developer
3 23 (19.49%) PHP Developer
4 16 (13.56%) Front End Developer (Client-Side Developer)
5 13 (11.02%) Senior Developer
6 12 (10.17%) Junior
7 11 (9.32%) Junior Developer
8 9 (7.63%) HTML Developer
8 9 (7.63%) Marketing Manager
8 9 (7.63%) PHP Web Developer
8 9 (7.63%) Senior PHP Developer
8 9 (7.63%) Senior PHP Web Developer
8 9 (7.63%) Senior Web Developer
9 8 (6.78%) HTML CSS Developer
10 7 (5.93%) Head of Marketing
11 6 (5.08%) JavaScript Developer
11 6 (5.08%) Project Manager
11 6 (5.08%) SEO Manager
12 5 (4.24%) Analyst
12 5 (4.24%) Architect
Libraries, Frameworks & Software Standards
1 62 (52.54%) HTML
2 53 (44.92%) CSS
3 45 (38.14%) jQuery
4 31 (26.27%) HTML5
5 21 (17.80%) CSS3
6 16 (13.56%) AngularJS
7 14 (11.86%) Ajax
7 14 (11.86%) Laravel
8 8 (6.78%) Web Services
9 7 (5.93%) .NET
9 7 (5.93%) Node.js
9 7 (5.93%) Twitter Bootstrap
10 6 (5.08%) Sass
11 5 (4.24%) ASP.NET
11 5 (4.24%) Backbone.js
12 4 (3.39%) ASP.NET MVC
12 4 (3.39%) LEMP Stack
13 3 (2.54%) Browserify
13 3 (2.54%) J2EE
13 3 (2.54%) RESTful
Miscellaneous
1 35 (29.66%) Social Media
2 27 (22.88%) iPad
3 23 (19.49%) User Experience
4 15 (12.71%) Analytical Skills
5 12 (10.17%) Digital Media
6 10 (8.47%) Computer Science
7 7 (5.93%) Mobile App
8 4 (3.39%) Blog
9 3 (2.54%) New Media
10 1 (0.85%) Animation
10 1 (0.85%) FMCG
10 1 (0.85%) Photography
10 1 (0.85%) Smartphone
10 1 (0.85%) Video Editing
10 1 (0.85%) W3C
Operating Systems
1 12 (10.17%) Linux
1 12 (10.17%) Windows
2 5 (4.24%) Android
2 5 (4.24%) Apple iOS
2 5 (4.24%) Mac OS X
2 5 (4.24%) Windows Server
3 4 (3.39%) CentOS
3 4 (3.39%) Ubuntu
4 2 (1.69%) Mac OS
Processes & Methodologies
1 43 (36.44%) E-Commerce
1 43 (36.44%) Web Development
2 41 (34.75%) Analytics
3 39 (33.05%) Digital Marketing
4 32 (27.12%) Pay per click
5 24 (20.34%) MVC
6 18 (15.25%) Agile Software Development
7 16 (13.56%) Marketing Strategy
8 15 (12.71%) CRM
8 15 (12.71%) Web Design
9 14 (11.86%) Email Marketing
10 12 (10.17%) Campaign Management
10 12 (10.17%) Front End Development
10 12 (10.17%) Performance Management
10 12 (10.17%) Performance Optimisation
11 11 (9.32%) OO
11 11 (9.32%) SDLC
12 9 (7.63%) Continuous Integration
13 8 (6.78%) Project Management
14 7 (5.93%) Copywriting
Programming Languages
1 56 (47.46%) JavaScript
2 43 (36.44%) PHP
3 11 (9.32%) C#
4 6 (5.08%) Java
5 3 (2.54%) C++
6 2 (1.69%) SQL
Qualifications
1 15 (12.71%) Degree
2 2 (1.69%) ISEB
3 1 (0.85%) BC Cleared
3 1 (0.85%) DBS Check
3 1 (0.85%) PMP
3 1 (0.85%) Security Cleared
Quality Assurance & Compliance
1 3 (2.54%) QA
2 2 (1.69%) SLA
Systems Management
1 4 (3.39%) cPanel
Vendors
1 29 (24.58%) Google
2 12 (10.17%) Adobe
3 8 (6.78%) Facebook
3 8 (6.78%) Twitter
4 7 (5.93%) Zend
5 3 (2.54%) Microsoft
5 3 (2.54%) Oracle
6 1 (0.85%) Hitwise
6 1 (0.85%) PayPal
6 1 (0.85%) Sage
Nelson, Lancashire
Lorien Resourcing
Posted: 8 hours ago
Birkenhead
ECOM
Salary: £17000 - £25000 per annum + flexible working hours
Posted: 12 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
Altrincham, Cheshire
Applause IT Innovation
Salary: £30000 - £45000 per annum
Posted: Yesterday
Manchester, Lancashire
Oscar
Salary: £40000 - £50000 per annum + Competitive Benefits
Posted: 2 days ago
Altrincham, Cheshire
RecruitmentRevolution.com Limited
Salary: From £24,000 to £30,000 per annum
Posted: 2 days ago
Chester, Cheshire
ShortList Recruitment Limited
Posted: 8 days ago
Manchester, Lancashire
DeSantis Arin Recruitment
Salary: Up to £50,000 per annum
Posted: 5 days ago
Salford
ECOM
Salary: £23000 - £26000 per annum
Posted: 9 days ago
Manchester, Lancashire
Chassam Contract
Salary: Up to £25,000 per annum
Posted: 5 days ago
Liverpool, Lancashire
ShortList Recruitment Limited
Posted: 8 days ago
Manchester, Lancashire
Digital Gurus
Salary: £40000.00 - £60000.00 per annum + pension, healthcare, etc.
Posted: 2 days ago
Manchester
Recruitment Genius Ltd
Salary: £16000 - £20000 per annum
Posted: 5 days ago
Manchester
Adria Solutions Ltd
Salary: £25000 - £35000 per annum + Benefits
Posted: 8 days ago
Sandbach, Cheshire
Deanslist Limited
Salary: From £20,000 to £26,000 per annum + Benefits
Posted: 2 days ago
Macclesfield
Applause IT Ltd
Salary: £35000 - £55000 per annum + Depending on experience + Bens
Posted: 14 days ago
Merseyside
ECOM
Salary: £36000 - £42000 per annum
Posted: 12 days ago
Merseyside
ECOM
Salary: £2600 - £42000 per annum
Posted: 20 days ago
Knutsford
ECOM
Salary: £26000 - £42000 per annum
Posted: 20 days ago
Bolton
Recruitment Genius Ltd
Salary: £25000 - £35000 per annum
Posted: 22 days ago
Manchester
Recruitment Genius Ltd
Salary: £20000 - £25000 per annum
Posted: 19 days ago
Wigan
Recruitment Genius Ltd
Salary: £23000 - £26000 per annum
Posted: 20 days ago
Salford, Lancashire
Intelligent Recruitment
Salary: From £65,000 to £90,000 per annum Superb base with first class bonus a
Posted: 4 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £34,000 per annum depending on experience
Posted: 22 days ago
Manchester
ECOM
Salary: £26000 - £35000 per annum + generous benefits package
Posted: 22 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 7 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 14 days ago
Manchester
ECOM
Salary: £75000 - £90000 per annum + 25% bonus
Posted: 16 days ago